Fideos & Compañía (NDLS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Fideos & La Compañía (NDLS) ha revolucionado el panorama gastronómico informal rápido con su innovador modelo de negocio que combina la cocina de fideos personalizable, la tecnología digital y el posicionamiento estratégico del mercado. Al elaborar un enfoque único que atiende a diversas preferencias dietéticas y demandas modernas de los consumidores, la cadena de restaurantes se ha transformado de un concepto simple de fideos a una experiencia gastronómica dinámica que atrae a los millennials, profesionales conscientes de la salud y familias que buscan comidas rápidas y de calidad. Su lienzo de modelo de negocio revela una estrategia sofisticada que aprovecha la tecnología, la creatividad culinaria y el compromiso del cliente dirigido a destacar en la industria competitiva de restaurantes.

Fideos & Compañía (NDLS) - Modelo de negocio: asociaciones clave

Proveedores de alimentos

Fideos & La empresa tiene asociaciones estratégicas con las principales empresas de distribución de alimentos:

Proveedor	Detalles de la asociación	Valor anual del contrato
Sysco Corporation	Socio de distribución de alimentos primarios	$ 42.3 millones (2023)
Alimentos estadounidenses	Red secundaria de distribución de alimentos	$ 28.7 millones (2023)

Fabricantes de equipos de restaurantes

Las asociaciones de equipos clave incluyen:

• Hobart Corporation - proveedor de equipos de cocina
• Duke Manufacturing - Infraestructura de cocina comercial
• Alto -Hartley - Adquisición de equipos de restaurantes

Plataformas de entrega de terceros

Plataforma de entrega	Tarifa de comisión	Volumen de pedido (2023)
Doordash	25-30%	1.2 millones de pedidos
Uber come	20-28%	890,000 pedidos

Proveedores de tecnología

• Toast pos - Sistema de pedidos digitales
• Olo - Plataforma de pedidos en línea
• Brightloom - Tecnología de menú digital

Agencias de marketing y publicidad

Agencia	Servicios	Valor anual del contrato
Barkley	Estrategia de marketing de marca	$ 1.5 millones
Colle McVoy	Campañas de marketing digital	$875,000

Fideos & Compañía (NDLS) - Modelo de negocio: actividades clave

Preparación de comida para restaurantes

Fideos & La compañía opera 448 restaurantes a partir del tercer trimestre de 2023. La preparación diaria de alimentos implica preparar aproximadamente 15-20 elementos de menú por ubicación del restaurante.

Métrico de preparación	Volumen anual
Platos diarios promedio preparados	250-350 por restaurante
Volumen anual de preparación de alimentos	32.4 millones de platos

Desarrollo e innovación del menú

La compañía invierte en innovación continua del menú con aproximadamente 4-6 nuevos elementos de menú introducidos anualmente.

• Costo promedio de desarrollo del elemento del menú: $ 25,000- $ 40,000
• Inversión anual de I + D: $ 250,000- $ 350,000
• Frecuencia de actualización del menú: trimestralmente

Gestión de la plataforma de pedidos digitales y móviles

Las ventas digitales representaron el 35.2% de las ventas totales en el tercer trimestre de 2023.

Métrica de plataforma digital	Actuación
Descargas de aplicaciones móviles	1.2 millones
Frecuencia de pedido digital	2.5 pedidos por usuario mensualmente

Abastecimiento de cadena de suministro e ingredientes

Presupuesto anual de adquisición de ingredientes estimado en $ 180 millones.

• Número de proveedores de ingredientes directos: 42
• Porcentaje de ingredientes de origen local: 27%
• Costo anual de alimentos: aproximadamente $ 120 millones

Operaciones de restaurantes y capacitación en el personal

Total de los empleados Recuento: 6.800 a partir del tercer trimestre de 2023.

Métrica de entrenamiento	Detalles
Inversión de capacitación anual	$ 3.2 millones
Horas de capacitación promedio por empleado	24 horas anualmente

Fideos & Compañía (NDLS) - Modelo de negocio: recursos clave

Recetas propietarias y conceptos de menú

A partir de 2024, fideos & La compañía mantiene una cartera de 24 elementos de menú únicos en las cocinas globales. La compañía ha desarrollado 16 recetas de salsa patentadas que diferencian sus ofertas de productos.

Categoría de receta	Número de recetas únicas
Recetas asiáticas	7
Recetas mediterráneas	5
Recetas americanas	4

Infraestructura de tecnología de pedidos digitales

Fideos & La empresa ha invertido $ 3.2 millones en plataformas de tecnología digital para 2024. La infraestructura digital incluye:

• Aplicación de pedidos móviles
• Integración de entrega en línea
• Plataforma digital de lealtad del cliente

Personal de servicio y de servicio capacitado

La compañía emplea a aproximadamente 6.800 miembros del personal del restaurante en 448 ubicaciones. Inversión promedio de capacitación del personal por empleado: $ 687 anualmente.

Restaurante de bienes raíces y ubicaciones físicas

A partir del primer trimestre de 2024, fideos & La empresa opera:

Tipo de ubicación	Número de restaurantes
Ubicaciones propiedad de la compañía	385
Lugar de franquicia	63
Ubicaciones totales	448

Reputación de marca para platos de fideos personalizables

Valor de marca estimado en $ 124.5 millones en 2024. Calificación de satisfacción del cliente: 4.2/5.

Fideos & Compañía (NDLS) - Modelo de negocio: propuestas de valor

Opciones de comida personalizables a base de fideos

A partir del cuarto trimestre de 2023, fideos & La compañía ofrece más de 25 elementos de menú personalizables en categorías de fideos globales, asiáticos y mediterráneos. Tasa de personalización promedio del cliente: 68% por transacción.

Categoría de menú	Número de platos personalizables	Porcentaje de personalización
Fideos globales	9 platos	72%
Fideos asiáticos	8 platos	65%
Fideos mediterráneos	8 platos	64%

Cocina fresca y hecha a pedido

Tiempo de preparación promedio: 6-8 minutos por pedido. El 92% de los ingredientes preparados diariamente en el restaurante. Costo de mano de obra: 28% de los gastos operativos totales.

Menú diverso que atiende a múltiples preferencias dietéticas

• Opciones vegetarianas: 35% del menú
• Platos sin gluten: 22% del menú
• Alternativas veganas: 15% del menú
• Comidas centradas en proteínas: 40% del menú

Experiencia de restaurante de servicio rápido

Tiempo de espera promedio del cliente: 4.2 minutos. El pedido digital representa el 42% de las transacciones totales. Compromiso de la aplicación móvil: 1.3 millones de usuarios activos a diciembre de 2023.

Precios asequibles para ingredientes de calidad

Categoría de comida	Precio promedio	Porcentaje de costo de alimentos
Tazones de entrada	$9.45	32%
Complementos de proteínas	$2.75	25%
Comidas para niños	$5.99	35%

Fideos & Compañía (NDLS) - Modelo de negocio: relaciones con los clientes

Programa de lealtad digital

Fideos & La compañía opera el programa de lealtad digital de 'Fide Noodles' con 2.4 millones de miembros activos a partir del cuarto trimestre de 2023. El programa genera aproximadamente el 28% de las ventas totales a través de canales digitales.

Métrica del programa de fidelización	2023 datos
Miembros activos	2.4 millones
Contribución de ventas digitales	28%
Gasto promedio de miembros	$ 62.50 por trimestre

Compromiso de aplicaciones móviles

Los fideos & La aplicación móvil de la compañía tiene 1.1 millones de descargas con una calificación de 4.2/5. El pedido móvil representa el 22% de las ventas digitales en 2023.

• Descargas de aplicaciones móviles: 1.1 millones
• Calificación de la tienda de aplicaciones: 4.2/5
• Porcentaje de pedido móvil: 22% de las ventas digitales

Interacción en las redes sociales

Fideos & La compañía mantiene 350,000 seguidores de redes sociales en todas las plataformas, con una tasa de participación del 3.7%.

Métrica de redes sociales	2023 datos
Total de seguidores	350,000
Tasa de compromiso	3.7%

Mecanismos de comentarios de los clientes

La Compañía procesa aproximadamente 12,500 presentaciones de comentarios de los clientes mensualmente, con una tasa de respuesta del 94%.

Comunicaciones de marketing personalizadas

El marketing de correo electrónico personalizado genera una tasa de apertura del 15.6% y una tasa de clics de 4.3%, dirigida a 1,8 millones de perfiles de clientes.

Métrica de marketing por correo electrónico	2023 rendimiento
Tarifa de apertura	15.6%
Tasa de clics	4.3%
Perfiles dirigidos	1.8 millones

Fideos & Compañía (NDLS) - Modelo de negocio: canales

Sitio web de la empresa

A partir del cuarto trimestre de 2023, fideos & La compañía opera un sitio web habilitado para comercio electrónico que admite pedidos directos en línea directos con accesibilidad 24/7. La plataforma digital procesa aproximadamente el 35% de las transacciones totales de ventas digitales.

Métrico de canal digital	2023 rendimiento
Volumen de pedido del sitio web	35% de las ventas digitales totales
Valor de transacción de sitio web promedio	$22.50

Aplicación móvil

Fideos & La aplicación móvil de la compañía admite pedidos digitales directos con características integradas del programa de lealtad. La aplicación se ha descargado más de 1.2 millones de veces a partir de diciembre de 2023.

• Conteo de descarga de la aplicación: 1.2 millones
• Usuarios mensuales activos: 380,000
• Porcentaje de pedido digital a través de la aplicación móvil: 22% de las ventas digitales

Cena en la tienda

Las ubicaciones de los restaurantes físicos siguen siendo un canal de ventas crítico con 482 restaurantes totales a partir del cuarto trimestre de 2023.

Métricas de canales en la tienda	2023 datos
Ubicaciones totales de restaurantes	482
Valor de transacción promedio en la tienda	$18.75

Plataformas de entrega de terceros

Fideos & La compañía se asocia con múltiples servicios de entrega de terceros para expandir el alcance de pedidos digitales.

• Asociaciones de entrega activa: Doordash, Uber Eats, Grubhub
• Porcentaje de ventas de entrega de terceros: 43% de las ventas digitales
• Tarifa de transacción de terceros promedio: 15-25%

Sistemas de pedidos digitales directos

La compañía mantiene la infraestructura de pedidos digitales patentados en múltiples canales.

Métricas de pedidos digitales	2023 rendimiento
Ventas digitales totales	$ 187.3 millones
Crecimiento de las ventas digitales	12.4% año tras año

Fideos & Compañía (NDLS) - Modelo de negocio: segmentos de clientes

Millennials y Gen Z

Según los fideos & Los informes financieros de 2022 de la compañía, este grupo demográfico representa el 42% de su base de clientes. El gasto promedio por visita para este segmento es de $ 12.50.

Rango de edad	Porcentaje de la base de clientes	Gasto promedio
18-29 años	27%	$11.75
30-39 años	15%	$13.25

Consumidores conscientes de la salud

En 2022, las opciones de menú conscientes de la salud comprendían el 35% de los fideos & Ofertas de menú totales de la empresa.

• Opciones sin gluten: 22% del menú
• Selecciones de proteínas basadas en plantas: 18% del menú
• Platos bajos en calorías: 15% del menú

Profesionales que buscan comidas rápidas

El segmento de almuerzo corporativo representa el 28% de los ingresos diarios, con un tiempo de transacción promedio de 12 minutos.

Segmento de hora del almuerzo	Porcentaje de ingresos	Valor de pedido promedio
11:30 am - 1:00 pm	22%	$14.30
1:00 pm - 2:00 pm	6%	$11.75

Familias que buscan cenas informales

El segmento de comidas familiares representa el 33% de la base total de clientes con el tamaño promedio de la fiesta familiar de 3.5 personas.

• Ofertas de comida familiar: 25% de las opciones de menú
• Elementos del menú para niños: 15 selecciones diferentes
• Gasto familiar promedio: $ 42.50

Clientes vegetarianos y restringidos a la dieta

Las opciones de menú específicas de la dieta constituyen el 40% del menú total en 2022.

Categoría dietética	Cobertura de menú	Porcentaje de segmento de clientes
Vegetariano	18%	12%
Vegano	12%	7%
Sin gluten	10%	9%

Fideos & Compañía (NDLS) - Modelo de negocio: Estructura de costos

Adquisición de ingredientes alimentarios

En 2023, fideos & La compañía reportó costos de alimentos a aproximadamente el 27.3% de los ingresos totales. La compañía obtiene ingredientes de múltiples proveedores con un presupuesto anual de adquisición de alimentos estimado en $ 180-200 millones.

Categoría de ingredientes	Gasto anual	Porcentaje de presupuesto de alimentos
Proteínas	$ 52.5 millones	26.3%
Pasta/fideos	$ 38.2 millones	19.1%
Verduras	$ 35.7 millones	17.9%

Salarios laborales y del personal

Los costos laborales representan aproximadamente el 31.5% de los ingresos totales en 2023, con un gasto laboral anual estimado de $ 220-240 millones.

• Salario promedio por hora para el personal del restaurante: $ 14.25
• Rango de salarios de gestión: $ 45,000 - $ 85,000
• Total de empleados: aproximadamente 6.500

Mantenimiento de alquiler y de instalaciones

Los gastos de ocupación representan aproximadamente el 10-12% de los ingresos totales, con un gasto anual de $ 70-85 millones.

Tipo de gasto	Costo anual	Por promedio de restaurante
Alquilar	$ 48.6 millones	$135,000
Mantenimiento de la instalación	$ 22.3 millones	$62,000

Inversiones en tecnología e plataforma digital

Las inversiones en tecnología en 2023 fueron de aproximadamente $ 15-20 millones, centrándose en plataformas de pedidos digitales y sistemas operativos.

• Desarrollo de la plataforma de pedidos digitales: $ 8.5 millones
• Actualizaciones del sistema POS: $ 4.2 millones
• Inversiones de ciberseguridad: $ 3.3 millones

Gastos de marketing y promoción

Los costos de marketing representaban aproximadamente el 3-4% de los ingresos totales en 2023, con un presupuesto anual de marketing de $ 21-28 millones.

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Marketing digital	$ 12.6 millones	45%
Publicidad tradicional	$ 6.3 millones	22.5%
Campañas promocionales	$ 5.6 millones	20%

Fideos & Compañía (NDLS) - Modelo de negocios: flujos de ingresos

Ventas de restaurantes de cena

Para el año fiscal 2023, fideos & La compañía reportó ingresos totales de $ 510.4 millones. Las ventas de restaurantes de cena representaron aproximadamente el 65% de los ingresos totales, representando aproximadamente $ 331.6 millones.

Fuente de ingresos	Monto ($)	Porcentaje
Ventas totales de cena	331,600,000	65%

Ingresos de pedidos digitales y móviles

Ventas digitales para fideos & La compañía alcanzó los $ 132.2 millones en 2023, lo que representa aproximadamente el 26% de los ingresos totales de la compañía.

• La frecuencia de pedido digital aumentó en un 12.5% ​​en comparación con el año anterior
• Las descargas de aplicaciones móviles aumentaron en un 18% en 2023

Servicios de catering

Los ingresos de catering para 2023 fueron de aproximadamente $ 25.6 millones, constituyendo el 5% de los ingresos totales de la compañía.

Comisiones de entrega de terceros

Las asociaciones de entrega de terceros generaron $ 15.2 millones en comisiones durante 2023, lo que representa el 3% de los ingresos totales.

Socio de entrega	Ingresos de la Comisión ($)
Doordash	8,100,000
Uber come	4,600,000
Grubhub	2,500,000

Royalties de ubicación de franquicia

Las regalías de franquicias en 2023 totalizaron $ 5.8 millones, lo que representa el 1% de los ingresos totales de la compañía.

Franquicia métrica	Valor
Ubicaciones totales de franquicia	94
Regalías promedio por ubicación	61,702

Noodles & Company (NDLS) - Canvas Business Model: Value Propositions

You're looking at how Noodles & Company positions its food to win over customers in this competitive late-2025 environment. The core value is delivering global flavor variety with a focus on modern value, which is a direct response to what diners are telling them.

Globally-Inspired Noodle and Pasta Dishes, Offering a World of Flavor in One Bowl

Noodles & Company built its brand on the idea that one kitchen can serve Italian pasta, American comfort food, and Asian noodle bowls. This variety is a key differentiator. For instance, you can get the classic Creamy Cheddar Mac & Cheese alongside the sweet and savory Japanese Pan Noodles or the zesty Pesto Cavatappi. As of their March 2025 menu reinvention, two-thirds of the menu was new or improved, showing a commitment to keeping that global kitchen fresh.

The menu structure supports this global reach:

• Italian-American classics like Spaghetti & Meatballs.
• Asian-inspired bowls such as Pad Thai and Spicy Korean Beef Noodles.
• American comfort dishes like the Pulled Pork BBQ Mac & Cheese.

Strong Value Proposition Through the Delicious Duos Platform Starting at $9.95

Honestly, the consumer focus on value is intense right now. A recent survey commissioned by Noodles & Company showed that over 75% of diners prioritize price and value when eating out. To meet this, they launched Delicious Duos, which pairs a small entrée with a protein and a side, starting at just $9.95. If you opt for one of the chef-curated options with protein included, the price point moves to $10.95. This move directly addresses the need for affordability, especially since a regular-sized bowl previously cost between $10 and $17. The Delicious Duos platform offers over 15 pasta options to mix and match.

Here's a quick look at the Delicious Duos structure:

Component	Example Options	Starting Price Point
Small Entrée	Rigatoni Rosa, Pad Thai, Mac & Cheese	$9.95 (Base Combo)
Protein (Duo-sized)	Parmesan Chicken	$10.95 (Chef-Curated Combo)
Side	Lemon Parmesan Broccoli, Small Caesar Salad	Included in Bundle

Freshness and Quality by Sautéing Each Bowl to Order

You're paying for food that isn't sitting under a heat lamp. Noodles & Company emphasizes that each bowl is sautéed to order, which speaks to the made-to-order nature of their fast-casual service. This process is part of the elevated ingredient strategy, which saw two-thirds of the menu updated or improved as of March 2025. The goal is to maximize sauce coverage and layer flavors using premium additions like roasted cherry tomatoes and pickled red onions.

Menu Variety Catering to Dietary Needs

The menu is designed to be inclusive, which helps capture a wider customer base. You can eat as healthy or as indulgently as you want. For those with specific needs, the menu clearly marks options for different diets.

• Catering to vegetarian and vegan preferences.
• Clearly marked gluten-sensitive options available.
• Lighter choices like Zoodle-based dishes are offered.

Quick, Convenient Fast-Casual Dining Experience for Dine-In and Takeout

The operational model supports quick service. Across multiple visits, orders were consistently delivered within 5-10 minutes, even when the restaurant was busy. This efficiency is crucial for the lunch crowd; in fact, nearly half of surveyed diners preferred smaller entrees with sides, suggesting a need for quicker, lighter meals. As of the third quarter of 2025, Noodles & Company operated more than 400 restaurants. The system-wide comparable restaurant sales growth was 4.0% in Q3 2025 compared to Q3 2024, indicating that the core offering is still driving traffic, with average unit volumes reaching $1.34 million in Q3 2025.

Noodles & Company (NDLS) - Canvas Business Model: Customer Relationships

You're looking at how Noodles & Company keeps its guests coming back, especially in a value-conscious market. The focus is definitely on making the relationship feel both personal and easy, even when you're just grabbing a quick bite.

The NoodlesREWARDS loyalty program is central to this. Management noted seeing increased enrollment and engagement in the program during the third quarter of 2025. This program uses tiers to reward frequency, offering perks like a FREE Regular Entrée for your birthday for Signature tier members, or a FREE small entrée reward for Premier members. The 30th-anniversary promotion was specifically used to drive this engagement. While older data showed 4.8 million loyalty members accounting for 25% of all transactions, the recent focus is clearly on leveraging this base for targeted interactions.

The transactional service model is heavily leaning into digital channels. In the third quarter of 2025, company comp traffic actually decreased by 0.6%, but the average check grew by 4.6%, which included 2% in effective pricing. This suggests that while fewer people might be walking in, those who do are spending more, or the digital mix is shifting the average. Digital sales remain a critical engine, with third-party delivery increasing by 12% in Q3 2025. This aligns with the older figure where 55% of all orders were placed digitally.

Targeted promotions are used to create immediate frequency spikes. The 30th-anniversary offer in October 2025 is a prime example. From October 4 to 6, 2025, seven classic dishes were offered for $4.95 each, a price matching 1995 levels. This specific deal was available exclusively to Noodles Rewards members. Furthermore, new members signing up during this period received a FREE entrée after their first purchase of $10 or more. This type of targeted, high-value offer is designed to pull customers into the loyalty ecosystem and drive immediate visits.

Here's a snapshot of the operational and promotional metrics influencing the customer experience as of late 2025:

Metric	Value	Period/Context
Q3 System-wide Comparable Restaurant Sales Growth	4.0%	Q3 2025
October Comparable Sales Growth	8%	October 2025
Q3 Average Check Increase	4.6%	Q3 2025
Q3 Effective Pricing	2%	Q3 2025
Third-Party Delivery Growth	12% increase	Q3 2025
30th Anniversary Offer Price	$4.95	October 4-6, 2025
Q3 Restaurant Contribution Margin	13.2%	Q3 2025
Full Year 2025 Revenue Guidance	$492 million to $495 million	Full Year 2025

The company is clearly using its digital platform and loyalty incentives to manage traffic and check size, which is reflected in the 4.6% average check increase against a -0.6% dip in comp traffic for Q3 2025. The operational goal is to translate this engagement into better unit-level economics, evidenced by the 13.2% restaurant contribution margin in Q3 2025.

The structure of the loyalty program itself involves three tiers, where points earned dictate status, and rewards can start being redeemed as low as 150 points.

• Signature Tier Birthday Reward: FREE regular entrée
• Premier Tier Birthday Reward: FREE small entrée reward

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Channels

You're looking at how Noodles & Company gets its globally inspired food into the hands of its customers as of late 2025. The channel strategy is a mix of traditional brick-and-mortar presence and a growing reliance on digital ordering.

Company-owned physical restaurant locations.

As of the data available around May 2025, Noodles & Company operated 380 company-owned restaurants across 31 states. The company is actively managing this footprint, planning for a net reduction by year-end 2025. The full-year 2025 guidance projects the closure of 31 to 34 company-owned restaurants, offset by the planned opening of two new company-owned sites. Through October 2025, the company had already closed 29 company-owned restaurants. These closures target underperforming units, with management expecting to retain approximately 30% of sales through transfer to neighboring units post-closure. Company-owned restaurants saw comparable sales increase by 4.0% in the third quarter of 2025, and their Average Unit Volumes (AUVs) reached $1.34 million in Q3 2025. For the full year 2025, the company projects total revenue between $492 million and $495 million, which is built upon the performance of these physical locations.

Franchise-owned physical restaurant locations.

The franchise segment provides a smaller, but growing, part of the physical presence. In May 2025, there were 89 franchised locations. The 2025 plan included closing four franchise restaurants, with a revised full-year guidance projecting closures of 7 to 8 franchise restaurants. Franchise restaurants posted a comparable sales increase of 4.3% in the third quarter of 2025. The initial investment to start a new Noodles & Company franchise ranged from $669,000 to $1,412,000 based on 2025 estimates.

Channel Metric	Company-Owned	Franchise-Owned	System-Wide Total (Approx. May 2025)
Locations in Operation (Approx. May 2025)	380	89	469
Projected Full-Year 2025 Closures (Guidance)	31 to 34 units	7 to 8 units	38 to 42 units
New Openings Projected for Full Year 2025	2 units	Not specified in guidance	At least 2 units
Q3 2025 Comparable Sales Growth	4.0%	4.3%	4.0%

Digital channels via the Noodles & Company app and website.

Digital ordering is a key focus area for driving traffic and engagement. As of early 2025, fifty-five percent (55%) of Noodles & Company's orders were placed digitally. The loyalty program is deeply integrated, boasting 5 million members who account for 25% of all transactions. These loyalty members generate two times the annual revenue of non-members. While the most recent specific digital sales growth figure available is from Q4 2024, showing a 5.6% increase for company-owned digital sales, the overall strategy is clearly centered on these owned platforms to capture higher-margin sales.

Third-party delivery aggregators like DoorDash and Uber Eats.

Third-party delivery is explicitly called out as a driver of recent sales momentum. In the third quarter of 2025, year-over-year growth in the third-party delivery channel increased by 12%. This channel is noted as strengthening both awareness and accessibility for the brand. While specific commission rates are not public, the reliance on these aggregators is significant enough to be highlighted as a key factor in comparable sales performance, even as the company focuses on its owned digital channels.

• Third-party delivery sales growth (Q3 2025 YoY): 12% increase.
• Digital sales are a critical growth engine, aligning with overall sales trends.
• Comparable restaurant sales growth in October 2025 accelerated to 8%, partly driven by third-party delivery momentum.

Finance: review the Q4 2025 digital sales penetration against the 55% digital order rate reported earlier in the year by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Customer Segments

You're looking at the core groups Noodles & Company is targeting as of late 2025, based on their recent performance and strategic focus. It's about balancing value, digital ease, and menu breadth.

Value-conscious fast-casual diners seeking affordable, globally-inspired meals.

This group is clearly responding to the value focus. For the full year 2025, Noodles & Company is guiding total revenue between $492 million to $495 million. In the third quarter of 2025, system-wide comparable restaurant sales grew 4.0%, and that momentum accelerated to an 8% increase in October 2025. The average check size in Q3 2025 was up 4.6%, suggesting customers are adding items or trading up slightly, but the success of the 'Delicious Duos' platform points to a continued focus on value delivery. Franchise restaurants are seeing an average unit revenue (AUV) of about $1,198,000 per year.

Here's a quick look at some key operational numbers reflecting the environment these diners operate in:

Metric	Value (Latest Available 2025 Data)	Context
Q3 2025 Total Revenue	$122.1 million	Slight decrease year-over-year, but sales momentum is strong.
October 2025 Comp Sales Growth	8%	Well above the industry average.
Q3 2025 Company AUV	$1.34 million	Average annualized sales for company-owned units.
Restaurant Contribution Margin (FY 2025 Guidance)	12.3% to 12.7%	Targeted margin reflecting cost discipline.

Digital-native consumers prioritizing convenience and delivery options.

The focus on digital is clear, as third-party delivery sales increased by 12% in the third quarter of 2025. This segment is highly engaged with the loyalty program, which captures 25% of all transactions. Honestly, members of that program generate two times the annual revenue of non-members. While older data, the chain previously reported that 55% of all orders were placed digitally.

• Loyalty Program Member Share of Transactions: 25%
• Monthly New Loyalty Member Adds (Historical Rate): Approximately 50,000
• Third-Party Delivery Growth (Q3 2025): 12%

Families looking for a variety of approachable, customizable comfort food.

Noodles & Company keeps the family-friendly, comfort-food aspect central. The 'Creamy Cheddar Mac & Cheese' is cited as the 'undisputed king of the menu' and the 'ultimate comfort food.' The kids' menu supports this directly with entrée options like Buttery Parmesan Noodles and Creamy Cheddar Mac & Cheese. The menu structure, blending American, Italian, and Asian flavors, helps solve the 'what should we eat?' dilemma for groups with varied tastes.

Diners seeking specific dietary options (e.g., plant-based, gluten-sensitive).

The menu evolution directly addresses this. In 2025, Penne was removed and replaced with rigatoni in the menu structure. For those needing specific accommodations, the menu clearly marks vegetarian items, and there are dedicated noodle options for gluten-sensitive diners. Specifically, gluten-free pippette shells are listed as an available noodle choice. To be fair, as of 2025, only one item is fully vegan without modification, but customization is key.

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Cost Structure

You're looking at the nuts and bolts of what it costs Noodles & Company to keep the doors open and the noodles cooking as of late 2025. The cost structure is where the rubber meets the road, and we see some clear pressure points, especially in the third quarter.

Cost of Sales (COGS)

Cost of Sales, or COGS, is a major lever. For the third quarter of 2025, COGS clocked in at 25.7% of sales. This was up 20 basis points from the prior year, and management pointed directly to higher food costs stemming from those new menu offerings and general inflation. To be fair, they managed to partially offset this through menu pricing and vendor rebates, but the pressure is definitely there.

Labor Costs

Labor is the other big piece of the direct cost pie. In Q3 2025, labor costs represented 31.4% of sales. That's actually an improvement, down 60 basis points from the prior year, which is good news given that you saw about a 2.5% hourly wage inflation during that same period. Here's the quick math: managing that inflation while improving the percentage shows some operational discipline, even if the absolute wage bill is rising.

Restaurant Operating Costs and Restaurant Closures

Beyond the direct costs, other restaurant operating costs rose by 40 basis points to 20.5% of sales in Q3 2025. This was mainly driven by higher third-party delivery fees, which is a channel that grew 12% year-over-year, plus increased marketing expenses. To improve the overall structure, Noodles & Company closed 15 company-owned and 3 franchise restaurants in Q3 2025, which is part of a strategy to shed underperforming locations and transfer sales to nearby profitable ones.

Here is a snapshot of key Q3 2025 cost metrics:

Cost Category	Q3 2025 Metric	Context/Detail
Cost of Sales (COGS)	25.7% of sales	Impacted by new menu items and inflation
Labor Costs	31.4% of sales	Despite 2.5% hourly wage inflation
Other Restaurant Operating Costs	20.5% of sales	Increased due to delivery fees and marketing
Occupancy Costs	$11.1 million	Rent and leases for the restaurant portfolio
Q3 G&A Expenses	$12.3 million	Lower than prior year due to summit and inventory costs
Q3 Capital Expenditures	$3.7 million	Part of the full-year estimate

Fixed and Overhead Costs

When you look at the overhead, the full-year 2025 projections give you the bigger picture for fixed costs that aren't directly tied to daily sales volume. You need to keep these in mind for any valuation work you're doing.

The projected costs for the full year 2025 are:

• General & Administrative (G&A) Expenses: Projected between $48 million to $49 million.
• This G&A projection includes stock-based compensation expense of approximately $3.3 million.
• Estimated total Capital Expenditures (CapEx): Expected to be $12 million to $13 million for new stores and maintenance.
• Depreciation and Amortization: Estimated to be $28 million to $29 million.
• Net Interest Expense: Projected to be approximately $11 million.

The Q3 actual G&A spend was $12.3 million, which was better than the $12.9 million spent in Q3 2024. That's a tangible saving you can model. Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Revenue Streams

You want the hard numbers on how Noodles & Company brings in its money as we head into the end of 2025. It's a mix, but the company-owned stores are definitely the lion's share of the top line.

The latest guidance for the full fiscal year 2025 projects total revenue to land in the range of $492 million to $495 million. This is the most current expectation, updated after the third quarter results were posted.

The revenue streams break down into a few key areas. The biggest chunk comes from direct sales at the restaurants the company owns and operates.

Here's a look at the key financial metrics relevant to these streams:

Revenue Component Detail	Financial Figure	Context/Period
Full Year 2025 Total Revenue Guidance (Low)	$492 million	Full Year 2025 Outlook
Full Year 2025 Total Revenue Guidance (High)	$495 million	Full Year 2025 Outlook
Company-Owned Restaurant Average Unit Volume (AUV)	$1.34 million	Q3 2025
Franchise Restaurant Average Unit Volume (AUV)	$1.198 million	Average Revenue per Franchise Unit
Third-Party Delivery Growth	Increased 12%	Q3 2025

Franchising provides a steady, high-margin revenue source through ongoing fees. Franchise royalties are set at a standard 5% of the franchisee's net sales. This is a recurring stream that helps support brand-level operations.

When a new franchisee signs on, there's an upfront payment. The initial franchise fee is listed at $35,000. Also, franchisees contribute to advertising funds via a separate marketing fee, which is reported as 3% of net sales.

Digital channels are becoming a more distinct revenue stream. While the exact percentage of total revenue from digital sources isn't always broken out separately from in-store sales, we know third-party delivery revenue saw an increase of 12% in the third quarter of 2025, showing growth in that specific digital segment.

To give you a sense of the scale, the total revenue reported for the third quarter of 2025 was $122.1 million.

You can expect the revenue streams to look something like this:

• Sales from company-owned restaurants (The core revenue driver).
• Franchise royalties, calculated at 5% of net sales.
• Initial franchise fees, typically $35,000 per unit.
• Additional franchise marketing contributions of 3% of net sales.
• Digital sales, including third-party delivery activity.

Finance: calculate the projected franchise royalty revenue based on the midpoint of the 2025 revenue guidance and an assumed 85% company-owned/15% franchise revenue split for modeling purposes by Tuesday.