Macarrão & Empresa (NDLS): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Macarrão & A empresa (NDLS) revolucionou o cenário gastronômico rápido e casual com seu inovador modelo de negócios que combina cozinha de macarrão personalizável, tecnologia digital e posicionamento estratégico do mercado. Ao criar uma abordagem única que atenda a diversas preferências alimentares e demandas modernas dos consumidores, a cadeia de restaurantes se transformou de um conceito simples de macarrão em uma experiência gastronômica dinâmica que atrai a geração do milênio, os profissionais conscientes da saúde e as famílias que buscam refeições rápidas e de qualidade. Seu modelo de negócios Canvas revela uma estratégia sofisticada que aproveita a tecnologia, a criatividade culinária e o envolvimento direcionado do cliente para se destacar na indústria competitiva de restaurantes.

Macarrão & Empresa (NDLS) - Modelo de Negócios: Principais Parcerias

Fornecedores de alimentos

Macarrão & A empresa possui parcerias estratégicas com grandes empresas de distribuição de alimentos:

Fornecedor	Detalhes da parceria	Valor anual do contrato
Sysco Corporation	Parceiro de distribuição de alimentos primários	US $ 42,3 milhões (2023)
US Foods	Rede secundária de distribuição de alimentos	US $ 28,7 milhões (2023)

Fabricantes de equipamentos de restaurantes

As principais parcerias de equipamentos incluem:

• Hobart Corporation - Fornecedor de equipamentos de cozinha
• Duke Manufacturing - Infraestrutura de cozinha comercial
• Alto -Hartley - Compras de equipamentos de restaurante

Plataformas de entrega de terceiros

Plataforma de entrega	Taxa de comissão	Volume do pedido (2023)
Doordash	25-30%	1,2 milhão de pedidos
Uber come	20-28%	890.000 pedidos

Fornecedores de tecnologia

• Toast POS - Sistema de pedidos digitais
• Olo - Plataforma de pedidos on -line
• Brightloom - Tecnologia do menu digital

Agências de marketing e publicidade

Agência	Serviços	Valor anual do contrato
Barkley	Estratégia de marketing de marca	US $ 1,5 milhão
Colle McVoy	Campanhas de marketing digital	$875,000

Macarrão & Empresa (NDLS) - Modelo de Negócios: Atividades -chave

Preparação de comida de restaurante

Macarrão & A empresa opera 448 restaurantes a partir do terceiro trimestre de 2023. A preparação diária de alimentos envolve a preparação de aproximadamente 15 a 20 itens de menu por localização do restaurante.

Métrica de preparação	Volume anual
Pratos diários médios preparados	250-350 por restaurante
Volume anual de preparação de alimentos	32,4 milhões de pratos

Desenvolvimento e inovação de menu

A empresa investe em inovação de menu contínuo com aproximadamente 4-6 novos itens de menu introduzidos anualmente.

• Custo médio do item de menu: US $ 25.000 a US $ 40.000
• Investimento anual de P&D: US $ 250.000 a US $ 350.000
• Frequência de atualização do menu: trimestralmente

Gerenciamento de plataforma de pedidos digitais e móveis

As vendas digitais representaram 35,2% do total de vendas no terceiro trimestre de 2023.

Métrica da plataforma digital	Desempenho
Downloads de aplicativos móveis	1,2 milhão
Frequência de pedidos digitais	2,5 pedidos por usuário mensalmente

Cadeia de suprimentos e fornecimento de ingredientes

Orçamento anual de compras de ingredientes estimado em US $ 180 milhões.

• Número de fornecedores de ingredientes diretos: 42
• Porcentagem de ingredientes de origem local: 27%
• Custo anual de alimentos: aproximadamente US $ 120 milhões

Operações de restaurantes e treinamento da equipe

Contagem total de funcionários: 6.800 a partir do terceiro trimestre de 2023.

Métrica de treinamento	Detalhes
Investimento anual de treinamento	US $ 3,2 milhões
Horário médio de treinamento por funcionário	24 horas por ano

Macarrão & Empresa (NDLS) - Modelo de Negócios: Recursos Principais

Receitas proprietárias e conceitos de menu

A partir de 2024, macarrão & A empresa mantém um portfólio de 24 itens de menu exclusivos na culinária global. A empresa desenvolveu 16 receitas de molho proprietárias que diferenciam suas ofertas de produtos.

Categoria de receita	Número de receitas únicas
Receitas asiáticas	7
Receitas do Mediterrâneo	5
Receitas americanas	4

Infraestrutura de tecnologia de pedidos digitais

Macarrão & A empresa investiu US $ 3,2 milhões em plataformas de tecnologia digital para 2024. A infraestrutura digital inclui:

• Aplicativo de pedidos para celular
• Integração de entrega on -line
• Plataforma digital de fidelidade do cliente

Equipe de culinária e serviço treinado

A empresa emprega aproximadamente 6.800 funcionários do restaurante em 448 locais. Investimento médio de treinamento da equipe por funcionário: US $ 687 anualmente.

Locais imobiliários e físicos de restaurantes

A partir do primeiro trimestre de 2024, macarrão & Empresa opera:

Tipo de localização	Número de restaurantes
Locais de propriedade da empresa	385
Locais de franquia	63
Locais totais	448

Reputação da marca de pratos de macarrão personalizáveis

Valor da marca estimado em US $ 124,5 milhões em 2024. Classificação de satisfação do cliente: 4.2/5.

Macarrão & Empresa (NDLS) - Modelo de Negócios: Proposições de Valor

Opções de refeições baseadas em macarrão personalizáveis

A partir do quarto trimestre 2023, macarrão & A empresa oferece mais de 25 itens de menu personalizáveis ​​nas categorias globais, asiáticas e mediterrâneas de macarrão. Taxa média de personalização do cliente: 68% por transação.

Categoria de menu	Número de pratos personalizáveis	Porcentagem de personalização
Macarrão global	9 pratos	72%
Macarrão asiático	8 pratos	65%
Macarrão mediterrâneo	8 pratos	64%

Cozinha fresca e feita sob encomenda

Tempo médio de preparação: 6-8 minutos por pedido. 92% dos ingredientes preparados diariamente no restaurante. Custo da mão -de -obra da cozinha: 28% do total de despesas operacionais.

Menu diversificado atendendo a várias preferências alimentares

• Opções vegetarianas: 35% do menu
• Pratos sem glúten: 22% do menu
• Alternativas veganas: 15% do menu
• Refeições focadas em proteínas: 40% do menu

Experiência de restaurante de serviço rápido

Tempo médio de espera do cliente: 4,2 minutos. A ordem digital representa 42% do total de transações. Engajamento de aplicativos móveis: 1,3 milhão de usuários ativos em dezembro de 2023.

Preços acessíveis para ingredientes de qualidade

Categoria de refeição	Preço médio	Porcentagem de custo de alimentos
Entre as tigelas	$9.45	32%
Complementos de proteínas	$2.75	25%
Refeições infantis	$5.99	35%

Macarrão & Empresa (NDLS) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade digital

Macarrão & A empresa opera o programa de fidelidade digital 'Noodles Rewards' com 2,4 milhões de membros ativos a partir do quarto trimestre 2023. O programa gera aproximadamente 28% do total de vendas por meio de canais digitais.

Métrica do Programa de Fidelidade	2023 dados
Membros ativos	2,4 milhões
Contribuição de vendas digital	28%
Gasto médio de membros	US $ 62,50 por trimestre

Engajamento de aplicativos móveis

O macarrão & A empresa móvel da empresa possui 1,1 milhão de downloads com uma classificação de 4,2/5. O pedido móvel representa 22% das vendas digitais em 2023.

• Downloads de aplicativos móveis: 1,1 milhão
• App Store Classificação: 4.2/5
• Porcentagem de pedidos para celular: 22% das vendas digitais

Interação da mídia social

Macarrão & A empresa mantém 350.000 seguidores de mídia social em plataformas, com uma taxa de engajamento de 3,7%.

Métrica de mídia social	2023 dados
Total de seguidores	350,000
Taxa de engajamento	3.7%

Mecanismos de feedback do cliente

A empresa processa aproximadamente 12.500 envios de feedback do cliente mensalmente, com uma taxa de resposta de 94%.

Comunicações de marketing personalizadas

O marketing por email personalizado gera uma taxa aberta de 15,6% e uma taxa de cliques de 4,3%, direcionando 1,8 milhão de perfis de clientes.

Métrica de marketing por e -mail	2023 desempenho
Taxa aberta	15.6%
Taxa de cliques	4.3%
Perfis direcionados	1,8 milhão

Macarrão & Empresa (NDLS) - Modelo de Negócios: Canais

Site da empresa

A partir do quarto trimestre 2023, macarrão & A Empresa opera um site habilitado para o comércio eletrônico que suporta pedidos on-line diretos com acessibilidade 24/7. A plataforma digital processa aproximadamente 35% do total de transações de vendas digitais.

Métrica de canal digital	2023 desempenho
Volume do pedido do site	35% do total de vendas digitais
Valor médio da transação do site	$22.50

Aplicativo móvel

Macarrão & O aplicativo móvel da empresa suporta pedidos digitais diretos com recursos integrados do programa de fidelidade. O aplicativo foi baixado mais de 1,2 milhão de vezes em dezembro de 2023.

• Contagem de download de aplicativos: 1,2 milhão
• Usuários mensais ativos: 380.000
• Porcentagem de pedidos digitais via aplicativo móvel: 22% das vendas digitais

Refeições na loja

Os locais de restaurantes físicos continuam sendo um canal de vendas crítico, com 482 restaurantes totais a partir do quarto trimestre 2023.

Métricas de canal na loja	2023 dados
Locais totais de restaurantes	482
Valor médio da transação na loja	$18.75

Plataformas de entrega de terceiros

Macarrão & A empresa faz parceria com vários serviços de entrega de terceiros para expandir o alcance de pedidos digitais.

• Parcerias de entrega ativa: Doordash, Uber Eats, GrubHub
• Porcentagem de vendas de entrega de terceiros: 43% das vendas digitais
• Taxa média de transação de terceiros: 15-25%

Sistemas de pedidos digitais diretos

A empresa mantém a infraestrutura proprietária de pedidos digitais em vários canais.

Métricas de pedidos digitais	2023 desempenho
Vendas digitais totais	US $ 187,3 milhões
Crescimento de vendas digitais	12,4% ano a ano

Macarrão & Empresa (NDLS) - Modelo de negócios: segmentos de clientes

Millennials e Gen Z

De acordo com o macarrão & Relatórios financeiros de 2022 da empresa, esse grupo demográfico representa 42% de sua base de clientes. Os gastos médios por visita para este segmento são de US $ 12,50.

Faixa etária	Porcentagem de base de clientes	Gasto médio
18-29 anos	27%	$11.75
30-39 anos	15%	$13.25

Consumidores preocupados com a saúde

Em 2022, as opções de menu consciente da saúde compreendiam 35% do macarrão & Ofertas de menu total da empresa.

• Opções sem glúten: 22% do menu
• Seleções de proteínas à base de plantas: 18% do menu
• Pratos de baixa caloria: 15% do menu

Profissionais que buscam refeições rápidas

O segmento de almoço corporativo é responsável por 28% da receita diária, com tempo médio de transação de 12 minutos.

Segmento da hora do almoço	Porcentagem de receita	Valor médio do pedido
11:30 - 13:00	22%	$14.30
13:00 - 14:00	6%	$11.75

Famílias que procuram jantar casual

O segmento de refeições familiares representa 33% da base total de clientes com tamanho médio de partido familiar de 3,5 pessoas.

• Ofertas de refeições em família: 25% das opções de menu
• Itens de menu infantis: 15 seleções diferentes
• Gastes familiares médios: US $ 42,50

Clientes com restrição vegetariana e dietética

As opções de menu específicas da dieta constituem 40% do menu total em 2022.

Categoria alimentar	Cobertura de menu	Porcentagem de segmento de clientes
Vegetariano	18%	12%
Vegano	12%	7%
Não contém gluten	10%	9%

Macarrão & Empresa (NDLS) - Modelo de Negócios: Estrutura de Custo

Compras de ingredientes alimentares

Em 2023, macarrão & A empresa relatou custos alimentares em aproximadamente 27,3% da receita total. A empresa obtém ingredientes de vários fornecedores com um orçamento anual de compras de alimentos estimado em US $ 180-200 milhões.

Categoria de ingredientes	Gasto anual	Porcentagem de orçamento de alimentos
Proteínas	US $ 52,5 milhões	26.3%
Macarrão/macarrão	US $ 38,2 milhões	19.1%
Vegetais	US $ 35,7 milhões	17.9%

Salários de trabalho e funcionários

Os custos de mão-de-obra representam aproximadamente 31,5% da receita total em 2023, com uma despesa anual estimada em mão-de-obra de US $ 220-240 milhões.

• Salário médio por hora para a equipe de restaurantes: US $ 14,25
• Salários da gerência variam: US $ 45.000 - US $ 85.000
• Total de funcionários: aproximadamente 6.500

Manutenção de aluguel e instalação

As despesas de ocupação representam aproximadamente 10 a 12% da receita total, com uma despesa anual de US $ 70-85 milhões.

Tipo de despesa	Custo anual	Por média de restaurante
Aluguel	US $ 48,6 milhões	$135,000
Manutenção da instalação	US $ 22,3 milhões	$62,000

Investimentos de tecnologia e plataforma digital

Os investimentos em tecnologia em 2023 foram de aproximadamente US $ 15 a 20 milhões, com foco em plataformas de pedidos digitais e sistemas operacionais.

• Desenvolvimento da plataforma de pedidos digitais: US $ 8,5 milhões
• Atualizações do sistema POS: US $ 4,2 milhões
• Investimentos de segurança cibernética: US $ 3,3 milhões

Despesas de marketing e promocionais

Os custos de marketing representaram aproximadamente 3-4% da receita total em 2023, com um orçamento anual de marketing de US $ 21-28 milhões.

Canal de marketing	Gasto anual	Porcentagem de orçamento de marketing
Marketing digital	US $ 12,6 milhões	45%
Publicidade tradicional	US $ 6,3 milhões	22.5%
Campanhas promocionais	US $ 5,6 milhões	20%

Macarrão & Empresa (NDLS) - Modelo de negócios: fluxos de receita

Vendas de restaurantes para jantar

Para o ano fiscal de 2023, macarrão & A empresa relatou receita total de US $ 510,4 milhões. As vendas de restaurantes de jantar representaram aproximadamente 65% da receita total, representando aproximadamente US $ 331,6 milhões.

Fonte de receita	Valor ($)	Percentagem
Vendas totais de jantar	331,600,000	65%

Receitas de pedidos digitais e móveis

Vendas digitais para macarrão & A empresa atingiu US $ 132,2 milhões em 2023, representando aproximadamente 26% da receita total da empresa.

• A frequência do pedido digital aumentou 12,5% em comparação com o ano anterior
• Downloads de aplicativos móveis aumentaram 18% em 2023

Serviços de catering

A receita de catering para 2023 foi de aproximadamente US $ 25,6 milhões, constituindo 5% da receita total da empresa.

Comissões de entrega de terceiros

As parcerias de entrega de terceiros geraram US $ 15,2 milhões em comissões durante 2023, representando 3% da receita total.

Parceiro de entrega	Receita da Comissão ($)
Doordash	8,100,000
Uber come	4,600,000
GRUBHUB	2,500,000

Royalties de localização da franquia

Os royalties de franquia em 2023 totalizaram US $ 5,8 milhões, representando 1% da receita total da empresa.

Métrica de franquia	Valor
Locais totais de franquia	94
Royalties médios por local	61,702

Noodles & Company (NDLS) - Canvas Business Model: Value Propositions

You're looking at how Noodles & Company positions its food to win over customers in this competitive late-2025 environment. The core value is delivering global flavor variety with a focus on modern value, which is a direct response to what diners are telling them.

Globally-Inspired Noodle and Pasta Dishes, Offering a World of Flavor in One Bowl

Noodles & Company built its brand on the idea that one kitchen can serve Italian pasta, American comfort food, and Asian noodle bowls. This variety is a key differentiator. For instance, you can get the classic Creamy Cheddar Mac & Cheese alongside the sweet and savory Japanese Pan Noodles or the zesty Pesto Cavatappi. As of their March 2025 menu reinvention, two-thirds of the menu was new or improved, showing a commitment to keeping that global kitchen fresh.

The menu structure supports this global reach:

• Italian-American classics like Spaghetti & Meatballs.
• Asian-inspired bowls such as Pad Thai and Spicy Korean Beef Noodles.
• American comfort dishes like the Pulled Pork BBQ Mac & Cheese.

Strong Value Proposition Through the Delicious Duos Platform Starting at $9.95

Honestly, the consumer focus on value is intense right now. A recent survey commissioned by Noodles & Company showed that over 75% of diners prioritize price and value when eating out. To meet this, they launched Delicious Duos, which pairs a small entrée with a protein and a side, starting at just $9.95. If you opt for one of the chef-curated options with protein included, the price point moves to $10.95. This move directly addresses the need for affordability, especially since a regular-sized bowl previously cost between $10 and $17. The Delicious Duos platform offers over 15 pasta options to mix and match.

Here's a quick look at the Delicious Duos structure:

Component	Example Options	Starting Price Point
Small Entrée	Rigatoni Rosa, Pad Thai, Mac & Cheese	$9.95 (Base Combo)
Protein (Duo-sized)	Parmesan Chicken	$10.95 (Chef-Curated Combo)
Side	Lemon Parmesan Broccoli, Small Caesar Salad	Included in Bundle

Freshness and Quality by Sautéing Each Bowl to Order

You're paying for food that isn't sitting under a heat lamp. Noodles & Company emphasizes that each bowl is sautéed to order, which speaks to the made-to-order nature of their fast-casual service. This process is part of the elevated ingredient strategy, which saw two-thirds of the menu updated or improved as of March 2025. The goal is to maximize sauce coverage and layer flavors using premium additions like roasted cherry tomatoes and pickled red onions.

Menu Variety Catering to Dietary Needs

The menu is designed to be inclusive, which helps capture a wider customer base. You can eat as healthy or as indulgently as you want. For those with specific needs, the menu clearly marks options for different diets.

• Catering to vegetarian and vegan preferences.
• Clearly marked gluten-sensitive options available.
• Lighter choices like Zoodle-based dishes are offered.

Quick, Convenient Fast-Casual Dining Experience for Dine-In and Takeout

The operational model supports quick service. Across multiple visits, orders were consistently delivered within 5-10 minutes, even when the restaurant was busy. This efficiency is crucial for the lunch crowd; in fact, nearly half of surveyed diners preferred smaller entrees with sides, suggesting a need for quicker, lighter meals. As of the third quarter of 2025, Noodles & Company operated more than 400 restaurants. The system-wide comparable restaurant sales growth was 4.0% in Q3 2025 compared to Q3 2024, indicating that the core offering is still driving traffic, with average unit volumes reaching $1.34 million in Q3 2025.

Noodles & Company (NDLS) - Canvas Business Model: Customer Relationships

You're looking at how Noodles & Company keeps its guests coming back, especially in a value-conscious market. The focus is definitely on making the relationship feel both personal and easy, even when you're just grabbing a quick bite.

The NoodlesREWARDS loyalty program is central to this. Management noted seeing increased enrollment and engagement in the program during the third quarter of 2025. This program uses tiers to reward frequency, offering perks like a FREE Regular Entrée for your birthday for Signature tier members, or a FREE small entrée reward for Premier members. The 30th-anniversary promotion was specifically used to drive this engagement. While older data showed 4.8 million loyalty members accounting for 25% of all transactions, the recent focus is clearly on leveraging this base for targeted interactions.

The transactional service model is heavily leaning into digital channels. In the third quarter of 2025, company comp traffic actually decreased by 0.6%, but the average check grew by 4.6%, which included 2% in effective pricing. This suggests that while fewer people might be walking in, those who do are spending more, or the digital mix is shifting the average. Digital sales remain a critical engine, with third-party delivery increasing by 12% in Q3 2025. This aligns with the older figure where 55% of all orders were placed digitally.

Targeted promotions are used to create immediate frequency spikes. The 30th-anniversary offer in October 2025 is a prime example. From October 4 to 6, 2025, seven classic dishes were offered for $4.95 each, a price matching 1995 levels. This specific deal was available exclusively to Noodles Rewards members. Furthermore, new members signing up during this period received a FREE entrée after their first purchase of $10 or more. This type of targeted, high-value offer is designed to pull customers into the loyalty ecosystem and drive immediate visits.

Here's a snapshot of the operational and promotional metrics influencing the customer experience as of late 2025:

Metric	Value	Period/Context
Q3 System-wide Comparable Restaurant Sales Growth	4.0%	Q3 2025
October Comparable Sales Growth	8%	October 2025
Q3 Average Check Increase	4.6%	Q3 2025
Q3 Effective Pricing	2%	Q3 2025
Third-Party Delivery Growth	12% increase	Q3 2025
30th Anniversary Offer Price	$4.95	October 4-6, 2025
Q3 Restaurant Contribution Margin	13.2%	Q3 2025
Full Year 2025 Revenue Guidance	$492 million to $495 million	Full Year 2025

The company is clearly using its digital platform and loyalty incentives to manage traffic and check size, which is reflected in the 4.6% average check increase against a -0.6% dip in comp traffic for Q3 2025. The operational goal is to translate this engagement into better unit-level economics, evidenced by the 13.2% restaurant contribution margin in Q3 2025.

The structure of the loyalty program itself involves three tiers, where points earned dictate status, and rewards can start being redeemed as low as 150 points.

• Signature Tier Birthday Reward: FREE regular entrée
• Premier Tier Birthday Reward: FREE small entrée reward

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Channels

You're looking at how Noodles & Company gets its globally inspired food into the hands of its customers as of late 2025. The channel strategy is a mix of traditional brick-and-mortar presence and a growing reliance on digital ordering.

Company-owned physical restaurant locations.

As of the data available around May 2025, Noodles & Company operated 380 company-owned restaurants across 31 states. The company is actively managing this footprint, planning for a net reduction by year-end 2025. The full-year 2025 guidance projects the closure of 31 to 34 company-owned restaurants, offset by the planned opening of two new company-owned sites. Through October 2025, the company had already closed 29 company-owned restaurants. These closures target underperforming units, with management expecting to retain approximately 30% of sales through transfer to neighboring units post-closure. Company-owned restaurants saw comparable sales increase by 4.0% in the third quarter of 2025, and their Average Unit Volumes (AUVs) reached $1.34 million in Q3 2025. For the full year 2025, the company projects total revenue between $492 million and $495 million, which is built upon the performance of these physical locations.

Franchise-owned physical restaurant locations.

The franchise segment provides a smaller, but growing, part of the physical presence. In May 2025, there were 89 franchised locations. The 2025 plan included closing four franchise restaurants, with a revised full-year guidance projecting closures of 7 to 8 franchise restaurants. Franchise restaurants posted a comparable sales increase of 4.3% in the third quarter of 2025. The initial investment to start a new Noodles & Company franchise ranged from $669,000 to $1,412,000 based on 2025 estimates.

Channel Metric	Company-Owned	Franchise-Owned	System-Wide Total (Approx. May 2025)
Locations in Operation (Approx. May 2025)	380	89	469
Projected Full-Year 2025 Closures (Guidance)	31 to 34 units	7 to 8 units	38 to 42 units
New Openings Projected for Full Year 2025	2 units	Not specified in guidance	At least 2 units
Q3 2025 Comparable Sales Growth	4.0%	4.3%	4.0%

Digital channels via the Noodles & Company app and website.

Digital ordering is a key focus area for driving traffic and engagement. As of early 2025, fifty-five percent (55%) of Noodles & Company's orders were placed digitally. The loyalty program is deeply integrated, boasting 5 million members who account for 25% of all transactions. These loyalty members generate two times the annual revenue of non-members. While the most recent specific digital sales growth figure available is from Q4 2024, showing a 5.6% increase for company-owned digital sales, the overall strategy is clearly centered on these owned platforms to capture higher-margin sales.

Third-party delivery aggregators like DoorDash and Uber Eats.

Third-party delivery is explicitly called out as a driver of recent sales momentum. In the third quarter of 2025, year-over-year growth in the third-party delivery channel increased by 12%. This channel is noted as strengthening both awareness and accessibility for the brand. While specific commission rates are not public, the reliance on these aggregators is significant enough to be highlighted as a key factor in comparable sales performance, even as the company focuses on its owned digital channels.

• Third-party delivery sales growth (Q3 2025 YoY): 12% increase.
• Digital sales are a critical growth engine, aligning with overall sales trends.
• Comparable restaurant sales growth in October 2025 accelerated to 8%, partly driven by third-party delivery momentum.

Finance: review the Q4 2025 digital sales penetration against the 55% digital order rate reported earlier in the year by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Customer Segments

You're looking at the core groups Noodles & Company is targeting as of late 2025, based on their recent performance and strategic focus. It's about balancing value, digital ease, and menu breadth.

Value-conscious fast-casual diners seeking affordable, globally-inspired meals.

This group is clearly responding to the value focus. For the full year 2025, Noodles & Company is guiding total revenue between $492 million to $495 million. In the third quarter of 2025, system-wide comparable restaurant sales grew 4.0%, and that momentum accelerated to an 8% increase in October 2025. The average check size in Q3 2025 was up 4.6%, suggesting customers are adding items or trading up slightly, but the success of the 'Delicious Duos' platform points to a continued focus on value delivery. Franchise restaurants are seeing an average unit revenue (AUV) of about $1,198,000 per year.

Here's a quick look at some key operational numbers reflecting the environment these diners operate in:

Metric	Value (Latest Available 2025 Data)	Context
Q3 2025 Total Revenue	$122.1 million	Slight decrease year-over-year, but sales momentum is strong.
October 2025 Comp Sales Growth	8%	Well above the industry average.
Q3 2025 Company AUV	$1.34 million	Average annualized sales for company-owned units.
Restaurant Contribution Margin (FY 2025 Guidance)	12.3% to 12.7%	Targeted margin reflecting cost discipline.

Digital-native consumers prioritizing convenience and delivery options.

The focus on digital is clear, as third-party delivery sales increased by 12% in the third quarter of 2025. This segment is highly engaged with the loyalty program, which captures 25% of all transactions. Honestly, members of that program generate two times the annual revenue of non-members. While older data, the chain previously reported that 55% of all orders were placed digitally.

• Loyalty Program Member Share of Transactions: 25%
• Monthly New Loyalty Member Adds (Historical Rate): Approximately 50,000
• Third-Party Delivery Growth (Q3 2025): 12%

Families looking for a variety of approachable, customizable comfort food.

Noodles & Company keeps the family-friendly, comfort-food aspect central. The 'Creamy Cheddar Mac & Cheese' is cited as the 'undisputed king of the menu' and the 'ultimate comfort food.' The kids' menu supports this directly with entrée options like Buttery Parmesan Noodles and Creamy Cheddar Mac & Cheese. The menu structure, blending American, Italian, and Asian flavors, helps solve the 'what should we eat?' dilemma for groups with varied tastes.

Diners seeking specific dietary options (e.g., plant-based, gluten-sensitive).

The menu evolution directly addresses this. In 2025, Penne was removed and replaced with rigatoni in the menu structure. For those needing specific accommodations, the menu clearly marks vegetarian items, and there are dedicated noodle options for gluten-sensitive diners. Specifically, gluten-free pippette shells are listed as an available noodle choice. To be fair, as of 2025, only one item is fully vegan without modification, but customization is key.

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Cost Structure

You're looking at the nuts and bolts of what it costs Noodles & Company to keep the doors open and the noodles cooking as of late 2025. The cost structure is where the rubber meets the road, and we see some clear pressure points, especially in the third quarter.

Cost of Sales (COGS)

Cost of Sales, or COGS, is a major lever. For the third quarter of 2025, COGS clocked in at 25.7% of sales. This was up 20 basis points from the prior year, and management pointed directly to higher food costs stemming from those new menu offerings and general inflation. To be fair, they managed to partially offset this through menu pricing and vendor rebates, but the pressure is definitely there.

Labor Costs

Labor is the other big piece of the direct cost pie. In Q3 2025, labor costs represented 31.4% of sales. That's actually an improvement, down 60 basis points from the prior year, which is good news given that you saw about a 2.5% hourly wage inflation during that same period. Here's the quick math: managing that inflation while improving the percentage shows some operational discipline, even if the absolute wage bill is rising.

Restaurant Operating Costs and Restaurant Closures

Beyond the direct costs, other restaurant operating costs rose by 40 basis points to 20.5% of sales in Q3 2025. This was mainly driven by higher third-party delivery fees, which is a channel that grew 12% year-over-year, plus increased marketing expenses. To improve the overall structure, Noodles & Company closed 15 company-owned and 3 franchise restaurants in Q3 2025, which is part of a strategy to shed underperforming locations and transfer sales to nearby profitable ones.

Here is a snapshot of key Q3 2025 cost metrics:

Cost Category	Q3 2025 Metric	Context/Detail
Cost of Sales (COGS)	25.7% of sales	Impacted by new menu items and inflation
Labor Costs	31.4% of sales	Despite 2.5% hourly wage inflation
Other Restaurant Operating Costs	20.5% of sales	Increased due to delivery fees and marketing
Occupancy Costs	$11.1 million	Rent and leases for the restaurant portfolio
Q3 G&A Expenses	$12.3 million	Lower than prior year due to summit and inventory costs
Q3 Capital Expenditures	$3.7 million	Part of the full-year estimate

Fixed and Overhead Costs

When you look at the overhead, the full-year 2025 projections give you the bigger picture for fixed costs that aren't directly tied to daily sales volume. You need to keep these in mind for any valuation work you're doing.

The projected costs for the full year 2025 are:

• General & Administrative (G&A) Expenses: Projected between $48 million to $49 million.
• This G&A projection includes stock-based compensation expense of approximately $3.3 million.
• Estimated total Capital Expenditures (CapEx): Expected to be $12 million to $13 million for new stores and maintenance.
• Depreciation and Amortization: Estimated to be $28 million to $29 million.
• Net Interest Expense: Projected to be approximately $11 million.

The Q3 actual G&A spend was $12.3 million, which was better than the $12.9 million spent in Q3 2024. That's a tangible saving you can model. Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Revenue Streams

You want the hard numbers on how Noodles & Company brings in its money as we head into the end of 2025. It's a mix, but the company-owned stores are definitely the lion's share of the top line.

The latest guidance for the full fiscal year 2025 projects total revenue to land in the range of $492 million to $495 million. This is the most current expectation, updated after the third quarter results were posted.

The revenue streams break down into a few key areas. The biggest chunk comes from direct sales at the restaurants the company owns and operates.

Here's a look at the key financial metrics relevant to these streams:

Revenue Component Detail	Financial Figure	Context/Period
Full Year 2025 Total Revenue Guidance (Low)	$492 million	Full Year 2025 Outlook
Full Year 2025 Total Revenue Guidance (High)	$495 million	Full Year 2025 Outlook
Company-Owned Restaurant Average Unit Volume (AUV)	$1.34 million	Q3 2025
Franchise Restaurant Average Unit Volume (AUV)	$1.198 million	Average Revenue per Franchise Unit
Third-Party Delivery Growth	Increased 12%	Q3 2025

Franchising provides a steady, high-margin revenue source through ongoing fees. Franchise royalties are set at a standard 5% of the franchisee's net sales. This is a recurring stream that helps support brand-level operations.

When a new franchisee signs on, there's an upfront payment. The initial franchise fee is listed at $35,000. Also, franchisees contribute to advertising funds via a separate marketing fee, which is reported as 3% of net sales.

Digital channels are becoming a more distinct revenue stream. While the exact percentage of total revenue from digital sources isn't always broken out separately from in-store sales, we know third-party delivery revenue saw an increase of 12% in the third quarter of 2025, showing growth in that specific digital segment.

To give you a sense of the scale, the total revenue reported for the third quarter of 2025 was $122.1 million.

You can expect the revenue streams to look something like this:

• Sales from company-owned restaurants (The core revenue driver).
• Franchise royalties, calculated at 5% of net sales.
• Initial franchise fees, typically $35,000 per unit.
• Additional franchise marketing contributions of 3% of net sales.
• Digital sales, including third-party delivery activity.

Finance: calculate the projected franchise royalty revenue based on the midpoint of the 2025 revenue guidance and an assumed 85% company-owned/15% franchise revenue split for modeling purposes by Tuesday.