Nouilles & Société (NDLS): Canvas Business Model [Jan-2025 Mis à jour]

Nouilles & La société (NDLS) a révolutionné le paysage de restauration rapide en cas de case rapide avec son modèle commercial innovant qui mélange la cuisine de nouilles personnalisable, la technologie numérique et le positionnement du marché stratégique. En réalisant une approche unique qui répond à diverses préférences alimentaires et aux demandes modernes des consommateurs, la chaîne de restaurants est passée d'un simple concept de nouilles à une expérience culinaire dynamique qui fait appel aux milléniaux, aux professionnels soucieux de la santé et aux familles à la recherche de repas rapides et de qualité. Leur toile de modèle commercial révèle une stratégie sophistiquée qui tire parti de la technologie, de la créativité culinaire et de l'engagement des clients ciblé pour se démarquer dans l'industrie de la restauration compétitive.

Nouilles & Société (NDLS) - Modèle commercial: partenariats clés

Fournisseurs de produits alimentaires

Nouilles & La société a des partenariats stratégiques avec les grandes sociétés de distribution alimentaire:

Fournisseur	Détails du partenariat	Valeur du contrat annuel
Sysco Corporation	Partenaire de distribution alimentaire primaire	42,3 millions de dollars (2023)
Aliments américains	Réseau de distribution des aliments secondaires	28,7 millions de dollars (2023)

Fabricants d'équipements de restauration

Les partenariats d'équipement clés comprennent:

• Hobart Corporation - Fournisseur d'équipement de cuisine
• Duke Manufacturing - Infrastructure de cuisine commerciale
• Alto-Hartley - Approvisionnement en équipement des restaurants

Plates-formes de livraison tierces

Plate-forme de livraison	Taux de commission	Volume de commande (2023)
Doordash	25-30%	1,2 million de commandes
Uber mange	20-28%	890 000 commandes

Vendeurs technologiques

• Toast Pos - Système de commande numérique
• Olo - Plateforme de commande en ligne
• Brightloom - technologie de menu numérique

Agences de marketing et de publicité

Agence	Services	Valeur du contrat annuel
Écorce	Stratégie de marketing de marque	1,5 million de dollars
Collège McVoy	Campagnes de marketing numérique	$875,000

Nouilles & Société (NDLS) - Modèle d'entreprise: activités clés

Préparation des aliments pour les restaurants

Nouilles & L'entreprise exploite 448 restaurants au troisième trimestre 2023. La préparation quotidienne des aliments consiste à préparer environ 15-20 articles de menu par emplacement du restaurant.

Métrique de préparation	Volume annuel
Plats quotidiens moyens préparés	250-350 par restaurant
Volume annuel de préparation des aliments	32,4 millions de plats

Développement et innovation de menu

La société investit dans l'innovation de menu continu avec environ 4 à 6 nouveaux éléments de menu introduits chaque année.

• Coût de développement moyen des articles de menu: 25 000 $ à 40 000 $
• Investissement annuel de R&D: 250 000 $ - 350 000 $
• Fréquence de rafraîchissement du menu: trimestriel

Gestion de la plate-forme de commande numérique et mobile

Les ventes numériques représentaient 35,2% du total des ventes au troisième trimestre 2023.

Métrique de la plate-forme numérique	Performance
Téléchargements d'applications mobiles	1,2 million
Fréquence de commande numérique	2,5 commandes par utilisateur mensuellement

Approvisionnement de chaîne d'approvisionnement et d'ingrédient

Budget de l'approvisionnement des ingrédients annuels estimé à 180 millions de dollars.

• Nombre de fournisseurs d'ingrédients directs: 42
• Pourcentage d'ingrédients d'origine locale: 27%
• Coût alimentaire annuel: environ 120 millions de dollars

Opérations des restaurants et formation du personnel

Compte total des employés: 6 800 au troisième trimestre 2023.

Métrique de formation	Détails
Investissement de formation annuelle	3,2 millions de dollars
Heures de formation moyennes par employé	24 heures par an

Nouilles & Société (NDLS) - Modèle d'entreprise: Ressources clés

Recettes et concepts de menu propriétaires

Depuis 2024, des nouilles & La société maintient un portefeuille de 24 éléments de menu uniques dans les cuisines mondiales. L'entreprise a développé 16 recettes de sauce propriétaire qui différencient leurs offres de produits.

Catégorie de recettes	Nombre de recettes uniques
Recettes asiatiques	7
Recettes méditerranéennes	5
Recettes américaines	4

Infrastructure de technologie de commande numérique

Nouilles & La société a investi 3,2 millions de dollars dans des plateformes de technologie numérique pour 2024. L'infrastructure numérique comprend:

• Application de commande mobile
• Intégration de livraison en ligne
• Plateforme numérique de fidélisation de la clientèle

Personnel culinaire et de service formé

L'entreprise emploie environ 6 800 membres du personnel du restaurant dans 448 emplacements. Investissement moyen de formation du personnel par employé: 687 $ par an.

Restaurant immobilier et lieux physiques

Au Q1 2024, les nouilles & L'entreprise fonctionne:

Type d'emplacement	Nombre de restaurants
Emplacements appartenant à l'entreprise	385
Lieu de franchise	63
Total des emplacements	448

Réputation de la marque pour les plats de nouilles personnalisables

Valeur de la marque estimée à 124,5 millions de dollars en 2024. Évaluation de satisfaction du client: 4.2 / 5.

Nouilles & Société (NDLS) - Modèle d'entreprise: propositions de valeur

Options de repas à base de nouilles personnalisables

Depuis le quatrième trimestre 2023, les nouilles & La société propose plus de 25 éléments de menu personnalisables dans les catégories mondiales, asiatiques et méditerranéennes. Taux de personnalisation du client moyen: 68% par transaction.

Catégorie de menu	Nombre de plats personnalisables	Pourcentage de personnalisation
Nouilles mondiales	9 plats	72%
Nouilles asiatiques	8 plats	65%
Nouilles méditerranéennes	8 plats	64%

Cuisine fraîche sur commande

Temps de préparation moyen: 6-8 minutes par commande. 92% des ingrédients préparés quotidiennement dans le restaurant. Coût de main-d'œuvre de la cuisine: 28% du total des dépenses opérationnelles.

Menu diversifié s'adressant à de multiples préférences alimentaires

• Options végétariennes: 35% du menu
• Plats sans gluten: 22% du menu
• Alternatives végétaliennes: 15% du menu
• Repas axés sur les protéines: 40% du menu

Expérience en restauration à service rapide

Temps d'attente moyen du client: 4,2 minutes. La commande numérique représente 42% du total des transactions. Engagement des applications mobiles: 1,3 million d'utilisateurs actifs en décembre 2023.

Prix ​​abordable pour les ingrédients de qualité

Catégorie de repas	Prix ​​moyen	Pourcentage de coût alimentaire
Bols d'entrée	$9.45	32%
Compléments protéiques	$2.75	25%
Repas pour enfants	$5.99	35%

Nouilles & Société (NDLS) - Modèle d'entreprise: relations clients

Programme de fidélité numérique

Nouilles & L'entreprise exploite le programme de fidélité numérique «Noodles Rewards» avec 2,4 millions de membres actifs au quatrième trimestre 2023. Le programme génère environ 28% du total des ventes via des canaux numériques.

Métrique du programme de fidélité	2023 données
Membres actifs	2,4 millions
Contribution des ventes numériques	28%
Dépenses moyennes des membres	62,50 $ par trimestre

Engagement des applications mobiles

Les nouilles & L'application Mobile Company a 1,1 million de téléchargements avec une cote de 4,2 / 5. La commande mobile représente 22% des ventes numériques en 2023.

• Téléchargements d'applications mobiles: 1,1 million
• Évaluation de l'App Store: 4.2 / 5
• Pourcentage de commande mobile: 22% des ventes numériques

Interaction des médias sociaux

Nouilles & La société conserve 350 000 abonnés de médias sociaux sur toutes les plateformes, avec un taux d'engagement de 3,7%.

Métrique des médias sociaux	2023 données
Total des abonnés	350,000
Taux d'engagement	3.7%

Mécanismes de rétroaction des clients

La société traite environ 12 500 soumissions de commentaires des clients mensuellement, avec un taux de réponse de 94%.

Communications marketing personnalisées

Le marketing par e-mail personnalisé génère un taux d'ouverture de 15,6% et un taux de clics de 4,3%, ciblant 1,8 million de profils de clients.

Email Marketing Metric	Performance de 2023
Taux d'ouverture	15.6%
Taux de clics	4.3%
Profils ciblés	1,8 million

Nouilles & Société (NDLS) - Modèle d'entreprise: canaux

Site Web de l'entreprise

Depuis le quatrième trimestre 2023, les nouilles & La société exploite un site Web compatible avec le commerce électronique prenant en charge la commande directe en ligne avec une accessibilité 24/7. La plate-forme numérique traite environ 35% des transactions totales de vente numérique.

Métrique du canal numérique	Performance de 2023
Volume de commande du site Web	35% des ventes numériques totales
Valeur de transaction du site Web moyen	$22.50

Application mobile

Nouilles & L'application mobile de l'entreprise prend en charge la commande numérique directe avec des fonctionnalités intégrées du programme de fidélité. L'application a été téléchargée plus de 1,2 million de fois en décembre 2023.

• Compte de téléchargement d'applications: 1,2 million
• Utilisateurs mensuels actifs: 380 000
• Pourcentage de commande numérique via l'application mobile: 22% des ventes numériques

Salle à manger en magasin

Les emplacements des restaurants physiques restent un canal de vente critique avec 482 restaurants au total au T2 2023.

Métriques des canaux en magasin	2023 données
Emplacements totaux de restaurants	482
Valeur de transaction moyenne en magasin	$18.75

Plates-formes de livraison tierces

Nouilles & L'entreprise s'associe à plusieurs services de livraison tiers pour étendre la portée de la commande numérique.

• Partenariats de livraison actifs: Doordash, Uber Eats, Grubhub
• Pourcentage de ventes de livraison tierce: 43% des ventes numériques
• Frais de transaction tiers moyens: 15-25%

Systèmes de commande numérique directs

La société maintient une infrastructure de commande numérique propriétaire sur plusieurs canaux.

Métriques de commande numérique	Performance de 2023
Ventes numériques totales	187,3 millions de dollars
Croissance des ventes numériques	12,4% en glissement annuel

Nouilles & Société (NDLS) - Modèle d'entreprise: segments de clientèle

Millennials et Gen Z

Selon les nouilles & Les rapports financiers de la société 2022, ce groupe démographique représente 42% de leur clientèle. Les dépenses moyennes par visite pour ce segment sont de 12,50 $.

Tranche d'âge	Pourcentage de clientèle	Dépenses moyennes
18-29 ans	27%	$11.75
30-39 ans	15%	$13.25

Consommateurs soucieux de leur santé

En 2022, les options de menu soucieuses de la santé représentaient 35% des nouilles & Offres de menu total de l'entreprise.

• Options sans gluten: 22% du menu
• Sélections de protéines à base de plantes: 18% du menu
• Plats à faible calorie: 15% du menu

Professionnels à la recherche de repas rapides

Le segment du déjeuner d'entreprise représente 28% des revenus quotidiens, avec un temps de transaction moyen de 12 minutes.

Segment du déjeuner	Pourcentage de revenus	Valeur de commande moyenne
11h30 - 13h00	22%	$14.30
13h00 - 14h00	6%	$11.75

Les familles à la recherche de repas décontractés

Le segment de la restauration familiale représente 33% de la clientèle totale avec une taille moyenne de la partie familiale de 3,5 personnes.

• Offres de repas en famille: 25% des options de menu
• Éléments de menu pour enfants: 15 sélections différentes
• Dépenses familiales moyennes: 42,50 $

Clients végétariens et alimentaires restreints

Les options de menu spécifiques à la diététique constituent 40% du menu total en 2022.

Catégorie alimentaire	Couverture de menu	Pourcentage de segment de clientèle
Végétarien	18%	12%
Végétalien	12%	7%
Sans gluten	10%	9%

Nouilles & Société (NDLS) - Modèle d'entreprise: Structure des coûts

Acharnement des ingrédients alimentaires

En 2023, nouilles & L'entreprise a déclaré des coûts alimentaires à environ 27,3% des revenus totaux. La société s'approvisionne dans les ingrédients de plusieurs fournisseurs avec un budget annuel d'approvisionnement alimentaire estimé à 180 à 200 millions de dollars.

Catégorie d'ingrédient	Dépenses annuelles	Pourcentage du budget alimentaire
Protéines	52,5 millions de dollars	26.3%
Pâtes / nouilles	38,2 millions de dollars	19.1%
Légumes	35,7 millions de dollars	17.9%

Labour et salaire du personnel

Les coûts de main-d'œuvre représentent environ 31,5% des revenus totaux en 2023, avec une charge de main-d'œuvre annuelle estimée à 220 à 240 millions de dollars.

• Salaire horaire moyen pour le personnel du restaurant: 14,25 $
• Gamme de salaires de gestion: 45 000 $ - 85 000 $
• Total des employés: environ 6 500

Entretien de loyer et d'installation

Les dépenses d'occupation représentent environ 10 à 12% des revenus totaux, avec une dépense annuelle de 70 à 85 millions de dollars.

Type de dépenses	Coût annuel	Par moyenne du restaurant
Louer	48,6 millions de dollars	$135,000
Entretien d'installation	22,3 millions de dollars	$62,000

Investissements technologiques et plate-forme numérique

Les investissements technologiques en 2023 étaient d'environ 15 à 20 millions de dollars, axés sur les plateformes de commande numérique et les systèmes opérationnels.

• Développement de la plate-forme de commande numérique: 8,5 millions de dollars
• Mises à niveau du système POS: 4,2 millions de dollars
• Investissements en cybersécurité: 3,3 millions de dollars

Dépenses marketing et promotionnelles

Les coûts de marketing représentaient environ 3 à 4% des revenus totaux en 2023, avec un budget marketing annuel de 21 à 28 millions de dollars.

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Marketing numérique	12,6 millions de dollars	45%
Publicité traditionnelle	6,3 millions de dollars	22.5%
Campagnes promotionnelles	5,6 millions de dollars	20%

Nouilles & Société (NDLS) - Modèle d'entreprise: Strots de revenus

Ventes de restaurants en dîner

Pour l'exercice 2023, les nouilles & La société a déclaré un chiffre d'affaires total de 510,4 millions de dollars. Les ventes de restaurants en dîner représentaient environ 65% des revenus totaux, représentant environ 331,6 millions de dollars.

Source de revenus	Montant ($)	Pourcentage
Ventes totales de dîner	331,600,000	65%

Revenus de commande numérique et mobile

Ventes numériques pour les nouilles & La société a atteint 132,2 millions de dollars en 2023, ce qui représente environ 26% du total des revenus de l'entreprise.

• La fréquence de commande numérique a augmenté de 12,5% par rapport à l'année précédente
• Les téléchargements d'applications mobiles ont augmenté de 18% en 2023

Services de restauration

Les revenus de restauration pour 2023 étaient d'environ 25,6 millions de dollars, ce qui représente 5% du total des revenus de l'entreprise.

Commissions de livraison de tiers

Les partenariats de livraison tiers ont généré 15,2 millions de dollars de commissions au cours de 2023, ce qui représente 3% des revenus totaux.

Partenaire de livraison	Revenus de commission ($)
Doordash	8,100,000
Uber mange	4,600,000
Grubhub	2,500,000

Royalités de localisation de la franchise

Les redevances sur les franchises en 2023 ont totalisé 5,8 millions de dollars, ce qui représente 1% du total des revenus de l'entreprise.

Métrique de franchise	Valeur
Emplacements totaux de franchise	94
Redevance moyenne par emplacement	61,702

Noodles & Company (NDLS) - Canvas Business Model: Value Propositions

You're looking at how Noodles & Company positions its food to win over customers in this competitive late-2025 environment. The core value is delivering global flavor variety with a focus on modern value, which is a direct response to what diners are telling them.

Globally-Inspired Noodle and Pasta Dishes, Offering a World of Flavor in One Bowl

Noodles & Company built its brand on the idea that one kitchen can serve Italian pasta, American comfort food, and Asian noodle bowls. This variety is a key differentiator. For instance, you can get the classic Creamy Cheddar Mac & Cheese alongside the sweet and savory Japanese Pan Noodles or the zesty Pesto Cavatappi. As of their March 2025 menu reinvention, two-thirds of the menu was new or improved, showing a commitment to keeping that global kitchen fresh.

The menu structure supports this global reach:

• Italian-American classics like Spaghetti & Meatballs.
• Asian-inspired bowls such as Pad Thai and Spicy Korean Beef Noodles.
• American comfort dishes like the Pulled Pork BBQ Mac & Cheese.

Strong Value Proposition Through the Delicious Duos Platform Starting at $9.95

Honestly, the consumer focus on value is intense right now. A recent survey commissioned by Noodles & Company showed that over 75% of diners prioritize price and value when eating out. To meet this, they launched Delicious Duos, which pairs a small entrée with a protein and a side, starting at just $9.95. If you opt for one of the chef-curated options with protein included, the price point moves to $10.95. This move directly addresses the need for affordability, especially since a regular-sized bowl previously cost between $10 and $17. The Delicious Duos platform offers over 15 pasta options to mix and match.

Here's a quick look at the Delicious Duos structure:

Component	Example Options	Starting Price Point
Small Entrée	Rigatoni Rosa, Pad Thai, Mac & Cheese	$9.95 (Base Combo)
Protein (Duo-sized)	Parmesan Chicken	$10.95 (Chef-Curated Combo)
Side	Lemon Parmesan Broccoli, Small Caesar Salad	Included in Bundle

Freshness and Quality by Sautéing Each Bowl to Order

You're paying for food that isn't sitting under a heat lamp. Noodles & Company emphasizes that each bowl is sautéed to order, which speaks to the made-to-order nature of their fast-casual service. This process is part of the elevated ingredient strategy, which saw two-thirds of the menu updated or improved as of March 2025. The goal is to maximize sauce coverage and layer flavors using premium additions like roasted cherry tomatoes and pickled red onions.

Menu Variety Catering to Dietary Needs

The menu is designed to be inclusive, which helps capture a wider customer base. You can eat as healthy or as indulgently as you want. For those with specific needs, the menu clearly marks options for different diets.

• Catering to vegetarian and vegan preferences.
• Clearly marked gluten-sensitive options available.
• Lighter choices like Zoodle-based dishes are offered.

Quick, Convenient Fast-Casual Dining Experience for Dine-In and Takeout

The operational model supports quick service. Across multiple visits, orders were consistently delivered within 5-10 minutes, even when the restaurant was busy. This efficiency is crucial for the lunch crowd; in fact, nearly half of surveyed diners preferred smaller entrees with sides, suggesting a need for quicker, lighter meals. As of the third quarter of 2025, Noodles & Company operated more than 400 restaurants. The system-wide comparable restaurant sales growth was 4.0% in Q3 2025 compared to Q3 2024, indicating that the core offering is still driving traffic, with average unit volumes reaching $1.34 million in Q3 2025.

Noodles & Company (NDLS) - Canvas Business Model: Customer Relationships

You're looking at how Noodles & Company keeps its guests coming back, especially in a value-conscious market. The focus is definitely on making the relationship feel both personal and easy, even when you're just grabbing a quick bite.

The NoodlesREWARDS loyalty program is central to this. Management noted seeing increased enrollment and engagement in the program during the third quarter of 2025. This program uses tiers to reward frequency, offering perks like a FREE Regular Entrée for your birthday for Signature tier members, or a FREE small entrée reward for Premier members. The 30th-anniversary promotion was specifically used to drive this engagement. While older data showed 4.8 million loyalty members accounting for 25% of all transactions, the recent focus is clearly on leveraging this base for targeted interactions.

The transactional service model is heavily leaning into digital channels. In the third quarter of 2025, company comp traffic actually decreased by 0.6%, but the average check grew by 4.6%, which included 2% in effective pricing. This suggests that while fewer people might be walking in, those who do are spending more, or the digital mix is shifting the average. Digital sales remain a critical engine, with third-party delivery increasing by 12% in Q3 2025. This aligns with the older figure where 55% of all orders were placed digitally.

Targeted promotions are used to create immediate frequency spikes. The 30th-anniversary offer in October 2025 is a prime example. From October 4 to 6, 2025, seven classic dishes were offered for $4.95 each, a price matching 1995 levels. This specific deal was available exclusively to Noodles Rewards members. Furthermore, new members signing up during this period received a FREE entrée after their first purchase of $10 or more. This type of targeted, high-value offer is designed to pull customers into the loyalty ecosystem and drive immediate visits.

Here's a snapshot of the operational and promotional metrics influencing the customer experience as of late 2025:

Metric	Value	Period/Context
Q3 System-wide Comparable Restaurant Sales Growth	4.0%	Q3 2025
October Comparable Sales Growth	8%	October 2025
Q3 Average Check Increase	4.6%	Q3 2025
Q3 Effective Pricing	2%	Q3 2025
Third-Party Delivery Growth	12% increase	Q3 2025
30th Anniversary Offer Price	$4.95	October 4-6, 2025
Q3 Restaurant Contribution Margin	13.2%	Q3 2025
Full Year 2025 Revenue Guidance	$492 million to $495 million	Full Year 2025

The company is clearly using its digital platform and loyalty incentives to manage traffic and check size, which is reflected in the 4.6% average check increase against a -0.6% dip in comp traffic for Q3 2025. The operational goal is to translate this engagement into better unit-level economics, evidenced by the 13.2% restaurant contribution margin in Q3 2025.

The structure of the loyalty program itself involves three tiers, where points earned dictate status, and rewards can start being redeemed as low as 150 points.

• Signature Tier Birthday Reward: FREE regular entrée
• Premier Tier Birthday Reward: FREE small entrée reward

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Channels

You're looking at how Noodles & Company gets its globally inspired food into the hands of its customers as of late 2025. The channel strategy is a mix of traditional brick-and-mortar presence and a growing reliance on digital ordering.

Company-owned physical restaurant locations.

As of the data available around May 2025, Noodles & Company operated 380 company-owned restaurants across 31 states. The company is actively managing this footprint, planning for a net reduction by year-end 2025. The full-year 2025 guidance projects the closure of 31 to 34 company-owned restaurants, offset by the planned opening of two new company-owned sites. Through October 2025, the company had already closed 29 company-owned restaurants. These closures target underperforming units, with management expecting to retain approximately 30% of sales through transfer to neighboring units post-closure. Company-owned restaurants saw comparable sales increase by 4.0% in the third quarter of 2025, and their Average Unit Volumes (AUVs) reached $1.34 million in Q3 2025. For the full year 2025, the company projects total revenue between $492 million and $495 million, which is built upon the performance of these physical locations.

Franchise-owned physical restaurant locations.

The franchise segment provides a smaller, but growing, part of the physical presence. In May 2025, there were 89 franchised locations. The 2025 plan included closing four franchise restaurants, with a revised full-year guidance projecting closures of 7 to 8 franchise restaurants. Franchise restaurants posted a comparable sales increase of 4.3% in the third quarter of 2025. The initial investment to start a new Noodles & Company franchise ranged from $669,000 to $1,412,000 based on 2025 estimates.

Channel Metric	Company-Owned	Franchise-Owned	System-Wide Total (Approx. May 2025)
Locations in Operation (Approx. May 2025)	380	89	469
Projected Full-Year 2025 Closures (Guidance)	31 to 34 units	7 to 8 units	38 to 42 units
New Openings Projected for Full Year 2025	2 units	Not specified in guidance	At least 2 units
Q3 2025 Comparable Sales Growth	4.0%	4.3%	4.0%

Digital channels via the Noodles & Company app and website.

Digital ordering is a key focus area for driving traffic and engagement. As of early 2025, fifty-five percent (55%) of Noodles & Company's orders were placed digitally. The loyalty program is deeply integrated, boasting 5 million members who account for 25% of all transactions. These loyalty members generate two times the annual revenue of non-members. While the most recent specific digital sales growth figure available is from Q4 2024, showing a 5.6% increase for company-owned digital sales, the overall strategy is clearly centered on these owned platforms to capture higher-margin sales.

Third-party delivery aggregators like DoorDash and Uber Eats.

Third-party delivery is explicitly called out as a driver of recent sales momentum. In the third quarter of 2025, year-over-year growth in the third-party delivery channel increased by 12%. This channel is noted as strengthening both awareness and accessibility for the brand. While specific commission rates are not public, the reliance on these aggregators is significant enough to be highlighted as a key factor in comparable sales performance, even as the company focuses on its owned digital channels.

• Third-party delivery sales growth (Q3 2025 YoY): 12% increase.
• Digital sales are a critical growth engine, aligning with overall sales trends.
• Comparable restaurant sales growth in October 2025 accelerated to 8%, partly driven by third-party delivery momentum.

Finance: review the Q4 2025 digital sales penetration against the 55% digital order rate reported earlier in the year by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Customer Segments

You're looking at the core groups Noodles & Company is targeting as of late 2025, based on their recent performance and strategic focus. It's about balancing value, digital ease, and menu breadth.

Value-conscious fast-casual diners seeking affordable, globally-inspired meals.

This group is clearly responding to the value focus. For the full year 2025, Noodles & Company is guiding total revenue between $492 million to $495 million. In the third quarter of 2025, system-wide comparable restaurant sales grew 4.0%, and that momentum accelerated to an 8% increase in October 2025. The average check size in Q3 2025 was up 4.6%, suggesting customers are adding items or trading up slightly, but the success of the 'Delicious Duos' platform points to a continued focus on value delivery. Franchise restaurants are seeing an average unit revenue (AUV) of about $1,198,000 per year.

Here's a quick look at some key operational numbers reflecting the environment these diners operate in:

Metric	Value (Latest Available 2025 Data)	Context
Q3 2025 Total Revenue	$122.1 million	Slight decrease year-over-year, but sales momentum is strong.
October 2025 Comp Sales Growth	8%	Well above the industry average.
Q3 2025 Company AUV	$1.34 million	Average annualized sales for company-owned units.
Restaurant Contribution Margin (FY 2025 Guidance)	12.3% to 12.7%	Targeted margin reflecting cost discipline.

Digital-native consumers prioritizing convenience and delivery options.

The focus on digital is clear, as third-party delivery sales increased by 12% in the third quarter of 2025. This segment is highly engaged with the loyalty program, which captures 25% of all transactions. Honestly, members of that program generate two times the annual revenue of non-members. While older data, the chain previously reported that 55% of all orders were placed digitally.

• Loyalty Program Member Share of Transactions: 25%
• Monthly New Loyalty Member Adds (Historical Rate): Approximately 50,000
• Third-Party Delivery Growth (Q3 2025): 12%

Families looking for a variety of approachable, customizable comfort food.

Noodles & Company keeps the family-friendly, comfort-food aspect central. The 'Creamy Cheddar Mac & Cheese' is cited as the 'undisputed king of the menu' and the 'ultimate comfort food.' The kids' menu supports this directly with entrée options like Buttery Parmesan Noodles and Creamy Cheddar Mac & Cheese. The menu structure, blending American, Italian, and Asian flavors, helps solve the 'what should we eat?' dilemma for groups with varied tastes.

Diners seeking specific dietary options (e.g., plant-based, gluten-sensitive).

The menu evolution directly addresses this. In 2025, Penne was removed and replaced with rigatoni in the menu structure. For those needing specific accommodations, the menu clearly marks vegetarian items, and there are dedicated noodle options for gluten-sensitive diners. Specifically, gluten-free pippette shells are listed as an available noodle choice. To be fair, as of 2025, only one item is fully vegan without modification, but customization is key.

Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Cost Structure

You're looking at the nuts and bolts of what it costs Noodles & Company to keep the doors open and the noodles cooking as of late 2025. The cost structure is where the rubber meets the road, and we see some clear pressure points, especially in the third quarter.

Cost of Sales (COGS)

Cost of Sales, or COGS, is a major lever. For the third quarter of 2025, COGS clocked in at 25.7% of sales. This was up 20 basis points from the prior year, and management pointed directly to higher food costs stemming from those new menu offerings and general inflation. To be fair, they managed to partially offset this through menu pricing and vendor rebates, but the pressure is definitely there.

Labor Costs

Labor is the other big piece of the direct cost pie. In Q3 2025, labor costs represented 31.4% of sales. That's actually an improvement, down 60 basis points from the prior year, which is good news given that you saw about a 2.5% hourly wage inflation during that same period. Here's the quick math: managing that inflation while improving the percentage shows some operational discipline, even if the absolute wage bill is rising.

Restaurant Operating Costs and Restaurant Closures

Beyond the direct costs, other restaurant operating costs rose by 40 basis points to 20.5% of sales in Q3 2025. This was mainly driven by higher third-party delivery fees, which is a channel that grew 12% year-over-year, plus increased marketing expenses. To improve the overall structure, Noodles & Company closed 15 company-owned and 3 franchise restaurants in Q3 2025, which is part of a strategy to shed underperforming locations and transfer sales to nearby profitable ones.

Here is a snapshot of key Q3 2025 cost metrics:

Cost Category	Q3 2025 Metric	Context/Detail
Cost of Sales (COGS)	25.7% of sales	Impacted by new menu items and inflation
Labor Costs	31.4% of sales	Despite 2.5% hourly wage inflation
Other Restaurant Operating Costs	20.5% of sales	Increased due to delivery fees and marketing
Occupancy Costs	$11.1 million	Rent and leases for the restaurant portfolio
Q3 G&A Expenses	$12.3 million	Lower than prior year due to summit and inventory costs
Q3 Capital Expenditures	$3.7 million	Part of the full-year estimate

Fixed and Overhead Costs

When you look at the overhead, the full-year 2025 projections give you the bigger picture for fixed costs that aren't directly tied to daily sales volume. You need to keep these in mind for any valuation work you're doing.

The projected costs for the full year 2025 are:

• General & Administrative (G&A) Expenses: Projected between $48 million to $49 million.
• This G&A projection includes stock-based compensation expense of approximately $3.3 million.
• Estimated total Capital Expenditures (CapEx): Expected to be $12 million to $13 million for new stores and maintenance.
• Depreciation and Amortization: Estimated to be $28 million to $29 million.
• Net Interest Expense: Projected to be approximately $11 million.

The Q3 actual G&A spend was $12.3 million, which was better than the $12.9 million spent in Q3 2024. That's a tangible saving you can model. Finance: draft 13-week cash view by Friday.

Noodles & Company (NDLS) - Canvas Business Model: Revenue Streams

You want the hard numbers on how Noodles & Company brings in its money as we head into the end of 2025. It's a mix, but the company-owned stores are definitely the lion's share of the top line.

The latest guidance for the full fiscal year 2025 projects total revenue to land in the range of $492 million to $495 million. This is the most current expectation, updated after the third quarter results were posted.

The revenue streams break down into a few key areas. The biggest chunk comes from direct sales at the restaurants the company owns and operates.

Here's a look at the key financial metrics relevant to these streams:

Revenue Component Detail	Financial Figure	Context/Period
Full Year 2025 Total Revenue Guidance (Low)	$492 million	Full Year 2025 Outlook
Full Year 2025 Total Revenue Guidance (High)	$495 million	Full Year 2025 Outlook
Company-Owned Restaurant Average Unit Volume (AUV)	$1.34 million	Q3 2025
Franchise Restaurant Average Unit Volume (AUV)	$1.198 million	Average Revenue per Franchise Unit
Third-Party Delivery Growth	Increased 12%	Q3 2025

Franchising provides a steady, high-margin revenue source through ongoing fees. Franchise royalties are set at a standard 5% of the franchisee's net sales. This is a recurring stream that helps support brand-level operations.

When a new franchisee signs on, there's an upfront payment. The initial franchise fee is listed at $35,000. Also, franchisees contribute to advertising funds via a separate marketing fee, which is reported as 3% of net sales.

Digital channels are becoming a more distinct revenue stream. While the exact percentage of total revenue from digital sources isn't always broken out separately from in-store sales, we know third-party delivery revenue saw an increase of 12% in the third quarter of 2025, showing growth in that specific digital segment.

To give you a sense of the scale, the total revenue reported for the third quarter of 2025 was $122.1 million.

You can expect the revenue streams to look something like this:

• Sales from company-owned restaurants (The core revenue driver).
• Franchise royalties, calculated at 5% of net sales.
• Initial franchise fees, typically $35,000 per unit.
• Additional franchise marketing contributions of 3% of net sales.
• Digital sales, including third-party delivery activity.

Finance: calculate the projected franchise royalty revenue based on the midpoint of the 2025 revenue guidance and an assumed 85% company-owned/15% franchise revenue split for modeling purposes by Tuesday.