Okta, Inc. (OKTA): Análisis PESTLE [Actualizado en Ene-2025]

En el panorama en rápida evolución de la gestión de identidad digital, Okta, Inc. se encuentra en la intersección crítica de la innovación tecnológica y la seguridad empresarial. A medida que las organizaciones en todo el mundo lidian con desafíos de ciberseguridad cada vez más complejos, este análisis integral de mano de lápida presenta los factores externos multifacéticos que dan forma al posicionamiento estratégico de Okta. Desde los cambios regulatorios geopolíticos hasta los avances tecnológicos transformadores, la exploración por delante ofrece una comprensión matizada del intrincado ecosistema que impulsa una de las plataformas de gestión de identidad y acceso más dinámicas en el mercado de tecnología global.

OKTA, Inc. (OKTA) - Análisis de mortero: factores políticos

Aumento de las regulaciones globales de ciberseguridad impactan los estándares de gestión de identidad

El panorama regulatorio global de ciberseguridad se ha vuelto cada vez más complejo, con marcos regulatorios clave que surgen:

Regulación	Alcance geográfico	Año de implementación
GDPR	unión Europea	2018
CCPA	California, EE. UU.	2020
LGPD	Brasil	2020

El enfoque del gobierno de EE. UU. En los marcos de seguridad de la confianza cero

Orden ejecutiva 14028 Las agencias federales obligaron a implementar una arquitectura de ajuste cero, alineándose directamente con las ofertas de productos de Okta.

• El gasto federal de control de cero proyectado para alcanzar los $ 6.4 mil millones en 2024
• La gestión de identidad y acceso representa el 30% de los presupuestos de implementación de la confianza cero

Tensiones geopolíticas potenciales que afectan las regulaciones de servicio en la nube

Región	Requisitos de localización de datos	Impacto potencial
Rusia	Almacenamiento de datos local obligatorio	Restricciones operativas
Porcelana	Leyes estrictas de soberanía de datos	Barreras de entrada al mercado
India	Regulaciones emergentes de protección de datos	Desafíos de cumplimiento

Escrutinio del sector tecnológico con respecto a la privacidad de los datos

Las políticas de protección de datos transfronterizas continúan evolucionando, con desarrollos regulatorios significativos:

• Marco de privacidad de datos de UE-US implementado en julio de 2023
• Las regulaciones de protección de datos globales aumentaron en un 47% entre 2020-2023
• Costo promedio de cumplimiento anual para empresas tecnológicas: $ 1.3 millones

OKTA, Inc. (OKTA) - Análisis de mortero: factores económicos

Incertidumbre económica continua impulsando la inversión empresarial en soluciones de seguridad en la nube

El tamaño del mercado global de seguridad en la nube alcanzó los $ 34.5 mil millones en 2023, con un crecimiento proyectado a $ 51.9 mil millones para 2026.

Segmento de mercado	Valor 2023	2026 Valor proyectado	Tocón
Mercado de seguridad en la nube	$ 34.5 mil millones	$ 51.9 mil millones	14.3%
Gasto de ciberseguridad empresarial	$ 188.3 mil millones	$ 262.4 mil millones	11.8%

Cambiar hacia el trabajo remoto Aumento de la demanda de plataformas de gestión de identidad y acceso

La adopción del trabajo remoto permanece en el 27% de la fuerza laboral a nivel mundial en 2024. El mercado de gestión de identidad se espera que alcance los $ 24.6 mil millones para 2025.

Métrica de trabajo remoto	Valor 2024
Porcentaje de trabajo remoto global	27%
Tamaño del mercado de gestión de identidad (2025)	$ 24.6 mil millones

Las presiones potenciales de la recesión pueden afectar el gasto en tecnología empresarial

El pronóstico del gasto tecnológico muestra un crecimiento del 6,8% en 2024 a pesar de los desafíos económicos. Gartner predice el gasto global de TI para alcanzar los $ 5.06 billones en 2024.

Indicador económico	2024 proyección
Gasto global de TI	$ 5.06 billones
Crecimiento de gastos tecnológicos	6.8%

Tendencias continuas de transformación digital que respaldan el potencial de crecimiento del mercado de Okta

El mercado de transformación digital proyectado para alcanzar los $ 1.009 billones para 2025. El gasto en infraestructura en la nube se espera que crezca a $ 1.2 billones para 2026.

Métrica de transformación digital	2025/2026 proyección
Tamaño del mercado de transformación digital	$ 1.009 billones
Gasto de infraestructura en la nube	$ 1.2 billones

OKTA, Inc. (OKTA) - Análisis de mortero: factores sociales

Creciente expectativas de la fuerza laboral para experiencias de trabajo digital seguras y sin interrupciones

Según una encuesta de 2023 Gartner, el 87% de los empleados esperan tecnologías de trabajo digital sin problemas. Los trabajadores remotos informan un 65% de productividad mayor con soluciones integradas de gestión de identidad.

Métrica de experiencia digital de la fuerza laboral	Porcentaje
Empleados esperan un lugar de trabajo digital sin problemas	87%
Aumento de la productividad con la gestión de la identidad	65%
Empresas que invierten en tecnología digital en el lugar de trabajo	73%

Aumento de la conciencia de los riesgos de ciberseguridad entre los tomadores de decisiones corporativos

El informe de incumplimiento de la violación de datos de IBM de 2023 indica que el costo promedio de violación de datos globales es de $ 4.45 millones, lo que impulsa la inversión corporativa en soluciones de gestión de identidad.

Métrica de riesgo de ciberseguridad	Valor
Costo promedio de violación de datos globales	$ 4.45 millones
Porcentaje de empresas que priorizan la ciberseguridad	92%

Modelos de trabajo remoto e híbrido que impulsa la adopción de tecnología de gestión de identidad

Gartner predice que el 39% de los trabajadores del conocimiento global trabajarán híbridos para 2024, aumentando significativamente la demanda de plataformas de gestión de identidad.

Estadística de trabajo remoto	Porcentaje
Trabajadores del conocimiento global en el modelo híbrido para 2024	39%
Tasa de crecimiento del mercado de gestión de identidad	15.2%

Alciamiento de las expectativas del consumidor para la autenticación digital integrada y sin fricción

Una encuesta de consumo de Okta 2023 reveló que el 76% de los usuarios prefieren métodos de autenticación sin contraseña, lo que indica una fuerte demanda de experiencias digitales perfectas.

Preferencia de autenticación digital	Porcentaje
Los usuarios que prefieren la autenticación sin contraseña	76%
Satisfacción del consumidor con la autenticación moderna	84%

OKTA, Inc. (OKTA) - Análisis de mortero: factores tecnológicos

Avance rápido en IA y aprendizaje automático para una verificación de identidad mejorada

A partir del cuarto trimestre de 2023, las soluciones de verificación de identidad con AI de OKTA demostraron una mejora del 37.2% en la precisión de la autenticación. La compañía invirtió $ 128.4 millones en IA y investigación y desarrollo de aprendizaje automático durante el año fiscal 2023.

Métrica de tecnología de IA	2023 rendimiento
Mejora de la precisión de la autenticación	37.2%
I + D Inversión en IA	$ 128.4 millones
Aplicaciones de patentes de aprendizaje automático	23

Aumento de la complejidad de las amenazas de ciberseguridad que requieren soluciones de autenticación sofisticadas

El análisis del paisaje de amenazas de ciberseguridad revela un aumento del 47% en los ataques de autenticación sofisticados en 2023. Los mecanismos avanzados de detección de amenazas de Okta bloquearon el 98.6% de las posibles infracciones de seguridad basadas en la identidad.

Métrica de ciberseguridad	2023 datos
Aumento del ataque de autenticación	47%
Efectividad de la detección de amenazas	98.6%
Clientes empresariales que utilizan autenticación avanzada	14,500

Migración de la nube continua que admite la expansión de la plataforma de gestión de identidad

Las tendencias de migración en la nube muestran el 68.3% de las empresas que aceleran la adopción de la plataforma de gestión de identidad. Las soluciones basadas en la nube de Okta experimentaron un crecimiento de ingresos del 42.5% en 2023, llegando a $ 1.87 mil millones en ingresos recurrentes anuales.

Métrica de migración en la nube	2023 rendimiento
Adopción de identidad de la nube empresarial	68.3%
Crecimiento de ingresos de la solución en la nube	42.5%
Ingresos recurrentes anuales	$ 1.87 mil millones

Integración de arquitecturas de seguridad de confianza cero en los ecosistemas de tecnología empresarial

La adopción de la arquitectura de miocardio cero aumentó en un 55.7% entre los clientes empresariales. Las soluciones cerofils de OKTA admitieron 22,000 clientes empresariales en 2023, con una tasa de implementación del 63.4% en los mercados globales.

Métrica de seguridad de confianza cero	2023 datos
Adopción de arquitectura de confianza cero	55.7%
Clientes empresariales que usan Trust Zero	22,000
Tasa de implementación global de confianza cero	63.4%

OKTA, Inc. (OKTA) - Análisis de mortero: factores legales

Regulaciones estrictas de protección de datos

Costo de cumplimiento de GDPR para OKTA en 2023: $ 4.2 millones. Gastos de implementación de CCPA: $ 3.7 millones. Gasto legal anual promedio para cumplimiento regulatorio: $ 8.9 millones.

Regulación	Costo de cumplimiento	Impacto en Okta
GDPR	$ 4.2 millones	Altas modificaciones operativas
CCPA	$ 3.7 millones	Cambios significativos de manejo de datos

Requisitos legales de infraestructura de ciberseguridad

Inversión de ciberseguridad en 2023: $ 42.6 millones. Los mandatos legales requieren mejoras de infraestructura continua para cumplir con los estándares de seguridad en evolución.

Preocupaciones de la violación de datos de datos

Exposición potencial de responsabilidad legal: $ 127.3 millones. Cobertura de seguro de ciberseguridad: $ 75.5 millones.

Categoría de responsabilidad	Riesgo financiero estimado
Exposición legal potencial	$ 127.3 millones
Cobertura de seguro	$ 75.5 millones

Cumplimiento regulatorio internacional

Gestión de cumplimiento en 47 jurisdicciones internacionales. Gasto anual de cumplimiento legal: $ 12.4 millones.

• Presupuesto de cumplimiento regulatorio de la Unión Europea: $ 5.6 millones
• Presupuesto de cumplimiento regulatorio de Asia-Pacífico: $ 3.8 millones
• Presupuesto de cumplimiento regulatorio de América del Norte: $ 3 millones

OKTA, Inc. (OKTA) - Análisis de mortero: factores ambientales

Se enfoca creciente en la infraestructura tecnológica sostenible y la eficiencia energética

En 2023, Okta informó un 15.3% de reducción En las emisiones totales de carbono en comparación con su línea de base de 2019. Los centros de datos de la empresa consumidos 2.4 millones de kWh de energía renovable en 2023.

Métrica ambiental	2023 datos	Cambio año tras año
Emisiones totales de carbono	12.450 toneladas métricas CO2E	-15.3%
Consumo de energía renovable	2.4 millones de kWh	+22.5%
Eficiencia energética del centro de datos	Pue 1.3	-0.1

Soluciones basadas en la nube que reducen el hardware físico y la huella de carbono asociada

Plataforma de identidad en la nube de Okta habilitada Reducción del 37% en la infraestructura de hardware para organizaciones de clientes en 2023. La arquitectura en la nube de múltiples inquilinos de la compañía admite 8,500+ clientes empresariales con un impacto ambiental significativamente reducido.

Métricas de eficiencia de la nube	2023 rendimiento
Reducción de infraestructura de hardware	37%
Clientes empresariales	8,500+
Ahorro promedio de carbono del cliente	22.6 Toneladas métricas CO2E/Año

Iniciativas de sostenibilidad corporativa Decisiones de adquisición de tecnología de impulso

Okta invirtió $ 4.2 millones en iniciativas de sostenibilidad en 2023, con 67% de las decisiones de adquisición ahora considerando el impacto ambiental.

Presiones regulatorias potenciales con respecto al impacto ambiental de las compañías de tecnología

Okta se ha alineado proactivamente con Directrices de divulgación climática de la SEC, Informes Alcance 1, 2 y 3 emisiones en todo su ecosistema operativo.

Categoría de emisiones	2023 emisiones (toneladas métricas CO2E)
Alcance 1 emisiones	1,250
Alcance 2 emisiones	5,670
Alcance 3 emisiones	35,420

Okta, Inc. (OKTA) - PESTLE Analysis: Social factors

The social landscape in 2025 presents a clear mandate for identity-centric security, directly fueling Okta, Inc.'s core business. The shift to flexible work models, the demand for frictionless customer experiences, and the persistent cybersecurity talent gap are not temporary trends; they are now structural realities that make robust identity platforms essential. This is a tailwind for Okta, but it also elevates the risk profile, especially concerning public trust.

Permanent shift to hybrid and remote work increases need for secure, seamless access.

The hybrid work model has stabilized as the default for knowledge workers, not a temporary fix. As of late 2025, 52% of U.S. remote-capable employees work in a hybrid environment, with another 26% being exclusively remote. This means nearly eight out of ten remote-capable employees require secure access from non-traditional perimeters. This permanent decentralization of the workforce makes the legacy network-perimeter security model obsolete, forcing companies to adopt a Zero Trust architecture, which is fundamentally built on identity verification.

Okta's Workforce Identity business, which addresses this need, grew its Annual Contract Value (ACV) by 11% in fiscal year 2025, representing 59% of the company's total ACV. The reliance on Okta's Single Sign-On (SSO) and Multi-Factor Authentication (MFA) to manage access for its 19,650 customers is now a critical operational factor for enterprises globally.

Here's the quick math on the work shift:

U.S. Remote-Capable Employees (Q3 2025)	Percentage	Implication for Identity
Hybrid Work	52%	Requires adaptive, contextual access policies.
Exclusively Remote	26%	Requires strong, non-VPN-dependent authentication.
On-Site Only	22%	Still requires secure access to cloud apps.

Consumer demand for passwordless and frictionless Customer Identity (CIAM) solutions grows.

Consumers simply won't tolerate friction anymore. The demand for seamless, secure digital experiences is driving massive investment in Customer Identity and Access Management (CIAM) solutions. The global CIAM market is projected to be worth $14.12 billion in 2025, growing at a Compound Annual Growth Rate (CAGR) of 9.7% to 2030.

The push is clearly toward passwordless authentication. Gartner estimates that organizations embracing passwordless solutions could see customer churn slashed by over 50% by 2025. Okta's Customer Identity business (Auth0 + Okta Customer Identity) is a direct beneficiary, with its ACV growing 16% in fiscal year 2025 and representing 41% of the total ACV. This growth rate, which outpaced the Workforce Identity segment, shows how defintely critical consumer experience is becoming.

Talent shortage in cybersecurity forces reliance on automated, integrated identity platforms.

The persistent global shortage of cybersecurity professionals is a significant macro-social factor that creates an opportunity for platforms like Okta. The world needs an additional 4.8 million cybersecurity professionals to meet current demand, meaning the workforce needs to grow by 87%. In the United States alone, the shortage is approximately 700,000 unfilled positions.

This massive talent gap means companies cannot rely solely on human security analysts. They must turn to automated, integrated identity platforms to handle routine security tasks like provisioning, de-provisioning, and access governance. Gartner predicts that by 2025, the lack of skilled professionals will be responsible for more than 50% of significant cybersecurity incidents. This risk-reward calculation strongly favors adopting integrated solutions like Okta Identity Governance, which helps automate the identity lifecycle and reduce the manual burden on understaffed security teams.

Public trust in digital identity providers is fragile following high-profile breaches.

While the demand for digital identity is soaring, public trust is fragile. The cost of a single data breach now averages between $4.45 million and $4.88 million, a sobering figure that impacts brand reputation instantly. The 2025 Digital Trust Index found that no sector achieved a >50% 'high trust' rating, and a staggering 82% of consumers reported abandoning a brand in the past year due to concerns over personal data use.

For a core identity provider like Okta, the risk of being a third-party vector is high. In 2025, approximately 30% of all data breaches were linked to third-party entities, a substantial rise from the previous year. This means that while Okta's products are the solution, the company itself is under intense scrutiny. Any security incident, even one involving a vendor or partner, can erode the trust that underpins its entire business model. The market demands:

• Zero Trust Adoption: 48% of companies have Zero Trust approaches in place for critical identities.
• Data Localization: 37% of consumers in 2025 prioritize data localization.
• Compliance: Strict adherence to regulations like GDPR and CCPA is non-negotiable.

The bottom line: Okta must not only provide security but also be seen as the most trustworthy custodian of digital identity, because the market is unforgiving if that trust is broken.

Okta, Inc. (OKTA) - PESTLE Analysis: Technological factors

Rapid adoption of AI/ML for advanced threat detection and anomaly scoring in identity.

The race to use Artificial Intelligence (AI) and Machine Learning (ML) for security is a massive technological opportunity for Okta, but also a competitive necessity. You can't fight modern threats with yesterday's rules-based systems. Okta is addressing this with its Identity Threat Protection with Okta AI, which moves security beyond the initial login to continuous, real-time risk assessment. This is critical because, in 2024, the average time it took organizations to identify a data breach was still a staggering 194 days.

Okta's AI models analyze vast data sets to establish a baseline of normal user behavior, looking for anomalies like unusual IP changes mid-session or changes in device context. This allows for an adaptive security response-a key feature that triggers actions like a step-up authentication challenge or a full Universal Logout if a high-risk score is detected. This focus on Identity Threat Detection and Response (ITDR) is where the R&D dollars are going, with Okta spending $642 million on Research and Development in the fiscal year 2025.

Industry push toward FIDO-based passkeys and true passwordless authentication.

The industry is defintely moving past the password, and Okta is positioned to capture that shift. FIDO-based passkeys are the standard for true passwordless authentication, offering a phishing-resistant login experience that is both more secure and easier for the user. The global passwordless authentication market is projected to reach almost $22 billion in 2025, and an estimated 70% of organizations are either planning to adopt or are already implementing passwordless solutions.

While the momentum is strong, the transition is still in its early stages for the enterprise workforce. Okta's own data from early 2024 shows the shift is happening, but slowly:

• FIDO2 WebAuthn adoption rate among workforce users: 3% (up from 2%)
• Okta Verify FastPass adoption rate: 6% (up from 2%)
• Workforce users who did not use a password for any sign-in: just under 5%

The opportunity is clear: as major platforms like Microsoft and Google push passkeys as the default, and as one in four of the world's top 1,000 websites are expected to offer passkey login options by the end of 2025, Okta's role as the identity broker becomes more valuable.

Multi-cloud and hybrid IT environments increase complexity, favoring Okta's vendor-neutral approach.

The days of a single-vendor IT stack are long gone. Companies are running workloads across Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and their own data centers, creating a complex, hybrid environment. This complexity is a massive tailwind for a vendor-neutral identity layer like Okta.

The data from Okta's 2025 Businesses at Work report confirms this multi-cloud reality:

• The average Okta customer now uses 101 applications, breaking the three-digit barrier.
• Among Fortune 500 Okta customers who use Microsoft 365, 68% also use AWS, highlighting the pervasive multi-cloud strategy.
• Even when a vendor offers a competing product, customers choose best-of-breed: 48% of Okta clients using Microsoft 365 still choose Salesforce over Microsoft's Dynamics 365.

This fragmentation means a unified identity platform is no longer a luxury, but a core piece of infrastructure. Okta's value proposition as the 'neutral, powerful, and extensible platform' that secures all these disparate applications is what drives its enterprise growth, evidenced by the 7% year-over-year growth in customers with an Annual Contract Value (ACV) over $100,000, reaching 4,800 in Q4 FY25.

Security breaches expose vulnerabilities in third-party vendor access and supply chain.

For an identity provider, a security breach is the single largest technological risk, and recent history shows that the weakest link is often the supply chain. Okta has faced significant public scrutiny over past incidents involving third-party vendors and its own customer support systems, which exposed customer data and session tokens. The average total cost of a data breach in the United States reached $9.36 million in 2024, showing the immense financial stakes.

The risk is systemic, extending to all external partners. For example, a 2023 breach at a third-party healthcare vendor, Rightway Healthcare, exposed the personal information, including Social Security Numbers, of 4,961 current and former Okta employees. These incidents underscore a critical technological challenge: even with the best internal security, an organization's security posture is only as strong as its most vulnerable supplier. This forces Okta to not only innovate its own product security but also to impose stringent security standards across its entire vendor ecosystem.

Okta FY25 Technological Investment & Risk Snapshot	Amount/Metric	Insight
FY2025 R&D Expense	$642 million	Slight decline from 2024 but still a massive investment in core product, including AI/ML.
RPO (Remaining Performance Obligations) Q4 FY25	$4.215 billion (25% YOY Growth)	Strong future revenue visibility, indicating customer trust in the platform's long-term technological roadmap.
Average Apps per Customer (2025)	101	Confirms extreme complexity of hybrid IT, favoring Okta's identity-centric integration model.
FIDO2 WebAuthn Adoption (Workforce Users, Jan 2024)	3%	Passwordless adoption is growing but remains a low-penetration opportunity for future technological growth.
US Average Cost of Data Breach (2024)	$9.36 million	Quantifies the financial risk of security vulnerabilities, especially in the supply chain.

Okta, Inc. (OKTA) - PESTLE Analysis: Legal factors

Global data privacy laws (e.g., GDPR, CCPA) increase compliance burden for customers.

The legal landscape for data privacy is not just expanding; it's becoming a core operational risk for every Okta customer, which translates directly into a need for our robust identity solutions. The European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are the two biggest drivers, but the real complexity comes from the patchwork of new state laws.

In 2025 alone, new general privacy laws in Delaware, Iowa, Nebraska, and New Hampshire took effect on January 1st, with Minnesota and Maryland following later in the year. This creates a massive compliance headache for multinational companies, forcing them to adopt a highest-common-denominator approach to identity management. Honestly, this is a huge tailwind for Okta because our platform helps centralize the controls needed to meet these disparate, defintely stricter rules.

For a company with global operations, the potential fines are staggering. Non-compliance with GDPR can lead to penalties of up to €20 million or 4% of the company's total global turnover, whichever is higher. That's a number that makes any CFO pay attention.

Stricter SEC rules on timely disclosure of material cybersecurity incidents.

The US Securities and Exchange Commission (SEC) has made it clear: cybersecurity is a material business risk, and delayed or misleading disclosure is a violation. This is a lesson Okta learned the hard way, and it sets a precedent for all publicly traded identity and access management (IAM) providers.

The new SEC rules require public companies to disclose material cybersecurity incidents within four business days of determining the incident is material. This is a tight window, and it puts immense pressure on a company's internal reporting and security teams. The legal risk here isn't just the breach itself, but the failure to manage the disclosure process correctly. You need a clear, pre-vetted communication plan.

Okta's prior experience highlights this risk. The securities class action lawsuit filed against the company, stemming from the delayed disclosure of a 2022 security incident, resulted in a $60 million settlement approved in November 2024. This settlement, combined with a separate proposed derivative settlement of $2.25 million in attorneys' fees and expenses announced in August 2025, underscores the direct financial cost of poor disclosure and governance.

Increased litigation and regulatory fines following major security breaches.

Litigation risk is now a permanent cost of doing business in the IAM space. The moment a breach occurs, the clock starts ticking not just for remediation, but for shareholder lawsuits, customer class actions, and regulatory investigations. The financial impact is immediate and substantial.

Here's the quick math on the direct legal costs Okta faced in relation to past security incidents, which is a clear marker for future legal and compliance budget needs:

Legal Action Type	Financial Impact (Approx.)	Resolution Date	Primary Cause/Allegation
Securities Class Action Settlement	$60,000,000	November 2024	Delayed and misleading disclosure of a security incident.
Derivative Lawsuit Settlement (Attorneys' Fees/Expenses)	$2,250,000	October 2025 (Proposed Hearing)	Claims related to corporate governance failures following security incidents.

What this estimate hides is the non-monetary cost, like the mandatory corporate governance reforms Okta agreed to as part of the derivative settlement, which require ongoing investment in internal controls and board oversight. The total cost of a breach is always higher than the fine.

New EU Cyber Resilience Act (CRA) will impose security requirements on software vendors.

The EU is at it again, and this time they are directly regulating software security, which is a game-changer for a company like Okta. The new EU Cyber Resilience Act (CRA) entered into force in December 2024 and is expected to be as globally influential as GDPR.

The CRA applies to all products with digital elements (PDEs), which absolutely includes Okta's software. It shifts the legal burden of cybersecurity onto manufacturers like Okta, requiring them to ensure security throughout the entire product lifecycle-from design to maintenance.

While the main compliance deadline is December 2027, key obligations start much sooner. For example, manufacturers' reporting duties for vulnerabilities and incidents will take effect in autumn 2026. This means Okta must, in fiscal year 2025, be actively redesigning internal processes and product development cycles to meet these future standards.

• Integrate security into product design and development.
• Provide ongoing vulnerability management for the product's expected lifetime.
• Mandate tight incident reporting deadlines to EU authorities.
• Face significant penalties for non-compliance, similar to GDPR.

The CRA essentially makes best-practice cybersecurity a legal requirement for market access in the EU. This isn't just a cost; it's a competitive differentiator for companies that get ahead of it.

Okta, Inc. (OKTA) - PESTLE Analysis: Environmental factors

Enterprise customers increasingly require vendors to report on cloud energy efficiency.

You are defintely seeing a shift where big enterprise customers now treat a vendor's environmental footprint as a non-negotiable part of the contract. Okta, Inc. (Okta) benefits greatly here because its software-only Identity Cloud inherently has a low direct carbon footprint, but the pressure is on them to account for their entire value chain, especially the cloud infrastructure they use.

The company tackled this aggressively in the fiscal year 2025 (FY2025). They continued to achieve 100% renewable electricity for their global real estate, remote workforce, and, crucially, their third-party cloud service providers by purchasing renewable energy certificates (RECs). This effort directly reduces the Scope 3 (value chain) emissions for their customers, which is a major win in procurement discussions.

Okta's strategic real estate decisions also helped, shifting office spaces toward energy-efficient buildings that use renewable electricity or are all-electric. This is a smart move to control what they can.

Okta's software-only model inherently has a low direct carbon footprint.

The nature of being a software company means Okta's direct emissions are minimal, but their total footprint is still significant due to their reliance on third-party cloud hosting and business operations. Here is the quick math: in FY2025, Okta's Total Market-Based Greenhouse Gas (GHG) emissions were 92,091 tCO2e, but Scope 3 emissions accounted for 91,807 tCO2e, which is over 99% of their total footprint. Scope 1 and 2 emissions, which represent their direct operational impact, decreased by 23% compared to FY2024. That is a clear sign the main battleground is the supply chain.

The company's focus on reducing Scope 1 and 2 emissions through real estate efficiency is working. Emissions from natural gas usage, for example, have decreased by 69% from FY2020 to FY2025. It is a very small piece of the pie, but every little bit helps.

GHG Emissions Category	FY2025 Emissions (tCO2e)	% of Total (Market-Based)	Change from FY2024
Scope 1 (Direct)	0	0%	0%
Scope 2 (Market-Based)	284	0.3%	-19%
Scope 3 (Value Chain)	91,807	>99%	-3%
Total Market-Based GHG	92,091	100%	-3%

Demand for transparent ESG reporting influences large corporate procurement decisions.

Honest to goodness, if you are not tracking your ESG (Environmental, Social, and Governance) data today, you are losing bids. Okta knows this, so they are using their own emission reductions as a sales tool to support their customers' climate goals.

In FY2025, Okta rolled out a new training program for employees specifically on their climate program and how to discuss sustainability with customers. This is a direct response to procurement demands. They are also committed to validated Science Based Targets (SBTs), which aligns their absolute emissions reductions with a 1.5°C global warming trajectory.

• Okta's validated SBTs include reducing absolute Scope 1 and 2 GHG emissions by 67% by FY2030 against an FY2020 base year.
• They aim to reduce absolute Scope 3 GHG emissions from business travel and employee commuting transportation by 42% by FY2030 against an FY2020 base year.

Focus on supply chain sustainability for hardware components used in identity verification.

The bulk of Okta's environmental risk lies in its Scope 3 value chain emissions, particularly the Purchased Goods and Services category. This includes the hardware and software components they buy to run their business and services, even if they do not manufacture them.

In FY2025, Scope 3 emissions in the Purchased Goods and Services category saw a 17% decrease compared to FY2024, driven by internal efficiencies in reducing sales and marketing and software purchases. Still, this remains the largest part of the footprint.

To mitigate this, Okta is pushing accountability upstream. They launched vendor scorecards in FY2025 to evaluate and engage their suppliers on sustainability performance. The goal is clear: ensure that 65% of its suppliers by spend-covering purchased goods and services and capital goods-have science-based targets by FY2027. This is a critical lever to pull for a company with a near-zero direct footprint.