Okta, Inc. (OKTA): Análise de Pestle [Jan-2025 Atualizada]

No cenário em rápida evolução do gerenciamento de identidade digital, a Okta, Inc. está na interseção crítica de inovação tecnológica e segurança corporativa. À medida que as organizações lidam em todo o mundo com desafios cada vez mais complexos de segurança cibernética, essa análise abrangente de pestles revela os fatores externos multifacetados que moldam o posicionamento estratégico de Okta. Das mudanças regulatórias geopolíticas a avanços tecnológicos transformadores, a exploração à frente oferece uma compreensão diferenciada do intrincado ecossistema que impulsiona uma das plataformas de identidade e gerenciamento de acesso mais dinâmicas no mercado global de tecnologia.

Okta, Inc. (OKTA) - Análise de pilão: fatores políticos

O aumento dos regulamentos globais de segurança cibernética afeta os padrões de gerenciamento de identidade

O cenário regulatório global de segurança cibernética tornou -se cada vez mais complexa, com as principais estruturas regulatórias emergindo:

Regulamento	Escopo geográfico	Ano de implementação
GDPR	União Europeia	2018
CCPA	Califórnia, EUA	2020
LGPD	Brasil	2020

Foco do governo dos EUA em estruturas de segurança zero-confiança

Ordem Executiva 14028 Agências federais obrigatórias para implementar a arquitetura zero-confiança, alinhando-se diretamente às ofertas de produtos da Okta.

• Os gastos federais de confiança zero projetados para atingir US $ 6,4 bilhões em 2024
• Gerenciamento de identidade e acesso representa 30% dos orçamentos de implementação de confiança zero

Potenciais tensões geopolíticas que afetam os regulamentos de serviço em nuvem

Região	Requisitos de localização de dados	Impacto potencial
Rússia	Armazenamento de dados local obrigatório	Restrições operacionais
China	Leis estritas de soberania de dados	Barreiras de entrada de mercado
Índia	Regulamentos emergentes de proteção de dados	Desafios de conformidade

Setor de tecnologia Scutiny sobre privacidade de dados

As políticas transfronteiriças de proteção de dados continuam evoluindo, com desenvolvimentos regulatórios significativos:

• Estrutura de privacidade de dados da UE-Us implementada em julho de 2023
• Os regulamentos globais de proteção de dados aumentaram 47% entre 2020-2023
• Custo médio anual de conformidade para empresas de tecnologia: US $ 1,3 milhão

Okta, Inc. (OKTA) - Análise de pilão: Fatores econômicos

A incerteza econômica em andamento impulsionando o investimento corporativo em soluções de segurança em nuvem

O tamanho do mercado global de segurança em nuvem atingiu US $ 34,5 bilhões em 2023, com crescimento projetado para US $ 51,9 bilhões até 2026. Os gastos corporativos em segurança cibernética aumentaram 12,7% ano a ano.

Segmento de mercado	2023 valor	2026 Valor projetado	Cagr
Mercado de segurança em nuvem	US $ 34,5 bilhões	US $ 51,9 bilhões	14.3%
Gastos corporativos em segurança cibernética	US $ 188,3 bilhões	US $ 262,4 bilhões	11.8%

Mudança em direção ao trabalho remoto, aumentando a demanda por plataformas de gerenciamento de identidade e acesso

A adoção remota do trabalho permanece em 27% da força de trabalho globalmente em 2024. O mercado de gerenciamento de identidade deve atingir US $ 24,6 bilhões até 2025.

Métrica de trabalho remoto	2024 Valor
Porcentagem de trabalho remoto global	27%
Tamanho do mercado de gerenciamento de identidade (2025)	US $ 24,6 bilhões

As pressões recessivas potenciais podem afetar os gastos com tecnologia corporativa

A previsão dos gastos com tecnologia mostra um crescimento de 6,8% em 2024, apesar dos desafios econômicos. O Gartner prevê que os gastos globais de TI atinjam US $ 5,06 trilhões em 2024.

Indicador econômico	2024 Projeção
Gastos globais de TI	US $ 5,06 trilhões
Crescimento de gastos com tecnologia	6.8%

Tendências contínuas de transformação digital que suportam o potencial de crescimento de mercado de Okta

O mercado de transformação digital projetou -se para atingir US $ 1,009 trilhão até 2025. Os gastos com infraestrutura em nuvem que devem crescer para US $ 1,2 trilhão até 2026.

Métrica de transformação digital	2025/2026 Projeção
Tamanho do mercado de transformação digital	US $ 1,009 trilhão
Gastos com infraestrutura em nuvem	US $ 1,2 trilhão

Okta, Inc. (OKTA) - Análise de pilão: Fatores sociais

Crescer as expectativas da força de trabalho para experiências de trabalho digital seguro e seguro

De acordo com uma pesquisa de 2023 Gartner, 87% dos funcionários esperam tecnologias de local de trabalho digitais contínuas. Trabalhadores remotos relatam 65% maior produtividade com soluções integradas de gerenciamento de identidade.

Métrica de experiência digital da força de trabalho	Percentagem
Funcionários que esperam um local de trabalho digital sem costura	87%
Aumentar a produtividade com o gerenciamento de identidade	65%
Empresas que investem em tecnologia digital no local de trabalho	73%

Aumentando a conscientização dos riscos de segurança cibernética entre os tomadores de decisão corporativos

O relatório de violação de dados dos dados da IBM 2023 IBM indica que o custo médio de violação global de dados é de US $ 4,45 milhões, impulsionando o investimento corporativo em soluções de gerenciamento de identidade.

Métrica de risco de segurança cibernética	Valor
Custo médio de violação de dados globais	US $ 4,45 milhões
Porcentagem de empresas que priorizam a segurança cibernética	92%

Modelos de trabalho remoto e híbrido que impulsionam a adoção de tecnologia de gerenciamento de identidade

O Gartner prevê que 39% dos trabalhadores do conhecimento global trabalharão híbrido até 2024, aumentando significativamente a demanda por plataformas de gerenciamento de identidade.

Estatística de trabalho remoto	Percentagem
Trabalhadores do conhecimento global em modelo híbrido até 2024	39%
Taxa de crescimento de mercado de gerenciamento de identidade	15.2%

As expectativas crescentes do consumidor de autenticação digital integrada e sem atrito

Uma pesquisa de consumidores da OKTA 2023 revelou que 76% dos usuários preferem métodos de autenticação sem senha, indicando uma forte demanda por experiências digitais contínuas.

Preferência de autenticação digital	Percentagem
Usuários preferindo autenticação sem senha	76%
Satisfação do consumidor com a autenticação moderna	84%

Okta, Inc. (OKTA) - Análise de Pestle: Fatores tecnológicos

Avanço rápido em IA e aprendizado de máquina para melhorar a verificação de identidade

A partir do quarto trimestre 2023, as soluções de verificação de identidade de IA da OKTA demonstraram uma melhoria de 37,2% na precisão da autenticação. A empresa investiu US $ 128,4 milhões em pesquisa e pesquisa de AI e aprendizado de máquina durante o ano fiscal de 2023.

Métrica de tecnologia da IA	2023 desempenho
Melhoria da precisão da autenticação	37.2%
Investimento em P&D em AI	US $ 128,4 milhões
Aplicativos de patente de aprendizado de máquina	23

Crescente complexidade de ameaças de segurança cibernética que exigem soluções sofisticadas de autenticação

A análise do cenário de ameaças de segurança cibernética revela um aumento de 47% nos sofisticados ataques de autenticação em 2023. Os mecanismos avançados de detecção de ameaças de Okta bloquearam 98,6% das possíveis violações de segurança baseadas em identidade.

Métrica de segurança cibernética	2023 dados
Aumentar o ataque de autenticação	47%
Eficácia da detecção de ameaças	98.6%
Clientes corporativos usando autenticação avançada	14,500

Migração contínua de migração em nuvem Suporte a expansão da plataforma de gerenciamento de identidade

As tendências de migração em nuvem mostram 68,3% das empresas acelerando a adoção da plataforma de gerenciamento de identidade. As soluções baseadas em nuvem da Okta sofreram um crescimento de 42,5% na receita em 2023, atingindo US $ 1,87 bilhão em receita recorrente anual.

Métrica de migração em nuvem	2023 desempenho
Adoção de identidade em nuvem corporativa	68.3%
Crescimento da receita da solução em nuvem	42.5%
Receita recorrente anual	US $ 1,87 bilhão

Integração de arquiteturas de segurança zero-confiança em ecossistemas de tecnologia corporativa

A adoção da arquitetura zero-confiança aumentou 55,7% entre os clientes corporativos. A Solutions Zero-Trust da Okta apoiou 22.000 clientes corporativos em 2023, com uma taxa de implementação de 63,4% nos mercados globais.

Métrica de segurança zero-confiança	2023 dados
Adoção da arquitetura zero-confiança	55.7%
Clientes corporativos usando zero-free	22,000
Taxa de implementação global de confiança zero	63.4%

Okta, Inc. (OKTA) - Análise de pilão: Fatores legais

Regulamentos rigorosos de proteção de dados

Custo de conformidade do GDPR para OKTA em 2023: US $ 4,2 milhões. Despesas de implementação do CCPA: US $ 3,7 milhões. Gastos legais anuais médios para conformidade regulatória: US $ 8,9 milhões.

Regulamento	Custo de conformidade	Impacto em Okta
GDPR	US $ 4,2 milhões	Altas modificações operacionais
CCPA	US $ 3,7 milhões	Mudanças significativas de manuseio de dados

Requisitos legais de infraestrutura de segurança cibernética

Investimento de segurança cibernética em 2023: US $ 42,6 milhões. Os mandatos legais exigem atualizações contínuas de infraestrutura para atender aos padrões de segurança em evolução.

Dados violar as preocupações de responsabilidade

Exposição potencial de responsabilidade legal: US $ 127,3 milhões. Cobertura de seguro de segurança cibernética: US $ 75,5 milhões.

Categoria de responsabilidade	Risco financeiro estimado
Exposição legal potencial	US $ 127,3 milhões
Cobertura de seguro	US $ 75,5 milhões

Conformidade regulatória internacional

Gerenciamento de conformidade em 47 jurisdições internacionais. Despesas anuais de conformidade legal: US $ 12,4 milhões.

• Orçamento de conformidade regulatória da União Europeia: US $ 5,6 milhões
• Orçamento de conformidade regulatória da Ásia-Pacífico: US $ 3,8 milhões
• Orçamento de conformidade regulamentar da América do Norte: US $ 3 milhões

Okta, Inc. (OKTA) - Análise de pilão: fatores ambientais

Foco crescente em infraestrutura de tecnologia sustentável e eficiência energética

Em 2023, Okta relatou um 15,3% de redução em emissões totais de carbono em comparação com a linha de base de 2019. Os data centers da empresa consumiram 2,4 milhões de kWh de energia renovável em 2023.

Métrica ambiental	2023 dados	Mudança de ano a ano
Emissões totais de carbono	12.450 toneladas métricas	-15.3%
Consumo de energia renovável	2,4 milhões de kWh	+22.5%
Eficiência energética do data center	PUE 1.3	-0.1

Soluções baseadas em nuvem, reduzindo o hardware físico e a pegada de carbono associada

Plataforma de identidade em nuvem de Okta habilitada Redução de 37% na infraestrutura de hardware para organizações clientes em 2023. A arquitetura em nuvem de vários inquilinos da empresa suporta 8.500 mais de clientes corporativos com impacto ambiental significativamente reduzido.

Métricas de eficiência em nuvem	2023 desempenho
Redução da infraestrutura de hardware	37%
Clientes corporativos	8,500+
Economia média de carbono do cliente	22,6 toneladas métricas CO2E/ano

Iniciativas de sustentabilidade corporativa que impulsiona decisões de aquisição de tecnologia

Okta investiu US $ 4,2 milhões em iniciativas de sustentabilidade em 2023, com 67% das decisões de compras agora considerando o impacto ambiental.

Pressões regulatórias potenciais sobre o impacto ambiental das empresas de tecnologia

Okta alinhou proativamente com Sec Diretrizes de divulgação climática, relatórios Escopo 1, 2 e 3 Emissões em todo o seu ecossistema operacional.

Categoria de emissões	2023 emissões (toneladas métricas)
Escopo 1 emissões	1,250
Escopo 2 emissões	5,670
Escopo 3 Emissões	35,420

Okta, Inc. (OKTA) - PESTLE Analysis: Social factors

The social landscape in 2025 presents a clear mandate for identity-centric security, directly fueling Okta, Inc.'s core business. The shift to flexible work models, the demand for frictionless customer experiences, and the persistent cybersecurity talent gap are not temporary trends; they are now structural realities that make robust identity platforms essential. This is a tailwind for Okta, but it also elevates the risk profile, especially concerning public trust.

Permanent shift to hybrid and remote work increases need for secure, seamless access.

The hybrid work model has stabilized as the default for knowledge workers, not a temporary fix. As of late 2025, 52% of U.S. remote-capable employees work in a hybrid environment, with another 26% being exclusively remote. This means nearly eight out of ten remote-capable employees require secure access from non-traditional perimeters. This permanent decentralization of the workforce makes the legacy network-perimeter security model obsolete, forcing companies to adopt a Zero Trust architecture, which is fundamentally built on identity verification.

Okta's Workforce Identity business, which addresses this need, grew its Annual Contract Value (ACV) by 11% in fiscal year 2025, representing 59% of the company's total ACV. The reliance on Okta's Single Sign-On (SSO) and Multi-Factor Authentication (MFA) to manage access for its 19,650 customers is now a critical operational factor for enterprises globally.

Here's the quick math on the work shift:

U.S. Remote-Capable Employees (Q3 2025)	Percentage	Implication for Identity
Hybrid Work	52%	Requires adaptive, contextual access policies.
Exclusively Remote	26%	Requires strong, non-VPN-dependent authentication.
On-Site Only	22%	Still requires secure access to cloud apps.

Consumer demand for passwordless and frictionless Customer Identity (CIAM) solutions grows.

Consumers simply won't tolerate friction anymore. The demand for seamless, secure digital experiences is driving massive investment in Customer Identity and Access Management (CIAM) solutions. The global CIAM market is projected to be worth $14.12 billion in 2025, growing at a Compound Annual Growth Rate (CAGR) of 9.7% to 2030.

The push is clearly toward passwordless authentication. Gartner estimates that organizations embracing passwordless solutions could see customer churn slashed by over 50% by 2025. Okta's Customer Identity business (Auth0 + Okta Customer Identity) is a direct beneficiary, with its ACV growing 16% in fiscal year 2025 and representing 41% of the total ACV. This growth rate, which outpaced the Workforce Identity segment, shows how defintely critical consumer experience is becoming.

Talent shortage in cybersecurity forces reliance on automated, integrated identity platforms.

The persistent global shortage of cybersecurity professionals is a significant macro-social factor that creates an opportunity for platforms like Okta. The world needs an additional 4.8 million cybersecurity professionals to meet current demand, meaning the workforce needs to grow by 87%. In the United States alone, the shortage is approximately 700,000 unfilled positions.

This massive talent gap means companies cannot rely solely on human security analysts. They must turn to automated, integrated identity platforms to handle routine security tasks like provisioning, de-provisioning, and access governance. Gartner predicts that by 2025, the lack of skilled professionals will be responsible for more than 50% of significant cybersecurity incidents. This risk-reward calculation strongly favors adopting integrated solutions like Okta Identity Governance, which helps automate the identity lifecycle and reduce the manual burden on understaffed security teams.

Public trust in digital identity providers is fragile following high-profile breaches.

While the demand for digital identity is soaring, public trust is fragile. The cost of a single data breach now averages between $4.45 million and $4.88 million, a sobering figure that impacts brand reputation instantly. The 2025 Digital Trust Index found that no sector achieved a >50% 'high trust' rating, and a staggering 82% of consumers reported abandoning a brand in the past year due to concerns over personal data use.

For a core identity provider like Okta, the risk of being a third-party vector is high. In 2025, approximately 30% of all data breaches were linked to third-party entities, a substantial rise from the previous year. This means that while Okta's products are the solution, the company itself is under intense scrutiny. Any security incident, even one involving a vendor or partner, can erode the trust that underpins its entire business model. The market demands:

• Zero Trust Adoption: 48% of companies have Zero Trust approaches in place for critical identities.
• Data Localization: 37% of consumers in 2025 prioritize data localization.
• Compliance: Strict adherence to regulations like GDPR and CCPA is non-negotiable.

The bottom line: Okta must not only provide security but also be seen as the most trustworthy custodian of digital identity, because the market is unforgiving if that trust is broken.

Okta, Inc. (OKTA) - PESTLE Analysis: Technological factors

Rapid adoption of AI/ML for advanced threat detection and anomaly scoring in identity.

The race to use Artificial Intelligence (AI) and Machine Learning (ML) for security is a massive technological opportunity for Okta, but also a competitive necessity. You can't fight modern threats with yesterday's rules-based systems. Okta is addressing this with its Identity Threat Protection with Okta AI, which moves security beyond the initial login to continuous, real-time risk assessment. This is critical because, in 2024, the average time it took organizations to identify a data breach was still a staggering 194 days.

Okta's AI models analyze vast data sets to establish a baseline of normal user behavior, looking for anomalies like unusual IP changes mid-session or changes in device context. This allows for an adaptive security response-a key feature that triggers actions like a step-up authentication challenge or a full Universal Logout if a high-risk score is detected. This focus on Identity Threat Detection and Response (ITDR) is where the R&D dollars are going, with Okta spending $642 million on Research and Development in the fiscal year 2025.

Industry push toward FIDO-based passkeys and true passwordless authentication.

The industry is defintely moving past the password, and Okta is positioned to capture that shift. FIDO-based passkeys are the standard for true passwordless authentication, offering a phishing-resistant login experience that is both more secure and easier for the user. The global passwordless authentication market is projected to reach almost $22 billion in 2025, and an estimated 70% of organizations are either planning to adopt or are already implementing passwordless solutions.

While the momentum is strong, the transition is still in its early stages for the enterprise workforce. Okta's own data from early 2024 shows the shift is happening, but slowly:

• FIDO2 WebAuthn adoption rate among workforce users: 3% (up from 2%)
• Okta Verify FastPass adoption rate: 6% (up from 2%)
• Workforce users who did not use a password for any sign-in: just under 5%

The opportunity is clear: as major platforms like Microsoft and Google push passkeys as the default, and as one in four of the world's top 1,000 websites are expected to offer passkey login options by the end of 2025, Okta's role as the identity broker becomes more valuable.

Multi-cloud and hybrid IT environments increase complexity, favoring Okta's vendor-neutral approach.

The days of a single-vendor IT stack are long gone. Companies are running workloads across Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and their own data centers, creating a complex, hybrid environment. This complexity is a massive tailwind for a vendor-neutral identity layer like Okta.

The data from Okta's 2025 Businesses at Work report confirms this multi-cloud reality:

• The average Okta customer now uses 101 applications, breaking the three-digit barrier.
• Among Fortune 500 Okta customers who use Microsoft 365, 68% also use AWS, highlighting the pervasive multi-cloud strategy.
• Even when a vendor offers a competing product, customers choose best-of-breed: 48% of Okta clients using Microsoft 365 still choose Salesforce over Microsoft's Dynamics 365.

This fragmentation means a unified identity platform is no longer a luxury, but a core piece of infrastructure. Okta's value proposition as the 'neutral, powerful, and extensible platform' that secures all these disparate applications is what drives its enterprise growth, evidenced by the 7% year-over-year growth in customers with an Annual Contract Value (ACV) over $100,000, reaching 4,800 in Q4 FY25.

Security breaches expose vulnerabilities in third-party vendor access and supply chain.

For an identity provider, a security breach is the single largest technological risk, and recent history shows that the weakest link is often the supply chain. Okta has faced significant public scrutiny over past incidents involving third-party vendors and its own customer support systems, which exposed customer data and session tokens. The average total cost of a data breach in the United States reached $9.36 million in 2024, showing the immense financial stakes.

The risk is systemic, extending to all external partners. For example, a 2023 breach at a third-party healthcare vendor, Rightway Healthcare, exposed the personal information, including Social Security Numbers, of 4,961 current and former Okta employees. These incidents underscore a critical technological challenge: even with the best internal security, an organization's security posture is only as strong as its most vulnerable supplier. This forces Okta to not only innovate its own product security but also to impose stringent security standards across its entire vendor ecosystem.

Okta FY25 Technological Investment & Risk Snapshot	Amount/Metric	Insight
FY2025 R&D Expense	$642 million	Slight decline from 2024 but still a massive investment in core product, including AI/ML.
RPO (Remaining Performance Obligations) Q4 FY25	$4.215 billion (25% YOY Growth)	Strong future revenue visibility, indicating customer trust in the platform's long-term technological roadmap.
Average Apps per Customer (2025)	101	Confirms extreme complexity of hybrid IT, favoring Okta's identity-centric integration model.
FIDO2 WebAuthn Adoption (Workforce Users, Jan 2024)	3%	Passwordless adoption is growing but remains a low-penetration opportunity for future technological growth.
US Average Cost of Data Breach (2024)	$9.36 million	Quantifies the financial risk of security vulnerabilities, especially in the supply chain.

Okta, Inc. (OKTA) - PESTLE Analysis: Legal factors

Global data privacy laws (e.g., GDPR, CCPA) increase compliance burden for customers.

The legal landscape for data privacy is not just expanding; it's becoming a core operational risk for every Okta customer, which translates directly into a need for our robust identity solutions. The European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are the two biggest drivers, but the real complexity comes from the patchwork of new state laws.

In 2025 alone, new general privacy laws in Delaware, Iowa, Nebraska, and New Hampshire took effect on January 1st, with Minnesota and Maryland following later in the year. This creates a massive compliance headache for multinational companies, forcing them to adopt a highest-common-denominator approach to identity management. Honestly, this is a huge tailwind for Okta because our platform helps centralize the controls needed to meet these disparate, defintely stricter rules.

For a company with global operations, the potential fines are staggering. Non-compliance with GDPR can lead to penalties of up to €20 million or 4% of the company's total global turnover, whichever is higher. That's a number that makes any CFO pay attention.

Stricter SEC rules on timely disclosure of material cybersecurity incidents.

The US Securities and Exchange Commission (SEC) has made it clear: cybersecurity is a material business risk, and delayed or misleading disclosure is a violation. This is a lesson Okta learned the hard way, and it sets a precedent for all publicly traded identity and access management (IAM) providers.

The new SEC rules require public companies to disclose material cybersecurity incidents within four business days of determining the incident is material. This is a tight window, and it puts immense pressure on a company's internal reporting and security teams. The legal risk here isn't just the breach itself, but the failure to manage the disclosure process correctly. You need a clear, pre-vetted communication plan.

Okta's prior experience highlights this risk. The securities class action lawsuit filed against the company, stemming from the delayed disclosure of a 2022 security incident, resulted in a $60 million settlement approved in November 2024. This settlement, combined with a separate proposed derivative settlement of $2.25 million in attorneys' fees and expenses announced in August 2025, underscores the direct financial cost of poor disclosure and governance.

Increased litigation and regulatory fines following major security breaches.

Litigation risk is now a permanent cost of doing business in the IAM space. The moment a breach occurs, the clock starts ticking not just for remediation, but for shareholder lawsuits, customer class actions, and regulatory investigations. The financial impact is immediate and substantial.

Here's the quick math on the direct legal costs Okta faced in relation to past security incidents, which is a clear marker for future legal and compliance budget needs:

Legal Action Type	Financial Impact (Approx.)	Resolution Date	Primary Cause/Allegation
Securities Class Action Settlement	$60,000,000	November 2024	Delayed and misleading disclosure of a security incident.
Derivative Lawsuit Settlement (Attorneys' Fees/Expenses)	$2,250,000	October 2025 (Proposed Hearing)	Claims related to corporate governance failures following security incidents.

What this estimate hides is the non-monetary cost, like the mandatory corporate governance reforms Okta agreed to as part of the derivative settlement, which require ongoing investment in internal controls and board oversight. The total cost of a breach is always higher than the fine.

New EU Cyber Resilience Act (CRA) will impose security requirements on software vendors.

The EU is at it again, and this time they are directly regulating software security, which is a game-changer for a company like Okta. The new EU Cyber Resilience Act (CRA) entered into force in December 2024 and is expected to be as globally influential as GDPR.

The CRA applies to all products with digital elements (PDEs), which absolutely includes Okta's software. It shifts the legal burden of cybersecurity onto manufacturers like Okta, requiring them to ensure security throughout the entire product lifecycle-from design to maintenance.

While the main compliance deadline is December 2027, key obligations start much sooner. For example, manufacturers' reporting duties for vulnerabilities and incidents will take effect in autumn 2026. This means Okta must, in fiscal year 2025, be actively redesigning internal processes and product development cycles to meet these future standards.

• Integrate security into product design and development.
• Provide ongoing vulnerability management for the product's expected lifetime.
• Mandate tight incident reporting deadlines to EU authorities.
• Face significant penalties for non-compliance, similar to GDPR.

The CRA essentially makes best-practice cybersecurity a legal requirement for market access in the EU. This isn't just a cost; it's a competitive differentiator for companies that get ahead of it.

Okta, Inc. (OKTA) - PESTLE Analysis: Environmental factors

Enterprise customers increasingly require vendors to report on cloud energy efficiency.

You are defintely seeing a shift where big enterprise customers now treat a vendor's environmental footprint as a non-negotiable part of the contract. Okta, Inc. (Okta) benefits greatly here because its software-only Identity Cloud inherently has a low direct carbon footprint, but the pressure is on them to account for their entire value chain, especially the cloud infrastructure they use.

The company tackled this aggressively in the fiscal year 2025 (FY2025). They continued to achieve 100% renewable electricity for their global real estate, remote workforce, and, crucially, their third-party cloud service providers by purchasing renewable energy certificates (RECs). This effort directly reduces the Scope 3 (value chain) emissions for their customers, which is a major win in procurement discussions.

Okta's strategic real estate decisions also helped, shifting office spaces toward energy-efficient buildings that use renewable electricity or are all-electric. This is a smart move to control what they can.

Okta's software-only model inherently has a low direct carbon footprint.

The nature of being a software company means Okta's direct emissions are minimal, but their total footprint is still significant due to their reliance on third-party cloud hosting and business operations. Here is the quick math: in FY2025, Okta's Total Market-Based Greenhouse Gas (GHG) emissions were 92,091 tCO2e, but Scope 3 emissions accounted for 91,807 tCO2e, which is over 99% of their total footprint. Scope 1 and 2 emissions, which represent their direct operational impact, decreased by 23% compared to FY2024. That is a clear sign the main battleground is the supply chain.

The company's focus on reducing Scope 1 and 2 emissions through real estate efficiency is working. Emissions from natural gas usage, for example, have decreased by 69% from FY2020 to FY2025. It is a very small piece of the pie, but every little bit helps.

GHG Emissions Category	FY2025 Emissions (tCO2e)	% of Total (Market-Based)	Change from FY2024
Scope 1 (Direct)	0	0%	0%
Scope 2 (Market-Based)	284	0.3%	-19%
Scope 3 (Value Chain)	91,807	>99%	-3%
Total Market-Based GHG	92,091	100%	-3%

Demand for transparent ESG reporting influences large corporate procurement decisions.

Honest to goodness, if you are not tracking your ESG (Environmental, Social, and Governance) data today, you are losing bids. Okta knows this, so they are using their own emission reductions as a sales tool to support their customers' climate goals.

In FY2025, Okta rolled out a new training program for employees specifically on their climate program and how to discuss sustainability with customers. This is a direct response to procurement demands. They are also committed to validated Science Based Targets (SBTs), which aligns their absolute emissions reductions with a 1.5°C global warming trajectory.

• Okta's validated SBTs include reducing absolute Scope 1 and 2 GHG emissions by 67% by FY2030 against an FY2020 base year.
• They aim to reduce absolute Scope 3 GHG emissions from business travel and employee commuting transportation by 42% by FY2030 against an FY2020 base year.

Focus on supply chain sustainability for hardware components used in identity verification.

The bulk of Okta's environmental risk lies in its Scope 3 value chain emissions, particularly the Purchased Goods and Services category. This includes the hardware and software components they buy to run their business and services, even if they do not manufacture them.

In FY2025, Scope 3 emissions in the Purchased Goods and Services category saw a 17% decrease compared to FY2024, driven by internal efficiencies in reducing sales and marketing and software purchases. Still, this remains the largest part of the footprint.

To mitigate this, Okta is pushing accountability upstream. They launched vendor scorecards in FY2025 to evaluate and engage their suppliers on sustainability performance. The goal is clear: ensure that 65% of its suppliers by spend-covering purchased goods and services and capital goods-have science-based targets by FY2027. This is a critical lever to pull for a company with a near-zero direct footprint.