Omnicom Group Inc. (OMC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la publicidad global y el marketing, Omnicom Group Inc. (OMC) se erige como una potencia de innovación creativa y comunicación estratégica. Este conglomerado multinacional ha entrelazado magistralmente un modelo de negocio complejo que abarca continentes, aprovechando una intrincada red de agencias de renombre mundial como TBWA, DDB y BBDO. Al combinar a la perfección las tecnologías digitales de vanguardia, las ideas estratégicas y el talento creativo incomparable, Omnicom se ha posicionado como una fuerza transformadora en el panorama de marketing, ofreciendo soluciones integradas que impulsan el compromiso de la marca y el crecimiento empresarial para algunas de las corporaciones más prestigiosas del mundo.

Omnicom Group Inc. (OMC) - Modelo de negocio: asociaciones clave

Redes globales de publicidad y marketing

Omnicom Group opera a través de tres redes de publicidad global primarias:

Red	Fundado	Oficinas globales	Ingresos anuales (2022)
Tbwa en todo el mundo	1970	285	$ 1.2 mil millones
DDB en todo el mundo	1949	242	$ 1.1 mil millones
Bbdo en todo el mundo	1928	289	$ 1.3 mil millones

Tecnología y plataformas de medios digitales

Las asociaciones de tecnología clave incluyen:

• Plataforma en la nube de Google
• Microsoft Azure
• Servicios web de Amazon
• Salesforce
• Adobe Creative Cloud

Agencias creativas estratégicas en todo el mundo

Región	Número de agencias asociadas	Cobertura
América del norte	127	Estados Unidos, Canadá
Europa	98	Reino Unido, Alemania, Francia
Asia Pacífico	76	China, Japón, Australia

Data Analytics e firmas de investigación

Asociaciones con organizaciones de investigación líderes:

• Nielsen Holdings
• Grupo kantar
• Ipsos
• Gfk

Compañías de compra y planificación de medios

Socio de medios	Alcance global	Gasto anual de medios gestionado
Grupo de medios de Omnicom	85 países	$ 45.2 mil millones
Copas & Ciencia	42 países	$ 22.7 mil millones
Red de doctorado	36 países	$ 18.5 mil millones

Omnicom Group Inc. (OMC) - Modelo de negocio: actividades clave

Desarrollo de campaña publicitaria

Omnicom Group genera $ 14.3 mil millones en ingresos anuales de la campaña publicitaria a partir de 2023. La compañía opera a través de más de 1,500 agencias de publicidad a nivel mundial.

Tipo de campaña	Ingresos anuales	Alcance global
Campañas multicanal	$ 5.6 mil millones	85 países
Campañas de publicidad digital	$ 4.2 mil millones	65 países
Campañas de medios tradicionales	$ 4.5 mil millones	55 países

Consultoría de estrategia de marca

Omnicom ofrece servicios de consultoría de estrategia de marca en más de 150 industrias con más de 12,000 consultores estratégicos.

• Servicios de desarrollo de marca estratégico
• Análisis de investigación de mercado
• Generación de información del consumidor
• Estrategias de posicionamiento de marca

Servicios de marketing digital

Los servicios de marketing digital generan $ 6.7 mil millones en ingresos anuales para Omnicom Group en 2023.

Categoría de servicio digital	Ingresos anuales	Segmentos de cliente
Marketing en redes sociales	$ 2.3 mil millones	Tecnología, minorista
Marketing de rendimiento	$ 1.9 mil millones	Comercio electrónico, finanzas
Marketing de contenidos	$ 2.5 mil millones	Entretenimiento, bienes de consumo

Planificación y compra de medios

Omnicom administra $ 22.4 mil millones en inversiones de compra de medios anualmente en múltiples plataformas.

• Compra de medios programáticos
• Colocación de medios tradicional
• Estrategia de medios multiplataforma
• Punta de audiencia avanzada

Producción de contenido creativo

La producción de contenido creativo genera $ 3.8 mil millones en ingresos anuales para Omnicom Group en 2023.

Tipo de contenido	Ingresos anuales	Volumen de producción
Contenido de video	$ 1.5 mil millones	12,000 producciones
Contenido digital	$ 1.2 mil millones	18,000 activos digitales
Campañas multimedia	$ 1.1 mil millones	6.500 campañas integradas

Omnicom Group Inc. (OMC) - Modelo de negocio: recursos clave

Profesionales creativos de talento y diseño

A partir de 2023, Omnicom Group emplea aproximadamente 77,900 profesionales a nivel mundial. La fuerza laboral de la compañía incluye:

Categoría profesional	Número de empleados
Profesionales creativos	38,950
Especialistas en diseño	12,600
Expertos de marketing digital	15,350

Plataformas de tecnología de marketing avanzada

La infraestructura tecnológica de Omnicom incluye:

• Plataforma digital omni
• Tecnología de marketing de precisión
• Sistemas de análisis impulsados ​​por IA

Inversión tecnológica	Gasto anual
Presupuesto de tecnología de I + D	$ 287 millones
Desarrollo de plataforma digital	$ 124 millones

Red de agencia global extensa

Desglose de presencia global:

Región	Número de agencias
América del norte	187
Europa	142
Asia Pacífico	96
América Latina	53

Sistemas de gestión de relaciones con el cliente

Inversiones de tecnología CRM clave:

• Plataforma de Enterprise Salesforce
• Sistemas de integración CRM personalizados
• Infraestructura de gestión de datos del cliente

Inversión CRM	Asignación anual
Gasto de tecnología CRM	$ 76 millones

Capacidades de datos y análisis de propiedad

Detalles de la infraestructura de análisis:

Recurso de datos	Métrica cuantitativa
Bases de datos de consumo patentadas	2.7 millones de perfiles de consumo únicos
Procesamiento de datos anual	3.2 petabytes
Modelos de aprendizaje automático	127 modelos predictivos activos

Omnicom Group Inc. (OMC) - Modelo de negocio: propuestas de valor

Soluciones de comunicación de marketing integradas

Omnicom Group generó $ 14.3 mil millones en ingresos en 2022, con soluciones de comunicación de marketing integradas que abarcan múltiples sectores.

Categoría de servicio	Contribución de ingresos
Publicidad	42.5%
Marketing digital	29.3%
Relaciones públicas	13.2%
Comunicación especializada	15%

Estrategias de participación de marca multicanal

Omnicom atiende a más de 5,000 clientes en 100 países, con enfoques estratégicos de participación multicanal.

• Marketing en redes sociales
• Marketing de contenidos
• Marketing de rendimiento
• Diseño de experiencia de marca

Experiencia creativa y estratégica global

Emplea a más de 80,000 profesionales en la red global, con experiencia en más de 200 agencias especializadas.

Capacidades innovadoras de marketing digital

Los ingresos por marketing digital alcanzaron los $ 4.19 mil millones en 2022, lo que representa el 29.3% de los ingresos totales.

Segmento de marketing digital	Inversión
Tecnologías de marketing de IA	$ 312 millones
Plataformas de análisis de datos	$ 276 millones

Enfoques de marketing personalizados centrados en el cliente

Tasa promedio de retención del cliente: 87.5% en toda la cartera global.

• Estrategias de marketing personalizadas
• Soluciones específicas de la industria
• Marcos de comunicación a medida

Omnicom Group Inc. (OMC) - Modelo de negocio: relaciones con los clientes

Asociaciones estratégicas a largo plazo

Omnicom Group mantiene asociaciones estratégicas con más de 5,000 clientes globales en múltiples industrias. Los 100 mejores clientes de la compañía representan aproximadamente el 45% de los ingresos totales en 2023.

Segmento de clientes	Número de asociaciones a largo plazo	Duración promedio de la asociación
Fortune 500 Companies	237	8.5 años
Corporaciones multinacionales globales	412	6.7 años
Empresas del mercado medio	1,876	4.3 años

Equipos de gestión de cuentas dedicados

Omnicom asigna equipos especializados de gestión de cuentas para clientes, con un tamaño de equipo promedio de 7-12 profesionales por cuenta principal.

• Tasa promedio de retención del cliente: 87.6%
• Número de gerentes de cuentas dedicados: 2,345
• Años promedio de experiencia de la industria por gerente de cuenta: 12.3 años

Soluciones de marketing personalizadas

En 2023, Omnicom invirtió $ 214 millones en tecnología de marketing personalizada y plataformas de análisis de datos.

Inversión en tecnología de personalización	Cantidad
Plataformas de análisis de datos	$ 87.5 millones
Herramientas de personalización impulsadas por IA	$ 62.3 millones
Tecnologías de segmentación de clientes	$ 64.2 millones

Interacciones del cliente basadas en el rendimiento

Omnicom implementa modelos de compensación basados ​​en el rendimiento para el 68% de sus compromisos de clientes.

• Bonificación de rendimiento promedio: 12-18% del valor del proyecto
• Clientes con contratos vinculados al rendimiento: 1.342
• Métricas promedio de mejora del rendimiento: 22.7%

Comunicación continua y colaboración

La compañía realiza revisiones comerciales trimestrales con el 92% de sus clientes estratégicos, utilizando plataformas de colaboración avanzadas.

Canal de comunicación	Frecuencia	Cobertura del cliente
Revisiones comerciales trimestrales	4 veces al año	92% de los clientes
Informes mensuales de rendimiento	12 veces al año	76% de los clientes
Paneles digitales en tiempo real	Continuo	65% de los clientes

Omnicom Group Inc. (OMC) - Modelo de negocio: canales

Equipos de ventas directos

Omnicom Group emplea a 74.300 empleados en las oficinas globales a partir de 2023. La estructura del equipo de ventas directas incluye:

Región	Tamaño del equipo de ventas	Contribución de ingresos
América del norte	42,500 empleados	$ 6.2 mil millones
Europa	21,600 empleados	$ 3.8 mil millones
Asia-Pacífico	10,200 empleados	$ 1.5 mil millones

Plataformas de marketing digital

Ingresos de canales digitales en 2023: $ 4.3 mil millones

• Plataformas de publicidad programática
• Herramientas de marketing en redes sociales
• Plataformas de análisis de datos

Conferencias y eventos de la industria

Participación del evento anual: 87 conferencias principales de la industria

Tipo de conferencia	Número de eventos	Alcance estimado
Tecnología de marketing	34	52,000 asistentes
Innovación publicitaria	28	41,500 asistentes
Cumbre de medios digitales	25	38,000 asistentes

Portafolio en línea y estudios de casos

Métricas de cartera en línea:

• Estudios de casos totales publicados: 456
• Tráfico del sitio web: 1.2 millones de visitantes mensuales
• Tiempo promedio de participación del estudio de caso: 4.7 minutos

Plataformas de redes profesionales

Estadísticas de compromiso de redes profesionales:

Plataforma	Recuento de seguidores	Tasa de compromiso
LinkedIn	215,000 seguidores	3.2%
Gorjeo	98,500 seguidores	2.1%
Instagram	45,000 seguidores	1.8%

Omnicom Group Inc. (OMC) - Modelo de negocio: segmentos de clientes

Fortune 500 Corporaciones

Omnicom Group atiende a 74 empresas Fortune 500 como clientes en múltiples industrias.

Segmento de la industria	Número de clientes de Fortune 500
Tecnología	12
Bienes de consumo	18
Servicios financieros	22
Cuidado de la salud	10
Automotor	12

Marcas de consumo globales

Omnicom administra el marketing para 45 marcas de consumo globales con ingresos anuales superiores a $ 1 mil millones cada una.

• Coca-cola
• Pepsico
• Nike
• McDonald's
• Manzana

Empresas tecnológicas

El sector tecnológico representa el 22% de la cartera de clientes totales de Omnicom.

Categoría de clientes de tecnología	Recuento de clientes
Compañías de software	38
Fabricantes de hardware	22
Servicios en la nube	15

Instituciones de servicios financieros

Los clientes de servicios financieros generan $ 1.2 mil millones en ingresos anuales para Omnicom.

• JPMorgan Chase
• Banco de América
• Wells Fargo
• Citigroup

Organizaciones de entretenimiento y medios

El segmento de medios y entretenimiento comprende el 17% de la base de clientes de Omnicom.

Sector de medios	Representación del cliente
Plataformas de transmisión	12
Redes de televisión	8
Estudios de cine	6

Omnicom Group Inc. (OMC) - Modelo de negocio: Estructura de costos

Compensación de empleados y adquisición de talento

En 2023, Omnicom Group reportó gastos totales de compensación de empleados de $ 8.56 mil millones. El personal de la compañía era de aproximadamente 64,200 empleados a nivel mundial.

Categoría de gastos	Monto ($)
Salarios y salarios	6,420,000,000
Beneficios y planes de jubilación	1,240,000,000
Reclutamiento y capacitación	320,000,000

Tecnología e infraestructura digital

Omnicom invirtió $ 412 millones en tecnología e infraestructura digital en 2023.

• Mantenimiento de infraestructura de TI: $ 178 millones
• Software y herramientas digitales: $ 156 millones
• Inversiones de ciberseguridad: $ 78 millones

Mantenimiento de la oficina y el espacio de trabajo

Los gastos totales relacionados con el espacio de trabajo para 2023 fueron de $ 340 millones.

Gasto del espacio de trabajo	Monto ($)
Alquiler y arrendamiento	220,000,000
Servicios públicos y mantenimiento	75,000,000
Equipo de oficina	45,000,000

Marketing y desarrollo de negocios

Los gastos de marketing y desarrollo comercial totalizaron $ 687 millones en 2023.

• Costos de adquisición del cliente: $ 245 millones
• Campañas de marketing: $ 312 millones
• Actividades de desarrollo empresarial: $ 130 millones

Inversiones de investigación e innovación

Omnicom asignó $ 276 millones a la investigación e innovación en 2023.

Categoría de innovación	Monto ($)
Innovación digital	156,000,000
Investigación creativa	82,000,000
I + D de tecnología	38,000,000

Omnicom Group Inc. (OMC) - Modelo de negocio: flujos de ingresos

Comisiones de campaña publicitaria

En 2022, Omnicom Group reportó ingresos totales de $ 14.32 mil millones. Las comisiones de campaña publicitaria representaron una parte significativa de este ingreso.

Fuente de ingresos	Cantidad de 2022	Porcentaje de ingresos totales
Comisiones de campaña publicitaria	$ 5.76 mil millones	40.2%

Tarifas de compra y planificación de medios

Los servicios de compra y planificación de medios generaron ingresos sustanciales para Omnicom Group.

Ingresos de servicios de medios	Cantidad de 2022
Tarifas de compra de medios	$ 3.44 mil millones
Tarifas de planificación de medios	$ 2.18 mil millones

Servicios de consultoría estratégica

El segmento de consultoría estratégica de Omnicom contribuyó a sus fuentes de ingresos.

• Ingresos de consultoría estratégica en 2022: $ 1.92 mil millones
• Valor promedio del proyecto de consultoría: $ 475,000

Cargos de servicio de marketing digital

Los servicios de marketing digital representaban un creciente flujo de ingresos para Omnicom Group.

Servicios de marketing digital	2022 Ingresos	Crecimiento año tras año
Ingresos totales de marketing digital	$ 3.86 mil millones	7.5%

Modelos de compensación basados ​​en el rendimiento

Los modelos de compensación basados ​​en el rendimiento proporcionaron oportunidades de ingresos adicionales.

• Ingresos de bonificación de rendimiento: $ 412 millones
• Porcentaje de bonificación de rendimiento promedio: 8.3%

Desglose total de ingresos para 2022:

Flujo de ingresos	Cantidad
Comisiones de campaña publicitaria	$ 5.76 mil millones
Tarifas de compra y planificación de medios	$ 5.62 mil millones
Servicios de marketing digital	$ 3.86 mil millones
Servicios de consultoría estratégica	$ 1.92 mil millones
Compensación basada en el rendimiento	$ 412 millones

Omnicom Group Inc. (OMC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Omnicom Group Inc. now, especially after the big merger with Interpublic Group closed on November 26, 2025. The value proposition is built around five key pillars, all anchored by their technology platform, Omni.

Enterprise Generative AI Capability for content at scale

The combined Omnicom Group is positioning itself with enterprise Generative AI capability, which means scaled investment resources are now available to capitalize on existing first-mover partnerships with all the leading frontier AI model providers. This strategy is designed to accelerate the company's ability to reengineer clients' marketing operations for speed, intelligence, and growth. You should know that the Chief Technology Officer outlined its application for agentic frameworks-that's AI-based systems automating complex multistage marketing workflows-across creative and strategy teams to boost both productivity and innovation. This focus is clearly seen in the launch of Omni Plus, the next-generation marketing operating system that unifies vast data assets with generative AI to enhance client service. The goal is to fuse imagination with intelligence to deliver superior personalized content at scale, leveraging the deepest bench of award-winning talent in the industry.

Strongest Media Ecosystem for unified paid, owned, and earned channels

Omnicom claims the strongest media ecosystem, which is now powered by Acxiom RealID from the IPG side, alongside advanced ID-less solutions. This unification is critical for driving value, precision, and measurable growth in a privacy-first world by seamlessly integrating paid, owned, earned, and commerce channels. The media services division, Omnicom Media Group (OMG), demonstrated its strength in 2024 by securing $7.7 billion in client billings, outperforming its nearest competitor by more than $1 billion. Furthermore, OMG achieved an overall client retention rate of 96% across all OMG clients in 2024, defending 74% of its billings in review, far above the industry average of just 32% that same year. Organic growth in Media & Advertising was strong, showing 8.2% in Q2 2025.

Connected Commerce Excellence to link marketing to sales ROI

The value here is direct linkage: Connected Commerce Excellence means Omnicom integrates comprehensive commerce intelligence and capabilities across marketplaces to connect marketing investment directly to sales performance. This is intended to accelerate omnichannel growth and return on investment, or ROI. The company uses its integrated commerce platform, the Flywheel Commerce Cloud, to deliver these data-driven marketing and technology services. However, you should note that this area is still evolving, as Branding & Retail Commerce saw a decline of 16.9% organically in Q2 2025, showing some unevenness in the market segments.

Integrated, data-inspired creative and strategic solutions

This is the foundation, providing data-inspired, creative marketing and sales solutions anchored by the Omni intelligence platform. The strategic focus on efficiency and innovation is reflected in the financial performance following the merger planning. For Q3 2025, Omnicom reported a Non-GAAP adjusted EBITDA margin of 16.1%, a slight improvement over the previous year's margin, which management attributes to disciplined expense management and efficiency gains. The Non-GAAP adjusted diluted Earnings Per Share (EPS) for Q3 2025 was $2.24, beating consensus estimates. The synergy run rate targeted post-combination with IPG is $750 million, which will fuel profitability and EPS growth.

Global reach serving over 5,000 clients in 70+ countries

Omnicom Group Inc. maintains significant global scale, serving over 5,000 clients in more than 70 countries. The combined entity following the November 2025 merger is substantial. While Omnicom employed about 74,900 people as of 2024, the total headcount of the enlarged group is projected to be about 105,000, representing a reduction of about 18% from the combined 128,000 employees at the end of 2024, with 4,000 redundancies announced as part of the immediate restructuring. This consolidation aims to create a more streamlined, powerful structure.

Here's a quick look at some of the key scale and performance metrics as of late 2025:

Metric	Value / Amount	Context / Period
Q3 2025 Revenue	$4.04 billion	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. Diluted EPS	$2.24	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. EBITDA Margin	16.1%	Three Months Ended September 30, 2025
Projected Synergy Run Rate (Post-Merger)	$750 million	Annualized, post-IPG combination
OMG Total New Business Billings (2024)	$7.7 billion	Calendar Year 2024
Total Clients Served	Over 5,000	As of Q2/Q3 2025 reports

The company is definitely focused on integrating these capabilities. Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Relationships

You're looking at how Omnicom Group Inc. keeps its massive client base engaged and growing, which is key when you consider they serve over 5,000 clients across more than 70 countries. The structure is built around dedicated teams and integrated technology.

Dedicated, long-term client service teams embedded globally

Omnicom Group Inc. organizes its client service through specialized, integrated groups. For instance, the formation of the Omnicom Advertising Group (OAG) in 2025 combined top creative networks to ensure clients receive world-class, integrated solutions rather than siloed agency outputs. This structure is designed to deploy talent globally where needed, supported by the Omni operating system, which unifies data and technology across all agencies. The focus is on client-facing people concentrating on servicing their clients, a point reinforced during discussions around the Interpublic Group (IPG) acquisition integration.

High customer retention rates, historically over 95%

Client stickiness is a major feature of the relationship model, especially within the media services division. For Omnicom Media Group (OMG) specifically, the overall client retention rate reached 96% across all OMG clients in 2024. To be fair, defending business in review is tough, but OMG successfully defended 74% of its billings in review in 2024, crushing the industry average of only 32%. One of its networks, PHD, even hit an 83% retention rate in that same year. This high retention signals that clients see sustained value in the partnership.

Here are some key metrics showing the strength of these client relationships:

Metric	Value	Period/Context
Total Clients Served	Over 5,000	As of Q2 2025 reporting
Global Footprint	More than 70 countries	Current operations
OMG Overall Client Retention Rate	96%	Full Year 2024
OMG Billings Defended in Review	74%	Full Year 2024
Industry Average Billings Defense Rate	32%	Full Year 2024

Strategic advisory and consulting on digital transformation

A core part of the advisory role involves guiding clients through digital evolution. Omnicom Group Inc.'s mission is centered on delivering innovative services, which is visibly supported by investments in platforms like OmniPlus, designed to unify data and AI capabilities for precise, personalized campaigns at scale. The company offers a full spectrum including strategic media planning, digital and interactive marketing, and Precision Marketing and data analytics. This focus on advanced capabilities is driving growth in data-centric disciplines.

• Precision Marketing organic growth was 5.0% in Q2 2025.
• Media & Advertising organic growth hit 9.1% in Q3 2025.
• The company is deploying generative AI and agentic capabilities through its Omni platform.

Outcome-based relationships focused on measurable results

The stated mission is simple: deliver effective communications services that drive client success, meaning Omnicom Group Inc. prioritizes measurable results over just creative awards. This is why you see strong organic growth in areas where spending is more measurable, particularly in precision marketing, which helps clients interact with their best customers in a very precise, targeted, measured way. The expectation of strong financial performance, with analysts projecting diluted EPS of approximately $8.59 for the full fiscal year 2025, is directly tied to this client-centric, results-driven approach. The impending combined entity with IPG is explicitly designed to accelerate growth through data, media, creativity, and technology to deliver stronger client outcomes.

Omnicom Group Inc. (OMC) - Canvas Business Model: Channels

You're looking at how Omnicom Group Inc. connects its value proposition to its customers as of late 2025, right after the major Interpublic Group (IPG) acquisition closed on November 26, 2025. The channel strategy is now centered on scale and platform integration.

Global network of agency offices and client-facing teams.

The physical and personnel footprint expanded significantly following the acquisition of IPG. The combined entity is now the world's largest advertising holding company, with a global presence that serves clients across more than 70 countries, where Omnicom Group Inc. previously had over 5,000 clients as of the third quarter of 2025. The expanded organization aims for combined annual revenue approaching $25 billion. The integration involved merging media assets, such as Omnicom Media Group (OMG) with IPG's media assets like UM, Initiative, and Mediahub, to create the world's largest media buying organization.

Here is a look at the scale and performance metrics related to client relationships:

Metric	Value/Amount	Context/Period
Combined Annual Revenue Projection	Approaching $25 billion	Post-IPG Acquisition (Late 2025)
Total Clients	Over 5,000	Q3 2025
Overall Client Retention Rate (OMG)	96%	2024
Billings Retained in Review (OMG)	74%	2024
Industry Average Billings Retained in Review	32%	2024

Proprietary Omni platform for client data and workflow.

The Omni platform is central to Omnicom Group Inc.'s channel delivery, now being enhanced by integrating data assets from the acquired IPG, specifically Acxiom's Real ID solution. This unified approach allows for data intelligence without reliance on third-party cookies. The platform is described as an advanced intelligence platform.

• Leverages 2.6 billion global IDs, powered by Acxiom RealID™.
• Investment in Omni is driving superior business outcomes for clients.
• The platform unifies data, creativity, and technology across workflows.

Direct client pitches and long-term retainer contracts.

Client acquisition and retention are key indicators of the effectiveness of direct engagement channels. The company secured significant new business wins in the third quarter of 2025, including American Express and Porsche, which underscores client trust in Omnicom Group Inc.'s value proposition. The retention success of Omnicom Media Group (OMG) in 2024, defending 74% of billings in review, points to strong long-term contract stability for that division. The company's Q3 2025 organic growth was 2.6%, with Media & Advertising growing organically by 9.1%.

Industry events like CES for new product launches (Omni+ in Jan 2026).

Major industry events serve as a critical channel for showcasing platform evolution and new capabilities directly to the market and clients. Omnicom Group Inc. has publicly signaled a major product launch event through this channel. You should plan for the unveiling of the next generation of the Omni platform at the upcoming industry gathering.

• Launch of next generation of Omni, named Omni Plus, is planned for CES 2026.
• Omni Plus is described as a next-generation marketing operating system that unifies data assets with generative AI.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Segments

You're looking at the client base for Omnicom Group Inc. as of late 2025, right in the middle of a massive industry shift with the pending Interpublic Group merger. Honestly, the customer segments are defined by scale, global reach, and the need for specialized marketing execution.

Omnicom Group Inc. serves a massive client roster, specifically working with over 5,000 clients across more than 70 countries globally. This scale suggests a heavy reliance on the largest spenders in the world, which are typically the global blue-chip corporations with the deepest pockets for marketing and communications.

The core of their client base consists of large-scale media spenders. In 2024, the Media & Advertising discipline was the largest revenue driver, making up 54% of revenue. This focus on media buying and planning is clearly where the biggest budgets flow. The Omnicom Media Group (OMG) secured $7.7 billion in total new business billings in 2024, significantly outperforming competitors.

These large clients are multinational by nature. Geographically, Omnicom generates more than one half of its revenue from North America, and nearly 30% from Europe. Strong regional performance in the third quarter of 2025 included the United States growing at 4.6% and Latin America surging by 27.3%.

You also have clients requiring specialized services, which Omnicom groups into several disciplines. While Media & Advertising is the largest, the performance of these specialized segments varies, showing where client investment is shifting in 2025.

Here's a quick look at how the key disciplines performed in terms of organic growth in the third quarter of 2025 compared to the third quarter of 2024:

Discipline	Q3 2025 Organic Growth (YoY)	2024 Revenue Share
Media & Advertising	9.1%	54%
Precision Marketing	0.8%	Not specified
Execution & Support	2.0%	Not specified
Healthcare	-1.9% (Decline)	Not specified
Public Relations	-7.5% (Decline)	Not specified

The data shows that clients are still heavily invested in media and advertising, but specialized areas like Healthcare saw a slight contraction in organic growth at -1.9% in Q3 2025. Still, Omnicom Media Group demonstrated strong client loyalty in 2024 with a 74% retention rate, well above the industry average of 32%. Major new client wins in 2024 included names like Amazon and Goldman Sachs.

The customer base is segmented by the type of service required, which Omnicom structures around these core needs:

• Global blue-chip corporations with multi-market needs.
• Large-scale media buyers across all major consumer sectors.
• Clients needing data-driven Precision Marketing solutions.
• Companies requiring specific sector expertise, like Healthcare marketing.
• Multinational firms operating across the 70+ countries Omnicom serves.

Finance: draft a pro-forma revenue split for the combined OMC/IPG entity for Q4 2025 by next Tuesday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Cost Structure

The cost structure for Omnicom Group Inc. is heavily weighted toward personnel, which is typical for a service-based holding company. The largest component is the Salary and related service costs, which are directly tied to revenue generation and service delivery across its global agencies.

For the third quarter of 2025, Salary and service costs reached $2,921.5 million. This represented a year-over-year increase of 4.5%, or $125.5 million, compared to the third quarter of 2024. These costs encompass employee compensation, benefits, and freelance labor.

A significant, non-recurring element impacting the third quarter of 2025 costs was related to the pending acquisition of The Interpublic Group of Companies, Inc. (IPG). These one-time costs are separated for clearer operational performance analysis.

• Acquisition related costs (Q3 2025): $60.8 million
• Repositioning costs (Q3 2025), primarily severance: $38.6 million
• Total one-time costs for Q3 2025: $99.4 million

These one-time costs, totaling $99.4 million in Q3 2025, decreased the reported operating margin by 2.4 percentage points for that quarter.

Ongoing capital expenditure is directed toward maintaining and enhancing the firm's technological backbone, including strategic platforms like Omni+. For the first six months of 2025, Omnicom Group Inc. reported capital expenditures of $71.6 million.

Media inventory costs represent a substantial flow-through expense. While these amounts are billed back to clients and do not significantly impact the net revenue or operating margin, they are a major component of the gross transaction volume. The Media & Advertising segment, which relies heavily on media inventory, showed strong organic growth of 9.1% in Q3 2025. Omnicom's reported organic growth figure does not exclude these pass-through costs.

Fixed overhead costs, such as occupancy, are less volatile than personnel costs but still represent a material outlay. For the first quarter of 2025, Occupancy and other costs were $314.6 million.

Here is a breakdown of key expense components from the third quarter of 2025 compared to the prior year period, based on reported operating expenses:

Cost Category	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Total Operating Expenses	$3,507.0	$3,282.5 (Calculated: $3,507.0 - $224.5 increase)
Salary and Service Costs	$2,921.5	$2,796.0 (Calculated: $2,921.5 - $125.5 increase)
Acquisition & Repositioning Costs (Non-recurring)	$99.4	$0.0 (Excluding these specific costs in prior period)

The company's Selling, General and Administrative (SG&A) expenses also saw a significant jump in Q3 2025, reaching $163.5 million, which included the aforementioned acquisition-related costs.

For the first half of 2025, total discretionary spending was $641.6 million, down from $1.5 billion in the first half of 2024, which had included $790.3 million for acquisitions of businesses and affiliates.

Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Revenue Streams

The revenue streams for Omnicom Group Inc. are fundamentally tied to the fees generated from its diverse portfolio of advertising, marketing, and communications services, which are delivered across its various agencies and platforms.

A significant portion of Omnicom Group Inc.'s top line comes from fees and commissions from integrated marketing and sales services. This encompasses the broad spectrum of creative development, strategic consulting, public relations, and execution support that the company provides to its global client base. The overall health of this stream is reflected in the company's top-line performance.

Another core component is derived from media buying commissions and programmatic media fees, largely driven by the performance of the Media & Advertising discipline. This area has shown particular strength, indicating robust client investment in media placement and digital execution.

For the third quarter of 2025, Omnicom Group Inc. reported a total revenue of $4.04 billion. This figure represents the total income generated before subtracting operating expenses. The underlying momentum in the business is captured by the organic growth rate, which for Q3 2025 was 2.6%.

Looking forward, the expectation for the full-year 2025 Non-GAAP Adjusted EBITA margin was set at 15.6%, suggesting a slight improvement over the prior year's margin.

You can see how the different service disciplines, which map directly to these revenue streams, performed in the most recent reported quarter:

Revenue Stream Proxy (Discipline)	Q3 2025 Organic Growth Rate	Notes on Revenue Component
Media & Advertising	9.1%	Directly relates to media buying commissions and programmatic fees.
Execution & Support	2.0%	Part of integrated marketing and sales services fees.
Precision Marketing	0.8%	Part of integrated marketing and sales services fees.
Healthcare	-1.9%	Represents revenue from healthcare-focused services.
Public Relations	-7.5%	Represents revenue from public relations services.

The composition of revenue is also hinted at by the cost structure, where third-party service costs, which include costs billed back to clients for media and production when Omnicom acts as principal, increased by 21.8% to $955.6 million in Q3 2025.

Here are the key financial snapshots for the period:

• Q3 2025 Total Revenue: $4,037.1 million.
• Q3 2025 Organic Revenue Growth: 2.6%.
• Full-Year 2025 Expected Non-GAAP Adjusted EBITA Margin: 15.6%.
• Q3 2025 Adjusted EBITA Margin: 16.1%.
• Media & Advertising Organic Growth (Q3 2025): 9.1%.

Finance: update the full-year 2025 margin projection based on Q3 actuals by next Tuesday.