Omnicom Group Inc. (OMC): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da publicidade e marketing global, o Omnicom Group Inc. (OMC) permanece como uma potência de inovação criativa e comunicação estratégica. Esse conglomerado multinacional, magistralmente uniu um modelo de negócios complexo que abrange os continentes, alavancando uma intrincada rede de agências de renome mundial como TBWA, DDB e BBDO. Ao misturar perfeitamente tecnologias digitais de ponta, insights estratégicos e talento criativo incomparável, a Omnicom se posicionou como uma força transformadora no cenário de marketing, fornecendo soluções integradas que impulsionam o envolvimento da marca e o crescimento dos negócios para algumas das corporações de maior prestígio do mundo.

Omnicom Group Inc. (OMC) - Modelo de negócios: Parcerias -chave

Redes de publicidade e marketing globais

O Omnicom Group opera através de três redes primárias de publicidade global:

Rede	Fundado	Escritórios globais	Receita anual (2022)
TBWA em todo o mundo	1970	285	US $ 1,2 bilhão
DDB em todo o mundo	1949	242	US $ 1,1 bilhão
BBDO em todo o mundo	1928	289	US $ 1,3 bilhão

Plataformas de tecnologia e mídia digital

As principais parcerias tecnológicas incluem:

• Plataforma do Google Cloud
• Microsoft Azure
• Amazon Web Services
• Salesforce
• Adobe Creative Cloud

Agências criativas estratégicas em todo o mundo

Região	Número de agências parceiras	Cobertura
América do Norte	127	Estados Unidos, Canadá
Europa	98	Reino Unido, Alemanha, França
Ásia -Pacífico	76	China, Japão, Austrália

Analytics de dados e empresas de pesquisa

Parcerias com as principais organizações de pesquisa:

• Nielsen Holdings
• Grupo Kantar
• Ipsos
• Gfk

Empresas de compra e planejamento de mídia

Parceiro de mídia	Alcance global	Os gastos anuais da mídia gerenciados
Omnicom Media Group	85 países	US $ 45,2 bilhões
Corações & Ciência	42 países	US $ 22,7 bilhões
Rede de doutorado	36 países	US $ 18,5 bilhões

Omnicom Group Inc. (OMC) - Modelo de negócios: Atividades -chave

Desenvolvimento de campanhas publicitárias

O Omnicom Group gera US $ 14,3 bilhões em receita anual da campanha publicitária a partir de 2023. A Companhia opera com mais de 1.500 agências de publicidade em todo o mundo.

Tipo de campanha	Receita anual	Alcance global
Campanhas multicanais	US $ 5,6 bilhões	85 países
Campanhas de publicidade digital	US $ 4,2 bilhões	65 países
Campanhas de mídia tradicionais	US $ 4,5 bilhões	55 países

Consultoria de estratégia de marca

A Omnicom fornece serviços de consultoria de estratégia de marca em mais de 150 indústrias com mais de 12.000 consultores estratégicos.

• Serviços estratégicos de desenvolvimento de marca
• Análise de pesquisa de mercado
• Geração de insights do consumidor
• Estratégias de posicionamento da marca

Serviços de marketing digital

Os serviços de marketing digital geram US $ 6,7 bilhões em receita anual para o Omnicom Group em 2023.

Categoria de Serviço Digital	Receita anual	Segmentos de clientes
Marketing de mídia social	US $ 2,3 bilhões	Tecnologia, varejo
Marketing de desempenho	US $ 1,9 bilhão	Comércio eletrônico, finanças
Marketing de conteúdo	US $ 2,5 bilhões	Entretenimento, bens de consumo

Planejamento e compra de mídia

Omnicom gerencia US $ 22,4 bilhões em investimentos de compra de mídia anualmente em várias plataformas.

• Compra de mídia programática
• Posicionamento tradicional da mídia
• Estratégia de mídia entre plataformas
• Segurança avançada de público -alvo

Produção de conteúdo criativo

A produção de conteúdo criativo gera US $ 3,8 bilhões em receita anual para o Omnicom Group em 2023.

Tipo de conteúdo	Receita anual	Volume de produção
Conteúdo de vídeo	US $ 1,5 bilhão	12.000 produções
Conteúdo digital	US $ 1,2 bilhão	18.000 ativos digitais
Campanhas multimídia	US $ 1,1 bilhão	6.500 campanhas integradas

Omnicom Group Inc. (OMC) - Modelo de negócios: Recursos -chave

Talentos criativos e profissionais de design

A partir de 2023, o Omnicom Group emprega aproximadamente 77.900 profissionais em todo o mundo. A força de trabalho da empresa inclui:

Categoria profissional	Número de funcionários
Profissionais criativos	38,950
Especialistas em design	12,600
Especialistas em marketing digital	15,350

Plataformas avançadas de tecnologia de marketing

A infraestrutura tecnológica da Omnicom inclui:

• Plataforma Digital Omni
• Tecnologia de marketing de precisão
• Sistemas de análise orientados a IA

Investimento em tecnologia	Gastos anuais
Orçamento de tecnologia de P&D	US $ 287 milhões
Desenvolvimento da plataforma digital	US $ 124 milhões

Extensa rede de agências globais

Redução de presença global:

Região	Número de agências
América do Norte	187
Europa	142
Ásia -Pacífico	96
América latina	53

Sistemas de gerenciamento de relacionamento com clientes

Principais investimentos em tecnologia de CRM:

• Salesforce Enterprise Platform
• Sistemas de integração de CRM personalizados
• Infraestrutura de gerenciamento de dados do cliente

Investimento de CRM	Alocação anual
Gastos com tecnologia de CRM	US $ 76 milhões

Recursos de dados e análises proprietários

Detalhes da infraestrutura de análise:

Recurso de dados	Métrica quantitativa
Bancos de dados de consumidores proprietários	2,7 milhões de perfis de consumidor exclusivos
Processamento anual de dados	3.2 Petabytes
Modelos de aprendizado de máquina	127 modelos preditivos ativos

Omnicom Group Inc. (OMC) - Modelo de Negócios: Proposições de Valor

Soluções de comunicação de marketing integradas

O Omnicom Group gerou US $ 14,3 bilhões em receita em 2022, com soluções integradas de comunicação de marketing abrangendo vários setores.

Categoria de serviço	Contribuição da receita
Anúncio	42.5%
Marketing digital	29.3%
Relações Públicas	13.2%
Comunicação especializada	15%

Estratégias de engajamento da marca multicanal

O Omnicom atende mais de 5.000 clientes em 100 países, com abordagens estratégicas de engajamento multicanal.

• Marketing de mídia social
• Marketing de conteúdo
• Marketing de desempenho
• Design de experiência da marca

Experiência criativa e estratégica global

Emprega mais de 80.000 profissionais em toda a rede global, com experiência em mais de 200 agências especializadas.

Recursos inovadores de marketing digital

A receita de marketing digital atingiu US $ 4,19 bilhões em 2022, representando 29,3% da receita total.

Segmento de marketing digital	Investimento
Tecnologias de marketing de IA	US $ 312 milhões
Plataformas de análise de dados	US $ 276 milhões

Abordagens de marketing personalizadas focadas no cliente

Taxa média de retenção de clientes: 87,5% em todo o portfólio global.

• Estratégias de marketing personalizadas
• Soluções específicas do setor
• Estruturas de comunicação personalizadas

Omnicom Group Inc. (OMC) - Modelo de Negócios: Relacionamentos do Cliente

Parcerias estratégicas de longo prazo

O Omnicom Group mantém parcerias estratégicas com mais de 5.000 clientes globais em vários setores. Os 100 principais clientes da empresa representam aproximadamente 45% da receita total em 2023.

Segmento de cliente	Número de parcerias de longo prazo	Duração média da parceria
Fortune 500 empresas	237	8,5 anos
Corporações multinacionais globais	412	6,7 anos
Empresas do mercado intermediário	1,876	4,3 anos

Equipes de gerenciamento de contas dedicadas

O Omnicom aloca equipes especializadas em gerenciamento de contas para clientes, com um tamanho médio de equipe de 7 a 12 profissionais por conta principal.

• Taxa média de retenção de clientes: 87,6%
• Número de gerentes de conta dedicados: 2.345
• Anos médios de experiência do setor por gerente de contas: 12,3 anos

Soluções de marketing personalizadas

Em 2023, a Omnicom investiu US $ 214 milhões em plataformas personalizadas de tecnologia de marketing e análise de dados.

Investimento em tecnologia de personalização	Quantia
Plataformas de análise de dados	US $ 87,5 milhões
Ferramentas de personalização orientadas a IA	US $ 62,3 milhões
Tecnologias de segmentação de clientes	US $ 64,2 milhões

Interações com o cliente orientado a desempenho

O Omnicom implementa modelos de remuneração baseados em desempenho para 68% de seus compromissos de clientes.

• Bônus de desempenho médio: 12-18% do valor do projeto
• Clientes com contratos vinculados ao desempenho: 1.342
• Métricas médias de melhoria de desempenho: 22,7%

Comunicação contínua e colaboração

A empresa realiza análises trimestrais de negócios com 92% de seus clientes estratégicos, utilizando plataformas avançadas de colaboração.

Canal de comunicação	Freqüência	Cobertura do cliente
Revisões de negócios trimestrais	4 vezes por ano	92% dos clientes
Relatórios de desempenho mensais	12 vezes por ano	76% dos clientes
Painéis digitais em tempo real	Contínuo	65% dos clientes

Omnicom Group Inc. (OMC) - Modelo de Negócios: Canais

Equipes de vendas diretas

O Omnicom Group emprega 74.300 funcionários nos escritórios globais a partir de 2023. A estrutura da equipe de vendas direta inclui:

Região	Tamanho da equipe de vendas	Contribuição da receita
América do Norte	42.500 funcionários	US $ 6,2 bilhões
Europa	21.600 funcionários	US $ 3,8 bilhões
Ásia-Pacífico	10.200 funcionários	US $ 1,5 bilhão

Plataformas de marketing digital

Receita dos canais digitais em 2023: US $ 4,3 bilhões

• Plataformas de publicidade programática
• Ferramentas de marketing de mídia social
• Plataformas de análise de dados

Conferências e eventos do setor

Participação anual do evento: 87 principais conferências do setor

Tipo de conferência	Número de eventos	Alcance estimado
Tecnologia de marketing	34	52.000 participantes
Inovação publicitária	28	41.500 participantes
Cúpula de mídia digital	25	38.000 participantes

Portfólio online e estudos de caso

Métricas de portfólio online:

• Estudos de caso total publicados: 456
• Tráfego do site: 1,2 milhão de visitantes mensais
• Tempo médio de engajamento do estudo de caso: 4,7 minutos

Plataformas de redes profissionais

Estatísticas profissionais de engajamento de redes:

Plataforma	Contagem de seguidores	Taxa de engajamento
LinkedIn	215.000 seguidores	3.2%
Twitter	98.500 seguidores	2.1%
Instagram	45.000 seguidores	1.8%

Omnicom Group Inc. (OMC) - Modelo de negócios: segmentos de clientes

FORTUNE 500 empresas

O Omnicom Group atende a 74 empresas da Fortune 500 como clientes em vários setores.

Segmento da indústria	Número de clientes da Fortune 500
Tecnologia	12
Bens de consumo	18
Serviços financeiros	22
Assistência médica	10
Automotivo	12

Marcas de consumo globais

O Omnicom gerencia marketing para 45 marcas de consumidores globais com receitas anuais superiores a US $ 1 bilhão cada.

• Coca Cola
• PepsiCo
• Nike
• McDonald's
• Maçã

Empresas de tecnologia

O setor de tecnologia representa 22% do portfólio total de clientes da Omnicom.

Categoria de cliente de tecnologia	Contagem de clientes
Empresas de software	38
Fabricantes de hardware	22
Serviços em nuvem	15

Instituições de Serviços Financeiros

Os clientes de serviços financeiros geram US $ 1,2 bilhão em receita anual para a Omnicom.

• JPMorgan Chase
• Bank of America
• Wells Fargo
• Citigroup

Organizações de entretenimento e mídia

O segmento de mídia e entretenimento compreende 17% da base de clientes da Omnicom.

Setor de mídia	Representação do cliente
Plataformas de streaming	12
Redes de televisão	8
Estúdios de cinema	6

Omnicom Group Inc. (OMC) - Modelo de negócios: estrutura de custos

Compensação de funcionários e aquisição de talentos

Em 2023, o Omnicom Group registrou despesas totais de remuneração de funcionários de US $ 8,56 bilhões. O número de funcionários da empresa era de aproximadamente 64.200 funcionários em todo o mundo.

Categoria de despesa	Valor ($)
Salários e salários	6,420,000,000
Benefícios e planos de aposentadoria	1,240,000,000
Recrutamento e treinamento	320,000,000

Tecnologia e infraestrutura digital

O Omnicom investiu US $ 412 milhões em tecnologia e infraestrutura digital em 2023.

• Manutenção de infraestrutura de TI: US $ 178 milhões
• Software e ferramentas digitais: US $ 156 milhões
• Investimentos de segurança cibernética: US $ 78 milhões

Manutenção de escritório e espaço de trabalho

As despesas totais relacionadas à área de trabalho em 2023 foram de US $ 340 milhões.

Despesa de espaço de trabalho	Valor ($)
Alugar e arrendar	220,000,000
Utilitários e manutenção	75,000,000
Equipamento de escritório	45,000,000

Marketing e desenvolvimento de negócios

As despesas de marketing e desenvolvimento de negócios totalizaram US $ 687 milhões em 2023.

• Custos de aquisição de clientes: US $ 245 milhões
• Campanhas de marketing: US $ 312 milhões
• Atividades de desenvolvimento de negócios: US $ 130 milhões

Investimentos de pesquisa e inovação

Omnicom alocou US $ 276 milhões à pesquisa e inovação em 2023.

Categoria de inovação	Valor ($)
Inovação digital	156,000,000
Pesquisa criativa	82,000,000
Tecnologia em P&D	38,000,000

Omnicom Group Inc. (OMC) - Modelo de negócios: fluxos de receita

Comissões de campanha publicitária

Em 2022, o Omnicom Group registrou receita total de US $ 14,32 bilhões. As comissões de campanha publicitária representaram uma parcela significativa dessa receita.

Fonte de receita	2022 quantidade	Porcentagem da receita total
Comissões de campanha publicitária	US $ 5,76 bilhões	40.2%

Taxas de compra e planejamento de mídia

Os serviços de compra e planejamento de mídia geraram receita substancial para o Omnicom Group.

Receita de serviços de mídia	2022 quantidade
Taxas de compra de mídia	US $ 3,44 bilhões
Taxas de planejamento de mídia	US $ 2,18 bilhões

Serviços de consultoria estratégica

O segmento de consultoria estratégica da Omnicom contribuiu para seus fluxos de receita.

• Receita de consultoria estratégica em 2022: US $ 1,92 bilhão
• Valor médio do projeto de consultoria: US $ 475.000

Cobranças de serviço de marketing digital

Os serviços de marketing digital representavam um fluxo de receita crescente para o Omnicom Group.

Serviços de marketing digital	2022 Receita	Crescimento ano a ano
Receita total de marketing digital	US $ 3,86 bilhões	7.5%

Modelos de compensação baseados em desempenho

Os modelos de compensação baseados em desempenho forneceram oportunidades adicionais de receita.

• Receita de bônus de desempenho: US $ 412 milhões
• Porcentagem de bônus de desempenho médio: 8,3%

Repartição total da receita para 2022:

Fluxo de receita	Quantia
Comissões de campanha publicitária	US $ 5,76 bilhões
Taxas de compra e planejamento de mídia	US $ 5,62 bilhões
Serviços de marketing digital	US $ 3,86 bilhões
Serviços de consultoria estratégica	US $ 1,92 bilhão
Remuneração baseada em desempenho	US $ 412 milhões

Omnicom Group Inc. (OMC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Omnicom Group Inc. now, especially after the big merger with Interpublic Group closed on November 26, 2025. The value proposition is built around five key pillars, all anchored by their technology platform, Omni.

Enterprise Generative AI Capability for content at scale

The combined Omnicom Group is positioning itself with enterprise Generative AI capability, which means scaled investment resources are now available to capitalize on existing first-mover partnerships with all the leading frontier AI model providers. This strategy is designed to accelerate the company's ability to reengineer clients' marketing operations for speed, intelligence, and growth. You should know that the Chief Technology Officer outlined its application for agentic frameworks-that's AI-based systems automating complex multistage marketing workflows-across creative and strategy teams to boost both productivity and innovation. This focus is clearly seen in the launch of Omni Plus, the next-generation marketing operating system that unifies vast data assets with generative AI to enhance client service. The goal is to fuse imagination with intelligence to deliver superior personalized content at scale, leveraging the deepest bench of award-winning talent in the industry.

Strongest Media Ecosystem for unified paid, owned, and earned channels

Omnicom claims the strongest media ecosystem, which is now powered by Acxiom RealID from the IPG side, alongside advanced ID-less solutions. This unification is critical for driving value, precision, and measurable growth in a privacy-first world by seamlessly integrating paid, owned, earned, and commerce channels. The media services division, Omnicom Media Group (OMG), demonstrated its strength in 2024 by securing $7.7 billion in client billings, outperforming its nearest competitor by more than $1 billion. Furthermore, OMG achieved an overall client retention rate of 96% across all OMG clients in 2024, defending 74% of its billings in review, far above the industry average of just 32% that same year. Organic growth in Media & Advertising was strong, showing 8.2% in Q2 2025.

Connected Commerce Excellence to link marketing to sales ROI

The value here is direct linkage: Connected Commerce Excellence means Omnicom integrates comprehensive commerce intelligence and capabilities across marketplaces to connect marketing investment directly to sales performance. This is intended to accelerate omnichannel growth and return on investment, or ROI. The company uses its integrated commerce platform, the Flywheel Commerce Cloud, to deliver these data-driven marketing and technology services. However, you should note that this area is still evolving, as Branding & Retail Commerce saw a decline of 16.9% organically in Q2 2025, showing some unevenness in the market segments.

Integrated, data-inspired creative and strategic solutions

This is the foundation, providing data-inspired, creative marketing and sales solutions anchored by the Omni intelligence platform. The strategic focus on efficiency and innovation is reflected in the financial performance following the merger planning. For Q3 2025, Omnicom reported a Non-GAAP adjusted EBITDA margin of 16.1%, a slight improvement over the previous year's margin, which management attributes to disciplined expense management and efficiency gains. The Non-GAAP adjusted diluted Earnings Per Share (EPS) for Q3 2025 was $2.24, beating consensus estimates. The synergy run rate targeted post-combination with IPG is $750 million, which will fuel profitability and EPS growth.

Global reach serving over 5,000 clients in 70+ countries

Omnicom Group Inc. maintains significant global scale, serving over 5,000 clients in more than 70 countries. The combined entity following the November 2025 merger is substantial. While Omnicom employed about 74,900 people as of 2024, the total headcount of the enlarged group is projected to be about 105,000, representing a reduction of about 18% from the combined 128,000 employees at the end of 2024, with 4,000 redundancies announced as part of the immediate restructuring. This consolidation aims to create a more streamlined, powerful structure.

Here's a quick look at some of the key scale and performance metrics as of late 2025:

Metric	Value / Amount	Context / Period
Q3 2025 Revenue	$4.04 billion	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. Diluted EPS	$2.24	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. EBITDA Margin	16.1%	Three Months Ended September 30, 2025
Projected Synergy Run Rate (Post-Merger)	$750 million	Annualized, post-IPG combination
OMG Total New Business Billings (2024)	$7.7 billion	Calendar Year 2024
Total Clients Served	Over 5,000	As of Q2/Q3 2025 reports

The company is definitely focused on integrating these capabilities. Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Relationships

You're looking at how Omnicom Group Inc. keeps its massive client base engaged and growing, which is key when you consider they serve over 5,000 clients across more than 70 countries. The structure is built around dedicated teams and integrated technology.

Dedicated, long-term client service teams embedded globally

Omnicom Group Inc. organizes its client service through specialized, integrated groups. For instance, the formation of the Omnicom Advertising Group (OAG) in 2025 combined top creative networks to ensure clients receive world-class, integrated solutions rather than siloed agency outputs. This structure is designed to deploy talent globally where needed, supported by the Omni operating system, which unifies data and technology across all agencies. The focus is on client-facing people concentrating on servicing their clients, a point reinforced during discussions around the Interpublic Group (IPG) acquisition integration.

High customer retention rates, historically over 95%

Client stickiness is a major feature of the relationship model, especially within the media services division. For Omnicom Media Group (OMG) specifically, the overall client retention rate reached 96% across all OMG clients in 2024. To be fair, defending business in review is tough, but OMG successfully defended 74% of its billings in review in 2024, crushing the industry average of only 32%. One of its networks, PHD, even hit an 83% retention rate in that same year. This high retention signals that clients see sustained value in the partnership.

Here are some key metrics showing the strength of these client relationships:

Metric	Value	Period/Context
Total Clients Served	Over 5,000	As of Q2 2025 reporting
Global Footprint	More than 70 countries	Current operations
OMG Overall Client Retention Rate	96%	Full Year 2024
OMG Billings Defended in Review	74%	Full Year 2024
Industry Average Billings Defense Rate	32%	Full Year 2024

Strategic advisory and consulting on digital transformation

A core part of the advisory role involves guiding clients through digital evolution. Omnicom Group Inc.'s mission is centered on delivering innovative services, which is visibly supported by investments in platforms like OmniPlus, designed to unify data and AI capabilities for precise, personalized campaigns at scale. The company offers a full spectrum including strategic media planning, digital and interactive marketing, and Precision Marketing and data analytics. This focus on advanced capabilities is driving growth in data-centric disciplines.

• Precision Marketing organic growth was 5.0% in Q2 2025.
• Media & Advertising organic growth hit 9.1% in Q3 2025.
• The company is deploying generative AI and agentic capabilities through its Omni platform.

Outcome-based relationships focused on measurable results

The stated mission is simple: deliver effective communications services that drive client success, meaning Omnicom Group Inc. prioritizes measurable results over just creative awards. This is why you see strong organic growth in areas where spending is more measurable, particularly in precision marketing, which helps clients interact with their best customers in a very precise, targeted, measured way. The expectation of strong financial performance, with analysts projecting diluted EPS of approximately $8.59 for the full fiscal year 2025, is directly tied to this client-centric, results-driven approach. The impending combined entity with IPG is explicitly designed to accelerate growth through data, media, creativity, and technology to deliver stronger client outcomes.

Omnicom Group Inc. (OMC) - Canvas Business Model: Channels

You're looking at how Omnicom Group Inc. connects its value proposition to its customers as of late 2025, right after the major Interpublic Group (IPG) acquisition closed on November 26, 2025. The channel strategy is now centered on scale and platform integration.

Global network of agency offices and client-facing teams.

The physical and personnel footprint expanded significantly following the acquisition of IPG. The combined entity is now the world's largest advertising holding company, with a global presence that serves clients across more than 70 countries, where Omnicom Group Inc. previously had over 5,000 clients as of the third quarter of 2025. The expanded organization aims for combined annual revenue approaching $25 billion. The integration involved merging media assets, such as Omnicom Media Group (OMG) with IPG's media assets like UM, Initiative, and Mediahub, to create the world's largest media buying organization.

Here is a look at the scale and performance metrics related to client relationships:

Metric	Value/Amount	Context/Period
Combined Annual Revenue Projection	Approaching $25 billion	Post-IPG Acquisition (Late 2025)
Total Clients	Over 5,000	Q3 2025
Overall Client Retention Rate (OMG)	96%	2024
Billings Retained in Review (OMG)	74%	2024
Industry Average Billings Retained in Review	32%	2024

Proprietary Omni platform for client data and workflow.

The Omni platform is central to Omnicom Group Inc.'s channel delivery, now being enhanced by integrating data assets from the acquired IPG, specifically Acxiom's Real ID solution. This unified approach allows for data intelligence without reliance on third-party cookies. The platform is described as an advanced intelligence platform.

• Leverages 2.6 billion global IDs, powered by Acxiom RealID™.
• Investment in Omni is driving superior business outcomes for clients.
• The platform unifies data, creativity, and technology across workflows.

Direct client pitches and long-term retainer contracts.

Client acquisition and retention are key indicators of the effectiveness of direct engagement channels. The company secured significant new business wins in the third quarter of 2025, including American Express and Porsche, which underscores client trust in Omnicom Group Inc.'s value proposition. The retention success of Omnicom Media Group (OMG) in 2024, defending 74% of billings in review, points to strong long-term contract stability for that division. The company's Q3 2025 organic growth was 2.6%, with Media & Advertising growing organically by 9.1%.

Industry events like CES for new product launches (Omni+ in Jan 2026).

Major industry events serve as a critical channel for showcasing platform evolution and new capabilities directly to the market and clients. Omnicom Group Inc. has publicly signaled a major product launch event through this channel. You should plan for the unveiling of the next generation of the Omni platform at the upcoming industry gathering.

• Launch of next generation of Omni, named Omni Plus, is planned for CES 2026.
• Omni Plus is described as a next-generation marketing operating system that unifies data assets with generative AI.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Segments

You're looking at the client base for Omnicom Group Inc. as of late 2025, right in the middle of a massive industry shift with the pending Interpublic Group merger. Honestly, the customer segments are defined by scale, global reach, and the need for specialized marketing execution.

Omnicom Group Inc. serves a massive client roster, specifically working with over 5,000 clients across more than 70 countries globally. This scale suggests a heavy reliance on the largest spenders in the world, which are typically the global blue-chip corporations with the deepest pockets for marketing and communications.

The core of their client base consists of large-scale media spenders. In 2024, the Media & Advertising discipline was the largest revenue driver, making up 54% of revenue. This focus on media buying and planning is clearly where the biggest budgets flow. The Omnicom Media Group (OMG) secured $7.7 billion in total new business billings in 2024, significantly outperforming competitors.

These large clients are multinational by nature. Geographically, Omnicom generates more than one half of its revenue from North America, and nearly 30% from Europe. Strong regional performance in the third quarter of 2025 included the United States growing at 4.6% and Latin America surging by 27.3%.

You also have clients requiring specialized services, which Omnicom groups into several disciplines. While Media & Advertising is the largest, the performance of these specialized segments varies, showing where client investment is shifting in 2025.

Here's a quick look at how the key disciplines performed in terms of organic growth in the third quarter of 2025 compared to the third quarter of 2024:

Discipline	Q3 2025 Organic Growth (YoY)	2024 Revenue Share
Media & Advertising	9.1%	54%
Precision Marketing	0.8%	Not specified
Execution & Support	2.0%	Not specified
Healthcare	-1.9% (Decline)	Not specified
Public Relations	-7.5% (Decline)	Not specified

The data shows that clients are still heavily invested in media and advertising, but specialized areas like Healthcare saw a slight contraction in organic growth at -1.9% in Q3 2025. Still, Omnicom Media Group demonstrated strong client loyalty in 2024 with a 74% retention rate, well above the industry average of 32%. Major new client wins in 2024 included names like Amazon and Goldman Sachs.

The customer base is segmented by the type of service required, which Omnicom structures around these core needs:

• Global blue-chip corporations with multi-market needs.
• Large-scale media buyers across all major consumer sectors.
• Clients needing data-driven Precision Marketing solutions.
• Companies requiring specific sector expertise, like Healthcare marketing.
• Multinational firms operating across the 70+ countries Omnicom serves.

Finance: draft a pro-forma revenue split for the combined OMC/IPG entity for Q4 2025 by next Tuesday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Cost Structure

The cost structure for Omnicom Group Inc. is heavily weighted toward personnel, which is typical for a service-based holding company. The largest component is the Salary and related service costs, which are directly tied to revenue generation and service delivery across its global agencies.

For the third quarter of 2025, Salary and service costs reached $2,921.5 million. This represented a year-over-year increase of 4.5%, or $125.5 million, compared to the third quarter of 2024. These costs encompass employee compensation, benefits, and freelance labor.

A significant, non-recurring element impacting the third quarter of 2025 costs was related to the pending acquisition of The Interpublic Group of Companies, Inc. (IPG). These one-time costs are separated for clearer operational performance analysis.

• Acquisition related costs (Q3 2025): $60.8 million
• Repositioning costs (Q3 2025), primarily severance: $38.6 million
• Total one-time costs for Q3 2025: $99.4 million

These one-time costs, totaling $99.4 million in Q3 2025, decreased the reported operating margin by 2.4 percentage points for that quarter.

Ongoing capital expenditure is directed toward maintaining and enhancing the firm's technological backbone, including strategic platforms like Omni+. For the first six months of 2025, Omnicom Group Inc. reported capital expenditures of $71.6 million.

Media inventory costs represent a substantial flow-through expense. While these amounts are billed back to clients and do not significantly impact the net revenue or operating margin, they are a major component of the gross transaction volume. The Media & Advertising segment, which relies heavily on media inventory, showed strong organic growth of 9.1% in Q3 2025. Omnicom's reported organic growth figure does not exclude these pass-through costs.

Fixed overhead costs, such as occupancy, are less volatile than personnel costs but still represent a material outlay. For the first quarter of 2025, Occupancy and other costs were $314.6 million.

Here is a breakdown of key expense components from the third quarter of 2025 compared to the prior year period, based on reported operating expenses:

Cost Category	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Total Operating Expenses	$3,507.0	$3,282.5 (Calculated: $3,507.0 - $224.5 increase)
Salary and Service Costs	$2,921.5	$2,796.0 (Calculated: $2,921.5 - $125.5 increase)
Acquisition & Repositioning Costs (Non-recurring)	$99.4	$0.0 (Excluding these specific costs in prior period)

The company's Selling, General and Administrative (SG&A) expenses also saw a significant jump in Q3 2025, reaching $163.5 million, which included the aforementioned acquisition-related costs.

For the first half of 2025, total discretionary spending was $641.6 million, down from $1.5 billion in the first half of 2024, which had included $790.3 million for acquisitions of businesses and affiliates.

Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Revenue Streams

The revenue streams for Omnicom Group Inc. are fundamentally tied to the fees generated from its diverse portfolio of advertising, marketing, and communications services, which are delivered across its various agencies and platforms.

A significant portion of Omnicom Group Inc.'s top line comes from fees and commissions from integrated marketing and sales services. This encompasses the broad spectrum of creative development, strategic consulting, public relations, and execution support that the company provides to its global client base. The overall health of this stream is reflected in the company's top-line performance.

Another core component is derived from media buying commissions and programmatic media fees, largely driven by the performance of the Media & Advertising discipline. This area has shown particular strength, indicating robust client investment in media placement and digital execution.

For the third quarter of 2025, Omnicom Group Inc. reported a total revenue of $4.04 billion. This figure represents the total income generated before subtracting operating expenses. The underlying momentum in the business is captured by the organic growth rate, which for Q3 2025 was 2.6%.

Looking forward, the expectation for the full-year 2025 Non-GAAP Adjusted EBITA margin was set at 15.6%, suggesting a slight improvement over the prior year's margin.

You can see how the different service disciplines, which map directly to these revenue streams, performed in the most recent reported quarter:

Revenue Stream Proxy (Discipline)	Q3 2025 Organic Growth Rate	Notes on Revenue Component
Media & Advertising	9.1%	Directly relates to media buying commissions and programmatic fees.
Execution & Support	2.0%	Part of integrated marketing and sales services fees.
Precision Marketing	0.8%	Part of integrated marketing and sales services fees.
Healthcare	-1.9%	Represents revenue from healthcare-focused services.
Public Relations	-7.5%	Represents revenue from public relations services.

The composition of revenue is also hinted at by the cost structure, where third-party service costs, which include costs billed back to clients for media and production when Omnicom acts as principal, increased by 21.8% to $955.6 million in Q3 2025.

Here are the key financial snapshots for the period:

• Q3 2025 Total Revenue: $4,037.1 million.
• Q3 2025 Organic Revenue Growth: 2.6%.
• Full-Year 2025 Expected Non-GAAP Adjusted EBITA Margin: 15.6%.
• Q3 2025 Adjusted EBITA Margin: 16.1%.
• Media & Advertising Organic Growth (Q3 2025): 9.1%.

Finance: update the full-year 2025 margin projection based on Q3 actuals by next Tuesday.