OMNICOM GROUP Inc. (OMC): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la publicité et du marketing mondiaux, Omnicom Group Inc. (OMC) est une puissance de l'innovation créative et de la communication stratégique. Ce conglomérat multinational a magistralement tissé un modèle commercial complexe qui couvre les continents, tirant parti d'un réseau complexe d'agences de renommée mondiale comme TBWA, DDB et BBDO. En mélangeant de manière transparente les technologies numériques de pointe, des informations stratégiques et des talents créatifs inégalés, Omnicom s'est positionné comme une force transformatrice dans le paysage marketing, offrant des solutions intégrées qui stimulent l'engagement de la marque et la croissance des entreprises pour certaines des sociétés les plus prestigieuses du monde.

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: partenariats clés

Réseaux mondiaux de publicité et de marketing

Omnicom Group fonctionne à travers trois principaux réseaux publicitaires mondiaux:

Réseau	Fondé	Bureaux mondiaux	Revenus annuels (2022)
TBWA dans le monde entier	1970	285	1,2 milliard de dollars
DDB dans le monde	1949	242	1,1 milliard de dollars
BBDO dans le monde entier	1928	289	1,3 milliard de dollars

Technologie et plateformes de médias numériques

Les partenariats technologiques clés comprennent:

• Google Cloud Platform
• Microsoft Azure
• Services Web Amazon
• Salesforce
• Adobe Creative Cloud

Agences de création stratégiques du monde entier

Région	Nombre d'agences partenaires	Couverture
Amérique du Nord	127	États-Unis, Canada
Europe	98	Royaume-Uni, Allemagne, France
Asie-Pacifique	76	Chine, Japon, Australie

Analyses de données et sociétés de recherche

Partenariats avec les principales organisations de recherche:

• Nielsen Holdings
• Groupe de kantar
• Ipsos
• Gfk

Sociétés d'achat et de planification de médias

Partenaire médiatique	Portée mondiale	Dépenses des médias annuels gérés
Groupe de médias Omnicom	85 pays	45,2 milliards de dollars
Cœurs & Science	42 pays	22,7 milliards de dollars
Réseau de doctorat	36 pays	18,5 milliards de dollars

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: activités clés

Développement de campagne publicitaire

Omnicom Group génère 14,3 milliards de dollars de revenus annuels de campagne publicitaire à partir de 2023. La société opère par le biais de plus de 1 500 agences de publicité dans le monde.

Type de campagne	Revenus annuels	Portée mondiale
Campagnes multicanaux	5,6 milliards de dollars	85 pays
Campagnes publicitaires numériques	4,2 milliards de dollars	65 pays
Campagnes médiatiques traditionnelles	4,5 milliards de dollars	55 pays

Conseil de stratégie de marque

OMNICOM fournit des services de conseil en stratégie de marque dans plus de 150 industries avec plus de 12 000 consultants stratégiques.

• Services de développement de marque stratégiques
• Analyse des études de marché
• Génération des informations des consommateurs
• Stratégies de positionnement de la marque

Services de marketing numérique

Les services de marketing numérique génèrent 6,7 milliards de dollars de revenus annuels pour le groupe Omnicom en 2023.

Catégorie de service numérique	Revenus annuels	Segments du client
Marketing des médias sociaux	2,3 milliards de dollars	Technologie, vente au détail
Marketing de performance	1,9 milliard de dollars	Commerce électronique, finance
Marketing de contenu	2,5 milliards de dollars	Divertissement, biens de consommation

Planification et achat des médias

Omnicom gère 22,4 milliards de dollars de médias achetant des investissements par an sur plusieurs plateformes.

• Achat de médias programmatiques
• Placement médiatique traditionnel
• Stratégie médiatique multiplateforme
• Ciblage avancé du public

Production de contenu créatif

La production de contenu créatif génère 3,8 milliards de dollars de revenus annuels pour le groupe Omnicom en 2023.

Type de contenu	Revenus annuels	Volume de production
Contenu vidéo	1,5 milliard de dollars	12 000 productions
Contenu numérique	1,2 milliard de dollars	18 000 actifs numériques
Campagnes multimédias	1,1 milliard de dollars	6 500 campagnes intégrées

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: Ressources clés

Talent créatif et professionnels du design

En 2023, Omnicom Group emploie environ 77 900 professionnels dans le monde. La main-d'œuvre de l'entreprise comprend:

Catégorie professionnelle	Nombre d'employés
Professionnels créatifs	38,950
Spécialistes du design	12,600
Experts en marketing numérique	15,350

Plateformes de technologie marketing avancée

L'infrastructure technologique d'Omnicom comprend:

• Plateforme OMNI numérique
• Technologie de marketing de précision
• Systèmes d'analyse dirigés par l'IA

Investissement technologique	Dépenses annuelles
Budget technologique de R&D	287 millions de dollars
Développement de plate-forme numérique	124 millions de dollars

Réseau des agences mondiales étendues

Répartition mondiale de la présence:

Région	Nombre d'agences
Amérique du Nord	187
Europe	142
Asie-Pacifique	96
l'Amérique latine	53

Systèmes de gestion des relations avec les clients

Investissements clés de la technologie CRM:

• Salesforce Enterprise Plateforme
• Systèmes d'intégration CRM personnalisés
• Infrastructure de gestion des données des clients

Investissement CRM	Allocation annuelle
Dépenses technologiques CRM	76 millions de dollars

Capacités de données et d'analyse propriétaires

Détails de l'infrastructure analytique:

Ressource de données	Métrique quantitative
Bases de données de consommation propriétaires	2,7 millions de profils de consommateurs uniques
Traitement annuel des données	3.2 pétaoctets
Modèles d'apprentissage automatique	127 modèles prédictifs actifs

Omnicom Group Inc. (OMC) - Modèle d'entreprise: propositions de valeur

Solutions de communication marketing intégrées

Omnicom Group a généré 14,3 milliards de dollars de revenus en 2022, avec des solutions de communication marketing intégrées couvrant plusieurs secteurs.

Catégorie de service	Contribution des revenus
Publicité	42.5%
Marketing numérique	29.3%
Relations publiques	13.2%
Communication spécialisée	15%

Stratégies d'engagement de la marque multicanal

Omnicom dessert plus de 5 000 clients dans 100 pays, avec des approches stratégiques d'engagement multicanal.

• Marketing des médias sociaux
• Marketing de contenu
• Marketing de performance
• Conception de l'expérience de la marque

Expertise créative et stratégique mondiale

Emploie plus de 80 000 professionnels dans le réseau mondial, avec une expertise dans plus de 200 agences spécialisées.

Capacités innovantes de marketing numérique

Les revenus de marketing numérique ont atteint 4,19 milliards de dollars en 2022, ce qui représente 29,3% des revenus totaux.

Segment de marketing numérique	Investissement
Technologies marketing de l'IA	312 millions de dollars
Plateformes d'analyse de données	276 millions de dollars

Approches marketing axées sur le client personnalisé

Taux de rétention de la clientèle moyenne: 87,5% sur le portefeuille mondial.

• Stratégies de marketing personnalisées
• Solutions spécifiques à l'industrie
• Cadres de communication sur mesure

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: relations avec les clients

Partenariats stratégiques à long terme

Omnicom Group entretient des partenariats stratégiques avec plus de 5 000 clients mondiaux dans plusieurs secteurs. Les 100 meilleurs clients de l'entreprise représentent environ 45% des revenus totaux en 2023.

Segment client	Nombre de partenariats à long terme	Durée du partenariat moyen
Fortune 500 Companies	237	8,5 ans
Corporations multinationales mondiales	412	6,7 ans
Entreprises de marché intermédiaire	1,876	4,3 ans

Équipes de gestion des comptes dédiés

Omnicom alloue des équipes de gestion de compte spécialisées pour les clients, avec une taille d'équipe moyenne de 7-12 professionnels par compte majeur.

• Taux moyen de rétention de la clientèle: 87,6%
• Nombre de gestionnaires de compte dédiés: 2 345
• Années moyennes d'expérience de l'industrie par gestionnaire de compte: 12,3 ans

Solutions de marketing personnalisées

En 2023, Omnicom a investi 214 millions de dollars dans des plateformes de technologie marketing personnalisée et d'analyse de données.

Investissement technologique de personnalisation	Montant
Plateformes d'analyse de données	87,5 millions de dollars
Outils de personnalisation axés sur l'IA	62,3 millions de dollars
Technologies de segmentation des clients	64,2 millions de dollars

Interactions client axées sur les performances

OMNICOM implémente des modèles de rémunération basés sur les performances pour 68% de ses engagements clients.

• Bonus de performance moyen: 12-18% de la valeur du projet
• Clients avec des contrats liés aux performances: 1 342
• Mesures moyennes d'amélioration des performances: 22,7%

Communication et collaboration continues

La société procède à des examens commerciaux trimestriels avec 92% de ses clients stratégiques, en utilisant des plateformes de collaboration avancées.

Canal de communication	Fréquence	Couverture client
Avis sur les entreprises trimestrielles	4 fois par an	92% des clients
Rapports de performance mensuels	12 fois par an	76% des clients
Tableaux de bord numériques en temps réel	Continu	65% des clients

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: canaux

Équipes de vente directes

Omnicom Group emploie 74 300 employés dans les bureaux mondiaux à partir de 2023. La structure de l'équipe de vente directe comprend:

Région	Taille de l'équipe de vente	Contribution des revenus
Amérique du Nord	42 500 employés	6,2 milliards de dollars
Europe	21 600 employés	3,8 milliards de dollars
Asie-Pacifique	10 200 employés	1,5 milliard de dollars

Plateformes de marketing numérique

Revenus de canaux numériques en 2023: 4,3 milliards de dollars

• Plateformes publicitaires programmatiques
• Outils de marketing des médias sociaux
• Plateformes d'analyse de données

Conférences et événements de l'industrie

Participation annuelle des événements: 87 conférences industrielles majeures

Type de conférence	Nombre d'événements	Portée estimée
Technologie marketing	34	52 000 participants
Innovation publicitaire	28	41 500 participants
Sommet des médias numériques	25	38 000 participants

Portfolio en ligne et études de cas

Métriques de portefeuille en ligne:

• Études de cas totales publiées: 456
• Trafic de site Web: 1,2 million de visiteurs mensuels
• Temps d'engagement moyen des études de cas: 4,7 minutes

Plateformes de réseautage professionnels

Statistiques de l'engagement de réseautage professionnel:

Plate-forme	Nombre de suiveurs	Taux d'engagement
Liendin	215 000 abonnés	3.2%
Gazouillement	98 500 abonnés	2.1%
Instagram	45 000 abonnés	1.8%

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: segments de clientèle

Fortune 500 sociétés

Omnicom Group dessert 74 entreprises du Fortune 500 en tant que clients dans plusieurs secteurs.

Segment de l'industrie	Nombre de clients Fortune 500
Technologie	12
Biens de consommation	18
Services financiers	22
Soins de santé	10
Automobile	12

Marques de consommation mondiales

OMNICOM gère le marketing pour 45 marques de consommation mondiales avec des revenus annuels dépassant 1 milliard de dollars chacun.

• Coca-cola
• Pepsico
• Nike
• McDonald's
• Pomme

Entreprises technologiques

Le secteur de la technologie représente 22% du portefeuille total des clients d'Omnicom.

Catégorie de clients technologiques	Compte de clientèle
Logiciels	38
Fabricants de matériel	22
Services cloud	15

Institutions de services financiers

Les clients des services financiers génèrent 1,2 milliard de dollars de revenus annuels pour Omnicom.

• JPMorgan Chase
• Banque d'Amérique
• Wells Fargo
• Citigroup

Organisations de divertissement et de médias

Le segment des médias et du divertissement représente 17% de la clientèle d'Omnicom.

Secteur des médias	Représentation du client
Plates-formes de streaming	12
Réseaux de télévision	8
Studios de cinéma	6

Omnicom Group Inc. (OMC) - Modèle d'entreprise: Structure des coûts

Compensation des employés et acquisition de talents

En 2023, le groupe Omnicom a déclaré des frais totaux de rémunération des employés de 8,56 milliards de dollars. Les effectifs de l'entreprise étaient environ 64 200 employés dans le monde.

Catégorie de dépenses	Montant ($)
Salaires et salaires	6,420,000,000
Plans d'avantages et de retraite	1,240,000,000
Recrutement et formation	320,000,000

Technologie et infrastructure numérique

Omnicom a investi 412 millions de dollars dans la technologie et les infrastructures numériques en 2023.

• Maintenance des infrastructures informatiques: 178 millions de dollars
• Outils logiciels et numériques: 156 millions de dollars
• Investissements en cybersécurité: 78 millions de dollars

Entretien de bureau et d'espace de travail

Les dépenses totales liées à l'espace de travail pour 2023 étaient de 340 millions de dollars.

Dépenses de l'espace de travail	Montant ($)
Loyer et location	220,000,000
Services publics et maintenance	75,000,000
Matériel de bureau	45,000,000

Marketing et développement commercial

Les frais de marketing et de développement commercial ont totalisé 687 millions de dollars en 2023.

• Coûts d'acquisition des clients: 245 millions de dollars
• Campagnes marketing: 312 millions de dollars
• Activités de développement commercial: 130 millions de dollars

Investissements de recherche et d'innovation

Omnicom a alloué 276 millions de dollars à la recherche et à l'innovation en 2023.

Catégorie d'innovation	Montant ($)
Innovation numérique	156,000,000
Recherche créative	82,000,000
R&D technologique	38,000,000

OMNICOM GROUP Inc. (OMC) - Modèle d'entreprise: Strots de revenus

Commissions de campagne publicitaire

En 2022, le groupe Omnicom a déclaré un chiffre d'affaires total de 14,32 milliards de dollars. Les commissions de campagne publicitaire représentaient une partie importante de ces revenus.

Source de revenus	2022 Montant	Pourcentage du total des revenus
Commissions de campagne publicitaire	5,76 milliards de dollars	40.2%

Frais d'achat et de planification des médias

Les services d'achat et de planification des médias ont généré des revenus substantiels pour le groupe Omnicom.

Revenus de services médiatiques	2022 Montant
Frais d'achat de médias	3,44 milliards de dollars
Frais de planification des médias	2,18 milliards de dollars

Services de conseil stratégique

Le segment du conseil stratégique d'Omnicom a contribué à ses sources de revenus.

• Revenus de conseil stratégique en 2022: 1,92 milliard de dollars
• Valeur du projet de conseil moyen: 475 000 $

Frais de service de marketing numérique

Les services de marketing numérique représentaient une source de revenus croissante pour le groupe Omnicom.

Services de marketing numérique	2022 Revenus	Croissance d'une année à l'autre
Revenus de marketing numérique total	3,86 milliards de dollars	7.5%

Modèles de rémunération basés sur les performances

Les modèles de rémunération basés sur les performances ont fourni des opportunités de revenus supplémentaires.

• Revenus de bonus de performance: 412 millions de dollars
• Pourcentage de bonus de performance moyen: 8,3%

Répartition totale des revenus pour 2022:

Flux de revenus	Montant
Commissions de campagne publicitaire	5,76 milliards de dollars
Frais d'achat et de planification des médias	5,62 milliards de dollars
Services de marketing numérique	3,86 milliards de dollars
Services de conseil stratégique	1,92 milliard de dollars
Compensation basée sur la performance	412 millions de dollars

Omnicom Group Inc. (OMC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Omnicom Group Inc. now, especially after the big merger with Interpublic Group closed on November 26, 2025. The value proposition is built around five key pillars, all anchored by their technology platform, Omni.

Enterprise Generative AI Capability for content at scale

The combined Omnicom Group is positioning itself with enterprise Generative AI capability, which means scaled investment resources are now available to capitalize on existing first-mover partnerships with all the leading frontier AI model providers. This strategy is designed to accelerate the company's ability to reengineer clients' marketing operations for speed, intelligence, and growth. You should know that the Chief Technology Officer outlined its application for agentic frameworks-that's AI-based systems automating complex multistage marketing workflows-across creative and strategy teams to boost both productivity and innovation. This focus is clearly seen in the launch of Omni Plus, the next-generation marketing operating system that unifies vast data assets with generative AI to enhance client service. The goal is to fuse imagination with intelligence to deliver superior personalized content at scale, leveraging the deepest bench of award-winning talent in the industry.

Strongest Media Ecosystem for unified paid, owned, and earned channels

Omnicom claims the strongest media ecosystem, which is now powered by Acxiom RealID from the IPG side, alongside advanced ID-less solutions. This unification is critical for driving value, precision, and measurable growth in a privacy-first world by seamlessly integrating paid, owned, earned, and commerce channels. The media services division, Omnicom Media Group (OMG), demonstrated its strength in 2024 by securing $7.7 billion in client billings, outperforming its nearest competitor by more than $1 billion. Furthermore, OMG achieved an overall client retention rate of 96% across all OMG clients in 2024, defending 74% of its billings in review, far above the industry average of just 32% that same year. Organic growth in Media & Advertising was strong, showing 8.2% in Q2 2025.

Connected Commerce Excellence to link marketing to sales ROI

The value here is direct linkage: Connected Commerce Excellence means Omnicom integrates comprehensive commerce intelligence and capabilities across marketplaces to connect marketing investment directly to sales performance. This is intended to accelerate omnichannel growth and return on investment, or ROI. The company uses its integrated commerce platform, the Flywheel Commerce Cloud, to deliver these data-driven marketing and technology services. However, you should note that this area is still evolving, as Branding & Retail Commerce saw a decline of 16.9% organically in Q2 2025, showing some unevenness in the market segments.

Integrated, data-inspired creative and strategic solutions

This is the foundation, providing data-inspired, creative marketing and sales solutions anchored by the Omni intelligence platform. The strategic focus on efficiency and innovation is reflected in the financial performance following the merger planning. For Q3 2025, Omnicom reported a Non-GAAP adjusted EBITDA margin of 16.1%, a slight improvement over the previous year's margin, which management attributes to disciplined expense management and efficiency gains. The Non-GAAP adjusted diluted Earnings Per Share (EPS) for Q3 2025 was $2.24, beating consensus estimates. The synergy run rate targeted post-combination with IPG is $750 million, which will fuel profitability and EPS growth.

Global reach serving over 5,000 clients in 70+ countries

Omnicom Group Inc. maintains significant global scale, serving over 5,000 clients in more than 70 countries. The combined entity following the November 2025 merger is substantial. While Omnicom employed about 74,900 people as of 2024, the total headcount of the enlarged group is projected to be about 105,000, representing a reduction of about 18% from the combined 128,000 employees at the end of 2024, with 4,000 redundancies announced as part of the immediate restructuring. This consolidation aims to create a more streamlined, powerful structure.

Here's a quick look at some of the key scale and performance metrics as of late 2025:

Metric	Value / Amount	Context / Period
Q3 2025 Revenue	$4.04 billion	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. Diluted EPS	$2.24	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. EBITDA Margin	16.1%	Three Months Ended September 30, 2025
Projected Synergy Run Rate (Post-Merger)	$750 million	Annualized, post-IPG combination
OMG Total New Business Billings (2024)	$7.7 billion	Calendar Year 2024
Total Clients Served	Over 5,000	As of Q2/Q3 2025 reports

The company is definitely focused on integrating these capabilities. Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Relationships

You're looking at how Omnicom Group Inc. keeps its massive client base engaged and growing, which is key when you consider they serve over 5,000 clients across more than 70 countries. The structure is built around dedicated teams and integrated technology.

Dedicated, long-term client service teams embedded globally

Omnicom Group Inc. organizes its client service through specialized, integrated groups. For instance, the formation of the Omnicom Advertising Group (OAG) in 2025 combined top creative networks to ensure clients receive world-class, integrated solutions rather than siloed agency outputs. This structure is designed to deploy talent globally where needed, supported by the Omni operating system, which unifies data and technology across all agencies. The focus is on client-facing people concentrating on servicing their clients, a point reinforced during discussions around the Interpublic Group (IPG) acquisition integration.

High customer retention rates, historically over 95%

Client stickiness is a major feature of the relationship model, especially within the media services division. For Omnicom Media Group (OMG) specifically, the overall client retention rate reached 96% across all OMG clients in 2024. To be fair, defending business in review is tough, but OMG successfully defended 74% of its billings in review in 2024, crushing the industry average of only 32%. One of its networks, PHD, even hit an 83% retention rate in that same year. This high retention signals that clients see sustained value in the partnership.

Here are some key metrics showing the strength of these client relationships:

Metric	Value	Period/Context
Total Clients Served	Over 5,000	As of Q2 2025 reporting
Global Footprint	More than 70 countries	Current operations
OMG Overall Client Retention Rate	96%	Full Year 2024
OMG Billings Defended in Review	74%	Full Year 2024
Industry Average Billings Defense Rate	32%	Full Year 2024

Strategic advisory and consulting on digital transformation

A core part of the advisory role involves guiding clients through digital evolution. Omnicom Group Inc.'s mission is centered on delivering innovative services, which is visibly supported by investments in platforms like OmniPlus, designed to unify data and AI capabilities for precise, personalized campaigns at scale. The company offers a full spectrum including strategic media planning, digital and interactive marketing, and Precision Marketing and data analytics. This focus on advanced capabilities is driving growth in data-centric disciplines.

• Precision Marketing organic growth was 5.0% in Q2 2025.
• Media & Advertising organic growth hit 9.1% in Q3 2025.
• The company is deploying generative AI and agentic capabilities through its Omni platform.

Outcome-based relationships focused on measurable results

The stated mission is simple: deliver effective communications services that drive client success, meaning Omnicom Group Inc. prioritizes measurable results over just creative awards. This is why you see strong organic growth in areas where spending is more measurable, particularly in precision marketing, which helps clients interact with their best customers in a very precise, targeted, measured way. The expectation of strong financial performance, with analysts projecting diluted EPS of approximately $8.59 for the full fiscal year 2025, is directly tied to this client-centric, results-driven approach. The impending combined entity with IPG is explicitly designed to accelerate growth through data, media, creativity, and technology to deliver stronger client outcomes.

Omnicom Group Inc. (OMC) - Canvas Business Model: Channels

You're looking at how Omnicom Group Inc. connects its value proposition to its customers as of late 2025, right after the major Interpublic Group (IPG) acquisition closed on November 26, 2025. The channel strategy is now centered on scale and platform integration.

Global network of agency offices and client-facing teams.

The physical and personnel footprint expanded significantly following the acquisition of IPG. The combined entity is now the world's largest advertising holding company, with a global presence that serves clients across more than 70 countries, where Omnicom Group Inc. previously had over 5,000 clients as of the third quarter of 2025. The expanded organization aims for combined annual revenue approaching $25 billion. The integration involved merging media assets, such as Omnicom Media Group (OMG) with IPG's media assets like UM, Initiative, and Mediahub, to create the world's largest media buying organization.

Here is a look at the scale and performance metrics related to client relationships:

Metric	Value/Amount	Context/Period
Combined Annual Revenue Projection	Approaching $25 billion	Post-IPG Acquisition (Late 2025)
Total Clients	Over 5,000	Q3 2025
Overall Client Retention Rate (OMG)	96%	2024
Billings Retained in Review (OMG)	74%	2024
Industry Average Billings Retained in Review	32%	2024

Proprietary Omni platform for client data and workflow.

The Omni platform is central to Omnicom Group Inc.'s channel delivery, now being enhanced by integrating data assets from the acquired IPG, specifically Acxiom's Real ID solution. This unified approach allows for data intelligence without reliance on third-party cookies. The platform is described as an advanced intelligence platform.

• Leverages 2.6 billion global IDs, powered by Acxiom RealID™.
• Investment in Omni is driving superior business outcomes for clients.
• The platform unifies data, creativity, and technology across workflows.

Direct client pitches and long-term retainer contracts.

Client acquisition and retention are key indicators of the effectiveness of direct engagement channels. The company secured significant new business wins in the third quarter of 2025, including American Express and Porsche, which underscores client trust in Omnicom Group Inc.'s value proposition. The retention success of Omnicom Media Group (OMG) in 2024, defending 74% of billings in review, points to strong long-term contract stability for that division. The company's Q3 2025 organic growth was 2.6%, with Media & Advertising growing organically by 9.1%.

Industry events like CES for new product launches (Omni+ in Jan 2026).

Major industry events serve as a critical channel for showcasing platform evolution and new capabilities directly to the market and clients. Omnicom Group Inc. has publicly signaled a major product launch event through this channel. You should plan for the unveiling of the next generation of the Omni platform at the upcoming industry gathering.

• Launch of next generation of Omni, named Omni Plus, is planned for CES 2026.
• Omni Plus is described as a next-generation marketing operating system that unifies data assets with generative AI.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Segments

You're looking at the client base for Omnicom Group Inc. as of late 2025, right in the middle of a massive industry shift with the pending Interpublic Group merger. Honestly, the customer segments are defined by scale, global reach, and the need for specialized marketing execution.

Omnicom Group Inc. serves a massive client roster, specifically working with over 5,000 clients across more than 70 countries globally. This scale suggests a heavy reliance on the largest spenders in the world, which are typically the global blue-chip corporations with the deepest pockets for marketing and communications.

The core of their client base consists of large-scale media spenders. In 2024, the Media & Advertising discipline was the largest revenue driver, making up 54% of revenue. This focus on media buying and planning is clearly where the biggest budgets flow. The Omnicom Media Group (OMG) secured $7.7 billion in total new business billings in 2024, significantly outperforming competitors.

These large clients are multinational by nature. Geographically, Omnicom generates more than one half of its revenue from North America, and nearly 30% from Europe. Strong regional performance in the third quarter of 2025 included the United States growing at 4.6% and Latin America surging by 27.3%.

You also have clients requiring specialized services, which Omnicom groups into several disciplines. While Media & Advertising is the largest, the performance of these specialized segments varies, showing where client investment is shifting in 2025.

Here's a quick look at how the key disciplines performed in terms of organic growth in the third quarter of 2025 compared to the third quarter of 2024:

Discipline	Q3 2025 Organic Growth (YoY)	2024 Revenue Share
Media & Advertising	9.1%	54%
Precision Marketing	0.8%	Not specified
Execution & Support	2.0%	Not specified
Healthcare	-1.9% (Decline)	Not specified
Public Relations	-7.5% (Decline)	Not specified

The data shows that clients are still heavily invested in media and advertising, but specialized areas like Healthcare saw a slight contraction in organic growth at -1.9% in Q3 2025. Still, Omnicom Media Group demonstrated strong client loyalty in 2024 with a 74% retention rate, well above the industry average of 32%. Major new client wins in 2024 included names like Amazon and Goldman Sachs.

The customer base is segmented by the type of service required, which Omnicom structures around these core needs:

• Global blue-chip corporations with multi-market needs.
• Large-scale media buyers across all major consumer sectors.
• Clients needing data-driven Precision Marketing solutions.
• Companies requiring specific sector expertise, like Healthcare marketing.
• Multinational firms operating across the 70+ countries Omnicom serves.

Finance: draft a pro-forma revenue split for the combined OMC/IPG entity for Q4 2025 by next Tuesday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Cost Structure

The cost structure for Omnicom Group Inc. is heavily weighted toward personnel, which is typical for a service-based holding company. The largest component is the Salary and related service costs, which are directly tied to revenue generation and service delivery across its global agencies.

For the third quarter of 2025, Salary and service costs reached $2,921.5 million. This represented a year-over-year increase of 4.5%, or $125.5 million, compared to the third quarter of 2024. These costs encompass employee compensation, benefits, and freelance labor.

A significant, non-recurring element impacting the third quarter of 2025 costs was related to the pending acquisition of The Interpublic Group of Companies, Inc. (IPG). These one-time costs are separated for clearer operational performance analysis.

• Acquisition related costs (Q3 2025): $60.8 million
• Repositioning costs (Q3 2025), primarily severance: $38.6 million
• Total one-time costs for Q3 2025: $99.4 million

These one-time costs, totaling $99.4 million in Q3 2025, decreased the reported operating margin by 2.4 percentage points for that quarter.

Ongoing capital expenditure is directed toward maintaining and enhancing the firm's technological backbone, including strategic platforms like Omni+. For the first six months of 2025, Omnicom Group Inc. reported capital expenditures of $71.6 million.

Media inventory costs represent a substantial flow-through expense. While these amounts are billed back to clients and do not significantly impact the net revenue or operating margin, they are a major component of the gross transaction volume. The Media & Advertising segment, which relies heavily on media inventory, showed strong organic growth of 9.1% in Q3 2025. Omnicom's reported organic growth figure does not exclude these pass-through costs.

Fixed overhead costs, such as occupancy, are less volatile than personnel costs but still represent a material outlay. For the first quarter of 2025, Occupancy and other costs were $314.6 million.

Here is a breakdown of key expense components from the third quarter of 2025 compared to the prior year period, based on reported operating expenses:

Cost Category	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Total Operating Expenses	$3,507.0	$3,282.5 (Calculated: $3,507.0 - $224.5 increase)
Salary and Service Costs	$2,921.5	$2,796.0 (Calculated: $2,921.5 - $125.5 increase)
Acquisition & Repositioning Costs (Non-recurring)	$99.4	$0.0 (Excluding these specific costs in prior period)

The company's Selling, General and Administrative (SG&A) expenses also saw a significant jump in Q3 2025, reaching $163.5 million, which included the aforementioned acquisition-related costs.

For the first half of 2025, total discretionary spending was $641.6 million, down from $1.5 billion in the first half of 2024, which had included $790.3 million for acquisitions of businesses and affiliates.

Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Revenue Streams

The revenue streams for Omnicom Group Inc. are fundamentally tied to the fees generated from its diverse portfolio of advertising, marketing, and communications services, which are delivered across its various agencies and platforms.

A significant portion of Omnicom Group Inc.'s top line comes from fees and commissions from integrated marketing and sales services. This encompasses the broad spectrum of creative development, strategic consulting, public relations, and execution support that the company provides to its global client base. The overall health of this stream is reflected in the company's top-line performance.

Another core component is derived from media buying commissions and programmatic media fees, largely driven by the performance of the Media & Advertising discipline. This area has shown particular strength, indicating robust client investment in media placement and digital execution.

For the third quarter of 2025, Omnicom Group Inc. reported a total revenue of $4.04 billion. This figure represents the total income generated before subtracting operating expenses. The underlying momentum in the business is captured by the organic growth rate, which for Q3 2025 was 2.6%.

Looking forward, the expectation for the full-year 2025 Non-GAAP Adjusted EBITA margin was set at 15.6%, suggesting a slight improvement over the prior year's margin.

You can see how the different service disciplines, which map directly to these revenue streams, performed in the most recent reported quarter:

Revenue Stream Proxy (Discipline)	Q3 2025 Organic Growth Rate	Notes on Revenue Component
Media & Advertising	9.1%	Directly relates to media buying commissions and programmatic fees.
Execution & Support	2.0%	Part of integrated marketing and sales services fees.
Precision Marketing	0.8%	Part of integrated marketing and sales services fees.
Healthcare	-1.9%	Represents revenue from healthcare-focused services.
Public Relations	-7.5%	Represents revenue from public relations services.

The composition of revenue is also hinted at by the cost structure, where third-party service costs, which include costs billed back to clients for media and production when Omnicom acts as principal, increased by 21.8% to $955.6 million in Q3 2025.

Here are the key financial snapshots for the period:

• Q3 2025 Total Revenue: $4,037.1 million.
• Q3 2025 Organic Revenue Growth: 2.6%.
• Full-Year 2025 Expected Non-GAAP Adjusted EBITA Margin: 15.6%.
• Q3 2025 Adjusted EBITA Margin: 16.1%.
• Media & Advertising Organic Growth (Q3 2025): 9.1%.

Finance: update the full-year 2025 margin projection based on Q3 actuals by next Tuesday.