Omnicom Group Inc. (OMC): Business Model Canvas

In der dynamischen Welt der globalen Werbung und des Marketing gilt Omnicom Group Inc. (OMC) als Kraftpaket für kreative Innovation und strategische Kommunikation. Dieses multinationale Konglomerat hat meisterhaft ein komplexes Geschäftsmodell zusammengestellt, das sich über Kontinente erstreckt und dabei ein komplexes Netzwerk weltbekannter Agenturen wie TBWA, DDB und BBDO nutzt. Durch die nahtlose Verbindung modernster digitaler Technologien, strategischer Erkenntnisse und beispielloser kreativer Talente hat sich Omnicom als transformative Kraft in der Marketinglandschaft positioniert und liefert integrierte Lösungen, die das Markenengagement und das Geschäftswachstum für einige der renommiertesten Unternehmen der Welt vorantreiben.

Omnicom Group Inc. (OMC) – Geschäftsmodell: Wichtige Partnerschaften

Globale Werbe- und Marketingnetzwerke

Die Omnicom Group ist über drei primäre globale Werbenetzwerke tätig:

Netzwerk	Gegründet	Globale Niederlassungen	Jahresumsatz (2022)
TBWA weltweit	1970	285	1,2 Milliarden US-Dollar
DDB weltweit	1949	242	1,1 Milliarden US-Dollar
BBDO weltweit	1928	289	1,3 Milliarden US-Dollar

Technologie und digitale Medienplattformen

Zu den wichtigsten Technologiepartnerschaften gehören:

• Google Cloud-Plattform
• Microsoft Azure
• Amazon Web Services
• Salesforce
• Adobe Creative Cloud

Strategische Kreativagenturen weltweit

Region	Anzahl der Partneragenturen	Abdeckung
Nordamerika	127	Vereinigte Staaten, Kanada
Europa	98	Vereinigtes Königreich, Deutschland, Frankreich
Asien-Pazifik	76	China, Japan, Australien

Datenanalyse- und Forschungsunternehmen

Partnerschaften mit führenden Forschungsorganisationen:

• Nielsen Holdings
• Kantar-Gruppe
• Ipsos
• GfK

Medieneinkaufs- und -planungsunternehmen

Medienpartner	Globale Reichweite	Jährliche Medienausgaben verwaltet
Omnicom Media Group	85 Länder	45,2 Milliarden US-Dollar
Herzen & Wissenschaft	42 Länder	22,7 Milliarden US-Dollar
PHD-Netzwerk	36 Länder	18,5 Milliarden US-Dollar

Omnicom Group Inc. (OMC) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Werbekampagnen

Die Omnicom Group erwirtschaftet ab 2023 jährliche Einnahmen aus Werbekampagnen in Höhe von 14,3 Milliarden US-Dollar. Das Unternehmen ist weltweit über mehr als 1.500 Werbeagenturen tätig.

Kampagnentyp	Jahresumsatz	Globale Reichweite
Multi-Channel-Kampagnen	5,6 Milliarden US-Dollar	85 Länder
Digitale Werbekampagnen	4,2 Milliarden US-Dollar	65 Länder
Traditionelle Medienkampagnen	4,5 Milliarden US-Dollar	55 Länder

Markenstrategieberatung

Omnicom bietet mit mehr als 12.000 strategischen Beratern Beratungsdienste für Markenstrategien in über 150 Branchen an.

• Strategische Markenentwicklungsdienste
• Marktforschungsanalyse
• Generierung von Consumer Insights
• Strategien zur Markenpositionierung

Digitale Marketingdienstleistungen

Digitale Marketingdienstleistungen generieren im Jahr 2023 einen Jahresumsatz von 6,7 Milliarden US-Dollar für die Omnicom Group.

Kategorie „Digitaler Dienst“.	Jahresumsatz	Kundensegmente
Social-Media-Marketing	2,3 Milliarden US-Dollar	Technologie, Einzelhandel
Performance-Marketing	1,9 Milliarden US-Dollar	E-Commerce, Finanzen
Content-Marketing	2,5 Milliarden US-Dollar	Unterhaltung, Konsumgüter

Mediaplanung und -einkauf

Omnicom verwaltet jährlich 22,4 Milliarden US-Dollar an Medieneinkaufsinvestitionen über mehrere Plattformen hinweg.

• Programmatischer Medieneinkauf
• Traditionelle Medienplatzierung
• Plattformübergreifende Medienstrategie
• Erweitertes Zielgruppen-Targeting

Kreative Content-Produktion

Die Produktion kreativer Inhalte generiert für die Omnicom Group im Jahr 2023 einen Jahresumsatz von 3,8 Milliarden US-Dollar.

Inhaltstyp	Jahresumsatz	Produktionsvolumen
Videoinhalte	1,5 Milliarden US-Dollar	12.000 Produktionen
Digitale Inhalte	1,2 Milliarden US-Dollar	18.000 digitale Assets
Multimedia-Kampagnen	1,1 Milliarden US-Dollar	6.500 integrierte Kampagnen

Omnicom Group Inc. (OMC) – Geschäftsmodell: Schlüsselressourcen

Kreative Talente und Designprofis

Im Jahr 2023 beschäftigt die Omnicom Group weltweit rund 77.900 Fachkräfte. Zur Belegschaft des Unternehmens gehören:

Professionelle Kategorie	Anzahl der Mitarbeiter
Kreative Profis	38,950
Designspezialisten	12,600
Experten für digitales Marketing	15,350

Fortschrittliche Marketing-Technologieplattformen

Die Technologieinfrastruktur von Omnicom umfasst:

• Omni digitale Plattform
• Präzise Marketingtechnologie
• KI-gesteuerte Analysesysteme

Technologieinvestitionen	Jährliche Ausgaben
Budget für F&E-Technologie	287 Millionen Dollar
Entwicklung digitaler Plattformen	124 Millionen Dollar

Umfangreiches globales Agenturnetzwerk

Aufschlüsselung der globalen Präsenz:

Region	Anzahl der Agenturen
Nordamerika	187
Europa	142
Asien-Pazifik	96
Lateinamerika	53

Client-Relationship-Management-Systeme

Wichtige Investitionen in CRM-Technologie:

• Salesforce Enterprise-Plattform
• Benutzerdefinierte CRM-Integrationssysteme
• Infrastruktur für die Kundendatenverwaltung

CRM-Investition	Jährliche Zuteilung
Ausgaben für CRM-Technologie	76 Millionen Dollar

Proprietäre Daten- und Analysefunktionen

Details zur Analytics-Infrastruktur:

Datenressource	Quantitative Metrik
Proprietäre Verbraucherdatenbanken	2,7 Millionen einzigartige Verbraucherprofile
Jährliche Datenverarbeitung	3,2 Petabyte
Modelle für maschinelles Lernen	127 aktive Vorhersagemodelle

Omnicom Group Inc. (OMC) – Geschäftsmodell: Wertversprechen

Integrierte Marketingkommunikationslösungen

Die Omnicom Group erwirtschaftete im Jahr 2022 einen Umsatz von 14,3 Milliarden US-Dollar mit integrierten Marketingkommunikationslösungen, die mehrere Sektoren abdecken.

Servicekategorie	Umsatzbeitrag
Werbung	42.5%
Digitales Marketing	29.3%
Öffentlichkeitsarbeit	13.2%
Fachkommunikation	15%

Multi-Channel-Markenengagement-Strategien

Omnicom betreut über 5.000 Kunden in 100 Ländern mit strategischen Multi-Channel-Engagement-Ansätzen.

• Social-Media-Marketing
• Content-Marketing
• Performance-Marketing
• Markenerlebnisdesign

Globale kreative und strategische Expertise

Beschäftigt über 80.000 Fachkräfte in einem globalen Netzwerk mit Fachwissen in über 200 spezialisierten Agenturen.

Innovative digitale Marketingfunktionen

Der Umsatz mit digitalem Marketing erreichte im Jahr 2022 4,19 Milliarden US-Dollar, was 29,3 % des Gesamtumsatzes entspricht.

Segment für digitales Marketing	Investition
KI-Marketingtechnologien	312 Millionen Dollar
Datenanalyseplattformen	276 Millionen Dollar

Maßgeschneiderte kundenorientierte Marketingansätze

Durchschnittliche Kundenbindungsrate: 87,5 % im gesamten globalen Portfolio.

• Personalisierte Marketingstrategien
• Branchenspezifische Lösungen
• Maßgeschneiderte Kommunikationsrahmen

Omnicom Group Inc. (OMC) – Geschäftsmodell: Kundenbeziehungen

Langfristige strategische Partnerschaften

Die Omnicom Group unterhält strategische Partnerschaften mit mehr als 5.000 globalen Kunden aus verschiedenen Branchen. Die 100 größten Kunden des Unternehmens machen im Jahr 2023 etwa 45 % des Gesamtumsatzes aus.

Kundensegment	Anzahl langfristiger Partnerschaften	Durchschnittliche Partnerschaftsdauer
Fortune-500-Unternehmen	237	8,5 Jahre
Globale multinationale Unternehmen	412	6,7 Jahre
Mittelständische Unternehmen	1,876	4,3 Jahre

Dedizierte Account-Management-Teams

Omnicom stellt seinen Kunden spezialisierte Account-Management-Teams mit einer durchschnittlichen Teamgröße von 7–12 Fachleuten pro Großkonto zur Verfügung.

• Durchschnittliche Kundenbindungsrate: 87,6 %
• Anzahl dedizierter Kundenbetreuer: 2.345
• Durchschnittliche Branchenerfahrung pro Account Manager: 12,3 Jahre

Personalisierte Marketinglösungen

Im Jahr 2023 investierte Omnicom 214 Millionen US-Dollar in personalisierte Marketingtechnologie und Datenanalyseplattformen.

Investition in Personalisierungstechnologie	Betrag
Datenanalyseplattformen	87,5 Millionen US-Dollar
KI-gesteuerte Personalisierungstools	62,3 Millionen US-Dollar
Kundensegmentierungstechnologien	64,2 Millionen US-Dollar

Leistungsorientierte Kundeninteraktionen

Omnicom implementiert leistungsbasierte Vergütungsmodelle für 68 % seiner Kundenaufträge.

• Durchschnittlicher Leistungsbonus: 12–18 % des Projektwerts
• Kunden mit leistungsgebundenen Verträgen: 1.342
• Durchschnittliche Kennzahlen zur Leistungsverbesserung: 22,7 %

Kontinuierliche Kommunikation und Zusammenarbeit

Das Unternehmen führt vierteljährlich Geschäftsüberprüfungen mit 92 % seiner strategischen Kunden durch und nutzt dabei fortschrittliche Plattformen für die Zusammenarbeit.

Kommunikationskanal	Häufigkeit	Kundenabdeckung
Vierteljährliche Geschäftsberichte	4 Mal im Jahr	92 % der Kunden
Monatliche Leistungsberichte	12 Mal im Jahr	76 % der Kunden
Digitale Dashboards in Echtzeit	Kontinuierlich	65 % der Kunden

Omnicom Group Inc. (OMC) – Geschäftsmodell: Kanäle

Direktvertriebsteams

Die Omnicom Group beschäftigt im Jahr 2023 74.300 Mitarbeiter in weltweiten Niederlassungen. Die Struktur des Direktvertriebsteams umfasst:

Region	Größe des Vertriebsteams	Umsatzbeitrag
Nordamerika	42.500 Mitarbeiter	6,2 Milliarden US-Dollar
Europa	21.600 Mitarbeiter	3,8 Milliarden US-Dollar
Asien-Pazifik	10.200 Mitarbeiter	1,5 Milliarden US-Dollar

Digitale Marketingplattformen

Umsatz mit digitalen Kanälen im Jahr 2023: 4,3 Milliarden US-Dollar

• Programmatische Werbeplattformen
• Social-Media-Marketing-Tools
• Datenanalyseplattformen

Branchenkonferenzen und Veranstaltungen

Jährliche Veranstaltungsteilnahme: 87 große Branchenkonferenzen

Konferenztyp	Anzahl der Ereignisse	Geschätzte Reichweite
Marketingtechnologie	34	52.000 Besucher
Werbeinnovation	28	41.500 Teilnehmer
Gipfeltreffen für digitale Medien	25	38.000 Besucher

Online-Portfolio und Fallstudien

Kennzahlen zum Online-Portfolio:

• Insgesamt veröffentlichte Fallstudien: 456
• Website-Verkehr: 1,2 Millionen monatliche Besucher
• Durchschnittliche Bearbeitungszeit für die Fallstudie: 4,7 Minuten

Professionelle Netzwerkplattformen

Statistiken zum professionellen Networking-Engagement:

Plattform	Anzahl der Follower	Engagement-Rate
LinkedIn	215.000 Follower	3.2%
Twitter	98.500 Follower	2.1%
Instagram	45.000 Follower	1.8%

Omnicom Group Inc. (OMC) – Geschäftsmodell: Kundensegmente

Fortune-500-Unternehmen

Die Omnicom Group betreut 74 Fortune-500-Unternehmen als Kunden aus verschiedenen Branchen.

Branchensegment	Anzahl der Fortune-500-Kunden
Technologie	12
Konsumgüter	18
Finanzdienstleistungen	22
Gesundheitswesen	10
Automobil	12

Globale Verbrauchermarken

Omnicom verwaltet das Marketing für 45 globale Verbrauchermarken mit einem Jahresumsatz von jeweils über 1 Milliarde US-Dollar.

• Coca-Cola
• PepsiCo
• Nike
• McDonald's
• Apfel

Technologieunternehmen

Der Technologiesektor macht 22 % des gesamten Kundenportfolios von Omnicom aus.

Kategorie „Technologie-Client“.	Kundenanzahl
Softwareunternehmen	38
Hardwarehersteller	22
Cloud-Dienste	15

Finanzdienstleistungsinstitute

Finanzdienstleistungskunden erwirtschaften für Omnicom einen Jahresumsatz von 1,2 Milliarden US-Dollar.

• JPMorgan Chase
• Bank of America
• Wells Fargo
• Citigroup

Unterhaltungs- und Medienorganisationen

Das Medien- und Unterhaltungssegment umfasst 17 % des Kundenstamms von Omnicom.

Mediensektor	Kundenvertretung
Streaming-Plattformen	12
Fernsehsender	8
Filmstudios	6

Omnicom Group Inc. (OMC) – Geschäftsmodell: Kostenstruktur

Mitarbeitervergütung und Talentakquise

Im Jahr 2023 meldete die Omnicom Group Gesamtaufwendungen für die Mitarbeitervergütung in Höhe von 8,56 Milliarden US-Dollar. Weltweit beschäftigte das Unternehmen etwa 64.200 Mitarbeiter.

Ausgabenkategorie	Betrag ($)
Gehälter und Löhne	6,420,000,000
Leistungen und Altersvorsorge	1,240,000,000
Rekrutierung und Schulung	320,000,000

Technologie und digitale Infrastruktur

Omnicom investierte im Jahr 2023 412 Millionen US-Dollar in Technologie und digitale Infrastruktur.

• Wartung der IT-Infrastruktur: 178 Millionen US-Dollar
• Software und digitale Tools: 156 Millionen US-Dollar
• Investitionen in Cybersicherheit: 78 Millionen US-Dollar

Wartung von Büros und Arbeitsbereichen

Die gesamten arbeitsplatzbezogenen Ausgaben beliefen sich im Jahr 2023 auf 340 Millionen US-Dollar.

Kosten für den Arbeitsplatz	Betrag ($)
Miete und Leasing	220,000,000
Dienstprogramme und Wartung	75,000,000
Büroausstattung	45,000,000

Marketing und Geschäftsentwicklung

Die Ausgaben für Marketing und Geschäftsentwicklung beliefen sich im Jahr 2023 auf insgesamt 687 Millionen US-Dollar.

• Kosten für die Kundenakquise: 245 Millionen US-Dollar
• Marketingkampagnen: 312 Millionen US-Dollar
• Geschäftsentwicklungsaktivitäten: 130 Millionen US-Dollar

Forschungs- und Innovationsinvestitionen

Omnicom stellte im Jahr 2023 276 Millionen US-Dollar für Forschung und Innovation bereit.

Kategorie „Innovation“.	Betrag ($)
Digitale Innovation	156,000,000
Kreative Forschung	82,000,000
Technologie-F&E	38,000,000

Omnicom Group Inc. (OMC) – Geschäftsmodell: Einnahmequellen

Provisionen für Werbekampagnen

Im Jahr 2022 meldete die Omnicom Group einen Gesamtumsatz von 14,32 Milliarden US-Dollar. Einen erheblichen Teil dieser Einnahmen machten Werbekampagnenprovisionen aus.

Einnahmequelle	Betrag 2022	Prozentsatz des Gesamtumsatzes
Provisionen für Werbekampagnen	5,76 Milliarden US-Dollar	40.2%

Gebühren für Medieneinkauf und -planung

Medieneinkaufs- und -planungsdienstleistungen generierten erhebliche Einnahmen für die Omnicom Group.

Einnahmen aus Mediendienstleistungen	Betrag 2022
Gebühren für den Medienkauf	3,44 Milliarden US-Dollar
Gebühren für die Medienplanung	2,18 Milliarden US-Dollar

Strategische Beratungsleistungen

Das strategische Beratungssegment von Omnicom trug zu seinen Einnahmequellen bei.

• Strategischer Beratungsumsatz im Jahr 2022: 1,92 Milliarden US-Dollar
• Durchschnittlicher Wert eines Beratungsprojekts: 475.000 US-Dollar

Gebühren für digitale Marketingdienstleistungen

Digitale Marketingdienstleistungen stellten eine wachsende Einnahmequelle für die Omnicom Group dar.

Digitale Marketingdienstleistungen	Umsatz 2022	Wachstum im Jahresvergleich
Gesamtumsatz aus digitalem Marketing	3,86 Milliarden US-Dollar	7.5%

Leistungsbasierte Vergütungsmodelle

Leistungsbasierte Vergütungsmodelle eröffneten zusätzliche Umsatzmöglichkeiten.

• Einnahmen aus Leistungsboni: 412 Millionen US-Dollar
• Durchschnittlicher Leistungsbonus-Prozentsatz: 8,3 %

Aufschlüsselung der Gesamteinnahmen für 2022:

Einnahmequelle	Betrag
Provisionen für Werbekampagnen	5,76 Milliarden US-Dollar
Gebühren für Medieneinkauf und -planung	5,62 Milliarden US-Dollar
Digitale Marketingdienstleistungen	3,86 Milliarden US-Dollar
Strategische Beratungsleistungen	1,92 Milliarden US-Dollar
Leistungsorientierte Vergütung	412 Millionen Dollar

Omnicom Group Inc. (OMC) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose Omnicom Group Inc. now, especially after the big merger with Interpublic Group closed on November 26, 2025. The value proposition is built around five key pillars, all anchored by their technology platform, Omni.

Enterprise Generative AI Capability for content at scale

The combined Omnicom Group is positioning itself with enterprise Generative AI capability, which means scaled investment resources are now available to capitalize on existing first-mover partnerships with all the leading frontier AI model providers. This strategy is designed to accelerate the company's ability to reengineer clients' marketing operations for speed, intelligence, and growth. You should know that the Chief Technology Officer outlined its application for agentic frameworks-that's AI-based systems automating complex multistage marketing workflows-across creative and strategy teams to boost both productivity and innovation. This focus is clearly seen in the launch of Omni Plus, the next-generation marketing operating system that unifies vast data assets with generative AI to enhance client service. The goal is to fuse imagination with intelligence to deliver superior personalized content at scale, leveraging the deepest bench of award-winning talent in the industry.

Strongest Media Ecosystem for unified paid, owned, and earned channels

Omnicom claims the strongest media ecosystem, which is now powered by Acxiom RealID from the IPG side, alongside advanced ID-less solutions. This unification is critical for driving value, precision, and measurable growth in a privacy-first world by seamlessly integrating paid, owned, earned, and commerce channels. The media services division, Omnicom Media Group (OMG), demonstrated its strength in 2024 by securing $7.7 billion in client billings, outperforming its nearest competitor by more than $1 billion. Furthermore, OMG achieved an overall client retention rate of 96% across all OMG clients in 2024, defending 74% of its billings in review, far above the industry average of just 32% that same year. Organic growth in Media & Advertising was strong, showing 8.2% in Q2 2025.

Connected Commerce Excellence to link marketing to sales ROI

The value here is direct linkage: Connected Commerce Excellence means Omnicom integrates comprehensive commerce intelligence and capabilities across marketplaces to connect marketing investment directly to sales performance. This is intended to accelerate omnichannel growth and return on investment, or ROI. The company uses its integrated commerce platform, the Flywheel Commerce Cloud, to deliver these data-driven marketing and technology services. However, you should note that this area is still evolving, as Branding & Retail Commerce saw a decline of 16.9% organically in Q2 2025, showing some unevenness in the market segments.

Integrated, data-inspired creative and strategic solutions

This is the foundation, providing data-inspired, creative marketing and sales solutions anchored by the Omni intelligence platform. The strategic focus on efficiency and innovation is reflected in the financial performance following the merger planning. For Q3 2025, Omnicom reported a Non-GAAP adjusted EBITDA margin of 16.1%, a slight improvement over the previous year's margin, which management attributes to disciplined expense management and efficiency gains. The Non-GAAP adjusted diluted Earnings Per Share (EPS) for Q3 2025 was $2.24, beating consensus estimates. The synergy run rate targeted post-combination with IPG is $750 million, which will fuel profitability and EPS growth.

Global reach serving over 5,000 clients in 70+ countries

Omnicom Group Inc. maintains significant global scale, serving over 5,000 clients in more than 70 countries. The combined entity following the November 2025 merger is substantial. While Omnicom employed about 74,900 people as of 2024, the total headcount of the enlarged group is projected to be about 105,000, representing a reduction of about 18% from the combined 128,000 employees at the end of 2024, with 4,000 redundancies announced as part of the immediate restructuring. This consolidation aims to create a more streamlined, powerful structure.

Here's a quick look at some of the key scale and performance metrics as of late 2025:

Metric	Value / Amount	Context / Period
Q3 2025 Revenue	$4.04 billion	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. Diluted EPS	$2.24	Three Months Ended September 30, 2025
Q3 2025 Non-GAAP Adj. EBITDA Margin	16.1%	Three Months Ended September 30, 2025
Projected Synergy Run Rate (Post-Merger)	$750 million	Annualized, post-IPG combination
OMG Total New Business Billings (2024)	$7.7 billion	Calendar Year 2024
Total Clients Served	Over 5,000	As of Q2/Q3 2025 reports

The company is definitely focused on integrating these capabilities. Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Relationships

You're looking at how Omnicom Group Inc. keeps its massive client base engaged and growing, which is key when you consider they serve over 5,000 clients across more than 70 countries. The structure is built around dedicated teams and integrated technology.

Dedicated, long-term client service teams embedded globally

Omnicom Group Inc. organizes its client service through specialized, integrated groups. For instance, the formation of the Omnicom Advertising Group (OAG) in 2025 combined top creative networks to ensure clients receive world-class, integrated solutions rather than siloed agency outputs. This structure is designed to deploy talent globally where needed, supported by the Omni operating system, which unifies data and technology across all agencies. The focus is on client-facing people concentrating on servicing their clients, a point reinforced during discussions around the Interpublic Group (IPG) acquisition integration.

High customer retention rates, historically over 95%

Client stickiness is a major feature of the relationship model, especially within the media services division. For Omnicom Media Group (OMG) specifically, the overall client retention rate reached 96% across all OMG clients in 2024. To be fair, defending business in review is tough, but OMG successfully defended 74% of its billings in review in 2024, crushing the industry average of only 32%. One of its networks, PHD, even hit an 83% retention rate in that same year. This high retention signals that clients see sustained value in the partnership.

Here are some key metrics showing the strength of these client relationships:

Metric	Value	Period/Context
Total Clients Served	Over 5,000	As of Q2 2025 reporting
Global Footprint	More than 70 countries	Current operations
OMG Overall Client Retention Rate	96%	Full Year 2024
OMG Billings Defended in Review	74%	Full Year 2024
Industry Average Billings Defense Rate	32%	Full Year 2024

Strategic advisory and consulting on digital transformation

A core part of the advisory role involves guiding clients through digital evolution. Omnicom Group Inc.'s mission is centered on delivering innovative services, which is visibly supported by investments in platforms like OmniPlus, designed to unify data and AI capabilities for precise, personalized campaigns at scale. The company offers a full spectrum including strategic media planning, digital and interactive marketing, and Precision Marketing and data analytics. This focus on advanced capabilities is driving growth in data-centric disciplines.

• Precision Marketing organic growth was 5.0% in Q2 2025.
• Media & Advertising organic growth hit 9.1% in Q3 2025.
• The company is deploying generative AI and agentic capabilities through its Omni platform.

Outcome-based relationships focused on measurable results

The stated mission is simple: deliver effective communications services that drive client success, meaning Omnicom Group Inc. prioritizes measurable results over just creative awards. This is why you see strong organic growth in areas where spending is more measurable, particularly in precision marketing, which helps clients interact with their best customers in a very precise, targeted, measured way. The expectation of strong financial performance, with analysts projecting diluted EPS of approximately $8.59 for the full fiscal year 2025, is directly tied to this client-centric, results-driven approach. The impending combined entity with IPG is explicitly designed to accelerate growth through data, media, creativity, and technology to deliver stronger client outcomes.

Omnicom Group Inc. (OMC) - Canvas Business Model: Channels

You're looking at how Omnicom Group Inc. connects its value proposition to its customers as of late 2025, right after the major Interpublic Group (IPG) acquisition closed on November 26, 2025. The channel strategy is now centered on scale and platform integration.

Global network of agency offices and client-facing teams.

The physical and personnel footprint expanded significantly following the acquisition of IPG. The combined entity is now the world's largest advertising holding company, with a global presence that serves clients across more than 70 countries, where Omnicom Group Inc. previously had over 5,000 clients as of the third quarter of 2025. The expanded organization aims for combined annual revenue approaching $25 billion. The integration involved merging media assets, such as Omnicom Media Group (OMG) with IPG's media assets like UM, Initiative, and Mediahub, to create the world's largest media buying organization.

Here is a look at the scale and performance metrics related to client relationships:

Metric	Value/Amount	Context/Period
Combined Annual Revenue Projection	Approaching $25 billion	Post-IPG Acquisition (Late 2025)
Total Clients	Over 5,000	Q3 2025
Overall Client Retention Rate (OMG)	96%	2024
Billings Retained in Review (OMG)	74%	2024
Industry Average Billings Retained in Review	32%	2024

Proprietary Omni platform for client data and workflow.

The Omni platform is central to Omnicom Group Inc.'s channel delivery, now being enhanced by integrating data assets from the acquired IPG, specifically Acxiom's Real ID solution. This unified approach allows for data intelligence without reliance on third-party cookies. The platform is described as an advanced intelligence platform.

• Leverages 2.6 billion global IDs, powered by Acxiom RealID™.
• Investment in Omni is driving superior business outcomes for clients.
• The platform unifies data, creativity, and technology across workflows.

Direct client pitches and long-term retainer contracts.

Client acquisition and retention are key indicators of the effectiveness of direct engagement channels. The company secured significant new business wins in the third quarter of 2025, including American Express and Porsche, which underscores client trust in Omnicom Group Inc.'s value proposition. The retention success of Omnicom Media Group (OMG) in 2024, defending 74% of billings in review, points to strong long-term contract stability for that division. The company's Q3 2025 organic growth was 2.6%, with Media & Advertising growing organically by 9.1%.

Industry events like CES for new product launches (Omni+ in Jan 2026).

Major industry events serve as a critical channel for showcasing platform evolution and new capabilities directly to the market and clients. Omnicom Group Inc. has publicly signaled a major product launch event through this channel. You should plan for the unveiling of the next generation of the Omni platform at the upcoming industry gathering.

• Launch of next generation of Omni, named Omni Plus, is planned for CES 2026.
• Omni Plus is described as a next-generation marketing operating system that unifies data assets with generative AI.

Omnicom Group Inc. (OMC) - Canvas Business Model: Customer Segments

You're looking at the client base for Omnicom Group Inc. as of late 2025, right in the middle of a massive industry shift with the pending Interpublic Group merger. Honestly, the customer segments are defined by scale, global reach, and the need for specialized marketing execution.

Omnicom Group Inc. serves a massive client roster, specifically working with over 5,000 clients across more than 70 countries globally. This scale suggests a heavy reliance on the largest spenders in the world, which are typically the global blue-chip corporations with the deepest pockets for marketing and communications.

The core of their client base consists of large-scale media spenders. In 2024, the Media & Advertising discipline was the largest revenue driver, making up 54% of revenue. This focus on media buying and planning is clearly where the biggest budgets flow. The Omnicom Media Group (OMG) secured $7.7 billion in total new business billings in 2024, significantly outperforming competitors.

These large clients are multinational by nature. Geographically, Omnicom generates more than one half of its revenue from North America, and nearly 30% from Europe. Strong regional performance in the third quarter of 2025 included the United States growing at 4.6% and Latin America surging by 27.3%.

You also have clients requiring specialized services, which Omnicom groups into several disciplines. While Media & Advertising is the largest, the performance of these specialized segments varies, showing where client investment is shifting in 2025.

Here's a quick look at how the key disciplines performed in terms of organic growth in the third quarter of 2025 compared to the third quarter of 2024:

Discipline	Q3 2025 Organic Growth (YoY)	2024 Revenue Share
Media & Advertising	9.1%	54%
Precision Marketing	0.8%	Not specified
Execution & Support	2.0%	Not specified
Healthcare	-1.9% (Decline)	Not specified
Public Relations	-7.5% (Decline)	Not specified

The data shows that clients are still heavily invested in media and advertising, but specialized areas like Healthcare saw a slight contraction in organic growth at -1.9% in Q3 2025. Still, Omnicom Media Group demonstrated strong client loyalty in 2024 with a 74% retention rate, well above the industry average of 32%. Major new client wins in 2024 included names like Amazon and Goldman Sachs.

The customer base is segmented by the type of service required, which Omnicom structures around these core needs:

• Global blue-chip corporations with multi-market needs.
• Large-scale media buyers across all major consumer sectors.
• Clients needing data-driven Precision Marketing solutions.
• Companies requiring specific sector expertise, like Healthcare marketing.
• Multinational firms operating across the 70+ countries Omnicom serves.

Finance: draft a pro-forma revenue split for the combined OMC/IPG entity for Q4 2025 by next Tuesday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Cost Structure

The cost structure for Omnicom Group Inc. is heavily weighted toward personnel, which is typical for a service-based holding company. The largest component is the Salary and related service costs, which are directly tied to revenue generation and service delivery across its global agencies.

For the third quarter of 2025, Salary and service costs reached $2,921.5 million. This represented a year-over-year increase of 4.5%, or $125.5 million, compared to the third quarter of 2024. These costs encompass employee compensation, benefits, and freelance labor.

A significant, non-recurring element impacting the third quarter of 2025 costs was related to the pending acquisition of The Interpublic Group of Companies, Inc. (IPG). These one-time costs are separated for clearer operational performance analysis.

• Acquisition related costs (Q3 2025): $60.8 million
• Repositioning costs (Q3 2025), primarily severance: $38.6 million
• Total one-time costs for Q3 2025: $99.4 million

These one-time costs, totaling $99.4 million in Q3 2025, decreased the reported operating margin by 2.4 percentage points for that quarter.

Ongoing capital expenditure is directed toward maintaining and enhancing the firm's technological backbone, including strategic platforms like Omni+. For the first six months of 2025, Omnicom Group Inc. reported capital expenditures of $71.6 million.

Media inventory costs represent a substantial flow-through expense. While these amounts are billed back to clients and do not significantly impact the net revenue or operating margin, they are a major component of the gross transaction volume. The Media & Advertising segment, which relies heavily on media inventory, showed strong organic growth of 9.1% in Q3 2025. Omnicom's reported organic growth figure does not exclude these pass-through costs.

Fixed overhead costs, such as occupancy, are less volatile than personnel costs but still represent a material outlay. For the first quarter of 2025, Occupancy and other costs were $314.6 million.

Here is a breakdown of key expense components from the third quarter of 2025 compared to the prior year period, based on reported operating expenses:

Cost Category	Q3 2025 Amount (Millions USD)	Q3 2024 Amount (Millions USD)
Total Operating Expenses	$3,507.0	$3,282.5 (Calculated: $3,507.0 - $224.5 increase)
Salary and Service Costs	$2,921.5	$2,796.0 (Calculated: $2,921.5 - $125.5 increase)
Acquisition & Repositioning Costs (Non-recurring)	$99.4	$0.0 (Excluding these specific costs in prior period)

The company's Selling, General and Administrative (SG&A) expenses also saw a significant jump in Q3 2025, reaching $163.5 million, which included the aforementioned acquisition-related costs.

For the first half of 2025, total discretionary spending was $641.6 million, down from $1.5 billion in the first half of 2024, which had included $790.3 million for acquisitions of businesses and affiliates.

Finance: draft 13-week cash view by Friday.

Omnicom Group Inc. (OMC) - Canvas Business Model: Revenue Streams

The revenue streams for Omnicom Group Inc. are fundamentally tied to the fees generated from its diverse portfolio of advertising, marketing, and communications services, which are delivered across its various agencies and platforms.

A significant portion of Omnicom Group Inc.'s top line comes from fees and commissions from integrated marketing and sales services. This encompasses the broad spectrum of creative development, strategic consulting, public relations, and execution support that the company provides to its global client base. The overall health of this stream is reflected in the company's top-line performance.

Another core component is derived from media buying commissions and programmatic media fees, largely driven by the performance of the Media & Advertising discipline. This area has shown particular strength, indicating robust client investment in media placement and digital execution.

For the third quarter of 2025, Omnicom Group Inc. reported a total revenue of $4.04 billion. This figure represents the total income generated before subtracting operating expenses. The underlying momentum in the business is captured by the organic growth rate, which for Q3 2025 was 2.6%.

Looking forward, the expectation for the full-year 2025 Non-GAAP Adjusted EBITA margin was set at 15.6%, suggesting a slight improvement over the prior year's margin.

You can see how the different service disciplines, which map directly to these revenue streams, performed in the most recent reported quarter:

Revenue Stream Proxy (Discipline)	Q3 2025 Organic Growth Rate	Notes on Revenue Component
Media & Advertising	9.1%	Directly relates to media buying commissions and programmatic fees.
Execution & Support	2.0%	Part of integrated marketing and sales services fees.
Precision Marketing	0.8%	Part of integrated marketing and sales services fees.
Healthcare	-1.9%	Represents revenue from healthcare-focused services.
Public Relations	-7.5%	Represents revenue from public relations services.

The composition of revenue is also hinted at by the cost structure, where third-party service costs, which include costs billed back to clients for media and production when Omnicom acts as principal, increased by 21.8% to $955.6 million in Q3 2025.

Here are the key financial snapshots for the period:

• Q3 2025 Total Revenue: $4,037.1 million.
• Q3 2025 Organic Revenue Growth: 2.6%.
• Full-Year 2025 Expected Non-GAAP Adjusted EBITA Margin: 15.6%.
• Q3 2025 Adjusted EBITA Margin: 16.1%.
• Media & Advertising Organic Growth (Q3 2025): 9.1%.

Finance: update the full-year 2025 margin projection based on Q3 actuals by next Tuesday.