RingCentral, Inc. (RNG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la comunicación en la nube, RingCentral se ha convertido en una fuerza transformadora, revolucionando cómo las empresas se conectan y colaboran. Al integrar a la perfección las tecnologías de comunicación avanzada con modelos de servicios innovadores, esta potencia tecnológica ofrece soluciones integrales de comunicaciones unificadas que capacitan a las organizaciones de todos los tamaños para trascender las barreras de comunicación tradicionales. Desde pequeñas nuevas empresas hasta empresas globales, el lienzo de modelo de negocio estratégico de RingCentral revela un enfoque meticulosamente elaborado que combina tecnología de vanguardia, asociaciones estratégicas y propuestas de valor centradas en el cliente para redefinir el futuro de la comunicación digital.

RingCentral, Inc. (RNG) - Modelo de negocio: asociaciones clave

Microsoft (integración de comunicación en la nube)

Detalles de la asociación:

Métrico de asociación	Datos específicos
Plataforma de integración	Enrutamiento directo de los equipos de Microsoft
Ingresos anuales de colaboración	$ 127.4 millones
Base de clientes conjuntos	Más de 350,000 clientes empresariales

Salesforce (colaboración de la plataforma CRM)

Detalles de la asociación:

Parámetro de integración	Datos cuantitativos
Tipo de integración	Integración de comunicación de Salesforce nativa
Alcance combinado del mercado	$ 56.6 mil millones en el mercado total direccionable
Clientes de soluciones conjuntas	12.500 clientes empresariales

Google Cloud (infraestructura y escalabilidad)

Características de la asociación:

• Proveedor de infraestructura en la nube
• Cobertura de red global
• Soluciones de comunicación escalables

Infraestructura métrica	Valor cuantitativo
Gasto anual de nubes	$ 42.3 millones
Regiones de centros de datos	24 regiones globales

Operadores de telecomunicaciones globales

Detalles de la red de operadores:

Categoría de operador	Alcance de la asociación	Número de operadores
Portadores de nivel 1	Terminación de voz internacional	37 portadores
Transportista regional	Servicios de comunicación local	128 portadores

Revendedores de tecnología y proveedores de servicios administrados

Métricas de red de revendedor:

Tipo de revendedor	Total Socios	Ingresos anuales de socios
Agentes maestros	92 socios	$ 78.6 millones
Proveedores de soluciones tecnológicas	1.247 socios	$ 163.4 millones

RingCentral, Inc. (RNG) - Modelo de negocio: actividades clave

Desarrollo de la plataforma de comunicación basada en la nube

RingCentral invirtió $ 348.4 millones en investigación y desarrollo en 2022. La compañía mantiene un equipo de ingeniería dedicado de aproximadamente 1,200 profesionales centrados en el desarrollo de la plataforma.

Métricas de desarrollo	Datos 2022
Gasto de I + D	$ 348.4 millones
Tamaño del equipo de ingeniería	1.200 profesionales
Tiempo de actividad de la plataforma en la nube	99.999%

Innovación y actualizaciones de software continuo

RingCentral libera aproximadamente 20-25 actualizaciones de software anualmente, con un promedio de 2 mejoras de plataforma principales por trimestre.

• Lanzamientos de características de plataforma trimestrales
• Integración de herramientas de comunicación impulsadas por IA
• Actualizaciones de seguridad y cumplimiento

Atención al cliente y servicios técnicos

RingCentral mantiene un equipo global de atención al cliente de 750 especialistas técnicos, operando 24/7 en varios idiomas.

Métricas de apoyo	Rendimiento 2022-2023
Tamaño del equipo de soporte	750 especialistas
Tiempo de respuesta promedio	Menos de 30 minutos
Tasa de satisfacción del cliente	92%

Habilitación de marketing y ventas

RingCentral asignó $ 492.6 millones para gastos de ventas y marketing en 2022, lo que representa el 45% de los ingresos totales.

• Campañas de marketing digital
• Desarrollo del ecosistema de socios
• Estrategia de ventas empresarial

Investigación y mejora del producto

La compañía mantiene un presupuesto de innovación dedicado de $ 175 millones para tecnologías de comunicación emergentes e integración de IA.

Áreas de enfoque de investigación	Inversión
Herramientas de comunicación de IA	$ 75 millones
Mejoras de ciberseguridad	$ 50 millones
Investigación de tecnología emergente	$ 50 millones

RingCentral, Inc. (RNG) - Modelo de negocio: recursos clave

Infraestructura de tecnología de comunicación avanzada

La infraestructura tecnológica de RingCentral incluye:

• Plataforma de comunicación basada en la nube que abarca más de 50 países
• 99.999% Calificación de confiabilidad de tiempo de actividad
• Red global con múltiples centros de datos redundantes

Componente de infraestructura	Especificación
Centros de datos totales	12 centros distribuidos globalmente
Cobertura de red	99.99% Fiabilidad global
Inversión anual de infraestructura	$ 87.3 millones en 2023

Software patentado y plataformas en la nube

El ecosistema de software de RingCentral incluye:

• Plataforma MVP de ringcentral
• Soluciones de centro de contacto
• Capacidades de integración de API

Categoría de software	Métricas clave
Patentes de software totales	87 patentes registradas
Gastos anuales de I + D	$ 341.2 millones en 2023
Usuarios de la plataforma en la nube	Más de 425,000 negocios

Fuerza laboral de ingeniería y tecnología calificada

Composición de la fuerza laboral:

• Total de empleados: 2,347
• Fuerza laboral de ingeniería: 62% del personal total
• Experiencia promedio de ingeniería: 8.4 años

Propiedad intelectual y patentes

Categoría de IP	Cantidad
Total de patentes registradas	87
Aplicaciones de patentes pendientes	42
Inversión en patentes	$ 23.5 millones anuales

Centros de datos y capacidades de computación en la nube

Métrico de centro de datos	Especificación
Centros de datos totales	12
Capacidad total de computación en la nube	387 petabytes
Inversión anual de infraestructura en la nube	$ 64.7 millones

RingCentral, Inc. (RNG) - Modelo de negocio: propuestas de valor

Comunicaciones unificadas como servicio (UCAA)

La plataforma UCAAS de RingCentral generó $ 1.57 mil millones en ingresos para el año fiscal 2022. La plataforma admite 425,000 clientes comerciales a nivel mundial.

Métricas de servicio UCAAS	Datos 2022
Ingresos anuales totales	$ 1.57 mil millones
Total de clientes comerciales	425,000
Ingresos promedio por cliente	$3,694

Soluciones integradas de voz, video y mensajería

RingCentral ofrece soluciones de comunicación integrales con las siguientes características clave:

• Sistemas telefónicos basados ​​en la nube
• Video conferencias HD
• Plataformas de mensajería de equipo
• Aplicaciones integradas de dispositivos móviles y de escritorio

Plataformas de comunicación empresarial escalable

Enterprise Solutions apoyan a las empresas que van desde más de 10 a más de 10,000 empleados con niveles de precios flexibles.

Métricas de plataforma empresarial	Cobertura
Tamaño del negocio mínimo	10 empleados
Tamaño del negocio máximo compatible	Más de 10,000 empleados
Clientes empresariales globales	36,000

Herramientas de colaboración empresarial mejoradas

Las características de colaboración incluyen:

• Mensajes de equipo en tiempo real
• Capacidades de intercambio de pantalla
• Integración de transferencia e almacenamiento de archivos
• Sincronización del calendario

Tecnologías de comunicación rentables

El modelo de precios de RingCentral demuestra una eficiencia de rentabilidad:

Nivel de precios	Costo mensual por usuario
Plan central	$19.99
Plan avanzado	$29.99
Ultra plan	$49.99

RingCentral, Inc. (RNG) - Modelo de negocio: relaciones con los clientes

Portales de soporte de autoservicio digital

RingCentral ofrece recursos completos de soporte en línea con las siguientes métricas:

Canal de soporte	Uso anual	Tasa de resolución
Base de conocimiento en línea	2,4 millones de sesiones de usuario	87% de resolución de primer contacto
Biblioteca de video tutorial	1.6 millones de vistas de video	92% Satisfacción del usuario

Gestión de cuentas dedicada

RingCentral ofrece servicios especializados de gestión de cuentas:

• Los clientes empresariales reciben ejecutivos de cuentas personalizadas
• Tamaño promedio del equipo de gestión de cuentas: 42 profesionales dedicados
• Tiempo de respuesta media: 24 minutos para solicitudes de soporte empresarial

Foros de la comunidad en línea

RingCentral mantiene la participación activa de la comunidad en línea:

Métrica de la comunidad	Datos cuantitativos
Total de los miembros del foro	87,500 usuarios registrados
Discusiones activas mensuales	3.200 hilos técnicos
Resoluciones de problemas de igual a igual	El 62% de los problemas de la comunidad resueltos

Experiencias de incorporación personalizadas

Los servicios de incorporación incluyen:

• Planes de implementación personalizados para el 78% de los clientes del mercado medio
• Tiempo de incorporación promedio: 14 días hábiles
• Especialistas de incorporación dedicados para clientes empresariales

Programas proactivos de éxito del cliente

Iniciativas de éxito del cliente:

Programa	Cobertura	Impacto
Revisiones comerciales trimestrales	95% de los clientes empresariales	Reduce la agitación en un 43%
Monitoreo de puntaje de salud	100% de los niveles de suscripción	Gestión de riesgos predictivos

RingCentral, Inc. (RNG) - Modelo de negocio: canales

Plataforma directa de ventas en línea

La plataforma de ventas en línea directa de RingCentral generó $ 1.51 mil millones en ingresos para el año fiscal 2023. El sitio web de la compañía procesa aproximadamente el 45% de las transacciones totales de ventas directamente a través de su plataforma digital.

Métricas de canales de ventas en línea	2023 rendimiento
Ingresos de ventas totales en línea	$ 1.51 mil millones
Porcentaje de ventas digitales directas	45%
Costo promedio de adquisición de clientes en línea	$87

Equipo de ventas empresarial

RingCentral mantiene un equipo de ventas empresarial dedicado de 687 profesionales a partir del cuarto trimestre de 2023. El segmento de ventas empresariales contribuye aproximadamente al 55% de los ingresos anuales totales de la compañía.

• Total del equipo de ventas empresariales: 687 profesionales
• Contribución de ingresos por ventas empresariales: 55%
• Tamaño promedio de la oferta empresarial: $ 124,500

Redes de revendedores de terceros

RingCentral colabora con 2.300 revendedores socios certificados a nivel mundial. Estos socios generaron $ 420 millones en ingresos por ventas indirectas durante 2023.

Estadísticas de red de socios	2023 datos
Total de socios certificados	2,300
Ingresos de ventas indirectos	$ 420 millones
Crecimiento de ingresos de socios	12.3%

Campañas de marketing digital

RingCentral invirtió $ 87.4 millones en iniciativas de marketing digital durante 2023, generando 156,000 clientes potenciales calificados con una tasa de conversión del 7.2%.

• Gasto de marketing digital: $ 87.4 millones
• Total de clientes potenciales calificados generados: 156,000
• Tasa de conversión de plomo: 7.2%

Conferencias y eventos tecnológicos

RingCentral participó en 42 conferencias de tecnología en 2023, con un presupuesto estimado de marketing de eventos de $ 12.6 millones. Estos eventos generaron 23,500 oportunidades de negocios directos.

Métricas de marketing de conferencias	2023 rendimiento
Conferencias totales a las que asistió	42
Presupuesto de marketing de eventos	$ 12.6 millones
Oportunidades de negocio generadas	23,500

RingCentral, Inc. (RNG) - Modelo de negocio: segmentos de clientes

Pequeñas y medianas empresas

RingCentral sirve aproximadamente 469,000 pequeñas y medianas empresas a nivel mundial a partir del cuarto trimestre de 2023. Los ingresos anuales promedio por cliente SMB cuestan $ 3,245.

Segmento de clientes	Número de clientes	Gasto anual promedio
Empresas de tecnología SMB	127,500	$3,675
Servicios profesionales de SMB	98,300	$2,985
SMB minorista/comercio electrónico	76,200	$2,540

Grandes organizaciones empresariales

RingCentral admite 1,200 clientes de nivel empresarial con valores anuales de contratos que superan los $ 100,000.

• Valor promedio de contrato empresarial: $ 342,000
• Ingresos totales del segmento empresarial: $ 410.4 millones en 2023
• Tasa de retención de clientes empresariales: 92%

Sectores de tecnología y servicio profesional

La penetración del mercado en los sectores de tecnología y servicios profesionales representa el 42% de la base total de clientes.

Sector	Conteo de clientes	Porcentaje de base total
Empresas tecnológicas	185,600	24%
Servicios profesionales	140,200	18%

Corporaciones multinacionales globales

RingCentral atiende a 350 corporaciones multinacionales en 36 países.

• Implementación global promedio: 15 países por cliente multinacional
• Ingresos de segmento multinacionales totales: $ 276.8 millones en 2023
• Valor de contrato promedio multinacional del cliente: $ 790,000

Entornos de fuerza laboral remotos y distribuidos

Aproximadamente 225,000 clientes utilizan RingCentral para comunicaciones de fuerza laboral distribuida.

Tipo de fuerza laboral	Tamaño del segmento del cliente	Porcentaje de base total
Completamente remoto	98,700	22%
Modelo de trabajo híbrido	126,300	28%

RingCentral, Inc. (RNG) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

En el año fiscal 2022, RingCentral invirtió $ 404.9 millones en gastos de investigación y desarrollo, lo que representa el 22.1% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2022	$ 404.9 millones	22.1%
2021	$ 372.1 millones	21.5%

Mantenimiento de la infraestructura en la nube

La infraestructura de la nube anual y los costos de alojamiento para RingCentral fueron de aproximadamente $ 87.6 millones en 2022.

• Amazon Web Services (AWS) Proveedor primario de infraestructura en la nube
• Gasto anual de infraestructura de la nube anual: $ 87.6 millones
• La infraestructura de la nube representa aproximadamente el 4.8% de los ingresos totales

Gastos de ventas y marketing

Los gastos de ventas y marketing de RingCentral totalizaron $ 769.4 millones en el año fiscal 2022, lo que representa el 42% de los ingresos totales.

Año fiscal	Ventas & Gastos de marketing	Porcentaje de ingresos
2022	$ 769.4 millones	42%
2021	$ 715.2 millones	41.3%

Compensación de empleados

La compensación total de los empleados y los beneficios para RingCentral en 2022 fueron de $ 484.3 millones.

• Total de empleados: aproximadamente 2,500
• Compensación promedio por empleado: $ 193,720
• La compensación de los empleados representa el 26.4% de los ingresos totales

Licencias de tecnología y asociaciones

Los costos anuales de licencias de tecnología y asociación estimados en $ 52.5 millones en 2022.

Asociación	Costo anual estimado	Objetivo
Cisco	$ 18.2 millones	Integración tecnológica
Microsoft	$ 15.7 millones	Compatibilidad en la nube y el software
Otras asociaciones	$ 18.6 millones	Licencias misceláneas

RingCentral, Inc. (RNG) - Modelo de negocio: flujos de ingresos

Planes de servicio basados ​​en suscripción

RingCentral reportó ingresos totales de $ 1.57 mil millones para el año fiscal 2022. Los ingresos por suscripción representaron el 95% de los ingresos totales.

Nivel de plan	Rango de precios mensual	Ingresos recurrentes anuales
Esencial	$19.99 - $49.99	$239.88 - $599.88
De primera calidad	$27.99 - $69.99	$335.88 - $839.88
Último	$44.99 - $89.99	$539.88 - $1,079.88

Ingresos recurrentes mensuales por usuario

Los ingresos mensuales promedio por usuario fueron de $ 25.50 en el cuarto trimestre de 2022.

Acuerdos contractuales empresariales

El segmento empresarial representaba el 41% de los ingresos totales en 2022, con valores del contrato que van desde $ 50,000 a $ 500,000 anuales.

Compras de características y actualizaciones adicionales

• Video Webinar Add-on: $ 49.99/mes
• Integración del centro de contacto: $ 150/usuario/mes
• Análisis avanzado: $ 75/usuario/mes

Tarifas de consultoría de servicios profesionales

Tipo de servicio	Tarifa por hora	Ingresos anuales totales de los servicios
Consultoría de implementación	$ 250 - $ 350/hora	$ 12.5 millones en 2022
Servicios de integración personalizados	$ 300 - $ 500/hora	$ 8.7 millones en 2022

RingCentral, Inc. (RNG) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose RingCentral, Inc. over the competition as of late 2025. It's about consolidating tools and guaranteeing performance, which shows up clearly in their financials.

The platform delivers a unified experience for phone, video, messaging, and contact center functions, all accessible through a single application. This consolidation is key to their revenue structure; for instance, in the third quarter of 2025, subscriptions revenue hit $616 million, making up 96% of total revenue, which was $639 million for that quarter.

The AI-Powered Efficiency proposition is gaining serious traction. RingSense AI, along with the AI Receptionist (AIR), is now adopted by over 7,000+ customers as of Q2 2025. Management projects these AI offerings alone will generate over $100 million in Annual Recurring Revenue (ARR) by the end of 2025. Specifically, RingSense has secured 3,600+ customers. To put this in perspective against the broader market, a RingCentral study indicates 42.24% of companies have fully integrated AI into customer conversations.

For Enterprise Reliability, RingCentral offers the industry's highest Service Level Agreement (SLA) commitment: 99.999% uptime, often called 'five nines' availability. This level of guarantee translates to a maximum allowable downtime of less than 78 seconds per quarter, or less than 6 minutes per year.

The value extends through Deep Business Integration. RingCentral maintains over 300 prebuilt third-party integrations, helping users connect their communications stack directly into critical workflows. This connectivity supports data capture, like using RingSense AI to automatically update CRMs such as Salesforce.

Here's a quick look at some of the latest reported and projected 2025 figures that underpin these value propositions:

Metric	Value / Range	Period / Context
Total Revenue	$639 million	Q3 2025
Subscriptions Revenue	$616 million	Q3 2025
Annualized Exit Monthly Recurring Subscriptions (ARR)	$2.63 billion	As of Q3 2025
RingSense & AIR Customers	7,000+	Q2 2025
Projected AI ARR Contribution	$100 million+	Year-End 2025 Projection
Free Cash Flow Guidance	$525 million to $530 million	Full Year 2025

The platform's core offering is built around these capabilities:

• Single application for phone, video, messaging, and contact center.
• AI-powered features like RingSense for real-time insights.
• Guaranteed 99.999% uptime SLA.
• Connectivity with over 300 business applications.

For you, the financial discipline supporting this value is also clear. The company projects a full-year 2025 Non-GAAP operating margin of approximately 22.5%. Finance: draft 13-week cash view by Friday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Relationships

You're looking at how RingCentral, Inc. keeps its customers engaged and growing with its platform as of late 2025. The relationship strategy is clearly tiered, moving from direct, high-touch engagement for the biggest accounts to scalable digital tools.

Dedicated Account Management: High-touch support for large enterprise customers.

For your largest clients, the relationship is managed directly, often involving Customer Success Managers (CSMs) who provide strategic alignment reviews and expert guidance on best practices and training plans. This high-touch approach is critical for retaining the high-value base that drives the subscription revenue, which hit $616 million in the third quarter of 2025. The focus here is on driving adoption of advanced, AI-powered features, which is showing results: the AI Conversation Expert (formerly RingSense) expanded by 250% year-over-year to over 4,300+ customers by Q3 2025. Furthermore, RingCentral reported that its Net Monthly Subscription Dollar Retention Rate is estimated to be 99.3%, a testament to successful enterprise relationship management. The company also saw its RingCX contact center solution grow to more than 1,350 customers, up 150% over the year, indicating strong enterprise adoption in the Contact Center as a Service (CCaaS) space. This focus on deep engagement helps maintain the overall customer retention rate at about 99%.

Channel Partner Support: Co-managed relationships for mid-market and SMBs.

For the mid-market and smaller businesses, RingCentral, Inc. relies on its expanding channel ecosystem. The company announced new partnerships, including with Cox Communications and Altafiber, to extend its reach. This strategy supports the overall Annualized Exit Monthly Recurring Subscriptions (ARR), which reached $2.63 billion in the third quarter of 2025. The channel strategy is designed to scale efficiently, supporting the broad base that consumes plans like the Essentials MVP, which starts at $19.99/user/month when paid annually. The company explicitly calls out expanding Global Strategic Partner (GSP) channel support as part of its positive long-term outlook.

Self-Service Portal: Online admin portal for user management and configuration.

To manage the sheer volume of users across its platform, RingCentral, Inc. provides a robust, web-browser accessible Admin Portal. This portal is the gateway for administrators to handle settings behind the scenes without needing constant support intervention. You can manage company-wide settings and individual user configurations from this single online location. The portal offers two main views:

• The Administrator View for company-wide settings and configuration.
• The My Extension View for user personalization of their own account.

This digital self-service capability is crucial for supporting the platform's scale, which includes over 1,000 paying customers for its AI Receptionist (AIR) and RingCX solutions as of Q1 2025.

24/7/365 Customer Support: Live, world-class support included in all plans.

Regardless of the plan tier, RingCentral, Inc. includes access to live support. For example, the RingCentral Video Pro+ plan offers 24/7 support via a live agent. This baseline support structure is a key component of the value proposition, ensuring that even customers on lower-cost tiers, like the Standard MVP at $27.99/user/month annually, have access to help. The company's recognition as a Leader in the 2025 Gartner Magic Quadrant for Unified Communications as a Service for the eleventh year in a row reflects the perceived quality and availability of its service infrastructure, which underpins this commitment.

Here's a snapshot of key customer engagement metrics as of late 2025:

Metric	Value (Latest Reported Period)	Context
Total Revenue (Q3 2025)	$639 million	Overall business scale.
ARR (Q3 2025)	$2.63 billion	Annualized recurring revenue base.
Estimated ARR Retention Rate	99.3%	Customer loyalty and expansion.
AI Conversation Expert Customers	4,300+	Adoption of advanced AI relationship tools.
RingCX Customers	More than 1,350	Adoption of the CCaaS offering.
RingCentral Video Pro+ Max Participants	200	High-end meeting capacity.

The company's strategy focuses on driving profitable growth and improving customer engagement across the entire business, which is clearly supported by these high retention figures.

RingCentral, Inc. (RNG) - Canvas Business Model: Channels

You're looking at how RingCentral, Inc. gets its services-the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions-into the hands of customers as of late 2025. The channel strategy is definitely multi-pronged, balancing direct enterprise sales with significant reliance on partners.

Direct Sales Force: Targeting large enterprises and strategic accounts

The direct sales force remains key for landing the biggest logos. While the channel is growing fast, the direct team focuses its efforts where complex deals and strategic account penetration are required. This team is responsible for driving adoption of the full platform, including newer AI-driven products like RingCX and RingSense, into the largest organizations.

For context on the scale, RingCentral, Inc. reported total revenue of $639 million for the third quarter of 2025, with Annualized Exit Monthly Recurring Subscriptions (ARR) hitting $2.63 billion. The company guides for total revenue growth of approximately 4.5% to 5.0% for the full fiscal year 2025.

Global Service Provider (GSP) Channel: Selling through major telecom partners

The Global Service Provider (GSP) route is a major growth engine. Management has explicitly highlighted that this business segment is growing faster than the company overall. These telecom partners, like AT&T, leverage their existing market reach to sell RingCentral's co-branded UCaaS and CCaaS, including the AI features.

The GSP strategy is about scale and market penetration, not just volume. For instance, one partner has successfully migrated over half a million seats using RingCentral's platform. New additions to this channel in Q1 2025 included Cox Communications and Altafiber.

Reseller and Distributor Networks: Broadening reach to SMB and mid-market

The broader channel, managed through the RingCentral Reach partner program, is essential for reaching the Small and Midsize Business (SMB) and mid-market segments where volume is high. RingCentral, Inc. supports this effort with more than 15,000 channel partners worldwide. The company's focus on channel enablement is recognized, as they were named a 2025 Gartner Magic Quadrant Leader for UCaaS worldwide.

The IGNITE! sales model within the program gives these resellers autonomy, allowing them to own and manage the entire customer lifecycle independently for deals involving up to 400 seats. This structure helps ensure partners can quickly address local market needs.

Here's a quick look at the scale across the key channel components as of late 2025:

Channel Component	Metric/Data Point	Value/Amount
Channel Partners (Total)	Number of Partners Worldwide	More than 15,000
Global Service Provider (GSP)	Seats Migrated by One Partner	Over half a million
Reseller Program (IGNITE!)	Deal Size Ownership Limit (Seats)	Up to 400
Online App Gallery	Number of Available Third-Party Apps	Over 500
Online App Gallery	Percentage of AI-Powered Listings	19.96%

Online App Gallery: Distribution of 500+ third-party integrations

The open platform strategy is operationalized through the App Gallery, which acts as a distribution hub for third-party software that extends the core offering. You can find over 500 separate apps available here. This ecosystem is supported by more than 500 API endpoints (actions) that developers use to build custom workflows.

The focus is clearly shifting toward AI capabilities within this distribution channel. Currently, 19.96% of all live listings in the marketplace are for AI-powered partner products. This gallery helps customers streamline work by embedding communication capabilities directly into systems like CRM or service platforms, such as ServiceNow and Zendesk.

• The platform supports integration with major ecosystems like Microsoft Teams and Salesforce.
• The API endpoints allow for custom integrations and leveraging AI features like audio call summarization.
• The Gallery is a central location for developers to share applications built using RingCentral APIs.

Finance: review Q4 2025 channel revenue attribution against the direct sales target by next Tuesday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Segments

You're looking at how RingCentral, Inc. structures its market approach, segmenting its user base to tailor its offerings, especially as its AI portfolio matures in late 2025. The company serves a global customer base ranging from small and medium-sized businesses (SMBs) to large enterprises, consistently ranking among the top players in the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) segments.

Midsize Enterprises

This segment represents a key focus area, validated by industry recognition. RingCentral was ranked #1 in two out of the six product or service Use Case categories in the Gartner Critical Capabilities for UCaaS report for Q3 2025. Despite this strong positioning, the company maintains an overall market share of less than 5% in the fragmented UCaaS market, competing against major players like Microsoft and Zoom.

Large Enterprises

For Large Enterprises, the focus shifts heavily toward the advanced Contact Center solutions. RingCentral is pushing its AI-powered CCaaS solution, RingCX, which has seen significant traction. As of the third quarter of 2025, RingCX has more than 1,350 customers, marking a 150% increase in customer count over the preceding year. The company is on track to achieve a target of at least $100 million in exit Annual Recurring Revenue (ARR) from new products, including RingCX, by the end of 2025. The RingCentral Contact Center solutions are also complemented by AI tools; for example, the AI Receptionist (AIR) reached over 5,800+ clients by Q3 2025.

The cost for the RingCX AI Contact Center add-on is listed at $65 per user/month, and the integration of workforce management capabilities via the CommunityWFM acquisition aims to further appeal to enterprise needs for cost cutting and service level raising.

Small and Medium Businesses (SMBs)

SMBs are primarily targeted with the core RingEX platform, which bundles phone, video, and messaging. The segmentation within this group is often handled by the tier of the RingEX plan they select. The Core Plan is positioned as the entry point for SMBs looking to get started with call center operations, while the Advanced Plan targets Mid-Market companies looking to streamline processes.

Here's a quick look at the annual billing pricing structure for these core SMB plans:

Aspect/Feature	Core Plan	Advanced Plan
Annual Pricing (Per User/Month)	$20	$25
SMS Messages Included (Per User/Month)	25	100
Pooled Toll-Free Minutes Included	100	1,000
Automatic Call Recording	Not Included	Included

The overall Annualized Exit Monthly Recurring Subscriptions (ARR) for RingCentral stood at $2.59 billion as of the second quarter of 2025, with subscription revenue for that quarter at $599 million.

Telephony-Centric Organizations

Organizations prioritizing robust voice and call routing features are naturally drawn to the foundational offerings. The Core Plan is explicitly designed as a reliable phone system to get businesses up and running. This plan starts at $20 per user/month when billed annually. For these voice-first customers, the platform's ability to launch systems with ease and carrier-grade reliability is a key differentiator, contributing to the company's overall customer retention rate holding at about 99.3%.

The AI suite is also relevant here, as the AI Receptionist (AIR) can handle instant call answering and intelligent routing. RingCentral reported that AIR tripled its customer base to over 3,000 in the last quarter leading up to Q2 2025.

• The company connects more than 7 million users worldwide.
• The overall Full Year 2025 guidance projects total revenue growth between 4% and 6% year-over-year.
• Non-GAAP operating margin guidance for Full Year 2025 is approximately 22.5%.

RingCentral, Inc. (RNG) - Canvas Business Model: Cost Structure

You're looking at the core expenditures RingCentral, Inc. makes to keep its cloud communications platform running and growing through late 2025. The focus here is on the heavy lifting required to support a global, AI-driven subscription service. Honestly, the numbers show a clear trade-off: significant operational spending to maintain service quality and aggressive sales efforts to keep the subscription engine turning.

The primary cost drivers fall into two buckets: the direct cost to deliver the service (Cost of Revenue) and the operating expenses required for growth and innovation (S&M, R&D, G&A). We'll focus on the non-GAAP figures for the operating expenses, as these are often used to show the underlying operational efficiency, and use the Q3 2025 data as the most recent snapshot.

Here's the quick math on the major cost components for the third quarter of 2025:

• Sales and Marketing (S&M) Costs: Significant investment to drive subscription growth (Q3 2025 non-GAAP S&M was $240 million).
• Research and Development (R&D): High costs for AI and platform innovation (Q3 2025 non-GAAP R&D was $61.9 million).
• Share-Based Compensation: Expected to be between $275 million and $280 million for 2025.
• Network and Infrastructure Costs: Operating and maintaining the global cloud platform (represented by total Cost of Revenue).

The cost structure for the third quarter of 2025, based on non-GAAP reporting, highlights the scale of investment:

Cost Category	Q3 2025 Amount (Non-GAAP)	Context/Notes
Sales and Marketing (S&M)	$240 million	Increased 1.1% year over year.
Research and Development (R&D)	$61.9 million	Decreased 0.7% year over year.
General and Administrative (G&A)	$47.5 million	Rose 17% year over year.
Total Cost of Revenue (Includes Network/Infrastructure)	Approximately $143.1 million	Implied from Total Revenue ($639M) and Non-GAAP Gross Margin (77.6%).

The company is actively managing its equity expense, which is a non-cash cost but impacts dilution. You can see the full-year expectation is tighter than previous estimates, reflecting operational discipline.

• Full Year 2025 Share-Based Compensation Guidance: $275 million to $280 million.
• Q3 2025 Share-Based Compensation Expense: $64 million to $69 million (Guidance for Q4 2025).
• SBC as a percentage of total revenue reduced by 365 basis points year over year in Q3 2025.

To be fair, the Network and Infrastructure component is embedded within the Total Cost of Revenue, which is calculated based on the non-GAAP gross margin of 77.6% for Q3 2025. This margin is key; it means for every dollar of revenue, about 22.4% goes to the direct costs of service delivery, which includes the global cloud platform maintenance and network operations you asked about. The company is focused on driving efficiencies here, as evidenced by the 70 basis point expansion in non-GAAP gross margin year-over-year for the quarter.

RingCentral, Inc. (RNG) - Canvas Business Model: Revenue Streams

You're looking at the engine room of RingCentral, Inc. (RNG) revenue generation, which is almost entirely built on recurring software subscriptions. This stream is the bedrock, and for the full year 2025, management guided for subscription revenue growth to land between 5.5% and 6.0% year-over-year. To be defintely clear, this is the key metric investors watch, as it shows the health of the installed base and new bookings. For context, in the third quarter of 2025, subscription revenue hit $616 million, making up 96% of total revenue for that period.

The core of this is the tiered Software as a Service (SaaS) subscription model for RingEX, their Unified Communications as a Service (UCaaS) platform. You pay a monthly fee per user, which is almost always discounted if you commit to an annual contract. This structure helps RingCentral secure predictable cash flow, which is reflected in their Annualized Exit Monthly Recurring Subscriptions (ARR) reaching $2.63 billion as of Q3 2025.

Here's the quick math on the entry-level RingEX plans, which is where most new seats start:

Plan Tier	Annual Billing Price (Per User/Month)	Monthly Billing Price (Per User/Month)	Key Differentiator from Next Tier Up
Core	$20	$30	Lacks advanced call monitoring and CRM integrations
Advanced	$25	$35	Adds automatic call recording and CRM integrations
Ultra	$35	$45	Adds 200-person video meetings and advanced analytics

Beyond the standard UCaaS seats, RingCentral drives significant revenue from its Contact Center as a Service (CCaaS) offering, RingCX. This is a separate, premium seat that agents need for omnichannel support functions. The starting price for RingCX is $65/user/month when billed annually. What this estimate hides is that you must first have a RingEX account, meaning the absolute minimum cost for a user needing both services is at least $85 per month ($20 for RingEX Core + $65 for RingCX). The enterprise-level Contact Center offering requires a custom quote, but it builds upon this base.

Also, you'll see revenue generated from premium add-ons, which are crucial for upselling the existing user base. These are often AI-powered features that RingCentral is pushing hard. For instance, the RingSense AI for Sales tool, which provides conversation intelligence, starts at $60/user/month. You also have other smaller, but numerous, revenue streams coming from things like:

• AI Receptionist (AIR) starting around $59 per account/month plus usage fees.
• RingCentral Rooms licenses starting at $39 per room/month.
• Additional toll-free or local numbers for $4.99 per month.

Finance: draft 13-week cash view by Friday.