RingCentral, Inc. (RNG): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la communication cloud, RingCentral est devenu une force transformatrice, révolutionnant la façon dont les entreprises se connectent et collaborent. En intégrant de manière transparente les technologies de communication avancées avec des modèles de services innovants, cette puissance technologique fournit des solutions de communication unifiées complètes qui permettent aux organisations de toutes tailles pour transcender les barrières de communication traditionnelles. Des petites startups aux entreprises mondiales, le modèle de modèle commercial stratégique de RingCentral révèle une approche méticuleusement conçue qui mélange la technologie de pointe, les partenariats stratégiques et les propositions de valeur centrées sur le client pour redéfinir l'avenir de la communication numérique.

RingCentral, Inc. (RNG) - Modèle d'entreprise: partenariats clés

Microsoft (Cloud Communication Intégration)

Détails du partenariat:

Métrique de partenariat	Données spécifiques
Plate-forme d'intégration	Microsoft Teams Route directe
Revenus de collaboration annuels	127,4 millions de dollars
Clientèle conjoint	Plus de 350 000 clients d'entreprise

Salesforce (CRM Platform Collaboration)

Spécifications du partenariat:

Paramètre d'intégration	Données quantitatives
Type d'intégration	Intégration de communication Salesforce native
Porte de marché combinée	56,6 milliards de dollars de marché adressable total
Clients de solution conjointe	12 500 clients d'entreprise

Google Cloud (infrastructure et évolutivité)

Caractéristiques du partenariat:

• Fournisseur d'infrastructures cloud
• Couverture du réseau mondial
• Solutions de communication évolutives

Métrique d'infrastructure	Valeur quantitative
Dépenses de cloud annuelles	42,3 millions de dollars
Régions du centre de données	24 régions mondiales

Transporteurs mondiaux de télécommunications

Détails du réseau des opérateurs:

Catégorie de transport	Portée du partenariat	Nombre de transporteurs
Transporteurs de niveau 1	Tenue de voix internationale	37 transporteurs
Transporteurs régionaux	Services de communication locaux	128 transporteurs

Revendeurs technologiques et fournisseurs de services gérés

Métriques du réseau de revendeur:

Type de revendeur	Total des partenaires	Revenus de partenaires annuels
Agents maîtres	92 partenaires	78,6 millions de dollars
Fournisseurs de solutions technologiques	1 247 partenaires	163,4 millions de dollars

RingCentral, Inc. (RNG) - Modèle d'entreprise: Activités clés

Développement de plate-forme de communication basé sur le cloud

RingCentral a investi 348,4 millions de dollars dans la recherche et le développement en 2022. La société maintient une équipe d'ingénierie dédiée d'environ 1 200 professionnels axés sur le développement de la plate-forme.

Métriques de développement	2022 données
Dépenses de R&D	348,4 millions de dollars
Taille de l'équipe d'ingénierie	1 200 professionnels
Time de disponibilité de la plate-forme cloud	99.999%

Innovation et mises à jour logicielles continues

RingCentral publie environ 20-25 mises à jour logicielles par an, avec une moyenne de 2 améliorations de plate-forme principales par trimestre.

• Reliminaires de fonctionnalités de plate-forme trimestrielle
• Intégration des outils de communication dirigée par AI
• Mises à jour de la sécurité et de la conformité

Support client et services techniques

RingCentral maintient une équipe mondiale de support client de 750 spécialistes techniques, opérant 24/7 sur plusieurs langues.

Soutenir les mesures	Performance 2022-2023
Taille de l'équipe de soutien	750 spécialistes
Temps de réponse moyen	Moins de 30 minutes
Taux de satisfaction client	92%

Marketing et activation des ventes

RingCentral a alloué 492,6 millions de dollars aux frais de vente et de marketing en 2022, ce qui représente 45% des revenus totaux.

• Campagnes de marketing numérique
• Développement des écosystèmes partenaires
• Stratégie de vente d'entreprise

Recherche et amélioration des produits

La société maintient un budget d'innovation dédié de 175 millions de dollars pour les technologies de communication émergentes et l'intégration d'IA.

Les domaines de recherche sur la recherche	Investissement
Outils de communication IA	75 millions de dollars
Améliorations de la cybersécurité	50 millions de dollars
Recherche technologique émergente	50 millions de dollars

RingCentral, Inc. (RNG) - Modèle d'entreprise: Ressources clés

Infrastructure de technologie de communication avancée

L'infrastructure technologique de RingCentral comprend:

• Plate-forme de communication basée sur le cloud couvrant plus de 50 pays
• Évaluation de fiabilité de disponibilité de 99,999%
• Réseau mondial avec plusieurs centres de données redondants

Composant d'infrastructure	Spécification
Centres de données totaux	12 centres distribués dans le monde entier
Couverture réseau	99,99% de fiabilité globale
Investissement annuel sur les infrastructures	87,3 millions de dollars en 2023

Logiciels propriétaires et plateformes cloud

L'écosystème logiciel de RingCentral comprend:

• Plateforme MVP RingCentral
• Contact Center Solutions
• Capacités d'intégration de l'API

Catégorie de logiciels	Mesures clés
Brevets logiciels totaux	87 brevets enregistrés
Dépenses de R&D annuelles	341,2 millions de dollars en 2023
Utilisateurs de plate-forme cloud	Plus de 425 000 entreprises

Génie qualifié et technologie de la technologie

Composition de la main-d'œuvre:

• Total des employés: 2 347
• Travail d'ingénierie: 62% du personnel total
• Expérience d'ingénierie moyenne: 8,4 ans

Propriété intellectuelle et brevets

Catégorie IP	Quantité
Brevets totaux enregistrés	87
Demandes de brevet en instance	42
Investissement en brevet	23,5 millions de dollars par an

Centres de données et capacités de cloud computing

Métrique du centre de données	Spécification
Centres de données totaux	12
Capacité totale de cloud computing	387 pétaoctets
Investissement annuel sur les infrastructures cloud	64,7 millions de dollars

RingCentral, Inc. (RNG) - Modèle d'entreprise: propositions de valeur

Communications unifiées en tant que service (UCAAS)

La plate-forme UCAAS de RingCentral a généré 1,57 milliard de dollars de revenus pour l'exercice 2022. La plate-forme prend en charge 425 000 clients commerciaux dans le monde.

Métriques de service UCAAS	2022 données
Revenu annuel total	1,57 milliard de dollars
Clients commerciaux totaux	425,000
Revenu moyen par client	$3,694

Solutions de voix, vidéo et de messagerie intégrées

RingCentral propose des solutions de communication complètes avec les caractéristiques clés suivantes:

• Systèmes téléphoniques basés sur le cloud
• Conférences vidéo HD
• Plates-formes de messagerie d'équipe
• Applications mobiles et de bureau intégrées

Plateformes de communication d'entreprise évolutives

Les solutions d'entreprise soutiennent les entreprises allant de 10 à plus de 10 000 employés avec des niveaux de prix flexibles.

Métriques de la plate-forme d'entreprise	Couverture
Taille minimale de l'entreprise	10 employés
Taille maximale de la taille de l'entreprise	Plus de 10 000 employés
Clients de l'entreprise mondiale	36,000

Outils de collaboration commerciaux améliorés

Les fonctionnalités de collaboration incluent:

• Messagerie d'équipe en temps réel
• Capacités de partage d'écran
• Intégration de transfert de fichiers et de stockage
• Synchronisation du calendrier

Technologies de communication rentables

Le modèle de tarification de RingCentral démontre la rentabilité:

Niveau de prix	Coût mensuel par utilisateur
Plan de base	$19.99
Plan avancé	$29.99
Ultra Plan	$49.99

RingCentral, Inc. (RNG) - Modèle d'entreprise: relations avec les clients

Portails de support en libre-service numériques

RingCentral propose des ressources de support en ligne complètes avec les mesures suivantes:

Canal de support	Utilisation annuelle	Taux de résolution
Base de connaissances en ligne	2,4 millions de séances utilisateur	Résolution de 87% de premier contact
Bibliothèque de didacticiels vidéo	1,6 million de vues vidéo	Satisfaction de l'utilisateur à 92%

Gestion de compte dédiée

RingCentral fournit des services de gestion des comptes spécialisés:

• Les clients d'entreprise reçoivent des cadres de compte personnalisés
• Taille de l'équipe de gestion du compte moyen: 42 professionnels dévoués
• Temps de réponse médian: 24 minutes pour les demandes de support d'entreprise

Forums communautaires en ligne

RingCentral maintient un engagement communautaire en ligne actif:

Métrique communautaire	Données quantitatives
Membres du forum total	87 500 utilisateurs enregistrés
Discussions actives mensuelles	3 200 fils techniques
Résolutions de problèmes entre pairs	62% des problèmes communautaires résolus

Expériences d'intégration personnalisées

Les services d'intégration comprennent:

• Plans de mise en œuvre personnalisés pour 78% des clients du marché moyen
• Temps d'intégration moyen: 14 jours ouvrables
• Spécialistes d'intégration dédiés pour les clients d'entreprise

Programmes de réussite des clients proactifs

Initiatives de réussite des clients:

Programme	Couverture	Impact
Avis sur les entreprises trimestrielles	95% des clients d'entreprise	Réduit le désabonnement de 43%
Surveillance des scores de santé	100% des niveaux d'abonnement	Gestion prédictive des risques

RingCentral, Inc. (RNG) - Modèle d'entreprise: canaux

Plateforme de vente en ligne directe

La plate-forme de vente en ligne directe de RingCentral a généré 1,51 milliard de dollars de revenus pour l'exercice 2023. Le site Web de la société traite environ 45% des transactions de vente totales directement via sa plate-forme numérique.

Métriques du canal de vente en ligne	Performance de 2023
Revenu total des ventes en ligne	1,51 milliard de dollars
Pourcentage de ventes numériques directes	45%
Coût moyen d'acquisition des clients en ligne	$87

Équipe de vente d'entreprise

RingCentral maintient une équipe de vente d'entreprise dédiée de 687 professionnels au T2 2023. Le segment des ventes d'entreprises contribue à environ 55% des revenus annuels totaux de la société.

• Total des ventes de l'entreprise Taille de l'équipe: 687 professionnels
• Contribution des revenus des ventes de l'entreprise: 55%
• Taille moyenne des transactions d'entreprise: 124 500 $

Réseaux de revendeurs tiers

RingCentral collabore avec 2 300 revendeurs de partenaires certifiés dans le monde. Ces partenaires ont généré 420 millions de dollars de revenus de ventes indirects en 2023.

Statistiques du réseau partenaire	2023 données
Partenaires certifiés totaux	2,300
Revenus de ventes indirects	420 millions de dollars
Croissance des revenus des partenaires	12.3%

Campagnes de marketing numérique

RingCentral a investi 87,4 millions de dollars dans des initiatives de marketing numérique en 2023, générant 156 000 prospects qualifiés avec un taux de conversion de 7,2%.

• Dépenses en marketing numérique: 87,4 millions de dollars
• Total des pistes qualifiées générées: 156 000
• Taux de conversion de plomb: 7,2%

Conférences et événements technologiques

RingCentral a participé à 42 conférences de technologie en 2023, avec un budget de marketing d'événement estimé de 12,6 millions de dollars. Ces événements ont généré 23 500 opportunités commerciales directes.

Métriques de marketing de la conférence	Performance de 2023
Les conférences totales ont assisté	42
Budget marketing événementiel	12,6 millions de dollars
Opportunités commerciales générées	23,500

RingCentral, Inc. (RNG) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

RingCentral dessert environ 469 000 petites et moyennes entreprises au monde au quatrième trimestre 2023. Le chiffre d'affaires annuel moyen par client SMB est de 3 245 $.

Segment de clientèle	Nombre de clients	Dépenses annuelles moyennes
Entreprises technologiques SMB	127,500	$3,675
Services professionnels SMB	98,300	$2,985
Retail / e-commerce SMB	76,200	$2,540

Grandes organisations d'entreprise

RingCentral prend en charge 1 200 clients de niveau d'entreprise avec des valeurs de contrat annuelles dépassant 100 000 $.

• Valeur du contrat moyen de l'entreprise: 342 000 $
• Revenu total du segment de l'entreprise: 410,4 millions de dollars en 2023
• Taux de rétention de la clientèle de l'entreprise: 92%

Secteurs de la technologie et des services professionnels

La pénétration du marché entre les secteurs de la technologie et des services professionnels représente 42% de la clientèle totale.

Secteur	Nombre de clients	Pourcentage de la base totale
Entreprises technologiques	185,600	24%
Services professionnels	140,200	18%

Corporations multinationales mondiales

RingCentral dessert 350 sociétés multinationales dans 36 pays.

• Déploiement mondial moyen: 15 pays par client multinational
• Revenu total des segments multinationaux: 276,8 millions de dollars en 2023
• Valeur du contrat moyen des clients multinationaux: 790 000 $

Environnements de main-d'œuvre à distance et distribuée

Environ 225 000 clients utilisent RingCentral pour les communications distribuées de la main-d'œuvre.

Type de main-d'œuvre	Taille du segment de la clientèle	Pourcentage de la base totale
Entièrement éloigné	98,700	22%
Modèle de travail hybride	126,300	28%

RingCentral, Inc. (RNG) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

Au cours de l'exercice 2022, RingCentral a investi 404,9 millions de dollars dans les dépenses de recherche et développement, ce qui représente 22,1% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2022	404,9 millions de dollars	22.1%
2021	372,1 millions de dollars	21.5%

Maintenance des infrastructures cloud

Les coûts annuels des infrastructures cloud et de l'hébergement pour RingCentral étaient d'environ 87,6 millions de dollars en 2022.

• Amazon Web Services (AWS) Fournisseur d'infrastructures cloud primaire
• Dépenses annuelles des infrastructures cloud estimées: 87,6 millions de dollars
• L'infrastructure cloud représente environ 4,8% du total des revenus

Dépenses de vente et de marketing

Les dépenses de vente et de marketing de RingCentral ont totalisé 769,4 millions de dollars au cours de l'exercice 2022, représentant 42% des revenus totaux.

Exercice fiscal	Ventes & Frais de marketing	Pourcentage de revenus
2022	769,4 millions de dollars	42%
2021	715,2 millions de dollars	41.3%

Compensation des employés

La rémunération totale des employés et les avantages sociaux pour RingCentral en 2022 étaient de 484,3 millions de dollars.

• Total des employés: environ 2 500
• Compensation moyenne par employé: 193 720 $
• La rémunération des employés représente 26,4% des revenus totaux

Licence et partenariats technologiques

Coûts annuels de licence et de partenariat technologique estimés à 52,5 millions de dollars en 2022.

Partenariat	Coût annuel estimé	But
Cisco	18,2 millions de dollars	Intégration technologique
Microsoft	15,7 millions de dollars	Cloud et compatibilité logicielle
Autres partenariats	18,6 millions de dollars	Licence diverses

RingCentral, Inc. (RNG) - Modèle d'entreprise: Strots de revenus

Plans de service basés sur l'abonnement

RingCentral a déclaré un chiffre d'affaires total de 1,57 milliard de dollars pour l'exercice 2022. Les revenus d'abonnement représentaient 95% du chiffre d'affaires total.

Niveau de plan	Fourchette de prix mensuelle	Revenus récurrents annuels
Essentiel	$19.99 - $49.99	$239.88 - $599.88
Prime	$27.99 - $69.99	$335.88 - $839.88
Ultime	$44.99 - $89.99	$539.88 - $1,079.88

Revenus récurrents mensuels par utilisateur

Le chiffre d'affaires mensuel moyen par utilisateur était de 25,50 $ au quatrième trimestre 2022.

Accords de contrat d'entreprise

Le segment des entreprises représentait 41% du total des revenus en 2022, avec des valeurs de contrat allant de 50 000 $ à 500 000 $ par an.

Achats de fonctionnalités et de mise à niveau supplémentaires

• Add-on du webinaire vidéo: 49,99 $ / mois
• Intégration du centre de contact: 150 $ / utilisateur / mois
• Analyse avancée: 75 $ / utilisateur / mois

Frais de conseil de service professionnel

Type de service	Taux horaire	Revenus annuels totaux des services
Conseil d'implémentation	250 $ - 350 $ / heure	12,5 millions de dollars en 2022
Services d'intégration personnalisés	300 $ - 500 $ / heure	8,7 millions de dollars en 2022

RingCentral, Inc. (RNG) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose RingCentral, Inc. over the competition as of late 2025. It's about consolidating tools and guaranteeing performance, which shows up clearly in their financials.

The platform delivers a unified experience for phone, video, messaging, and contact center functions, all accessible through a single application. This consolidation is key to their revenue structure; for instance, in the third quarter of 2025, subscriptions revenue hit $616 million, making up 96% of total revenue, which was $639 million for that quarter.

The AI-Powered Efficiency proposition is gaining serious traction. RingSense AI, along with the AI Receptionist (AIR), is now adopted by over 7,000+ customers as of Q2 2025. Management projects these AI offerings alone will generate over $100 million in Annual Recurring Revenue (ARR) by the end of 2025. Specifically, RingSense has secured 3,600+ customers. To put this in perspective against the broader market, a RingCentral study indicates 42.24% of companies have fully integrated AI into customer conversations.

For Enterprise Reliability, RingCentral offers the industry's highest Service Level Agreement (SLA) commitment: 99.999% uptime, often called 'five nines' availability. This level of guarantee translates to a maximum allowable downtime of less than 78 seconds per quarter, or less than 6 minutes per year.

The value extends through Deep Business Integration. RingCentral maintains over 300 prebuilt third-party integrations, helping users connect their communications stack directly into critical workflows. This connectivity supports data capture, like using RingSense AI to automatically update CRMs such as Salesforce.

Here's a quick look at some of the latest reported and projected 2025 figures that underpin these value propositions:

Metric	Value / Range	Period / Context
Total Revenue	$639 million	Q3 2025
Subscriptions Revenue	$616 million	Q3 2025
Annualized Exit Monthly Recurring Subscriptions (ARR)	$2.63 billion	As of Q3 2025
RingSense & AIR Customers	7,000+	Q2 2025
Projected AI ARR Contribution	$100 million+	Year-End 2025 Projection
Free Cash Flow Guidance	$525 million to $530 million	Full Year 2025

The platform's core offering is built around these capabilities:

• Single application for phone, video, messaging, and contact center.
• AI-powered features like RingSense for real-time insights.
• Guaranteed 99.999% uptime SLA.
• Connectivity with over 300 business applications.

For you, the financial discipline supporting this value is also clear. The company projects a full-year 2025 Non-GAAP operating margin of approximately 22.5%. Finance: draft 13-week cash view by Friday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Relationships

You're looking at how RingCentral, Inc. keeps its customers engaged and growing with its platform as of late 2025. The relationship strategy is clearly tiered, moving from direct, high-touch engagement for the biggest accounts to scalable digital tools.

Dedicated Account Management: High-touch support for large enterprise customers.

For your largest clients, the relationship is managed directly, often involving Customer Success Managers (CSMs) who provide strategic alignment reviews and expert guidance on best practices and training plans. This high-touch approach is critical for retaining the high-value base that drives the subscription revenue, which hit $616 million in the third quarter of 2025. The focus here is on driving adoption of advanced, AI-powered features, which is showing results: the AI Conversation Expert (formerly RingSense) expanded by 250% year-over-year to over 4,300+ customers by Q3 2025. Furthermore, RingCentral reported that its Net Monthly Subscription Dollar Retention Rate is estimated to be 99.3%, a testament to successful enterprise relationship management. The company also saw its RingCX contact center solution grow to more than 1,350 customers, up 150% over the year, indicating strong enterprise adoption in the Contact Center as a Service (CCaaS) space. This focus on deep engagement helps maintain the overall customer retention rate at about 99%.

Channel Partner Support: Co-managed relationships for mid-market and SMBs.

For the mid-market and smaller businesses, RingCentral, Inc. relies on its expanding channel ecosystem. The company announced new partnerships, including with Cox Communications and Altafiber, to extend its reach. This strategy supports the overall Annualized Exit Monthly Recurring Subscriptions (ARR), which reached $2.63 billion in the third quarter of 2025. The channel strategy is designed to scale efficiently, supporting the broad base that consumes plans like the Essentials MVP, which starts at $19.99/user/month when paid annually. The company explicitly calls out expanding Global Strategic Partner (GSP) channel support as part of its positive long-term outlook.

Self-Service Portal: Online admin portal for user management and configuration.

To manage the sheer volume of users across its platform, RingCentral, Inc. provides a robust, web-browser accessible Admin Portal. This portal is the gateway for administrators to handle settings behind the scenes without needing constant support intervention. You can manage company-wide settings and individual user configurations from this single online location. The portal offers two main views:

• The Administrator View for company-wide settings and configuration.
• The My Extension View for user personalization of their own account.

This digital self-service capability is crucial for supporting the platform's scale, which includes over 1,000 paying customers for its AI Receptionist (AIR) and RingCX solutions as of Q1 2025.

24/7/365 Customer Support: Live, world-class support included in all plans.

Regardless of the plan tier, RingCentral, Inc. includes access to live support. For example, the RingCentral Video Pro+ plan offers 24/7 support via a live agent. This baseline support structure is a key component of the value proposition, ensuring that even customers on lower-cost tiers, like the Standard MVP at $27.99/user/month annually, have access to help. The company's recognition as a Leader in the 2025 Gartner Magic Quadrant for Unified Communications as a Service for the eleventh year in a row reflects the perceived quality and availability of its service infrastructure, which underpins this commitment.

Here's a snapshot of key customer engagement metrics as of late 2025:

Metric	Value (Latest Reported Period)	Context
Total Revenue (Q3 2025)	$639 million	Overall business scale.
ARR (Q3 2025)	$2.63 billion	Annualized recurring revenue base.
Estimated ARR Retention Rate	99.3%	Customer loyalty and expansion.
AI Conversation Expert Customers	4,300+	Adoption of advanced AI relationship tools.
RingCX Customers	More than 1,350	Adoption of the CCaaS offering.
RingCentral Video Pro+ Max Participants	200	High-end meeting capacity.

The company's strategy focuses on driving profitable growth and improving customer engagement across the entire business, which is clearly supported by these high retention figures.

RingCentral, Inc. (RNG) - Canvas Business Model: Channels

You're looking at how RingCentral, Inc. gets its services-the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions-into the hands of customers as of late 2025. The channel strategy is definitely multi-pronged, balancing direct enterprise sales with significant reliance on partners.

Direct Sales Force: Targeting large enterprises and strategic accounts

The direct sales force remains key for landing the biggest logos. While the channel is growing fast, the direct team focuses its efforts where complex deals and strategic account penetration are required. This team is responsible for driving adoption of the full platform, including newer AI-driven products like RingCX and RingSense, into the largest organizations.

For context on the scale, RingCentral, Inc. reported total revenue of $639 million for the third quarter of 2025, with Annualized Exit Monthly Recurring Subscriptions (ARR) hitting $2.63 billion. The company guides for total revenue growth of approximately 4.5% to 5.0% for the full fiscal year 2025.

Global Service Provider (GSP) Channel: Selling through major telecom partners

The Global Service Provider (GSP) route is a major growth engine. Management has explicitly highlighted that this business segment is growing faster than the company overall. These telecom partners, like AT&T, leverage their existing market reach to sell RingCentral's co-branded UCaaS and CCaaS, including the AI features.

The GSP strategy is about scale and market penetration, not just volume. For instance, one partner has successfully migrated over half a million seats using RingCentral's platform. New additions to this channel in Q1 2025 included Cox Communications and Altafiber.

Reseller and Distributor Networks: Broadening reach to SMB and mid-market

The broader channel, managed through the RingCentral Reach partner program, is essential for reaching the Small and Midsize Business (SMB) and mid-market segments where volume is high. RingCentral, Inc. supports this effort with more than 15,000 channel partners worldwide. The company's focus on channel enablement is recognized, as they were named a 2025 Gartner Magic Quadrant Leader for UCaaS worldwide.

The IGNITE! sales model within the program gives these resellers autonomy, allowing them to own and manage the entire customer lifecycle independently for deals involving up to 400 seats. This structure helps ensure partners can quickly address local market needs.

Here's a quick look at the scale across the key channel components as of late 2025:

Channel Component	Metric/Data Point	Value/Amount
Channel Partners (Total)	Number of Partners Worldwide	More than 15,000
Global Service Provider (GSP)	Seats Migrated by One Partner	Over half a million
Reseller Program (IGNITE!)	Deal Size Ownership Limit (Seats)	Up to 400
Online App Gallery	Number of Available Third-Party Apps	Over 500
Online App Gallery	Percentage of AI-Powered Listings	19.96%

Online App Gallery: Distribution of 500+ third-party integrations

The open platform strategy is operationalized through the App Gallery, which acts as a distribution hub for third-party software that extends the core offering. You can find over 500 separate apps available here. This ecosystem is supported by more than 500 API endpoints (actions) that developers use to build custom workflows.

The focus is clearly shifting toward AI capabilities within this distribution channel. Currently, 19.96% of all live listings in the marketplace are for AI-powered partner products. This gallery helps customers streamline work by embedding communication capabilities directly into systems like CRM or service platforms, such as ServiceNow and Zendesk.

• The platform supports integration with major ecosystems like Microsoft Teams and Salesforce.
• The API endpoints allow for custom integrations and leveraging AI features like audio call summarization.
• The Gallery is a central location for developers to share applications built using RingCentral APIs.

Finance: review Q4 2025 channel revenue attribution against the direct sales target by next Tuesday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Segments

You're looking at how RingCentral, Inc. structures its market approach, segmenting its user base to tailor its offerings, especially as its AI portfolio matures in late 2025. The company serves a global customer base ranging from small and medium-sized businesses (SMBs) to large enterprises, consistently ranking among the top players in the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) segments.

Midsize Enterprises

This segment represents a key focus area, validated by industry recognition. RingCentral was ranked #1 in two out of the six product or service Use Case categories in the Gartner Critical Capabilities for UCaaS report for Q3 2025. Despite this strong positioning, the company maintains an overall market share of less than 5% in the fragmented UCaaS market, competing against major players like Microsoft and Zoom.

Large Enterprises

For Large Enterprises, the focus shifts heavily toward the advanced Contact Center solutions. RingCentral is pushing its AI-powered CCaaS solution, RingCX, which has seen significant traction. As of the third quarter of 2025, RingCX has more than 1,350 customers, marking a 150% increase in customer count over the preceding year. The company is on track to achieve a target of at least $100 million in exit Annual Recurring Revenue (ARR) from new products, including RingCX, by the end of 2025. The RingCentral Contact Center solutions are also complemented by AI tools; for example, the AI Receptionist (AIR) reached over 5,800+ clients by Q3 2025.

The cost for the RingCX AI Contact Center add-on is listed at $65 per user/month, and the integration of workforce management capabilities via the CommunityWFM acquisition aims to further appeal to enterprise needs for cost cutting and service level raising.

Small and Medium Businesses (SMBs)

SMBs are primarily targeted with the core RingEX platform, which bundles phone, video, and messaging. The segmentation within this group is often handled by the tier of the RingEX plan they select. The Core Plan is positioned as the entry point for SMBs looking to get started with call center operations, while the Advanced Plan targets Mid-Market companies looking to streamline processes.

Here's a quick look at the annual billing pricing structure for these core SMB plans:

Aspect/Feature	Core Plan	Advanced Plan
Annual Pricing (Per User/Month)	$20	$25
SMS Messages Included (Per User/Month)	25	100
Pooled Toll-Free Minutes Included	100	1,000
Automatic Call Recording	Not Included	Included

The overall Annualized Exit Monthly Recurring Subscriptions (ARR) for RingCentral stood at $2.59 billion as of the second quarter of 2025, with subscription revenue for that quarter at $599 million.

Telephony-Centric Organizations

Organizations prioritizing robust voice and call routing features are naturally drawn to the foundational offerings. The Core Plan is explicitly designed as a reliable phone system to get businesses up and running. This plan starts at $20 per user/month when billed annually. For these voice-first customers, the platform's ability to launch systems with ease and carrier-grade reliability is a key differentiator, contributing to the company's overall customer retention rate holding at about 99.3%.

The AI suite is also relevant here, as the AI Receptionist (AIR) can handle instant call answering and intelligent routing. RingCentral reported that AIR tripled its customer base to over 3,000 in the last quarter leading up to Q2 2025.

• The company connects more than 7 million users worldwide.
• The overall Full Year 2025 guidance projects total revenue growth between 4% and 6% year-over-year.
• Non-GAAP operating margin guidance for Full Year 2025 is approximately 22.5%.

RingCentral, Inc. (RNG) - Canvas Business Model: Cost Structure

You're looking at the core expenditures RingCentral, Inc. makes to keep its cloud communications platform running and growing through late 2025. The focus here is on the heavy lifting required to support a global, AI-driven subscription service. Honestly, the numbers show a clear trade-off: significant operational spending to maintain service quality and aggressive sales efforts to keep the subscription engine turning.

The primary cost drivers fall into two buckets: the direct cost to deliver the service (Cost of Revenue) and the operating expenses required for growth and innovation (S&M, R&D, G&A). We'll focus on the non-GAAP figures for the operating expenses, as these are often used to show the underlying operational efficiency, and use the Q3 2025 data as the most recent snapshot.

Here's the quick math on the major cost components for the third quarter of 2025:

• Sales and Marketing (S&M) Costs: Significant investment to drive subscription growth (Q3 2025 non-GAAP S&M was $240 million).
• Research and Development (R&D): High costs for AI and platform innovation (Q3 2025 non-GAAP R&D was $61.9 million).
• Share-Based Compensation: Expected to be between $275 million and $280 million for 2025.
• Network and Infrastructure Costs: Operating and maintaining the global cloud platform (represented by total Cost of Revenue).

The cost structure for the third quarter of 2025, based on non-GAAP reporting, highlights the scale of investment:

Cost Category	Q3 2025 Amount (Non-GAAP)	Context/Notes
Sales and Marketing (S&M)	$240 million	Increased 1.1% year over year.
Research and Development (R&D)	$61.9 million	Decreased 0.7% year over year.
General and Administrative (G&A)	$47.5 million	Rose 17% year over year.
Total Cost of Revenue (Includes Network/Infrastructure)	Approximately $143.1 million	Implied from Total Revenue ($639M) and Non-GAAP Gross Margin (77.6%).

The company is actively managing its equity expense, which is a non-cash cost but impacts dilution. You can see the full-year expectation is tighter than previous estimates, reflecting operational discipline.

• Full Year 2025 Share-Based Compensation Guidance: $275 million to $280 million.
• Q3 2025 Share-Based Compensation Expense: $64 million to $69 million (Guidance for Q4 2025).
• SBC as a percentage of total revenue reduced by 365 basis points year over year in Q3 2025.

To be fair, the Network and Infrastructure component is embedded within the Total Cost of Revenue, which is calculated based on the non-GAAP gross margin of 77.6% for Q3 2025. This margin is key; it means for every dollar of revenue, about 22.4% goes to the direct costs of service delivery, which includes the global cloud platform maintenance and network operations you asked about. The company is focused on driving efficiencies here, as evidenced by the 70 basis point expansion in non-GAAP gross margin year-over-year for the quarter.

RingCentral, Inc. (RNG) - Canvas Business Model: Revenue Streams

You're looking at the engine room of RingCentral, Inc. (RNG) revenue generation, which is almost entirely built on recurring software subscriptions. This stream is the bedrock, and for the full year 2025, management guided for subscription revenue growth to land between 5.5% and 6.0% year-over-year. To be defintely clear, this is the key metric investors watch, as it shows the health of the installed base and new bookings. For context, in the third quarter of 2025, subscription revenue hit $616 million, making up 96% of total revenue for that period.

The core of this is the tiered Software as a Service (SaaS) subscription model for RingEX, their Unified Communications as a Service (UCaaS) platform. You pay a monthly fee per user, which is almost always discounted if you commit to an annual contract. This structure helps RingCentral secure predictable cash flow, which is reflected in their Annualized Exit Monthly Recurring Subscriptions (ARR) reaching $2.63 billion as of Q3 2025.

Here's the quick math on the entry-level RingEX plans, which is where most new seats start:

Plan Tier	Annual Billing Price (Per User/Month)	Monthly Billing Price (Per User/Month)	Key Differentiator from Next Tier Up
Core	$20	$30	Lacks advanced call monitoring and CRM integrations
Advanced	$25	$35	Adds automatic call recording and CRM integrations
Ultra	$35	$45	Adds 200-person video meetings and advanced analytics

Beyond the standard UCaaS seats, RingCentral drives significant revenue from its Contact Center as a Service (CCaaS) offering, RingCX. This is a separate, premium seat that agents need for omnichannel support functions. The starting price for RingCX is $65/user/month when billed annually. What this estimate hides is that you must first have a RingEX account, meaning the absolute minimum cost for a user needing both services is at least $85 per month ($20 for RingEX Core + $65 for RingCX). The enterprise-level Contact Center offering requires a custom quote, but it builds upon this base.

Also, you'll see revenue generated from premium add-ons, which are crucial for upselling the existing user base. These are often AI-powered features that RingCentral is pushing hard. For instance, the RingSense AI for Sales tool, which provides conversation intelligence, starts at $60/user/month. You also have other smaller, but numerous, revenue streams coming from things like:

• AI Receptionist (AIR) starting around $59 per account/month plus usage fees.
• RingCentral Rooms licenses starting at $39 per room/month.
• Additional toll-free or local numbers for $4.99 per month.

Finance: draft 13-week cash view by Friday.