RingCentral, Inc. (RNG): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da comunicação em nuvem, o RingCentral emergiu como uma força transformadora, revolucionando como as empresas se conectam e colaboram. Ao integrar perfeitamente tecnologias avançadas de comunicação com modelos de serviços inovadores, essa potência tecnológica oferece soluções abrangentes de comunicações unificadas que capacitam organizações de todos os tamanhos para transcender as barreiras tradicionais de comunicação. De pequenas startups a empresas globais, o modelo de negócios estratégico da RingCentral revela uma abordagem meticulosamente criada que combina a tecnologia de ponta, parcerias estratégicas e proposições de valor centradas no cliente para redefinir o futuro da comunicação digital.

RingCentral, Inc. (RNG) - Modelo de negócios: Parcerias -chave

Microsoft (integração de comunicação em nuvem)

Detalhes da parceria:

Métrica de Parceria	Dados específicos
Plataforma de integração	Rotamento direto da Microsoft Teams
Receita anual de colaboração	US $ 127,4 milhões
Base de clientes conjuntos	Mais de 350.000 clientes corporativos

Salesforce (colaboração da plataforma CRM)

Especificos de parceria:

Parâmetro de integração	Dados quantitativos
Tipo de integração	Integração de comunicação do Salesforce nativo
Alcance do mercado combinado	US $ 56,6 bilhões no mercado endereçável total
Clientes de solução conjunta	12.500 clientes corporativos

Google Cloud (infraestrutura e escalabilidade)

Características de parceria:

• Provedor de infraestrutura em nuvem
• Cobertura global de rede
• Soluções de comunicação escaláveis

Métrica de infraestrutura	Valor quantitativo
Gastos anuais em nuvem	US $ 42,3 milhões
Regiões de data center	24 regiões globais

Transportadoras de telecomunicações globais

Detalhes da rede de operadora:

Categoria de transportadora	Escopo da parceria	Número de transportadoras
Portadores de Nível 1	Terminação internacional de voz	37 transportadoras
Transportadoras regionais	Serviços de comunicação local	128 transportadoras

Revendedores de tecnologia e provedores de serviços gerenciados

Metrics de rede de revendedores:

Tipo de revendedor	Total Partners	Receita anual do parceiro
Agentes mestres	92 parceiros	US $ 78,6 milhões
Provedores de solução de tecnologia	1.247 parceiros	US $ 163,4 milhões

RingCentral, Inc. (RNG) - Modelo de negócios: Atividades -chave

Desenvolvimento da plataforma de comunicação baseada em nuvem

A RingCentral investiu US $ 348,4 milhões em pesquisa e desenvolvimento em 2022. A empresa mantém uma equipe de engenharia dedicada de aproximadamente 1.200 profissionais focados no desenvolvimento da plataforma.

Métricas de desenvolvimento	2022 dados
Despesas de P&D	US $ 348,4 milhões
Tamanho da equipe de engenharia	1.200 profissionais
Tempo de atividade da plataforma em nuvem	99.999%

Inovação contínua de software e atualizações

O RingCentral lança aproximadamente 20 a 25 atualizações de software anualmente, com uma média de 2 principais aprimoramentos de plataforma por trimestre.

• Lançamentos de recursos da plataforma trimestral
• Integração de ferramentas de comunicação orientada pela IA
• Atualizações de segurança e conformidade

Suporte ao cliente e serviços técnicos

A RingCentral mantém uma equipe global de suporte ao cliente de 750 especialistas técnicos, operando 24/7 em vários idiomas.

Métricas de suporte	2022-2023 Desempenho
Tamanho da equipe de suporte	750 especialistas
Tempo médio de resposta	Menos de 30 minutos
Taxa de satisfação do cliente	92%

Cabilização de marketing e vendas

O RingCentral alocou US $ 492,6 milhões para despesas de vendas e marketing em 2022, representando 45% da receita total.

• Campanhas de marketing digital
• Desenvolvimento de ecossistemas de parceiros
• Estratégia de vendas da empresa

Pesquisa e aprimoramento de produtos

A empresa mantém um orçamento dedicado de inovação de US $ 175 milhões para tecnologias emergentes de comunicação e integração de IA.

Áreas de foco de pesquisa	Investimento
Ferramentas de comunicação da IA	US $ 75 milhões
Aprimoramentos de segurança cibernética	US $ 50 milhões
Pesquisa em tecnologia emergente	US $ 50 milhões

RingCentral, Inc. (RNG) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia de comunicação avançada

A infraestrutura tecnológica da RingCentral inclui:

• Plataforma de comunicação baseada em nuvem, abrangendo mais de 50 países
• 99,999% Classificação de confiabilidade de tempo de atividade
• Rede global com múltiplos data centers redundantes

Componente de infraestrutura	Especificação
Total de data centers	12 centros distribuídos globalmente
Cobertura de rede	99,99% de confiabilidade global
Investimento anual de infraestrutura	US $ 87,3 milhões em 2023

Software proprietário e plataformas de nuvem

O ecossistema de software do RingCentral inclui:

• RingCentral MVP Plataforma
• Soluções de contato de centro
• Recursos de integração da API

Categoria de software	Métricas -chave
Total de patentes de software	87 patentes registradas
Gastos anuais de P&D	US $ 341,2 milhões em 2023
Usuários da plataforma em nuvem	Mais de 425.000 empresas

Força de trabalho de engenharia e tecnologia qualificada

Composição da força de trabalho:

• Total de funcionários: 2.347
• Força de trabalho de engenharia: 62% do pessoal total
• Experiência média de engenharia: 8,4 anos

Propriedade intelectual e patentes

Categoria IP	Quantidade
Total de patentes registradas	87
Aplicações de patentes pendentes	42
Investimento em patentes	US $ 23,5 milhões anualmente

Data centers e recursos de computação em nuvem

Métrica de data center	Especificação
Total de data centers	12
Capacidade total de computação em nuvem	387 petabytes
Investimento anual de infraestrutura em nuvem	US $ 64,7 milhões

RingCentral, Inc. (RNG) - Modelo de Negócios: Proposições de Valor

Comunicações unificadas como um serviço (UCAAS)

A plataforma UCAAS da RingCentral gerou US $ 1,57 bilhão em receita para o ano fiscal de 2022. A plataforma suporta 425.000 clientes de negócios em todo o mundo.

Métricas de serviço da UCAAS	2022 dados
Receita anual total	US $ 1,57 bilhão
Total de clientes comerciais	425,000
Receita média por cliente	$3,694

Soluções integradas de voz, vídeo e mensagens

RingCentral oferece soluções de comunicação abrangentes com os seguintes recursos importantes:

• Sistemas telefônicos baseados em nuvem
• HD videoconferência
• Plataformas de mensagens de equipe
• Aplicativos móveis e de mesa integrados

Plataformas de comunicação corporativa escalável

A Enterprise Solutions suporta empresas que variam de 10 a 10.000 funcionários com níveis flexíveis de preços.

Métricas da plataforma corporativa	Cobertura
Tamanho mínimo dos negócios	10 funcionários
Tamanho do negócio máximo suportado	Mais de 10.000 funcionários
Clientes da empresa global	36,000

Ferramentas de colaboração de negócios aprimoradas

Os recursos de colaboração incluem:

• Mensagens de equipe em tempo real
• Recursos de compartilhamento de tela
• Transferência de arquivos e integração de armazenamento
• Sincronização do calendário

Tecnologias de comunicação econômicas

O modelo de preços do RingCentral demonstra eficiência de custos:

Nível de preço	Custo mensal por usuário
Plano central	$19.99
Plano avançado	$29.99
Ultra Plan	$49.99

RingCentral, Inc. (RNG) - Modelo de Negócios: Relacionamentos do Cliente

Portais de suporte de autoatendimento digital

RingCentral oferece recursos abrangentes de suporte on -line com as seguintes métricas:

Canal de suporte	Uso anual	Taxa de resolução
Base de conhecimento online	2,4 milhões de sessões de usuário	87% de resolução de primeiro contato
Biblioteca de Tutorial em vídeo	1,6 milhão de visualizações de vídeo	92% de satisfação do usuário

Gerenciamento de conta dedicado

RingCentral fornece serviços especializados de gerenciamento de contas:

• Os clientes corporativos recebem executivos de conta personalizados
• Tamanho médio da equipe de gerenciamento de contas: 42 profissionais dedicados
• Tempo médio de resposta: 24 minutos para solicitações de suporte corporativo

Fóruns da comunidade online

RingCentral mantém o envolvimento da comunidade online ativo:

Métrica comunitária	Dados quantitativos
Total de membros do fórum	87.500 usuários registrados
Discussões ativas mensais	3.200 fios técnicos
Resoluções de problemas ponto a ponto	62% dos problemas da comunidade resolvidos

Experiências personalizadas de integração

Os serviços de integração incluem:

• Planos de implementação personalizados para 78% dos clientes do mercado intermediário
• Tempo médio de integração: 14 dias úteis
• Especialistas em integração dedicados para clientes corporativos

Programas proativos de sucesso do cliente

Iniciativas de sucesso do cliente:

Programa	Cobertura	Impacto
Revisões de negócios trimestrais	95% dos clientes corporativos	Reduz a agitação em 43%
Monitoramento da pontuação da saúde	100% das camadas de assinatura	Gerenciamento de riscos preditivos

RingCentral, Inc. (RNG) - Modelo de Negócios: Canais

Plataforma de vendas on -line direta

A plataforma de vendas on -line direta do RingCentral gerou US $ 1,51 bilhão em receita para o ano fiscal de 2023. O site da empresa processa aproximadamente 45% do total de transações de vendas diretamente por meio de sua plataforma digital.

Métricas de canal de vendas on -line	2023 desempenho
Receita total de vendas online	US $ 1,51 bilhão
Porcentagem de vendas digitais diretas	45%
Custo médio de aquisição de clientes online	$87

Equipe de vendas corporativa

A RingCentral mantém uma equipe de vendas empresarial dedicada de 687 profissionais a partir do quarto trimestre 2023. O segmento de vendas corporativo contribui com aproximadamente 55% da receita anual total da empresa.

• TOTAL DE VENDAS EMPRESÍVEL TAMANHO: 687 Profissionais
• Contribuição da receita de vendas da empresa: 55%
• Tamanho médio da oferta corporativa: US $ 124.500

Redes de revendedores de terceiros

A RingCentral colabora com 2.300 revendedores de parceiros certificados em todo o mundo. Esses parceiros geraram US $ 420 milhões em receita de vendas indireta durante 2023.

Estatísticas de rede de parceiros	2023 dados
Total de parceiros certificados	2,300
Receita de vendas indireta	US $ 420 milhões
Crescimento da receita do parceiro	12.3%

Campanhas de marketing digital

A RingCentral investiu US $ 87,4 milhões em iniciativas de marketing digital durante 2023, gerando 156.000 leads qualificados com uma taxa de conversão de 7,2%.

• Gastes de marketing digital: US $ 87,4 milhões
• Total de leads qualificados gerados: 156.000
• Taxa de conversão de chumbo: 7,2%

Conferências e eventos de tecnologia

A RingCentral participou de 42 conferências de tecnologia em 2023, com um orçamento estimado de marketing de eventos de US $ 12,6 milhões. Esses eventos geraram 23.500 oportunidades de negócios diretas.

Métricas de marketing da conferência	2023 desempenho
As conferências totais compareceram	42
Orçamento de marketing de eventos	US $ 12,6 milhões
Oportunidades de negócios geradas	23,500

RingCentral, Inc. (RNG) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

O RingCentral atende a aproximadamente 469.000 empresas pequenas e médias em todo o quarto no trimestre de 2023. A receita média anual por cliente da SMB é de US $ 3.245.

Segmento de clientes	Número de clientes	Gasto médio anual
Empresas de tecnologia da SMB	127,500	$3,675
SMB Professional Services	98,300	$2,985
SMB varejo/comércio eletrônico	76,200	$2,540

Grandes organizações empresariais

A RingCentral suporta 1.200 clientes de nível corporativo com valores anuais de contrato que superiores a US $ 100.000.

• Valor médio do contrato corporativo: US $ 342.000
• Receita do segmento total da empresa: US $ 410,4 milhões em 2023
• Taxa de retenção de clientes da empresa: 92%

Setores de tecnologia e serviços profissionais

A penetração de mercado entre os setores de tecnologia e serviços profissionais representa 42% da base total de clientes.

Setor	Contagem de clientes	Porcentagem de base total
Empresas de tecnologia	185,600	24%
Serviços profissionais	140,200	18%

Corporações multinacionais globais

A RingCentral atende 350 empresas multinacionais em 36 países.

• Implantação global média: 15 países por cliente multinacional
• Receita total do segmento multinacional: US $ 276,8 milhões em 2023
• Valor médio de contrato médio multinacional do cliente: US $ 790.000

Ambientes de força de trabalho remotos e distribuídos

Aproximadamente 225.000 clientes utilizam o RingCentral para comunicações distribuídas da força de trabalho.

Tipo de força de trabalho	Tamanho do segmento do cliente	Porcentagem de base total
Totalmente remoto	98,700	22%
Modelo de trabalho híbrido	126,300	28%

RingCentral, Inc. (RNG) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

No ano fiscal de 2022, a Ringcentral investiu US $ 404,9 milhões em despesas de pesquisa e desenvolvimento, representando 22,1% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2022	US $ 404,9 milhões	22.1%
2021	US $ 372,1 milhões	21.5%

Manutenção da infraestrutura em nuvem

Os custos anuais de infraestrutura em nuvem e hospedagem do RingCentral foram de aproximadamente US $ 87,6 milhões em 2022.

• Amazon Web Services (AWS) Provedor de infraestrutura em nuvem primária
• Gastos anuais estimados em infraestrutura em nuvem: US $ 87,6 milhões
• A infraestrutura em nuvem representa aproximadamente 4,8% da receita total

Despesas de vendas e marketing

As despesas de vendas e marketing da RingCentral totalizaram US $ 769,4 milhões no ano fiscal de 2022, representando 42% da receita total.

Ano fiscal	Vendas & Despesas de marketing	Porcentagem de receita
2022	US $ 769,4 milhões	42%
2021	US $ 715,2 milhões	41.3%

Compensação dos funcionários

A compensação total dos funcionários e os benefícios do RingCentral em 2022 foi de US $ 484,3 milhões.

• Total de funcionários: aproximadamente 2.500
• Compensação média por funcionário: US $ 193.720
• A compensação dos funcionários representa 26,4% da receita total

Licenciamento de tecnologia e parcerias

Os custos anuais de licenciamento e parceria de tecnologia estimados em US $ 52,5 milhões em 2022.

Parceria	Custo anual estimado	Propósito
Cisco	US $ 18,2 milhões	Integração de tecnologia
Microsoft	US $ 15,7 milhões	Compatibilidade em nuvem e software
Outras parcerias	US $ 18,6 milhões	Licenciamento diverso

RingCentral, Inc. (RNG) - Modelo de negócios: fluxos de receita

Planos de serviço baseados em assinatura

A RingCentral registrou receita total de US $ 1,57 bilhão para o ano fiscal de 2022. A receita de assinatura representou 95% da receita total.

Planejar camada	Faixa de preço mensal	Receita recorrente anual
Itens essenciais	$19.99 - $49.99	$239.88 - $599.88
Premium	$27.99 - $69.99	$335.88 - $839.88
Final	$44.99 - $89.99	$539.88 - $1,079.88

Receita recorrente mensal por usuário

A receita mensal média por usuário foi de US $ 25,50 no quarto trimestre 2022.

Acordos de contrato corporativo

O segmento corporativo representou 41% da receita total em 2022, com valores de contrato que variam de US $ 50.000 a US $ 500.000 anualmente.

Recurso adicional e compras de atualização

• Adicionamento no webinar de vídeo: $ 49,99/mês
• Integração do Centro de Contato: $ 150/Usuário/Mês
• Analítica avançada: US $ 75/usuário/mês

Taxas de consultoria de serviço profissional

Tipo de serviço	Taxa horária	Receita anual total dos serviços
Consultoria de implementação	$ 250 - $ 350/hora	US $ 12,5 milhões em 2022
Serviços de integração personalizados	$ 300 - $ 500/hora	US $ 8,7 milhões em 2022

RingCentral, Inc. (RNG) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose RingCentral, Inc. over the competition as of late 2025. It's about consolidating tools and guaranteeing performance, which shows up clearly in their financials.

The platform delivers a unified experience for phone, video, messaging, and contact center functions, all accessible through a single application. This consolidation is key to their revenue structure; for instance, in the third quarter of 2025, subscriptions revenue hit $616 million, making up 96% of total revenue, which was $639 million for that quarter.

The AI-Powered Efficiency proposition is gaining serious traction. RingSense AI, along with the AI Receptionist (AIR), is now adopted by over 7,000+ customers as of Q2 2025. Management projects these AI offerings alone will generate over $100 million in Annual Recurring Revenue (ARR) by the end of 2025. Specifically, RingSense has secured 3,600+ customers. To put this in perspective against the broader market, a RingCentral study indicates 42.24% of companies have fully integrated AI into customer conversations.

For Enterprise Reliability, RingCentral offers the industry's highest Service Level Agreement (SLA) commitment: 99.999% uptime, often called 'five nines' availability. This level of guarantee translates to a maximum allowable downtime of less than 78 seconds per quarter, or less than 6 minutes per year.

The value extends through Deep Business Integration. RingCentral maintains over 300 prebuilt third-party integrations, helping users connect their communications stack directly into critical workflows. This connectivity supports data capture, like using RingSense AI to automatically update CRMs such as Salesforce.

Here's a quick look at some of the latest reported and projected 2025 figures that underpin these value propositions:

Metric	Value / Range	Period / Context
Total Revenue	$639 million	Q3 2025
Subscriptions Revenue	$616 million	Q3 2025
Annualized Exit Monthly Recurring Subscriptions (ARR)	$2.63 billion	As of Q3 2025
RingSense & AIR Customers	7,000+	Q2 2025
Projected AI ARR Contribution	$100 million+	Year-End 2025 Projection
Free Cash Flow Guidance	$525 million to $530 million	Full Year 2025

The platform's core offering is built around these capabilities:

• Single application for phone, video, messaging, and contact center.
• AI-powered features like RingSense for real-time insights.
• Guaranteed 99.999% uptime SLA.
• Connectivity with over 300 business applications.

For you, the financial discipline supporting this value is also clear. The company projects a full-year 2025 Non-GAAP operating margin of approximately 22.5%. Finance: draft 13-week cash view by Friday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Relationships

You're looking at how RingCentral, Inc. keeps its customers engaged and growing with its platform as of late 2025. The relationship strategy is clearly tiered, moving from direct, high-touch engagement for the biggest accounts to scalable digital tools.

Dedicated Account Management: High-touch support for large enterprise customers.

For your largest clients, the relationship is managed directly, often involving Customer Success Managers (CSMs) who provide strategic alignment reviews and expert guidance on best practices and training plans. This high-touch approach is critical for retaining the high-value base that drives the subscription revenue, which hit $616 million in the third quarter of 2025. The focus here is on driving adoption of advanced, AI-powered features, which is showing results: the AI Conversation Expert (formerly RingSense) expanded by 250% year-over-year to over 4,300+ customers by Q3 2025. Furthermore, RingCentral reported that its Net Monthly Subscription Dollar Retention Rate is estimated to be 99.3%, a testament to successful enterprise relationship management. The company also saw its RingCX contact center solution grow to more than 1,350 customers, up 150% over the year, indicating strong enterprise adoption in the Contact Center as a Service (CCaaS) space. This focus on deep engagement helps maintain the overall customer retention rate at about 99%.

Channel Partner Support: Co-managed relationships for mid-market and SMBs.

For the mid-market and smaller businesses, RingCentral, Inc. relies on its expanding channel ecosystem. The company announced new partnerships, including with Cox Communications and Altafiber, to extend its reach. This strategy supports the overall Annualized Exit Monthly Recurring Subscriptions (ARR), which reached $2.63 billion in the third quarter of 2025. The channel strategy is designed to scale efficiently, supporting the broad base that consumes plans like the Essentials MVP, which starts at $19.99/user/month when paid annually. The company explicitly calls out expanding Global Strategic Partner (GSP) channel support as part of its positive long-term outlook.

Self-Service Portal: Online admin portal for user management and configuration.

To manage the sheer volume of users across its platform, RingCentral, Inc. provides a robust, web-browser accessible Admin Portal. This portal is the gateway for administrators to handle settings behind the scenes without needing constant support intervention. You can manage company-wide settings and individual user configurations from this single online location. The portal offers two main views:

• The Administrator View for company-wide settings and configuration.
• The My Extension View for user personalization of their own account.

This digital self-service capability is crucial for supporting the platform's scale, which includes over 1,000 paying customers for its AI Receptionist (AIR) and RingCX solutions as of Q1 2025.

24/7/365 Customer Support: Live, world-class support included in all plans.

Regardless of the plan tier, RingCentral, Inc. includes access to live support. For example, the RingCentral Video Pro+ plan offers 24/7 support via a live agent. This baseline support structure is a key component of the value proposition, ensuring that even customers on lower-cost tiers, like the Standard MVP at $27.99/user/month annually, have access to help. The company's recognition as a Leader in the 2025 Gartner Magic Quadrant for Unified Communications as a Service for the eleventh year in a row reflects the perceived quality and availability of its service infrastructure, which underpins this commitment.

Here's a snapshot of key customer engagement metrics as of late 2025:

Metric	Value (Latest Reported Period)	Context
Total Revenue (Q3 2025)	$639 million	Overall business scale.
ARR (Q3 2025)	$2.63 billion	Annualized recurring revenue base.
Estimated ARR Retention Rate	99.3%	Customer loyalty and expansion.
AI Conversation Expert Customers	4,300+	Adoption of advanced AI relationship tools.
RingCX Customers	More than 1,350	Adoption of the CCaaS offering.
RingCentral Video Pro+ Max Participants	200	High-end meeting capacity.

The company's strategy focuses on driving profitable growth and improving customer engagement across the entire business, which is clearly supported by these high retention figures.

RingCentral, Inc. (RNG) - Canvas Business Model: Channels

You're looking at how RingCentral, Inc. gets its services-the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions-into the hands of customers as of late 2025. The channel strategy is definitely multi-pronged, balancing direct enterprise sales with significant reliance on partners.

Direct Sales Force: Targeting large enterprises and strategic accounts

The direct sales force remains key for landing the biggest logos. While the channel is growing fast, the direct team focuses its efforts where complex deals and strategic account penetration are required. This team is responsible for driving adoption of the full platform, including newer AI-driven products like RingCX and RingSense, into the largest organizations.

For context on the scale, RingCentral, Inc. reported total revenue of $639 million for the third quarter of 2025, with Annualized Exit Monthly Recurring Subscriptions (ARR) hitting $2.63 billion. The company guides for total revenue growth of approximately 4.5% to 5.0% for the full fiscal year 2025.

Global Service Provider (GSP) Channel: Selling through major telecom partners

The Global Service Provider (GSP) route is a major growth engine. Management has explicitly highlighted that this business segment is growing faster than the company overall. These telecom partners, like AT&T, leverage their existing market reach to sell RingCentral's co-branded UCaaS and CCaaS, including the AI features.

The GSP strategy is about scale and market penetration, not just volume. For instance, one partner has successfully migrated over half a million seats using RingCentral's platform. New additions to this channel in Q1 2025 included Cox Communications and Altafiber.

Reseller and Distributor Networks: Broadening reach to SMB and mid-market

The broader channel, managed through the RingCentral Reach partner program, is essential for reaching the Small and Midsize Business (SMB) and mid-market segments where volume is high. RingCentral, Inc. supports this effort with more than 15,000 channel partners worldwide. The company's focus on channel enablement is recognized, as they were named a 2025 Gartner Magic Quadrant Leader for UCaaS worldwide.

The IGNITE! sales model within the program gives these resellers autonomy, allowing them to own and manage the entire customer lifecycle independently for deals involving up to 400 seats. This structure helps ensure partners can quickly address local market needs.

Here's a quick look at the scale across the key channel components as of late 2025:

Channel Component	Metric/Data Point	Value/Amount
Channel Partners (Total)	Number of Partners Worldwide	More than 15,000
Global Service Provider (GSP)	Seats Migrated by One Partner	Over half a million
Reseller Program (IGNITE!)	Deal Size Ownership Limit (Seats)	Up to 400
Online App Gallery	Number of Available Third-Party Apps	Over 500
Online App Gallery	Percentage of AI-Powered Listings	19.96%

Online App Gallery: Distribution of 500+ third-party integrations

The open platform strategy is operationalized through the App Gallery, which acts as a distribution hub for third-party software that extends the core offering. You can find over 500 separate apps available here. This ecosystem is supported by more than 500 API endpoints (actions) that developers use to build custom workflows.

The focus is clearly shifting toward AI capabilities within this distribution channel. Currently, 19.96% of all live listings in the marketplace are for AI-powered partner products. This gallery helps customers streamline work by embedding communication capabilities directly into systems like CRM or service platforms, such as ServiceNow and Zendesk.

• The platform supports integration with major ecosystems like Microsoft Teams and Salesforce.
• The API endpoints allow for custom integrations and leveraging AI features like audio call summarization.
• The Gallery is a central location for developers to share applications built using RingCentral APIs.

Finance: review Q4 2025 channel revenue attribution against the direct sales target by next Tuesday.

RingCentral, Inc. (RNG) - Canvas Business Model: Customer Segments

You're looking at how RingCentral, Inc. structures its market approach, segmenting its user base to tailor its offerings, especially as its AI portfolio matures in late 2025. The company serves a global customer base ranging from small and medium-sized businesses (SMBs) to large enterprises, consistently ranking among the top players in the Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) segments.

Midsize Enterprises

This segment represents a key focus area, validated by industry recognition. RingCentral was ranked #1 in two out of the six product or service Use Case categories in the Gartner Critical Capabilities for UCaaS report for Q3 2025. Despite this strong positioning, the company maintains an overall market share of less than 5% in the fragmented UCaaS market, competing against major players like Microsoft and Zoom.

Large Enterprises

For Large Enterprises, the focus shifts heavily toward the advanced Contact Center solutions. RingCentral is pushing its AI-powered CCaaS solution, RingCX, which has seen significant traction. As of the third quarter of 2025, RingCX has more than 1,350 customers, marking a 150% increase in customer count over the preceding year. The company is on track to achieve a target of at least $100 million in exit Annual Recurring Revenue (ARR) from new products, including RingCX, by the end of 2025. The RingCentral Contact Center solutions are also complemented by AI tools; for example, the AI Receptionist (AIR) reached over 5,800+ clients by Q3 2025.

The cost for the RingCX AI Contact Center add-on is listed at $65 per user/month, and the integration of workforce management capabilities via the CommunityWFM acquisition aims to further appeal to enterprise needs for cost cutting and service level raising.

Small and Medium Businesses (SMBs)

SMBs are primarily targeted with the core RingEX platform, which bundles phone, video, and messaging. The segmentation within this group is often handled by the tier of the RingEX plan they select. The Core Plan is positioned as the entry point for SMBs looking to get started with call center operations, while the Advanced Plan targets Mid-Market companies looking to streamline processes.

Here's a quick look at the annual billing pricing structure for these core SMB plans:

Aspect/Feature	Core Plan	Advanced Plan
Annual Pricing (Per User/Month)	$20	$25
SMS Messages Included (Per User/Month)	25	100
Pooled Toll-Free Minutes Included	100	1,000
Automatic Call Recording	Not Included	Included

The overall Annualized Exit Monthly Recurring Subscriptions (ARR) for RingCentral stood at $2.59 billion as of the second quarter of 2025, with subscription revenue for that quarter at $599 million.

Telephony-Centric Organizations

Organizations prioritizing robust voice and call routing features are naturally drawn to the foundational offerings. The Core Plan is explicitly designed as a reliable phone system to get businesses up and running. This plan starts at $20 per user/month when billed annually. For these voice-first customers, the platform's ability to launch systems with ease and carrier-grade reliability is a key differentiator, contributing to the company's overall customer retention rate holding at about 99.3%.

The AI suite is also relevant here, as the AI Receptionist (AIR) can handle instant call answering and intelligent routing. RingCentral reported that AIR tripled its customer base to over 3,000 in the last quarter leading up to Q2 2025.

• The company connects more than 7 million users worldwide.
• The overall Full Year 2025 guidance projects total revenue growth between 4% and 6% year-over-year.
• Non-GAAP operating margin guidance for Full Year 2025 is approximately 22.5%.

RingCentral, Inc. (RNG) - Canvas Business Model: Cost Structure

You're looking at the core expenditures RingCentral, Inc. makes to keep its cloud communications platform running and growing through late 2025. The focus here is on the heavy lifting required to support a global, AI-driven subscription service. Honestly, the numbers show a clear trade-off: significant operational spending to maintain service quality and aggressive sales efforts to keep the subscription engine turning.

The primary cost drivers fall into two buckets: the direct cost to deliver the service (Cost of Revenue) and the operating expenses required for growth and innovation (S&M, R&D, G&A). We'll focus on the non-GAAP figures for the operating expenses, as these are often used to show the underlying operational efficiency, and use the Q3 2025 data as the most recent snapshot.

Here's the quick math on the major cost components for the third quarter of 2025:

• Sales and Marketing (S&M) Costs: Significant investment to drive subscription growth (Q3 2025 non-GAAP S&M was $240 million).
• Research and Development (R&D): High costs for AI and platform innovation (Q3 2025 non-GAAP R&D was $61.9 million).
• Share-Based Compensation: Expected to be between $275 million and $280 million for 2025.
• Network and Infrastructure Costs: Operating and maintaining the global cloud platform (represented by total Cost of Revenue).

The cost structure for the third quarter of 2025, based on non-GAAP reporting, highlights the scale of investment:

Cost Category	Q3 2025 Amount (Non-GAAP)	Context/Notes
Sales and Marketing (S&M)	$240 million	Increased 1.1% year over year.
Research and Development (R&D)	$61.9 million	Decreased 0.7% year over year.
General and Administrative (G&A)	$47.5 million	Rose 17% year over year.
Total Cost of Revenue (Includes Network/Infrastructure)	Approximately $143.1 million	Implied from Total Revenue ($639M) and Non-GAAP Gross Margin (77.6%).

The company is actively managing its equity expense, which is a non-cash cost but impacts dilution. You can see the full-year expectation is tighter than previous estimates, reflecting operational discipline.

• Full Year 2025 Share-Based Compensation Guidance: $275 million to $280 million.
• Q3 2025 Share-Based Compensation Expense: $64 million to $69 million (Guidance for Q4 2025).
• SBC as a percentage of total revenue reduced by 365 basis points year over year in Q3 2025.

To be fair, the Network and Infrastructure component is embedded within the Total Cost of Revenue, which is calculated based on the non-GAAP gross margin of 77.6% for Q3 2025. This margin is key; it means for every dollar of revenue, about 22.4% goes to the direct costs of service delivery, which includes the global cloud platform maintenance and network operations you asked about. The company is focused on driving efficiencies here, as evidenced by the 70 basis point expansion in non-GAAP gross margin year-over-year for the quarter.

RingCentral, Inc. (RNG) - Canvas Business Model: Revenue Streams

You're looking at the engine room of RingCentral, Inc. (RNG) revenue generation, which is almost entirely built on recurring software subscriptions. This stream is the bedrock, and for the full year 2025, management guided for subscription revenue growth to land between 5.5% and 6.0% year-over-year. To be defintely clear, this is the key metric investors watch, as it shows the health of the installed base and new bookings. For context, in the third quarter of 2025, subscription revenue hit $616 million, making up 96% of total revenue for that period.

The core of this is the tiered Software as a Service (SaaS) subscription model for RingEX, their Unified Communications as a Service (UCaaS) platform. You pay a monthly fee per user, which is almost always discounted if you commit to an annual contract. This structure helps RingCentral secure predictable cash flow, which is reflected in their Annualized Exit Monthly Recurring Subscriptions (ARR) reaching $2.63 billion as of Q3 2025.

Here's the quick math on the entry-level RingEX plans, which is where most new seats start:

Plan Tier	Annual Billing Price (Per User/Month)	Monthly Billing Price (Per User/Month)	Key Differentiator from Next Tier Up
Core	$20	$30	Lacks advanced call monitoring and CRM integrations
Advanced	$25	$35	Adds automatic call recording and CRM integrations
Ultra	$35	$45	Adds 200-person video meetings and advanced analytics

Beyond the standard UCaaS seats, RingCentral drives significant revenue from its Contact Center as a Service (CCaaS) offering, RingCX. This is a separate, premium seat that agents need for omnichannel support functions. The starting price for RingCX is $65/user/month when billed annually. What this estimate hides is that you must first have a RingEX account, meaning the absolute minimum cost for a user needing both services is at least $85 per month ($20 for RingEX Core + $65 for RingCX). The enterprise-level Contact Center offering requires a custom quote, but it builds upon this base.

Also, you'll see revenue generated from premium add-ons, which are crucial for upselling the existing user base. These are often AI-powered features that RingCentral is pushing hard. For instance, the RingSense AI for Sales tool, which provides conversation intelligence, starts at $60/user/month. You also have other smaller, but numerous, revenue streams coming from things like:

• AI Receptionist (AIR) starting around $59 per account/month plus usage fees.
• RingCentral Rooms licenses starting at $39 per room/month.
• Additional toll-free or local numbers for $4.99 per month.

Finance: draft 13-week cash view by Friday.