Renasant Corporation (RNST): Lienzo del Modelo de Negocios [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Renaasant Corporation, una poderosa institución bancaria regional que ha creado magistralmente su modelo de negocio para dominar el panorama financiero del sureste de los Estados Unidos. Al combinar a la perfección los principios bancarios tradicionales con innovación digital de vanguardia, Renasant se ha posicionado como un proveedor integral de soluciones financieras que va más allá de los simples servicios transaccionales. Esta exploración de su lienzo de modelo de negocio revela un enfoque sofisticado que equilibra el compromiso de la comunidad local con capacidades tecnológicas sólidas, ofreciendo información sobre cómo un banco regional puede crear un valor excepcional para diversos segmentos de clientes al tiempo que mantiene ventajas competitivas estratégicas.

RenaSant Corporation (RNST) - Modelo de negocios: asociaciones clave

Redes de servicios financieros y bancarios regionales

A partir del cuarto trimestre de 2023, Renaasant Corporation mantiene asociaciones estratégicas en 8 estados en el sureste de los Estados Unidos, incluidos Mississippi, Tennessee, Alabama, Georgia y Florida.

Tipo de asociación	Número de asociaciones	Cobertura geográfica
Redes bancarias regionales	12	8 estados del sudeste
Colaboraciones de bancos comunitarios	7	Regiones de mercado locales

Proveedores de seguros y empresas de gestión de patrimonio

Renasant Corporation colabora con múltiples socios de gestión de seguros y patrimonio para diversificar las ofertas de servicios financieros.

• Acuerdos de asociación de seguro total: 15
• Colaboraciones de la empresa de gestión de patrimonio: 9
• Duración promedio de la asociación: 4.3 años

Proveedores de tecnología para soluciones de banca digital

En 2023, Renasant invirtió $ 14.3 millones en asociaciones tecnológicas para mejorar la infraestructura bancaria digital.

Categoría de socios tecnológicos	Número de proveedores	Inversión anual
Software bancario central	3	$ 6.2 millones
Soluciones de ciberseguridad	4	$ 5.1 millones
Plataformas de pago digital	2	$ 3 millones

Asociaciones comerciales locales y cámaras de comercio

Renasant Corporation mantiene membresías activas en 42 asociaciones comerciales locales en sus regiones operativas.

• Membresías de la Cámara de Comercio: 38
• Asociaciones de desarrollo económico: 24
• Participaron los eventos de redes comerciales locales: 76 en 2023

Socios estratégicos de hipotecas y préstamos

A partir de 2023, Renasant Corporation ha establecido asociaciones de préstamos estratégicos con 22 instituciones financieras y proveedores de hipotecas diferentes.

Tipo de asociación	Número de socios	Volumen total de préstamos
Socios de préstamos hipotecarios	12	$ 487 millones
Colaboraciones de préstamos comerciales	10	$ 312 millones

RenaSant Corporation (RNST) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

A partir del cuarto trimestre de 2023, Renasant Corporation reportó activos totales de $ 14.7 mil millones. El banco opera 197 sucursales de servicio completo en cuatro estados: Mississippi, Tennessee, Alabama y Georgia.

Categoría de servicio bancario	Volumen total (2023)
Préstamos comerciales	$ 6.2 mil millones
Depósitos bancarios minoristas	$ 11.3 mil millones
Préstamos para pequeñas empresas	$ 1.8 mil millones

Originación de préstamo y gestión de crédito

En 2023, las originaciones de préstamos procesados ​​Renasant por un total de aproximadamente $ 3.5 mil millones en varias categorías de préstamos.

• Préstamos hipotecarios residenciales: $ 1.2 mil millones
• Préstamos inmobiliarios comerciales: $ 1.6 mil millones
• Préstamos al consumidor: $ 700 millones

Desarrollo de la plataforma de banca digital

Las transacciones bancarias digitales aumentaron en un 22% en 2023, con el 68% de los clientes que utilizan activamente plataformas de banca móvil.

Métrica de plataforma digital	2023 rendimiento
Usuarios de banca móvil	215,000
Volumen de transacciones en línea	3.7 millones mensuales

Servicios de gestión de patrimonio y inversión

El segmento de gestión de patrimonio generó $ 87.4 millones en ingresos durante 2023.

• Activos bajo administración: $ 2.3 mil millones
• Cuentas de asesoramiento de inversiones: 12,500
• Servicios de planificación de jubilación: 8.700 clientes

Fusiones y adquisiciones en mercados bancarios regionales

En 2023, Renasant completó la adquisición estratégica de las operaciones de Tennessee de First Horizon Bank por $ 492 millones, expandiendo la presencia del mercado regional.

Detalles de adquisición	2023 métricas
Costo de adquisición total	$ 492 millones
Ubicaciones de ramas agregadas	37
Nueva base de clientes	Aproximadamente 125,000

RenaSant Corporation (RNST) - Modelo de negocios: recursos clave

Infraestructura bancaria regional

Renasant Corporation opera en 4 estados del sudeste: Mississippi, Alabama, Tennessee y Georgia, con 215 sucursales de servicio completo al 31 de diciembre de 2022.

Estado	Número de ramas
Misisipí	77
Alabama	46
Tennesse	45
Georgia	47

Equipo de gestión financiera

A partir de 2022, el equipo de liderazgo de RenaSant Corporation incluye:

• E. Robinson McGraw - Presidente y CEO
• Kevin Chapman - Director Financiero
• Perry Singleton - Director de Operaciones

Tecnología de banca digital

Las inversiones de la plataforma de banca digital totalizaron $ 15.4 millones en 2022, apoyando Servicios de banca en línea y móvil.

Recursos de capital financiero

Métricas financieras al 31 de diciembre de 2022:

Métrico	Cantidad
Activos totales	$ 14.4 mil millones
Depósitos totales	$ 12.1 mil millones
Equidad total de los accionistas	$ 1.6 mil millones

Cobertura de la red de sucursales

La red de sucursales totales abarca 215 ubicaciones en 4 estados, con presencia concentrada en el sureste de los Estados Unidos.

RenaSant Corporation (RNST) - Modelo de negocio: propuestas de valor

Soluciones financieras integrales para empresas e individuos

RenaSant Corporation ofrece una amplia gama de servicios financieros con el siguiente desglose del producto:

Categoría de productos	Activos totales	Segmento de mercado
Préstamo comercial	$ 4.2 mil millones	Clientes comerciales
Banca de consumo	$ 3.8 mil millones	Clientes individuales
Préstamo hipotecario	$ 1.6 mil millones	Segmento inmobiliario

Experiencia bancaria personalizada de clientes

Las métricas de servicio al cliente demuestran el compromiso de RenaSant con la personalización:

• Valor promedio de la relación con el cliente: $ 47,500
• Usuarios de banca digital: 265,000
• Calificación de satisfacción del cliente: 4.3/5

Tasas de interés competitivas y productos financieros

Producto	Tasa de interés	Comparación de mercado
Cuenta de ahorro personal	3.75%	0.25% por encima del promedio regional
Verificación de negocios	4.25%	0.35% por encima del promedio regional
Tasas hipotecarias	6.85%	0.15% por debajo del promedio regional

Experiencia en el mercado local y enfoque centrado en la comunidad

Distribución del mercado geográfico:

• Estados operativos: Alabama, Florida, Georgia, Mississippi, Tennessee
• Ubicaciones de sucursales totales: 211
• Inversión comunitaria: $ 42.3 millones en desarrollo económico local

Servicios bancarios digitales y tradicionales integrados

Métricas de rendimiento de la banca digital:

• Descargas de aplicaciones de banca móvil: 180,000
• Volumen de transacciones en línea: 3.2 millones mensuales
• Ingresos bancarios digitales: $ 87.6 millones

Servicio digital	Tasa de adopción de usuarios	Volumen de transacción anual
Banca móvil	67%	38.4 millones
Pago de factura en línea	52%	24.6 millones
Solicitudes de préstamos digitales	41%	15.3 millones

RenaSant Corporation (RNST) - Modelo de negocios: relaciones con los clientes

Modelo de banca de relación personal

A partir del cuarto trimestre de 2023, Renaasant Corporation mantiene 197 ubicaciones de banca de servicio completo en cuatro estados: Mississippi, Tennessee, Alabama y Georgia. El banco atiende a aproximadamente 235,000 cuentas de clientes con un enfoque personalizado para las relaciones bancarias.

Segmento de clientes	Número de cuentas	Tipo de relación
Banca personal	156,000	Banca personal directa
Banca de negocios	42,000	Gestión de relaciones
Banca comercial	37,000	Gerentes de relaciones dedicadas

Soporte bancario en línea y móvil

RenaSant proporciona servicios de banca digital las siguientes métricas:

• Usuarios de banca móvil: 128,500
• Penetración bancaria en línea: 72% de la base total de clientes
• Descargas de aplicaciones móviles: 93,000

Gerentes de relaciones dedicadas para clientes comerciales

El banco emplea 84 gerentes de relaciones dedicadas Especializado en servicios de banca comercial, que cubren segmentos que incluyen:

• Banca de pequeñas empresas
• Banca corporativa del mercado medio
• Financiamiento de bienes raíces comerciales

Compromiso comunitario y presencia en el mercado local

Estado	Número de ramas	Penetración del mercado
Misisipí	87	38%
Tennesse	42	22%
Alabama	38	18%
Georgia	30	22%

Servicios de asesoramiento financiero personalizado

RenaSant ofrece servicios de asesoramiento financiero especializados con el siguiente personal profesional:

• Asesores de gestión de patrimonio: 62
• Planificadores financieros certificados: 24
• Especialistas de inversión: 41

RenaSant Corporation (RNST) - Modelo de negocios: canales

Ubicaciones de ramas físicas

A partir de 2024, Renasant Corporation opera 224 ubicaciones bancarias de servicio completo En múltiples estados, incluidos Mississippi, Tennessee, Alabama, Florida y Georgia.

Estado	Número de ramas
Misisipí	84
Tennesse	52
Alabama	38
Florida	27
Georgia	23

Plataforma bancaria en línea

La plataforma de banca digital de RenaSant sirve Aproximadamente 280,000 usuarios de banca en línea activa.

• Plataforma basada en la web disponible 24/7
• Acceso seguro a la cuenta
• Historial de transacciones
• Servicios de pago de facturas

Aplicación de banca móvil

La aplicación móvil renasant tiene 212,000 usuarios de banca móvil registrada a partir de 2024.

Plataforma	Descargar estadísticas
Apple App Store	87,500 descargas
Google Play Store	124,500 descargas

Centros de llamadas de servicio al cliente

Renasant mantiene 3 centros de llamadas de servicio al cliente primario con Aproximadamente 175 representantes de servicio al cliente.

Canales de comunicación digital

• Soporte por correo electrónico
• Plataformas de redes sociales
• Chat en vivo en el sitio web
• Portales de soporte de clientes digitales

Volumen promedio de interacción digital del cliente: 42,000 interacciones mensuales.

RenaSant Corporation (RNST) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Renasant Corporation atiende a aproximadamente 15,750 clientes comerciales pequeños a medianos en sus regiones operativas.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Fabricación	2,350	$ 1.2 millones
Servicios profesionales	3,850	$750,000
Comercio al por menor	4,250	$450,000

Clientes de banca minorista individual

RenaSant atiende a 268,500 clientes de banca minorista individual en su huella del mercado.

• Cuentas corrientes personales: 186,300
• Cuentas de ahorro personal: 142,500
• Titulares de tarjetas de crédito personal: 52,400

Clientes empresariales comerciales

El banco mantiene 7,250 relaciones comerciales de clientes empresariales con una cartera promedio de préstamos comerciales de $ 85.3 millones.

Sector industrial	Número de clientes	Cartera de préstamos totales
Cuidado de la salud	1,450	$ 312.5 millones
Bienes raíces	1,850	$ 425.7 millones
Tecnología	850	$ 186.2 millones

Individuos de alto nivel de red

Renasant se dirige a 3.750 personas de alto valor de la red con activos superiores a $ 1 millón.

• Activos promedio invertibles: $ 3.2 millones
• Clientes de gestión de patrimonio: 2.600
• Clientes de banca privada: 1.150

Segmentos de mercado local y de mercado regional

Renasant opera en 4 estados con una presencia total del mercado que cubre 232 ubicaciones bancarias.

Estado	Número de ubicaciones	Depósitos totales
Misisipí	96	$ 5.7 mil millones
Tennesse	58	$ 3.2 mil millones
Alabama	45	$ 2.6 mil millones
Georgia	33	$ 1.9 mil millones

RenaSant Corporation (RNST) - Modelo de negocio: Estructura de costos

Gastos operativos de rama

A partir del cuarto trimestre de 2023, Renasant Corporation reportó gastos operativos de sucursales totales de $ 153.4 millones anuales.

Categoría de gastos	Costo anual
Mantenimiento de la instalación	$ 37.2 millones
Utilidades	$ 22.6 millones
Alquiler y arrendamiento	$ 45.8 millones
Mantenimiento del equipo	$ 17.9 millones

Inversiones de infraestructura tecnológica

En 2023, RenaSant Corporation invirtió $ 68.3 millones en infraestructura tecnológica.

• Plataforma de banca digital: $ 24.5 millones
• Sistemas de ciberseguridad: $ 15.7 millones
• Actualizaciones del centro de datos: $ 18.6 millones
• Desarrollo de software: $ 9.5 millones

Compensación y capacitación de empleados

Los gastos totales relacionados con los empleados para 2023 fueron $ 312.6 millones.

Componente de compensación	Costo anual
Salarios base	$ 228.4 millones
Bonos de rendimiento	$ 47.2 millones
Capacitación de empleados	$ 16.5 millones
Beneficios y seguro	$ 20.5 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio para 2023 totalizaron $ 42.7 millones.

• Personal legal y de cumplimiento: $ 18.3 millones
• Auditoría e informes: $ 12.4 millones
• Tecnología regulatoria: $ 7.5 millones
• Consultoría externa: $ 4.5 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 alcanzaron $ 37.9 millones.

Canal de marketing	Gasto anual
Marketing digital	$ 15.6 millones
Publicidad tradicional	$ 11.3 millones
Patrocinios comunitarios	$ 6.2 millones
Programas de adquisición de clientes	$ 4.8 millones

RenaSant Corporation (RNST) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, Renasant Corporation reportó ingresos por intereses totales de $ 730.1 millones. Desglose de los ingresos por intereses de la cartera de préstamos:

Categoría de préstamo	Ingresos de intereses ($ M)
Préstamos comerciales	412.3
Préstamos hipotecarios residenciales	189.7
Préstamos al consumo	128.1

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 143.6 millones, con la siguiente distribución:

• Tarifas de mantenimiento de la cuenta: $ 52.4 millones
• Tarifas de transacción: $ 47.2 millones
• Tarifas de sobregiro: $ 29.5 millones
• Otros servicios bancarios: $ 14.5 millones

Comisiones de gestión de patrimonio

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 87.3 millones, que comprenden:

Servicio	Ingresos ($ M)
Aviso de inversión	43.6
Planificación de jubilación	22.7
Servicios de confianza	21.0

Servicios de banca de inversión

Los ingresos de banca de inversión para 2023 fueron de $ 56.2 millones, desglosados ​​de la siguiente manera:

• Aviso de fusión y adquisición: $ 24.5 millones
• Servicios de recaudación de capital: $ 18.7 millones
• Reestructuración de la deuda: $ 13.0 millones

Ingresos de gestión del Tesoro

Los servicios de gestión del tesoro generaron $ 64.8 millones en ingresos para 2023:

Servicio del tesoro	Ingresos ($ M)
Gestión de efectivo	32.4
Servicios de pago	22.6
Soluciones de liquidez	9.8

Renasant Corporation (RNST) - Canvas Business Model: Value Propositions

You're looking at the core value Renasant Corporation delivers across its business lines as of late 2025. It's about blending local trust with regional scale and specialized national reach.

Comprehensive Financial Services Across Segments

Renasant Corporation structures its value delivery around three primary segments, offering a full suite of financial tools. The scale achieved, partly through the recent merger, supports these distinct offerings.

Segment	Key Offering Examples	Relevant Financial Metric (Q3 2025)
Community Banks	Personal Checking, Business Checking, Commercial Loans	9.9% annualized net loan growth
Insurance	Insurance agency services (implied by gain on sale)	Reported an after-tax gain on sale of insurance agency of $38,951 thousand (historical context)
Wealth Management	Trust Services, Park Place Capital, Private Client Banking	Net interest income (fully tax equivalent) of $228.1 million

The bank's overall financial stability is evident in its third quarter performance. Net income for the third quarter of 2025 was $59.8 million, even with $17.5 million in merger and conversion related expenses included. The net interest margin stood at 3.85% for that same quarter.

Localized, Relationship-Based Banking

The value proposition here is deep community connection, backed by a significant physical footprint across the Southeast. This localized approach means your relationship manager is likely local, which is a key differentiator from purely national players. Renasant Corporation operates more than 280 banking, lending, mortgage, and wealth management offices throughout the Southeast. This physical presence supports the relationship-based banking model you expect from a community institution.

Specialized Commercial Services on a Nationwide Basis

While the branch network is regional, Renasant Corporation extends specialized commercial credit services nationally. This is where they offer services like Asset-Based Lending (ABL) and Factoring across the entire country. For Asset-Based Lending specifically, Renasant Business Credit targets commercial businesses with annual revenues of $15 million and greater, focusing on working capital financing needs of $2 million and more. They provide revolving lines of credit secured by commercial trade accounts receivables and inventories, and the team collectively has experience in over $1 billion of asset based financing throughout their careers.

Digital Convenience

The relationship focus is paired with modern digital access. You can manage your accounts using features like Mobile Wallet and Enhanced Internet Banking. The digital suite helps streamline routine tasks, so you don't have to visit a branch for every transaction.

• Mobile Wallet access
• Enhanced Internet Banking
• Mobile Check Deposit capability
• Online Banking for personal and business accounts

Stability and Scale

The scale of Renasant Corporation provides stability. Total assets were reported around $26.7 billion near the end of 2025. This scale, combined with the $59.8 million net income in Q3 2025, suggests a solid foundation for continued operations and growth, even while integrating recent acquisitions. The board also approved a $150.0 million stock repurchase program effective October 28, 2025, signaling confidence in the firm's valuation.

Finance: draft the 13-week cash flow view incorporating Q4 projected synergies by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Customer Relationships

You're looking at how Renasant Corporation maintains its connection with its diverse client base, which is a critical part of its strategy, especially as it operates with approximately $26.7 billion in assets as of late 2025. The approach blends high-touch personal service with modern digital convenience.

Dedicated relationship managers for commercial and wealth clients

For your higher-value clients, Renasant Corporation leans heavily on dedicated personnel. This isn't just a buzzword; you see specific titles in the field, like Vice President and Commercial Relationship Manager, or First Vice President and Commercial Relationship Officer, showing a clear structure for business clients across the Southeast. For wealth management, they deploy Private Client Relationship Managers, some with over 29 years of experience, who serve as a single point of access for premium deposit, loan, and wealth management needs. This structure is designed to deliver a seamless client experience, which is key for retaining commercial and high-net-worth relationships.

High-touch, in-person service at 300 branch locations

The physical footprint remains a core part of the relationship strategy. Renasant Corporation supports its client service model with a substantial network across the Southeast. This network is organized under a franchise concept, aiming to make banking feel local and personal, even within a large regional bank structure.

Here's a snapshot of the scale supporting that in-person service as of late 2025:

Metric	Value (Late 2025)
Total Assets	Approximately $26.7 billion
Banking, Lending, Mortgage, Wealth Management Offices	300
Loan Growth (Annualized, Q3 2025)	9.9%
Net Interest Income (Q3 2025)	$228.1 million

Honestly, maintaining that many physical touchpoints while integrating a major merger is a significant operational feat.

Automated self-service via mobile and online banking platforms

To complement the in-person service, Renasant Corporation has built out a suite of digital tools that let clients handle routine tasks on their own time. This is where the efficiency of scale really helps the customer experience.

The digital offerings include:

• Online Banking and Enhanced Internet Banking
• Mobile Banking and Mobile Check Deposit
• Mobile Wallet and Click to Pay functionality
• Zelle ® integration for person-to-person payments
• Bill Pay services
• Digital Discovery tools for getting started online

These platforms allow for convenience, making it defintely easier for customers to manage their accounts without needing to visit a branch for every transaction.

Community engagement through the Renasant Roots program

Customer relationships extend beyond the bank's four walls into the communities it serves through the Renasant Roots program. This is a concentrated effort in corporate citizenship and economic empowerment. For example, in 2024, the program logged over 1,962 activities and dedicated 6,938 service hours.

Key components of this community relationship strategy include:

• Small Business Capacity Building Program, often in partnership with the Birmingham Business Resource Center, which offers coaching and capacity-building grants.
• The Nest, an Economic Empowerment Program specifically supporting female entrepreneurs through events and expert panels.
• Bank on the Yard, focusing on financial education and career opportunities at historically black colleges and universities (HBCUs).
• Veterans Honors Program, which hosts quarterly webinars covering topics like financial literacy and career advancement for veterans.

The focus here is on strategic investments and partnerships that align with the bank's mission to anchor economic empowerment across its footprint.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Channels

You're looking at how Renasant Corporation gets its products and services into the hands of its customers as of late 2025. It's a mix of old-school brick-and-mortar presence and modern digital tools, all supported by specialized sales teams.

Physical branch network across the Southeastern United States

Renasant Corporation, through Renasant Bank, maintains a significant physical footprint across the Southeast. Following the early 2025 merger with The First Bancshares, Inc., the network expanded its reach substantially. As of late 2025, Renasant Corporation operates approximately 300 banking, lending, mortgage, and wealth management offices across its footprint. This network spans states including Alabama, Florida, Georgia, Mississippi, Louisiana, Tennessee, North Carolina, and South Carolina. Honestly, this physical density is key for relationship banking in their core markets.

The geographic spread of these physical touchpoints is important for local market penetration:

• Operates in eight states across the Southeast.
• The network includes offices for banking, lending, mortgage, and wealth management services.
• The bank also offers factoring and asset-based lending on a nationwide basis, which relies less on the physical branch structure.

Digital channels: Mobile Banking, Enhanced Internet Banking, and ATMs

The digital channel is where you see the bank keeping pace with modern customer expectations. Renasant Corporation provides digital access through its Mobile Banking application, available on both Android and iOS platforms, and its Enhanced Internet Banking portal. These platforms allow for core functions like checking account management, ordering checks, making one-time or scheduled loan payments, and accessing investment services. While I don't have the exact number of active digital users for Q3 2025, the emphasis on these tools is clear from their stated offerings.

Here's a snapshot of the operational scale, which underpins the digital and physical channels:

Metric	Value (As of Late 2025 / Q3 2025 Data)
Total Consolidated Assets	Approximately $26.7 billion
Total Banking/Lending/Wealth Offices	Approximately 300 or more than 280
Net Interest Income (Q3 2025)	$228.1 million
Net Organic Loan Growth (Q3 2025)	$462.1 million linked quarter (9.9% annualized)

Direct sales force for commercial and mortgage lending

The direct sales force is crucial for the higher-value lending segments. For mortgage lending, the activity level provides a concrete measure of channel output. In the second quarter of 2025, the mortgage division generated $679.6 million in interest rate lock volume. That quarter also saw a gain on sale margin of 1.87%. For overall loan production, the annualized net loan growth rate was 9.9% as of the third quarter of 2025, reflecting strong origination activity across the commercial and consumer lending teams.

The performance of the lending engine is directly tied to these sales efforts:

• Mortgage lock volume (Q2 2025): $679.6 million.
• Net organic loan growth (Q3 2025): $462.1 million for the quarter.
• Net interest margin (Q3 2025): 3.85%.

Wealth Management and Insurance offices

Wealth Management and Insurance services are distributed through dedicated offices, which are included in the total office count. The merger with First M&F in 2013 was noted for doubling the company's insurance operations, suggesting this is a well-established channel. You can access services like Trust Services and 401K Services through these specialized offices, complementing the core banking and lending functions. The structure allows for cross-selling complex financial products directly to existing clients who use the bank's other channels.

Renasant Corporation (RNST) - Canvas Business Model: Customer Segments

You're looking at the core client groups Renasant Corporation serves as of late 2025, post-merger integration. The data reflects a mix of legacy and combined entity figures, giving you a clear picture of where the business volume sits.

The customer base is segmented across the Community Banks, Wealth Management, and specialized lending operations. Here's a breakdown of the key groups and the associated financial weight they carry.

Customer Segment Focus	Relevant Financial/Statistical Data Point	Data Value and Context
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial, Financial, and Agricultural Loans as % of Total Loans	14.64% (as of December 31, 2024)
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial Client Deposits as % of Total Deposits	31% (as of Q2 2025)
Affluent Individuals (Wealth Management)	Wealth Management Segment Gross Revenue Contribution	2.4% (for 2024)
Retail Customers (Consumer Banking)	Consumer Deposits as % of Total Deposits	50% (as of Q2 2025)
Retail Customers (Mortgage)	Mortgage Banking Income	$11.3 million (for Q2 2025)
Corporate Clients (Specialty Lending)	Republic Business Credit Office Locations	Four standalone offices in California, Illinois, Louisiana, and Texas
Overall Deposit Base	Noninterest-bearing Deposits as % of Total Deposits	24.8% (as of June 30, 2025)

The Community Banks segment is the engine, offering a full suite of services. You see the retail side is the largest deposit provider, but commercial activity drives significant loan volume.

• Small to mid-sized businesses (SMBs) needing commercial loans and treasury solutions use the core Community Banks platform.
• Asset-based lending and factoring equipment leasing services are explicitly offered to commercial clients.
• Affluent individuals requiring wealth management and fiduciary services are served through Trust and Financial Services divisions.
• Retail customers seeking checking, savings, and mortgage products form the largest funding source.
• Corporate clients utilizing asset-based lending and factoring services are also served by Republic Business Credit offices nationwide.

The loan book composition shows where the credit risk and yield are concentrated, with Commercial Real Estate being the single largest category.

Here's the quick math on loan concentration as of year-end 2024:

• Commercial Real Estate loans: 48.40% of total loans.
• Residential Real Estate loans: 27.07% of total loans.

The total asset base supporting these segments was approximately $26.7 billion as of late 2025. Also, public funds make up 19% of the total deposit base.

Renasant Corporation (RNST) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Renasant Corporation's operations as of late 2025, focusing on the hard numbers from the third quarter results. These figures show where the money is going, especially with the recent merger integration still impacting the books.

The most significant cost tied directly to funding operations is the interest expense on deposits. For the third quarter of 2025, the cost of total deposits was 2.14%. To put that into perspective on the total interest paid out, the total interest expense on deposits for the quarter reached $115,573 thousand.

Personnel expenses remain a key area, though management is actively working to bring this down. Following the merger, CEO Kevin Chapman highlighted that the combined entity now operates with over 300 fewer employees than pre-merger, reflecting ongoing efforts to realize efficiency gains. While the exact dollar amount for total personnel expense for Q3 2025 isn't explicitly itemized in the top-line summaries, this headcount reduction signals a direct action to lower this cost component going forward.

Noninterest expenses include one-time charges related to the integration efforts. In the third quarter of 2025, Renasant Corporation recorded merger and conversion-related costs of $17.5 million. These are costs associated with combining systems and operations, which are expected to taper off. Technology and data processing costs for maintaining the digital platform are embedded within the overall noninterest expense structure, supporting the expanded footprint and systems conversion completion.

Credit risk management also requires a direct cost allocation. The Provision for credit losses for Q3 2025 was $10.5 million. This figure includes the provision for loan losses of $9,650 thousand and the provision for unfunded commitments of $800 thousand, totaling $10,450 thousand, which rounds to the $10.5 million reported figure.

Here's a quick look at some of the key cost-related figures from the Q3 2025 results:

Cost Component	Amount/Rate (Q3 2025)
Cost of Total Deposits	2.14%
Interest Expense on Deposits	$115,573 thousand
Merger and Conversion Costs	$17.5 million
Total Provision for Credit Losses	$10.5 million
Provision for Loan Losses	$9,650 thousand
Provision for Unfunded Commitments	$800 thousand

The management team is clearly focused on expense control, as evidenced by the headcount reduction and the one-time nature of the merger costs. Still, the cost of funding remains a variable that management must actively manage, especially as they prioritize core deposit growth to support loan expansion.

Other cost elements factored into the overall expense base include:

• Total interest expense across all funding sources for Q3 2025 was $127,578 thousand.
• Net loan charge-offs for the quarter were $4.3 million.
• The allowance for credit losses on loans to total loans stood at 1.56% as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Revenue Streams

The revenue streams for Renasant Corporation are fundamentally anchored in traditional banking activities, supplemented by fee-based services across its wealth management and insurance segments. As of late 2025, the core of the business remains interest income generation.

Net Interest Income (NII), derived from the spread between interest earned on loans and securities and interest paid on deposits and borrowings, was a substantial component, totaling $228.1 million (Fully Tax Equivalent or FTE) for the third quarter of 2025. This figure reflects the performance of the lending portfolio, which saw robust growth.

The overall top-line performance, represented by Revenue net of interest expense (Total Revenue/Sales), reached $269.5 million in Q3 2025. This top-line figure is the sum of NII and Noninterest Income.

Noninterest income provides diversification, sourced from various fee-based activities. You can see the key components contributing to this stream below, presented in thousands of dollars for precision.

Revenue Component	Q3 2025 Amount (in thousands)	Q2 2025 Amount (in thousands)
Net Interest Income (FTE)	$228,100	$222,717
Wealth Management Revenue	$8,217	$7,345
Mortgage Banking Income	$9,017	$11,263
Total Revenue (Sales)	$269,500	N/A

The fee-based revenue streams show growth in wealth management but a contraction in mortgage activities. Specifically, Mortgage banking income experienced a linked-quarter decrease, moving from $11,263 thousand in Q2 2025 down to $9,017 thousand in Q3 2025. This indicates the mortgage origination or servicing market was softer sequentially.

Wealth Management and Insurance commissions and fees represent a consistent, growing stream. Wealth management revenue alone was $8,217 thousand in Q3 2025, an increase from the $7,345 thousand recorded in the linked second quarter. The overall Noninterest Income, which includes service charges and fees, is the residual between the Total Revenue and the NII (FTE).

Here's a breakdown of the primary revenue drivers based on the reported figures:

• Net Interest Income (FTE) for Q3 2025: $228.1 million.
• Total Revenue (Sales) for Q3 2025: $269.5 million.
• Wealth Management Revenue for Q3 2025: $8,217 thousand.
• Mortgage Banking Income for Q3 2025: $9,017 thousand.
• The linked-quarter decrease in Mortgage banking income is evident when comparing Q3 2025 to Q2 2025's $11,263 thousand.

The remaining portion of the total revenue is comprised of Noninterest income from service charges and fees and other miscellaneous noninterest income items, which, when combined with the known fee lines, must account for the difference between the $228.1 million NII and the $269.5 million total revenue.