Renasant Corporation (RNST): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Renasant Corporation, uma instituição bancária regional de potência que criou magistralmente seu modelo de negócios para dominar o cenário financeiro do sudeste dos Estados Unidos. Ao misturar perfeitamente os princípios bancários tradicionais com a inovação digital de ponta, a Renasant se posicionou como um fornecedor abrangente de soluções financeiras que vai além de meros serviços transacionais. Essa exploração de seu modelo de negócios Canvas revela uma abordagem sofisticada que equilibra o envolvimento da comunidade local com capacidades tecnológicas robustas, oferecendo informações sobre como um banco regional pode criar um valor excepcional para diversos segmentos de clientes, mantendo vantagens competitivas estratégicas.

Renasant Corporation (RNST) - Modelo de negócios: Parcerias -chave

Redes regionais de serviços bancários e de serviços financeiros

No quarto trimestre 2023, a Renasant Corporation mantém parcerias estratégicas em 8 estados no sudeste dos Estados Unidos, incluindo Mississippi, Tennessee, Alabama, Geórgia e Flórida.

Tipo de parceria	Número de parcerias	Cobertura geográfica
Redes bancárias regionais	12	8 estados do sudeste
Colaborações do Banco Comunitário	7	Regiões de mercado local

Provedores de seguros e empresas de gerenciamento de patrimônio

A Renasant Corporation colabora com vários parceiros de seguro e gerenciamento de patrimônio para diversificar as ofertas de serviços financeiros.

• Acordos totais de parceria de seguro: 15
• Empresa de gestão de patrimônio colaborações: 9
• Duração média da parceria: 4,3 anos

Fornecedores de tecnologia para soluções bancárias digitais

Em 2023, a Renasant investiu US $ 14,3 milhões em parcerias tecnológicas para aprimorar a infraestrutura bancária digital.

Categoria de parceiro de tecnologia	Número de fornecedores	Investimento anual
Software bancário principal	3	US $ 6,2 milhões
Soluções de segurança cibernética	4	US $ 5,1 milhões
Plataformas de pagamento digital	2	US $ 3 milhões

Associações comerciais locais e câmaras de comércio

A Renasant Corporation mantém associações ativas em 42 associações comerciais locais em suas regiões operacionais.

• Associações da Câmara de Comércio: 38
• Parcerias de desenvolvimento econômico: 24
• Eventos de rede de negócios locais participaram: 76 em 2023

Parceiros estratégicos de hipoteca e empréstimos

A partir de 2023, a Renasant Corporation estabeleceu parcerias estratégicas de empréstimos com 22 instituições financeiras e provedores de hipotecas diferentes.

Tipo de parceria	Número de parceiros	Volume total de empréstimos
Parceiros de empréstimos hipotecários	12	US $ 487 milhões
Colaborações de empréstimos comerciais	10	US $ 312 milhões

Renasant Corporation (RNST) - Modelo de Negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A partir do quarto trimestre de 2023, a Renasant Corporation registrou ativos totais de US $ 14,7 bilhões. O Banco opera 197 agências de serviço completo em quatro estados: Mississippi, Tennessee, Alabama e Geórgia.

Categoria de serviço bancário	Volume total (2023)
Empréstimos comerciais	US $ 6,2 bilhões
Depósitos bancários de varejo	US $ 11,3 bilhões
Empréstimos para pequenas empresas	US $ 1,8 bilhão

Originação de empréstimos e gerenciamento de crédito

Em 2023, as origens do empréstimo processado Renasant, totalizando aproximadamente US $ 3,5 bilhões em várias categorias de empréstimos.

• Empréstimos hipotecários residenciais: US $ 1,2 bilhão
• Empréstimos imobiliários comerciais: US $ 1,6 bilhão
• Empréstimos ao consumidor: US $ 700 milhões

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 22% em 2023, com 68% dos clientes usando ativamente as plataformas bancárias móveis.

Métrica da plataforma digital	2023 desempenho
Usuários bancários móveis	215,000
Volume de transações online	3,7 milhões mensais

Gestão de patrimônio e serviços de investimento

O segmento de gerenciamento de patrimônio gerou US $ 87,4 milhões em receita durante 2023.

• Ativos sob gestão: US $ 2,3 bilhões
• Contas consultivas de investimento: 12.500
• Serviços de planejamento de aposentadoria: 8.700 clientes

Fusões e aquisições nos mercados bancários regionais

Em 2023, a Renasant concluiu a aquisição estratégica das operações do First Horizon Bank Tennessee por US $ 492 milhões, expandindo a presença do mercado regional.

Detalhes da aquisição	2023 Métricas
Custo total de aquisição	US $ 492 milhões
Locais de ramificação adicionados	37
Nova base de clientes	Aproximadamente 125.000

Renasant Corporation (RNST) - Modelo de negócios: Recursos -chave

Infraestrutura bancária regional

A Renasant Corporation opera em 4 estados do sudeste: Mississippi, Alabama, Tennessee e Geórgia, com 215 agências de serviço completo em 31 de dezembro de 2022.

Estado	Número de ramificações
Mississippi	77
Alabama	46
Tennessee	45
Georgia	47

Equipe de gestão financeira

A partir de 2022, a equipe de liderança da Renasant Corporation inclui:

• E. Robinson McGraw - Presidente e CEO
• Kevin Chapman - Diretor Financeiro
• Perry Singleton - diretor de operações

Tecnologia bancária digital

Os investimentos em plataforma bancária digital totalizaram US $ 15,4 milhões em 2022, apoiando Serviços bancários online e móveis.

Recursos de capital financeiro

Métricas financeiras em 31 de dezembro de 2022:

Métrica	Quantia
Total de ativos	US $ 14,4 bilhões
Total de depósitos	US $ 12,1 bilhões
Equidade total dos acionistas	US $ 1,6 bilhão

Cobertura da rede de filiais

A rede total de filiais abrange 215 locais em 4 estados, com presença concentrada no sudeste dos Estados Unidos.

Renasant Corporation (RNST) - Modelo de Negócios: Proposições de Valor

Soluções financeiras abrangentes para empresas e indivíduos

A Renasant Corporation oferece uma gama diversificada de serviços financeiros com a seguinte quebra de produto:

Categoria de produto	Total de ativos	Segmento de mercado
Empréstimos comerciais	US $ 4,2 bilhões	Clientes comerciais
Bancos bancários do consumidor	US $ 3,8 bilhões	Clientes individuais
Empréstimos hipotecários	US $ 1,6 bilhão	Segmento imobiliário

Experiência bancária de cliente personalizada

As métricas de atendimento ao cliente demonstram o compromisso da Renasant com a personalização:

• Valor médio do relacionamento do cliente: US $ 47.500
• Usuários do Banco Digital: 265.000
• Classificação de satisfação do cliente: 4.3/5

Taxas de juros competitivas e produtos financeiros

Produto	Taxa de juro	Comparação de mercado
Conta de poupança pessoal	3.75%	0,25% acima da média regional
Verificação de negócios	4.25%	0,35% acima da média regional
Taxas de hipoteca	6.85%	0,15% abaixo da média regional

Experiência no mercado local e abordagem focada na comunidade

Distribuição do mercado geográfico:

• Estados operacionais: Alabama, Flórida, Geórgia, Mississippi, Tennessee
• Locais totais de ramificação: 211
• Community Investment: $42.3 million in local economic development

Integrated Digital and Traditional Banking Services

Métricas de desempenho bancário digital:

• Downloads de aplicativos bancários móveis: 180.000
• Volume de transações online: 3,2 milhões mensais
• Receita bancária digital: US $ 87,6 milhões

Serviço digital	Taxa de adoção do usuário	Volume anual de transações
Mobile Banking	67%	38,4 milhões
Pagamento on -line	52%	24,6 milhões
Pedidos de empréstimo digital	41%	15,3 milhões

Renasant Corporation (RNST) - Modelo de Negócios: Relacionamentos do Cliente

Modelo bancário de relacionamento pessoal

A partir do quarto trimestre de 2023, a Renasant Corporation mantém 197 locais bancários de serviço completo em quatro estados: Mississippi, Tennessee, Alabama e Geórgia. O banco atende a aproximadamente 235.000 contas de clientes com uma abordagem personalizada para os relacionamentos bancários.

Segmento de clientes	Número de contas	Tipo de relacionamento
Bancos pessoais	156,000	Bancos pessoais diretos
Banking de negócios	42,000	Gerenciamento de relacionamento
Bancos comerciais	37,000	Gerentes de relacionamento dedicados

Suporte bancário online e móvel

Renasant fornece serviços bancários digitais com as seguintes métricas:

• Mobile Banking Users: 128,500
• Penetração bancária online: 72% da base total de clientes
• Downloads de aplicativos móveis: 93.000

Gerentes de relacionamento dedicados para clientes de negócios

O banco emprega 84 gerentes de relacionamento dedicados Especializado em serviços bancários de negócios, cobrindo segmentos, incluindo:

• Bancos de pequenas empresas
• Banco corporativo do mercado intermediário
• Financiamento imobiliário comercial

Engajamento da comunidade e presença no mercado local

Estado	Número de ramificações	Penetração de mercado
Mississippi	87	38%
Tennessee	42	22%
Alabama	38	18%
Georgia	30	22%

Serviços de Consultoria Financeira Personalizada

A Renasant oferece serviços especializados de consultoria financeira com a seguinte equipe profissional:

• Advisores de gestão de patrimônio: 62
• Planejadores financeiros certificados: 24
• Especialistas em investimentos: 41

Renasant Corporation (RNST) - Modelo de Negócios: Canais

Locais de ramificação física

A partir de 2024, a Renasant Corporation opera 224 locais bancários de serviço completo Em vários estados, incluindo Mississippi, Tennessee, Alabama, Flórida e Geórgia.

Estado	Número de ramificações
Mississippi	84
Tennessee	52
Alabama	38
Flórida	27
Georgia	23

Plataforma bancária online

A plataforma bancária digital da Renasant serve Aproximadamente 280.000 usuários bancários online ativos.

• Plataforma baseada na Web disponível 24/7
• Acesso seguro da conta
• Histórico de transações
• Serviços de pagamento da conta

Aplicativo bancário móvel

O aplicativo móvel renasante tem 212.000 usuários de bancos móveis registrados a partir de 2024.

Plataforma	Baixar estatísticas
Apple App Store	87.500 Downloads
Google Play Store	124.500 Downloads

Centros de atendimento ao cliente

Renasant mantém 3 Centros de atendimento ao cliente primário com Aproximadamente 175 representantes de atendimento ao cliente.

Canais de comunicação digital

• Suporte por e -mail
• Plataformas de mídia social
• Chat ao vivo no site
• Portais de suporte ao cliente digital

Volume médio de interação digital do cliente: 42.000 interações mensais.

Renasant Corporation (RNST) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a Renasant Corporation atende a aproximadamente 15.750 clientes comerciais pequenos e médios em suas regiões operacionais.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Fabricação	2,350	US $ 1,2 milhão
Serviços profissionais	3,850	$750,000
Comércio de varejo	4,250	$450,000

Clientes bancários de varejo individuais

A Renasant atende 268.500 clientes de banco de varejo individuais em sua pegada de mercado.

• Contas de corrente pessoal: 186.300
• Contas de poupança pessoal: 142.500
• Titulares de cartão de crédito pessoal: 52.400

Clientes corporativos comerciais

O banco mantém 7.250 relacionamentos comerciais de clientes corporativos com uma carteira média de empréstimos comerciais de US $ 85,3 milhões.

Setor da indústria	Número de clientes	Portfólio total de empréstimos
Assistência médica	1,450	US $ 312,5 milhões
Imobiliária	1,850	US $ 425,7 milhões
Tecnologia	850	US $ 186,2 milhões

Indivíduos de alta rede

A Renasant tem como alvo 3.750 indivíduos de alta rede com ativos acima de US $ 1 milhão.

• Ativos investíveis médios: US $ 3,2 milhões
• Clientes de gerenciamento de patrimônio: 2.600
• Clientes Banking Private: 1.150

Comunidade local e segmentos de mercado regionais

A Renasant opera em 4 estados com uma presença total do mercado, cobrindo 232 locais bancários.

Estado	Número de locais	Total de depósitos
Mississippi	96	US $ 5,7 bilhões
Tennessee	58	US $ 3,2 bilhões
Alabama	45	US $ 2,6 bilhões
Georgia	33	US $ 1,9 bilhão

Renasant Corporation (RNST) - Modelo de negócios: estrutura de custos

Despesas operacionais de ramificação

A partir do quarto trimestre de 2023, a Renasant Corporation registrou despesas operacionais totais de filial de US $ 153,4 milhões anualmente.

Categoria de despesa	Custo anual
Manutenção da instalação	US $ 37,2 milhões
Utilitários	US $ 22,6 milhões
Alugar e arrendar	US $ 45,8 milhões
Manutenção do equipamento	US $ 17,9 milhões

Investimentos de infraestrutura de tecnologia

Em 2023, a Renasant Corporation investiu US $ 68,3 milhões em infraestrutura de tecnologia.

• Plataforma bancária digital: US $ 24,5 milhões
• Sistemas de segurança cibernética: US $ 15,7 milhões
• Atualizações de data center: US $ 18,6 milhões
• Desenvolvimento de software: US $ 9,5 milhões

Compensação e treinamento de funcionários

As despesas totais relacionadas aos funcionários para 2023 foram US $ 312,6 milhões.

Componente de compensação	Custo anual
Salários da base	US $ 228,4 milhões
Bônus de desempenho	US $ 47,2 milhões
Treinamento de funcionários	US $ 16,5 milhões
Benefícios e seguro	US $ 20,5 milhões

Custos de conformidade regulatória

As despesas de conformidade regulatória para 2023 totalizaram US $ 42,7 milhões.

• Equipe legal e de conformidade: US $ 18,3 milhões
• Auditoria e relatórios: US $ 12,4 milhões
• Tecnologia regulatória: US $ 7,5 milhões
• Consultoria externa: US $ 4,5 milhões

Despesas de marketing e aquisição de clientes

Despesas de marketing para 2023 alcançadas US $ 37,9 milhões.

Canal de marketing	Gasto anual
Marketing digital	US $ 15,6 milhões
Publicidade tradicional	US $ 11,3 milhões
Patrocínio da comunidade	US $ 6,2 milhões
Programas de aquisição de clientes	US $ 4,8 milhões

Renasant Corporation (RNST) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, a Renasant Corporation registrou receita total de juros de US $ 730,1 milhões. Repartição da receita de juros da carteira de empréstimos:

Categoria de empréstimo	Receita de juros ($ m)
Empréstimos comerciais	412.3
Empréstimos hipotecários residenciais	189.7
Empréstimos ao consumidor	128.1

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram US $ 143,6 milhões, com a seguinte distribuição:

• Taxas de manutenção de conta: US $ 52,4 milhões
• Taxas de transação: US $ 47,2 milhões
• Taxas de cheque especial: US $ 29,5 milhões
• Outros serviços bancários: US $ 14,5 milhões

Comissões de gerenciamento de patrimônio

A receita de gestão de patrimônio para 2023 atingiu US $ 87,3 milhões, compreendendo:

Serviço	Receita ($ m)
Aviso de investimento	43.6
Planejamento de aposentadoria	22.7
Serviços de confiança	21.0

Serviços bancários de investimento

A receita bancária de investimento para 2023 foi de US $ 56,2 milhões, dividida da seguinte maneira:

• Consultor de fusão e aquisição: US $ 24,5 milhões
• Serviços de levantamento de capital: US $ 18,7 milhões
• Reestruturação da dívida: US $ 13,0 milhões

Receita de gerenciamento do Tesouro

Os serviços de gerenciamento do Tesouro geraram US $ 64,8 milhões em receita para 2023:

Serviço do Tesouro	Receita ($ m)
Gerenciamento de caixa	32.4
Serviços de pagamento	22.6
Soluções de liquidez	9.8

Renasant Corporation (RNST) - Canvas Business Model: Value Propositions

You're looking at the core value Renasant Corporation delivers across its business lines as of late 2025. It's about blending local trust with regional scale and specialized national reach.

Comprehensive Financial Services Across Segments

Renasant Corporation structures its value delivery around three primary segments, offering a full suite of financial tools. The scale achieved, partly through the recent merger, supports these distinct offerings.

Segment	Key Offering Examples	Relevant Financial Metric (Q3 2025)
Community Banks	Personal Checking, Business Checking, Commercial Loans	9.9% annualized net loan growth
Insurance	Insurance agency services (implied by gain on sale)	Reported an after-tax gain on sale of insurance agency of $38,951 thousand (historical context)
Wealth Management	Trust Services, Park Place Capital, Private Client Banking	Net interest income (fully tax equivalent) of $228.1 million

The bank's overall financial stability is evident in its third quarter performance. Net income for the third quarter of 2025 was $59.8 million, even with $17.5 million in merger and conversion related expenses included. The net interest margin stood at 3.85% for that same quarter.

Localized, Relationship-Based Banking

The value proposition here is deep community connection, backed by a significant physical footprint across the Southeast. This localized approach means your relationship manager is likely local, which is a key differentiator from purely national players. Renasant Corporation operates more than 280 banking, lending, mortgage, and wealth management offices throughout the Southeast. This physical presence supports the relationship-based banking model you expect from a community institution.

Specialized Commercial Services on a Nationwide Basis

While the branch network is regional, Renasant Corporation extends specialized commercial credit services nationally. This is where they offer services like Asset-Based Lending (ABL) and Factoring across the entire country. For Asset-Based Lending specifically, Renasant Business Credit targets commercial businesses with annual revenues of $15 million and greater, focusing on working capital financing needs of $2 million and more. They provide revolving lines of credit secured by commercial trade accounts receivables and inventories, and the team collectively has experience in over $1 billion of asset based financing throughout their careers.

Digital Convenience

The relationship focus is paired with modern digital access. You can manage your accounts using features like Mobile Wallet and Enhanced Internet Banking. The digital suite helps streamline routine tasks, so you don't have to visit a branch for every transaction.

• Mobile Wallet access
• Enhanced Internet Banking
• Mobile Check Deposit capability
• Online Banking for personal and business accounts

Stability and Scale

The scale of Renasant Corporation provides stability. Total assets were reported around $26.7 billion near the end of 2025. This scale, combined with the $59.8 million net income in Q3 2025, suggests a solid foundation for continued operations and growth, even while integrating recent acquisitions. The board also approved a $150.0 million stock repurchase program effective October 28, 2025, signaling confidence in the firm's valuation.

Finance: draft the 13-week cash flow view incorporating Q4 projected synergies by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Customer Relationships

You're looking at how Renasant Corporation maintains its connection with its diverse client base, which is a critical part of its strategy, especially as it operates with approximately $26.7 billion in assets as of late 2025. The approach blends high-touch personal service with modern digital convenience.

Dedicated relationship managers for commercial and wealth clients

For your higher-value clients, Renasant Corporation leans heavily on dedicated personnel. This isn't just a buzzword; you see specific titles in the field, like Vice President and Commercial Relationship Manager, or First Vice President and Commercial Relationship Officer, showing a clear structure for business clients across the Southeast. For wealth management, they deploy Private Client Relationship Managers, some with over 29 years of experience, who serve as a single point of access for premium deposit, loan, and wealth management needs. This structure is designed to deliver a seamless client experience, which is key for retaining commercial and high-net-worth relationships.

High-touch, in-person service at 300 branch locations

The physical footprint remains a core part of the relationship strategy. Renasant Corporation supports its client service model with a substantial network across the Southeast. This network is organized under a franchise concept, aiming to make banking feel local and personal, even within a large regional bank structure.

Here's a snapshot of the scale supporting that in-person service as of late 2025:

Metric	Value (Late 2025)
Total Assets	Approximately $26.7 billion
Banking, Lending, Mortgage, Wealth Management Offices	300
Loan Growth (Annualized, Q3 2025)	9.9%
Net Interest Income (Q3 2025)	$228.1 million

Honestly, maintaining that many physical touchpoints while integrating a major merger is a significant operational feat.

Automated self-service via mobile and online banking platforms

To complement the in-person service, Renasant Corporation has built out a suite of digital tools that let clients handle routine tasks on their own time. This is where the efficiency of scale really helps the customer experience.

The digital offerings include:

• Online Banking and Enhanced Internet Banking
• Mobile Banking and Mobile Check Deposit
• Mobile Wallet and Click to Pay functionality
• Zelle ® integration for person-to-person payments
• Bill Pay services
• Digital Discovery tools for getting started online

These platforms allow for convenience, making it defintely easier for customers to manage their accounts without needing to visit a branch for every transaction.

Community engagement through the Renasant Roots program

Customer relationships extend beyond the bank's four walls into the communities it serves through the Renasant Roots program. This is a concentrated effort in corporate citizenship and economic empowerment. For example, in 2024, the program logged over 1,962 activities and dedicated 6,938 service hours.

Key components of this community relationship strategy include:

• Small Business Capacity Building Program, often in partnership with the Birmingham Business Resource Center, which offers coaching and capacity-building grants.
• The Nest, an Economic Empowerment Program specifically supporting female entrepreneurs through events and expert panels.
• Bank on the Yard, focusing on financial education and career opportunities at historically black colleges and universities (HBCUs).
• Veterans Honors Program, which hosts quarterly webinars covering topics like financial literacy and career advancement for veterans.

The focus here is on strategic investments and partnerships that align with the bank's mission to anchor economic empowerment across its footprint.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Channels

You're looking at how Renasant Corporation gets its products and services into the hands of its customers as of late 2025. It's a mix of old-school brick-and-mortar presence and modern digital tools, all supported by specialized sales teams.

Physical branch network across the Southeastern United States

Renasant Corporation, through Renasant Bank, maintains a significant physical footprint across the Southeast. Following the early 2025 merger with The First Bancshares, Inc., the network expanded its reach substantially. As of late 2025, Renasant Corporation operates approximately 300 banking, lending, mortgage, and wealth management offices across its footprint. This network spans states including Alabama, Florida, Georgia, Mississippi, Louisiana, Tennessee, North Carolina, and South Carolina. Honestly, this physical density is key for relationship banking in their core markets.

The geographic spread of these physical touchpoints is important for local market penetration:

• Operates in eight states across the Southeast.
• The network includes offices for banking, lending, mortgage, and wealth management services.
• The bank also offers factoring and asset-based lending on a nationwide basis, which relies less on the physical branch structure.

Digital channels: Mobile Banking, Enhanced Internet Banking, and ATMs

The digital channel is where you see the bank keeping pace with modern customer expectations. Renasant Corporation provides digital access through its Mobile Banking application, available on both Android and iOS platforms, and its Enhanced Internet Banking portal. These platforms allow for core functions like checking account management, ordering checks, making one-time or scheduled loan payments, and accessing investment services. While I don't have the exact number of active digital users for Q3 2025, the emphasis on these tools is clear from their stated offerings.

Here's a snapshot of the operational scale, which underpins the digital and physical channels:

Metric	Value (As of Late 2025 / Q3 2025 Data)
Total Consolidated Assets	Approximately $26.7 billion
Total Banking/Lending/Wealth Offices	Approximately 300 or more than 280
Net Interest Income (Q3 2025)	$228.1 million
Net Organic Loan Growth (Q3 2025)	$462.1 million linked quarter (9.9% annualized)

Direct sales force for commercial and mortgage lending

The direct sales force is crucial for the higher-value lending segments. For mortgage lending, the activity level provides a concrete measure of channel output. In the second quarter of 2025, the mortgage division generated $679.6 million in interest rate lock volume. That quarter also saw a gain on sale margin of 1.87%. For overall loan production, the annualized net loan growth rate was 9.9% as of the third quarter of 2025, reflecting strong origination activity across the commercial and consumer lending teams.

The performance of the lending engine is directly tied to these sales efforts:

• Mortgage lock volume (Q2 2025): $679.6 million.
• Net organic loan growth (Q3 2025): $462.1 million for the quarter.
• Net interest margin (Q3 2025): 3.85%.

Wealth Management and Insurance offices

Wealth Management and Insurance services are distributed through dedicated offices, which are included in the total office count. The merger with First M&F in 2013 was noted for doubling the company's insurance operations, suggesting this is a well-established channel. You can access services like Trust Services and 401K Services through these specialized offices, complementing the core banking and lending functions. The structure allows for cross-selling complex financial products directly to existing clients who use the bank's other channels.

Renasant Corporation (RNST) - Canvas Business Model: Customer Segments

You're looking at the core client groups Renasant Corporation serves as of late 2025, post-merger integration. The data reflects a mix of legacy and combined entity figures, giving you a clear picture of where the business volume sits.

The customer base is segmented across the Community Banks, Wealth Management, and specialized lending operations. Here's a breakdown of the key groups and the associated financial weight they carry.

Customer Segment Focus	Relevant Financial/Statistical Data Point	Data Value and Context
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial, Financial, and Agricultural Loans as % of Total Loans	14.64% (as of December 31, 2024)
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial Client Deposits as % of Total Deposits	31% (as of Q2 2025)
Affluent Individuals (Wealth Management)	Wealth Management Segment Gross Revenue Contribution	2.4% (for 2024)
Retail Customers (Consumer Banking)	Consumer Deposits as % of Total Deposits	50% (as of Q2 2025)
Retail Customers (Mortgage)	Mortgage Banking Income	$11.3 million (for Q2 2025)
Corporate Clients (Specialty Lending)	Republic Business Credit Office Locations	Four standalone offices in California, Illinois, Louisiana, and Texas
Overall Deposit Base	Noninterest-bearing Deposits as % of Total Deposits	24.8% (as of June 30, 2025)

The Community Banks segment is the engine, offering a full suite of services. You see the retail side is the largest deposit provider, but commercial activity drives significant loan volume.

• Small to mid-sized businesses (SMBs) needing commercial loans and treasury solutions use the core Community Banks platform.
• Asset-based lending and factoring equipment leasing services are explicitly offered to commercial clients.
• Affluent individuals requiring wealth management and fiduciary services are served through Trust and Financial Services divisions.
• Retail customers seeking checking, savings, and mortgage products form the largest funding source.
• Corporate clients utilizing asset-based lending and factoring services are also served by Republic Business Credit offices nationwide.

The loan book composition shows where the credit risk and yield are concentrated, with Commercial Real Estate being the single largest category.

Here's the quick math on loan concentration as of year-end 2024:

• Commercial Real Estate loans: 48.40% of total loans.
• Residential Real Estate loans: 27.07% of total loans.

The total asset base supporting these segments was approximately $26.7 billion as of late 2025. Also, public funds make up 19% of the total deposit base.

Renasant Corporation (RNST) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Renasant Corporation's operations as of late 2025, focusing on the hard numbers from the third quarter results. These figures show where the money is going, especially with the recent merger integration still impacting the books.

The most significant cost tied directly to funding operations is the interest expense on deposits. For the third quarter of 2025, the cost of total deposits was 2.14%. To put that into perspective on the total interest paid out, the total interest expense on deposits for the quarter reached $115,573 thousand.

Personnel expenses remain a key area, though management is actively working to bring this down. Following the merger, CEO Kevin Chapman highlighted that the combined entity now operates with over 300 fewer employees than pre-merger, reflecting ongoing efforts to realize efficiency gains. While the exact dollar amount for total personnel expense for Q3 2025 isn't explicitly itemized in the top-line summaries, this headcount reduction signals a direct action to lower this cost component going forward.

Noninterest expenses include one-time charges related to the integration efforts. In the third quarter of 2025, Renasant Corporation recorded merger and conversion-related costs of $17.5 million. These are costs associated with combining systems and operations, which are expected to taper off. Technology and data processing costs for maintaining the digital platform are embedded within the overall noninterest expense structure, supporting the expanded footprint and systems conversion completion.

Credit risk management also requires a direct cost allocation. The Provision for credit losses for Q3 2025 was $10.5 million. This figure includes the provision for loan losses of $9,650 thousand and the provision for unfunded commitments of $800 thousand, totaling $10,450 thousand, which rounds to the $10.5 million reported figure.

Here's a quick look at some of the key cost-related figures from the Q3 2025 results:

Cost Component	Amount/Rate (Q3 2025)
Cost of Total Deposits	2.14%
Interest Expense on Deposits	$115,573 thousand
Merger and Conversion Costs	$17.5 million
Total Provision for Credit Losses	$10.5 million
Provision for Loan Losses	$9,650 thousand
Provision for Unfunded Commitments	$800 thousand

The management team is clearly focused on expense control, as evidenced by the headcount reduction and the one-time nature of the merger costs. Still, the cost of funding remains a variable that management must actively manage, especially as they prioritize core deposit growth to support loan expansion.

Other cost elements factored into the overall expense base include:

• Total interest expense across all funding sources for Q3 2025 was $127,578 thousand.
• Net loan charge-offs for the quarter were $4.3 million.
• The allowance for credit losses on loans to total loans stood at 1.56% as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Revenue Streams

The revenue streams for Renasant Corporation are fundamentally anchored in traditional banking activities, supplemented by fee-based services across its wealth management and insurance segments. As of late 2025, the core of the business remains interest income generation.

Net Interest Income (NII), derived from the spread between interest earned on loans and securities and interest paid on deposits and borrowings, was a substantial component, totaling $228.1 million (Fully Tax Equivalent or FTE) for the third quarter of 2025. This figure reflects the performance of the lending portfolio, which saw robust growth.

The overall top-line performance, represented by Revenue net of interest expense (Total Revenue/Sales), reached $269.5 million in Q3 2025. This top-line figure is the sum of NII and Noninterest Income.

Noninterest income provides diversification, sourced from various fee-based activities. You can see the key components contributing to this stream below, presented in thousands of dollars for precision.

Revenue Component	Q3 2025 Amount (in thousands)	Q2 2025 Amount (in thousands)
Net Interest Income (FTE)	$228,100	$222,717
Wealth Management Revenue	$8,217	$7,345
Mortgage Banking Income	$9,017	$11,263
Total Revenue (Sales)	$269,500	N/A

The fee-based revenue streams show growth in wealth management but a contraction in mortgage activities. Specifically, Mortgage banking income experienced a linked-quarter decrease, moving from $11,263 thousand in Q2 2025 down to $9,017 thousand in Q3 2025. This indicates the mortgage origination or servicing market was softer sequentially.

Wealth Management and Insurance commissions and fees represent a consistent, growing stream. Wealth management revenue alone was $8,217 thousand in Q3 2025, an increase from the $7,345 thousand recorded in the linked second quarter. The overall Noninterest Income, which includes service charges and fees, is the residual between the Total Revenue and the NII (FTE).

Here's a breakdown of the primary revenue drivers based on the reported figures:

• Net Interest Income (FTE) for Q3 2025: $228.1 million.
• Total Revenue (Sales) for Q3 2025: $269.5 million.
• Wealth Management Revenue for Q3 2025: $8,217 thousand.
• Mortgage Banking Income for Q3 2025: $9,017 thousand.
• The linked-quarter decrease in Mortgage banking income is evident when comparing Q3 2025 to Q2 2025's $11,263 thousand.

The remaining portion of the total revenue is comprised of Noninterest income from service charges and fees and other miscellaneous noninterest income items, which, when combined with the known fee lines, must account for the difference between the $228.1 million NII and the $269.5 million total revenue.