Renasant Corporation (RNST): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le plan stratégique de Renasant Corporation, une institution bancaire régionale puissante qui a magistralement conçu son modèle commercial pour dominer le paysage financier du sud-est des États-Unis. En mélangeant de manière transparente les principes bancaires traditionnels avec l'innovation numérique de pointe, Renasant s'est positionné comme un fournisseur de solutions financières complet qui va au-delà de simples services transactionnels. Cette exploration de leur toile de modèle commercial révèle une approche sophistiquée qui équilibre l'engagement communautaire local avec des capacités technologiques robustes, offrant un aperçu de la façon dont une banque régionale peut créer une valeur exceptionnelle pour divers segments de clientèle tout en conservant des avantages concurrentiels stratégiques.

Renasant Corporation (RNST) - Modèle d'entreprise: partenariats clés

Réseaux de services bancaires et de services financiers régionaux

Au quatrième trimestre 2023, Renasant Corporation maintient des partenariats stratégiques dans 8 États du sud-est des États-Unis, notamment le Mississippi, le Tennessee, l'Alabama, la Géorgie et la Floride.

Type de partenariat	Nombre de partenariats	Couverture géographique
Réseaux bancaires régionaux	12	8 États du sud-est
Collaborations de banque communautaire	7	Régions du marché local

Assureurs et sociétés de gestion de patrimoine

Renasant Corporation collabore avec plusieurs partenaires d'assurance et de gestion de patrimoine pour diversifier les offres de services financiers.

• Accords de partenariat d'assurance totale: 15
• Collaborations de la société de gestion de patrimoine: 9
• Durée du partenariat moyen: 4,3 ans

Vendeurs technologiques pour les solutions bancaires numériques

En 2023, Renasant a investi 14,3 millions de dollars dans des partenariats technologiques pour améliorer les infrastructures bancaires numériques.

Catégorie de partenaires technologiques	Nombre de vendeurs	Investissement annuel
Logiciel bancaire de base	3	6,2 millions de dollars
Solutions de cybersécurité	4	5,1 millions de dollars
Plates-formes de paiement numérique	2	3 millions de dollars

Associations commerciales locales et chambres de commerce

Renasant Corporation maintient des abonnements actifs dans 42 associations d'entreprises locales dans ses régions opérationnelles.

• Adhésions à la Chambre de commerce: 38
• Partenariats de développement économique: 24
• Événements de réseautage commercial local participé: 76 en 2023

Hypothèque et prêts partenaires stratégiques

En 2023, Renasant Corporation a établi des partenariats de prêt stratégiques avec 22 institutions financières différentes et fournisseurs d'hypothèques.

Type de partenariat	Nombre de partenaires	Volume total de prêt
Partenaires de prêt hypothécaire	12	487 millions de dollars
Collaborations de prêts commerciaux	10	312 millions de dollars

Renasant Corporation (RNST) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

Au quatrième trimestre 2023, Renasant Corporation a déclaré un actif total de 14,7 milliards de dollars. La banque exploite 197 succursales à service complet dans quatre États: Mississippi, Tennessee, Alabama et Géorgie.

Catégorie de service bancaire	Volume total (2023)
Prêts commerciaux	6,2 milliards de dollars
Dépôts bancaires au détail	11,3 milliards de dollars
Prêts aux petites entreprises	1,8 milliard de dollars

Origination du prêt et gestion du crédit

En 2023, Renasant a traité des origines de prêt totalisant environ 3,5 milliards de dollars dans diverses catégories de prêts.

• Prêts hypothécaires résidentiels: 1,2 milliard de dollars
• Prêts immobiliers commerciaux: 1,6 milliard de dollars
• Prêts à la consommation: 700 millions de dollars

Développement de la plate-forme bancaire numérique

Les transactions bancaires numériques ont augmenté de 22% en 2023, avec 68% des clients utilisant activement les plateformes de banque mobile.

Métrique de la plate-forme numérique	Performance de 2023
Utilisateurs de la banque mobile	215,000
Volume de transaction en ligne	3,7 millions par mois

Services de gestion de patrimoine et d'investissement

Le segment de la gestion de patrimoine a généré 87,4 millions de dollars de revenus au cours de 2023.

• Actif sous gestion: 2,3 milliards de dollars
• Comptes de conseil en investissement: 12 500
• Services de planification de la retraite: 8 700 clients

Fusions et acquisitions sur les marchés bancaires régionaux

En 2023, Renasant a terminé l'acquisition stratégique des opérations du Tennessee de First Horizon Bank pour 492 millions de dollars, élargissant la présence du marché régional.

Détails d'acquisition	2023 métriques
Coût total d'acquisition	492 millions de dollars
Emplacements de succursale ajoutés	37
Nouvelle clientèle	Environ 125 000

Renasant Corporation (RNST) - Modèle d'entreprise: Ressources clés

Infrastructure bancaire régionale

Renasant Corporation opère dans 4 États du sud-est: Mississippi, Alabama, Tennessee et Géorgie, avec 215 succursales à service complet au 31 décembre 2022.

État	Nombre de branches
Mississippi	77
Alabama	46
Tennessee	45
Georgia	47

Équipe de gestion financière

Depuis 2022, l'équipe de direction de Renasant Corporation comprend:

• E. Robinson McGraw - Président et chef de la direction
• Kevin Chapman - directeur financier
• Perry Singleton - chef de l'exploitation

Technologie bancaire numérique

Les investissements de la plate-forme bancaire numérique ont totalisé 15,4 millions de dollars en 2022, soutenant Services bancaires en ligne et mobiles.

Ressources de capital financier

Mesures financières au 31 décembre 2022:

Métrique	Montant
Actif total	14,4 milliards de dollars
Dépôts totaux	12,1 milliards de dollars
Total des capitaux propres des actionnaires	1,6 milliard de dollars

Couverture du réseau de succursale

Le réseau de succursales totales s'étend sur 215 emplacements dans 4 États, avec une présence concentrée dans le sud-est des États-Unis.

Renasant Corporation (RNST) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les entreprises et les particuliers

Renasant Corporation propose une gamme diversifiée de services financiers avec la rupture de produit suivante:

Catégorie de produits	Actif total	Segment de marché
Prêts commerciaux	4,2 milliards de dollars	Clients commerciaux
Banque de consommation	3,8 milliards de dollars	Clients individuels
Prêts hypothécaires	1,6 milliard de dollars	Segment immobilier

Expérience en banque client personnalisée

Les mesures de service client démontrent l'engagement de Renasant envers la personnalisation:

• Valeur moyenne de la relation client: 47 500 $
• Utilisateurs bancaires numériques: 265 000
• Évaluation de satisfaction du client: 4.3 / 5

Taux d'intérêt concurrentiels et produits financiers

Produit	Taux d'intérêt	Comparaison du marché
Compte d'épargne personnelle	3.75%	0,25% au-dessus de la moyenne régionale
Vérification des affaires	4.25%	0,35% au-dessus de la moyenne régionale
Taux hypothécaires	6.85%	0,15% inférieur à la moyenne régionale

Expertise du marché local et approche axée sur la communauté

Distribution du marché géographique:

• États opérationnels: Alabama, Floride, Géorgie, Mississippi, Tennessee
• Total des succursales: 211
• Investissement communautaire: 42,3 millions de dollars en développement économique local

Services bancaires numériques et traditionnels intégrés

Métriques de performance bancaire numérique:

• Téléchargements d'applications bancaires mobiles: 180 000
• Volume de transaction en ligne: 3,2 millions par mois
• Revenus bancaires numériques: 87,6 millions de dollars

Service numérique	Taux d'adoption des utilisateurs	Volume de transaction annuel
Banque mobile	67%	38,4 millions
Payage des factures en ligne	52%	24,6 millions
Applications de prêt numérique	41%	15,3 millions

Renasant Corporation (RNST) - Modèle d'entreprise: relations clients

Modèle de banque de relations personnelles

Depuis le quatrième trimestre 2023, Renasant Corporation maintient 197 emplacements bancaires à service complet dans quatre États: Mississippi, Tennessee, Alabama et Géorgie. La banque dessert environ 235 000 comptes clients avec une approche personnalisée des relations bancaires.

Segment de clientèle	Nombre de comptes	Type de relation
Banque personnelle	156,000	Banque personnelle directe
Banque d'affaires	42,000	Gestion des relations
Banque commerciale	37,000	Gestionnaires de relations dédiées

Assistance bancaire en ligne et mobile

Renasant fournit des services bancaires numériques avec les mesures suivantes:

• Utilisateurs de la banque mobile: 128 500
• Pénétration des services bancaires en ligne: 72% du total de la clientèle
• Téléchargements d'applications mobiles: 93 000

Gestionnaires de relations dédiés pour les clients commerciaux

La banque emploie 84 gestionnaires de relations dédiées Spécialisé dans les services bancaires d'entreprise, couvrant des segments, notamment:

• Banque des petites entreprises
• Banque des entreprises du marché intermédiaire
• Financement immobilier commercial

Engagement communautaire et présence locale sur le marché

État	Nombre de branches	Pénétration du marché
Mississippi	87	38%
Tennessee	42	22%
Alabama	38	18%
Georgia	30	22%

Services de conseil financier personnalisés

Renasant offre des services de conseil financier spécialisés avec le personnel professionnel suivant:

• Conseillers en gestion de patrimoine: 62
• Planificateurs financiers certifiés: 24
• Spécialistes des investissements: 41

Renasant Corporation (RNST) - Modèle d'entreprise: canaux

Emplacements de branche physiques

Depuis 2024, Renasant Corporation exploite 224 lieux bancaires à service complet Dans plusieurs États, notamment le Mississippi, le Tennessee, l'Alabama, la Floride et la Géorgie.

État	Nombre de branches
Mississippi	84
Tennessee	52
Alabama	38
Floride	27
Georgia	23

Plateforme bancaire en ligne

La plate-forme bancaire numérique de Renasant sert Environ 280 000 utilisateurs bancaires en ligne actifs.

• Plate-forme Web disponible 24/7
• Accès sécurisé
• Historique des transactions
• Services de paiement de factures

Application bancaire mobile

L'application mobile Renasant a 212 000 utilisateurs de banques mobiles enregistrées En 2024.

Plate-forme	Télécharger des statistiques
Apple App Store	87 500 téléchargements
Google Play Store	124 500 téléchargements

Centres d'appels de service client

Renasant maintient 3 centres d'appels de service à la clientèle principaux avec Environ 175 représentants du service à la clientèle.

Canaux de communication numériques

• Assistance par e-mail
• Plateformes de médias sociaux
• Chat en direct sur le site Web
• Portails de support client numérique

Volume moyen d'interaction numérique du client: 42 000 interactions mensuelles.

Renasant Corporation (RNST) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Depuis le quatrième trimestre 2023, Renasant Corporation dessert environ 15 750 clients commerciaux de taille petite et moyenne dans ses régions opérationnelles.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Fabrication	2,350	1,2 million de dollars
Services professionnels	3,850	$750,000
Commerce de détail	4,250	$450,000

Clients bancaires de détail individuels

Renasant dessert 268 500 clients bancaires de détail individuels à travers son empreinte de marché.

• Comptes de chèques personnels: 186 300
• Comptes d'épargne personnels: 142 500
• Porte-cartes de crédit personnelle: 52 400

Clients commerciaux

La banque entretient 7 250 25 250 relations avec les entreprises commerciales avec un portefeuille de prêts commerciaux moyen de 85,3 millions de dollars.

Secteur de l'industrie	Nombre de clients	Portefeuille de prêts totaux
Soins de santé	1,450	312,5 millions de dollars
Immobilier	1,850	425,7 millions de dollars
Technologie	850	186,2 millions de dollars

Individus à haute nette

Le Renasant cible 3 750 personnes à haute teneur en naissance avec des actifs de plus de 1 million de dollars.

• Actifs investissables moyens: 3,2 millions de dollars
• Clients de gestion de la patrimoine: 2 600
• Clients bancaires privés: 1 150

Segments de marché locale et de marché régional

Renasant opère dans 4 États avec une présence totale sur le marché couvrant 232 emplacements bancaires.

État	Nombre d'emplacements	Dépôts totaux
Mississippi	96	5,7 milliards de dollars
Tennessee	58	3,2 milliards de dollars
Alabama	45	2,6 milliards de dollars
Georgia	33	1,9 milliard de dollars

Renasant Corporation (RNST) - Modèle d'entreprise: Structure des coûts

Succursale des dépenses opérationnelles

Au quatrième trimestre 2023, Renasant Corporation a déclaré des frais opérationnels de succursale totale de 153,4 millions de dollars par an.

Catégorie de dépenses	Coût annuel
Entretien d'installation	37,2 millions de dollars
Services publics	22,6 millions de dollars
Loyer et location	45,8 millions de dollars
Entretien de l'équipement	17,9 millions de dollars

Investissements infrastructures technologiques

En 2023, Renasant Corporation a investi 68,3 millions de dollars dans l'infrastructure technologique.

• Plateforme bancaire numérique: 24,5 millions de dollars
• Systèmes de cybersécurité: 15,7 millions de dollars
• Mises à niveau du centre de données: 18,6 millions de dollars
• Développement de logiciels: 9,5 millions de dollars

Compensation et formation des employés

Les dépenses totales liées aux employés pour 2023 étaient 312,6 millions de dollars.

Composant de compensation	Coût annuel
Salaires de base	228,4 millions de dollars
Bonus de performance	47,2 millions de dollars
Formation des employés	16,5 millions de dollars
Avantages et assurance	20,5 millions de dollars

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire pour 2023 ont totalisé 42,7 millions de dollars.

• Personnel juridique et de conformité: 18,3 millions de dollars
• Audit et rapport: 12,4 millions de dollars
• Technologie réglementaire: 7,5 millions de dollars
• Conseil externe: 4,5 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 ont atteint 37,9 millions de dollars.

Canal de marketing	Dépenses annuelles
Marketing numérique	15,6 millions de dollars
Publicité traditionnelle	11,3 millions de dollars
Parrainages communautaires	6,2 millions de dollars
Programmes d'acquisition de clients	4,8 millions de dollars

Renasant Corporation (RNST) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, Renasant Corporation a déclaré un revenu total d'intérêts de 730,1 millions de dollars. Répartition des bénéfices des intérêts du portefeuille de prêts:

Catégorie de prêt	Revenu des intérêts ($ m)
Prêts commerciaux	412.3
Prêts hypothécaires résidentiels	189.7
Prêts à la consommation	128.1

Frais de service bancaire

Les frais de service bancaire pour 2023 ont totalisé 143,6 millions de dollars, la distribution suivante:

• Frais de maintenance du compte: 52,4 millions de dollars
• Frais de transaction: 47,2 millions de dollars
• Frais de découvert: 29,5 millions de dollars
• Autres services bancaires: 14,5 millions de dollars

Commissions de gestion de la patrimoine

Les revenus de gestion de la patrimoine pour 2023 ont atteint 87,3 millions de dollars, comprenant:

Service	Revenus ($ m)
Avis d'investissement	43.6
Planification de la retraite	22.7
Services de confiance	21.0

Services de banque d'investissement

Les revenus de la banque d'investissement pour 2023 étaient de 56,2 millions de dollars, ventilés comme suit:

• Conseil de fusion et d'acquisition: 24,5 millions de dollars
• Services de levée de capital: 18,7 millions de dollars
• Restructuration de la dette: 13,0 millions de dollars

Revenus de gestion du Trésor

Les services de gestion du Trésor ont généré 64,8 millions de dollars de revenus pour 2023:

Service du Trésor	Revenus ($ m)
Gestion des espèces	32.4
Services de paiement	22.6
Solutions de liquidité	9.8

Renasant Corporation (RNST) - Canvas Business Model: Value Propositions

You're looking at the core value Renasant Corporation delivers across its business lines as of late 2025. It's about blending local trust with regional scale and specialized national reach.

Comprehensive Financial Services Across Segments

Renasant Corporation structures its value delivery around three primary segments, offering a full suite of financial tools. The scale achieved, partly through the recent merger, supports these distinct offerings.

Segment	Key Offering Examples	Relevant Financial Metric (Q3 2025)
Community Banks	Personal Checking, Business Checking, Commercial Loans	9.9% annualized net loan growth
Insurance	Insurance agency services (implied by gain on sale)	Reported an after-tax gain on sale of insurance agency of $38,951 thousand (historical context)
Wealth Management	Trust Services, Park Place Capital, Private Client Banking	Net interest income (fully tax equivalent) of $228.1 million

The bank's overall financial stability is evident in its third quarter performance. Net income for the third quarter of 2025 was $59.8 million, even with $17.5 million in merger and conversion related expenses included. The net interest margin stood at 3.85% for that same quarter.

Localized, Relationship-Based Banking

The value proposition here is deep community connection, backed by a significant physical footprint across the Southeast. This localized approach means your relationship manager is likely local, which is a key differentiator from purely national players. Renasant Corporation operates more than 280 banking, lending, mortgage, and wealth management offices throughout the Southeast. This physical presence supports the relationship-based banking model you expect from a community institution.

Specialized Commercial Services on a Nationwide Basis

While the branch network is regional, Renasant Corporation extends specialized commercial credit services nationally. This is where they offer services like Asset-Based Lending (ABL) and Factoring across the entire country. For Asset-Based Lending specifically, Renasant Business Credit targets commercial businesses with annual revenues of $15 million and greater, focusing on working capital financing needs of $2 million and more. They provide revolving lines of credit secured by commercial trade accounts receivables and inventories, and the team collectively has experience in over $1 billion of asset based financing throughout their careers.

Digital Convenience

The relationship focus is paired with modern digital access. You can manage your accounts using features like Mobile Wallet and Enhanced Internet Banking. The digital suite helps streamline routine tasks, so you don't have to visit a branch for every transaction.

• Mobile Wallet access
• Enhanced Internet Banking
• Mobile Check Deposit capability
• Online Banking for personal and business accounts

Stability and Scale

The scale of Renasant Corporation provides stability. Total assets were reported around $26.7 billion near the end of 2025. This scale, combined with the $59.8 million net income in Q3 2025, suggests a solid foundation for continued operations and growth, even while integrating recent acquisitions. The board also approved a $150.0 million stock repurchase program effective October 28, 2025, signaling confidence in the firm's valuation.

Finance: draft the 13-week cash flow view incorporating Q4 projected synergies by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Customer Relationships

You're looking at how Renasant Corporation maintains its connection with its diverse client base, which is a critical part of its strategy, especially as it operates with approximately $26.7 billion in assets as of late 2025. The approach blends high-touch personal service with modern digital convenience.

Dedicated relationship managers for commercial and wealth clients

For your higher-value clients, Renasant Corporation leans heavily on dedicated personnel. This isn't just a buzzword; you see specific titles in the field, like Vice President and Commercial Relationship Manager, or First Vice President and Commercial Relationship Officer, showing a clear structure for business clients across the Southeast. For wealth management, they deploy Private Client Relationship Managers, some with over 29 years of experience, who serve as a single point of access for premium deposit, loan, and wealth management needs. This structure is designed to deliver a seamless client experience, which is key for retaining commercial and high-net-worth relationships.

High-touch, in-person service at 300 branch locations

The physical footprint remains a core part of the relationship strategy. Renasant Corporation supports its client service model with a substantial network across the Southeast. This network is organized under a franchise concept, aiming to make banking feel local and personal, even within a large regional bank structure.

Here's a snapshot of the scale supporting that in-person service as of late 2025:

Metric	Value (Late 2025)
Total Assets	Approximately $26.7 billion
Banking, Lending, Mortgage, Wealth Management Offices	300
Loan Growth (Annualized, Q3 2025)	9.9%
Net Interest Income (Q3 2025)	$228.1 million

Honestly, maintaining that many physical touchpoints while integrating a major merger is a significant operational feat.

Automated self-service via mobile and online banking platforms

To complement the in-person service, Renasant Corporation has built out a suite of digital tools that let clients handle routine tasks on their own time. This is where the efficiency of scale really helps the customer experience.

The digital offerings include:

• Online Banking and Enhanced Internet Banking
• Mobile Banking and Mobile Check Deposit
• Mobile Wallet and Click to Pay functionality
• Zelle ® integration for person-to-person payments
• Bill Pay services
• Digital Discovery tools for getting started online

These platforms allow for convenience, making it defintely easier for customers to manage their accounts without needing to visit a branch for every transaction.

Community engagement through the Renasant Roots program

Customer relationships extend beyond the bank's four walls into the communities it serves through the Renasant Roots program. This is a concentrated effort in corporate citizenship and economic empowerment. For example, in 2024, the program logged over 1,962 activities and dedicated 6,938 service hours.

Key components of this community relationship strategy include:

• Small Business Capacity Building Program, often in partnership with the Birmingham Business Resource Center, which offers coaching and capacity-building grants.
• The Nest, an Economic Empowerment Program specifically supporting female entrepreneurs through events and expert panels.
• Bank on the Yard, focusing on financial education and career opportunities at historically black colleges and universities (HBCUs).
• Veterans Honors Program, which hosts quarterly webinars covering topics like financial literacy and career advancement for veterans.

The focus here is on strategic investments and partnerships that align with the bank's mission to anchor economic empowerment across its footprint.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Channels

You're looking at how Renasant Corporation gets its products and services into the hands of its customers as of late 2025. It's a mix of old-school brick-and-mortar presence and modern digital tools, all supported by specialized sales teams.

Physical branch network across the Southeastern United States

Renasant Corporation, through Renasant Bank, maintains a significant physical footprint across the Southeast. Following the early 2025 merger with The First Bancshares, Inc., the network expanded its reach substantially. As of late 2025, Renasant Corporation operates approximately 300 banking, lending, mortgage, and wealth management offices across its footprint. This network spans states including Alabama, Florida, Georgia, Mississippi, Louisiana, Tennessee, North Carolina, and South Carolina. Honestly, this physical density is key for relationship banking in their core markets.

The geographic spread of these physical touchpoints is important for local market penetration:

• Operates in eight states across the Southeast.
• The network includes offices for banking, lending, mortgage, and wealth management services.
• The bank also offers factoring and asset-based lending on a nationwide basis, which relies less on the physical branch structure.

Digital channels: Mobile Banking, Enhanced Internet Banking, and ATMs

The digital channel is where you see the bank keeping pace with modern customer expectations. Renasant Corporation provides digital access through its Mobile Banking application, available on both Android and iOS platforms, and its Enhanced Internet Banking portal. These platforms allow for core functions like checking account management, ordering checks, making one-time or scheduled loan payments, and accessing investment services. While I don't have the exact number of active digital users for Q3 2025, the emphasis on these tools is clear from their stated offerings.

Here's a snapshot of the operational scale, which underpins the digital and physical channels:

Metric	Value (As of Late 2025 / Q3 2025 Data)
Total Consolidated Assets	Approximately $26.7 billion
Total Banking/Lending/Wealth Offices	Approximately 300 or more than 280
Net Interest Income (Q3 2025)	$228.1 million
Net Organic Loan Growth (Q3 2025)	$462.1 million linked quarter (9.9% annualized)

Direct sales force for commercial and mortgage lending

The direct sales force is crucial for the higher-value lending segments. For mortgage lending, the activity level provides a concrete measure of channel output. In the second quarter of 2025, the mortgage division generated $679.6 million in interest rate lock volume. That quarter also saw a gain on sale margin of 1.87%. For overall loan production, the annualized net loan growth rate was 9.9% as of the third quarter of 2025, reflecting strong origination activity across the commercial and consumer lending teams.

The performance of the lending engine is directly tied to these sales efforts:

• Mortgage lock volume (Q2 2025): $679.6 million.
• Net organic loan growth (Q3 2025): $462.1 million for the quarter.
• Net interest margin (Q3 2025): 3.85%.

Wealth Management and Insurance offices

Wealth Management and Insurance services are distributed through dedicated offices, which are included in the total office count. The merger with First M&F in 2013 was noted for doubling the company's insurance operations, suggesting this is a well-established channel. You can access services like Trust Services and 401K Services through these specialized offices, complementing the core banking and lending functions. The structure allows for cross-selling complex financial products directly to existing clients who use the bank's other channels.

Renasant Corporation (RNST) - Canvas Business Model: Customer Segments

You're looking at the core client groups Renasant Corporation serves as of late 2025, post-merger integration. The data reflects a mix of legacy and combined entity figures, giving you a clear picture of where the business volume sits.

The customer base is segmented across the Community Banks, Wealth Management, and specialized lending operations. Here's a breakdown of the key groups and the associated financial weight they carry.

Customer Segment Focus	Relevant Financial/Statistical Data Point	Data Value and Context
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial, Financial, and Agricultural Loans as % of Total Loans	14.64% (as of December 31, 2024)
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial Client Deposits as % of Total Deposits	31% (as of Q2 2025)
Affluent Individuals (Wealth Management)	Wealth Management Segment Gross Revenue Contribution	2.4% (for 2024)
Retail Customers (Consumer Banking)	Consumer Deposits as % of Total Deposits	50% (as of Q2 2025)
Retail Customers (Mortgage)	Mortgage Banking Income	$11.3 million (for Q2 2025)
Corporate Clients (Specialty Lending)	Republic Business Credit Office Locations	Four standalone offices in California, Illinois, Louisiana, and Texas
Overall Deposit Base	Noninterest-bearing Deposits as % of Total Deposits	24.8% (as of June 30, 2025)

The Community Banks segment is the engine, offering a full suite of services. You see the retail side is the largest deposit provider, but commercial activity drives significant loan volume.

• Small to mid-sized businesses (SMBs) needing commercial loans and treasury solutions use the core Community Banks platform.
• Asset-based lending and factoring equipment leasing services are explicitly offered to commercial clients.
• Affluent individuals requiring wealth management and fiduciary services are served through Trust and Financial Services divisions.
• Retail customers seeking checking, savings, and mortgage products form the largest funding source.
• Corporate clients utilizing asset-based lending and factoring services are also served by Republic Business Credit offices nationwide.

The loan book composition shows where the credit risk and yield are concentrated, with Commercial Real Estate being the single largest category.

Here's the quick math on loan concentration as of year-end 2024:

• Commercial Real Estate loans: 48.40% of total loans.
• Residential Real Estate loans: 27.07% of total loans.

The total asset base supporting these segments was approximately $26.7 billion as of late 2025. Also, public funds make up 19% of the total deposit base.

Renasant Corporation (RNST) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Renasant Corporation's operations as of late 2025, focusing on the hard numbers from the third quarter results. These figures show where the money is going, especially with the recent merger integration still impacting the books.

The most significant cost tied directly to funding operations is the interest expense on deposits. For the third quarter of 2025, the cost of total deposits was 2.14%. To put that into perspective on the total interest paid out, the total interest expense on deposits for the quarter reached $115,573 thousand.

Personnel expenses remain a key area, though management is actively working to bring this down. Following the merger, CEO Kevin Chapman highlighted that the combined entity now operates with over 300 fewer employees than pre-merger, reflecting ongoing efforts to realize efficiency gains. While the exact dollar amount for total personnel expense for Q3 2025 isn't explicitly itemized in the top-line summaries, this headcount reduction signals a direct action to lower this cost component going forward.

Noninterest expenses include one-time charges related to the integration efforts. In the third quarter of 2025, Renasant Corporation recorded merger and conversion-related costs of $17.5 million. These are costs associated with combining systems and operations, which are expected to taper off. Technology and data processing costs for maintaining the digital platform are embedded within the overall noninterest expense structure, supporting the expanded footprint and systems conversion completion.

Credit risk management also requires a direct cost allocation. The Provision for credit losses for Q3 2025 was $10.5 million. This figure includes the provision for loan losses of $9,650 thousand and the provision for unfunded commitments of $800 thousand, totaling $10,450 thousand, which rounds to the $10.5 million reported figure.

Here's a quick look at some of the key cost-related figures from the Q3 2025 results:

Cost Component	Amount/Rate (Q3 2025)
Cost of Total Deposits	2.14%
Interest Expense on Deposits	$115,573 thousand
Merger and Conversion Costs	$17.5 million
Total Provision for Credit Losses	$10.5 million
Provision for Loan Losses	$9,650 thousand
Provision for Unfunded Commitments	$800 thousand

The management team is clearly focused on expense control, as evidenced by the headcount reduction and the one-time nature of the merger costs. Still, the cost of funding remains a variable that management must actively manage, especially as they prioritize core deposit growth to support loan expansion.

Other cost elements factored into the overall expense base include:

• Total interest expense across all funding sources for Q3 2025 was $127,578 thousand.
• Net loan charge-offs for the quarter were $4.3 million.
• The allowance for credit losses on loans to total loans stood at 1.56% as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Revenue Streams

The revenue streams for Renasant Corporation are fundamentally anchored in traditional banking activities, supplemented by fee-based services across its wealth management and insurance segments. As of late 2025, the core of the business remains interest income generation.

Net Interest Income (NII), derived from the spread between interest earned on loans and securities and interest paid on deposits and borrowings, was a substantial component, totaling $228.1 million (Fully Tax Equivalent or FTE) for the third quarter of 2025. This figure reflects the performance of the lending portfolio, which saw robust growth.

The overall top-line performance, represented by Revenue net of interest expense (Total Revenue/Sales), reached $269.5 million in Q3 2025. This top-line figure is the sum of NII and Noninterest Income.

Noninterest income provides diversification, sourced from various fee-based activities. You can see the key components contributing to this stream below, presented in thousands of dollars for precision.

Revenue Component	Q3 2025 Amount (in thousands)	Q2 2025 Amount (in thousands)
Net Interest Income (FTE)	$228,100	$222,717
Wealth Management Revenue	$8,217	$7,345
Mortgage Banking Income	$9,017	$11,263
Total Revenue (Sales)	$269,500	N/A

The fee-based revenue streams show growth in wealth management but a contraction in mortgage activities. Specifically, Mortgage banking income experienced a linked-quarter decrease, moving from $11,263 thousand in Q2 2025 down to $9,017 thousand in Q3 2025. This indicates the mortgage origination or servicing market was softer sequentially.

Wealth Management and Insurance commissions and fees represent a consistent, growing stream. Wealth management revenue alone was $8,217 thousand in Q3 2025, an increase from the $7,345 thousand recorded in the linked second quarter. The overall Noninterest Income, which includes service charges and fees, is the residual between the Total Revenue and the NII (FTE).

Here's a breakdown of the primary revenue drivers based on the reported figures:

• Net Interest Income (FTE) for Q3 2025: $228.1 million.
• Total Revenue (Sales) for Q3 2025: $269.5 million.
• Wealth Management Revenue for Q3 2025: $8,217 thousand.
• Mortgage Banking Income for Q3 2025: $9,017 thousand.
• The linked-quarter decrease in Mortgage banking income is evident when comparing Q3 2025 to Q2 2025's $11,263 thousand.

The remaining portion of the total revenue is comprised of Noninterest income from service charges and fees and other miscellaneous noninterest income items, which, when combined with the known fee lines, must account for the difference between the $228.1 million NII and the $269.5 million total revenue.