Renasant Corporation (RNST): Business Model Canvas

Tauchen Sie ein in den strategischen Plan der Renasant Corporation, einem leistungsstarken regionalen Bankinstitut, das sein Geschäftsmodell meisterhaft gestaltet hat, um die Finanzlandschaft im Südosten der USA zu dominieren. Durch die nahtlose Verbindung traditioneller Bankprinzipien mit modernster digitaler Innovation hat sich Renasant als umfassender Anbieter von Finanzlösungen positioniert, der über bloße Transaktionsdienstleistungen hinausgeht. Diese Untersuchung ihres Business Model Canvas offenbart einen ausgeklügelten Ansatz, der das Engagement der lokalen Gemeinschaft mit robusten technologischen Fähigkeiten in Einklang bringt und Einblicke darüber bietet, wie eine Regionalbank außergewöhnlichen Mehrwert für verschiedene Kundensegmente schaffen und gleichzeitig strategische Wettbewerbsvorteile wahren kann.

Renasant Corporation (RNST) – Geschäftsmodell: Wichtige Partnerschaften

Regionale Banken- und Finanzdienstleistungsnetzwerke

Seit dem vierten Quartal 2023 unterhält die Renasant Corporation strategische Partnerschaften in acht Bundesstaaten im Südosten der USA, darunter Mississippi, Tennessee, Alabama, Georgia und Florida.

Partnerschaftstyp	Anzahl der Partnerschaften	Geografische Abdeckung
Regionale Bankennetzwerke	12	8 südöstliche Staaten
Gemeinschaftsbank-Kooperationen	7	Lokale Marktregionen

Versicherungsanbieter und Vermögensverwaltungsunternehmen

Die Renasant Corporation arbeitet mit mehreren Versicherungs- und Vermögensverwaltungspartnern zusammen, um das Finanzdienstleistungsangebot zu diversifizieren.

• Gesamtzahl der Versicherungspartnerschaftsverträge: 15
• Kooperationen mit Vermögensverwaltungsunternehmen: 9
• Durchschnittliche Partnerschaftsdauer: 4,3 Jahre

Technologieanbieter für digitale Banking-Lösungen

Im Jahr 2023 investierte Renasant 14,3 Millionen US-Dollar in Technologiepartnerschaften, um die digitale Banking-Infrastruktur zu verbessern.

Kategorie „Technologiepartner“.	Anzahl der Anbieter	Jährliche Investition
Kernbankensoftware	3	6,2 Millionen US-Dollar
Cybersicherheitslösungen	4	5,1 Millionen US-Dollar
Digitale Zahlungsplattformen	2	3 Millionen Dollar

Lokale Wirtschaftsverbände und Handelskammern

Die Renasant Corporation unterhält aktive Mitgliedschaften in 42 lokalen Wirtschaftsverbänden in ihren operativen Regionen.

• Mitgliedschaften in der Handelskammer: 38
• Wirtschaftsförderungspartnerschaften: 24
• Es nahmen lokale Business-Networking-Veranstaltungen teil: 76 im Jahr 2023

Strategische Partner für Hypotheken und Kredite

Seit 2023 hat die Renasant Corporation strategische Kreditpartnerschaften mit 22 verschiedenen Finanzinstituten und Hypothekenanbietern aufgebaut.

Partnerschaftstyp	Anzahl der Partner	Gesamtkreditvolumen
Partner für Hypothekendarlehen	12	487 Millionen US-Dollar
Kooperationen bei der gewerblichen Kreditvergabe	10	312 Millionen Dollar

Renasant Corporation (RNST) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 meldete die Renasant Corporation eine Bilanzsumme von 14,7 Milliarden US-Dollar. Die Bank betreibt 197 Full-Service-Filialen in vier Bundesstaaten: Mississippi, Tennessee, Alabama und Georgia.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Gewerbliche Kredite	6,2 Milliarden US-Dollar
Privatkundeneinlagen	11,3 Milliarden US-Dollar
Kredite für kleine Unternehmen	1,8 Milliarden US-Dollar

Kreditvergabe und Kreditmanagement

Im Jahr 2023 wickelte Renasant Kreditvergaben im Gesamtwert von rund 3,5 Milliarden US-Dollar in verschiedenen Kreditkategorien ab.

• Hypothekendarlehen für Wohnimmobilien: 1,2 Milliarden US-Dollar
• Gewerbliche Immobilienkredite: 1,6 Milliarden US-Dollar
• Verbraucherkredite: 700 Millionen US-Dollar

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen stiegen im Jahr 2023 um 22 %, wobei 68 % der Kunden aktiv Mobile-Banking-Plattformen nutzen.

Digitale Plattformmetrik	Leistung 2023
Mobile-Banking-Benutzer	215,000
Online-Transaktionsvolumen	3,7 Millionen monatlich

Vermögensverwaltung und Investmentdienstleistungen

Das Segment Vermögensverwaltung erwirtschaftete im Jahr 2023 einen Umsatz von 87,4 Millionen US-Dollar.

• Verwaltetes Vermögen: 2,3 Milliarden US-Dollar
• Anlageberatungskonten: 12.500
• Ruhestandsplanungsdienste: 8.700 Kunden

Fusionen und Übernahmen in regionalen Bankenmärkten

Im Jahr 2023 schloss Renasant die strategische Übernahme des Tennessee-Geschäfts der First Horizon Bank für 492 Millionen US-Dollar ab und baute damit die regionale Marktpräsenz aus.

Akquisitionsdetails	Kennzahlen für 2023
Gesamtanschaffungskosten	492 Millionen US-Dollar
Zweigstellen hinzugefügt	37
Neuer Kundenstamm	Ungefähr 125.000

Renasant Corporation (RNST) – Geschäftsmodell: Schlüsselressourcen

Regionale Bankeninfrastruktur

Die Renasant Corporation ist in vier südöstlichen Bundesstaaten tätig: Mississippi, Alabama, Tennessee und Georgia, mit 215 Full-Service-Filialen (Stand: 31. Dezember 2022).

Staat	Anzahl der Filialen
Mississippi	77
Alabama	46
Tennessee	45
Georgia	47

Finanzmanagement-Team

Ab 2022 umfasst das Führungsteam der Renasant Corporation:

• E. Robinson McGraw – Präsident und CEO
• Kevin Chapman – Finanzvorstand
• Perry Singleton – Chief Operating Officer

Digitale Banking-Technologie

Die Investitionen in digitale Banking-Plattformen beliefen sich im Jahr 2022 auf insgesamt 15,4 Millionen US-Dollar Online- und Mobile-Banking-Dienstleistungen.

Finanzielle Kapitalressourcen

Finanzkennzahlen zum 31. Dezember 2022:

Metrisch	Betrag
Gesamtvermögen	14,4 Milliarden US-Dollar
Gesamteinlagen	12,1 Milliarden US-Dollar
Gesamteigenkapital	1,6 Milliarden US-Dollar

Abdeckung des Filialnetzes

Das gesamte Filialnetz erstreckt sich über 215 Standorte in 4 Bundesstaaten, mit einer konzentrierten Präsenz im Südosten der USA.

Renasant Corporation (RNST) – Geschäftsmodell: Wertversprechen

Umfassende Finanzlösungen für Unternehmen und Privatpersonen

Die Renasant Corporation bietet eine vielfältige Palette an Finanzdienstleistungen mit der folgenden Produktaufteilung an:

Produktkategorie	Gesamtvermögen	Marktsegment
Kommerzielle Kreditvergabe	4,2 Milliarden US-Dollar	Geschäftskunden
Verbraucherbanking	3,8 Milliarden US-Dollar	Einzelne Kunden
Hypothekendarlehen	1,6 Milliarden US-Dollar	Immobiliensegment

Personalisiertes Kunden-Banking-Erlebnis

Die Kennzahlen zum Kundenservice belegen das Engagement von Renasant für Personalisierung:

• Durchschnittlicher Kundenbeziehungswert: 47.500 $
• Digital-Banking-Nutzer: 265.000
• Kundenzufriedenheitsbewertung: 4,3/5

Wettbewerbsfähige Zinssätze und Finanzprodukte

Produkt	Zinssatz	Marktvergleich
Persönliches Sparkonto	3.75%	0,25 % über dem regionalen Durchschnitt
Geschäftsprüfung	4.25%	0,35 % über dem regionalen Durchschnitt
Hypothekenzinsen	6.85%	0,15 % unter dem regionalen Durchschnitt

Lokale Marktexpertise und gemeinschaftsorientierter Ansatz

Geografische Marktverteilung:

• Einsatzstaaten: Alabama, Florida, Georgia, Mississippi, Tennessee
• Gesamtzahl der Filialstandorte: 211
• Gemeinschaftsinvestition: 42,3 Millionen US-Dollar für die lokale Wirtschaftsentwicklung

Integrierte digitale und traditionelle Bankdienstleistungen

Leistungskennzahlen für das digitale Banking:

• Mobile-Banking-App-Downloads: 180.000
• Online-Transaktionsvolumen: 3,2 Millionen monatlich
• Einnahmen aus dem digitalen Banking: 87,6 Millionen US-Dollar

Digitaler Service	Benutzerakzeptanzrate	Jährliches Transaktionsvolumen
Mobiles Banking	67%	38,4 Millionen
Online-Rechnungszahlung	52%	24,6 Millionen
Digitale Kreditanträge	41%	15,3 Millionen

Renasant Corporation (RNST) – Geschäftsmodell: Kundenbeziehungen

Personal-Relationship-Banking-Modell

Im vierten Quartal 2023 unterhält die Renasant Corporation 197 Bankstandorte mit umfassendem Serviceangebot in vier Bundesstaaten: Mississippi, Tennessee, Alabama und Georgia. Die Bank betreut rund 235.000 Kundenkonten mit einem personalisierten Ansatz für Bankbeziehungen.

Kundensegment	Anzahl der Konten	Beziehungstyp
Persönliches Banking	156,000	Direktes Privatbanking
Geschäftsbanking	42,000	Beziehungsmanagement
Kommerzielles Banking	37,000	Engagierte Beziehungsmanager

Online- und Mobile-Banking-Unterstützung

Renasant bietet digitale Bankdienstleistungen mit den folgenden Kennzahlen an:

• Mobile-Banking-Nutzer: 128.500
• Online-Banking-Durchdringung: 72 % des gesamten Kundenstamms
• Mobile App-Downloads: 93.000

Dedizierte Kundenbetreuer für Geschäftskunden

Die Bank beschäftigt 84 engagierte Kundenbetreuer ist auf Geschäftsbankdienstleistungen spezialisiert und deckt folgende Segmente ab:

• Banking für kleine Unternehmen
• Mittelstands-Firmenkundengeschäft
• Gewerbliche Immobilienfinanzierung

Community-Engagement und lokale Marktpräsenz

Staat	Anzahl der Filialen	Marktdurchdringung
Mississippi	87	38%
Tennessee	42	22%
Alabama	38	18%
Georgia	30	22%

Personalisierte Finanzberatungsdienste

Renasant bietet spezialisierte Finanzberatungsdienste mit den folgenden professionellen Mitarbeitern an:

• Vermögensverwaltungsberater: 62
• Zertifizierte Finanzplaner: 24
• Anlagespezialisten: 41

Renasant Corporation (RNST) – Geschäftsmodell: Kanäle

Physische Zweigstellen

Ab 2024 ist die Renasant Corporation tätig 224 Full-Service-Banking-Standorte in mehreren Bundesstaaten, darunter Mississippi, Tennessee, Alabama, Florida und Georgia.

Staat	Anzahl der Filialen
Mississippi	84
Tennessee	52
Alabama	38
Florida	27
Georgia	23

Online-Banking-Plattform

Die digitale Banking-Plattform von Renasant dient dazu rund 280.000 aktive Online-Banking-Nutzer.

• Webbasierte Plattform rund um die Uhr verfügbar
• Sicherer Kontozugriff
• Transaktionsverlauf
• Rechnungszahlungsdienste

Mobile-Banking-Anwendung

Die mobile Renasant-App hat 212.000 registrierte Mobile-Banking-Nutzer ab 2024.

Plattform	Statistiken herunterladen
Apple App Store	87.500 Downloads
Google Play Store	124.500 Downloads

Kundendienst-Callcenter

Renasant behauptet 3 primäre Kundendienst-Callcenter mit ca. 175 Kundendienstmitarbeiter.

Digitale Kommunikationskanäle

• E-Mail-Support
• Social-Media-Plattformen
• Live-Chat auf der Website
• Digitale Kundensupportportale

Durchschnittliches digitales Kundeninteraktionsvolumen: 42.000 monatliche Interaktionen.

Renasant Corporation (RNST) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut die Renasant Corporation rund 15.750 kleine und mittlere Geschäftskunden in ihren operativen Regionen.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Herstellung	2,350	1,2 Millionen US-Dollar
Professionelle Dienstleistungen	3,850	$750,000
Einzelhandel	4,250	$450,000

Privatkunden im Privatkundengeschäft

Renasant betreut in seiner gesamten Marktpräsenz 268.500 private Privatkunden.

• Persönliche Girokonten: 186.300
• Persönliche Sparkonten: 142.500
• Persönliche Kreditkarteninhaber: 52.400

Gewerbliche Unternehmenskunden

Die Bank unterhält 7.250 Geschäftskundenbeziehungen mit einem durchschnittlichen Geschäftskreditportfolio von 85,3 Millionen US-Dollar.

Industriesektor	Anzahl der Kunden	Gesamtkreditportfolio
Gesundheitswesen	1,450	312,5 Millionen US-Dollar
Immobilien	1,850	425,7 Millionen US-Dollar
Technologie	850	186,2 Millionen US-Dollar

Vermögende Privatpersonen

Renasant richtet sich an 3.750 vermögende Privatpersonen mit einem Vermögen von über 1 Million US-Dollar.

• Durchschnittliches investierbares Vermögen: 3,2 Millionen US-Dollar
• Vermögensverwaltungskunden: 2.600
• Private-Banking-Kunden: 1.150

Lokale gemeinschaftliche und regionale Marktsegmente

Renasant ist in vier Bundesstaaten tätig und verfügt über eine Marktpräsenz von insgesamt 232 Bankstandorten.

Staat	Anzahl der Standorte	Gesamteinlagen
Mississippi	96	5,7 Milliarden US-Dollar
Tennessee	58	3,2 Milliarden US-Dollar
Alabama	45	2,6 Milliarden US-Dollar
Georgia	33	1,9 Milliarden US-Dollar

Renasant Corporation (RNST) – Geschäftsmodell: Kostenstruktur

Betriebsausgaben der Zweigstelle

Im vierten Quartal 2023 meldete die Renasant Corporation jährliche Gesamtbetriebskosten für die Filialen in Höhe von 153,4 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Anlagenwartung	37,2 Millionen US-Dollar
Dienstprogramme	22,6 Millionen US-Dollar
Miete und Leasing	45,8 Millionen US-Dollar
Gerätewartung	17,9 Millionen US-Dollar

Investitionen in die Technologieinfrastruktur

Im Jahr 2023 investierte die Renasant Corporation 68,3 Millionen US-Dollar in der Technologieinfrastruktur.

• Digitale Banking-Plattform: 24,5 Millionen US-Dollar
• Cybersicherheitssysteme: 15,7 Millionen US-Dollar
• Rechenzentrums-Upgrades: 18,6 Millionen US-Dollar
• Softwareentwicklung: 9,5 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben für 2023 betrugen 312,6 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	228,4 Millionen US-Dollar
Leistungsprämien	47,2 Millionen US-Dollar
Mitarbeiterschulung	16,5 Millionen US-Dollar
Leistungen und Versicherung	20,5 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Aufwendungen für die Einhaltung gesetzlicher Vorschriften für 2023 beliefen sich auf insgesamt 42,7 Millionen US-Dollar.

• Personal für Recht und Compliance: 18,3 Millionen US-Dollar
• Prüfung und Berichterstattung: 12,4 Millionen US-Dollar
• Regulierungstechnologie: 7,5 Millionen US-Dollar
• Externe Beratung: 4,5 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Marketingausgaben für 2023 erreicht 37,9 Millionen US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	15,6 Millionen US-Dollar
Traditionelle Werbung	11,3 Millionen US-Dollar
Gemeinschaftspatenschaften	6,2 Millionen US-Dollar
Kundengewinnungsprogramme	4,8 Millionen US-Dollar

Renasant Corporation (RNST) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 meldete die Renasant Corporation einen Gesamtzinsertrag von 730,1 Millionen US-Dollar. Aufschlüsselung der Zinserträge aus dem Kreditportfolio:

Kreditkategorie	Zinserträge (Mio. USD)
Gewerbliche Kredite	412.3
Hypothekendarlehen für Wohnimmobilien	189.7
Verbraucherkredite	128.1

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 143,6 Millionen US-Dollar, mit folgender Verteilung:

• Kontoführungsgebühren: 52,4 Millionen US-Dollar
• Transaktionsgebühren: 47,2 Millionen US-Dollar
• Überziehungsgebühren: 29,5 Millionen US-Dollar
• Andere Bankdienstleistungen: 14,5 Millionen US-Dollar

Vermögensverwaltungskommissionen

Die Einnahmen aus der Vermögensverwaltung beliefen sich im Jahr 2023 auf 87,3 Millionen US-Dollar und setzten sich zusammen aus:

Service	Umsatz (Mio. USD)
Anlageberatung	43.6
Ruhestandsplanung	22.7
Vertrauensdienste	21.0

Investmentbanking-Dienstleistungen

Die Einnahmen aus dem Investmentbanking beliefen sich im Jahr 2023 auf 56,2 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Fusions- und Übernahmeberatung: 24,5 Millionen US-Dollar
• Kapitalbeschaffungsdienste: 18,7 Millionen US-Dollar
• Umschuldung: 13,0 Millionen US-Dollar

Einnahmen aus der Treasury-Verwaltung

Treasury-Management-Dienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von 64,8 Millionen US-Dollar:

Treasury-Service	Umsatz (Mio. USD)
Cash-Management	32.4
Zahlungsdienste	22.6
Liquiditätslösungen	9.8

Renasant Corporation (RNST) - Canvas Business Model: Value Propositions

You're looking at the core value Renasant Corporation delivers across its business lines as of late 2025. It's about blending local trust with regional scale and specialized national reach.

Comprehensive Financial Services Across Segments

Renasant Corporation structures its value delivery around three primary segments, offering a full suite of financial tools. The scale achieved, partly through the recent merger, supports these distinct offerings.

Segment	Key Offering Examples	Relevant Financial Metric (Q3 2025)
Community Banks	Personal Checking, Business Checking, Commercial Loans	9.9% annualized net loan growth
Insurance	Insurance agency services (implied by gain on sale)	Reported an after-tax gain on sale of insurance agency of $38,951 thousand (historical context)
Wealth Management	Trust Services, Park Place Capital, Private Client Banking	Net interest income (fully tax equivalent) of $228.1 million

The bank's overall financial stability is evident in its third quarter performance. Net income for the third quarter of 2025 was $59.8 million, even with $17.5 million in merger and conversion related expenses included. The net interest margin stood at 3.85% for that same quarter.

Localized, Relationship-Based Banking

The value proposition here is deep community connection, backed by a significant physical footprint across the Southeast. This localized approach means your relationship manager is likely local, which is a key differentiator from purely national players. Renasant Corporation operates more than 280 banking, lending, mortgage, and wealth management offices throughout the Southeast. This physical presence supports the relationship-based banking model you expect from a community institution.

Specialized Commercial Services on a Nationwide Basis

While the branch network is regional, Renasant Corporation extends specialized commercial credit services nationally. This is where they offer services like Asset-Based Lending (ABL) and Factoring across the entire country. For Asset-Based Lending specifically, Renasant Business Credit targets commercial businesses with annual revenues of $15 million and greater, focusing on working capital financing needs of $2 million and more. They provide revolving lines of credit secured by commercial trade accounts receivables and inventories, and the team collectively has experience in over $1 billion of asset based financing throughout their careers.

Digital Convenience

The relationship focus is paired with modern digital access. You can manage your accounts using features like Mobile Wallet and Enhanced Internet Banking. The digital suite helps streamline routine tasks, so you don't have to visit a branch for every transaction.

• Mobile Wallet access
• Enhanced Internet Banking
• Mobile Check Deposit capability
• Online Banking for personal and business accounts

Stability and Scale

The scale of Renasant Corporation provides stability. Total assets were reported around $26.7 billion near the end of 2025. This scale, combined with the $59.8 million net income in Q3 2025, suggests a solid foundation for continued operations and growth, even while integrating recent acquisitions. The board also approved a $150.0 million stock repurchase program effective October 28, 2025, signaling confidence in the firm's valuation.

Finance: draft the 13-week cash flow view incorporating Q4 projected synergies by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Customer Relationships

You're looking at how Renasant Corporation maintains its connection with its diverse client base, which is a critical part of its strategy, especially as it operates with approximately $26.7 billion in assets as of late 2025. The approach blends high-touch personal service with modern digital convenience.

Dedicated relationship managers for commercial and wealth clients

For your higher-value clients, Renasant Corporation leans heavily on dedicated personnel. This isn't just a buzzword; you see specific titles in the field, like Vice President and Commercial Relationship Manager, or First Vice President and Commercial Relationship Officer, showing a clear structure for business clients across the Southeast. For wealth management, they deploy Private Client Relationship Managers, some with over 29 years of experience, who serve as a single point of access for premium deposit, loan, and wealth management needs. This structure is designed to deliver a seamless client experience, which is key for retaining commercial and high-net-worth relationships.

High-touch, in-person service at 300 branch locations

The physical footprint remains a core part of the relationship strategy. Renasant Corporation supports its client service model with a substantial network across the Southeast. This network is organized under a franchise concept, aiming to make banking feel local and personal, even within a large regional bank structure.

Here's a snapshot of the scale supporting that in-person service as of late 2025:

Metric	Value (Late 2025)
Total Assets	Approximately $26.7 billion
Banking, Lending, Mortgage, Wealth Management Offices	300
Loan Growth (Annualized, Q3 2025)	9.9%
Net Interest Income (Q3 2025)	$228.1 million

Honestly, maintaining that many physical touchpoints while integrating a major merger is a significant operational feat.

Automated self-service via mobile and online banking platforms

To complement the in-person service, Renasant Corporation has built out a suite of digital tools that let clients handle routine tasks on their own time. This is where the efficiency of scale really helps the customer experience.

The digital offerings include:

• Online Banking and Enhanced Internet Banking
• Mobile Banking and Mobile Check Deposit
• Mobile Wallet and Click to Pay functionality
• Zelle ® integration for person-to-person payments
• Bill Pay services
• Digital Discovery tools for getting started online

These platforms allow for convenience, making it defintely easier for customers to manage their accounts without needing to visit a branch for every transaction.

Community engagement through the Renasant Roots program

Customer relationships extend beyond the bank's four walls into the communities it serves through the Renasant Roots program. This is a concentrated effort in corporate citizenship and economic empowerment. For example, in 2024, the program logged over 1,962 activities and dedicated 6,938 service hours.

Key components of this community relationship strategy include:

• Small Business Capacity Building Program, often in partnership with the Birmingham Business Resource Center, which offers coaching and capacity-building grants.
• The Nest, an Economic Empowerment Program specifically supporting female entrepreneurs through events and expert panels.
• Bank on the Yard, focusing on financial education and career opportunities at historically black colleges and universities (HBCUs).
• Veterans Honors Program, which hosts quarterly webinars covering topics like financial literacy and career advancement for veterans.

The focus here is on strategic investments and partnerships that align with the bank's mission to anchor economic empowerment across its footprint.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Channels

You're looking at how Renasant Corporation gets its products and services into the hands of its customers as of late 2025. It's a mix of old-school brick-and-mortar presence and modern digital tools, all supported by specialized sales teams.

Physical branch network across the Southeastern United States

Renasant Corporation, through Renasant Bank, maintains a significant physical footprint across the Southeast. Following the early 2025 merger with The First Bancshares, Inc., the network expanded its reach substantially. As of late 2025, Renasant Corporation operates approximately 300 banking, lending, mortgage, and wealth management offices across its footprint. This network spans states including Alabama, Florida, Georgia, Mississippi, Louisiana, Tennessee, North Carolina, and South Carolina. Honestly, this physical density is key for relationship banking in their core markets.

The geographic spread of these physical touchpoints is important for local market penetration:

• Operates in eight states across the Southeast.
• The network includes offices for banking, lending, mortgage, and wealth management services.
• The bank also offers factoring and asset-based lending on a nationwide basis, which relies less on the physical branch structure.

Digital channels: Mobile Banking, Enhanced Internet Banking, and ATMs

The digital channel is where you see the bank keeping pace with modern customer expectations. Renasant Corporation provides digital access through its Mobile Banking application, available on both Android and iOS platforms, and its Enhanced Internet Banking portal. These platforms allow for core functions like checking account management, ordering checks, making one-time or scheduled loan payments, and accessing investment services. While I don't have the exact number of active digital users for Q3 2025, the emphasis on these tools is clear from their stated offerings.

Here's a snapshot of the operational scale, which underpins the digital and physical channels:

Metric	Value (As of Late 2025 / Q3 2025 Data)
Total Consolidated Assets	Approximately $26.7 billion
Total Banking/Lending/Wealth Offices	Approximately 300 or more than 280
Net Interest Income (Q3 2025)	$228.1 million
Net Organic Loan Growth (Q3 2025)	$462.1 million linked quarter (9.9% annualized)

Direct sales force for commercial and mortgage lending

The direct sales force is crucial for the higher-value lending segments. For mortgage lending, the activity level provides a concrete measure of channel output. In the second quarter of 2025, the mortgage division generated $679.6 million in interest rate lock volume. That quarter also saw a gain on sale margin of 1.87%. For overall loan production, the annualized net loan growth rate was 9.9% as of the third quarter of 2025, reflecting strong origination activity across the commercial and consumer lending teams.

The performance of the lending engine is directly tied to these sales efforts:

• Mortgage lock volume (Q2 2025): $679.6 million.
• Net organic loan growth (Q3 2025): $462.1 million for the quarter.
• Net interest margin (Q3 2025): 3.85%.

Wealth Management and Insurance offices

Wealth Management and Insurance services are distributed through dedicated offices, which are included in the total office count. The merger with First M&F in 2013 was noted for doubling the company's insurance operations, suggesting this is a well-established channel. You can access services like Trust Services and 401K Services through these specialized offices, complementing the core banking and lending functions. The structure allows for cross-selling complex financial products directly to existing clients who use the bank's other channels.

Renasant Corporation (RNST) - Canvas Business Model: Customer Segments

You're looking at the core client groups Renasant Corporation serves as of late 2025, post-merger integration. The data reflects a mix of legacy and combined entity figures, giving you a clear picture of where the business volume sits.

The customer base is segmented across the Community Banks, Wealth Management, and specialized lending operations. Here's a breakdown of the key groups and the associated financial weight they carry.

Customer Segment Focus	Relevant Financial/Statistical Data Point	Data Value and Context
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial, Financial, and Agricultural Loans as % of Total Loans	14.64% (as of December 31, 2024)
Small to Mid-sized Businesses (SMBs) & Commercial Clients	Commercial Client Deposits as % of Total Deposits	31% (as of Q2 2025)
Affluent Individuals (Wealth Management)	Wealth Management Segment Gross Revenue Contribution	2.4% (for 2024)
Retail Customers (Consumer Banking)	Consumer Deposits as % of Total Deposits	50% (as of Q2 2025)
Retail Customers (Mortgage)	Mortgage Banking Income	$11.3 million (for Q2 2025)
Corporate Clients (Specialty Lending)	Republic Business Credit Office Locations	Four standalone offices in California, Illinois, Louisiana, and Texas
Overall Deposit Base	Noninterest-bearing Deposits as % of Total Deposits	24.8% (as of June 30, 2025)

The Community Banks segment is the engine, offering a full suite of services. You see the retail side is the largest deposit provider, but commercial activity drives significant loan volume.

• Small to mid-sized businesses (SMBs) needing commercial loans and treasury solutions use the core Community Banks platform.
• Asset-based lending and factoring equipment leasing services are explicitly offered to commercial clients.
• Affluent individuals requiring wealth management and fiduciary services are served through Trust and Financial Services divisions.
• Retail customers seeking checking, savings, and mortgage products form the largest funding source.
• Corporate clients utilizing asset-based lending and factoring services are also served by Republic Business Credit offices nationwide.

The loan book composition shows where the credit risk and yield are concentrated, with Commercial Real Estate being the single largest category.

Here's the quick math on loan concentration as of year-end 2024:

• Commercial Real Estate loans: 48.40% of total loans.
• Residential Real Estate loans: 27.07% of total loans.

The total asset base supporting these segments was approximately $26.7 billion as of late 2025. Also, public funds make up 19% of the total deposit base.

Renasant Corporation (RNST) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Renasant Corporation's operations as of late 2025, focusing on the hard numbers from the third quarter results. These figures show where the money is going, especially with the recent merger integration still impacting the books.

The most significant cost tied directly to funding operations is the interest expense on deposits. For the third quarter of 2025, the cost of total deposits was 2.14%. To put that into perspective on the total interest paid out, the total interest expense on deposits for the quarter reached $115,573 thousand.

Personnel expenses remain a key area, though management is actively working to bring this down. Following the merger, CEO Kevin Chapman highlighted that the combined entity now operates with over 300 fewer employees than pre-merger, reflecting ongoing efforts to realize efficiency gains. While the exact dollar amount for total personnel expense for Q3 2025 isn't explicitly itemized in the top-line summaries, this headcount reduction signals a direct action to lower this cost component going forward.

Noninterest expenses include one-time charges related to the integration efforts. In the third quarter of 2025, Renasant Corporation recorded merger and conversion-related costs of $17.5 million. These are costs associated with combining systems and operations, which are expected to taper off. Technology and data processing costs for maintaining the digital platform are embedded within the overall noninterest expense structure, supporting the expanded footprint and systems conversion completion.

Credit risk management also requires a direct cost allocation. The Provision for credit losses for Q3 2025 was $10.5 million. This figure includes the provision for loan losses of $9,650 thousand and the provision for unfunded commitments of $800 thousand, totaling $10,450 thousand, which rounds to the $10.5 million reported figure.

Here's a quick look at some of the key cost-related figures from the Q3 2025 results:

Cost Component	Amount/Rate (Q3 2025)
Cost of Total Deposits	2.14%
Interest Expense on Deposits	$115,573 thousand
Merger and Conversion Costs	$17.5 million
Total Provision for Credit Losses	$10.5 million
Provision for Loan Losses	$9,650 thousand
Provision for Unfunded Commitments	$800 thousand

The management team is clearly focused on expense control, as evidenced by the headcount reduction and the one-time nature of the merger costs. Still, the cost of funding remains a variable that management must actively manage, especially as they prioritize core deposit growth to support loan expansion.

Other cost elements factored into the overall expense base include:

• Total interest expense across all funding sources for Q3 2025 was $127,578 thousand.
• Net loan charge-offs for the quarter were $4.3 million.
• The allowance for credit losses on loans to total loans stood at 1.56% as of September 30, 2025.

Finance: draft 13-week cash view by Friday.

Renasant Corporation (RNST) - Canvas Business Model: Revenue Streams

The revenue streams for Renasant Corporation are fundamentally anchored in traditional banking activities, supplemented by fee-based services across its wealth management and insurance segments. As of late 2025, the core of the business remains interest income generation.

Net Interest Income (NII), derived from the spread between interest earned on loans and securities and interest paid on deposits and borrowings, was a substantial component, totaling $228.1 million (Fully Tax Equivalent or FTE) for the third quarter of 2025. This figure reflects the performance of the lending portfolio, which saw robust growth.

The overall top-line performance, represented by Revenue net of interest expense (Total Revenue/Sales), reached $269.5 million in Q3 2025. This top-line figure is the sum of NII and Noninterest Income.

Noninterest income provides diversification, sourced from various fee-based activities. You can see the key components contributing to this stream below, presented in thousands of dollars for precision.

Revenue Component	Q3 2025 Amount (in thousands)	Q2 2025 Amount (in thousands)
Net Interest Income (FTE)	$228,100	$222,717
Wealth Management Revenue	$8,217	$7,345
Mortgage Banking Income	$9,017	$11,263
Total Revenue (Sales)	$269,500	N/A

The fee-based revenue streams show growth in wealth management but a contraction in mortgage activities. Specifically, Mortgage banking income experienced a linked-quarter decrease, moving from $11,263 thousand in Q2 2025 down to $9,017 thousand in Q3 2025. This indicates the mortgage origination or servicing market was softer sequentially.

Wealth Management and Insurance commissions and fees represent a consistent, growing stream. Wealth management revenue alone was $8,217 thousand in Q3 2025, an increase from the $7,345 thousand recorded in the linked second quarter. The overall Noninterest Income, which includes service charges and fees, is the residual between the Total Revenue and the NII (FTE).

Here's a breakdown of the primary revenue drivers based on the reported figures:

• Net Interest Income (FTE) for Q3 2025: $228.1 million.
• Total Revenue (Sales) for Q3 2025: $269.5 million.
• Wealth Management Revenue for Q3 2025: $8,217 thousand.
• Mortgage Banking Income for Q3 2025: $9,017 thousand.
• The linked-quarter decrease in Mortgage banking income is evident when comparing Q3 2025 to Q2 2025's $11,263 thousand.

The remaining portion of the total revenue is comprised of Noninterest income from service charges and fees and other miscellaneous noninterest income items, which, when combined with the known fee lines, must account for the difference between the $228.1 million NII and the $269.5 million total revenue.