Shinhan Financial Group Co., Ltd. (SHG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de los servicios financieros globales, Shinhan Financial Group Co., Ltd. surge como una potencia de innovación y destreza estratégica, combinando perfectamente los principios bancarios tradicionales con transformación digital de vanguardia. Esta exploración completa del lienzo de modelo de negocio de Shinhan presenta una estrategia meticulosamente elaborada que posiciona a la organización a la vanguardia del ecosistema financiero de Corea del Sur, aprovechando la infraestructura tecnológica avanzada, diversas asociaciones y un enfoque centrado en el cliente que trasciende las paradigmas de bancos convencionales.

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con empresas de tecnología financiera global

Shinhan Financial Group ha establecido asociaciones estratégicas con las siguientes empresas mundiales de tecnología financiera:

Pareja	Enfoque de asociación	Año iniciado
Google Cloud	Transformación digital e infraestructura en la nube	2021
Microsoft	AI y soluciones de ciberseguridad	2022
SAVIA	Software empresarial y plataformas de banca digital	2020

Colaboración con bancos coreanos e internacionales

Shinhan Financial Group mantiene relaciones colaborativas con los siguientes bancos:

• Banco Industrial y Comercial de China (ICBC)
• Banco de China
• Vietnam Technological and Commercial Joint Stock Bank (TechCombank)
• Banco público camboyano

Asociaciones con startups fintech para innovación digital

Inicio de fintech	Enfoque tecnológico	Monto de la inversión
Sacudida	Soluciones de pago digital	₩ 50 mil millones
Vuno	Tecnología de salud de IA	₩ 30 mil millones
Chai	Plataforma de pago de blockchain	₩ 20 mil millones

Empresas conjuntas con compañías de seguros e inversiones

Las empresas conjuntas clave de seguros e inversiones clave de Shinhan Financial Group incluyen:

• Seguro de vida de Shinhan (100% de propiedad)
• Shinhan Investment Corp. (100% de propiedad)
• Prudential Life Insurance Corea (Asociación Estratégica)

Relaciones con instituciones financieras gubernamentales

Institución gubernamental	Propósito de colaboración	Año de compromiso
Banco de Desarrollo de Corea	Soporte de financiamiento de PYME	2019
Banco de exportación de exportación de Corea	Financiamiento de comercio internacional	2020
Fondo de Garantía de Crédito de Corea	Garantías de préstamos para pequeñas empresas	2018

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocio: actividades clave

Servicios de banca minorista y corporativa

A partir de 2024, Shinhan Financial Group opera con activos totales de 453.7 billones de KRW. El banco atiende a aproximadamente 22.5 millones de clientes minoristas y 150,000 clientes corporativos en Corea del Sur.

Segmento bancario	Total de clientes	Volumen de transacción anual
Banca minorista	22.5 millones	3.6 billones de krw
Banca corporativa	150,000	248.5 billones de krw

Desarrollo de la plataforma de banca digital

La plataforma de banca digital de Shinhan procesa más del 85% de las transacciones de los clientes en línea, con el uso de la banca móvil que alcanza los 12.3 millones de usuarios activos.

• Tasa de procesamiento de transacciones digitales: 85%
• Usuarios activos de banca móvil: 12.3 millones
• Inversión digital anual: 320 mil millones de KRW

Inversión financiera y gestión de patrimonio

El segmento de Wealth Management administra activos por valor de 76.5 billones de KRW con 450,000 clientes individuales de alto patrimonio.

Categoría de inversión	Activos totales	Número de clientes
Gestión de patrimonio	76.5 billones de krw	450,000

Gestión de riesgos y asesoramiento financiero

Shinhan mantiene un cartera de gestión de riesgos con una relación de préstamos sin rendimiento de 2.8% y inversiones de mitigación de riesgos de 520 mil millones de KRW anualmente.

Operaciones de tarjetas de seguro y de crédito

El segmento de tarjetas de crédito genera ingresos anuales de 3.2 billones de KRW con 8.7 millones de usuarios activos de tarjetas de crédito.

Métricas de tarjetas de seguro/de crédito	Ingresos anuales	Usuarios activos
Operaciones de tarjeta de crédito	3.2 billones de krw	8.7 millones

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocio: recursos clave

Extensa red de sucursales en Corea del Sur

A partir de 2023, Shinhan Financial Group opera:

Tipo de rama	Número
Sucursales bancarios nacionales	785
Ramas internacionales	23
Ramas físicas totales	808

Infraestructura de banca digital avanzada

Métricas de rendimiento de la banca digital:

• Usuarios de banca móvil: 13.5 millones
• Volumen de transacciones digitales: 78.3% de las transacciones totales
• Plataforma de banca en línea Tiempo de actividad: 99.98%

Capital financiero fuerte y reservas

Métrica financiera	Cantidad (KRW)
Activos totales	453.7 billones
Equidad de los accionistas	36.8 billones
Relación de capital de nivel 1	13.6%

Fuerza laboral calificada con experiencia financiera

Composición de la fuerza laboral	Número
Total de empleados	21,567
Empleados con certificaciones financieras avanzadas	4,823
Experiencia promedio de los empleados	8.6 años

Capacidades de innovación tecnológica robusta

Métricas de inversión tecnológica:

• Gastos anuales de I + D: 187.5 mil millones de KRW
• AI y proyectos de aprendizaje automático: 42
• Iniciativas de blockchain: 7 proyectos activos

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocio: propuestas de valor

Servicios financieros integrales para diversos segmentos de clientes

Shinhan Financial Group ofrece una amplia gama de servicios financieros en múltiples segmentos:

Segmento de clientes	Servicios financieros	Cuota de mercado (2023)
Banca minorista	Préstamos personales, cuentas de ahorro	32.5%
Banca corporativa	Préstamos comerciales, gestión de efectivo	28.7%
Gestión de patrimonio	Productos de inversión, servicios de asesoramiento	22.3%

Soluciones de banca digital avanzadas

Las capacidades de banca digital incluyen:

• Aplicación de banca móvil con 7.2 millones de usuarios activos
• Volumen de transacciones en línea: 1.400 millones de transacciones en 2023
• Tasa de penetración bancaria digital: 68.5%

Asesoramiento y productos financieros personalizados

Métricas de personalización:

Servicio	Nivel de personalización	Tasa de adopción del cliente
Recomendaciones financieras con IA	Alto	45.6%
Carteras de inversión a medida	Medio	37.2%

Tasas de interés competitivas y productos financieros

Tasas de interés y competitividad del producto:

• Cuenta de ahorro personal: 3.2% Tasa de interés anual
• Tasas de depósito fijo: 4.5% para un plazo de 12 meses
• Tasas de préstamo hipotecario: a partir del 4.1%

Experiencia bancaria en línea y fuera de línea perfecta

Rendimiento bancario omnicanal:

Canal	Volumen de transacción	Puntuación de satisfacción del cliente
Banca en línea	892 millones de transacciones	4.3/5
Rama banca	412 millones de transacciones	4.1/5
Banca móvil	1.200 millones de transacciones	4.5/5

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado

Shinhan Financial Group proporciona un servicio al cliente personalizado a través de múltiples canales:

• Centros de atención al cliente 24/7
• Gerentes de relaciones dedicadas para individuos de alto nivel de red
• Equipos de servicios especializados para diferentes segmentos de clientes

Canal de servicio al cliente	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
Soporte telefónico	3.2 minutos	87.5%
Chat en línea	2.7 minutos	84.3%
Soporte por correo electrónico	6.1 horas	79.6%

Plataformas de autoservicio digital

Shinhan ofrece opciones integrales de autoservicio digital:

• Aplicación de banca móvil
• Portal bancario en línea
• Servicios de chatbot con alimentación de IA

Plataforma digital	Usuarios activos mensuales	Volumen de transacción
Aplicación de banca móvil	3.2 millones	42.6 millones de transacciones
Portal bancario en línea	2.8 millones	35,4 millones de transacciones

Programas de fidelización y recompensas

Shinhan implementa programas de lealtad sofisticados:

• Sistema de recompensa basado en puntos
• Beneficios de membresía escalonada
• Ofertas de reembolso personalizado

Nivel de programa de fidelización	Miembros	Recompensas anuales promedio
Nivel de oro	156,000	₩480,000
Nivel de platino	78,000	₩920,000

Aplicación móvil Compromiso del cliente

Las características de la aplicación móvil de Shinhan incluyen:

• Seguimiento financiero en tiempo real
• Recomendaciones financieras personalizadas
• Herramientas de inversión y ahorro

Gerentes de relaciones dedicadas para clientes corporativos

La gestión de la relación de los clientes corporativos incluye:

• Soluciones financieras personalizadas
• Revisiones trimestrales de desempeño comercial
• Equipo de gestión de cuentas dedicado

Segmento de clientes corporativos	Número de clientes	Valor de cuenta promedio
Grandes empresas	1,200	₩ 42 mil millones
Empresas medianas	3,500	₩ 8.6 mil millones

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocios: canales

Sucursales bancarias físicas

A partir de 2023, Shinhan Financial Group opera 818 ramas domésticas a través de Corea del Sur. El banco mantiene una red de sucursal física integral con la siguiente distribución:

Tipo de rama	Número de ramas
Ramas de banca minorista	642
Ramas bancarias corporativas	176

Sitio web de banca en línea

La plataforma bancaria en línea de Shinhan Bank sirve 15.2 millones de usuarios de banca digital activa A partir de 2023. Las características clave incluyen:

• Gestión de cuentas en tiempo real
• Transferencias de fondos
• Pagos de facturas
• Seguimiento de la cartera de inversiones

Aplicaciones de banca móvil

La aplicación de banca móvil de Shinhan tiene 12.5 millones de usuarios activos mensuales. Las estadísticas de transacciones móviles incluyen:

Tipo de transacción	Volumen mensual
Pagos móviles	8.3 millones
Transferencias de fondos móviles	6.7 millones

Redes de cajeros automáticos

Shinhan Financial Group mantiene 6,742 cajeros automáticos A nivel nacional, con la siguiente distribución:

• Áreas urbanas: 4,563 cajeros automáticos
• Áreas suburbanas: 1,879 cajeros automáticos

Soporte del centro de llamadas

Handles del centro de llamadas de Shinhan 1,2 millones de interacciones del cliente mensualmente, con los siguientes canales de servicio:

Canal de soporte	Interacciones mensuales
Soporte telefónico	780,000
Soporte de chat en línea	420,000

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocios: segmentos de clientes

Clientes de banca minorista individual

A partir de 2023, Shinhan Financial Group atiende a aproximadamente 20.5 millones de clientes de banca minorista individual en Corea del Sur.

Demográfico del cliente	Número de clientes	Penetración del mercado
Jóvenes profesionales (25-35 años)	4.3 millones	21% del segmento minorista
Clientes de mediana edad (36-50 años)	8.7 millones	42% del segmento minorista
Personas mayores (más de 51 años)	7.5 millones	37% del segmento minorista

Empresas pequeñas y medianas

Shinhan Financial Group apoya aproximadamente 350,000 empresas pequeñas y medianas (PYME) en Corea del Sur.

• Portafolio de préstamos Total PYME: KRW 58.3 billones
• Tamaño promedio del préstamo: KRW 166 millones por empresa
• Sectores de la industria atendidos:
  • Fabricación
  • Servicios
  • Tecnología
  • Minorista

Grandes clientes corporativos

El grupo atiende a 1.200 grandes clientes corporativos en varias industrias.

Segmento corporativo	Número de clientes	Ingresos bancarios corporativos totales
Top 500 corporaciones coreanas	450 clientes	KRW 2.1 billones
Corporaciones multinacionales	250 clientes	KRW 1.5 billones
Empresas estatales	500 clientes	KRW 780 mil millones

Individuos de alto nivel de red

Shinhan Financial Group gestiona la riqueza para 85,000 personas de alto patrimonio neto.

• Valor de la cartera individual promedio: KRW 3.2 mil millones
• Activos totales bajo administración: KRW 272 billones
• Servicios de gestión de patrimonio ofrecidos:
  • Banca privada
  • Aviso de inversión
  • Planificación de transferencia de patrimonio

Inversores institucionales

El grupo atiende a 620 inversores institucionales en diferentes categorías.

Tipo de inversor	Número de inversores	Volumen de inversión total
Fondos de pensiones	180	KRW 95 billones
Compañías de seguros	220	KRW 65 billones
Fondos de inversión	220	KRW 42 billones

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocio: Estructura de costos

Inversiones de infraestructura tecnológica

En 2023, Shinhan Financial Group invirtió 343.7 mil millones de coreanos ganados en infraestructura tecnológica. El desglose incluye:

Categoría de inversión tecnológica	Cantidad (coreano ganó)
Infraestructura de computación en la nube	127.5 mil millones
Sistemas de ciberseguridad	98.2 mil millones
AI y plataformas de aprendizaje automático	76.4 mil millones
Sistemas de análisis de datos	41.6 mil millones

Salarios y capacitación de los empleados

Los gastos totales relacionados con los empleados para 2023 fueron 1.2 billones de coreanos wones:

• SALARIOS BASE: 872.5 mil millones Won Won
• Capacitación y desarrollo: 47.3 mil millones Won Won
• Bonos de rendimiento: 214.2 mil millones Won
• Beneficios de los empleados: 66 mil millones Won

Gastos de operación de rama

Los costos operativos de la sucursal en 2023 totalizaron 256.8 mil millones de coreanos ganados:

Categoría de gastos	Cantidad (coreano ganó)
Alquiler e instalaciones	128.4 mil millones
Utilidades	37.6 mil millones
Mantenimiento	54.2 mil millones
Equipo de rama	36.6 mil millones

Mantenimiento de la plataforma digital

Los costos de mantenimiento de la plataforma digital para 2023 fueron de 189.5 mil millones de coreanos.

• Plataforma de banca móvil: 67.3 mil millones Won
• Sistemas bancarios en línea: 58.7 mil millones Won Won
• Actualizaciones de seguridad digital: 42.1 mil millones Won
• Mejora de la plataforma: 21.4 mil millones Won

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio en 2023 ascendieron a 112.6 mil millones de coreanos ganados:

Área de cumplimiento	Cantidad (coreano ganó)
Informes legales y regulatorios	42.3 mil millones
Sistemas de gestión de riesgos	38.7 mil millones
Medidas contra el lavado de dinero	21.6 mil millones
Capacitación de cumplimiento	10 mil millones

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos

A partir de 2023, los ingresos por intereses de Shinhan Financial Group de los préstamos totalizaron 8.831.2 mil millones de wones coreanos. El desglose de la cartera de préstamos incluye:

Categoría de préstamo	Cantidad (mil millones de KRW)
Préstamos corporativos	5,642.7
Préstamos minoristas	3,188.5

Tarifas de servicio bancario

Las tarifas de servicio bancario generaron 1,245.6 mil millones de coreanos ganados en 2023, con segmentos clave que incluyen:

• Tarifas de gestión de cuentas: 387.3 mil millones de KRW
• Tarifas de transacción: 512.8 mil millones de KRW
• Tarifas del servicio de pago: 345.5 mil millones de KRW

Ingresos de banca de inversión

Los ingresos de la banca de inversión llegaron a 2,176.5 mil millones de coreanos ganados en 2023, que comprenden:

Fuente de ingresos	Cantidad (mil millones de KRW)
Tarifas de suscripción	892.3
Servicios de asesoramiento	684.2
Ingresos comerciales	600.0

Tarifas de transacción con tarjeta de crédito

Las tarifas de transacción de la tarjeta de crédito ascendieron a 1,543.7 mil millones de coreanos coreanos en 2023, con:

• Tarifas de descuento de comerciante: 987.6 mil millones de KRW
• Tarifas de tarjeta anual: 356.1 mil millones de KRW
• Tarifas de anticipo en efectivo: 200.0 mil millones de KRW

Comisiones de productos de seguro

Las comisiones de productos de seguro totalizaron 1.092.4 mil millones de coreanos ganados en 2023, distribuidos en todo:

Categoría de seguro	Monto de la comisión (mil millones de KRW)
Seguro de vida	687.5
Seguro de no vida	404.9

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Value Propositions

You're looking at the core promises Shinhan Financial Group Co., Ltd. (SHG) is making to its stakeholders as of late 2025. These aren't just mission statements; they are backed by concrete financial and operational commitments.

Comprehensive, one-stop financial services across all major segments

Shinhan Financial Group delivers a full spectrum of financial services, which is key to its one-stop value proposition. The structure is diversified, covering commercial banking, credit card services, securities, insurance, credit services, and asset management. This breadth means you can manage nearly all your financial needs within the ecosystem.

For context on the scale of this operation as of late 2025, consider these figures:

Metric	Value (as of late 2025/latest report)	Context
Total Loans (Group)	KRW 454.3 trillion	As of 1H 2025
Total Deposits (Group)	KRW 326.9 trillion	Latest available data
Global Network Offices	20 countries	Global footprint
Subsidiaries/Sub-subsidiaries	15 Subsidiaries / 34 Sub-subsidiaries	As of 2023, showing structural depth
Market Capitalization	$26.8B	As of 12-Nov-2025

The group is definitely operating at a scale that supports a comprehensive offering. Also, the focus remains domestic, with 83.2% of revenue generated in Korea.

Enhanced shareholder returns with a target ratio over 42% in 2025

You want to see your investment work hard, and Shinhan Financial Group is making aggressive moves to deliver on shareholder value. The stated goal is to maintain targets to raise the shareholder return ratio to at least 42% through 2027. Honestly, the market estimates for 2025 are even higher, projecting the ratio to hit 45.8% for the year. This is up from the 40.2% achieved in 2024.

The mechanism for this enhancement involves capital management and direct returns:

• Expected full-year 2025 shareholder returns: KRW 2.35 trillion.
• Q3 2025 cash dividend declared: KRW 570 per share.
• 1H 2025 authorized treasury stock acquisition/cancellation: KRW 800 billion.
• Target for circulating shares reduction by 2027: 450 million shares.

They are actively reducing the share count, which is a direct lever for boosting Earnings Per Share (EPS).

Customer-centric experience through speed and simplified digital procedures

The 2025 management slogan centers on Humanitas (humanity in finance) and Communitas (finance for the community), driving a focus on customer experience. Chairman Jin stressed maximizing satisfaction and trust by boldly innovating with speed and simplicity. This translates into a commitment to digital transformation and AI innovation.

The tangible proof points for this value proposition include:

• Shinhan Financial Group finished first in six categories of the Brand Power of Korean Industries (K-BPI) 2025 survey.
• The strategic vision centers on technologies like ERP (enterprise resource planning) banking for real-time corporate financial management.

The goal is to reorient essential financial functions to create new, customer-oriented values. Still, you should note that some digital rollouts, like a new mobile platform or the VietQR service, have reportedly faced delays past their initial 2025 targets.

Shared Growth Finance and ESG commitment (Green Finance, inclusion)

Shinhan Financial Group is embedding sustainability into its core lending and investment strategy, guided by the 3Ps: Planet, People, and Prosperity. The commitment to the Zero Carbon Drive aims for Net Zero by 2050.

Here are the hard numbers reflecting the progress toward these long-term goals:

ESG/Shared Growth Metric	Value	Target/Context
Climate Finance Achieved (as of end 2024)	KRW 18.7 trillion	62.3% of the KRW 30 trillion target by 2030.
2024 Transition Finance Provided	KRW 960.5 billion	Split into KRW 580.5 billion in loans and KRW 380.0 billion in investments.
2024 Retail ESG Loan Portfolio	KRW 6.698 trillion	Represents 15.1% of total personal loan balances.
Microfinance Support Program Size	KRW 306.7 billion	Part of a larger KRW 2 trillion Microfinance Support Plan.

The Group is actively using frameworks like the Green Taxonomy Corporate Loan Application System.

Specialized financial products for SMEs and socially vulnerable groups

The value proposition extends to specific segments needing targeted support, aligning with the 'People' pillar of their ESG framework. This focus is operationalized through dedicated programs.

For SMEs, for example, Shinhan Bank has been instrumental in providing green finance incentives. They have supported interest subsidization for SMEs issuing green bonds totaling KRW 1.4 trillion. Furthermore, the Group has set specific targets for supporting youth, SMEs, and socially vulnerable groups through initiatives like credit recovery and interest/fee reductions.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Relationships

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) manages its connections with clients as of late 2025. The approach blends high-touch service for key clients with aggressive digital scaling.

Customer-Centric Top-Tier Shinhan (Humanitas, Communitas) management slogan

Shinhan Financial Group Co., Ltd. operates under the 2025 management slogan, Customer-Centric Top-Tier Shinhan: Humanitas, Communitas. This philosophy centers on the philosophy of humanity in finance (Humanitas) and finance for the community (Communitas).

• The Group established a proprietary SDGs strategy framework guided by three strategic directions: carbon neutrality, inclusion, and cooperation.
• Shinhan Financial Group Co., Ltd. was named the No. 1 brand in the financial group category for the 14th consecutive year based on consumer surveys conducted by KMAC in March 2025.
• Chairman Jin Ok-dong emphasized creating differentiated customer value and solving social issues through finance as key tasks for 2025.

Digital self-service and AI-powered financial agent interactions

Shinhan Financial Group Co., Ltd. is accelerating digital transformation and Artificial Intelligence (AI) innovation to enhance customer convenience. The Group has declared its leap to the 'AI Financial Group.'

Shinhan Financial Group Co., Ltd. invested a cumulative amount of 77.5 billion won in AI-related companies, which accounts for 15% of all strategic investments (SI). Shinhan Bank opened its first 'AI branch' in central Seoul last year (2024).

Affiliate/Service	AI Application Detail	Customer Availability/Status
Shinhan Bank - AI Investment Mate	Analyzes market trends and news based on customer-registered interest stocks; provides information in card format.	Opened to customers from April 2025.
Shinhan Bank - AI Bankers	Technology demonstrated at the CES Fintech Exhibition Hall incorporating Generative AI services, applied to the 'AI branch' in Korea.	In operation/demonstration as of early 2025.
Shinhan Card - AI-SOLa	Generative AI counseling support system providing real-time answers tailored to customers.	In use by the A&D Research Institute, which has about 70 AI and data experts.
Shinhan Investment & Securities - AIPB	AI Private Bank service summarizing and visualizing investment information based on verified data, with personalized content recommendation.	Launched.
Shinhan Life - Voice Robot 'Bori'	Handles 24-hour customer services like insurance contract loans, premium payments, and certificate issuance.	Operational.

Shinhan Bank plans to apply a voice-based LLM (large language model) agent capable of addressing more complex customer needs in the coming months (post-Q2 2025). Furthermore, a wealth management AI agent, planned to expand private banker services to all customers, is expected to be developed by March 2026.

Dedicated relationship managers for corporate and institutional clients

Shinhan Securities Co., Ltd. supports its diversified customer base, including corporations and institutional investors, with a team of research analysts specializing in equity, bonds, and derivatives to support brokerage services. Shinhan Financial Group Co., Ltd. maintains channels in 20 countries.

As of the end of 2024, Shinhan Bank's exposure to the automotive sector amounted to KRW 8.8 trillion, representing 2.7% of its total won-denominated loan portfolio, which was KRW 320 trillion. The Group's corporate loans balance was KRW 180 trillion as of a point in 2025.

Proactive shareholder engagement, including separate retail investor sessions

Shinhan Financial Group Co., Ltd. is committed to enhancing shareholder value through its 'Value-up Plan,' aiming for a shareholder return ratio of 50% by 2027. In 2024, the Group achieved a shareholder return rate of 40.2%.

For the second quarter of 2025, the Board of Directors resolved to pay a cash dividend of KRW571 per share and a share buyback amounting to KRW800 billion (KRW600 billion in H2 2025 and KRW200 billion in January 2026). The Group's net income for Q2 2025 was KRW1,549.1 billion.

Shinhan Financial Group Co., Ltd. intends to hold a separate session for individual retail investors to discuss H1 2025 performance and shareholder return policies. The Group's market value more than doubled over the past three years to nearly 40 trillion won as of late 2025.

The Group's CET1 ratio was provisionally estimated at 13.59% as of the end of June 2025.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Channels

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) gets its products and services into the hands of customers. It's a massive, multi-pronged approach, blending traditional brick-and-mortar strength with aggressive digital expansion. Honestly, the sheer scale of their physical footprint, even as they push digital, is a key differentiator.

Extensive Domestic Branch and ATM Network for Commercial Banking

The core of the domestic channel remains the physical network, supporting retail and corporate banking services like deposits, lending, and ATM access. While the digital shift is real, the physical presence is still substantial, especially for complex transactions and relationship banking.

• Domestic branch count as of 2023: 1,105 Domestic branches.
• Hybrid branches as of 2023: 8.
• Retail banking services include electronic banking and ATM services.

Digital Platforms: Online Banking and Mobile Applications

Shinhan Financial Group has heavily invested in its digital ecosystem, which includes platforms like Shinhan Bank's Shinhan SOL application, Shinhan Card's SOL Pay, and Shinhan Securities' platforms. The group tracks a combined metric for digital reach.

• Digital channels include internet and mobile banking, as well as financial platforms like SOL Bank, SOL Pay, and SOL Securities.
• SFG Gross MAU (Monthly Active Users) is calculated as the sum of MAU from Shinhan's financial platforms and its non-financial platforms.
• Shinhan Bank introduced the future branch concept, the 'AI Branch,' in November 2024, deploying a Generative AI banker for customer tasks like account opening and foreign currency exchange.

Specialized Distribution Channels

Beyond standard banking, Shinhan Financial Group Co., Ltd. uses specialized channels to distribute insurance and investment products. This is where the group cross-sells across its subsidiaries effectively.

For instance, Shinhan Life Insurance distributes its products, which include whole life, health, juvenile, variable insurance, and annuities, through several avenues:

• Financial consultant network.
• Telemarketing operations.
• General agency setup.
• Bancassurance arrangements, primarily centered around the bank business.

The focus on bancassurance is evident in the Q1 2025 results, which noted continued growth in trust fee income driven by fund and bancassurance sales.

Overseas Subsidiaries and Branches

Shinhan Financial Group Co., Ltd. maintains a global footprint, though substantially all assets and revenues are generated in Korea. The overseas network is a key channel for international banking and localized services.

Here's a look at the scale of the international presence, using the latest reported year-end figures:

Geographical Area Metric	Data Point	Date/Context
Total Offices in Countries	249 offices in 20 countries	As of December 31, 2024
Shinhan Bank Vietnam Network Size	54 branches and transaction offices nationwide	As of March 2025
Shinhan Bank Vietnam Net Profit	Up to USD 1,598 million	As of 2024
SHBA (Shinhan Bank America) Ownership	100%	Subsidiary Status

Proprietary Non-Financial Apps

Shinhan Financial Group Co., Ltd. uses non-financial apps to engage specific customer segments, deepening client relationships and supporting merchant-focused financial services. Ddangyo, the ultra-low-fee delivery app, is a prime example of this strategy in action.

The growth in Ddangyo's user base shows traction in this non-traditional channel:

• Ddangyo Monthly active users (MAU) tripled from about 1 million late 2024 to 3.5 million (early 2025 context).
• Hey Young Campus is a proprietary app supporting university life, featuring Mobile Student ID, Academic Administration, and Library Use functions for students at partner universities.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Segments

You're looking at the core groups Shinhan Financial Group Co., Ltd. (SHG) serves, which is the foundation of their entire operation. They structure their approach to cover everyone from the individual saver to the largest global fund manager. This segmentation is key to understanding where their KRW 454.3 trillion in total loans (as of 1H 2025) is deployed.

Here's a look at the scale across the main client types, based on the latest available figures:

Customer Segment Focus	Key Metric / Data Point	Value / Context
Mass-Market Retail (Deposits/Lending)	Total Deposits (Group-wide)	KRW 326.9 trillion
Mass-Market Retail (Lending)	Personal Loan ESG Portfolio (2024)	KRW 6.698 trillion
Large Corporations & Institutions	Corporate Loan ESG Portfolio (2024)	KRW 749 billion
SMEs & Small Business Owners	Blue-chip SME Loans (Q1 2025)	Drove growth in Won bank loans (up 0.4% vs. end of 2024)
Global Customers	Number of Countries with Operations	20 countries
Global Customers (Revenue Mix)	Revenue Generated in Korea	83.2%

The mass-market retail segment is the bedrock, supported by Shinhan Bank, which is Korea's second-largest bank by total assets as of December 31, 2024. Shinhan Card, a core part of this segment, is noted as Korea's largest credit card company by market share.

For the mass-market retail customers, the services cover the full spectrum:

• Deposits, withdrawals, and checking account services.
• Mortgage and home equity lending, plus retail lending.
• Credit card services, where fee income was impacted by marketing spend in Q1 2025.
• Variable insurance and annuity products via Shinhan Life Insurance.

When you look at large corporations and institutional investors, Shinhan Financial Group Co., Ltd. (SHG) uses its securities and investment banking arms to serve them. Shinhan Securities America, Inc. (SSA) specifically places services with Korean institutional investors and investment funds. The corporate banking side is substantial, with corporate loans totaling KRW 180 trillion (as of end of 2024).

Small and Medium-sized Enterprises (SMEs) are a clear focus area, especially for Shinhan Bank America (SHBA) in the U.S., which specializes in commercial loans to small business customers and is a preferred Small Business Administration (SBA) loan lender. Domestically, the growth in bank loans in the first quarter of 2025 was largely attributed to blue-chip SME loans.

The global customer base is served through an extensive footprint. As of the end of 2024, SHG had 249 offices across various regions, including the United States, Canada, the United Kingdom, and China. This global network supports international banking and services for clients operating outside of Korea, though the majority of revenue, 83.2%, still comes from Korean operations.

Finally, Shinhan Financial Group Co., Ltd. (SHG) is actively targeting younger demographics. While specific customer counts for platforms like Hey Young Campus aren't public, the Group's focus on digital innovation and customer experience in 2025 suggests these segments are important growth drivers. The Group's overall commitment to customer-centricity, reflected in their 2025 management slogan, applies to all segments, including the young generation.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Cost Structure

You're looking at the cost side of Shinhan Financial Group Co., Ltd. (SHG) as of late 2025, based on the latest reported figures from their 2024 and first-half 2025 disclosures. The cost structure is dominated by the sheer scale of their diversified operations.

The overall cost base for the group was substantial, with Operating Expenses for the fiscal year ending December 31, 2024, reported at $19.60B. This massive figure covers everything from running the physical branch network to funding the digital push.

Here's a breakdown of the most significant cost drivers we can quantify:

Funding Costs for Deposits and Wholesale Financing represent a core expense, directly tied to the interest paid on liabilities. For the first half of 2025 (1H2025), total Interest Expenses were reported at KRW 8,316.3 billion. This is a variable cost that shifts with market interest rates. The liability funding cost for the group in the second quarter of 2025 (2Q25) was 2.56%.

Credit Costs and Loan Loss Provisions are rising, reflecting economic uncertainty. For the first six months of 2025, Shinhan Financial Group recorded a Provision for credit loss of KRW 1,065 billion. This provision is set aside to cover potential future loan defaults. The underlying asset quality metrics warrant this caution, with the Non-Performing Loans (NPL) ratio at 0.69% and the Substandard & Below ratio at 0.84% as of 1H2025.

Personnel Expenses for a Large, Diversified Workforce are a fixed, major outlay, supporting the operations across banking, card, securities, and insurance subsidiaries. While a specific 2025 personnel expense figure isn't isolated in the latest summaries, the General and administrative expenses component in the FY2024 report was KRW 6,116 billion. Personnel costs are embedded within this and other operating line items, supporting the large workforce needed for a full-service financial conglomerate.

Significant Investment in Digital Transformation and IT Infrastructure is a strategic necessity, not just an operational cost. Chairman Jin Ok-dong has reaffirmed this as the long-term growth strategy, focusing on ERP banking and AI agents. While a precise internal IT spend figure for 2025 isn't public, the group's commitment is shown through strategic investments, such as Shinhan Securities' participation in funding technology companies driving digital transformation. This investment is aimed at future efficiency gains and customer experience enhancement.

Marketing and Customer Acquisition Spend is particularly high for competitive segments like credit card services, driven by Shinhan Card. This spend supports the consolidation into the 'Super SOL' super app, which aims to retain customers. Specific marketing spend figures are typically aggregated within the broader operating expenses.

Here is a summary of the most concrete cost figures available, noting the reporting periods:

Cost Component	Period	Amount	Notes
Total Operating Expenses	FY 2024 (Year End)	$19.60B	Sum of all operating expenses.
General and Administrative Expenses	FY 2024 (Year End)	KRW 6,116 billion	Component of total operating expenses.
Total Interest Expenses (Funding Costs)	1H 2025	KRW 8,316.3 billion	Covers deposits and debentures.
Provision for Credit Loss	1H 2025	KRW 1,065 billion	Direct cost related to loan asset quality.
Liability Funding Cost	2Q 2025 (Quarterly)	2.56%	Cost of funding liabilities.

The cost structure is clearly weighted towards funding the massive asset base through interest expenses and managing the risk embedded in the loan portfolio through provisions. The ongoing digital investment is a forward-looking cost designed to reduce future operational expenses.

You should track the trend in the Provision for credit loss against the growth in total loans, which stood at KRW 454.3 trillion in 1H2025.

• Digital Transformation: Focus on ERP banking and AI agents.
• Personnel Costs: Embedded within General and administrative expenses of KRW 6,116 billion (FY2024).
• Credit Costs: KRW 1,065 billion provisioned in 1H2025.
• Funding Costs: KRW 8,316.3 billion in Interest Expenses for 1H2025.
• Marketing Spend: Aggregated within overall operating budget.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Shinhan Financial Group Co., Ltd. (SHG) brings in money as of late 2025. It's a mix of traditional banking spreads and higher-margin service fees, just like you'd expect from a major financial holding company.

The bedrock of the revenue is definitely the Net Interest Income (NII) generated from its lending and securities portfolios. For the first half of 2025 ($\text{1H 2025}$), Shinhan Financial Group booked $\text{KRW 5,719 billion}$ from NII. This shows the sheer scale of their balance sheet operations, even with Net Interest Margin (NIM) pressures noted in the market.

Non-Interest Income is where you see the push for diversification, and honestly, it's showing some positive momentum after a slower start to the year. While Q1 2025 saw Non-interest income drop $6.3\%$ year-over-year, the momentum shifted significantly. By Q2 2025, non-interest income including fees jumped $\text{13.7\%}$ year-over-year to $\text{KRW 1,265.0 billion}$. For the first nine months of 2025, the total noninterest income spiked $\text{4.9\%}$ year-over-year to $\text{KRW 3.17 trillion}$. This growth is what management points to, driven by securities-related profits and, as the outline suggests, foreign exchange gains.

Here's a quick look at how the major income components stacked up based on the latest available semi-annual and year-to-date figures:

Revenue Component	Period	Amount (KRW)
Net Interest Income (NII)	1H 2025	5,719 billion
Non-Interest Income (Cumulative)	9M 2025	3.17 trillion
Shinhan Bank Net Income (Proxy)	Q1 2025	1,128.3 billion
Shinhan Card Net Income (Proxy)	Q1 2025	135.7 billion
Shinhan Life Net Income (Proxy)	Q1 2025	165.2 billion

Fees and commissions are a key part of that non-interest income story, coming from the various service lines. You're seeing activity across the board, even if some segments lagged early on. For instance, fee/commission income saw a quarter-over-quarter rise of $\text{12.1\%}$ in Q1 2025, showing underlying transactional strength in areas like brokerage, asset management, and Investment Banking (IB) services. Still, you have to watch the drivers; the Q1 year-over-year decline in overall non-interest income was attributed partly to lower securities fees and commissions.

For the credit card operations, primarily through Shinhan Card, revenue comes from a few distinct streams. These include merchant fees paid by establishments, interest charged on card loans and revolving services, and annual membership fees. It's worth noting that profits from card commissions were cited as a reason for the year-over-year dip in Q1 non-interest income, but the subsidiary itself still posted a solid Q1 2025 net income of $\text{KRW 135.7 billion}$.

Insurance premiums and investment income from Shinhan Life Insurance also feed into the total. Like other fee-related areas, insurance income saw a year-over-year decrease in Q1 2025. However, Shinhan Life Insurance contributed $\text{KRW 165.2 billion}$ in net income for that same first quarter. The group's strategy is clearly focused on growing these fee-based and insurance components to balance the core lending income.

• Net Interest Income: $\text{KRW 5,719 billion}$ ($\text{1H 2025}$).
• Non-Interest Income: $\text{KRW 3.17 trillion}$ ($\text{9M 2025}$ cumulative).
• Q1 2025 Fee/Commission Income: $\text{12.1\%}$ increase Quarter-over-Quarter.
• Q2 2025 Non-Interest Income (incl. fees): $\text{KRW 1,265.0 billion}$ year-over-year.
• Shinhan Life Q1 2025 Net Income: $\text{KRW 165.2 billion}$.

Finance: draft $\text{13-week}$ cash view by Friday.