Shinhan Financial Group Co., Ltd. (SHG): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico dos Serviços Financeiros Globais, a Shinhan Financial Group Co., Ltd. surge como uma potência de inovação e proezas estratégicas, misturando perfeitamente os princípios bancários tradicionais com a transformação digital de ponta. Essa exploração abrangente da tela de negócios de Shinhan revela uma estratégia meticulosamente criada que posiciona a organização na vanguarda do ecossistema financeiro da Coréia do Sul, alavancando infraestrutura tecnológica avançada, diversas parcerias e uma abordagem centrada no cliente que transcende paradigmas bancários convencionais.

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com empresas globais de tecnologia financeira

O Shinhan Financial Group estabeleceu parcerias estratégicas com as seguintes empresas globais de tecnologia financeira:

Parceiro	Foco em parceria	Ano iniciado
Google Cloud	Transformação digital e infraestrutura em nuvem	2021
Microsoft	AI e soluções de segurança cibernética	2022
SEIVA	Software corporativo e plataformas bancárias digitais	2020

Colaboração com bancos coreanos e internacionais

O Shinhan Financial Group mantém as relações colaborativas com os seguintes bancos:

• Banco Industrial e Comercial da China (ICBC)
• Banco da China
• Banco de ações em conjunto tecnológico e comercial do Vietnã (TechCombank)
• Banco Público Camboja

Parcerias com startups de fintech para inovação digital

Startup de fintech	Foco em tecnologia	Valor do investimento
Jogue	Soluções de pagamento digital	₩ 50 bilhões
Vuno	Tecnologia da AI Healthcare	₩ 30 bilhões
Chai	Plataforma de pagamento de blockchain	₩ 20 bilhões

Joint ventures com empresas de seguros e investimentos

Os principais joint ventures do seguro e investimento do Shinhan Financial Group incluem:

• Seguro de vida de Shinhan (100% de propriedade)
• Shinhan Investment Corp. (100% de propriedade)
• Seguro de Vida Prudential Coréia (Parceria Estratégica)

Relacionamentos com instituições financeiras do governo

Instituição do governo	Fins de colaboração	Ano de engajamento
Banco de Desenvolvimento da Coréia	Suporte de financiamento para PME	2019
Banco de Exportação-Importação da Coréia	Financiamento do Comércio Internacional	2020
Fundo de garantia de crédito da Coréia	Garantias de empréstimos para pequenas empresas	2018

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: Atividades -chave

Serviços bancários corporativos e de varejo

A partir de 2024, o Shinhan Financial Group opera com ativos totais de 453,7 trilhões de KRW. O banco atende a aproximadamente 22,5 milhões de clientes de varejo e 150.000 clientes corporativos em toda a Coréia do Sul.

Segmento bancário	Total de clientes	Volume anual de transações
Banco de varejo	22,5 milhões	3,6 trilhões de krw
Banco corporativo	150,000	248,5 trilhões de krw

Desenvolvimento da plataforma bancária digital

A plataforma bancária digital de Shinhan processa mais de 85% das transações de clientes on -line, com o uso bancário móvel atingindo 12,3 milhões de usuários ativos.

• Taxa de processamento de transações digitais: 85%
• Usuários ativos bancários móveis: 12,3 milhões
• Investimento digital anual: 320 bilhões de KRW

Investimento financeiro e gestão de patrimônio

O segmento de gerenciamento de patrimônio gerencia ativos no valor de 76,5 trilhões de KRW com 450.000 clientes individuais de alta rede.

Categoria de investimento	Total de ativos	Número de clientes
Gestão de patrimônio	76,5 trilhões de krw	450,000

Gerenciamento de riscos e consultoria financeira

Shinhan mantém um Portfólio de gerenciamento de riscos com taxa de empréstimo de 2,8% não com desempenho e investimentos em mitigação de risco de 520 bilhões de KRW anualmente.

Operações de seguro e cartão de crédito

O segmento de cartão de crédito gera receita anual de 3,2 trilhões de KRW com 8,7 milhões de usuários de cartão de crédito ativos.

Métricas de seguro/cartão de crédito	Receita anual	Usuários ativos
Operações de cartão de crédito	3,2 trilhões de krw	8,7 milhões

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: Recursos -chave

Extensa rede de filiais em toda a Coréia do Sul

A partir de 2023, o Shinhan Financial Group opera:

Tipo de ramificação	Número
Agências bancárias domésticas	785
Filiais Internacionais	23
Ramos físicos totais	808

Infraestrutura bancária digital avançada

Métricas de desempenho bancário digital:

• Usuários bancários móveis: 13,5 milhões
• Volume da transação digital: 78,3% do total de transações
• Plataforma bancária on -line tempo de atividade: 99,98%

Capital financeiro forte e reservas

Métrica financeira	Quantidade (KRW)
Total de ativos	453,7 trilhões
Equidade do acionista	36,8 trilhões
Índice de capital de camada 1	13.6%

Força de trabalho qualificada com experiência financeira

Composição da força de trabalho	Número
Total de funcionários	21,567
Funcionários com certificações financeiras avançadas	4,823
Experiência média dos funcionários	8,6 anos

Recursos robustos de inovação tecnológica

Métricas de investimento em tecnologia:

• Despesas anuais de P&D: 187,5 bilhões de KRW
• Projetos de AI e aprendizado de máquina: 42
• Iniciativas de blockchain: 7 projetos ativos

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: proposições de valor

Serviços financeiros abrangentes para diversos segmentos de clientes

O Shinhan Financial Group oferece uma ampla gama de serviços financeiros em vários segmentos:

Segmento de clientes	Serviços financeiros	Participação de mercado (2023)
Banco de varejo	Empréstimos pessoais, contas de poupança	32.5%
Banco corporativo	Empréstimos comerciais, gerenciamento de caixa	28.7%
Gestão de patrimônio	Produtos de investimento, serviços de consultoria	22.3%

Soluções bancárias digitais avançadas

Os recursos bancários digitais incluem:

• Aplicativo bancário móvel com 7,2 milhões de usuários ativos
• Volume de transação on -line: 1,4 bilhão de transações em 2023
• Taxa de penetração bancária digital: 68,5%

Conselhos financeiros personalizados e produtos

Métricas de personalização:

Serviço	Nível de personalização	Taxa de adoção do cliente
Recomendações financeiras movidas a IA	Alto	45.6%
Portfólios de investimento personalizado	Médio	37.2%

Taxas de juros competitivas e produtos financeiros

Taxas de juros e competitividade do produto:

• Conta de poupança pessoal: Taxa de juros anual de 3,2%
• Taxas de depósito fixo: 4,5% para 12 meses
• Taxas de empréstimos à habitação: a partir de 4,1%

Experiência bancária online e offline sem costura

Desempenho bancário omnichannel:

Canal	Volume de transação	Pontuação de satisfação do cliente
Bancos online	892 milhões de transações	4.3/5
Bancos bancários da filial	412 milhões de transações	4.1/5
Mobile Banking	1,2 bilhão de transações	4.5/5

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: Relacionamentos do cliente

Atendimento ao cliente personalizado

O Shinhan Financial Group fornece atendimento ao cliente personalizado por meio de vários canais:

• Centros de suporte ao cliente 24/7
• Gerentes de relacionamento dedicados para indivíduos de alto patrimônio líquido
• Equipes de serviço especializadas para diferentes segmentos de clientes

Canal de atendimento ao cliente	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte telefônico	3,2 minutos	87.5%
Chat online	2,7 minutos	84.3%
Suporte por e -mail	6,1 horas	79.6%

Plataformas de autoatendimento digital

Shinhan oferece opções abrangentes de autoatendimento digital:

• Aplicativo bancário móvel
• Portal bancário online
• Serviços de chatbot de IA

Plataforma digital	Usuários ativos mensais	Volume de transação
Aplicativo bancário móvel	3,2 milhões	42,6 milhões de transações
Portal bancário online	2,8 milhões	35,4 milhões de transações

Programas de fidelidade e recompensas

Shinhan implementa programas sofisticados de fidelidade:

• Sistema de recompensa baseado em pontos
• Benefícios de associação em camadas
• Ofertas de reembolso personalizadas

Nível do Programa de Fidelidade	Membros	Recompensas médias anuais
Nível de ouro	156,000	₩480,000
Nível de platina	78,000	₩920,000

Engajamento do cliente de aplicativo móvel

Os recursos de aplicativos móveis de Shinhan incluem:

• Rastreamento financeiro em tempo real
• Recomendações financeiras personalizadas
• Ferramentas de investimento e poupança

Gerentes de relacionamento dedicados para clientes corporativos

O gerenciamento de relacionamento com o cliente corporativo inclui:

• Soluções financeiras personalizadas
• Revisões trimestrais de desempenho de negócios
• Equipe de gerenciamento de contas dedicada

Segmento de clientes corporativos	Número de clientes	Valor médio da conta
Grandes empresas	1,200	₩ 42 bilhões
Médias empresas	3,500	₩ 8,6 bilhões

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: canais

Agências bancárias físicas

A partir de 2023, o Shinhan Financial Group opera 818 ramos domésticos em toda a Coréia do Sul. O banco mantém uma rede de agências físicas abrangente com a seguinte distribuição:

Tipo de ramificação	Número de ramificações
Filiais bancárias de varejo	642
Filiais bancários corporativos	176

Site bancário online

A plataforma bancária online do Shinhan Bank serve 15,2 milhões de usuários de bancos digitais ativos A partir de 2023. Os principais recursos incluem:

• Gerenciamento de contas em tempo real
• Transferências de fundos
• Pagamentos de contas
• Rastreamento de portfólio de investimentos

Aplicativos bancários móveis

O aplicativo bancário móvel de Shinhan tem 12,5 milhões de usuários ativos mensais. As estatísticas de transações móveis incluem:

Tipo de transação	Volume mensal
Pagamentos móveis	8,3 milhões
Transferências de fundos móveis	6,7 milhões

Redes de caixas eletrônicos

Shinhan Financial Group mantém 6.742 caixas eletrônicos Em todo o país, com a seguinte distribuição:

• Áreas urbanas: 4.563 caixas eletrônicos
• Áreas suburbanas: 1.879 caixas eletrônicos

Suporte de call center

Alças de call center de Shinhan 1,2 milhão de interações com os clientes mensalmente, com os seguintes canais de serviço:

Canal de suporte	Interações mensais
Suporte por telefone	780,000
Suporte de bate -papo online	420,000

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir de 2023, o Shinhan Financial Group atende a aproximadamente 20,5 milhões de clientes bancários de varejo individuais na Coréia do Sul.

Demografia demográfica do cliente	Número de clientes	Penetração de mercado
Jovens Profissionais (25-35 anos)	4,3 milhões	21% do segmento de varejo
Clientes de meia idade (36-50 anos)	8,7 milhões	42% do segmento de varejo
Idosos (mais de 51 anos)	7,5 milhões	37% do segmento de varejo

Pequenas e médias empresas

O Shinhan Financial Group suporta aproximadamente 350.000 pequenas e médias empresas (PMEs) na Coréia do Sul.

• Portfólio total de empréstimos para PME: KRW 58,3 trilhões
• Tamanho médio do empréstimo: KRW 166 milhões por empresa
• Os setores da indústria serviram:
  • Fabricação
  • Serviços
  • Tecnologia
  • Varejo

Grandes clientes corporativos

O grupo atende 1.200 grandes clientes corporativos em vários setores.

Segmento corporativo	Número de clientes	Receita bancária corporativa total
500 principais corporações coreanas	450 clientes	KRW 2,1 trilhões
Corporações multinacionais	250 clientes	KRW 1,5 trilhão
Empresas estatais	500 clientes	KRW 780 bilhões

Indivíduos de alta rede

O Shinhan Financial Group gerencia a riqueza para 85.000 indivíduos de alta rede.

• Valor médio de portfólio individual: KRW 3,2 bilhões
• Total de ativos sob gestão: KRW 272 trilhões
• Serviços de gerenciamento de patrimônio oferecidos:
  • Private Banking
  • Aviso de investimento
  • Planejamento de transferência de riqueza

Investidores institucionais

O grupo atende 620 investidores institucionais em diferentes categorias.

Tipo de investidor	Número de investidores	Volume total de investimento
Fundos de pensão	180	KRW 95 trilhões
Companhias de seguros	220	KRW 65 trilhões
Fundos de investimento	220	KRW 42 trilhões

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: estrutura de custos

Investimentos de infraestrutura de tecnologia

Em 2023, o Shinhan Financial Group investiu 343,7 bilhões de coreano conquistado em infraestrutura de tecnologia. O colapso inclui:

Categoria de investimento em tecnologia	Valor (coreano ganhou)
Infraestrutura de computação em nuvem	127,5 bilhões
Sistemas de segurança cibernética	98,2 bilhões
AI e plataformas de aprendizado de máquina	76,4 bilhões
Sistemas de análise de dados	41,6 bilhões

Salários e treinamento de funcionários

O total de despesas relacionadas aos funcionários em 2023 foi de 1,2 trilhão de coreano vencido:

• Salários de base: 872,5 bilhões venceram
• Treinamento e Desenvolvimento: 47,3 bilhões venceram
• Bônus de desempenho: 214,2 bilhões venceram
• Benefícios dos funcionários: 66 bilhões vencidos

Despesas de operação de ramificação

Os custos operacionais da filial em 2023 totalizaram 256,8 bilhões de coreanos vencidos:

Categoria de despesa	Valor (coreano ganhou)
Aluguel e instalações	128,4 bilhões
Utilitários	37,6 bilhões
Manutenção	54,2 bilhões
Equipamento de ramificação	36,6 bilhões

Manutenção da plataforma digital

Os custos de manutenção da plataforma digital para 2023 foram de 189,5 bilhões de coreanos vencidos:

• Mobile Banking Platform: 67,3 bilhões vencidos
• Sistemas bancários on -line: 58,7 bilhões venceram
• Atualizações de segurança digital: 42,1 bilhões venceram
• Aprimoramento da plataforma: 21,4 bilhões vencidos

Custos de conformidade regulatória

As despesas de conformidade regulatória em 2023 totalizaram 112,6 bilhões de coreanos vencidos:

Área de conformidade	Valor (coreano ganhou)
Relatórios legais e regulatórios	42,3 bilhões
Sistemas de gerenciamento de riscos	38,7 bilhões
Medidas de lavagem de dinheiro	21,6 bilhões
Treinamento de conformidade	10 bilhões

Shinhan Financial Group Co., Ltd. (SHG) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos

Em 2023, a receita de juros do Shinhan Financial Group de empréstimos totalizou 8.831,2 bilhões de coreanos. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Montante (bilhão KRW)
Empréstimos corporativos	5,642.7
Empréstimos de varejo	3,188.5

Taxas de serviço bancário

As taxas de serviço bancário geraram 1.245,6 bilhões de coreano vencidos em 2023, com os principais segmentos, incluindo:

• Taxas de gerenciamento de contas: 387,3 bilhões de KRW
• Taxas de transação: 512,8 bilhões de KRW
• Taxas de serviço de pagamento: 345,5 bilhões de KRW

Receita bancária de investimento

As receitas do banco de investimento atingiram 2.176,5 bilhões de coreanos em 2023, compreendendo:

Fonte de receita	Montante (bilhão KRW)
Taxas de subscrição	892.3
Serviços de consultoria	684.2
Receita de negociação	600.0

Taxas de transação de cartão de crédito

As taxas de transação do cartão de crédito totalizaram 1.543,7 bilhões de coreanos vencidos em 2023, com:

• Taxas de desconto do comerciante: 987,6 bilhões de KRW
• Taxas anuais de cartão: 356,1 bilhões de KRW
• Taxas de adiantamento em dinheiro: 200,0 bilhões de KRW

Comissões de produtos de seguro

As comissões de produtos de seguros totalizaram 1.092,4 bilhões de coreanos vencidos em 2023, distribuídos:

Categoria de seguro	Valor da comissão (bilhão KRW)
Seguro de vida	687.5
Seguro não-vida	404.9

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Value Propositions

You're looking at the core promises Shinhan Financial Group Co., Ltd. (SHG) is making to its stakeholders as of late 2025. These aren't just mission statements; they are backed by concrete financial and operational commitments.

Comprehensive, one-stop financial services across all major segments

Shinhan Financial Group delivers a full spectrum of financial services, which is key to its one-stop value proposition. The structure is diversified, covering commercial banking, credit card services, securities, insurance, credit services, and asset management. This breadth means you can manage nearly all your financial needs within the ecosystem.

For context on the scale of this operation as of late 2025, consider these figures:

Metric	Value (as of late 2025/latest report)	Context
Total Loans (Group)	KRW 454.3 trillion	As of 1H 2025
Total Deposits (Group)	KRW 326.9 trillion	Latest available data
Global Network Offices	20 countries	Global footprint
Subsidiaries/Sub-subsidiaries	15 Subsidiaries / 34 Sub-subsidiaries	As of 2023, showing structural depth
Market Capitalization	$26.8B	As of 12-Nov-2025

The group is definitely operating at a scale that supports a comprehensive offering. Also, the focus remains domestic, with 83.2% of revenue generated in Korea.

Enhanced shareholder returns with a target ratio over 42% in 2025

You want to see your investment work hard, and Shinhan Financial Group is making aggressive moves to deliver on shareholder value. The stated goal is to maintain targets to raise the shareholder return ratio to at least 42% through 2027. Honestly, the market estimates for 2025 are even higher, projecting the ratio to hit 45.8% for the year. This is up from the 40.2% achieved in 2024.

The mechanism for this enhancement involves capital management and direct returns:

• Expected full-year 2025 shareholder returns: KRW 2.35 trillion.
• Q3 2025 cash dividend declared: KRW 570 per share.
• 1H 2025 authorized treasury stock acquisition/cancellation: KRW 800 billion.
• Target for circulating shares reduction by 2027: 450 million shares.

They are actively reducing the share count, which is a direct lever for boosting Earnings Per Share (EPS).

Customer-centric experience through speed and simplified digital procedures

The 2025 management slogan centers on Humanitas (humanity in finance) and Communitas (finance for the community), driving a focus on customer experience. Chairman Jin stressed maximizing satisfaction and trust by boldly innovating with speed and simplicity. This translates into a commitment to digital transformation and AI innovation.

The tangible proof points for this value proposition include:

• Shinhan Financial Group finished first in six categories of the Brand Power of Korean Industries (K-BPI) 2025 survey.
• The strategic vision centers on technologies like ERP (enterprise resource planning) banking for real-time corporate financial management.

The goal is to reorient essential financial functions to create new, customer-oriented values. Still, you should note that some digital rollouts, like a new mobile platform or the VietQR service, have reportedly faced delays past their initial 2025 targets.

Shared Growth Finance and ESG commitment (Green Finance, inclusion)

Shinhan Financial Group is embedding sustainability into its core lending and investment strategy, guided by the 3Ps: Planet, People, and Prosperity. The commitment to the Zero Carbon Drive aims for Net Zero by 2050.

Here are the hard numbers reflecting the progress toward these long-term goals:

ESG/Shared Growth Metric	Value	Target/Context
Climate Finance Achieved (as of end 2024)	KRW 18.7 trillion	62.3% of the KRW 30 trillion target by 2030.
2024 Transition Finance Provided	KRW 960.5 billion	Split into KRW 580.5 billion in loans and KRW 380.0 billion in investments.
2024 Retail ESG Loan Portfolio	KRW 6.698 trillion	Represents 15.1% of total personal loan balances.
Microfinance Support Program Size	KRW 306.7 billion	Part of a larger KRW 2 trillion Microfinance Support Plan.

The Group is actively using frameworks like the Green Taxonomy Corporate Loan Application System.

Specialized financial products for SMEs and socially vulnerable groups

The value proposition extends to specific segments needing targeted support, aligning with the 'People' pillar of their ESG framework. This focus is operationalized through dedicated programs.

For SMEs, for example, Shinhan Bank has been instrumental in providing green finance incentives. They have supported interest subsidization for SMEs issuing green bonds totaling KRW 1.4 trillion. Furthermore, the Group has set specific targets for supporting youth, SMEs, and socially vulnerable groups through initiatives like credit recovery and interest/fee reductions.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Relationships

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) manages its connections with clients as of late 2025. The approach blends high-touch service for key clients with aggressive digital scaling.

Customer-Centric Top-Tier Shinhan (Humanitas, Communitas) management slogan

Shinhan Financial Group Co., Ltd. operates under the 2025 management slogan, Customer-Centric Top-Tier Shinhan: Humanitas, Communitas. This philosophy centers on the philosophy of humanity in finance (Humanitas) and finance for the community (Communitas).

• The Group established a proprietary SDGs strategy framework guided by three strategic directions: carbon neutrality, inclusion, and cooperation.
• Shinhan Financial Group Co., Ltd. was named the No. 1 brand in the financial group category for the 14th consecutive year based on consumer surveys conducted by KMAC in March 2025.
• Chairman Jin Ok-dong emphasized creating differentiated customer value and solving social issues through finance as key tasks for 2025.

Digital self-service and AI-powered financial agent interactions

Shinhan Financial Group Co., Ltd. is accelerating digital transformation and Artificial Intelligence (AI) innovation to enhance customer convenience. The Group has declared its leap to the 'AI Financial Group.'

Shinhan Financial Group Co., Ltd. invested a cumulative amount of 77.5 billion won in AI-related companies, which accounts for 15% of all strategic investments (SI). Shinhan Bank opened its first 'AI branch' in central Seoul last year (2024).

Affiliate/Service	AI Application Detail	Customer Availability/Status
Shinhan Bank - AI Investment Mate	Analyzes market trends and news based on customer-registered interest stocks; provides information in card format.	Opened to customers from April 2025.
Shinhan Bank - AI Bankers	Technology demonstrated at the CES Fintech Exhibition Hall incorporating Generative AI services, applied to the 'AI branch' in Korea.	In operation/demonstration as of early 2025.
Shinhan Card - AI-SOLa	Generative AI counseling support system providing real-time answers tailored to customers.	In use by the A&D Research Institute, which has about 70 AI and data experts.
Shinhan Investment & Securities - AIPB	AI Private Bank service summarizing and visualizing investment information based on verified data, with personalized content recommendation.	Launched.
Shinhan Life - Voice Robot 'Bori'	Handles 24-hour customer services like insurance contract loans, premium payments, and certificate issuance.	Operational.

Shinhan Bank plans to apply a voice-based LLM (large language model) agent capable of addressing more complex customer needs in the coming months (post-Q2 2025). Furthermore, a wealth management AI agent, planned to expand private banker services to all customers, is expected to be developed by March 2026.

Dedicated relationship managers for corporate and institutional clients

Shinhan Securities Co., Ltd. supports its diversified customer base, including corporations and institutional investors, with a team of research analysts specializing in equity, bonds, and derivatives to support brokerage services. Shinhan Financial Group Co., Ltd. maintains channels in 20 countries.

As of the end of 2024, Shinhan Bank's exposure to the automotive sector amounted to KRW 8.8 trillion, representing 2.7% of its total won-denominated loan portfolio, which was KRW 320 trillion. The Group's corporate loans balance was KRW 180 trillion as of a point in 2025.

Proactive shareholder engagement, including separate retail investor sessions

Shinhan Financial Group Co., Ltd. is committed to enhancing shareholder value through its 'Value-up Plan,' aiming for a shareholder return ratio of 50% by 2027. In 2024, the Group achieved a shareholder return rate of 40.2%.

For the second quarter of 2025, the Board of Directors resolved to pay a cash dividend of KRW571 per share and a share buyback amounting to KRW800 billion (KRW600 billion in H2 2025 and KRW200 billion in January 2026). The Group's net income for Q2 2025 was KRW1,549.1 billion.

Shinhan Financial Group Co., Ltd. intends to hold a separate session for individual retail investors to discuss H1 2025 performance and shareholder return policies. The Group's market value more than doubled over the past three years to nearly 40 trillion won as of late 2025.

The Group's CET1 ratio was provisionally estimated at 13.59% as of the end of June 2025.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Channels

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) gets its products and services into the hands of customers. It's a massive, multi-pronged approach, blending traditional brick-and-mortar strength with aggressive digital expansion. Honestly, the sheer scale of their physical footprint, even as they push digital, is a key differentiator.

Extensive Domestic Branch and ATM Network for Commercial Banking

The core of the domestic channel remains the physical network, supporting retail and corporate banking services like deposits, lending, and ATM access. While the digital shift is real, the physical presence is still substantial, especially for complex transactions and relationship banking.

• Domestic branch count as of 2023: 1,105 Domestic branches.
• Hybrid branches as of 2023: 8.
• Retail banking services include electronic banking and ATM services.

Digital Platforms: Online Banking and Mobile Applications

Shinhan Financial Group has heavily invested in its digital ecosystem, which includes platforms like Shinhan Bank's Shinhan SOL application, Shinhan Card's SOL Pay, and Shinhan Securities' platforms. The group tracks a combined metric for digital reach.

• Digital channels include internet and mobile banking, as well as financial platforms like SOL Bank, SOL Pay, and SOL Securities.
• SFG Gross MAU (Monthly Active Users) is calculated as the sum of MAU from Shinhan's financial platforms and its non-financial platforms.
• Shinhan Bank introduced the future branch concept, the 'AI Branch,' in November 2024, deploying a Generative AI banker for customer tasks like account opening and foreign currency exchange.

Specialized Distribution Channels

Beyond standard banking, Shinhan Financial Group Co., Ltd. uses specialized channels to distribute insurance and investment products. This is where the group cross-sells across its subsidiaries effectively.

For instance, Shinhan Life Insurance distributes its products, which include whole life, health, juvenile, variable insurance, and annuities, through several avenues:

• Financial consultant network.
• Telemarketing operations.
• General agency setup.
• Bancassurance arrangements, primarily centered around the bank business.

The focus on bancassurance is evident in the Q1 2025 results, which noted continued growth in trust fee income driven by fund and bancassurance sales.

Overseas Subsidiaries and Branches

Shinhan Financial Group Co., Ltd. maintains a global footprint, though substantially all assets and revenues are generated in Korea. The overseas network is a key channel for international banking and localized services.

Here's a look at the scale of the international presence, using the latest reported year-end figures:

Geographical Area Metric	Data Point	Date/Context
Total Offices in Countries	249 offices in 20 countries	As of December 31, 2024
Shinhan Bank Vietnam Network Size	54 branches and transaction offices nationwide	As of March 2025
Shinhan Bank Vietnam Net Profit	Up to USD 1,598 million	As of 2024
SHBA (Shinhan Bank America) Ownership	100%	Subsidiary Status

Proprietary Non-Financial Apps

Shinhan Financial Group Co., Ltd. uses non-financial apps to engage specific customer segments, deepening client relationships and supporting merchant-focused financial services. Ddangyo, the ultra-low-fee delivery app, is a prime example of this strategy in action.

The growth in Ddangyo's user base shows traction in this non-traditional channel:

• Ddangyo Monthly active users (MAU) tripled from about 1 million late 2024 to 3.5 million (early 2025 context).
• Hey Young Campus is a proprietary app supporting university life, featuring Mobile Student ID, Academic Administration, and Library Use functions for students at partner universities.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Segments

You're looking at the core groups Shinhan Financial Group Co., Ltd. (SHG) serves, which is the foundation of their entire operation. They structure their approach to cover everyone from the individual saver to the largest global fund manager. This segmentation is key to understanding where their KRW 454.3 trillion in total loans (as of 1H 2025) is deployed.

Here's a look at the scale across the main client types, based on the latest available figures:

Customer Segment Focus	Key Metric / Data Point	Value / Context
Mass-Market Retail (Deposits/Lending)	Total Deposits (Group-wide)	KRW 326.9 trillion
Mass-Market Retail (Lending)	Personal Loan ESG Portfolio (2024)	KRW 6.698 trillion
Large Corporations & Institutions	Corporate Loan ESG Portfolio (2024)	KRW 749 billion
SMEs & Small Business Owners	Blue-chip SME Loans (Q1 2025)	Drove growth in Won bank loans (up 0.4% vs. end of 2024)
Global Customers	Number of Countries with Operations	20 countries
Global Customers (Revenue Mix)	Revenue Generated in Korea	83.2%

The mass-market retail segment is the bedrock, supported by Shinhan Bank, which is Korea's second-largest bank by total assets as of December 31, 2024. Shinhan Card, a core part of this segment, is noted as Korea's largest credit card company by market share.

For the mass-market retail customers, the services cover the full spectrum:

• Deposits, withdrawals, and checking account services.
• Mortgage and home equity lending, plus retail lending.
• Credit card services, where fee income was impacted by marketing spend in Q1 2025.
• Variable insurance and annuity products via Shinhan Life Insurance.

When you look at large corporations and institutional investors, Shinhan Financial Group Co., Ltd. (SHG) uses its securities and investment banking arms to serve them. Shinhan Securities America, Inc. (SSA) specifically places services with Korean institutional investors and investment funds. The corporate banking side is substantial, with corporate loans totaling KRW 180 trillion (as of end of 2024).

Small and Medium-sized Enterprises (SMEs) are a clear focus area, especially for Shinhan Bank America (SHBA) in the U.S., which specializes in commercial loans to small business customers and is a preferred Small Business Administration (SBA) loan lender. Domestically, the growth in bank loans in the first quarter of 2025 was largely attributed to blue-chip SME loans.

The global customer base is served through an extensive footprint. As of the end of 2024, SHG had 249 offices across various regions, including the United States, Canada, the United Kingdom, and China. This global network supports international banking and services for clients operating outside of Korea, though the majority of revenue, 83.2%, still comes from Korean operations.

Finally, Shinhan Financial Group Co., Ltd. (SHG) is actively targeting younger demographics. While specific customer counts for platforms like Hey Young Campus aren't public, the Group's focus on digital innovation and customer experience in 2025 suggests these segments are important growth drivers. The Group's overall commitment to customer-centricity, reflected in their 2025 management slogan, applies to all segments, including the young generation.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Cost Structure

You're looking at the cost side of Shinhan Financial Group Co., Ltd. (SHG) as of late 2025, based on the latest reported figures from their 2024 and first-half 2025 disclosures. The cost structure is dominated by the sheer scale of their diversified operations.

The overall cost base for the group was substantial, with Operating Expenses for the fiscal year ending December 31, 2024, reported at $19.60B. This massive figure covers everything from running the physical branch network to funding the digital push.

Here's a breakdown of the most significant cost drivers we can quantify:

Funding Costs for Deposits and Wholesale Financing represent a core expense, directly tied to the interest paid on liabilities. For the first half of 2025 (1H2025), total Interest Expenses were reported at KRW 8,316.3 billion. This is a variable cost that shifts with market interest rates. The liability funding cost for the group in the second quarter of 2025 (2Q25) was 2.56%.

Credit Costs and Loan Loss Provisions are rising, reflecting economic uncertainty. For the first six months of 2025, Shinhan Financial Group recorded a Provision for credit loss of KRW 1,065 billion. This provision is set aside to cover potential future loan defaults. The underlying asset quality metrics warrant this caution, with the Non-Performing Loans (NPL) ratio at 0.69% and the Substandard & Below ratio at 0.84% as of 1H2025.

Personnel Expenses for a Large, Diversified Workforce are a fixed, major outlay, supporting the operations across banking, card, securities, and insurance subsidiaries. While a specific 2025 personnel expense figure isn't isolated in the latest summaries, the General and administrative expenses component in the FY2024 report was KRW 6,116 billion. Personnel costs are embedded within this and other operating line items, supporting the large workforce needed for a full-service financial conglomerate.

Significant Investment in Digital Transformation and IT Infrastructure is a strategic necessity, not just an operational cost. Chairman Jin Ok-dong has reaffirmed this as the long-term growth strategy, focusing on ERP banking and AI agents. While a precise internal IT spend figure for 2025 isn't public, the group's commitment is shown through strategic investments, such as Shinhan Securities' participation in funding technology companies driving digital transformation. This investment is aimed at future efficiency gains and customer experience enhancement.

Marketing and Customer Acquisition Spend is particularly high for competitive segments like credit card services, driven by Shinhan Card. This spend supports the consolidation into the 'Super SOL' super app, which aims to retain customers. Specific marketing spend figures are typically aggregated within the broader operating expenses.

Here is a summary of the most concrete cost figures available, noting the reporting periods:

Cost Component	Period	Amount	Notes
Total Operating Expenses	FY 2024 (Year End)	$19.60B	Sum of all operating expenses.
General and Administrative Expenses	FY 2024 (Year End)	KRW 6,116 billion	Component of total operating expenses.
Total Interest Expenses (Funding Costs)	1H 2025	KRW 8,316.3 billion	Covers deposits and debentures.
Provision for Credit Loss	1H 2025	KRW 1,065 billion	Direct cost related to loan asset quality.
Liability Funding Cost	2Q 2025 (Quarterly)	2.56%	Cost of funding liabilities.

The cost structure is clearly weighted towards funding the massive asset base through interest expenses and managing the risk embedded in the loan portfolio through provisions. The ongoing digital investment is a forward-looking cost designed to reduce future operational expenses.

You should track the trend in the Provision for credit loss against the growth in total loans, which stood at KRW 454.3 trillion in 1H2025.

• Digital Transformation: Focus on ERP banking and AI agents.
• Personnel Costs: Embedded within General and administrative expenses of KRW 6,116 billion (FY2024).
• Credit Costs: KRW 1,065 billion provisioned in 1H2025.
• Funding Costs: KRW 8,316.3 billion in Interest Expenses for 1H2025.
• Marketing Spend: Aggregated within overall operating budget.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Shinhan Financial Group Co., Ltd. (SHG) brings in money as of late 2025. It's a mix of traditional banking spreads and higher-margin service fees, just like you'd expect from a major financial holding company.

The bedrock of the revenue is definitely the Net Interest Income (NII) generated from its lending and securities portfolios. For the first half of 2025 ($\text{1H 2025}$), Shinhan Financial Group booked $\text{KRW 5,719 billion}$ from NII. This shows the sheer scale of their balance sheet operations, even with Net Interest Margin (NIM) pressures noted in the market.

Non-Interest Income is where you see the push for diversification, and honestly, it's showing some positive momentum after a slower start to the year. While Q1 2025 saw Non-interest income drop $6.3\%$ year-over-year, the momentum shifted significantly. By Q2 2025, non-interest income including fees jumped $\text{13.7\%}$ year-over-year to $\text{KRW 1,265.0 billion}$. For the first nine months of 2025, the total noninterest income spiked $\text{4.9\%}$ year-over-year to $\text{KRW 3.17 trillion}$. This growth is what management points to, driven by securities-related profits and, as the outline suggests, foreign exchange gains.

Here's a quick look at how the major income components stacked up based on the latest available semi-annual and year-to-date figures:

Revenue Component	Period	Amount (KRW)
Net Interest Income (NII)	1H 2025	5,719 billion
Non-Interest Income (Cumulative)	9M 2025	3.17 trillion
Shinhan Bank Net Income (Proxy)	Q1 2025	1,128.3 billion
Shinhan Card Net Income (Proxy)	Q1 2025	135.7 billion
Shinhan Life Net Income (Proxy)	Q1 2025	165.2 billion

Fees and commissions are a key part of that non-interest income story, coming from the various service lines. You're seeing activity across the board, even if some segments lagged early on. For instance, fee/commission income saw a quarter-over-quarter rise of $\text{12.1\%}$ in Q1 2025, showing underlying transactional strength in areas like brokerage, asset management, and Investment Banking (IB) services. Still, you have to watch the drivers; the Q1 year-over-year decline in overall non-interest income was attributed partly to lower securities fees and commissions.

For the credit card operations, primarily through Shinhan Card, revenue comes from a few distinct streams. These include merchant fees paid by establishments, interest charged on card loans and revolving services, and annual membership fees. It's worth noting that profits from card commissions were cited as a reason for the year-over-year dip in Q1 non-interest income, but the subsidiary itself still posted a solid Q1 2025 net income of $\text{KRW 135.7 billion}$.

Insurance premiums and investment income from Shinhan Life Insurance also feed into the total. Like other fee-related areas, insurance income saw a year-over-year decrease in Q1 2025. However, Shinhan Life Insurance contributed $\text{KRW 165.2 billion}$ in net income for that same first quarter. The group's strategy is clearly focused on growing these fee-based and insurance components to balance the core lending income.

• Net Interest Income: $\text{KRW 5,719 billion}$ ($\text{1H 2025}$).
• Non-Interest Income: $\text{KRW 3.17 trillion}$ ($\text{9M 2025}$ cumulative).
• Q1 2025 Fee/Commission Income: $\text{12.1\%}$ increase Quarter-over-Quarter.
• Q2 2025 Non-Interest Income (incl. fees): $\text{KRW 1,265.0 billion}$ year-over-year.
• Shinhan Life Q1 2025 Net Income: $\text{KRW 165.2 billion}$.

Finance: draft $\text{13-week}$ cash view by Friday.