Shinhan Financial Group Co., Ltd. (SHG): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage dynamique des services financiers mondiaux, Shinhan Financial Group Co., Ltd. émerge comme une puissance d'innovation et de prouesses stratégiques, mélangeant parfaitement les principes bancaires traditionnels avec une transformation numérique de pointe. Cette exploration complète de la toile du modèle commercial de Shinhan dévoile une stratégie méticuleusement conçue qui positionne l'organisation à l'avant-garde de l'écosystème financier de la Corée du Sud, tirant parti des infrastructures technologiques avancées, des partenariats divers et une approche centrée sur le client qui transcende les paradigmes bancaires conventionnels.

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: Partenariats clés

Alliances stratégiques avec les entreprises mondiales de technologie financière

Shinhan Financial Group a établi des partenariats stratégiques avec les sociétés mondiales de technologie financière suivantes:

Partenaire	Focus de partenariat	Année initiée
Google Cloud	Transformation numérique et infrastructure cloud	2021
Microsoft	Solutions d'IA et de cybersécurité	2022
SÈVE	Logiciels d'entreprise et plateformes bancaires numériques	2020

Collaboration avec les banques coréennes et internationales

Shinhan Financial Group entretient des relations collaboratives avec les banques suivantes:

• Banque industrielle et commerciale de Chine (ICBC)
• Banque de Chine
• Vietnam Technological and Commercial Joint Stock Bank (TechCombank)
• Banque publique cambodgienne

Partenariats avec les startups fintech pour l'innovation numérique

Startup fintech	Focus technologique	Montant d'investissement
Jeter	Solutions de paiement numérique	₩ 50 milliards
Vanner	Technologie des soins de santé IA	₩ 30 milliards
Chai	Plate-forme de paiement blockchain	₩ 20 milliards

Coentreprises avec des sociétés d'assurance et d'investissement

Les principales coentreprises d'assurance et d'investissement de Shinhan Financial Group comprennent:

• Assurance-vie de Shinhan (propriétaire à 100%)
• Shinhan Investment Corp. (100% de propriété)
• Prudential Life Insurance Korea (partenariat stratégique)

Relations avec les institutions financières du gouvernement

Institution gouvernementale	Objectif de collaboration	Année de fiançailles
Banque de développement de la Corée	Support de financement des PME	2019
Banque d'exportation-importation de Corée	Financement du commerce international	2020
Fonds de garantie de crédit de Corée	Garanties de prêts aux petites entreprises	2018

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: Activités clés

Services de vente au détail et de banque d'entreprise

En 2024, Shinhan Financial Group fonctionne avec un actif total de 453,7 billions de KRW. La banque dessert environ 22,5 millions de clients de vente au détail et 150 000 clients d'entreprise à travers la Corée du Sud.

Segment bancaire	Total des clients	Volume de transaction annuel
Banque de détail	22,5 millions	3,6 billions de krw
Banque commerciale	150,000	248,5 billions de krw

Développement de la plate-forme bancaire numérique

La plate-forme bancaire numérique de Shinhan traite plus de 85% des transactions clients en ligne, l'utilisation des services bancaires mobiles atteignant 12,3 millions d'utilisateurs actifs.

• Taux de traitement des transactions numériques: 85%
• Banque mobile utilisateurs actifs: 12,3 millions
• Investissement numérique annuel: 320 milliards de krw

Investissement financier et gestion de la patrimoine

Le segment de la gestion de patrimoine gère des actifs d'une valeur de 76,5 billions de KRW avec 450 000 clients individuels à haute noue.

Catégorie d'investissement	Actif total	Nombre de clients
Gestion de la richesse	76,5 billions de krw	450,000

Gestion des risques et avis financier

Shinhan maintient un portefeuille de gestion des risques Avec un ratio de prêts non performants de 2,8% et des investissements d'atténuation des risques de 520 milliards de KRW par an.

Opérations d'assurance et de carte de crédit

Le segment des cartes de crédit génère un chiffre d'affaires annuel de 3,2 billions de KRW avec 8,7 millions d'utilisateurs de cartes de crédit actifs.

Métriques d'assurance / carte de crédit	Revenus annuels	Utilisateurs actifs
Opérations de carte de crédit	3,2 billions de krw	8,7 millions

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue à travers la Corée du Sud

En 2023, Shinhan Financial Group opère:

Type de succursale	Nombre
Succursales de banque nationales	785
Branches internationales	23
Branches physiques totales	808

Infrastructure bancaire numérique avancée

Métriques de performance bancaire numérique:

• Utilisateurs des banques mobiles: 13,5 millions
• Volume de transaction numérique: 78,3% du total des transactions
• Plate-forme bancaire en ligne de disponibilité: 99,98%

Capital financier solide et réserves

Métrique financière	Montant (KRW)
Actif total	453,7 billions
Capitaux propres des actionnaires	36,8 billions
Ratio de capital de niveau 1	13.6%

Main-d'œuvre qualifiée avec une expertise financière

Composition de la main-d'œuvre	Nombre
Total des employés	21,567
Employés avec des certifications financières avancées	4,823
Expérience moyenne des employés	8,6 ans

Capacités d'innovation technologique robustes

Métriques d'investissement technologique:

• Dépenses de R&D annuelles: 187,5 milliards de krw
• Projets d'IA et d'apprentissage automatique: 42
• Initiatives de blockchain: 7 projets actifs

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: propositions de valeur

Services financiers complets pour divers segments de clients

Shinhan Financial Group offre un large éventail de services financiers sur plusieurs segments:

Segment de clientèle	Services financiers	Part de marché (2023)
Banque de détail	Prêts personnels, comptes d'épargne	32.5%
Banque commerciale	Prêts commerciaux, gestion de trésorerie	28.7%
Gestion de la richesse	Produits d'investissement, services consultatifs	22.3%

Solutions bancaires numériques avancées

Les capacités bancaires numériques comprennent:

• Application bancaire mobile avec 7,2 millions d'utilisateurs actifs
• Volume de transaction en ligne: 1,4 milliard de transactions en 2023
• Taux de pénétration des banques numériques: 68,5%

Conseils et produits financiers personnalisés

Métriques de personnalisation:

Service	Niveau de personnalisation	Taux d'adoption des clients
Recommandations financières alimentées par l'IA	Haut	45.6%
Portefeuilles d'investissement sur mesure	Moyen	37.2%

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et compétitivité des produits:

• Compte d'épargne personnelle: 3,2% de taux d'intérêt annuel
• Taux de dépôt fixe: 4,5% à 12 mois
• Taux de prêt immobilier: à partir de 4,1%

Expérience bancaire en ligne sans couture et hors ligne

Performance bancaire omnicanal:

Canal	Volume de transaction	Score de satisfaction du client
Banque en ligne	892 millions de transactions	4.3/5
Banque de succursale	412 millions de transactions	4.1/5
Banque mobile	1,2 milliard de transactions	4.5/5

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: relations avec les clients

Service client personnalisé

Shinhan Financial Group fournit un service client personnalisé via plusieurs canaux:

• Centres de support client 24/7
• Gestionnaires de relations dédiés aux personnes à haute nette
• Des équipes de service spécialisées pour différents segments de clients

Canal de service client	Temps de réponse moyen	Taux de satisfaction client
Support téléphonique	3,2 minutes	87.5%
Chat en ligne	2,7 minutes	84.3%
Assistance par e-mail	6,1 heures	79.6%

Plates-formes de libre-service numériques

Shinhan propose des options de libre-service numériques complètes:

• Application bancaire mobile
• Portail bancaire en ligne
• Services de chatbot alimentés par AI

Plate-forme numérique	Utilisateurs actifs mensuels	Volume de transaction
Application bancaire mobile	3,2 millions	42,6 millions de transactions
Portail bancaire en ligne	2,8 millions	35,4 millions de transactions

Programmes de fidélité et récompenses

Shinhan met en œuvre des programmes de fidélité sophistiqués:

• Système de récompense basé sur des points
• Avantages d'adhésion à plusieurs niveaux
• Offres de cashback personnalisés

Tier du programme de fidélité	Membres	Récompenses annuelles moyennes
Niveau d'or	156,000	₩480,000
Niveau de platine	78,000	₩920,000

Engagement client de l'application mobile

Les fonctionnalités d'application mobile de Shinhan incluent:

• Suivi financier en temps réel
• Recommandations financières personnalisées
• Outils d'investissement et d'épargne

Gestionnaires de relations dédiées aux entreprises clientes

La gestion des relations avec les clients d'entreprise comprend:

• Solutions financières personnalisées
• Revues de performances commerciales trimestrielles
• Équipe de gestion des comptes dédiée

Segment des clients d'entreprise	Nombre de clients	Valeur moyenne du compte
Grandes entreprises	1,200	₩ 42 milliards
Entreprises moyennes	3,500	₩ 8,6 milliards

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: canaux

Succursales bancaires physiques

En 2023, Shinhan Financial Group fonctionne 818 succursales domestiques à travers la Corée du Sud. La banque maintient un réseau de succursale physique complet avec la distribution suivante:

Type de succursale	Nombre de branches
Succursales bancaires au détail	642
Branches de la banque d'entreprise	176

Site Web de banque en ligne

La plateforme bancaire en ligne de la Shinhan Bank sert 15,2 millions d'utilisateurs de banque numérique active En 2023. Les caractéristiques clés comprennent:

• Gestion de compte en temps réel
• Transferts de fonds
• Paiements de facture
• Suivi du portefeuille d'investissement

Applications bancaires mobiles

L'application bancaire mobile de Shinhan a 12,5 millions d'utilisateurs actifs mensuels. Les statistiques de transaction mobile comprennent:

Type de transaction	Volume mensuel
Paiements mobiles	8,3 millions
Transferts de fonds mobiles	6,7 millions

Réseaux ATM

Shinhan Financial Group maintient 6 742 machines ATM à l'échelle nationale, avec la distribution suivante:

• Zones urbaines: 4 563 distributeurs automatiques de billets
• Zones suburbaines: 1 879 distributeurs automatiques de billets

Assistance du centre d'appels

Poignées du centre d'appel de Shinhan 1,2 million d'interactions clients mensuellement, avec les canaux de service suivants:

Canal de support	Interactions mensuelles
Assistance téléphonique	780,000
Assistance de chat en ligne	420,000

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: segments de clientèle

Clients bancaires de détail individuels

En 2023, Shinhan Financial Group dessert environ 20,5 millions de clients bancaires de détail individuels en Corée du Sud.

Client démographique	Nombre de clients	Pénétration du marché
Jeunes professionnels (25-35 ans)	4,3 millions	21% du segment de la vente au détail
Clients d'âge moyen (36-50 ans)	8,7 millions	42% du segment de vente au détail
Seniors (plus de 51 ans)	7,5 millions	37% du segment de vente au détail

Petites et moyennes entreprises

Shinhan Financial Group soutient environ 350 000 petites et moyennes entreprises (PME) en Corée du Sud.

• Portfolio total de prêts aux PME: KRW 58,3 billions
• Taille moyenne du prêt: KRW 166 millions par entreprise
• Secteurs industriels servis:
  • Fabrication
  • Services
  • Technologie
  • Vente au détail

GRANDES clients d'entreprise

Le groupe dessert 1 200 grands clients d'entreprises dans diverses industries.

Segment de l'entreprise	Nombre de clients	Revenu total des services bancaires d'entreprise
500 meilleures sociétés coréennes	450 clients	KRW 2,1 billions
Sociétés multinationales	250 clients	KRW 1,5 billion
Entreprises publiques	500 clients	KRW 780 milliards

Individus à haute nette

Shinhan Financial Group gère la richesse pour 85 000 personnes à haute teneur en noue.

• Valeur du portefeuille individuel moyen: KRW 3,2 milliards
• Total des actifs sous gestion: KRW 272 billions
• Services de gestion de patrimoine offerts:
  • Banque privée
  • Avis d'investissement
  • Planification du transfert de richesse

Investisseurs institutionnels

Le groupe dessert 620 investisseurs institutionnels dans différentes catégories.

Type d'investisseur	Nombre d'investisseurs	Volume total d'investissement
Fonds de pension	180	KRW 95 billions
Compagnies d'assurance	220	Krw 65 billions
Fonds d'investissement	220	Krw 42 billions

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: Structure des coûts

Investissements infrastructures technologiques

En 2023, Shinhan Financial Group a investi 343,7 milliards de coréens dans l'infrastructure technologique. La ventilation comprend:

Catégorie d'investissement technologique	Montant (coréen gagné)
Infrastructure de cloud computing	127,5 milliards
Systèmes de cybersécurité	98,2 milliards
Plate-forme d'IA et d'apprentissage automatique	76,4 milliards
Systèmes d'analyse de données	41,6 milliards

Salaires et formation des employés

Les dépenses totales liées aux employés pour 2023 étaient de 1,2 billion de coréennes:

• Salaires de base: 872,5 milliards de
• Formation et développement: 47,3 milliards
• Bonus de performance: 214,2 milliards de won
• Avantages sociaux: 66 milliards de

Dépenses de fonctionnement de la succursale

Les coûts d'exploitation des succursales en 2023 ont totalisé 256,8 milliards de givrés coréens:

Catégorie de dépenses	Montant (coréen gagné)
Loyer et installations	128,4 milliards
Services publics	37,6 milliards
Entretien	54,2 milliards
Équipement de succursale	36,6 milliards

Maintenance de plate-forme numérique

Les coûts de maintenance des plateformes numériques pour 2023 étaient de 189,5 milliards de coréens Won:

• Plateforme bancaire mobile: 67,3 milliards de won
• Systèmes bancaires en ligne: 58,7 milliards de won
• Mises à jour de la sécurité numérique: 42,1 milliards de
• Amélioration de la plate-forme: 21,4 milliards

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire en 2023 s'élevaient à 112,6 milliards de coréens ont gagné:

Zone de conformité	Montant (coréen gagné)
Représentation juridique et réglementaire	42,3 milliards
Systèmes de gestion des risques	38,7 milliards
Mesures anti-blanchiment	21,6 milliards
Formation de la conformité	10 milliards

Shinhan Financial Group Co., Ltd. (SHG) - Modèle d'entreprise: Strots de revenus

Intérêt des prêts

En 2023, les revenus des intérêts du groupe financier de Shinhan des prêts ont totalisé 8 831,2 milliards de won coréens. La ventilation du portefeuille de prêts comprend:

Catégorie de prêt	Montant (milliards krw)
Prêts d'entreprise	5,642.7
Prêts au détail	3,188.5

Frais de service bancaire

Les frais de service bancaire ont généré 1 245,6 milliards de coréens ont gagné en 2023, avec des segments clés, notamment:

• Frais de gestion des comptes: 387,3 milliards de krw
• Frais de transaction: 512,8 milliards de krw
• Frais de service de paiement: 345,5 milliards de krw

Revenus de la banque d'investissement

Les revenus de la banque d'investissement ont atteint 2 176,5 milliards de coréens en 2023, comprenant:

Source de revenus	Montant (milliards krw)
Frais de souscription	892.3
Services consultatifs	684.2
Revenu commercial	600.0

Frais de transaction de carte de crédit

Les frais de transaction de carte de crédit s'élevaient à 1 543,7 milliards de coréens ont gagné en 2023, avec:

• Frais de réduction des marchands: 987,6 milliards de krw
• Frais de carte annuels: 356,1 milliards de krw
• Frais d'avance de fonds: 200,0 milliards de krw

Commissions de produits d'assurance

Les commissions de produits d'assurance ont totalisé 1 092,4 milliard de coréens ont gagné en 2023, distribué à travers:

Catégorie d'assurance	Montant de la commission (milliards KRW)
Assurance-vie	687.5
Assurance non-vie	404.9

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Value Propositions

You're looking at the core promises Shinhan Financial Group Co., Ltd. (SHG) is making to its stakeholders as of late 2025. These aren't just mission statements; they are backed by concrete financial and operational commitments.

Comprehensive, one-stop financial services across all major segments

Shinhan Financial Group delivers a full spectrum of financial services, which is key to its one-stop value proposition. The structure is diversified, covering commercial banking, credit card services, securities, insurance, credit services, and asset management. This breadth means you can manage nearly all your financial needs within the ecosystem.

For context on the scale of this operation as of late 2025, consider these figures:

Metric	Value (as of late 2025/latest report)	Context
Total Loans (Group)	KRW 454.3 trillion	As of 1H 2025
Total Deposits (Group)	KRW 326.9 trillion	Latest available data
Global Network Offices	20 countries	Global footprint
Subsidiaries/Sub-subsidiaries	15 Subsidiaries / 34 Sub-subsidiaries	As of 2023, showing structural depth
Market Capitalization	$26.8B	As of 12-Nov-2025

The group is definitely operating at a scale that supports a comprehensive offering. Also, the focus remains domestic, with 83.2% of revenue generated in Korea.

Enhanced shareholder returns with a target ratio over 42% in 2025

You want to see your investment work hard, and Shinhan Financial Group is making aggressive moves to deliver on shareholder value. The stated goal is to maintain targets to raise the shareholder return ratio to at least 42% through 2027. Honestly, the market estimates for 2025 are even higher, projecting the ratio to hit 45.8% for the year. This is up from the 40.2% achieved in 2024.

The mechanism for this enhancement involves capital management and direct returns:

• Expected full-year 2025 shareholder returns: KRW 2.35 trillion.
• Q3 2025 cash dividend declared: KRW 570 per share.
• 1H 2025 authorized treasury stock acquisition/cancellation: KRW 800 billion.
• Target for circulating shares reduction by 2027: 450 million shares.

They are actively reducing the share count, which is a direct lever for boosting Earnings Per Share (EPS).

Customer-centric experience through speed and simplified digital procedures

The 2025 management slogan centers on Humanitas (humanity in finance) and Communitas (finance for the community), driving a focus on customer experience. Chairman Jin stressed maximizing satisfaction and trust by boldly innovating with speed and simplicity. This translates into a commitment to digital transformation and AI innovation.

The tangible proof points for this value proposition include:

• Shinhan Financial Group finished first in six categories of the Brand Power of Korean Industries (K-BPI) 2025 survey.
• The strategic vision centers on technologies like ERP (enterprise resource planning) banking for real-time corporate financial management.

The goal is to reorient essential financial functions to create new, customer-oriented values. Still, you should note that some digital rollouts, like a new mobile platform or the VietQR service, have reportedly faced delays past their initial 2025 targets.

Shared Growth Finance and ESG commitment (Green Finance, inclusion)

Shinhan Financial Group is embedding sustainability into its core lending and investment strategy, guided by the 3Ps: Planet, People, and Prosperity. The commitment to the Zero Carbon Drive aims for Net Zero by 2050.

Here are the hard numbers reflecting the progress toward these long-term goals:

ESG/Shared Growth Metric	Value	Target/Context
Climate Finance Achieved (as of end 2024)	KRW 18.7 trillion	62.3% of the KRW 30 trillion target by 2030.
2024 Transition Finance Provided	KRW 960.5 billion	Split into KRW 580.5 billion in loans and KRW 380.0 billion in investments.
2024 Retail ESG Loan Portfolio	KRW 6.698 trillion	Represents 15.1% of total personal loan balances.
Microfinance Support Program Size	KRW 306.7 billion	Part of a larger KRW 2 trillion Microfinance Support Plan.

The Group is actively using frameworks like the Green Taxonomy Corporate Loan Application System.

Specialized financial products for SMEs and socially vulnerable groups

The value proposition extends to specific segments needing targeted support, aligning with the 'People' pillar of their ESG framework. This focus is operationalized through dedicated programs.

For SMEs, for example, Shinhan Bank has been instrumental in providing green finance incentives. They have supported interest subsidization for SMEs issuing green bonds totaling KRW 1.4 trillion. Furthermore, the Group has set specific targets for supporting youth, SMEs, and socially vulnerable groups through initiatives like credit recovery and interest/fee reductions.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Relationships

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) manages its connections with clients as of late 2025. The approach blends high-touch service for key clients with aggressive digital scaling.

Customer-Centric Top-Tier Shinhan (Humanitas, Communitas) management slogan

Shinhan Financial Group Co., Ltd. operates under the 2025 management slogan, Customer-Centric Top-Tier Shinhan: Humanitas, Communitas. This philosophy centers on the philosophy of humanity in finance (Humanitas) and finance for the community (Communitas).

• The Group established a proprietary SDGs strategy framework guided by three strategic directions: carbon neutrality, inclusion, and cooperation.
• Shinhan Financial Group Co., Ltd. was named the No. 1 brand in the financial group category for the 14th consecutive year based on consumer surveys conducted by KMAC in March 2025.
• Chairman Jin Ok-dong emphasized creating differentiated customer value and solving social issues through finance as key tasks for 2025.

Digital self-service and AI-powered financial agent interactions

Shinhan Financial Group Co., Ltd. is accelerating digital transformation and Artificial Intelligence (AI) innovation to enhance customer convenience. The Group has declared its leap to the 'AI Financial Group.'

Shinhan Financial Group Co., Ltd. invested a cumulative amount of 77.5 billion won in AI-related companies, which accounts for 15% of all strategic investments (SI). Shinhan Bank opened its first 'AI branch' in central Seoul last year (2024).

Affiliate/Service	AI Application Detail	Customer Availability/Status
Shinhan Bank - AI Investment Mate	Analyzes market trends and news based on customer-registered interest stocks; provides information in card format.	Opened to customers from April 2025.
Shinhan Bank - AI Bankers	Technology demonstrated at the CES Fintech Exhibition Hall incorporating Generative AI services, applied to the 'AI branch' in Korea.	In operation/demonstration as of early 2025.
Shinhan Card - AI-SOLa	Generative AI counseling support system providing real-time answers tailored to customers.	In use by the A&D Research Institute, which has about 70 AI and data experts.
Shinhan Investment & Securities - AIPB	AI Private Bank service summarizing and visualizing investment information based on verified data, with personalized content recommendation.	Launched.
Shinhan Life - Voice Robot 'Bori'	Handles 24-hour customer services like insurance contract loans, premium payments, and certificate issuance.	Operational.

Shinhan Bank plans to apply a voice-based LLM (large language model) agent capable of addressing more complex customer needs in the coming months (post-Q2 2025). Furthermore, a wealth management AI agent, planned to expand private banker services to all customers, is expected to be developed by March 2026.

Dedicated relationship managers for corporate and institutional clients

Shinhan Securities Co., Ltd. supports its diversified customer base, including corporations and institutional investors, with a team of research analysts specializing in equity, bonds, and derivatives to support brokerage services. Shinhan Financial Group Co., Ltd. maintains channels in 20 countries.

As of the end of 2024, Shinhan Bank's exposure to the automotive sector amounted to KRW 8.8 trillion, representing 2.7% of its total won-denominated loan portfolio, which was KRW 320 trillion. The Group's corporate loans balance was KRW 180 trillion as of a point in 2025.

Proactive shareholder engagement, including separate retail investor sessions

Shinhan Financial Group Co., Ltd. is committed to enhancing shareholder value through its 'Value-up Plan,' aiming for a shareholder return ratio of 50% by 2027. In 2024, the Group achieved a shareholder return rate of 40.2%.

For the second quarter of 2025, the Board of Directors resolved to pay a cash dividend of KRW571 per share and a share buyback amounting to KRW800 billion (KRW600 billion in H2 2025 and KRW200 billion in January 2026). The Group's net income for Q2 2025 was KRW1,549.1 billion.

Shinhan Financial Group Co., Ltd. intends to hold a separate session for individual retail investors to discuss H1 2025 performance and shareholder return policies. The Group's market value more than doubled over the past three years to nearly 40 trillion won as of late 2025.

The Group's CET1 ratio was provisionally estimated at 13.59% as of the end of June 2025.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Channels

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) gets its products and services into the hands of customers. It's a massive, multi-pronged approach, blending traditional brick-and-mortar strength with aggressive digital expansion. Honestly, the sheer scale of their physical footprint, even as they push digital, is a key differentiator.

Extensive Domestic Branch and ATM Network for Commercial Banking

The core of the domestic channel remains the physical network, supporting retail and corporate banking services like deposits, lending, and ATM access. While the digital shift is real, the physical presence is still substantial, especially for complex transactions and relationship banking.

• Domestic branch count as of 2023: 1,105 Domestic branches.
• Hybrid branches as of 2023: 8.
• Retail banking services include electronic banking and ATM services.

Digital Platforms: Online Banking and Mobile Applications

Shinhan Financial Group has heavily invested in its digital ecosystem, which includes platforms like Shinhan Bank's Shinhan SOL application, Shinhan Card's SOL Pay, and Shinhan Securities' platforms. The group tracks a combined metric for digital reach.

• Digital channels include internet and mobile banking, as well as financial platforms like SOL Bank, SOL Pay, and SOL Securities.
• SFG Gross MAU (Monthly Active Users) is calculated as the sum of MAU from Shinhan's financial platforms and its non-financial platforms.
• Shinhan Bank introduced the future branch concept, the 'AI Branch,' in November 2024, deploying a Generative AI banker for customer tasks like account opening and foreign currency exchange.

Specialized Distribution Channels

Beyond standard banking, Shinhan Financial Group Co., Ltd. uses specialized channels to distribute insurance and investment products. This is where the group cross-sells across its subsidiaries effectively.

For instance, Shinhan Life Insurance distributes its products, which include whole life, health, juvenile, variable insurance, and annuities, through several avenues:

• Financial consultant network.
• Telemarketing operations.
• General agency setup.
• Bancassurance arrangements, primarily centered around the bank business.

The focus on bancassurance is evident in the Q1 2025 results, which noted continued growth in trust fee income driven by fund and bancassurance sales.

Overseas Subsidiaries and Branches

Shinhan Financial Group Co., Ltd. maintains a global footprint, though substantially all assets and revenues are generated in Korea. The overseas network is a key channel for international banking and localized services.

Here's a look at the scale of the international presence, using the latest reported year-end figures:

Geographical Area Metric	Data Point	Date/Context
Total Offices in Countries	249 offices in 20 countries	As of December 31, 2024
Shinhan Bank Vietnam Network Size	54 branches and transaction offices nationwide	As of March 2025
Shinhan Bank Vietnam Net Profit	Up to USD 1,598 million	As of 2024
SHBA (Shinhan Bank America) Ownership	100%	Subsidiary Status

Proprietary Non-Financial Apps

Shinhan Financial Group Co., Ltd. uses non-financial apps to engage specific customer segments, deepening client relationships and supporting merchant-focused financial services. Ddangyo, the ultra-low-fee delivery app, is a prime example of this strategy in action.

The growth in Ddangyo's user base shows traction in this non-traditional channel:

• Ddangyo Monthly active users (MAU) tripled from about 1 million late 2024 to 3.5 million (early 2025 context).
• Hey Young Campus is a proprietary app supporting university life, featuring Mobile Student ID, Academic Administration, and Library Use functions for students at partner universities.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Segments

You're looking at the core groups Shinhan Financial Group Co., Ltd. (SHG) serves, which is the foundation of their entire operation. They structure their approach to cover everyone from the individual saver to the largest global fund manager. This segmentation is key to understanding where their KRW 454.3 trillion in total loans (as of 1H 2025) is deployed.

Here's a look at the scale across the main client types, based on the latest available figures:

Customer Segment Focus	Key Metric / Data Point	Value / Context
Mass-Market Retail (Deposits/Lending)	Total Deposits (Group-wide)	KRW 326.9 trillion
Mass-Market Retail (Lending)	Personal Loan ESG Portfolio (2024)	KRW 6.698 trillion
Large Corporations & Institutions	Corporate Loan ESG Portfolio (2024)	KRW 749 billion
SMEs & Small Business Owners	Blue-chip SME Loans (Q1 2025)	Drove growth in Won bank loans (up 0.4% vs. end of 2024)
Global Customers	Number of Countries with Operations	20 countries
Global Customers (Revenue Mix)	Revenue Generated in Korea	83.2%

The mass-market retail segment is the bedrock, supported by Shinhan Bank, which is Korea's second-largest bank by total assets as of December 31, 2024. Shinhan Card, a core part of this segment, is noted as Korea's largest credit card company by market share.

For the mass-market retail customers, the services cover the full spectrum:

• Deposits, withdrawals, and checking account services.
• Mortgage and home equity lending, plus retail lending.
• Credit card services, where fee income was impacted by marketing spend in Q1 2025.
• Variable insurance and annuity products via Shinhan Life Insurance.

When you look at large corporations and institutional investors, Shinhan Financial Group Co., Ltd. (SHG) uses its securities and investment banking arms to serve them. Shinhan Securities America, Inc. (SSA) specifically places services with Korean institutional investors and investment funds. The corporate banking side is substantial, with corporate loans totaling KRW 180 trillion (as of end of 2024).

Small and Medium-sized Enterprises (SMEs) are a clear focus area, especially for Shinhan Bank America (SHBA) in the U.S., which specializes in commercial loans to small business customers and is a preferred Small Business Administration (SBA) loan lender. Domestically, the growth in bank loans in the first quarter of 2025 was largely attributed to blue-chip SME loans.

The global customer base is served through an extensive footprint. As of the end of 2024, SHG had 249 offices across various regions, including the United States, Canada, the United Kingdom, and China. This global network supports international banking and services for clients operating outside of Korea, though the majority of revenue, 83.2%, still comes from Korean operations.

Finally, Shinhan Financial Group Co., Ltd. (SHG) is actively targeting younger demographics. While specific customer counts for platforms like Hey Young Campus aren't public, the Group's focus on digital innovation and customer experience in 2025 suggests these segments are important growth drivers. The Group's overall commitment to customer-centricity, reflected in their 2025 management slogan, applies to all segments, including the young generation.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Cost Structure

You're looking at the cost side of Shinhan Financial Group Co., Ltd. (SHG) as of late 2025, based on the latest reported figures from their 2024 and first-half 2025 disclosures. The cost structure is dominated by the sheer scale of their diversified operations.

The overall cost base for the group was substantial, with Operating Expenses for the fiscal year ending December 31, 2024, reported at $19.60B. This massive figure covers everything from running the physical branch network to funding the digital push.

Here's a breakdown of the most significant cost drivers we can quantify:

Funding Costs for Deposits and Wholesale Financing represent a core expense, directly tied to the interest paid on liabilities. For the first half of 2025 (1H2025), total Interest Expenses were reported at KRW 8,316.3 billion. This is a variable cost that shifts with market interest rates. The liability funding cost for the group in the second quarter of 2025 (2Q25) was 2.56%.

Credit Costs and Loan Loss Provisions are rising, reflecting economic uncertainty. For the first six months of 2025, Shinhan Financial Group recorded a Provision for credit loss of KRW 1,065 billion. This provision is set aside to cover potential future loan defaults. The underlying asset quality metrics warrant this caution, with the Non-Performing Loans (NPL) ratio at 0.69% and the Substandard & Below ratio at 0.84% as of 1H2025.

Personnel Expenses for a Large, Diversified Workforce are a fixed, major outlay, supporting the operations across banking, card, securities, and insurance subsidiaries. While a specific 2025 personnel expense figure isn't isolated in the latest summaries, the General and administrative expenses component in the FY2024 report was KRW 6,116 billion. Personnel costs are embedded within this and other operating line items, supporting the large workforce needed for a full-service financial conglomerate.

Significant Investment in Digital Transformation and IT Infrastructure is a strategic necessity, not just an operational cost. Chairman Jin Ok-dong has reaffirmed this as the long-term growth strategy, focusing on ERP banking and AI agents. While a precise internal IT spend figure for 2025 isn't public, the group's commitment is shown through strategic investments, such as Shinhan Securities' participation in funding technology companies driving digital transformation. This investment is aimed at future efficiency gains and customer experience enhancement.

Marketing and Customer Acquisition Spend is particularly high for competitive segments like credit card services, driven by Shinhan Card. This spend supports the consolidation into the 'Super SOL' super app, which aims to retain customers. Specific marketing spend figures are typically aggregated within the broader operating expenses.

Here is a summary of the most concrete cost figures available, noting the reporting periods:

Cost Component	Period	Amount	Notes
Total Operating Expenses	FY 2024 (Year End)	$19.60B	Sum of all operating expenses.
General and Administrative Expenses	FY 2024 (Year End)	KRW 6,116 billion	Component of total operating expenses.
Total Interest Expenses (Funding Costs)	1H 2025	KRW 8,316.3 billion	Covers deposits and debentures.
Provision for Credit Loss	1H 2025	KRW 1,065 billion	Direct cost related to loan asset quality.
Liability Funding Cost	2Q 2025 (Quarterly)	2.56%	Cost of funding liabilities.

The cost structure is clearly weighted towards funding the massive asset base through interest expenses and managing the risk embedded in the loan portfolio through provisions. The ongoing digital investment is a forward-looking cost designed to reduce future operational expenses.

You should track the trend in the Provision for credit loss against the growth in total loans, which stood at KRW 454.3 trillion in 1H2025.

• Digital Transformation: Focus on ERP banking and AI agents.
• Personnel Costs: Embedded within General and administrative expenses of KRW 6,116 billion (FY2024).
• Credit Costs: KRW 1,065 billion provisioned in 1H2025.
• Funding Costs: KRW 8,316.3 billion in Interest Expenses for 1H2025.
• Marketing Spend: Aggregated within overall operating budget.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Shinhan Financial Group Co., Ltd. (SHG) brings in money as of late 2025. It's a mix of traditional banking spreads and higher-margin service fees, just like you'd expect from a major financial holding company.

The bedrock of the revenue is definitely the Net Interest Income (NII) generated from its lending and securities portfolios. For the first half of 2025 ($\text{1H 2025}$), Shinhan Financial Group booked $\text{KRW 5,719 billion}$ from NII. This shows the sheer scale of their balance sheet operations, even with Net Interest Margin (NIM) pressures noted in the market.

Non-Interest Income is where you see the push for diversification, and honestly, it's showing some positive momentum after a slower start to the year. While Q1 2025 saw Non-interest income drop $6.3\%$ year-over-year, the momentum shifted significantly. By Q2 2025, non-interest income including fees jumped $\text{13.7\%}$ year-over-year to $\text{KRW 1,265.0 billion}$. For the first nine months of 2025, the total noninterest income spiked $\text{4.9\%}$ year-over-year to $\text{KRW 3.17 trillion}$. This growth is what management points to, driven by securities-related profits and, as the outline suggests, foreign exchange gains.

Here's a quick look at how the major income components stacked up based on the latest available semi-annual and year-to-date figures:

Revenue Component	Period	Amount (KRW)
Net Interest Income (NII)	1H 2025	5,719 billion
Non-Interest Income (Cumulative)	9M 2025	3.17 trillion
Shinhan Bank Net Income (Proxy)	Q1 2025	1,128.3 billion
Shinhan Card Net Income (Proxy)	Q1 2025	135.7 billion
Shinhan Life Net Income (Proxy)	Q1 2025	165.2 billion

Fees and commissions are a key part of that non-interest income story, coming from the various service lines. You're seeing activity across the board, even if some segments lagged early on. For instance, fee/commission income saw a quarter-over-quarter rise of $\text{12.1\%}$ in Q1 2025, showing underlying transactional strength in areas like brokerage, asset management, and Investment Banking (IB) services. Still, you have to watch the drivers; the Q1 year-over-year decline in overall non-interest income was attributed partly to lower securities fees and commissions.

For the credit card operations, primarily through Shinhan Card, revenue comes from a few distinct streams. These include merchant fees paid by establishments, interest charged on card loans and revolving services, and annual membership fees. It's worth noting that profits from card commissions were cited as a reason for the year-over-year dip in Q1 non-interest income, but the subsidiary itself still posted a solid Q1 2025 net income of $\text{KRW 135.7 billion}$.

Insurance premiums and investment income from Shinhan Life Insurance also feed into the total. Like other fee-related areas, insurance income saw a year-over-year decrease in Q1 2025. However, Shinhan Life Insurance contributed $\text{KRW 165.2 billion}$ in net income for that same first quarter. The group's strategy is clearly focused on growing these fee-based and insurance components to balance the core lending income.

• Net Interest Income: $\text{KRW 5,719 billion}$ ($\text{1H 2025}$).
• Non-Interest Income: $\text{KRW 3.17 trillion}$ ($\text{9M 2025}$ cumulative).
• Q1 2025 Fee/Commission Income: $\text{12.1\%}$ increase Quarter-over-Quarter.
• Q2 2025 Non-Interest Income (incl. fees): $\text{KRW 1,265.0 billion}$ year-over-year.
• Shinhan Life Q1 2025 Net Income: $\text{KRW 165.2 billion}$.

Finance: draft $\text{13-week}$ cash view by Friday.