Shinhan Financial Group Co., Ltd. (SHG): Business Model Canvas

In der dynamischen Landschaft der globalen Finanzdienstleistungen entwickelt sich Shinhan Financial Group Co., Ltd. zu einem Kraftpaket für Innovation und strategisches Können, das traditionelle Bankprinzipien nahtlos mit modernster digitaler Transformation verbindet. Diese umfassende Untersuchung von Shinhans Business Model Canvas enthüllt eine sorgfältig ausgearbeitete Strategie, die das Unternehmen an die Spitze des südkoreanischen Finanzökosystems positioniert und dabei fortschrittliche technologische Infrastruktur, vielfältige Partnerschaften und einen kundenorientierten Ansatz nutzt, der über herkömmliche Bankparadigmen hinausgeht.

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Finanztechnologieunternehmen

Die Shinhan Financial Group hat strategische Partnerschaften mit den folgenden globalen Finanztechnologieunternehmen aufgebaut:

Partner	Partnerschaftsfokus	Jahr eingeleitet
Google Cloud	Digitale Transformation und Cloud-Infrastruktur	2021
Microsoft	KI- und Cybersicherheitslösungen	2022
SAP	Unternehmenssoftware und digitale Bankplattformen	2020

Zusammenarbeit mit koreanischen und internationalen Banken

Die Shinhan Financial Group unterhält Kooperationsbeziehungen mit folgenden Banken:

• Industrie- und Handelsbank von China (ICBC)
• Bank von China
• Vietnam Technological and Commercial Joint Stock Bank (Techcombank)
• Kambodschanische öffentliche Bank

Partnerschaften mit Fintech-Startups für digitale Innovation

Fintech-Startup	Technologiefokus	Investitionsbetrag
Werfen	Digitale Zahlungslösungen	50 Milliarden ₩
Vuno	KI-Technologie im Gesundheitswesen	30 Milliarden ₩
Chai	Blockchain-Zahlungsplattform	20 Milliarden ₩

Joint Ventures mit Versicherungs- und Investmentgesellschaften

Zu den wichtigsten Versicherungs- und Investment-Joint Ventures der Shinhan Financial Group gehören:

• Shinhan Lebensversicherung (100 % Eigentum)
• Shinhan Investment Corp. (100 % Eigentum)
• Prudential Life Insurance Korea (strategische Partnerschaft)

Beziehungen zu staatlichen Finanzinstituten

Regierungsinstitution	Zweck der Zusammenarbeit	Verlobungsjahr
Koreanische Entwicklungsbank	Unterstützung bei der Finanzierung von KMU	2019
Export-Import-Bank von Korea	Internationale Handelsfinanzierung	2020
Koreanischer Kreditgarantiefonds	Kreditgarantien für Kleinunternehmen	2018

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Hauptaktivitäten

Privat- und Firmenkundendienstleistungen

Im Jahr 2024 verfügt die Shinhan Financial Group über eine Bilanzsumme von 453,7 Billionen KRW. Die Bank betreut rund 22,5 Millionen Privatkunden und 150.000 Firmenkunden in ganz Südkorea.

Bankensegment	Gesamtzahl der Kunden	Jährliches Transaktionsvolumen
Privatkundengeschäft	22,5 Millionen	3,6 Billionen KRW
Firmenkundengeschäft	150,000	248,5 Billionen KRW

Entwicklung einer digitalen Banking-Plattform

Die digitale Banking-Plattform von Shinhan wickelt über 85 % der Kundentransaktionen online ab, wobei die mobile Banking-Nutzung 12,3 Millionen aktive Nutzer erreicht.

• Verarbeitungsrate digitaler Transaktionen: 85 %
• Aktive Mobile-Banking-Nutzer: 12,3 Millionen
• Jährliche digitale Investition: 320 Milliarden KRW

Finanzanlage und Vermögensverwaltung

Das Segment Vermögensverwaltung verwaltet Vermögenswerte im Wert von 76,5 Billionen KRW mit 450.000 vermögenden Privatkunden.

Anlagekategorie	Gesamtvermögen	Anzahl der Kunden
Vermögensverwaltung	76,5 Billionen KRW	450,000

Risikomanagement und Finanzberatung

Shinhan unterhält eine Risikomanagement-Portfolio mit einer Quote notleidender Kredite von 2,8 % und Risikominderungsinvestitionen von 520 Milliarden KRW pro Jahr.

Versicherungs- und Kreditkartengeschäfte

Das Kreditkartensegment generiert einen Jahresumsatz von 3,2 Billionen KRW mit 8,7 Millionen aktiven Kreditkartennutzern.

Versicherungs-/Kreditkartenkennzahlen	Jahresumsatz	Aktive Benutzer
Kreditkartenoperationen	3,2 Billionen KRW	8,7 Millionen

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Filialnetz in ganz Südkorea

Ab 2023 betreibt die Shinhan Financial Group:

Zweigtyp	Nummer
Inländische Bankfilialen	785
Internationale Niederlassungen	23
Gesamtzahl der physischen Zweige	808

Fortschrittliche digitale Banking-Infrastruktur

Leistungskennzahlen für das digitale Banking:

• Mobile-Banking-Nutzer: 13,5 Millionen
• Digitales Transaktionsvolumen: 78,3 % der gesamten Transaktionen
• Verfügbarkeit der Online-Banking-Plattform: 99,98 %

Starkes Finanzkapital und Reserven

Finanzkennzahl	Betrag (KRW)
Gesamtvermögen	453,7 Billionen
Eigenkapital	36,8 Billionen
Kernkapitalquote	13.6%

Qualifizierte Arbeitskräfte mit Finanzexpertise

Zusammensetzung der Belegschaft	Nummer
Gesamtzahl der Mitarbeiter	21,567
Mitarbeiter mit fortgeschrittenen Finanzzertifizierungen	4,823
Durchschnittliche Mitarbeitererfahrung	8,6 Jahre

Robuste technologische Innovationsfähigkeiten

Kennzahlen für Technologieinvestitionen:

• Jährliche F&E-Ausgaben: 187,5 Milliarden KRW
• KI- und maschinelle Lernprojekte: 42
• Blockchain-Initiativen: 7 aktive Projekte

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Wertversprechen

Umfassende Finanzdienstleistungen für unterschiedliche Kundensegmente

Die Shinhan Financial Group bietet eine breite Palette von Finanzdienstleistungen in mehreren Segmenten an:

Kundensegment	Finanzdienstleistungen	Marktanteil (2023)
Privatkundengeschäft	Privatkredite, Sparkonten	32.5%
Firmenkundengeschäft	Geschäftskredite, Cash Management	28.7%
Vermögensverwaltung	Anlageprodukte, Beratungsdienstleistungen	22.3%

Fortschrittliche digitale Banking-Lösungen

Zu den digitalen Banking-Funktionen gehören:

• Mobile-Banking-App mit 7,2 Millionen aktiven Nutzern
• Online-Transaktionsvolumen: 1,4 Milliarden Transaktionen im Jahr 2023
• Penetrationsrate des digitalen Bankings: 68,5 %

Personalisierte Finanzberatung und Produkte

Personalisierungsmetriken:

Service	Anpassungsebene	Kundenakzeptanzrate
KI-gestützte Finanzempfehlungen	Hoch	45.6%
Maßgeschneiderte Anlageportfolios	Mittel	37.2%

Wettbewerbsfähige Zinssätze und Finanzprodukte

Zinssätze und Produktwettbewerbsfähigkeit:

• Persönliches Sparkonto: 3,2 % jährlicher Zinssatz
• Festgeldsatz: 4,5 % für 12 Monate Laufzeit
• Zinssätze für Eigenheimdarlehen: Ab 4,1 %

Nahtloses Online- und Offline-Banking-Erlebnis

Leistung des Omnichannel-Bankings:

Kanal	Transaktionsvolumen	Kundenzufriedenheitswert
Online-Banking	892 Millionen Transaktionen	4.3/5
Filialbanking	412 Millionen Transaktionen	4.1/5
Mobiles Banking	1,2 Milliarden Transaktionen	4.5/5

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Die Shinhan Financial Group bietet personalisierten Kundenservice über mehrere Kanäle:

• 24/7-Kundendienstzentren
• Engagierte Kundenbetreuer für vermögende Privatpersonen
• Spezialisierte Serviceteams für unterschiedliche Kundensegmente

Kundendienstkanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Telefonsupport	3,2 Minuten	87.5%
Online-Chat	2,7 Minuten	84.3%
E-Mail-Support	6,1 Stunden	79.6%

Digitale Self-Service-Plattformen

Shinhan bietet umfassende digitale Self-Service-Optionen:

• Mobile-Banking-Anwendung
• Online-Banking-Portal
• KI-gestützte Chatbot-Dienste

Digitale Plattform	Monatlich aktive Benutzer	Transaktionsvolumen
Mobile-Banking-App	3,2 Millionen	42,6 Millionen Transaktionen
Online-Banking-Portal	2,8 Millionen	35,4 Millionen Transaktionen

Treueprogramme und Prämien

Shinhan implementiert ausgefeilte Treueprogramme:

• Punktebasiertes Belohnungssystem
• Gestaffelte Mitgliedschaftsvorteile
• Personalisierte Cashback-Angebote

Stufe des Treueprogramms	Mitglieder	Durchschnittliche jährliche Belohnungen
Goldstufe	156,000	₩480,000
Platin-Stufe	78,000	₩920,000

Kundenbindung für mobile Anwendungen

Zu den Funktionen der mobilen Anwendung von Shinhan gehören:

• Finanzielle Nachverfolgung in Echtzeit
• Personalisierte Finanzempfehlungen
• Anlage- und Spartools

Engagierte Kundenbetreuer für Firmenkunden

Das Management von Firmenkundenbeziehungen umfasst:

• Maßgeschneiderte Finanzlösungen
• Vierteljährliche Überprüfung der Unternehmensleistung
• Engagiertes Account-Management-Team

Firmenkundensegment	Anzahl der Kunden	Durchschnittlicher Kontowert
Große Unternehmen	1,200	42 Milliarden ₩
Mittlere Unternehmen	3,500	8,6 Milliarden ₩

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Kanäle

Physische Bankfilialen

Ab 2023 ist die Shinhan Financial Group tätig 818 inländische Filialen in ganz Südkorea. Die Bank unterhält ein flächendeckendes Filialnetz mit folgender Verteilung:

Zweigtyp	Anzahl der Filialen
Privatkundenfilialen	642
Firmenkundenfilialen	176

Online-Banking-Website

Die Online-Banking-Plattform der Shinhan Bank dient dazu 15,2 Millionen aktive Digital-Banking-Nutzer ab 2023. Zu den Hauptmerkmalen gehören:

• Kontoverwaltung in Echtzeit
• Geldtransfers
• Rechnungszahlungen
• Verfolgung des Anlageportfolios

Mobile-Banking-Anwendungen

Shinhans Mobile-Banking-App hat 12,5 Millionen monatlich aktive Benutzer. Zu den mobilen Transaktionsstatistiken gehören:

Transaktionstyp	Monatliches Volumen
Mobile Zahlungen	8,3 Millionen
Mobile Geldtransfers	6,7 Millionen

ATM-Netzwerke

Die Shinhan Financial Group behauptet 6.742 Geldautomaten bundesweit, mit folgender Verteilung:

• Städtische Gebiete: 4.563 Geldautomaten
• Vorstadtgebiete: 1.879 Geldautomaten

Callcenter-Unterstützung

Shinhans Callcenter kümmert sich darum 1,2 Millionen Kundeninteraktionen monatlich, mit folgenden Servicekanälen:

Support-Kanal	Monatliche Interaktionen
Telefonischer Support	780,000
Online-Chat-Unterstützung	420,000

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Kundensegmente

Privatkunden im Privatkundengeschäft

Im Jahr 2023 betreut die Shinhan Financial Group rund 20,5 Millionen private Privatkunden in Südkorea.

Kundendemografie	Anzahl der Kunden	Marktdurchdringung
Young Professionals (25-35 Jahre)	4,3 Millionen	21 % des Einzelhandelssegments
Kunden mittleren Alters (36–50 Jahre)	8,7 Millionen	42 % des Einzelhandelssegments
Senioren (51+ Jahre)	7,5 Millionen	37 % des Einzelhandelssegments

Kleine und mittlere Unternehmen

Die Shinhan Financial Group unterstützt rund 350.000 kleine und mittlere Unternehmen (KMU) in Südkorea.

• Gesamtes KMU-Kreditportfolio: 58,3 Billionen KRW
• Durchschnittliche Kredithöhe: 166 Mio. KRW pro Unternehmen
• Belieferte Branchen:
  • Herstellung
  • Dienstleistungen
  • Technologie
  • Einzelhandel

Große Firmenkunden

Die Gruppe betreut 1.200 große Firmenkunden aus verschiedenen Branchen.

Unternehmenssegment	Anzahl der Kunden	Gesamtertrag im Firmenkundengeschäft
Top 500 koreanische Unternehmen	450 Kunden	2,1 Billionen KRW
Multinationale Unternehmen	250 Kunden	1,5 Billionen KRW
Staatseigene Unternehmen	500 Kunden	780 Milliarden KRW

Vermögende Privatpersonen

Die Shinhan Financial Group verwaltet das Vermögen von 85.000 vermögenden Privatpersonen.

• Durchschnittlicher individueller Portfoliowert: 3,2 Milliarden KRW
• Gesamtes verwaltetes Vermögen: 272 Billionen KRW
• Angebotene Vermögensverwaltungsdienstleistungen:
  • Private Banking
  • Anlageberatung
  • Planung der Vermögensübertragung

Institutionelle Anleger

Die Gruppe betreut 620 institutionelle Anleger in verschiedenen Kategorien.

Anlegertyp	Anzahl der Investoren	Gesamtinvestitionsvolumen
Pensionskassen	180	95 Billionen KRW
Versicherungsunternehmen	220	65 Billionen KRW
Investmentfonds	220	42 Billionen KRW

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Kostenstruktur

Investitionen in die Technologieinfrastruktur

Im Jahr 2023 investierte die Shinhan Financial Group 343,7 Milliarden koreanische Won in die Technologieinfrastruktur. Die Aufschlüsselung umfasst:

Kategorie „Technologieinvestitionen“.	Betrag (koreanischer Won)
Cloud-Computing-Infrastruktur	127,5 Milliarden
Cybersicherheitssysteme	98,2 Milliarden
KI- und maschinelle Lernplattformen	76,4 Milliarden
Datenanalysesysteme	41,6 Milliarden

Gehälter und Schulungen der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2023 auf 1,2 Billionen koreanische Won:

• Grundgehälter: 872,5 Milliarden Won
• Schulung und Entwicklung: 47,3 Milliarden Won
• Leistungsprämien: 214,2 Milliarden Won
• Leistungen an Arbeitnehmer: 66 Milliarden Won

Betriebskosten der Filiale

Die Betriebskosten der Filiale beliefen sich im Jahr 2023 auf insgesamt 256,8 Milliarden koreanische Won:

Ausgabenkategorie	Betrag (koreanischer Won)
Miete und Ausstattung	128,4 Milliarden
Dienstprogramme	37,6 Milliarden
Wartung	54,2 Milliarden
Branchenausrüstung	36,6 Milliarden

Wartung der digitalen Plattform

Die Wartungskosten für die digitale Plattform beliefen sich im Jahr 2023 auf 189,5 Milliarden koreanische Won:

• Mobile-Banking-Plattform: 67,3 Milliarden Won
• Online-Banking-Systeme: 58,7 Milliarden Won
• Digitale Sicherheitsaktualisierungen: 42,1 Milliarden Won
• Plattformverbesserung: 21,4 Milliarden Won

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Ausgaben für die Einhaltung gesetzlicher Vorschriften beliefen sich im Jahr 2023 auf 112,6 Milliarden koreanische Won:

Compliance-Bereich	Betrag (koreanischer Won)
Rechtliche und regulatorische Berichterstattung	42,3 Milliarden
Risikomanagementsysteme	38,7 Milliarden
Maßnahmen zur Bekämpfung der Geldwäsche	21,6 Milliarden
Compliance-Schulung	10 Milliarden

Shinhan Financial Group Co., Ltd. (SHG) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen

Im Jahr 2023 beliefen sich die Zinserträge der Shinhan Financial Group aus Krediten auf insgesamt 8.831,2 Milliarden koreanische Won. Die Aufteilung des Kreditportfolios umfasst:

Kreditkategorie	Betrag (Milliarden KRW)
Unternehmenskredite	5,642.7
Privatkredite	3,188.5

Gebühren für Bankdienstleistungen

Die Bankdienstleistungsgebühren erwirtschafteten im Jahr 2023 1.245,6 Milliarden koreanische Won, zu den wichtigsten Segmenten gehören:

• Kontoführungsgebühren: 387,3 Milliarden KRW
• Transaktionsgebühren: 512,8 Milliarden KRW
• Gebühren für Zahlungsdienste: 345,5 Milliarden KRW

Erträge aus dem Investmentbanking

Die Einnahmen aus dem Investmentbanking erreichten im Jahr 2023 2.176,5 Milliarden koreanische Won, bestehend aus:

Einnahmequelle	Betrag (Milliarden KRW)
Zeichnungsgebühren	892.3
Beratungsdienste	684.2
Handelserträge	600.0

Gebühren für Kreditkartentransaktionen

Die Transaktionsgebühren für Kreditkarten beliefen sich im Jahr 2023 auf 1.543,7 Milliarden koreanische Won, mit:

• Händlerrabattgebühren: 987,6 Milliarden KRW
• Jährliche Kartengebühren: 356,1 Milliarden KRW
• Barvorschussgebühren: 200,0 Milliarden KRW

Provisionen für Versicherungsprodukte

Die Provisionen für Versicherungsprodukte beliefen sich im Jahr 2023 auf insgesamt 1.092,4 Milliarden koreanische Won, verteilt auf:

Versicherungskategorie	Provisionsbetrag (Milliarden KRW)
Lebensversicherung	687.5
Nichtlebensversicherung	404.9

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Value Propositions

You're looking at the core promises Shinhan Financial Group Co., Ltd. (SHG) is making to its stakeholders as of late 2025. These aren't just mission statements; they are backed by concrete financial and operational commitments.

Comprehensive, one-stop financial services across all major segments

Shinhan Financial Group delivers a full spectrum of financial services, which is key to its one-stop value proposition. The structure is diversified, covering commercial banking, credit card services, securities, insurance, credit services, and asset management. This breadth means you can manage nearly all your financial needs within the ecosystem.

For context on the scale of this operation as of late 2025, consider these figures:

Metric	Value (as of late 2025/latest report)	Context
Total Loans (Group)	KRW 454.3 trillion	As of 1H 2025
Total Deposits (Group)	KRW 326.9 trillion	Latest available data
Global Network Offices	20 countries	Global footprint
Subsidiaries/Sub-subsidiaries	15 Subsidiaries / 34 Sub-subsidiaries	As of 2023, showing structural depth
Market Capitalization	$26.8B	As of 12-Nov-2025

The group is definitely operating at a scale that supports a comprehensive offering. Also, the focus remains domestic, with 83.2% of revenue generated in Korea.

Enhanced shareholder returns with a target ratio over 42% in 2025

You want to see your investment work hard, and Shinhan Financial Group is making aggressive moves to deliver on shareholder value. The stated goal is to maintain targets to raise the shareholder return ratio to at least 42% through 2027. Honestly, the market estimates for 2025 are even higher, projecting the ratio to hit 45.8% for the year. This is up from the 40.2% achieved in 2024.

The mechanism for this enhancement involves capital management and direct returns:

• Expected full-year 2025 shareholder returns: KRW 2.35 trillion.
• Q3 2025 cash dividend declared: KRW 570 per share.
• 1H 2025 authorized treasury stock acquisition/cancellation: KRW 800 billion.
• Target for circulating shares reduction by 2027: 450 million shares.

They are actively reducing the share count, which is a direct lever for boosting Earnings Per Share (EPS).

Customer-centric experience through speed and simplified digital procedures

The 2025 management slogan centers on Humanitas (humanity in finance) and Communitas (finance for the community), driving a focus on customer experience. Chairman Jin stressed maximizing satisfaction and trust by boldly innovating with speed and simplicity. This translates into a commitment to digital transformation and AI innovation.

The tangible proof points for this value proposition include:

• Shinhan Financial Group finished first in six categories of the Brand Power of Korean Industries (K-BPI) 2025 survey.
• The strategic vision centers on technologies like ERP (enterprise resource planning) banking for real-time corporate financial management.

The goal is to reorient essential financial functions to create new, customer-oriented values. Still, you should note that some digital rollouts, like a new mobile platform or the VietQR service, have reportedly faced delays past their initial 2025 targets.

Shared Growth Finance and ESG commitment (Green Finance, inclusion)

Shinhan Financial Group is embedding sustainability into its core lending and investment strategy, guided by the 3Ps: Planet, People, and Prosperity. The commitment to the Zero Carbon Drive aims for Net Zero by 2050.

Here are the hard numbers reflecting the progress toward these long-term goals:

ESG/Shared Growth Metric	Value	Target/Context
Climate Finance Achieved (as of end 2024)	KRW 18.7 trillion	62.3% of the KRW 30 trillion target by 2030.
2024 Transition Finance Provided	KRW 960.5 billion	Split into KRW 580.5 billion in loans and KRW 380.0 billion in investments.
2024 Retail ESG Loan Portfolio	KRW 6.698 trillion	Represents 15.1% of total personal loan balances.
Microfinance Support Program Size	KRW 306.7 billion	Part of a larger KRW 2 trillion Microfinance Support Plan.

The Group is actively using frameworks like the Green Taxonomy Corporate Loan Application System.

Specialized financial products for SMEs and socially vulnerable groups

The value proposition extends to specific segments needing targeted support, aligning with the 'People' pillar of their ESG framework. This focus is operationalized through dedicated programs.

For SMEs, for example, Shinhan Bank has been instrumental in providing green finance incentives. They have supported interest subsidization for SMEs issuing green bonds totaling KRW 1.4 trillion. Furthermore, the Group has set specific targets for supporting youth, SMEs, and socially vulnerable groups through initiatives like credit recovery and interest/fee reductions.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Relationships

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) manages its connections with clients as of late 2025. The approach blends high-touch service for key clients with aggressive digital scaling.

Customer-Centric Top-Tier Shinhan (Humanitas, Communitas) management slogan

Shinhan Financial Group Co., Ltd. operates under the 2025 management slogan, Customer-Centric Top-Tier Shinhan: Humanitas, Communitas. This philosophy centers on the philosophy of humanity in finance (Humanitas) and finance for the community (Communitas).

• The Group established a proprietary SDGs strategy framework guided by three strategic directions: carbon neutrality, inclusion, and cooperation.
• Shinhan Financial Group Co., Ltd. was named the No. 1 brand in the financial group category for the 14th consecutive year based on consumer surveys conducted by KMAC in March 2025.
• Chairman Jin Ok-dong emphasized creating differentiated customer value and solving social issues through finance as key tasks for 2025.

Digital self-service and AI-powered financial agent interactions

Shinhan Financial Group Co., Ltd. is accelerating digital transformation and Artificial Intelligence (AI) innovation to enhance customer convenience. The Group has declared its leap to the 'AI Financial Group.'

Shinhan Financial Group Co., Ltd. invested a cumulative amount of 77.5 billion won in AI-related companies, which accounts for 15% of all strategic investments (SI). Shinhan Bank opened its first 'AI branch' in central Seoul last year (2024).

Affiliate/Service	AI Application Detail	Customer Availability/Status
Shinhan Bank - AI Investment Mate	Analyzes market trends and news based on customer-registered interest stocks; provides information in card format.	Opened to customers from April 2025.
Shinhan Bank - AI Bankers	Technology demonstrated at the CES Fintech Exhibition Hall incorporating Generative AI services, applied to the 'AI branch' in Korea.	In operation/demonstration as of early 2025.
Shinhan Card - AI-SOLa	Generative AI counseling support system providing real-time answers tailored to customers.	In use by the A&D Research Institute, which has about 70 AI and data experts.
Shinhan Investment & Securities - AIPB	AI Private Bank service summarizing and visualizing investment information based on verified data, with personalized content recommendation.	Launched.
Shinhan Life - Voice Robot 'Bori'	Handles 24-hour customer services like insurance contract loans, premium payments, and certificate issuance.	Operational.

Shinhan Bank plans to apply a voice-based LLM (large language model) agent capable of addressing more complex customer needs in the coming months (post-Q2 2025). Furthermore, a wealth management AI agent, planned to expand private banker services to all customers, is expected to be developed by March 2026.

Dedicated relationship managers for corporate and institutional clients

Shinhan Securities Co., Ltd. supports its diversified customer base, including corporations and institutional investors, with a team of research analysts specializing in equity, bonds, and derivatives to support brokerage services. Shinhan Financial Group Co., Ltd. maintains channels in 20 countries.

As of the end of 2024, Shinhan Bank's exposure to the automotive sector amounted to KRW 8.8 trillion, representing 2.7% of its total won-denominated loan portfolio, which was KRW 320 trillion. The Group's corporate loans balance was KRW 180 trillion as of a point in 2025.

Proactive shareholder engagement, including separate retail investor sessions

Shinhan Financial Group Co., Ltd. is committed to enhancing shareholder value through its 'Value-up Plan,' aiming for a shareholder return ratio of 50% by 2027. In 2024, the Group achieved a shareholder return rate of 40.2%.

For the second quarter of 2025, the Board of Directors resolved to pay a cash dividend of KRW571 per share and a share buyback amounting to KRW800 billion (KRW600 billion in H2 2025 and KRW200 billion in January 2026). The Group's net income for Q2 2025 was KRW1,549.1 billion.

Shinhan Financial Group Co., Ltd. intends to hold a separate session for individual retail investors to discuss H1 2025 performance and shareholder return policies. The Group's market value more than doubled over the past three years to nearly 40 trillion won as of late 2025.

The Group's CET1 ratio was provisionally estimated at 13.59% as of the end of June 2025.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Channels

You're looking at how Shinhan Financial Group Co., Ltd. (SHG) gets its products and services into the hands of customers. It's a massive, multi-pronged approach, blending traditional brick-and-mortar strength with aggressive digital expansion. Honestly, the sheer scale of their physical footprint, even as they push digital, is a key differentiator.

Extensive Domestic Branch and ATM Network for Commercial Banking

The core of the domestic channel remains the physical network, supporting retail and corporate banking services like deposits, lending, and ATM access. While the digital shift is real, the physical presence is still substantial, especially for complex transactions and relationship banking.

• Domestic branch count as of 2023: 1,105 Domestic branches.
• Hybrid branches as of 2023: 8.
• Retail banking services include electronic banking and ATM services.

Digital Platforms: Online Banking and Mobile Applications

Shinhan Financial Group has heavily invested in its digital ecosystem, which includes platforms like Shinhan Bank's Shinhan SOL application, Shinhan Card's SOL Pay, and Shinhan Securities' platforms. The group tracks a combined metric for digital reach.

• Digital channels include internet and mobile banking, as well as financial platforms like SOL Bank, SOL Pay, and SOL Securities.
• SFG Gross MAU (Monthly Active Users) is calculated as the sum of MAU from Shinhan's financial platforms and its non-financial platforms.
• Shinhan Bank introduced the future branch concept, the 'AI Branch,' in November 2024, deploying a Generative AI banker for customer tasks like account opening and foreign currency exchange.

Specialized Distribution Channels

Beyond standard banking, Shinhan Financial Group Co., Ltd. uses specialized channels to distribute insurance and investment products. This is where the group cross-sells across its subsidiaries effectively.

For instance, Shinhan Life Insurance distributes its products, which include whole life, health, juvenile, variable insurance, and annuities, through several avenues:

• Financial consultant network.
• Telemarketing operations.
• General agency setup.
• Bancassurance arrangements, primarily centered around the bank business.

The focus on bancassurance is evident in the Q1 2025 results, which noted continued growth in trust fee income driven by fund and bancassurance sales.

Overseas Subsidiaries and Branches

Shinhan Financial Group Co., Ltd. maintains a global footprint, though substantially all assets and revenues are generated in Korea. The overseas network is a key channel for international banking and localized services.

Here's a look at the scale of the international presence, using the latest reported year-end figures:

Geographical Area Metric	Data Point	Date/Context
Total Offices in Countries	249 offices in 20 countries	As of December 31, 2024
Shinhan Bank Vietnam Network Size	54 branches and transaction offices nationwide	As of March 2025
Shinhan Bank Vietnam Net Profit	Up to USD 1,598 million	As of 2024
SHBA (Shinhan Bank America) Ownership	100%	Subsidiary Status

Proprietary Non-Financial Apps

Shinhan Financial Group Co., Ltd. uses non-financial apps to engage specific customer segments, deepening client relationships and supporting merchant-focused financial services. Ddangyo, the ultra-low-fee delivery app, is a prime example of this strategy in action.

The growth in Ddangyo's user base shows traction in this non-traditional channel:

• Ddangyo Monthly active users (MAU) tripled from about 1 million late 2024 to 3.5 million (early 2025 context).
• Hey Young Campus is a proprietary app supporting university life, featuring Mobile Student ID, Academic Administration, and Library Use functions for students at partner universities.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Customer Segments

You're looking at the core groups Shinhan Financial Group Co., Ltd. (SHG) serves, which is the foundation of their entire operation. They structure their approach to cover everyone from the individual saver to the largest global fund manager. This segmentation is key to understanding where their KRW 454.3 trillion in total loans (as of 1H 2025) is deployed.

Here's a look at the scale across the main client types, based on the latest available figures:

Customer Segment Focus	Key Metric / Data Point	Value / Context
Mass-Market Retail (Deposits/Lending)	Total Deposits (Group-wide)	KRW 326.9 trillion
Mass-Market Retail (Lending)	Personal Loan ESG Portfolio (2024)	KRW 6.698 trillion
Large Corporations & Institutions	Corporate Loan ESG Portfolio (2024)	KRW 749 billion
SMEs & Small Business Owners	Blue-chip SME Loans (Q1 2025)	Drove growth in Won bank loans (up 0.4% vs. end of 2024)
Global Customers	Number of Countries with Operations	20 countries
Global Customers (Revenue Mix)	Revenue Generated in Korea	83.2%

The mass-market retail segment is the bedrock, supported by Shinhan Bank, which is Korea's second-largest bank by total assets as of December 31, 2024. Shinhan Card, a core part of this segment, is noted as Korea's largest credit card company by market share.

For the mass-market retail customers, the services cover the full spectrum:

• Deposits, withdrawals, and checking account services.
• Mortgage and home equity lending, plus retail lending.
• Credit card services, where fee income was impacted by marketing spend in Q1 2025.
• Variable insurance and annuity products via Shinhan Life Insurance.

When you look at large corporations and institutional investors, Shinhan Financial Group Co., Ltd. (SHG) uses its securities and investment banking arms to serve them. Shinhan Securities America, Inc. (SSA) specifically places services with Korean institutional investors and investment funds. The corporate banking side is substantial, with corporate loans totaling KRW 180 trillion (as of end of 2024).

Small and Medium-sized Enterprises (SMEs) are a clear focus area, especially for Shinhan Bank America (SHBA) in the U.S., which specializes in commercial loans to small business customers and is a preferred Small Business Administration (SBA) loan lender. Domestically, the growth in bank loans in the first quarter of 2025 was largely attributed to blue-chip SME loans.

The global customer base is served through an extensive footprint. As of the end of 2024, SHG had 249 offices across various regions, including the United States, Canada, the United Kingdom, and China. This global network supports international banking and services for clients operating outside of Korea, though the majority of revenue, 83.2%, still comes from Korean operations.

Finally, Shinhan Financial Group Co., Ltd. (SHG) is actively targeting younger demographics. While specific customer counts for platforms like Hey Young Campus aren't public, the Group's focus on digital innovation and customer experience in 2025 suggests these segments are important growth drivers. The Group's overall commitment to customer-centricity, reflected in their 2025 management slogan, applies to all segments, including the young generation.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Cost Structure

You're looking at the cost side of Shinhan Financial Group Co., Ltd. (SHG) as of late 2025, based on the latest reported figures from their 2024 and first-half 2025 disclosures. The cost structure is dominated by the sheer scale of their diversified operations.

The overall cost base for the group was substantial, with Operating Expenses for the fiscal year ending December 31, 2024, reported at $19.60B. This massive figure covers everything from running the physical branch network to funding the digital push.

Here's a breakdown of the most significant cost drivers we can quantify:

Funding Costs for Deposits and Wholesale Financing represent a core expense, directly tied to the interest paid on liabilities. For the first half of 2025 (1H2025), total Interest Expenses were reported at KRW 8,316.3 billion. This is a variable cost that shifts with market interest rates. The liability funding cost for the group in the second quarter of 2025 (2Q25) was 2.56%.

Credit Costs and Loan Loss Provisions are rising, reflecting economic uncertainty. For the first six months of 2025, Shinhan Financial Group recorded a Provision for credit loss of KRW 1,065 billion. This provision is set aside to cover potential future loan defaults. The underlying asset quality metrics warrant this caution, with the Non-Performing Loans (NPL) ratio at 0.69% and the Substandard & Below ratio at 0.84% as of 1H2025.

Personnel Expenses for a Large, Diversified Workforce are a fixed, major outlay, supporting the operations across banking, card, securities, and insurance subsidiaries. While a specific 2025 personnel expense figure isn't isolated in the latest summaries, the General and administrative expenses component in the FY2024 report was KRW 6,116 billion. Personnel costs are embedded within this and other operating line items, supporting the large workforce needed for a full-service financial conglomerate.

Significant Investment in Digital Transformation and IT Infrastructure is a strategic necessity, not just an operational cost. Chairman Jin Ok-dong has reaffirmed this as the long-term growth strategy, focusing on ERP banking and AI agents. While a precise internal IT spend figure for 2025 isn't public, the group's commitment is shown through strategic investments, such as Shinhan Securities' participation in funding technology companies driving digital transformation. This investment is aimed at future efficiency gains and customer experience enhancement.

Marketing and Customer Acquisition Spend is particularly high for competitive segments like credit card services, driven by Shinhan Card. This spend supports the consolidation into the 'Super SOL' super app, which aims to retain customers. Specific marketing spend figures are typically aggregated within the broader operating expenses.

Here is a summary of the most concrete cost figures available, noting the reporting periods:

Cost Component	Period	Amount	Notes
Total Operating Expenses	FY 2024 (Year End)	$19.60B	Sum of all operating expenses.
General and Administrative Expenses	FY 2024 (Year End)	KRW 6,116 billion	Component of total operating expenses.
Total Interest Expenses (Funding Costs)	1H 2025	KRW 8,316.3 billion	Covers deposits and debentures.
Provision for Credit Loss	1H 2025	KRW 1,065 billion	Direct cost related to loan asset quality.
Liability Funding Cost	2Q 2025 (Quarterly)	2.56%	Cost of funding liabilities.

The cost structure is clearly weighted towards funding the massive asset base through interest expenses and managing the risk embedded in the loan portfolio through provisions. The ongoing digital investment is a forward-looking cost designed to reduce future operational expenses.

You should track the trend in the Provision for credit loss against the growth in total loans, which stood at KRW 454.3 trillion in 1H2025.

• Digital Transformation: Focus on ERP banking and AI agents.
• Personnel Costs: Embedded within General and administrative expenses of KRW 6,116 billion (FY2024).
• Credit Costs: KRW 1,065 billion provisioned in 1H2025.
• Funding Costs: KRW 8,316.3 billion in Interest Expenses for 1H2025.
• Marketing Spend: Aggregated within overall operating budget.

Finance: draft 13-week cash view by Friday.

Shinhan Financial Group Co., Ltd. (SHG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Shinhan Financial Group Co., Ltd. (SHG) brings in money as of late 2025. It's a mix of traditional banking spreads and higher-margin service fees, just like you'd expect from a major financial holding company.

The bedrock of the revenue is definitely the Net Interest Income (NII) generated from its lending and securities portfolios. For the first half of 2025 ($\text{1H 2025}$), Shinhan Financial Group booked $\text{KRW 5,719 billion}$ from NII. This shows the sheer scale of their balance sheet operations, even with Net Interest Margin (NIM) pressures noted in the market.

Non-Interest Income is where you see the push for diversification, and honestly, it's showing some positive momentum after a slower start to the year. While Q1 2025 saw Non-interest income drop $6.3\%$ year-over-year, the momentum shifted significantly. By Q2 2025, non-interest income including fees jumped $\text{13.7\%}$ year-over-year to $\text{KRW 1,265.0 billion}$. For the first nine months of 2025, the total noninterest income spiked $\text{4.9\%}$ year-over-year to $\text{KRW 3.17 trillion}$. This growth is what management points to, driven by securities-related profits and, as the outline suggests, foreign exchange gains.

Here's a quick look at how the major income components stacked up based on the latest available semi-annual and year-to-date figures:

Revenue Component	Period	Amount (KRW)
Net Interest Income (NII)	1H 2025	5,719 billion
Non-Interest Income (Cumulative)	9M 2025	3.17 trillion
Shinhan Bank Net Income (Proxy)	Q1 2025	1,128.3 billion
Shinhan Card Net Income (Proxy)	Q1 2025	135.7 billion
Shinhan Life Net Income (Proxy)	Q1 2025	165.2 billion

Fees and commissions are a key part of that non-interest income story, coming from the various service lines. You're seeing activity across the board, even if some segments lagged early on. For instance, fee/commission income saw a quarter-over-quarter rise of $\text{12.1\%}$ in Q1 2025, showing underlying transactional strength in areas like brokerage, asset management, and Investment Banking (IB) services. Still, you have to watch the drivers; the Q1 year-over-year decline in overall non-interest income was attributed partly to lower securities fees and commissions.

For the credit card operations, primarily through Shinhan Card, revenue comes from a few distinct streams. These include merchant fees paid by establishments, interest charged on card loans and revolving services, and annual membership fees. It's worth noting that profits from card commissions were cited as a reason for the year-over-year dip in Q1 non-interest income, but the subsidiary itself still posted a solid Q1 2025 net income of $\text{KRW 135.7 billion}$.

Insurance premiums and investment income from Shinhan Life Insurance also feed into the total. Like other fee-related areas, insurance income saw a year-over-year decrease in Q1 2025. However, Shinhan Life Insurance contributed $\text{KRW 165.2 billion}$ in net income for that same first quarter. The group's strategy is clearly focused on growing these fee-based and insurance components to balance the core lending income.

• Net Interest Income: $\text{KRW 5,719 billion}$ ($\text{1H 2025}$).
• Non-Interest Income: $\text{KRW 3.17 trillion}$ ($\text{9M 2025}$ cumulative).
• Q1 2025 Fee/Commission Income: $\text{12.1\%}$ increase Quarter-over-Quarter.
• Q2 2025 Non-Interest Income (incl. fees): $\text{KRW 1,265.0 billion}$ year-over-year.
• Shinhan Life Q1 2025 Net Income: $\text{KRW 165.2 billion}$.

Finance: draft $\text{13-week}$ cash view by Friday.