La empresa Sherwin-Williams (SHW): Lienzo del modelo de negocio [Actualizado en enero de 2025]

Sumérgete en el mundo vibrante de Sherwin-Williams, una potencia de pintura y recubrimientos que transforma las superficies e industrias con su enfoque innovador para el color y la protección. Desde contratistas profesionales hasta entusiastas de bricolaje, este líder global ha creado meticulosamente un modelo de negocio que va mucho más allá de la simple producción de pintura, uniendo asociaciones estratégicas, tecnología de vanguardia y una comprensión integral de las necesidades de los clientes en diversos segmentos de mercado. Descubra cómo Sherwin-Williams ha pintado su camino hacia el éxito a través de un modelo de negocio sofisticado que combina la creatividad, la experiencia técnica y la innovación estratégica.

The Sherwin -Williams Company (SHW) - Modelo de negocios: asociaciones clave

Proveedores estratégicos de materias primas

Sherwin-Williams se asocia con proveedores clave de materias primas en la industria química:

Categoría de material	Valor de adquisición anual	Proveedores clave
Resinas	$ 412 millones	Dow Chemical, basf se
Pigmentos	$ 287 millones	Tronox Limited, Venator Materials
Solventes	$ 196 millones	Exxonmobil químico, capas químicas

Socios minoristas

Sherwin-Williams mantiene asociaciones minoristas estratégicas:

• Home Depot: más de 4,000 departamentos de pintura en la tienda
• Tiendas de pintura independientes: red de más de 1.200 minoristas locales
• Lowe's: cobertura de sociedad limitada

Manufactura de equipos y proveedores de tecnología

Las asociaciones de tecnología y equipo incluyen:

Tipo de asociación	Inversión anual	Socios clave
Equipo de fabricación	$ 78 millones	Nordson Corporation, Ika funciona
Tecnología de automatización	$ 45 millones	Siemens, Grupo ABB

Colaboraciones de investigación y desarrollo

Las asociaciones de I + D se centran en innovaciones de ingeniería química:

• Instituto de Tecnología de Massachusetts (MIT): subvención de investigación anual de $ 12 millones
• Universidad de California, Berkeley: tecnologías de recubrimiento sostenible
• Investigación corporativa de BASF: desarrollo de materiales avanzados

Red de logística y distribución global

Asociaciones de distribución que cubren los mercados internacionales:

Región	Socios logísticos	Volumen de distribución anual
América del norte	FedEx, UPS	126 millones de galones
Europa	DB Schenker, DHL	42 millones de galones
Asia-Pacífico	Maersk, CMA CGM	31 millones de galones

The Sherwin -Williams Company (SHW) - Modelo de negocio: actividades clave

Fabricación de pintura y recubrimientos

Capacidad de producción anual: 1.500 millones de galones de pintura y recubrimientos en 2023

Instalaciones de fabricación	Número	Ubicaciones globales
Plantas de fabricación totales	39	Estados Unidos, Canadá, México, Brasil, Reino Unido, China
Inversión de producción	$ 412 millones	Gasto de capital en 2023

Investigación e innovación de productos

Inversión de I + D: $ 194 millones en 2023

• 3.500 patentes activas
• 125 investigadores científicos e ingenieros
• 5 centros de investigación dedicados

Marketing global y desarrollo de marcas

Métrico de marketing	Valor
Gastos anuales de marketing	$ 336 millones
Presencia de marca global	Más de 60 países

Gestión de ventas y distribución

Red de distribución: 4,760 tiendas propiedad de la empresa

• América del Norte: 4.200 tiendas
• Internacional: 560 tiendas
• Volumen de ventas anual: $ 22.4 mil millones en 2023

Tecnología de color y servicios de consulta de diseño

Métrico de servicio	Detalles
Equipo de consulta de color	250 expertos en color dedicados
Herramientas de color digital	7 plataformas de selección de color patentadas

The Sherwin -Williams Company (SHW) - Modelo de negocios: recursos clave

Instalaciones de fabricación avanzadas en todo el mundo

Sherwin-Williams opera 141 instalaciones de fabricación a nivel mundial a partir de 2023, con una huella de fabricación total que abarca América del Norte, Europa y Asia. La red de fabricación global de la compañía cubre aproximadamente 4,4 millones de pies cuadrados de espacio de producción.

Región	Número de instalaciones de fabricación	Espacio de producción total
América del norte	98	3.2 millones de pies cuadrados
Europa	27	0.8 millones de pies cuadrados
Asia	16	0,4 millones de pies cuadrados

Capacidades de investigación de tecnología de color y pintura

La compañía invierte $ 330 millones anuales en investigación y desarrollo. Sus centros de investigación incluyen:

• Global Innovation Center en Cleveland, Ohio
• Centro de tecnología avanzada en Pittsburgh, Pensilvania
• Múltiples instalaciones de investigación regional en diferentes continentes

Reputación de marca en recubrimientos

Sherwin-Williams sostiene Liderazgo del mercado con una participación de mercado del 16,3% En el segmento de recubrimientos arquitectónicos. El valor de la marca de la compañía se estima en $ 12.4 mil millones en 2023.

Fuerza laboral hábil

Métrica de la fuerza laboral	2023 datos
Total de empleados	67,200
Empleados con títulos avanzados	4,800
I + D personal especializado	1,200

Plataformas de selección de color digital

Las plataformas digitales de la compañía incluyen:

• Colorsnap Visualizer (utilizado por 22 millones de usuarios únicos anualmente)
• Integración de software de diseño profesional
• Aplicación móvil con 5.6 millones de usuarios activos

The Sherwin -Williams Company (SHW) - Modelo de negocio: propuestas de valor

Soluciones de pintura y recubrimiento de alta calidad y recubrimiento

Sherwin-Williams ofrece productos de pintura con una calificación de durabilidad promedio de 15-20 años. Las líneas de productos incluyen:

• Duración Interior Interior Paint: $ 54.99 por galón
• SuperPaint Exterior acrílico Látex: $ 68.49 por galón
• Pintura de la casa exterior esmeralda: $ 89.99 por galón

Línea de productos	Gama de precios	Segmento de mercado
Soluciones de recubrimiento profesional	$ 45- $ 120 por galón	Comercial/industrial
Líneas de pintura residenciales	$ 35- $ 90 por galón	Propietarios de viviendas/bricolaje

Tecnología de color innovadora y experiencia en diseño

Cubres de tecnología de visualización de Colorsnap 95% de las plataformas de selección de color digital. Inversión anual de I + D: $ 253 millones en 2023.

Gama de productos integral

Las categorías de productos incluyen:

• Revestimiento arquitectónico
• Revestimiento industrial
• Revestimiento de rendimiento
• Marcas de consumo

Ofertas de productos sostenibles

Las líneas de productos ecológicas representan 28% de la cartera total de productos. Productos de bajo VOC: $ 412 millones en ingresos anuales.

Atención al cliente excepcional

Equipo de soporte técnico: 3.200 representantes profesionales. Calificación promedio de satisfacción del cliente: 4.6/5.

Canal de soporte	Interacciones anuales	Tiempo de respuesta
Soporte en línea	1.2 millones	Menos de 2 horas
Soporte telefónico	850,000	Menos de 15 minutos

The Sherwin -Williams Company (SHW) - Modelo de negocios: relaciones con los clientes

Servicios de atención al cliente profesional

Sherwin-Williams ofrece canales de atención al cliente dedicados con 4,248 tiendas propiedad de la compañía en América del Norte a partir de 2023. Su equipo de atención al cliente maneja aproximadamente 15.2 millones de interacciones profesionales y minoristas de clientes anualmente.

Canal de soporte	Volumen anual	Tiempo de respuesta promedio
Soporte telefónico	6.7 millones de interacciones	12 minutos
Soporte en línea	5.3 millones de interacciones	24 horas
Soporte en la tienda	3.2 millones de interacciones	Compromiso directo

Consulta de color y asistencia de diseño

Sherwin-Williams ofrece servicios de consulta de color de cortesía a través de 1.600 expertos en color capacitados en su red minorista. En 2023, realizaron aproximadamente 287,000 consultas de diseño profesional.

Herramientas de selección de color en línea y móvil

Las plataformas de selección de color digital incluyen:

• Colorsnap Visualizer (aplicación móvil con 12.6 millones de descargas)
• Herramienta de visualización de habitaciones en línea
• Simulador de pintura virtual

Programas de fidelización para contratistas profesionales

El programa de contratistas profesionales incluye:

Nivel de programa	Participantes anuales	Rango de descuento
Nivel de bronce	42,000 contratistas	5-7% de descuento
Nivel de plata	18,500 contratistas	8-12% de descuento
Nivel de oro	7,200 contratistas	13-15% de descuento

Capacitación técnica y recursos educativos

Sherwin-Williams proporciona recursos de capacitación integrales:

• Sesiones de capacitación anual: 42,000 participantes profesionales
• Módulos de capacitación en línea: 89,000 cursos completados
• Webinarios técnicos: 156 sesiones en 2023

Inversión total en plataformas de relación con el cliente en 2023: $ 47.3 millones

The Sherwin -Williams Company (SHW) - Modelo de negocios: canales

Ventas directas a contratistas profesionales

En 2023, Sherwin-Williams generó $ 22.86 mil millones en ventas netas, con una porción significativa de los canales de contratistas profesionales.

Segmento de canal	Volumen de ventas anual	Penetración del mercado
Ventas de contratistas profesionales	$ 8.4 mil millones	36.8% de los ingresos totales

• Representantes de ventas dedicados
• Gestión de cuentas de contratistas especializados
• Precios personalizados y programas de pedidos a granel

Asociaciones minoristas con tiendas de mejoras para el hogar

Las asociaciones con los principales minoristas contribuyen sustancialmente a la estrategia de distribución.

Socio minorista	Contribución de ventas	Duración de la asociación
El depósito de hogar	$ 3.2 mil millones	Más de 15 años
Lowe's	$ 2.7 mil millones	Más de 12 años

Tiendas de pintura propiedad de la compañía

A partir de 2023, Sherwin-Williams opera 4.712 tiendas propiedad de la compañía a nivel mundial.

Ubicación de la tienda	Número de tiendas	Ingresos anuales de la tienda
Estados Unidos	4,360	$ 12.5 mil millones
Internacional	352	$ 1.8 mil millones

Plataformas de comercio electrónico

Los canales de ventas digitales representan el 12.4% de los ingresos totales de la compañía en 2023.

• Sistema de pedido en línea patentado
• Aplicación móvil con herramientas de selección de productos
• Tecnología de visualización de color digital

Marketing digital e información sobre productos en línea

El presupuesto de marketing digital en 2023 fue de $ 186 millones.

Canal digital	Visitantes mensuales del sitio web	Seguidores de redes sociales
Sitio web de Sherwin-Williams	2.3 millones	N / A
Instagram	N / A	345,000

The Sherwin -Williams Company (SHW) - Modelo de negocios: segmentos de clientes

Pintores y contratistas profesionales

Representa aproximadamente el 40% de los ingresos totales de Sherwin-Williams, con un volumen de ventas anual de $ 6.2 mil millones en segmento profesional para 2023.

Características de segmento	Cuota de mercado	Gasto anual
Contratistas de pintura comercial	22%	$ 2.8 mil millones
Contratistas de pintura residencial	18%	$ 3.4 mil millones

Propietarios residenciales

Cuenta aproximadamente el 35% de los ingresos totales de la compañía, generando $ 5.4 mil millones en ventas durante 2023.

• Segmento del mercado de mejoras para el hogar de bricolaje
• Gasto promedio del cliente: $ 350- $ 750 por año
• Demografía principal: propietarios de viviendas de 35 a 55 años

Negocios comerciales e industriales

Representa el 15% de los ingresos de la compañía, con ventas anuales de $ 2.3 mil millones en 2023.

Segmento de la industria	Penetración del mercado	Ingresos anuales
Fabricación	6%	$ 900 millones
Gestión de instalaciones	5%	$ 750 millones
Infraestructura	4%	$ 650 millones

Firma de arquitectura y diseñadores

Contribuye al 7% a los ingresos totales, generando $ 1.1 mil millones en ventas para 2023.

• Segmento de mercado basado en especificaciones
• Valor promedio del proyecto: $ 75,000- $ 250,000
• Enfoque principal: proyectos comerciales e institucionales

Mercados de recubrimiento automotriz y marino

Genera el 3% de los ingresos de la compañía, con ventas anuales de $ 460 millones en 2023.

Segmento de mercado	Volumen de ventas	Índice de crecimiento
Recubrimientos automotrices	$ 310 millones	2.5%
Recubrimientos marinos	$ 150 millones	1.8%

The Sherwin -Williams Company (SHW) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

Gastos anuales de materia prima para 2023: $ 4.2 mil millones

Categoría de materia prima	Costo anual	Porcentaje de gastos totales de materia prima
Pigmentos	$ 1.26 mil millones	30%
Resinas	$ 1.05 mil millones	25%
Solventes	$ 840 millones	20%
Aditivos	$ 630 millones	15%
Materiales de embalaje	$ 420 millones	10%

Gastos de fabricación y producción

Costos de fabricación total para 2023: $ 2.8 mil millones

• Costos laborales: $ 980 millones
• Mantenimiento del equipo: $ 420 millones
• Consumo de energía: $ 350 millones
• Sobrecoss de la instalación: $ 560 millones
• Control de calidad: $ 210 millones

Inversiones de investigación y desarrollo

Gastos de I + D para 2023: $ 332 millones

Área de enfoque de I + D	Monto de la inversión
Nuevas tecnologías de pintura	$ 165 millones
Soluciones de recubrimiento sostenibles	$ 98 millones
Tecnologías de coincidencia de color digital	$ 69 millones

Operaciones de marketing y ventas

Gastos totales de marketing y ventas para 2023: $ 1.5 mil millones

• Publicidad y promociones: $ 450 millones
• Compensación de la fuerza de ventas: $ 375 millones
• Marketing digital: $ 225 millones
• Marketing de ferias y eventos: $ 150 millones
• Gestión de la relación con el cliente: $ 300 millones

Distribución global y logística

Costos totales de distribución y logística para 2023: $ 1.1 mil millones

Componente de logística	Costo anual
Transporte	$ 495 millones
Almacenamiento	$ 330 millones
Gestión de inventario	$ 165 millones
Envío internacional	$ 110 millones

The Sherwin -Williams Company (SHW) - Modelo de negocios: flujos de ingresos

Ventas de pintura arquitectónica

En 2023, Sherwin-Williams informó ingresos por ventas de pintura arquitectónica de $ 7.78 mil millones. Este segmento incluye:

• Ventas de pintura residencial
• Ventas de pintura comercial
• Productos de mercado de bricolaje

Categoría de productos	2023 ingresos	Cuota de mercado
Pintura residencial	$ 4.2 mil millones	38%
Pintura comercial	$ 3.58 mil millones	32%

Recubrimientos industriales y protectores

Los ingresos de los recubrimientos industriales en 2023 alcanzaron los $ 3.45 mil millones, con mercados clave que incluyen:

• Fabricación
• Construcción
• Proyectos de infraestructura

Segmento industrial	2023 ingresos
Revestimiento de fabricación	$ 1.87 mil millones
Recubrimientos protectores	$ 1.58 mil millones

Productos de renovación automotriz

El segmento de renovación automotriz generó $ 2.1 mil millones en ingresos para 2023, cubriendo:

• Reparación de colisiones
• Pintura automotriz profesional
• Mercado de accesorios automotrices

Recubrimientos de rendimiento para industrias especializadas

Los ingresos de recubrimientos de rendimiento especializados totalizaron $ 1.95 mil millones en 2023, que incluyen:

• Recubrimientos marinos
• Recubrimientos aeroespaciales
• Aplicaciones industriales especializadas

Servicios de consulta y diseño de color

Los servicios de consulta de color profesional generaron aproximadamente $ 250 millones en ingresos adicionales para 2023, que incluyen:

• Coincidencia de color digital
• Consultas del centro de diseño
• Servicios de diseño profesional

Flujo de ingresos	2023 Ingresos totales	Porcentaje de ventas totales
Ventas de pintura arquitectónica	$ 7.78 mil millones	42%
Revestimiento industrial	$ 3.45 mil millones	19%
Renovador automotriz	$ 2.1 mil millones	11%
Revestimiento de rendimiento	$ 1.95 mil millones	10%
Consulta de color	$ 250 millones	1%

The Sherwin-Williams Company (SHW) - Canvas Business Model: Value Propositions

Differentiated solutions that drive professional customer productivity.

For one work truck manufacturer, optimizing the finishing line with Sherwin-Williams expertise resulted in the potential to increase profit by more than $600,000 per month. This was achieved by increasing capacity from one unit per shift to a potential of four units per shift through process streamlining and product system switching.

Highest quality and durability in interior/exterior paints (J.D. Power 2025).

Product Category	J.D. Power 2025 Score (out of 1,000)	Ranking
Interior Paint	728	Highest
Exterior Paint	726	Highest
Exterior Stain	722	Second

Immediate product availability and technical expertise at company stores.

The Sherwin-Williams Paint Store ranked highest in the paint retailer segment with a score of 750 in the J.D. Power 2025 U.S. Paint Satisfaction Study. The Company-operated store chain includes more than 5,400 locations. Paint Stores Group net sales increased 2.3% in Q1 2025 and 5.1% in Q3 2025. Same-store sales for the Paint Stores Group increased 3.6% in the third quarter of 2025.

High-performance industrial and protective coatings for specialized uses.

The industrial coatings segment generated $6.27 billion in sales in 2024. The Performance Coatings Group (PCG) saw net sales rise 1.7% in Q3 2025, supported by packaging and auto-refinish coatings. Protective and marine coatings saw a high-single digit percentage increase in net sales in Q2 2025 and double-digit gains in Q3 2025. Packaging coatings achieved double-digit percentage growth for the full year 2024.

Color and design tools like the ColorSnap app for digital innovation.

• ColorSnap Visualizer for mobile integrates an augmented reality (AR) experience called Instant Paint.
• The app allows users to test any of the 1,500 available colors on walls in real time.
• The ColorSnap Precision technology is available in-store for fast, precise, custom color matching.

For the full year 2024, consolidated Net sales reached a record of $23.10 billion.

The Sherwin-Williams Company (SHW) - Canvas Business Model: Customer Relationships

You're looking at how The Sherwin-Williams Company keeps its diverse customer base-from the single-crew contractor to the global OEM-locked in. It's a multi-pronged approach, heavy on personal service where it matters most, and digital where efficiency is key. The core of this relationship strategy is definitely the Paint Stores Group (PSG), which operates a unique controlled-distribution model through 4,773 company-owned specialty paint stores across the USA, Canada, and the Caribbean as of December 31, 2024.

For the professional segment, which is the backbone of PSG, the relationship is high-touch. Store managers and field sales reps provide dedicated service. This focus paid off in Q2 2025, where net sales from stores open more than twelve calendar months increased 0.8%. Looking at Q1 2025, PSG sales overall increased 2.3%, and the segment margin improved 120 basis points year-over-year to 18.4%. Specific professional end markets showed strength, with residential repaint sales up a mid-single digit percentage in Q2 2025.

The Sherwin-Williams Company is definitely leaning into making the professional experience seamless. They offer specific programs to deepen these ties:

• PRO+ program for exclusive pricing.
• Flexible credit plans at 0% interest.
• Free, convenient delivery to the job site.
• Consistent preferential pricing across all stores.

The commitment to personalized, in-language support is clear through the El Aliado del PRO initiative. This program is designed to help Spanish-speaking professionals, offering expert advice in their language. They staff stores with experts to help in the customer's language, with reports indicating more than 6,000 Spanish-speaking experts available in stores. They even publish Pintor PRO, a bilingual magazine written for and about Latino contractors.

For the DIY and smaller professional customers, self-service digital tools are increasingly important. The company is actively executing a multi-year phased process to upgrade and harmonize its IT systems, which includes a broader digitization initiative. This digital push supports personalized communications, which they use to enhance satisfaction.

The relationship with industrial OEM clients, primarily served by the Performance Coatings Group (PCG), is consultative and long-term. PCG sells high-performance coatings to industrial customers in over 120 countries worldwide. While Q1 2025 saw a sales decline in PCG, partially due to an approximate 3% impact from unfavorable currency translation, the company's stated goal is to provide differentiated solutions that drive customer productivity and profitability. For context, PCG generated $6.27 billion in sales in 2024.

Here's a quick look at how the core customer-facing segments performed, using the latest available figures:

Metric	Segment/Group	Value	Period
Net Sales	Consolidated (Reported)	$6.36 billion	Q3 2025
Same-Store Sales Growth	Paint Stores Group (PSG)	0.8%	Q2 2025
Segment Margin	Paint Stores Group (PSG)	18.4%	Q1 2025
Net Sales	Performance Coatings Group (PCG)	Effectively flat	Q2 2025
Full Year Guidance (Adjusted EPS)	Company-wide	Range of $11.25 to $11.45 per share	Full Year 2025

The company's overall focus remains on deepening these relationships, as management stated they continue to make investments confident they will deepen existing customer relationships and capture incremental share. Finance: draft 13-week cash view by Friday.

The Sherwin-Williams Company (SHW) - Canvas Business Model: Channels

You're looking at the pathways The Sherwin-Williams Company uses to get its products to market as of late 2025. It's a multi-pronged approach, balancing direct control with broad retail access.

Company-owned stores (Paint Stores Group) for professional customers represent the core distribution engine. As of the last reported quarter in 2025, the total number of stores and branches stood at 5,369.00, an increase from 5,344.00 the prior quarter. For the full year 2024, this group generated $13.19 billion in revenue, accounting for 46.35% of the consolidated net sales of $23.10 billion. In the third quarter of 2025, net sales from stores open more than twelve calendar months increased by 3.6%. For the first quarter of 2025, net sales for the Paint Stores Group reached $2.94 billion, a 2.3% increase year-over-year.

Third-party retailers and home centers (Consumer Brands Group) serve the do-it-yourself (DIY) market and other retail channels. This group faced headwinds in early 2025; for instance, Q1 2025 net sales were reported at $762.2 million, a 6% decline from Q1 2024. In Q3 2025, revenue for the Consumer Brands Group was $770.1 million, down from $790.5 million the prior year. In fiscal year 2024, this segment generated $8.41 billion in revenue, representing 29.56% of the total.

The direct sales force for Performance Coatings Group (industrial/OEM) focuses on highly-engineered solutions globally. This group's channel is direct to industrial customers in markets like construction, packaging, and transportation across over 120 countries. While Q1 2025 net sales for the Performance Coatings Group decreased by 4.8%, the segment was effectively flat in Q2 2025. In fiscal year 2024, the Global Finishes Group, which aligns with this segment, recorded $6.85 billion in revenue, or 24.09% of the total.

E-commerce platforms and the ColorSnap mobile application support both professional and consumer selection processes. The ColorSnap Visualizer app allows users to test any of the company's 1,500 colors on walls in real time using augmented reality (AR) via the Instant Paint feature. The ColorSnap Match device, available in-store, works with a smartphone to scan a color from any surface and match it to the closest paint color. The app also includes a Paint Calculator feature.

Distribution centers supporting the global supply chain are essential for moving product from manufacturing to the various sales channels. The company operates with global headquarters in Cleveland, Ohio, and serves customers in over 120 countries.

Here's a quick look at the segment revenue performance based on the latest available figures:

Segment/Group	Reported Period	Net Sales/Revenue Amount	Year-over-Year Change
Paint Stores Group (PSG) - Same Store Sales	Q3 2025	N/A	3.6% increase
Paint Stores Group (PSG) - GAAP Revenue	Q2 2025	$3.70 billion	2.3% increase
Consumer Brands Group (CBG) - Revenue	Q3 2025	$770.1 million	Decline from $790.5 million
Consumer Brands Group (CBG) - Net Sales	Q1 2025	$762.2 million	6.0% decrease
Consolidated Net Sales (TTM)	Ending September 30, 2025	$23.276 billion	0.96% increase

The digital tools help streamline the specification journey for both pros and homeowners:

• ColorSnap Visualizer offers real-time AR visualization of 1,500 colors.
• ColorSnap Match device provides low-cost mobile color scanning.
• The company plans to open 80-100 North America Paint Stores in 2025.
• In Q1 2025, the company opened 18 new stores in the Paint Stores Group segment.

Finance: draft 13-week cash view by Friday.

The Sherwin-Williams Company (SHW) - Canvas Business Model: Customer Segments

You're looking at how The Sherwin-Williams Company structures its approach to its buyers, which is fundamentally organized around its three main operating segments. Honestly, the data clearly shows a heavy reliance on the professional trade, but the other segments are crucial for overall scale and diversification.

The core focus is definitely on the professional side, served overwhelmingly through the Paint Stores Group (PSG). This segment captures the Professional Architectural Painting Contractors, the Residential Repaint market, and the New Residential home builders. For example, in Q2 2025, residential repaint sales grew at a mid-single digit rate, showing continued strength from prior growth investments, even in a down market. Also, protective and marine coatings, part of this group, grew by a high-single digit percentage for the fourth consecutive quarter in Q2 2025. This group generated $13.19 billion in revenue in fiscal year 2024, representing 46.35% of total revenue.

The Industrial and OEM customers are primarily served by the Performance Coatings Group (PCG), also known as the Global Finishes Group. This group handles specialized needs like Automotive, Packaging, and Marine applications outside the PSG's scope. While the overall PCG saw a 4.8% sales decline in Q1 2025, the Packaging sub-segment showed resilience, growing by a double digit percentage in Q2 2025. In fiscal year 2024, this group brought in $6.85 billion, or 24.09% of the total revenue.

The Do-It-Yourself (DIY) homeowners segment is captured within the Consumer Brands Group (CBG), which sells through retail partners and dealers. This segment faced headwinds; its net sales decreased by 6.0% in Q1 2025 due to persistent softness in North American DIY demand. Still, the median household income (HHI) of the captured market across the company has been rising, hitting $74.5K as of August 2024.

The relative importance of these customer groups, based on the latest full-year segment revenue data, looks like this:

Customer Segment Grouping	Primary SHW Operating Segment	FY 2024 Revenue (Approximate)	FY 2024 Revenue Share	Key 2025 Performance Indicator (Latest Available)
Professional Architectural Painting Contractors, New Home Builders, Commercial Property Managers	Paint Stores Group (PSG)	$13.19 B	45.08% to 46.35%	PSG Sales up 2.3% in Q1 2025; Residential Repaint up mid-single digits in Q2 2025.
Industrial and OEM customers (Automotive, Packaging, Marine, Wood)	Performance Coatings Group (PCG) / Global Finishes Group (GFG)	$6.85 B	24.09% to 25.12%	Packaging sales up by a double digit percentage in Q2 2025.
Do-It-Yourself (DIY) homeowners (via retail partners)	Consumer Brands Group (CBG)	$8.41 B	29.56%	CBG Sales down 6.0% in Q1 2025 due to soft DIY demand.

The company's strategy in 2025, despite choppy demand, was to maintain discipline while focusing on where the money is made. Management reaffirmed its full-year 2025 guidance for consolidated net sales to be up a low-single digit percentage compared to 2024.

You can see the focus on the professional segment by looking at the store count and service level. The Sherwin-Williams Company had 4,773 company-owned specialty paint stores as of December 31, 2024, which exclusively serve the professional trade with branded products.

The company also caters to specific needs within these groups, which you see reflected in the segment performance:

• Professional Contractors: Strong performance in residential repaint and protective/marine coatings.
• Industrial/OEM: Packaging is a key growth driver, offsetting softness elsewhere.
• DIY Homeowners: Facing North American softness, but the brand is succeeding at drawing higher-income customers.
• Commercial Property Managers: Results were noted as under pressure in Q2 2025 due to delayed capital expenditure spending.

The Sherwin-Williams Company (SHW) - Canvas Business Model: Cost Structure

You're looking at the cost side of The Sherwin-Williams Company's operations as of late 2025. It's a structure heavily influenced by input prices, a massive physical footprint, and ongoing strategic realignment.

The cost structure is dominated by several key areas. Raw material procurement remains a critical, volatile component. Back in January 2025, The Sherwin-Williams Company was anticipating a low single-digit percentage increase in raw material costs for the full year, alongside tariff impacts. This pressure on input costs, which include titanium dioxide ($\text{TiO}_2$), industrial resins, and solvents, directly impacts the Cost of Goods Sold, though the company has been focused on gross margin expansion through pricing discipline.

Selling, General, and Administrative (SG&A) expenses are extensive, reflecting the scale of the controlled store network and corporate overhead. For the second quarter of 2025, SG&A costs grew 9% to $2.01 billion. This increase was attributed to a combination of factors:

• A broader restructuring initiative related to softer demand.
• Sooner than anticipated building-related costs, such as those for the new global headquarters and R&D buildings.
• Heightened growth investment in the Paint Stores Group to capitalize on competitive opportunities.

Management maintained guidance for the full year 2025 that SG&A will increase by a low single-digit percentage.

Operating costs for the large, controlled store network are embedded within SG&A and other operating expenses, driven by employee-related costs and the ongoing expansion. The company opened 38 net new stores year-to-date as of the Q2 2025 earnings release.

To manage costs amid choppy demand, The Sherwin-Williams Company has made significant adjustments to its investment and restructuring plans for 2025. Capital expenditures (CapEx) were actively reduced. The company cut its planned spending by $170 million, bringing the total CapEx for 2025 down to $730 million. This figure includes an expected $115 million investment in new facilities for the year.

Furthermore, restructuring expenses were accelerated and increased. The full-year target for restructuring initiatives was more than doubled to approximately $105 million, or $0.32 per share, for the full year 2025. These actions are expected to generate annual savings of approximately $80 million.

Here's a quick look at some of the key cost-related financial figures reported or guided for 2025:

Cost Component	Specific Amount/Rate	Period/Context
Total Capital Expenditures (CapEx)	$730 million	Full Year 2025 Guidance (Reduced)
Restructuring Expenses Target	$105 million (or $0.32 per share)	Full Year 2025 Target
SG&A Expenses	$2.01 billion	Q2 2025 Actual
SG&A Growth Rate	9% increase	Q2 2025 Year-over-Year
Non-Operating Costs Headwind	Approximately $75 million	Q2 2025 Actual
Expected Annual Restructuring Savings	Approximately $80 million	From 2025 Restructuring Actions

To be fair, the reported restructuring charge in Q2 2025 was $0.18 per share, and Q1 2025 saw $0.06 per share, meaning the year-to-date impact before the full $105 million target was set or fully realized was already substantial.

The Sherwin-Williams Company (SHW) - Canvas Business Model: Revenue Streams

You're looking at the core ways The Sherwin-Williams Company brings in money, which is heavily weighted toward its direct-to-professional channel. The revenue streams are segmented clearly across the three main operating groups, reflecting where the company focuses its sales efforts.

The overall revenue generation for The Sherwin-Williams Company is structured around these three primary sources, as represented in the Business Model Canvas:

• Sales from Paint Stores Group (PSG), representing 57% of total sales.
• Sales from Performance Coatings Group (PCG), representing 29% of total sales.
• Sales from Consumer Brands Group (CBG), representing 14% of total sales.

For the second quarter of 2025, the absolute revenue figures from these segments give you a clearer picture of the scale. The Paint Stores Group generated $3.70 billion in net sales for the quarter, a 2.3% increase year-over-year. This growth was fueled by selling price increases and strength in professional end markets like protective and marine coatings, which saw high-single-digit growth.

The Performance Coatings Group reported net sales of $1.80 billion in Q2 2025, which was flat overall compared to the prior year. Still, specific areas within PCG showed strength, with packaging and coil coatings delivering double-digit growth, offsetting declines elsewhere. The Consumer Brands Group, however, saw a decrease in net sales, reporting $809.40 million in Q2 2025, down 4.1%, driven by soft DIY demand in North America and unfavorable foreign currency translation.

Pricing actions are a key lever in driving revenue, especially in the largest segment. You see revenue from selling price increases contributing to the top line; for instance, in Q2 2025, the Paint Stores Group saw its growth supported by pricing actions. Management commentary in late 2025 indicated expectations for revenue from selling price increases to be in the mid-single digits in PSG for that period.

Here's a quick look at the Q2 2025 segment revenue snapshot:

Segment	Q2 2025 Net Sales (USD)	Approximate % of Total Sales (as per BMC outline)
Paint Stores Group (PSG)	$3.70 billion	57%
Performance Coatings Group (PCG)	$1.80 billion	29%
Consumer Brands Group (CBG)	$809.40 million	14%

Looking ahead, the financial outlook for the full year 2025 reflects the challenging demand environment. The company narrowed its full-year guidance for adjusted diluted EPS to a range of $11.25 to $11.45 per share. This compares to an actual of $11.33 per share in 2024.

Other financial data points relevant to the revenue stream execution include:

• Consolidated Net sales for Q2 2025 increased 0.7% to $6.31 billion.
• The company returned $1.27 billion to shareholders in Q2 2025 through dividends and share repurchases.
• Adjusted EBITDA margin for Q3 2025 expanded 60 basis points to 21.4%.