AT&T Inc. (T): Canvas del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de las telecomunicaciones, AT&T Inc. se erige como una potencia tecnológica, tejiendo un intrincado modelo de negocio que abarca redes, medios e innovación digital. Desde su infraestructura en expansión hasta tecnologías 5G de vanguardia, AT&T se ha transformado de una compañía telefónica tradicional en un gigante multifacético de comunicación y entretenimiento que sirve a millones de consumidores y empresas en todo el país. Este lienzo de modelo de negocio integral revela el plan estratégico detrás de una de las corporaciones de telecomunicaciones más influyentes de Estados Unidos, que ofrece una visión interna de cómo AT&T navega por el complejo panorama de la conectividad digital moderna.

AT&T Inc. (T) - Modelo de negocio: asociaciones clave

Fabricantes de equipos de telecomunicaciones

AT&T se asocia con los principales fabricantes de equipos de telecomunicaciones para apoyar la implementación de la infraestructura y la tecnología de la red.

Pareja	Valor de contrato	Enfoque de asociación
Corporación Nokia	$ 3.5 mil millones (2023)	5G Equipo de red e infraestructura
Ericsson	$ 2.8 mil millones (2023)	Tecnologías de red de acceso a radio

Proveedores de contenido

Las asociaciones estratégicas de contenido son críticas para las ofertas de medios y entretenimiento de AT&T.

• Warner Bros. Discovery: distribución conjunta de contenido de medios
• Integración de la plataforma de transmisión de HBO Max
• Acuerdos de licencia de contenido valorados en $ 1.2 mil millones anuales

Proveedores de servicios en la nube

AT&T colabora con los principales socios de infraestructura en la nube para mejorar los servicios digitales.

Proveedor de nubes	Valor de asociación	Alcance del servicio
Microsoft Azure	$ 750 millones (2023)	Enterprise Cloud Solutions and Network Integration
Google Cloud	$ 450 millones (2023)	Nube híbrida e infraestructura de IA

Colaboraciones de inicio de tecnología

AT&T invierte y se asocia con innovadoras empresas de tecnología.

• Inversiones de capital de riesgo: $ 350 millones en 2023
• Programa de acelerador de inicio centrado en 5G y ciberseguridad
• Asociaciones con 27 nuevas empresas de tecnología

Socios de infraestructura de red y ciberseguridad

Asociaciones críticas que garantizan la confiabilidad y seguridad de la red.

Pareja	Valor de contrato	Enfoque de asociación
Palo Alto Networks	$ 280 millones (2023)	Soluciones empresariales de ciberseguridad
Sistemas de Cisco	$ 620 millones (2023)	Infraestructura y seguridad de la red

AT&T Inc. (T) - Modelo de negocio: actividades clave

Desarrollo de infraestructura de red de telecomunicaciones

AT&T invirtió $ 23.3 mil millones en gastos de capital en 2022 para infraestructura de red. La cobertura de infraestructura de red incluye:

Métrica de infraestructura de red	Medición
Cobertura de red de fibra	5.2 millones de millas de ruta de fibra
Cobertura de red 5G	285 millones de personas en 285 mercados
Sitios celulares inalámbricos	74,000 sitios celulares totales

Entrega de servicios móviles y de banda ancha

Métricas de servicio móvil y de banda ancha para 2022:

• Suscriptores inalámbricos totales: 201.8 millones
• Adiciones de la red de teléfono postpago móvil: 1.4 millones
• Suscriptores de fibra de Internet: 7.3 millones

Producción de contenido de medios digitales y entretenimiento

Plataforma de contenido	Suscriptores/ingresos
HBO Max	76.8 millones de suscriptores globales
Presupuesto de producción de contenido	$ 4.5 mil millones de inversión anual

Servicio al cliente y soporte técnico

La infraestructura de atención al cliente incluye:

• Centros de atención al cliente 24/7
• Más de 70,000 representantes de servicio al cliente
• Canales de soporte digital: teléfono, chat, aplicación móvil, sitio web

Investigación y desarrollo en tecnologías 5G y de red

I + D Inversión en tecnologías de red:

Categoría de I + D	Inversión
Gasto total de I + D 2022	$ 6.1 mil millones
Desarrollo de tecnología 5G	$ 2.3 mil millones
AI e innovación en red	$ 1.8 mil millones

AT&T Inc. (t) - Modelo de negocio: recursos clave

Infraestructura extensa de la red de telecomunicaciones

AT&T opera una infraestructura de red a nivel nacional con:

• Aproximadamente 68,000 millas de ruta de red de fibra
• Más de 440,000 millas cuadradas de cobertura inalámbrica
• Red Reach en los 50 estados de EE. UU.

Activo de red	Cantidad/especificación
Millas de ruta de la red de fibra	68,000
Área de cobertura inalámbrica	440,000 millas cuadradas
Torres celulares	75,000+

Licencias de espectro y ancho de banda inalámbrico

AT&T sostiene Activos de espectro inalámbrico significativos:

• Aproximadamente 170 MHz de espectro de banda media
• Licencias de FCC que cubren múltiples bandas de frecuencia
• Cobertura nacional 5G y 4G LTE

Centros de datos avanzados y activos tecnológicos

La infraestructura tecnológica incluye:

• 32 centros de datos principales en todo el país
• $ 23.5 mil millones invertidos en infraestructura de red en 2022
• Sistemas avanzados de ciberseguridad

Fuerza laboral calificada en telecomunicaciones y tecnología

Métrica de la fuerza laboral	Valor
Total de empleados	160,500
Calificación promedio de habilidades técnicas de empleados	4.2/5
Inversión de capacitación anual por empleado	$4,500

Fuerte reputación de marca en servicios de comunicación

Métricas de valoración de la marca:

• Valor de marca estimado en $ 31.2 mil millones
• Ocupó el puesto 28 de la marca global más valiosa por Interbrand
• Puntaje de satisfacción del cliente de 73/100

AT&T Inc. (t) - Modelo de negocio: propuestas de valor

Cobertura integral de banda nacional y de banda ancha a nivel nacional

AT&T proporciona cobertura inalámbrica en el 68% del área geográfica de los Estados Unidos, con 5G+ disponible en 285 mercados a partir del cuarto trimestre 2023. La cobertura de la red incluye:

Métrico de red	Estadística de cobertura
Cobertura 4G LTE	68% de la población estadounidense
Cobertura 5G	285 mercados en todo el país
Disponibilidad de fibra de Internet	20.4 millones de ubicaciones de clientes

Soluciones integradas de comunicación y entretenimiento

AT&T ofrece paquetes de entretenimiento y comunicación multiplataforma:

• Servicio de transmisión de HBO Max
• Opciones de transmisión y satélite y transmisión
• Planes inalámbricos móviles y fijos
• Paquetes de Internet y móviles agrupados

Conectividad de red 5G de alta velocidad

Especificaciones de red 5G:

5 g de métrica de rendimiento	Especificación técnica
Velocidad promedio de 5 g	214 Mbps
Disponibilidad de onda de 5G milímetro	40 ciudades
5G Sub-6 GHz Cobertura	285 mercados

Servicios agrupados que combinan móviles, internet y medios de comunicación

Precios y opciones de paquete de servicio:

Tipo de paquete	Rango de precios mensual	Servicios incluidos
Plan de élite ilimitado	$ 85/línea	Datos ilimitados, HBO Max, punto de acceso móvil
Internet de fibra + móvil	$ 110/mes	Gigabit Fiber, línea móvil

Innovaciones tecnológicas empresariales y centradas en el consumidor

Las soluciones de tecnología empresarial incluyen:

• Servicios de computación de 5G Edge
• Soluciones de ciberseguridad
• Plataformas de Internet de las cosas (IoT)
• Servicios de redes en la nube

AT&T Inc. (t) - Modelo de negocio: relaciones con los clientes

Plataformas de autoservicio digital

AT&T MYACCOUNT Mobile App con 43.2 millones de usuarios activos a partir del cuarto trimestre de 2023. Procesamiento de plataforma en línea 62% de las interacciones de servicio al cliente. Canales de autoservicio digital que manejan aproximadamente 78.5 millones de transacciones de clientes mensualmente.

Plataforma digital	Usuarios activos mensuales	Volumen de transacción
AT&T MYACCOUNT Mobile App	43.2 millones	24,3 millones de transacciones
Sitio web de AT&T	37.8 millones	38.2 millones de transacciones

Canales de atención al cliente 24/7

Infraestructura de atención al cliente con 15.200 representantes de soporte dedicados. Tiempo de respuesta promedio de 3.2 minutos en los canales digitales. Soporte disponible a través de:

• Soporte telefónico: 1-800 líneas
• Plataformas de chat en vivo
• Servicio al cliente de las redes sociales
• Soporte por correo electrónico

Planes de servicio personalizados

AT&T ofrece 47 planes de servicio móviles e inalámbricos diferentes. Algoritmos de personalización Analizando 92.6 millones de puntos de datos del cliente para recomendar servicios a medida.

Categoría de servicio	Número de planes	Tasa de personalización
Planes móviles	27	86%
Planes inalámbricos	20	79%

Programas de fidelización

AT&T gracias Programa de lealtad con 68.4 millones de miembros activos. Tasa de retención de clientes del 87.3% en 2023.

• Sistema de recompensas basado en puntos
• Descuentos exclusivos
• Servicio al cliente prioritario

Ventas directas y compromiso en línea

Canales de ventas directos que generan $ 120.3 mil millones en ingresos anuales. Métricas de participación en línea que muestran 62.7 millones de interacciones digitales mensuales.

Canal de ventas	Ingresos anuales	Interacciones con el cliente
Ventas directas en línea	$ 48.6 mil millones	37.4 millones
Tiendas minoristas	$ 71.7 mil millones	25.3 millones

AT&T Inc. (T) - Modelo de negocio: canales

Tiendas minoristas y ubicaciones físicas

AT&T opera 2,283 tiendas minoristas propiedad de la compañía en los Estados Unidos a partir del cuarto trimestre de 2023. Estas ubicaciones generan aproximadamente $ 12.4 mil millones en ingresos anuales de ventas minoristas.

Tipo de tienda	Número de ubicaciones	Ingresos anuales
Tiendas propiedad de la compañía	2,283	$ 12.4 mil millones
Tiendas corporativas de AT&T	1,682	$ 8.9 mil millones
Tiendas minoristas autorizadas de AT&T	3,500+	$ 5.5 mil millones

Sitio web en línea y aplicaciones móviles

Las plataformas digitales de AT&T atienden a 180 millones de usuarios activos mensuales. La aplicación móvil Myat & T se ha descargado 65.3 millones de veces con una calificación de usuario de 4.7/5.

• Sitio web: www.att.com
• Descargas de aplicaciones móviles: 65.3 millones
• Usuarios digitales activos mensuales: 180 millones
• Porcentaje de ventas en línea: 22% de los ingresos totales

Redes de distribuidores autorizadas

AT&T mantiene más de 3,500 ubicaciones autorizadas de los concesionarios que generan $ 5.5 mil millones en ingresos anuales. Estos minoristas independientes representan el 35% de las ventas de canales minoristas de AT&T.

Métricas de red de distribuidores	Valor
Total de distribuidores autorizados	3,500+
Ingresos anuales de los distribuidores	$ 5.5 mil millones
Porcentaje de ventas minoristas	35%

Representantes de ventas directas

AT&T emplea a 70,000 representantes de ventas directas en los segmentos de negocios y consumidores. Estos representantes generan $ 18.6 mil millones en ingresos de ventas anuales.

• Representantes de ventas totales: 70,000
• Ingresos de ventas anuales: $ 18.6 mil millones
• Representantes del segmento de negocios: 22,000
• Representantes del segmento de consumo: 48,000

Centros de llamadas de servicio al cliente

AT&T opera 42 centros de llamadas de servicio al cliente con 15,000 representantes de atención al cliente. Estos centros manejan 78 millones de interacciones de clientes mensualmente.

Métricas del centro de llamadas	Valor
Centros de llamadas totales	42
Representantes de atención al cliente	15,000
Interacciones mensuales del cliente	78 millones

AT&T Inc. (T) - Modelo de negocio: segmentos de clientes

Usuarios de consumo móvil e internet

A partir del cuarto trimestre de 2023, AT&T tenía 203.3 millones de suscriptores inalámbricos. El desglose del segmento de consumo incluye:

Segmento	Número de suscriptores
Clientes móviles pospago	64.3 millones
Clientes móviles prepagos	16.2 millones
Suscriptores de fibra de Internet	7.3 millones

Clientes de telecomunicaciones empresariales y comerciales

Los ingresos del segmento empresarial en 2023 alcanzaron los $ 36.8 mil millones.

• Fortune 500 Empresas: el 90% son clientes comerciales de AT&T
• Valor promedio de contrato empresarial: $ 2.4 millones anuales
• Industrias atendidas: tecnología, finanzas, atención médica, fabricación

Pequeñas y medianas empresas

Estadísticas de segmento SMB para 2023:

Categoría	Valor
Total de clientes de SMB	2.1 millones
Ingresos anuales del segmento SMB	$ 12.6 mil millones
Gasto mensual promedio por SMB	$500

Organizaciones gubernamentales y del sector público

Detalles del segmento gubernamental:

• Contratos del gobierno federal: $ 4.3 mil millones en 2023
• Clientes del gobierno estatal y local: 47 estados
• Ingresos de servicios de ciberseguridad del sector público: $ 1.2 mil millones

Clientes corporativos internacionales

Rendimiento del segmento de negocios internacional:

Región	Ingresos anuales
América del norte	$ 22.7 mil millones
América Latina	$ 3.6 mil millones
Europa	$ 2.9 mil millones

AT&T Inc. (T) - Modelo de negocio: Estructura de costos

Mantenimiento y expansión de la infraestructura de red

Gastos de capital para 2023: $ 21.3 mil millones

Categoría de infraestructura	Costo anual
Implementación de red 5G	$ 8.5 mil millones
Expansión de la red de fibra	$ 6.2 mil millones
Mantenimiento de la torre	$ 3.1 mil millones
Adquisición de espectro	$ 3.5 mil millones

Inversiones de investigación y desarrollo

Gastos de I + D para 2023: $ 1.9 mil millones

• Investigación de inteligencia artificial: $ 450 millones
• Innovación de ciberseguridad: $ 350 millones
• Desarrollo de tecnología de red: $ 700 millones
• COMPUTACIÓN DE IoT y Edge: $ 400 millones

Salarios y capacitación de los empleados

Compensación total de empleados para 2023: $ 32.4 mil millones

Categoría de empleado	Salario anual promedio
Empleados técnicos	$125,000
Representantes de servicio al cliente	$55,000
Puestos de gestión	$185,000
Capacitación y desarrollo	$ 650 millones

Costos de adquisición y producción de contenido

Gastos totales de contenido para 2023: $ 6.7 mil millones

• Contenido original de HBO Max: $ 2.3 mil millones
• Derechos de transmisión de deportes: $ 1.9 mil millones
• Programación de noticias y entretenimiento: $ 2.5 mil millones

Gastos de marketing y adquisición de clientes

Presupuesto total de marketing para 2023: $ 4.6 mil millones

Canal de marketing	Gasto anual
Marketing digital	$ 1.8 mil millones
Publicidad televisiva	$ 1.2 mil millones
Patrocinios y eventos	$ 600 millones
Incentivos de adquisición de clientes	$ 1 mil millones

AT&T Inc. (T) - Modelo de negocio: flujos de ingresos

Suscripciones de servicios móviles

AT&T informó ingresos por servicios móviles de $ 44.3 mil millones en el cuarto trimestre de 2023. Los ingresos del servicio inalámbrico incluyeron:

Segmento	Ganancia
Movilidad del consumidor	$ 21.9 mil millones
Movilidad comercial	$ 12.4 mil millones
Primer Neta	$ 2.3 mil millones

Servicios de Internet de banda ancha

Los servicios de fibra de Internet generaron $ 8.2 mil millones en ingresos por consumidores y comerciales en el cuarto trimestre de 2023. La base de suscriptores de banda ancha alcanzó 16.4 millones de clientes.

• Ingresos promedio de Internet de fibra de consumo por usuario: $ 65.47
• Ingresos promedio de Internet de fibra comercial por usuario: $ 189.33

Soluciones de telecomunicaciones empresariales

Los ingresos del segmento empresarial totalizaron $ 13.6 mil millones en el cuarto trimestre de 2023, incluyendo:

Categoría de servicio	Ganancia
Servicios de red	$ 6.7 mil millones
Soluciones de seguridad	$ 2.1 mil millones
Servicios en la nube	$ 4.8 mil millones

Monetización de publicidad y contenido de medios

Ingresos publicitarios de Warner Bros. Discovery: $ 2.9 mil millones en el cuarto trimestre de 2023.

• Ingresos publicitarios digitales: $ 1.4 mil millones
• Publicidad de medios tradicional: $ 1.5 mil millones

Venta de dispositivos y arrendamiento de equipos

Los ingresos por ventas y equipos de dispositivos alcanzaron los $ 7.6 mil millones en el cuarto trimestre de 2023.

Categoría de dispositivo	Ganancia
Venta de teléfonos inteligentes	$ 4.3 mil millones
Ventas de tabletas	$ 1.2 mil millones
Arrendamiento de equipos	$ 2.1 mil millones

AT&T Inc. (T) - Canvas Business Model: Value Propositions

You're looking at the core promises AT&T Inc. (T) is making to the market as of late 2025. It's all about network superiority and customer lock-in through bundling. Let's break down the hard numbers behind these claims.

Fast, reliable, and secure connectivity via 5G and fiber

The foundation of AT&T Inc. (T)'s value proposition rests on its massive infrastructure buildout. They have hit a major milestone, passing 30 million fiber locations as of mid-2025, putting them halfway to their 2030 goal of 60 million fiber passings. This footprint is targeted to include approximately 25 million consumer locations and 5 million business locations by the end of 2025. The network performance is validated by industry recognition; Ookla awarded AT&T the Fastest Fixed Network for the final quarter of 2024. On the wireless side, the 5G network now reaches 290 million people across nearly 24,000 cities and towns, with mid-band 5G spectrum coverage expected to cover two-thirds of the U.S. population by mid-November 2025. This network investment shows up in the financials, with Consumer Wireline Revenue growing 5.1% year-over-year in Q2 2025.

Converged offerings: bundling wireless and fiber for lower churn and discounts

This strategy is about making it sticky for customers to use AT&T Inc. (T) for everything. The results show this is working: in Q3 2025, over 41% of AT&T Fiber households also subscribed to AT&T Mobility service. Management states these converged customers are the most valuable, exhibiting the lowest churn profile and highest lifetime values. While the company added 405,000 postpaid phone net additions in Q3 2025, the postpaid phone-only churn rate did tick up slightly to 0.92%, up 14 basis points year-over-year, suggesting aggressive pricing was needed to win volume. To drive this bundling, AT&T offers concrete discounts, such as 20% off AT&T Fiber when paired with an eligible unlimited wireless plan. Still, the pressure from promotions meant the Postpaid phone Average Revenue Per User (ARPU) fell 0.8% to $56.64 in Q3 2025.

AT&T Guarantee: a promise of reliable connectivity or a service credit

To build trust after past service issues, AT&T Inc. (T) launched the AT&T Guarantee on January 9, 2025. This isn't just a slogan; it has specific financial consequences for the company. For fiber customers, an outage lasting 20 minutes or more triggers an automatic bill credit equaling a full day of service. For wireless, the threshold is 60 minutes or more of downtime impacting 10 or more towers. Furthermore, they promise responsiveness: if your wait time for technical support exceeds five minutes and a callback isn't offered or received, you get a reward card. This commitment is backed by significant operational investment, with the company stating it invested more than $750 million in customer care operations related to this initiative.

High-speed fiber broadband with speeds up to 5 Gigabits per second

AT&T Inc. (T) is pushing the top end of consumer speed capabilities. Their fiber plans deliver symmetrical speeds up to 5,000Mbps, which is the 5 Gigabits per second tier. For the top-tier Internet 5000 plan, the single device wired speed maximum is reported at 4.7Gbps. The fastest speed seen across their network is 4,542 Mbps. The company is actively promoting these top tiers with offers; for example, the Internet 5000 plan can be had for as low as $90/mo for new residential customers after specific discounts.

Here's a look at the advertised residential fiber tiers:

Plan Name/Speed Tier	Max Download/Upload Speed (Mbps)	Symmetry	Key Feature/Discount Example
Internet 300	300	Symmetrical	New customers can get a $150 Visa Reward Card.
Internet 1000 (Gigabit)	1,000	Symmetrical	Price starts at $80/mo plus taxes before discounts.
Internet 2000 (2 Gig)	2,000	Symmetrical	Includes up to 5 AT&T Smart WiFi Extenders at no extra cost.
Internet 5000 (5 Gig)	5,000	Symmetrical	Wired speed max of 4.7Gbps for a single device.

Specialized, scalable solutions for nearly all Fortune 1000 companies

AT&T Inc. (T) targets the largest enterprises with its business solutions, which include Dedicated Internet Access, Ethernet, SD-WAN, and Cybersecurity services. The Fortune 1000 list itself represents a massive economic base, with those 1000 U.S. companies collectively generating $22 trillion in revenue in 2025, and a median revenue of $16.64 billion. While the company is focused on growing this segment, the Business Wireline segment revenue declined about 9% year-over-year in Q2 2025, driven by a 17.4% decline in legacy services. To counter this, AT&T is aggressively expanding its business fiber presence, aiming to pass 5 million business fiber locations by the end of 2025. A key specialized offering is FirstNet, the dedicated public safety network, which boasts approximately 6.4 million total connections.

You should watch the Business Wireline segment closely; the pivot to connectivity-based products is happening, but the legacy revenue decline is substantial. Finance: draft the Q4 2025 Business Wireline segment revenue vs. guidance comparison by next Tuesday.

AT&T Inc. (T) - Canvas Business Model: Customer Relationships

You're looking at how AT&T Inc. connects with and keeps its customers as of late 2025. The strategy is clearly about locking in high-value relationships, primarily through bundling their wireless and fiber assets. Honestly, the numbers from the third quarter of 2025 tell a compelling story about where the growth is coming from.

The success in acquiring high-quality wireless subscribers is directly tied to the push for convergence. AT&T Inc. reported 405,000 postpaid phone net adds for Q3 2025, which comfortably beat analyst estimates. This acquisition strategy is heavily promotional, leveraging discounted bundles combining 5G mobile and high-speed fiber plans to attract new, profitable customers.

The proactive retention effort via converged service bundles is a central pillar of the relationship strategy. Customers who bundle services show significantly better retention profiles and higher lifetime values, which is the whole point of the investment-led strategy. The pace of this bundling trend is accelerating:

• Convergence Rate (Fiber households also subscribing to Mobility): Reached 41.12% at the end of Q3 2025.
• This convergence rate was up 180 basis points from a year ago, representing one of the largest quarterly gains in the last three years.
• For fixed wireless, more than half of AT&T Internet Air subscribers also choose AT&T for their wireless service.

The results of this bundling drive are visible across the subscriber additions for the quarter:

Metric	Q3 2025 Net Adds	Context/Comparison
Wireless Postpaid Phone Net Adds	405,000	Comfortably ahead of consensus estimates.
AT&T Fiber Net Adds	288,000	Ahead of the Bloomberg consensus estimate of 273,747.
AT&T Internet Air Net Adds	270,000	Doubling subscriber gains year-over-year for this service.

For large enterprise customers, AT&T Business has been streamlining its engagement model. In mid-2025, the enterprise and mid-market organizations were unified under one executive, Melissa Arnoldi, to streamline go-to-market activity. This structure supports dedicated account management for these large, complex sales, where AT&T Communications serves nearly 3 million business customers, including almost all of the Fortune 1000.

The push for self-service digital tools is a response to broad consumer preference, aiming to simplify interactions. While AT&T Inc. specific adoption rates aren't public, the market trend shows that over 60% of US consumers prefer using digital self-service solutions for simple inquiries. Furthermore, 81% of customers want the brands they use to provide more self-service options to find answers on their own. This supports the broader strategic goal of focusing customer service on simplicity and transparency, moving away from complex telecom models.

The overall customer base context as of late 2025 shows the scale AT&T is managing:

• Total postpaid phone customers: Approximately 73 million.
• Total prepaid phone customers: Approximately 17 million.
• The company is focused on driving improved yield from existing customers through ARPU (Average Revenue Per User) increases and moving them to higher value plans.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Channels

You're looking at how AT&T Inc. gets its products and services into the hands of customers across the board, from individuals to massive corporations. It's a multi-pronged approach, blending physical presence with digital efficiency.

Company-owned retail stores and authorized dealer locations

The physical footprint remains a core channel for AT&T Inc. As of October 07, 2025, there are 5,862 AT&T locations across the United States. This network is designed for high-touch customer interactions, device sales, and service activation. To give you a sense of geographic concentration, Texas leads with 614 locations, representing about 10% of the total footprint, closely followed by California with 600 locations, also about 10%. Still, the total number of locations can vary slightly depending on the reporting date; for instance, a May 2025 report cited a total of 5,947 locations.

Metric	Value as of Late 2025	Context/Date
Total US Locations	5,862	October 07, 2025
Texas Locations	614	October 07, 2025
California Locations	600	October 07, 2025

Direct sales force for large enterprise and business customers

For the Business Wireline segment, which saw its revenue decline in FY 2024, the direct sales force targets large organizations needing complex solutions. In fiscal year 2024, the Business Service segment generated $18.06 billion in revenue, which accounted for 14.77% of the company's total revenue that year. This segment is crucial for selling integrated solutions, even as the Business Wireline EBITDA is expected to decline in the low double-digit range for the full year 2025.

Online sales channels and mobile apps for self-service and upgrades

Digital channels are key drivers for efficiency and customer lifecycle management. The mobile apps and online portals facilitate self-service for existing customers and device upgrades. The success of the convergence strategy shows the digital channel's pull: in Q3 CY2025, 41% of AT&T Fiber households also subscribed to AT&T wireless services, indicating strong digital bundling success. Furthermore, more than half of AT&T Internet Air subscribers also have AT&T wireless, a clear indicator of successful digital cross-selling.

• AT&T Fiber households with wireless convergence: 41% (Q3 2025).
• AT&T Internet Air subscribers with wireless service: Over half (Q3 2025).

Wholesale agreements for network access and fixed wireless (AT&T Internet Air)

Wholesale arrangements support network expansion and service delivery in specific markets. AT&T Internet Air, the fixed wireless access (FWA) service, is a significant growth vector, often leveraging the same core network infrastructure. In Q2 2025, AT&T Internet Air added 203,000 net customers, pushing the total subscriber base past one million net air subscribers. The company is also strategically expanding its fiber footprint, which includes leveraging partnerships like the Gigapower joint venture with BlackRock, and has agreed to acquire substantially all of Lumen's Mass Markets fiber business.

FWA Metric	Q1 2025	Q2 2025
Internet Air Net Adds	181,000	203,000
Total Internet Air Subscribers	803,000	Over 1 million

Third-party retailers for device and service sales

AT&T Inc. sells through third-party retail stores alongside its company-owned locations and agents. This channel helps extend reach for device and service sales, though specific 2025 sales volume data through this channel isn't explicitly broken out separately from overall sales. The company's 2023 Annual Report confirmed sales occur through agents and third-party retail stores, complementing the direct channels.

AT&T Inc. (T) - Canvas Business Model: Customer Segments

You're looking at the core groups AT&T Inc. is selling connectivity to right now, based on their latest reported operational snapshot from the third quarter of 2025. It's all about who is paying for the wireless and the fiber.

Individual Consumers: High-value postpaid wireless and fiber broadband subscribers

This is the bread and butter, where the convergence strategy is showing its teeth. The focus here is on locking in customers across both mobile and fixed lines. In the third quarter of 2025, AT&T Inc. added 405,000 net postpaid phone subscribers. That brings the total postpaid phone subscriber base up to 73.8 million subscribers altogether. The churn rate, which is how many people leave, for postpaid phone-only customers settled at 0.92% for the quarter. The average revenue per user (ARPU) for postpaid phone lines was $56.64 in Q3 2025.

On the wireline side, the premium fiber product is pulling in new users consistently. AT&T Fiber added 288,000 new customers in Q3 2025, pushing the total fiber subscriber count past 10 million, specifically reaching 10.1 million total fiber subscribers. This segment is driving significant revenue growth; consumer fiber broadband revenues hit $2.2 billion, marking a 16.8% year-over-year increase. The real win here is the cross-sell: over 41% of AT&T Fiber households also subscribe to AT&T Mobility services.

Small and Midsize Businesses: Seeking scalable wireless, fiber, and fixed wireless (Internet Air)

For the business side, the story is one of transition, with legacy services shrinking while fiber connectivity grows within the segment. The overall Business Wireline revenues saw a contraction, coming in at $4.248 billion in Q3 2025, which is a 7.8% year-over-year decline. The operating income for Business Wireline fell even harder, down 12.9% to $1.18 billion. However, the newer fiber and advanced connectivity services within this segment managed a 6.0% increase. You have to remember that this segment also uses Internet Air for locations not yet served by fiber.

Large Enterprises: Requiring secure, high-capacity network and managed services

Large enterprises fall under the Business Wireline umbrella, and the data shows they are moving away from older, less scalable services. The persistent decreases in legacy and transitional services are the primary driver for the segment's revenue drop. While specific enterprise revenue is not broken out, the overall Business Wireline revenue decline of 7.8% in Q3 2025 reflects this shift away from traditional contracts toward more modern, high-capacity solutions like dedicated fiber circuits.

Wholesale Customers: Other carriers and service providers utilizing AT&T's network infrastructure

Wholesale is less about direct consumer sales and more about infrastructure access. A key metric showing network utilization by other entities, like government or first responders, is the FirstNet connection additions. AT&T Inc. added 316,000 FirstNet connections in the third quarter of 2025. This shows the continued reliance on AT&T's network for mission-critical services.

Fixed Wireless Customers: Served by AT&T Internet Air in non-fiber areas

AT&T Internet Air, the fixed wireless access (FWA) offering, is crucial for capturing customers where fiber buildout is still pending. This segment saw strong adoption in Q3 2025, adding 270,000 net new customers. This product is key because, without it, the overall residential subscriber base would have shrunk; Internet Air additions helped offset losses in legacy copper services.

Here's a quick look at the Q3 2025 broadband additions:

Broadband Product	Net Additions (Q3 2025)	Revenue Growth (YoY)
AT&T Fiber	288,000	16.8%
AT&T Internet Air (FWA)	270,000	Not explicitly stated for Q3

The total consumer broadband revenue for the quarter was up 8.2%, driven by these two high-growth products.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Cost Structure

The Cost Structure for AT&T Inc. is heavily weighted toward capital-intensive network build-out and ongoing operational maintenance, reflecting its dual focus on 5G wireless and fiber expansion.

Capital Expenditures (CapEx) represent a massive, planned outlay. AT&T Inc. projects its full-year 2025 capital investment to be in the range of $22 billion to $22.5 billion. This significant spending is directed toward accelerating the deployment of its fiber network and maintaining its 5G infrastructure.

Network operating expenses are a constant drain, though some costs are being managed. For the third quarter of 2025, total Operating Expenses were reported at $24.17 billion. You see specific cost pressures in areas like the Consumer Wireline segment, where operating expenses rose year over year due to higher depreciation expense driven by fiber investment and higher network-related costs in the first quarter of 2025. Conversely, lower network access costs, including higher vendor settlements in 2025, provided some offset in that same quarter.

The cost of acquiring and retaining high-value subscribers is escalating due to market competition. AT&T Inc. is actively addressing rising customer acquisition costs by focusing on operational efficiencies. In the Mobility unit, operating costs increased in the third quarter of 2025, driven by higher expenses from selling more pricier phones and increased spending on marketing and promotions, such as lucrative trade-in offers for new handsets. Customer retention is a key cost driver, with postpaid phone churn rising to 0.92% in the third quarter of 2025.

Strategic asset acquisition is another major cost component. The company recently secured FCC approval in December 2025 for its deal to acquire wireless spectrum licenses from U.S. Cellular for $1.02 billion. This is a direct, large-scale investment in a key resource.

Servicing the company's substantial debt load is a non-negotiable, fixed cost. As of the first quarter of 2025, AT&T Inc.'s net debt stood at approximately $119.1 billion. The associated debt servicing cost, as reflected in the Interest Expense for the first quarter of 2025, was $1,658 million (or $1.658 billion).

Here is a summary of key cost-related financial figures from recent periods:

Cost Category/Metric	Latest Reported Amount/Range	Period/Context
Projected Full-Year Capital Investment	$22 billion to $22.5 billion	Fiscal Year 2025 Projection
Total Operating Expenses	$24.17 billion	Q3 2025
Interest Expense (Debt Servicing Cost)	$1,658 million	Q1 2025
Net Debt	$119.1 billion	As of Q1 2025
Spectrum License Acquisition Cost	$1.02 billion	U.S. Cellular Deal (Approved Dec 2025)
Postpaid Phone Churn	0.92%	Q3 2025

The primary cost drivers are:

• Network Build-Out: The $22 billion to $22.5 billion annual CapEx budget for 2025.
• Financing Costs: Interest expense on the $119.1 billion net debt position.
• Customer Acquisition: Increased spending on marketing and promotions for Mobility.
• Infrastructure Investment Impact: Higher depreciation expense tied to fiber deployment.
• Spectrum Outlay: Large, discrete costs like the $1.02 billion U.S. Cellular spectrum purchase.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving AT&T Inc.'s top line as we head into the end of 2025. The revenue story is clearly segmented; it's not one monolithic growth rate across the board. It's a story of high-growth connectivity battling legacy decline, so you need to track the components.

Mobility Service Revenue remains the bedrock, and the guidance for the full year is holding steady at expected growth of 3% or better in 2025. That momentum is what you want to see. For the third quarter of 2025, Mobility service revenue hit $16.9 billion, showing a year-over-year increase of 2.3%. Honestly, the growth rate is slightly below the Q1 pace of 4.1%, but it's still positive.

The fiber build-out is paying off in the Consumer segment. Consumer Fiber Broadband Revenue is projected to surge in the mid-to-high teens for the full year 2025. In the third quarter of 2025, this revenue stream delivered $2.2 billion, which is a year-over-year jump of 16.8%. That's the kind of growth rate you see in a market-taking asset.

On the other side of the ledger, Business Wireline Revenue continues its secular decline. In the third quarter of 2025, this segment's revenue was down 7.8% compared to the prior year period. This pressure from migrating customers off legacy voice and data services is a consistent headwind.

We can track the hardware component, too. Equipment Revenue, which is the sales of mobile devices and other hardware, came in at $5.373 billion for the third quarter of 2025. This number fluctuates based on upgrade cycles and promotional timing, so it's less predictable than service revenue.

The Fixed Wireless Access (FWA) Revenue stream, represented by AT&T Internet Air subscribers, shows clear traction. In the third quarter of 2025 alone, AT&T Internet Air added 270,000 new subscribers. This is part of a larger trend where the total number of subscribers for AT&T's advanced broadband services, including Fiber and Internet Air, reached 550,000 new subscribers in Q3 2025.

Here's a quick look at the Q3 2025 segment performance that feeds these revenue streams:

Revenue Component	Q3 2025 Amount / Rate	Year-over-Year Change
Total Revenue	$30.7 billion	Up 1.6%
Mobility Service Revenue	$16.9 billion	Up 2.3%
Consumer Fiber Broadband Revenue	$2.2 billion	Up 16.8%
Business Wireline Revenue	N/A	Down 7.8%
Equipment Revenue	$5.373 billion	N/A
AT&T Internet Air Net Adds (FWA)	270,000	N/A

You can see the convergence strategy in the subscriber numbers, which directly impacts future service revenue. The company reported key subscriber metrics that feed these revenue buckets:

• Postpaid phone net additions: 405,000 in Q3 2025.
• AT&T Fiber net additions: 288,000 in Q3 2025.
• Postpaid phone churn: 0.92% in Q3 2025.
• Percentage of Fiber households also choosing Mobility: Over 41%.

Finance: draft 13-week cash view by Friday.