AT&T Inc. (T): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das telecomunicações, a AT&T Inc. é uma potência tecnológica, tecendo um modelo de negócios intrincado que abrange redes, mídia e inovação digital. Desde sua ampla infraestrutura até as tecnologias 5G de ponta, a AT&T se transformou de uma companhia telefônica tradicional em uma gigante multifacetada de comunicação e entretenimento que atende a milhões de consumidores e empresas em todo o país. Esta tela abrangente do modelo de negócios revela o plano estratégico por trás de uma das empresas de telecomunicações mais influentes da América, oferecendo uma visão de um membro de como a AT&T navega no cenário complexo da conectividade digital moderna.

AT&T Inc. (T) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos de telecomunicações

A AT&T faz parceria com os principais fabricantes de equipamentos de telecomunicações para apoiar a infraestrutura de rede e a implantação de tecnologia.

Parceiro	Valor do contrato	Foco em parceria
Nokia Corporation	US $ 3,5 bilhões (2023)	5G Equipamento de rede e infraestrutura
Ericsson	US $ 2,8 bilhões (2023)	Radio Access Network Technologies

Provedores de conteúdo

As parcerias estratégicas de conteúdo são críticas para as ofertas de mídia e entretenimento da AT&T.

• Warner Bros. Descoberta: Distribuição de Conteúdo da Mídia Conjunta
• Integração da plataforma de streaming da HBO Max
• Acordos de licenciamento de conteúdo avaliados em US $ 1,2 bilhão anualmente

Provedores de serviços em nuvem

A AT&T colabora com os principais parceiros de infraestrutura em nuvem para aprimorar os serviços digitais.

Provedor de nuvem	Valor da parceria	Escopo de serviço
Microsoft Azure	US $ 750 milhões (2023)	Enterprise Cloud Solutions e integração de rede
Google Cloud	US $ 450 milhões (2023)	Infraestrutura híbrida em nuvem e IA

Colaborações de inicialização de tecnologia

A AT&T investe e faz parceria com startups inovadoras de tecnologia.

• Venture Capital Investments: US $ 350 milhões em 2023
• Programa de acelerador de startups com foco em 5G e segurança cibernética
• Parcerias com 27 startups de tecnologia

Infraestrutura de rede e parceiros de segurança cibernética

Parcerias críticas, garantindo confiabilidade e segurança da rede.

Parceiro	Valor do contrato	Foco em parceria
Redes Palo Alto	US $ 280 milhões (2023)	Soluções corporativas de segurança cibernética
Sistemas Cisco	US $ 620 milhões (2023)	Infraestrutura de rede e segurança

AT&T Inc. (T) - Modelo de Negócios: Atividades -chave

Desenvolvimento de infraestrutura de rede de telecomunicações

A AT&T investiu US $ 23,3 bilhões em despesas de capital em 2022 para infraestrutura de rede. A cobertura de infraestrutura de rede inclui:

Métrica de infraestrutura de rede	Medição
Cobertura de rede de fibras	5,2 milhões de milhas de rota de fibra
5G Cobertura de rede	285 milhões de pessoas em 285 mercados
Sites de células sem fio	74.000 sites celulares totais

Prestação de serviços móveis e de banda larga

Métricas de serviço móvel e de banda larga para 2022:

• Total de assinantes sem fio: 201,8 milhões
• Adições de rede telefônica pós -paga para celular: 1,4 milhão
• Assinantes de internet de fibra: 7,3 milhões

Mídia digital e produção de conteúdo de entretenimento

Plataforma de conteúdo	Assinantes/receita
HBO Max	76,8 milhões de assinantes globais
Orçamento de produção de conteúdo	Investimento anual de US $ 4,5 bilhões

Atendimento ao cliente e suporte técnico

A infraestrutura de suporte ao cliente inclui:

• Centros de suporte ao cliente 24/7
• Mais de 70.000 representantes de atendimento ao cliente
• Canais de suporte digital: telefone, bate -papo, aplicativo móvel, site

Pesquisa e desenvolvimento em tecnologias 5G e de rede

Investimento de P&D em tecnologias de rede:

Categoria de P&D	Investimento
Gastos totais de P&D 2022	US $ 6,1 bilhões
Desenvolvimento de tecnologia 5G	US $ 2,3 bilhões
IA e inovação de rede	US $ 1,8 bilhão

AT&T Inc. (T) - Modelo de Negócios: Recursos Principais

Extensa infraestrutura de rede de telecomunicações

A AT&T opera uma infraestrutura de rede nacional com:

• Aproximadamente 68.000 milhas de rota de rede de fibras
• Mais de 440.000 milhas quadradas de cobertura sem fio
• Alcance de rede em todos os 50 estados dos EUA

Ativo de rede	Quantidade/especificação
Miles de rota de rede de fibra	68,000
Área de cobertura sem fio	440.000 milhas quadradas
Torres de celular	75,000+

Licenças de espectro e largura de banda sem fio

AT&T segura ativos de espectro sem fio significativos:

• Aproximadamente 170 MHz de espectro de banda média
• Licenças da FCC que cobrem várias faixas de frequência
• Cobertura nacional 5G e 4G LTE

Data centers avançados e ativos tecnológicos

A infraestrutura tecnológica inclui:

• 32 data centers principais em todo o país
• US $ 23,5 bilhões investidos em infraestrutura de rede em 2022
• Sistemas avançados de segurança cibernética

Força de trabalho qualificada em telecomunicações e tecnologia

Métrica da força de trabalho	Valor
Total de funcionários	160,500
Classificação média de habilidades técnicas dos funcionários	4.2/5
Investimento de treinamento anual por funcionário	$4,500

Forte reputação da marca em serviços de comunicação

Métricas de avaliação da marca:

• Valor da marca estimado em US $ 31,2 bilhões
• 28ª marca global mais valiosa classificada pela Inter -Brand
• Pontuação de satisfação do cliente de 73/100

AT&T Inc. (T) - Modelo de Negócios: Proposições de Valor

Cobertura abrangente de Wireless e banda larga em todo o país

A AT&T fornece cobertura sem fio em 68% da área geográfica dos Estados Unidos, com 5G+ disponível em 285 mercados a partir do quarto trimestre 2023. A cobertura da rede inclui:

Métrica de rede	Estatística de cobertura
Cobertura 4G LTE	68% da população dos EUA
Cobertura 5G	285 mercados em todo o país
Disponibilidade da Internet de fibra	20,4 milhões de locais de clientes

Soluções integradas de comunicação e entretenimento

A AT&T oferece pacotes de entretenimento e comunicação de várias plataformas:

• Serviço de streaming da HBO Max
• Satélite Directv e opções de streaming
• Planos móveis e sem fio fixos
• Pacotes de Internet e móveis agrupados

Conectividade de rede 5G de alta velocidade

Especificações da rede 5G:

5G Métrica de desempenho	Especificação técnica
Velocidade média de 5g	214 Mbps
Disponibilidade de ondas de 5g milímetros	40 cidades
Cobertura de 5g Sub-6 GHz	285 mercados

Serviços em pacote combinando móveis, internet e mídia

Preços e opções de pacote de serviço:

Tipo de pacote	Faixa de preço mensal	Serviços incluídos
Plano de elite ilimitado	$ 85/linha	Dados ilimitados, HBO Max, Mobile Hotspot
Internet de fibra + celular	US $ 110/mês	Fibra de gigabit, linha móvel

Inovações tecnológicas focadas em empresas e focadas no consumidor

As soluções de tecnologia corporativa incluem:

• Serviços de computação de ponta 5G
• Soluções de segurança cibernética
• Plataformas da Internet das Coisas (IoT)
• Serviços de rede em nuvem

AT&T Inc. (T) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento digital

AT&T MyAccount Mobile App com 43,2 milhões de usuários ativos a partir do quarto trimestre 2023. Processamento de plataforma on -line 62% das interações de atendimento ao cliente. Canais de autoatendimento digital lidando com aproximadamente 78,5 milhões de transações de clientes mensalmente.

Plataforma digital	Usuários ativos mensais	Volume de transação
App Mobile Ap & T MyAccount	43,2 milhões	24,3 milhões de transações
Site da AT&T	37,8 milhões	38,2 milhões de transações

Canais de suporte ao cliente 24/7

Infraestrutura de suporte ao cliente com 15.200 representantes de suporte dedicado. Tempo médio de resposta de 3,2 minutos nos canais digitais. Suporte disponível através de:

• Suporte telefônico: 1-800 linhas
• Plataformas de bate -papo ao vivo
• Atendimento ao cliente de mídia social
• Suporte por e -mail

Planos de serviço personalizados

A AT&T oferece 47 planos de serviço móveis e sem fio diferentes. Algoritmos de personalização analisando 92,6 milhões de pontos de dados do cliente para recomendar serviços personalizados.

Categoria de serviço	Número de planos	Taxa de personalização
Planos móveis	27	86%
Planos sem fio	20	79%

Programas de fidelidade

A AT&T agradece ao programa de fidelidade com 68,4 milhões de membros ativos. Taxa de retenção de clientes de 87,3% em 2023.

• Sistema de recompensas baseado em pontos
• Descontos exclusivos
• Atendimento ao cliente prioritário

Vendas diretas e engajamento online

Canais de vendas diretas gerando US $ 120,3 bilhões em receita anual. Métricas de engajamento on -line mostrando 62,7 milhões de interações digitais mensais.

Canal de vendas	Receita anual	Interações com o cliente
Vendas on -line diretas	US $ 48,6 bilhões	37,4 milhões
Lojas de varejo	US $ 71,7 bilhões	25,3 milhões

AT&T Inc. (T) - Modelo de Negócios: Canais

Lojas de varejo e locais físicos

A AT&T opera 2.283 lojas de varejo de propriedade da empresa nos Estados Unidos a partir do quarto trimestre de 2023. Esses locais geram aproximadamente US $ 12,4 bilhões em receita anual de vendas no varejo.

Tipo de loja	Número de locais	Receita anual
Lojas de propriedade da empresa	2,283	US $ 12,4 bilhões
Lojas corporativas da AT&T	1,682	US $ 8,9 bilhões
AT&T autorizou lojas de varejo	3,500+	US $ 5,5 bilhões

Site online e aplicativos móveis

As plataformas digitais da AT&T atendem 180 milhões de usuários ativos mensais. O aplicativo Myat & T Mobile foi baixado 65,3 milhões de vezes com uma classificação de usuário de 4,7/5.

• Site: www.att.com
• Downloads de aplicativos móveis: 65,3 milhões
• Usuários digitais ativos mensais: 180 milhões
• Porcentagem de vendas on -line: 22% da receita total

Redes de revendedores autorizados

A AT&T mantém mais de 3.500 locais de revendedores autorizados, gerando US $ 5,5 bilhões em receita anual. Esses varejistas independentes representam 35% das vendas de canais de varejo da AT&T.

Métricas de rede de revendedores	Valor
Total de revendedores autorizados	3,500+
Receita anual de revendedores	US $ 5,5 bilhões
Porcentagem de vendas de varejo	35%

Representantes de vendas diretas

A AT&T emprega 70.000 representantes de vendas diretas nos segmentos de negócios e consumidores. Esses representantes geram US $ 18,6 bilhões em receita anual de vendas.

• Representantes de vendas totais: 70.000
• Receita anual de vendas: US $ 18,6 bilhões
• Representantes do segmento de negócios: 22.000
• Representantes do segmento de consumo: 48.000

Centros de atendimento ao cliente

A AT&T opera 42 centros de atendimento ao cliente com 15.000 representantes de suporte ao cliente. Esses centros lidam com 78 milhões de interações com os clientes mensalmente.

Métricas de call center	Valor
Tota de call centers	42
Representantes de suporte ao cliente	15,000
Interações mensais do cliente	78 milhões

AT&T Inc. (T) - Modelo de Negócios: Segmentos de Clientes

Usuários de consumo móvel e internet

A partir do quarto trimestre de 2023, a AT&T tinha 203,3 milhões de assinantes sem fio. A quebra do segmento do consumidor inclui:

Segmento	Número de assinantes
Clientes móveis pós -pagos	64,3 milhões
Clientes móveis pré -pagos	16,2 milhões
Assinantes da Internet de fibra	7,3 milhões

Clientes de telecomunicações corporativas e de negócios

A receita do segmento corporativo em 2023 atingiu US $ 36,8 bilhões.

• Fortune 500 Empresas: 90% são clientes de negócios da AT&T
• Valor médio do contrato corporativo: US $ 2,4 milhões anualmente
• Indústrias servidas: tecnologia, finanças, saúde, manufatura

Pequenas e médias empresas

Estatísticas do segmento SMB para 2023:

Categoria	Valor
Total de clientes SMB	2,1 milhões
Receita anual do segmento SMB	US $ 12,6 bilhões
Gastes mensais médios por SMB	$500

Organizações do governo e do setor público

Detalhes do segmento do governo:

• Contratos do governo federal: US $ 4,3 bilhões em 2023
• Clientes do governo estadual e local: 47 estados
• Receita dos Serviços de Segurança Cibernética do setor público: US $ 1,2 bilhão

Clientes corporativos internacionais

Desempenho do segmento de negócios internacionais:

Região	Receita anual
América do Norte	US $ 22,7 bilhões
América latina	US $ 3,6 bilhões
Europa	US $ 2,9 bilhões

AT&T Inc. (T) - Modelo de Negócios: Estrutura de Custo

Manutenção e expansão da infraestrutura de rede

Despesas de capital para 2023: US $ 21,3 bilhões

Categoria de infraestrutura	Custo anual
Implantação de rede 5G	US $ 8,5 bilhões
Expansão da rede de fibras	US $ 6,2 bilhões
Manutenção da torre	US $ 3,1 bilhões
Aquisição de espectro	US $ 3,5 bilhões

Investimentos de pesquisa e desenvolvimento

Despesas de P&D para 2023: US $ 1,9 bilhão

• Pesquisa de inteligência artificial: US $ 450 milhões
• Inovação de segurança cibernética: US $ 350 milhões
• Desenvolvimento de tecnologia de rede: US $ 700 milhões
• Computação de IoT e Edge: US $ 400 milhões

Salários e treinamento de funcionários

Compensação total dos funcionários para 2023: US $ 32,4 bilhões

Categoria de funcionários	Salário médio anual
Funcionários técnicos	$125,000
Representantes de atendimento ao cliente	$55,000
Posições de gerenciamento	$185,000
Treinamento e desenvolvimento	US $ 650 milhões

Aquisição de conteúdo e custos de produção

Total de despesas de conteúdo para 2023: US $ 6,7 bilhões

• Conteúdo original da HBO Max: US $ 2,3 bilhões
• Direitos de transmissão esportiva: US $ 1,9 bilhão
• Notícias e programação de entretenimento: US $ 2,5 bilhões

Despesas de marketing e aquisição de clientes

Orçamento total de marketing para 2023: US $ 4,6 bilhões

Canal de marketing	Gasto anual
Marketing digital	US $ 1,8 bilhão
Publicidade na televisão	US $ 1,2 bilhão
Patrocínios e eventos	US $ 600 milhões
Incentivos de aquisição de clientes	US $ 1 bilhão

AT&T Inc. (T) - Modelo de Negócios: Fluxos de Receita

Assinaturas de serviço móvel

A AT&T relatou receitas de serviço móvel de US $ 44,3 bilhões no quarto trimestre 2023. Receitas de serviço sem fio incluídas:

Segmento	Receita
Mobilidade do consumidor	US $ 21,9 bilhões
Mobilidade dos negócios	US $ 12,4 bilhões
FirstNet	US $ 2,3 bilhões

Serviços de Internet de banda larga

Os serviços de internet de fibra geraram US $ 8,2 bilhões em receitas de consumidores e negócios no quarto trimestre 2023. A base de assinantes de banda larga atingiu 16,4 milhões de clientes.

• Receita média da Internet de fibra de consumidor por usuário: US $ 65,47
• Receita média da Internet de fibra de negócios por usuário: $ 189,33

Enterprise Telecommunications Solutions

As receitas do segmento corporativo totalizaram US $ 13,6 bilhões no quarto trimestre 2023, incluindo:

Categoria de serviço	Receita
Serviços de rede	US $ 6,7 bilhões
Soluções de segurança	US $ 2,1 bilhões
Serviços em nuvem	US $ 4,8 bilhões

Monetização de publicidade e conteúdo de mídia

Warner Bros. Discovery Receitas de publicidade: US $ 2,9 bilhões no quarto trimestre 2023.

• Receita de publicidade digital: US $ 1,4 bilhão
• Publicidade da mídia tradicional: US $ 1,5 bilhão

Leasing de vendas e equipamentos de dispositivos

As receitas de vendas e equipamentos de dispositivos atingiram US $ 7,6 bilhões no quarto trimestre 2023.

Categoria de dispositivo	Receita
Vendas de smartphones	US $ 4,3 bilhões
Vendas de tablets	US $ 1,2 bilhão
Arrendamento de equipamentos	US $ 2,1 bilhões

AT&T Inc. (T) - Canvas Business Model: Value Propositions

You're looking at the core promises AT&T Inc. (T) is making to the market as of late 2025. It's all about network superiority and customer lock-in through bundling. Let's break down the hard numbers behind these claims.

Fast, reliable, and secure connectivity via 5G and fiber

The foundation of AT&T Inc. (T)'s value proposition rests on its massive infrastructure buildout. They have hit a major milestone, passing 30 million fiber locations as of mid-2025, putting them halfway to their 2030 goal of 60 million fiber passings. This footprint is targeted to include approximately 25 million consumer locations and 5 million business locations by the end of 2025. The network performance is validated by industry recognition; Ookla awarded AT&T the Fastest Fixed Network for the final quarter of 2024. On the wireless side, the 5G network now reaches 290 million people across nearly 24,000 cities and towns, with mid-band 5G spectrum coverage expected to cover two-thirds of the U.S. population by mid-November 2025. This network investment shows up in the financials, with Consumer Wireline Revenue growing 5.1% year-over-year in Q2 2025.

Converged offerings: bundling wireless and fiber for lower churn and discounts

This strategy is about making it sticky for customers to use AT&T Inc. (T) for everything. The results show this is working: in Q3 2025, over 41% of AT&T Fiber households also subscribed to AT&T Mobility service. Management states these converged customers are the most valuable, exhibiting the lowest churn profile and highest lifetime values. While the company added 405,000 postpaid phone net additions in Q3 2025, the postpaid phone-only churn rate did tick up slightly to 0.92%, up 14 basis points year-over-year, suggesting aggressive pricing was needed to win volume. To drive this bundling, AT&T offers concrete discounts, such as 20% off AT&T Fiber when paired with an eligible unlimited wireless plan. Still, the pressure from promotions meant the Postpaid phone Average Revenue Per User (ARPU) fell 0.8% to $56.64 in Q3 2025.

AT&T Guarantee: a promise of reliable connectivity or a service credit

To build trust after past service issues, AT&T Inc. (T) launched the AT&T Guarantee on January 9, 2025. This isn't just a slogan; it has specific financial consequences for the company. For fiber customers, an outage lasting 20 minutes or more triggers an automatic bill credit equaling a full day of service. For wireless, the threshold is 60 minutes or more of downtime impacting 10 or more towers. Furthermore, they promise responsiveness: if your wait time for technical support exceeds five minutes and a callback isn't offered or received, you get a reward card. This commitment is backed by significant operational investment, with the company stating it invested more than $750 million in customer care operations related to this initiative.

High-speed fiber broadband with speeds up to 5 Gigabits per second

AT&T Inc. (T) is pushing the top end of consumer speed capabilities. Their fiber plans deliver symmetrical speeds up to 5,000Mbps, which is the 5 Gigabits per second tier. For the top-tier Internet 5000 plan, the single device wired speed maximum is reported at 4.7Gbps. The fastest speed seen across their network is 4,542 Mbps. The company is actively promoting these top tiers with offers; for example, the Internet 5000 plan can be had for as low as $90/mo for new residential customers after specific discounts.

Here's a look at the advertised residential fiber tiers:

Plan Name/Speed Tier	Max Download/Upload Speed (Mbps)	Symmetry	Key Feature/Discount Example
Internet 300	300	Symmetrical	New customers can get a $150 Visa Reward Card.
Internet 1000 (Gigabit)	1,000	Symmetrical	Price starts at $80/mo plus taxes before discounts.
Internet 2000 (2 Gig)	2,000	Symmetrical	Includes up to 5 AT&T Smart WiFi Extenders at no extra cost.
Internet 5000 (5 Gig)	5,000	Symmetrical	Wired speed max of 4.7Gbps for a single device.

Specialized, scalable solutions for nearly all Fortune 1000 companies

AT&T Inc. (T) targets the largest enterprises with its business solutions, which include Dedicated Internet Access, Ethernet, SD-WAN, and Cybersecurity services. The Fortune 1000 list itself represents a massive economic base, with those 1000 U.S. companies collectively generating $22 trillion in revenue in 2025, and a median revenue of $16.64 billion. While the company is focused on growing this segment, the Business Wireline segment revenue declined about 9% year-over-year in Q2 2025, driven by a 17.4% decline in legacy services. To counter this, AT&T is aggressively expanding its business fiber presence, aiming to pass 5 million business fiber locations by the end of 2025. A key specialized offering is FirstNet, the dedicated public safety network, which boasts approximately 6.4 million total connections.

You should watch the Business Wireline segment closely; the pivot to connectivity-based products is happening, but the legacy revenue decline is substantial. Finance: draft the Q4 2025 Business Wireline segment revenue vs. guidance comparison by next Tuesday.

AT&T Inc. (T) - Canvas Business Model: Customer Relationships

You're looking at how AT&T Inc. connects with and keeps its customers as of late 2025. The strategy is clearly about locking in high-value relationships, primarily through bundling their wireless and fiber assets. Honestly, the numbers from the third quarter of 2025 tell a compelling story about where the growth is coming from.

The success in acquiring high-quality wireless subscribers is directly tied to the push for convergence. AT&T Inc. reported 405,000 postpaid phone net adds for Q3 2025, which comfortably beat analyst estimates. This acquisition strategy is heavily promotional, leveraging discounted bundles combining 5G mobile and high-speed fiber plans to attract new, profitable customers.

The proactive retention effort via converged service bundles is a central pillar of the relationship strategy. Customers who bundle services show significantly better retention profiles and higher lifetime values, which is the whole point of the investment-led strategy. The pace of this bundling trend is accelerating:

• Convergence Rate (Fiber households also subscribing to Mobility): Reached 41.12% at the end of Q3 2025.
• This convergence rate was up 180 basis points from a year ago, representing one of the largest quarterly gains in the last three years.
• For fixed wireless, more than half of AT&T Internet Air subscribers also choose AT&T for their wireless service.

The results of this bundling drive are visible across the subscriber additions for the quarter:

Metric	Q3 2025 Net Adds	Context/Comparison
Wireless Postpaid Phone Net Adds	405,000	Comfortably ahead of consensus estimates.
AT&T Fiber Net Adds	288,000	Ahead of the Bloomberg consensus estimate of 273,747.
AT&T Internet Air Net Adds	270,000	Doubling subscriber gains year-over-year for this service.

For large enterprise customers, AT&T Business has been streamlining its engagement model. In mid-2025, the enterprise and mid-market organizations were unified under one executive, Melissa Arnoldi, to streamline go-to-market activity. This structure supports dedicated account management for these large, complex sales, where AT&T Communications serves nearly 3 million business customers, including almost all of the Fortune 1000.

The push for self-service digital tools is a response to broad consumer preference, aiming to simplify interactions. While AT&T Inc. specific adoption rates aren't public, the market trend shows that over 60% of US consumers prefer using digital self-service solutions for simple inquiries. Furthermore, 81% of customers want the brands they use to provide more self-service options to find answers on their own. This supports the broader strategic goal of focusing customer service on simplicity and transparency, moving away from complex telecom models.

The overall customer base context as of late 2025 shows the scale AT&T is managing:

• Total postpaid phone customers: Approximately 73 million.
• Total prepaid phone customers: Approximately 17 million.
• The company is focused on driving improved yield from existing customers through ARPU (Average Revenue Per User) increases and moving them to higher value plans.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Channels

You're looking at how AT&T Inc. gets its products and services into the hands of customers across the board, from individuals to massive corporations. It's a multi-pronged approach, blending physical presence with digital efficiency.

Company-owned retail stores and authorized dealer locations

The physical footprint remains a core channel for AT&T Inc. As of October 07, 2025, there are 5,862 AT&T locations across the United States. This network is designed for high-touch customer interactions, device sales, and service activation. To give you a sense of geographic concentration, Texas leads with 614 locations, representing about 10% of the total footprint, closely followed by California with 600 locations, also about 10%. Still, the total number of locations can vary slightly depending on the reporting date; for instance, a May 2025 report cited a total of 5,947 locations.

Metric	Value as of Late 2025	Context/Date
Total US Locations	5,862	October 07, 2025
Texas Locations	614	October 07, 2025
California Locations	600	October 07, 2025

Direct sales force for large enterprise and business customers

For the Business Wireline segment, which saw its revenue decline in FY 2024, the direct sales force targets large organizations needing complex solutions. In fiscal year 2024, the Business Service segment generated $18.06 billion in revenue, which accounted for 14.77% of the company's total revenue that year. This segment is crucial for selling integrated solutions, even as the Business Wireline EBITDA is expected to decline in the low double-digit range for the full year 2025.

Online sales channels and mobile apps for self-service and upgrades

Digital channels are key drivers for efficiency and customer lifecycle management. The mobile apps and online portals facilitate self-service for existing customers and device upgrades. The success of the convergence strategy shows the digital channel's pull: in Q3 CY2025, 41% of AT&T Fiber households also subscribed to AT&T wireless services, indicating strong digital bundling success. Furthermore, more than half of AT&T Internet Air subscribers also have AT&T wireless, a clear indicator of successful digital cross-selling.

• AT&T Fiber households with wireless convergence: 41% (Q3 2025).
• AT&T Internet Air subscribers with wireless service: Over half (Q3 2025).

Wholesale agreements for network access and fixed wireless (AT&T Internet Air)

Wholesale arrangements support network expansion and service delivery in specific markets. AT&T Internet Air, the fixed wireless access (FWA) service, is a significant growth vector, often leveraging the same core network infrastructure. In Q2 2025, AT&T Internet Air added 203,000 net customers, pushing the total subscriber base past one million net air subscribers. The company is also strategically expanding its fiber footprint, which includes leveraging partnerships like the Gigapower joint venture with BlackRock, and has agreed to acquire substantially all of Lumen's Mass Markets fiber business.

FWA Metric	Q1 2025	Q2 2025
Internet Air Net Adds	181,000	203,000
Total Internet Air Subscribers	803,000	Over 1 million

Third-party retailers for device and service sales

AT&T Inc. sells through third-party retail stores alongside its company-owned locations and agents. This channel helps extend reach for device and service sales, though specific 2025 sales volume data through this channel isn't explicitly broken out separately from overall sales. The company's 2023 Annual Report confirmed sales occur through agents and third-party retail stores, complementing the direct channels.

AT&T Inc. (T) - Canvas Business Model: Customer Segments

You're looking at the core groups AT&T Inc. is selling connectivity to right now, based on their latest reported operational snapshot from the third quarter of 2025. It's all about who is paying for the wireless and the fiber.

Individual Consumers: High-value postpaid wireless and fiber broadband subscribers

This is the bread and butter, where the convergence strategy is showing its teeth. The focus here is on locking in customers across both mobile and fixed lines. In the third quarter of 2025, AT&T Inc. added 405,000 net postpaid phone subscribers. That brings the total postpaid phone subscriber base up to 73.8 million subscribers altogether. The churn rate, which is how many people leave, for postpaid phone-only customers settled at 0.92% for the quarter. The average revenue per user (ARPU) for postpaid phone lines was $56.64 in Q3 2025.

On the wireline side, the premium fiber product is pulling in new users consistently. AT&T Fiber added 288,000 new customers in Q3 2025, pushing the total fiber subscriber count past 10 million, specifically reaching 10.1 million total fiber subscribers. This segment is driving significant revenue growth; consumer fiber broadband revenues hit $2.2 billion, marking a 16.8% year-over-year increase. The real win here is the cross-sell: over 41% of AT&T Fiber households also subscribe to AT&T Mobility services.

Small and Midsize Businesses: Seeking scalable wireless, fiber, and fixed wireless (Internet Air)

For the business side, the story is one of transition, with legacy services shrinking while fiber connectivity grows within the segment. The overall Business Wireline revenues saw a contraction, coming in at $4.248 billion in Q3 2025, which is a 7.8% year-over-year decline. The operating income for Business Wireline fell even harder, down 12.9% to $1.18 billion. However, the newer fiber and advanced connectivity services within this segment managed a 6.0% increase. You have to remember that this segment also uses Internet Air for locations not yet served by fiber.

Large Enterprises: Requiring secure, high-capacity network and managed services

Large enterprises fall under the Business Wireline umbrella, and the data shows they are moving away from older, less scalable services. The persistent decreases in legacy and transitional services are the primary driver for the segment's revenue drop. While specific enterprise revenue is not broken out, the overall Business Wireline revenue decline of 7.8% in Q3 2025 reflects this shift away from traditional contracts toward more modern, high-capacity solutions like dedicated fiber circuits.

Wholesale Customers: Other carriers and service providers utilizing AT&T's network infrastructure

Wholesale is less about direct consumer sales and more about infrastructure access. A key metric showing network utilization by other entities, like government or first responders, is the FirstNet connection additions. AT&T Inc. added 316,000 FirstNet connections in the third quarter of 2025. This shows the continued reliance on AT&T's network for mission-critical services.

Fixed Wireless Customers: Served by AT&T Internet Air in non-fiber areas

AT&T Internet Air, the fixed wireless access (FWA) offering, is crucial for capturing customers where fiber buildout is still pending. This segment saw strong adoption in Q3 2025, adding 270,000 net new customers. This product is key because, without it, the overall residential subscriber base would have shrunk; Internet Air additions helped offset losses in legacy copper services.

Here's a quick look at the Q3 2025 broadband additions:

Broadband Product	Net Additions (Q3 2025)	Revenue Growth (YoY)
AT&T Fiber	288,000	16.8%
AT&T Internet Air (FWA)	270,000	Not explicitly stated for Q3

The total consumer broadband revenue for the quarter was up 8.2%, driven by these two high-growth products.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Cost Structure

The Cost Structure for AT&T Inc. is heavily weighted toward capital-intensive network build-out and ongoing operational maintenance, reflecting its dual focus on 5G wireless and fiber expansion.

Capital Expenditures (CapEx) represent a massive, planned outlay. AT&T Inc. projects its full-year 2025 capital investment to be in the range of $22 billion to $22.5 billion. This significant spending is directed toward accelerating the deployment of its fiber network and maintaining its 5G infrastructure.

Network operating expenses are a constant drain, though some costs are being managed. For the third quarter of 2025, total Operating Expenses were reported at $24.17 billion. You see specific cost pressures in areas like the Consumer Wireline segment, where operating expenses rose year over year due to higher depreciation expense driven by fiber investment and higher network-related costs in the first quarter of 2025. Conversely, lower network access costs, including higher vendor settlements in 2025, provided some offset in that same quarter.

The cost of acquiring and retaining high-value subscribers is escalating due to market competition. AT&T Inc. is actively addressing rising customer acquisition costs by focusing on operational efficiencies. In the Mobility unit, operating costs increased in the third quarter of 2025, driven by higher expenses from selling more pricier phones and increased spending on marketing and promotions, such as lucrative trade-in offers for new handsets. Customer retention is a key cost driver, with postpaid phone churn rising to 0.92% in the third quarter of 2025.

Strategic asset acquisition is another major cost component. The company recently secured FCC approval in December 2025 for its deal to acquire wireless spectrum licenses from U.S. Cellular for $1.02 billion. This is a direct, large-scale investment in a key resource.

Servicing the company's substantial debt load is a non-negotiable, fixed cost. As of the first quarter of 2025, AT&T Inc.'s net debt stood at approximately $119.1 billion. The associated debt servicing cost, as reflected in the Interest Expense for the first quarter of 2025, was $1,658 million (or $1.658 billion).

Here is a summary of key cost-related financial figures from recent periods:

Cost Category/Metric	Latest Reported Amount/Range	Period/Context
Projected Full-Year Capital Investment	$22 billion to $22.5 billion	Fiscal Year 2025 Projection
Total Operating Expenses	$24.17 billion	Q3 2025
Interest Expense (Debt Servicing Cost)	$1,658 million	Q1 2025
Net Debt	$119.1 billion	As of Q1 2025
Spectrum License Acquisition Cost	$1.02 billion	U.S. Cellular Deal (Approved Dec 2025)
Postpaid Phone Churn	0.92%	Q3 2025

The primary cost drivers are:

• Network Build-Out: The $22 billion to $22.5 billion annual CapEx budget for 2025.
• Financing Costs: Interest expense on the $119.1 billion net debt position.
• Customer Acquisition: Increased spending on marketing and promotions for Mobility.
• Infrastructure Investment Impact: Higher depreciation expense tied to fiber deployment.
• Spectrum Outlay: Large, discrete costs like the $1.02 billion U.S. Cellular spectrum purchase.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving AT&T Inc.'s top line as we head into the end of 2025. The revenue story is clearly segmented; it's not one monolithic growth rate across the board. It's a story of high-growth connectivity battling legacy decline, so you need to track the components.

Mobility Service Revenue remains the bedrock, and the guidance for the full year is holding steady at expected growth of 3% or better in 2025. That momentum is what you want to see. For the third quarter of 2025, Mobility service revenue hit $16.9 billion, showing a year-over-year increase of 2.3%. Honestly, the growth rate is slightly below the Q1 pace of 4.1%, but it's still positive.

The fiber build-out is paying off in the Consumer segment. Consumer Fiber Broadband Revenue is projected to surge in the mid-to-high teens for the full year 2025. In the third quarter of 2025, this revenue stream delivered $2.2 billion, which is a year-over-year jump of 16.8%. That's the kind of growth rate you see in a market-taking asset.

On the other side of the ledger, Business Wireline Revenue continues its secular decline. In the third quarter of 2025, this segment's revenue was down 7.8% compared to the prior year period. This pressure from migrating customers off legacy voice and data services is a consistent headwind.

We can track the hardware component, too. Equipment Revenue, which is the sales of mobile devices and other hardware, came in at $5.373 billion for the third quarter of 2025. This number fluctuates based on upgrade cycles and promotional timing, so it's less predictable than service revenue.

The Fixed Wireless Access (FWA) Revenue stream, represented by AT&T Internet Air subscribers, shows clear traction. In the third quarter of 2025 alone, AT&T Internet Air added 270,000 new subscribers. This is part of a larger trend where the total number of subscribers for AT&T's advanced broadband services, including Fiber and Internet Air, reached 550,000 new subscribers in Q3 2025.

Here's a quick look at the Q3 2025 segment performance that feeds these revenue streams:

Revenue Component	Q3 2025 Amount / Rate	Year-over-Year Change
Total Revenue	$30.7 billion	Up 1.6%
Mobility Service Revenue	$16.9 billion	Up 2.3%
Consumer Fiber Broadband Revenue	$2.2 billion	Up 16.8%
Business Wireline Revenue	N/A	Down 7.8%
Equipment Revenue	$5.373 billion	N/A
AT&T Internet Air Net Adds (FWA)	270,000	N/A

You can see the convergence strategy in the subscriber numbers, which directly impacts future service revenue. The company reported key subscriber metrics that feed these revenue buckets:

• Postpaid phone net additions: 405,000 in Q3 2025.
• AT&T Fiber net additions: 288,000 in Q3 2025.
• Postpaid phone churn: 0.92% in Q3 2025.
• Percentage of Fiber households also choosing Mobility: Over 41%.

Finance: draft 13-week cash view by Friday.