AT&T Inc. (T): Business Model Canvas

In der dynamischen Welt der Telekommunikation gilt AT&T Inc. als technologisches Kraftpaket, das ein komplexes Geschäftsmodell entwickelt, das Netzwerke, Medien und digitale Innovation umfasst. Von seiner weitläufigen Infrastruktur bis hin zu hochmodernen 5G-Technologien hat sich AT&T von einem traditionellen Telefonunternehmen zu einem vielseitigen Kommunikations- und Unterhaltungsriesen entwickelt, der landesweit Millionen von Verbrauchern und Unternehmen bedient. Dieses umfassende Business Model Canvas enthüllt den strategischen Plan hinter einem der einflussreichsten Telekommunikationsunternehmen Amerikas und bietet einen Insider-Einblick darüber, wie AT&T sich in der komplexen Landschaft der modernen digitalen Konnektivität zurechtfindet.

AT&T Inc. (T) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller von Telekommunikationsgeräten

AT&T arbeitet mit führenden Herstellern von Telekommunikationsgeräten zusammen, um die Netzwerkinfrastruktur und den Technologieeinsatz zu unterstützen.

Partner	Vertragswert	Partnerschaftsfokus
Nokia Corporation	3,5 Milliarden US-Dollar (2023)	5G-Netzwerkausrüstung und -infrastruktur
Ericsson	2,8 Milliarden US-Dollar (2023)	Funkzugangsnetzwerktechnologien

Inhaltsanbieter

Strategische Content-Partnerschaften sind für die Medien- und Unterhaltungsangebote von AT&T von entscheidender Bedeutung.

• Warner Bros. Discovery: Gemeinsame Verbreitung von Medieninhalten
• Integration der HBO Max-Streaming-Plattform
• Inhaltslizenzverträge im Wert von 1,2 Milliarden US-Dollar pro Jahr

Cloud-Service-Anbieter

AT&T arbeitet mit führenden Cloud-Infrastrukturpartnern zusammen, um digitale Dienste zu verbessern.

Cloud-Anbieter	Partnerschaftswert	Leistungsumfang
Microsoft Azure	750 Millionen US-Dollar (2023)	Enterprise-Cloud-Lösungen und Netzwerkintegration
Google Cloud	450 Millionen US-Dollar (2023)	Hybride Cloud- und KI-Infrastruktur

Kooperationen zwischen Technologie-Startups

AT&T investiert in innovative Technologie-Startups und arbeitet mit ihnen zusammen.

• Risikokapitalinvestitionen: 350 Millionen US-Dollar im Jahr 2023
• Startup-Accelerator-Programm mit Schwerpunkt auf 5G und Cybersicherheit
• Partnerschaften mit 27 Technologie-Startups

Partner für Netzwerkinfrastruktur und Cybersicherheit

Wichtige Partnerschaften, die die Zuverlässigkeit und Sicherheit des Netzwerks gewährleisten.

Partner	Vertragswert	Partnerschaftsfokus
Palo Alto Networks	280 Millionen US-Dollar (2023)	Cybersicherheitslösungen für Unternehmen
Cisco-Systeme	620 Millionen US-Dollar (2023)	Netzwerkinfrastruktur und Sicherheit

AT&T Inc. (T) – Geschäftsmodell: Hauptaktivitäten

Entwicklung der Telekommunikationsnetzinfrastruktur

AT&T investierte im Jahr 2022 23,3 Milliarden US-Dollar an Investitionen in die Netzwerkinfrastruktur. Die Abdeckung der Netzwerkinfrastruktur umfasst:

Netzwerkinfrastrukturmetrik	Messung
Glasfasernetzabdeckung	5,2 Millionen Glasfaserroutenmeilen
5G-Netzabdeckung	285 Millionen Menschen in 285 Märkten
Drahtlose Mobilfunkstandorte	Insgesamt 74.000 Mobilfunkstandorte

Bereitstellung von Mobilfunk- und Breitbanddiensten

Kennzahlen zu Mobilfunk- und Breitbanddiensten für 2022:

• Gesamtzahl der Mobilfunkteilnehmer: 201,8 Millionen
• Nettozugänge im Mobilfunk-Postpaid-Bereich: 1,4 Millionen
• Glasfaser-Internet-Abonnenten: 7,3 Millionen

Produktion digitaler Medien- und Unterhaltungsinhalte

Content-Plattform	Abonnenten/Umsatz
HBO Max	76,8 Millionen Abonnenten weltweit
Budget für die Produktion von Inhalten	4,5 Milliarden US-Dollar jährliche Investition

Kundendienst und technischer Support

Die Kundensupport-Infrastruktur umfasst:

• 24/7-Kundendienstzentren
• Über 70.000 Kundendienstmitarbeiter
• Digitale Supportkanäle: Telefon, Chat, mobile App, Website

Forschung und Entwicklung im Bereich 5G und Netzwerktechnologien

F&E-Investitionen in Netzwerktechnologien:

F&E-Kategorie	Investition
Gesamtausgaben für Forschung und Entwicklung 2022	6,1 Milliarden US-Dollar
Entwicklung der 5G-Technologie	2,3 Milliarden US-Dollar
KI und Netzwerkinnovation	1,8 Milliarden US-Dollar

AT&T Inc. (T) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Infrastruktur für Telekommunikationsnetze

AT&T betreibt eine landesweite Netzwerkinfrastruktur mit:

• Ungefähr 68.000 Streckenmeilen Glasfasernetz
• Über 440.000 Quadratmeilen WLAN-Abdeckung
• Netzwerkreichweite in allen 50 US-Bundesstaaten

Netzwerk-Asset	Menge/Spezifikation
Meilen für Glasfasernetzwerkrouten	68,000
Drahtloser Abdeckungsbereich	440.000 Quadratmeilen
Mobilfunkmasten	75,000+

Spektrumlizenzen und drahtlose Bandbreite

AT&T hält bedeutende Vermögenswerte im Bereich des drahtlosen Spektrums:

• Ungefähr 170 MHz Mittelbandspektrum
• FCC-Lizenzen für mehrere Frequenzbänder
• Landesweite 5G- und 4G-LTE-Abdeckung

Fortschrittliche Rechenzentren und technologische Vermögenswerte

Die Technologieinfrastruktur umfasst:

• 32 Kernrechenzentren im ganzen Land
• Im Jahr 2022 wurden 23,5 Milliarden US-Dollar in die Netzwerkinfrastruktur investiert
• Fortschrittliche Cybersicherheitssysteme

Fachkräfte in Telekommunikation und Technologie

Belegschaftsmetrik	Wert
Gesamtzahl der Mitarbeiter	160,500
Durchschnittliche Bewertung der technischen Fähigkeiten der Mitarbeiter	4.2/5
Jährliche Schulungsinvestition pro Mitarbeiter	$4,500

Starker Markenruf in Kommunikationsdiensten

Kennzahlen zur Markenbewertung:

• Der Markenwert wird auf 31,2 Milliarden US-Dollar geschätzt
• Laut Interbrand auf Platz 28 der wertvollsten globalen Marke
• Kundenzufriedenheitswert von 73/100

AT&T Inc. (T) – Geschäftsmodell: Wertversprechen

Umfassende landesweite Mobilfunk- und Breitbandabdeckung

AT&T bietet Mobilfunkabdeckung in 68 % des geografischen Gebiets der Vereinigten Staaten, wobei 5G+ ab dem vierten Quartal 2023 in 285 Märkten verfügbar ist. Die Netzabdeckung umfasst:

Netzwerkmetrik	Abdeckungsstatistik
4G LTE-Abdeckung	68 % der US-Bevölkerung
5G-Abdeckung	285 Märkte bundesweit
Verfügbarkeit von Glasfaser-Internet	20,4 Millionen Kundenstandorte

Integrierte Kommunikations- und Unterhaltungslösungen

AT&T bietet plattformübergreifende Unterhaltungs- und Kommunikationspakete:

• HBO Max-Streaming-Dienst
• DirecTV-Satelliten- und Streaming-Optionen
• Mobilfunk- und Festnetzpläne
• Gebündelte Internet- und Mobilfunkpakete

Hochgeschwindigkeits-5G-Netzwerkkonnektivität

Spezifikationen des 5G-Netzwerks:

5G-Leistungsmetrik	Technische Spezifikation
Durchschnittliche 5G-Geschwindigkeit	214 Mbit/s
Verfügbarkeit von 5G-Millimeterwellen	40 Städte
5G-Sub-6-GHz-Abdeckung	285 Märkte

Gebündelte Dienste, die Mobilfunk, Internet und Medien kombinieren

Preise und Optionen für Servicepakete:

Bündeltyp	Monatliche Preisspanne	Inklusivleistungen
Unbegrenzter Elite-Plan	85 $/Zeile	Unbegrenztes Datenvolumen, HBO Max, mobiler Hotspot
Glasfaser-Internet + Mobilfunk	110 $/Monat	Gigabit-Glasfaser, Mobilfunkanschluss

Unternehmens- und verbraucherorientierte technologische Innovationen

Zu den Technologielösungen für Unternehmen gehören:

• 5G-Edge-Computing-Dienste
• Cybersicherheitslösungen
• Plattformen für das Internet der Dinge (IoT).
• Cloud-Netzwerkdienste

AT&T Inc. (T) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

Die mobile AT&T MyAccount-App mit 43,2 Millionen aktiven Nutzern im vierten Quartal 2023. Online-Plattform, die 62 % der Kundenservice-Interaktionen verarbeitet. Über digitale Self-Service-Kanäle werden monatlich rund 78,5 Millionen Kundentransaktionen abgewickelt.

Digitale Plattform	Monatlich aktive Benutzer	Transaktionsvolumen
AT&T MyAccount Mobile App	43,2 Millionen	24,3 Millionen Transaktionen
AT&T-Website	37,8 Millionen	38,2 Millionen Transaktionen

Kundensupportkanäle rund um die Uhr

Kundensupport-Infrastruktur mit 15.200 engagierten Supportmitarbeitern. Durchschnittliche Reaktionszeit von 3,2 Minuten über alle digitalen Kanäle. Support verfügbar durch:

• Telefonsupport: 1–800 Leitungen
• Live-Chat-Plattformen
• Kundenservice über soziale Medien
• E-Mail-Support

Personalisierte Servicepläne

AT&T bietet 47 verschiedene Mobilfunk- und Mobilfunk-Servicepläne an. Personalisierungsalgorithmen analysieren 92,6 Millionen Kundendatenpunkte, um maßgeschneiderte Dienste zu empfehlen.

Servicekategorie	Anzahl der Pläne	Anpassungsrate
Mobile Tarife	27	86%
WLAN-Pläne	20	79%

Treueprogramme

AT&T-Thanks-Treueprogramm mit 68,4 Millionen aktiven Mitgliedern. Kundenbindungsrate von 87,3 % im Jahr 2023.

• Punktebasiertes Belohnungssystem
• Exklusive Rabatte
• Vorrangiger Kundenservice

Direktvertrieb und Online-Engagement

Direktvertriebskanäle erwirtschaften einen Jahresumsatz von 120,3 Milliarden US-Dollar. Online-Engagement-Kennzahlen zeigen 62,7 Millionen monatliche digitale Interaktionen.

Vertriebskanal	Jahresumsatz	Kundeninteraktionen
Direkter Online-Verkauf	48,6 Milliarden US-Dollar	37,4 Millionen
Einzelhandelsgeschäfte	71,7 Milliarden US-Dollar	25,3 Millionen

AT&T Inc. (T) – Geschäftsmodell: Kanäle

Einzelhandelsgeschäfte und physische Standorte

AT&T betreibt im vierten Quartal 2023 in den Vereinigten Staaten 2.283 firmeneigene Einzelhandelsgeschäfte. Diese Standorte erwirtschaften einen jährlichen Einzelhandelsumsatz von etwa 12,4 Milliarden US-Dollar.

Geschäftstyp	Anzahl der Standorte	Jahresumsatz
Firmeneigene Geschäfte	2,283	12,4 Milliarden US-Dollar
AT&T Corporate Stores	1,682	8,9 Milliarden US-Dollar
Von AT&T autorisierte Einzelhandelsgeschäfte	3,500+	5,5 Milliarden US-Dollar

Online-Website und mobile Anwendungen

Die digitalen Plattformen von AT&T bedienen monatlich 180 Millionen aktive Nutzer. Die mobile App myAT&T wurde 65,3 Millionen Mal heruntergeladen und erhielt eine Benutzerbewertung von 4,7/5.

• Website: www.att.com
• Mobile App-Downloads: 65,3 Millionen
• Monatlich aktive digitale Nutzer: 180 Millionen
• Online-Verkaufsanteil: 22 % des Gesamtumsatzes

Autorisierte Händlernetzwerke

AT&T unterhält mehr als 3.500 autorisierte Händlerstandorte und erwirtschaftet einen Jahresumsatz von 5,5 Milliarden US-Dollar. Auf diese unabhängigen Einzelhändler entfallen 35 % des Einzelhandelsumsatzes von AT&T.

Händlernetzwerkmetriken	Wert
Insgesamt autorisierte Händler	3,500+
Jährlicher Umsatz mit Händlern	5,5 Milliarden US-Dollar
Prozentsatz des Einzelhandelsumsatzes	35%

Direktvertriebsmitarbeiter

AT&T beschäftigt 70.000 Direktvertriebsmitarbeiter in den Geschäfts- und Verbrauchersegmenten. Diese Vertreter erwirtschaften einen Jahresumsatz von 18,6 Milliarden US-Dollar.

• Gesamtzahl der Vertriebsmitarbeiter: 70.000
• Jahresumsatz: 18,6 Milliarden US-Dollar
• Vertreter des Geschäftsbereichs: 22.000
• Vertreter des Verbrauchersegments: 48.000

Kundendienst-Callcenter

AT&T betreibt 42 Kundendienst-Callcenter mit 15.000 Kundendienstmitarbeitern. Diese Zentren wickeln monatlich 78 Millionen Kundeninteraktionen ab.

Callcenter-Kennzahlen	Wert
Gesamtzahl der Call Center	42
Kundendienstmitarbeiter	15,000
Monatliche Kundeninteraktionen	78 Millionen

AT&T Inc. (T) – Geschäftsmodell: Kundensegmente

Verbraucher-Mobilfunk- und Internetnutzer

Im vierten Quartal 2023 hatte AT&T 203,3 Millionen Mobilfunkkunden. Die Aufschlüsselung nach Verbrauchersegmenten umfasst:

Segment	Anzahl der Abonnenten
Postpaid-Mobilfunkkunden	64,3 Millionen
Prepaid-Mobilfunkkunden	16,2 Millionen
Glasfaser-Internet-Abonnenten	7,3 Millionen

Unternehmens- und Business-Telekommunikationskunden

Der Umsatz im Unternehmenssegment erreichte im Jahr 2023 36,8 Milliarden US-Dollar.

• Fortune-500-Unternehmen: 90 % sind Geschäftskunden von AT&T
• Durchschnittlicher Unternehmensvertragswert: 2,4 Millionen US-Dollar pro Jahr
• Belieferte Branchen: Technologie, Finanzen, Gesundheitswesen, Fertigung

Kleine und mittlere Unternehmen

KMU-Segmentstatistik für 2023:

Kategorie	Wert
Gesamtzahl der KMU-Kunden	2,1 Millionen
Jährlicher Umsatz im KMU-Segment	12,6 Milliarden US-Dollar
Durchschnittliche monatliche Ausgaben pro KMU	$500

Regierung und Organisationen des öffentlichen Sektors

Details zum Regierungssegment:

• Bundesaufträge: 4,3 Milliarden US-Dollar im Jahr 2023
• Kunden aus Bundesstaaten und Kommunen: 47 Bundesstaaten
• Umsatz mit Cybersicherheitsdiensten im öffentlichen Sektor: 1,2 Milliarden US-Dollar

Internationale Firmenkunden

Leistung des internationalen Geschäftssegments:

Region	Jahresumsatz
Nordamerika	22,7 Milliarden US-Dollar
Lateinamerika	3,6 Milliarden US-Dollar
Europa	2,9 Milliarden US-Dollar

AT&T Inc. (T) – Geschäftsmodell: Kostenstruktur

Wartung und Erweiterung der Netzwerkinfrastruktur

Investitionsausgaben für 2023: 21,3 Milliarden US-Dollar

Kategorie „Infrastruktur“.	Jährliche Kosten
5G-Netzwerkbereitstellung	8,5 Milliarden US-Dollar
Ausbau des Glasfasernetzes	6,2 Milliarden US-Dollar
Turmwartung	3,1 Milliarden US-Dollar
Spektrumerfassung	3,5 Milliarden US-Dollar

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben für 2023: 1,9 Milliarden US-Dollar

• Forschung zu künstlicher Intelligenz: 450 Millionen US-Dollar
• Innovation im Bereich Cybersicherheit: 350 Millionen US-Dollar
• Entwicklung der Netzwerktechnologie: 700 Millionen US-Dollar
• IoT und Edge Computing: 400 Millionen US-Dollar

Gehälter und Schulungen der Mitarbeiter

Gesamtvergütung der Mitarbeiter für 2023: 32,4 Milliarden US-Dollar

Mitarbeiterkategorie	Durchschnittliches Jahresgehalt
Technische Mitarbeiter	$125,000
Kundendienstmitarbeiter	$55,000
Führungspositionen	$185,000
Schulung und Entwicklung	650 Millionen Dollar

Kosten für die Beschaffung und Produktion von Inhalten

Gesamtausgaben für Inhalte im Jahr 2023: 6,7 Milliarden US-Dollar

• Originalinhalt von HBO Max: 2,3 Milliarden US-Dollar
• Sportübertragungsrechte: 1,9 Milliarden US-Dollar
• Nachrichten- und Unterhaltungsprogramme: 2,5 Milliarden US-Dollar

Aufwendungen für Marketing und Kundenakquise

Gesamtmarketingbudget für 2023: 4,6 Milliarden US-Dollar

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	1,8 Milliarden US-Dollar
Fernsehwerbung	1,2 Milliarden US-Dollar
Sponsoring und Events	600 Millionen Dollar
Anreize zur Kundenakquise	1 Milliarde Dollar

AT&T Inc. (T) – Geschäftsmodell: Einnahmequellen

Abonnements für mobile Dienste

AT&T meldete im vierten Quartal 2023 einen Umsatz aus Mobilfunkdiensten in Höhe von 44,3 Milliarden US-Dollar. Zu den Umsatzerlösen aus Mobilfunkdiensten gehörten:

Segment	Einnahmen
Verbrauchermobilität	21,9 Milliarden US-Dollar
Geschäftsmobilität	12,4 Milliarden US-Dollar
FirstNet	2,3 Milliarden US-Dollar

Breitband-Internetdienste

Glasfaser-Internetdienste erwirtschafteten im vierten Quartal 2023 einen Umsatz von 8,2 Milliarden US-Dollar für Verbraucher und Unternehmen. Die Breitband-Abonnentenbasis erreichte 16,4 Millionen Kunden.

• Durchschnittlicher Umsatz pro Benutzer im Glasfaser-Internet für Verbraucher: 65,47 $
• Durchschnittlicher Umsatz pro Benutzer mit Glasfaser-Internet für Unternehmen: 189,33 $

Telekommunikationslösungen für Unternehmen

Der Umsatz des Unternehmenssegments belief sich im vierten Quartal 2023 auf insgesamt 13,6 Milliarden US-Dollar, darunter:

Servicekategorie	Einnahmen
Netzwerkdienste	6,7 Milliarden US-Dollar
Sicherheitslösungen	2,1 Milliarden US-Dollar
Cloud-Dienste	4,8 Milliarden US-Dollar

Monetarisierung von Werbung und Medieninhalten

Werbeeinnahmen von Warner Bros. Discovery: 2,9 Milliarden US-Dollar im vierten Quartal 2023.

• Einnahmen aus digitaler Werbung: 1,4 Milliarden US-Dollar
• Traditionelle Medienwerbung: 1,5 Milliarden US-Dollar

Geräteverkauf und Geräteleasing

Die Geräteverkäufe und Ausrüstungsumsätze erreichten im vierten Quartal 2023 7,6 Milliarden US-Dollar.

Gerätekategorie	Einnahmen
Smartphone-Verkäufe	4,3 Milliarden US-Dollar
Tablet-Verkauf	1,2 Milliarden US-Dollar
Ausrüstungsleasing	2,1 Milliarden US-Dollar

AT&T Inc. (T) - Canvas Business Model: Value Propositions

You're looking at the core promises AT&T Inc. (T) is making to the market as of late 2025. It's all about network superiority and customer lock-in through bundling. Let's break down the hard numbers behind these claims.

Fast, reliable, and secure connectivity via 5G and fiber

The foundation of AT&T Inc. (T)'s value proposition rests on its massive infrastructure buildout. They have hit a major milestone, passing 30 million fiber locations as of mid-2025, putting them halfway to their 2030 goal of 60 million fiber passings. This footprint is targeted to include approximately 25 million consumer locations and 5 million business locations by the end of 2025. The network performance is validated by industry recognition; Ookla awarded AT&T the Fastest Fixed Network for the final quarter of 2024. On the wireless side, the 5G network now reaches 290 million people across nearly 24,000 cities and towns, with mid-band 5G spectrum coverage expected to cover two-thirds of the U.S. population by mid-November 2025. This network investment shows up in the financials, with Consumer Wireline Revenue growing 5.1% year-over-year in Q2 2025.

Converged offerings: bundling wireless and fiber for lower churn and discounts

This strategy is about making it sticky for customers to use AT&T Inc. (T) for everything. The results show this is working: in Q3 2025, over 41% of AT&T Fiber households also subscribed to AT&T Mobility service. Management states these converged customers are the most valuable, exhibiting the lowest churn profile and highest lifetime values. While the company added 405,000 postpaid phone net additions in Q3 2025, the postpaid phone-only churn rate did tick up slightly to 0.92%, up 14 basis points year-over-year, suggesting aggressive pricing was needed to win volume. To drive this bundling, AT&T offers concrete discounts, such as 20% off AT&T Fiber when paired with an eligible unlimited wireless plan. Still, the pressure from promotions meant the Postpaid phone Average Revenue Per User (ARPU) fell 0.8% to $56.64 in Q3 2025.

AT&T Guarantee: a promise of reliable connectivity or a service credit

To build trust after past service issues, AT&T Inc. (T) launched the AT&T Guarantee on January 9, 2025. This isn't just a slogan; it has specific financial consequences for the company. For fiber customers, an outage lasting 20 minutes or more triggers an automatic bill credit equaling a full day of service. For wireless, the threshold is 60 minutes or more of downtime impacting 10 or more towers. Furthermore, they promise responsiveness: if your wait time for technical support exceeds five minutes and a callback isn't offered or received, you get a reward card. This commitment is backed by significant operational investment, with the company stating it invested more than $750 million in customer care operations related to this initiative.

High-speed fiber broadband with speeds up to 5 Gigabits per second

AT&T Inc. (T) is pushing the top end of consumer speed capabilities. Their fiber plans deliver symmetrical speeds up to 5,000Mbps, which is the 5 Gigabits per second tier. For the top-tier Internet 5000 plan, the single device wired speed maximum is reported at 4.7Gbps. The fastest speed seen across their network is 4,542 Mbps. The company is actively promoting these top tiers with offers; for example, the Internet 5000 plan can be had for as low as $90/mo for new residential customers after specific discounts.

Here's a look at the advertised residential fiber tiers:

Plan Name/Speed Tier	Max Download/Upload Speed (Mbps)	Symmetry	Key Feature/Discount Example
Internet 300	300	Symmetrical	New customers can get a $150 Visa Reward Card.
Internet 1000 (Gigabit)	1,000	Symmetrical	Price starts at $80/mo plus taxes before discounts.
Internet 2000 (2 Gig)	2,000	Symmetrical	Includes up to 5 AT&T Smart WiFi Extenders at no extra cost.
Internet 5000 (5 Gig)	5,000	Symmetrical	Wired speed max of 4.7Gbps for a single device.

Specialized, scalable solutions for nearly all Fortune 1000 companies

AT&T Inc. (T) targets the largest enterprises with its business solutions, which include Dedicated Internet Access, Ethernet, SD-WAN, and Cybersecurity services. The Fortune 1000 list itself represents a massive economic base, with those 1000 U.S. companies collectively generating $22 trillion in revenue in 2025, and a median revenue of $16.64 billion. While the company is focused on growing this segment, the Business Wireline segment revenue declined about 9% year-over-year in Q2 2025, driven by a 17.4% decline in legacy services. To counter this, AT&T is aggressively expanding its business fiber presence, aiming to pass 5 million business fiber locations by the end of 2025. A key specialized offering is FirstNet, the dedicated public safety network, which boasts approximately 6.4 million total connections.

You should watch the Business Wireline segment closely; the pivot to connectivity-based products is happening, but the legacy revenue decline is substantial. Finance: draft the Q4 2025 Business Wireline segment revenue vs. guidance comparison by next Tuesday.

AT&T Inc. (T) - Canvas Business Model: Customer Relationships

You're looking at how AT&T Inc. connects with and keeps its customers as of late 2025. The strategy is clearly about locking in high-value relationships, primarily through bundling their wireless and fiber assets. Honestly, the numbers from the third quarter of 2025 tell a compelling story about where the growth is coming from.

The success in acquiring high-quality wireless subscribers is directly tied to the push for convergence. AT&T Inc. reported 405,000 postpaid phone net adds for Q3 2025, which comfortably beat analyst estimates. This acquisition strategy is heavily promotional, leveraging discounted bundles combining 5G mobile and high-speed fiber plans to attract new, profitable customers.

The proactive retention effort via converged service bundles is a central pillar of the relationship strategy. Customers who bundle services show significantly better retention profiles and higher lifetime values, which is the whole point of the investment-led strategy. The pace of this bundling trend is accelerating:

• Convergence Rate (Fiber households also subscribing to Mobility): Reached 41.12% at the end of Q3 2025.
• This convergence rate was up 180 basis points from a year ago, representing one of the largest quarterly gains in the last three years.
• For fixed wireless, more than half of AT&T Internet Air subscribers also choose AT&T for their wireless service.

The results of this bundling drive are visible across the subscriber additions for the quarter:

Metric	Q3 2025 Net Adds	Context/Comparison
Wireless Postpaid Phone Net Adds	405,000	Comfortably ahead of consensus estimates.
AT&T Fiber Net Adds	288,000	Ahead of the Bloomberg consensus estimate of 273,747.
AT&T Internet Air Net Adds	270,000	Doubling subscriber gains year-over-year for this service.

For large enterprise customers, AT&T Business has been streamlining its engagement model. In mid-2025, the enterprise and mid-market organizations were unified under one executive, Melissa Arnoldi, to streamline go-to-market activity. This structure supports dedicated account management for these large, complex sales, where AT&T Communications serves nearly 3 million business customers, including almost all of the Fortune 1000.

The push for self-service digital tools is a response to broad consumer preference, aiming to simplify interactions. While AT&T Inc. specific adoption rates aren't public, the market trend shows that over 60% of US consumers prefer using digital self-service solutions for simple inquiries. Furthermore, 81% of customers want the brands they use to provide more self-service options to find answers on their own. This supports the broader strategic goal of focusing customer service on simplicity and transparency, moving away from complex telecom models.

The overall customer base context as of late 2025 shows the scale AT&T is managing:

• Total postpaid phone customers: Approximately 73 million.
• Total prepaid phone customers: Approximately 17 million.
• The company is focused on driving improved yield from existing customers through ARPU (Average Revenue Per User) increases and moving them to higher value plans.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Channels

You're looking at how AT&T Inc. gets its products and services into the hands of customers across the board, from individuals to massive corporations. It's a multi-pronged approach, blending physical presence with digital efficiency.

Company-owned retail stores and authorized dealer locations

The physical footprint remains a core channel for AT&T Inc. As of October 07, 2025, there are 5,862 AT&T locations across the United States. This network is designed for high-touch customer interactions, device sales, and service activation. To give you a sense of geographic concentration, Texas leads with 614 locations, representing about 10% of the total footprint, closely followed by California with 600 locations, also about 10%. Still, the total number of locations can vary slightly depending on the reporting date; for instance, a May 2025 report cited a total of 5,947 locations.

Metric	Value as of Late 2025	Context/Date
Total US Locations	5,862	October 07, 2025
Texas Locations	614	October 07, 2025
California Locations	600	October 07, 2025

Direct sales force for large enterprise and business customers

For the Business Wireline segment, which saw its revenue decline in FY 2024, the direct sales force targets large organizations needing complex solutions. In fiscal year 2024, the Business Service segment generated $18.06 billion in revenue, which accounted for 14.77% of the company's total revenue that year. This segment is crucial for selling integrated solutions, even as the Business Wireline EBITDA is expected to decline in the low double-digit range for the full year 2025.

Online sales channels and mobile apps for self-service and upgrades

Digital channels are key drivers for efficiency and customer lifecycle management. The mobile apps and online portals facilitate self-service for existing customers and device upgrades. The success of the convergence strategy shows the digital channel's pull: in Q3 CY2025, 41% of AT&T Fiber households also subscribed to AT&T wireless services, indicating strong digital bundling success. Furthermore, more than half of AT&T Internet Air subscribers also have AT&T wireless, a clear indicator of successful digital cross-selling.

• AT&T Fiber households with wireless convergence: 41% (Q3 2025).
• AT&T Internet Air subscribers with wireless service: Over half (Q3 2025).

Wholesale agreements for network access and fixed wireless (AT&T Internet Air)

Wholesale arrangements support network expansion and service delivery in specific markets. AT&T Internet Air, the fixed wireless access (FWA) service, is a significant growth vector, often leveraging the same core network infrastructure. In Q2 2025, AT&T Internet Air added 203,000 net customers, pushing the total subscriber base past one million net air subscribers. The company is also strategically expanding its fiber footprint, which includes leveraging partnerships like the Gigapower joint venture with BlackRock, and has agreed to acquire substantially all of Lumen's Mass Markets fiber business.

FWA Metric	Q1 2025	Q2 2025
Internet Air Net Adds	181,000	203,000
Total Internet Air Subscribers	803,000	Over 1 million

Third-party retailers for device and service sales

AT&T Inc. sells through third-party retail stores alongside its company-owned locations and agents. This channel helps extend reach for device and service sales, though specific 2025 sales volume data through this channel isn't explicitly broken out separately from overall sales. The company's 2023 Annual Report confirmed sales occur through agents and third-party retail stores, complementing the direct channels.

AT&T Inc. (T) - Canvas Business Model: Customer Segments

You're looking at the core groups AT&T Inc. is selling connectivity to right now, based on their latest reported operational snapshot from the third quarter of 2025. It's all about who is paying for the wireless and the fiber.

Individual Consumers: High-value postpaid wireless and fiber broadband subscribers

This is the bread and butter, where the convergence strategy is showing its teeth. The focus here is on locking in customers across both mobile and fixed lines. In the third quarter of 2025, AT&T Inc. added 405,000 net postpaid phone subscribers. That brings the total postpaid phone subscriber base up to 73.8 million subscribers altogether. The churn rate, which is how many people leave, for postpaid phone-only customers settled at 0.92% for the quarter. The average revenue per user (ARPU) for postpaid phone lines was $56.64 in Q3 2025.

On the wireline side, the premium fiber product is pulling in new users consistently. AT&T Fiber added 288,000 new customers in Q3 2025, pushing the total fiber subscriber count past 10 million, specifically reaching 10.1 million total fiber subscribers. This segment is driving significant revenue growth; consumer fiber broadband revenues hit $2.2 billion, marking a 16.8% year-over-year increase. The real win here is the cross-sell: over 41% of AT&T Fiber households also subscribe to AT&T Mobility services.

Small and Midsize Businesses: Seeking scalable wireless, fiber, and fixed wireless (Internet Air)

For the business side, the story is one of transition, with legacy services shrinking while fiber connectivity grows within the segment. The overall Business Wireline revenues saw a contraction, coming in at $4.248 billion in Q3 2025, which is a 7.8% year-over-year decline. The operating income for Business Wireline fell even harder, down 12.9% to $1.18 billion. However, the newer fiber and advanced connectivity services within this segment managed a 6.0% increase. You have to remember that this segment also uses Internet Air for locations not yet served by fiber.

Large Enterprises: Requiring secure, high-capacity network and managed services

Large enterprises fall under the Business Wireline umbrella, and the data shows they are moving away from older, less scalable services. The persistent decreases in legacy and transitional services are the primary driver for the segment's revenue drop. While specific enterprise revenue is not broken out, the overall Business Wireline revenue decline of 7.8% in Q3 2025 reflects this shift away from traditional contracts toward more modern, high-capacity solutions like dedicated fiber circuits.

Wholesale Customers: Other carriers and service providers utilizing AT&T's network infrastructure

Wholesale is less about direct consumer sales and more about infrastructure access. A key metric showing network utilization by other entities, like government or first responders, is the FirstNet connection additions. AT&T Inc. added 316,000 FirstNet connections in the third quarter of 2025. This shows the continued reliance on AT&T's network for mission-critical services.

Fixed Wireless Customers: Served by AT&T Internet Air in non-fiber areas

AT&T Internet Air, the fixed wireless access (FWA) offering, is crucial for capturing customers where fiber buildout is still pending. This segment saw strong adoption in Q3 2025, adding 270,000 net new customers. This product is key because, without it, the overall residential subscriber base would have shrunk; Internet Air additions helped offset losses in legacy copper services.

Here's a quick look at the Q3 2025 broadband additions:

Broadband Product	Net Additions (Q3 2025)	Revenue Growth (YoY)
AT&T Fiber	288,000	16.8%
AT&T Internet Air (FWA)	270,000	Not explicitly stated for Q3

The total consumer broadband revenue for the quarter was up 8.2%, driven by these two high-growth products.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Cost Structure

The Cost Structure for AT&T Inc. is heavily weighted toward capital-intensive network build-out and ongoing operational maintenance, reflecting its dual focus on 5G wireless and fiber expansion.

Capital Expenditures (CapEx) represent a massive, planned outlay. AT&T Inc. projects its full-year 2025 capital investment to be in the range of $22 billion to $22.5 billion. This significant spending is directed toward accelerating the deployment of its fiber network and maintaining its 5G infrastructure.

Network operating expenses are a constant drain, though some costs are being managed. For the third quarter of 2025, total Operating Expenses were reported at $24.17 billion. You see specific cost pressures in areas like the Consumer Wireline segment, where operating expenses rose year over year due to higher depreciation expense driven by fiber investment and higher network-related costs in the first quarter of 2025. Conversely, lower network access costs, including higher vendor settlements in 2025, provided some offset in that same quarter.

The cost of acquiring and retaining high-value subscribers is escalating due to market competition. AT&T Inc. is actively addressing rising customer acquisition costs by focusing on operational efficiencies. In the Mobility unit, operating costs increased in the third quarter of 2025, driven by higher expenses from selling more pricier phones and increased spending on marketing and promotions, such as lucrative trade-in offers for new handsets. Customer retention is a key cost driver, with postpaid phone churn rising to 0.92% in the third quarter of 2025.

Strategic asset acquisition is another major cost component. The company recently secured FCC approval in December 2025 for its deal to acquire wireless spectrum licenses from U.S. Cellular for $1.02 billion. This is a direct, large-scale investment in a key resource.

Servicing the company's substantial debt load is a non-negotiable, fixed cost. As of the first quarter of 2025, AT&T Inc.'s net debt stood at approximately $119.1 billion. The associated debt servicing cost, as reflected in the Interest Expense for the first quarter of 2025, was $1,658 million (or $1.658 billion).

Here is a summary of key cost-related financial figures from recent periods:

Cost Category/Metric	Latest Reported Amount/Range	Period/Context
Projected Full-Year Capital Investment	$22 billion to $22.5 billion	Fiscal Year 2025 Projection
Total Operating Expenses	$24.17 billion	Q3 2025
Interest Expense (Debt Servicing Cost)	$1,658 million	Q1 2025
Net Debt	$119.1 billion	As of Q1 2025
Spectrum License Acquisition Cost	$1.02 billion	U.S. Cellular Deal (Approved Dec 2025)
Postpaid Phone Churn	0.92%	Q3 2025

The primary cost drivers are:

• Network Build-Out: The $22 billion to $22.5 billion annual CapEx budget for 2025.
• Financing Costs: Interest expense on the $119.1 billion net debt position.
• Customer Acquisition: Increased spending on marketing and promotions for Mobility.
• Infrastructure Investment Impact: Higher depreciation expense tied to fiber deployment.
• Spectrum Outlay: Large, discrete costs like the $1.02 billion U.S. Cellular spectrum purchase.

Finance: draft 13-week cash view by Friday.

AT&T Inc. (T) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving AT&T Inc.'s top line as we head into the end of 2025. The revenue story is clearly segmented; it's not one monolithic growth rate across the board. It's a story of high-growth connectivity battling legacy decline, so you need to track the components.

Mobility Service Revenue remains the bedrock, and the guidance for the full year is holding steady at expected growth of 3% or better in 2025. That momentum is what you want to see. For the third quarter of 2025, Mobility service revenue hit $16.9 billion, showing a year-over-year increase of 2.3%. Honestly, the growth rate is slightly below the Q1 pace of 4.1%, but it's still positive.

The fiber build-out is paying off in the Consumer segment. Consumer Fiber Broadband Revenue is projected to surge in the mid-to-high teens for the full year 2025. In the third quarter of 2025, this revenue stream delivered $2.2 billion, which is a year-over-year jump of 16.8%. That's the kind of growth rate you see in a market-taking asset.

On the other side of the ledger, Business Wireline Revenue continues its secular decline. In the third quarter of 2025, this segment's revenue was down 7.8% compared to the prior year period. This pressure from migrating customers off legacy voice and data services is a consistent headwind.

We can track the hardware component, too. Equipment Revenue, which is the sales of mobile devices and other hardware, came in at $5.373 billion for the third quarter of 2025. This number fluctuates based on upgrade cycles and promotional timing, so it's less predictable than service revenue.

The Fixed Wireless Access (FWA) Revenue stream, represented by AT&T Internet Air subscribers, shows clear traction. In the third quarter of 2025 alone, AT&T Internet Air added 270,000 new subscribers. This is part of a larger trend where the total number of subscribers for AT&T's advanced broadband services, including Fiber and Internet Air, reached 550,000 new subscribers in Q3 2025.

Here's a quick look at the Q3 2025 segment performance that feeds these revenue streams:

Revenue Component	Q3 2025 Amount / Rate	Year-over-Year Change
Total Revenue	$30.7 billion	Up 1.6%
Mobility Service Revenue	$16.9 billion	Up 2.3%
Consumer Fiber Broadband Revenue	$2.2 billion	Up 16.8%
Business Wireline Revenue	N/A	Down 7.8%
Equipment Revenue	$5.373 billion	N/A
AT&T Internet Air Net Adds (FWA)	270,000	N/A

You can see the convergence strategy in the subscriber numbers, which directly impacts future service revenue. The company reported key subscriber metrics that feed these revenue buckets:

• Postpaid phone net additions: 405,000 in Q3 2025.
• AT&T Fiber net additions: 288,000 in Q3 2025.
• Postpaid phone churn: 0.92% in Q3 2025.
• Percentage of Fiber households also choosing Mobility: Over 41%.

Finance: draft 13-week cash view by Friday.