TIM S.A. (TIMB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de las telecomunicaciones brasileñas, Tim S.A. surge como un jugador fundamental, tejiendo un intrincado modelo de negocio que trasciende la conectividad tradicional. Al aprovechar estratégicamente la tecnología de vanguardia, las asociaciones estratégicas y un ecosistema digital integral, Tim se ha transformado de un mero proveedor de servicios móviles a una potencia de soluciones digitales multifacéticas. Esta exploración de lienzo de negocios revela las estrategias innovadoras que posicionan a Tim a la vanguardia de la revolución de telecomunicaciones de Brasil, prometiendo a los lectores una visión interna de cómo este gigante de telecomunicaciones navega por dinámica de mercado compleja y ofrece valor a millones de clientes.

Tim S.A. (TIMB) - Modelo de negocio: asociaciones clave

Asociaciones de infraestructura de red de telecomunicaciones

Tim S.A. mantiene asociaciones estratégicas con proveedores clave de equipos de telecomunicaciones:

Pareja	Enfoque de asociación	Valor del contrato (2023)
Huawei	Implementación de infraestructura de red	R $ 387 millones
Nokia	Equipos y tecnología de red	R $ 265 millones
Ericsson	Desarrollo de tecnología 5G	R $ 422 millones

Proveedores de tecnología brasileños locales

Tim S.A. colabora con las compañías de tecnología brasileña locales para mejorar la prestación de servicios:

• Tecnologías locales
• Soluciones digitales brasileñas
• Innovaciones de Neurotech

Proveedor local	Contribución del servicio	Valor de colaboración anual
Tecnologías locales	Infraestructura en la nube	R $ 45 millones
Soluciones digitales brasileñas	Desarrollo de software	R $ 32 millones

Asociaciones de servicios financieros

Tim S.A. se involucra con instituciones financieras para servicios de pago digital:

Institución financiera	Alcance de la asociación	Volumen de transacción (2023)
Banco do Brasil	Integración de pagos móviles	R $ 1.2 mil millones
Itaú unibanco	Servicios de billetera digital	R $ 875 millones

Detalles de colaboración de tecnología estratégica

Métricas de asociación clave para Tim S.A. en 2023:

• Inversión de asociación total: R $ 1.6 mil millones
• Número de asociaciones de tecnología activa: 17
• Porcentaje de infraestructura de red de asociaciones: 68%

Tim S.A. (TIMB) - Modelo de negocio: actividades clave

Servicios de telefonía móviles y fijos

Tim S.A. opera con 75.4 millones de clientes móviles a partir del tercer trimestre de 2023. La compañía proporciona servicios de voz y datos móviles en Brasil con las siguientes métricas clave:

Tipo de servicio	Suscriptores totales	Cuota de mercado
Voz móvil	48.3 millones	33.2%
Datos móviles	55.1 millones	36.7%

Provisión de Internet de banda ancha

Tim S.A. proporciona servicios de banda ancha con los siguientes detalles de la infraestructura:

• Clientes de banda ancha fija: 2.1 millones
• Cobertura de red 4G: 91.4% de la población brasileña
• Implementación de red 5G en 157 ciudades

Contenido digital y transmisión de entretenimiento

Tim S.A. ofrece entretenimiento digital a través de:

• Plataforma de transmisión de Tim Live
• Asociaciones de contenido digital
• Servicios de transmisión de video móvil

Pago móvil y soluciones financieras digitales

Servicio financiero	Usuarios totales	Volumen de transacción
Tim PAGE	1.4 millones	R $ 385 millones trimestralmente

Mantenimiento y expansión de la infraestructura de red

Gasto de capital para infraestructura de red en 2023: R $ 3.8 mil millones

• 5G Spectrum Inversión: R $ 1.1 mil millones
• Presupuesto de modernización de red: R $ 2.7 mil millones

Tim S.A. (TIMB) - Modelo de negocio: recursos clave

Infraestructura de la red de telecomunicaciones

Tim S.A. opera una red de telecomunicaciones integral en Brasil con las siguientes especificaciones de red:

Métrico de red	Datos cuantitativos
Cobertura de red 4G	3.570 municipios
Cobertura de red 5G	157 ciudades a partir de 2023
Totales de torres de celdas	22,396 sitios de infraestructura

Base de clientes

Tim S.A. mantiene una sustancial base de suscriptores móviles e Internet:

Categoría de suscriptor	Número total
Suscriptores móviles	55.3 millones
Suscriptores de Internet de banda ancha	3.4 millones

Infraestructura tecnológica

• Inversión de red total en 2023: R $ 3.1 mil millones
• Longitud de la red de fibra óptica: 153,000 kilómetros
• Capacidad del centro de datos: 12 instalaciones principales

Composición de la fuerza laboral

Categoría de empleado	Número
Total de empleados	9,836
Especialistas técnicos	4,215

Espectro y activos regulatorios

• Licencias totales de espectro: 14 bandas de frecuencia
• Costo de adquisición del espectro 5G: R $ 1.1 mil millones
• Certificaciones de cumplimiento regulatorio: 22 permisos activos

Tim S.A. (TIMB) - Modelo de negocio: propuestas de valor

Conectividad móvil e internet de alta calidad

Tim S.A. proporciona cobertura de red móvil al 99.1% de la población de Brasil a partir de 2023. La compañía opera con tecnología 4G LTE que cubre 3,624 municipios y red 5G en 157 ciudades.

Tipo de red	Porcentaje de cobertura	Municipios cubiertos
4G LTE	99.1%	3,624
5G	N / A	157

Precios competitivos para servicios de telecomunicaciones

Tim ofrece planes móviles prepagos y pospagos que van desde R $ 19.99 a R $ 299.99 por mes con variadas opciones de paquetes de datos y llamadas.

Categoría de plan	Gama de precios	Asignación de datos
Pagado	R $ 19.99 - R $ 99.99	2GB - 20GB
Pospago	R $ 99.99 - R $ 299.99	10GB - 50 GB

Ecosistema digital integrado para los consumidores

• Tim Live Broadband Internet Service con velocidades de hasta 500 Mbps
• Aplicación digital Tim para la gestión de cuentas
• Tim Pay Pay Digital Pague Platform

Cobertura de red 5G avanzada

Tim invirtió R $ 2.1 mil millones en la adquisición del espectro 5G en 2021 y continúa expandiendo la infraestructura de la red.

Soluciones digitales innovadoras para clientes personales y comerciales

Tim ofrece soluciones empresariales que incluyen:

• Soluciones de conectividad IoT
• Servicios en la nube
• Soluciones de ciberseguridad
• Consultoría de transformación digital

Solución empresarial	Segmento de mercado	Ingresos anuales estimados
Conectividad IoT	Industrial	R $ 380 millones
Servicios en la nube	Corporativo	R $ 250 millones

Tim S.A. (TIMB) - Modelo de negocios: relaciones con los clientes

Plataformas de autoservicio digital

Tim S.A. opera plataformas de autoservicio digital con 12.4 millones de usuarios mensuales activos a partir del cuarto trimestre de 2023. La plataforma en línea permite a los clientes administrar cuentas, verificar la facturación y modificar los planes de servicio.

Característica de la plataforma	Métricas de uso
Usuarios activos mensuales	12.4 millones
Transacciones de gestión de cuentas	8.3 millones por mes
Pagos de facturas en línea	6.7 millones de transacciones trimestralmente

Atención al cliente de la aplicación móvil

La aplicación móvil de Tim admite 9.2 millones de usuarios activos, proporcionando interacciones con servicio al cliente en tiempo real.

• Tasa de descarga de la aplicación: 3.6 millones de descargas en 2023
• Usuarios activos mensuales promedio: 9.2 millones
• Consultas de soporte al cliente Resuelto: 72% a través de la aplicación móvil

Canales de comunicación personalizados

Tim utiliza múltiples canales de comunicación personalizados con 15.6 millones de puntos de contacto de comunicación específicos en 2023.

Canal de comunicación	Tasa de compromiso
Marketing por correo electrónico	6.4 millones de destinatarios
Notificaciones de SMS	5,2 millones de suscriptores
Recomendaciones web personalizadas	4 millones de interacciones únicas

Programa de fidelización y estrategias de retención de clientes

El programa de lealtad de Tim abarca 7,8 millones de participantes activos con una tasa de retención del 84% en 2023.

• Miembros del programa de fidelización total: 7.8 millones
• Tasa de retención de clientes: 84%
• Valor promedio de por vida del cliente: R $ 1,240 por suscriptor

Centros de servicio al cliente receptivos

Tim mantiene 22 centros de servicio al cliente con 4,600 personal de soporte dedicado que maneja 3.9 millones de interacciones mensuales de clientes.

Métricas del centro de servicio	Datos de rendimiento
Centros de servicio totales	22 en todo el país
Personal de apoyo	4.600 empleados
Interacciones mensuales del cliente	3.9 millones
Tiempo de respuesta promedio	12.4 minutos

Tim S.A. (TIMB) - Modelo de negocio: canales

Sitio web oficial

Tim S.A. opera www.tim.com.br como su canal digital principal. A partir de 2024, el sitio web recibe aproximadamente 3.5 millones de visitantes únicos mensuales.

Métrico del sitio web	Valor
Visitantes únicos mensuales	3,500,000
Vistas de página promedio	12,250,000
Duración de la sesión promedio	4.7 minutos

Aplicación móvil

La aplicación móvil de Tim se ha descargado 14.2 millones de veces con una base de usuarios activa de 8.6 millones de usuarios mensuales.

• Calificación de la tienda de aplicaciones: 4.3/5
• Calificación de Google Play Store: 4.1/5
• Usuarios activos mensuales: 8,600,000
• Descargas totales de aplicaciones: 14,200,000

Tiendas minoristas y puntos de venta físicos

Tim mantiene 1.876 tiendas minoristas propiedad y autorizadas en Brasil a partir de 2024.

Tipo de tienda	Número de ubicaciones
Tiendas de propiedad	623
Tiendas de revendedores autorizados	1,253
Puntos de venta físicos totales	1,876

Redes de revendedor autorizadas

Tim colabora con 1.253 revendedores autorizados en todo el país, que cubren el 98.6% de los municipios brasileños.

• Total de revendedores autorizados: 1,253
• Cobertura geográfica: 98.6%
• Ingresos promedio por revendedor: R $ 875,000 anualmente

Plataformas de ventas en línea

Tim utiliza múltiples canales de ventas en línea, generando el 22.4% del total de ventas a través de plataformas digitales en 2024.

Plataforma en línea	Porcentaje de ventas
Sitio web oficial	8.6%
Aplicación móvil	6.3%
Comercio electrónico de terceros	7.5%

Tim S.A. (TIMB) - Modelo de negocio: segmentos de clientes

Usuarios individuales de teléfonos móviles

A partir del cuarto trimestre de 2023, Tim S.A. reportó 52.3 millones de suscriptores de teléfonos móviles en Brasil.

Características de segmento	Tasa de penetración
Usuarios individuales urbanos	84.5%
Usuarios individuales rurales	15.5%

Empresas pequeñas y medianas

Tim S.A. sirve a aproximadamente 135,000 clientes de PYME en Brasil.

• Ingresos mensuales promedio por PYME: R $ 1,250
• Contribución total del segmento del mercado de PYME: 18.7% de los ingresos de la compañía

Grandes clientes corporativos

Segmento corporativo	Número de clientes	Contribución de ingresos
Grandes empresas	2,750	27.3% de los ingresos totales

Instituciones gubernamentales

Tim S.A. sirve a 1.450 instituciones gubernamentales a nivel federal, estatal y municipal.

Nivel gubernamental	Recuento de clientes
Federal	350
Estado	620
Municipal	480

Consumidores jóvenes digitales

Los consumidores de entre 18 y 35 años representan el 42.6% de la base de suscriptores móviles de Tim S.A.

• Consumo promedio de datos: 12.5 GB por mes
• Porcentaje utilizando servicios digitales: 76.3%
• Relación prepago vs pospago en este segmento: 60:40

Tim S.A. (TIMB) - Modelo de negocio: Estructura de costos

Mantenimiento de infraestructura de red

Los costos anuales de mantenimiento de la infraestructura de la red para Tim S.A. en 2023 fueron R $ 1.8 mil millones. La compañía invirtió en mantener su infraestructura de red 4G y 5G en Brasil.

Mantenimiento de la torre

Actualizaciones de equipos

Optimización de red

Infraestructura de fibra óptica

Categoría de costos de infraestructura de red	Cantidad (R $ millones)
620
450
350
380

Investigación y desarrollo de tecnología

Tim S.A. asignó R $ 412 millones para I + D tecnología en 2023, centrándose en 5G y tecnologías de transformación digital.

• Desarrollo de tecnología 5G: R $ 180 millones
• Innovación del servicio digital: R $ 132 millones
• Investigación de ciberseguridad: R $ 100 millones

Salarios y capacitación de los empleados

Los gastos totales relacionados con los empleados en 2023 alcanzaron R $ 1.2 mil millones.

Categoría de costos de empleado	Cantidad (R $ millones)
Salarios base	850
Capacitación y desarrollo	75
Beneficios	275

Marketing y adquisición de clientes

El gasto de marketing para 2023 fue de R $ 580 millones.

• Campañas de marketing digital: R $ 210 millones
• Publicidad de medios tradicional: R $ 180 millones
• Programas de retención de clientes: R $ 190 millones

Licencia de espectro y costos de cumplimiento regulatorio

El cumplimiento regulatorio y los gastos de licencia de espectro totalizaron R $ 325 millones en 2023.

Categoría de costos regulatorios	Cantidad (R $ millones)
Tarifas de licencia de espectro 5G	220
Cumplimiento regulatorio	105

Tim S.A. (TIMB) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción de telefonía móvil

A partir del tercer trimestre de 2023, Tim S.A. informó ingresos por suscripción de telefonía móvil de 4.800 millones de reales brasileños. La base de suscriptores móviles de la compañía alcanzó 41.4 millones de usuarios activos.

Categoría de suscripción móvil	Ingresos (BRL)	Porcentaje de suscriptores
Planes móviles prepago	1.92 mil millones	46.4%
Planes móviles pospago	2.88 mil millones	53.6%

Cargos de servicio de Internet y datos

Tim S.A. generó 3,2 mil millones de reales brasileños a partir de datos e servicios de Internet en 2023.

• Cobertura 4G: 94.2% del territorio brasileño
• Consumo promedio de datos mensuales: 8.6 GB por usuario
• Ingresos de banda ancha móvil: 2.100 millones de reales

Contenido digital y servicios de entretenimiento

Los ingresos por contenido digital alcanzaron 412 millones de reales brasileños en 2023.

Servicio digital	Ingresos (BRL)
Asociaciones de transmisión de video	187 millones
Transmisión de música	95 millones
Plataformas de juego	130 millones

Soluciones de telecomunicaciones empresariales

Los ingresos del segmento empresarial totalizaron 2.100 millones de reales brasileños en 2023.

• Servicios móviles corporativos: 1.400 millones de reales
• Soluciones de red fijas: 520 millones de reales
• Servicios en la nube y digital: 180 millones de reales

Transacciones de servicio financiero móvil

Los servicios financieros móviles generaron 156 millones de reales brasileños en 2023.

Servicio financiero	Volumen de transacción (BRL)
Pagos móviles	87 millones
Transacciones de billetera digital	69 millones

TIM S.A. (TIMB) - Canvas Business Model: Value Propositions

You're looking at the core value TIM S.A. (TIMB) is delivering to its customers as of late 2025, which is heavily weighted toward network superiority and premium service tiers.

The primary value proposition centers on network leadership, especially in next-generation mobile technology. TIM S.A. (TIMB) is the first operator in Brazil to reach the milestone of 1,000 cities with 5G coverage, as announced in October 2025. This national footprint now covers 100% of the neighborhoods in all 27 state capitals, reaching approximately 75% of the urban population, which equates to over 120 million people. The adoption rate reflects this availability, with 5G devices growing fivefold since 2022, now representing 28% of total devices.

For the enterprise segment, the value is in high-performance, low-latency connectivity tailored for advanced industrial applications. TIM S.A. (TIMB) is focusing on verticals like agribusiness, utilities, industry 4.0, and logistics for its Internet of Things (IoT) solutions. The company reported having 109 companies in its B2B IoT portfolio as of Q2 2025, with contracted revenues for B2B projects since Q1 2024 reaching R$406 million. Furthermore, the late 2025 acquisition of V8.Tech, which focuses on digital transformation and cloud solutions, brought in net revenue of approximately R$235 million over the 12 months ending September 2025.

The fixed-line offering, TIM Ultrafibra, provides high-speed ultra-broadband access, though this segment faces market competition. In Q3 2025, TIM Ultrafibra revenue was R$228 million. The fixed service ARPU (Average Revenue Per User) for TIM Brasil stood at R$94.7 in Q3 2025. To put this in context against prior performance, the ARPU for TIM Ultrafibra was R$99 in Q3 2024.

The more-for-more strategy is clearly visible in the mobile segment's focus on higher-value customers, driving ARPU increases. TIM S.A. (TIMB) maintains the highest mobile ARPU in the industry, hitting a record R$33.1 in Q3 2025, a 4.6% increase year-on-year. Postpaid customers are central to this, contributing approximately 70% of mobile service revenue in Q2 2025, with postpaid revenues growing 12.2% year-over-year in the first half of 2025. The postpaid ARPU specifically reached R$44.1 in Q3 2025. This strategy was supported by repricing activities that began in Q1 2025, affecting about 4 million fixed lines and roughly 1.7 million mobile lines.

TIM S.A. (TIMB) is also developing its digital ecosystem, which includes exploring new revenue streams through partnerships. The company is focused on developing financial service partnerships as a strategic initiative moving forward.

Here's a quick look at the key performance indicators supporting these value propositions as of the latest available 2025 data:

Value Proposition Metric	Latest Reported Figure (2025)	Period/Context
Total 5G Cities Reached	1,000	October 2025
Urban Population Covered by 5G	75% (over 120 million people)	October 2025
Highest Mobile ARPU	R$33.1	Q3 2025
Postpaid ARPU	R$44.1	Q3 2025
Postpaid Revenue Growth (YoY)	12.2%	H1 2025
TIM Ultrafibra Revenue	R$228 million	Q3 2025
Fixed Service ARPU	R$94.7	Q3 2025
B2B IoT Portfolio Companies	109	Q2 2025

The execution of the network strategy is also tied to efficiency gains:

• Network modernization in São Paulo resulted in a 40% increase in network capacity in the area.
• The modernization effort led to a reduction in total energy consumption by approximately 15%.
• The company is on track to meet its projected 5%-6% revenue growth for 2025.

TIM S.A. (TIMB) - Canvas Business Model: Customer Relationships

Low-churn customer base management, with postpaid churn at 0.8%

TIM S.A. is maintaining a tight grip on its most valuable customers, evidenced by the postpaid monthly churn rate holding steady at 0.8% in the third quarter of 2025. This low rate reflects successful customer base management efforts. The focus on higher-value segments is clear, as postpaid lines added 415,000 net additions in Q3 2025 alone, with prepaid-to-postpaid migrations showing a double-digit increase over the same period. By Q1 2025, postpaid lines already made up 50% of the total customer base. To be fair, this focus on control plans is driving the revenue mix significantly.

Digital self-service tools and personalized app offers

The company is pushing customers toward digital channels to manage their accounts. While specific adoption statistics for self-service tools aren't broken out, the overall strategy emphasizes digital presence. The mobile ARPU (Average Revenue Per User) reached R$33 per month in Q2 2025, noted as the highest in the industry, which suggests that personalized offers delivered through these digital touchpoints are effective in driving spend.

Dedicated corporate sales and support for B2B clients

TIM S.A. is aggressively evolving its B2B footprint, highlighted by the creation of a dedicated B2B Vice Presidency. This move supports the 2025-2027 Strategic Plan pillar focused on B2B expansion. The B2B segment saw contracted revenues reach R$435 million since early 2024, partly due to solutions like TIM Smart Mining, which has a partnership with Vale. Furthermore, the acquisition of V8.Tech, which reported net revenue of around R$235 million over the 12 months ending September 2025, directly enhances the ability to deliver end-to-end digital transformation projects for its corporate clients, which number over 100 across various sectors.

Upselling current customers to higher-value postpaid plans

The success in upselling is a core driver of financial performance. In Q2 2025, postpaid revenue growth was 12.2% year-over-year, contributing nearly 70% of total mobile service revenues. This growth is explicitly attributed to solid ARPU dynamics held by control-to-pure postpaid upselling. The strategy is clearly about moving customers up the value chain, as seen by the 6% increase in Mobile ARPU over 2023 reported in early 2025.

Loyalty programs and exclusive device offers

TIM S.A. uses targeted promotions to lock in high-value customers. For instance, exclusive Black Friday offers, featuring devices like the iPhone 16E and PlayStation 5, were deployed to help maintain the solid trend in postpaid customer acquisition and retention. The company also announced the rollout of a strategic loyalty partnership in Q3 2025, reinforcing its value proposition beyond just network quality.

Here are some key customer relationship metrics as of late 2025:

Metric	Value (as of late 2025)	Period Reference
Postpaid Monthly Churn	0.8%	Q3 2025
Postpaid Net Adds	415,000 lines	Q3 2025
Postpaid Lines % of Base	50%	Q1 2025
Postpaid % of Mobile Revenue	Nearly 70%	Q2 2025
Mobile ARPU (Industry Highest)	R$33 per month	Q2 2025
B2B Contracted Revenue (since early 2024)	R$435 million	Q3 2025
Acquired B2B Tech Revenue (12 months ending Sep 2025)	Approx. R$235 million	Sep 2025

The management of the customer base is heavily weighted toward the postpaid segment, which is the primary source of revenue stability and growth.

• Postpaid revenue grew by 12.2% year-over-year in Q2 2025.
• The company is focusing on a prepaid-to-control customer migration strategy.
• B2B strategy is reinforced by acquiring technology firms serving over 100 corporate clients.
• Network leadership, with 5G in 1,000 cities, supports the 'Best Service' pillar of customer interaction.

TIM S.A. (TIMB) - Canvas Business Model: Channels

You're looking at how TIM S.A. (TIMB) gets its services-from mobile plans to enterprise cloud solutions-into the hands of its customers as of late 2025. The channel strategy is clearly shifting, leaning hard into digital and specialized B2B direct engagement, while maintaining a physical footprint.

The physical presence is still a factor, though specific store counts aren't readily available in the latest reports. What we do see is massive network expansion which underpins all sales channels. By the third quarter of 2025, TIM S.A. reported expanding its 5G network to 1,000 cities in Brazil. This network leadership is a key enabler for all channel sales, especially for high-value postpaid and fixed-line offers.

For the high-value corporate segment, the direct sales force is getting a significant boost. TIM S.A. is reinforcing its B2B strategy by acquiring V8.Tech, a move that immediately bolsters its direct delivery capability for digital transformation projects. This specialized direct sales effort is now supported by a newly created B2B-focused Vice Presidency.

Digital channels are showing concrete results, especially in advertising and B2B lead generation. By September 2025, the company reported reaching over 270 advertisers through its digital inventory, which is combined with Google and Meta platforms. The mobile app and website are the primary self-service points for the massive consumer base, which saw 415,000 net postpaid line additions in Q3 2025 alone.

The structure of channel engagement can be broken down like this:

• Nationwide network of physical retail stores (for general consumer sales and prepaid activation).
• Direct sales force for large corporate and B2B accounts (now enhanced by the V8.Tech acquisition).
• Digital channels: website, mobile app, and social media (driving self-service and digital ad revenue).
• Third-party retailers and authorized dealers for prepaid sales (critical for mass market penetration).
• Customer service centers and online support (handling post-sale interactions).

Here's a quick look at the numbers that reflect the strength and focus across these channels as of late 2025:

Channel Metric Category	Specific Data Point	Value/Amount
Network Reach (Channel Foundation)	Cities covered with 5G (as of Q3 2025)	1,000 cities
B2B Direct Channel Enhancement (V8.Tech)	V8.Tech Net Revenue (TTM as of Sep 2025)	Around R$235 million
B2B Direct Channel Enhancement (V8.Tech)	Active Clients served by V8.Tech	More than 100
Digital B2B Channel Traction	Advertisers reached via digital inventory (as of Sep 2025)	270
Consumer Channel Performance (Postpaid)	Net Postpaid Lines Added (Q3 2025)	415,000 lines
Financial Strength Supporting Channels	Total Assets (as of Sep 30, 2025)	57.37 billion reais

The focus on high-value postpaid customers, who now represent a significant portion of the revenue base, suggests the direct sales force and digital channels are prioritized for upselling and service delivery. The postpaid monthly churn rate remained low at 0.8% in Q3 2025, reflecting defintely effective customer management across these touchpoints. Also, the EBITDA margin hit 51.7% in Q3 2025, showing that the mix of channels is driving profitable growth.

The acquisition of V8.Tech, with its 380 professionals, signals a clear intent to deliver complex, end-to-end digital solutions directly to enterprise clients, moving beyond simple connectivity sales.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Customer Segments

You're looking at the core customer base for TIM S.A. (TIMB) as of late 2025, which is heavily segmented to maximize revenue from the most profitable users while stabilizing the legacy base. The strategy clearly favors the high-value mobile segment.

High-value Postpaid mobile users (main revenue driver)

This group is the engine for TIM S.A.'s revenue growth, driven by a successful 'more-for-more' strategy that balances attractive offers with revenue increases. You see this in the consistent growth and high ARPU figures.

Postpaid services are now extremely important, with revenues representing almost 70% of mobile service revenues as of Q1 2025, and postpaid lines making up 50% of the total base in that quarter. In Q3 2025, the company added 415,000 postpaid lines, continuing a trend that saw 14 consecutive quarters of double-digit postpaid revenue growth, with +12.2% YoY growth reported in 1H25.

The monetization here is clear:

• Postpaid ARPU (Average Revenue Per User) reached BRL 44.1 in Q3 2025.
• Postpaid ARPU excluding machine-to-machine (ex-M2M) connections hit a historical high of BRL 55.5 in Q3 2025.

Prepaid mobile users (focus of a recovery plan)

The prepaid segment is actively being managed down in favor of higher-value plans, though there are signs of stabilization. The focus isn't on growth here, but on slowing the decline and migrating customers.

As of Q3 2025, prepaid revenues were down 8.9% year-over-year, reflecting this migration strategy. Management noted seeing the first signs of stabilization in Q3 2025, supported by targeted offers. This segment is the subject of a medium-term three-step recovery plan focusing on offers, communication, and channel tactics to slow the decline, as noted in Q1 2025 results.

Corporate/B2B clients seeking IoT, cloud, and private network solutions

TIM Enterprise is a key area for new revenue streams, focusing on digital services beyond basic connectivity. The contracts are often multi-year, providing revenue visibility.

In the first half of 2025, TIM Enterprise reported total revenues of 1.6 billion euros, marking a 4.7% year-on-year increase. Cloud services are leading this charge, showing 25% year-on-year growth in 1H25. Furthermore, the company was targeting the closure of over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, with a pipeline that could add another 600mn reais by the end of June 2025.

Here are some key B2B metrics from the prior year, which set the stage for 2025 targets:

B2B Metric (2024 Context)	Value	Notes
TIM Enterprise Total Revenues	€3.3 billion	24% of Group revenues in 2024.
TIM Enterprise EBITDA	€700 million	Reported for 2024.
Connectivity Services Revenue	€1.1 billion	40% market share in the Italian B2B sector (for context).
Cloud Services Revenue	€1.1 billion	15% market share in the Italian B2B sector (for context).
Internet of Things (IoT) Revenue	€100 million	Reported for 2024.

Residential customers for fixed ultra-broadband (TIM Ultrafibra)

This segment is showing signs of recovery after a period of less focus. The strategy here is profitable growth with a selective approach.

TIM Ultrafibra ended Q3 2025 with 823,000 clients, marking 8 consecutive months of positive net adds and a client base resuming growth at 3.7% year-over-year. The Average Revenue Per User (ARPU) for this fixed broadband unit was BRL 94 in the third quarter.

Small and medium enterprises (SMEs) needing digital connectivity

TIM is actively targeting SMEs through its 'Customer Platform' model, expanding beyond core connectivity into higher-value services.

The plan includes launching utilities specifically for SMEs in 2025. This initiative is projected to generate 200 million euros in cumulative revenues by 2027, signaling a longer-term revenue expectation from this customer group.

To summarize the mobile customer base evolution as of late 2025:

• Total Mobile Customer Base: Over 60 million customers.
• Postpaid Churn (Monthly): Remained low at 0.8% in Q3 2025.
• Mobile Service Revenues Growth (9M 2025): Increased 5.2% annually.
• Blended Mobile ARPU (Q3 2025): Reached BRL 33.1.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Cost Structure

The Cost Structure for TIM S.A. is heavily weighted toward network investment and operational maintenance, reflecting its core business as a telecommunications provider in Brazil. You see significant outlays for infrastructure and regulatory adherence.

High capital expenditure (CapEx) for network expansion is a defining feature, with the 2025 nominal CapEx guidance set between R$4.4 Bln - R$4.6 Bln per year, as part of the 2025-2027 Strategic Plan. This investment is focused on maintaining and expanding network coverage leadership.

Spectrum license and regulatory compliance costs are substantial, evidenced by the capital expenditures and investments for mobile telephone licenses/spectrum in the first half of 2025 totaling 834 million euros.

Network operating expenses show a focus on efficiency, though specific component costs can rise. For instance, Network and Interconnection expenses in the third-quarter of 2025 rose 10.1% year-over-year, reaching R$1.211 billion, driven by higher traffic costs and digital content provider contracts. Overall, TIM S.A. operating expenses for the twelve months ending September 30, 2025, were $3.536B, representing a 6.39% decline year-over-year.

Personnel and sales commission costs are managed through efficiency drives. Selling and marketing expenses in Q3 2025 were R$961 million, a 4.8% decline compared to the previous year, partly due to lower advertising costs related to sponsorships. The TIM Group headcount as of June 30, 2025, stood at 25,990.

Costs of acquiring new businesses reflect inorganic growth strategies, particularly in the B2B segment. The agreement to acquire V8.Tech involved an upfront price of R$140 million, with the final payment potentially reaching R$280 million in total over six years, contingent on earn-out conditions.

Here's a quick view of some key cost-related figures:

Cost Component / Metric	Financial Figure	Period / Context
Nominal Capex Guidance	R$4.4 Bln - R$4.6 Bln	Per year, 2025
Spectrum/License Capex	834 million euros	First Half of 2025
Total Operating Expenses	$3.536B (6.39% decline YoY)	Twelve months ending September 30, 2025
Network & Interconnection Expenses	R$1.211 billion (10.1% growth YoY)	Q3 2025
Selling & Marketing Expenses	R$961 million (4.8% decline YoY)	Q3 2025
V8.Tech Upfront Acquisition Cost	R$140 million	At closing
V8.Tech Potential Total Cost	Up to R$280 million	Including earn-outs over six years

You should watch the interplay between the planned annual CapEx and the actual spend on licenses, as that is a major fixed outlay. Also, the decline in total operating expenses despite network investment suggests defintely successful cost control in other areas.

• Headcount at June 30, 2025: 25,990.
• V8.Tech Net Revenue (12 months ended Sept 2025): Roughly R$235 million.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for TIM S.A. (TIMB) as of late 2025. The numbers show a clear pivot toward higher-value mobile customers and expanding digital enterprise services.

Mobile service revenue, driven by postpaid growth is the engine here. For the first half of 2025, postpaid revenue showed a strong increase of 12.2% year-over-year. This segment is critical, representing approximately 70% of total mobile service revenues. Mobile service revenues, as a whole, grew by 5.6% year-over-year in Q2 2025. The company maintains the highest mobile ARPU (Average Revenue Per User) in the industry, reported near R$33 per month in Q2 2025. This focus on higher-value customers is consistent; in 2024, postpaid services grew nearly 9% year-over-year.

The fixed side shows a different trend. Fixed broadband and ultra-broadband subscription fees, grouped under fixed telephony services, actually saw a slight contraction. Revenues from this segment decreased by 3.4% compared to the first half of 2024, largely attributed to the performance of the Ultrafibre offering.

For the B2B segment, the focus on digital and specialized services is translating into contract value. TIM Enterprise reported total revenues of 1.6 billion euros year-on-year in the first half of 2025. Within this, Cloud services are a bright spot, showing a 25% year-on-year growth. Separately, the company was targeting over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, mostly in IoT and connectivity. As of Q3 2025, the B2B segment had 613mn reais in total contracted revenues from projects started since 2022.

The company is actively bolstering its digital capabilities; for instance, the acquisition of V8.Tech, which had roughly R$235 million in net revenue over the 12 months ending September 2025, directly strengthens the cloud and digital services offering.

Interconnection fees from other operators using the network are a component of service revenue, though specific standalone figures aren't broken out in the latest reports, which focus more on service revenue growth drivers.

Here's a quick look at some of the reported revenue metrics for the first half of 2025 (H1 2025) and related figures:

Revenue Metric	Value (H1 2025)	Context/Period
Total TTM Revenue	$4.67 Billion USD	As requested (TTM as of late 2025)
Service Revenues (Group)	6.2 billion euros	Year-on-year growth of 3.3%
TIM Brasil Service Revenues	2.0 billion euros	Year-on-year growth of 5.4%
Postpaid Revenue Growth	12.2%	Year-over-year (H1 2025)
Mobile ARPU	R$33 per month	Q2 2025
Fixed Telephony Service Revenue Change	-3.4%	Year-over-year (H1 2025)
TIM Enterprise Total Revenues	1.6 billion euros	Year-on-year growth of 4.1%
Cloud Revenue Growth (within Enterprise)	25%	Year-on-year

The overall picture is one where the core mobile business is successfully migrating users to higher-yield postpaid plans, while the B2B segment is strategically investing in high-growth digital services, even as legacy fixed services see some contraction. Finance: draft 13-week cash view by Friday.