Tim S.A. (TIMB): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico das telecomunicações brasileiras, Tim S.A. surge como um jogador fundamental, tecendo um intrincado modelo de negócios que transcende a conectividade tradicional. Ao aproveitar estrategicamente a tecnologia de ponta, parcerias estratégicas e um ecossistema digital abrangente, Tim se transformou de um mero provedor de serviços móveis para uma potência de soluções digitais multifacetadas. Esse modelo de negócios Exploration divulga as estratégias inovadoras que posicionam Tim na vanguarda da revolução de telecomunicações do Brasil, prometendo aos leitores uma visão de uma fonte de como essa gigante de telecomunicações navega com dinâmica complexa de mercado e agrega valor a milhões de clientes.

Tim S.A. (TIMB) - Modelo de negócios: Parcerias -chave

Parcerias de infraestrutura de rede de telecomunicações

Tim S.A. mantém parcerias estratégicas com os principais fornecedores de equipamentos de telecomunicações:

Parceiro	Foco em parceria	Valor do contrato (2023)
Huawei	Implantação de infraestrutura de rede	R $ 387 milhões
Nokia	Equipamento de rede e tecnologia	R $ 265 milhões
Ericsson	Desenvolvimento de tecnologia 5G	R $ 422 milhões

Provedores de tecnologia brasileiros locais

Tim S.A. colabora com empresas locais de tecnologia brasileira para aprimorar a prestação de serviços:

• LocalFone Technologies
• Soluções digitais brasileiras
• Innovações de Neurotech

Provedor local	Contribuição do serviço	Valor anual de colaboração
LocalFone Technologies	Infraestrutura em nuvem	R $ 45 milhões
Soluções digitais brasileiras	Desenvolvimento de software	R $ 32 milhões

Parcerias de Serviços Financeiros

Tim S.A. se envolve com instituições financeiras para serviços de pagamento digital:

Instituição financeira	Escopo da parceria	Volume da transação (2023)
Banco do Brasil	Integração de pagamento móvel	R $ 1,2 bilhão
Itaú Unibanco	Serviços de carteira digital	R $ 875 milhões

Detalhes de colaboração de tecnologia estratégica

Métricas principais de parceria para Tim S.A. em 2023:

• Investimento total de parceria: R $ 1,6 bilhão
• Número de parcerias de tecnologia ativa: 17
• Porcentagem de infraestrutura de rede de parcerias: 68%

Tim S.A. (TIMB) - Modelo de negócios: Atividades -chave

Serviços de telefonia móvel e fixa

Tim S.A. opera com 75,4 milhões de clientes móveis a partir do terceiro trimestre de 2023. A empresa fornece serviços móveis de voz e dados em todo o Brasil com as seguintes métricas principais:

Tipo de serviço	Total de assinantes	Quota de mercado
Voz móvel	48,3 milhões	33.2%
Dados móveis	55,1 milhões	36.7%

Provisão de Internet de banda larga

Tim S.A. fornece serviços de banda larga com os seguintes detalhes da infraestrutura:

• Clientes de banda larga fixa: 2,1 milhões
• Cobertura de rede 4G: 91,4% da população brasileira
• Implantação de rede 5G em 157 cidades

Conteúdo digital e streaming de entretenimento

Tim S.A. oferece entretenimento digital através de:

• Plataforma de transmissão ao vivo de Tim
• Parcerias de conteúdo digital
• Serviços de streaming de vídeo móvel

Pagamento móvel e soluções financeiras digitais

Serviço financeiro	Usuários totais	Volume de transação
Tim Pay	1,4 milhão	R $ 385 milhões trimestralmente

Manutenção e expansão da infraestrutura de rede

Despesas de capital para infraestrutura de rede em 2023: R $ 3,8 bilhões

• Investimento de espectro 5G: R $ 1,1 bilhão
• Orçamento de modernização de rede: R $ 2,7 bilhões

Tim S.A. (TIMB) - Modelo de negócios: Recursos -chave

Infraestrutura de rede de telecomunicações

Tim S.A. opera uma rede de telecomunicações abrangentes em todo o Brasil com as seguintes especificações de rede:

Métrica de rede	Dados quantitativos
Cobertura de rede 4G	3.570 municípios
5G Cobertura de rede	157 cidades a partir de 2023
Torres celulares totais	22.396 locais de infraestrutura

Base de clientes

Tim S.A. mantém uma base substancial de assinantes móveis e da Internet:

Categoria de assinante	Número total
Assinantes móveis	55,3 milhões
Assinantes de Internet de banda larga	3,4 milhões

Infraestrutura tecnológica

• Investimento total de rede em 2023: R $ 3,1 bilhões
• Rede de fibra óptica Comprimento: 153.000 quilômetros
• Capacidade do data center: 12 instalações primárias

Composição da força de trabalho

Categoria de funcionários	Número
Total de funcionários	9,836
Especialistas técnicos	4,215

Espectro e ativos regulatórios

• Licenças totais de espectro: 14 bandas de frequência
• 5G Custo de aquisição do espectro: R $ 1,1 bilhão
• Certificações de conformidade regulatória: 22 licenças ativas

Tim S.A. (TIMB) - Modelo de negócios: proposições de valor

Conectividade móvel e internet de alta qualidade

Tim S.A. fornece cobertura de rede móvel para 99,1% da população do Brasil a partir de 2023. A empresa opera com a tecnologia 4G LTE, cobrindo 3.624 municípios e rede 5G em 157 cidades.

Tipo de rede	Porcentagem de cobertura	Municípios cobertos
4G LTE	99.1%	3,624
5g	N / D	157

Preços competitivos para serviços de telecomunicações

Tim oferece planos móveis pré -pagos e pós -pagos que variam de R $ 19,99 a R $ 299,99 por mês com dados variados e opções de pacote de chamadas.

Categoria de plano	Faixa de preço	Alocação de dados
Pré -pago	R $ 19,99 - R $ 99,99	2GB - 20 GB
Pós -pago	R $ 99,99 - R $ 299,99	10 GB - 50 GB

Ecossistema digital integrado para consumidores

• Tim Live Broadband Internet Service com velocidades de até 500 Mbps
• Tim Digital App para gerenciamento de contas
• Plataforma de pagamento digital Tim Pay

Cobertura avançada de rede 5G

Tim investiu R $ 2,1 bilhões em aquisição de espectro 5G em 2021 e continua expandindo a infraestrutura de rede.

Soluções digitais inovadoras para clientes pessoais e comerciais

Tim oferece soluções corporativas, incluindo:

• Soluções de conectividade da IoT
• Serviços em nuvem
• Soluções de segurança cibernética
• Consultoria de Transformação Digital

Solução corporativa	Segmento de mercado	Receita anual estimada
Conectividade da IoT	Industrial	R $ 380 milhões
Serviços em nuvem	Corporativo	R $ 250 milhões

Tim S.A. (TIMB) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento digital

A Tim S.A. opera plataformas de autoatendimento digital com 12,4 milhões de usuários mensais ativos a partir do quarto trimestre 2023. A plataforma on-line permite que os clientes gerenciem contas, verifiquem o faturamento e modifique os planos de serviço.

Recurso da plataforma	Métricas de uso
Usuários ativos mensais	12,4 milhões
Transações de gerenciamento de contas	8,3 milhões por mês
Pagamentos on -line de contas	6,7 milhões de transações trimestralmente

Suporte ao cliente do aplicativo móvel

O aplicativo móvel de Tim suporta 9,2 milhões de usuários ativos, fornecendo interações de atendimento ao cliente em tempo real.

• Taxa de download de aplicativos: 3,6 milhões de downloads em 2023
• Usuários ativos mensais médios: 9,2 milhões
• Consultas de suporte ao cliente resolvidas: 72% através do aplicativo móvel

Canais de comunicação personalizados

Tim utiliza vários canais de comunicação personalizados com 15,6 milhões de pontos de contato de comunicação direcionados em 2023.

Canal de comunicação	Taxa de engajamento
Marketing por e -mail	6,4 milhões de destinatários
Notificações de SMS	5,2 milhões de assinantes
Recomendações da Web personalizadas	4 milhões de interações únicas

Programa de fidelidade e estratégias de retenção de clientes

O programa de fidelidade de Tim abrange 7,8 milhões de participantes ativos com uma taxa de retenção de 84% em 2023.

• Membros do Programa de Fidelidade Total: 7,8 milhões
• Taxa de retenção de clientes: 84%
• Valor médio da vida útil do cliente: R $ 1.240 por assinante

Centros de atendimento ao cliente responsivos

Tim mantém 22 centros de atendimento ao cliente com 4.600 pessoal de suporte dedicado, lidando com 3,9 milhões de interações mensais de clientes.

Métricas do centro de serviço	Dados de desempenho
TOTAL CENTERS DE SERVIÇO	22 em todo o país
Pessoal de apoio	4.600 funcionários
Interações mensais do cliente	3,9 milhões
Tempo médio de resposta	12,4 minutos

Tim S.A. (TIMB) - Modelo de Negócios: Canais

Site oficial

Tim S.A. opera www.tim.com.br como seu canal digital principal. A partir de 2024, o site recebe aproximadamente 3,5 milhões de visitantes únicos mensais.

Métrica do site	Valor
Visitantes únicos mensais	3,500,000
Visualizações médias de página	12,250,000
Duração média da sessão	4,7 minutos

Aplicativo móvel

O aplicativo móvel de Tim foi baixado 14,2 milhões de vezes com uma base de usuários ativa de 8,6 milhões de usuários mensais.

• App Store Classificação: 4.3/5
• Google Play Store Classificação: 4.1/5
• Usuários ativos mensais: 8.600.000
• Downloads de aplicativos totais: 14.200.000

Lojas de varejo e pontos de venda físicos

Tim mantém 1.876 lojas de varejo de propriedade e autorizadas em todo o Brasil a partir de 2024.

Tipo de loja	Número de locais
Lojas de propriedade	623
Armazenamento de revendedores autorizados	1,253
Pontos de vendas físicas totais	1,876

Redes de revendedores autorizados

Tim colabora com 1.253 revendedores autorizados em todo o país, cobrindo 98,6% dos municípios brasileiros.

• Total de revendedores autorizados: 1.253
• Cobertura geográfica: 98,6%
• Receita média por revendedor: R $ 875.000 anualmente

Plataformas de vendas on -line

Tim utiliza vários canais de vendas on -line, gerando 22,4% do total de vendas por meio de plataformas digitais em 2024.

Plataforma online	Porcentagem de vendas
Site oficial	8.6%
Aplicativo móvel	6.3%
Comércio eletrônico de terceiros	7.5%

Tim S.A. (TIMB) - Modelo de negócios: segmentos de clientes

Usuários individuais de telefones celulares

A partir do quarto trimestre de 2023, Tim S.A. reportou 52,3 milhões de assinantes de telefones celulares no Brasil.

Características do segmento	Taxa de penetração
Usuários individuais urbanos	84.5%
Usuários individuais rurais	15.5%

Pequenas e médias empresas

Tim S.A. atende a aproximadamente 135.000 clientes de PME no Brasil.

• Receita mensal média por PME: R $ 1.250
• Contribuição do segmento de mercado total de PMEs: 18,7% da receita da empresa

Grandes clientes corporativos

Segmento corporativo	Número de clientes	Contribuição da receita
Grandes empresas	2,750	27,3% da receita total

Instituições governamentais

Tim S.A. atende 1.450 instituições governamentais nos níveis federal, estadual e municipal.

Nível do governo	Contagem de clientes
Federal	350
Estado	620
Municipal	480

JOVEM CONSEMBRADORES DE PRIMEIRO DIGITAL

Os consumidores de 18 a 35 anos representam 42,6% da base de assinantes móveis de Tim S.A..

• Consumo médio de dados: 12,5 GB por mês
• Porcentagem usando serviços digitais: 76,3%
• Relação pré -paga vs pós -paga neste segmento: 60:40

Tim S.A. (TIMB) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de rede

Os custos anuais de manutenção de infraestrutura de rede para Tim S.A. em 2023 foram de R $ 1,8 bilhão. A empresa investiu na manutenção de sua infraestrutura de rede 4G e 5G em todo o Brasil.

Manutenção da torre

Atualizações de equipamentos

Otimização de rede

Infraestrutura de fibra óptica

Categoria de custo de infraestrutura de rede	Valor (r $ milhões)
620
450
350
380

Pesquisa e desenvolvimento de tecnologia

Tim S.A. alocou R $ 412 milhões para P&D de tecnologia em 2023, concentrando -se nas tecnologias 5G e de transformação digital.

• Desenvolvimento de tecnologia 5G: R $ 180 milhões
• Inovação do Serviço Digital: R $ 132 milhões
• Pesquisa de segurança cibernética: R $ 100 milhões

Salários e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2023 atingiram R $ 1,2 bilhão.

Categoria de custo do funcionário	Valor (r $ milhões)
Salários da base	850
Treinamento e desenvolvimento	75
Benefícios	275

Marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 580 milhões.

• Campanhas de marketing digital: R $ 210 milhões
• Publicidade da mídia tradicional: R $ 180 milhões
• Programas de retenção de clientes: R $ 190 milhões

Custos de licença de espectro e conformidade regulatória

As despesas com licença regulatória de conformidade e espectro totalizaram R $ 325 milhões em 2023.

Categoria de custo regulatório	Valor (r $ milhões)
Taxas de licença de espectro 5G	220
Conformidade regulatória	105

Tim S.A. (TIMB) - Modelo de negócios: fluxos de receita

Taxas de assinatura de telefonia móvel

A partir do terceiro trimestre de 2023, Tim S.A. relatou receitas de assinatura de telefonia móvel de 4,8 bilhões de reais brasileiros. A base de assinantes móveis da empresa atingiu 41,4 milhões de usuários ativos.

Categoria de assinatura móvel	Receita (BRL)	Porcentagem de assinantes
Planos móveis pré -pagos	1,92 bilhão	46.4%
Planos móveis pós -pagos	2,88 bilhões	53.6%

Encargos de Internet e Serviço de Dados

Tim S.A. gerou 3,2 bilhões de reais brasileiros a partir de serviços de dados e Internet em 2023.

• Cobertura 4G: 94,2% do território brasileiro
• Consumo médio mensal de dados: 8,6 GB por usuário
• Receita de banda larga móvel: 2,1 bilhões de reais

Conteúdo digital e serviços de entretenimento

A receita de conteúdo digital atingiu 412 milhões de reais brasileiros em 2023.

Serviço digital	Receita (BRL)
Parcerias de streaming de vídeo	187 milhões
Streaming de música	95 milhões
Plataformas de jogos	130 milhões

Enterprise Telecommunications Solutions

A receita do segmento da empresa totalizou 2,1 bilhões de reais brasileiros em 2023.

• Serviços móveis corporativos: 1,4 bilhão de reais
• Soluções de rede fixas: 520 milhões de reais
• Serviços em nuvem e digital: 180 milhões de reais

Transações de serviço financeiro móvel

Os serviços financeiros móveis geraram 156 milhões de reais brasileiros em 2023.

Serviço financeiro	Volume da transação (BRL)
Pagamentos móveis	87 milhões
Transações da carteira digital	69 milhões

TIM S.A. (TIMB) - Canvas Business Model: Value Propositions

You're looking at the core value TIM S.A. (TIMB) is delivering to its customers as of late 2025, which is heavily weighted toward network superiority and premium service tiers.

The primary value proposition centers on network leadership, especially in next-generation mobile technology. TIM S.A. (TIMB) is the first operator in Brazil to reach the milestone of 1,000 cities with 5G coverage, as announced in October 2025. This national footprint now covers 100% of the neighborhoods in all 27 state capitals, reaching approximately 75% of the urban population, which equates to over 120 million people. The adoption rate reflects this availability, with 5G devices growing fivefold since 2022, now representing 28% of total devices.

For the enterprise segment, the value is in high-performance, low-latency connectivity tailored for advanced industrial applications. TIM S.A. (TIMB) is focusing on verticals like agribusiness, utilities, industry 4.0, and logistics for its Internet of Things (IoT) solutions. The company reported having 109 companies in its B2B IoT portfolio as of Q2 2025, with contracted revenues for B2B projects since Q1 2024 reaching R$406 million. Furthermore, the late 2025 acquisition of V8.Tech, which focuses on digital transformation and cloud solutions, brought in net revenue of approximately R$235 million over the 12 months ending September 2025.

The fixed-line offering, TIM Ultrafibra, provides high-speed ultra-broadband access, though this segment faces market competition. In Q3 2025, TIM Ultrafibra revenue was R$228 million. The fixed service ARPU (Average Revenue Per User) for TIM Brasil stood at R$94.7 in Q3 2025. To put this in context against prior performance, the ARPU for TIM Ultrafibra was R$99 in Q3 2024.

The more-for-more strategy is clearly visible in the mobile segment's focus on higher-value customers, driving ARPU increases. TIM S.A. (TIMB) maintains the highest mobile ARPU in the industry, hitting a record R$33.1 in Q3 2025, a 4.6% increase year-on-year. Postpaid customers are central to this, contributing approximately 70% of mobile service revenue in Q2 2025, with postpaid revenues growing 12.2% year-over-year in the first half of 2025. The postpaid ARPU specifically reached R$44.1 in Q3 2025. This strategy was supported by repricing activities that began in Q1 2025, affecting about 4 million fixed lines and roughly 1.7 million mobile lines.

TIM S.A. (TIMB) is also developing its digital ecosystem, which includes exploring new revenue streams through partnerships. The company is focused on developing financial service partnerships as a strategic initiative moving forward.

Here's a quick look at the key performance indicators supporting these value propositions as of the latest available 2025 data:

Value Proposition Metric	Latest Reported Figure (2025)	Period/Context
Total 5G Cities Reached	1,000	October 2025
Urban Population Covered by 5G	75% (over 120 million people)	October 2025
Highest Mobile ARPU	R$33.1	Q3 2025
Postpaid ARPU	R$44.1	Q3 2025
Postpaid Revenue Growth (YoY)	12.2%	H1 2025
TIM Ultrafibra Revenue	R$228 million	Q3 2025
Fixed Service ARPU	R$94.7	Q3 2025
B2B IoT Portfolio Companies	109	Q2 2025

The execution of the network strategy is also tied to efficiency gains:

• Network modernization in São Paulo resulted in a 40% increase in network capacity in the area.
• The modernization effort led to a reduction in total energy consumption by approximately 15%.
• The company is on track to meet its projected 5%-6% revenue growth for 2025.

TIM S.A. (TIMB) - Canvas Business Model: Customer Relationships

Low-churn customer base management, with postpaid churn at 0.8%

TIM S.A. is maintaining a tight grip on its most valuable customers, evidenced by the postpaid monthly churn rate holding steady at 0.8% in the third quarter of 2025. This low rate reflects successful customer base management efforts. The focus on higher-value segments is clear, as postpaid lines added 415,000 net additions in Q3 2025 alone, with prepaid-to-postpaid migrations showing a double-digit increase over the same period. By Q1 2025, postpaid lines already made up 50% of the total customer base. To be fair, this focus on control plans is driving the revenue mix significantly.

Digital self-service tools and personalized app offers

The company is pushing customers toward digital channels to manage their accounts. While specific adoption statistics for self-service tools aren't broken out, the overall strategy emphasizes digital presence. The mobile ARPU (Average Revenue Per User) reached R$33 per month in Q2 2025, noted as the highest in the industry, which suggests that personalized offers delivered through these digital touchpoints are effective in driving spend.

Dedicated corporate sales and support for B2B clients

TIM S.A. is aggressively evolving its B2B footprint, highlighted by the creation of a dedicated B2B Vice Presidency. This move supports the 2025-2027 Strategic Plan pillar focused on B2B expansion. The B2B segment saw contracted revenues reach R$435 million since early 2024, partly due to solutions like TIM Smart Mining, which has a partnership with Vale. Furthermore, the acquisition of V8.Tech, which reported net revenue of around R$235 million over the 12 months ending September 2025, directly enhances the ability to deliver end-to-end digital transformation projects for its corporate clients, which number over 100 across various sectors.

Upselling current customers to higher-value postpaid plans

The success in upselling is a core driver of financial performance. In Q2 2025, postpaid revenue growth was 12.2% year-over-year, contributing nearly 70% of total mobile service revenues. This growth is explicitly attributed to solid ARPU dynamics held by control-to-pure postpaid upselling. The strategy is clearly about moving customers up the value chain, as seen by the 6% increase in Mobile ARPU over 2023 reported in early 2025.

Loyalty programs and exclusive device offers

TIM S.A. uses targeted promotions to lock in high-value customers. For instance, exclusive Black Friday offers, featuring devices like the iPhone 16E and PlayStation 5, were deployed to help maintain the solid trend in postpaid customer acquisition and retention. The company also announced the rollout of a strategic loyalty partnership in Q3 2025, reinforcing its value proposition beyond just network quality.

Here are some key customer relationship metrics as of late 2025:

Metric	Value (as of late 2025)	Period Reference
Postpaid Monthly Churn	0.8%	Q3 2025
Postpaid Net Adds	415,000 lines	Q3 2025
Postpaid Lines % of Base	50%	Q1 2025
Postpaid % of Mobile Revenue	Nearly 70%	Q2 2025
Mobile ARPU (Industry Highest)	R$33 per month	Q2 2025
B2B Contracted Revenue (since early 2024)	R$435 million	Q3 2025
Acquired B2B Tech Revenue (12 months ending Sep 2025)	Approx. R$235 million	Sep 2025

The management of the customer base is heavily weighted toward the postpaid segment, which is the primary source of revenue stability and growth.

• Postpaid revenue grew by 12.2% year-over-year in Q2 2025.
• The company is focusing on a prepaid-to-control customer migration strategy.
• B2B strategy is reinforced by acquiring technology firms serving over 100 corporate clients.
• Network leadership, with 5G in 1,000 cities, supports the 'Best Service' pillar of customer interaction.

TIM S.A. (TIMB) - Canvas Business Model: Channels

You're looking at how TIM S.A. (TIMB) gets its services-from mobile plans to enterprise cloud solutions-into the hands of its customers as of late 2025. The channel strategy is clearly shifting, leaning hard into digital and specialized B2B direct engagement, while maintaining a physical footprint.

The physical presence is still a factor, though specific store counts aren't readily available in the latest reports. What we do see is massive network expansion which underpins all sales channels. By the third quarter of 2025, TIM S.A. reported expanding its 5G network to 1,000 cities in Brazil. This network leadership is a key enabler for all channel sales, especially for high-value postpaid and fixed-line offers.

For the high-value corporate segment, the direct sales force is getting a significant boost. TIM S.A. is reinforcing its B2B strategy by acquiring V8.Tech, a move that immediately bolsters its direct delivery capability for digital transformation projects. This specialized direct sales effort is now supported by a newly created B2B-focused Vice Presidency.

Digital channels are showing concrete results, especially in advertising and B2B lead generation. By September 2025, the company reported reaching over 270 advertisers through its digital inventory, which is combined with Google and Meta platforms. The mobile app and website are the primary self-service points for the massive consumer base, which saw 415,000 net postpaid line additions in Q3 2025 alone.

The structure of channel engagement can be broken down like this:

• Nationwide network of physical retail stores (for general consumer sales and prepaid activation).
• Direct sales force for large corporate and B2B accounts (now enhanced by the V8.Tech acquisition).
• Digital channels: website, mobile app, and social media (driving self-service and digital ad revenue).
• Third-party retailers and authorized dealers for prepaid sales (critical for mass market penetration).
• Customer service centers and online support (handling post-sale interactions).

Here's a quick look at the numbers that reflect the strength and focus across these channels as of late 2025:

Channel Metric Category	Specific Data Point	Value/Amount
Network Reach (Channel Foundation)	Cities covered with 5G (as of Q3 2025)	1,000 cities
B2B Direct Channel Enhancement (V8.Tech)	V8.Tech Net Revenue (TTM as of Sep 2025)	Around R$235 million
B2B Direct Channel Enhancement (V8.Tech)	Active Clients served by V8.Tech	More than 100
Digital B2B Channel Traction	Advertisers reached via digital inventory (as of Sep 2025)	270
Consumer Channel Performance (Postpaid)	Net Postpaid Lines Added (Q3 2025)	415,000 lines
Financial Strength Supporting Channels	Total Assets (as of Sep 30, 2025)	57.37 billion reais

The focus on high-value postpaid customers, who now represent a significant portion of the revenue base, suggests the direct sales force and digital channels are prioritized for upselling and service delivery. The postpaid monthly churn rate remained low at 0.8% in Q3 2025, reflecting defintely effective customer management across these touchpoints. Also, the EBITDA margin hit 51.7% in Q3 2025, showing that the mix of channels is driving profitable growth.

The acquisition of V8.Tech, with its 380 professionals, signals a clear intent to deliver complex, end-to-end digital solutions directly to enterprise clients, moving beyond simple connectivity sales.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Customer Segments

You're looking at the core customer base for TIM S.A. (TIMB) as of late 2025, which is heavily segmented to maximize revenue from the most profitable users while stabilizing the legacy base. The strategy clearly favors the high-value mobile segment.

High-value Postpaid mobile users (main revenue driver)

This group is the engine for TIM S.A.'s revenue growth, driven by a successful 'more-for-more' strategy that balances attractive offers with revenue increases. You see this in the consistent growth and high ARPU figures.

Postpaid services are now extremely important, with revenues representing almost 70% of mobile service revenues as of Q1 2025, and postpaid lines making up 50% of the total base in that quarter. In Q3 2025, the company added 415,000 postpaid lines, continuing a trend that saw 14 consecutive quarters of double-digit postpaid revenue growth, with +12.2% YoY growth reported in 1H25.

The monetization here is clear:

• Postpaid ARPU (Average Revenue Per User) reached BRL 44.1 in Q3 2025.
• Postpaid ARPU excluding machine-to-machine (ex-M2M) connections hit a historical high of BRL 55.5 in Q3 2025.

Prepaid mobile users (focus of a recovery plan)

The prepaid segment is actively being managed down in favor of higher-value plans, though there are signs of stabilization. The focus isn't on growth here, but on slowing the decline and migrating customers.

As of Q3 2025, prepaid revenues were down 8.9% year-over-year, reflecting this migration strategy. Management noted seeing the first signs of stabilization in Q3 2025, supported by targeted offers. This segment is the subject of a medium-term three-step recovery plan focusing on offers, communication, and channel tactics to slow the decline, as noted in Q1 2025 results.

Corporate/B2B clients seeking IoT, cloud, and private network solutions

TIM Enterprise is a key area for new revenue streams, focusing on digital services beyond basic connectivity. The contracts are often multi-year, providing revenue visibility.

In the first half of 2025, TIM Enterprise reported total revenues of 1.6 billion euros, marking a 4.7% year-on-year increase. Cloud services are leading this charge, showing 25% year-on-year growth in 1H25. Furthermore, the company was targeting the closure of over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, with a pipeline that could add another 600mn reais by the end of June 2025.

Here are some key B2B metrics from the prior year, which set the stage for 2025 targets:

B2B Metric (2024 Context)	Value	Notes
TIM Enterprise Total Revenues	€3.3 billion	24% of Group revenues in 2024.
TIM Enterprise EBITDA	€700 million	Reported for 2024.
Connectivity Services Revenue	€1.1 billion	40% market share in the Italian B2B sector (for context).
Cloud Services Revenue	€1.1 billion	15% market share in the Italian B2B sector (for context).
Internet of Things (IoT) Revenue	€100 million	Reported for 2024.

Residential customers for fixed ultra-broadband (TIM Ultrafibra)

This segment is showing signs of recovery after a period of less focus. The strategy here is profitable growth with a selective approach.

TIM Ultrafibra ended Q3 2025 with 823,000 clients, marking 8 consecutive months of positive net adds and a client base resuming growth at 3.7% year-over-year. The Average Revenue Per User (ARPU) for this fixed broadband unit was BRL 94 in the third quarter.

Small and medium enterprises (SMEs) needing digital connectivity

TIM is actively targeting SMEs through its 'Customer Platform' model, expanding beyond core connectivity into higher-value services.

The plan includes launching utilities specifically for SMEs in 2025. This initiative is projected to generate 200 million euros in cumulative revenues by 2027, signaling a longer-term revenue expectation from this customer group.

To summarize the mobile customer base evolution as of late 2025:

• Total Mobile Customer Base: Over 60 million customers.
• Postpaid Churn (Monthly): Remained low at 0.8% in Q3 2025.
• Mobile Service Revenues Growth (9M 2025): Increased 5.2% annually.
• Blended Mobile ARPU (Q3 2025): Reached BRL 33.1.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Cost Structure

The Cost Structure for TIM S.A. is heavily weighted toward network investment and operational maintenance, reflecting its core business as a telecommunications provider in Brazil. You see significant outlays for infrastructure and regulatory adherence.

High capital expenditure (CapEx) for network expansion is a defining feature, with the 2025 nominal CapEx guidance set between R$4.4 Bln - R$4.6 Bln per year, as part of the 2025-2027 Strategic Plan. This investment is focused on maintaining and expanding network coverage leadership.

Spectrum license and regulatory compliance costs are substantial, evidenced by the capital expenditures and investments for mobile telephone licenses/spectrum in the first half of 2025 totaling 834 million euros.

Network operating expenses show a focus on efficiency, though specific component costs can rise. For instance, Network and Interconnection expenses in the third-quarter of 2025 rose 10.1% year-over-year, reaching R$1.211 billion, driven by higher traffic costs and digital content provider contracts. Overall, TIM S.A. operating expenses for the twelve months ending September 30, 2025, were $3.536B, representing a 6.39% decline year-over-year.

Personnel and sales commission costs are managed through efficiency drives. Selling and marketing expenses in Q3 2025 were R$961 million, a 4.8% decline compared to the previous year, partly due to lower advertising costs related to sponsorships. The TIM Group headcount as of June 30, 2025, stood at 25,990.

Costs of acquiring new businesses reflect inorganic growth strategies, particularly in the B2B segment. The agreement to acquire V8.Tech involved an upfront price of R$140 million, with the final payment potentially reaching R$280 million in total over six years, contingent on earn-out conditions.

Here's a quick view of some key cost-related figures:

Cost Component / Metric	Financial Figure	Period / Context
Nominal Capex Guidance	R$4.4 Bln - R$4.6 Bln	Per year, 2025
Spectrum/License Capex	834 million euros	First Half of 2025
Total Operating Expenses	$3.536B (6.39% decline YoY)	Twelve months ending September 30, 2025
Network & Interconnection Expenses	R$1.211 billion (10.1% growth YoY)	Q3 2025
Selling & Marketing Expenses	R$961 million (4.8% decline YoY)	Q3 2025
V8.Tech Upfront Acquisition Cost	R$140 million	At closing
V8.Tech Potential Total Cost	Up to R$280 million	Including earn-outs over six years

You should watch the interplay between the planned annual CapEx and the actual spend on licenses, as that is a major fixed outlay. Also, the decline in total operating expenses despite network investment suggests defintely successful cost control in other areas.

• Headcount at June 30, 2025: 25,990.
• V8.Tech Net Revenue (12 months ended Sept 2025): Roughly R$235 million.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for TIM S.A. (TIMB) as of late 2025. The numbers show a clear pivot toward higher-value mobile customers and expanding digital enterprise services.

Mobile service revenue, driven by postpaid growth is the engine here. For the first half of 2025, postpaid revenue showed a strong increase of 12.2% year-over-year. This segment is critical, representing approximately 70% of total mobile service revenues. Mobile service revenues, as a whole, grew by 5.6% year-over-year in Q2 2025. The company maintains the highest mobile ARPU (Average Revenue Per User) in the industry, reported near R$33 per month in Q2 2025. This focus on higher-value customers is consistent; in 2024, postpaid services grew nearly 9% year-over-year.

The fixed side shows a different trend. Fixed broadband and ultra-broadband subscription fees, grouped under fixed telephony services, actually saw a slight contraction. Revenues from this segment decreased by 3.4% compared to the first half of 2024, largely attributed to the performance of the Ultrafibre offering.

For the B2B segment, the focus on digital and specialized services is translating into contract value. TIM Enterprise reported total revenues of 1.6 billion euros year-on-year in the first half of 2025. Within this, Cloud services are a bright spot, showing a 25% year-on-year growth. Separately, the company was targeting over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, mostly in IoT and connectivity. As of Q3 2025, the B2B segment had 613mn reais in total contracted revenues from projects started since 2022.

The company is actively bolstering its digital capabilities; for instance, the acquisition of V8.Tech, which had roughly R$235 million in net revenue over the 12 months ending September 2025, directly strengthens the cloud and digital services offering.

Interconnection fees from other operators using the network are a component of service revenue, though specific standalone figures aren't broken out in the latest reports, which focus more on service revenue growth drivers.

Here's a quick look at some of the reported revenue metrics for the first half of 2025 (H1 2025) and related figures:

Revenue Metric	Value (H1 2025)	Context/Period
Total TTM Revenue	$4.67 Billion USD	As requested (TTM as of late 2025)
Service Revenues (Group)	6.2 billion euros	Year-on-year growth of 3.3%
TIM Brasil Service Revenues	2.0 billion euros	Year-on-year growth of 5.4%
Postpaid Revenue Growth	12.2%	Year-over-year (H1 2025)
Mobile ARPU	R$33 per month	Q2 2025
Fixed Telephony Service Revenue Change	-3.4%	Year-over-year (H1 2025)
TIM Enterprise Total Revenues	1.6 billion euros	Year-on-year growth of 4.1%
Cloud Revenue Growth (within Enterprise)	25%	Year-on-year

The overall picture is one where the core mobile business is successfully migrating users to higher-yield postpaid plans, while the B2B segment is strategically investing in high-growth digital services, even as legacy fixed services see some contraction. Finance: draft 13-week cash view by Friday.