Tim S.A. (TIMB): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage dynamique des télécommunications brésiliennes, Tim S.A. émerge comme un acteur pivot, tissant un modèle commercial complexe qui transcende la connectivité traditionnelle. En tirant stratégiquement la technologie de pointe, des partenariats stratégiques et un écosystème numérique complet, Tim est passé d'un simple fournisseur de services mobiles à une puissance de solutions numériques à multiples facettes. Cette exploration de toile de modèle commercial dévoile les stratégies innovantes qui positionnent Tim à l'avant-garde de la révolution des télécommunications du Brésil, promettant aux lecteurs une vision de l'initié sur la façon dont ce géant des télécommunications navigue sur la dynamique du marché complexe et offre de la valeur à des millions de clients.

Tim S.A. (TIMB) - Modèle d'entreprise: partenariats clés

Partenariats d'infrastructure du réseau de télécommunications

Tim S.A. maintient des partenariats stratégiques avec les principaux fournisseurs d'équipements de télécommunications:

Partenaire	Focus de partenariat	Valeur du contrat (2023)
Huawei	Déploiement d'infrastructure réseau	387 millions de R
Nokia	Équipement et technologie du réseau	265 millions de rands
Éricson	Développement technologique 5G	422 millions de R

Fournisseurs de technologies brésiliens locaux

Tim S.A. collabore avec les sociétés technologiques brésiliennes locales pour améliorer la prestation de services:

• Technologies locales
• Solutions numériques brésiliennes
• Innovations neurotech

Fournisseur local	Contribution de service	Valeur de collaboration annuelle
Technologies locales	Infrastructure cloud	45 millions de r
Solutions numériques brésiliennes	Développement de logiciels	32 millions de R $

Partenariats des services financiers

Tim S.A. s'engage avec les institutions financières pour les services de paiement numérique:

Institution financière	Portée du partenariat	Volume de transaction (2023)
Banco do Brasil	Intégration de paiement mobile	1,2 milliard de R
Itaú Unibanco	Services de portefeuille numérique	875 millions de R

Détails de collaboration technologique stratégique

Métriques de partenariat clés pour Tim S.A. en 2023:

• Investissement total de partenariat: 1,6 milliard de R
• Nombre de partenariats technologiques actifs: 17
• Pourcentage de l'infrastructure réseau à partir de partenariats: 68%

Tim S.A. (TIMB) - Modèle d'entreprise: activités clés

Services de téléphonie mobile et fixe

Tim S.A. fonctionne avec 75,4 millions de clients mobiles au T3 2023. La société fournit des services de voix et de données mobiles à travers le Brésil avec les mesures clés suivantes:

Type de service	Abonnés totaux	Part de marché
Voix mobile	48,3 millions	33.2%
Données mobiles	55,1 millions	36.7%

Provision Internet à large bande

Tim S.A. fournit des services à large bande avec les détails de l'infrastructure suivants:

• Clients à large bande fixes: 2,1 millions
• Couverture du réseau 4G: 91,4% de la population brésilienne
• Déploiement du réseau 5G dans 157 villes

Contenu numérique et streaming de divertissement

Tim S.A. propose un divertissement numérique à travers:

• Plateforme de streaming Tim Live
• Partenariats de contenu numérique
• Services de streaming vidéo mobile

Paiement mobile et solutions financières numériques

Service financier	Total utilisateurs	Volume de transaction
Tim Pay	1,4 million	385 millions de rands trimestriels

Maintenance et expansion des infrastructures réseau

Dépenses en capital pour l'infrastructure du réseau en 2023: 3,8 milliards de dollars

• Investissement du spectre 5G: 1,1 milliard de dollars
• Budget de modernisation du réseau: 2,7 milliards de dollars

Tim S.A. (TIMB) - Modèle d'entreprise: Ressources clés

Infrastructure du réseau de télécommunications

Tim S.A. exploite un réseau de télécommunications complet à travers le Brésil avec les spécifications du réseau suivantes:

Métrique du réseau	Données quantitatives
Couverture du réseau 4G	3 570 municipalités
Couverture réseau 5G	157 villes en 2023
Total des tours cellulaires	22 396 sites d'infrastructure

Clientèle

Tim S.A. maintient une base substantielle d'abonnés mobiles et Internet:

Catégorie d'abonné	Nombre total
Abonnés mobiles	55,3 millions
Abonnés Internet à large bande	3,4 millions

Infrastructure technologique

• Investissement total du réseau en 2023: 3,1 milliards de dollars
• Longueur du réseau de fibre optique: 153 000 kilomètres
• Capacité du centre de données: 12 installations primaires

Composition de la main-d'œuvre

Catégorie des employés	Nombre
Total des employés	9,836
Spécialistes techniques	4,215

Spectre et actifs réglementaires

• Licences de spectre total: 14 bandes de fréquence
• Coût d'acquisition du spectre 5G: 1,1 milliard de R
• Certifications de conformité réglementaire: 22 permis actifs

Tim S.A. (TIMB) - Modèle d'entreprise: propositions de valeur

Connectivité mobile et Internet de haute qualité

Tim S.A. offre une couverture de réseau mobile à 99,1% de la population brésilienne en 2023. La société opère avec une technologie 4G LTE couvrant 3 624 municipalités et un réseau 5G dans 157 villes.

Type de réseau	Pourcentage de couverture	Municipalités couvertes
4G LTE	99.1%	3,624
5g	N / A	157

Prix ​​de compétition pour les services de télécommunications

Tim propose des plans mobiles prépayés et postpayés allant de 19,99 R $ à 299,99 R $ par mois avec des données variées et des options de package d'appels.

Catégorie de plan	Fourchette	Allocation de données
Prépayé	19,99 $ R - R 99,99 $	2 Go - 20 Go
Port payé	R 99,99 $ - R 299,99 $	10 Go - 50 Go

Écosystème numérique intégré pour les consommateurs

• Service Internet à large bande Tim Live avec des vitesses allant jusqu'à 500 Mbps
• Application numérique Tim pour la gestion des comptes
• Plateforme de paiement numérique Tim Pay

Couverture de réseau 5G avancée

Tim a investi 2,1 milliards de R $ dans l'acquisition du spectre 5G en 2021 et continue d'étendre les infrastructures réseau.

Solutions numériques innovantes pour les clients personnels et commerciaux

Tim propose des solutions d'entreprise, notamment:

• Solutions de connectivité IoT
• Services cloud
• Solutions de cybersécurité
• Conseil de transformation numérique

Solution d'entreprise	Segment de marché	Revenus annuels estimés
Connectivité IoT	Industriel	380 millions de R
Services cloud	Corporatif	250 millions de R

Tim S.A. (TIMB) - Modèle d'entreprise: relations avec les clients

Plates-formes de libre-service numériques

Tim S.A. exploite des plates-formes en libre-service numériques avec 12,4 millions d'utilisateurs mensuels actifs au quatrième trimestre 2023. La plate-forme en ligne permet aux clients de gérer les comptes, de vérifier la facturation et de modifier les plans de service.

Fonctionnalité de plate-forme	Métriques d'utilisation
Utilisateurs actifs mensuels	12,4 millions
Transactions de gestion du compte	8,3 millions par mois
Paiements de factures en ligne	6,7 millions de transactions trimestriellement

Support client de l'application mobile

L'application mobile de Tim prend en charge 9,2 millions d'utilisateurs actifs, fournissant des interactions de service client en temps réel.

• Taux de téléchargement de l'application: 3,6 millions de téléchargements en 2023
• Utilisateurs actifs mensuels moyens: 9,2 millions
• Requêtes de support client résolues: 72% via l'application mobile

Canaux de communication personnalisés

Tim utilise plusieurs canaux de communication personnalisés avec 15,6 millions de points de contact de communication ciblés en 2023.

Canal de communication	Taux d'engagement
E-mail marketing	6,4 millions de destinataires
Notifications SMS	5,2 millions d'abonnés
Recommandations Web personnalisées	4 millions d'interactions uniques

Programme de fidélité et stratégies de rétention de la clientèle

Le programme de fidélité de Tim comprend 7,8 millions de participants actifs avec un taux de rétention de 84% en 2023.

• Membres du programme de fidélité totale: 7,8 millions
• Taux de rétention de la clientèle: 84%
• Valeur à vie moyenne du client: 1 240 R $ par abonné

Centres de service à la clientèle réactifs

Tim maintient 22 centres de service à la clientèle avec 4 600 membres du personnel de support dédié gantant 3,9 millions d'interactions par le client mensuel.

Métriques du centre de service	Données de performance
Total des centres de service	22 à l'échelle nationale
Personnel de soutien	4 600 employés
Interactions mensuelles du client	3,9 millions
Temps de réponse moyen	12,4 minutes

Tim S.A. (TIMB) - Modèle d'entreprise: canaux

Site officiel

Tim S.A. exploite www.tim.com.br comme principal canal numérique. En 2024, le site Web reçoit environ 3,5 millions de visiteurs uniques mensuels.

Métrique du site Web	Valeur
Visiteurs uniques mensuels	3,500,000
Page de vue moyenne	12,250,000
Durée moyenne de la session	4,7 minutes

Application mobile

L'application mobile de Tim a été téléchargée 14,2 millions de fois avec une base d'utilisateurs active de 8,6 millions d'utilisateurs mensuels.

• Note de l'App Store: 4.3 / 5
• Note Google Play Store: 4.1 / 5
• Utilisateurs actifs mensuels: 8 600 000
• Téléchargements totaux d'applications: 14 200 000

Magasins de détail et points de vente physiques

Tim maintient 1 876 magasins de détail détenus et autorisés à travers le Brésil en 2024.

Type de magasin	Nombre d'emplacements
Magasins possédés	623
Magasins de revendeurs autorisés	1,253
Points de vente physiques totaux	1,876

Réseaux de revendeurs autorisés

Tim collabore avec 1 253 revendeurs autorisés à l'échelle nationale, couvrant 98,6% des municipalités brésiliennes.

• Total des revendeurs autorisés: 1 253
• Couverture géographique: 98,6%
• Revenu moyen par revendeur: 875 000 R $ par an

Plateformes de vente en ligne

Tim utilise plusieurs canaux de vente en ligne, générant 22,4% du total des ventes via des plateformes numériques en 2024.

Plate-forme en ligne	Pourcentage de ventes
Site officiel	8.6%
Application mobile	6.3%
Commerce électronique tiers	7.5%

Tim S.A. (TIMB) - Modèle d'entreprise: segments de clientèle

Utilisateurs de téléphones mobiles individuels

Au quatrième trimestre 2023, Tim S.A.

Caractéristiques du segment	Taux de pénétration
Utilisateurs individuels urbains	84.5%
Utilisateurs individuels ruraux	15.5%

Petites et moyennes entreprises

Tim S.A. dessert environ 135 000 clients PME au Brésil.

• Revenus mensuels moyens par PME: 1 250 R $
• Contribution totale du segment du marché des PME: 18,7% des revenus de l'entreprise

GRANDES clients d'entreprise

Segment de l'entreprise	Nombre de clients	Contribution des revenus
Grandes entreprises	2,750	27,3% des revenus totaux

Institutions gouvernementales

Tim S.A. dessert 1 450 institutions gouvernementales aux niveaux fédéral, étatique et municipal.

Niveau du gouvernement	Compte de clientèle
Fédéral	350
État	620
Municipal	480

Digital d'abord de jeunes consommateurs

Les consommateurs âgés de 18 à 35 ans représentent 42,6% de la base d'abonnés mobiles de Tim S.A.

• Consommation de données moyenne: 12,5 Go par mois
• Pourcentage à l'aide des services numériques: 76,3%
• Ratio prépayé vs postpayé dans ce segment: 60:40

Tim S.A. (TIMB) - Modèle d'entreprise: Structure des coûts

Maintenance d'infrastructure réseau

Les coûts annuels de maintenance des infrastructures du réseau pour Tim S.A. en 2023 étaient de 1,8 milliard de R $. La société a investi dans le maintien de son infrastructure réseau 4G et 5G à travers le Brésil.

Entretien de la tour

Amélioration de l'équipement

Optimisation du réseau

Infrastructure à fibre optique

Catégorie de coûts d'infrastructure réseau	Montant (R $ Millions)
620
450
350
380

Recherche et développement technologiques

Tim S.A. a alloué 412 millions de R $ pour la R&D technologique en 2023, en se concentrant sur la 5G et les technologies de transformation numérique.

• Développement technologique 5G: 180 millions de dollars
• Innovation du service numérique: 132 millions de dollars
• Recherche de cybersécurité: 100 millions de dollars

Salaires et formation des employés

Le total des dépenses liées aux employés en 2023 a atteint 1,2 milliard de R $.

Catégorie de coûts des employés	Montant (R $ Millions)
Salaires de base	850
Formation et développement	75
Avantages	275

Marketing et acquisition de clients

Les dépenses de marketing pour 2023 étaient de 580 millions de rands.

• Campagnes de marketing numérique: 210 millions de dollars
• Publicité médiatique traditionnelle: 180 millions de dollars
• Programmes de rétention de la clientèle: 190 millions de dollars

Coûts de licence de spectre et de conformité réglementaire

Les frais de conformité réglementaire et de licence de spectre ont totalisé 325 millions de R $ en 2023.

Catégorie de coûts réglementaires	Montant (R $ Millions)
Frais de licence de spectre 5G	220
Conformité réglementaire	105

Tim S.A. (TIMB) - Modèle d'entreprise: Strots de revenus

Frais d'abonnement à téléphonie mobile

Depuis le troisième trimestre 2023, Tim S.A. La base d'abonnés mobiles de la société a atteint 41,4 millions d'utilisateurs actifs.

Catégorie d'abonnement mobile	Revenus (BRL)	Pourcentage d'abonné
Plans mobiles prépayés	1,92 milliard	46.4%
Plans mobiles postpayés	2,88 milliards	53.6%

Frais de service Internet et de données

Tim S.A. a généré 3,2 milliards de reais brésiliens des services de données et Internet en 2023.

• Couverture 4G: 94,2% du territoire brésilien
• Consommation de données mensuelles moyennes: 8,6 Go par utilisateur
• Revenus mobiles à large bande: 2,1 milliards de reais

Contenu numérique et services de divertissement

Les revenus de contenu numérique ont atteint 412 millions de reais brésiliens en 2023.

Service numérique	Revenus (BRL)
Partenariats de streaming vidéo	187 millions
Streaming de musique	95 millions
Plates-formes de jeu	130 millions

Solutions de télécommunications d'entreprise

Les revenus du segment des entreprises ont totalisé 2,1 milliards de Reais brésiliens en 2023.

• Services mobiles d'entreprise: 1,4 milliard de reais
• Solutions réseau fixes: 520 millions de reais
• Services cloud et numériques: 180 millions de reais

Transactions de services financiers mobiles

Les services financiers mobiles ont généré 156 millions de reais brésiliens en 2023.

Service financier	Volume de transaction (BRL)
Paiements mobiles	87 millions
Transactions de portefeuille numérique	69 millions

TIM S.A. (TIMB) - Canvas Business Model: Value Propositions

You're looking at the core value TIM S.A. (TIMB) is delivering to its customers as of late 2025, which is heavily weighted toward network superiority and premium service tiers.

The primary value proposition centers on network leadership, especially in next-generation mobile technology. TIM S.A. (TIMB) is the first operator in Brazil to reach the milestone of 1,000 cities with 5G coverage, as announced in October 2025. This national footprint now covers 100% of the neighborhoods in all 27 state capitals, reaching approximately 75% of the urban population, which equates to over 120 million people. The adoption rate reflects this availability, with 5G devices growing fivefold since 2022, now representing 28% of total devices.

For the enterprise segment, the value is in high-performance, low-latency connectivity tailored for advanced industrial applications. TIM S.A. (TIMB) is focusing on verticals like agribusiness, utilities, industry 4.0, and logistics for its Internet of Things (IoT) solutions. The company reported having 109 companies in its B2B IoT portfolio as of Q2 2025, with contracted revenues for B2B projects since Q1 2024 reaching R$406 million. Furthermore, the late 2025 acquisition of V8.Tech, which focuses on digital transformation and cloud solutions, brought in net revenue of approximately R$235 million over the 12 months ending September 2025.

The fixed-line offering, TIM Ultrafibra, provides high-speed ultra-broadband access, though this segment faces market competition. In Q3 2025, TIM Ultrafibra revenue was R$228 million. The fixed service ARPU (Average Revenue Per User) for TIM Brasil stood at R$94.7 in Q3 2025. To put this in context against prior performance, the ARPU for TIM Ultrafibra was R$99 in Q3 2024.

The more-for-more strategy is clearly visible in the mobile segment's focus on higher-value customers, driving ARPU increases. TIM S.A. (TIMB) maintains the highest mobile ARPU in the industry, hitting a record R$33.1 in Q3 2025, a 4.6% increase year-on-year. Postpaid customers are central to this, contributing approximately 70% of mobile service revenue in Q2 2025, with postpaid revenues growing 12.2% year-over-year in the first half of 2025. The postpaid ARPU specifically reached R$44.1 in Q3 2025. This strategy was supported by repricing activities that began in Q1 2025, affecting about 4 million fixed lines and roughly 1.7 million mobile lines.

TIM S.A. (TIMB) is also developing its digital ecosystem, which includes exploring new revenue streams through partnerships. The company is focused on developing financial service partnerships as a strategic initiative moving forward.

Here's a quick look at the key performance indicators supporting these value propositions as of the latest available 2025 data:

Value Proposition Metric	Latest Reported Figure (2025)	Period/Context
Total 5G Cities Reached	1,000	October 2025
Urban Population Covered by 5G	75% (over 120 million people)	October 2025
Highest Mobile ARPU	R$33.1	Q3 2025
Postpaid ARPU	R$44.1	Q3 2025
Postpaid Revenue Growth (YoY)	12.2%	H1 2025
TIM Ultrafibra Revenue	R$228 million	Q3 2025
Fixed Service ARPU	R$94.7	Q3 2025
B2B IoT Portfolio Companies	109	Q2 2025

The execution of the network strategy is also tied to efficiency gains:

• Network modernization in São Paulo resulted in a 40% increase in network capacity in the area.
• The modernization effort led to a reduction in total energy consumption by approximately 15%.
• The company is on track to meet its projected 5%-6% revenue growth for 2025.

TIM S.A. (TIMB) - Canvas Business Model: Customer Relationships

Low-churn customer base management, with postpaid churn at 0.8%

TIM S.A. is maintaining a tight grip on its most valuable customers, evidenced by the postpaid monthly churn rate holding steady at 0.8% in the third quarter of 2025. This low rate reflects successful customer base management efforts. The focus on higher-value segments is clear, as postpaid lines added 415,000 net additions in Q3 2025 alone, with prepaid-to-postpaid migrations showing a double-digit increase over the same period. By Q1 2025, postpaid lines already made up 50% of the total customer base. To be fair, this focus on control plans is driving the revenue mix significantly.

Digital self-service tools and personalized app offers

The company is pushing customers toward digital channels to manage their accounts. While specific adoption statistics for self-service tools aren't broken out, the overall strategy emphasizes digital presence. The mobile ARPU (Average Revenue Per User) reached R$33 per month in Q2 2025, noted as the highest in the industry, which suggests that personalized offers delivered through these digital touchpoints are effective in driving spend.

Dedicated corporate sales and support for B2B clients

TIM S.A. is aggressively evolving its B2B footprint, highlighted by the creation of a dedicated B2B Vice Presidency. This move supports the 2025-2027 Strategic Plan pillar focused on B2B expansion. The B2B segment saw contracted revenues reach R$435 million since early 2024, partly due to solutions like TIM Smart Mining, which has a partnership with Vale. Furthermore, the acquisition of V8.Tech, which reported net revenue of around R$235 million over the 12 months ending September 2025, directly enhances the ability to deliver end-to-end digital transformation projects for its corporate clients, which number over 100 across various sectors.

Upselling current customers to higher-value postpaid plans

The success in upselling is a core driver of financial performance. In Q2 2025, postpaid revenue growth was 12.2% year-over-year, contributing nearly 70% of total mobile service revenues. This growth is explicitly attributed to solid ARPU dynamics held by control-to-pure postpaid upselling. The strategy is clearly about moving customers up the value chain, as seen by the 6% increase in Mobile ARPU over 2023 reported in early 2025.

Loyalty programs and exclusive device offers

TIM S.A. uses targeted promotions to lock in high-value customers. For instance, exclusive Black Friday offers, featuring devices like the iPhone 16E and PlayStation 5, were deployed to help maintain the solid trend in postpaid customer acquisition and retention. The company also announced the rollout of a strategic loyalty partnership in Q3 2025, reinforcing its value proposition beyond just network quality.

Here are some key customer relationship metrics as of late 2025:

Metric	Value (as of late 2025)	Period Reference
Postpaid Monthly Churn	0.8%	Q3 2025
Postpaid Net Adds	415,000 lines	Q3 2025
Postpaid Lines % of Base	50%	Q1 2025
Postpaid % of Mobile Revenue	Nearly 70%	Q2 2025
Mobile ARPU (Industry Highest)	R$33 per month	Q2 2025
B2B Contracted Revenue (since early 2024)	R$435 million	Q3 2025
Acquired B2B Tech Revenue (12 months ending Sep 2025)	Approx. R$235 million	Sep 2025

The management of the customer base is heavily weighted toward the postpaid segment, which is the primary source of revenue stability and growth.

• Postpaid revenue grew by 12.2% year-over-year in Q2 2025.
• The company is focusing on a prepaid-to-control customer migration strategy.
• B2B strategy is reinforced by acquiring technology firms serving over 100 corporate clients.
• Network leadership, with 5G in 1,000 cities, supports the 'Best Service' pillar of customer interaction.

TIM S.A. (TIMB) - Canvas Business Model: Channels

You're looking at how TIM S.A. (TIMB) gets its services-from mobile plans to enterprise cloud solutions-into the hands of its customers as of late 2025. The channel strategy is clearly shifting, leaning hard into digital and specialized B2B direct engagement, while maintaining a physical footprint.

The physical presence is still a factor, though specific store counts aren't readily available in the latest reports. What we do see is massive network expansion which underpins all sales channels. By the third quarter of 2025, TIM S.A. reported expanding its 5G network to 1,000 cities in Brazil. This network leadership is a key enabler for all channel sales, especially for high-value postpaid and fixed-line offers.

For the high-value corporate segment, the direct sales force is getting a significant boost. TIM S.A. is reinforcing its B2B strategy by acquiring V8.Tech, a move that immediately bolsters its direct delivery capability for digital transformation projects. This specialized direct sales effort is now supported by a newly created B2B-focused Vice Presidency.

Digital channels are showing concrete results, especially in advertising and B2B lead generation. By September 2025, the company reported reaching over 270 advertisers through its digital inventory, which is combined with Google and Meta platforms. The mobile app and website are the primary self-service points for the massive consumer base, which saw 415,000 net postpaid line additions in Q3 2025 alone.

The structure of channel engagement can be broken down like this:

• Nationwide network of physical retail stores (for general consumer sales and prepaid activation).
• Direct sales force for large corporate and B2B accounts (now enhanced by the V8.Tech acquisition).
• Digital channels: website, mobile app, and social media (driving self-service and digital ad revenue).
• Third-party retailers and authorized dealers for prepaid sales (critical for mass market penetration).
• Customer service centers and online support (handling post-sale interactions).

Here's a quick look at the numbers that reflect the strength and focus across these channels as of late 2025:

Channel Metric Category	Specific Data Point	Value/Amount
Network Reach (Channel Foundation)	Cities covered with 5G (as of Q3 2025)	1,000 cities
B2B Direct Channel Enhancement (V8.Tech)	V8.Tech Net Revenue (TTM as of Sep 2025)	Around R$235 million
B2B Direct Channel Enhancement (V8.Tech)	Active Clients served by V8.Tech	More than 100
Digital B2B Channel Traction	Advertisers reached via digital inventory (as of Sep 2025)	270
Consumer Channel Performance (Postpaid)	Net Postpaid Lines Added (Q3 2025)	415,000 lines
Financial Strength Supporting Channels	Total Assets (as of Sep 30, 2025)	57.37 billion reais

The focus on high-value postpaid customers, who now represent a significant portion of the revenue base, suggests the direct sales force and digital channels are prioritized for upselling and service delivery. The postpaid monthly churn rate remained low at 0.8% in Q3 2025, reflecting defintely effective customer management across these touchpoints. Also, the EBITDA margin hit 51.7% in Q3 2025, showing that the mix of channels is driving profitable growth.

The acquisition of V8.Tech, with its 380 professionals, signals a clear intent to deliver complex, end-to-end digital solutions directly to enterprise clients, moving beyond simple connectivity sales.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Customer Segments

You're looking at the core customer base for TIM S.A. (TIMB) as of late 2025, which is heavily segmented to maximize revenue from the most profitable users while stabilizing the legacy base. The strategy clearly favors the high-value mobile segment.

High-value Postpaid mobile users (main revenue driver)

This group is the engine for TIM S.A.'s revenue growth, driven by a successful 'more-for-more' strategy that balances attractive offers with revenue increases. You see this in the consistent growth and high ARPU figures.

Postpaid services are now extremely important, with revenues representing almost 70% of mobile service revenues as of Q1 2025, and postpaid lines making up 50% of the total base in that quarter. In Q3 2025, the company added 415,000 postpaid lines, continuing a trend that saw 14 consecutive quarters of double-digit postpaid revenue growth, with +12.2% YoY growth reported in 1H25.

The monetization here is clear:

• Postpaid ARPU (Average Revenue Per User) reached BRL 44.1 in Q3 2025.
• Postpaid ARPU excluding machine-to-machine (ex-M2M) connections hit a historical high of BRL 55.5 in Q3 2025.

Prepaid mobile users (focus of a recovery plan)

The prepaid segment is actively being managed down in favor of higher-value plans, though there are signs of stabilization. The focus isn't on growth here, but on slowing the decline and migrating customers.

As of Q3 2025, prepaid revenues were down 8.9% year-over-year, reflecting this migration strategy. Management noted seeing the first signs of stabilization in Q3 2025, supported by targeted offers. This segment is the subject of a medium-term three-step recovery plan focusing on offers, communication, and channel tactics to slow the decline, as noted in Q1 2025 results.

Corporate/B2B clients seeking IoT, cloud, and private network solutions

TIM Enterprise is a key area for new revenue streams, focusing on digital services beyond basic connectivity. The contracts are often multi-year, providing revenue visibility.

In the first half of 2025, TIM Enterprise reported total revenues of 1.6 billion euros, marking a 4.7% year-on-year increase. Cloud services are leading this charge, showing 25% year-on-year growth in 1H25. Furthermore, the company was targeting the closure of over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, with a pipeline that could add another 600mn reais by the end of June 2025.

Here are some key B2B metrics from the prior year, which set the stage for 2025 targets:

B2B Metric (2024 Context)	Value	Notes
TIM Enterprise Total Revenues	€3.3 billion	24% of Group revenues in 2024.
TIM Enterprise EBITDA	€700 million	Reported for 2024.
Connectivity Services Revenue	€1.1 billion	40% market share in the Italian B2B sector (for context).
Cloud Services Revenue	€1.1 billion	15% market share in the Italian B2B sector (for context).
Internet of Things (IoT) Revenue	€100 million	Reported for 2024.

Residential customers for fixed ultra-broadband (TIM Ultrafibra)

This segment is showing signs of recovery after a period of less focus. The strategy here is profitable growth with a selective approach.

TIM Ultrafibra ended Q3 2025 with 823,000 clients, marking 8 consecutive months of positive net adds and a client base resuming growth at 3.7% year-over-year. The Average Revenue Per User (ARPU) for this fixed broadband unit was BRL 94 in the third quarter.

Small and medium enterprises (SMEs) needing digital connectivity

TIM is actively targeting SMEs through its 'Customer Platform' model, expanding beyond core connectivity into higher-value services.

The plan includes launching utilities specifically for SMEs in 2025. This initiative is projected to generate 200 million euros in cumulative revenues by 2027, signaling a longer-term revenue expectation from this customer group.

To summarize the mobile customer base evolution as of late 2025:

• Total Mobile Customer Base: Over 60 million customers.
• Postpaid Churn (Monthly): Remained low at 0.8% in Q3 2025.
• Mobile Service Revenues Growth (9M 2025): Increased 5.2% annually.
• Blended Mobile ARPU (Q3 2025): Reached BRL 33.1.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Cost Structure

The Cost Structure for TIM S.A. is heavily weighted toward network investment and operational maintenance, reflecting its core business as a telecommunications provider in Brazil. You see significant outlays for infrastructure and regulatory adherence.

High capital expenditure (CapEx) for network expansion is a defining feature, with the 2025 nominal CapEx guidance set between R$4.4 Bln - R$4.6 Bln per year, as part of the 2025-2027 Strategic Plan. This investment is focused on maintaining and expanding network coverage leadership.

Spectrum license and regulatory compliance costs are substantial, evidenced by the capital expenditures and investments for mobile telephone licenses/spectrum in the first half of 2025 totaling 834 million euros.

Network operating expenses show a focus on efficiency, though specific component costs can rise. For instance, Network and Interconnection expenses in the third-quarter of 2025 rose 10.1% year-over-year, reaching R$1.211 billion, driven by higher traffic costs and digital content provider contracts. Overall, TIM S.A. operating expenses for the twelve months ending September 30, 2025, were $3.536B, representing a 6.39% decline year-over-year.

Personnel and sales commission costs are managed through efficiency drives. Selling and marketing expenses in Q3 2025 were R$961 million, a 4.8% decline compared to the previous year, partly due to lower advertising costs related to sponsorships. The TIM Group headcount as of June 30, 2025, stood at 25,990.

Costs of acquiring new businesses reflect inorganic growth strategies, particularly in the B2B segment. The agreement to acquire V8.Tech involved an upfront price of R$140 million, with the final payment potentially reaching R$280 million in total over six years, contingent on earn-out conditions.

Here's a quick view of some key cost-related figures:

Cost Component / Metric	Financial Figure	Period / Context
Nominal Capex Guidance	R$4.4 Bln - R$4.6 Bln	Per year, 2025
Spectrum/License Capex	834 million euros	First Half of 2025
Total Operating Expenses	$3.536B (6.39% decline YoY)	Twelve months ending September 30, 2025
Network & Interconnection Expenses	R$1.211 billion (10.1% growth YoY)	Q3 2025
Selling & Marketing Expenses	R$961 million (4.8% decline YoY)	Q3 2025
V8.Tech Upfront Acquisition Cost	R$140 million	At closing
V8.Tech Potential Total Cost	Up to R$280 million	Including earn-outs over six years

You should watch the interplay between the planned annual CapEx and the actual spend on licenses, as that is a major fixed outlay. Also, the decline in total operating expenses despite network investment suggests defintely successful cost control in other areas.

• Headcount at June 30, 2025: 25,990.
• V8.Tech Net Revenue (12 months ended Sept 2025): Roughly R$235 million.

Finance: draft 13-week cash view by Friday.

TIM S.A. (TIMB) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for TIM S.A. (TIMB) as of late 2025. The numbers show a clear pivot toward higher-value mobile customers and expanding digital enterprise services.

Mobile service revenue, driven by postpaid growth is the engine here. For the first half of 2025, postpaid revenue showed a strong increase of 12.2% year-over-year. This segment is critical, representing approximately 70% of total mobile service revenues. Mobile service revenues, as a whole, grew by 5.6% year-over-year in Q2 2025. The company maintains the highest mobile ARPU (Average Revenue Per User) in the industry, reported near R$33 per month in Q2 2025. This focus on higher-value customers is consistent; in 2024, postpaid services grew nearly 9% year-over-year.

The fixed side shows a different trend. Fixed broadband and ultra-broadband subscription fees, grouped under fixed telephony services, actually saw a slight contraction. Revenues from this segment decreased by 3.4% compared to the first half of 2024, largely attributed to the performance of the Ultrafibre offering.

For the B2B segment, the focus on digital and specialized services is translating into contract value. TIM Enterprise reported total revenues of 1.6 billion euros year-on-year in the first half of 2025. Within this, Cloud services are a bright spot, showing a 25% year-on-year growth. Separately, the company was targeting over 1.2bn reais (US$207mn) in corporate contracts by mid-2025, mostly in IoT and connectivity. As of Q3 2025, the B2B segment had 613mn reais in total contracted revenues from projects started since 2022.

The company is actively bolstering its digital capabilities; for instance, the acquisition of V8.Tech, which had roughly R$235 million in net revenue over the 12 months ending September 2025, directly strengthens the cloud and digital services offering.

Interconnection fees from other operators using the network are a component of service revenue, though specific standalone figures aren't broken out in the latest reports, which focus more on service revenue growth drivers.

Here's a quick look at some of the reported revenue metrics for the first half of 2025 (H1 2025) and related figures:

Revenue Metric	Value (H1 2025)	Context/Period
Total TTM Revenue	$4.67 Billion USD	As requested (TTM as of late 2025)
Service Revenues (Group)	6.2 billion euros	Year-on-year growth of 3.3%
TIM Brasil Service Revenues	2.0 billion euros	Year-on-year growth of 5.4%
Postpaid Revenue Growth	12.2%	Year-over-year (H1 2025)
Mobile ARPU	R$33 per month	Q2 2025
Fixed Telephony Service Revenue Change	-3.4%	Year-over-year (H1 2025)
TIM Enterprise Total Revenues	1.6 billion euros	Year-on-year growth of 4.1%
Cloud Revenue Growth (within Enterprise)	25%	Year-on-year

The overall picture is one where the core mobile business is successfully migrating users to higher-yield postpaid plans, while the B2B segment is strategically investing in high-growth digital services, even as legacy fixed services see some contraction. Finance: draft 13-week cash view by Friday.