TELUS International (Cda) Inc. (TIXT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de transformación digital en rápida evolución, Telus International (CDA) Inc. (TIXT) emerge como una potencia, tejiendo soluciones tecnológicas intrincadas que redefinen cómo operan las empresas globales. Al combinar estratégicamente la inteligencia artificial de vanguardia, la atención al cliente multilingüe y la gestión innovadora de la experiencia digital, Telus International ha creado un modelo de negocio que trasciende los paradigmas de subcontratación tradicionales. Su enfoque único no solo aborda las complejas necesidades de las empresas multinacionales, sino que también establece un nuevo estándar para la prestación de servicios habilitados para la tecnología en un mundo cada vez más interconectado.

Telus International (CDA) Inc. (TIXT) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con empresas de tecnología global

Telus International ha establecido asociaciones estratégicas con las siguientes empresas de tecnología:

Empresa asociada	Enfoque de asociación	Año establecido
Microsoft	Servicios de transformación digital	2019
Salesforce	CRM y soluciones en la nube	2020
SAVIA	Integración de software empresarial	2018

Subcontratación de asociaciones con corporaciones multinacionales

Las asociaciones clave de outsourcing incluyen:

• Amazon Web Services (soluciones de experiencia del cliente)
• Zoom Video Communications (soporte técnico)
• Meta (Servicios de moderación de contenido)
• Uber (Atención al cliente)

Relaciones colaborativas con IA y proveedores de transformación digital

AI/socio de transformación digital	Tipo de colaboración	Valor anual del contrato
Opadai	Servicios de integración de IA	$ 12.5 millones
Google Cloud AI	Soluciones de aprendizaje automático	$ 8.3 millones

Asociaciones de proveedores de servicios en la nube

Telus International mantiene asociaciones estratégicas en la nube con:

• Microsoft Azure: $ 15.7 millones en el contrato anual de servicios en la nube
• Servicios web de Amazon (AWS): $ 22.4 millones de asociación de infraestructura en la nube
• Google Cloud: Acuerdo de soluciones en la nube de $ 9.6 millones

Ingresos totales de la asociación para 2023: $ 67.5 millones

Telus International (CDA) Inc. (TIXT) - Modelo de negocio: actividades clave

Gestión de la experiencia del cliente digital

Telus International genera $ 2.86 mil millones en ingresos anuales (2023) a partir de servicios digitales de experiencia del cliente. La compañía administra más de 1,2 millones de interacciones digitales de clientes diariamente en múltiples canales globales.

Categoría de servicio	Volumen anual	Alcance global
Atención al cliente digital	450 millones de interacciones	Más de 30 países
Gestión omnicanal	750,000 interacciones diarias	25 idiomas compatibles

Soluciones de inteligencia artificial y aprendizaje automático

Telus International invirtió $ 187 millones en IA y desarrollo de tecnología de aprendizaje automático en 2023. La compañía proporciona soluciones de IA en múltiples verticales de la industria.

• Automatización de servicio al cliente con IA
• Servicios de anotación de datos de aprendizaje automático
• Soluciones de análisis predictivo
• Tecnologías de procesamiento del lenguaje natural

Servicios de atención al cliente multilingüe

Telus International apoya las interacciones de los clientes en más de 50 idiomas con una fuerza laboral global de 68,000 miembros del equipo.

Categoría de idioma	Cobertura	Canales de soporte
Idiomas europeos	25 idiomas	Voz, chat, correo electrónico
Idiomas asiáticos	15 idiomas	Plataformas digitales multilingües

Moderación de contenido digital y servicios de confianza y seguridad

Telus International modera aproximadamente 3.5 millones de piezas de contenido diariamente, con un equipo global especializado en soluciones de confianza y seguridad.

• Excelente contenido en tiempo real
• Moderación algorítmica y de funcionamiento humano
• Cumplimiento de los estándares de plataforma global

Outsourcing de procesos comerciales habilitados para la tecnología

Telus International administra $ 1.2 mil millones en servicios de outsourcing de procesos comerciales habilitados para la tecnología en la atención médica, la tecnología y los sectores financieros.

Sector industrial	Ingresos anuales de BPO	Tipo de servicio
Cuidado de la salud	$ 420 millones	Apoyo técnico
Tecnología	$ 380 millones	Operaciones de clientes
Servicios financieros	$ 400 millones	Gestión de cumplimiento

Telus International (CDA) Inc. (TIXT) - Modelo de negocio: recursos clave

Fuerza laboral multilingüe altamente calificada

A partir del cuarto trimestre de 2023, Telus International empleó a 69,000 miembros del equipo en 25 países. La fuerza laboral opera en más de 40 idiomas, con concentración clave en:

País	Número de empleados
Filipinas	33,000
Canadá	12,500
Estados Unidos	8,200
América Central	7,300

Infraestructura tecnológica avanzada

La infraestructura tecnológica de Telus International incluye:

• Plataformas de computación en la nube
• Soluciones digitales con IA
• Sistemas avanzados de ciberseguridad
• Tecnologías de aprendizaje automático

Red de entrega global

Las capacidades de entrega global abarcan:

Región	Número de centros de entrega
Asia Pacífico	15
América del norte	8
América Central	6
Europa	3

AI patentadas y tecnologías de transformación digital

Inversión en I + D para 2023: $ 127.4 millones, lo que representa el 4.2% de los ingresos totales.

Cartera de propiedad intelectual fuerte

A partir de 2023, Telus International tiene:

• 47 patentes registradas
• 22 solicitudes de patentes pendientes
• Secretos comerciales múltiples en tecnologías de transformación digital

Telus International (CDA) Inc. (TIXT) - Modelo de negocio: propuestas de valor

Soluciones de experiencia digital del cliente de extremo a extremo

Telus International generó $ 2.69 mil millones en ingresos para el año fiscal 2022, con soluciones de experiencia en el cliente digital que representan una parte significativa de sus ofertas de servicios.

Categoría de servicio	Contribución de ingresos	Mercados clave
Experiencia digital del cliente	$ 1.2 mil millones	América del Norte, Europa, Asia
Plataformas de atención al cliente	$ 780 millones	Clientes empresariales globales

Servicios de tecnología escalables y flexibles

Telus International opera en 27 ubicaciones globales con 59,000 miembros del equipo a partir del cuarto trimestre de 2023.

• Infraestructura de servicio basada en la nube
• Capacidades de soporte multilingüe
• Modelo de entrega global 24/7

Eficiencia operativa mejorada para empresas globales

Telus International apoya a más de 700 clientes empresariales en múltiples industrias, con una reducción promedio de costos del 35% a través de sus servicios habilitados para la tecnología.

Segmento de la industria	Número de clientes	Mejora de eficiencia promedio
Tecnología	210 clientes	38%
Cuidado de la salud	125 clientes	32%
Comercio electrónico	180 clientes	37%

Plataformas innovadoras de atención al cliente impulsadas por la IA

Telus International invirtió $ 127 millones en IA y tecnologías de aprendizaje automático en 2022.

• Capacidades de procesamiento del lenguaje natural
• Modelos predictivos de interacción con el cliente
• Análisis de sentimientos en tiempo real

Soluciones integrales de tecnología de confianza y seguridad

Telus International procesó 2.300 millones de interacciones de moderación de contenido en 2022, con una tasa de precisión del 99.7%.

Servicio de confianza y seguridad	Interacciones totales	Tasa de precisión
Moderación de contenido	2.300 millones	99.7%
Detección de fraude	1.600 millones	99.5%

Telus International (CDA) Inc. (TIXT) - Modelo de negocios: relaciones con los clientes

Contratos de servicio empresarial a largo plazo

A partir del cuarto trimestre de 2023, Telus International reportó una tasa de renovación del contrato del 95% con clientes empresariales existentes. La duración promedio del contrato es de 3 a 5 años con un valor total del contrato que varía de $ 5 millones a $ 25 millones.

Tipo de contrato	Duración promedio	Valor de contrato promedio
Servicios digitales empresariales	4 años	$ 15.7 millones
Gestión de la experiencia del cliente	3.5 años	$ 12.3 millones

Equipos de gestión de cuentas dedicados

Telus International mantiene 247 profesionales dedicados de gestión de cuentas que atienden a clientes de primer nivel en múltiples industrias.

• Tasa promedio de retención del cliente: 92%
• Tamaño del equipo de cuenta típico: 5-8 profesionales especializados
• Años promedio de la relación con el cliente: 6.4 años

Innovación continua de tecnología e servicios

En 2023, Telus International invirtió $ 87.4 millones en investigación y desarrollo, lo que representa el 4.2% de los ingresos anuales totales.

Área de innovación	Inversión	Enfoque clave
AI/Aprendizaje automático	$ 36.2 millones	Plataformas inteligentes de interacción con el cliente
Transformación digital	$ 28.6 millones	Soluciones de servicio basadas en la nube

Consultoría de transformación digital personalizada

Telus International ofrece estrategias de transformación digital personalizadas para 127 compañías Fortune 500, con un valor de participación de consultoría promedio de $ 2.3 millones.

Estrategias proactivas de participación del cliente

La compañía mantiene un Puntuación del promotor neto (NPS) de 71, significativamente por encima del promedio de la industria de 42.

• Tasa de satisfacción del cliente: 94%
• Tiempo de respuesta promedio a las consultas del cliente: 2.1 horas
• Plataformas de soporte multicanal: 7 canales de comunicación diferentes

Telus International (CDA) Inc. (TIXT) - Modelo de negocios: canales

Equipos de ventas directos

Telus International opera una fuerza de ventas directa global de 68,300 miembros del equipo en 25 países a partir del cuarto trimestre de 2023. El equipo de ventas generó $ 2.87 mil millones en ingresos anuales para 2023.

Región de ventas	Número de representantes de ventas	Contribución de ingresos
América del norte	24,500	$ 1.24 mil millones
Asia Pacífico	22,800	$ 980 millones
Europa	21,000	$ 646 millones

Plataformas de marketing digital

Telus International utiliza múltiples canales de marketing digital con un presupuesto anual de marketing digital de $ 42.3 millones en 2023.

• Marketing de LinkedIn: 225,000 seguidores
• Plataforma de Twitter/X: 89,000 seguidores
• Sitio web corporativo: 3.2 millones de visitantes únicos anuales

Conferencias de la industria y eventos tecnológicos

Telus International participó en 47 conferencias de tecnología e industria en 2023, con un presupuesto de marketing de eventos de $ 6.7 millones.

Tipo de evento	Número de eventos	Asistentes totales
Conferencias tecnológicas	28	12,500
Ferias comerciales de la industria	19	8,200

Presentación de la cartera de servicios en línea

La cartera de servicios digitales alcanza 92 clientes empresariales en 10 verticales de la industria con una tasa de participación en línea del 68% en 2023.

Redes estratégicas de desarrollo de negocios

Telus International mantiene 156 asociaciones comerciales estratégicas a nivel mundial, generando $ 412 millones en ingresos derivados de la sociedad para 2023.

Categoría de asociación	Número de socios	Contribución de ingresos
Socios tecnológicos	87	$ 226 millones
Socios consultores	69	$ 186 millones

Telus International (CDA) Inc. (TIXT) - Modelo de negocios: segmentos de clientes

Grandes empresas de tecnología multinacional

Telus International sirve a las principales empresas de tecnología con el siguiente desglose del segmento:

Tipo de cliente	Contribución anual de ingresos	Enfoque de servicio
Empresas de tecnología en la nube	37.2% de los ingresos del segmento	Experiencia digital del cliente
Compañías de desarrollo de software	28.5% de los ingresos del segmento	Servicios de soporte técnico
Proveedores de tecnología empresarial	34.3% de los ingresos del segmento	Interacciones de clientes habilitados con AI

Empresas de comercio electrónico y plataforma digital

Segmentos clave de clientes en comercio digital:

• Plataformas globales de comercio electrónico: $ 215.6 millones de valor del contrato anual
• Proveedores del mercado digital: 42 clientes empresariales activos
• Empresas minoristas en línea: 65% de crecimiento en compromisos de servicio

Organizaciones de servicios financieros

Cliente de servicios financieros de Telus International profile:

Categoría de clientes	Número de clientes	Valor de contrato promedio
Banca digital	27 clientes	$ 8.3 millones por contrato
Startups fintech	43 clientes	$ 3.7 millones por contrato
Tecnología de seguro	19 clientes	$ 6.2 millones por contrato

Sectores de atención médica y telecomunicaciones

Desglose del segmento de clientes:

• CLIENTES DE TECNOLOGÍA DE LA SALUS: 36 clientes empresariales activos
• Proveedores de servicios de telecomunicaciones: $ 178.4 millones en ingresos anuales
• Sistemas de información médica: 22 contratos a largo plazo

Empresas globales que buscan transformación digital

Transformación digital Métricas del cliente:

Tamaño de la empresa	Número de clientes	Inversión promedio de transformación digital
Fortune 500 Companies	48 clientes	$ 12.6 millones por compromiso
Empresas globales del mercado medio	87 clientes	$ 5.3 millones por compromiso
Empresas del mercado emergente	63 clientes	$ 3.9 millones por compromiso

Telus International (CDA) Inc. (TIXT) - Modelo de negocio: Estructura de costos

Gastos de mano de obra y de la fuerza laboral

Para el año fiscal 2023, Telus International reportó costos laborales totales de $ 1.59 mil millones. El desglose de los gastos de la fuerza laboral incluye:

Categoría	Cantidad (USD)
Salarios	$ 1.2 mil millones
Beneficios	$ 270 millones
Compensación basada en acciones	$ 120 millones

Inversiones de infraestructura tecnológica

Telus International asignó $ 187 millones en inversiones en infraestructura tecnológica para 2023, con áreas de enfoque clave que incluyen:

• Infraestructura de computación en la nube
• Sistemas de ciberseguridad
• Plataformas de transformación digital
• AI y tecnologías de aprendizaje automático

Costos de investigación y desarrollo

Los gastos de I + D para 2023 totalizaron $ 93.5 millones, lo que representa el 3.2% de los ingresos totales.

Áreas de enfoque de I + D	Inversión (USD)
Innovación digital CX	$ 42 millones
Tecnologías AI/ML	$ 31.5 millones
Ingeniería digital	$ 20 millones

Sobrecarga operativa global

Global Overhead operacional para 2023 fue de $ 276 millones, distribuido en todo:

• Gestión de instalaciones
• Gastos de oficina global
• Apoyo administrativo
• Cumplimiento y costos regulatorios

Gastos de marketing y desarrollo empresarial

El gasto en marketing y desarrollo de negocios alcanzó los $ 64.3 millones en 2023.

Canales de comercialización	Gasto (USD)
Marketing digital	$ 28.5 millones
Eventos corporativos	$ 12.8 millones
Habilitación de ventas	$ 23 millones

Telus International (CDA) Inc. (TIXT) - Modelo de negocios: flujos de ingresos

Ingresos del contrato de servicio recurrente

Telus International reportó ingresos totales de $ 2.635 mil millones para el año fiscal 2023. Los ingresos del contrato de servicio recurrente representaron una porción significativa de este total, con acuerdos de clientes a largo plazo que proporcionan flujos de ingresos estables.

Tipo de contrato	Contribución anual de ingresos
Contratos de servicio de varios años	$ 1.42 mil millones
Acuerdos de servicio renovables	$ 687 millones

Outsourcing de procesos comerciales habilitados para la tecnología

Los servicios de outsourcing de procesos comerciales (BPO) generaron $ 1.1 mil millones en ingresos para Telus International en 2023.

• Servicios de atención al cliente digital: $ 456 millones
• Procesamiento de back-office: $ 312 millones
• Soluciones BPO específicas de la industria: $ 332 millones

Tarifas de gestión de la experiencia del cliente digital

Los Servicios de Gestión de Experiencia Digital del Cliente contribuyeron con $ 523 millones a los ingresos de la Compañía en 2023.

Categoría de servicio	Ganancia
Soporte omnicanal	$ 218 millones
Servicios de transformación digital	$ 305 millones

AI y licencias de soluciones de aprendizaje automático

La IA y la licencia de solución de aprendizaje automático generaron $ 247 millones en ingresos para 2023.

• Soluciones de IA Enterprise: $ 142 millones
• Licencias de plataforma de aprendizaje automático: $ 105 millones

Cargos de servicio de consultoría y transformación

Los servicios de consultoría y transformación digital representaron $ 365 millones en ingresos para el año fiscal 2023.

Tipo de servicio de consultoría	Contribución de ingresos
Consultoría de estrategia digital	$ 187 millones
Servicios de transformación de tecnología	$ 178 millones

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Value Propositions

You're looking at the core value TELUS International (Cda) Inc. (TIXT) delivered to its clients before its October 31, 2025, delisting. The value proposition centered on blending human interaction with technology to manage complex digital customer journeys.

Blending human empathy with AI to transform digital customer experience

TELUS International (Cda) Inc. positioned its offering as a combination of human expertise and artificial intelligence to overhaul how clients interact with their customers. The company's revenue for the trailing twelve months (TTM) ending in 2025 was reported at $2.71 Billion USD. For the full year 2025, management continued to expect organic revenue growth of approximately 2% for its digital experience segment. The current Free Cash Flow for TELUS International (Cda) Inc. as of October 2025 stood at $294.8 million.

Metric	Value (as of late 2025)	Unit
Revenue (TTM 2025)	2.71	Billion USD
Revenue (FY 2024)	2.65	Billion USD
Free Cash Flow (Current)	294.8	Million USD
Market Capitalization (Oct 2025)	1,201	Million USD
Price-to-Sales (P/S) Ratio (Oct 2025)	0.46	x

End-to-end Trust, Safety, and Security solutions for digital platforms

This value stream focused on protecting customers and brands through intelligent detection and compliance capabilities. Research commissioned by the related TELUS Digital Experience segment in Q1 2025 showed strong upward trends in planned investment increases by enterprise customer experience decision-makers over the next 12 months in these areas:

• ID verification: 68% planned increase.
• Fraud detection: 66% planned increase.
• Know Your Customer (KYC) processes: 60% planned increase.
• Content moderation: 48% planned increase.

Key challenges cited by these leaders in maintaining a secure digital environment included compliance with government/industry regulations at 44%.

Scalable, global, and multilingual delivery model

While specific employee or language counts for TELUS International (Cda) Inc. alone weren't isolated in the Q3 2025 TELUS Corporation reports, the broader TELUS Health segment, which utilizes global platforms, reported covering over 160 million lives worldwide as of Q3 2025. The company's ability to scale is evidenced by the fact that the LifeWorks integration alone delivered $417 million in combined annualized synergies as of Q3 2025, with cost efficiencies contributing $329 million of that total.

Specialized digital solutions for complex enterprise IT needs

The offering included AI & Data Solutions, such as computer vision, and digital solutions like award-winning design and full-stack engineering for market-leading apps and websites. The company's proprietary platform, Fuel iX™, was highlighted as providing tools to scale generative AI reliably and securely.

Partnering with clients to drive cost reduction and efficiency

Cost optimization was a clear deliverable. For the TELUS Health segment, cost reduction efforts, driven by digital transformation programs, contributed to an Adjusted EBITDA increase of 24% in Q3 2025. Furthermore, the privatization of TELUS Digital (a related entity) was expected to generate approximately $150 million in annualized cash synergies by the end of 2026 through operational efficiencies.

The stock for TELUS International (Cda) Inc. was last traded on October 30, 2025, before its delisting on October 31, 2025, at a price of $4.31.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Relationships

You're looking at how TELUS International (Cda) Inc. manages its client base as it moves fully private under its parent company in late 2025. The relationship structure is built around deep integration and strategic partnership, moving beyond transactional service delivery.

Dedicated strategic client teams for co-development

The operational model emphasizes embedding teams to work directly on client roadmaps. This is validated by the revenue growth seen in early 2025, where growth in services provided to existing clients was a primary driver. For instance, in the first quarter of 2025, revenue of $670 million was reported, with growth attributed in part to existing relationships, including the parent company and a leading social media client.

High-touch, consultative model for digital transformation projects

The approach centers on translating client business visions into actionable technology strategies. This consultative layer is key to securing and expanding work, especially in areas like automation and cost efficiency needs that clients are actively addressing. The market context suggests this high-touch approach is necessary, with general industry data showing that 76% of CX leaders plan to partner with external providers for Generative AI implementation.

Focus on being an 'AI-fueled CX partner of choice'

The stated core purpose of TELUS International (Cda) Inc. is to blend technology and human empathy to achieve this positioning. This focus is intended to drive future growth, especially as clients navigate complex business challenges. The company is projecting an Adjusted EBITDA of approximately $400 million for the 2025 fiscal year, reflecting the expected profitability from these high-value engagements.

Long-term contracts with anchor clients for stability

Stability is derived from deep, long-standing relationships. The relationship with TELUS Corporation, now the sole owner following the privatization completion in the fourth quarter of 2025, represents the ultimate anchor. This structure is designed to provide insulation and stability in the current environment. The Trailing Twelve Months (TTM) revenue ending June 30, 2025, stood at $2.72 Billion USD, illustrating the scale supported by these anchor relationships.

Proactive account management to expand service lines

The strategy involves expanding services offered to existing clients. This is a direct contributor to revenue performance. The move to take the company private is itself expected to generate approximately $150 million in annualized cash synergies by the end of 2026, partly through operational efficiencies that will support service expansion.

Key Financial Metrics Related to Client Engagement (as of mid-2025):

Metric	Value	Period/Date
Q1 2025 Revenue	$670 million USD	Three months ended March 31, 2025
TTM Revenue	$2.72 Billion USD	Twelve months ending June 30, 2025
Projected 2025 Adjusted EBITDA	Approximately $400 million USD	Fiscal Year 2025
Expected Annualized Synergies from Privatization	$150 million USD	By end of 2026

The growth in services for existing clients in Q1 2025 was a key factor, alongside new client additions. The company saw year-over-year revenue growth in Digital Solutions, which is the segment housing these CX and transformation services.

• Growth in services provided to existing clients was a primary Q1 2025 revenue driver.
• The relationship with the parent company is a key source of stability.
• The Q1 2025 revenue increase included a favorable foreign currency impact of approximately 1%.
• Growth was seen among the majority of the top five largest clients sequentially and year-over-year in Q1 2025.
• The company is focused on expanding services offered to existing clients as a growth strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Channels

You're looking at how TELUS International (Cda) Inc. gets its services-the digital transformation, AI work, and customer experience solutions-to its global client base as of late 2025. The channel strategy is a mix of physical presence and digital enablement, which makes sense given their dual focus on people and technology.

Physical and Geographic Reach

The physical delivery network remains a core channel for service execution. As of the May 2025 investor update, TELUS International operates a global network of 64 delivery locations across five continents. This network employs over 78,000 team members globally as of June 30, 2025. The distribution of these centers shows a concentration in key regions:

Geographic Region	Delivery Center Presence (Approximate Share)
Europe	30%
Asia Pacific	28%
Central America	23%

The company also operates in 32 countries. This physical footprint supports service delivery in over 50 CX languages and 500+ data annotation languages and dialects.

Client Concentration and Sales Structure

The sales and business development channel is heavily weighted toward North America. The North American client base accounts for 88% of revenue. To be fair, the parent company, TELUS Corporation, remains a significant anchor client, representing 26% of year-to-date revenues in Q2 2025. The sales motion is driven by direct sales force and business development teams, which are currently challenged by demand, frankly. For instance, in Q2 2025, the biggest challenge on the Digital Solutions side was hiring fast enough to keep up with the pipeline increase.

The structure now flows directly from the parent company following the privatization on October 31, 2025. The leadership driving this includes Jason Macdonnell, Acting CEO, COO and President of Customer Experience, and Tobias Dengel, President of Digital Solutions.

Here's a quick look at the revenue concentration from the largest clients as of Q2 2025:

• Top 10 clients revenue grew 10% year-over-year.
• TELUS (parent company) revenue grew 12% year-over-year.
• Clients 2 to 10 revenue grew 8% in the second quarter.

Digital Platforms and Partner Ecosystem

Digital platforms act as a crucial channel for service delivery and client interaction. The technology capabilities are anchored by the Fuel iX platform, which fuses enterprise technology with specialized applications for intelligent customer experiences. Post-privatization, the focus is on accelerating the integration of AI-driven platforms and SaaS innovation.

The go-to-market strategy is heavily supported by strategic collaborations with technology partners, which helps drive client acquisition and service expansion. You can see this in the recent activity:

• April 2025: Announced a new strategic collaboration with Zendesk.
• May 2025: Announced the acquisition of Gerent, a Salesforce-focused consultancy.
• May 2025: Announced a partnership with Tastewise to integrate into Sales Enablement software.

These partnerships help position TELUS International as a strategic partner for clients needing to innovate customer journeys. The Digital Solutions revenues saw year-over-year growth in Q1 2025, partly due to this positioning.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Segments

You're looking at the core client base for TELUS International (Cda) Inc. (TIXT) as of late 2025, based on the first quarter performance. The total external revenue for TELUS International (Cda) Inc. in Q1 2025 was $670 million. This segment focus shows where the company drives its service delivery, which includes high-touch customer experience management and digital solutions.

The customer segments are clearly delineated by industry vertical, with a few key areas driving the majority of the business:

• Technology & Games vertical: This segment accounted for 42% of Q1 2025 revenue for TELUS International (Cda) Inc.
• Communications & Media vertical: This segment represented 26% of Q1 2025 revenue.
• Financial Services, including banks and FinTech
• Healthcare providers and life sciences companies
• Global, disruptive brands undergoing digital transformation

To give you a clearer picture of the momentum within these areas, here's a look at the reported year-over-year revenue growth rates for some of these verticals in Q1 2025:

Vertical Segment	Q1 2025 Revenue Growth (Year-over-Year)	Key Driver/Note
Banking, Financial Services, and Insurance (BFSI)	11%	Driven by Canadian-based banks and regional financial services firms in North America.
Communication and Media	8% increase	Reported revenue increase.
Healthcare	2% increase	Reported revenue increase.

The Financial Services segment, which includes banks and FinTech companies, saw notable growth, specifically an 11% revenue increase year-over-year in Q1 2025. This growth was supported by activity from Canadian-based banks and smaller regional financial services firms operating in North America.

For the Healthcare providers and life sciences companies segment, TELUS International (Cda) Inc. reported a 2% revenue increase in Q1 2025. Furthermore, the broader TELUS Health business (which informs this segment) saw global lives covered increase by 7% year-over-year, reaching 76.5 million lives as of the end of Q1 2025.

The final category, Global, disruptive brands undergoing digital transformation, is often captured within the Technology & Games vertical, which is the largest revenue contributor at 42%. Growth in the overall business was also seen with existing clients, including a leading social media network, particularly in AI and data solutions. The company is actively securing new clients across various geographies and industry verticals to enhance its diversification strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the equation for TELUS International (Cda) Inc. (TIXT) as of late 2025. The structure is heavily weighted toward human capital, which is typical for a global digital customer experience provider, but the push into AI is clearly shifting some of that spend.

Predominantly variable costs from salaries and benefits for global team

The largest component of the cost base remains the global team, which translates directly into variable costs tied to service delivery volume. You saw this pressure acutely in the third quarter of 2025, where the Adjusted EBITDA for the TELUS Digital segment saw a decrease of 37 per cent year-over-year, with management explicitly citing an increase in salaries and benefits outpacing revenue growth. This suggests that while headcount is necessary for scale, the cost per employee is rising faster than the rates charged to clients in that specific segment for Q3 2025. For the first quarter of 2025, the Adjusted EBITDA of $90 million was also primarily impacted by increases in salaries and benefits.

The cost structure is characterized by these key variable expense drivers:

• Salaries and benefits for the global delivery workforce.
• Goods and services purchased, which also increased in Q1 and Q3 2025.
• Share-based compensation, which was higher in Q1 2025.

Significant investment in high-priced digital and AI talent

The strategic pivot toward AI capabilities requires attracting and retaining specialized, high-cost talent, which sits on top of the general workforce costs. TELUS is actively scaling a sovereign AI platform, partnered with NVIDIA, which is a clear indicator of where premium compensation dollars are flowing. The AI-enabling capabilities across TELUS are projected to generate approximately CAD 800 million in external client revenue in 2025. This revenue is expected to grow to approximately CAD 2 billion by 2028, implying sustained, high-cost investment in the underlying AI talent and development through that period.

Operating expenses for global delivery infrastructure

Beyond direct salaries, the operating expenses supporting the global footprint are substantial. These cover the necessary overhead for a worldwide service delivery model. For instance, in Q2 2025, TELUS Digital reported that increases in operating expenses outpaced revenue growth, contributing to a net loss. This category includes costs like cloud usage, software licenses, and general administrative costs necessary to support the global operations.

Capital expenditures for technology and site builds

Capital expenditures (CapEx) are necessary to build out the physical and digital infrastructure that underpins the service delivery. While the consolidated TELUS 2025 CapEx target (excluding real estate) was set at approximately $2.5 billion, the specific technology and site build costs for TELUS International are reflected in the TELUS Digital segment's CapEx. In the third quarter of 2025, TELUS Digital capital expenditures increased by $12 million, driven by higher investments in site builds across Asia-Pacific and Europe, as well as investments in the Digital Solutions service line. In the first quarter of 2025, CapEx for TELUS Digital was driven by the build out of facilities in Asia, Africa and Europe for strategic capacity expansion and AI platform development.

Here's a look at the recent CapEx activity for the relevant segment:

Period End Date	Segment	CapEx Change (QoQ/YoY)	Primary Driver
Q3 2025	TELUS Digital	Increased by $12 million	Site builds in Asia-Pacific and Europe
Q1 2025	TELUS Digital	Increased	Build out of facilities in Asia, Africa and Europe for capacity and AI platforms

Costs associated with integrating acquired specialized capabilities

Growth through acquisition introduces integration costs and the ongoing amortization/impairment of those acquisitions. TELUS International benefits from the integration of specialized capabilities, notably within the broader TELUS Health ecosystem, which has seen significant M&A activity, such as the acquisition of Workplace Options in May 2025. The integration of LifeWorks, a major component of the health segment, has delivered substantial cost efficiencies. As of the third quarter of 2025, annualized synergies from LifeWorks reached $417 million, with $329 million coming from cost efficiencies, keeping the company on pace to meet its year-end 2025 goal of $427 million. The privatization of TELUS Digital was completed on October 31, 2025, for about US$539 million, which will result in future annualized synergies expected to be between CAD 150-200 million.

These integration efforts involve direct costs and the realization of expected synergies, which offset operating costs:

• LifeWorks cost synergies realized as of Q3 2025: $329 million (annualized).
• Projected annualized synergies from TELUS Digital privatization: CAD 150-200 million.
• Acquisition of Workplace Options completed in May 2025.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Revenue Streams

You're looking at how TELUS International (Cda) Inc. (TIXT) brings in its money as of late 2025. The revenue picture is a mix of established services and high-growth areas, with management reiterating a full-year 2025 organic revenue growth expectation of approximately 2%.

The core of the business still relies heavily on its foundational service lines, though the AI segment is clearly the near-term growth engine management is focused on.

Here's a look at the key components driving the top line, based on the latest reported figures from mid-2025:

• Customer Experience (CX) and Trust & Safety services remain a significant revenue driver, with the parent company, TELUS, contributing 26% of year-to-date revenues as of Q2 2025.
• Digital Solutions and IT lifecycle services continue to see robust demand, especially for cost optimization and automation efficiencies.
• High-growth AI and Data Solutions, including large language model (LLM) data annotation work, are expanding across key clients.
• Project-based consulting fees for digital transformation are part of the mix, supporting the Digital Solutions segment.

To give you a concrete sense of scale, here are some of the latest financial figures we have:

Metric	Amount/Figure	Period/Context
Quarterly Revenue	$699 million	Q2 2025
Year-over-Year Revenue Growth	7%	Q2 2025 (Reported Basis)
Revenue from TELUS (Parent Co.)	26%	Year-to-Date 2025
Full-Year 2025 Adjusted EBITDA Projection	Approximately $400 million	Full Year 2025 Outlook
Projected AI-enabling Capabilities Revenue	Approximately $800 million	Full Year 2025

The focus on AI is clear when you look at the longer-term projections; management is projecting that AI-enabling capabilities revenue will grow from approximately $800 million in 2025 to $2 billion by 2028. That's a compound annual growth rate exceeding 30%. Anyway, the near-term stability comes from the established CX work, especially with the relationship with TELUS Corporation.

The revenue breakdown by service line is evolving, with growth seen across the board in Q2 2025:

• Revenue from AI & Data Solutions showed growth, particularly from the LLM work stream.
• Digital Solutions revenue increased year-over-year in Q2 2025, driven by existing clients.
• The Tech & Games vertical, the largest in absolute dollar contribution, saw revenue increase 11% in Q1 2025.

Finance: draft 13-week cash view by Friday.