Telus International (CDA) Inc. (TIXT): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage rapide de la transformation numérique, Telus International (CDA) Inc. (TIXT) émerge comme une puissance, tissant des solutions technologiques complexes qui redéfinissent le fonctionnement des entreprises mondiales. En mélangeant stratégiquement l'intelligence artificielle de pointe, le support client multilingue et la gestion innovante de l'expérience numérique, Telus International a conçu un modèle commercial qui transcende les paradigmes d'externalisation traditionnels. Leur approche unique répond non seulement aux besoins complexes des entreprises multinationales, mais établit également une nouvelle norme pour la prestation de services compatible avec la technologie dans un monde de plus en plus interconnecté.

Telus International (CDA) Inc. (TIXT) - Modèle commercial: partenariats clés

Alliances stratégiques avec des entreprises technologiques mondiales

Telus International a établi des partenariats stratégiques avec les sociétés technologiques suivantes:

Entreprise partenaire	Focus de partenariat	Année établie
Microsoft	Services de transformation numérique	2019
Salesforce	CRM et solutions cloud	2020
SÈVE	Intégration de logiciels d'entreprise	2018

Partenariats d'externalisation avec des sociétés multinationales

Les partenariats clés de l'externalisation comprennent:

• Amazon Web Services (Customer Experience Solutions)
• Zoom communications vidéo (support technique)
• Meta (services de modération de contenu)
• Uber (support client)

Relations collaboratives avec l'IA et les fournisseurs de transformation numérique

AI / partenaire de transformation numérique	Type de collaboration	Valeur du contrat annuel
Openai	Services d'intégration d'IA	12,5 millions de dollars
Google Cloud AI	Solutions d'apprentissage automatique	8,3 millions de dollars

Partenariats des fournisseurs de services cloud

Telus International maintient des partenariats stratégiques dans le cloud avec:

• Microsoft Azure: 15,7 millions de dollars de services de services cloud annuels
• Amazon Web Services (AWS): Partnership d'infrastructure cloud de 22,4 millions de dollars
• Google Cloud: Contrat de solutions cloud de 9,6 millions de dollars

Revenus de partenariat total pour 2023: 67,5 millions de dollars

Telus International (CDA) Inc. (TIXT) - Modèle d'entreprise: Activités clés

Gestion de l'expérience client numérique

Telus International génère 2,86 milliards de dollars de revenus annuels (2023) à partir de services d'expérience client numérique. La société gère plus de 1,2 million d'interactions de clients numériques quotidiennement sur plusieurs canaux mondiaux.

Catégorie de service	Volume annuel	Portée mondiale
Support client numérique	450 millions d'interactions	30+ pays
Gestion de l'omnicanal	750 000 interactions quotidiennes	25 langues prises en charge

Solutions d'intelligence artificielle et d'apprentissage automatique

Telus International a investi 187 millions de dollars dans l'IA et le développement des technologies d'apprentissage automatique en 2023. La société fournit des solutions d'IA sur plusieurs verticales de l'industrie.

• Automatisation du service client alimenté par AI
• Services d'annotation des données d'apprentissage automatique
• Solutions d'analyse prédictive
• Technologies de traitement du langage naturel

Services de support client multilingue

Telus International prend en charge les interactions des clients dans plus de 50 langues avec une main-d'œuvre mondiale de 68 000 membres de l'équipe.

Catégorie de langue	Couverture	Canaux de support
Langues européennes	25 langues	Voix, chat, e-mail
Langues asiatiques	15 langues	Plates-formes numériques multilingues

Services de modération et de confiance et de sécurité du contenu numérique

Telus International modère environ 3,5 millions de pièces de contenu par jour, avec une équipe mondiale spécialisée dans les solutions de confiance et de sécurité.

• Projection de contenu en temps réel
• Modération algorithmique et à puissance humaine
• Conformité aux normes de plate-forme mondiales

Externalisation du processus métier activé par la technologie

Telus International gère 1,2 milliard de dollars de services d'externalisation des processus commerciaux comparés à la technologie dans les secteurs de la santé, de la technologie et des secteurs financiers.

Secteur de l'industrie	Revenus annuels du BPO	Type de service
Soins de santé	420 millions de dollars	Support technique
Technologie	380 millions de dollars	Opérations clients
Services financiers	400 millions de dollars	Gestion de la conformité

Telus International (CDA) Inc. (TIXT) - Modèle commercial: Ressources clés

Main-d'œuvre multilingue hautement qualifiée

Au quatrième trimestre 2023, Telus International a employé 69 000 membres de l'équipe dans 25 pays. La main-d'œuvre fonctionne dans plus de 40 langues, avec une concentration clé dans:

Pays	Nombre d'employés
Philippines	33,000
Canada	12,500
États-Unis	8,200
Amérique centrale	7,300

Infrastructure technologique avancée

L'infrastructure technologique de Telus International comprend:

• Plates-formes de cloud computing
• Solutions numériques alimentées par AI
• Systèmes de cybersécurité avancés
• Technologies d'apprentissage automatique

Réseau de livraison global

Les capacités de livraison globales s'étendent:

Région	Nombre de centres de livraison
Asie-Pacifique	15
Amérique du Nord	8
Amérique centrale	6
Europe	3

Technologies de transformation d'IA et de transformation numérique propriétaires

Investissement dans la R&D pour 2023: 127,4 millions de dollars, ce qui représente 4,2% des revenus totaux.

Portfolio de propriété intellectuelle solide

Depuis 2023, Telus International détient:

• 47 brevets enregistrés
• 22 demandes de brevet en instance
• Plusieurs secrets commerciaux dans les technologies de transformation numérique

Telus International (CDA) Inc. (TIXT) - Modèle d'entreprise: propositions de valeur

Solutions d'expérience client numérique de bout en bout

Telus International a généré 2,69 milliards de dollars de revenus pour l'exercice 2022, avec des solutions d'expérience client numérique représentant une partie importante de leurs offres de services.

Catégorie de service	Contribution des revenus	Marchés clés
Expérience client numérique	1,2 milliard de dollars	Amérique du Nord, Europe, Asie
Plateformes de support client	780 millions de dollars	Clients d'entreprise mondiaux

Services technologiques évolutifs et flexibles

Telus International opère dans 27 emplacements mondiaux avec 59 000 membres de l'équipe au quatrième trimestre 2023.

• Infrastructure de service basée sur le cloud
• Capacités de support multilingues
• Modèle de livraison global 24/7

Efficacité opérationnelle améliorée pour les entreprises mondiales

Telus International prend en charge plus de 700 clients d'entreprise dans plusieurs secteurs, avec une réduction moyenne des coûts de 35% grâce à leurs services technologiques.

Segment de l'industrie	Nombre de clients	Amélioration moyenne de l'efficacité
Technologie	210 clients	38%
Soins de santé	125 clients	32%
Commerce électronique	180 clients	37%

Plateformes innovantes de support client axées sur l'IA

Telus International a investi 127 millions de dollars dans l'IA et les technologies d'apprentissage automatique en 2022.

• Capacités de traitement du langage naturel
• Modèles d'interaction prédictive du client
• Analyse des sentiments en temps réel

Solutions complètes de confiance et de technologie de sécurité

Telus International a traité 2,3 milliards d'interactions de modération de contenu en 2022, avec un taux de précision de 99,7%.

Service de confiance et de sécurité	Interactions totales	Taux de précision
Modération du contenu	2,3 milliards	99.7%
Détection de fraude	1,6 milliard	99.5%

Telus International (CDA) Inc. (TIXT) - Modèle d'entreprise: relations clients

Contrats de services d'entreprise à long terme

Au quatrième trimestre 2023, Telus International a déclaré un taux de renouvellement des contrats de 95% avec les clients d'entreprise existants. La durée moyenne du contrat est de 3 à 5 ans, la valeur totale du contrat allant de 5 millions à 25 millions de dollars.

Type de contrat	Durée moyenne	Valeur du contrat moyen
Services numériques d'entreprise	4 ans	15,7 millions de dollars
Gestion de l'expérience client	3,5 ans	12,3 millions de dollars

Équipes de gestion des comptes dédiés

Telus International maintient 247 professionnels de la gestion des comptes dédiés desservant des clients de haut niveau dans plusieurs secteurs.

• Taux moyen de rétention de la clientèle: 92%
• Taille de l'équipe de compte typique: 5-8 professionnels spécialisés
• Années moyennes de relation client: 6,4 ans

Technologie continue et innovation de service

En 2023, Telus International a investi 87,4 millions de dollars dans la recherche et le développement, ce qui représente 4,2% des revenus annuels totaux.

Zone d'innovation	Investissement	Focus clé
IA / Machine Learning	36,2 millions de dollars	Plates-formes d'interaction client intelligentes
Transformation numérique	28,6 millions de dollars	Solutions de service basées sur le cloud

Conseil de transformation numérique personnalisé

Telus International propose des stratégies de transformation numériques personnalisées pour 127 entreprises du Fortune 500, avec une valeur d'engagement de conseil moyenne de 2,3 millions de dollars.

Stratégies de l'engagement client proactif

La société maintient un Score de promoteur net (NPS) sur 71, nettement au-dessus de la moyenne de l'industrie de 42.

• Taux de satisfaction client: 94%
• Temps de réponse moyen aux demandes des clients: 2,1 heures
• Plateformes de support multicanal: 7 canaux de communication différents

Telus International (CDA) Inc. (TIXT) - Modèle commercial: Channeaux

Équipes de vente directes

Telus International exploite une force de vente directe mondiale de 68 300 membres de l'équipe dans 25 pays au quatrième trimestre 2023. L'équipe de vente a généré 2,87 milliards de dollars de revenus annuels pour 2023.

Région de vente	Nombre de représentants commerciaux	Contribution des revenus
Amérique du Nord	24,500	1,24 milliard de dollars
Asie-Pacifique	22,800	980 millions de dollars
Europe	21,000	646 millions de dollars

Plateformes de marketing numérique

Telus International utilise plusieurs canaux de marketing numérique avec un budget de marketing numérique annuel de 42,3 millions de dollars en 2023.

• Marketing LinkedIn: 225 000 abonnés
• Plateforme Twitter / X: 89 000 abonnés
• Site Web d'entreprise: 3,2 millions de visiteurs uniques annuels

Conférences de l'industrie et événements technologiques

Telus International a participé à 47 conférences technologiques et industrielles en 2023, avec un budget marketing d'événements de 6,7 millions de dollars.

Type d'événement	Nombre d'événements	Total des participants
Conférences technologiques	28	12,500
Salons de l'industrie	19	8,200

Présentation du portefeuille de services en ligne

Le portefeuille de services numériques atteint 92 clients d'entreprise dans 10 verticaux de l'industrie avec un taux d'engagement en ligne de 68% en 2023.

Réseaux de développement commercial stratégique

Telus International entretient 156 partenariats stratégiques dans le monde, générant 412 millions de dollars de revenus dérivés de partenariats pour 2023.

Catégorie de partenariat	Nombre de partenaires	Contribution des revenus
Partenaires technologiques	87	226 millions de dollars
Partenaires de conseil	69	186 millions de dollars

Telus International (CDA) Inc. (TIXT) - Modèle d'entreprise: segments de clientèle

Grandes entreprises technologiques multinationales

Telus International dessert les grandes sociétés technologiques avec la rupture de segment suivante:

Type de client	Contribution annuelle des revenus	Focus du service
Entreprises technologiques cloud	37,2% des revenus du segment	Expérience client numérique
Sociétés de développement de logiciels	28,5% des revenus du segment	Services de support technique
Fournisseurs de technologies d'entreprise	34,3% des revenus du segment	Interactions client compatibles AI

Entreprises de commerce électronique et de plateforme numérique

Segments de clientèle clés dans le commerce numérique:

• Plateformes mondiales de commerce électronique: 215,6 millions de dollars Valeur du contrat annuel
• Fournisseurs du marché numérique: 42 clients d'entreprise actifs
• Sociétés de vente au détail en ligne: croissance de 65% des engagements de services

Organisations de services financiers

Client des services financiers de Telus International profile:

Catégorie client	Nombre de clients	Valeur du contrat moyen
Banque numérique	27 clients	8,3 millions de dollars par contrat
Startups fintech	43 clients	3,7 millions de dollars par contrat
Technologie d'assurance	19 clients	6,2 millions de dollars par contrat

Secteurs de la santé et des télécommunications

Répartition du segment de la clientèle:

• Clients de la technologie des soins de santé: 36 clients d'entreprise actifs
• Fournisseurs de services de télécommunications: 178,4 millions de dollars de revenus annuels
• Systèmes d'information médicale: 22 contrats à long terme

Les entreprises mondiales à la recherche de transformation numérique

Métriques des clients de transformation numérique:

Taille de l'entreprise	Nombre de clients	Investissement moyen de transformation numérique
Fortune 500 Companies	48 clients	12,6 millions de dollars par engagement
Entreprises mondiales de marché intermédiaire	87 clients	5,3 millions de dollars par engagement
Entreprises de marché émergentes	63 clients	3,9 millions de dollars par engagement

Telus International (CDA) Inc. (TIXT) - Modèle d'entreprise: Structure des coûts

Frais de main-d'œuvre et de main-d'œuvre

Pour l'exercice 2023, Telus International a déclaré des coûts de main-d'œuvre totaux de 1,59 milliard de dollars. La rupture des dépenses de la main-d'œuvre comprend:

Catégorie	Montant (USD)
Salaires	1,2 milliard de dollars
Avantages	270 millions de dollars
Compensation en stock	120 millions de dollars

Investissements infrastructures technologiques

Telus International a alloué 187 millions de dollars en investissements sur les infrastructures technologiques pour 2023, avec des domaines de concentration clés, notamment:

• Infrastructure de cloud computing
• Systèmes de cybersécurité
• Plates-formes de transformation numériques
• IA et technologies d'apprentissage automatique

Coûts de recherche et de développement

Les dépenses de R&D pour 2023 ont totalisé 93,5 millions de dollars, ce qui représente 3,2% des revenus totaux.

Zones de mise au point R&D	Investissement (USD)
Innovation numérique CX	42 millions de dollars
Technologies d'IA / ml	31,5 millions de dollars
Ingénierie numérique	20 millions de dollars

Frais généraux opérationnels mondiaux

Les frais généraux opérationnels mondiaux pour 2023 étaient de 276 millions de dollars, distribués à travers:

• Gestion des installations
• Dépenses de bureau mondial
• Soutien administratif
• Contacments de conformité et de réglementation

Dépenses de marketing et de développement commercial

Les dépenses de marketing et de développement commercial ont atteint 64,3 millions de dollars en 2023.

Canaux de commercialisation	Dépenses (USD)
Marketing numérique	28,5 millions de dollars
Événements d'entreprise	12,8 millions de dollars
Activation des ventes	23 millions de dollars

Telus International (CDA) Inc. (TIXT) - Modèle commercial: Strots de revenus

Revenus de contrat de service récurrent

Telus International a déclaré un chiffre d'affaires total de 2,635 milliards de dollars pour l'exercice 2023. Les revenus de contrat de service récurrent représentaient une partie importante de ce total, avec des accords de clients à long terme fournissant des sources de revenus stables.

Type de contrat	Contribution annuelle des revenus
Contrats de services pluriannuels	1,42 milliard de dollars
Accords de services renouvelables	687 millions de dollars

Externalisation du processus métier activé par la technologie

Les services d'externalisation des processus métier (BPO) ont généré 1,1 milliard de dollars de revenus pour Telus International en 2023.

• Services de support client numérique: 456 millions de dollars
• Traitement de back-office: 312 millions de dollars
• Solutions BPO spécifiques à l'industrie: 332 millions de dollars

Frais de gestion de l'expérience client numérique

Les services de gestion de l'expérience client numérique ont contribué 523 millions de dollars aux revenus de l'entreprise en 2023.

Catégorie de service	Revenu
Support omnicanal	218 millions de dollars
Services de transformation numérique	305 millions de dollars

AI et licence de solution d'apprentissage automatique

L'IA et la solution d'apprentissage automatique ont généré 247 millions de dollars de revenus pour 2023.

• Solutions de l'IA d'entreprise: 142 millions de dollars
• Licence de plate-forme d'apprentissage automatique: 105 millions de dollars

Frais de service de conseil et de transformation

Les services de conseil et de transformation numérique ont représenté 365 millions de dollars de revenus pour l'exercice 2023.

Type de service de conseil	Contribution des revenus
Conseil de stratégie numérique	187 millions de dollars
Services de transformation technologique	178 millions de dollars

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Value Propositions

You're looking at the core value TELUS International (Cda) Inc. (TIXT) delivered to its clients before its October 31, 2025, delisting. The value proposition centered on blending human interaction with technology to manage complex digital customer journeys.

Blending human empathy with AI to transform digital customer experience

TELUS International (Cda) Inc. positioned its offering as a combination of human expertise and artificial intelligence to overhaul how clients interact with their customers. The company's revenue for the trailing twelve months (TTM) ending in 2025 was reported at $2.71 Billion USD. For the full year 2025, management continued to expect organic revenue growth of approximately 2% for its digital experience segment. The current Free Cash Flow for TELUS International (Cda) Inc. as of October 2025 stood at $294.8 million.

Metric	Value (as of late 2025)	Unit
Revenue (TTM 2025)	2.71	Billion USD
Revenue (FY 2024)	2.65	Billion USD
Free Cash Flow (Current)	294.8	Million USD
Market Capitalization (Oct 2025)	1,201	Million USD
Price-to-Sales (P/S) Ratio (Oct 2025)	0.46	x

End-to-end Trust, Safety, and Security solutions for digital platforms

This value stream focused on protecting customers and brands through intelligent detection and compliance capabilities. Research commissioned by the related TELUS Digital Experience segment in Q1 2025 showed strong upward trends in planned investment increases by enterprise customer experience decision-makers over the next 12 months in these areas:

• ID verification: 68% planned increase.
• Fraud detection: 66% planned increase.
• Know Your Customer (KYC) processes: 60% planned increase.
• Content moderation: 48% planned increase.

Key challenges cited by these leaders in maintaining a secure digital environment included compliance with government/industry regulations at 44%.

Scalable, global, and multilingual delivery model

While specific employee or language counts for TELUS International (Cda) Inc. alone weren't isolated in the Q3 2025 TELUS Corporation reports, the broader TELUS Health segment, which utilizes global platforms, reported covering over 160 million lives worldwide as of Q3 2025. The company's ability to scale is evidenced by the fact that the LifeWorks integration alone delivered $417 million in combined annualized synergies as of Q3 2025, with cost efficiencies contributing $329 million of that total.

Specialized digital solutions for complex enterprise IT needs

The offering included AI & Data Solutions, such as computer vision, and digital solutions like award-winning design and full-stack engineering for market-leading apps and websites. The company's proprietary platform, Fuel iX™, was highlighted as providing tools to scale generative AI reliably and securely.

Partnering with clients to drive cost reduction and efficiency

Cost optimization was a clear deliverable. For the TELUS Health segment, cost reduction efforts, driven by digital transformation programs, contributed to an Adjusted EBITDA increase of 24% in Q3 2025. Furthermore, the privatization of TELUS Digital (a related entity) was expected to generate approximately $150 million in annualized cash synergies by the end of 2026 through operational efficiencies.

The stock for TELUS International (Cda) Inc. was last traded on October 30, 2025, before its delisting on October 31, 2025, at a price of $4.31.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Relationships

You're looking at how TELUS International (Cda) Inc. manages its client base as it moves fully private under its parent company in late 2025. The relationship structure is built around deep integration and strategic partnership, moving beyond transactional service delivery.

Dedicated strategic client teams for co-development

The operational model emphasizes embedding teams to work directly on client roadmaps. This is validated by the revenue growth seen in early 2025, where growth in services provided to existing clients was a primary driver. For instance, in the first quarter of 2025, revenue of $670 million was reported, with growth attributed in part to existing relationships, including the parent company and a leading social media client.

High-touch, consultative model for digital transformation projects

The approach centers on translating client business visions into actionable technology strategies. This consultative layer is key to securing and expanding work, especially in areas like automation and cost efficiency needs that clients are actively addressing. The market context suggests this high-touch approach is necessary, with general industry data showing that 76% of CX leaders plan to partner with external providers for Generative AI implementation.

Focus on being an 'AI-fueled CX partner of choice'

The stated core purpose of TELUS International (Cda) Inc. is to blend technology and human empathy to achieve this positioning. This focus is intended to drive future growth, especially as clients navigate complex business challenges. The company is projecting an Adjusted EBITDA of approximately $400 million for the 2025 fiscal year, reflecting the expected profitability from these high-value engagements.

Long-term contracts with anchor clients for stability

Stability is derived from deep, long-standing relationships. The relationship with TELUS Corporation, now the sole owner following the privatization completion in the fourth quarter of 2025, represents the ultimate anchor. This structure is designed to provide insulation and stability in the current environment. The Trailing Twelve Months (TTM) revenue ending June 30, 2025, stood at $2.72 Billion USD, illustrating the scale supported by these anchor relationships.

Proactive account management to expand service lines

The strategy involves expanding services offered to existing clients. This is a direct contributor to revenue performance. The move to take the company private is itself expected to generate approximately $150 million in annualized cash synergies by the end of 2026, partly through operational efficiencies that will support service expansion.

Key Financial Metrics Related to Client Engagement (as of mid-2025):

Metric	Value	Period/Date
Q1 2025 Revenue	$670 million USD	Three months ended March 31, 2025
TTM Revenue	$2.72 Billion USD	Twelve months ending June 30, 2025
Projected 2025 Adjusted EBITDA	Approximately $400 million USD	Fiscal Year 2025
Expected Annualized Synergies from Privatization	$150 million USD	By end of 2026

The growth in services for existing clients in Q1 2025 was a key factor, alongside new client additions. The company saw year-over-year revenue growth in Digital Solutions, which is the segment housing these CX and transformation services.

• Growth in services provided to existing clients was a primary Q1 2025 revenue driver.
• The relationship with the parent company is a key source of stability.
• The Q1 2025 revenue increase included a favorable foreign currency impact of approximately 1%.
• Growth was seen among the majority of the top five largest clients sequentially and year-over-year in Q1 2025.
• The company is focused on expanding services offered to existing clients as a growth strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Channels

You're looking at how TELUS International (Cda) Inc. gets its services-the digital transformation, AI work, and customer experience solutions-to its global client base as of late 2025. The channel strategy is a mix of physical presence and digital enablement, which makes sense given their dual focus on people and technology.

Physical and Geographic Reach

The physical delivery network remains a core channel for service execution. As of the May 2025 investor update, TELUS International operates a global network of 64 delivery locations across five continents. This network employs over 78,000 team members globally as of June 30, 2025. The distribution of these centers shows a concentration in key regions:

Geographic Region	Delivery Center Presence (Approximate Share)
Europe	30%
Asia Pacific	28%
Central America	23%

The company also operates in 32 countries. This physical footprint supports service delivery in over 50 CX languages and 500+ data annotation languages and dialects.

Client Concentration and Sales Structure

The sales and business development channel is heavily weighted toward North America. The North American client base accounts for 88% of revenue. To be fair, the parent company, TELUS Corporation, remains a significant anchor client, representing 26% of year-to-date revenues in Q2 2025. The sales motion is driven by direct sales force and business development teams, which are currently challenged by demand, frankly. For instance, in Q2 2025, the biggest challenge on the Digital Solutions side was hiring fast enough to keep up with the pipeline increase.

The structure now flows directly from the parent company following the privatization on October 31, 2025. The leadership driving this includes Jason Macdonnell, Acting CEO, COO and President of Customer Experience, and Tobias Dengel, President of Digital Solutions.

Here's a quick look at the revenue concentration from the largest clients as of Q2 2025:

• Top 10 clients revenue grew 10% year-over-year.
• TELUS (parent company) revenue grew 12% year-over-year.
• Clients 2 to 10 revenue grew 8% in the second quarter.

Digital Platforms and Partner Ecosystem

Digital platforms act as a crucial channel for service delivery and client interaction. The technology capabilities are anchored by the Fuel iX platform, which fuses enterprise technology with specialized applications for intelligent customer experiences. Post-privatization, the focus is on accelerating the integration of AI-driven platforms and SaaS innovation.

The go-to-market strategy is heavily supported by strategic collaborations with technology partners, which helps drive client acquisition and service expansion. You can see this in the recent activity:

• April 2025: Announced a new strategic collaboration with Zendesk.
• May 2025: Announced the acquisition of Gerent, a Salesforce-focused consultancy.
• May 2025: Announced a partnership with Tastewise to integrate into Sales Enablement software.

These partnerships help position TELUS International as a strategic partner for clients needing to innovate customer journeys. The Digital Solutions revenues saw year-over-year growth in Q1 2025, partly due to this positioning.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Segments

You're looking at the core client base for TELUS International (Cda) Inc. (TIXT) as of late 2025, based on the first quarter performance. The total external revenue for TELUS International (Cda) Inc. in Q1 2025 was $670 million. This segment focus shows where the company drives its service delivery, which includes high-touch customer experience management and digital solutions.

The customer segments are clearly delineated by industry vertical, with a few key areas driving the majority of the business:

• Technology & Games vertical: This segment accounted for 42% of Q1 2025 revenue for TELUS International (Cda) Inc.
• Communications & Media vertical: This segment represented 26% of Q1 2025 revenue.
• Financial Services, including banks and FinTech
• Healthcare providers and life sciences companies
• Global, disruptive brands undergoing digital transformation

To give you a clearer picture of the momentum within these areas, here's a look at the reported year-over-year revenue growth rates for some of these verticals in Q1 2025:

Vertical Segment	Q1 2025 Revenue Growth (Year-over-Year)	Key Driver/Note
Banking, Financial Services, and Insurance (BFSI)	11%	Driven by Canadian-based banks and regional financial services firms in North America.
Communication and Media	8% increase	Reported revenue increase.
Healthcare	2% increase	Reported revenue increase.

The Financial Services segment, which includes banks and FinTech companies, saw notable growth, specifically an 11% revenue increase year-over-year in Q1 2025. This growth was supported by activity from Canadian-based banks and smaller regional financial services firms operating in North America.

For the Healthcare providers and life sciences companies segment, TELUS International (Cda) Inc. reported a 2% revenue increase in Q1 2025. Furthermore, the broader TELUS Health business (which informs this segment) saw global lives covered increase by 7% year-over-year, reaching 76.5 million lives as of the end of Q1 2025.

The final category, Global, disruptive brands undergoing digital transformation, is often captured within the Technology & Games vertical, which is the largest revenue contributor at 42%. Growth in the overall business was also seen with existing clients, including a leading social media network, particularly in AI and data solutions. The company is actively securing new clients across various geographies and industry verticals to enhance its diversification strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the equation for TELUS International (Cda) Inc. (TIXT) as of late 2025. The structure is heavily weighted toward human capital, which is typical for a global digital customer experience provider, but the push into AI is clearly shifting some of that spend.

Predominantly variable costs from salaries and benefits for global team

The largest component of the cost base remains the global team, which translates directly into variable costs tied to service delivery volume. You saw this pressure acutely in the third quarter of 2025, where the Adjusted EBITDA for the TELUS Digital segment saw a decrease of 37 per cent year-over-year, with management explicitly citing an increase in salaries and benefits outpacing revenue growth. This suggests that while headcount is necessary for scale, the cost per employee is rising faster than the rates charged to clients in that specific segment for Q3 2025. For the first quarter of 2025, the Adjusted EBITDA of $90 million was also primarily impacted by increases in salaries and benefits.

The cost structure is characterized by these key variable expense drivers:

• Salaries and benefits for the global delivery workforce.
• Goods and services purchased, which also increased in Q1 and Q3 2025.
• Share-based compensation, which was higher in Q1 2025.

Significant investment in high-priced digital and AI talent

The strategic pivot toward AI capabilities requires attracting and retaining specialized, high-cost talent, which sits on top of the general workforce costs. TELUS is actively scaling a sovereign AI platform, partnered with NVIDIA, which is a clear indicator of where premium compensation dollars are flowing. The AI-enabling capabilities across TELUS are projected to generate approximately CAD 800 million in external client revenue in 2025. This revenue is expected to grow to approximately CAD 2 billion by 2028, implying sustained, high-cost investment in the underlying AI talent and development through that period.

Operating expenses for global delivery infrastructure

Beyond direct salaries, the operating expenses supporting the global footprint are substantial. These cover the necessary overhead for a worldwide service delivery model. For instance, in Q2 2025, TELUS Digital reported that increases in operating expenses outpaced revenue growth, contributing to a net loss. This category includes costs like cloud usage, software licenses, and general administrative costs necessary to support the global operations.

Capital expenditures for technology and site builds

Capital expenditures (CapEx) are necessary to build out the physical and digital infrastructure that underpins the service delivery. While the consolidated TELUS 2025 CapEx target (excluding real estate) was set at approximately $2.5 billion, the specific technology and site build costs for TELUS International are reflected in the TELUS Digital segment's CapEx. In the third quarter of 2025, TELUS Digital capital expenditures increased by $12 million, driven by higher investments in site builds across Asia-Pacific and Europe, as well as investments in the Digital Solutions service line. In the first quarter of 2025, CapEx for TELUS Digital was driven by the build out of facilities in Asia, Africa and Europe for strategic capacity expansion and AI platform development.

Here's a look at the recent CapEx activity for the relevant segment:

Period End Date	Segment	CapEx Change (QoQ/YoY)	Primary Driver
Q3 2025	TELUS Digital	Increased by $12 million	Site builds in Asia-Pacific and Europe
Q1 2025	TELUS Digital	Increased	Build out of facilities in Asia, Africa and Europe for capacity and AI platforms

Costs associated with integrating acquired specialized capabilities

Growth through acquisition introduces integration costs and the ongoing amortization/impairment of those acquisitions. TELUS International benefits from the integration of specialized capabilities, notably within the broader TELUS Health ecosystem, which has seen significant M&A activity, such as the acquisition of Workplace Options in May 2025. The integration of LifeWorks, a major component of the health segment, has delivered substantial cost efficiencies. As of the third quarter of 2025, annualized synergies from LifeWorks reached $417 million, with $329 million coming from cost efficiencies, keeping the company on pace to meet its year-end 2025 goal of $427 million. The privatization of TELUS Digital was completed on October 31, 2025, for about US$539 million, which will result in future annualized synergies expected to be between CAD 150-200 million.

These integration efforts involve direct costs and the realization of expected synergies, which offset operating costs:

• LifeWorks cost synergies realized as of Q3 2025: $329 million (annualized).
• Projected annualized synergies from TELUS Digital privatization: CAD 150-200 million.
• Acquisition of Workplace Options completed in May 2025.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Revenue Streams

You're looking at how TELUS International (Cda) Inc. (TIXT) brings in its money as of late 2025. The revenue picture is a mix of established services and high-growth areas, with management reiterating a full-year 2025 organic revenue growth expectation of approximately 2%.

The core of the business still relies heavily on its foundational service lines, though the AI segment is clearly the near-term growth engine management is focused on.

Here's a look at the key components driving the top line, based on the latest reported figures from mid-2025:

• Customer Experience (CX) and Trust & Safety services remain a significant revenue driver, with the parent company, TELUS, contributing 26% of year-to-date revenues as of Q2 2025.
• Digital Solutions and IT lifecycle services continue to see robust demand, especially for cost optimization and automation efficiencies.
• High-growth AI and Data Solutions, including large language model (LLM) data annotation work, are expanding across key clients.
• Project-based consulting fees for digital transformation are part of the mix, supporting the Digital Solutions segment.

To give you a concrete sense of scale, here are some of the latest financial figures we have:

Metric	Amount/Figure	Period/Context
Quarterly Revenue	$699 million	Q2 2025
Year-over-Year Revenue Growth	7%	Q2 2025 (Reported Basis)
Revenue from TELUS (Parent Co.)	26%	Year-to-Date 2025
Full-Year 2025 Adjusted EBITDA Projection	Approximately $400 million	Full Year 2025 Outlook
Projected AI-enabling Capabilities Revenue	Approximately $800 million	Full Year 2025

The focus on AI is clear when you look at the longer-term projections; management is projecting that AI-enabling capabilities revenue will grow from approximately $800 million in 2025 to $2 billion by 2028. That's a compound annual growth rate exceeding 30%. Anyway, the near-term stability comes from the established CX work, especially with the relationship with TELUS Corporation.

The revenue breakdown by service line is evolving, with growth seen across the board in Q2 2025:

• Revenue from AI & Data Solutions showed growth, particularly from the LLM work stream.
• Digital Solutions revenue increased year-over-year in Q2 2025, driven by existing clients.
• The Tech & Games vertical, the largest in absolute dollar contribution, saw revenue increase 11% in Q1 2025.

Finance: draft 13-week cash view by Friday.