Telus International (CDA) Inc. (TIXT): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução da transformação digital, a Telus International (CDA) Inc. (TIXT) surge como uma potência, tecendo soluções tecnológicas complexas que redefinem como os negócios globais operam. Ao misturar estrategicamente inteligência artificial de ponta, suporte multilíngue e gerenciamento inovador de experiência digital, a Telus International criou um modelo de negócios que transcende os paradigmas tradicionais de terceirização. Sua abordagem exclusiva não apenas atende às necessidades complexas das empresas multinacionais, mas também define um novo padrão para a entrega de serviços habilitados para tecnologia em um mundo cada vez mais interconectado.

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com empresas globais de tecnologia

A Telus International estabeleceu parcerias estratégicas com as seguintes empresas de tecnologia:

Empresa parceira	Foco em parceria	Ano estabelecido
Microsoft	Serviços de transformação digital	2019
Salesforce	Soluções de CRM e Cloud	2020
SEIVA	Integração do software corporativo	2018

Terceirizar parcerias com corporações multinacionais

As principais parcerias de terceirização incluem:

• Amazon Web Services (soluções de experiência do cliente)
• Zoom Video Communications (suporte técnico)
• Meta (Serviços de Moderação de Conteúdo)
• Uber (suporte ao cliente)

Relações colaborativas com a IA e provedores de transformação digital

AI/parceiro de transformação digital	Tipo de colaboração	Valor anual do contrato
Openai	Serviços de integração de IA	US $ 12,5 milhões
Google Cloud AI	Soluções de aprendizado de máquina	US $ 8,3 milhões

Parcerias de provedores de serviços em nuvem

A Telus International mantém parcerias em nuvem estratégicas com:

• Microsoft Azure: US $ 15,7 milhões de contrato anual de serviços em nuvem
• Amazon Web Services (AWS): US $ 22,4 milhões em parceria em infraestrutura em nuvem
• Google Cloud: Contrato de soluções em nuvem de US $ 9,6 milhões

Receita total de parceria para 2023: US $ 67,5 milhões

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: Atividades -chave

Gerenciamento de experiência do cliente digital

A Telus International gera US $ 2,86 bilhões em receita anual (2023) da Digital Customer Experience Services. A empresa gerencia mais de 1,2 milhão de interações digitais de clientes diariamente em vários canais globais.

Categoria de serviço	Volume anual	Alcance global
Suporte ao cliente digital	450 milhões de interações	Mais de 30 países
Omnichannel Management	750.000 interações diárias	25 idiomas suportados

Inteligência artificial e soluções de aprendizado de máquina

A Telus International investiu US $ 187 milhões em IA e desenvolvimento de tecnologia de aprendizado de máquina em 2023. A empresa fornece soluções de IA em várias verticais do setor.

• Automação de atendimento ao cliente movida a IA
• Serviços de anotação de dados de aprendizado de máquina
• Soluções de análise preditiva
• Tecnologias de processamento de linguagem natural

Serviços multilíngues de suporte ao cliente

A Telus International apóia as interações com os clientes em mais de 50 idiomas com uma força de trabalho global de 68.000 membros da equipe.

Categoria de idioma	Cobertura	Canais de suporte
Idiomas europeus	25 idiomas	Voz, bate -papo, e -mail
Idiomas asiáticos	15 idiomas	Plataformas digitais multilíngues

Moderação de conteúdo digital e serviços de confiança e segurança

A Telus International modera aproximadamente 3,5 milhões de peças de conteúdo diariamente, com uma equipe global especializada em soluções de confiança e segurança.

• Triagem de conteúdo em tempo real
• Moderação algorítmica e movida a ser humana
• Conformidade com os padrões globais de plataforma

Terceirização de processos de negócios habilitados para tecnologia

A Telus International gerencia US $ 1,2 bilhão em serviços de terceirização de processos de negócios habilitados para tecnologia nos setores de saúde, tecnologia e financeiros.

Setor da indústria	Receita anual do BPO	Tipo de serviço
Assistência médica	US $ 420 milhões	Suporte técnico
Tecnologia	US $ 380 milhões	Operações de clientes
Serviços financeiros	US $ 400 milhões	Gerenciamento de conformidade

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: Recursos -chave

Força de trabalho multilíngue altamente qualificada

A partir do quarto trimestre de 2023, a Telus International empregou 69.000 membros da equipe em 25 países. A força de trabalho opera em mais de 40 idiomas, com a concentração chave em:

País	Número de funcionários
Filipinas	33,000
Canadá	12,500
Estados Unidos	8,200
América Central	7,300

Infraestrutura tecnológica avançada

A infraestrutura tecnológica da Telus International inclui:

• Plataformas de computação em nuvem
• Soluções digitais movidas a IA
• Sistemas avançados de segurança cibernética
• Tecnologias de aprendizado de máquina

Rede de entrega global

Os recursos de entrega globais abrangem:

Região	Número de centros de entrega
Ásia -Pacífico	15
América do Norte	8
América Central	6
Europa	3

Tecnologias proprietárias de IA e transformação digital

Investimento em P&D para 2023: US $ 127,4 milhões, representando 4,2% da receita total.

Portfólio de propriedade intelectual forte

A partir de 2023, a Telus International detém:

• 47 patentes registradas
• 22 pedidos de patente pendente
• Múltiplos segredos comerciais em tecnologias de transformação digital

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: proposições de valor

Soluções de experiência digital de ponta a ponta

A Telus International gerou US $ 2,69 bilhões em receita para o ano fiscal de 2022, com soluções de experiência digital do cliente representando uma parcela significativa de suas ofertas de serviço.

Categoria de serviço	Contribuição da receita	Mercados -chave
Experiência digital do cliente	US $ 1,2 bilhão	América do Norte, Europa, Ásia
Plataformas de suporte ao cliente	US $ 780 milhões	Clientes da empresa global

Serviços escaláveis ​​e flexíveis de tecnologia

A Telus International opera em 27 locais globais, com 59.000 membros da equipe a partir do quarto trimestre de 2023.

• Infraestrutura de serviço baseada em nuvem
• Recursos de suporte multilíngue
• Modelo de entrega global 24/7

Eficiência operacional aprimorada para empresas globais

A Telus International suporta mais de 700 clientes corporativos em vários setores, com uma redução média de custos de 35% por meio de seus serviços habilitados para a tecnologia.

Segmento da indústria	Número de clientes	Melhoria média de eficiência
Tecnologia	210 clientes	38%
Assistência médica	125 clientes	32%
Comércio eletrônico	180 clientes	37%

Plataformas inovadoras de suporte ao cliente orientadas pela IA

A Telus International investiu US $ 127 milhões em tecnologias de IA e aprendizado de máquina em 2022.

• Recursos de processamento de linguagem natural
• Modelos de interação do cliente preditivos
• Análise de sentimentos em tempo real

Soluções abrangentes de tecnologia de confiança e segurança

A Telus International processou interações de moderação de 2,3 bilhões de conteúdo em 2022, com taxa de precisão de 99,7%.

Serviço de confiança e segurança	Interações totais	Taxa de precisão
Moderação do conteúdo	2,3 bilhões	99.7%
Detecção de fraude	1,6 bilhão	99.5%

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: Relacionamentos do cliente

Contratos de serviço corporativo de longo prazo

A partir do quarto trimestre de 2023, a Telus International registrou uma taxa de renovação de 95% com clientes corporativos existentes. A duração média do contrato é de 3 a 5 anos, com o valor total do contrato que varia de US $ 5 milhões a US $ 25 milhões.

Tipo de contrato	Duração média	Valor médio do contrato
Serviços digitais corporativos	4 anos	US $ 15,7 milhões
Gerenciamento de experiência do cliente	3,5 anos	US $ 12,3 milhões

Equipes de gerenciamento de contas dedicadas

A Telus International mantém 247 profissionais de gerenciamento de contas dedicados que atendem a clientes de primeira linha em vários setores.

• Taxa média de retenção de clientes: 92%
• Tamanho típico da equipe da conta: 5-8 profissionais especializados
• Anos médios de relacionamento com o cliente: 6,4 anos

Tecnologia contínua e inovação de serviço

Em 2023, a Telus International investiu US $ 87,4 milhões em pesquisa e desenvolvimento, representando 4,2% da receita anual total.

Área de inovação	Investimento	Foco principal
AIDA/Aprendizado de máquina	US $ 36,2 milhões	Plataformas inteligentes de interação do cliente
Transformação digital	US $ 28,6 milhões	Soluções de serviço baseadas em nuvem

Consultoria de transformação digital personalizada

A Telus International fornece estratégias de transformação digital personalizadas para 127 empresas da Fortune 500, com um valor médio de engajamento de consultoria de US $ 2,3 milhões.

Estratégias proativas de envolvimento do cliente

A empresa mantém um Pontuação do promotor líquido (NPS) de 71, significativamente acima da média da indústria de 42.

• Taxa de satisfação do cliente: 94%
• Tempo médio de resposta às consultas do cliente: 2,1 horas
• Plataformas de suporte multicanal: 7 canais de comunicação diferentes

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: canais

Equipes de vendas diretas

A Telus International opera uma força de vendas diretas globais de 68.300 membros da equipe em 25 países a partir do quarto trimestre de 2023. A equipe de vendas gerou US $ 2,87 bilhões em receita anual para 2023.

Região de vendas	Número de representantes de vendas	Contribuição da receita
América do Norte	24,500	US $ 1,24 bilhão
Ásia -Pacífico	22,800	US $ 980 milhões
Europa	21,000	US $ 646 milhões

Plataformas de marketing digital

A Telus International utiliza vários canais de marketing digital com um orçamento anual de marketing digital de US $ 42,3 milhões em 2023.

• Marketing do LinkedIn: 225.000 seguidores
• Plataforma do Twitter/X: 89.000 seguidores
• Site corporativo: 3,2 milhões de visitantes únicos anuais

Conferências do setor e eventos de tecnologia

A Telus International participou de 47 conferências de tecnologia e indústria em 2023, com um orçamento de marketing de eventos de US $ 6,7 milhões.

Tipo de evento	Número de eventos	Total de participantes
Conferências de Tecnologia	28	12,500
Feiras de comércio da indústria	19	8,200

Apresentação do portfólio de serviços online

O portfólio de serviços digitais atinge 92 clientes corporativos em 10 verticais do setor com uma taxa de engajamento on -line de 68% em 2023.

Redes estratégicas de desenvolvimento de negócios

A Telus International mantém 156 parcerias de negócios estratégicas em todo o mundo, gerando US $ 412 milhões em receita derivada de parceria para 2023.

Categoria de parceria	Número de parceiros	Contribuição da receita
Parceiros de tecnologia	87	US $ 226 milhões
Parceiros de consultoria	69	US $ 186 milhões

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: segmentos de clientes

Grandes empresas de tecnologia multinacional

A Telus International serve as principais empresas de tecnologia com a seguinte quebra de segmento:

Tipo de cliente	Contribuição anual da receita	Foco de serviço
Empresas de tecnologia em nuvem	37,2% da receita do segmento	Experiência digital do cliente
Empresas de desenvolvimento de software	28,5% da receita do segmento	Serviços de suporte técnico
Provedores de tecnologia corporativa	34,3% da receita do segmento	Interações com o cliente habilitadas para AI-I-iabled

Empresas de comércio eletrônico e plataforma digital

Principais segmentos de clientes no comércio digital:

• Plataformas globais de comércio eletrônico: valor do contrato anual de US $ 215,6 milhões
• Provedores de mercado digital: 42 clientes ativos corporativos
• Empresas de varejo on -line: crescimento de 65% nos compromissos de serviços

Organizações de Serviços Financeiros

Cliente de Serviços Financeiros da Telus International profile:

Categoria de cliente	Número de clientes	Valor médio do contrato
Banco digital	27 clientes	US $ 8,3 milhões por contrato
Startups de fintech	43 clientes	US $ 3,7 milhões por contrato
Tecnologia de seguro	19 clientes	US $ 6,2 milhões por contrato

Setores de saúde e telecomunicações

Aparelhamento do segmento de clientes:

• Clientes de tecnologia de saúde: 36 clientes ativos corporativos
• Provedores de serviços de telecomunicações: US $ 178,4 milhões em receita anual
• Sistemas de informação médica: 22 contratos de longo prazo

Empresas globais que buscam transformação digital

Métricas de clientes de transformação digital:

Tamanho da empresa	Número de clientes	Investimento médio de transformação digital
Fortune 500 empresas	48 clientes	US $ 12,6 milhões por engajamento
Empresas globais no meio do mercado	87 clientes	US $ 5,3 milhões por engajamento
Empresas emergentes do mercado	63 clientes	US $ 3,9 milhões por engajamento

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: estrutura de custos

Despesas de trabalho e força de trabalho

Para o ano fiscal de 2023, a Telus International registrou custos totais de mão -de -obra de US $ 1,59 bilhão. A quebra das despesas da força de trabalho inclui:

Categoria	Quantidade (USD)
Salários	US $ 1,2 bilhão
Benefícios	US $ 270 milhões
Remuneração baseada em ações	US $ 120 milhões

Investimentos de infraestrutura de tecnologia

A Telus International alocou US $ 187 milhões em investimentos em infraestrutura tecnológica para 2023, com áreas de foco importantes, incluindo:

• Infraestrutura de computação em nuvem
• Sistemas de segurança cibernética
• Plataformas de transformação digital
• AI e tecnologias de aprendizado de máquina

Custos de pesquisa e desenvolvimento

As despesas de P&D para 2023 totalizaram US $ 93,5 milhões, representando 3,2% da receita total.

Áreas de foco em P&D	Investimento (USD)
Inovação CX digital	US $ 42 milhões
Tecnologias AI/ML	US $ 31,5 milhões
Engenharia Digital	US $ 20 milhões

Organização operacional global

A sobrecarga operacional global para 2023 foi de US $ 276 milhões, distribuída:

• Gerenciamento de instalações
• Despesas globais do escritório
• Suporte administrativo
• Conformidade e custos regulatórios

Despesas de marketing e desenvolvimento de negócios

Os gastos com marketing e desenvolvimento de negócios atingiram US $ 64,3 milhões em 2023.

Canais de marketing	Despesas (USD)
Marketing digital	US $ 28,5 milhões
Eventos corporativos	US $ 12,8 milhões
Capacitação de vendas	US $ 23 milhões

Telus International (CDA) Inc. (TIXT) - Modelo de negócios: fluxos de receita

Receita de contrato de serviço recorrente

A Telus International registrou receita total de US $ 2,635 bilhões para o ano fiscal de 2023. As receitas recorrentes do contrato de serviço representavam uma parcela significativa desse total, com acordos de clientes de longo prazo fornecendo fluxos de renda estáveis.

Tipo de contrato	Contribuição anual da receita
Contratos de serviço de vários anos	US $ 1,42 bilhão
Acordos de serviço renovável	US $ 687 milhões

Terceirização de processos de negócios habilitados para tecnologia

Os serviços de terceirização de processos de negócios (BPO) geraram US $ 1,1 bilhão em receita para a Telus International em 2023.

• Serviços de suporte ao cliente digital: US $ 456 milhões
• Processamento de back-office: US $ 312 milhões
• Soluções BPO específicas para o setor: US $ 332 milhões

Taxas de gerenciamento de experiência do cliente digital

Os serviços de gerenciamento de experiência em clientes digitais contribuíram com US $ 523 milhões para a receita da empresa em 2023.

Categoria de serviço	Receita
Suporte Omnichannel	US $ 218 milhões
Serviços de transformação digital	US $ 305 milhões

AI e licenciamento da solução de aprendizado de máquina

A IA e a Solution Learning Solution Licensing geraram US $ 247 milhões em receita para 2023.

• Enterprise AI Solutions: US $ 142 milhões
• Licenciamento da plataforma de aprendizado de máquina: US $ 105 milhões

Cobranças de serviço de consultoria e transformação

Os serviços de consultoria e transformação digital representaram US $ 365 milhões em receita para o ano fiscal de 2023.

Tipo de serviço de consultoria	Contribuição da receita
Consultoria de estratégia digital	US $ 187 milhões
Serviços de transformação de tecnologia	US $ 178 milhões

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Value Propositions

You're looking at the core value TELUS International (Cda) Inc. (TIXT) delivered to its clients before its October 31, 2025, delisting. The value proposition centered on blending human interaction with technology to manage complex digital customer journeys.

Blending human empathy with AI to transform digital customer experience

TELUS International (Cda) Inc. positioned its offering as a combination of human expertise and artificial intelligence to overhaul how clients interact with their customers. The company's revenue for the trailing twelve months (TTM) ending in 2025 was reported at $2.71 Billion USD. For the full year 2025, management continued to expect organic revenue growth of approximately 2% for its digital experience segment. The current Free Cash Flow for TELUS International (Cda) Inc. as of October 2025 stood at $294.8 million.

Metric	Value (as of late 2025)	Unit
Revenue (TTM 2025)	2.71	Billion USD
Revenue (FY 2024)	2.65	Billion USD
Free Cash Flow (Current)	294.8	Million USD
Market Capitalization (Oct 2025)	1,201	Million USD
Price-to-Sales (P/S) Ratio (Oct 2025)	0.46	x

End-to-end Trust, Safety, and Security solutions for digital platforms

This value stream focused on protecting customers and brands through intelligent detection and compliance capabilities. Research commissioned by the related TELUS Digital Experience segment in Q1 2025 showed strong upward trends in planned investment increases by enterprise customer experience decision-makers over the next 12 months in these areas:

• ID verification: 68% planned increase.
• Fraud detection: 66% planned increase.
• Know Your Customer (KYC) processes: 60% planned increase.
• Content moderation: 48% planned increase.

Key challenges cited by these leaders in maintaining a secure digital environment included compliance with government/industry regulations at 44%.

Scalable, global, and multilingual delivery model

While specific employee or language counts for TELUS International (Cda) Inc. alone weren't isolated in the Q3 2025 TELUS Corporation reports, the broader TELUS Health segment, which utilizes global platforms, reported covering over 160 million lives worldwide as of Q3 2025. The company's ability to scale is evidenced by the fact that the LifeWorks integration alone delivered $417 million in combined annualized synergies as of Q3 2025, with cost efficiencies contributing $329 million of that total.

Specialized digital solutions for complex enterprise IT needs

The offering included AI & Data Solutions, such as computer vision, and digital solutions like award-winning design and full-stack engineering for market-leading apps and websites. The company's proprietary platform, Fuel iX™, was highlighted as providing tools to scale generative AI reliably and securely.

Partnering with clients to drive cost reduction and efficiency

Cost optimization was a clear deliverable. For the TELUS Health segment, cost reduction efforts, driven by digital transformation programs, contributed to an Adjusted EBITDA increase of 24% in Q3 2025. Furthermore, the privatization of TELUS Digital (a related entity) was expected to generate approximately $150 million in annualized cash synergies by the end of 2026 through operational efficiencies.

The stock for TELUS International (Cda) Inc. was last traded on October 30, 2025, before its delisting on October 31, 2025, at a price of $4.31.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Relationships

You're looking at how TELUS International (Cda) Inc. manages its client base as it moves fully private under its parent company in late 2025. The relationship structure is built around deep integration and strategic partnership, moving beyond transactional service delivery.

Dedicated strategic client teams for co-development

The operational model emphasizes embedding teams to work directly on client roadmaps. This is validated by the revenue growth seen in early 2025, where growth in services provided to existing clients was a primary driver. For instance, in the first quarter of 2025, revenue of $670 million was reported, with growth attributed in part to existing relationships, including the parent company and a leading social media client.

High-touch, consultative model for digital transformation projects

The approach centers on translating client business visions into actionable technology strategies. This consultative layer is key to securing and expanding work, especially in areas like automation and cost efficiency needs that clients are actively addressing. The market context suggests this high-touch approach is necessary, with general industry data showing that 76% of CX leaders plan to partner with external providers for Generative AI implementation.

Focus on being an 'AI-fueled CX partner of choice'

The stated core purpose of TELUS International (Cda) Inc. is to blend technology and human empathy to achieve this positioning. This focus is intended to drive future growth, especially as clients navigate complex business challenges. The company is projecting an Adjusted EBITDA of approximately $400 million for the 2025 fiscal year, reflecting the expected profitability from these high-value engagements.

Long-term contracts with anchor clients for stability

Stability is derived from deep, long-standing relationships. The relationship with TELUS Corporation, now the sole owner following the privatization completion in the fourth quarter of 2025, represents the ultimate anchor. This structure is designed to provide insulation and stability in the current environment. The Trailing Twelve Months (TTM) revenue ending June 30, 2025, stood at $2.72 Billion USD, illustrating the scale supported by these anchor relationships.

Proactive account management to expand service lines

The strategy involves expanding services offered to existing clients. This is a direct contributor to revenue performance. The move to take the company private is itself expected to generate approximately $150 million in annualized cash synergies by the end of 2026, partly through operational efficiencies that will support service expansion.

Key Financial Metrics Related to Client Engagement (as of mid-2025):

Metric	Value	Period/Date
Q1 2025 Revenue	$670 million USD	Three months ended March 31, 2025
TTM Revenue	$2.72 Billion USD	Twelve months ending June 30, 2025
Projected 2025 Adjusted EBITDA	Approximately $400 million USD	Fiscal Year 2025
Expected Annualized Synergies from Privatization	$150 million USD	By end of 2026

The growth in services for existing clients in Q1 2025 was a key factor, alongside new client additions. The company saw year-over-year revenue growth in Digital Solutions, which is the segment housing these CX and transformation services.

• Growth in services provided to existing clients was a primary Q1 2025 revenue driver.
• The relationship with the parent company is a key source of stability.
• The Q1 2025 revenue increase included a favorable foreign currency impact of approximately 1%.
• Growth was seen among the majority of the top five largest clients sequentially and year-over-year in Q1 2025.
• The company is focused on expanding services offered to existing clients as a growth strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Channels

You're looking at how TELUS International (Cda) Inc. gets its services-the digital transformation, AI work, and customer experience solutions-to its global client base as of late 2025. The channel strategy is a mix of physical presence and digital enablement, which makes sense given their dual focus on people and technology.

Physical and Geographic Reach

The physical delivery network remains a core channel for service execution. As of the May 2025 investor update, TELUS International operates a global network of 64 delivery locations across five continents. This network employs over 78,000 team members globally as of June 30, 2025. The distribution of these centers shows a concentration in key regions:

Geographic Region	Delivery Center Presence (Approximate Share)
Europe	30%
Asia Pacific	28%
Central America	23%

The company also operates in 32 countries. This physical footprint supports service delivery in over 50 CX languages and 500+ data annotation languages and dialects.

Client Concentration and Sales Structure

The sales and business development channel is heavily weighted toward North America. The North American client base accounts for 88% of revenue. To be fair, the parent company, TELUS Corporation, remains a significant anchor client, representing 26% of year-to-date revenues in Q2 2025. The sales motion is driven by direct sales force and business development teams, which are currently challenged by demand, frankly. For instance, in Q2 2025, the biggest challenge on the Digital Solutions side was hiring fast enough to keep up with the pipeline increase.

The structure now flows directly from the parent company following the privatization on October 31, 2025. The leadership driving this includes Jason Macdonnell, Acting CEO, COO and President of Customer Experience, and Tobias Dengel, President of Digital Solutions.

Here's a quick look at the revenue concentration from the largest clients as of Q2 2025:

• Top 10 clients revenue grew 10% year-over-year.
• TELUS (parent company) revenue grew 12% year-over-year.
• Clients 2 to 10 revenue grew 8% in the second quarter.

Digital Platforms and Partner Ecosystem

Digital platforms act as a crucial channel for service delivery and client interaction. The technology capabilities are anchored by the Fuel iX platform, which fuses enterprise technology with specialized applications for intelligent customer experiences. Post-privatization, the focus is on accelerating the integration of AI-driven platforms and SaaS innovation.

The go-to-market strategy is heavily supported by strategic collaborations with technology partners, which helps drive client acquisition and service expansion. You can see this in the recent activity:

• April 2025: Announced a new strategic collaboration with Zendesk.
• May 2025: Announced the acquisition of Gerent, a Salesforce-focused consultancy.
• May 2025: Announced a partnership with Tastewise to integrate into Sales Enablement software.

These partnerships help position TELUS International as a strategic partner for clients needing to innovate customer journeys. The Digital Solutions revenues saw year-over-year growth in Q1 2025, partly due to this positioning.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Customer Segments

You're looking at the core client base for TELUS International (Cda) Inc. (TIXT) as of late 2025, based on the first quarter performance. The total external revenue for TELUS International (Cda) Inc. in Q1 2025 was $670 million. This segment focus shows where the company drives its service delivery, which includes high-touch customer experience management and digital solutions.

The customer segments are clearly delineated by industry vertical, with a few key areas driving the majority of the business:

• Technology & Games vertical: This segment accounted for 42% of Q1 2025 revenue for TELUS International (Cda) Inc.
• Communications & Media vertical: This segment represented 26% of Q1 2025 revenue.
• Financial Services, including banks and FinTech
• Healthcare providers and life sciences companies
• Global, disruptive brands undergoing digital transformation

To give you a clearer picture of the momentum within these areas, here's a look at the reported year-over-year revenue growth rates for some of these verticals in Q1 2025:

Vertical Segment	Q1 2025 Revenue Growth (Year-over-Year)	Key Driver/Note
Banking, Financial Services, and Insurance (BFSI)	11%	Driven by Canadian-based banks and regional financial services firms in North America.
Communication and Media	8% increase	Reported revenue increase.
Healthcare	2% increase	Reported revenue increase.

The Financial Services segment, which includes banks and FinTech companies, saw notable growth, specifically an 11% revenue increase year-over-year in Q1 2025. This growth was supported by activity from Canadian-based banks and smaller regional financial services firms operating in North America.

For the Healthcare providers and life sciences companies segment, TELUS International (Cda) Inc. reported a 2% revenue increase in Q1 2025. Furthermore, the broader TELUS Health business (which informs this segment) saw global lives covered increase by 7% year-over-year, reaching 76.5 million lives as of the end of Q1 2025.

The final category, Global, disruptive brands undergoing digital transformation, is often captured within the Technology & Games vertical, which is the largest revenue contributor at 42%. Growth in the overall business was also seen with existing clients, including a leading social media network, particularly in AI and data solutions. The company is actively securing new clients across various geographies and industry verticals to enhance its diversification strategy.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the equation for TELUS International (Cda) Inc. (TIXT) as of late 2025. The structure is heavily weighted toward human capital, which is typical for a global digital customer experience provider, but the push into AI is clearly shifting some of that spend.

Predominantly variable costs from salaries and benefits for global team

The largest component of the cost base remains the global team, which translates directly into variable costs tied to service delivery volume. You saw this pressure acutely in the third quarter of 2025, where the Adjusted EBITDA for the TELUS Digital segment saw a decrease of 37 per cent year-over-year, with management explicitly citing an increase in salaries and benefits outpacing revenue growth. This suggests that while headcount is necessary for scale, the cost per employee is rising faster than the rates charged to clients in that specific segment for Q3 2025. For the first quarter of 2025, the Adjusted EBITDA of $90 million was also primarily impacted by increases in salaries and benefits.

The cost structure is characterized by these key variable expense drivers:

• Salaries and benefits for the global delivery workforce.
• Goods and services purchased, which also increased in Q1 and Q3 2025.
• Share-based compensation, which was higher in Q1 2025.

Significant investment in high-priced digital and AI talent

The strategic pivot toward AI capabilities requires attracting and retaining specialized, high-cost talent, which sits on top of the general workforce costs. TELUS is actively scaling a sovereign AI platform, partnered with NVIDIA, which is a clear indicator of where premium compensation dollars are flowing. The AI-enabling capabilities across TELUS are projected to generate approximately CAD 800 million in external client revenue in 2025. This revenue is expected to grow to approximately CAD 2 billion by 2028, implying sustained, high-cost investment in the underlying AI talent and development through that period.

Operating expenses for global delivery infrastructure

Beyond direct salaries, the operating expenses supporting the global footprint are substantial. These cover the necessary overhead for a worldwide service delivery model. For instance, in Q2 2025, TELUS Digital reported that increases in operating expenses outpaced revenue growth, contributing to a net loss. This category includes costs like cloud usage, software licenses, and general administrative costs necessary to support the global operations.

Capital expenditures for technology and site builds

Capital expenditures (CapEx) are necessary to build out the physical and digital infrastructure that underpins the service delivery. While the consolidated TELUS 2025 CapEx target (excluding real estate) was set at approximately $2.5 billion, the specific technology and site build costs for TELUS International are reflected in the TELUS Digital segment's CapEx. In the third quarter of 2025, TELUS Digital capital expenditures increased by $12 million, driven by higher investments in site builds across Asia-Pacific and Europe, as well as investments in the Digital Solutions service line. In the first quarter of 2025, CapEx for TELUS Digital was driven by the build out of facilities in Asia, Africa and Europe for strategic capacity expansion and AI platform development.

Here's a look at the recent CapEx activity for the relevant segment:

Period End Date	Segment	CapEx Change (QoQ/YoY)	Primary Driver
Q3 2025	TELUS Digital	Increased by $12 million	Site builds in Asia-Pacific and Europe
Q1 2025	TELUS Digital	Increased	Build out of facilities in Asia, Africa and Europe for capacity and AI platforms

Costs associated with integrating acquired specialized capabilities

Growth through acquisition introduces integration costs and the ongoing amortization/impairment of those acquisitions. TELUS International benefits from the integration of specialized capabilities, notably within the broader TELUS Health ecosystem, which has seen significant M&A activity, such as the acquisition of Workplace Options in May 2025. The integration of LifeWorks, a major component of the health segment, has delivered substantial cost efficiencies. As of the third quarter of 2025, annualized synergies from LifeWorks reached $417 million, with $329 million coming from cost efficiencies, keeping the company on pace to meet its year-end 2025 goal of $427 million. The privatization of TELUS Digital was completed on October 31, 2025, for about US$539 million, which will result in future annualized synergies expected to be between CAD 150-200 million.

These integration efforts involve direct costs and the realization of expected synergies, which offset operating costs:

• LifeWorks cost synergies realized as of Q3 2025: $329 million (annualized).
• Projected annualized synergies from TELUS Digital privatization: CAD 150-200 million.
• Acquisition of Workplace Options completed in May 2025.

Finance: draft 13-week cash view by Friday.

TELUS International (Cda) Inc. (TIXT) - Canvas Business Model: Revenue Streams

You're looking at how TELUS International (Cda) Inc. (TIXT) brings in its money as of late 2025. The revenue picture is a mix of established services and high-growth areas, with management reiterating a full-year 2025 organic revenue growth expectation of approximately 2%.

The core of the business still relies heavily on its foundational service lines, though the AI segment is clearly the near-term growth engine management is focused on.

Here's a look at the key components driving the top line, based on the latest reported figures from mid-2025:

• Customer Experience (CX) and Trust & Safety services remain a significant revenue driver, with the parent company, TELUS, contributing 26% of year-to-date revenues as of Q2 2025.
• Digital Solutions and IT lifecycle services continue to see robust demand, especially for cost optimization and automation efficiencies.
• High-growth AI and Data Solutions, including large language model (LLM) data annotation work, are expanding across key clients.
• Project-based consulting fees for digital transformation are part of the mix, supporting the Digital Solutions segment.

To give you a concrete sense of scale, here are some of the latest financial figures we have:

Metric	Amount/Figure	Period/Context
Quarterly Revenue	$699 million	Q2 2025
Year-over-Year Revenue Growth	7%	Q2 2025 (Reported Basis)
Revenue from TELUS (Parent Co.)	26%	Year-to-Date 2025
Full-Year 2025 Adjusted EBITDA Projection	Approximately $400 million	Full Year 2025 Outlook
Projected AI-enabling Capabilities Revenue	Approximately $800 million	Full Year 2025

The focus on AI is clear when you look at the longer-term projections; management is projecting that AI-enabling capabilities revenue will grow from approximately $800 million in 2025 to $2 billion by 2028. That's a compound annual growth rate exceeding 30%. Anyway, the near-term stability comes from the established CX work, especially with the relationship with TELUS Corporation.

The revenue breakdown by service line is evolving, with growth seen across the board in Q2 2025:

• Revenue from AI & Data Solutions showed growth, particularly from the LLM work stream.
• Digital Solutions revenue increased year-over-year in Q2 2025, driven by existing clients.
• The Tech & Games vertical, the largest in absolute dollar contribution, saw revenue increase 11% in Q1 2025.

Finance: draft 13-week cash view by Friday.