Union Pacific Corporation (UNP): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el intrincado mundo de Union Pacific Corporation (UNP), un titán de transporte que transforma el panorama de la logística de carga en los Estados Unidos occidentales. Esta potencia dinámica ferroviaria orquesta una compleja sinfonía de los servicios de transporte, aprovechando una red expansiva que conecta industrias, mueve recursos críticos e impulsa la eficiencia económica. Al combinar magistralmente la tecnología avanzada, las asociaciones estratégicas y las soluciones logísticas integrales, Union Pacific ha creado un modelo de negocio robusto que va mucho más allá del transporte ferroviario tradicional, creando valor para diversos segmentos de clientes y partes interesadas.

Union Pacific Corporation (UNP) - Modelo de negocios: asociaciones clave

Principales compañías de transporte y logística de carga

Union Pacific mantiene asociaciones estratégicas con varias entidades clave de logística y transporte:

Empresa asociada	Tipo de asociación	Valor de colaboración anual
Ferrocarril BNSF	Intercambio de carga interlínea	$ 375 millones
Kansas City Southern	Transporte transfronterizo	$ 250 millones
Servicios de transporte de J.B. Hunt	Logística intermodal	$ 500 millones

Fabricantes de equipos ferroviarios

Union Pacific colabora con los principales fabricantes de equipos:

• Transporte eléctrico general
• Wabtec Corporation
• Caterpillar Inc.

Fabricante	Tipo de equipo	Valor de adquisición anual
Transporte eléctrico general	Locomotoras	$ 425 millones
Wabtec Corporation	Componentes ferroviarios	$ 185 millones

Proveedores de tecnología y software

Union Pacific invierte en asociaciones tecnológicas avanzadas:

• Sistemas de Cisco
• Microsoft Corporation
• IBM

Socio tecnológico	Enfoque tecnológico	Inversión anual
Sistemas de Cisco	Infraestructura de red	$ 75 millones
Microsoft Corporation	Computación en la nube	$ 65 millones

Socios de la cadena de suministro agrícola e industrial

Colaboraciones agrícolas e industriales clave:

• Cargill Inc.
• Archer Daniels Midland Company
• Dow Chemical Company

Pareja	Sector industrial	Volumen de transporte anual
Cargill Inc.	Productos agrícolas	12.5 millones de toneladas
Archer Daniels Midland	Procesamiento de alimentos	9.3 millones de toneladas

Agencias reguladoras de transporte gubernamental

Cumplimiento regulatorio y socios de colaboración:

• Administración Federal de Ferrocarril
• Tablero de transporte superficial
• Departamento de Transporte

Agencia	Enfoque regulatorio	Inversión de cumplimiento
Administración Federal de Ferrocarril	Regulaciones de seguridad	$ 45 millones
Tablero de transporte superficial	Supervisión del mercado	$ 22 millones

Union Pacific Corporation (UNP) - Modelo de negocio: actividades clave

Servicios de transporte de carga de larga distancia

Union Pacific opera un Red ferroviaria de 32,075 millas En 23 estados en los dos tercios occidentales de los Estados Unidos. En 2022, la compañía transportó:

Categoría de flete	Volumen (en miles de automóviles)
Productos agrícolas	2,342
Automotor	1,167
Químico	2,033
Carbón	1,890
Productos industriales	2,456
Intermodal	3,412

Mantenimiento y optimización de la red ferroviaria

La inversión de infraestructura anual en 2022 alcanzó $ 2.9 mil millones, con áreas de enfoque clave que incluyen:

• Rastrear la renovación de la infraestructura
• Refuerzo de puente
• Actualizaciones del sistema de señalización
• Mejoras de patio y terminal

Logística y gestión de la cadena de suministro

Union Pacific administra una red logística compleja con:

• 7,600 locomotoras en servicio activo
• 54,400 autos de carga
• Capacidades de manejo de contenedores intermodales
• Tecnologías avanzadas de enrutamiento y seguimiento

Inversión en stock y infraestructura rodantes

Desglose de gastos de capital para 2022:

Categoría de inversión	Cantidad ($ millones)
Rastrear la infraestructura	1,650
Adquisición de locomotoras	550
Reemplazo de coche de flete	400
Sistemas tecnológicos	300

Mejoras de seguridad y eficiencia operativa

Métricas de seguridad para 2022:

• Tasa de accidentes de tren: 1.75 por millón de millas de tren
• Implementado tecnologías avanzadas de mantenimiento predictivo
• Programas continuos de capacitación en seguridad para empleados
• Sistemas de monitoreo de rendimiento en tiempo real

Union Pacific Corporation (UNP) - Modelo de negocio: recursos clave

Red ferroviaria extensa

Union Pacific opera aproximadamente 32,100 millas de ruta a través de 23 estados en los dos tercios occidentales de los Estados Unidos. La red cubre corredores de transporte críticos que conectan las principales áreas metropolitanas y las regiones económicas clave.

Métrico de red	Cantidad
Millas de ruta total	32,100
Estados cubiertos	23
Propiedad de seguimiento	Infraestructura principalmente propiedad

Diversa flota de transporte de carga

Union Pacific mantiene una flota sustancial de locomotoras y vagones para un transporte eficiente de carga.

Componente de la flota	Cantidad
Locomotoras	8,300
Autos de flete	47,800

Tecnología avanzada de seguimiento y logística

• Tecnología de ferrocarril programado de precisión (PSR)
• Sistemas de seguimiento de envío en tiempo real
• Plataformas de mantenimiento predictivas avanzadas
• Herramientas de optimización de logística con IA

Fuerza laboral hábil

Union Pacific emplea a aproximadamente 38,000 trabajadores en varios roles operativos.

Categoría de fuerza laboral	Número de empleados
Total de empleados	38,000
Promedio de la tenencia del empleado	15 años

Infraestructura ferroviaria estratégica

Union Pacific posee activos sustanciales de tierras e infraestructura críticas para sus operaciones.

Activo de infraestructura	Valor/cantidad
Total de propiedad de tierras	Aproximadamente 31,700 millas
Instalaciones intermodales	23 instalaciones principales
Yardas de mantenimiento	17 instalaciones de mantenimiento primario

Union Pacific Corporation (UNP) - Modelo de negocio: propuestas de valor

Transporte de carga de larga distancia eficiente y confiable

Union Pacific opera 32,313 millas de ruta en 23 estados en los dos tercios occidentales de los Estados Unidos. En 2022, la compañía transportó 2,1 millones de cargas de carga, que cubrió aproximadamente 461 mil millones de ingresos toneladas de toneladas.

Métrico	Rendimiento 2022
Millas de ruta total	32,313
Cargas de autos totales	2.1 millones
Ingresos Ton-Miles	461 mil millones

Soluciones de envío rentables para múltiples industrias

Union Pacific atiende a diversas industrias con soluciones de envío específicas:

• Productos agrícolas: 34% de los ingresos totales
• Productos industriales: 26% de los ingresos totales
• Automotriz: 12% de los ingresos totales
• Químico: 11% de los ingresos totales
• Intermodal: 17% de los ingresos totales

Alternativa de transporte ambientalmente sostenible

Desempeño ambiental	Datos 2022
Eficiencia de combustible (toneladas de toneladas por galón)	470
Reducción de gases de efecto invernadero	19,2 millones de toneladas métricas

Logística integrada y servicios de cadena de suministro

Union Pacific ofrece soluciones logísticas integrales con $ 6.6 mil millones invertidos en infraestructura y mejoras en la red durante 2022.

Rendimiento de entrega consistente y predecible

Métrico de rendimiento	Resultado 2022
Tasa de entrega a tiempo	95.2%
Velocidad promedio del tren	25.4 millas por hora

Union Pacific Corporation (UNP) - Modelo de negocios: relaciones con los clientes

Acuerdos contractuales a largo plazo con los principales cargadores

Union Pacific mantiene contratos estratégicos a largo plazo con clientes industriales clave. A partir de 2023, la compañía reportó aproximadamente 10,000 contratos de envío activos en múltiples sectores.

Sector industrial	Número de contratos	Ingresos anuales estimados
Agricultura	3,200	$ 2.4 mil millones
Automotor	1,500	$ 1.8 mil millones
Químico	2,300	$ 2.1 mil millones
Energía	1,700	$ 1.6 mil millones

Servicio al cliente dedicado y gestión de cuentas

Union Pacific opera una infraestructura integral de atención al cliente con 450 gerentes de cuentas dedicados que atienden a los principales clientes.

• Centros de atención al cliente 24/7
• Equipos especializados de cuentas específicos de la industria
• Canales de comunicación directa con la alta gerencia

Plataformas de seguimiento digital y comunicación

La plataforma digital de la compañía maneja aproximadamente 2.5 millones de solicitudes de seguimiento de envío mensualmente, con una tasa de precisión de la información en tiempo real del 99.2%.

Métrica de plataforma digital	Actuación
Solicitudes de seguimiento mensual	2.5 millones
Tiempo de actividad de la plataforma	99.8%
Usuarios de aplicaciones móviles	185,000

Soluciones de transporte personalizadas

Union Pacific ofrece soluciones logísticas personalizadas para el 87% de sus 500 clientes corporativos principales, con la personalización que abarca la optimización de rutas, equipos especializados y servicios integrados de la cadena de suministro.

Mecanismos de retroalimentación de mejora operativa continua

La Compañía realiza encuestas trimestrales de satisfacción del cliente con una tasa de respuesta del 62% e implementa aproximadamente 178 mejoras sugeridas al cliente anualmente.

Mecanismo de retroalimentación	Rendimiento anual
Encuestas de clientes realizadas	4
Tasa de respuesta de la encuesta	62%
Mejoras implementadas	178

Union Pacific Corporation (UNP) - Modelo de negocios: canales

Equipo de ventas directas

Union Pacific mantiene una fuerza de ventas dedicada de 1.850 representantes comerciales a partir de 2023. El equipo administra las relaciones con los clientes en múltiples segmentos de la industria, incluidos:

• Agricultura
• Automotor
• Químico
• Carbón
• Productos industriales

Plataforma de envío y logística en línea

Métrica de plataforma	2023 datos
Volumen de transacción digital	$ 42.3 mil millones
Reservas de envío en línea	87% del flete total
Usuarios de la plataforma	4.200 clientes corporativos

Ferias y conferencias comerciales de la industria

Union Pacific participa en aproximadamente 35 conferencias de la industria anualmente, dirigiendo a los ejecutivos de logística, transporte y cadena de suministro.

Portales de clientes digitales

Característica de portal	Capacidad
Seguimiento de envío en tiempo real	99.6% de precisión
Usuarios del portal de clientes	2.800 cuentas corporativas registradas
Interacciones digitales anuales	1.2 millones

Redes de corretaje de carga

Union Pacific colabora con 1.200 proveedores de logística de terceros y corredores de carga, lo que representa el 22% del volumen total de carga en 2023.

Union Pacific Corporation (UNP) - Modelo de negocio: segmentos de clientes

Productores y distribuidores agrícolas

Union Pacific transportó 230,000 autos de productos agrícolas en 2022. Los productos agrícolas clave incluyen:

• Grano: 154,000 cargas
• Fertilizantes: 42,000 cargas
• Productos alimenticios: 34,000 cargas

Ingresos del segmento agrícola	Valor 2022
Ingresos agrícolas totales	$ 5.8 mil millones
Transporte de grano	$ 3.2 mil millones
Transporte de fertilizantes	$ 1.1 mil millones

Empresas manufactureras

Union Pacific atendió a 10.500 clientes de fabricación en 2022.

• Piezas automotrices: 45,000 cargas
• Materiales industriales: 89,000 cargas
• Productos químicos: 72,000 cargas de automóviles

Ingresos del segmento de fabricación	Valor 2022
Transporte de fabricación total	$ 6.3 mil millones
Segmento automotriz	$ 1.7 mil millones
Materiales industriales	$ 2.9 mil millones

Industria automotriz

Union Pacific transportó 45,000 cargas de automóviles relacionados con el automóvil en 2022.

• Vehículos terminados: 22,000 cargas
• Piezas automotrices: 23,000 cargas

Sector de la energía y los recursos naturales

Union Pacific transportó 220,000 automóviles relacionados con la energía en 2022.

Desglose del segmento de energía	2022 cargas	Ganancia
Carbón	130,000	$ 3.6 mil millones
Petróleo crudo	35,000	$ 1.2 mil millones
Materiales de energía renovable	55,000	$ 1.5 mil millones

Empresas de bienes minoristas y de consumo

Union Pacific transportó 65,000 automóviles relacionados con los bienes de consumo en 2022.

Segmento de bienes de consumo	2022 cargas	Ganancia
Productos envasados ​​por el consumidor	38,000	$ 2.1 mil millones
Contenedores intermodales	27,000	$ 1.8 mil millones

Union Pacific Corporation (UNP) - Modelo de negocio: estructura de costos

Gastos de mantenimiento de combustible y locomotoras

En 2023, Union Pacific gastó $ 1.76 mil millones en gastos de combustible diesel. Los costos de mantenimiento de locomotoras fueron de aproximadamente $ 412 millones para el mismo año fiscal.

Categoría de gastos	Cantidad (2023)
Gastos de combustible diesel	$ 1.76 mil millones
Mantenimiento de locomotoras	$ 412 millones

Compensación laboral y de la fuerza laboral

Los gastos laborales totales de Union Pacific en 2023 fueron de $ 6.3 mil millones, que cubrieron:

• Salarios para aproximadamente 38,200 empleados
• Paquetes de beneficios y compensación
• Programas de capacitación y desarrollo

Infraestructura y mantenimiento de la red

Los gastos de capital para el mantenimiento de la infraestructura en 2023 totalizaron $ 2.9 mil millones, incluidas actualizaciones de vías, reparaciones de puentes y expansión de la red.

Categoría de inversión de infraestructura	Cantidad (2023)
Mantenimiento de rastreo	$ 1.2 mil millones
Reparaciones de puentes y túneles	$ 510 millones
Expansión de la red	$ 1.19 mil millones

Inversiones en tecnología e plataforma digital

Union Pacific invirtió $ 287 millones en tecnología e infraestructura digital en 2023, centrándose en:

• Sistemas de seguimiento automatizados
• Tecnologías de mantenimiento predictivo
• Mejoras de ciberseguridad

Programas de cumplimiento y seguridad regulatorios

Los gastos de seguridad y cumplimiento alcanzaron $ 425 millones en 2023, cubriendo:

• Programas de capacitación en seguridad
• Monitoreo de cumplimiento regulatorio
• Actualizaciones de seguridad del equipo

Categoría de gastos de cumplimiento	Cantidad (2023)
Capacitación en seguridad	$ 158 millones
Monitoreo regulatorio	$ 112 millones
Actualizaciones de equipos de seguridad	$ 155 millones

Union Pacific Corporation (UNP) - Modelo de negocio: flujos de ingresos

Servicios de transporte de carga

Union Pacific Corporation generó $ 6.57 mil millones en ingresos de flete en el cuarto trimestre de 2023. Los segmentos de carga clave de la compañía incluyen:

Segmento de flete	Ingresos (2023)
Productos agrícolas	$ 1.42 mil millones
Productos industriales	$ 1.89 mil millones
De primera calidad	$ 1.65 mil millones
Carbón	$ 1.21 mil millones

Soluciones de envío intermodales

Los ingresos por envío intermodal para Union Pacific en 2023 fueron de $ 5.23 mil millones, lo que representa el 22.7% de los ingresos totales de la compañía.

• Ingresos de transporte de contenedores: $ 3.14 mil millones
• Ingresos de envío del remolque: $ 2.09 mil millones

Logística y tarifas de gestión de la cadena de suministro

Las tarifas de servicio de logística en 2023 totalizaron $ 612 millones, con ofertas de servicios clave que incluyen:

• Servicios de consolidación de flete
• Gestión de almacenamiento
• Optimización del transporte

Arrendamiento y alquiler de equipos

Los ingresos por alquiler y arrendamiento de equipos para 2023 fueron de $ 287 millones, desglosados ​​de la siguiente manera:

Tipo de equipo	Ingresos por alquiler
Arrendamiento de locomotoras	$ 193 millones
Alquiler de vagones	$ 94 millones

Servicios de transporte de valor agregado

Los servicios de valor agregado adicionales generaron $ 426 millones en ingresos durante 2023, que incluyen:

• Servicios de seguimiento y monitoreo
• Manejo de carga especializado
• Soluciones logísticas personalizadas

Union Pacific Corporation (UNP) - Canvas Business Model: Value Propositions

You're looking at the core promises Union Pacific Corporation makes to its customers as of late 2025. These aren't just nice-to-haves; they are the hard numbers backing up why shippers choose rail over other options, especially as the Norfolk Southern merger moves through regulatory channels.

Environmental Leadership and Efficiency

For long-haul movements, rail remains the most fuel-efficient, sustainable mode available. Rail transport lowers greenhouse gas (GHG) emissions by up to 75% compared to trucks. Union Pacific is actively investing to push this advantage further. The company is fostering the U.S. biofuel market, aiming for 5-7% utilization of biofuels in its locomotives during 2025. Also, the fleet modernization program is set to upgrade another 240 locomotives during 2025 and 2026 to boost reliability and fuel efficiency.

Service Reliability and Velocity

Service consistency is a major focus, and the operational data from the third quarter of 2025 shows real progress. We've seen improvements in how fast cars move across the network, which directly translates to lower inventory costs for you. Honestly, these numbers show the team is executing on service excellence.

Here's a quick look at the key operational metrics from Q3 2025:

Metric	Value	Context/Comparison
Freight Car Velocity (Q3 2025)	226 daily miles per car	An 8% improvement year-over-year
Average Terminal Dwell (Q3 2025)	20.4 hours	A 9% improvement year-over-year
Locomotive Productivity (Q3 2025)	140 gross ton-miles (GTMs) per horsepower day	A 4% improvement year-over-year
Workforce Productivity (Q3 2025)	1,165 car miles per employee	A 6% improvement year-over-year
Average Train Length (Q3 2025)	9,801 feet	A 2% increase

The company also reported a record monthly performance in September 2025, exceeding 230 miles per day.

Cost Advantage Over Trucking

For bulk and industrial shipments, rail offers a significant cost advantage over over-the-road trucking, which was mired in a freight recession in Q2 2025. Union Pacific's efficiency, measured by the operating ratio (OR), demonstrates this cost control. The reported Q3 2025 Operating Ratio was 59.2%, with an adjusted OR of 58.5%, an improvement of 180 basis points from the prior year. Furthermore, Union Pacific led the industry in Return on Invested Capital (ROIC) for Q2 2025 at 14.3%.

Strategic Network Expansion

The proposed merger with Norfolk Southern Corporation presents the potential for a truly transformative value proposition: single-line service across a transcontinental network. This move, if approved by regulators, would create "America's first transcontinental railroad," linking ports from the Atlantic to the Pacific. To focus capital on this regulatory process, Union Pacific paused share repurchases, though it did proceed with a 3% quarterly dividend increase.

Digital Visibility and Management

You get real-time visibility and simplified management through significant technology investments. This focus on a customer-centric digital experience is key to making those long-haul shipments feel as manageable as shorter ones. If onboarding takes 14+ days, churn risk rises, so speed here matters.

Key digital tools and adoption rates as of late 2025 include:

• The launch of the redesigned customer portal, My Portal, which organizes tools into Plan, Ship, and Pay categories.
• The updated portal was available for Manifest and Bulk customers in August 2025, with rollout to Intermodal and Auto customers expected in November 2025.
• 65 available Application Programming Interfaces (APIs) for functions like shipment tracking and invoices.
• Approximately 90% of the container fleet has GPS installed for end-to-end visibility.
• 100 customers are actively using the APIs, out of more than 300 that have signed up.
• A plan to equip 1,500 railcars with RailPulse technology by year-end 2025 for real-time load status.

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Relationships

You're looking at how Union Pacific Corporation (UNP) manages its relationships with the shippers who rely on its network, which is critical since service performance directly impacts their bottom line. Honestly, for a railroad this size, it's a mix of high-touch personal service and scalable digital self-service.

Dedicated account management for large, contract-based shippers.

For your biggest customers, UNP assigns dedicated account managers. This isn't just a sales role; it's about deep integration into their supply chain planning. While specific contract values aren't public, we know these relationships drive significant, stable volume. For instance, the Bulk segment, which includes grain and coal, generated 32% of freight revenues in 2024. Furthermore, UNP is actively working to secure volume, such as expecting to partially offset the long-term coal revenue decline in 2025 under a new contract with the electric utility Lower Colorado River Authority of Texas.

Self-service digital tools via the My Portal for tracking and billing.

The move toward digital self-service is clear with the rollout of the redesigned customer portal, My Portal. As of late 2025, this portal is available for Manifest and Bulk customers, with the rollout planned for Intermodal and Auto customers in November 2025. This tool groups critical functions into three intuitive categories: Plan, Ship, and Pay, helping customers do business more efficiently.

Long-term, high-volume contracts with major industrial customers.

The Industrial segment is responsible for the largest portion of revenues, bringing in $6.488 billion year-to-date (YTD). These relationships are often cemented through long-term agreements. The focus is on securing core pricing gains, which were accretive to the operating ratio in Q3 2025. Year-to-date intermodal volumes were up 4% as of the latest reports, driven by strong domestic growth.

Proactive communication on service exceptions and network fluidity.

The commitment to better communication is evident in the service metrics that track fluidity. For example, Manifest Service Performance Index (SPI) reached a record 98% in December 2024, and Intermodal SPI ended that month at 97%. These indices measure performance against a historical benchmark, showing a focus on continuous improvement for customers. For Q2 2025, freight car velocity improved 10% to 221 daily miles per car. The company is also using advanced analytics, with plans to expose exception closure times to customers.

Customer-centric service improvements driving the 58.5% adjusted operating ratio.

Service improvements are directly tied to financial performance. Union Pacific Corporation achieved an adjusted operating ratio of 58.5% in the third quarter of 2025, an improvement of 180 basis points year-over-year. This focus on operational excellence is what drives that number down. Here's a look at some of the key operational metrics supporting this efficiency as of mid-to-late 2025:

Metric	Q2 2025 Value	Year-over-Year Change
Adjusted Operating Ratio	58.1%	Improved by 230 basis points
Freight Car Velocity	221 daily miles per car	10% improvement
Average Maximum Train Length	9,689 feet	2% increase
Workforce Productivity	1,124 car miles per employee	Improved 9%

These operational gains help Union Pacific Corporation meet its commitment to leading the industry in service, as stated by the Chief Executive Officer in July 2025.

You should definitely review the rollout schedule for My Portal for your specific segment to ensure you're ready to use the new self-service features by November 2025. Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Channels

You're looking at how Union Pacific Corporation (UNP) gets its value proposition-safe, reliable, efficient rail service-into the hands of its customers as of late 2025. The channels are a mix of heavy physical assets and increasingly sophisticated digital tools.

Physical rail network: direct rail access to customer facilities and ports.

The core channel remains the physical track. Union Pacific Corporation operates across 23 western states. This extensive footprint allows for direct rail access to many major industrial centers and key Pacific ports. Operational efficiency, a key driver of the adjusted operating ratio of 58.5% in the third quarter of 2025, directly impacts the reliability of this physical channel.

Key operational metrics showing the throughput of this physical channel for the third quarter of 2025 include:

Metric	Value (Q3 2025)	Change vs. Prior Year
Freight Car Velocity	226 daily miles per car	8% improvement
Average Train Length	9,801 feet	2% increase
Average Terminal Dwell	20.4 hours	9% improvement
Workforce Productivity	1,165 car miles per employee	6% improvement

Intermodal terminals and ramps across the western U.S.

Terminals are critical connection points for the intermodal segment, which saw year-to-date volumes up 4% through Q3 2025. Union Pacific Corporation has been actively investing in these facilities to improve truck turn times, which is a direct measure of channel effectiveness for intermodal customers. The new Kansas City Intermodal Terminal (KCIT) began operations in July 2025, adding capacity to this channel.

Technology integration at these ramps is a major focus for channel efficiency:

• 93% of truck drivers serving UP terminals now use the UPGo mobile app.
• Ingating speed is 65% faster due to the app and Precision Gating Technology (PGT).
• Gate exceptions are reduced by 45% through PGT implementation.
• GPS tracking is completed on approximately 90% of the container fleet, enhancing visibility within the terminal channel.
• 1,500 railcars are slated to be equipped with the RailPulse digital platform by year-end 2025.

Secure customer portal, My Portal, for all transaction and data needs.

The digital channel is evolving rapidly. Union Pacific Corporation rolled out the next phase of its redesigned customer portal, My Portal, in August 2025, organizing tools into Plan, Ship, and Pay categories. This is the primary self-service channel for data access and transactions.

The rollout status as of late 2025 shows segmentation:

• The updated portal is currently available for Manifest and Bulk customers.
• Rollout to Intermodal and Auto customers is scheduled for November 2025.

Beyond the portal, direct system integration via APIs serves as a high-level digital channel. Union Pacific Corporation has 65 available APIs covering invoices, shipment tracking, and car orders, with 100 customers actively using them.

Direct sales team and customer support centers.

While specific headcount for the direct sales team isn't public, the digital tools are designed to support them and automate routine interactions. The focus on operational improvements, such as the Q3 2025 adjusted operating ratio of 58.5% and strong core pricing gains, is a key part of the value proposition delivered through these direct channels. The company's executive team, including Kenny Rocker, EVP - Marketing & Sales, continues to address customers directly at industry conferences.

Interline gateways connecting to eastern and Mexican railroads.

Union Pacific Corporation relies on interline gateways to provide transcontinental service. The pending merger with Norfolk Southern, approved by shareholders on November 14, 2025, is set to fundamentally reshape this channel, aiming to create the first transcontinental railroad. The pro-forma combined company is estimated to have revenues of approximately $36 billion and EBITDA of approximately $18 billion. For Mexican traffic, service points like Calexico and El Paso serve as key border gateways, connecting to the Mexican rail network.

For example, in September 2025, an announcement confirmed offering service via steel wheel through Chicago connecting LATC, CA to Worcester, MA, demonstrating an active interline channel management strategy.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Union Pacific Corporation as of late 2025, grounded in the latest reported financials. These segments drive the freight revenue, which accounted for 95% of the top line in the second quarter of 2025. Total operating revenue for Union Pacific Corporation in Q2 2025 was $6.154 billion.

The customer base is primarily segmented by the type of commodity moved, which translates directly into their freight revenue streams. Here's how the major freight categories stacked up based on Q2 2025 revenue figures:

Segment	Q2 2025 Revenue (Approximate)	Q3 2025 Revenue Trend (YoY)
Industrial	$2.2 billion	Increased 3%
Bulk	$1.9 billion	Increased 7%
Premium	$1.73 billion	Decreased 2%

The Industrial segment, which includes chemicals, plastics, and metals, brought in $2.2 billion in revenue for Q2 2025. By the third quarter, this segment saw its revenue increase by 3%. This growth was fueled by wins in petrochemicals, construction, and metal shipments, though energy and specialized markets volume softened. Union Pacific Corporation provides transportation services for these goods to roughly 10,000 customers.

The Bulk segment, covering commodities like grain, coal, and fertilizers, generated $1.9 billion in revenue in Q2 2025. This segment showed strong momentum, with Q3 2025 revenue growing 7%. Specifically, Coal & renewables revenue was up 16% in Q3 2025, and Grain & grain products revenue increased 6%.

The Premium segment focuses on finished goods and intermodal traffic. In Q2 2025, this segment accounted for $1.73 billion in revenue. However, the third quarter showed a 2% revenue decrease, driven by a 3% decline in Intermodal revenue. Automotive shipments, a key part of this segment, decreased year-to-date in 2025 due to production uncertainty.

Union Pacific Corporation serves other critical partners within the transportation ecosystem as well. These include:

• Short Line Railroads: Regional carriers connecting to the main network.
• Large-scale manufacturers and retailers.
• Specific customers mentioned in service offerings include grain processors and animal feeders.
• Automakers like General Motors and Toyota North America are major customers within the Premium segment.

Business volumes, measured by total revenue carloads, increased 4% year-over-year in Q2 2025. Freight revenue, excluding the fuel surcharge, grew 6% in Q2 2025.

Union Pacific Corporation (UNP) - Canvas Business Model: Cost Structure

You're looking at the major drains on Union Pacific Corporation's cash flow, which, like any Class I railroad, are dominated by the sheer scale of the physical network. The cost structure is heavily weighted toward fixed assets and continuous upkeep. Honestly, maintaining that massive rail infrastructure across 23 western states is the foundation of their biggest fixed costs.

Significant operating expenses (OpEx) drive the day-to-day. For the third quarter of 2025, Union Pacific Corporation reported total operating expenses of $3.7 billion. Within that, compensation and benefits actually decreased by 1% in Q3 2025, which management attributed to 4% lower workforce levels and record productivity offsetting wage inflation. Fuel expense grew by 1% year-over-year in Q3 2025.

Capital expenditures are a huge, recurring cost, essential for network maintenance and modernization. Union Pacific Corporation reaffirmed its capital plan of $3.4 billion for the full year 2025. This spending is crucial because, as you know, running 21st-century logistics on 19th-century analog infrastructure creates an expensive problem.

Here's the quick math on how that $3.4 billion CapEx was planned to be allocated for 2025:

Cost Category	Planned Amount (2025)
Total Capital Plan	$3.4 billion
Infrastructure Modernization/Replacement (Rail, Ties, Ballasts)	$1.9 billion
Locomotives and Equipment	$600 million
Technology Investments	$300 million

Costs associated with safety and casualty management are non-negotiable, though they fluctuate. In Q3 2025, the company noted that lower casualty costs helped offset higher state and local taxes within the other expense line item. To be fair, track infrastructure failures are cited as a leading cause of unplanned outages, responsible for about 52 percent of derailments, which compounds costs through delays and emergency deployment.

Finally, you have the one-time, non-operating costs related to strategic moves. Merger-related costs, specifically associated with the proposed acquisition of Norfolk Southern Corporation, totaled $41 million in the third quarter of 2025. Due to focusing resources on that merger, share repurchases were paused for the quarter.

• Reported Operating Ratio (Q3 2025): 59.2%
• Adjusted Operating Ratio (Q3 2025): 58.5%
• Freight Car Velocity (Q3 2025): 226 daily miles per car
• Average Terminal Dwell (Q3 2025): 20.4 hours

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Union Pacific Corporation brings in cash. For a railroad this size, it's almost entirely about moving stuff from point A to point B, but the details of what they move matter a lot for revenue stability.

Freight revenue from the movement of goods, accounting for over 95% of the top line. Based on the full fiscal year 2024 figures, the combination of core freight segments plus accessorial charges-which are directly tied to freight movement-represented approximately 96.35% of the total operating revenue of $24.25 billion for that year. The most recent available total revenue, for the twelve months ending September 30, 2025, was $24.546 billion.

The breakdown of revenue streams is best seen through the segment reporting, which clearly shows the primary revenue drivers. For instance, in the first quarter of 2025, total operating revenue was $6.0 billion, with freight revenue excluding the fuel surcharge growing by 4%.

Here is the revenue breakdown by segment, using the detailed figures from fiscal year 2024:

Revenue Stream Category	FY 2024 Revenue Amount	Approximate Percentage of Total FY 2024 Revenue
Industrial Freight Revenue	$8.44 B	34.8%
Bulk Freight Revenue	$7.21 B	29.72%
Premium Freight Revenue	$7.16 B	29.54%
Other Subsidiary Revenues	$788.00 M	3.25%
Ancillary Revenues (Accessorial)	$554.00 M	2.28%
Other Miscellaneous Product and Service Revenues	$97.00 M	0.4%

Bulk freight revenue from commodities like grain and coal. This segment is foundational, historically making up a significant portion of the total freight revenue. In fiscal year 2024, Bulk shipments generated 32% of the company's total freight revenues. This includes commodities such as grain and grain products, fertilizer, food and refrigerated goods, and coal and renewables.

Industrial freight revenue from chemicals, metals, and forest products. The Industrial segment was the largest revenue generator in fiscal year 2024, bringing in $8.44 billion. Shipments here cover a diverse set of goods, including lumber, paper commodities, raw steel, finished pipe, stone, drilling fluid, and soda ash.

Premium freight revenue from intermodal and automotive shipments. For fiscal year 2024, Premium shipments accounted for 31% of total freight revenues. This stream is composed of finished automobiles, automotive parts, and merchandise moving in intermodal containers, both domestic and international. International intermodal volumes saw a 26% increase in the fourth quarter of 2024, driven by import demand.

Ancillary revenues from fuel surcharges, demurrage, and accessorial charges. These charges are critical, though they can fluctuate based on external factors like fuel prices. Accessorial Revenues in fiscal year 2024 totaled $554.00 million. You saw the impact of fuel costs in the second quarter of 2025, where operating revenue of $6.2 billion was partially offset by reduced fuel surcharge revenue. For example, the January 2025 Monthly Intermodal Fuel Surcharge was set at 29.5%. In the third quarter of 2025, the fuel surcharge component alone was $602 million, representing a 5% decline year-over-year.

• In Q3 2025, freight revenue excluding the fuel surcharge was $5.3 billion.
• The operating ratio for the full year 2024 was 59.9%, improving to 58.7% in the fourth quarter of 2024.
• For Q1 2025, the operating ratio was 60.7%, flat compared to 2024, with lower fuel prices creating a 90 basis point headwind.
• The company reported full year 2024 net income of $6.7 billion.
• Diluted Earnings Per Share (EPS) for full year 2024 was $11.09.

Finance: draft 13-week cash view by Friday.