Union Pacific Corporation (UNP): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no intrincado mundo da Union Pacific Corporation (UNP), um titã de transporte que transforma o cenário da logística de frete em todo o oeste dos Estados Unidos. Essa potência ferroviária dinâmica orquestra uma complexa sinfonia de serviços de transporte, alavancando uma rede expansiva que conecta indústrias, move recursos críticos e impulsiona a eficiência econômica. Ao misturar magistralmente tecnologia avançada, parcerias estratégicas e soluções de logística abrangentes, a Union Pacific criou um modelo de negócios robusto que vai muito além do transporte ferroviário tradicional, criando valor para diversos segmentos e partes interessadas.

Union Pacific Corporation (UNP) - Modelo de Negócios: Principais Parcerias

Principais empresas de transporte e logística

A Union Pacific mantém parcerias estratégicas com várias entidades importantes de logística e transporte:

Empresa parceira	Tipo de parceria	Valor anual de colaboração
Ferrovia BNSF	Interlate Freight Exchange	US $ 375 milhões
Kansas City Southern	Transporte transfronteiriço	US $ 250 milhões
J.B. Hunt Transport Services	Logística intermodal	US $ 500 milhões

Fabricantes de equipamentos ferroviários

A Union Pacific colabora com os principais fabricantes de equipamentos:

• Transporte elétrico geral
• WABTEC Corporation
• Caterpillar Inc.

Fabricante	Tipo de equipamento	Valor anual de compras
Transporte elétrico geral	Locomotivas	US $ 425 milhões
WABTEC Corporation	Componentes ferroviários	US $ 185 milhões

Provedores de tecnologia e software

Union Pacific investe em parcerias tecnológicas avançadas:

• Sistemas Cisco
• Microsoft Corporation
• IBM

Parceiro de tecnologia	Foco em tecnologia	Investimento anual
Sistemas Cisco	Infraestrutura de rede	US $ 75 milhões
Microsoft Corporation	Computação em nuvem	US $ 65 milhões

Parceiros da cadeia de suprimentos agrícolas e industriais

Principais colaborações agrícolas e industriais:

• Cargill Inc.
• Archer Daniels Midland Company
• Dow Chemical Company

Parceiro	Setor da indústria	Volume anual de transporte
Cargill Inc.	Mercadorias agrícolas	12,5 milhões de toneladas
Archer Daniels Midland	Processamento de alimentos	9,3 milhões de toneladas

Agências regulatórias de transporte do governo

Parceiros regulatórios de conformidade e colaboração:

• Administração Federal Ferroviária
• Conselho de Transporte de Superfície
• Departamento de Transporte

Agência	Foco regulatório	Investimento de conformidade
Administração Federal Ferroviária	Regulamentos de segurança	US $ 45 milhões
Conselho de Transporte de Superfície	Supervisão do mercado	US $ 22 milhões

Union Pacific Corporation (UNP) - Modelo de negócios: Atividades -chave

Serviços de transporte de frete de longo curso

Union Pacific opera um Rede ferroviária de 32.075 milhas em 23 estados nos dois terços ocidentais dos Estados Unidos. Em 2022, a empresa transportou:

Categoria de frete	Volume (em mil cargas de cargas)
Produtos agrícolas	2,342
Automotivo	1,167
Químico	2,033
Carvão	1,890
Produtos industriais	2,456
Intermodal	3,412

Manutenção e otimização da rede ferroviária

Investimento anual de infraestrutura em 2022 alcançado US $ 2,9 bilhões, com as principais áreas de foco, incluindo:

• Renovação da infraestrutura de rastreamento
• Reforço da ponte
• Atualizações do sistema de sinal
• Melhorias de quintal e terminais

Gerenciamento de logística e cadeia de suprimentos

Union Pacific gerencia uma complexa rede de logística com:

• 7.600 locomotivas em serviço ativo
• 54.400 carros de carga
• Recursos de manuseio de contêineres intermodais
• Tecnologias avançadas de roteamento e rastreamento

Rolante e investimento em infraestrutura

Despesas de capital A quebra de 2022:

Categoria de investimento	Valor (US $ milhões)
Rastrear infraestrutura	1,650
Aquisição de locomotivas	550
Substituição de carros de carga	400
Sistemas de tecnologia	300

Melhorias de segurança e eficiência operacional

Métricas de segurança para 2022:

• Taxa de acidente de trem: 1,75 por milhão de milhas de trem
• Implementou tecnologias de manutenção preditiva avançada
• Programas contínuos de treinamento de segurança dos funcionários
• Sistemas de monitoramento de desempenho em tempo real

Union Pacific Corporation (UNP) - Modelo de negócios: Recursos -chave

Extensa rede ferroviária

A Union Pacific opera aproximadamente 32.100 milhas de rota através de 23 estados nos dois terços do oeste dos Estados Unidos. A rede abrange corredores críticos de transporte que conectam as principais áreas metropolitanas e as principais regiões econômicas.

Métrica de rede	Quantidade
Miles totais de rota	32,100
Estados cobertos	23
Rastrear a propriedade	Infraestrutura de propriedade principalmente

Frota de transporte de carga diversificada

A Union Pacific mantém uma frota de locomotivas e vagões substanciais para transporte eficiente de transporte de mercadorias.

Componente da frota	Quantidade
Locomotivas	8,300
Carros de frete	47,800

Tecnologia avançada de rastreamento e logística

• Tecnologia de ferrovia programada por precisão (PSR)
• Sistemas de rastreamento de remessa em tempo real
• Plataformas de manutenção preditiva avançada
• Ferramentas de otimização de logística movidas pela IA

Força de trabalho qualificada

A Union Pacific emprega aproximadamente 38.000 trabalhadores em várias funções operacionais.

Categoria de força de trabalho	Número de funcionários
Total de funcionários	38,000
Posse média dos funcionários	15 anos

Infraestrutura ferroviária estratégica

A Union Pacific possui ativos substanciais de terras e infraestruturas críticas para suas operações.

Ativo de infraestrutura	Valor/quantidade
TOTAL DE TERRAS	Aproximadamente 31.700 milhas
Instalações intermodais	23 principais instalações
Pátios de manutenção	17 instalações de manutenção primária

Union Pacific Corporation (UNP) - Modelo de Negócios: Proposições de Valor

Transporte de frete eficiente e confiável de longa distância

A Union Pacific opera 32.313 milhas de rota através de 23 estados nos dois terços do oeste dos Estados Unidos. Em 2022, a empresa transportou 2,1 milhões de cargas de carga, cobrindo aproximadamente 461 bilhões de receitas.

Métrica	2022 Performance
Miles totais de rota	32,313
Total de cargas	2,1 milhões
Miles de receita	461 bilhões

Soluções de remessa econômicas para vários setores

A Union Pacific serve diversas indústrias com soluções de envio direcionadas:

• Produtos agrícolas: 34% da receita total
• Produtos industriais: 26% da receita total
• Automotivo: 12% da receita total
• Químico: 11% da receita total
• Intermodal: 17% da receita total

Alternativa de transporte ambientalmente sustentável

Desempenho ambiental	2022 dados
Eficiência de combustível (toneladas por galão)	470
Redução de gases de efeito estufa	19,2 milhões de toneladas métricas

Serviços de logística e cadeia de suprimentos integrados

Union Pacific oferece soluções de logística abrangentes com US $ 6,6 bilhões investidos em melhorias de infraestrutura e rede durante 2022.

Desempenho de entrega consistente e previsível

Métrica de desempenho	2022 Resultado
Taxa de entrega no tempo	95.2%
Velocidade média do trem	25,4 milhas por hora

Union Pacific Corporation (UNP) - Modelo de Negócios: Relacionamentos do Cliente

Acordos contratuais de longo prazo com grandes remetentes

A Union Pacific mantém contratos estratégicos de longo prazo com os principais clientes industriais. A partir de 2023, a empresa registrou aproximadamente 10.000 contratos de remessa ativos em vários setores.

Setor da indústria	Número de contratos	Receita anual estimada
Agricultura	3,200	US $ 2,4 bilhões
Automotivo	1,500	US $ 1,8 bilhão
Químico	2,300	US $ 2,1 bilhões
Energia	1,700	US $ 1,6 bilhão

Atendimento ao cliente dedicado e gerenciamento de contas

A Union Pacific opera uma infraestrutura abrangente de suporte ao cliente, com 450 gerentes de contas dedicados atendendo aos principais clientes.

• Centros de suporte ao cliente 24/7
• Equipes especializadas de contas específicas do setor
• Canais de comunicação direta com a gerência sênior

Plataformas de rastreamento e comunicação digitais

A plataforma digital da empresa lida com aproximadamente 2,5 milhões de solicitações de rastreamento de remessa mensalmente, com uma taxa de precisão de informações em tempo real de 99,2%.

Métrica da plataforma digital	Desempenho
Pedidos de rastreamento mensal	2,5 milhões
Tempo de atividade da plataforma	99.8%
Usuários de aplicativos móveis	185,000

Soluções de transporte personalizadas

A Union Pacific fornece soluções de logística personalizadas para 87% de seus 500 principais clientes corporativos, com personalização de otimização de rota, equipamentos especializados e serviços integrados da cadeia de suprimentos.

Mecanismos de feedback de melhoria operacional contínua

A empresa realiza pesquisas trimestrais de satisfação do cliente, com uma taxa de resposta de 62% e implementa aproximadamente 178 melhorias anúncios, sugestionadas ao cliente.

Mecanismo de feedback	Desempenho anual
Pesquisas de clientes realizadas	4
Taxa de resposta da pesquisa	62%
Melhorias implementadas	178

Union Pacific Corporation (UNP) - Modelo de Negócios: Canais

Equipe de vendas diretas

A Union Pacific mantém uma força de vendas dedicada de 1.850 representantes comerciais a partir de 2023. A equipe gerencia o relacionamento com os clientes em vários segmentos do setor, incluindo:

• Agricultura
• Automotivo
• Químico
• Carvão
• Produtos industriais

Plataforma de envio e logística online

Métrica da plataforma	2023 dados
Volume de transação digital	US $ 42,3 bilhões
Reservas de remessa on -line	87% do frete total
Usuários da plataforma	4.200 clientes corporativos

Feiras e conferências do setor

A Union Pacific participa de aproximadamente 35 conferências do setor anualmente, direcionando os executivos de logística, transporte e cadeia de suprimentos.

Portais de clientes digitais

Recurso do portal	Capacidade
Rastreamento de remessa em tempo real	99,6% de precisão
Usuários do portal de clientes	2.800 contas corporativas registradas
Interações digitais anuais	1,2 milhão

Redes de corretagem de frete

A Union Pacific colabora com 1.200 provedores de logística de terceiros e corretores de carga, representando 22% do volume total de frete em 2023.

Union Pacific Corporation (UNP) - Modelo de negócios: segmentos de clientes

Produtores e distribuidores agrícolas

A Union Pacific transportou 230.000 cargas de produtos agrícolas em 2022. As principais commodities agrícolas incluem:

• Grãos: 154.000 cargas de cargas
• Fertilizantes: 42.000 cargas
• Produtos alimentares: 34.000 cargas de cargas

Receita do segmento agrícola	2022 Valor
Receita Agrícola Total	US $ 5,8 bilhões
Transporte de grãos	US $ 3,2 bilhões
Transporte de fertilizantes	US $ 1,1 bilhão

Empresas de manufatura

A Union Pacific atendeu 10.500 clientes de manufatura em 2022.

• Peças automotivas: 45.000 cargas de cargas
• Materiais industriais: 89.000 cargas de cargas
• Produtos químicos: 72.000 cargas de cargas

Receita do segmento de fabricação	2022 Valor
Transporte total de fabricação	US $ 6,3 bilhões
Segmento automotivo	US $ 1,7 bilhão
Materiais industriais	US $ 2,9 bilhões

Indústria automotiva

A Union Pacific transportou 45.000 cargas de cargas relacionadas a automóveis em 2022.

• Veículos acabados: 22.000 cargas de carros
• Peças automotivas: 23.000 cargas de cargas

Setor de energia e recursos naturais

A Union Pacific transportou 220.000 cargas de cargas relacionadas à energia em 2022.

Quebra de segmento de energia	2022 cargas de cargas	Receita
Carvão	130,000	US $ 3,6 bilhões
Petróleo bruto	35,000	US $ 1,2 bilhão
Materiais de energia renovável	55,000	US $ 1,5 bilhão

Empresas de varejo e bens de consumo

A Union Pacific transportou 65.000 cargas relacionadas a bens de consumo em 2022.

Segmento de bens de consumo	2022 cargas de cargas	Receita
Bens de consumo embalados	38,000	US $ 2,1 bilhões
Recipientes intermodais	27,000	US $ 1,8 bilhão

Union Pacific Corporation (UNP) - Modelo de negócios: Estrutura de custos

Despesas de manutenção de combustível e locomotiva

Em 2023, a Union Pacific gastou US $ 1,76 bilhão em despesas com combustíveis a diesel. Os custos de manutenção da locomotiva foram de aproximadamente US $ 412 milhões no mesmo ano fiscal.

Categoria de despesa	Valor (2023)
Despesas de combustível a diesel	US $ 1,76 bilhão
Manutenção da locomotiva	US $ 412 milhões

Compensação de trabalho e força de trabalho

As despesas totais de mão -de -obra da Union Pacific em 2023 foram de US $ 6,3 bilhões, cobrindo:

• Salários para aproximadamente 38.200 funcionários
• Pacotes de benefícios e compensação
• Programas de treinamento e desenvolvimento

Infraestrutura e manutenção de rede

As despesas de capital para manutenção de infraestrutura em 2023 totalizaram US $ 2,9 bilhões, incluindo atualizações de faixas, reparos em pontes e expansão da rede.

Categoria de investimento em infraestrutura	Valor (2023)
Manutenção da pista	US $ 1,2 bilhão
Reparos de ponte e túnel	US $ 510 milhões
Expansão de rede	US $ 1,19 bilhão

Investimentos de tecnologia e plataforma digital

A Union Pacific investiu US $ 287 milhões em tecnologia e infraestrutura digital em 2023, com foco em:

• Sistemas de rastreamento automatizados
• Tecnologias de manutenção preditiva
• Aprimoramentos de segurança cibernética

Programas de conformidade e segurança regulatórios

Os gastos com segurança e conformidade atingiram US $ 425 milhões em 2023, cobrindo:

• Programas de treinamento em segurança
• Monitoramento da conformidade regulatória
• Atualizações de segurança do equipamento

Categoria de despesa de conformidade	Valor (2023)
Treinamento de segurança	US $ 158 milhões
Monitoramento regulatório	US $ 112 milhões
Atualizações de equipamentos de segurança	US $ 155 milhões

Union Pacific Corporation (UNP) - Modelo de negócios: fluxos de receita

Serviços de transporte de frete

A Union Pacific Corporation gerou US $ 6,57 bilhões em receita de frete no quarto trimestre 2023. Os principais segmentos de frete da empresa incluem:

Segmento de frete	Receita (2023)
Produtos agrícolas	US $ 1,42 bilhão
Produtos industriais	US $ 1,89 bilhão
Premium	US $ 1,65 bilhão
Carvão	US $ 1,21 bilhão

Soluções de envio intermodal

A receita de transporte intermodal da Union Pacific em 2023 foi de US $ 5,23 bilhões, representando 22,7% da receita total da empresa.

• Receita de transporte de contêineres: US $ 3,14 bilhões
• Receita de envio do trailer: US $ 2,09 bilhões

Taxas de gerenciamento de logística e cadeia de suprimentos

As taxas de serviço de logística em 2023 totalizaram US $ 612 milhões, com as principais ofertas de serviços, incluindo:

• Serviços de consolidação de frete
• Gerenciamento de armazenamento
• Otimização de transporte

Leasing e aluguel de equipamentos

Receita de aluguel e leasing de equipamentos para 2023 foi de US $ 287 milhões, divididos da seguinte forma:

Tipo de equipamento	Receita de aluguel
Locomotiva Leasing	US $ 193 milhões
Aluguel de vagões	US $ 94 milhões

Serviços de transporte de valor agregado

Serviços adicionais de valor agregado geraram US $ 426 milhões em receita durante 2023, incluindo:

• Serviços de rastreamento e monitoramento
• Manuseio de carga especializado
• Soluções de logística personalizadas

Union Pacific Corporation (UNP) - Canvas Business Model: Value Propositions

You're looking at the core promises Union Pacific Corporation makes to its customers as of late 2025. These aren't just nice-to-haves; they are the hard numbers backing up why shippers choose rail over other options, especially as the Norfolk Southern merger moves through regulatory channels.

Environmental Leadership and Efficiency

For long-haul movements, rail remains the most fuel-efficient, sustainable mode available. Rail transport lowers greenhouse gas (GHG) emissions by up to 75% compared to trucks. Union Pacific is actively investing to push this advantage further. The company is fostering the U.S. biofuel market, aiming for 5-7% utilization of biofuels in its locomotives during 2025. Also, the fleet modernization program is set to upgrade another 240 locomotives during 2025 and 2026 to boost reliability and fuel efficiency.

Service Reliability and Velocity

Service consistency is a major focus, and the operational data from the third quarter of 2025 shows real progress. We've seen improvements in how fast cars move across the network, which directly translates to lower inventory costs for you. Honestly, these numbers show the team is executing on service excellence.

Here's a quick look at the key operational metrics from Q3 2025:

Metric	Value	Context/Comparison
Freight Car Velocity (Q3 2025)	226 daily miles per car	An 8% improvement year-over-year
Average Terminal Dwell (Q3 2025)	20.4 hours	A 9% improvement year-over-year
Locomotive Productivity (Q3 2025)	140 gross ton-miles (GTMs) per horsepower day	A 4% improvement year-over-year
Workforce Productivity (Q3 2025)	1,165 car miles per employee	A 6% improvement year-over-year
Average Train Length (Q3 2025)	9,801 feet	A 2% increase

The company also reported a record monthly performance in September 2025, exceeding 230 miles per day.

Cost Advantage Over Trucking

For bulk and industrial shipments, rail offers a significant cost advantage over over-the-road trucking, which was mired in a freight recession in Q2 2025. Union Pacific's efficiency, measured by the operating ratio (OR), demonstrates this cost control. The reported Q3 2025 Operating Ratio was 59.2%, with an adjusted OR of 58.5%, an improvement of 180 basis points from the prior year. Furthermore, Union Pacific led the industry in Return on Invested Capital (ROIC) for Q2 2025 at 14.3%.

Strategic Network Expansion

The proposed merger with Norfolk Southern Corporation presents the potential for a truly transformative value proposition: single-line service across a transcontinental network. This move, if approved by regulators, would create "America's first transcontinental railroad," linking ports from the Atlantic to the Pacific. To focus capital on this regulatory process, Union Pacific paused share repurchases, though it did proceed with a 3% quarterly dividend increase.

Digital Visibility and Management

You get real-time visibility and simplified management through significant technology investments. This focus on a customer-centric digital experience is key to making those long-haul shipments feel as manageable as shorter ones. If onboarding takes 14+ days, churn risk rises, so speed here matters.

Key digital tools and adoption rates as of late 2025 include:

• The launch of the redesigned customer portal, My Portal, which organizes tools into Plan, Ship, and Pay categories.
• The updated portal was available for Manifest and Bulk customers in August 2025, with rollout to Intermodal and Auto customers expected in November 2025.
• 65 available Application Programming Interfaces (APIs) for functions like shipment tracking and invoices.
• Approximately 90% of the container fleet has GPS installed for end-to-end visibility.
• 100 customers are actively using the APIs, out of more than 300 that have signed up.
• A plan to equip 1,500 railcars with RailPulse technology by year-end 2025 for real-time load status.

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Relationships

You're looking at how Union Pacific Corporation (UNP) manages its relationships with the shippers who rely on its network, which is critical since service performance directly impacts their bottom line. Honestly, for a railroad this size, it's a mix of high-touch personal service and scalable digital self-service.

Dedicated account management for large, contract-based shippers.

For your biggest customers, UNP assigns dedicated account managers. This isn't just a sales role; it's about deep integration into their supply chain planning. While specific contract values aren't public, we know these relationships drive significant, stable volume. For instance, the Bulk segment, which includes grain and coal, generated 32% of freight revenues in 2024. Furthermore, UNP is actively working to secure volume, such as expecting to partially offset the long-term coal revenue decline in 2025 under a new contract with the electric utility Lower Colorado River Authority of Texas.

Self-service digital tools via the My Portal for tracking and billing.

The move toward digital self-service is clear with the rollout of the redesigned customer portal, My Portal. As of late 2025, this portal is available for Manifest and Bulk customers, with the rollout planned for Intermodal and Auto customers in November 2025. This tool groups critical functions into three intuitive categories: Plan, Ship, and Pay, helping customers do business more efficiently.

Long-term, high-volume contracts with major industrial customers.

The Industrial segment is responsible for the largest portion of revenues, bringing in $6.488 billion year-to-date (YTD). These relationships are often cemented through long-term agreements. The focus is on securing core pricing gains, which were accretive to the operating ratio in Q3 2025. Year-to-date intermodal volumes were up 4% as of the latest reports, driven by strong domestic growth.

Proactive communication on service exceptions and network fluidity.

The commitment to better communication is evident in the service metrics that track fluidity. For example, Manifest Service Performance Index (SPI) reached a record 98% in December 2024, and Intermodal SPI ended that month at 97%. These indices measure performance against a historical benchmark, showing a focus on continuous improvement for customers. For Q2 2025, freight car velocity improved 10% to 221 daily miles per car. The company is also using advanced analytics, with plans to expose exception closure times to customers.

Customer-centric service improvements driving the 58.5% adjusted operating ratio.

Service improvements are directly tied to financial performance. Union Pacific Corporation achieved an adjusted operating ratio of 58.5% in the third quarter of 2025, an improvement of 180 basis points year-over-year. This focus on operational excellence is what drives that number down. Here's a look at some of the key operational metrics supporting this efficiency as of mid-to-late 2025:

Metric	Q2 2025 Value	Year-over-Year Change
Adjusted Operating Ratio	58.1%	Improved by 230 basis points
Freight Car Velocity	221 daily miles per car	10% improvement
Average Maximum Train Length	9,689 feet	2% increase
Workforce Productivity	1,124 car miles per employee	Improved 9%

These operational gains help Union Pacific Corporation meet its commitment to leading the industry in service, as stated by the Chief Executive Officer in July 2025.

You should definitely review the rollout schedule for My Portal for your specific segment to ensure you're ready to use the new self-service features by November 2025. Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Channels

You're looking at how Union Pacific Corporation (UNP) gets its value proposition-safe, reliable, efficient rail service-into the hands of its customers as of late 2025. The channels are a mix of heavy physical assets and increasingly sophisticated digital tools.

Physical rail network: direct rail access to customer facilities and ports.

The core channel remains the physical track. Union Pacific Corporation operates across 23 western states. This extensive footprint allows for direct rail access to many major industrial centers and key Pacific ports. Operational efficiency, a key driver of the adjusted operating ratio of 58.5% in the third quarter of 2025, directly impacts the reliability of this physical channel.

Key operational metrics showing the throughput of this physical channel for the third quarter of 2025 include:

Metric	Value (Q3 2025)	Change vs. Prior Year
Freight Car Velocity	226 daily miles per car	8% improvement
Average Train Length	9,801 feet	2% increase
Average Terminal Dwell	20.4 hours	9% improvement
Workforce Productivity	1,165 car miles per employee	6% improvement

Intermodal terminals and ramps across the western U.S.

Terminals are critical connection points for the intermodal segment, which saw year-to-date volumes up 4% through Q3 2025. Union Pacific Corporation has been actively investing in these facilities to improve truck turn times, which is a direct measure of channel effectiveness for intermodal customers. The new Kansas City Intermodal Terminal (KCIT) began operations in July 2025, adding capacity to this channel.

Technology integration at these ramps is a major focus for channel efficiency:

• 93% of truck drivers serving UP terminals now use the UPGo mobile app.
• Ingating speed is 65% faster due to the app and Precision Gating Technology (PGT).
• Gate exceptions are reduced by 45% through PGT implementation.
• GPS tracking is completed on approximately 90% of the container fleet, enhancing visibility within the terminal channel.
• 1,500 railcars are slated to be equipped with the RailPulse digital platform by year-end 2025.

Secure customer portal, My Portal, for all transaction and data needs.

The digital channel is evolving rapidly. Union Pacific Corporation rolled out the next phase of its redesigned customer portal, My Portal, in August 2025, organizing tools into Plan, Ship, and Pay categories. This is the primary self-service channel for data access and transactions.

The rollout status as of late 2025 shows segmentation:

• The updated portal is currently available for Manifest and Bulk customers.
• Rollout to Intermodal and Auto customers is scheduled for November 2025.

Beyond the portal, direct system integration via APIs serves as a high-level digital channel. Union Pacific Corporation has 65 available APIs covering invoices, shipment tracking, and car orders, with 100 customers actively using them.

Direct sales team and customer support centers.

While specific headcount for the direct sales team isn't public, the digital tools are designed to support them and automate routine interactions. The focus on operational improvements, such as the Q3 2025 adjusted operating ratio of 58.5% and strong core pricing gains, is a key part of the value proposition delivered through these direct channels. The company's executive team, including Kenny Rocker, EVP - Marketing & Sales, continues to address customers directly at industry conferences.

Interline gateways connecting to eastern and Mexican railroads.

Union Pacific Corporation relies on interline gateways to provide transcontinental service. The pending merger with Norfolk Southern, approved by shareholders on November 14, 2025, is set to fundamentally reshape this channel, aiming to create the first transcontinental railroad. The pro-forma combined company is estimated to have revenues of approximately $36 billion and EBITDA of approximately $18 billion. For Mexican traffic, service points like Calexico and El Paso serve as key border gateways, connecting to the Mexican rail network.

For example, in September 2025, an announcement confirmed offering service via steel wheel through Chicago connecting LATC, CA to Worcester, MA, demonstrating an active interline channel management strategy.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Union Pacific Corporation as of late 2025, grounded in the latest reported financials. These segments drive the freight revenue, which accounted for 95% of the top line in the second quarter of 2025. Total operating revenue for Union Pacific Corporation in Q2 2025 was $6.154 billion.

The customer base is primarily segmented by the type of commodity moved, which translates directly into their freight revenue streams. Here's how the major freight categories stacked up based on Q2 2025 revenue figures:

Segment	Q2 2025 Revenue (Approximate)	Q3 2025 Revenue Trend (YoY)
Industrial	$2.2 billion	Increased 3%
Bulk	$1.9 billion	Increased 7%
Premium	$1.73 billion	Decreased 2%

The Industrial segment, which includes chemicals, plastics, and metals, brought in $2.2 billion in revenue for Q2 2025. By the third quarter, this segment saw its revenue increase by 3%. This growth was fueled by wins in petrochemicals, construction, and metal shipments, though energy and specialized markets volume softened. Union Pacific Corporation provides transportation services for these goods to roughly 10,000 customers.

The Bulk segment, covering commodities like grain, coal, and fertilizers, generated $1.9 billion in revenue in Q2 2025. This segment showed strong momentum, with Q3 2025 revenue growing 7%. Specifically, Coal & renewables revenue was up 16% in Q3 2025, and Grain & grain products revenue increased 6%.

The Premium segment focuses on finished goods and intermodal traffic. In Q2 2025, this segment accounted for $1.73 billion in revenue. However, the third quarter showed a 2% revenue decrease, driven by a 3% decline in Intermodal revenue. Automotive shipments, a key part of this segment, decreased year-to-date in 2025 due to production uncertainty.

Union Pacific Corporation serves other critical partners within the transportation ecosystem as well. These include:

• Short Line Railroads: Regional carriers connecting to the main network.
• Large-scale manufacturers and retailers.
• Specific customers mentioned in service offerings include grain processors and animal feeders.
• Automakers like General Motors and Toyota North America are major customers within the Premium segment.

Business volumes, measured by total revenue carloads, increased 4% year-over-year in Q2 2025. Freight revenue, excluding the fuel surcharge, grew 6% in Q2 2025.

Union Pacific Corporation (UNP) - Canvas Business Model: Cost Structure

You're looking at the major drains on Union Pacific Corporation's cash flow, which, like any Class I railroad, are dominated by the sheer scale of the physical network. The cost structure is heavily weighted toward fixed assets and continuous upkeep. Honestly, maintaining that massive rail infrastructure across 23 western states is the foundation of their biggest fixed costs.

Significant operating expenses (OpEx) drive the day-to-day. For the third quarter of 2025, Union Pacific Corporation reported total operating expenses of $3.7 billion. Within that, compensation and benefits actually decreased by 1% in Q3 2025, which management attributed to 4% lower workforce levels and record productivity offsetting wage inflation. Fuel expense grew by 1% year-over-year in Q3 2025.

Capital expenditures are a huge, recurring cost, essential for network maintenance and modernization. Union Pacific Corporation reaffirmed its capital plan of $3.4 billion for the full year 2025. This spending is crucial because, as you know, running 21st-century logistics on 19th-century analog infrastructure creates an expensive problem.

Here's the quick math on how that $3.4 billion CapEx was planned to be allocated for 2025:

Cost Category	Planned Amount (2025)
Total Capital Plan	$3.4 billion
Infrastructure Modernization/Replacement (Rail, Ties, Ballasts)	$1.9 billion
Locomotives and Equipment	$600 million
Technology Investments	$300 million

Costs associated with safety and casualty management are non-negotiable, though they fluctuate. In Q3 2025, the company noted that lower casualty costs helped offset higher state and local taxes within the other expense line item. To be fair, track infrastructure failures are cited as a leading cause of unplanned outages, responsible for about 52 percent of derailments, which compounds costs through delays and emergency deployment.

Finally, you have the one-time, non-operating costs related to strategic moves. Merger-related costs, specifically associated with the proposed acquisition of Norfolk Southern Corporation, totaled $41 million in the third quarter of 2025. Due to focusing resources on that merger, share repurchases were paused for the quarter.

• Reported Operating Ratio (Q3 2025): 59.2%
• Adjusted Operating Ratio (Q3 2025): 58.5%
• Freight Car Velocity (Q3 2025): 226 daily miles per car
• Average Terminal Dwell (Q3 2025): 20.4 hours

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Union Pacific Corporation brings in cash. For a railroad this size, it's almost entirely about moving stuff from point A to point B, but the details of what they move matter a lot for revenue stability.

Freight revenue from the movement of goods, accounting for over 95% of the top line. Based on the full fiscal year 2024 figures, the combination of core freight segments plus accessorial charges-which are directly tied to freight movement-represented approximately 96.35% of the total operating revenue of $24.25 billion for that year. The most recent available total revenue, for the twelve months ending September 30, 2025, was $24.546 billion.

The breakdown of revenue streams is best seen through the segment reporting, which clearly shows the primary revenue drivers. For instance, in the first quarter of 2025, total operating revenue was $6.0 billion, with freight revenue excluding the fuel surcharge growing by 4%.

Here is the revenue breakdown by segment, using the detailed figures from fiscal year 2024:

Revenue Stream Category	FY 2024 Revenue Amount	Approximate Percentage of Total FY 2024 Revenue
Industrial Freight Revenue	$8.44 B	34.8%
Bulk Freight Revenue	$7.21 B	29.72%
Premium Freight Revenue	$7.16 B	29.54%
Other Subsidiary Revenues	$788.00 M	3.25%
Ancillary Revenues (Accessorial)	$554.00 M	2.28%
Other Miscellaneous Product and Service Revenues	$97.00 M	0.4%

Bulk freight revenue from commodities like grain and coal. This segment is foundational, historically making up a significant portion of the total freight revenue. In fiscal year 2024, Bulk shipments generated 32% of the company's total freight revenues. This includes commodities such as grain and grain products, fertilizer, food and refrigerated goods, and coal and renewables.

Industrial freight revenue from chemicals, metals, and forest products. The Industrial segment was the largest revenue generator in fiscal year 2024, bringing in $8.44 billion. Shipments here cover a diverse set of goods, including lumber, paper commodities, raw steel, finished pipe, stone, drilling fluid, and soda ash.

Premium freight revenue from intermodal and automotive shipments. For fiscal year 2024, Premium shipments accounted for 31% of total freight revenues. This stream is composed of finished automobiles, automotive parts, and merchandise moving in intermodal containers, both domestic and international. International intermodal volumes saw a 26% increase in the fourth quarter of 2024, driven by import demand.

Ancillary revenues from fuel surcharges, demurrage, and accessorial charges. These charges are critical, though they can fluctuate based on external factors like fuel prices. Accessorial Revenues in fiscal year 2024 totaled $554.00 million. You saw the impact of fuel costs in the second quarter of 2025, where operating revenue of $6.2 billion was partially offset by reduced fuel surcharge revenue. For example, the January 2025 Monthly Intermodal Fuel Surcharge was set at 29.5%. In the third quarter of 2025, the fuel surcharge component alone was $602 million, representing a 5% decline year-over-year.

• In Q3 2025, freight revenue excluding the fuel surcharge was $5.3 billion.
• The operating ratio for the full year 2024 was 59.9%, improving to 58.7% in the fourth quarter of 2024.
• For Q1 2025, the operating ratio was 60.7%, flat compared to 2024, with lower fuel prices creating a 90 basis point headwind.
• The company reported full year 2024 net income of $6.7 billion.
• Diluted Earnings Per Share (EPS) for full year 2024 was $11.09.

Finance: draft 13-week cash view by Friday.