Union Pacific Corporation (UNP): Business Model Canvas

Tauchen Sie ein in die komplexe Welt der Union Pacific Corporation (UNP), einem Transportgiganten, der die Landschaft der Frachtlogistik im Westen der USA verändert. Dieses dynamische Eisenbahnkraftwerk orchestriert eine komplexe Symphonie von Transportdienstleistungen und nutzt dabei ein ausgedehntes Netzwerk, das Industrien verbindet, wichtige Ressourcen bewegt und die wirtschaftliche Effizienz steigert. Durch die meisterhafte Kombination fortschrittlicher Technologie, strategischer Partnerschaften und umfassender Logistiklösungen hat Union Pacific ein robustes Geschäftsmodell geschaffen, das weit über den traditionellen Schienentransport hinausgeht und Mehrwert für verschiedene Kundensegmente und Interessengruppen schafft.

Union Pacific Corporation (UNP) – Geschäftsmodell: Wichtige Partnerschaften

Große Gütertransport- und Logistikunternehmen

Union Pacific unterhält strategische Partnerschaften mit mehreren wichtigen Logistik- und Transportunternehmen:

Partnerunternehmen	Partnerschaftstyp	Jährlicher Kooperationswert
BNSF-Eisenbahn	Interline-Frachtbörse	375 Millionen Dollar
Kansas City Süd	Grenzüberschreitender Transport	250 Millionen Dollar
J.B. Hunt Transport Services	Intermodale Logistik	500 Millionen Dollar

Hersteller von Eisenbahnausrüstung

Union Pacific arbeitet mit führenden Geräteherstellern zusammen:

• Allgemeine elektrische Transportmittel
• Wabtec Corporation
• Caterpillar Inc.

Hersteller	Gerätetyp	Jährlicher Beschaffungswert
Allgemeine elektrische Transportmittel	Lokomotiven	425 Millionen Dollar
Wabtec Corporation	Schienenkomponenten	185 Millionen Dollar

Technologie- und Softwareanbieter

Union Pacific investiert in fortschrittliche Technologiepartnerschaften:

• Cisco-Systeme
• Microsoft Corporation
• IBM

Technologiepartner	Technologiefokus	Jährliche Investition
Cisco-Systeme	Netzwerkinfrastruktur	75 Millionen Dollar
Microsoft Corporation	Cloud-Computing	65 Millionen Dollar

Partner der landwirtschaftlichen und industriellen Lieferkette

Wichtige landwirtschaftliche und industrielle Kooperationen:

• Cargill Inc.
• Archer Daniels Midland Company
• Dow Chemical Company

Partner	Industriesektor	Jährliches Transportaufkommen
Cargill Inc.	Agrarrohstoffe	12,5 Millionen Tonnen
Archer Daniels Midland	Lebensmittelverarbeitung	9,3 Millionen Tonnen

Staatliche Verkehrsaufsichtsbehörden

Einhaltung gesetzlicher Vorschriften und Kooperationspartner:

• Bundesbahnverwaltung
• Landtransportbehörde
• Verkehrsministerium

Agentur	Regulierungsschwerpunkt	Compliance-Investition
Bundesbahnverwaltung	Sicherheitsvorschriften	45 Millionen Dollar
Landtransportbehörde	Marktaufsicht	22 Millionen Dollar

Union Pacific Corporation (UNP) – Geschäftsmodell: Hauptaktivitäten

Langstrecken-Gütertransportdienste

Union Pacific betreibt eine 32.075 Meilen langes Schienennetz in 23 Bundesstaaten in den westlichen zwei Dritteln der Vereinigten Staaten. Im Jahr 2022 transportierte das Unternehmen:

Frachtkategorie	Volumen (in Tausend Wagenladungen)
Agrarprodukte	2,342
Automobil	1,167
Chemisch	2,033
Kohle	1,890
Industrieprodukte	2,456
Intermodal	3,412

Wartung und Optimierung des Schienennetzes

Jährliche Infrastrukturinvestitionen im Jahr 2022 erreicht 2,9 Milliarden US-Dollar, mit Schwerpunkten wie:

• Verfolgen Sie die Erneuerung der Infrastruktur
• Brückenverstärkung
• Modernisierung des Signalsystems
• Verbesserungen an Werften und Terminals

Logistik und Supply Chain Management

Union Pacific verwaltet ein komplexes Logistiknetzwerk mit:

• 7.600 Lokomotiven im aktiven Dienst
• 54.400 Güterwagen
• Möglichkeiten des intermodalen Containerumschlags
• Fortschrittliche Routing- und Tracking-Technologien

Investitionen in Schienenfahrzeuge und Infrastruktur

Aufschlüsselung der Investitionen für 2022:

Anlagekategorie	Betrag (in Millionen US-Dollar)
Verfolgen Sie die Infrastruktur	1,650
Anschaffung einer Lokomotive	550
Ersatz von Güterwagen	400
Technologiesysteme	300

Verbesserungen der Sicherheit und betrieblichen Effizienz

Sicherheitskennzahlen für 2022:

• Zugunfallrate: 1,75 pro Million Zugmeilen
• Implementierung fortschrittlicher Predictive-Maintenance-Technologien
• Kontinuierliche Schulungsprogramme zur Sicherheit der Mitarbeiter
• Echtzeit-Leistungsüberwachungssysteme

Union Pacific Corporation (UNP) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Schienennetz

Union Pacific betreibt rund 32.100 Streckenmeilen durch 23 Bundesstaaten in den westlichen zwei Dritteln der Vereinigten Staaten. Das Netzwerk umfasst wichtige Verkehrskorridore, die große Ballungsräume und wichtige Wirtschaftsregionen verbinden.

Netzwerkmetrik	Menge
Gesamtstreckenmeilen	32,100
Abgedeckte Staaten	23
Verfolgen Sie den Besitz	Hauptsächlich eigene Infrastruktur

Vielfältige Gütertransportflotte

Union Pacific unterhält eine umfangreiche Lokomotiven- und Triebwagenflotte für einen effizienten Gütertransport.

Flottenkomponente	Menge
Lokomotiven	8,300
Güterwagen	47,800

Fortschrittliche Tracking- und Logistiktechnologie

• Precision Scheduled Railroading (PSR)-Technologie
• Echtzeit-Sendungsverfolgungssysteme
• Fortschrittliche Predictive-Maintenance-Plattformen
• KI-gestützte Tools zur Logistikoptimierung

Qualifizierte Arbeitskräfte

Union Pacific beschäftigt rund 38.000 Mitarbeiter in verschiedenen operativen Funktionen.

Personalkategorie	Anzahl der Mitarbeiter
Gesamtzahl der Mitarbeiter	38,000
Durchschnittliche Betriebszugehörigkeit der Mitarbeiter	15 Jahre

Strategische Eisenbahninfrastruktur

Union Pacific besitzt beträchtliche Land- und Infrastrukturanlagen, die für seinen Betrieb von entscheidender Bedeutung sind.

Infrastrukturanlage	Wert/Menge
Gesamter Landbesitz	Ungefähr 31.700 Meilen
Intermodale Einrichtungen	23 große Einrichtungen
Wartungshöfe	17 primäre Wartungseinrichtungen

Union Pacific Corporation (UNP) – Geschäftsmodell: Wertversprechen

Effizienter und zuverlässiger Güterferntransport

Union Pacific betreibt 32.313 Streckenmeilen durch 23 Bundesstaaten in den westlichen zwei Dritteln der Vereinigten Staaten. Im Jahr 2022 transportierte das Unternehmen 2,1 Millionen Wagenladungen Fracht und deckte damit einen Umsatz von rund 461 Milliarden Tonnenmeilen ab.

Metrisch	Leistung 2022
Gesamtstreckenmeilen	32,313
Gesamtzahl der Wagenladungen	2,1 Millionen
Einnahmen Tonnen-Meilen	461 Milliarden

Kostengünstige Versandlösungen für mehrere Branchen

Union Pacific bedient verschiedene Branchen mit gezielten Versandlösungen:

• Agrarprodukte: 34 % des Gesamtumsatzes
• Industrieprodukte: 26 % des Gesamtumsatzes
• Automotive: 12 % des Gesamtumsatzes
• Chemie: 11 % des Gesamtumsatzes
• Intermodal: 17 % des Gesamtumsatzes

Umweltfreundliche Transportalternative

Umweltleistung	Daten für 2022
Kraftstoffeffizienz (Tonnenmeilen pro Gallone)	470
Reduzierung von Treibhausgasen	19,2 Millionen Tonnen

Integrierte Logistik- und Supply-Chain-Dienstleistungen

Union Pacific bietet umfassende Logistiklösungen mit 6,6 Milliarden US-Dollar wurden in Infrastruktur- und Netzwerkverbesserungen investiert im Jahr 2022.

Konsistente und vorhersehbare Lieferleistung

Leistungsmetrik	Ergebnis 2022
Pünktliche Lieferrate	95.2%
Durchschnittliche Zuggeschwindigkeit	25,4 Meilen pro Stunde

Union Pacific Corporation (UNP) – Geschäftsmodell: Kundenbeziehungen

Langfristige Vertragsvereinbarungen mit großen Verladern

Union Pacific unterhält strategische langfristige Verträge mit wichtigen Industriekunden. Im Jahr 2023 meldete das Unternehmen etwa 10.000 aktive Schifffahrtsverträge in mehreren Sektoren.

Industriesektor	Anzahl der Verträge	Geschätzter Jahresumsatz
Landwirtschaft	3,200	2,4 Milliarden US-Dollar
Automobil	1,500	1,8 Milliarden US-Dollar
Chemisch	2,300	2,1 Milliarden US-Dollar
Energie	1,700	1,6 Milliarden US-Dollar

Dedizierter Kundenservice und Kontoverwaltung

Union Pacific betreibt eine umfassende Kundensupport-Infrastruktur mit 450 engagierten Kundenbetreuern, die Großkunden betreuen.

• 24/7-Kundendienstzentren
• Spezialisierte branchenspezifische Account-Teams
• Direkte Kommunikationskanäle mit der Geschäftsleitung

Digitale Tracking- und Kommunikationsplattformen

Die digitale Plattform des Unternehmens bearbeitet monatlich etwa 2,5 Millionen Sendungsverfolgungsanfragen mit einer Echtzeit-Informationsgenauigkeitsrate von 99,2 %.

Digitale Plattformmetrik	Leistung
Monatliche Tracking-Anfragen	2,5 Millionen
Plattformverfügbarkeit	99.8%
Benutzer mobiler Apps	185,000

Maßgeschneiderte Transportlösungen

Union Pacific bietet maßgeschneiderte Logistiklösungen für 87 % seiner 500 größten Unternehmenskunden, mit kundenspezifischen Anpassungen, die Routenoptimierung, Spezialausrüstung und integrierte Lieferkettendienste umfassen.

Kontinuierliche Feedback-Mechanismen zur betrieblichen Verbesserung

Das Unternehmen führt vierteljährlich Kundenzufriedenheitsumfragen mit einer Rücklaufquote von 62 % durch und implementiert jährlich etwa 178 von Kunden vorgeschlagene Verbesserungen.

Feedback-Mechanismus	Jährliche Leistung
Kundenbefragungen durchgeführt	4
Antwortrate der Umfrage	62%
Verbesserungen umgesetzt	178

Union Pacific Corporation (UNP) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Union Pacific verfügt ab 2023 über ein engagiertes Vertriebsteam von 1.850 Handelsvertretern. Das Team verwaltet Kundenbeziehungen in mehreren Branchensegmenten, darunter:

• Landwirtschaft
• Automobil
• Chemisch
• Kohle
• Industrieprodukte

Online-Versand- und Logistikplattform

Plattformmetrik	Daten für 2023
Digitales Transaktionsvolumen	42,3 Milliarden US-Dollar
Online-Versandbuchungen	87 % der Gesamtfracht
Plattformbenutzer	4.200 Firmenkunden

Branchenmessen und Konferenzen

Union Pacific nimmt jährlich an etwa 35 Branchenkonferenzen teil, die sich an Führungskräfte aus den Bereichen Logistik, Transport und Lieferkette richten.

Digitale Kundenportale

Portalfunktion	Fähigkeit
Sendungsverfolgung in Echtzeit	99,6 % Genauigkeit
Benutzer des Kundenportals	2.800 registrierte Firmenkonten
Jährliche digitale Interaktionen	1,2 Millionen

Frachtvermittlungsnetzwerke

Union Pacific arbeitet mit 1.200 externen Logistikdienstleistern und Frachtmaklern zusammen, was im Jahr 2023 22 % des gesamten Frachtvolumens ausmacht.

Union Pacific Corporation (UNP) – Geschäftsmodell: Kundensegmente

Agrarproduzenten und -händler

Union Pacific transportierte im Jahr 2022 230.000 Wagenladungen landwirtschaftlicher Produkte. Zu den wichtigsten Agrargütern gehören:

• Getreide: 154.000 Wagenladungen
• Düngemittel: 42.000 Wagenladungen
• Nahrungsmittel: 34.000 Wagenladungen

Umsatz des Agrarsegments	Wert 2022
Gesamte landwirtschaftliche Einnahmen	5,8 Milliarden US-Dollar
Getreidetransport	3,2 Milliarden US-Dollar
Transport von Düngemitteln	1,1 Milliarden US-Dollar

Fertigungsunternehmen

Union Pacific belieferte im Jahr 2022 10.500 Fertigungskunden.

• Automobilteile: 45.000 Wagenladungen
• Industriematerialien: 89.000 Wagenladungen
• Chemische Produkte: 72.000 Wagenladungen

Umsatz des Fertigungssegments	Wert 2022
Gesamter Produktionstransport	6,3 Milliarden US-Dollar
Automotive-Segment	1,7 Milliarden US-Dollar
Industriematerialien	2,9 Milliarden US-Dollar

Automobilindustrie

Union Pacific transportierte im Jahr 2022 45.000 automobilbezogene Wagenladungen.

• Fertige Fahrzeuge: 22.000 Wagenladungen
• Automobilteile: 23.000 Wagenladungen

Sektor Energie und natürliche Ressourcen

Union Pacific transportierte im Jahr 2022 220.000 energierelevante Wagenladungen.

Aufschlüsselung des Energiesegments	2022 Wagenladungen	Einnahmen
Kohle	130,000	3,6 Milliarden US-Dollar
Rohöl	35,000	1,2 Milliarden US-Dollar
Erneuerbare Energiematerialien	55,000	1,5 Milliarden US-Dollar

Einzelhandels- und Konsumgüterunternehmen

Im Jahr 2022 transportierte Union Pacific 65.000 Wagenladungen rund um Konsumgüter.

Segment Konsumgüter	2022 Wagenladungen	Einnahmen
Verpackte Konsumgüter	38,000	2,1 Milliarden US-Dollar
Intermodale Container	27,000	1,8 Milliarden US-Dollar

Union Pacific Corporation (UNP) – Geschäftsmodell: Kostenstruktur

Kosten für Treibstoff und Lokomotivenwartung

Im Jahr 2023 gab Union Pacific 1,76 Milliarden US-Dollar für Dieselkraftstoffkosten aus. Die Wartungskosten für Lokomotiven beliefen sich im selben Geschäftsjahr auf etwa 412 Millionen US-Dollar.

Ausgabenkategorie	Betrag (2023)
Dieselkraftstoffkosten	1,76 Milliarden US-Dollar
Lokomotivwartung	412 Millionen Dollar

Arbeits- und Belegschaftsentschädigung

Die gesamten Arbeitskosten von Union Pacific beliefen sich im Jahr 2023 auf 6,3 Milliarden US-Dollar und umfassen:

• Löhne für rund 38.200 Mitarbeiter
• Zusatzleistungen und Vergütungspakete
• Schulungs- und Entwicklungsprogramme

Infrastruktur- und Netzwerkwartung

Die Investitionsausgaben für die Infrastrukturwartung beliefen sich im Jahr 2023 auf insgesamt 2,9 Milliarden US-Dollar, einschließlich Gleisausbauten, Brückenreparaturen und Netzwerkerweiterungen.

Kategorie „Infrastrukturinvestitionen“.	Betrag (2023)
Verfolgen Sie die Wartung	1,2 Milliarden US-Dollar
Brücken- und Tunnelreparaturen	510 Millionen Dollar
Netzwerkerweiterung	1,19 Milliarden US-Dollar

Investitionen in Technologie und digitale Plattformen

Union Pacific investierte im Jahr 2023 287 Millionen US-Dollar in Technologie und digitale Infrastruktur und konzentrierte sich dabei auf:

• Automatisierte Trackingsysteme
• Vorausschauende Wartungstechnologien
• Verbesserungen der Cybersicherheit

Programme zur Einhaltung gesetzlicher Vorschriften und Sicherheit

Die Ausgaben für Sicherheit und Compliance beliefen sich im Jahr 2023 auf 425 Millionen US-Dollar und umfassen:

• Sicherheitsschulungsprogramme
• Überwachung der Einhaltung gesetzlicher Vorschriften
• Verbesserungen der Gerätesicherheit

Compliance-Ausgabenkategorie	Betrag (2023)
Sicherheitsschulung	158 Millionen Dollar
Regulatorische Überwachung	112 Millionen Dollar
Upgrades der Sicherheitsausrüstung	155 Millionen Dollar

Union Pacific Corporation (UNP) – Geschäftsmodell: Einnahmequellen

Gütertransportdienstleistungen

Union Pacific Corporation erwirtschaftete im vierten Quartal 2023 einen Frachtumsatz von 6,57 Milliarden US-Dollar. Zu den wichtigsten Frachtsegmenten des Unternehmens gehören:

Frachtsegment	Umsatz (2023)
Agrarprodukte	1,42 Milliarden US-Dollar
Industrieprodukte	1,89 Milliarden US-Dollar
Premium	1,65 Milliarden US-Dollar
Kohle	1,21 Milliarden US-Dollar

Intermodale Versandlösungen

Der intermodale Schifffahrtsumsatz von Union Pacific belief sich im Jahr 2023 auf 5,23 Milliarden US-Dollar, was 22,7 % des Gesamtumsatzes des Unternehmens entspricht.

• Einnahmen aus dem Containertransport: 3,14 Milliarden US-Dollar
• Umsatzerlöse aus dem Transport von Anhängern: 2,09 Milliarden US-Dollar

Gebühren für Logistik und Supply Chain Management

Die Gebühren für Logistikdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 612 Millionen US-Dollar. Zu den wichtigsten Serviceangeboten gehören:

• Frachtkonsolidierungsdienste
• Lagerverwaltung
• Transportoptimierung

Leasing und Vermietung von Ausrüstung

Die Einnahmen aus der Vermietung und Verpachtung von Ausrüstung beliefen sich im Jahr 2023 auf 287 Millionen US-Dollar und setzten sich wie folgt zusammen:

Gerätetyp	Mieteinnahmen
Lokomotivleasing	193 Millionen Dollar
Triebwagenvermietung	94 Millionen Dollar

Mehrwert-Transportdienstleistungen

Zusätzliche Mehrwertdienste generierten im Jahr 2023 einen Umsatz von 426 Millionen US-Dollar, darunter:

• Tracking- und Überwachungsdienste
• Spezialisierter Frachtumschlag
• Maßgeschneiderte Logistiklösungen

Union Pacific Corporation (UNP) - Canvas Business Model: Value Propositions

You're looking at the core promises Union Pacific Corporation makes to its customers as of late 2025. These aren't just nice-to-haves; they are the hard numbers backing up why shippers choose rail over other options, especially as the Norfolk Southern merger moves through regulatory channels.

Environmental Leadership and Efficiency

For long-haul movements, rail remains the most fuel-efficient, sustainable mode available. Rail transport lowers greenhouse gas (GHG) emissions by up to 75% compared to trucks. Union Pacific is actively investing to push this advantage further. The company is fostering the U.S. biofuel market, aiming for 5-7% utilization of biofuels in its locomotives during 2025. Also, the fleet modernization program is set to upgrade another 240 locomotives during 2025 and 2026 to boost reliability and fuel efficiency.

Service Reliability and Velocity

Service consistency is a major focus, and the operational data from the third quarter of 2025 shows real progress. We've seen improvements in how fast cars move across the network, which directly translates to lower inventory costs for you. Honestly, these numbers show the team is executing on service excellence.

Here's a quick look at the key operational metrics from Q3 2025:

Metric	Value	Context/Comparison
Freight Car Velocity (Q3 2025)	226 daily miles per car	An 8% improvement year-over-year
Average Terminal Dwell (Q3 2025)	20.4 hours	A 9% improvement year-over-year
Locomotive Productivity (Q3 2025)	140 gross ton-miles (GTMs) per horsepower day	A 4% improvement year-over-year
Workforce Productivity (Q3 2025)	1,165 car miles per employee	A 6% improvement year-over-year
Average Train Length (Q3 2025)	9,801 feet	A 2% increase

The company also reported a record monthly performance in September 2025, exceeding 230 miles per day.

Cost Advantage Over Trucking

For bulk and industrial shipments, rail offers a significant cost advantage over over-the-road trucking, which was mired in a freight recession in Q2 2025. Union Pacific's efficiency, measured by the operating ratio (OR), demonstrates this cost control. The reported Q3 2025 Operating Ratio was 59.2%, with an adjusted OR of 58.5%, an improvement of 180 basis points from the prior year. Furthermore, Union Pacific led the industry in Return on Invested Capital (ROIC) for Q2 2025 at 14.3%.

Strategic Network Expansion

The proposed merger with Norfolk Southern Corporation presents the potential for a truly transformative value proposition: single-line service across a transcontinental network. This move, if approved by regulators, would create "America's first transcontinental railroad," linking ports from the Atlantic to the Pacific. To focus capital on this regulatory process, Union Pacific paused share repurchases, though it did proceed with a 3% quarterly dividend increase.

Digital Visibility and Management

You get real-time visibility and simplified management through significant technology investments. This focus on a customer-centric digital experience is key to making those long-haul shipments feel as manageable as shorter ones. If onboarding takes 14+ days, churn risk rises, so speed here matters.

Key digital tools and adoption rates as of late 2025 include:

• The launch of the redesigned customer portal, My Portal, which organizes tools into Plan, Ship, and Pay categories.
• The updated portal was available for Manifest and Bulk customers in August 2025, with rollout to Intermodal and Auto customers expected in November 2025.
• 65 available Application Programming Interfaces (APIs) for functions like shipment tracking and invoices.
• Approximately 90% of the container fleet has GPS installed for end-to-end visibility.
• 100 customers are actively using the APIs, out of more than 300 that have signed up.
• A plan to equip 1,500 railcars with RailPulse technology by year-end 2025 for real-time load status.

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Relationships

You're looking at how Union Pacific Corporation (UNP) manages its relationships with the shippers who rely on its network, which is critical since service performance directly impacts their bottom line. Honestly, for a railroad this size, it's a mix of high-touch personal service and scalable digital self-service.

Dedicated account management for large, contract-based shippers.

For your biggest customers, UNP assigns dedicated account managers. This isn't just a sales role; it's about deep integration into their supply chain planning. While specific contract values aren't public, we know these relationships drive significant, stable volume. For instance, the Bulk segment, which includes grain and coal, generated 32% of freight revenues in 2024. Furthermore, UNP is actively working to secure volume, such as expecting to partially offset the long-term coal revenue decline in 2025 under a new contract with the electric utility Lower Colorado River Authority of Texas.

Self-service digital tools via the My Portal for tracking and billing.

The move toward digital self-service is clear with the rollout of the redesigned customer portal, My Portal. As of late 2025, this portal is available for Manifest and Bulk customers, with the rollout planned for Intermodal and Auto customers in November 2025. This tool groups critical functions into three intuitive categories: Plan, Ship, and Pay, helping customers do business more efficiently.

Long-term, high-volume contracts with major industrial customers.

The Industrial segment is responsible for the largest portion of revenues, bringing in $6.488 billion year-to-date (YTD). These relationships are often cemented through long-term agreements. The focus is on securing core pricing gains, which were accretive to the operating ratio in Q3 2025. Year-to-date intermodal volumes were up 4% as of the latest reports, driven by strong domestic growth.

Proactive communication on service exceptions and network fluidity.

The commitment to better communication is evident in the service metrics that track fluidity. For example, Manifest Service Performance Index (SPI) reached a record 98% in December 2024, and Intermodal SPI ended that month at 97%. These indices measure performance against a historical benchmark, showing a focus on continuous improvement for customers. For Q2 2025, freight car velocity improved 10% to 221 daily miles per car. The company is also using advanced analytics, with plans to expose exception closure times to customers.

Customer-centric service improvements driving the 58.5% adjusted operating ratio.

Service improvements are directly tied to financial performance. Union Pacific Corporation achieved an adjusted operating ratio of 58.5% in the third quarter of 2025, an improvement of 180 basis points year-over-year. This focus on operational excellence is what drives that number down. Here's a look at some of the key operational metrics supporting this efficiency as of mid-to-late 2025:

Metric	Q2 2025 Value	Year-over-Year Change
Adjusted Operating Ratio	58.1%	Improved by 230 basis points
Freight Car Velocity	221 daily miles per car	10% improvement
Average Maximum Train Length	9,689 feet	2% increase
Workforce Productivity	1,124 car miles per employee	Improved 9%

These operational gains help Union Pacific Corporation meet its commitment to leading the industry in service, as stated by the Chief Executive Officer in July 2025.

You should definitely review the rollout schedule for My Portal for your specific segment to ensure you're ready to use the new self-service features by November 2025. Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Channels

You're looking at how Union Pacific Corporation (UNP) gets its value proposition-safe, reliable, efficient rail service-into the hands of its customers as of late 2025. The channels are a mix of heavy physical assets and increasingly sophisticated digital tools.

Physical rail network: direct rail access to customer facilities and ports.

The core channel remains the physical track. Union Pacific Corporation operates across 23 western states. This extensive footprint allows for direct rail access to many major industrial centers and key Pacific ports. Operational efficiency, a key driver of the adjusted operating ratio of 58.5% in the third quarter of 2025, directly impacts the reliability of this physical channel.

Key operational metrics showing the throughput of this physical channel for the third quarter of 2025 include:

Metric	Value (Q3 2025)	Change vs. Prior Year
Freight Car Velocity	226 daily miles per car	8% improvement
Average Train Length	9,801 feet	2% increase
Average Terminal Dwell	20.4 hours	9% improvement
Workforce Productivity	1,165 car miles per employee	6% improvement

Intermodal terminals and ramps across the western U.S.

Terminals are critical connection points for the intermodal segment, which saw year-to-date volumes up 4% through Q3 2025. Union Pacific Corporation has been actively investing in these facilities to improve truck turn times, which is a direct measure of channel effectiveness for intermodal customers. The new Kansas City Intermodal Terminal (KCIT) began operations in July 2025, adding capacity to this channel.

Technology integration at these ramps is a major focus for channel efficiency:

• 93% of truck drivers serving UP terminals now use the UPGo mobile app.
• Ingating speed is 65% faster due to the app and Precision Gating Technology (PGT).
• Gate exceptions are reduced by 45% through PGT implementation.
• GPS tracking is completed on approximately 90% of the container fleet, enhancing visibility within the terminal channel.
• 1,500 railcars are slated to be equipped with the RailPulse digital platform by year-end 2025.

Secure customer portal, My Portal, for all transaction and data needs.

The digital channel is evolving rapidly. Union Pacific Corporation rolled out the next phase of its redesigned customer portal, My Portal, in August 2025, organizing tools into Plan, Ship, and Pay categories. This is the primary self-service channel for data access and transactions.

The rollout status as of late 2025 shows segmentation:

• The updated portal is currently available for Manifest and Bulk customers.
• Rollout to Intermodal and Auto customers is scheduled for November 2025.

Beyond the portal, direct system integration via APIs serves as a high-level digital channel. Union Pacific Corporation has 65 available APIs covering invoices, shipment tracking, and car orders, with 100 customers actively using them.

Direct sales team and customer support centers.

While specific headcount for the direct sales team isn't public, the digital tools are designed to support them and automate routine interactions. The focus on operational improvements, such as the Q3 2025 adjusted operating ratio of 58.5% and strong core pricing gains, is a key part of the value proposition delivered through these direct channels. The company's executive team, including Kenny Rocker, EVP - Marketing & Sales, continues to address customers directly at industry conferences.

Interline gateways connecting to eastern and Mexican railroads.

Union Pacific Corporation relies on interline gateways to provide transcontinental service. The pending merger with Norfolk Southern, approved by shareholders on November 14, 2025, is set to fundamentally reshape this channel, aiming to create the first transcontinental railroad. The pro-forma combined company is estimated to have revenues of approximately $36 billion and EBITDA of approximately $18 billion. For Mexican traffic, service points like Calexico and El Paso serve as key border gateways, connecting to the Mexican rail network.

For example, in September 2025, an announcement confirmed offering service via steel wheel through Chicago connecting LATC, CA to Worcester, MA, demonstrating an active interline channel management strategy.

Union Pacific Corporation (UNP) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Union Pacific Corporation as of late 2025, grounded in the latest reported financials. These segments drive the freight revenue, which accounted for 95% of the top line in the second quarter of 2025. Total operating revenue for Union Pacific Corporation in Q2 2025 was $6.154 billion.

The customer base is primarily segmented by the type of commodity moved, which translates directly into their freight revenue streams. Here's how the major freight categories stacked up based on Q2 2025 revenue figures:

Segment	Q2 2025 Revenue (Approximate)	Q3 2025 Revenue Trend (YoY)
Industrial	$2.2 billion	Increased 3%
Bulk	$1.9 billion	Increased 7%
Premium	$1.73 billion	Decreased 2%

The Industrial segment, which includes chemicals, plastics, and metals, brought in $2.2 billion in revenue for Q2 2025. By the third quarter, this segment saw its revenue increase by 3%. This growth was fueled by wins in petrochemicals, construction, and metal shipments, though energy and specialized markets volume softened. Union Pacific Corporation provides transportation services for these goods to roughly 10,000 customers.

The Bulk segment, covering commodities like grain, coal, and fertilizers, generated $1.9 billion in revenue in Q2 2025. This segment showed strong momentum, with Q3 2025 revenue growing 7%. Specifically, Coal & renewables revenue was up 16% in Q3 2025, and Grain & grain products revenue increased 6%.

The Premium segment focuses on finished goods and intermodal traffic. In Q2 2025, this segment accounted for $1.73 billion in revenue. However, the third quarter showed a 2% revenue decrease, driven by a 3% decline in Intermodal revenue. Automotive shipments, a key part of this segment, decreased year-to-date in 2025 due to production uncertainty.

Union Pacific Corporation serves other critical partners within the transportation ecosystem as well. These include:

• Short Line Railroads: Regional carriers connecting to the main network.
• Large-scale manufacturers and retailers.
• Specific customers mentioned in service offerings include grain processors and animal feeders.
• Automakers like General Motors and Toyota North America are major customers within the Premium segment.

Business volumes, measured by total revenue carloads, increased 4% year-over-year in Q2 2025. Freight revenue, excluding the fuel surcharge, grew 6% in Q2 2025.

Union Pacific Corporation (UNP) - Canvas Business Model: Cost Structure

You're looking at the major drains on Union Pacific Corporation's cash flow, which, like any Class I railroad, are dominated by the sheer scale of the physical network. The cost structure is heavily weighted toward fixed assets and continuous upkeep. Honestly, maintaining that massive rail infrastructure across 23 western states is the foundation of their biggest fixed costs.

Significant operating expenses (OpEx) drive the day-to-day. For the third quarter of 2025, Union Pacific Corporation reported total operating expenses of $3.7 billion. Within that, compensation and benefits actually decreased by 1% in Q3 2025, which management attributed to 4% lower workforce levels and record productivity offsetting wage inflation. Fuel expense grew by 1% year-over-year in Q3 2025.

Capital expenditures are a huge, recurring cost, essential for network maintenance and modernization. Union Pacific Corporation reaffirmed its capital plan of $3.4 billion for the full year 2025. This spending is crucial because, as you know, running 21st-century logistics on 19th-century analog infrastructure creates an expensive problem.

Here's the quick math on how that $3.4 billion CapEx was planned to be allocated for 2025:

Cost Category	Planned Amount (2025)
Total Capital Plan	$3.4 billion
Infrastructure Modernization/Replacement (Rail, Ties, Ballasts)	$1.9 billion
Locomotives and Equipment	$600 million
Technology Investments	$300 million

Costs associated with safety and casualty management are non-negotiable, though they fluctuate. In Q3 2025, the company noted that lower casualty costs helped offset higher state and local taxes within the other expense line item. To be fair, track infrastructure failures are cited as a leading cause of unplanned outages, responsible for about 52 percent of derailments, which compounds costs through delays and emergency deployment.

Finally, you have the one-time, non-operating costs related to strategic moves. Merger-related costs, specifically associated with the proposed acquisition of Norfolk Southern Corporation, totaled $41 million in the third quarter of 2025. Due to focusing resources on that merger, share repurchases were paused for the quarter.

• Reported Operating Ratio (Q3 2025): 59.2%
• Adjusted Operating Ratio (Q3 2025): 58.5%
• Freight Car Velocity (Q3 2025): 226 daily miles per car
• Average Terminal Dwell (Q3 2025): 20.4 hours

Finance: draft 13-week cash view by Friday.

Union Pacific Corporation (UNP) - Canvas Business Model: Revenue Streams

You're looking at the core ways Union Pacific Corporation brings in cash. For a railroad this size, it's almost entirely about moving stuff from point A to point B, but the details of what they move matter a lot for revenue stability.

Freight revenue from the movement of goods, accounting for over 95% of the top line. Based on the full fiscal year 2024 figures, the combination of core freight segments plus accessorial charges-which are directly tied to freight movement-represented approximately 96.35% of the total operating revenue of $24.25 billion for that year. The most recent available total revenue, for the twelve months ending September 30, 2025, was $24.546 billion.

The breakdown of revenue streams is best seen through the segment reporting, which clearly shows the primary revenue drivers. For instance, in the first quarter of 2025, total operating revenue was $6.0 billion, with freight revenue excluding the fuel surcharge growing by 4%.

Here is the revenue breakdown by segment, using the detailed figures from fiscal year 2024:

Revenue Stream Category	FY 2024 Revenue Amount	Approximate Percentage of Total FY 2024 Revenue
Industrial Freight Revenue	$8.44 B	34.8%
Bulk Freight Revenue	$7.21 B	29.72%
Premium Freight Revenue	$7.16 B	29.54%
Other Subsidiary Revenues	$788.00 M	3.25%
Ancillary Revenues (Accessorial)	$554.00 M	2.28%
Other Miscellaneous Product and Service Revenues	$97.00 M	0.4%

Bulk freight revenue from commodities like grain and coal. This segment is foundational, historically making up a significant portion of the total freight revenue. In fiscal year 2024, Bulk shipments generated 32% of the company's total freight revenues. This includes commodities such as grain and grain products, fertilizer, food and refrigerated goods, and coal and renewables.

Industrial freight revenue from chemicals, metals, and forest products. The Industrial segment was the largest revenue generator in fiscal year 2024, bringing in $8.44 billion. Shipments here cover a diverse set of goods, including lumber, paper commodities, raw steel, finished pipe, stone, drilling fluid, and soda ash.

Premium freight revenue from intermodal and automotive shipments. For fiscal year 2024, Premium shipments accounted for 31% of total freight revenues. This stream is composed of finished automobiles, automotive parts, and merchandise moving in intermodal containers, both domestic and international. International intermodal volumes saw a 26% increase in the fourth quarter of 2024, driven by import demand.

Ancillary revenues from fuel surcharges, demurrage, and accessorial charges. These charges are critical, though they can fluctuate based on external factors like fuel prices. Accessorial Revenues in fiscal year 2024 totaled $554.00 million. You saw the impact of fuel costs in the second quarter of 2025, where operating revenue of $6.2 billion was partially offset by reduced fuel surcharge revenue. For example, the January 2025 Monthly Intermodal Fuel Surcharge was set at 29.5%. In the third quarter of 2025, the fuel surcharge component alone was $602 million, representing a 5% decline year-over-year.

• In Q3 2025, freight revenue excluding the fuel surcharge was $5.3 billion.
• The operating ratio for the full year 2024 was 59.9%, improving to 58.7% in the fourth quarter of 2024.
• For Q1 2025, the operating ratio was 60.7%, flat compared to 2024, with lower fuel prices creating a 90 basis point headwind.
• The company reported full year 2024 net income of $6.7 billion.
• Diluted Earnings Per Share (EPS) for full year 2024 was $11.09.

Finance: draft 13-week cash view by Friday.