Veritone, Inc. (VERI): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el paisaje en rápida evolución de la inteligencia artificial, Veritone, Inc. (Veri) emerge como una fuerza transformadora, que ofrece soluciones de procesamiento cognitivo de vanguardia que redefinen cómo las empresas aprovechan la tecnología de IA. Con su innovadora plataforma de aiware, la compañía cierra sin problemas la brecha entre las capacidades complejas de aprendizaje automático y las aplicaciones comerciales prácticas, ofreciendo soluciones escalables e inteligentes en diversas industrias, desde el gobierno y la aplicación de la ley hasta los medios y el entretenimiento. Esta exploración completa del modelo de negocio de Veritone revela el plan estratégico detrás de su enfoque innovador para la IA empresarial, revelando cómo no solo están desarrollando tecnología, sino que reinventan fundamentalmente la transformación digital.

Veritone, Inc. (Veri) - Modelo de negocio: asociaciones clave

Asociaciones estratégicas con proveedores de tecnología de IA

Veritone ha establecido asociaciones clave con los siguientes proveedores de tecnología de IA:

Pareja	Enfoque tecnológico	Detalles de la asociación
Nvidia	Informática de GPU	Aprovechando las plataformas NVIDIA AI para la aceleración de aprendizaje automático
Intel	Tecnología de procesador	Utilización de las capacidades de procesamiento avanzado de Intel para cargas de trabajo de IA

Colaboración con la aplicación de la ley y las agencias gubernamentales

Las asociaciones gubernamentales y de aplicación de la ley de Veritone incluyen:

• Departamento de Seguridad Nacional de EE. UU.
• Oficina Federal de Investigación (FBI)
• Múltiples agencias de aplicación de la ley estatales y locales

Alianzas con compañías de medios y entretenimiento

Socio de medios	Tipo de asociación	Colaboración específica
Warner Bros.	Análisis de contenido de IA	Gestión de medios y generación de metadatos a IA
Comunicaciones de descubrimiento	Inteligencia de medios	Seguimiento de contenido automatizado y gestión de derechos

Asociaciones con proveedores de servicios en la nube

Veritone mantiene asociaciones estratégicas de infraestructura en la nube:

Proveedor de nubes	Servicios utilizados	Alcance de la asociación
Servicios web de Amazon (AWS)	Infraestructura computacional	Servicios de computación en la nube y aprendizaje automático escalable
Plataforma en la nube de Google	AI y herramientas de aprendizaje automático	Capacidades avanzadas de desarrollo e implementación de IA
Microsoft Azure	Soluciones de nube empresarial	Soporte integrado de aplicaciones AI y Enterprise

Veritone, Inc. (Veri) - Modelo de negocio: actividades clave

AI y desarrollo de software de aprendizaje automático

A partir del cuarto trimestre de 2023, Veritone invirtió $ 23.4 millones en gastos de investigación y desarrollo. El desarrollo de software de la compañía se centra en las siguientes áreas centrales:

• Ingeniería de la plataforma de IA empresarial
• Soluciones informáticas cognitivas
• Desarrollo del algoritmo de aprendizaje automático

Métrico de desarrollo	Valor 2023
Gastos de I + D	$ 23.4 millones
Tamaño del equipo de ingeniería de software	127 profesionales
Solicitudes de patentes	18 nuevas presentaciones

Creación de plataforma de inteligencia artificial

La plataforma AIWare de Veritone representa una plataforma de inteligencia cognitiva multiperical con capacidades en varios dominios.

• La plataforma admite 13 motores cognitivos diferentes
• Procesos más de 2.5 petabytes de datos no estructurados mensualmente
• Ofrece capacidades de procesamiento de IA en tiempo real

Diseño e implementación de soluciones de IA empresarial

Categoría de soluciones empresariales	Contribución anual de ingresos
Medios de comunicación & Soluciones de entretenimiento	$ 42.1 millones
Seguridad pública & Seguridad	$ 18.7 millones
Legal & Cumplimiento	$ 12.3 millones

Servicios de procesamiento cognitivo y análisis de datos

Veritone proporciona análisis de datos avanzados a través de su plataforma de IA, procesando diversos tipos de datos en todas las industrias.

• Soporte para más de 30 formatos de archivo
• Tasas de precisión de aprendizaje automático superiores al 85%
• Capacidades de procesamiento de datos en tiempo real

Consultoría de transformación digital

Servicio de consultoría	2023 Métricas de compromiso
Total de clientes empresariales	247
Duración promedio del proyecto	6-9 meses
Consultoría de ingresos	$ 8.6 millones

Veritone, Inc. (Veri) - Modelo de negocio: recursos clave

Tecnología avanzada de inteligencia artificial

Portafolio de tecnología AI de Veritone a partir de 2024:

Métrica de tecnología de IA	Valor cuantitativo
Solicitudes de patentes totales de IA	47
Patentes de IA otorgadas	23
Inversión anual de I + D en IA	$ 22.3 millones

Plataforma de procesamiento cognitivo de AIWare patentado

Capacidades de la plataforma:

• Motores cognitivos totales: 290
• Velocidad de procesamiento: 500 teraflops
• Modelos de aprendizaje automático: más de 1,200

Talento de ingeniería experta en IA y software

Categoría de talento	Personal
Ingenieros totales de IA	178
Investigadores a nivel de doctorado	42
Equipo de desarrollo de software	214

Extensos algoritmos de aprendizaje automático y conjuntos de datos

Métricas de recursos de aprendizaje automático:

• Conjuntos de datos de capacitación: 3.7 petabytes
• Complejidad algorítmica: más de 850 modelos únicos
• Aplicaciones de algoritmos entre la industria: 12 sectores

Propiedad intelectual y patentes de software

Categoría de IP	Cantidad
Patentes de software totales	37
Aplicaciones de patentes pendientes	16
Marcas registradas	24

Veritone, Inc. (Veri) - Modelo de negocio: propuestas de valor

Soluciones de IA de grado empresarial para múltiples industrias

Veritone ofrece soluciones de IA en múltiples sectores con las siguientes aplicaciones específicas de la industria:

Industria	Valor de solución de IA	Potencial de mercado anual
Legal	Gestión de evidencia digital	$ 3.2 mil millones
Medios de comunicación & Entretenimiento	Monetización de contenido	$ 4.7 mil millones
Seguridad pública	Inteligencia de investigación	$ 2.9 mil millones

Procesamiento cognitivo automatizado y ideas de datos

Las capacidades de procesamiento cognitivo de Veritone incluyen:

• Análisis de datos en tiempo real
• Algoritmos de aprendizaje automático
• Procesamiento del lenguaje natural

Capacidades de plataforma IA escalables y flexibles

Especificaciones de la plataforma de aiware veritone:

• 300+ motores AI
• Admite más de 30 idiomas
• Opciones de implementación en la nube y en las instalaciones

Eficiencia y mejora de la productividad a través de IA

Métricas de productividad para las soluciones de IA de Veritone:

Métrico	Porcentaje de mejora
Eficiencia operativa	42%
Velocidad de procesamiento de datos	67%
Reducción de costos	35%

Tecnologías de transformación digital rentables

Indicadores de desempeño financiero de Veritone:

• Ingresos recurrentes anuales (2023): $ 48.3 millones
• Ingresos totales (2023): $ 81.2 millones
• Crecimiento de suscripción a la plataforma de IA: 22%

Veritone, Inc. (Veri) - Modelo de negocio: relaciones con los clientes

Plataforma digital de autoservicio

Veritone proporciona una plataforma digital con AI con las siguientes características:

Característica de la plataforma	Disponibilidad	Acceso a los usuarios
mercado de aiware	Acceso en línea 24/7	Usuarios empresariales e individuales
Gestión de flujo de trabajo digital	Colaboración en tiempo real	Múltiples permisos de usuario

Soporte técnico y equipos de éxito del cliente

La infraestructura de atención al cliente incluye:

• Canales de soporte dedicados
• Tiempo de respuesta: promedio de 4 a 6 horas
• Proceso de escalada de soporte de múltiples niveles

Consultoría de soluciones empresariales personalizadas

Los servicios de consultoría empresarial se centran en:

Servicio de consultoría	Industria objetivo	Nivel de personalización
Arquitectura de solución de IA	Medios de comunicación, legal, gobierno	Alta personalización
Integración de aprendizaje automático	Transmisión, aplicación de la ley	Implementaciones personalizadas

Actualizaciones regulares de productos y mejoras de características

Actualización de frecuencia y alcance:

• Lanzamientos trimestrales de la plataforma principal
• Mejoras mensuales de características menores
• Refinamientos del modelo de IA continuo

Recursos de capacitación en línea y en persona

Detalles del programa de capacitación:

Tipo de entrenamiento	Formato	Duración
Seminarios web en línea	En vivo y grabado	30-90 minutos
Capacitación empresarial en el sitio	Talleres personalizados	1-3 días

Veritone, Inc. (Veri) - Modelo de negocio: canales

Equipo de ventas de Enterprise Direct

A partir del cuarto trimestre de 2023, Veritone mantiene un equipo de ventas empresarial directo de aproximadamente 52 profesionales de ventas. El equipo se dirige a clientes a nivel empresarial en múltiples industrias, incluidos los sectores de seguridad de medios, legales, gubernamentales y de seguridad pública.

Canal de ventas	Número de representantes de ventas	Industrias objetivo
Ventas directas empresariales	52	Medios, legal, gobierno, seguridad pública

Plataforma digital en línea y sitio web

La plataforma digital de Veritone Aiware.com genera aproximadamente 127,500 visitantes mensuales del sitio web. La plataforma admite demostraciones directas de productos y solicitudes de prueba.

• Tráfico mensual del sitio web: 127,500 visitantes
• Solicitudes de demostración de productos en línea: 1.850 por trimestre
• Tasa de conversión de plataforma digital: 3.2%

Conferencias tecnológicas y eventos de la industria

En 2023, Veritone participó en 18 conferencias de tecnología y específicas de la industria, generando un estimado de 742 clientes potenciales directos de ventas.

Tipo de evento	Número de eventos	Generación de leads
Conferencias tecnológicas	18	742 cables

Redes de referencia de asociación estratégica

Veritone mantiene 37 acuerdos activos de tecnología estratégica y asociación de canales a diciembre de 2023.

• Asociaciones estratégicas totales: 37
• Contribución de ingresos de la asociación: 22.4% de los ingresos totales de la compañía
• Valor promedio de la oferta de asociación: $ 215,000

Marketing digital y marketing de contenidos

Los esfuerzos de marketing digital generan aproximadamente 4,350 marketing calificado lidera trimestralmente a través de estrategias de contenido específicos.

Canal de marketing	Pistas trimestrales	Tasa de conversión
Marketing digital	4,350	2.7%

Veritone, Inc. (Veri) - Modelo de negocio: segmentos de clientes

Organizaciones gubernamentales y del sector público

Veritone atiende a entidades gubernamentales con soluciones de IA para la gestión y análisis de datos.

Segmento	Valor anual del contrato	Número de clientes activos
Agencias federales	$ 3.2 millones	37
Gobierno estatal	$ 1.8 millones	22

Agencias de aplicación de la ley

Veritone proporciona soluciones de IA para la gestión e investigación de evidencia digital.

• Plataforma de gestión de evidencia digital
• Herramientas de redacción y cumplimiento
• Soluciones de análisis forense

Tipo de cliente	Penetración del mercado	Contribución de ingresos
Departamentos de policía locales	18%	$ 5.7 millones
Aplicación de la ley federal	12%	$ 4.3 millones

Compañías de medios y entretenimiento

Veritone ofrece soluciones de gestión de contenido y monetización de contenido de IA.

• Indexación de contenido
• Generación de metadatos
• Gestión de derechos

Segmento de medios	Clientes	Ingresos anuales
Redes de transmisión	14	$ 6.5 millones
Plataformas de transmisión	22	$ 4.9 millones

Departamentos legales y de cumplimiento

Veritone proporciona soluciones de IA para la investigación legal y el monitoreo de cumplimiento.

Categoría de servicio	Tamaño de contrato promedio	Tasa de retención de clientes
Investigación legal	$275,000	87%
Monitoreo de cumplimiento	$340,000	92%

Departamentos de tecnología empresarial

Veritone admite la integración de IA empresarial y la transformación digital.

• Plataforma AI Enterprise
• Desarrollo de soluciones de IA personalizada
• Integración de aprendizaje automático

Tamaño de la empresa	Número de clientes	Valor total del contrato
Fortuna 500	27	$ 12.4 millones
Compañías del mercado medio	84	$ 7.6 millones

Veritone, Inc. (Veri) - Modelo de negocio: estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Veritone informó gastos de investigación y desarrollo de $ 36.7 millones, lo que representa el 45.8% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 36.7 millones	45.8%
2022	$ 40.2 millones	47.3%

Compensación de empleados y adquisición de talento

La compensación total de los empleados para 2023 fue de $ 64.3 millones, incluidos salarios, compensación basada en acciones y beneficios.

• CUENTA TOTAL: 353 empleados al 31 de diciembre de 2023
• Compensación promedio de empleados: $ 182,152 por año
• Compensación basada en acciones: $ 14.6 millones en 2023

Infraestructura en la nube y mantenimiento de tecnología

Los costos de infraestructura de la nube y tecnología para 2023 totalizaron $ 22.1 millones.

Categoría de costos	Cantidad
Alojamiento en la nube	$ 12.4 millones
Infraestructura tecnológica	$ 9.7 millones

Operaciones de marketing y ventas

Los gastos de marketing y ventas para 2023 fueron de $ 33.2 millones.

• Ventas y marketing como porcentaje de ingresos: 41.5%
• Costo de adquisición de clientes: $ 8,450 por cliente nuevo

Desarrollo y mejora de la plataforma en curso

Los costos de desarrollo de la plataforma en 2023 ascendieron a $ 18.5 millones.

Enfoque de desarrollo	Inversión
Mejoras de la plataforma de IA	$ 11.2 millones
Innovación de productos	$ 7.3 millones

Veritone, Inc. (Veri) - Modelo de negocio: flujos de ingresos

Suscripciones de software como servicio (SaaS)

Para el año fiscal 2023, Veritone reportó ingresos por suscripción de SaaS de $ 44.7 millones, lo que representa un aumento de 14% año tras año de $ 39.2 millones en 2022.

Año	Ingresos de suscripción SaaS	Índice de crecimiento
2022	$ 39.2 millones	-
2023	$ 44.7 millones	14%

Licencias de plataforma de IA Enterprise

La licencia de la plataforma AI Enterprise generó $ 18.3 millones en ingresos para 2023, frente a $ 15.6 millones en 2022.

Servicios profesionales y consultoría

Los ingresos por servicios profesionales para 2023 fueron de $ 12.5 millones, en comparación con $ 10.8 millones en el año anterior.

Desarrollo de soluciones de IA personalizada

El desarrollo de soluciones de IA personalizada contribuyó con $ 8.7 millones a los ingresos de Veritone en 2023.

Flujo de ingresos	2022 Ingresos	2023 ingresos
Soluciones de IA personalizadas	$ 7.2 millones	$ 8.7 millones

Procesamiento de datos y tarifas de análisis

El procesamiento de datos y las tarifas de análisis generaron $ 6.2 millones en ingresos para 2023.

• Ingresos totales de la compañía para 2023: $ 90.4 millones
• Margen bruto: 38.2%
• Porcentaje recurrente de ingresos: 62%

Flujo de ingresos	2023 ingresos	Porcentaje de ingresos totales
Suscripciones SaaS	$ 44.7 millones	49.4%
Licencias de plataforma de IA Enterprise	$ 18.3 millones	20.2%
Servicios profesionales	$ 12.5 millones	13.8%
Soluciones de IA personalizadas	$ 8.7 millones	9.6%
Procesamiento de datos y análisis	$ 6.2 millones	6.9%

Veritone, Inc. (VERI) - Canvas Business Model: Value Propositions

You're looking at the core value Veritone, Inc. (VERI) delivers right now, late in 2025. It's all about making sense of the massive, messy data piles that every large organization sits on. Honestly, the biggest value is turning what was once a liability-unstructured data-into a strategic asset.

Unlocking value from unstructured data (audio, video, sensor streams)

The fundamental proposition here is tackling the fact that up to 90% of today's data is unstructured. Veritone, Inc. uses its aiWARE platform to ingest, index, and transform this raw media, like audio and video, into actionable intelligence. In the second quarter of 2025 alone, the Veritone Data Refinery (VDR) processed over 5 trillion (5T) tokens derived from premium video and audio, which translates to processing millions of hours of content in that quarter. This process creates structured metadata, or tokens, which are the building blocks for AI applications.

Providing a unified, multi-engine AI platform, not just a single tool

You aren't just buying one algorithm; you are buying an operating system for AI, which they call aiWARE. This platform orchestrates an ecosystem of specialized machine learning models. This is key because no single AI model can handle everything. Instead, Veritone, Inc. offers a suite of capabilities that can be deployed as needed for a specific task.

Cognitive Engine Feature	Examples of AI Capabilities
Data Ingestion & Processing	Leveraging 850 best-in-class AI models as of Q2 2025.
Media Analysis	Transcription, sentiment and emotion analysis, face detection.
Content Indexing	Music identification, object recognition, and geolocation information identification from audio-visual data.

This multi-engine approach lets them service diverse verticals, from media and entertainment to the public sector, all on the same foundational software. Their Software Products & Services revenue, excluding Veritone Hire, grew over 200% year-over-year in Q3 2025, showing strong adoption of this core platform capability.

Creating high-quality, compliant AI training data for model developers (VDR)

The Veritone Data Refinery (VDR) proposition is about creating the lifeblood of the AI industry: high-quality, compliant training data. VDR tokenizes this complex, multimodal data while embedding governance and rights metadata at creation. This makes the data licensable and commercially viable for model developers, including hyperscalers. The market validation for this is clear: the VDR qualified bookings and near-term pipeline hit nearly $40.0 million exiting Q3 2025, a 100% jump since August 2025. The company is positioning itself to be the preferred partner for most major hyperscalers by the end of 2025, aiming to capture a piece of a market projected to grow from $3.19 billion in 2025 to $16.3 billion by 2034. Veritone, Inc. projects its own training data revenue to grow from $5-20 million in 2025 to $60 million by 2027.

Streamlining public safety and national security evidence management (iDEMS)

For the public sector, the value is accelerating investigations and ensuring compliance with massive evidence loads. The Intelligent Digital Evidence Management System (iDEMS) centralizes data from disparate sources into one CJIS-compliant cloud location. This system leverages AI models-more than 300 in the aiWARE ecosystem-to automate tasks like redaction, suspect identification, and searching within video and audio. This directly addresses the explosion of video evidence, where over 80% of police departments now use body-worn cameras. The focus on this area is yielding results; Public Sector revenue grew 59% year-over-year to $20.9 million in Q3 2025, bolstered by a sole-source contract with the U.S. Air Force Office of Special Investigations (AFOSI) in Q2 2025. The global Digital Evidence Management market is estimated to exceed $12 billion by 2028, and iDEMS is positioned to capture a significant part of that. Finance: review the Q4 2025 Public Sector pipeline against the Q3 $20.9 million revenue mark by next Tuesday.

Veritone, Inc. (VERI) - Canvas Business Model: Customer Relationships

You're looking at how Veritone, Inc. manages its diverse customer base, which spans from large government agencies to individual users consuming AI services. It's a multi-pronged approach to keep those relationships strong and growing.

Dedicated enterprise sales for high-value Public Sector and Commercial deals

For the big, strategic wins, Veritone, Inc. relies on a dedicated enterprise sales force. This team targets high-value Public Sector and Commercial Enterprise customers, particularly for the Veritone Data Refinery (VDR) offering, which is sold into both segments. The momentum here is clear; the VDR qualified near-term pipeline and bookings already surpassed $40.0 million as of late 2025, representing a 100% increase from August 2025 estimates. This focus is driving significant growth in the Public Sector, which saw a 90% year-over-year revenue increase in Q2 2025, with management targeting 100%-150% revenue growth for the full fiscal year 2025. The Q3 2025 results showed total revenue growth of over 32% year-over-year, with Software Products & Services revenue jumping 55.5% year-over-year, which management attributes to larger deals executed in Public Sector and Commercial Enterprise VDR in Q2 2025.

Here are some key enterprise customer wins and pipeline metrics:

• Public Sector wins included the Department of Justice and Fresno Police Department in Q1 2025.
• A sole source contract was closed with the U.S. Air Force Office of Special Investigations (AFOSI) in June 2025.
• The company expressed confidence in holding active contracts or projects with nearly every major hyperscaler by the end of 2025.
• The VDR platform has processed over 5 trillion tokens derived from premium video and audio in Q2 2025 alone.

Automated self-service via the aiWARE platform for consumption-based users

For users engaging with the aiWARE platform on a consumption basis, the relationship is largely automated. This model is reflected in the Consumption ARR component of the total ARR. While Total Software Product & Services Customers stood at 3,021 as of September 30, 2025, this number was down 8.2% from the prior year, partly due to fewer consumption-based customers in Veritone Hire and sunsetting legacy customers. However, the spending from the remaining base is increasing. Consumption ARR jumped 54% sequentially to $18.8 million in Q3 2025. This indicates that while the total count of these users might be shrinking, the value derived from the remaining consumption-based relationships is accelerating rapidly.

Here's a look at the ARR mix as of late 2025:

Metric	Amount (as of Q3 2025)	Change Context
Total Annual Recurring Revenue (ARR)	$68.8 million	8.8% increase year-over-year (Source 1)
Subscription-based SaaS ARR	~$50 million	Roughly flat sequentially (Source 6)
Consumption ARR	$18.8 million	54% jump sequentially (Source 6)

Professional services for custom deployment and integration support

When a high-value deal closes, especially in the Public Sector like the AFOSI contract, Veritone, Inc. deploys professional services for custom deployment and integration support. The AFOSI agreement specifically mentioned that aiWARE, iDEMS, and professional services will be implemented to provide advanced investigative capabilities. This service component is crucial for ensuring complex, on-premise or highly customized AI deployments on the aiWARE operating system are successful, which directly impacts long-term customer satisfaction and potential upsells.

Account management for recurring subscription-based SaaS customers

For customers on the recurring subscription-based SaaS model, account management is key to retention and expansion. This segment contributes to the Subscription ARR, which was approximately $50 million in Q3 2025. The company reported securing over 100 new business and renewal software agreements in Q1 2025, showing active management of the installed base. Furthermore, the company maintained a solid gross revenue retention rate above 90% in Q2 2025, which is a direct indicator of effective account management practices keeping the core subscription revenue sticky. New bookings, which include both subscription and consumption elements, rose 30% year-over-year to $21.5 million in Q3 2025, suggesting successful upselling or cross-selling efforts within the existing customer base.

Key retention and expansion indicators:

• Gross Revenue Retention Rate: Above 90% in Q2 2025.
• New Bookings (Q3 2025): $21.5 million, up 30% year-over-year.
• Total Software Product & Services Customers (Q3 2025): 3,021.

Finance: finalize the Q4 2025 customer retention forecast by end of January.

Veritone, Inc. (VERI) - Canvas Business Model: Channels

You're looking at how Veritone, Inc. gets its AI software and services into the hands of customers, which is definitely shifting toward software products as of late 2025. The channels are a mix of direct selling muscle and strategic alliances, all feeding into the aiWARE platform.

Direct Sales Team Focus: Public Sector and Commercial Enterprise

The direct sales force is clearly prioritizing the Public Sector and Commercial Enterprise, especially with the Veritone Data Refinery (VDR) offering. For the third quarter of 2025, Software Products & Services revenue hit $22.8 million, which was a strong 55.5% increase year-over-year. Honestly, the growth story is split, but Commercial Enterprise is driving the dollar volume right now.

Here's the quick math on the Q3 2025 Software Products & Services growth:

Segment	Q3 2025 Growth Driver	Approximate Dollar Growth (Q3 2025 YoY)
Commercial Enterprise Software	VDR driven	$7.8 million
Public Sector Software	General growth	$0.4 million

Still, the Public Sector is the high-growth story on a percentage basis. Management reaffirmed a fiscal year 2025 target of 100% to 150% growth for the Public Sector. By the end of Q2 2025, the Public Sector pipeline had swelled to $189 million, up from $110 million in Q1 2025. The Commercial Enterprise sector saw its revenue grow by 24% in Q3 2025, while the Public Sector grew by 59% to $20.9 million in that same quarter. If onboarding takes too long, churn risk rises, but these large government deals are clearly ramping up.

Strategic Channel Partners

Veritone, Inc. uses strategic channel partners to help deploy its technology, especially for edge-to-cloud needs. You see this in the co-selling efforts and the growth of the VDR pipeline, which is a key asset being pushed through various routes. The company announced a co-selling agreement with Workday that has already generated new opportunities and leads. Other named partners include Freemantle, Audacy, World Athletics, Cox Media Group, Westwood One, Allrites, Beasley, and Hubbard.

The VDR offering is a big part of this channel push. Its qualified near-term pipeline shows clear momentum:

• VDR Qualified Pipeline (Q3 2025 end): over $40.0 million.
• VDR Pipeline Growth (Q3 2025 vs Q1 2025): up 400%.
• VDR Initial Gross Margin: approximately 40%, with expectations for expansion throughout 2025.

Online Platform Access for Software Product and Service Delivery

The aiWARE platform is the core delivery mechanism for software products. As of September 30, 2025, Total Software Product & Services Customers stood at 3,021, a slight decrease of 8.2% compared to September 30, 2024, largely due to sunsetting legacy CareerBuilder customers and consumption shifts in Veritone Hire. However, the stickiness of the remaining base is strong, with Annual Recurring Revenue (ARR) reaching $68.8 million, an increase of 8.8% year-over-year.

The revenue mix is also telling you something about platform use. In Q3 2025, SaaS revenue represented 73% of total ARR, which is down from 81% in previous quarters, suggesting consumption-based revenue models are growing their share of the recurring base. Plus, the gross revenue retention rate for Q3 2025 was reported as exceeding 90%. To give you a sense of scale on the platform, in Q2 2025, Veritone aiWARE processed an estimated 5 trillion tokens.

Third-Party AI Systems Integration

Veritone, Inc. is positioning VDR as a critical enabler for the broader AI ecosystem, meaning its output is integrated into third-party AI systems, particularly hyperscalers. The company is confident that by the end of 2025, it will hold active contracts or projects with nearly every major hyperscaler in the market. This integration strategy is key to monetizing the tokenization of unstructured data. Back in fiscal year 2024, Veritone leveraged over 862 unique AI models, blending its own technology with models from leading third-party partners to process over 10.5 petabytes of data. This shows the platform is designed to be an interoperable layer, not a closed garden.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Customer Segments

You're looking at the customer base for Veritone, Inc. as of late 2025, and it's clearly segmented across high-value, data-intensive verticals. The company is actively pivoting its focus toward its core AI software, which is showing up in the numbers, especially with the Veritone Data Refinery (VDR) product line.

The customer segments are distinct, each using the aiWARE platform for different, yet related, needs-from evidence management to training the next generation of AI models. Here's how the pieces fit together based on the latest figures from the third quarter of 2025.

Public Sector: Federal (U.S. Air Force), state, and local law enforcement (iDEMS)

This segment is a major growth engine for the Software Products & Services revenue. The Public Sector showed strong year-over-year growth in Q3 2025, with its Software Products & Services revenue reaching $20.9 million, a 59% increase compared to the third quarter of 2024. This growth is underpinned by significant federal contracts. For instance, Veritone, Inc. was awarded a Sole Source Contract with the United States Air Force Office of Special Investigations (AFOSI) in June 2025, deploying both aiWARE and the Intelligent Digital Evidence Management System (iDEMS). The company had guidance suggesting Public Sector growth between 100-150% for the full year 2025. iDEMS is the direct solution for law enforcement, streamlining digital evidence management and analysis.

• Awarded Sole Source Contract with AFOSI in June 2025.
• Public Sector contributed $0.4 million growth to Software Products & Services revenue in Q3 2025.
• Public Sector growth was 90% year-over-year in Q2 2025.

Commercial Enterprise: Media, entertainment, and sports IP owners

The Commercial Enterprise segment is a significant contributor to the overall Software Products & Services revenue growth, though it has seen some consumption-based headwinds. In Q3 2025, this sector drove $7.8 million in revenue growth for Software Products & Services compared to Q3 2024. Overall commercial sector revenue increased by 24% in Q3 2025. Key customers mentioned include Amazon, Bloomberg, and ESPN, with expanded partnerships noted with ESPN and CBS News. However, Q1 2025 revenue was negatively affected by reduced consumption spending from this customer base.

AI Model Developers and Hyperscalers needing training data (VDR)

The Veritone Data Refinery (VDR) is Veritone, Inc.'s play in the AI training data market, selling tokenized, clean data sets to developers and hyperscalers. This is a high-growth area. As of the Q3 2025 earnings report, the qualified bookings and near-term pipeline for VDR surpassed $40.0 million. This pipeline represented a 400% increase from Q1 2025 estimates. The pipeline was reported at over $10.0 million at the end of Q1 2025 and exceeded $15 million by late June 2025. Management expressed confidence in holding active contracts or projects with nearly every major hyperscaler by the end of 2025. VDR revenue growth contributed to the overall Software Products & Services growth, which grew over 200% year-over-year in Q3 2025 when excluding Veritone Hire revenue.

Talent Acquisition: Enterprises using Veritone Hire for recruitment

This segment, represented by Veritone Hire, is currently a drag on the total customer count, though it still contributes to revenue. Total Software Products & Services Customers stood at 3,021 as of September 30, 2025, an 8.2% decrease year-over-year, which was principally attributed to fewer consumption-based customers across Veritone Hire. Similarly, the customer count was 3,067 as of June 30, 2025, down 10.8% from the prior year. Veritone Hire revenue itself declined year-over-year in Q3 2025.

Here's a quick look at the customer base metrics as of the latest reported periods:

Segment/Metric	Latest Reported Value (2025)	Reporting Period	Context/Driver
Total Software Products & Services Customers	3,021	September 30, 2025	Decreased 8.2% Y/Y, impacted by Veritone Hire
Public Sector Software Products & Services Revenue Contribution	$20.9 million	Q3 2025	Grew 59% Y/Y
Commercial Enterprise Software Products & Services Revenue Growth	$7.8 million	Q3 2025 vs Q3 2024	Revenue growth contribution
Veritone Data Refinery (VDR) Pipeline	Over $40.0 million	Q3 2025	Qualified bookings and near-term pipeline
Veritone Hire Customer Count Impact	Fewer consumption-based customers	Q3 2025	Contributed to overall customer base decline

The shift in revenue mix is notable; SaaS revenue was 73% of total Annual Recurring Revenue (ARR) in Q3 2025, down from 81% in previous quarters, signaling an increase in consumption-based revenue models, likely from VDR and Public Sector deals. The total ARR was $68.8 million as of September 30, 2025, an 8.8% increase year-over-year.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Veritone, Inc.'s operations as of late 2025. The cost structure is heavily weighted toward developing and running its proprietary artificial intelligence, even as the company aggressively works to streamline its overhead.

The most immediate, quantifiable cost-cutting action involved restructuring initiatives announced in June 2025. These efforts were designed to yield targeted annualized savings of up to $10 million. The one-time costs associated with these reductions, primarily severance and transition expenses, were expected to be between $0.5 million and $0.7 million.

A major structural cost reduction came from transforming the balance sheet in November 2025. By paying down debt, Veritone, Inc. significantly lowered its annualized debt carrying costs by over 90%, dropping them from approximately $14.0 million to just $0.8 million annually, which translates to an annual saving of approximately $13.0 million.

The overall spending on operations, which includes R&D and SG&A, is reflected in the operating loss figures. For the third quarter ended September 30, 2025, the reported GAAP loss from operations was $15.8 million, an improvement of 29.7% from the $22.5 million loss reported in Q3 2024.

The continuous investment in the aiWARE platform and specific product lines like Veritone Data Refinery (VDR) is the engine of the business, but it drives significant ongoing costs, which are bundled into the operating expenses. The company is focused on driving high-margin software revenue to absorb these fixed technology costs.

Here are the key financial metrics related to Veritone, Inc.'s cost profile as of the latest reported periods:

Cost/Savings Component	Period/Context	Amount
Targeted Annualized Savings (Restructuring)	Initiated June 2025	Up to $10 million
One-Time Restructuring Costs	Expected related to June 2025 initiatives	$0.5 million to $0.7 million
Annualized Debt Carrying Cost Savings	Following November 2025 debt paydown	Approximately $13.0 million
GAAP Loss from Operations	Q3 2025 (Ended September 30, 2025)	$15.8 million
GAAP Loss from Operations	Q3 2024	$22.5 million
Non-GAAP Net Loss from Continuing Operations	Q3 2025 (Ended September 30, 2025)	$5.8 million
Full Year 2025 Non-GAAP Net Loss Expectation	Reaffirmed Guidance	Between $26.0 million and $31.6 million

The primary drivers of the variable and fixed costs underpinning the platform development and service delivery include:

• Significant R&D investment for continuous AI model and platform enhancement.
• Cloud infrastructure and data processing expenses for aiWARE and VDR operations.
• Sales, General, and Administrative (SG&A) expenses, including sales commissions tied to revenue growth.
• Costs related to the execution of the debt paydown, which was approximately $78 million in cash and stock used for debt and note repurchase.

You should track the relationship between the growth in Software Products & Services revenue-which grew 55% year over year in Q3 2025 to $22.8 million-and the operating loss improvement, as this indicates operating leverage kicking in. CFO Michael L. Zemetra noted that some one-time software revenue with very high gross margins was included in Q3 2025, which may affect the gross margin profile in Q4 2025.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Revenue Streams

You're looking at how Veritone, Inc. actually brings in the money, which is key to understanding its platform value. The revenue model clearly leans heavily into its AI software offerings now, moving away from older service lines.

The core of the revenue generation is split between Software Products & Services and Managed Services. For the third quarter ending September 30, 2025, the total revenue hit $29.1 million.

Software Products & Services (SaaS and Consumption-based fees)

• This segment is the primary growth engine, reporting Q3 2025 revenue of $22.8 million.
• That represents a year-over-year increase of 55.5%.
• Excluding revenue from Veritone Hire, this core software business grew over 200% year-over-year, largely fueled by iDEMS and VDR initiatives.
• As of Q3 2025, Annual Recurring Revenue (ARR) stood at $68.8 million, up 9% from Q2 2024's $63.4 million.
• Consumption-based ARR specifically increased 26% year-over-year.
• Subscription-based SaaS customers were up slightly by 3% year-over-year as of Q3 2025.

Managed Services (Content licensing and representation services)

• Managed Services revenue was $6.3 million in Q3 2025.
• This was a year-over-year decrease of 14.1%, mainly due to lower revenue from representation services.

VDR data licensing revenue from tokenized, AI-ready datasets

The Veritone Data Refinery (VDR) is a major driver within the Software Products & Services category. It transforms unstructured data into tokenized, searchable, model-ready datasets, creating recurring revenue streams. The momentum here is clear:

• The VDR qualified bookings and near-term pipeline exceeded $40.0 million exiting Q3 2025.
• This pipeline represented a 100% sequential increase from August 2025 estimates and a 400% increase from Q1 2025.
• For context, VDR gross margins were approximately 40% back in Q2 2025.

Here's a quick look at the key financial metrics driving the revenue picture as of the latest reporting period:

Metric	Value (Q3 2025 or Guidance)	Context
Q3 2025 Total Revenue	$29.1 million	Up 32.4% year-over-year.
Software Products & Services Revenue (Q3 2025)	$22.8 million	Grew 55.5% year-over-year.
Managed Services Revenue (Q3 2025)	$6.3 million	Decreased 14.1% year-over-year.
Annual Recurring Revenue (ARR)	$68.8 million	As of Q3 2025.
VDR Near-Term Pipeline	Over $40.0 million	As of Q3 2025.

Looking ahead, Veritone, Inc. has updated its expectations for the full year 2025. The company projects total revenue to be in the range of $109 million to $115 million. This compares to the actual revenue of $92.6 million reported for fiscal year 2024. The midpoint of the new guidance implies about a 21% annual increase over 2024.

Finance: draft 13-week cash view by Friday.