Veritone, Inc. (VERI): Business Model Canvas

In der sich schnell entwickelnden Landschaft der künstlichen Intelligenz erweist sich Veritone, Inc. (VERI) als transformative Kraft und bietet hochmoderne kognitive Verarbeitungslösungen, die die Art und Weise, wie Unternehmen KI-Technologie nutzen, neu definieren. Mit seiner innovativen aiWARE-Plattform schließt das Unternehmen nahtlos die Lücke zwischen komplexen maschinellen Lernfunktionen und praktischen Geschäftsanwendungen und liefert skalierbare, intelligente Lösungen für verschiedene Branchen von Regierung und Strafverfolgung bis hin zu Medien und Unterhaltung. Diese umfassende Untersuchung des Business Model Canvas von Veritone enthüllt den strategischen Plan hinter ihrem bahnbrechenden Ansatz für Unternehmens-KI und zeigt, wie sie nicht nur Technologie entwickeln, sondern die digitale Transformation grundlegend neu denken.

Veritone, Inc. (VERI) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit KI-Technologieanbietern

Veritone hat wichtige Partnerschaften mit den folgenden KI-Technologieanbietern aufgebaut:

Partner	Technologiefokus	Einzelheiten zur Partnerschaft
NVIDIA	GPU-Computing	Nutzung von NVIDIA-KI-Plattformen zur Beschleunigung des maschinellen Lernens
Intel	Prozessortechnologie	Nutzung der fortschrittlichen Verarbeitungsfunktionen von Intel für KI-Workloads

Zusammenarbeit mit Strafverfolgungs- und Regierungsbehörden

Zu den Regierungs- und Strafverfolgungspartnerschaften von Veritone gehören:

• US-Heimatschutzministerium
• Federal Bureau of Investigation (FBI)
• Mehrere staatliche und lokale Strafverfolgungsbehörden

Allianzen mit Medien- und Unterhaltungsunternehmen

Medienpartner	Partnerschaftstyp	Spezifische Zusammenarbeit
Warner Bros.	Inhalts-KI-Analyse	KI-gestützte Medienverwaltung und Metadatengenerierung
Entdeckungskommunikation	Medienintelligenz	Automatisierte Inhaltsverfolgung und Rechteverwaltung

Partnerschaften mit Cloud-Service-Anbietern

Veritone unterhält strategische Cloud-Infrastrukturpartnerschaften:

Cloud-Anbieter	In Anspruch genommene Dienste	Umfang der Partnerschaft
Amazon Web Services (AWS)	Computerinfrastruktur	Skalierbare Cloud-Computing- und maschinelle Lerndienste
Google Cloud-Plattform	KI- und maschinelle Lerntools	Erweiterte KI-Entwicklungs- und Bereitstellungsfunktionen
Microsoft Azure	Cloud-Lösungen für Unternehmen	Integrierte KI- und Unternehmensanwendungsunterstützung

Veritone, Inc. (VERI) – Geschäftsmodell: Hauptaktivitäten

Softwareentwicklung für KI und maschinelles Lernen

Im vierten Quartal 2023 investierte Veritone 23,4 Millionen US-Dollar in Forschungs- und Entwicklungskosten. Die Softwareentwicklung des Unternehmens konzentriert sich auf folgende Kernbereiche:

• Entwicklung der KI-Plattform für Unternehmen
• Cognitive-Computing-Lösungen
• Entwicklung von Algorithmen für maschinelles Lernen

Entwicklungsmetrik	Wert 2023
F&E-Ausgaben	23,4 Millionen US-Dollar
Größe des Software-Engineering-Teams	127 Profis
Patentanmeldungen	18 Neuanmeldungen

Erstellung einer Plattform für künstliche Intelligenz

Die aiWARE-Plattform von Veritone stellt eine dar multivertikale Plattform für kognitive Intelligenz mit Funktionen in verschiedenen Bereichen.

• Die Plattform unterstützt 13 verschiedene kognitive Engines
• Verarbeitet monatlich über 2,5 Petabyte unstrukturierte Daten
• Bietet Echtzeit-KI-Verarbeitungsfunktionen

Design und Implementierung von KI-Lösungen für Unternehmen

Kategorie „Unternehmenslösung“.	Jährlicher Umsatzbeitrag
Medien & Unterhaltungslösungen	42,1 Millionen US-Dollar
Öffentliche Sicherheit & Sicherheit	18,7 Millionen US-Dollar
Legal & Compliance	12,3 Millionen US-Dollar

Kognitive Verarbeitungs- und Datenanalysedienste

Veritone bietet über seine KI-Plattform fortschrittliche Datenanalysen und verarbeitet branchenübergreifend verschiedene Datentypen.

• Unterstützung für über 30 Dateiformate
• Genauigkeitsraten des maschinellen Lernens über 85 %
• Datenverarbeitungsfunktionen in Echtzeit

Beratung zur digitalen Transformation

Beratungsdienst	Engagement-Kennzahlen 2023
Gesamtzahl der Unternehmenskunden	247
Durchschnittliche Projektdauer	6-9 Monate
Beratungseinnahmen	8,6 Millionen US-Dollar

Veritone, Inc. (VERI) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Technologie der künstlichen Intelligenz

Das KI-Technologieportfolio von Veritone ab 2024:

KI-Technologie-Metrik	Quantitativer Wert
Gesamtzahl der KI-Patentanmeldungen	47
Erteilte KI-Patente	23
Jährliche F&E-Investitionen in KI	22,3 Millionen US-Dollar

Proprietäre aiWARE-Plattform für kognitive Verarbeitung

Plattformfunktionen:

• Gesamtzahl der kognitiven Engines: 290
• Verarbeitungsgeschwindigkeit: 500 Teraflops
• Modelle für maschinelles Lernen: 1.200+

Erfahrene KI- und Software-Engineering-Talente

Talentkategorie	Mitarbeiterzahl
Insgesamt KI-Ingenieure	178
Forscher auf Doktorandenniveau	42
Software-Entwicklungsteam	214

Umfangreiche Algorithmen und Datensätze für maschinelles Lernen

Ressourcenmetriken für maschinelles Lernen:

• Trainingsdatensätze: 3,7 Petabyte
• Algorithmische Komplexität: Über 850 einzigartige Modelle
• Branchenübergreifende Algorithmenanwendungen: 12 Sektoren

Geistiges Eigentum und Softwarepatente

IP-Kategorie	Menge
Gesamtzahl der Softwarepatente	37
Ausstehende Patentanmeldungen	16
Eingetragene Marken	24

Veritone, Inc. (VERI) – Geschäftsmodell: Wertversprechen

KI-Lösungen der Enterprise-Klasse für mehrere Branchen

Veritone bietet branchenübergreifende KI-Lösungen mit den folgenden branchenspezifischen Anwendungen:

Industrie	Wert der KI-Lösung	Jährliches Marktpotenzial
Legal	Digitales Beweismanagement	3,2 Milliarden US-Dollar
Medien & Unterhaltung	Monetarisierung von Inhalten	4,7 Milliarden US-Dollar
Öffentliche Sicherheit	Investigative Intelligenz	2,9 Milliarden US-Dollar

Automatisierte kognitive Verarbeitung und Dateneinblicke

Zu den kognitiven Verarbeitungsfähigkeiten von Veritone gehören:

• Datenanalyse in Echtzeit
• Algorithmen für maschinelles Lernen
• Verarbeitung natürlicher Sprache

Skalierbare und flexible KI-Plattformfunktionen

Spezifikationen der Veritone aiWARE-Plattform:

• Über 300 KI-Engines
• Unterstützt über 30 Sprachen
• Cloud- und On-Premise-Bereitstellungsoptionen

Effizienz- und Produktivitätssteigerung durch KI

Produktivitätskennzahlen für die KI-Lösungen von Veritone:

Metrisch	Verbesserungsprozentsatz
Betriebseffizienz	42%
Datenverarbeitungsgeschwindigkeit	67%
Kostensenkung	35%

Kostengünstige digitale Transformationstechnologien

Finanzielle Leistungsindikatoren von Veritone:

• Jährlicher wiederkehrender Umsatz (2023): 48,3 Millionen US-Dollar
• Gesamtumsatz (2023): 81,2 Millionen US-Dollar
• Abonnementwachstum der AI-Plattform: 22 %

Veritone, Inc. (VERI) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Veritone bietet eine KI-gestützte digitale Plattform mit den folgenden Eigenschaften:

Plattformfunktion	Verfügbarkeit	Benutzerzugriff
aiWARE-Marktplatz	Online-Zugriff rund um die Uhr	Unternehmens- und Einzelbenutzer
Digitales Workflow-Management	Zusammenarbeit in Echtzeit	Mehrere Benutzerberechtigungen

Technischer Support und Kundenerfolgsteams

Die Kundensupport-Infrastruktur umfasst:

• Dedizierte Supportkanäle
• Reaktionszeit: Durchschnittlich 4–6 Stunden
• Mehrstufiger Support-Eskalationsprozess

Maßgeschneiderte Unternehmenslösungsberatung

Der Schwerpunkt der Unternehmensberatung liegt auf:

Beratungsdienst	Zielbranche	Anpassungsebene
KI-Lösungsarchitektur	Medien, Recht, Regierung	Hohe Personalisierung
Integration maschinellen Lernens	Rundfunk, Strafverfolgung	Maßgeschneiderte Implementierungen

Regelmäßige Produktaktualisierungen und Funktionserweiterungen

Aktualisierungshäufigkeit und -umfang:

• Vierteljährliche Veröffentlichungen wichtiger Plattformen
• Monatliche kleinere Funktionsverbesserungen
• Kontinuierliche Weiterentwicklung des KI-Modells

Ressourcen für Online- und Präsenzschulungen

Einzelheiten zum Schulungsprogramm:

Trainingstyp	Formatieren	Dauer
Online-Webinare	Live und aufgezeichnet	30-90 Minuten
Unternehmensschulung vor Ort	Maßgeschneiderte Workshops	1-3 Tage

Veritone, Inc. (VERI) – Geschäftsmodell: Kanäle

Direktes Enterprise-Vertriebsteam

Ab dem 4. Quartal 2023 unterhält Veritone ein direktes Unternehmensvertriebsteam von etwa 52 Vertriebsprofis. Das Team richtet sich an Unternehmenskunden aus verschiedenen Branchen, darunter Medien, Recht, Regierung und öffentliche Sicherheit.

Vertriebskanal	Anzahl der Vertriebsmitarbeiter	Zielbranchen
Direktvertrieb für Unternehmen	52	Medien, Recht, Regierung, öffentliche Sicherheit

Digitale Online-Plattform und Website

Die digitale Plattform aiWARE.com von Veritone generiert monatlich etwa 127.500 Website-Besucher. Die Plattform unterstützt direkte Produktvorführungen und Testanfragen.

• Monatlicher Website-Traffic: 127.500 Besucher
• Online-Produktdemonstrationsanfragen: 1.850 pro Quartal
• Conversion-Rate der digitalen Plattform: 3,2 %

Technologiekonferenzen und Branchenveranstaltungen

Im Jahr 2023 nahm Veritone an 18 technologie- und branchenspezifischen Konferenzen teil und generierte schätzungsweise 742 Direktvertriebs-Leads.

Ereignistyp	Anzahl der Ereignisse	Lead-Generierung
Technologiekonferenzen	18	742 Leads

Empfehlungsnetzwerke für strategische Partnerschaften

Veritone unterhält mit Stand Dezember 2023 37 aktive strategische Technologie- und Vertriebspartnerschaftsvereinbarungen.

• Strategische Partnerschaften insgesamt: 37
• Umsatzbeitrag der Partnerschaft: 22,4 % des Gesamtumsatzes des Unternehmens
• Durchschnittlicher Wert des Partnerschaftsabkommens: 215.000 US-Dollar

Digitales Marketing und Content-Marketing

Digitale Marketingbemühungen generieren durch gezielte Content-Strategien vierteljährlich rund 4.350 qualifizierte Marketing-Leads.

Marketingkanal	Vierteljährliche Leads	Conversion-Rate
Digitales Marketing	4,350	2.7%

Veritone, Inc. (VERI) – Geschäftsmodell: Kundensegmente

Regierung und Organisationen des öffentlichen Sektors

Veritone beliefert Regierungsbehörden mit KI-gestützten Lösungen für die Datenverwaltung und -analyse.

Segment	Jährlicher Vertragswert	Anzahl der aktiven Kunden
Bundesbehörden	3,2 Millionen US-Dollar	37
Landesregierung	1,8 Millionen US-Dollar	22

Strafverfolgungsbehörden

Veritone bietet KI-Lösungen für die digitale Beweisverwaltung und -ermittlung.

• Plattform für das digitale Beweismanagement
• Schwärzungs- und Compliance-Tools
• Forensische Analyselösungen

Kundentyp	Marktdurchdringung	Umsatzbeitrag
Lokale Polizeidienststellen	18%	5,7 Millionen US-Dollar
Bundesstrafverfolgung	12%	4,3 Millionen US-Dollar

Medien- und Unterhaltungsunternehmen

Veritone bietet KI-gesteuerte Content-Management- und Monetarisierungslösungen.

• Inhaltsindizierung
• Metadatengenerierung
• Rechteverwaltung

Mediensegment	Kunden	Jahresumsatz
Rundfunknetze	14	6,5 Millionen Dollar
Streaming-Plattformen	22	4,9 Millionen US-Dollar

Rechts- und Compliance-Abteilungen

Veritone bietet KI-Lösungen für Rechtsrecherche und Compliance-Überwachung.

Servicekategorie	Durchschnittliche Vertragsgröße	Kundenbindungsrate
Rechtsrecherche	$275,000	87%
Compliance-Überwachung	$340,000	92%

Abteilungen für Unternehmenstechnologie

Veritone unterstützt die KI-Integration und digitale Transformation von Unternehmen.

• Unternehmens-KI-Plattform
• Entwicklung kundenspezifischer KI-Lösungen
• Integration maschinellen Lernens

Unternehmensgröße	Anzahl der Kunden	Gesamtvertragswert
Fortune 500	27	12,4 Millionen US-Dollar
Mittelständische Unternehmen	84	7,6 Millionen US-Dollar

Veritone, Inc. (VERI) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Veritone Forschungs- und Entwicklungskosten in Höhe von 36,7 Millionen US-Dollar, was 45,8 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	36,7 Millionen US-Dollar	45.8%
2022	40,2 Millionen US-Dollar	47.3%

Mitarbeitervergütung und Talentakquise

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2023 auf 64,3 Millionen US-Dollar, einschließlich Gehältern, aktienbasierter Vergütung und Zusatzleistungen.

• Gesamtmitarbeiterzahl: 353 Mitarbeiter zum 31. Dezember 2023
• Durchschnittliche Mitarbeitervergütung: 182.152 USD pro Jahr
• Aktienbasierte Vergütung: 14,6 Millionen US-Dollar im Jahr 2023

Wartung der Cloud-Infrastruktur und -Technologie

Die Kosten für die Cloud- und Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 22,1 Millionen US-Dollar.

Kostenkategorie	Betrag
Cloud-Hosting	12,4 Millionen US-Dollar
Technologieinfrastruktur	9,7 Millionen US-Dollar

Marketing- und Vertriebsaktivitäten

Die Marketing- und Vertriebskosten beliefen sich im Jahr 2023 auf 33,2 Millionen US-Dollar.

• Anteil Vertrieb und Marketing am Umsatz: 41,5 %
• Kosten für die Kundenakquise: 8.450 USD pro Neukunde

Laufende Plattformentwicklung und -verbesserung

Die Kosten für die Plattformentwicklung beliefen sich im Jahr 2023 auf 18,5 Millionen US-Dollar.

Entwicklungsfokus	Investition
Verbesserungen der AI-Plattform	11,2 Millionen US-Dollar
Produktinnovation	7,3 Millionen US-Dollar

Veritone, Inc. (VERI) – Geschäftsmodell: Einnahmequellen

Software-as-a-Service (SaaS)-Abonnements

Für das Geschäftsjahr 2023 meldete Veritone einen SaaS-Abonnementumsatz von 44,7 Millionen US-Dollar, was einer Steigerung von 14 % gegenüber dem Vorjahr gegenüber 39,2 Millionen US-Dollar im Jahr 2022 entspricht.

Jahr	Umsatz aus SaaS-Abonnements	Wachstumsrate
2022	39,2 Millionen US-Dollar	-
2023	44,7 Millionen US-Dollar	14%

Lizenzierung der Enterprise AI-Plattform

Die Lizenzierung von Enterprise-KI-Plattformen generierte im Jahr 2023 einen Umsatz von 18,3 Millionen US-Dollar, gegenüber 15,6 Millionen US-Dollar im Jahr 2022.

Professionelle Dienstleistungen und Beratung

Der Umsatz mit professionellen Dienstleistungen belief sich im Jahr 2023 auf 12,5 Millionen US-Dollar, verglichen mit 10,8 Millionen US-Dollar im Vorjahr.

Entwicklung kundenspezifischer KI-Lösungen

Die Entwicklung maßgeschneiderter KI-Lösungen trug im Jahr 2023 8,7 Millionen US-Dollar zum Umsatz von Veritone bei.

Einnahmequelle	Umsatz 2022	Umsatz 2023
Maßgeschneiderte KI-Lösungen	7,2 Millionen US-Dollar	8,7 Millionen US-Dollar

Datenverarbeitungs- und Analysegebühren

Datenverarbeitungs- und Analysegebühren generierten im Jahr 2023 einen Umsatz von 6,2 Millionen US-Dollar.

• Gesamtumsatz des Unternehmens für 2023: 90,4 Millionen US-Dollar
• Bruttomarge: 38,2 %
• Prozentsatz wiederkehrender Einnahmen: 62 %

Einnahmequelle	Umsatz 2023	Prozentsatz des Gesamtumsatzes
SaaS-Abonnements	44,7 Millionen US-Dollar	49.4%
Lizenzierung der Enterprise AI-Plattform	18,3 Millionen US-Dollar	20.2%
Professionelle Dienstleistungen	12,5 Millionen US-Dollar	13.8%
Maßgeschneiderte KI-Lösungen	8,7 Millionen US-Dollar	9.6%
Datenverarbeitung und Analyse	6,2 Millionen US-Dollar	6.9%

Veritone, Inc. (VERI) - Canvas Business Model: Value Propositions

You're looking at the core value Veritone, Inc. (VERI) delivers right now, late in 2025. It's all about making sense of the massive, messy data piles that every large organization sits on. Honestly, the biggest value is turning what was once a liability-unstructured data-into a strategic asset.

Unlocking value from unstructured data (audio, video, sensor streams)

The fundamental proposition here is tackling the fact that up to 90% of today's data is unstructured. Veritone, Inc. uses its aiWARE platform to ingest, index, and transform this raw media, like audio and video, into actionable intelligence. In the second quarter of 2025 alone, the Veritone Data Refinery (VDR) processed over 5 trillion (5T) tokens derived from premium video and audio, which translates to processing millions of hours of content in that quarter. This process creates structured metadata, or tokens, which are the building blocks for AI applications.

Providing a unified, multi-engine AI platform, not just a single tool

You aren't just buying one algorithm; you are buying an operating system for AI, which they call aiWARE. This platform orchestrates an ecosystem of specialized machine learning models. This is key because no single AI model can handle everything. Instead, Veritone, Inc. offers a suite of capabilities that can be deployed as needed for a specific task.

Cognitive Engine Feature	Examples of AI Capabilities
Data Ingestion & Processing	Leveraging 850 best-in-class AI models as of Q2 2025.
Media Analysis	Transcription, sentiment and emotion analysis, face detection.
Content Indexing	Music identification, object recognition, and geolocation information identification from audio-visual data.

This multi-engine approach lets them service diverse verticals, from media and entertainment to the public sector, all on the same foundational software. Their Software Products & Services revenue, excluding Veritone Hire, grew over 200% year-over-year in Q3 2025, showing strong adoption of this core platform capability.

Creating high-quality, compliant AI training data for model developers (VDR)

The Veritone Data Refinery (VDR) proposition is about creating the lifeblood of the AI industry: high-quality, compliant training data. VDR tokenizes this complex, multimodal data while embedding governance and rights metadata at creation. This makes the data licensable and commercially viable for model developers, including hyperscalers. The market validation for this is clear: the VDR qualified bookings and near-term pipeline hit nearly $40.0 million exiting Q3 2025, a 100% jump since August 2025. The company is positioning itself to be the preferred partner for most major hyperscalers by the end of 2025, aiming to capture a piece of a market projected to grow from $3.19 billion in 2025 to $16.3 billion by 2034. Veritone, Inc. projects its own training data revenue to grow from $5-20 million in 2025 to $60 million by 2027.

Streamlining public safety and national security evidence management (iDEMS)

For the public sector, the value is accelerating investigations and ensuring compliance with massive evidence loads. The Intelligent Digital Evidence Management System (iDEMS) centralizes data from disparate sources into one CJIS-compliant cloud location. This system leverages AI models-more than 300 in the aiWARE ecosystem-to automate tasks like redaction, suspect identification, and searching within video and audio. This directly addresses the explosion of video evidence, where over 80% of police departments now use body-worn cameras. The focus on this area is yielding results; Public Sector revenue grew 59% year-over-year to $20.9 million in Q3 2025, bolstered by a sole-source contract with the U.S. Air Force Office of Special Investigations (AFOSI) in Q2 2025. The global Digital Evidence Management market is estimated to exceed $12 billion by 2028, and iDEMS is positioned to capture a significant part of that. Finance: review the Q4 2025 Public Sector pipeline against the Q3 $20.9 million revenue mark by next Tuesday.

Veritone, Inc. (VERI) - Canvas Business Model: Customer Relationships

You're looking at how Veritone, Inc. manages its diverse customer base, which spans from large government agencies to individual users consuming AI services. It's a multi-pronged approach to keep those relationships strong and growing.

Dedicated enterprise sales for high-value Public Sector and Commercial deals

For the big, strategic wins, Veritone, Inc. relies on a dedicated enterprise sales force. This team targets high-value Public Sector and Commercial Enterprise customers, particularly for the Veritone Data Refinery (VDR) offering, which is sold into both segments. The momentum here is clear; the VDR qualified near-term pipeline and bookings already surpassed $40.0 million as of late 2025, representing a 100% increase from August 2025 estimates. This focus is driving significant growth in the Public Sector, which saw a 90% year-over-year revenue increase in Q2 2025, with management targeting 100%-150% revenue growth for the full fiscal year 2025. The Q3 2025 results showed total revenue growth of over 32% year-over-year, with Software Products & Services revenue jumping 55.5% year-over-year, which management attributes to larger deals executed in Public Sector and Commercial Enterprise VDR in Q2 2025.

Here are some key enterprise customer wins and pipeline metrics:

• Public Sector wins included the Department of Justice and Fresno Police Department in Q1 2025.
• A sole source contract was closed with the U.S. Air Force Office of Special Investigations (AFOSI) in June 2025.
• The company expressed confidence in holding active contracts or projects with nearly every major hyperscaler by the end of 2025.
• The VDR platform has processed over 5 trillion tokens derived from premium video and audio in Q2 2025 alone.

Automated self-service via the aiWARE platform for consumption-based users

For users engaging with the aiWARE platform on a consumption basis, the relationship is largely automated. This model is reflected in the Consumption ARR component of the total ARR. While Total Software Product & Services Customers stood at 3,021 as of September 30, 2025, this number was down 8.2% from the prior year, partly due to fewer consumption-based customers in Veritone Hire and sunsetting legacy customers. However, the spending from the remaining base is increasing. Consumption ARR jumped 54% sequentially to $18.8 million in Q3 2025. This indicates that while the total count of these users might be shrinking, the value derived from the remaining consumption-based relationships is accelerating rapidly.

Here's a look at the ARR mix as of late 2025:

Metric	Amount (as of Q3 2025)	Change Context
Total Annual Recurring Revenue (ARR)	$68.8 million	8.8% increase year-over-year (Source 1)
Subscription-based SaaS ARR	~$50 million	Roughly flat sequentially (Source 6)
Consumption ARR	$18.8 million	54% jump sequentially (Source 6)

Professional services for custom deployment and integration support

When a high-value deal closes, especially in the Public Sector like the AFOSI contract, Veritone, Inc. deploys professional services for custom deployment and integration support. The AFOSI agreement specifically mentioned that aiWARE, iDEMS, and professional services will be implemented to provide advanced investigative capabilities. This service component is crucial for ensuring complex, on-premise or highly customized AI deployments on the aiWARE operating system are successful, which directly impacts long-term customer satisfaction and potential upsells.

Account management for recurring subscription-based SaaS customers

For customers on the recurring subscription-based SaaS model, account management is key to retention and expansion. This segment contributes to the Subscription ARR, which was approximately $50 million in Q3 2025. The company reported securing over 100 new business and renewal software agreements in Q1 2025, showing active management of the installed base. Furthermore, the company maintained a solid gross revenue retention rate above 90% in Q2 2025, which is a direct indicator of effective account management practices keeping the core subscription revenue sticky. New bookings, which include both subscription and consumption elements, rose 30% year-over-year to $21.5 million in Q3 2025, suggesting successful upselling or cross-selling efforts within the existing customer base.

Key retention and expansion indicators:

• Gross Revenue Retention Rate: Above 90% in Q2 2025.
• New Bookings (Q3 2025): $21.5 million, up 30% year-over-year.
• Total Software Product & Services Customers (Q3 2025): 3,021.

Finance: finalize the Q4 2025 customer retention forecast by end of January.

Veritone, Inc. (VERI) - Canvas Business Model: Channels

You're looking at how Veritone, Inc. gets its AI software and services into the hands of customers, which is definitely shifting toward software products as of late 2025. The channels are a mix of direct selling muscle and strategic alliances, all feeding into the aiWARE platform.

Direct Sales Team Focus: Public Sector and Commercial Enterprise

The direct sales force is clearly prioritizing the Public Sector and Commercial Enterprise, especially with the Veritone Data Refinery (VDR) offering. For the third quarter of 2025, Software Products & Services revenue hit $22.8 million, which was a strong 55.5% increase year-over-year. Honestly, the growth story is split, but Commercial Enterprise is driving the dollar volume right now.

Here's the quick math on the Q3 2025 Software Products & Services growth:

Segment	Q3 2025 Growth Driver	Approximate Dollar Growth (Q3 2025 YoY)
Commercial Enterprise Software	VDR driven	$7.8 million
Public Sector Software	General growth	$0.4 million

Still, the Public Sector is the high-growth story on a percentage basis. Management reaffirmed a fiscal year 2025 target of 100% to 150% growth for the Public Sector. By the end of Q2 2025, the Public Sector pipeline had swelled to $189 million, up from $110 million in Q1 2025. The Commercial Enterprise sector saw its revenue grow by 24% in Q3 2025, while the Public Sector grew by 59% to $20.9 million in that same quarter. If onboarding takes too long, churn risk rises, but these large government deals are clearly ramping up.

Strategic Channel Partners

Veritone, Inc. uses strategic channel partners to help deploy its technology, especially for edge-to-cloud needs. You see this in the co-selling efforts and the growth of the VDR pipeline, which is a key asset being pushed through various routes. The company announced a co-selling agreement with Workday that has already generated new opportunities and leads. Other named partners include Freemantle, Audacy, World Athletics, Cox Media Group, Westwood One, Allrites, Beasley, and Hubbard.

The VDR offering is a big part of this channel push. Its qualified near-term pipeline shows clear momentum:

• VDR Qualified Pipeline (Q3 2025 end): over $40.0 million.
• VDR Pipeline Growth (Q3 2025 vs Q1 2025): up 400%.
• VDR Initial Gross Margin: approximately 40%, with expectations for expansion throughout 2025.

Online Platform Access for Software Product and Service Delivery

The aiWARE platform is the core delivery mechanism for software products. As of September 30, 2025, Total Software Product & Services Customers stood at 3,021, a slight decrease of 8.2% compared to September 30, 2024, largely due to sunsetting legacy CareerBuilder customers and consumption shifts in Veritone Hire. However, the stickiness of the remaining base is strong, with Annual Recurring Revenue (ARR) reaching $68.8 million, an increase of 8.8% year-over-year.

The revenue mix is also telling you something about platform use. In Q3 2025, SaaS revenue represented 73% of total ARR, which is down from 81% in previous quarters, suggesting consumption-based revenue models are growing their share of the recurring base. Plus, the gross revenue retention rate for Q3 2025 was reported as exceeding 90%. To give you a sense of scale on the platform, in Q2 2025, Veritone aiWARE processed an estimated 5 trillion tokens.

Third-Party AI Systems Integration

Veritone, Inc. is positioning VDR as a critical enabler for the broader AI ecosystem, meaning its output is integrated into third-party AI systems, particularly hyperscalers. The company is confident that by the end of 2025, it will hold active contracts or projects with nearly every major hyperscaler in the market. This integration strategy is key to monetizing the tokenization of unstructured data. Back in fiscal year 2024, Veritone leveraged over 862 unique AI models, blending its own technology with models from leading third-party partners to process over 10.5 petabytes of data. This shows the platform is designed to be an interoperable layer, not a closed garden.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Customer Segments

You're looking at the customer base for Veritone, Inc. as of late 2025, and it's clearly segmented across high-value, data-intensive verticals. The company is actively pivoting its focus toward its core AI software, which is showing up in the numbers, especially with the Veritone Data Refinery (VDR) product line.

The customer segments are distinct, each using the aiWARE platform for different, yet related, needs-from evidence management to training the next generation of AI models. Here's how the pieces fit together based on the latest figures from the third quarter of 2025.

Public Sector: Federal (U.S. Air Force), state, and local law enforcement (iDEMS)

This segment is a major growth engine for the Software Products & Services revenue. The Public Sector showed strong year-over-year growth in Q3 2025, with its Software Products & Services revenue reaching $20.9 million, a 59% increase compared to the third quarter of 2024. This growth is underpinned by significant federal contracts. For instance, Veritone, Inc. was awarded a Sole Source Contract with the United States Air Force Office of Special Investigations (AFOSI) in June 2025, deploying both aiWARE and the Intelligent Digital Evidence Management System (iDEMS). The company had guidance suggesting Public Sector growth between 100-150% for the full year 2025. iDEMS is the direct solution for law enforcement, streamlining digital evidence management and analysis.

• Awarded Sole Source Contract with AFOSI in June 2025.
• Public Sector contributed $0.4 million growth to Software Products & Services revenue in Q3 2025.
• Public Sector growth was 90% year-over-year in Q2 2025.

Commercial Enterprise: Media, entertainment, and sports IP owners

The Commercial Enterprise segment is a significant contributor to the overall Software Products & Services revenue growth, though it has seen some consumption-based headwinds. In Q3 2025, this sector drove $7.8 million in revenue growth for Software Products & Services compared to Q3 2024. Overall commercial sector revenue increased by 24% in Q3 2025. Key customers mentioned include Amazon, Bloomberg, and ESPN, with expanded partnerships noted with ESPN and CBS News. However, Q1 2025 revenue was negatively affected by reduced consumption spending from this customer base.

AI Model Developers and Hyperscalers needing training data (VDR)

The Veritone Data Refinery (VDR) is Veritone, Inc.'s play in the AI training data market, selling tokenized, clean data sets to developers and hyperscalers. This is a high-growth area. As of the Q3 2025 earnings report, the qualified bookings and near-term pipeline for VDR surpassed $40.0 million. This pipeline represented a 400% increase from Q1 2025 estimates. The pipeline was reported at over $10.0 million at the end of Q1 2025 and exceeded $15 million by late June 2025. Management expressed confidence in holding active contracts or projects with nearly every major hyperscaler by the end of 2025. VDR revenue growth contributed to the overall Software Products & Services growth, which grew over 200% year-over-year in Q3 2025 when excluding Veritone Hire revenue.

Talent Acquisition: Enterprises using Veritone Hire for recruitment

This segment, represented by Veritone Hire, is currently a drag on the total customer count, though it still contributes to revenue. Total Software Products & Services Customers stood at 3,021 as of September 30, 2025, an 8.2% decrease year-over-year, which was principally attributed to fewer consumption-based customers across Veritone Hire. Similarly, the customer count was 3,067 as of June 30, 2025, down 10.8% from the prior year. Veritone Hire revenue itself declined year-over-year in Q3 2025.

Here's a quick look at the customer base metrics as of the latest reported periods:

Segment/Metric	Latest Reported Value (2025)	Reporting Period	Context/Driver
Total Software Products & Services Customers	3,021	September 30, 2025	Decreased 8.2% Y/Y, impacted by Veritone Hire
Public Sector Software Products & Services Revenue Contribution	$20.9 million	Q3 2025	Grew 59% Y/Y
Commercial Enterprise Software Products & Services Revenue Growth	$7.8 million	Q3 2025 vs Q3 2024	Revenue growth contribution
Veritone Data Refinery (VDR) Pipeline	Over $40.0 million	Q3 2025	Qualified bookings and near-term pipeline
Veritone Hire Customer Count Impact	Fewer consumption-based customers	Q3 2025	Contributed to overall customer base decline

The shift in revenue mix is notable; SaaS revenue was 73% of total Annual Recurring Revenue (ARR) in Q3 2025, down from 81% in previous quarters, signaling an increase in consumption-based revenue models, likely from VDR and Public Sector deals. The total ARR was $68.8 million as of September 30, 2025, an 8.8% increase year-over-year.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Veritone, Inc.'s operations as of late 2025. The cost structure is heavily weighted toward developing and running its proprietary artificial intelligence, even as the company aggressively works to streamline its overhead.

The most immediate, quantifiable cost-cutting action involved restructuring initiatives announced in June 2025. These efforts were designed to yield targeted annualized savings of up to $10 million. The one-time costs associated with these reductions, primarily severance and transition expenses, were expected to be between $0.5 million and $0.7 million.

A major structural cost reduction came from transforming the balance sheet in November 2025. By paying down debt, Veritone, Inc. significantly lowered its annualized debt carrying costs by over 90%, dropping them from approximately $14.0 million to just $0.8 million annually, which translates to an annual saving of approximately $13.0 million.

The overall spending on operations, which includes R&D and SG&A, is reflected in the operating loss figures. For the third quarter ended September 30, 2025, the reported GAAP loss from operations was $15.8 million, an improvement of 29.7% from the $22.5 million loss reported in Q3 2024.

The continuous investment in the aiWARE platform and specific product lines like Veritone Data Refinery (VDR) is the engine of the business, but it drives significant ongoing costs, which are bundled into the operating expenses. The company is focused on driving high-margin software revenue to absorb these fixed technology costs.

Here are the key financial metrics related to Veritone, Inc.'s cost profile as of the latest reported periods:

Cost/Savings Component	Period/Context	Amount
Targeted Annualized Savings (Restructuring)	Initiated June 2025	Up to $10 million
One-Time Restructuring Costs	Expected related to June 2025 initiatives	$0.5 million to $0.7 million
Annualized Debt Carrying Cost Savings	Following November 2025 debt paydown	Approximately $13.0 million
GAAP Loss from Operations	Q3 2025 (Ended September 30, 2025)	$15.8 million
GAAP Loss from Operations	Q3 2024	$22.5 million
Non-GAAP Net Loss from Continuing Operations	Q3 2025 (Ended September 30, 2025)	$5.8 million
Full Year 2025 Non-GAAP Net Loss Expectation	Reaffirmed Guidance	Between $26.0 million and $31.6 million

The primary drivers of the variable and fixed costs underpinning the platform development and service delivery include:

• Significant R&D investment for continuous AI model and platform enhancement.
• Cloud infrastructure and data processing expenses for aiWARE and VDR operations.
• Sales, General, and Administrative (SG&A) expenses, including sales commissions tied to revenue growth.
• Costs related to the execution of the debt paydown, which was approximately $78 million in cash and stock used for debt and note repurchase.

You should track the relationship between the growth in Software Products & Services revenue-which grew 55% year over year in Q3 2025 to $22.8 million-and the operating loss improvement, as this indicates operating leverage kicking in. CFO Michael L. Zemetra noted that some one-time software revenue with very high gross margins was included in Q3 2025, which may affect the gross margin profile in Q4 2025.

Finance: draft 13-week cash view by Friday.

Veritone, Inc. (VERI) - Canvas Business Model: Revenue Streams

You're looking at how Veritone, Inc. actually brings in the money, which is key to understanding its platform value. The revenue model clearly leans heavily into its AI software offerings now, moving away from older service lines.

The core of the revenue generation is split between Software Products & Services and Managed Services. For the third quarter ending September 30, 2025, the total revenue hit $29.1 million.

Software Products & Services (SaaS and Consumption-based fees)

• This segment is the primary growth engine, reporting Q3 2025 revenue of $22.8 million.
• That represents a year-over-year increase of 55.5%.
• Excluding revenue from Veritone Hire, this core software business grew over 200% year-over-year, largely fueled by iDEMS and VDR initiatives.
• As of Q3 2025, Annual Recurring Revenue (ARR) stood at $68.8 million, up 9% from Q2 2024's $63.4 million.
• Consumption-based ARR specifically increased 26% year-over-year.
• Subscription-based SaaS customers were up slightly by 3% year-over-year as of Q3 2025.

Managed Services (Content licensing and representation services)

• Managed Services revenue was $6.3 million in Q3 2025.
• This was a year-over-year decrease of 14.1%, mainly due to lower revenue from representation services.

VDR data licensing revenue from tokenized, AI-ready datasets

The Veritone Data Refinery (VDR) is a major driver within the Software Products & Services category. It transforms unstructured data into tokenized, searchable, model-ready datasets, creating recurring revenue streams. The momentum here is clear:

• The VDR qualified bookings and near-term pipeline exceeded $40.0 million exiting Q3 2025.
• This pipeline represented a 100% sequential increase from August 2025 estimates and a 400% increase from Q1 2025.
• For context, VDR gross margins were approximately 40% back in Q2 2025.

Here's a quick look at the key financial metrics driving the revenue picture as of the latest reporting period:

Metric	Value (Q3 2025 or Guidance)	Context
Q3 2025 Total Revenue	$29.1 million	Up 32.4% year-over-year.
Software Products & Services Revenue (Q3 2025)	$22.8 million	Grew 55.5% year-over-year.
Managed Services Revenue (Q3 2025)	$6.3 million	Decreased 14.1% year-over-year.
Annual Recurring Revenue (ARR)	$68.8 million	As of Q3 2025.
VDR Near-Term Pipeline	Over $40.0 million	As of Q3 2025.

Looking ahead, Veritone, Inc. has updated its expectations for the full year 2025. The company projects total revenue to be in the range of $109 million to $115 million. This compares to the actual revenue of $92.6 million reported for fiscal year 2024. The midpoint of the new guidance implies about a 21% annual increase over 2024.

Finance: draft 13-week cash view by Friday.