Wells Fargo & Compañía (WFC): Lienzo del Modelo de Negocio [Ene-2025 Actualizado]

Wells Fargo & La compañía, una potencia financiera con un modelo de negocio complejo y dinámico, es un testimonio de la innovación estratégica en la banca moderna. Al integrar sin problemas los servicios bancarios tradicionales con soluciones digitales de vanguardia, la compañía ha creado un enfoque integral que atiende a diversos segmentos de clientes, desde clientes minoristas individuales hasta grandes clientes corporativos. Este lienzo de modelo de negocio revela el intrincado marco detrás del éxito de Wells Fargo, que muestra cómo las asociaciones estratégicas, la infraestructura tecnológica robusta y las propuestas de valor centradas en el cliente impulsan su ventaja competitiva en el panorama financiero en constante evolución.

Wells Fargo & Compañía (WFC) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con empresas de tecnología para soluciones de banca digital

Wells Fargo ha establecido asociaciones con las siguientes empresas de tecnología:

Socio tecnológico	Enfoque de asociación	Año iniciado
Mezcla	Plataforma de préstamos digitales	2021
Tartán	Conectividad de datos financieros	2020
Salesforce	Gestión de la relación con el cliente	2018

Asociaciones con procesadores de pagos y compañías de tecnología financiera

Wells Fargo colabora con múltiples procesadores de pago y compañías de FinTech:

• FIS Global (Tecnología de procesamiento de pagos)
• Fiserv (soluciones de tecnología bancaria)
• Stripe (integración de pagos en línea)

Colaboración con redes de tarjetas de crédito

Red	Tipos de tarjetas	Volumen de transacción anual
Visa	Tarjetas de crédito y débito	$ 2.3 billones (2022)
Tarjeta MasterCard	Tarjetas de crédito y débito	$ 1.8 billones (2022)

Empresas conjuntas con proveedores de servicios de seguros y inversiones

Las asociaciones clave de seguros e inversiones de Wells Fargo incluyen:

• American International Group (AIG) - Productos de seguros
• BlackRock - Servicios de gestión de inversiones
• Charles Schwab - Colaboración de gestión de patrimonio

Valor del ecosistema de asociación total: aproximadamente $ 5.6 mil millones en ingresos colaborativos (2023)

Wells Fargo & Compañía (WFC) - Modelo de negocio: actividades clave

Servicios de banca minorista y comercial

Wells Fargo opera 4,679 sucursales de banca minorista y 12,000 cajeros automáticos en los Estados Unidos a partir del cuarto trimestre de 2023. El banco atiende a aproximadamente 66 millones de clientes con varios productos bancarios.

Categoría de servicio bancario	Cuentas totales	Ingresos anuales
Cuentas corrientes de consumo	24.3 millones	$ 8.2 mil millones
Cuentas corrientes de negocios	3.1 millones	$ 3.7 mil millones

Gestión de patrimonio y asesoramiento financiero

Wells Fargo Investment Institute administra $ 1.9 billones en activos del cliente a diciembre de 2023.

• Activos de cliente de gestión de patrimonio total: $ 1.9 billones
• Número de asesores financieros: 14,500
• Valor promedio de la cartera del cliente: $ 475,000

Desarrollo de la plataforma de banca digital

La plataforma digital de Wells Fargo admite 39.4 millones de usuarios bancarios en línea activos y 33.2 millones de usuarios de banca móvil en 2023.

Métrica de plataforma digital	Recuento de usuarios
Usuarios bancarios en línea	39.4 millones
Usuarios de banca móvil	33.2 millones

Gestión de riesgos y monitoreo de cumplimiento

Wells Fargo invirtió $ 2.3 mil millones en infraestructura de cumplimiento y gestión de riesgos en 2023.

• Personal de cumplimiento: 8,700 empleados
• Presupuesto anual de cumplimiento: $ 2.3 mil millones
• Inversión en tecnología de gestión de riesgos: $ 650 millones

Originación de préstamos y servicios de crédito

Wells Fargo originó $ 224 mil millones en préstamos totales durante 2023.

Categoría de préstamo	Volumen total del préstamo	Tasa de interés promedio
Préstamos hipotecarios	$ 98.6 mil millones	6.75%
Préstamos comerciales	$ 76.3 mil millones	7.25%
Préstamos al consumo	$ 49.1 mil millones	8.15%

Wells Fargo & Compañía (WFC) - Modelo de negocio: recursos clave

Red de sucursal extensa

Wells Fargo opera 4.639 sucursales de bancos minoristas en 49 estados de EE. UU. A partir del cuarto trimestre de 2023. La red total de cajeros automáticos físicos comprende 12,500 máquinas en todo el país.

Tipo de recurso	Cantidad	Extensión geográfica
Sucursales de bancos minoristas	4,639	49 estados de EE. UU.
Cajeros automáticos	12,500	A escala nacional

Infraestructura bancaria digital

La plataforma digital de Wells Fargo admite 47.2 millones de clientes digitales activos a partir de 2023. La aplicación de banca móvil tiene 31.5 millones de usuarios activos.

Base de datos de clientes y datos financieros

• Base total de clientes: 70.4 millones
• Clientes de banca comercial y comercial: 3.1 millones
• Activos totales: $ 1.9 billones

Recursos de la fuerza laboral

Wells Fargo emplea a 293,723 empleados a tiempo completo a diciembre de 2023. La tenencia promedio de los empleados es de 7,2 años.

Métrico de empleado	Valor
Total de empleados	293,723
Promedio de la tenencia del empleado	7.2 años

Capital financiero

El capital total de los accionistas de Wells Fargo es de $ 184.3 mil millones. La relación de capital de nivel 1 es del 12.5% ​​a partir del cuarto trimestre de 2023.

• Capitalización de mercado: $ 158.6 mil millones
• Equidad total de accionistas: $ 184.3 mil millones
• Relación de capital de nivel 1: 12.5%

Wells Fargo & Compañía (WFC) - Modelo de negocio: propuestas de valor

Soluciones financieras integrales para individuos y empresas

Wells Fargo ofrece una amplia gama de productos financieros con $ 1.9 billones en activos totales a partir del cuarto trimestre de 2023. El banco proporciona:

• Servicios bancarios personales
• Soluciones bancarias de negocios
• Préstamo comercial
• Productos de inversión

Categoría de productos	Ingresos totales (2023)
Banca de consumo	$ 44.2 mil millones
Banca comercial	$ 26.7 mil millones
Gestión de patrimonio	$ 22.1 mil millones

Experiencia bancaria digital y física integrada

Wells Fargo mantiene 4.627 sucursales minoristas y 12.160 cajeros automáticos en los Estados Unidos. Las plataformas de banca digital incluyen:

• Aplicación de banca móvil con 35.4 millones de usuarios digitales activos
• Plataforma bancaria en línea
• Soluciones de pago digital

Asesoramiento financiero personalizado y gestión de patrimonio

El segmento de gestión de patrimonio administra $ 1.9 billones en activos del cliente con:

• 1.056 asesores financieros
• Estrategias de inversión personalizadas
• Servicios de planificación de jubilación

Tasas de interés competitivas y productos bancarios

Producto	Tasa de interés
Cuenta de ahorros	4.25%
Certificado de depósito (12 meses)	4.75%
Tasas hipotecarias (fijadas a 30 años)	6.75%

Servicios bancarios convenientes y seguros

Las características de seguridad incluyen:

• Protección de fraude de responsabilidad cero
• Monitoreo de transacciones en tiempo real
• Tecnologías de cifrado avanzadas

Inversión total de ciberseguridad en 2023: $ 1.2 mil millones

Wells Fargo & Compañía (WFC) - Modelo de negocio: relaciones con los clientes

Gestión de relaciones a través de representantes de cuentas dedicados

Wells Fargo atiende a 66 millones de clientes en varios segmentos bancarios. El banco mantiene 7,200 ubicaciones de sucursales minoristas y 12,000 cajeros automáticos en todo el país. Los representantes de cuentas dedicados manejan interacciones personalizadas de los clientes en múltiples canales.

Segmento de clientes	Cobertura representativa dedicada	Frecuencia de interacción promedio
Banca minorista	95% de los clientes de alto nivel de red	Consultas personales trimestrales
Banca de negocios	100% de clientes comerciales	Gestión mensual de relaciones
Gestión de patrimonio	Apoyo personalizado completo	Revisiones estratégicas bimensuales

Atención al cliente de banca en línea y móvil

Las plataformas digitales de Wells Fargo admiten 29.4 millones de usuarios activos de banca digital. Las interacciones de la aplicación móvil representan el 74% de las transacciones totales de los clientes.

• Atención al cliente digital 24/7
• Funcionalidad de chat en tiempo real
• Sistemas de resolución de problemas automatizados

Servicios de consultoría financiera personalizada

Wells Fargo ofrece servicios de asesoramiento financiero integrales con 15,000 asesores financieros que administran $ 1.9 billones en activos del cliente.

Categoría de servicio	Inversión promedio de clientes	Tarifas de asesoramiento anual
Gestión de patrimonio	$ 250,000 mínimo	0.50% - 1.50%
Planificación de jubilación	$ 100,000 mínimo	0.30% - 1.00%

Canales de comunicación digital

Wells Fargo mantiene una robusta infraestructura de comunicación digital con estrategias de participación del cliente multicanal.

• Aplicación móvil: 29.4 millones de usuarios activos
• Banca en línea: 33.1 millones de usuarios registrados
• Canales de apoyo a las redes sociales
• Plataformas de comunicación por correo electrónico

Programas de fidelización y estrategias de retención de clientes

Wells Fargo implementa programas integrales de retención de clientes en los segmentos bancarios.

Programa de fidelización	Inscripción	Tasa de retención
Wells Fargo recompensas	12.5 millones de miembros	87% de retención año tras año
Banca premium	3.2 millones de participantes	93% de lealtad del cliente

Wells Fargo & Compañía (WFC) - Modelo de negocios: canales

Sucursales bancarias físicas

Wells Fargo opera 4.689 sucursales de bancos minoristas a partir del cuarto trimestre de 2023, ubicado en 37 estados en los Estados Unidos.

Tipo de canal	Número total	Cobertura geográfica
Sucursales bancarias físicas	4,689	37 estados de EE. UU.

Plataforma bancaria en línea

La plataforma bancaria en línea de Wells Fargo atiende a 29.1 millones de clientes digitales activos a partir del cuarto trimestre de 2023.

Canal digital	Usuarios activos	Características clave
Sitio web de banca en línea	29.1 millones	Gestión de cuentas, transferencias, pago de facturas

Aplicación de banca móvil

La aplicación móvil Wells Fargo tiene 23.4 millones de usuarios móviles activos en el cuarto trimestre de 2023.

Plataforma móvil	Usuarios móviles activos	Descargar estadísticas
Aplicación móvil de Wells Fargo	23.4 millones	Calificación de 4.6/5 App Store

Red de cajeros automáticos

Wells Fargo mantiene 12.850 cajeros automáticos en los Estados Unidos a partir de 2023.

Red de cajeros automáticos	ATMS totales	Volumen de transacción
Cajeros automáticos de Wells Fargo	12,850	Más de 500 millones de transacciones anuales

Centros de llamadas de servicio al cliente

Wells Fargo opera 15 centros de llamadas de servicio al cliente con aproximadamente 16,500 representantes de servicio al cliente.

Canal de servicio al cliente	Centros de llamadas	Representantes de servicio
Soporte al cliente	15 centros	16,500 representantes

Respaldos de distribución de canales

• Enfoque bancario multicanal
• Las plataformas digitales complementan la infraestructura física
• Red integral de servicio al cliente

Wells Fargo & Compañía (WFC) - Modelo de negocio: segmentos de clientes

Clientes de banca minorista individual

A partir del cuarto trimestre de 2023, Wells Fargo atiende a aproximadamente 70 millones de clientes en los Estados Unidos.

Desglose del segmento de clientes	Número de clientes
Cuentas corrientes personales	24.5 millones
Cuentas de ahorro personal	19.3 millones
Titulares de tarjetas de crédito	16.2 millones

Pequeñas y medianas empresas

Wells Fargo admite aproximadamente 3 millones de clientes comerciales pequeños y medianos.

• Ingresos bancarios comerciales anuales: $ 8.2 mil millones
• Tamaño promedio del préstamo comercial: $ 250,000
• Líneas de crédito comercial emitidas: 475,000

Grandes clientes corporativos

El segmento de banca corporativa atiende a 10,000 grandes clientes corporativos con ingresos anuales superiores a $ 50 millones.

Segmento de clientes corporativos	Valor total
Activos de banca corporativa total	$ 543 mil millones
Cartera de préstamos corporativos	$ 278 mil millones

Clientes de gestión de patrimonio

Wells Fargo Wealth Management atiende a 2.1 millones de personas de alto patrimonio.

• Activos bajo administración: $ 1.9 billones
• Valor promedio de la cartera de clientes: $ 1.2 millones
• Número de asesores financieros: 13,500

Inversores comerciales e institucionales

Wells Fargo atiende a 500 inversores institucionales con necesidades financieras complejas.

Métricas de inversión institucional	Valor
Activos de inversión institucional	$ 726 mil millones
Cartera promedio de clientes institucionales	$ 1.45 mil millones

Wells Fargo & Compañía (WFC) - Modelo de negocio: Estructura de costos

Salarios de empleados y compensación

A partir de 2023, los gastos de compensación y beneficios de los empleados de Wells Fargo fueron de $ 48.1 mil millones. El salario promedio para los empleados varía en diferentes roles:

Posición	Salario anual promedio
Cajero de banco	$36,240
Asesor financiero	$89,160
Ejecutivo senior	$ 2.5 millones

Mantenimiento de la infraestructura tecnológica

Wells Fargo invirtió $ 10.2 mil millones en tecnología e infraestructura digital en 2023. Los gastos de tecnología clave incluyen:

• Sistemas de ciberseguridad
• Infraestructura de computación en la nube
• Plataformas de banca digital
• Herramientas de análisis de datos

Gastos de cumplimiento regulatorio

Wells Fargo gastó aproximadamente $ 3.7 mil millones en cumplimiento regulatorio y gastos legales en 2023. Desglose de los costos de cumplimiento:

Área de cumplimiento	Costo anual
Anti-lavado de dinero	$ 1.2 mil millones
Gestión de riesgos	$ 1.5 mil millones
Asentamientos legales	$ 1 mil millones

Costos operativos de la red de sucursales

Wells Fargo opera 4,679 sucursales con gastos operativos anuales de $ 7.6 mil millones. Desglose de costos operativos:

• Mantenimiento de alquiler e instalaciones: $ 2.3 mil millones
• Utilidades: $ 540 millones
• Equipo y suministros: $ 410 millones
• Seguridad de la sucursal: $ 350 millones

Gastos de marketing y adquisición de clientes

El presupuesto de marketing y adquisición de clientes de Wells Fargo para 2023 fue de $ 2.1 mil millones. Asignación de gastos de marketing:

Canal de marketing	Gasto
Marketing digital	$ 850 millones
Medios tradicionales	$ 650 millones
Patrocinios y eventos	$ 600 millones

Wells Fargo & Compañía (WFC) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, Wells Fargo informó ingresos por intereses netos de $ 47.2 mil millones. El desglose de los ingresos por intereses incluye:

Categoría de préstamo	Ingresos por intereses ($ miles de millones)
Préstamos comerciales	18.6
Préstamos al consumo	22.4
Préstamos hipotecarios	6.2

Tarifas de servicio bancario

Wells Fargo generó $ 9.7 mil millones en cargos de servicio en cuentas de depósito para 2023.

• Tarifas de mantenimiento de la cuenta: $ 3.2 mil millones
• Tarifas de sobregiro: $ 1.5 mil millones
• Otras tarifas de servicio bancario: $ 5.0 mil millones

Comisiones de inversión y gestión de patrimonio

Los ingresos por servicios de inversión para 2023 totalizaron $ 12.3 mil millones.

Fuente de ingresos	Monto ($ mil millones)
Tarifas de gestión de patrimonio	7.6
Tarifas de asesoramiento de inversiones	4.7

Tarifas de transacción con tarjeta de crédito

Los ingresos relacionados con la tarjeta de crédito para 2023 fueron de $ 6.8 mil millones.

• Tarifas de intercambio: $ 4.3 mil millones
• Tarifas de tarjeta anual: $ 1.5 mil millones
• Otras tarifas de tarjeta de crédito: $ 1.0 mil millones

Ingresos de gestión de activos

Los ingresos de gestión de activos para 2023 alcanzaron $ 5.4 mil millones.

Categoría de gestión de activos	Ingresos ($ mil millones)
Gestión de fondos mutuos	2.9
Gestión de activos institucionales	2.5

Wells Fargo & Company (WFC) - Canvas Business Model: Value Propositions

You want to see the hard numbers behind what Wells Fargo & Company offers its clients. Here's the breakdown of the core value propositions, grounded in the latest figures we have through late 2025.

Full-spectrum financial services for 60 million consumers and 3 million small businesses

Wells Fargo & Company serves a massive base across the U.S. economy. They proudly report serving approximately 60 million customers in the United States. For the business side, that includes supporting more than 3 million small businesses. Plus, the Consumer Banking and Lending segment specifically targets consumers and small businesses with annual sales generally up to $25 million.

Integrated, personalized service for affluent clients with $250,000 to $10 million in assets

The Wealth & Investment Management division focuses on affluent, high-net-worth, and ultra-high-net-worth clients. While we don't have the exact count for the $250,000 to $10 million bracket, the scale of their managed assets shows the commitment to this segment. They estimate existing bank customers hold trillions of assets at other institutions, showing a clear opportunity for deeper integration. Here's a look at the asset breakdown as of the third quarter of 2025:

Asset Category	Assets Under Management/Advisement (Q3 2025)
Advisory Accounts	$1.1 trillion
Brokerage Accounts	$1.37 trillion

Also, Wells Fargo & Company proudly serves more than 10% of small businesses in the U.S.

Highly-rated digital experience, ranked highest in J.D. Power 2025 wealth management study

The digital offering for advised investors is a key value point. In the J.D. Power 2025 U.S. Wealth Management Digital Experience Study, Wells Fargo Advisors achieved the highest ranking for overall customer satisfaction in the advised investor segment. The score they posted was 756 on the study's scale. For context, apps in this segment now feature virtual assistants 54% of the time, which drives higher satisfaction.

Stability and security as a Global Systemically Important Bank (G-SIB)

As a designated Global Systemically Important Bank holding company, Wells Fargo & Company carries the weight of systemic importance, which translates to perceived stability. As of the end of 2024 data used for the 2025 assessment, the company reported approximately $1.9 trillion in total consolidated assets. For the 2025 G-SIB list, Wells Fargo was placed in Bucket 1, which requires a 1.00% additional capital buffer.

Commercial and Investment Banking expertise for large U.S. corporations

The Corporate and Investment Banking segment supports large U.S. corporations with specialized services. As of September 30, 2025, the average loans for Corporate and Investment Banking stood at $295.9 billion. The momentum in this area is clear; investment banking fees jumped 59% in one reported quarter compared to the prior year, and fees were up 16% during the first half of 2025 year-over-year.

• Investment Banking Fees Growth (First Half 2025 YoY): 16%
• Corporate and Investment Banking Average Loans (Q3 2025): $295.9 billion
• Total Consolidated Assets (End of 2024): Approx. $1.9 trillion
• Wealth Management Digital Experience Score (2025): 756
• G-SIB Capital Buffer Requirement: 1.00%

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Relationships

You're looking at how Wells Fargo & Company structures its interactions with different client tiers, which is defintely a mix of high-tech automation and high-touch human advice as of late 2025.

For the mass market, the focus is on digital efficiency. Customer engagement with the bank's mobile app grew in 2024 with 1.5 million active customers, up 5% from the year prior. This digital channel is key to lowering the cost to serve.

Automated self-service is scaling rapidly. The AI assistant, Fargo, handled 245.4 million interactions in 2024 alone. Since its launch, the total interactions reached 336 million. This automation frees up human agents to focus on more intricate demands. Wells Fargo is deploying these AI agents across call centers and corporate banking to automate routine tasks.

The high-value segments receive dedicated attention. Wells Fargo Technology Banking expanded its team by 20% over the past year, bringing that specific group to more than 60 bankers. This investment in relationship managers supports the high-touch service model for affluent clients.

The structure for high-value segments is tiered:

• Premier Banking clients typically need $250,000 in linked balances to qualify for benefits like waived fees and access to dedicated bankers.
• The Private Bank experience is by invitation, generally requiring a $1,000,000 minimum investment.

Here's a quick look at the scale and performance metrics for the top tier:

Metric	Wells Fargo Private Bank Data
Assets Under Management	$900 Billion
Minimum Investment Requirement	$1,000,000
Average Relationship Size	$8M
Client Retention Rate	96%
5-Year Average Return	6.8%

The high-touch service for these clients includes around-the-clock dedicated support teams and specialized services like Trust Administration and Wealth and Legacy Planning. For Premier clients, the offering includes access to a Wells Fargo Premier banker and a Wells Fargo Advisors financial advisor working as a dedicated team.

The bank is using technology to enhance personalization across the board. The deployment of systems like the Pega Customer Decision Hub resulted in a 3-10 times increase in customer engagement rates through personalized messaging for 70 million customers.

• AI agents handle routine inquiries like bill pay and transfers.
• Private Bank clients receive access to exclusive digital experiences and events.
• Premier clients get waived fees for services like wire transfers.
• The bank is focused on scaling marketing efforts alongside increasing the number of premier bankers and financial advisors.

If onboarding for new high-value clients takes longer than expected, churn risk rises.

Wells Fargo & Company (WFC) - Canvas Business Model: Channels

You're looking at how Wells Fargo & Company gets its products and services to its customers as of late 2025. It's a mix of old-school presence and heavy digital investment.

Physical branch network for in-person service and complex transactions

The physical footprint remains substantial, though it is actively being optimized through closures and modernizations. Wells Fargo & Company operates 6,289 locations in the United States as of June 11, 2025. This network includes more than 4,000 retail bank branches across 36 states. The bank is investing millions of dollars over the next four years to refurbish its entire U.S. branch network. In 2024, the bank completed 730 branch upgrades. So far in 2025, 23 branches have closed across eleven states. In Q4 2024, 45 percent of U.S. bank account holders reported conducting activities in person at a branch, which is an 8 percent decline from the first half of 2019. A Wells Fargo branch or ATM is within two miles of more than half of United States census households.

Wells Fargo Mobile App and Online Banking platforms

Digital channels show high engagement, with mobile usage outpacing traditional online banking access. Wells Fargo & Company serves 30 million online users and 23 million mobile users. By 2025, 72 percent of U.S. adults report using mobile banking apps. Mobile banking users typically complete 8.2 transactions per month, versus 3.9 transactions for people using bank branches. For specific tasks, 56 percent conduct balance inquiries via mobile apps, compared to 29 percent online. Furthermore, 48 percent transfer money to another person through mobile apps, while 38 percent use online banking for that task. In 2024, customer engagement with the mobile app grew by 5 percent, reaching 1.5 million active customers. The bank processed over 1 billion Zelle transactions in 2024, a 22 percent increase year-over-year. The Net Promoter Score (NPS) for Wells Fargo & Company is 30, which is below the industry average of 41.

Here's a quick look at the digital user base comparison:

Platform	User Count (Millions)
Online Banking Users	30
Mobile App Users	23

13,000+ ATM network across the U.S.

The ATM network supports card and cardless transactions. Wells Fargo & Company maintained 13,000 ATMs as of 2021. The entire fleet of Wells Fargo & Company ATMs is equipped with One-Time Access Code technology.

Dedicated call centers and customer service teams

For issues requiring human intervention, call centers remain a key touchpoint, though customer satisfaction metrics show room for improvement relative to peers. The average cost per customer service call observed across industries ranges from $2.70 to $5.60. The banking and financial services industry sees an average customer satisfaction rate (CSAT) of 79 percent for its call centers. The industry benchmark for Average Speed of Answer (ASA) is answering 80 percent of calls within 20 seconds.

Wells Fargo Advisors for investment and wealth management

The wealth management arm actively recruits and manages significant assets. Wells Fargo Advisors Financial Network LLC reported Assets Under Management (AUM) of $197.4 B as of July 7, 2025. Wells Fargo Clearing Services LLC has a total AUM of $606.0 B. The Wells Fargo Investment Institute Inc. reports $40.8 B in AUM. In a recent move, Wells Fargo & Company recruited a team from UBS that oversaw $6.3 billion in assets and generated nearly $39 million in annual revenue.

Here's the AUM breakdown for Wells Fargo Advisors Financial Network LLC:

Client Type	AUM (Billions USD)
Individuals (high net worth)	139.4
Individuals (other than high net worth)	43.4
Pension and profit sharing plans	3.2
Corporations or other businesses	7.5

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Segments

You're looking at the core of Wells Fargo & Company's business-who they actually serve. As of late 2025, with the asset cap lifted in May 2025, the focus is definitely on deepening relationships across these established groups. Wells Fargo & Company serves over 70 million customers worldwide.

Retail Consumers: Mass market individuals and families

This is the foundation, the Community Banking segment that keeps the lights on. They offer the everyday banking services. The Community Banking segment generated $27.9 billion in revenue in 2023. Wells Fargo & Company maintains the second largest branch network in the United States, with 6,289 Wells Fargo banks in the US as of June 11, 2025. They are heavily reinvesting here, aiming for net new growth and reinvention of the branch experience.

Key service points for this segment include:

• Focus on primary checking account growth.
• A branch or ATM is within two miles of more than half of United States census households.
• Seeking to provide advice and guidance in person, as visits for consultations are actually going up.
• Many customers seek help overcoming financial challenges, with 36% seeking more financial advice year over year.

Small Businesses: Companies with annual sales generally up to $25 million

Wells Fargo & Company supports smaller enterprises with credit and banking services. The Consumer, Small & Business Banking core business line provides business credit products to small businesses with annual sales generally up to $10 million. This segment is intertwined with the retail consumer base within the Community Banking structure.

Affluent/Premier Clients: Individuals with $250,000 to $10 million in assets

This is a major growth area, especially now that the bank is free from the asset cap. The Premier program, launched in 2022, ties together banking, lending, and investing for these clients. Premier customers are specifically classified as those with between $250,000 and $10 million in deposits and investments. Wells Fargo & Company sees a massive opportunity here, estimating $6 trillion to $8 trillion held away from them that they can help manage.

Traction in this segment is showing up in the numbers:

• Net investment flows in premier jumped 47% year to date (prior to November 2025).
• Enhanced benefits include exclusive credit card bonus offers and mortgage rate discounts.

Commercial/Corporate Clients: Mid-sized companies, large corporations, and institutions

With the regulatory constraints eased, Wells Fargo & Company is actively reclaiming market share in areas like commercial and industrial (C&I) lending. The Corporate and Investment Banking segment reported $16.1 billion in revenue in 2023. The bank's $2.6 trillion in deposits as of Q2 2025 provides ample funding for this expansion.

Investment banking activity is picking up steam:

• Q2 2025 investment banking revenues rose 12.5% year-over-year.
• The bank is making targeted hires and technology upgrades for its institutional client base.

Ultra-High-Net-Worth Clients: Served by Wells Fargo Private Bank

These clients are served through the Wealth & Investment Management (WIM) businesses, which includes Wells Fargo Advisors and Wells Fargo Private Bank. The entire WIM segment, which covers affluent through ultra-high-net-worth, is a focus for fee-based revenue growth. Total client assets across the WIM segment stood at $2.293 trillion at the end of December 2024. By Q3 2025, the broader Asset & Wealth Management (AWM) saw assets under management (AUM) increase 18% to $4.6 trillion.

Here are some financial snapshots for the wealth-focused area:

Metric	Value (Latest Available)	Context
WIM Net Income	$508 million	Q4 2024
WIM Total Revenue	$3.958 billion	Q4 2024
AWM Total AUM	$4.6 trillion	Q3 2025

The bank plans to add 200 new wealth advisors by 2026 to support this client base.

Wells Fargo & Company (WFC) - Canvas Business Model: Cost Structure

The Cost Structure for Wells Fargo & Company is heavily influenced by its scale, the ongoing remediation of past issues, and necessary investments for future competitiveness. You'll see that the largest component is the noninterest expense base, which management is actively working to control while simultaneously funding modernization.

The forecasted full-year 2025 noninterest expense is approximately $54.6 billion, which was an upward revision from a prior estimate of about $54.2 billion. This increase reflects specific planned expenditures, so it's not just inflation creeping in. For context, the noninterest expense reported for the third quarter of 2025 was $13,846 million.

You're definitely seeing significant spending dedicated to regulatory and compliance efforts. While Wells Fargo & Company has made major strides, including the termination of the 2018 OCC consent order, the work to fully embed a robust risk and control infrastructure is not free. This spending is essential to address remaining consent orders and avoid future penalties, which historically have been substantial, such as the $3 billion paid in compliance fines between 2016 and 2020.

Technology and digital transformation are major cost drivers, especially with the push toward AI deployment. Noninterest expenses in recent quarters have been explicitly noted as being pushed higher by tech investments. This is a necessary expenditure to modernize systems and compete digitally, even if it temporarily pressures the expense ratio.

Personnel costs remain a substantial line item. As part of efficiency drives, the company booked a specific, non-recurring charge for workforce adjustments in the third quarter of 2025. Specifically, the Q3 2025 results included $296 million in severance expense.

The cost associated with funding the balance sheet is always a key variable. This includes the cost of customer deposits and wholesale borrowings. For the second quarter of 2025, the average deposit cost was reported at 1.52%. The bank managed its funding mix, with average deposits around $1.3 trillion in Q2 2025, showing a reduction in higher-cost Certificates of Deposit (CDs) from Corporate Treasury.

Here's a quick look at some of the key expense and funding-related figures we have for 2025:

Cost/Funding Metric	Reported/Forecasted Amount	Period/Context
Forecasted Full-Year Noninterest Expense	$54.6 billion	Full-Year 2025 Estimate
Reported Noninterest Expense	$13,846 million	Q3 2025
Severance Expense	$296 million	Q3 2025 (Included in Noninterest Expense)
Average Deposit Cost	1.52%	Q2 2025
Average Deposits	$1.3 trillion	Q2 2025

The ongoing expense management strategy involves several levers you should watch:

• Streamlining organizational structure.
• Rationalizing the branch footprint.
• Reducing overall headcount.

The bank has been aggressively implementing these expense-reduction strategies, which contributed to a negative 1.3% compound annual growth rate in non-interest expenses over the four years ending 2024, though expenses ticked higher in the first nine months of 2025 due to accelerated operational investments.

Finance: draft 13-week cash view by Friday.

Wells Fargo & Company (WFC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Wells Fargo & Company brings in money, which is crucial for understanding its stability, so here are the hard numbers from the latest reports.

Net Interest Income (NII), which is the difference between interest earned on loans and securities and interest paid on deposits, was reported at $11.95 billion for the third quarter of 2025. This represented a 2% rise from the prior year period. Fourth quarter NII is expected to grow from the third quarter to approximately $12.4 billion to $12.5 billion. Full-year 2025 NII is expected to be roughly in line with full-year 2024.

Noninterest Income (Fee-based) from services showed strong, broad-based growth across consumer and commercial businesses. For Q3 2025, this figure was reported at $9.4 billion, marking a 9% increase year-over-year. Total revenue for Q3 2025 was $21.44 billion.

The revenue streams are segmented across the main business lines, showing where the lending and fee income originates. Here's a quick look at the segment revenue performance for Q3 2025 versus the prior year:

Revenue Source	Q3 2025 Revenue (Billions USD)	Year-over-Year Change
Total Consumer Banking and Lending	$9.65	Not specified
Wealth and Investment Management	$4.196	Increased 8%
Corporate and Investment Banking	Not specified (Total Revenue up 1%)	Grew 1%

Lending income is a major component, with specific product lines showing varied growth. For instance, Credit Card revenue grew 13% from a year ago, and Home Lending revenue increased 3%. On the other hand, Auto revenue declined 6% year-over-year, though it was up 6% from the second quarter of 2025. Commercial Banking revenue was down 9% from a year ago.

Investment and advisory fees from Wealth and Investment Management contributed significantly, with total revenue for that segment reaching $4.196 billion in Q3 2025. Total client assets in this business stood at $2.473 trillion, an 8% rise.

Investment Banking and Markets revenue saw a notable boost in fees. Investment Banking fees increased 25% year-over-year in Q3 2025. The reported Investment Banking fees for the quarter were $840 million, exceeding the forecast of $742.8 million. Markets revenue, which includes trading, was up 6% year-over-year, driven by higher revenue in equities, commodities, and foreign exchange.

You can see the breakdown of fee-based income drivers here:

• Investment Banking fees: Up 25% YoY.
• Credit Card revenue: Grew 13% YoY.
• Wealth and Investment Management revenue: Up 8% YoY.
• Home Lending revenue: Increased 3% YoY.
• Auto revenue: Declined 6% YoY.
• Commercial Banking revenue: Down 9% YoY.

Finance: draft 13-week cash view by Friday.