Wells Fargo & Empresa (WFC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Wells Fargo & A empresa, uma potência financeira com um modelo de negócios complexo e dinâmico, é uma prova de inovação estratégica no setor bancário moderno. Ao integrar perfeitamente os serviços bancários tradicionais com soluções digitais de ponta, a empresa criou uma abordagem abrangente que atende a diversos segmentos de clientes-de clientes de varejo individuais a grandes clientes corporativos. Essa tela de modelo de negócios revela a estrutura intrincada por trás do sucesso da Wells Fargo, mostrando como parcerias estratégicas, infraestrutura tecnológica robusta e proposições de valor centradas no cliente impulsionam sua vantagem competitiva no cenário financeiro em constante evolução.

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com empresas de tecnologia para soluções bancárias digitais

A Wells Fargo estabeleceu parcerias com as seguintes empresas de tecnologia:

Parceiro de tecnologia	Foco em parceria	Ano iniciado
Mistura	Plataforma de empréstimo digital	2021
Xadrez	Conectividade de dados financeiros	2020
Salesforce	Gerenciamento de relacionamento com o cliente	2018

Parcerias com processadores de pagamento e empresas de tecnologia financeira

O Wells Fargo colabora com vários processadores de pagamento e empresas de fintech:

• FIS Global (Tecnologia de Processamento de Pagamentos)
• Fiserv (Soluções de Tecnologia Bancária)
• Stripe (integração de pagamento online)

Colaboração com redes de cartão de crédito

Rede	Tipos de cartão	Volume anual de transações
Visa	Cartões de crédito e débito	US $ 2,3 trilhões (2022)
MasterCard	Cartões de crédito e débito	US $ 1,8 trilhão (2022)

Joint ventures com provedores de serviços de seguro e investimento

As principais parcerias de seguro e investimento da Wells Fargo incluem:

• American International Group (AIG) - Produtos de seguro
• BlackRock - Serviços de Gerenciamento de Investimentos
• Charles Schwab - Colaboração de gerenciamento de patrimônio

Valor do ecossistema total de parceria: aproximadamente US $ 5,6 bilhões em receita colaborativa (2023)

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A Wells Fargo opera 4.679 agências bancárias de varejo e 12.000 caixas eletrônicos nos Estados Unidos a partir do quarto trimestre de 2023. O banco atende a aproximadamente 66 milhões de clientes com vários produtos bancários.

Categoria de serviço bancário	Contas totais	Receita anual
Contas de corrente do consumidor	24,3 milhões	US $ 8,2 bilhões
Contas de corrente de negócios	3,1 milhões	US $ 3,7 bilhões

Gerenciamento de patrimônio e consultoria financeira

O Wells Fargo Investment Institute gerencia US $ 1,9 trilhão em ativos de clientes em dezembro de 2023.

• Total Wealth Management Cliente Ativo: US $ 1,9 trilhão
• Número de consultores financeiros: 14.500
• Valor médio do portfólio de clientes: $ 475.000

Desenvolvimento da plataforma bancária digital

A plataforma digital da Wells Fargo suporta 39,4 milhões de usuários de bancos on -line ativos e 33,2 milhões de usuários de bancos móveis em 2023.

Métrica da plataforma digital	Contagem de usuários
Usuários bancários online	39,4 milhões
Usuários bancários móveis	33,2 milhões

Gerenciamento de riscos e monitoramento de conformidade

A Wells Fargo investiu US $ 2,3 bilhões em infraestrutura de conformidade e gerenciamento de riscos em 2023.

• Equipe de conformidade: 8.700 funcionários
• Orçamento anual de conformidade: US $ 2,3 bilhões
• Investimento em tecnologia de gerenciamento de risco: US $ 650 milhões

Serviços de Origem e Crédito empréstimos

A Wells Fargo se originou de US $ 224 bilhões em empréstimos totais durante 2023.

Categoria de empréstimo	Volume total de empréstimos	Taxa de juros média
Empréstimos hipotecários	US $ 98,6 bilhões	6.75%
Empréstimos comerciais	US $ 76,3 bilhões	7.25%
Empréstimos ao consumidor	US $ 49,1 bilhões	8.15%

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Recursos Principais

Extensa rede de filiais

A Wells Fargo opera 4.639 agências bancárias de varejo em 49 estados dos EUA a partir do quarto trimestre de 2023. A rede de caixas eletrônicos físicos totais compreende 12.500 máquinas em todo o país.

Tipo de recurso	Quantidade	Propagação geográfica
Agências bancárias de varejo	4,639	49 Estados dos EUA
Máquinas de caixas eletrônicos	12,500	Em todo o país

Infraestrutura bancária digital

A plataforma digital da Wells Fargo suporta 47,2 milhões de clientes digitais ativos a partir de 2023. O aplicativo bancário móvel possui 31,5 milhões de usuários ativos.

Banco de dados de clientes e dados financeiros

• Base total de clientes: 70,4 milhões
• Clientes bancários comerciais e comerciais: 3,1 milhões
• Total de ativos: US $ 1,9 trilhão

Recursos da força de trabalho

A Wells Fargo emprega 293.723 funcionários em período integral em dezembro de 2023. A posse média dos funcionários é de 7,2 anos.

Métrica de funcionários	Valor
Total de funcionários	293,723
Posse média dos funcionários	7,2 anos

Capital financeiro

O total de acionistas do Wells Fargo é de US $ 184,3 bilhões. O índice de capital de nível 1 é de 12,5% a partir do quarto trimestre 2023.

• Capitalização de mercado: US $ 158,6 bilhões
• Total acionista patrimônio: US $ 184,3 bilhões
• Tier 1 Capital Ratio: 12,5%

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Proposições de Valor

Soluções financeiras abrangentes para indivíduos e empresas

A Wells Fargo oferece uma gama diversificada de produtos financeiros com US $ 1,9 trilhão em ativos totais a partir do quarto trimestre 2023. O banco fornece:

• Serviços bancários pessoais
• Soluções bancárias de negócios
• Empréstimos comerciais
• Produtos de investimento

Categoria de produto	Receita total (2023)
Bancos bancários do consumidor	US $ 44,2 bilhões
Bancos comerciais	US $ 26,7 bilhões
Gestão de patrimônio	US $ 22,1 bilhões

Experiência bancária digital e física integrada

A Wells Fargo mantém 4.627 agências de varejo e 12.160 caixas eletrônicos nos Estados Unidos. As plataformas bancárias digitais incluem:

• Aplicativo bancário móvel com 35,4 milhões de usuários digitais ativos
• Plataforma bancária online
• Soluções de pagamento digital

Conselhos financeiros personalizados e gestão de patrimônio

O segmento de gerenciamento de patrimônio gerencia US $ 1,9 trilhão em ativos de clientes com:

• 1.056 consultores financeiros
• Estratégias de investimento personalizadas
• Serviços de planejamento de aposentadoria

Taxas de juros competitivas e produtos bancários

Produto	Taxa de juro
Conta poupança	4.25%
Certificado de depósito (12 meses)	4.75%
Taxas de hipoteca (30 anos fixo)	6.75%

Serviços bancários convenientes e seguros

Os recursos de segurança incluem:

• Proteção de fraude de responsabilidade zero
• Monitoramento de transações em tempo real
• Tecnologias avançadas de criptografia

Investimento total de segurança cibernética em 2023: US $ 1,2 bilhão

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de relacionamento através de representantes de conta dedicados

A Wells Fargo atende 66 milhões de clientes em vários segmentos bancários. O banco mantém 7.200 filiais de varejo e 12.000 caixas eletrônicos em todo o país. Os representantes de conta dedicados lidam com interações personalizadas do cliente em vários canais.

Segmento de clientes	Cobertura representativa dedicada	Frequência de interação média
Banco de varejo	95% dos clientes de alta rede	Consultas pessoais trimestrais
Banking de negócios	100% dos clientes comerciais	Gerenciamento mensal de relacionamento
Gestão de patrimônio	Apoio personalizado completo	Revisões estratégicas bimensais

Suporte ao cliente bancário online e móvel

As plataformas digitais da Wells Fargo suportam 29,4 milhões de usuários de banco digital ativo. As interações de aplicativos móveis representam 74% do total de transações de clientes.

• Suporte ao cliente digital 24 horas por dia, 7 dias por semana
• Funcionalidade de bate-papo em tempo real
• Sistemas automatizados de resolução de problemas

Serviços de Consultoria Financeira Personalizada

A Wells Fargo oferece serviços de consultoria financeira abrangentes, com 15.000 consultores financeiros gerenciando US $ 1,9 trilhão em ativos de clientes.

Categoria de serviço	Investimento médio do cliente	Taxas de consultoria anuais
Gestão de patrimônio	$ 250.000 Mínimo	0.50% - 1.50%
Planejamento de aposentadoria	US $ 100.000 mínimo	0.30% - 1.00%

Canais de comunicação digital

O Wells Fargo mantém infraestrutura robusta de comunicação digital com estratégias de envolvimento do cliente em vários canais.

• Aplicativo móvel: 29,4 milhões de usuários ativos
• Banco online: 33,1 milhões de usuários registrados
• Canais de suporte de mídia social
• Plataformas de comunicação por e -mail

Programas de fidelidade e estratégias de retenção de clientes

Wells Fargo implementa programas abrangentes de retenção de clientes nos segmentos bancários.

Programa de fidelidade	Inscrição	Taxa de retenção
Wells Fargo Rewards	12,5 milhões de membros	87% de retenção ano a ano
Bancos premium	3,2 milhões de participantes	93% de lealdade do cliente

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Canais

Agências bancárias físicas

A Wells Fargo opera 4.689 agências bancárias de varejo a partir do quarto trimestre 2023, localizado em 37 estados nos Estados Unidos.

Tipo de canal	Número total	Cobertura geográfica
Agências bancárias físicas	4,689	37 Estados dos EUA

Plataforma bancária online

A plataforma bancária on -line da Wells Fargo atende 29,1 milhões de clientes digitais ativos a partir do quarto trimestre 2023.

Canal digital	Usuários ativos	Principais recursos
Site bancário online	29,1 milhões	Gerenciamento de contas, transferências, pagamento de contas

Aplicativo bancário móvel

O aplicativo móvel Wells Fargo possui 23,4 milhões de usuários móveis ativos no quarto trimestre 2023.

Plataforma móvel	Usuários móveis ativos	Baixar estatísticas
Wells Fargo Mobile App	23,4 milhões	4.6/5 App Store Classificação

Rede ATM

Wells Fargo mantém 12.850 caixas eletrônicos nos Estados Unidos a partir de 2023.

Rede ATM	ATMs totais	Volume de transação
WELLS FARGO ATMS	12,850	Mais de 500 milhões de transações anuais

Centros de atendimento ao cliente

A Wells Fargo opera 15 centros de atendimento ao cliente com aproximadamente 16.500 representantes de atendimento ao cliente.

Canal de atendimento ao cliente	Call centers	Representantes de serviço
Suporte ao cliente	15 centros	16.500 representantes

Destaques de distribuição de canais

• Abordagem bancária multicanal
• As plataformas digitais complementam a infraestrutura física
• Rede abrangente de atendimento ao cliente

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Segmentos de Clientes

Clientes bancários de varejo individuais

A partir do quarto trimestre de 2023, a Wells Fargo atende a aproximadamente 70 milhões de clientes nos Estados Unidos.

Quebra de segmento de clientes	Número de clientes
Contas de corrente pessoal	24,5 milhões
Contas de poupança pessoal	19,3 milhões
Titulares de cartão de crédito	16,2 milhões

Pequenas e médias empresas

A Wells Fargo suporta aproximadamente 3 milhões de clientes comerciais pequenos e médios.

• Receita anual de negócios bancários: US $ 8,2 bilhões
• Tamanho médio de empréstimo comercial: US $ 250.000
• Linhas de crédito comercial emitidas: 475.000

Grandes clientes corporativos

O segmento bancário corporativo atende 10.000 grandes clientes corporativos com receitas anuais superiores a US $ 50 milhões.

Segmento de clientes corporativos	Valor total
Total de ativos bancários corporativos	US $ 543 bilhões
Portfólio de empréstimos corporativos	US $ 278 bilhões

Clientes de gerenciamento de patrimônio

O Wells Fargo Wealth Management atende 2,1 milhões de indivíduos com alto nível.

• Ativos sob gestão: US $ 1,9 trilhão
• Valor médio do portfólio de clientes: US $ 1,2 milhão
• Número de consultores financeiros: 13.500

Investidores comerciais e institucionais

A Wells Fargo atende a 500 investidores institucionais com necessidades financeiras complexas.

Métricas de investimento institucional	Valor
Ativos de investimento institucional	US $ 726 bilhões
Portfólio de clientes institucionais médios	US $ 1,45 bilhão

Wells Fargo & Empresa (WFC) - Modelo de Negócios: Estrutura de Custo

Salários e compensação dos funcionários

A partir de 2023, as despesas totais de remuneração e benefícios dos funcionários da Wells Fargo foram de US $ 48,1 bilhões. O salário médio para os funcionários varia em diferentes funções:

Posição	Salário médio anual
Caixa do banco	$36,240
Conselheiro Financeiro	$89,160
Executivo sênior	US $ 2,5 milhões

Manutenção de infraestrutura de tecnologia

A Wells Fargo investiu US $ 10,2 bilhões em tecnologia e infraestrutura digital em 2023. As despesas importantes da tecnologia incluem:

• Sistemas de segurança cibernética
• Infraestrutura de computação em nuvem
• Plataformas bancárias digitais
• Ferramentas de análise de dados

Despesas de conformidade regulatória

Wells Fargo gastou aproximadamente US $ 3,7 bilhões em conformidade regulatória e despesas legais em 2023. Avaria dos custos de conformidade:

Área de conformidade	Custo anual
Lavagem anti-dinheiro	US $ 1,2 bilhão
Gerenciamento de riscos	US $ 1,5 bilhão
Acordos legais	US $ 1 bilhão

Custos operacionais da rede de filiais

A Wells Fargo opera 4.679 filiais com despesas operacionais anuais de US $ 7,6 bilhões. Redução de custos operacionais:

• Manutenção de aluguel e instalações: US $ 2,3 bilhões
• Utilitários: US $ 540 milhões
• Equipamentos e suprimentos: US $ 410 milhões
• Segurança da filial: US $ 350 milhões

Despesas de marketing e aquisição de clientes

O orçamento de marketing e aquisição de clientes da Wells Fargo para 2023 foi de US $ 2,1 bilhões. Alocação de despesas de marketing:

Canal de marketing	Gasto
Marketing digital	US $ 850 milhões
Mídia tradicional	US $ 650 milhões
Patrocínios e eventos	US $ 600 milhões

Wells Fargo & Empresa (WFC) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, a Wells Fargo registrou receita de juros líquidos de US $ 47,2 bilhões. A repartição da receita de juros inclui:

Categoria de empréstimo	Receita de juros (US $ bilhões)
Empréstimos comerciais	18.6
Empréstimos ao consumidor	22.4
Empréstimos hipotecários	6.2

Taxas de serviço bancário

A Wells Fargo gerou US $ 9,7 bilhões em taxas de serviço em contas de depósito em 2023.

• Taxas de manutenção de conta: US $ 3,2 bilhões
• Taxas de cheque especial: US $ 1,5 bilhão
• Outras taxas de serviço bancário: US $ 5,0 bilhões

Comissões de investimento e gerenciamento de patrimônio

A receita de serviços de investimento para 2023 totalizou US $ 12,3 bilhões.

Fonte de receita	Valor (US $ bilhões)
Taxas de gerenciamento de patrimônio	7.6
Taxas de consultoria de investimento	4.7

Taxas de transação de cartão de crédito

A receita relacionada ao cartão de crédito para 2023 foi de US $ 6,8 bilhões.

• Taxas de intercâmbio: US $ 4,3 bilhões
• Taxas anuais de cartão: US $ 1,5 bilhão
• Outras taxas de cartão de crédito: US $ 1,0 bilhão

Receita de gerenciamento de ativos

A receita de gerenciamento de ativos para 2023 atingiu US $ 5,4 bilhões.

Categoria de gerenciamento de ativos	Receita (US $ bilhões)
Gerenciamento de fundos mútuos	2.9
Gerenciamento institucional de ativos	2.5

Wells Fargo & Company (WFC) - Canvas Business Model: Value Propositions

You want to see the hard numbers behind what Wells Fargo & Company offers its clients. Here's the breakdown of the core value propositions, grounded in the latest figures we have through late 2025.

Full-spectrum financial services for 60 million consumers and 3 million small businesses

Wells Fargo & Company serves a massive base across the U.S. economy. They proudly report serving approximately 60 million customers in the United States. For the business side, that includes supporting more than 3 million small businesses. Plus, the Consumer Banking and Lending segment specifically targets consumers and small businesses with annual sales generally up to $25 million.

Integrated, personalized service for affluent clients with $250,000 to $10 million in assets

The Wealth & Investment Management division focuses on affluent, high-net-worth, and ultra-high-net-worth clients. While we don't have the exact count for the $250,000 to $10 million bracket, the scale of their managed assets shows the commitment to this segment. They estimate existing bank customers hold trillions of assets at other institutions, showing a clear opportunity for deeper integration. Here's a look at the asset breakdown as of the third quarter of 2025:

Asset Category	Assets Under Management/Advisement (Q3 2025)
Advisory Accounts	$1.1 trillion
Brokerage Accounts	$1.37 trillion

Also, Wells Fargo & Company proudly serves more than 10% of small businesses in the U.S.

Highly-rated digital experience, ranked highest in J.D. Power 2025 wealth management study

The digital offering for advised investors is a key value point. In the J.D. Power 2025 U.S. Wealth Management Digital Experience Study, Wells Fargo Advisors achieved the highest ranking for overall customer satisfaction in the advised investor segment. The score they posted was 756 on the study's scale. For context, apps in this segment now feature virtual assistants 54% of the time, which drives higher satisfaction.

Stability and security as a Global Systemically Important Bank (G-SIB)

As a designated Global Systemically Important Bank holding company, Wells Fargo & Company carries the weight of systemic importance, which translates to perceived stability. As of the end of 2024 data used for the 2025 assessment, the company reported approximately $1.9 trillion in total consolidated assets. For the 2025 G-SIB list, Wells Fargo was placed in Bucket 1, which requires a 1.00% additional capital buffer.

Commercial and Investment Banking expertise for large U.S. corporations

The Corporate and Investment Banking segment supports large U.S. corporations with specialized services. As of September 30, 2025, the average loans for Corporate and Investment Banking stood at $295.9 billion. The momentum in this area is clear; investment banking fees jumped 59% in one reported quarter compared to the prior year, and fees were up 16% during the first half of 2025 year-over-year.

• Investment Banking Fees Growth (First Half 2025 YoY): 16%
• Corporate and Investment Banking Average Loans (Q3 2025): $295.9 billion
• Total Consolidated Assets (End of 2024): Approx. $1.9 trillion
• Wealth Management Digital Experience Score (2025): 756
• G-SIB Capital Buffer Requirement: 1.00%

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Relationships

You're looking at how Wells Fargo & Company structures its interactions with different client tiers, which is defintely a mix of high-tech automation and high-touch human advice as of late 2025.

For the mass market, the focus is on digital efficiency. Customer engagement with the bank's mobile app grew in 2024 with 1.5 million active customers, up 5% from the year prior. This digital channel is key to lowering the cost to serve.

Automated self-service is scaling rapidly. The AI assistant, Fargo, handled 245.4 million interactions in 2024 alone. Since its launch, the total interactions reached 336 million. This automation frees up human agents to focus on more intricate demands. Wells Fargo is deploying these AI agents across call centers and corporate banking to automate routine tasks.

The high-value segments receive dedicated attention. Wells Fargo Technology Banking expanded its team by 20% over the past year, bringing that specific group to more than 60 bankers. This investment in relationship managers supports the high-touch service model for affluent clients.

The structure for high-value segments is tiered:

• Premier Banking clients typically need $250,000 in linked balances to qualify for benefits like waived fees and access to dedicated bankers.
• The Private Bank experience is by invitation, generally requiring a $1,000,000 minimum investment.

Here's a quick look at the scale and performance metrics for the top tier:

Metric	Wells Fargo Private Bank Data
Assets Under Management	$900 Billion
Minimum Investment Requirement	$1,000,000
Average Relationship Size	$8M
Client Retention Rate	96%
5-Year Average Return	6.8%

The high-touch service for these clients includes around-the-clock dedicated support teams and specialized services like Trust Administration and Wealth and Legacy Planning. For Premier clients, the offering includes access to a Wells Fargo Premier banker and a Wells Fargo Advisors financial advisor working as a dedicated team.

The bank is using technology to enhance personalization across the board. The deployment of systems like the Pega Customer Decision Hub resulted in a 3-10 times increase in customer engagement rates through personalized messaging for 70 million customers.

• AI agents handle routine inquiries like bill pay and transfers.
• Private Bank clients receive access to exclusive digital experiences and events.
• Premier clients get waived fees for services like wire transfers.
• The bank is focused on scaling marketing efforts alongside increasing the number of premier bankers and financial advisors.

If onboarding for new high-value clients takes longer than expected, churn risk rises.

Wells Fargo & Company (WFC) - Canvas Business Model: Channels

You're looking at how Wells Fargo & Company gets its products and services to its customers as of late 2025. It's a mix of old-school presence and heavy digital investment.

Physical branch network for in-person service and complex transactions

The physical footprint remains substantial, though it is actively being optimized through closures and modernizations. Wells Fargo & Company operates 6,289 locations in the United States as of June 11, 2025. This network includes more than 4,000 retail bank branches across 36 states. The bank is investing millions of dollars over the next four years to refurbish its entire U.S. branch network. In 2024, the bank completed 730 branch upgrades. So far in 2025, 23 branches have closed across eleven states. In Q4 2024, 45 percent of U.S. bank account holders reported conducting activities in person at a branch, which is an 8 percent decline from the first half of 2019. A Wells Fargo branch or ATM is within two miles of more than half of United States census households.

Wells Fargo Mobile App and Online Banking platforms

Digital channels show high engagement, with mobile usage outpacing traditional online banking access. Wells Fargo & Company serves 30 million online users and 23 million mobile users. By 2025, 72 percent of U.S. adults report using mobile banking apps. Mobile banking users typically complete 8.2 transactions per month, versus 3.9 transactions for people using bank branches. For specific tasks, 56 percent conduct balance inquiries via mobile apps, compared to 29 percent online. Furthermore, 48 percent transfer money to another person through mobile apps, while 38 percent use online banking for that task. In 2024, customer engagement with the mobile app grew by 5 percent, reaching 1.5 million active customers. The bank processed over 1 billion Zelle transactions in 2024, a 22 percent increase year-over-year. The Net Promoter Score (NPS) for Wells Fargo & Company is 30, which is below the industry average of 41.

Here's a quick look at the digital user base comparison:

Platform	User Count (Millions)
Online Banking Users	30
Mobile App Users	23

13,000+ ATM network across the U.S.

The ATM network supports card and cardless transactions. Wells Fargo & Company maintained 13,000 ATMs as of 2021. The entire fleet of Wells Fargo & Company ATMs is equipped with One-Time Access Code technology.

Dedicated call centers and customer service teams

For issues requiring human intervention, call centers remain a key touchpoint, though customer satisfaction metrics show room for improvement relative to peers. The average cost per customer service call observed across industries ranges from $2.70 to $5.60. The banking and financial services industry sees an average customer satisfaction rate (CSAT) of 79 percent for its call centers. The industry benchmark for Average Speed of Answer (ASA) is answering 80 percent of calls within 20 seconds.

Wells Fargo Advisors for investment and wealth management

The wealth management arm actively recruits and manages significant assets. Wells Fargo Advisors Financial Network LLC reported Assets Under Management (AUM) of $197.4 B as of July 7, 2025. Wells Fargo Clearing Services LLC has a total AUM of $606.0 B. The Wells Fargo Investment Institute Inc. reports $40.8 B in AUM. In a recent move, Wells Fargo & Company recruited a team from UBS that oversaw $6.3 billion in assets and generated nearly $39 million in annual revenue.

Here's the AUM breakdown for Wells Fargo Advisors Financial Network LLC:

Client Type	AUM (Billions USD)
Individuals (high net worth)	139.4
Individuals (other than high net worth)	43.4
Pension and profit sharing plans	3.2
Corporations or other businesses	7.5

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Segments

You're looking at the core of Wells Fargo & Company's business-who they actually serve. As of late 2025, with the asset cap lifted in May 2025, the focus is definitely on deepening relationships across these established groups. Wells Fargo & Company serves over 70 million customers worldwide.

Retail Consumers: Mass market individuals and families

This is the foundation, the Community Banking segment that keeps the lights on. They offer the everyday banking services. The Community Banking segment generated $27.9 billion in revenue in 2023. Wells Fargo & Company maintains the second largest branch network in the United States, with 6,289 Wells Fargo banks in the US as of June 11, 2025. They are heavily reinvesting here, aiming for net new growth and reinvention of the branch experience.

Key service points for this segment include:

• Focus on primary checking account growth.
• A branch or ATM is within two miles of more than half of United States census households.
• Seeking to provide advice and guidance in person, as visits for consultations are actually going up.
• Many customers seek help overcoming financial challenges, with 36% seeking more financial advice year over year.

Small Businesses: Companies with annual sales generally up to $25 million

Wells Fargo & Company supports smaller enterprises with credit and banking services. The Consumer, Small & Business Banking core business line provides business credit products to small businesses with annual sales generally up to $10 million. This segment is intertwined with the retail consumer base within the Community Banking structure.

Affluent/Premier Clients: Individuals with $250,000 to $10 million in assets

This is a major growth area, especially now that the bank is free from the asset cap. The Premier program, launched in 2022, ties together banking, lending, and investing for these clients. Premier customers are specifically classified as those with between $250,000 and $10 million in deposits and investments. Wells Fargo & Company sees a massive opportunity here, estimating $6 trillion to $8 trillion held away from them that they can help manage.

Traction in this segment is showing up in the numbers:

• Net investment flows in premier jumped 47% year to date (prior to November 2025).
• Enhanced benefits include exclusive credit card bonus offers and mortgage rate discounts.

Commercial/Corporate Clients: Mid-sized companies, large corporations, and institutions

With the regulatory constraints eased, Wells Fargo & Company is actively reclaiming market share in areas like commercial and industrial (C&I) lending. The Corporate and Investment Banking segment reported $16.1 billion in revenue in 2023. The bank's $2.6 trillion in deposits as of Q2 2025 provides ample funding for this expansion.

Investment banking activity is picking up steam:

• Q2 2025 investment banking revenues rose 12.5% year-over-year.
• The bank is making targeted hires and technology upgrades for its institutional client base.

Ultra-High-Net-Worth Clients: Served by Wells Fargo Private Bank

These clients are served through the Wealth & Investment Management (WIM) businesses, which includes Wells Fargo Advisors and Wells Fargo Private Bank. The entire WIM segment, which covers affluent through ultra-high-net-worth, is a focus for fee-based revenue growth. Total client assets across the WIM segment stood at $2.293 trillion at the end of December 2024. By Q3 2025, the broader Asset & Wealth Management (AWM) saw assets under management (AUM) increase 18% to $4.6 trillion.

Here are some financial snapshots for the wealth-focused area:

Metric	Value (Latest Available)	Context
WIM Net Income	$508 million	Q4 2024
WIM Total Revenue	$3.958 billion	Q4 2024
AWM Total AUM	$4.6 trillion	Q3 2025

The bank plans to add 200 new wealth advisors by 2026 to support this client base.

Wells Fargo & Company (WFC) - Canvas Business Model: Cost Structure

The Cost Structure for Wells Fargo & Company is heavily influenced by its scale, the ongoing remediation of past issues, and necessary investments for future competitiveness. You'll see that the largest component is the noninterest expense base, which management is actively working to control while simultaneously funding modernization.

The forecasted full-year 2025 noninterest expense is approximately $54.6 billion, which was an upward revision from a prior estimate of about $54.2 billion. This increase reflects specific planned expenditures, so it's not just inflation creeping in. For context, the noninterest expense reported for the third quarter of 2025 was $13,846 million.

You're definitely seeing significant spending dedicated to regulatory and compliance efforts. While Wells Fargo & Company has made major strides, including the termination of the 2018 OCC consent order, the work to fully embed a robust risk and control infrastructure is not free. This spending is essential to address remaining consent orders and avoid future penalties, which historically have been substantial, such as the $3 billion paid in compliance fines between 2016 and 2020.

Technology and digital transformation are major cost drivers, especially with the push toward AI deployment. Noninterest expenses in recent quarters have been explicitly noted as being pushed higher by tech investments. This is a necessary expenditure to modernize systems and compete digitally, even if it temporarily pressures the expense ratio.

Personnel costs remain a substantial line item. As part of efficiency drives, the company booked a specific, non-recurring charge for workforce adjustments in the third quarter of 2025. Specifically, the Q3 2025 results included $296 million in severance expense.

The cost associated with funding the balance sheet is always a key variable. This includes the cost of customer deposits and wholesale borrowings. For the second quarter of 2025, the average deposit cost was reported at 1.52%. The bank managed its funding mix, with average deposits around $1.3 trillion in Q2 2025, showing a reduction in higher-cost Certificates of Deposit (CDs) from Corporate Treasury.

Here's a quick look at some of the key expense and funding-related figures we have for 2025:

Cost/Funding Metric	Reported/Forecasted Amount	Period/Context
Forecasted Full-Year Noninterest Expense	$54.6 billion	Full-Year 2025 Estimate
Reported Noninterest Expense	$13,846 million	Q3 2025
Severance Expense	$296 million	Q3 2025 (Included in Noninterest Expense)
Average Deposit Cost	1.52%	Q2 2025
Average Deposits	$1.3 trillion	Q2 2025

The ongoing expense management strategy involves several levers you should watch:

• Streamlining organizational structure.
• Rationalizing the branch footprint.
• Reducing overall headcount.

The bank has been aggressively implementing these expense-reduction strategies, which contributed to a negative 1.3% compound annual growth rate in non-interest expenses over the four years ending 2024, though expenses ticked higher in the first nine months of 2025 due to accelerated operational investments.

Finance: draft 13-week cash view by Friday.

Wells Fargo & Company (WFC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Wells Fargo & Company brings in money, which is crucial for understanding its stability, so here are the hard numbers from the latest reports.

Net Interest Income (NII), which is the difference between interest earned on loans and securities and interest paid on deposits, was reported at $11.95 billion for the third quarter of 2025. This represented a 2% rise from the prior year period. Fourth quarter NII is expected to grow from the third quarter to approximately $12.4 billion to $12.5 billion. Full-year 2025 NII is expected to be roughly in line with full-year 2024.

Noninterest Income (Fee-based) from services showed strong, broad-based growth across consumer and commercial businesses. For Q3 2025, this figure was reported at $9.4 billion, marking a 9% increase year-over-year. Total revenue for Q3 2025 was $21.44 billion.

The revenue streams are segmented across the main business lines, showing where the lending and fee income originates. Here's a quick look at the segment revenue performance for Q3 2025 versus the prior year:

Revenue Source	Q3 2025 Revenue (Billions USD)	Year-over-Year Change
Total Consumer Banking and Lending	$9.65	Not specified
Wealth and Investment Management	$4.196	Increased 8%
Corporate and Investment Banking	Not specified (Total Revenue up 1%)	Grew 1%

Lending income is a major component, with specific product lines showing varied growth. For instance, Credit Card revenue grew 13% from a year ago, and Home Lending revenue increased 3%. On the other hand, Auto revenue declined 6% year-over-year, though it was up 6% from the second quarter of 2025. Commercial Banking revenue was down 9% from a year ago.

Investment and advisory fees from Wealth and Investment Management contributed significantly, with total revenue for that segment reaching $4.196 billion in Q3 2025. Total client assets in this business stood at $2.473 trillion, an 8% rise.

Investment Banking and Markets revenue saw a notable boost in fees. Investment Banking fees increased 25% year-over-year in Q3 2025. The reported Investment Banking fees for the quarter were $840 million, exceeding the forecast of $742.8 million. Markets revenue, which includes trading, was up 6% year-over-year, driven by higher revenue in equities, commodities, and foreign exchange.

You can see the breakdown of fee-based income drivers here:

• Investment Banking fees: Up 25% YoY.
• Credit Card revenue: Grew 13% YoY.
• Wealth and Investment Management revenue: Up 8% YoY.
• Home Lending revenue: Increased 3% YoY.
• Auto revenue: Declined 6% YoY.
• Commercial Banking revenue: Down 9% YoY.

Finance: draft 13-week cash view by Friday.