Wells Fargo & Société (WFC): Canvas de modèle d'entreprise [Jan-2025 MISE À JOUR]

Wells Fargo & Société, une puissance financière avec un modèle commercial complexe et dynamique, témoigne de l'innovation stratégique dans la banque moderne. En intégrant de manière transparente les services bancaires traditionnels avec des solutions numériques de pointe, la société a conçu une approche complète qui s'adresse à divers segments de clients, des clients de détail individuels aux grands clients d'entreprise. Cette toile de modèle commercial révèle le cadre complexe derrière le succès de Wells Fargo, présentant comment les partenariats stratégiques, les infrastructures technologiques robustes et les propositions de valeur centrées sur le client stimulent leur avantage concurrentiel dans le paysage financier en constante évolution.

Wells Fargo & Société (WFC) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les entreprises technologiques pour les solutions bancaires numériques

Wells Fargo a établi des partenariats avec les entreprises technologiques suivantes:

Partenaire technologique	Focus de partenariat	Année initiée
Mélange	Plate-forme de prêt numérique	2021
Plaid	Connectivité de données financières	2020
Salesforce	Gestion de la relation client	2018

Partenariats avec des processeurs de paiement et des sociétés de technologie financière

Wells Fargo collabore avec plusieurs processeurs de paiement et sociétés fintech:

• FIS Global (technologie de traitement des paiements)
• Fiserv (Banking Technology Solutions)
• Stripe (intégration de paiement en ligne)

Collaboration avec les réseaux de cartes de crédit

Réseau	Types de cartes	Volume de transaction annuel
Visa	Cartes de crédit et de débit	2,3 billions de dollars (2022)
MasterCard	Cartes de crédit et de débit	1,8 billion de dollars (2022)

Coentreprises avec des fournisseurs de services d'assurance et d'investissement

Les principales partenariats d'assurance et d'investissement de Wells Fargo comprennent:

• American International Group (AIG) - Produits d'assurance
• BlackRock - Services de gestion des investissements
• Charles Schwab - Collaboration de gestion de la patrimoine

Valeur totale de l'écosystème du partenariat: environ 5,6 milliards de dollars de revenus collaboratifs (2023)

Wells Fargo & Société (WFC) - Modèle d'entreprise: activités clés

Services de vente au détail et commerciaux

Wells Fargo exploite 4 679 succursales bancaires de détail et 12 000 distributeurs automatiques de billets aux États-Unis au 423. La banque dessert environ 66 millions de clients avec divers produits bancaires.

Catégorie de service bancaire	Comptes totaux	Revenus annuels
Comptes chèques des consommateurs	24,3 millions	8,2 milliards de dollars
Comptes de chèques d'entreprise	3,1 millions	3,7 milliards de dollars

Gestion de la patrimoine et avis financier

Wells Fargo Investment Institute gère 1,9 billion de dollars d'actifs clients en décembre 2023.

• Actifs du client total de la gestion de la patrimoine: 1,9 billion de dollars
• Nombre de conseillers financiers: 14 500
• Valeur moyenne du portefeuille des clients: 475 000 $

Développement de la plate-forme bancaire numérique

La plate-forme numérique de Wells Fargo prend en charge 39,4 millions d'utilisateurs de services bancaires en ligne actifs et 33,2 millions d'utilisateurs de services bancaires mobiles en 2023.

Métrique de la plate-forme numérique	Nombre d'utilisateurs
Utilisateurs de la banque en ligne	39,4 millions
Utilisateurs de la banque mobile	33,2 millions

Gestion des risques et surveillance de la conformité

Wells Fargo a investi 2,3 milliards de dollars dans l'infrastructure de gestion des risques et de gestion des risques en 2023.

• Personnel de conformité: 8 700 employés
• Budget de conformité annuel: 2,3 milliards de dollars
• Investissement technologique de gestion des risques: 650 millions de dollars

Services de création de prêt et de crédit

Wells Fargo a créé 224 milliards de dollars de prêts au total en 2023.

Catégorie de prêt	Volume total des prêts	Taux d'intérêt moyen
Prêts hypothécaires	98,6 milliards de dollars	6.75%
Prêts commerciaux	76,3 milliards de dollars	7.25%
Prêts à la consommation	49,1 milliards de dollars	8.15%

Wells Fargo & Société (WFC) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue

Wells Fargo exploite 4 639 succursales de banque de détail dans 49 États américains au T2 2023. Le réseau ATM physique total comprend 12 500 machines à l'échelle nationale.

Type de ressource	Quantité	Propagation géographique
Succursales de banque de détail	4,639	49 États américains
Machines ATM	12,500	À l'échelle nationale

Infrastructure bancaire numérique

La plate-forme numérique de Wells Fargo prend en charge 47,2 millions de clients numériques actifs à partir de 2023. L'application bancaire mobile compte 31,5 millions d'utilisateurs actifs.

Base de données client et données financières

• Base de clientèle totale: 70,4 millions
• Clients commerciaux et commerciaux: 3,1 millions
• Actif total: 1,9 billion de dollars

Ressources de la main-d'œuvre

Wells Fargo emploie 293 723 employés à temps plein en décembre 2023. Le mandat moyen des employés est de 7,2 ans.

Métrique des employés	Valeur
Total des employés	293,723
Mandat moyen des employés	7,2 ans

Capital financier

Les capitaux propres totaux des actionnaires de Wells Fargo s'élèvent à 184,3 milliards de dollars. Le ratio de capital de niveau 1 est de 12,5% au quatrième trimestre 2023.

• Capitalisation boursière: 158,6 milliards de dollars
• Total des capitaux propres des actionnaires: 184,3 milliards de dollars
• Ratio de capital de niveau 1: 12,5%

Wells Fargo & Société (WFC) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les particuliers et les entreprises

Wells Fargo propose une gamme diversifiée de produits financiers avec 1,9 billion de dollars d'actifs totaux au T2 2023. La banque fournit:

• Services bancaires personnels
• Solutions bancaires d'entreprise
• Prêts commerciaux
• Produits d'investissement

Catégorie de produits	Revenu total (2023)
Banque de consommation	44,2 milliards de dollars
Banque commerciale	26,7 milliards de dollars
Gestion de la richesse	22,1 milliards de dollars

Expérience bancaire numérique et physique intégrée

Wells Fargo maintient 4 627 succursales au détail et 12 160 guichets automatiques à travers les États-Unis. Les plates-formes bancaires numériques comprennent:

• Application bancaire mobile avec 35,4 millions d'utilisateurs numériques actifs
• Plateforme bancaire en ligne
• Solutions de paiement numérique

Conseils financiers personnalisés et gestion de la patrimoine

Le segment de la gestion de patrimoine gère 1,9 billion de dollars d'actifs des clients avec:

• 1 056 conseillers financiers
• Stratégies d'investissement personnalisées
• Services de planification de la retraite

Taux d'intérêt concurrentiels et produits bancaires

Produit	Taux d'intérêt
Compte d'épargne	4.25%
Certificat de dépôt (12 mois)	4.75%
Taux hypothécaires (à 30 ans fixe)	6.75%

Services bancaires pratiques et sécurisés

Les fonctionnalités de sécurité comprennent:

• Protection de fraude à responsabilité zéro
• Surveillance des transactions en temps réel
• Technologies de chiffrement avancées

Investissement total de cybersécurité en 2023: 1,2 milliard de dollars

Wells Fargo & Société (WFC) - Modèle d'entreprise: relations clients

Gestion des relations par le biais de représentants de compte dédié

Wells Fargo dessert 66 millions de clients dans divers segments bancaires. La banque maintient 7 200 établissements de vente au détail et 12 000 distributeurs automatiques de billets à l'échelle nationale. Les représentants de compte dédiés gèrent les interactions personnalisées du client sur plusieurs canaux.

Segment de clientèle	Couverture représentative dédiée	Fréquence d'interaction moyenne
Banque de détail	95% des clients à haute nette	Consultations personnelles trimestrielles
Banque d'affaires	100% des clients commerciaux	Gestion mensuelle des relations
Gestion de la richesse	Support personnalisé complet	Revues stratégiques bimensuelles

Support client en ligne et mobile

Les plates-formes numériques de Wells Fargo prennent en charge 29,4 millions d'utilisateurs de banque numérique actifs. Les interactions d'applications mobiles représentent 74% du total des transactions clients.

• Support client numérique 24/7
• Fonctionnalité de chat en temps réel
• Systèmes de résolution de problèmes automatisés

Services de conseil financier personnalisés

Wells Fargo offre des services de conseil financier complets avec 15 000 conseillers financiers gérant 1,9 billion de dollars d'actifs clients.

Catégorie de service	Investissement moyen du client	Frais de conseil annuels
Gestion de la richesse	250 000 $ minimum	0.50% - 1.50%
Planification de la retraite	100 000 $ minimum	0.30% - 1.00%

Canaux de communication numériques

Wells Fargo maintient une infrastructure de communication numérique robuste avec des stratégies d'engagement client multicanal.

• Application mobile: 29,4 millions d'utilisateurs actifs
• Banque en ligne: 33,1 millions d'utilisateurs enregistrés
• Canaux de soutien aux médias sociaux
• Plateformes de communication par e-mail

Programmes de fidélité et stratégies de rétention de la clientèle

Wells Fargo met en œuvre des programmes complets de rétention de la clientèle dans les segments bancaires.

Programme de fidélité	Inscription	Taux de rétention
Récompenses Wells Fargo	12,5 millions de membres	Rétention de 87% d'une année sur l'autre
Banque premium	3,2 millions de participants	93% de fidélité à la clientèle

Wells Fargo & Société (WFC) - Modèle d'entreprise: canaux

Succursales bancaires physiques

Wells Fargo exploite 4 689 succursales de banque de vente au détail au quatrième trimestre 2023, situées dans 37 États aux États-Unis.

Type de canal	Nombre total	Couverture géographique
Succursales bancaires physiques	4,689	37 États américains

Plateforme bancaire en ligne

La plate-forme bancaire en ligne de Wells Fargo dessert 29,1 millions de clients numériques actifs au quatrième trimestre 2023.

Canal numérique	Utilisateurs actifs	Caractéristiques clés
Site Web de banque en ligne	29,1 millions	Gestion des comptes, transferts, paiement de factures

Application bancaire mobile

L'application mobile Wells Fargo compte 23,4 millions d'utilisateurs mobiles actifs au quatrième trimestre 2023.

Plate-forme mobile	Utilisateurs mobiles actifs	Télécharger des statistiques
Application mobile Wells Fargo	23,4 millions	Note 4.6 / 5 de l'App Store

Réseau ATM

Wells Fargo maintient 12 850 distributeurs automatiques de billets à travers les États-Unis en 2023.

Réseau ATM	Total de distributeurs automatiques de billets	Volume de transaction
Wells Fargo ATM	12,850	Plus de 500 millions de transactions annuelles

Centres d'appels de service client

Wells Fargo exploite 15 centres d'appels de service à la clientèle avec environ 16 500 représentants du service client.

Canal de service client	Centres d'appel	Représentants du service
Support client	15 centres	16 500 représentants

Faits saillants de distribution de canaux

• Approche bancaire multicanal
• Les plates-formes numériques complètent l'infrastructure physique
• Réseau complet du service client

Wells Fargo & Société (WFC) - Modèle d'entreprise: segments de clients

Clients bancaires de détail individuels

Au quatrième trimestre 2023, Wells Fargo dessert environ 70 millions de clients à travers les États-Unis.

Répartition du segment de la clientèle	Nombre de clients
Comptes de chèques personnels	24,5 millions
Comptes d'épargne personnels	19,3 millions
Détenteurs de cartes de crédit	16,2 millions

Petites et moyennes entreprises

Wells Fargo prend en charge environ 3 millions de petites et moyennes clients commerciaux.

• Revenus annuels des banques commerciales: 8,2 milliards de dollars
• Taille moyenne des prêts commerciaux: 250 000 $
• Lignes de crédit commerciales émises: 475 000

GRANDES clients d'entreprise

Le segment des services bancaires d'entreprise dessert 10 000 grands clients d'entreprise avec des revenus annuels dépassant 50 millions de dollars.

Segment des clients d'entreprise	Valeur totale
Total des actifs bancaires d'entreprise	543 milliards de dollars
Portefeuille de prêts d'entreprise	278 milliards de dollars

Clients de gestion de la patrimoine

Wells Fargo Wealth Management dessert 2,1 millions d'individus à forte valeur.

• Actifs sous gestion: 1,9 billion de dollars
• Valeur moyenne du portefeuille des clients: 1,2 million de dollars
• Nombre de conseillers financiers: 13 500

Investisseurs commerciaux et institutionnels

Wells Fargo dessert 500 investisseurs institutionnels ayant des besoins financiers complexes.

Métriques d'investissement institutionnelles	Valeur
Actifs d'investissement institutionnels	726 milliards de dollars
Portefeuille de clients institutionnels moyens	1,45 milliard de dollars

Wells Fargo & Société (WFC) - Modèle d'entreprise: Structure des coûts

Salaires et compensation des employés

En 2023, les dépenses totales de rémunération et de prestations des employés de Wells Fargo étaient de 48,1 milliards de dollars. Le salaire moyen des employés varie sur différents rôles:

Position	Salaire annuel moyen
Banc de banque	$36,240
Conseiller financier	$89,160
Directeur principal	2,5 millions de dollars

Maintenance des infrastructures technologiques

Wells Fargo a investi 10,2 milliards de dollars dans la technologie et les infrastructures numériques en 2023. Les dépenses technologiques clés comprennent:

• Systèmes de cybersécurité
• Infrastructure de cloud computing
• Plateformes bancaires numériques
• Outils d'analyse de données

Frais de conformité réglementaire

Wells Fargo a dépensé environ 3,7 milliards de dollars pour la conformité réglementaire et les dépenses juridiques en 2023. Répartition des frais de conformité:

Zone de conformité	Coût annuel
Anti-blanchiment	1,2 milliard de dollars
Gestion des risques	1,5 milliard de dollars
Règlements juridiques	1 milliard de dollars

Coûts opérationnels du réseau de succursale

Wells Fargo exploite 4 679 succursales avec des dépenses opérationnelles annuelles de 7,6 milliards de dollars. Répartition des coûts opérationnels:

• Entretien des loyers et des installations: 2,3 milliards de dollars
• Services publics: 540 millions de dollars
• Équipement et fournitures: 410 millions de dollars
• Sécurité des succursales: 350 millions de dollars

Frais de marketing et d'acquisition des clients

Le budget du marketing et de l'acquisition de clients de Wells Fargo pour 2023 était de 2,1 milliards de dollars. Attribution des dépenses de marketing:

Canal de marketing	Dépense
Marketing numérique	850 millions de dollars
Médias traditionnels	650 millions de dollars
Parrainages et événements	600 millions de dollars

Wells Fargo & Société (WFC) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, Wells Fargo a déclaré un revenu net d'intérêts de 47,2 milliards de dollars. La rupture des revenus des intérêts comprend:

Catégorie de prêt	Revenu des intérêts (milliards de dollars)
Prêts commerciaux	18.6
Prêts à la consommation	22.4
Prêts hypothécaires	6.2

Frais de service bancaire

Wells Fargo a généré 9,7 milliards de dollars de frais de service sur les comptes de dépôt pour 2023.

• Frais de maintenance du compte: 3,2 milliards de dollars
• Frais de découvert: 1,5 milliard de dollars
• Autres frais de service bancaire: 5,0 milliards de dollars

Commissions d'investissement et de gestion de la patrimoine

Les revenus des services d'investissement pour 2023 ont totalisé 12,3 milliards de dollars.

Source de revenus	Montant (milliards de dollars)
Frais de gestion de la patrimoine	7.6
Frais de conseil en investissement	4.7

Frais de transaction de carte de crédit

Les revenus liés à la carte de crédit pour 2023 étaient de 6,8 milliards de dollars.

• Frais d'échange: 4,3 milliards de dollars
• Frais de carte annuels: 1,5 milliard de dollars
• Autres frais de carte de crédit: 1,0 milliard de dollars

Revenus de gestion des actifs

Les revenus de gestion des actifs pour 2023 ont atteint 5,4 milliards de dollars.

Catégorie de gestion des actifs	Revenus (milliards de dollars)
Gestion des fonds communs de placement	2.9
Gestion des actifs institutionnels	2.5

Wells Fargo & Company (WFC) - Canvas Business Model: Value Propositions

You want to see the hard numbers behind what Wells Fargo & Company offers its clients. Here's the breakdown of the core value propositions, grounded in the latest figures we have through late 2025.

Full-spectrum financial services for 60 million consumers and 3 million small businesses

Wells Fargo & Company serves a massive base across the U.S. economy. They proudly report serving approximately 60 million customers in the United States. For the business side, that includes supporting more than 3 million small businesses. Plus, the Consumer Banking and Lending segment specifically targets consumers and small businesses with annual sales generally up to $25 million.

Integrated, personalized service for affluent clients with $250,000 to $10 million in assets

The Wealth & Investment Management division focuses on affluent, high-net-worth, and ultra-high-net-worth clients. While we don't have the exact count for the $250,000 to $10 million bracket, the scale of their managed assets shows the commitment to this segment. They estimate existing bank customers hold trillions of assets at other institutions, showing a clear opportunity for deeper integration. Here's a look at the asset breakdown as of the third quarter of 2025:

Asset Category	Assets Under Management/Advisement (Q3 2025)
Advisory Accounts	$1.1 trillion
Brokerage Accounts	$1.37 trillion

Also, Wells Fargo & Company proudly serves more than 10% of small businesses in the U.S.

Highly-rated digital experience, ranked highest in J.D. Power 2025 wealth management study

The digital offering for advised investors is a key value point. In the J.D. Power 2025 U.S. Wealth Management Digital Experience Study, Wells Fargo Advisors achieved the highest ranking for overall customer satisfaction in the advised investor segment. The score they posted was 756 on the study's scale. For context, apps in this segment now feature virtual assistants 54% of the time, which drives higher satisfaction.

Stability and security as a Global Systemically Important Bank (G-SIB)

As a designated Global Systemically Important Bank holding company, Wells Fargo & Company carries the weight of systemic importance, which translates to perceived stability. As of the end of 2024 data used for the 2025 assessment, the company reported approximately $1.9 trillion in total consolidated assets. For the 2025 G-SIB list, Wells Fargo was placed in Bucket 1, which requires a 1.00% additional capital buffer.

Commercial and Investment Banking expertise for large U.S. corporations

The Corporate and Investment Banking segment supports large U.S. corporations with specialized services. As of September 30, 2025, the average loans for Corporate and Investment Banking stood at $295.9 billion. The momentum in this area is clear; investment banking fees jumped 59% in one reported quarter compared to the prior year, and fees were up 16% during the first half of 2025 year-over-year.

• Investment Banking Fees Growth (First Half 2025 YoY): 16%
• Corporate and Investment Banking Average Loans (Q3 2025): $295.9 billion
• Total Consolidated Assets (End of 2024): Approx. $1.9 trillion
• Wealth Management Digital Experience Score (2025): 756
• G-SIB Capital Buffer Requirement: 1.00%

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Relationships

You're looking at how Wells Fargo & Company structures its interactions with different client tiers, which is defintely a mix of high-tech automation and high-touch human advice as of late 2025.

For the mass market, the focus is on digital efficiency. Customer engagement with the bank's mobile app grew in 2024 with 1.5 million active customers, up 5% from the year prior. This digital channel is key to lowering the cost to serve.

Automated self-service is scaling rapidly. The AI assistant, Fargo, handled 245.4 million interactions in 2024 alone. Since its launch, the total interactions reached 336 million. This automation frees up human agents to focus on more intricate demands. Wells Fargo is deploying these AI agents across call centers and corporate banking to automate routine tasks.

The high-value segments receive dedicated attention. Wells Fargo Technology Banking expanded its team by 20% over the past year, bringing that specific group to more than 60 bankers. This investment in relationship managers supports the high-touch service model for affluent clients.

The structure for high-value segments is tiered:

• Premier Banking clients typically need $250,000 in linked balances to qualify for benefits like waived fees and access to dedicated bankers.
• The Private Bank experience is by invitation, generally requiring a $1,000,000 minimum investment.

Here's a quick look at the scale and performance metrics for the top tier:

Metric	Wells Fargo Private Bank Data
Assets Under Management	$900 Billion
Minimum Investment Requirement	$1,000,000
Average Relationship Size	$8M
Client Retention Rate	96%
5-Year Average Return	6.8%

The high-touch service for these clients includes around-the-clock dedicated support teams and specialized services like Trust Administration and Wealth and Legacy Planning. For Premier clients, the offering includes access to a Wells Fargo Premier banker and a Wells Fargo Advisors financial advisor working as a dedicated team.

The bank is using technology to enhance personalization across the board. The deployment of systems like the Pega Customer Decision Hub resulted in a 3-10 times increase in customer engagement rates through personalized messaging for 70 million customers.

• AI agents handle routine inquiries like bill pay and transfers.
• Private Bank clients receive access to exclusive digital experiences and events.
• Premier clients get waived fees for services like wire transfers.
• The bank is focused on scaling marketing efforts alongside increasing the number of premier bankers and financial advisors.

If onboarding for new high-value clients takes longer than expected, churn risk rises.

Wells Fargo & Company (WFC) - Canvas Business Model: Channels

You're looking at how Wells Fargo & Company gets its products and services to its customers as of late 2025. It's a mix of old-school presence and heavy digital investment.

Physical branch network for in-person service and complex transactions

The physical footprint remains substantial, though it is actively being optimized through closures and modernizations. Wells Fargo & Company operates 6,289 locations in the United States as of June 11, 2025. This network includes more than 4,000 retail bank branches across 36 states. The bank is investing millions of dollars over the next four years to refurbish its entire U.S. branch network. In 2024, the bank completed 730 branch upgrades. So far in 2025, 23 branches have closed across eleven states. In Q4 2024, 45 percent of U.S. bank account holders reported conducting activities in person at a branch, which is an 8 percent decline from the first half of 2019. A Wells Fargo branch or ATM is within two miles of more than half of United States census households.

Wells Fargo Mobile App and Online Banking platforms

Digital channels show high engagement, with mobile usage outpacing traditional online banking access. Wells Fargo & Company serves 30 million online users and 23 million mobile users. By 2025, 72 percent of U.S. adults report using mobile banking apps. Mobile banking users typically complete 8.2 transactions per month, versus 3.9 transactions for people using bank branches. For specific tasks, 56 percent conduct balance inquiries via mobile apps, compared to 29 percent online. Furthermore, 48 percent transfer money to another person through mobile apps, while 38 percent use online banking for that task. In 2024, customer engagement with the mobile app grew by 5 percent, reaching 1.5 million active customers. The bank processed over 1 billion Zelle transactions in 2024, a 22 percent increase year-over-year. The Net Promoter Score (NPS) for Wells Fargo & Company is 30, which is below the industry average of 41.

Here's a quick look at the digital user base comparison:

Platform	User Count (Millions)
Online Banking Users	30
Mobile App Users	23

13,000+ ATM network across the U.S.

The ATM network supports card and cardless transactions. Wells Fargo & Company maintained 13,000 ATMs as of 2021. The entire fleet of Wells Fargo & Company ATMs is equipped with One-Time Access Code technology.

Dedicated call centers and customer service teams

For issues requiring human intervention, call centers remain a key touchpoint, though customer satisfaction metrics show room for improvement relative to peers. The average cost per customer service call observed across industries ranges from $2.70 to $5.60. The banking and financial services industry sees an average customer satisfaction rate (CSAT) of 79 percent for its call centers. The industry benchmark for Average Speed of Answer (ASA) is answering 80 percent of calls within 20 seconds.

Wells Fargo Advisors for investment and wealth management

The wealth management arm actively recruits and manages significant assets. Wells Fargo Advisors Financial Network LLC reported Assets Under Management (AUM) of $197.4 B as of July 7, 2025. Wells Fargo Clearing Services LLC has a total AUM of $606.0 B. The Wells Fargo Investment Institute Inc. reports $40.8 B in AUM. In a recent move, Wells Fargo & Company recruited a team from UBS that oversaw $6.3 billion in assets and generated nearly $39 million in annual revenue.

Here's the AUM breakdown for Wells Fargo Advisors Financial Network LLC:

Client Type	AUM (Billions USD)
Individuals (high net worth)	139.4
Individuals (other than high net worth)	43.4
Pension and profit sharing plans	3.2
Corporations or other businesses	7.5

Wells Fargo & Company (WFC) - Canvas Business Model: Customer Segments

You're looking at the core of Wells Fargo & Company's business-who they actually serve. As of late 2025, with the asset cap lifted in May 2025, the focus is definitely on deepening relationships across these established groups. Wells Fargo & Company serves over 70 million customers worldwide.

Retail Consumers: Mass market individuals and families

This is the foundation, the Community Banking segment that keeps the lights on. They offer the everyday banking services. The Community Banking segment generated $27.9 billion in revenue in 2023. Wells Fargo & Company maintains the second largest branch network in the United States, with 6,289 Wells Fargo banks in the US as of June 11, 2025. They are heavily reinvesting here, aiming for net new growth and reinvention of the branch experience.

Key service points for this segment include:

• Focus on primary checking account growth.
• A branch or ATM is within two miles of more than half of United States census households.
• Seeking to provide advice and guidance in person, as visits for consultations are actually going up.
• Many customers seek help overcoming financial challenges, with 36% seeking more financial advice year over year.

Small Businesses: Companies with annual sales generally up to $25 million

Wells Fargo & Company supports smaller enterprises with credit and banking services. The Consumer, Small & Business Banking core business line provides business credit products to small businesses with annual sales generally up to $10 million. This segment is intertwined with the retail consumer base within the Community Banking structure.

Affluent/Premier Clients: Individuals with $250,000 to $10 million in assets

This is a major growth area, especially now that the bank is free from the asset cap. The Premier program, launched in 2022, ties together banking, lending, and investing for these clients. Premier customers are specifically classified as those with between $250,000 and $10 million in deposits and investments. Wells Fargo & Company sees a massive opportunity here, estimating $6 trillion to $8 trillion held away from them that they can help manage.

Traction in this segment is showing up in the numbers:

• Net investment flows in premier jumped 47% year to date (prior to November 2025).
• Enhanced benefits include exclusive credit card bonus offers and mortgage rate discounts.

Commercial/Corporate Clients: Mid-sized companies, large corporations, and institutions

With the regulatory constraints eased, Wells Fargo & Company is actively reclaiming market share in areas like commercial and industrial (C&I) lending. The Corporate and Investment Banking segment reported $16.1 billion in revenue in 2023. The bank's $2.6 trillion in deposits as of Q2 2025 provides ample funding for this expansion.

Investment banking activity is picking up steam:

• Q2 2025 investment banking revenues rose 12.5% year-over-year.
• The bank is making targeted hires and technology upgrades for its institutional client base.

Ultra-High-Net-Worth Clients: Served by Wells Fargo Private Bank

These clients are served through the Wealth & Investment Management (WIM) businesses, which includes Wells Fargo Advisors and Wells Fargo Private Bank. The entire WIM segment, which covers affluent through ultra-high-net-worth, is a focus for fee-based revenue growth. Total client assets across the WIM segment stood at $2.293 trillion at the end of December 2024. By Q3 2025, the broader Asset & Wealth Management (AWM) saw assets under management (AUM) increase 18% to $4.6 trillion.

Here are some financial snapshots for the wealth-focused area:

Metric	Value (Latest Available)	Context
WIM Net Income	$508 million	Q4 2024
WIM Total Revenue	$3.958 billion	Q4 2024
AWM Total AUM	$4.6 trillion	Q3 2025

The bank plans to add 200 new wealth advisors by 2026 to support this client base.

Wells Fargo & Company (WFC) - Canvas Business Model: Cost Structure

The Cost Structure for Wells Fargo & Company is heavily influenced by its scale, the ongoing remediation of past issues, and necessary investments for future competitiveness. You'll see that the largest component is the noninterest expense base, which management is actively working to control while simultaneously funding modernization.

The forecasted full-year 2025 noninterest expense is approximately $54.6 billion, which was an upward revision from a prior estimate of about $54.2 billion. This increase reflects specific planned expenditures, so it's not just inflation creeping in. For context, the noninterest expense reported for the third quarter of 2025 was $13,846 million.

You're definitely seeing significant spending dedicated to regulatory and compliance efforts. While Wells Fargo & Company has made major strides, including the termination of the 2018 OCC consent order, the work to fully embed a robust risk and control infrastructure is not free. This spending is essential to address remaining consent orders and avoid future penalties, which historically have been substantial, such as the $3 billion paid in compliance fines between 2016 and 2020.

Technology and digital transformation are major cost drivers, especially with the push toward AI deployment. Noninterest expenses in recent quarters have been explicitly noted as being pushed higher by tech investments. This is a necessary expenditure to modernize systems and compete digitally, even if it temporarily pressures the expense ratio.

Personnel costs remain a substantial line item. As part of efficiency drives, the company booked a specific, non-recurring charge for workforce adjustments in the third quarter of 2025. Specifically, the Q3 2025 results included $296 million in severance expense.

The cost associated with funding the balance sheet is always a key variable. This includes the cost of customer deposits and wholesale borrowings. For the second quarter of 2025, the average deposit cost was reported at 1.52%. The bank managed its funding mix, with average deposits around $1.3 trillion in Q2 2025, showing a reduction in higher-cost Certificates of Deposit (CDs) from Corporate Treasury.

Here's a quick look at some of the key expense and funding-related figures we have for 2025:

Cost/Funding Metric	Reported/Forecasted Amount	Period/Context
Forecasted Full-Year Noninterest Expense	$54.6 billion	Full-Year 2025 Estimate
Reported Noninterest Expense	$13,846 million	Q3 2025
Severance Expense	$296 million	Q3 2025 (Included in Noninterest Expense)
Average Deposit Cost	1.52%	Q2 2025
Average Deposits	$1.3 trillion	Q2 2025

The ongoing expense management strategy involves several levers you should watch:

• Streamlining organizational structure.
• Rationalizing the branch footprint.
• Reducing overall headcount.

The bank has been aggressively implementing these expense-reduction strategies, which contributed to a negative 1.3% compound annual growth rate in non-interest expenses over the four years ending 2024, though expenses ticked higher in the first nine months of 2025 due to accelerated operational investments.

Finance: draft 13-week cash view by Friday.

Wells Fargo & Company (WFC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Wells Fargo & Company brings in money, which is crucial for understanding its stability, so here are the hard numbers from the latest reports.

Net Interest Income (NII), which is the difference between interest earned on loans and securities and interest paid on deposits, was reported at $11.95 billion for the third quarter of 2025. This represented a 2% rise from the prior year period. Fourth quarter NII is expected to grow from the third quarter to approximately $12.4 billion to $12.5 billion. Full-year 2025 NII is expected to be roughly in line with full-year 2024.

Noninterest Income (Fee-based) from services showed strong, broad-based growth across consumer and commercial businesses. For Q3 2025, this figure was reported at $9.4 billion, marking a 9% increase year-over-year. Total revenue for Q3 2025 was $21.44 billion.

The revenue streams are segmented across the main business lines, showing where the lending and fee income originates. Here's a quick look at the segment revenue performance for Q3 2025 versus the prior year:

Revenue Source	Q3 2025 Revenue (Billions USD)	Year-over-Year Change
Total Consumer Banking and Lending	$9.65	Not specified
Wealth and Investment Management	$4.196	Increased 8%
Corporate and Investment Banking	Not specified (Total Revenue up 1%)	Grew 1%

Lending income is a major component, with specific product lines showing varied growth. For instance, Credit Card revenue grew 13% from a year ago, and Home Lending revenue increased 3%. On the other hand, Auto revenue declined 6% year-over-year, though it was up 6% from the second quarter of 2025. Commercial Banking revenue was down 9% from a year ago.

Investment and advisory fees from Wealth and Investment Management contributed significantly, with total revenue for that segment reaching $4.196 billion in Q3 2025. Total client assets in this business stood at $2.473 trillion, an 8% rise.

Investment Banking and Markets revenue saw a notable boost in fees. Investment Banking fees increased 25% year-over-year in Q3 2025. The reported Investment Banking fees for the quarter were $840 million, exceeding the forecast of $742.8 million. Markets revenue, which includes trading, was up 6% year-over-year, driven by higher revenue in equities, commodities, and foreign exchange.

You can see the breakdown of fee-based income drivers here:

• Investment Banking fees: Up 25% YoY.
• Credit Card revenue: Grew 13% YoY.
• Wealth and Investment Management revenue: Up 8% YoY.
• Home Lending revenue: Increased 3% YoY.
• Auto revenue: Declined 6% YoY.
• Commercial Banking revenue: Down 9% YoY.

Finance: draft 13-week cash view by Friday.