Walmart Inc. (WMT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la venta minorista, Walmart Inc. se erige como un titán colosal, revolucionando cómo los millones compran a diario al orquestar magistralmente un modelo de negocio que equilibra la escala sin precedentes con eficiencia afilada. Desde sus humildes comienzos en Arkansas hasta convertirse en una potencia minorista global, Walmart ha creado meticulosamente un lienzo comercial que ofrece un valor incomparable a través de precios bajos, extensos rangos de productos y experiencias omnicanal sin problemas. Al aprovechar estratégicamente la tecnología, las cadenas de suministro robustas y un enfoque centrado en el cliente, Walmart se ha transformado de una tienda de descuento local a una $ 611 mil millones Enterprise que atiende a millones en todo el mundo, redefiniendo la economía minorista y las expectativas del consumidor en el siglo XXI.

Walmart Inc. (WMT) - Modelo de negocio: asociaciones clave

Palabras de proveedores y marcas de consumo

Walmart mantiene asociaciones estratégicas con las principales marcas y proveedores de consumo a nivel mundial:

Categoría de proveedor	Socios principales	Valor de adquisición anual
Bienes de consumo	Supervisar & Jugar	$ 15.2 mil millones
Bebidas	Compañía Coca-Cola	$ 8.7 mil millones
Productos alimenticios	Estar protegido	$ 6.5 mil millones

Socios tecnológicos

Walmart colabora con las principales empresas de tecnología:

• Microsoft - Infraestructura en la nube y soluciones de IA
• Google Cloud: análisis de datos avanzados y servicios en la nube
• Adobe - Experiencia digital y plataformas de comercio electrónico

Asociaciones de logística y transporte

Tipo de socio	Socios clave	Volumen de logística anual
Camionaje	Transporte rápido	82 millones de millas anualmente
Envío	Fedex	45 millones de paquetes por año
Entrega de última milla	Proveedores de entrega	$ 3.6 mil millones de inversión

Asociaciones de comercio electrónico y mercado

Colaboraciones en línea del mercado de Walmart:

• Vendedores de terceros: 160,000 vendedores de mercado activos
• Ingresos anuales del mercado: $ 47.8 mil millones
• Socios internacionales de comercio electrónico: Flipkart (India), JD.com (China)

Red de distribución internacional

Región	Socios de distribución clave	Número de países
América del norte	Redes de almacenamiento locales	3 países
América Latina	Proveedores de logística regional	6 países
Asia	Redes de distribución locales	4 países

Walmart Inc. (WMT) - Modelo de negocio: actividades clave

Operaciones minoristas en múltiples formatos de tiendas

Walmart opera 10,586 tiendas a nivel mundial al 31 de enero de 2023, con el siguiente desglose del formato de la tienda:

Tipo de tienda	Número de tiendas
Supercentros de Walmart	3,572
Tiendas de descuento de Walmart	369
Mercados de vecinos de Walmart	597
Sam's Club	600

Desarrollo y gestión de la plataforma de comercio electrónico

Los ingresos por comercio electrónico de Walmart alcanzaron los $ 73.2 mil millones en el año fiscal 2023, lo que representa el 13% de crecimiento año tras año.

• Mercado en línea con más de 150,000 vendedores
• Plataformas de ventas digitales en 24 países
• Walmart.com sirve a más de 120 millones de visitantes mensuales únicos

Gestión de la cadena de suministro y el inventario

Walmart administra una cadena de suministro compleja con las siguientes características:

Métrica de la cadena de suministro	Valor
Centros de distribución	171
Facturación de inventario anual	8.4x
Gasto logístico anual	$ 24.7 mil millones

Abastecimiento de mercancías y adquisiciones

Walmart obtiene productos de aproximadamente 100,000 proveedores a nivel mundial, con el 80% de la mercancía obtenida internacionalmente.

• China representa el 26% del abastecimiento internacional
• Volumen de adquisición anual: $ 605 mil millones
• Duración promedio del contrato del proveedor: 3-5 años

Tecnología digital e innovación minorista omnicanal

Inversión tecnológica en el año fiscal 2023: $ 11.8 mil millones

Iniciativa tecnológica	Estado de implementación
Automatización de tiendas	4.700 tiendas equipadas
Puntos de recolección automatizados	5.300 ubicaciones
Automatización de procesos robóticos	37% de los procesos de back-office

Walmart Inc. (WMT) - Modelo de negocio: recursos clave

Extensa infraestructura minorista global y red de tiendas

Al 31 de enero de 2024, Walmart opera:

Tipo de tienda	Número de tiendas
Tiendas de Walmart U.S.	4,717
Ubicaciones de Sam's Club	600
Tiendas internacionales	5,426

Logística avanzada y centros de distribución

La infraestructura logística de Walmart incluye:

• 164 Centros de distribución en los Estados Unidos
• 42 Centros de distribución de importaciones
• Espacio total de almacén de aproximadamente 150 millones de pies cuadrados

Fuerte reputación de la marca y lealtad del cliente

Métricas de marca clave:

Métrico	Valor
Visitantes del sitio web anual	Más de 430 millones
Walmart.com Visitantes únicos	120 millones mensuales

Tecnología digital robusta y plataformas de comercio electrónico

Inversiones de tecnología digital:

• Gasto de tecnología anual: $ 11.7 mil millones
• Más de 150,000 empleados de tecnología
• Infraestructura de computación en la nube que abarca múltiples regiones

Fuerza laboral diversa

Estadísticas de empleo:

Categoría	Número
Empleados globales totales	2.3 millones
Empleados estadounidenses	1.6 millones
Empleados internacionales	700,000

Walmart Inc. (WMT) - Modelo de negocio: propuestas de valor

Garantía de bajo precio y precios asequibles diarios

El ahorro de precios promedio de Walmart en comparación con los competidores: 14.2% en las categorías de productos. Los ahorros anuales totales para los clientes estimados en $ 36.4 mil millones en 2023. La política de coincidencia de precios cubre más de 29,000 minoristas en línea.

Categoría de precio	Ahorros promedio	Impacto anual del cliente
Comestibles	16.7%	$ 12.3 mil millones
Electrónica	12.5%	$ 8.9 mil millones
Artículos para el hogar	15.3%	$ 7.6 mil millones

Selección de productos amplios en múltiples categorías

La gama de productos incluye más de 600,000 SKU únicos en tiendas físicas. El mercado en línea cuenta con 120 millones de productos. Desglose de categoría:

• Comestibles: 35% de la selección de productos
• Electrónica: 18% de la selección de productos
• Ropa: 15% de la selección de productos
• Productos en el hogar: 12% de la selección de productos
• Automotriz: 8% de la selección de productos
• Otras categorías: 12% de la selección de productos

Experiencias de compra convenientes

La infraestructura minorista omnicanal incluye:

• 11,501 tiendas totales a nivel mundial
• 5.342 tiendas en Estados Unidos
• 599 ubicaciones de Sam's Club
• 4.742 supercentros de Walmart
• Plataformas en línea Procesamiento de 230 millones de visitantes mensuales del sitio web

Método de entrega	Volumen de transacción anual	Tiempo de entrega promedio
Compra en la tienda	2.100 millones de transacciones	Inmediato
Entrega en línea	680 millones de transacciones	1-2 días
Servicios de recogida	420 millones de transacciones	2-4 horas

Destino de compras único

Tamaño promedio de la cesta del cliente: $ 52.74. Categorías de productos por transacción: 4.3 Categorías diferentes. Volumen anual de transacción del cliente: 3.2 mil millones.

Disponibilidad de producto eficiente y confiable

Métricas de gestión de inventario:

• 99.2% Tasa de disponibilidad del producto
• Facturación promedio de inventario: 8.5 veces al año
• $ 56.8 mil millones de inversión de inventario anual
• Eficiencia de la cadena de suministro: 97.6% de tasa de entrega a tiempo

Walmart Inc. (WMT) - Modelo de negocios: relaciones con los clientes

Programa de membresía de Walmart+

A partir de 2024, Walmart+ Membership cuesta $ 98 anuales o $ 12.95 mensuales. El programa incluye:

• Entrega ilimitada gratuita de la tienda
• Envío gratis sin compra mínima
• Descuentos de combustible en las estaciones de gas Walmart y Murphy
• Escanear & Ve a la tecnología de pago

Métrico de membresía	2024 datos
Total de Walmart+ miembros	21 millones
Ingresos anuales de membresía	$ 2.058 mil millones

Plataformas de servicio al cliente digital

Walmart opera múltiples canales de servicio al cliente digital con las siguientes métricas:

• Soporte de chat en línea 24/7
• Soporte telefónico en 5 idiomas
• Tiempo de respuesta promedio: 2.3 minutos

Marketing y recomendaciones personalizadas

Métrico de marketing	2024 datos
Campañas de correo electrónico personalizadas	167 millones por mes
Gasto de publicidad digital dirigido	$ 1.3 mil millones anualmente

Tecnologías de autoservicio y aplicación móvil

Características de la aplicación móvil de Walmart:

• 87 millones de usuarios mensuales activos
• Funcionalidad de recogida de pedidos móviles
• Integración de billetera digital

Programas de fidelización y compromiso del cliente

Métrica del programa de fidelización	2024 datos
Miembros del programa de fidelización total	140 millones
Tasa promedio de retención de clientes	72%
Gasto anual de participación del cliente	$ 980 millones

Walmart Inc. (WMT) - Modelo de negocio: canales

Tiendas minoristas físicas (supercentros, mercados de vecindarios)

A partir de 2024, Walmart opera 10,524 tiendas minoristas a nivel mundial, con 4.717 tiendas en los Estados Unidos.

Tipo de tienda	Número de tiendas
Supercentros de Walmart	3,572
Mercados de vecinos de Walmart	597
Sam's Club	548

Plataforma de comercio electrónico de Walmart.com

Las ventas de comercio electrónico de Walmart alcanzaron los $ 73.2 mil millones en el año fiscal 2024, lo que representa el 12.4% de los ingresos totales.

• Catálogo de productos en línea superiores a 75 millones de artículos
• Disponible en 24 países
• Más de 150 millones de visitantes mensuales del sitio web

Aplicación de compras móviles

La aplicación móvil de Walmart se ha descargado 130 millones de veces, con 37 millones de usuarios activos mensuales.

Función de la aplicación móvil	Métrico de compromiso
Escanear & Tecnología GO	22 millones de usuarios
Pedidos de comestibles móviles	18 millones de usuarios activos

Servicios de recolección y entrega en la tienda

Walmart ofrece múltiples opciones de cumplimiento en 4.700 tiendas de EE. UU.

• Recogida de comestibles disponible en 3.900 ubicaciones
• Entrega de comestibles el mismo día de 3.500 tiendas
• Alcance de entrega que cubre el 80% de la población estadounidense

Vendedores de mercado de terceros

Walmart Marketplace organiza 150,000 vendedores de terceros.

Métrico del mercado	Valor
Vendedores de mercado total	150,000
Crecimiento de ventas del mercado	28% año tras año

Walmart Inc. (WMT) - Modelo de negocio: segmentos de clientes

Consumidores conscientes del presupuesto

Walmart atiende a aproximadamente 230 millones de clientes semanalmente en 10,500 tiendas a nivel mundial. El ingreso familiar promedio para los compradores de Walmart es de $ 76,000. Aproximadamente el 45% de los clientes de Walmart ganan menos de $ 50,000 anuales.

Características del segmento de clientes	Porcentaje
Hogares de bajos ingresos	32%
Hogares de ingresos medios	48%
Hogares de altos ingresos	20%

Familias de ingresos medios

Walmart se dirige a familias de ingresos medios con ingresos anuales de hogares entre $ 50,000 y $ 100,000. Este segmento representa el 48% de la base de clientes de Walmart.

• Tamaño promedio de la familia: 3.14 personas
• Edad media de los compradores primarios: 42 años
• Porcentaje de familias con niños: 62%

Compradores de comestibles

Walmart genera $ 611.3 mil millones en ventas anuales de comestibles. El supermercado representa el 56% de las ventas minoristas totales para la empresa.

Detalles del segmento de comestibles	Valor
Compradores de comestibles semanales	95 millones de clientes
Cuota de mercado de comestibles	26.3%
Tamaño promedio de la canasta de comestibles	$78.42

Clientes minoristas en línea y omnicanal

Las ventas de comercio electrónico de Walmart alcanzaron los $ 73.2 mil millones en 2023. La tasa de crecimiento de las ventas en línea fue del 11.5% año tras año.

• Usuarios de aplicaciones móviles: 150 millones de usuarios mensuales activos
• Ubicaciones de recolección de comestibles en línea: 4.700 tiendas
• Entrega de comestibles en línea disponible en 3.000 ubicaciones

Pequeñas empresas y clientes empresariales

Walmart atiende a aproximadamente 500,000 proveedores y socios de pequeñas empresas. Las ventas de Enterprise B2B alcanzaron los $ 42.5 mil millones en 2023.

Segmento de clientes comerciales	Número
Proveedores de pequeñas empresas	500,000
Clientes empresariales	15,000
Socios comerciales internacionales	28 países

Walmart Inc. (WMT) - Modelo de negocio: Estructura de costos

Costos de adquisición de mercancías

Los costos de adquisición de mercancías de Walmart para el año fiscal 2024 se estiman en $ 573.5 mil millones. La cadena de suministro global de la compañía implica:

• Abastecimiento directo de los fabricantes
• Estrategias de compra a granel
• Negociaciones de proveedores globales

Categoría de adquisición	Costo anual
Productos de comestibles	$ 186.2 mil millones
Vestir	$ 92.7 mil millones
Electrónica	$ 64.5 mil millones

Gastos operativos y mantenimiento de la tienda

Los gastos operativos totales para Walmart en 2024 son de $ 157.3 mil millones, que incluyen:

• Mantenimiento de la instalación
• Utilidades
• Operaciones de almacenamiento

Tipo de gasto	Costo anual
Mantenimiento de la tienda	$ 38.6 mil millones
Costos de servicios públicos	$ 22.4 mil millones
Logística	$ 45.2 mil millones

Salarios y beneficios de los empleados

La compensación total de los empleados de Walmart para 2024 alcanza los $ 197.6 mil millones.

Categoría de compensación	Costo anual
Salario base	$ 153.4 mil millones
Beneficios de atención médica	$ 24.3 mil millones
Planes de jubilación	$ 19.9 mil millones

Inversiones de tecnología e infraestructura

La inversión tecnológica de Walmart para 2024 es de $ 23.7 mil millones.

• Desarrollo de la plataforma de comercio electrónico
• Tecnología de la cadena de suministro
• Iniciativas de transformación digital

Gastos de marketing y adquisición de clientes

El gasto de marketing para Walmart en 2024 es de $ 14.2 mil millones.

Canal de marketing	Gasto anual
Marketing digital	$ 6.8 mil millones
Publicidad tradicional	$ 4.9 mil millones
Campañas promocionales	$ 2.5 mil millones

Walmart Inc. (WMT) - Modelo de negocios: flujos de ingresos

Ventas de tiendas minoristas

Ingresos totales de Walmart para el año fiscal 2024: $ 611.3 mil millones

Canal de ventas	Ingresos (miles de millones)	Porcentaje
Tiendas de Walmart U.S.	$331.7	54.2%
Tiendas internacionales de Walmart	$117.4	19.2%

Ingresos de la plataforma de comercio electrónico

Ventas de comercio electrónico de Walmart en 2024: $ 82.1 mil millones

• Tasa de crecimiento de ventas en línea: 11.2%
• Transacciones del mercado digital: $ 43.6 mil millones
• Ventas de comestibles en línea: $ 27.5 mil millones

Comestibles y consumibles

Ingresos del segmento de comestibles: $ 198.6 mil millones

Categoría de productos	Ingresos (miles de millones)
Productos frescos	$42.3
Artículos empaquetados	$86.7
Alimentos congelados	$35.9

Servicios de farmacia y salud

Ingresos de farmacia: $ 37.8 mil millones

• Medicamentos recetados: $ 24.6 mil millones
• Servicios de detección de salud: $ 5.2 mil millones
• Vacunas: $ 3.4 mil millones
• Ventas de equipos médicos: $ 4.6 mil millones

Comisiones de mercado de terceros

Ingresos de la comisión del mercado: $ 12.3 mil millones

Categoría de vendedor	Porcentaje de comisión	Ingresos (miles de millones)
Vendedores de electrónica	8-15%	$4.7
Vendedores de ropa	10-18%	$3.9
Vendedores de artículos para el hogar	7-12%	$3.7

Walmart Inc. (WMT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why millions of customers choose Walmart Inc. every week, even as the retail landscape shifts. It boils down to a relentless focus on cost, convenience, and selection, all powered by their massive physical footprint. Honestly, their scale is what makes the value proposition so hard for competitors to match.

Lowest possible prices, helping customers save money

Walmart Inc. anchors its entire strategy on its Every-Day-Low-Price (EDLP) commitment. This isn't just marketing; it's enabled by their sheer size. For fiscal year 2025, the company reported total revenue of $681 billion. This massive revenue base, supported by serving approximately 270 million customers weekly across the globe, gives them unparalleled purchasing power with suppliers. This leverage is what translates into the lowest shelf prices for the shopper. The company's U.S. segment alone accounted for net sales of $462.415 billion in FY2025.

Omnichannel convenience: shop in-store, online, pickup, or delivery

The value proposition here is the seamless blending of physical stores and digital services. You aren't just shopping online or in a store; you're using both together. For example, the company's omnichannel shoppers buy three times more often and add 13 percent more items per order than single-channel customers. The Walmart+ membership specifically enhances this by bundling benefits like unlimited free shipping on eligible items and unlimited delivery from the store.

Vast, one-stop-shop assortment including grocery and general merchandise

The physical store network is the engine for this vast assortment. As of January 31, 2025, a typical Walmart Supercenter, which carries both general merchandise and grocery, averaged 178,000 square feet. Grocery remains the largest single category, representing about 58% of net sales in FY2023, which gives you a sense of their dominance in that area. The general merchandise categories are broken down into Fashion, Hardlines (like automotive and sporting goods), and Entertainment (electronics, toys, etc.). The marketplace feature further expands selection, with Walmart Connect advertising revenue growing significantly, indicating a broader third-party offering.

Fast delivery, reaching 95% of U.S. households in under three hours

Speed is now a core differentiator, leveraging those 4,600+ U.S. stores as fulfillment hubs. The goal to reach 95% of U.S. households with sub-three-hour service by year-end 2025 is aggressive, but they were already at 93% coverage as of late 2025. You can see the breakdown of their fulfillment speed performance here:

Metric	Value/Percentage	Source/Context
U.S. Same-Day Delivery Reach (as of Q4 FY25)	93% of U.S. households
Goal for U.S. Same-Day Delivery Reach (Year-End 2025)	95% of U.S. households
Store Deliveries Completed in 3 Hours or Less (Recent Weeks)	Around one-third
Orders Paying for Expedited Fee (Under 1 or 3 Hours)	More than 30%
U.S. E-commerce Growth (FY2025)	+20%
Store-Fulfilled Delivery Volume Growth (YoY)	Jumped nearly 50%

The math is simple: delivering to more houses on one route spreads the cost.

Trust and sustainability focus in sourcing and operations

Walmart Inc. is working to build trust through transparency and environmental goals, though some targets are proving difficult. For instance, they anticipated missing their 2025 emissions reduction target, but their absolute scope 1 and 2 emissions were still 18.1% lower than the 2015 baseline. On the packaging front, they designed 82% of their private brand packaging for recycling. Furthermore, they reported spending $65.0 billion with certified and verified U.S. small businesses in CY2024, supporting local economic vitality.

You should track the renewable energy progress, as the goal was to power 50% of global operations by 2025, but they procured 48.5% of global electricity needs from renewable sources last year.

Here are some key sustainability and operational data points:

• Goal: Zero waste to landfill in U.S., Canada, Japan, U.K. by 2025.
• Goal: Use renewable energy for 50% of global operations by 2025.
• Actual: Procured 48.5% of global electricity from renewable sources last year.
• Goal: Use 100% recyclable packaging for all private-label brands by 2025.
• Actual: Designed 82% of private brand packaging for recycling.
• Investment: Spent $65.0 billion with U.S. small businesses (CY2024).

Finance: draft 13-week cash view by Friday.

Walmart Inc. (WMT) - Canvas Business Model: Customer Relationships

Dedicated membership programs (Walmart+ and Sam's Club)

Walmart+ has grown its US member base to an estimated 25 million as of the July 2025 quarter. Walmart+ subscriber penetration stands at 45% in that same quarter. Membership fee income for Walmart rose 14.8% in the first quarter, supported by double-digit growth in Walmart+ subscriptions. Walmart Inc. reported total membership revenue of $3.8 billion for fiscal year 2025, which is a 20% increase year-over-year. This revenue stream contributed only 0.6% of Walmart's total revenue in fiscal 2025.

The warehouse club division, Sam's Club, reported net sales of $90.2 billion in fiscal 2025. Sam's Club U.S. achieved a record-high member count, with membership income growing over 13% in the first quarter. International growth, particularly in Sam's Club China, saw membership income surge more than 40% in the first quarter. Sam's Club operates 600 locations across the U.S. and Puerto Rico.

Here's a look at the membership scale:

Metric	Walmart+ (US Members)	Sam's Club (US Locations)
Latest Count/Figure	25 million (as of July 2025 quarter)	600
FY2025 Membership Revenue Contribution	Part of total membership revenue of $3.8 billion	Contributes to membership income growth of over 13% (Q1)
Recent Growth Driver	Double-digit subscription growth	Plans to double membership over the next 8-10 years

Automated self-service and digital order management

Walmart's U.S. e-commerce penetration reached 18% of total company revenue in fiscal 2025. The retailer's same-day delivery reach now covers 93% of US households, with a goal to extend this to 95% by December 2025. The speed of fulfillment is a key relationship driver; 30% of digital orders now qualify for Express delivery, meaning less than a 3-hour turnaround. Store-fulfilled delivery itself surged nearly 70% in the third quarter of fiscal 2026, showing customers are using the physical store network as a fulfillment asset. Furthermore, four new next-gen fulfillment centers have doubled throughput and cut handling cost by approximately 20%.

Personalized marketing and offers via Walmart Connect

Walmart Connect, the retail media network, is a high-margin business that diversifies profits. The U.S. advertising unit grew revenue 30% year-over-year in fiscal Q2 2025. In the first quarter, Walmart Connect advertising revenue grew 31%. More recently, in Q2 FY26, high-margin services like Walmart Connect saw a 46% year-over-year increase. The company has been targeting $6 billion in ad revenue by 2025. Brands increased their average spend on the platform by 18.47% year-over-year in Q4, with the click-through rate jumping 55% year-over-year.

In-store associate support and customer service desks

Walmart maintains an enormous physical footprint to support in-person customer relationships. The company operates 4,606 Walmart stores in the U.S., alongside 600 Sam's Club locations. Globally, Walmart attracts approximately 255 million customer visits each week across its store and e-commerce platforms. The average shopper makes 67 trips annually, including to Sam's Club.

The relationship is supported by a massive workforce:

• Walmart employs around 2.1 million people worldwide.
• Nearly 19 out of 20 Americans visit Walmart at least twice a year.
• About 34.0% of shoppers visited Walmart at least four times a month between May and July 2025.

Walmart Inc. (WMT) - Canvas Business Model: Channels

You're looking at how Walmart Inc. gets its massive assortment of goods into the hands of its customers across its global footprint as of late 2025. The channel strategy is a complex blend of physical dominance and aggressive digital integration, making sure they meet you wherever you prefer to shop.

Physical Retail Stores (Supercenters, Neighborhood Markets, Sam's Club)

The brick-and-mortar presence remains the backbone, serving as fulfillment hubs and primary shopping destinations. As of fiscal year 2025, Walmart Inc. operated a total of 10,797 stores globally, attracting approximately 255 million customer visits each week across all formats. The U.S. segment, which generated net sales of $462.415 billion in fiscal year 2025, is anchored by the Supercenters.

Here's a look at the U.S. physical footprint based on the most detailed unit count available around the mid-point of fiscal year 2025:

Format	Ending U.S. Unit Count (Approx. as of July 2024)	Approximate Average Square Footage
Walmart Supercenters	3,558	Approximately 182,000 square feet
Walmart Neighborhood Markets	673	Approximately 38,000 square feet
Sam's Club (U.S. Locations)	599	Ranging from 25,000 to 158,000 square feet
Walmart Discount Stores (U.S.)	355	Approximately 106,000 square feet

The sheer scale means 90% of the U.S. population lives within 10 miles of a Walmart store. This density is key for driving down last-mile costs for digital orders.

E-commerce Websites (Walmart.com, SamsClub.com, Flipkart)

The digital channel is growing rapidly, contributing significantly to the overall revenue base. For fiscal year 2025, Walmart Inc.'s global e-commerce operations accounted for approximately 18% of total company revenue, estimated at $122.6 billion. The U.S. digital business crossed the 20% online penetration mark in its segment sales in Q1 FY2026, which is a major milestone achieved through profitable growth.

Key e-commerce channel metrics as of late 2025 include:

• Walmart.com receives 438 million shopper visits in an average month.
• U.S. e-commerce sales grew 20% in Q4 fiscal 2025.
• Global e-commerce sales grew 16% in Q4 fiscal 2025.
• The online marketplace, featuring roughly 160,000 sellers, saw sales grow 34% in Q4 2025.
• Walmart International is projected to generate $31.4 billion in e-commerce net sales by 2025.

Mobile Applications for Shopping and In-Store Services

The mobile app is the primary interface for omnichannel engagement, blending in-store and online experiences. The Walmart shopping app has more than 50 million downloads on Google Play alone. This platform supports features that drive convenience and basket size.

For instance, the adoption of express delivery windows, which are often managed via the app, has seen 30% of shoppers using them, which lifts baskets by 25% after their fourth order. Furthermore, Sam's Club utilizes its app for Scan & Go technology, with member satisfaction scores near 90% for the related 'Just Go' exit technology across almost all 600 clubs.

Curbside Pickup and Last-Mile Home Delivery Services

These fulfillment options leverage the massive physical store network to compete on speed. In January 2025, the delivery channel accounted for 41% of online grocery sales, while the pickup channel held 42% of that market. U.S. curbside pickup retail sales are projected to reach $54.3 billion in 2025.

The focus on speed is evident in the commitment to last-mile infrastructure. By promising to reach 95% of U.S. households within 24-hour delivery by December 2025, Walmart is using its 4,600 U.S. superstores as same-day fulfillment nodes. Executives noted that sales volumes from both curbside pickup and delivery grew faster than in-store sales volumes in Q3 2025.

Drone Delivery Pilots in Select Metropolitan Areas

Walmart is actively scaling drone delivery, positioning itself as a leader in ultra-fast last-mile automation. As of June 2025, the company announced the expansion of this service to 100 stores across five states: Arkansas, Florida, Georgia, North Carolina, and Texas. This expansion builds upon existing operations in Northwest Arkansas and Dallas-Fort Worth.

The scale and performance metrics for this channel are concrete:

• Total successful drone deliveries since 2021 exceed 150,000 airborne drop-offs.
• Eligible packages are limited to two and a half pounds or less.
• The delivery radius is within a six-mile flight path of the store.
• The target flight time for these ultra-fast deliveries is five minutes or less.

This technology helps close the same-day delivery gap, supporting the broader goal of reaching 93% of U.S. households with same-day delivery by late 2025.

Walmart Inc. (WMT) - Canvas Business Model: Customer Segments

You're looking at the core of Walmart Inc.'s massive scale, which is built on serving a diverse set of shoppers, from those strictly focused on the lowest price to those demanding digital convenience. Honestly, the numbers show Walmart is successfully broadening its appeal across the income spectrum.

The foundation of Walmart Inc.'s business remains the mass-market, price-sensitive consumers seeking value. This segment is defined by the company's core promise of Everyday Low Prices (EDLP). In fiscal year 2025, Walmart U.S. segment net sales hit $462.415 billion, representing about 67.9% of the total consolidated net sales of $681.0 billion. This base is incredibly loyal; the data suggests 92% of Walmart customers are loyal. You can see the sheer reach of this segment: 90% of the U.S. population lives within 10 miles of a Walmart store. The average shopper makes about 67 trips annually to a Walmart location, including Sam's Club, spending an average of $54 on 13 items per trip. Affordability is still king for this group, with 61% of surveyed customers saying it's the most important factor when shopping.

The next major segment is Sam's Club members (small businesses and bulk-buying households). This division is a significant revenue driver, posting net sales of $90.238 billion, including fuel, in fiscal year 2025. The club model is heavily reliant on membership fees, which account for between 80% and 90% of Sam's Club's profits. The growth in this segment is being fueled by younger demographics; over a two-year stack, Gen Z membership grew 63% and millennials grew 14%. The club is actively investing to capture more of this market, planning to remodel all of its approximately 600 existing U.S. locations and open 15 new ones annually over the next decade, aiming to double membership. Technology adoption is high here, with one in three members using the Scan & Go technology regularly.

A key strategic evolution involves the growing segment of upper-income/affluent shoppers. This group, once less associated with the discount giant, is now a major contributor to growth. Recent company earnings indicate that approximately 30% of Walmart's shoppers come from households earning more than $100,000 annually. This shift is so pronounced that executives credit this population with driving much of the recent U.S. market share gains. The move toward premium offerings and enhanced in-store experiences is directly targeting this segment's preference for quality and convenience.

Finally, the company is intensely focused on omnichannel customers who blend digital and physical shopping. This hybrid approach is where the highest value often resides. As of 2025, 45% of Walmart customers shop both in-store and online. Seamless integration is a top motivator for 66% of these shoppers. Walmart's digital penetration rose to 18% of net sales by FY2025. The company's massive physical footprint is now leveraged for digital fulfillment, with same-day reach extending to 93% of U.S. households, aiming for 95% by December 2025. These omnichannel shoppers are the most valuable cohort, spending an average of $1,044 a month at a 25.6% margin. The Walmart+ membership program, which reached 31.8 million subscribers as of 2024, is a key tool for driving this frequency.

Here's a quick look at the financial scale tied to these segments in the latest reported fiscal year:

Segment/Metric	Financial/Statistical Number (FY2025 or Latest)	Context/Unit
Total Global Revenue	$681.0 billion	Fiscal Year 2025 Total Revenue
Walmart U.S. Net Sales	$462.415 billion	FY2025 Net Sales
Sam's Club Net Sales (Incl. Fuel)	$90.238 billion	FY2025 Net Sales
Global Weekly Customer Visits	255 million	Average Weekly Visits
Affluent Shoppers (>$100k HH Income)	30%	Percentage of Total Shoppers
Omnichannel Shopper Monthly Spend	$1,044	Average Spend for Omni-Shoppers
Walmart+ Subscribers	31.8 million	As of 2024
Sam's Club Locations (U.S. & PR)	600	Approximate Number of Clubs

The composition of the core U.S. shopper base, while still heavily value-driven, shows a clear expansion at the top end:

• Millennials (1982-1995) account for 25% of shoppers.
• Gen X (1965-1981) accounts for 30% of shoppers.
• Boomers+ (<1965) account for 38% of shoppers.
• Middle Income ($40k - $125k) represents 47% of the income level distribution.
• High Income ($125k+) represents 28% of the income level distribution.

The digital adoption metrics further define the omnichannel customer base:

• Global e-commerce sales grew 22% in Q1 of fiscal 2026.
• U.S. e-commerce sales rose 21% in Q1 of fiscal 2026.
• Express (<3-hr) delivery accounts for 30% of customer-paid deliveries.
• The company's current same-day delivery reach is 93% of households.

If onboarding takes 14+ days, churn risk rises, but Walmart's Express delivery aims to make that a non-issue for many.

Walmart Inc. (WMT) - Canvas Business Model: Cost Structure

You're looking at the engine room of Walmart Inc. (WMT), where the sheer scale of operations dictates the cost profile. For a retailer of this size, the cost structure is dominated by the flow of goods and the massive workforce required to move them.

Cost of Goods Sold (COGS) is the largest component, which makes perfect sense for a business built on moving physical product. For the fiscal year 2025, which ended January 31, 2025, the Cost of Goods Sold reached $511.753 billion. This figure dwarfs all other expense categories, underscoring that procurement and inventory management are the primary cost drivers. To put that in perspective against the top line, total revenue for fiscal year 2025 was $680.99 billion.

Beyond the cost of the merchandise itself, the day-to-day running of the global enterprise requires significant outlay. The financial data you requested shows that for fiscal year 2025, the reported Operating Expenses were $139.88 billion. This figure, when compared to the Total Gross Profit of $169.23 billion for the same period, results in an Operating Income of $29.35 billion.

The human element is a massive, non-negotiable cost. Walmart Inc. supports a global workforce of approximately 2.1 million associates as of fiscal year 2025. This headcount necessitates substantial recurring costs for wages, salaries, and benefits, which are a constant focus for efficiency improvements, especially given recent restructuring efforts aimed at streamlining roles.

Capital investment is also a major, though less frequent, cost. Walmart Inc. is pouring money into the future of retail, with Capital Expenditures (Capex) reaching $23.783 billion in FY2025. This heavy investment is explicitly targeted at technology and automation, which are intended to drive down future operational costs, particularly in the supply chain.

The focus on efficiency is most visible in the logistics and supply chain area. The company is actively working to reduce these costs, which are inherently high due to the vast physical footprint and the need to maintain low prices. This is evident in the Capex allocation, which prioritizes supply chain optimization.

Here's a quick look at how the major cost components stack up for FY2025:

Cost Component	Amount (FY2025)
Cost of Goods Sold (COGS)	$511.753 billion
Operating Expenses (as specified)	$139.88 billion
Capital Expenditures (Capex)	$23.783 billion
Workforce Size	2.1 million employees

The cost structure is characterized by:

• Dominance of COGS, reflecting the core retail business.
• High fixed labor costs associated with 2.1 million associates.
• Aggressive Capex, with $23.783 billion directed toward technology and automation to offset future operating expenses.
• Ongoing efforts to realize savings through logistics and supply chain efficiencies.

Walmart Inc. (WMT) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive the top line for Walmart Inc. as of late 2025. It's a mix of massive scale in traditional retail and high-growth, high-margin digital plays. Here's the quick math on where the money is coming from.

The foundation remains the sheer volume of physical transactions. The total revenue for Walmart Inc. in Fiscal Year 2025 hit $680.99 billion. This massive figure is primarily driven by the core business of selling goods.

The shift to digital is clear in the contribution from online channels. E-commerce sales are no longer a small add-on; they are a major component of the overall business mix.

• E-commerce Sales contributed approximately 18% of total revenue in FY2025.
• Global eCommerce penetration reached 18% of FY25 net sales.
• Walmart U.S. eCommerce comp sales growth was reported at 20% in Q4 FY25.

The subscription and recurring revenue model is proving its worth, showing strong growth ahead of the core retail segments. Membership income, which covers both Walmart+ and Sam's Club, is a key focus area for margin diversification.

The table below breaks down the key quantifiable revenue streams for Walmart Inc. based on the latest available FY2025 figures:

Revenue Stream	FY2025 Financial/Statistical Metric	Detail/Growth Rate
Retail Sales of Goods (Total)	$680.99 billion	Total FY2025 Revenue
E-commerce Sales	18%	Contribution to Total Revenue in FY2025
Membership Fees (Walmart+ & Sam's Club)	$3.8 billion	Global Membership Income (by Q4 FY2025)
Membership Fees Growth	+21%	Year-over-year growth in Global Membership Income
Advertising Revenue (Walmart Connect)	$4.4 billion	Global Advertising Business Size
Advertising Revenue Growth	+27%	Global Advertising Business Growth Rate
Walmart International Net Sales	$121.9 billion	Segment housing significant Financial/Health Services growth

Advertising revenue, channeled through Walmart Connect, is a critical high-margin addition. This stream is growing aggressively, leveraging the retailer's massive shopper data and digital footprint.

• Global advertising business reached $4.4 billion.
• The global advertising business grew by 27% year-over-year.
• Walmart Connect in the U.S. grew by 24% in Q4 FY25.

Financial and Health Services are integrated revenue drivers, particularly within the Walmart International segment, which itself posted net sales of $121.9 billion for fiscal 2025, growing at +6.32% year-over-year. These services include offerings like prepaid cards, money transfers, and digital payment solutions through entities like PhonePe in India.

Finance: draft 13-week cash view by Friday.