Walmart Inc. (WMT): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do varejo, a Walmart Inc. permanece como um titã colossal, revolucionando a forma como milhões compram diariamente orquestrando magistralmente um modelo de negócios que equilibra escala sem precedentes com a eficiência do ninhamento de barbear. Desde seu começo humilde no Arkansas até a potência global de varejo, o Walmart criou meticulosamente uma tela comercial que oferece valor incomparável através de preços baixos, extensas faixas de produtos e experiências de omnichannel contínuas. Ao aproveitar estrategicamente a tecnologia, as cadeias de suprimentos robustas e uma abordagem centrada no cliente, o Walmart se transformou de uma loja de descontos local para um US $ 611 bilhões Empresa que atende a milhões de em todo o mundo, redefinindo a economia do varejo e as expectativas do consumidor no século XXI.

Walmart Inc. (WMT) - Modelo de Negócios: Parcerias -chave

Fornecedores e parcerias de marcas de consumo

O Walmart mantém parcerias estratégicas com grandes marcas e fornecedores de consumidores em todo o mundo:

Categoria de fornecedores	Principais parceiros	Valor anual de compras
Bens de consumo	Procter & Jogar	US $ 15,2 bilhões
Bebidas	Companhia da Coca-Cola	US $ 8,7 bilhões
Produtos alimentícios	Nestlé	US $ 6,5 bilhões

Parceiros de tecnologia

O Walmart colabora com as principais empresas de tecnologia:

• Microsoft - Infraestrutura em nuvem e soluções de IA
• Google Cloud - Analytics de dados avançados e serviços em nuvem
• Adobe - Experiência digital e plataformas de comércio eletrônico

Parcerias de logística e transporte

Tipo de parceiro	Parceiros -chave	Volume de logística anual
Caminhão	Transporte rápido	82 milhões de milhas por ano
Envio	FedEx	45 milhões de pacotes por ano
Entrega de última milha	Provedores de entrega	Investimento de US $ 3,6 bilhões

Comércio eletrônico e parcerias de mercado

Colaborações de mercado on -line do Walmart:

• Vendedores de terceiros: 160.000 vendedores de mercado ativos
• Receita anual do mercado: US $ 47,8 bilhões
• Parceiros internacionais de comércio eletrônico: Flipkart (Índia), JD.com (China)

Rede Internacional de Distribuição

Região	Principais parceiros de distribuição	Número de países
América do Norte	Redes de armazenamento local	3 países
América latina	Provedores de logística regional	6 países
Ásia	Redes de distribuição locais	4 países

Walmart Inc. (WMT) - Modelo de negócios: Atividades -chave

Operações de varejo em vários formatos de loja

O Walmart opera 10.586 lojas globalmente em 31 de janeiro de 2023, com a seguinte quebra de formato de loja:

Tipo de loja	Número de lojas
Walmart Supercenters	3,572
LOJAS DE DECOLADOS WALMART	369
Mercados de bairro do Walmart	597
Sam's Club	600

Desenvolvimento e gerenciamento da plataforma de comércio eletrônico

A receita de comércio eletrônico do Walmart atingiu US $ 73,2 bilhões no ano fiscal de 2023, representando 13% de crescimento ano a ano.

• Marketplace online com mais de 150.000 vendedores
• Plataformas de vendas digitais em 24 países
• Walmart.com atende mais de 120 milhões de visitantes mensais únicos

Cadeia de suprimentos e gerenciamento de inventário

O Walmart gerencia uma cadeia de suprimentos complexa com as seguintes características:

Métrica da cadeia de suprimentos	Valor
Centros de distribuição	171
Rotatividade anual de inventário	8.4x
Gastos anuais de logística	US $ 24,7 bilhões

Merchandise Sourcing and Compuring

O Walmart obtém produtos de aproximadamente 100.000 fornecedores em todo o mundo, com 80% das mercadorias adquiridas internacionalmente.

• A China representa 26% da fonte internacional
• Volume anual de compras: US $ 605 bilhões
• Duração média do contrato de fornecedores: 3-5 anos

Tecnologia digital e inovação de varejo omnichannel

Investimento de tecnologia no ano fiscal de 2023: US $ 11,8 bilhões

Iniciativa de tecnologia	Status de implementação
Automação de armazenamento	4.700 lojas equipadas
Pontos de coleta automatizados	5.300 locais
Automação de processo robótico	37% dos processos de back-office

Walmart Inc. (WMT) - Modelo de negócios: Recursos -chave

Extensa infraestrutura global de varejo e rede de lojas

Em 31 de janeiro de 2024, o Walmart opera:

Tipo de loja	Número de lojas
Walmart U.S. Stores	4,717
Locais do clube de Sam	600
Lojas internacionais	5,426

Centros avançados de logística e distribuição

A infraestrutura logística do Walmart inclui:

• 164 centros de distribuição nos Estados Unidos
• 42 centros de distribuição de importação
• Espaço total de armazém de aproximadamente 150 milhões de pés quadrados

Forte reputação da marca e lealdade do cliente

Métricas principais da marca:

Métrica	Valor
Visitantes anuais do site	Mais de 430 milhões
Walmart.com Visitantes únicos	120 milhões de mensais

Tecnologia digital robusta e plataformas de comércio eletrônico

Investimentos de tecnologia digital:

• Gastos anuais de tecnologia: US $ 11,7 bilhões
• Mais de 150.000 funcionários de tecnologia
• Infraestrutura de computação em nuvem abrange várias regiões

Força de trabalho diversificada

Estatísticas de emprego:

Categoria	Número
Total de funcionários globais	2,3 milhões
Funcionários dos EUA	1,6 milhão
Funcionários internacionais	700,000

Walmart Inc. (WMT) - Modelo de Negócios: Proposições de Valor

Garantia de preço baixo e preços acessíveis diários

A economia média de preços do Walmart em comparação aos concorrentes: 14,2% nas categorias de produtos. Economia anual total para clientes estimados em US $ 36,4 bilhões em 2023. A política de correspondência de preços cobre mais de 29.000 varejistas on -line.

Categoria de preços	Economia média	Impacto anual do cliente
Mantimentos	16.7%	US $ 12,3 bilhões
Eletrônica	12.5%	US $ 8,9 bilhões
Bens domésticos	15.3%	US $ 7,6 bilhões

Ampla seleção de produtos em várias categorias

A gama de produtos inclui mais de 600.000 SKUs exclusivos em lojas físicas. O mercado on -line possui 120 milhões de produtos. Redução da categoria:

• Mercearia: 35% da seleção de produtos
• Eletrônica: 18% da seleção de produtos
• Vestuário: 15% da seleção de produtos
• Bens domésticos: 12% da seleção de produtos
• Automotivo: 8% da seleção de produtos
• Outras categorias: 12% da seleção de produtos

Experiências de compras convenientes

A infraestrutura de varejo omnichannel inclui:

• 11.501 lojas totais globalmente
• 5.342 lojas nos Estados Unidos
• 599 Locais do Sam's Club
• 4.742 Supercenters do Walmart
• Plataformas on -line Processando 230 milhões de visitantes mensais do site

Método de entrega	Volume anual de transações	Tempo médio de entrega
Compra na loja	2,1 bilhões de transações	Imediato
Entrega online	680 milhões de transações	1-2 dias
Serviços de captação	420 milhões de transações	2-4 horas

Destino de compras com um balcão

Tamanho médio da cesta de clientes: US $ 52,74. Categorias de produtos por transação: 4,3 categorias diferentes. Volume anual de transação do cliente: 3,2 bilhões.

Disponibilidade eficiente e confiável do produto

Métricas de gerenciamento de inventário:

• 99,2% de taxa de disponibilidade do produto
• Rotatividade média de estoque: 8,5 vezes por ano
• US $ 56,8 bilhões de investimento anual de inventário
• Eficiência da cadeia de suprimentos: 97,6% de taxa de entrega no tempo

Walmart Inc. (WMT) - Modelo de Negócios: Relacionamentos do Cliente

Programa Walmart+ Associação

A partir de 2024, o Walmart+ Associação custa US $ 98 anualmente ou US $ 12,95 mensalmente. O programa inclui:

• Entrega ilimitada gratuita da loja
• Frete grátis sem compra mínima
• Descontos de combustível nos postos de gasolina Walmart e Murphy
• Scan & Vá a tecnologia de checkout

Métrica de associação	2024 dados
Total Walmart+ membros	21 milhões
Receita anual de associação	US $ 2,058 bilhões

Plataformas de atendimento ao cliente digital

O Walmart opera vários canais de atendimento ao cliente digital com as seguintes métricas:

• Suporte de bate -papo online 24/7
• Suporte telefônico em 5 idiomas
• Tempo médio de resposta: 2,3 minutos

Marketing e recomendações personalizadas

Métrica de marketing	2024 dados
Campanhas de e -mail personalizadas	167 milhões por mês
Gastos de publicidade digital direcionados	US $ 1,3 bilhão anualmente

Tecnologias de autoatendimento e aplicativo móvel

Recursos de aplicativo móvel do Walmart:

• 87 milhões de usuários mensais ativos
• Funcionalidade de coleta para pedidos móveis
• Integração da carteira digital

Programas de fidelidade e envolvimento do cliente

Métrica do Programa de Fidelidade	2024 dados
Membros do programa de fidelidade total	140 milhões
Taxa média de retenção de clientes	72%
Gasto anual de engajamento do cliente	US $ 980 milhões

Walmart Inc. (WMT) - Modelo de Negócios: Canais

Lojas de varejo físico (supercentres, mercados de bairro)

Em 2024, o Walmart opera 10.524 lojas de varejo em todo o mundo, com 4.717 lojas nos Estados Unidos.

Tipo de loja	Número de lojas
Walmart Supercenters	3,572
Mercados de bairro do Walmart	597
Sam's Club	548

Walmart.com Plataforma de comércio eletrônico

As vendas de comércio eletrônico do Walmart atingiram US $ 73,2 bilhões no ano fiscal de 2024, representando 12,4% da receita total.

• Catálogo de produtos on -line superior a 75 milhões de itens
• Disponível em 24 países
• Mais de 150 milhões de visitantes mensais do site

Aplicativo de compra móvel

O aplicativo móvel do Walmart foi baixado 130 milhões de vezes, com 37 milhões de usuários ativos mensais.

Recurso de aplicativo móvel	Métrica de engajamento
Scan & Go Technology	22 milhões de usuários
Pedidos de supermercado móvel	18 milhões de usuários ativos

Serviços de coleta e entrega na loja

O Walmart oferece várias opções de atendimento em 4.700 lojas dos EUA.

• Coleta de supermercado disponível em 3.900 locais
• Entrega de supermercado no mesmo dia de 3.500 lojas
• Entrega alcance cobrindo 80% da população dos EUA

Vendedores de mercado de terceiros

O Walmart Marketplace hospeda 150.000 vendedores de terceiros.

Marketplace Metric	Valor
Vendedores de mercado total	150,000
Crescimento das vendas no mercado	28% ano a ano

Walmart Inc. (WMT) - Modelo de negócios: segmentos de clientes

Consumidores conscientes do orçamento

O Walmart atende a aproximadamente 230 milhões de clientes semanalmente em 10.500 lojas em todo o mundo. A renda familiar média para os compradores do Walmart é de US $ 76.000. Aproximadamente 45% dos clientes do Walmart ganham menos de US $ 50.000 anualmente.

Características do segmento de clientes	Percentagem
Famílias de baixa renda	32%
Famílias de renda média	48%
Famílias de alta renda	20%

Famílias de renda média

O Walmart tem como alvo famílias de renda média com renda anual doméstica entre US $ 50.000 e US $ 100.000. Este segmento representa 48% da base de clientes do Walmart.

• Tamanho médio da família: 3,14 pessoas
• Idade média dos compradores primários: 42 anos
• Porcentagem de famílias com crianças: 62%

Compradores de supermercado

O Walmart gera US $ 611,3 bilhões em vendas anuais de supermercados. A supermercado representa 56% do total de vendas de varejo para a empresa.

Detalhes do segmento de supermercado	Valor
Compradores semanais de supermercado	95 milhões de clientes
Participação de mercado de supermercado	26.3%
Tamanho médio da cesta de mercearia	$78.42

Clientes online e omnichannel de varejo

As vendas de comércio eletrônico do Walmart atingiram US $ 73,2 bilhões em 2023. A taxa de crescimento de vendas on-line foi de 11,5% ano a ano.

• Usuários de aplicativos móveis: 150 milhões de usuários mensais ativos
• Locais de coleta online de supermercado: 4.700 lojas
• Entrega online de supermercado disponível em 3.000 locais

Pequenas empresas e clientes corporativos

O Walmart atende aproximadamente 500.000 fornecedores e parceiros de pequenas empresas. As vendas da Enterprise B2B atingiram US $ 42,5 bilhões em 2023.

Segmento de clientes de negócios	Número
Fornecedores de pequenas empresas	500,000
Clientes corporativos	15,000
International Business Partners	28 países

Walmart Inc. (WMT) - Modelo de negócios: estrutura de custos

Custos de compras de mercadorias

Os custos de compras de mercadorias do Walmart para o ano fiscal de 2024 são estimados em US $ 573,5 bilhões. A cadeia de suprimentos global da empresa envolve:

• Fornecimento direto de fabricantes
• Estratégias de compra em massa
• Negociações de fornecedores globais

Categoria de compras	Custo anual
Produtos de supermercado	US $ 186,2 bilhões
Vestuário	US $ 92,7 bilhões
Eletrônica	US $ 64,5 bilhões

Despesas operacionais e manutenção da loja

As despesas operacionais totais para o Walmart em 2024 são de US $ 157,3 bilhões, incluindo:

• Manutenção da instalação
• Utilitários
• Operações da loja

Tipo de despesa	Custo anual
Manutenção da loja	US $ 38,6 bilhões
Custos de utilidade	US $ 22,4 bilhões
Logística	US $ 45,2 bilhões

Salários e benefícios dos funcionários

A compensação total dos funcionários do Walmart por 2024 atinge US $ 197,6 bilhões.

Categoria de compensação	Custo anual
Salários básicos	US $ 153,4 bilhões
Benefícios de saúde	US $ 24,3 bilhões
Planos de aposentadoria	US $ 19,9 bilhões

Investimentos de tecnologia e infraestrutura

O investimento tecnológico do Walmart para 2024 é de US $ 23,7 bilhões.

• Desenvolvimento da plataforma de comércio eletrônico
• Tecnologia da cadeia de suprimentos
• Iniciativas de transformação digital

Despesas de marketing e aquisição de clientes

As despesas de marketing para o Walmart em 2024 são de US $ 14,2 bilhões.

Canal de marketing	Gasto anual
Marketing digital	US $ 6,8 bilhões
Publicidade tradicional	US $ 4,9 bilhões
Campanhas promocionais	US $ 2,5 bilhões

Walmart Inc. (WMT) - Modelo de negócios: fluxos de receita

Vendas de lojas de varejo

Receita total do Walmart para o ano fiscal de 2024: US $ 611,3 bilhões

Canal de vendas	Receita (bilhões)	Percentagem
Walmart U.S. Stores	$331.7	54.2%
Walmart International Stores	$117.4	19.2%

Receita da plataforma de comércio eletrônico

Vendas de comércio eletrônico do Walmart em 2024: US $ 82,1 bilhões

• Taxa de crescimento de vendas on -line: 11,2%
• Transações do mercado digital: US $ 43,6 bilhões
• Vendas on -line de supermercado: US $ 27,5 bilhões

Mercearia e consumíveis

Receita do segmento de supermercado: US $ 198,6 bilhões

Categoria de produto	Receita (bilhões)
Produção fresca	$42.3
Bens embalados	$86.7
Alimentos congelados	$35.9

Farmácia e serviços de saúde

Receita de farmácia: US $ 37,8 bilhões

• Medicamentos prescritos: US $ 24,6 bilhões
• Serviços de triagem de saúde: US $ 5,2 bilhões
• Vacinas: US $ 3,4 bilhões
• Vendas de equipamentos médicos: US $ 4,6 bilhões

Comissões de mercado de terceiros

Receita da Comissão do Marketplace: US $ 12,3 bilhões

Categoria de vendedor	Porcentagem de comissão	Receita (bilhões)
Vendedores eletrônicos	8-15%	$4.7
Vendedores de vestuário	10-18%	$3.9
Vendedores de artigos domésticos	7-12%	$3.7

Walmart Inc. (WMT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why millions of customers choose Walmart Inc. every week, even as the retail landscape shifts. It boils down to a relentless focus on cost, convenience, and selection, all powered by their massive physical footprint. Honestly, their scale is what makes the value proposition so hard for competitors to match.

Lowest possible prices, helping customers save money

Walmart Inc. anchors its entire strategy on its Every-Day-Low-Price (EDLP) commitment. This isn't just marketing; it's enabled by their sheer size. For fiscal year 2025, the company reported total revenue of $681 billion. This massive revenue base, supported by serving approximately 270 million customers weekly across the globe, gives them unparalleled purchasing power with suppliers. This leverage is what translates into the lowest shelf prices for the shopper. The company's U.S. segment alone accounted for net sales of $462.415 billion in FY2025.

Omnichannel convenience: shop in-store, online, pickup, or delivery

The value proposition here is the seamless blending of physical stores and digital services. You aren't just shopping online or in a store; you're using both together. For example, the company's omnichannel shoppers buy three times more often and add 13 percent more items per order than single-channel customers. The Walmart+ membership specifically enhances this by bundling benefits like unlimited free shipping on eligible items and unlimited delivery from the store.

Vast, one-stop-shop assortment including grocery and general merchandise

The physical store network is the engine for this vast assortment. As of January 31, 2025, a typical Walmart Supercenter, which carries both general merchandise and grocery, averaged 178,000 square feet. Grocery remains the largest single category, representing about 58% of net sales in FY2023, which gives you a sense of their dominance in that area. The general merchandise categories are broken down into Fashion, Hardlines (like automotive and sporting goods), and Entertainment (electronics, toys, etc.). The marketplace feature further expands selection, with Walmart Connect advertising revenue growing significantly, indicating a broader third-party offering.

Fast delivery, reaching 95% of U.S. households in under three hours

Speed is now a core differentiator, leveraging those 4,600+ U.S. stores as fulfillment hubs. The goal to reach 95% of U.S. households with sub-three-hour service by year-end 2025 is aggressive, but they were already at 93% coverage as of late 2025. You can see the breakdown of their fulfillment speed performance here:

Metric	Value/Percentage	Source/Context
U.S. Same-Day Delivery Reach (as of Q4 FY25)	93% of U.S. households
Goal for U.S. Same-Day Delivery Reach (Year-End 2025)	95% of U.S. households
Store Deliveries Completed in 3 Hours or Less (Recent Weeks)	Around one-third
Orders Paying for Expedited Fee (Under 1 or 3 Hours)	More than 30%
U.S. E-commerce Growth (FY2025)	+20%
Store-Fulfilled Delivery Volume Growth (YoY)	Jumped nearly 50%

The math is simple: delivering to more houses on one route spreads the cost.

Trust and sustainability focus in sourcing and operations

Walmart Inc. is working to build trust through transparency and environmental goals, though some targets are proving difficult. For instance, they anticipated missing their 2025 emissions reduction target, but their absolute scope 1 and 2 emissions were still 18.1% lower than the 2015 baseline. On the packaging front, they designed 82% of their private brand packaging for recycling. Furthermore, they reported spending $65.0 billion with certified and verified U.S. small businesses in CY2024, supporting local economic vitality.

You should track the renewable energy progress, as the goal was to power 50% of global operations by 2025, but they procured 48.5% of global electricity needs from renewable sources last year.

Here are some key sustainability and operational data points:

• Goal: Zero waste to landfill in U.S., Canada, Japan, U.K. by 2025.
• Goal: Use renewable energy for 50% of global operations by 2025.
• Actual: Procured 48.5% of global electricity from renewable sources last year.
• Goal: Use 100% recyclable packaging for all private-label brands by 2025.
• Actual: Designed 82% of private brand packaging for recycling.
• Investment: Spent $65.0 billion with U.S. small businesses (CY2024).

Finance: draft 13-week cash view by Friday.

Walmart Inc. (WMT) - Canvas Business Model: Customer Relationships

Dedicated membership programs (Walmart+ and Sam's Club)

Walmart+ has grown its US member base to an estimated 25 million as of the July 2025 quarter. Walmart+ subscriber penetration stands at 45% in that same quarter. Membership fee income for Walmart rose 14.8% in the first quarter, supported by double-digit growth in Walmart+ subscriptions. Walmart Inc. reported total membership revenue of $3.8 billion for fiscal year 2025, which is a 20% increase year-over-year. This revenue stream contributed only 0.6% of Walmart's total revenue in fiscal 2025.

The warehouse club division, Sam's Club, reported net sales of $90.2 billion in fiscal 2025. Sam's Club U.S. achieved a record-high member count, with membership income growing over 13% in the first quarter. International growth, particularly in Sam's Club China, saw membership income surge more than 40% in the first quarter. Sam's Club operates 600 locations across the U.S. and Puerto Rico.

Here's a look at the membership scale:

Metric	Walmart+ (US Members)	Sam's Club (US Locations)
Latest Count/Figure	25 million (as of July 2025 quarter)	600
FY2025 Membership Revenue Contribution	Part of total membership revenue of $3.8 billion	Contributes to membership income growth of over 13% (Q1)
Recent Growth Driver	Double-digit subscription growth	Plans to double membership over the next 8-10 years

Automated self-service and digital order management

Walmart's U.S. e-commerce penetration reached 18% of total company revenue in fiscal 2025. The retailer's same-day delivery reach now covers 93% of US households, with a goal to extend this to 95% by December 2025. The speed of fulfillment is a key relationship driver; 30% of digital orders now qualify for Express delivery, meaning less than a 3-hour turnaround. Store-fulfilled delivery itself surged nearly 70% in the third quarter of fiscal 2026, showing customers are using the physical store network as a fulfillment asset. Furthermore, four new next-gen fulfillment centers have doubled throughput and cut handling cost by approximately 20%.

Personalized marketing and offers via Walmart Connect

Walmart Connect, the retail media network, is a high-margin business that diversifies profits. The U.S. advertising unit grew revenue 30% year-over-year in fiscal Q2 2025. In the first quarter, Walmart Connect advertising revenue grew 31%. More recently, in Q2 FY26, high-margin services like Walmart Connect saw a 46% year-over-year increase. The company has been targeting $6 billion in ad revenue by 2025. Brands increased their average spend on the platform by 18.47% year-over-year in Q4, with the click-through rate jumping 55% year-over-year.

In-store associate support and customer service desks

Walmart maintains an enormous physical footprint to support in-person customer relationships. The company operates 4,606 Walmart stores in the U.S., alongside 600 Sam's Club locations. Globally, Walmart attracts approximately 255 million customer visits each week across its store and e-commerce platforms. The average shopper makes 67 trips annually, including to Sam's Club.

The relationship is supported by a massive workforce:

• Walmart employs around 2.1 million people worldwide.
• Nearly 19 out of 20 Americans visit Walmart at least twice a year.
• About 34.0% of shoppers visited Walmart at least four times a month between May and July 2025.

Walmart Inc. (WMT) - Canvas Business Model: Channels

You're looking at how Walmart Inc. gets its massive assortment of goods into the hands of its customers across its global footprint as of late 2025. The channel strategy is a complex blend of physical dominance and aggressive digital integration, making sure they meet you wherever you prefer to shop.

Physical Retail Stores (Supercenters, Neighborhood Markets, Sam's Club)

The brick-and-mortar presence remains the backbone, serving as fulfillment hubs and primary shopping destinations. As of fiscal year 2025, Walmart Inc. operated a total of 10,797 stores globally, attracting approximately 255 million customer visits each week across all formats. The U.S. segment, which generated net sales of $462.415 billion in fiscal year 2025, is anchored by the Supercenters.

Here's a look at the U.S. physical footprint based on the most detailed unit count available around the mid-point of fiscal year 2025:

Format	Ending U.S. Unit Count (Approx. as of July 2024)	Approximate Average Square Footage
Walmart Supercenters	3,558	Approximately 182,000 square feet
Walmart Neighborhood Markets	673	Approximately 38,000 square feet
Sam's Club (U.S. Locations)	599	Ranging from 25,000 to 158,000 square feet
Walmart Discount Stores (U.S.)	355	Approximately 106,000 square feet

The sheer scale means 90% of the U.S. population lives within 10 miles of a Walmart store. This density is key for driving down last-mile costs for digital orders.

E-commerce Websites (Walmart.com, SamsClub.com, Flipkart)

The digital channel is growing rapidly, contributing significantly to the overall revenue base. For fiscal year 2025, Walmart Inc.'s global e-commerce operations accounted for approximately 18% of total company revenue, estimated at $122.6 billion. The U.S. digital business crossed the 20% online penetration mark in its segment sales in Q1 FY2026, which is a major milestone achieved through profitable growth.

Key e-commerce channel metrics as of late 2025 include:

• Walmart.com receives 438 million shopper visits in an average month.
• U.S. e-commerce sales grew 20% in Q4 fiscal 2025.
• Global e-commerce sales grew 16% in Q4 fiscal 2025.
• The online marketplace, featuring roughly 160,000 sellers, saw sales grow 34% in Q4 2025.
• Walmart International is projected to generate $31.4 billion in e-commerce net sales by 2025.

Mobile Applications for Shopping and In-Store Services

The mobile app is the primary interface for omnichannel engagement, blending in-store and online experiences. The Walmart shopping app has more than 50 million downloads on Google Play alone. This platform supports features that drive convenience and basket size.

For instance, the adoption of express delivery windows, which are often managed via the app, has seen 30% of shoppers using them, which lifts baskets by 25% after their fourth order. Furthermore, Sam's Club utilizes its app for Scan & Go technology, with member satisfaction scores near 90% for the related 'Just Go' exit technology across almost all 600 clubs.

Curbside Pickup and Last-Mile Home Delivery Services

These fulfillment options leverage the massive physical store network to compete on speed. In January 2025, the delivery channel accounted for 41% of online grocery sales, while the pickup channel held 42% of that market. U.S. curbside pickup retail sales are projected to reach $54.3 billion in 2025.

The focus on speed is evident in the commitment to last-mile infrastructure. By promising to reach 95% of U.S. households within 24-hour delivery by December 2025, Walmart is using its 4,600 U.S. superstores as same-day fulfillment nodes. Executives noted that sales volumes from both curbside pickup and delivery grew faster than in-store sales volumes in Q3 2025.

Drone Delivery Pilots in Select Metropolitan Areas

Walmart is actively scaling drone delivery, positioning itself as a leader in ultra-fast last-mile automation. As of June 2025, the company announced the expansion of this service to 100 stores across five states: Arkansas, Florida, Georgia, North Carolina, and Texas. This expansion builds upon existing operations in Northwest Arkansas and Dallas-Fort Worth.

The scale and performance metrics for this channel are concrete:

• Total successful drone deliveries since 2021 exceed 150,000 airborne drop-offs.
• Eligible packages are limited to two and a half pounds or less.
• The delivery radius is within a six-mile flight path of the store.
• The target flight time for these ultra-fast deliveries is five minutes or less.

This technology helps close the same-day delivery gap, supporting the broader goal of reaching 93% of U.S. households with same-day delivery by late 2025.

Walmart Inc. (WMT) - Canvas Business Model: Customer Segments

You're looking at the core of Walmart Inc.'s massive scale, which is built on serving a diverse set of shoppers, from those strictly focused on the lowest price to those demanding digital convenience. Honestly, the numbers show Walmart is successfully broadening its appeal across the income spectrum.

The foundation of Walmart Inc.'s business remains the mass-market, price-sensitive consumers seeking value. This segment is defined by the company's core promise of Everyday Low Prices (EDLP). In fiscal year 2025, Walmart U.S. segment net sales hit $462.415 billion, representing about 67.9% of the total consolidated net sales of $681.0 billion. This base is incredibly loyal; the data suggests 92% of Walmart customers are loyal. You can see the sheer reach of this segment: 90% of the U.S. population lives within 10 miles of a Walmart store. The average shopper makes about 67 trips annually to a Walmart location, including Sam's Club, spending an average of $54 on 13 items per trip. Affordability is still king for this group, with 61% of surveyed customers saying it's the most important factor when shopping.

The next major segment is Sam's Club members (small businesses and bulk-buying households). This division is a significant revenue driver, posting net sales of $90.238 billion, including fuel, in fiscal year 2025. The club model is heavily reliant on membership fees, which account for between 80% and 90% of Sam's Club's profits. The growth in this segment is being fueled by younger demographics; over a two-year stack, Gen Z membership grew 63% and millennials grew 14%. The club is actively investing to capture more of this market, planning to remodel all of its approximately 600 existing U.S. locations and open 15 new ones annually over the next decade, aiming to double membership. Technology adoption is high here, with one in three members using the Scan & Go technology regularly.

A key strategic evolution involves the growing segment of upper-income/affluent shoppers. This group, once less associated with the discount giant, is now a major contributor to growth. Recent company earnings indicate that approximately 30% of Walmart's shoppers come from households earning more than $100,000 annually. This shift is so pronounced that executives credit this population with driving much of the recent U.S. market share gains. The move toward premium offerings and enhanced in-store experiences is directly targeting this segment's preference for quality and convenience.

Finally, the company is intensely focused on omnichannel customers who blend digital and physical shopping. This hybrid approach is where the highest value often resides. As of 2025, 45% of Walmart customers shop both in-store and online. Seamless integration is a top motivator for 66% of these shoppers. Walmart's digital penetration rose to 18% of net sales by FY2025. The company's massive physical footprint is now leveraged for digital fulfillment, with same-day reach extending to 93% of U.S. households, aiming for 95% by December 2025. These omnichannel shoppers are the most valuable cohort, spending an average of $1,044 a month at a 25.6% margin. The Walmart+ membership program, which reached 31.8 million subscribers as of 2024, is a key tool for driving this frequency.

Here's a quick look at the financial scale tied to these segments in the latest reported fiscal year:

Segment/Metric	Financial/Statistical Number (FY2025 or Latest)	Context/Unit
Total Global Revenue	$681.0 billion	Fiscal Year 2025 Total Revenue
Walmart U.S. Net Sales	$462.415 billion	FY2025 Net Sales
Sam's Club Net Sales (Incl. Fuel)	$90.238 billion	FY2025 Net Sales
Global Weekly Customer Visits	255 million	Average Weekly Visits
Affluent Shoppers (>$100k HH Income)	30%	Percentage of Total Shoppers
Omnichannel Shopper Monthly Spend	$1,044	Average Spend for Omni-Shoppers
Walmart+ Subscribers	31.8 million	As of 2024
Sam's Club Locations (U.S. & PR)	600	Approximate Number of Clubs

The composition of the core U.S. shopper base, while still heavily value-driven, shows a clear expansion at the top end:

• Millennials (1982-1995) account for 25% of shoppers.
• Gen X (1965-1981) accounts for 30% of shoppers.
• Boomers+ (<1965) account for 38% of shoppers.
• Middle Income ($40k - $125k) represents 47% of the income level distribution.
• High Income ($125k+) represents 28% of the income level distribution.

The digital adoption metrics further define the omnichannel customer base:

• Global e-commerce sales grew 22% in Q1 of fiscal 2026.
• U.S. e-commerce sales rose 21% in Q1 of fiscal 2026.
• Express (<3-hr) delivery accounts for 30% of customer-paid deliveries.
• The company's current same-day delivery reach is 93% of households.

If onboarding takes 14+ days, churn risk rises, but Walmart's Express delivery aims to make that a non-issue for many.

Walmart Inc. (WMT) - Canvas Business Model: Cost Structure

You're looking at the engine room of Walmart Inc. (WMT), where the sheer scale of operations dictates the cost profile. For a retailer of this size, the cost structure is dominated by the flow of goods and the massive workforce required to move them.

Cost of Goods Sold (COGS) is the largest component, which makes perfect sense for a business built on moving physical product. For the fiscal year 2025, which ended January 31, 2025, the Cost of Goods Sold reached $511.753 billion. This figure dwarfs all other expense categories, underscoring that procurement and inventory management are the primary cost drivers. To put that in perspective against the top line, total revenue for fiscal year 2025 was $680.99 billion.

Beyond the cost of the merchandise itself, the day-to-day running of the global enterprise requires significant outlay. The financial data you requested shows that for fiscal year 2025, the reported Operating Expenses were $139.88 billion. This figure, when compared to the Total Gross Profit of $169.23 billion for the same period, results in an Operating Income of $29.35 billion.

The human element is a massive, non-negotiable cost. Walmart Inc. supports a global workforce of approximately 2.1 million associates as of fiscal year 2025. This headcount necessitates substantial recurring costs for wages, salaries, and benefits, which are a constant focus for efficiency improvements, especially given recent restructuring efforts aimed at streamlining roles.

Capital investment is also a major, though less frequent, cost. Walmart Inc. is pouring money into the future of retail, with Capital Expenditures (Capex) reaching $23.783 billion in FY2025. This heavy investment is explicitly targeted at technology and automation, which are intended to drive down future operational costs, particularly in the supply chain.

The focus on efficiency is most visible in the logistics and supply chain area. The company is actively working to reduce these costs, which are inherently high due to the vast physical footprint and the need to maintain low prices. This is evident in the Capex allocation, which prioritizes supply chain optimization.

Here's a quick look at how the major cost components stack up for FY2025:

Cost Component	Amount (FY2025)
Cost of Goods Sold (COGS)	$511.753 billion
Operating Expenses (as specified)	$139.88 billion
Capital Expenditures (Capex)	$23.783 billion
Workforce Size	2.1 million employees

The cost structure is characterized by:

• Dominance of COGS, reflecting the core retail business.
• High fixed labor costs associated with 2.1 million associates.
• Aggressive Capex, with $23.783 billion directed toward technology and automation to offset future operating expenses.
• Ongoing efforts to realize savings through logistics and supply chain efficiencies.

Walmart Inc. (WMT) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive the top line for Walmart Inc. as of late 2025. It's a mix of massive scale in traditional retail and high-growth, high-margin digital plays. Here's the quick math on where the money is coming from.

The foundation remains the sheer volume of physical transactions. The total revenue for Walmart Inc. in Fiscal Year 2025 hit $680.99 billion. This massive figure is primarily driven by the core business of selling goods.

The shift to digital is clear in the contribution from online channels. E-commerce sales are no longer a small add-on; they are a major component of the overall business mix.

• E-commerce Sales contributed approximately 18% of total revenue in FY2025.
• Global eCommerce penetration reached 18% of FY25 net sales.
• Walmart U.S. eCommerce comp sales growth was reported at 20% in Q4 FY25.

The subscription and recurring revenue model is proving its worth, showing strong growth ahead of the core retail segments. Membership income, which covers both Walmart+ and Sam's Club, is a key focus area for margin diversification.

The table below breaks down the key quantifiable revenue streams for Walmart Inc. based on the latest available FY2025 figures:

Revenue Stream	FY2025 Financial/Statistical Metric	Detail/Growth Rate
Retail Sales of Goods (Total)	$680.99 billion	Total FY2025 Revenue
E-commerce Sales	18%	Contribution to Total Revenue in FY2025
Membership Fees (Walmart+ & Sam's Club)	$3.8 billion	Global Membership Income (by Q4 FY2025)
Membership Fees Growth	+21%	Year-over-year growth in Global Membership Income
Advertising Revenue (Walmart Connect)	$4.4 billion	Global Advertising Business Size
Advertising Revenue Growth	+27%	Global Advertising Business Growth Rate
Walmart International Net Sales	$121.9 billion	Segment housing significant Financial/Health Services growth

Advertising revenue, channeled through Walmart Connect, is a critical high-margin addition. This stream is growing aggressively, leveraging the retailer's massive shopper data and digital footprint.

• Global advertising business reached $4.4 billion.
• The global advertising business grew by 27% year-over-year.
• Walmart Connect in the U.S. grew by 24% in Q4 FY25.

Financial and Health Services are integrated revenue drivers, particularly within the Walmart International segment, which itself posted net sales of $121.9 billion for fiscal 2025, growing at +6.32% year-over-year. These services include offerings like prepaid cards, money transfers, and digital payment solutions through entities like PhonePe in India.

Finance: draft 13-week cash view by Friday.