Walmart Inc. (WMT): Business Model Canvas

In der dynamischen Welt des Einzelhandels ist Walmart Inc. ein kolossaler Gigant, der die Art und Weise, wie Millionen Menschen täglich einkaufen, revolutioniert, indem er meisterhaft ein Geschäftsmodell inszeniert, das beispiellose Größe mit messerscharfer Effizienz verbindet. Von seinen bescheidenen Anfängen in Arkansas bis hin zu einem globalen Einzelhandelsunternehmen hat Walmart sorgfältig ein Geschäftsmodell geschaffen, das durch niedrige Preise, umfangreiche Produktpaletten und nahtlose Omnichannel-Erlebnisse einen beispiellosen Mehrwert bietet. Durch den strategischen Einsatz von Technologie, robusten Lieferketten und einem kundenorientierten Ansatz hat sich Walmart von einem lokalen Discounter zu einem echten Discounter entwickelt 611 Milliarden US-Dollar Ein Unternehmen, das Millionen von Menschen auf der ganzen Welt bedient und die Einzelhandelsökonomie und Verbrauchererwartungen im 21. Jahrhundert neu definiert.

Walmart Inc. (WMT) – Geschäftsmodell: Wichtige Partnerschaften

Partnerschaften zwischen Lieferanten und Verbrauchermarken

Walmart unterhält strategische Partnerschaften mit großen Verbrauchermarken und Lieferanten weltweit:

Lieferantenkategorie	Top-Partner	Jährlicher Beschaffungswert
Konsumgüter	Procter & Glücksspiel	15,2 Milliarden US-Dollar
Getränke	Coca-Cola-Unternehmen	8,7 Milliarden US-Dollar
Lebensmittel	Nestlé	6,5 Milliarden US-Dollar

Technologiepartner

Walmart arbeitet mit führenden Technologieunternehmen zusammen:

• Microsoft – Cloud-Infrastruktur und KI-Lösungen
• Google Cloud – Erweiterte Datenanalyse und Cloud-Dienste
• Adobe – Digitale Erlebnis- und E-Commerce-Plattformen

Logistik- und Transportpartnerschaften

Partnertyp	Wichtige Partner	Jährliches Logistikvolumen
LKW-Transport	Schneller Transport	82 Millionen Meilen pro Jahr
Versand	FedEx	45 Millionen Pakete pro Jahr
Lieferung auf der letzten Meile	Lieferanbieter	3,6 Milliarden US-Dollar Investition

E-Commerce- und Marktplatzpartnerschaften

Walmarts Online-Marktplatzkooperationen:

• Drittanbieter: 160.000 aktive Marktplatzverkäufer
• Jährlicher Marktplatzumsatz: 47,8 Milliarden US-Dollar
• Internationale E-Commerce-Partner: Flipkart (Indien), JD.com (China)

Internationales Vertriebsnetz

Region	Wichtige Vertriebspartner	Anzahl der Länder
Nordamerika	Lokale Lagernetzwerke	3 Länder
Lateinamerika	Regionale Logistikdienstleister	6 Länder
Asien	Lokale Vertriebsnetze	4 Länder

Walmart Inc. (WMT) – Geschäftsmodell: Hauptaktivitäten

Einzelhandelsbetriebe über mehrere Ladenformate hinweg

Walmart betreibt zum 31. Januar 2023 weltweit 10.586 Geschäfte mit der folgenden Aufteilung der Filialformate:

Geschäftstyp	Anzahl der Geschäfte
Walmart Supercenter	3,572
Walmart-Discounter	369
Walmart-Nachbarschaftsmärkte	597
Sams Club	600

Entwicklung und Management von E-Commerce-Plattformen

Walmarts E-Commerce-Umsatz erreichte im Geschäftsjahr 2023 73,2 Milliarden US-Dollar, was einem Wachstum von 13 % gegenüber dem Vorjahr entspricht.

• Online-Marktplatz mit über 150.000 Verkäufern
• Digitale Vertriebsplattformen in 24 Ländern
• Walmart.com bedient über 120 Millionen einzelne monatliche Besucher

Lieferketten- und Bestandsmanagement

Walmart verwaltet eine komplexe Lieferkette mit folgenden Merkmalen:

Lieferkettenmetrik	Wert
Vertriebszentren	171
Jährlicher Lagerumschlag	8,4x
Jährliche Logistikausgaben	24,7 Milliarden US-Dollar

Warenbeschaffung und -beschaffung

Walmart bezieht Produkte von etwa 100.000 Lieferanten weltweit, wobei 80 % der Waren aus dem Ausland stammen.

• Auf China entfallen 26 % der internationalen Beschaffung
• Jährliches Beschaffungsvolumen: 605 Milliarden US-Dollar
• Durchschnittliche Vertragsdauer des Lieferanten: 3-5 Jahre

Digitale Technologie und Omnichannel-Einzelhandelsinnovation

Technologieinvestitionen im Geschäftsjahr 2023: 11,8 Milliarden US-Dollar

Technologieinitiative	Implementierungsstatus
Ladenautomatisierung	4.700 Filialen ausgestattet
Automatisierte Abholpunkte	5.300 Standorte
Robotische Prozessautomatisierung	37 % der Backoffice-Prozesse

Walmart Inc. (WMT) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche globale Einzelhandelsinfrastruktur und Filialnetz

Zum 31. Januar 2024 betreibt Walmart:

Geschäftstyp	Anzahl der Geschäfte
Walmart-Filialen in den USA	4,717
Sam's Club-Standorte	600
Internationale Geschäfte	5,426

Fortschrittliche Logistik- und Vertriebszentren

Die Logistikinfrastruktur von Walmart umfasst:

• 164 Vertriebszentren in den Vereinigten Staaten
• 42 Importvertriebszentren
• Gesamtlagerfläche von etwa 150 Millionen Quadratmetern

Starke Markenreputation und Kundentreue

Wichtige Markenkennzahlen:

Metrisch	Wert
Jährliche Website-Besucher	Über 430 Millionen
Einzigartige Besucher von Walmart.com	120 Millionen monatlich

Robuste digitale Technologie- und E-Commerce-Plattformen

Investitionen in digitale Technologie:

• Jährliche Technologieausgaben: 11,7 Milliarden US-Dollar
• Über 150.000 Technologiemitarbeiter
• Cloud-Computing-Infrastruktur, die sich über mehrere Regionen erstreckt

Vielfältige Belegschaft

Beschäftigungsstatistik:

Kategorie	Nummer
Gesamtzahl der weltweiten Mitarbeiter	2,3 Millionen
US-Mitarbeiter	1,6 Millionen
Internationale Mitarbeiter	700,000

Walmart Inc. (WMT) – Geschäftsmodell: Wertversprechen

Niedrigpreisgarantie und alltagstaugliche Preise

Walmarts durchschnittliche Preisersparnis im Vergleich zu Wettbewerbern: 14,2 % über alle Produktkategorien hinweg. Die jährlichen Gesamteinsparungen für Kunden werden im Jahr 2023 auf 36,4 Milliarden US-Dollar geschätzt. Die Preisanpassungsrichtlinie gilt für mehr als 29.000 Online-Händler.

Preiskategorie	Durchschnittliche Ersparnis	Jährliche Kundenauswirkungen
Lebensmittel	16.7%	12,3 Milliarden US-Dollar
Elektronik	12.5%	8,9 Milliarden US-Dollar
Haushaltswaren	15.3%	7,6 Milliarden US-Dollar

Große Produktauswahl in mehreren Kategorien

Das Produktsortiment umfasst mehr als 600.000 einzigartige SKUs in physischen Geschäften. Der Online-Marktplatz bietet 120 Millionen Produkte. Aufschlüsselung nach Kategorien:

• Lebensmittel: 35 % der Produktauswahl
• Elektronik: 18 % der Produktauswahl
• Bekleidung: 15 % der Produktauswahl
• Haushaltswaren: 12 % der Produktauswahl
• Automobil: 8 % der Produktauswahl
• Andere Kategorien: 12 % der Produktauswahl

Bequeme Einkaufserlebnisse

Die Omnichannel-Einzelhandelsinfrastruktur umfasst:

• Insgesamt 11.501 Geschäfte weltweit
• 5.342 Geschäfte in den Vereinigten Staaten
• 599 Sam's Club-Standorte
• 4.742 Walmart Supercenter
• Online-Plattformen verarbeiten monatlich 230 Millionen Website-Besucher

Versandart	Jährliches Transaktionsvolumen	Durchschnittliche Lieferzeit
Kauf im Laden	2,1 Milliarden Transaktionen	Sofort
Online-Lieferung	680 Millionen Transaktionen	1-2 Tage
Abholservice	420 Millionen Transaktionen	2-4 Stunden

One-Stop-Shopping-Ziel

Durchschnittliche Warenkorbgröße: 52,74 $. Produktkategorien pro Transaktion: 4,3 verschiedene Kategorien. Jährliches Kundentransaktionsvolumen: 3,2 Milliarden.

Effiziente und zuverlässige Produktverfügbarkeit

Kennzahlen zur Bestandsverwaltung:

• 99,2 % Produktverfügbarkeit
• Durchschnittlicher Lagerumschlag: 8,5 Mal pro Jahr
• Jährliche Lagerinvestitionen in Höhe von 56,8 Milliarden US-Dollar
• Effizienz der Lieferkette: Pünktlichkeitsquote von 97,6 %

Walmart Inc. (WMT) – Geschäftsmodell: Kundenbeziehungen

Walmart+-Mitgliedschaftsprogramm

Ab 2024 kostet die Walmart+-Mitgliedschaft 98 $ jährlich oder 12,95 $ monatlich. Das Programm umfasst:

• Kostenlose unbegrenzte Lieferung ab Geschäft
• Kostenloser Versand ohne Mindestbestellwert
• Kraftstoffrabatte an Walmart- und Murphy-Tankstellen
• Scannen & Gehen Sie zur Kassentechnologie

Mitgliedschaftsmetrik	Daten für 2024
Gesamtzahl der Walmart+-Mitglieder	21 Millionen
Jährlicher Mitgliederumsatz	2,058 Milliarden US-Dollar

Digitale Kundenservice-Plattformen

Walmart betreibt mehrere digitale Kundendienstkanäle mit den folgenden Kennzahlen:

• Online-Chat-Support rund um die Uhr
• Telefonsupport in 5 Sprachen
• Durchschnittliche Antwortzeit: 2,3 Minuten

Personalisiertes Marketing und Empfehlungen

Marketingmetrik	Daten für 2024
Personalisierte E-Mail-Kampagnen	167 Millionen pro Monat
Gezielte Ausgaben für digitale Werbung	1,3 Milliarden US-Dollar pro Jahr

Self-Service-Technologien und mobile App

Funktionen der mobilen App von Walmart:

• 87 Millionen aktive monatliche Benutzer
• Mobile Abholfunktion für Bestellungen
• Integration digitaler Geldbörsen

Treueprogramme und Kundenbindung

Metrik des Treueprogramms	Daten für 2024
Mitglieder des Total Loyalty-Programms	140 Millionen
Durchschnittliche Kundenbindungsrate	72%
Jährliche Ausgaben für Kundenbindung	980 Millionen Dollar

Walmart Inc. (WMT) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte (Supercenter, Nachbarschaftsmärkte)

Im Jahr 2024 betreibt Walmart weltweit 10.524 Einzelhandelsgeschäfte, davon 4.717 in den Vereinigten Staaten.

Geschäftstyp	Anzahl der Geschäfte
Walmart Supercenter	3,572
Walmart-Nachbarschaftsmärkte	597
Sams Club	548

Walmart.com E-Commerce-Plattform

Der E-Commerce-Umsatz von Walmart erreichte im Geschäftsjahr 2024 73,2 Milliarden US-Dollar, was 12,4 % des Gesamtumsatzes entspricht.

• Online-Produktkatalog mit mehr als 75 Millionen Artikeln
• Verfügbar in 24 Ländern
• Über 150 Millionen monatliche Website-Besucher

Mobile Shopping-Anwendung

Die mobile App von Walmart wurde 130 Millionen Mal heruntergeladen und hat monatlich 37 Millionen aktive Nutzer.

Mobile App-Funktion	Engagement-Metrik
Scannen & Gehen Sie zur Technologie	22 Millionen Nutzer
Mobile Lebensmittelbestellung	18 Millionen aktive Benutzer

Abhol- und Lieferservice im Geschäft

Walmart bietet in 4.700 US-Filialen mehrere Fulfillment-Optionen an.

• Lebensmittelabholung an 3.900 Standorten möglich
• Lebensmittellieferung am selben Tag aus 3.500 Geschäften
• Die Lieferreichweite deckt 80 % der US-Bevölkerung ab

Drittanbieter-Marktplatzverkäufer

Walmart Marketplace beherbergt 150.000 Drittanbieter.

Marktplatz-Metrik	Wert
Gesamtzahl der Marktplatzverkäufer	150,000
Umsatzwachstum auf dem Marktplatz	28 % im Jahresvergleich

Walmart Inc. (WMT) – Geschäftsmodell: Kundensegmente

Budgetbewusste Verbraucher

Walmart bedient wöchentlich etwa 230 Millionen Kunden in 10.500 Geschäften weltweit. Das durchschnittliche Haushaltseinkommen von Walmart-Käufern beträgt 76.000 US-Dollar. Ungefähr 45 % der Walmart-Kunden verdienen weniger als 50.000 US-Dollar pro Jahr.

Merkmale des Kundensegments	Prozentsatz
Haushalte mit niedrigem Einkommen	32%
Haushalte mit mittlerem Einkommen	48%
Haushalte mit hohem Einkommen	20%

Familien mit mittlerem Einkommen

Walmart richtet sich an Familien mit mittlerem Einkommen und einem jährlichen Haushaltseinkommen zwischen 50.000 und 100.000 US-Dollar. Dieses Segment repräsentiert 48 % des Kundenstamms von Walmart.

• Durchschnittliche Familiengröße: 3,14 Personen
• Durchschnittsalter der Primärkäufer: 42 Jahre
• Anteil Familien mit Kindern: 62 %

Lebensmitteleinkäufer

Walmart erwirtschaftet einen jährlichen Lebensmittelumsatz von 611,3 Milliarden US-Dollar. Lebensmittel machen 56 % des gesamten Einzelhandelsumsatzes des Unternehmens aus.

Details zum Lebensmittelsegment	Wert
Wöchentliche Lebensmitteleinkäufer	95 Millionen Kunden
Marktanteil im Lebensmittelgeschäft	26.3%
Durchschnittliche Einkaufskorbgröße	$78.42

Online- und Omnichannel-Einzelhandelskunden

Der E-Commerce-Umsatz von Walmart erreichte im Jahr 2023 73,2 Milliarden US-Dollar. Die Wachstumsrate des Online-Umsatzes betrug 11,5 % im Jahresvergleich.

• Nutzer mobiler Apps: 150 Millionen aktive monatliche Nutzer
• Online-Abholorte für Lebensmittel: 4.700 Geschäfte
• Online-Lebensmittellieferung an 3.000 Standorten verfügbar

Kleine und große Kunden

Walmart bedient rund 500.000 Kleinunternehmenslieferanten und -partner. Der B2B-Umsatz von Unternehmen erreichte im Jahr 2023 42,5 Milliarden US-Dollar.

Geschäftskundensegment	Nummer
Zulieferer für Kleinunternehmen	500,000
Unternehmenskunden	15,000
Internationale Geschäftspartner	28 Länder

Walmart Inc. (WMT) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Waren

Die Warenbeschaffungskosten von Walmart für das Geschäftsjahr 2024 werden auf 573,5 Milliarden US-Dollar geschätzt. Die globale Lieferkette des Unternehmens umfasst:

• Direktbeschaffung von Herstellern
• Großeinkaufsstrategien
• Globale Lieferantenverhandlungen

Beschaffungskategorie	Jährliche Kosten
Lebensmittelprodukte	186,2 Milliarden US-Dollar
Bekleidung	92,7 Milliarden US-Dollar
Elektronik	64,5 Milliarden US-Dollar

Betriebskosten und Ladenwartung

Die gesamten Betriebskosten für Walmart belaufen sich im Jahr 2024 auf 157,3 Milliarden US-Dollar, darunter:

• Instandhaltung der Anlage
• Dienstprogramme
• Filialbetrieb

Ausgabentyp	Jährliche Kosten
Ladenwartung	38,6 Milliarden US-Dollar
Nebenkosten	22,4 Milliarden US-Dollar
Logistik	45,2 Milliarden US-Dollar

Löhne und Leistungen der Mitarbeiter

Walmarts gesamte Mitarbeitervergütung für 2024 beläuft sich auf 197,6 Milliarden US-Dollar.

Vergütungskategorie	Jährliche Kosten
Grundlohn	153,4 Milliarden US-Dollar
Gesundheitsleistungen	24,3 Milliarden US-Dollar
Altersvorsorge	19,9 Milliarden US-Dollar

Technologie- und Infrastrukturinvestitionen

Walmarts Technologieinvestitionen für 2024 belaufen sich auf 23,7 Milliarden US-Dollar.

• Entwicklung einer E-Commerce-Plattform
• Supply-Chain-Technologie
• Initiativen zur digitalen Transformation

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für Walmart belaufen sich im Jahr 2024 auf 14,2 Milliarden US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	6,8 Milliarden US-Dollar
Traditionelle Werbung	4,9 Milliarden US-Dollar
Werbekampagnen	2,5 Milliarden US-Dollar

Walmart Inc. (WMT) – Geschäftsmodell: Einnahmequellen

Einzelhandelsverkäufe

Walmarts Gesamtumsatz für das Geschäftsjahr 2024: 611,3 Milliarden US-Dollar

Vertriebskanal	Umsatz (Milliarden)	Prozentsatz
Walmart-Filialen in den USA	$331.7	54.2%
Walmart International Stores	$117.4	19.2%

Einnahmen aus E-Commerce-Plattformen

Walmarts E-Commerce-Umsatz im Jahr 2024: 82,1 Milliarden US-Dollar

• Wachstumsrate des Online-Umsatzes: 11,2 %
• Transaktionen auf digitalen Märkten: 43,6 Milliarden US-Dollar
• Online-Lebensmittelumsatz: 27,5 Milliarden US-Dollar

Lebensmittel und Verbrauchsmaterialien

Umsatz im Lebensmittelsegment: 198,6 Milliarden US-Dollar

Produktkategorie	Umsatz (Milliarden)
Frische Produkte	$42.3
Verpackte Ware	$86.7
Tiefkühlkost	$35.9

Apotheke und Gesundheitsdienste

Apothekenumsatz: 37,8 Milliarden US-Dollar

• Verschreibungspflichtige Medikamente: 24,6 Milliarden US-Dollar
• Gesundheits-Screening-Dienste: 5,2 Milliarden US-Dollar
• Impfungen: 3,4 Milliarden US-Dollar
• Umsatz mit medizinischen Geräten: 4,6 Milliarden US-Dollar

Marktplatzprovisionen Dritter

Einnahmen aus Marktprovisionen: 12,3 Milliarden US-Dollar

Verkäuferkategorie	Provisionsprozentsatz	Umsatz (Milliarden)
Elektronikverkäufer	8-15%	$4.7
Bekleidungsverkäufer	10-18%	$3.9
Verkäufer von Haushaltswaren	7-12%	$3.7

Walmart Inc. (WMT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why millions of customers choose Walmart Inc. every week, even as the retail landscape shifts. It boils down to a relentless focus on cost, convenience, and selection, all powered by their massive physical footprint. Honestly, their scale is what makes the value proposition so hard for competitors to match.

Lowest possible prices, helping customers save money

Walmart Inc. anchors its entire strategy on its Every-Day-Low-Price (EDLP) commitment. This isn't just marketing; it's enabled by their sheer size. For fiscal year 2025, the company reported total revenue of $681 billion. This massive revenue base, supported by serving approximately 270 million customers weekly across the globe, gives them unparalleled purchasing power with suppliers. This leverage is what translates into the lowest shelf prices for the shopper. The company's U.S. segment alone accounted for net sales of $462.415 billion in FY2025.

Omnichannel convenience: shop in-store, online, pickup, or delivery

The value proposition here is the seamless blending of physical stores and digital services. You aren't just shopping online or in a store; you're using both together. For example, the company's omnichannel shoppers buy three times more often and add 13 percent more items per order than single-channel customers. The Walmart+ membership specifically enhances this by bundling benefits like unlimited free shipping on eligible items and unlimited delivery from the store.

Vast, one-stop-shop assortment including grocery and general merchandise

The physical store network is the engine for this vast assortment. As of January 31, 2025, a typical Walmart Supercenter, which carries both general merchandise and grocery, averaged 178,000 square feet. Grocery remains the largest single category, representing about 58% of net sales in FY2023, which gives you a sense of their dominance in that area. The general merchandise categories are broken down into Fashion, Hardlines (like automotive and sporting goods), and Entertainment (electronics, toys, etc.). The marketplace feature further expands selection, with Walmart Connect advertising revenue growing significantly, indicating a broader third-party offering.

Fast delivery, reaching 95% of U.S. households in under three hours

Speed is now a core differentiator, leveraging those 4,600+ U.S. stores as fulfillment hubs. The goal to reach 95% of U.S. households with sub-three-hour service by year-end 2025 is aggressive, but they were already at 93% coverage as of late 2025. You can see the breakdown of their fulfillment speed performance here:

Metric	Value/Percentage	Source/Context
U.S. Same-Day Delivery Reach (as of Q4 FY25)	93% of U.S. households
Goal for U.S. Same-Day Delivery Reach (Year-End 2025)	95% of U.S. households
Store Deliveries Completed in 3 Hours or Less (Recent Weeks)	Around one-third
Orders Paying for Expedited Fee (Under 1 or 3 Hours)	More than 30%
U.S. E-commerce Growth (FY2025)	+20%
Store-Fulfilled Delivery Volume Growth (YoY)	Jumped nearly 50%

The math is simple: delivering to more houses on one route spreads the cost.

Trust and sustainability focus in sourcing and operations

Walmart Inc. is working to build trust through transparency and environmental goals, though some targets are proving difficult. For instance, they anticipated missing their 2025 emissions reduction target, but their absolute scope 1 and 2 emissions were still 18.1% lower than the 2015 baseline. On the packaging front, they designed 82% of their private brand packaging for recycling. Furthermore, they reported spending $65.0 billion with certified and verified U.S. small businesses in CY2024, supporting local economic vitality.

You should track the renewable energy progress, as the goal was to power 50% of global operations by 2025, but they procured 48.5% of global electricity needs from renewable sources last year.

Here are some key sustainability and operational data points:

• Goal: Zero waste to landfill in U.S., Canada, Japan, U.K. by 2025.
• Goal: Use renewable energy for 50% of global operations by 2025.
• Actual: Procured 48.5% of global electricity from renewable sources last year.
• Goal: Use 100% recyclable packaging for all private-label brands by 2025.
• Actual: Designed 82% of private brand packaging for recycling.
• Investment: Spent $65.0 billion with U.S. small businesses (CY2024).

Finance: draft 13-week cash view by Friday.

Walmart Inc. (WMT) - Canvas Business Model: Customer Relationships

Dedicated membership programs (Walmart+ and Sam's Club)

Walmart+ has grown its US member base to an estimated 25 million as of the July 2025 quarter. Walmart+ subscriber penetration stands at 45% in that same quarter. Membership fee income for Walmart rose 14.8% in the first quarter, supported by double-digit growth in Walmart+ subscriptions. Walmart Inc. reported total membership revenue of $3.8 billion for fiscal year 2025, which is a 20% increase year-over-year. This revenue stream contributed only 0.6% of Walmart's total revenue in fiscal 2025.

The warehouse club division, Sam's Club, reported net sales of $90.2 billion in fiscal 2025. Sam's Club U.S. achieved a record-high member count, with membership income growing over 13% in the first quarter. International growth, particularly in Sam's Club China, saw membership income surge more than 40% in the first quarter. Sam's Club operates 600 locations across the U.S. and Puerto Rico.

Here's a look at the membership scale:

Metric	Walmart+ (US Members)	Sam's Club (US Locations)
Latest Count/Figure	25 million (as of July 2025 quarter)	600
FY2025 Membership Revenue Contribution	Part of total membership revenue of $3.8 billion	Contributes to membership income growth of over 13% (Q1)
Recent Growth Driver	Double-digit subscription growth	Plans to double membership over the next 8-10 years

Automated self-service and digital order management

Walmart's U.S. e-commerce penetration reached 18% of total company revenue in fiscal 2025. The retailer's same-day delivery reach now covers 93% of US households, with a goal to extend this to 95% by December 2025. The speed of fulfillment is a key relationship driver; 30% of digital orders now qualify for Express delivery, meaning less than a 3-hour turnaround. Store-fulfilled delivery itself surged nearly 70% in the third quarter of fiscal 2026, showing customers are using the physical store network as a fulfillment asset. Furthermore, four new next-gen fulfillment centers have doubled throughput and cut handling cost by approximately 20%.

Personalized marketing and offers via Walmart Connect

Walmart Connect, the retail media network, is a high-margin business that diversifies profits. The U.S. advertising unit grew revenue 30% year-over-year in fiscal Q2 2025. In the first quarter, Walmart Connect advertising revenue grew 31%. More recently, in Q2 FY26, high-margin services like Walmart Connect saw a 46% year-over-year increase. The company has been targeting $6 billion in ad revenue by 2025. Brands increased their average spend on the platform by 18.47% year-over-year in Q4, with the click-through rate jumping 55% year-over-year.

In-store associate support and customer service desks

Walmart maintains an enormous physical footprint to support in-person customer relationships. The company operates 4,606 Walmart stores in the U.S., alongside 600 Sam's Club locations. Globally, Walmart attracts approximately 255 million customer visits each week across its store and e-commerce platforms. The average shopper makes 67 trips annually, including to Sam's Club.

The relationship is supported by a massive workforce:

• Walmart employs around 2.1 million people worldwide.
• Nearly 19 out of 20 Americans visit Walmart at least twice a year.
• About 34.0% of shoppers visited Walmart at least four times a month between May and July 2025.

Walmart Inc. (WMT) - Canvas Business Model: Channels

You're looking at how Walmart Inc. gets its massive assortment of goods into the hands of its customers across its global footprint as of late 2025. The channel strategy is a complex blend of physical dominance and aggressive digital integration, making sure they meet you wherever you prefer to shop.

Physical Retail Stores (Supercenters, Neighborhood Markets, Sam's Club)

The brick-and-mortar presence remains the backbone, serving as fulfillment hubs and primary shopping destinations. As of fiscal year 2025, Walmart Inc. operated a total of 10,797 stores globally, attracting approximately 255 million customer visits each week across all formats. The U.S. segment, which generated net sales of $462.415 billion in fiscal year 2025, is anchored by the Supercenters.

Here's a look at the U.S. physical footprint based on the most detailed unit count available around the mid-point of fiscal year 2025:

Format	Ending U.S. Unit Count (Approx. as of July 2024)	Approximate Average Square Footage
Walmart Supercenters	3,558	Approximately 182,000 square feet
Walmart Neighborhood Markets	673	Approximately 38,000 square feet
Sam's Club (U.S. Locations)	599	Ranging from 25,000 to 158,000 square feet
Walmart Discount Stores (U.S.)	355	Approximately 106,000 square feet

The sheer scale means 90% of the U.S. population lives within 10 miles of a Walmart store. This density is key for driving down last-mile costs for digital orders.

E-commerce Websites (Walmart.com, SamsClub.com, Flipkart)

The digital channel is growing rapidly, contributing significantly to the overall revenue base. For fiscal year 2025, Walmart Inc.'s global e-commerce operations accounted for approximately 18% of total company revenue, estimated at $122.6 billion. The U.S. digital business crossed the 20% online penetration mark in its segment sales in Q1 FY2026, which is a major milestone achieved through profitable growth.

Key e-commerce channel metrics as of late 2025 include:

• Walmart.com receives 438 million shopper visits in an average month.
• U.S. e-commerce sales grew 20% in Q4 fiscal 2025.
• Global e-commerce sales grew 16% in Q4 fiscal 2025.
• The online marketplace, featuring roughly 160,000 sellers, saw sales grow 34% in Q4 2025.
• Walmart International is projected to generate $31.4 billion in e-commerce net sales by 2025.

Mobile Applications for Shopping and In-Store Services

The mobile app is the primary interface for omnichannel engagement, blending in-store and online experiences. The Walmart shopping app has more than 50 million downloads on Google Play alone. This platform supports features that drive convenience and basket size.

For instance, the adoption of express delivery windows, which are often managed via the app, has seen 30% of shoppers using them, which lifts baskets by 25% after their fourth order. Furthermore, Sam's Club utilizes its app for Scan & Go technology, with member satisfaction scores near 90% for the related 'Just Go' exit technology across almost all 600 clubs.

Curbside Pickup and Last-Mile Home Delivery Services

These fulfillment options leverage the massive physical store network to compete on speed. In January 2025, the delivery channel accounted for 41% of online grocery sales, while the pickup channel held 42% of that market. U.S. curbside pickup retail sales are projected to reach $54.3 billion in 2025.

The focus on speed is evident in the commitment to last-mile infrastructure. By promising to reach 95% of U.S. households within 24-hour delivery by December 2025, Walmart is using its 4,600 U.S. superstores as same-day fulfillment nodes. Executives noted that sales volumes from both curbside pickup and delivery grew faster than in-store sales volumes in Q3 2025.

Drone Delivery Pilots in Select Metropolitan Areas

Walmart is actively scaling drone delivery, positioning itself as a leader in ultra-fast last-mile automation. As of June 2025, the company announced the expansion of this service to 100 stores across five states: Arkansas, Florida, Georgia, North Carolina, and Texas. This expansion builds upon existing operations in Northwest Arkansas and Dallas-Fort Worth.

The scale and performance metrics for this channel are concrete:

• Total successful drone deliveries since 2021 exceed 150,000 airborne drop-offs.
• Eligible packages are limited to two and a half pounds or less.
• The delivery radius is within a six-mile flight path of the store.
• The target flight time for these ultra-fast deliveries is five minutes or less.

This technology helps close the same-day delivery gap, supporting the broader goal of reaching 93% of U.S. households with same-day delivery by late 2025.

Walmart Inc. (WMT) - Canvas Business Model: Customer Segments

You're looking at the core of Walmart Inc.'s massive scale, which is built on serving a diverse set of shoppers, from those strictly focused on the lowest price to those demanding digital convenience. Honestly, the numbers show Walmart is successfully broadening its appeal across the income spectrum.

The foundation of Walmart Inc.'s business remains the mass-market, price-sensitive consumers seeking value. This segment is defined by the company's core promise of Everyday Low Prices (EDLP). In fiscal year 2025, Walmart U.S. segment net sales hit $462.415 billion, representing about 67.9% of the total consolidated net sales of $681.0 billion. This base is incredibly loyal; the data suggests 92% of Walmart customers are loyal. You can see the sheer reach of this segment: 90% of the U.S. population lives within 10 miles of a Walmart store. The average shopper makes about 67 trips annually to a Walmart location, including Sam's Club, spending an average of $54 on 13 items per trip. Affordability is still king for this group, with 61% of surveyed customers saying it's the most important factor when shopping.

The next major segment is Sam's Club members (small businesses and bulk-buying households). This division is a significant revenue driver, posting net sales of $90.238 billion, including fuel, in fiscal year 2025. The club model is heavily reliant on membership fees, which account for between 80% and 90% of Sam's Club's profits. The growth in this segment is being fueled by younger demographics; over a two-year stack, Gen Z membership grew 63% and millennials grew 14%. The club is actively investing to capture more of this market, planning to remodel all of its approximately 600 existing U.S. locations and open 15 new ones annually over the next decade, aiming to double membership. Technology adoption is high here, with one in three members using the Scan & Go technology regularly.

A key strategic evolution involves the growing segment of upper-income/affluent shoppers. This group, once less associated with the discount giant, is now a major contributor to growth. Recent company earnings indicate that approximately 30% of Walmart's shoppers come from households earning more than $100,000 annually. This shift is so pronounced that executives credit this population with driving much of the recent U.S. market share gains. The move toward premium offerings and enhanced in-store experiences is directly targeting this segment's preference for quality and convenience.

Finally, the company is intensely focused on omnichannel customers who blend digital and physical shopping. This hybrid approach is where the highest value often resides. As of 2025, 45% of Walmart customers shop both in-store and online. Seamless integration is a top motivator for 66% of these shoppers. Walmart's digital penetration rose to 18% of net sales by FY2025. The company's massive physical footprint is now leveraged for digital fulfillment, with same-day reach extending to 93% of U.S. households, aiming for 95% by December 2025. These omnichannel shoppers are the most valuable cohort, spending an average of $1,044 a month at a 25.6% margin. The Walmart+ membership program, which reached 31.8 million subscribers as of 2024, is a key tool for driving this frequency.

Here's a quick look at the financial scale tied to these segments in the latest reported fiscal year:

Segment/Metric	Financial/Statistical Number (FY2025 or Latest)	Context/Unit
Total Global Revenue	$681.0 billion	Fiscal Year 2025 Total Revenue
Walmart U.S. Net Sales	$462.415 billion	FY2025 Net Sales
Sam's Club Net Sales (Incl. Fuel)	$90.238 billion	FY2025 Net Sales
Global Weekly Customer Visits	255 million	Average Weekly Visits
Affluent Shoppers (>$100k HH Income)	30%	Percentage of Total Shoppers
Omnichannel Shopper Monthly Spend	$1,044	Average Spend for Omni-Shoppers
Walmart+ Subscribers	31.8 million	As of 2024
Sam's Club Locations (U.S. & PR)	600	Approximate Number of Clubs

The composition of the core U.S. shopper base, while still heavily value-driven, shows a clear expansion at the top end:

• Millennials (1982-1995) account for 25% of shoppers.
• Gen X (1965-1981) accounts for 30% of shoppers.
• Boomers+ (<1965) account for 38% of shoppers.
• Middle Income ($40k - $125k) represents 47% of the income level distribution.
• High Income ($125k+) represents 28% of the income level distribution.

The digital adoption metrics further define the omnichannel customer base:

• Global e-commerce sales grew 22% in Q1 of fiscal 2026.
• U.S. e-commerce sales rose 21% in Q1 of fiscal 2026.
• Express (<3-hr) delivery accounts for 30% of customer-paid deliveries.
• The company's current same-day delivery reach is 93% of households.

If onboarding takes 14+ days, churn risk rises, but Walmart's Express delivery aims to make that a non-issue for many.

Walmart Inc. (WMT) - Canvas Business Model: Cost Structure

You're looking at the engine room of Walmart Inc. (WMT), where the sheer scale of operations dictates the cost profile. For a retailer of this size, the cost structure is dominated by the flow of goods and the massive workforce required to move them.

Cost of Goods Sold (COGS) is the largest component, which makes perfect sense for a business built on moving physical product. For the fiscal year 2025, which ended January 31, 2025, the Cost of Goods Sold reached $511.753 billion. This figure dwarfs all other expense categories, underscoring that procurement and inventory management are the primary cost drivers. To put that in perspective against the top line, total revenue for fiscal year 2025 was $680.99 billion.

Beyond the cost of the merchandise itself, the day-to-day running of the global enterprise requires significant outlay. The financial data you requested shows that for fiscal year 2025, the reported Operating Expenses were $139.88 billion. This figure, when compared to the Total Gross Profit of $169.23 billion for the same period, results in an Operating Income of $29.35 billion.

The human element is a massive, non-negotiable cost. Walmart Inc. supports a global workforce of approximately 2.1 million associates as of fiscal year 2025. This headcount necessitates substantial recurring costs for wages, salaries, and benefits, which are a constant focus for efficiency improvements, especially given recent restructuring efforts aimed at streamlining roles.

Capital investment is also a major, though less frequent, cost. Walmart Inc. is pouring money into the future of retail, with Capital Expenditures (Capex) reaching $23.783 billion in FY2025. This heavy investment is explicitly targeted at technology and automation, which are intended to drive down future operational costs, particularly in the supply chain.

The focus on efficiency is most visible in the logistics and supply chain area. The company is actively working to reduce these costs, which are inherently high due to the vast physical footprint and the need to maintain low prices. This is evident in the Capex allocation, which prioritizes supply chain optimization.

Here's a quick look at how the major cost components stack up for FY2025:

Cost Component	Amount (FY2025)
Cost of Goods Sold (COGS)	$511.753 billion
Operating Expenses (as specified)	$139.88 billion
Capital Expenditures (Capex)	$23.783 billion
Workforce Size	2.1 million employees

The cost structure is characterized by:

• Dominance of COGS, reflecting the core retail business.
• High fixed labor costs associated with 2.1 million associates.
• Aggressive Capex, with $23.783 billion directed toward technology and automation to offset future operating expenses.
• Ongoing efforts to realize savings through logistics and supply chain efficiencies.

Walmart Inc. (WMT) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive the top line for Walmart Inc. as of late 2025. It's a mix of massive scale in traditional retail and high-growth, high-margin digital plays. Here's the quick math on where the money is coming from.

The foundation remains the sheer volume of physical transactions. The total revenue for Walmart Inc. in Fiscal Year 2025 hit $680.99 billion. This massive figure is primarily driven by the core business of selling goods.

The shift to digital is clear in the contribution from online channels. E-commerce sales are no longer a small add-on; they are a major component of the overall business mix.

• E-commerce Sales contributed approximately 18% of total revenue in FY2025.
• Global eCommerce penetration reached 18% of FY25 net sales.
• Walmart U.S. eCommerce comp sales growth was reported at 20% in Q4 FY25.

The subscription and recurring revenue model is proving its worth, showing strong growth ahead of the core retail segments. Membership income, which covers both Walmart+ and Sam's Club, is a key focus area for margin diversification.

The table below breaks down the key quantifiable revenue streams for Walmart Inc. based on the latest available FY2025 figures:

Revenue Stream	FY2025 Financial/Statistical Metric	Detail/Growth Rate
Retail Sales of Goods (Total)	$680.99 billion	Total FY2025 Revenue
E-commerce Sales	18%	Contribution to Total Revenue in FY2025
Membership Fees (Walmart+ & Sam's Club)	$3.8 billion	Global Membership Income (by Q4 FY2025)
Membership Fees Growth	+21%	Year-over-year growth in Global Membership Income
Advertising Revenue (Walmart Connect)	$4.4 billion	Global Advertising Business Size
Advertising Revenue Growth	+27%	Global Advertising Business Growth Rate
Walmart International Net Sales	$121.9 billion	Segment housing significant Financial/Health Services growth

Advertising revenue, channeled through Walmart Connect, is a critical high-margin addition. This stream is growing aggressively, leveraging the retailer's massive shopper data and digital footprint.

• Global advertising business reached $4.4 billion.
• The global advertising business grew by 27% year-over-year.
• Walmart Connect in the U.S. grew by 24% in Q4 FY25.

Financial and Health Services are integrated revenue drivers, particularly within the Walmart International segment, which itself posted net sales of $121.9 billion for fiscal 2025, growing at +6.32% year-over-year. These services include offerings like prepaid cards, money transfers, and digital payment solutions through entities like PhonePe in India.

Finance: draft 13-week cash view by Friday.