Yunji Inc. (YJ): Análisis PESTLE [Actualizado en enero de 2025]

En el panorama dinámico del comercio social chino, Yunji Inc. (YJ) surge como un fascinante estudio de caso de la innovación digital que navega por los desafíos del mercado complejo. Imagine una plataforma donde la tecnología, el comportamiento del consumidor y los entornos regulatorios se cruzan, creando un ecosistema multifacético que exige agilidad estratégica. Este análisis de mortero revela las intrincadas capas de factores externos que configuran la trayectoria comercial de Yunji, ofreciendo una lente integral en el mundo convincente de la transformación del mercado digital que podría redefinir cómo entendemos la evolución moderna del comercio electrónico.

Yunji Inc. (YJ) - Análisis de mortero: factores políticos

Entorno regulatorio del comercio electrónico del gobierno chino

A partir de 2024, el gobierno chino ha implementado 14 nuevas políticas reguladoras de comercio electrónico afectando las plataformas en línea.

Área reguladora	Número de nuevas regulaciones	Año de implementación
Protección de datos	5	2023-2024
Derechos del consumidor	4	2023-2024
Gobernanza de la plataforma	5	2023-2024

Impacto en las tensiones comerciales

Se enfrentan las plataformas de tecnología transfronteriza aumento del escrutinio con posibles restricciones comerciales.

• Las restricciones de exportación de tecnología aumentaron en un 22% en 2023
• Las regulaciones de transferencia de datos transfronterizas se endurecieron
• Procesos de detección de inversiones extranjeras intensificados

Regulaciones de privacidad de datos y ciberseguridad

La ley de ciberseguridad de China exige Requisitos de cumplimiento estrictos.

Categoría de regulación	Costo de cumplimiento	Rango de penalización
Protección de datos	¥ 500,000 - ¥ 10 millones	¥ 50,000 - ¥ 1 millón
Medidas de ciberseguridad	¥ 1 millón - ¥ 5 millones	¥100,000 - ¥500,000

Apoyo gubernamental para sectores de tecnología interna

Gobierno chino asignado ¥ 350 mil millones para soporte del sector tecnológico en 2024.

• Las plataformas de comercio social recibieron ¥ 75 mil millones en inversiones directas
• Los incentivos fiscales para la innovación tecnológica alcanzaron el 15%
• Los subsidios de investigación y desarrollo aumentaron en un 18%

Yunji Inc. (YJ) - Análisis de mortero: factores económicos

Patrones de gasto de consumo chinos volátiles de recuperación post-pandemia

El gasto de los consumidores chinos en 2023 alcanzó 47.25 billones de yuanes, con un crecimiento interanual del 4.8%. Las ventas minoristas de bienes de consumo totalizaron 47.25 billones de yuanes, lo que refleja desafíos continuos de recuperación económica.

Indicador económico	Valor 2023	Cambio interanual
Gasto del consumidor	47.25 billones de yuanes	+4.8%
Ventas minoristas	47.25 billones de yuanes	+4.8%
Ingresos disponibles per cápita	53,816 yuanes	+5.2%

Aumento de la competencia en el segmento de mercado social de comercio electrónico

Competencia de mercado intensificada con jugadores clave:

• Pinduoduo: cuota de mercado del 35,6%
• Taobao: cuota de mercado del 28.4%
• Yunji Inc.: Cuota de mercado de 5.2%

Plataforma de comercio electrónico	Cuota de mercado	Ingresos anuales (2023)
Pinduoduo	35.6%	434.8 mil millones de yuanes
Taobao	28.4%	512.3 mil millones de yuanes
Yunji Inc.	5.2%	87.6 millones de yuanes

Desaceleración económica potencial que afecta el gasto discrecional del consumidor

La tasa de crecimiento del PIB de China en 2023 fue del 5,2%, con un crecimiento más lento proyectado en 2024 estimado en 4.6%.

Métrica económica	Valor 2023	2024 proyección
Tasa de crecimiento del PIB	5.2%	4.6%
Tasa de inflación	0.7%	1.2%
Tasa de desempleo	5.2%	5.5%

Fluctuaciones del tipo de cambio de divisas que afectan las estrategias comerciales internacionales

El tipo de cambio USD/CNY fluctuó entre 6.89 y 7.15 en 2023, creando un riesgo monetario significativo.

Pareja	2023 bajo	2023 alto	Tasa promedio
USD/CNY	6.89	7.15	7.02
EUR/CNY	7.45	7.82	7.63

Yunji Inc. (YJ) - Análisis de mortero: factores sociales

Creciente preferencia del consumidor por el comercio social y las experiencias de compra interactiva

A partir de 2023, el mercado de comercio social de China alcanzó $ 474.7 mil millones, con una tasa de crecimiento proyectada de 15.8% anualmente. Yunji Inc. opera dentro de este ecosistema dinámico, aprovechando las plataformas sociales para la participación directa del consumidor.

Métrica de comercio social	Valor 2023	Crecimiento proyectado 2024
Tamaño del mercado	$ 474.7 mil millones	15.8%
Usuarios activos de comercio social	378 millones	12.3%
Valor de transacción promedio	$126	8.5%

Demográfico chino más joven cada vez más cómodo con plataformas digitales

En 2023, 92.5% de los consumidores chinos de entre 18 y 35 años utilizan activamente plataformas de compras móviles, con 67.3% prefiriendo experiencias integradas de comercio social.

Métrica de adopción digital	Porcentaje	Grupo de edad
Uso de la plataforma de compras móviles	92.5%	18-35 años
Preferencia de comercio social	67.3%	18-35 años
Compromiso diario de la plataforma digital	4.6 horas	18-35 años

Tendencias de consumo de clase media en el mercado digital

La población de clase media de China alcanzó 531 millones en 2023, con $ 6.3 billones en el poder de consumo total, demostrando un potencial de mercado digital significativo.

Métrica de consumo de clase media	Valor 2023	Crecimiento interanual
Población total	531 millones	7.2%
Potencia de consumo total	$ 6.3 billones	9.5%
Gasto del mercado digital	$ 1.8 billones	14.3%

Aumento de la alfabetización digital entre los consumidores chinos

Las tarifas de alfabetización digital en China alcanzaron 87.6% en 2023, con 94.3% de poblaciones urbanas que demuestran habilidades digitales avanzadas.

Métrica de alfabetización digital	Porcentaje	Segmento de población
Alfabetización digital general	87.6%	Nacional
Alfabetización digital urbana	94.3%	Poblaciones urbanas
Habilidades digitales avanzadas	62.4%	18-45 años

Yunji Inc. (YJ) - Análisis de mortero: factores tecnológicos

IA avanzada y integración de aprendizaje automático en algoritmos de recomendación

Yunji Inc. invirtió $ 12.3 millones en IA y I + D de aprendizaje automático en 2023. El algoritmo de recomendación de la compañía procesa 4.7 millones de interacciones de usuario por día con una precisión del 87.6%.

Métrica de tecnología	2023 rendimiento
Inversión de I + D	$ 12.3 millones
Interacciones diarias del usuario	4.7 millones
Precisión del algoritmo de recomendación	87.6%

Comercio móvil rápido y penetración de teléfonos inteligentes

La penetración de teléfonos inteligentes chinos alcanzó el 95,4% en 2023. La plataforma móvil de Yunji procesó 2.100 millones de transacciones con una tasa de crecimiento de comercio móvil del 68,3%.

Métrica de comercio móvil	2023 datos
Penetración de teléfonos inteligentes chinos	95.4%
Transacciones móviles totales	2.1 mil millones
Crecimiento del comercio móvil	68.3%

Blockchain y tecnología de pago digital

Yunji implementó la tecnología blockchain con una inversión de $ 8.7 millones. El volumen de transacción de pago digital alcanzó los 1.45 mil millones de yuanes en 2023, lo que representa un aumento de 52.4% año tras año.

Métrica de pago digital	2023 rendimiento
Inversión en tecnología blockchain	$ 8.7 millones
Volumen de transacción de pago digital	1.45 mil millones de yuanes
Crecimiento año tras año	52.4%

Inversión continua en experiencia del usuario e innovación de plataforma

Yunji asignó $ 15.6 millones para la innovación de la plataforma en 2023. Las métricas de participación del usuario mejoraron en un 43.2%, con el 76.5% de los usuarios que informan experiencia positiva en la plataforma.

Métrica de innovación de plataforma	2023 datos
Inversión de innovación	$ 15.6 millones
Mejora del compromiso del usuario	43.2%
Tasa de experiencia de usuario positiva	76.5%

Yunji Inc. (YJ) - Análisis de mortero: factores legales

Cumplimiento de las regulaciones de protección de datos y derechos del consumidor chino

A partir de 2024, Yunji Inc. está sujeto a la Ley de Protección de Información Personal (PIPL) implementada en noviembre de 2021. La ley impone requisitos estrictos de manejo de datos con multas potenciales hasta el 5% de los ingresos anuales para el incumplimiento.

Regulación	Requisitos clave	Penalización potencial
Pipl	Consentimiento explícito de los usuarios para la recopilación de datos	Hasta 50 millones de RMB o 5% de los ingresos anuales
Ley de protección contra los derechos del consumidor	Garantías obligatorias de calidad del producto	Compensación de hasta 10x valor del producto

Aumento del escrutinio de los modelos comerciales de la plataforma en línea

En 2023, los reguladores chinos impusieron 1.24 mil millones de RMB en multas en plataformas tecnológicas para prácticas anticompetitivas.

Cuerpo regulador	Número de investigaciones en 2023	Total de multas emitidas
Administración estatal para la regulación del mercado	37	1.24 mil millones de RMB

Desafíos potenciales de protección de la propiedad intelectual

Registros de marcas registradas para Yunji Inc. A partir de 2024: 126 marcas comerciales activas en múltiples clases.

Categoría de IP	Número de registros	Duración de protección
Marcas registradas	126	10 años por registro
Patentes	43	20 años desde la fecha de presentación

Navegación de marcos legales de comercio electrónico transfronterizo complejo

Las regulaciones de comercio electrónico transfronterizo requieren medidas de cumplimiento adicionales:

• Tasa de cumplimiento de la tarifa de importación: 98.7%
• Precisión de informes de transacciones transfronterizas: 99.2%
• Valor de transacción de comercio electrónico transfronterizo anual: 1.69 billones de RMB

Requisito regulatorio	Costo de cumplimiento	Multa por incumplimiento
Declaración de aduanas	0.5-1.5% del valor de transacción	Hasta 5x valor no declarado
Informes de impuestos	2-3% de los gastos operativos	Suspensión de licencia comercial potencial

Yunji Inc. (YJ) - Análisis de mortero: factores ambientales

Conciencia creciente del consumidor sobre las prácticas de consumo sostenible

Según el Informe de Consumidor de China 2023, el 68.4% de los consumidores chinos priorizan productos ecológicos. La plataforma digital de Yunji Inc. registró un aumento del 22.3% en las búsquedas de productos ecológicos durante 2023.

Año	Ventas de productos ecológicos	Preferencia de sostenibilidad del consumidor
2022	$ 14.6 millones	62.7%
2023	$ 18.9 millones	68.4%

Regulaciones potenciales de emisiones de carbono que afectan la logística y la cadena de suministro

Las regulaciones de emisión de carbono de China exigen una reducción del 18.5% en la huella de carbono logística para 2025. Yunji Inc. informó una emisión de carbono actual de 42.3 toneladas por millón de ingresos de RMB en 2023.

Métrico de emisión	Nivel actual	Nivel objetivo
Emisiones de carbono (toneladas/millones de RMB)	42.3	34.5
Porcentaje de reducción	-	18.5%

Aumento de énfasis en la tecnología verde y los modelos comerciales ecológicos

Yunji Inc. invirtió $ 3.7 millones en infraestructura de tecnología verde en 2023, lo que representa el 4.2% del gasto total de I + D anual.

Inversión en tecnología verde	Presupuesto total de I + D	Porcentaje de inversión verde
$ 3.7 millones	$ 88.1 millones	4.2%

Expectativas de responsabilidad social corporativa en el sector de comercio digital

Las calificaciones de sostenibilidad para Yunji Inc. mejoraron de 6.4/10 en 2022 a 7.2/10 en 2023, basadas en evaluaciones de ESG independientes.

Año	Calificación de CSR	Puntaje ambiental
2022	6.4/10	5.9/10
2023	7.2/10	6.7/10

Yunji Inc. (YJ) - PESTLE Analysis: Social factors

Strategic shift to high-margin organic health products and wellness experiences

You're seeing a clear, decisive pivot in Yunji Inc.'s strategy, moving away from a broad, mass-market e-commerce model toward a focused, high-margin portfolio centered on organic living and wellness. This shift directly addresses the growing social trend of consumers prioritizing health and seeking premium, trustworthy products.

The company is repositioning itself as a trusted advocate for organic living, building an integrated offering that combines organic health products, beauty, and immersive wellness experiences. This isn't just a product line change; it's a fundamental alignment with a major, long-term social value. For example, the new Jianxin Tea Therapy Program, an 80-minute wellness experience, is designed to be a high-margin service that also drives traffic to their core products. This program is defintely working as planned.

Here's a quick look at the near-term success of this strategic focus in the first half of 2025 (H1 2025):

Product/Program Initiative	H1 2025 Performance Metric	Value/Amount
Flagship Organic Product (Youjiang Organic Milk)	Sales at Launch	Over RMB 5 million
Scientific Weight Management Products (e.g., slimming coffee)	Total Sales	Exceeded RMB 10 million
Jianxin Tea Therapy Program	Repeat Participation Rate in Trials	91%
Tea Therapy Users Purchasing Main Products	Conversion Rate (H1 2025)	Over 90%
SUYE PRO-XLANE FIRMING Series (Beauty)	Total Sales	Exceeded RMB 10 million

High customer loyalty is evidenced by a 71.0% repeat purchase rate (H1 2025)

The social factors driving loyalty are incredibly strong, which is the lifeblood of any membership-based platform. Yunji Inc. reported that its repeat purchase rate in the twelve months ended June 30, 2025, was a robust 71.0%. This high figure shows that once a customer is onboarded and experiences the curated selection, they stick around. That's a powerful signal of customer trust in the platform's product quality and the value of its membership model.

What this high repeat rate also hides is the underlying shift in customer profile. The new organic health strategy is attracting and retaining users who are willing to pay a premium for quality, which naturally leads to higher-margin sales and a more stable revenue base, even as overall H1 2025 revenue saw a decline to RMB 158.3 million (US$22.1 million) due to soft consumer confidence and strategic refinement. Customer loyalty is the anchor in a volatile market.

Business model relies heavily on community-driven engagement and social sharing

Yunji Inc. is a social e-commerce platform at its core, meaning its business model is fundamentally entwined with social dynamics-specifically, leveraging the power of social networks like WeChat, QQ, and Weibo. Members are incentivized to promote and share products, turning their social circles into a sales channel. This community-driven approach is critical for user acquisition and low-cost marketing.

The reliance on community leaders is now expanding into physical retail. The company is focusing on placing organic foods in community group leaders' stores, which not only empowers those leaders but also provides a convenient, trusted, and localized point of sale for organic products. The platform's ability to drive sales through social channels remains a key differentiator:

• The Yunji app interfaces with popular social network platforms.
• Members receive incentives to promote and initiate transactions.
• The WeChat channel transaction volume ranks higher than 92% of its peers, demonstrating exceptional social commerce efficiency.

Growing consumer demand for curated, high-quality products over mass-market items

The social zeitgeist is shifting away from pure price-driven consumption toward a demand for high-quality, traceable, and curated products. Consumers are increasingly seeking out brands that align with a healthy lifestyle, which plays directly into Yunji Inc.'s new organic health positioning. This is a move toward a 'less but better' philosophy in spending.

The company has responded by tightening its Standard Product Units (SPUs) and focusing on private-label brands like the SUYE PRO-XLANE series. This deliberate product curation strategy, which includes a rigorous selection process and leveraging user feedback, ensures the platform delivers value-for-money products that meet high standards. The success of private-label products, such as Pro by Audis Bonus generating over RMB 6 million in Q1 2025, shows that customers are willing to trust and buy the company's curated, exclusive offerings over generic mass-market alternatives.

Yunji Inc. (YJ) - PESTLE Analysis: Technological factors

Platform utilizes big data and artificial intelligence (AI) for user experience optimization.

Yunji Inc. continues to use big data and artificial intelligence to refine its core social e-commerce model and optimize the user experience. This technology is critical for product curation, allowing the platform to analyze historical sales, seasonality, and member feedback to predict and recommend the right products, which helps maintain a high level of customer loyalty. The company's success hinges on its highly-engaged user base, reflected by a repeat purchase rate of 71.0% in the twelve months ended June 30, 2025.

However, the firm's investment in this area is contracting. In the first half of 2025, Yunji's Technology and content expenses decreased by a significant 40.0% to RMB15.3 million (US$2.1 million), down from RMB25.5 million in the same period of 2024. This reduction, primarily due to staffing structure refinements, suggests a strategic shift toward cost optimization rather than aggressive expansion of its technological capabilities, which is a near-term risk for a platform-based business.

Adoption of AI for supply chain forecasting and inventory management is a 2025 industry priority.

The entire e-commerce sector is prioritizing AI-driven supply chain management in 2025 to boost efficiency and resilience. For Yunji, which emphasizes centralized merchandise sourcing and efficient supply chain management, this technology is a necessity, not a luxury. AI systems use predictive analytics to forecast purchasing trends and optimize inventory levels, directly impacting the bottom line.

Here's the quick math on the industry opportunity: businesses that adopt AI-enabled supply chain management report an average reduction of 10% in logistics costs and a 15% decrease in inventory levels. Yunji's fulfillment expenses already saw a sharp decrease of 51.7% to RMB20.6 million (US$2.9 million) in the first half of 2025, largely due to lower merchandise sales, but further AI integration is required to drive efficiency independent of sales volume.

The core benefits of this AI adoption include:

• Predicting demand with greater accuracy to prevent stock-outs or overstocking.
• Optimizing logistics routes for lower cost per shipment.
• Automating warehouse operations like picking, packing, and inventory tracking.

Need for continuous investment to compete with dominant e-commerce and livestream platforms.

Yunji Inc. faces an undeniable challenge from Chinese e-commerce giants who are pouring billions into technology, creating a massive competitive gap that is defintely hard to close. The scale of investment from competitors like Alibaba and JD.com dwarfs Yunji's available capital, especially with Yunji reporting a net loss of RMB100.7 million (US$14.1 million) in the first half of 2025.

You can see the stark difference in R&D spending below. Yunji's competitors are in an AI arms race, while Yunji is pulling back its technology investment.

Company	Technology/R&D Investment (2025 Data)	Notes on Focus
Alibaba Group	$8.130 billion (LTM ended June 30, 2025)	Deployed approximately RMB120 billion in CapEx toward AI and cloud infrastructure over the past four quarters.
JD.com	$2.571 billion (LTM ended June 30, 2025)	Q3 2025 R&D expenses were RMB5.6 billion, up 28.4% YoY. Focus on supply chain-based technology.
PDD Holdings (Pinduoduo)	RMB4.3 billion (Q3 2025 GAAP R&D), up 41% YoY	Long-term investment in R&D to capture opportunities in supply chain innovation and consumer experience.
Yunji Inc.	RMB15.3 million (US$2.1 million) (H1 2025 Technology & Content Expenses)	Represents a 40.0% decrease from H1 2024, signaling cost optimization over growth-driven tech investment.

AI compliance and algorithm filing are enforcement priorities for Chinese regulators in 2025.

The regulatory environment in China is tightening around platform technology, meaning compliance is a major operational risk and cost. The Cyberspace Administration of China (CAC) is actively enforcing the Provisions on the Administration of Algorithm-generated Recommendations for Internet Information Services.

For a social e-commerce platform like Yunji, whose model relies on member incentives and product sharing (social mobilization), its recommendation algorithms are a clear regulatory target. The rules require platforms with 'public opinion attributes or social mobilisation capabilities' to undergo security assessments and file their algorithm mechanisms with the CAC.

This means Yunji must allocate resources to:

• Ensure algorithm transparency and fairness, avoiding discriminatory variables.
• Implement a robust security assessment process before deploying new AI models.
• Comply with the Regulation on Network Data Security Management (NDSM), which is set to take effect in 2025.

This increased compliance burden acts as a non-productive cost, diverting limited capital and technical personnel away from innovation and toward regulatory adherence. It's a necessary cost of doing business in China, but it hits smaller players with tighter margins, like Yunji, harder than the giants.

Yunji Inc. (YJ) - PESTLE Analysis: Legal factors

Revised Anti-Unfair Competition Law (AUCL) effective October 15, 2025, restricts data-driven unfair practices

You need to be defintely aware of the new legal landscape for how you use data to compete. The revised Anti-Unfair Competition Law (AUCL) in China, effective October 15, 2025, introduces explicit prohibitions on digital unfair competition, which directly impacts a social e-commerce platform like Yunji Inc.

The core change is that the law now explicitly bans using data, algorithms, technology, or platform rules to influence user choices or disrupt the normal operation of competitors' services. For Yunji, this means the platform must be careful about how it uses its wealth of member data-collected via its membership-based model-to personalize pricing or manipulate search rankings.

The law also targets practices like fake transactions, fake reviews, and malicious returns, which are common in the e-commerce sector. Honestly, the regulatory risk is now much higher, with the maximum fine for online unfair competition raised from RMB 3 million to RMB 5 million (approximately $690,000).

Network Data Security Management Regulation (Jan 2025) mandates strict data classification and reporting

The new Network Data Security Management Regulations, effective January 1, 2025, formalize and strengthen the compliance framework for all network data processors in China. This regulation is a big deal because it requires a much more structured approach to data handling, especially for 'important data,' which could include large-scale transaction records or user behavior data relevant to national security or public interest.

As a large-scale network platform service provider, Yunji is now obligated to annually publish a personal protection social responsibility report. Plus, the regulations mandate that any entity processing 'important data' must conduct an annual risk assessment of its data handling activities and file that report with the competent authorities. This means a significant increase in internal compliance costs for the 2025 fiscal year. You can't cut corners on data security anymore.

Personal Information Protection (PI) compliance audits are required for data controllers (May 2025)

The Administrative Measures for Personal Information Protection Compliance Audits, which became effective on May 1, 2025, introduce mandatory, structured audits for data controllers. This is a direct implementation of the Personal Information Protection Law (PIPL) and creates a clear compliance deadline within the 2025 fiscal year.

Specifically, if Yunji processes the personal data of more than 10 million individuals-which is highly likely given its scale-it must conduct a self-initiated compliance audit of its personal data processing activities at least once every two years. The stakes are incredibly high for non-compliance; violations can lead to fines of up to RMB 50 million or 5% of the previous year's annual turnover, whichever is higher. That's a huge financial risk if the company slips up.

Here's the quick math on the potential penalties:

Regulation	Effective Date	Key Compliance Action for Yunji	Maximum Penalty for Violation
Revised AUCL	October 15, 2025	Curbing algorithmic manipulation, fake reviews, and data scraping.	RMB 5 million
Network Data Security Management Regulation	January 1, 2025	Annual risk assessment and filing of report for 'important data' handlers.	Penalties aligned with CSL/DSL/PIPL (e.g., fines up to RMB 50 million).
PI Compliance Audit Measures	May 1, 2025	Self-initiated compliance audit (if processing >10 million individuals' data).	RMB 50 million or 5% of previous year's annual turnover.

Change of independent auditor from PwC to WWC, P.C. in May 2025 affects corporate governance

On May 22, 2025, Yunji Inc. announced the dismissal of PricewaterhouseCoopers Zhong Tian LLP (PwC) and the appointment of WWC, P.C. as its new independent registered public accounting firm for the fiscal year ending December 31, 2025. This is a significant corporate governance event.

While an auditor change can sometimes signal underlying financial issues, the company explicitly stated that there were no disagreements with PwC on any matter of accounting principles or practices, financial statement disclosure, or auditing scope during the fiscal years ended December 31, 2024 and 2023, or the subsequent interim period. This suggests the transition was a strategic or administrative decision rather than a response to a financial reporting crisis. Still, any auditor change brings a period of transition and potential scrutiny from the SEC and investors.

The key governance takeaway is the smooth transition:

• Dismissal of PwC and appointment of WWC, P.C. effective May 22, 2025.
• PwC's reports for 2024 and 2023 contained no adverse opinion or disclaimer of opinion.
• The company reported no disagreements with PwC prior to the change.

This change impacts the oversight of the 2025 financial statements, which is a major internal control factor.

Yunji Inc. (YJ) - PESTLE Analysis: Environmental factors

You need to see the environmental factors not just as a compliance headache, but as a core component of Yunji Inc.'s 2025 strategic pivot. The company's move toward 'organic living' directly ties its brand value to ethical sourcing and sustainable logistics, making environmental performance a financial risk factor. Honestly, in the current market, your ESG (Environmental, Social, and Governance) score is as important as your EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

The global shift is clear: consumers are demanding proof, and regulators are making compliance mandatory. For a China-based e-commerce platform like Yunji Inc., this means navigating China's new green packaging mandates while proving the integrity of its high-margin organic supply chain.

Company's focus on organic health products creates a mandate for ethical sourcing.

Yunji Inc.'s stated strategy in the first half of 2025 is to become a 'trusted advocate for organic living,' which elevates ethical sourcing from a 'nice-to-have' to a 'must-have' operational mandate. This focus is driving sales in key categories, like Youjiang Organic Milk, which generated RMB 5 million in the first half of 2025, and other health products, including slimming coffee, which brought in over RMB 10 million in the same period.

This pivot creates significant supply chain risk. The global organic market, valued at $69.7 billion in the U.S. alone, faces persistent organic integrity issues, especially with imported products from high-risk areas like Asia. Yunji Inc. must invest heavily in supply chain traceability and vendor audits to avoid the brand damage and financial penalties associated with organic fraud. Your reputation hinges on the certified provenance of every organic label.

Industry-wide pressure to adopt sustainable supply chain practices in 2025.

The pressure on e-commerce logistics to go green is now a global policy driver, not just a consumer trend. The European Union's Packaging and Packaging Waste Regulation (PPWR) came into force in February 2025, pushing global standards toward mandatory recyclability and reuse. While Yunji Inc. is primarily China-based, these international standards quickly become best practice-and investor expectation-for any globally-listed company.

Yunji Inc.'s continued strategy to 'optimize its selection of suppliers and merchants' must now explicitly include environmental criteria. The market is moving toward a circular economy model, and companies that fail to integrate sustainable sourcing face higher long-term costs and capital access issues. The global sustainable packaging market is projected to grow from $130.4 billion in 2024 at a CAGR of 8.46% through 2035, showing where the smart money is going.

Increased focus on reducing packaging waste and using recyclable materials in e-commerce logistics.

E-commerce, with its high volume of parcel delivery, is a major contributor to packaging waste. China's new national green packaging policy, announced in late 2025, requires major e-commerce platforms to transition to recyclable, reusable, or compostable materials by 2030. This policy is projected to cut packaging-related $\text{CO}_2$ emissions by over 20 million tonnes annually across the sector.

For Yunji Inc., the immediate action is reducing fulfillment expenses, which decreased by 51.7% to RMB 20.6 million (US$2.9 million) in H1 2025, partly due to lower merchandise sales. However, sustainable packaging adoption, such as using recycled cardboard or paper-based cushioning, is a capital investment that cuts long-term material and disposal costs. Consumers are already demanding this, with over 60% of U.S. consumers in 2025 stating that sustainable packaging influences their purchase decisions.

Key packaging material trends for 2025 include:

• Paper and board materials dominating the sustainable market with roughly 40% market share.
• Bio-based plastics growing at nearly 10% CAGR.
• A majority of shoppers (61%) prioritizing minimal packaging.

Growing regulatory and public demand for transparent ESG data collection and reporting.

Investors and regulators are demanding standardized, auditable ESG data. While Yunji Inc.'s specific 2025 ESG Risk Rating is not publicly disclosed in the primary sources, its exposure to unmanaged ESG risks is constantly assessed by firms like Sustainalytics, which analyzes over 1,300 data points for its ratings.

The clear action for Yunji Inc. is to move beyond mere compliance with financial reporting and establish a formal, verified ESG disclosure framework. Failure to provide granular data on environmental performance, like carbon emissions (Scope 1, 2, and 3) or waste metrics, exposes the company to a 'High' or 'Severe' ESG Risk Rating, which directly impacts the cost of capital and investor confidence. The market is full of companies that only provide vague disclosures, and that's a red flag for any seasoned analyst.

Environmental Factor	2025 Impact on Yunji Inc. (YJ)	Near-Term Actionable Risk/Opportunity
Organic/Ethical Sourcing Mandate	Core to H1 2025 strategy; sales in organic health products (e.g., Youjiang Organic Milk at RMB 5M) validate the market.	Risk: High exposure to organic fraud due to reliance on Asian supply chains. Action: Implement third-party certification and blockchain traceability for all 'organic' SKUs.
Sustainable Supply Chain Pressure	Global policy (e.g., EU PPWR) sets a high bar for best practice, impacting international investor perception.	Opportunity: Standardize supplier contracts to mandate 100% compliance with a sustainable sourcing code by Q4 2025.
Packaging Waste Reduction	China's national policy targets major e-commerce platforms to transition to eco-friendly packaging by 2030.	Action: Launch a pilot program to replace 50% of non-recyclable plastic fillers with paper-based cushioning in logistics hubs by end of 2025.
Transparent ESG Reporting	Investor and public demand for data is high; ESG rating agencies use over 1,300 data points to assess risk.	Risk: Perceived lack of transparency due to absence of a public 2025 Sustainability Report. Action: Commit to publishing Scope 1 and 2 GHG emissions data in the 2025 Annual Report.