Yunji Inc. (YJ): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le paysage dynamique du commerce social chinois, Yunji Inc. (YJ) apparaît comme une étude de cas fascinante de l'innovation numérique qui navigue sur les défis du marché complexe. Imaginez une plate-forme où la technologie, le comportement des consommateurs et les environnements réglementaires se croisent - créant un écosystème multiforme qui exige une agilité stratégique. Cette analyse du pilon dévoile les couches complexes de facteurs externes façonnant la trajectoire commerciale de Yunji, offrant une lentille complète dans le monde convaincant de la transformation du marché numérique qui pourrait redéfinir la façon dont nous comprenons l'évolution moderne du commerce électronique.

Yunji Inc. (YJ) - Analyse du pilon: facteurs politiques

Environnement réglementaire du commerce électronique du gouvernement chinois

En 2024, le gouvernement chinois a mis en œuvre 14 nouvelles politiques réglementaires du commerce électronique affectant les plateformes en ligne.

Zone de réglementation	Nombre de nouvelles réglementations	Année de mise en œuvre
Protection des données	5	2023-2024
Droits des consommateurs	4	2023-2024
Gouvernance des plateformes	5	2023-2024

Impact des tensions commerciales

Les plateformes technologiques transfrontalières sont confrontées examen accru avec des restrictions commerciales potentielles.

• Les restrictions d'exportation technologique ont augmenté de 22% en 2023
• Règlements de transfert de données transfrontaliers serrés
• Les processus de dépistage des investissements étrangers se sont intensifiés

Règlements sur la confidentialité et la cybersécurité des données

Mandats de la loi de la cybersécurité chinoise Exigences de conformité strictes.

Catégorie de réglementation	Coût de conformité	Plage de pénalité
Protection des données	500 000 ¥ - 10 millions de ¥	50 000 ¥ - 1 million de ¥
Mesures de cybersécurité	1 million de yens - 5 millions de ¥	¥100,000 - ¥500,000

Soutien du gouvernement aux secteurs de la technologie nationale

Gouvernement chinois alloué 350 milliards de ¥ pour le support du secteur technologique en 2024.

• Les plateformes de commerce social ont reçu 75 milliards de yens d'investissements directs
• Les incitations fiscales pour l'innovation technologique ont atteint 15%
• Les subventions à la recherche et au développement ont augmenté de 18%

Yunji Inc. (YJ) - Analyse du pilon: facteurs économiques

Schémas de dépenses de consommation chinoises volatiles après la reprise post-pandemique

Les dépenses de consommation chinoises en 2023 ont atteint 47,25 billions de yuans, avec une croissance en glissement annuel de 4,8%. Les ventes au détail de biens de consommation ont totalisé 47,25 billions de yuans, reflétant des défis de reprise économique en cours.

Indicateur économique	Valeur 2023	Changement d'année
Dépenses de consommation	47,25 billions de yuans	+4.8%
Ventes au détail	47,25 billions de yuans	+4.8%
Revenu jetable par habitant	53 816 yuans	+5.2%

Accueillant la concurrence dans le segment social du marché du commerce électronique

La concurrence du marché s'est intensifiée avec les acteurs clés:

• Pinduoduo: part de marché de 35,6%
• Taobao: part de marché de 28,4%
• Yunji Inc .: Part de marché de 5,2%

Plate-forme de commerce électronique	Part de marché	Revenus annuels (2023)
Pinduoduo	35.6%	434,8 milliards de yuans
Taobao	28.4%	512,3 milliards de yuans
Yunji Inc.	5.2%	87,6 millions de yuans

Ralentissement économique potentiel affectant les dépenses de consommation discrétionnaires

Le taux de croissance du PIB de la Chine en 2023 était de 5,2%, une croissance projetée plus lente en 2024 estimée à 4,6%.

Métrique économique	Valeur 2023	2024 projection
Taux de croissance du PIB	5.2%	4.6%
Taux d'inflation	0.7%	1.2%
Taux de chômage	5.2%	5.5%

Les fluctuations de taux de change a un impact sur les stratégies commerciales internationales

Le taux de change USD / CNY a fluctué entre 6,89 et 7,15 en 2023, créant un risque de devise significatif.

Paire de devises	2023 bas	2023 haut	Taux moyen
USD / CNY	6.89	7.15	7.02
EUR / CNY	7.45	7.82	7.63

Yunji Inc. (YJ) - Analyse du pilon: facteurs sociaux

Préférence croissante des consommateurs pour le commerce social et les expériences d'achat interactives

En 2023, le marché du commerce social chinois a atteint 474,7 milliards de dollars, avec un taux de croissance projeté de 15.8% annuellement. Yunji Inc. opère dans cet écosystème dynamique, tirant parti des plateformes sociales pour l'engagement direct des consommateurs.

Métrique du commerce social	Valeur 2023	Croissance projetée en 2024
Taille du marché	474,7 milliards de dollars	15.8%
Utilisateurs actifs du commerce social	378 millions	12.3%
Valeur de transaction moyenne	$126	8.5%

La démographie chinoise plus jeune de plus en plus à l'aise avec les plateformes numériques

En 2023, 92.5% des consommateurs chinois âgés de 18 à 35 ans utilisent activement 67.3% Préférant les expériences intégrées du commerce social.

Métrique d'adoption numérique	Pourcentage	Groupe d'âge
Utilisation de la plate-forme d'achat mobile	92.5%	18-35 ans
Préférence du commerce social	67.3%	18-35 ans
Engagement quotidien sur la plate-forme numérique	4,6 heures	18-35 ans

Rising Tendances de consommation de la classe moyenne sur le marché numérique

La population chinoise de la classe moyenne a atteint 531 millions en 2023, avec 6,3 billions de dollars Dans la puissance totale de la consommation, démontrant un potentiel de marché numérique important.

Métrique de consommation de la classe moyenne	Valeur 2023	Croissance en glissement annuel
Population totale	531 millions	7.2%
Pouvoir de consommation totale	6,3 billions de dollars	9.5%
Dépenses du marché numérique	1,8 billion de dollars	14.3%

Augmentation de la littératie numérique parmi les consommateurs chinois

Les taux d'alphabétisation numérique en Chine ont atteint 87.6% en 2023, avec 94.3% des populations urbaines démontrant des compétences numériques avancées.

Métrique d'alphabétisation numérique	Pourcentage	Segment de la population
Globalement de la littératie numérique	87.6%	National
Littératie numérique urbaine	94.3%	Populations urbaines
Compétences numériques avancées	62.4%	18-45 ans

Yunji Inc. (YJ) - Analyse du pilon: facteurs technologiques

Intégration avancée de l'IA et de l'apprentissage automatique dans les algorithmes de recommandation

Yunji Inc. a investi 12,3 millions de dollars dans la R&D de l'IA et de l'apprentissage automatique en 2023. L'algorithme de recommandation de la société traite 4,7 millions d'interactions utilisateur par jour avec une précision de 87,6%.

Métrique technologique	Performance de 2023
Investissement de R&D AI	12,3 millions de dollars
Interactions quotidiennes des utilisateurs	4,7 millions
Précision de l'algorithme de recommandation	87.6%

Commerce mobile rapide et pénétration des smartphones

La pénétration chinoise des smartphones a atteint 95,4% en 2023. La plate-forme mobile de Yunji a traité 2,1 milliards de transactions avec un taux de croissance du commerce mobile de 68,3%.

Métrique du commerce mobile	2023 données
Pénétration chinoise du smartphone	95.4%
Total des transactions mobiles	2,1 milliards
Croissance du commerce mobile	68.3%

Blockchain et technologie de paiement numérique

Yunji a mis en œuvre la technologie de la blockchain avec un investissement de 8,7 millions de dollars. Le volume des transactions de paiement numérique a atteint 1,45 milliard de yuans en 2023, ce qui représente une augmentation de 52,4% en glissement annuel.

Métrique de paiement numérique	Performance de 2023
Investissement technologique blockchain	8,7 millions de dollars
Volume de transaction de paiement numérique	1,45 milliard de yuans
Croissance d'une année à l'autre	52.4%

Investissement continu dans l'expérience utilisateur et l'innovation de la plate-forme

Yunji a alloué 15,6 millions de dollars à l'innovation de la plate-forme en 2023. Les mesures d'engagement des utilisateurs se sont améliorées de 43,2%, avec 76,5% des utilisateurs signalant une expérience positive de la plate-forme.

Métrique d'innovation de plate-forme	2023 données
Investissement en innovation	15,6 millions de dollars
Amélioration de l'engagement des utilisateurs	43.2%
Taux d'expérience utilisateur positif	76.5%

Yunji Inc. (YJ) - Analyse du pilon: facteurs juridiques

Conformité aux réglementations chinoises sur la protection des données et les droits des consommateurs

En 2024, Yunji Inc. est soumise à la loi sur la protection de l'information personnelle (PIPL) en novembre 2021. La loi impose des exigences strictes de traitement des données avec des amendes potentielles jusqu'à 5% des revenus annuels pour la non-conformité.

Règlement	Exigences clés	Pénalité potentielle
Pipl	Consentement explicite de l'utilisateur pour la collecte de données	Jusqu'à 50 millions de RMB ou 5% des revenus annuels
Loi sur la protection des droits des consommateurs	Garanties de qualité de produit obligatoire	Compensation jusqu'à 10x valeur de produit

Examen croissant des modèles commerciaux de plate-forme en ligne

En 2023, les régulateurs chinois ont imposé 1,24 milliard de RMB en amendes sur les plateformes technologiques pour les pratiques anticoncurrentielles.

Corps réglementaire	Nombre d'enquêtes en 2023	Total des amendes émises
Administration de l'État pour la réglementation du marché	37	1,24 milliard de RMB

Défis potentiels de protection de la propriété intellectuelle

Les inscriptions de marque pour Yunji Inc. en 2024: 126 marques actives sur plusieurs classes.

Catégorie IP	Nombre d'inscriptions	Durée de protection
Marques	126	10 ans par inscription
Brevets	43	20 ans à compter de la date de dépôt

Navigation de cadres juridiques de commerce électronique complexe

Les réglementations transfrontalières du commerce électronique nécessitent des mesures de conformité supplémentaires:

• Taux de conformité des tarifs d'importation: 98,7%
• Précision des rapports de transactions transfrontalières: 99,2%
• Valeur de transaction de commerce électronique annuel transfrontalière: 1,69 billion de RMB

Exigence réglementaire	Coût de conformité	Pénalité pour non-conformité
Déclaration de douane	0,5 à 1,5% de la valeur de la transaction	Jusqu'à 5x valeur non déclarée
Reportage fiscal	2 à 3% des dépenses opérationnelles	Suspension de licence commerciale potentielle

Yunji Inc. (YJ) - Analyse du pilon: facteurs environnementaux

Conscience croissante des consommateurs des pratiques de consommation durables

Selon le China Consumer Report 2023, 68,4% des consommateurs chinois accordent la priorité aux produits respectueux de l'environnement. La plate-forme numérique de Yunji Inc. a enregistré une augmentation de 22,3% des recherches de produits écologiques en 2023.

Année	Ventes de produits respectueux de l'environnement	Préférence de durabilité des consommateurs
2022	14,6 millions de dollars	62.7%
2023	18,9 millions de dollars	68.4%

Règlements potentiels d'émission de carbone affectant la logistique et la chaîne d'approvisionnement

La réglementation des émissions de carbone chinoise oblige une réduction de 18,5% de l'empreinte carbone logistique d'ici 2025. Yunji Inc. a déclaré une émission de carbone actuelle de 42,3 tonnes par million de revenus RMB en 2023.

Métrique des émissions	Niveau actuel	Niveau cible
Émissions de carbone (tonnes / millions RMB)	42.3	34.5
Pourcentage de réduction	-	18.5%

Accent croissant sur la technologie verte et les modèles commerciaux respectueux de l'environnement

Yunji Inc. a investi 3,7 millions de dollars dans les infrastructures technologiques vertes en 2023, ce qui représente 4,2% du total des dépenses annuelles de R&D.

Investissement technologique vert	Budget total de R&D	Pourcentage d'investissement vert
3,7 millions de dollars	88,1 millions de dollars	4.2%

Attentes de la responsabilité sociale des entreprises dans le secteur du commerce numérique

Les cotes de durabilité de Yunji Inc. sont passées de 6,4 / 10 en 2022 à 7,2 / 10 en 2023, sur la base d'évaluations ESG indépendantes.

Année	Cote de RSE	Score environnemental
2022	6.4/10	5.9/10
2023	7.2/10	6.7/10

Yunji Inc. (YJ) - PESTLE Analysis: Social factors

Strategic shift to high-margin organic health products and wellness experiences

You're seeing a clear, decisive pivot in Yunji Inc.'s strategy, moving away from a broad, mass-market e-commerce model toward a focused, high-margin portfolio centered on organic living and wellness. This shift directly addresses the growing social trend of consumers prioritizing health and seeking premium, trustworthy products.

The company is repositioning itself as a trusted advocate for organic living, building an integrated offering that combines organic health products, beauty, and immersive wellness experiences. This isn't just a product line change; it's a fundamental alignment with a major, long-term social value. For example, the new Jianxin Tea Therapy Program, an 80-minute wellness experience, is designed to be a high-margin service that also drives traffic to their core products. This program is defintely working as planned.

Here's a quick look at the near-term success of this strategic focus in the first half of 2025 (H1 2025):

Product/Program Initiative	H1 2025 Performance Metric	Value/Amount
Flagship Organic Product (Youjiang Organic Milk)	Sales at Launch	Over RMB 5 million
Scientific Weight Management Products (e.g., slimming coffee)	Total Sales	Exceeded RMB 10 million
Jianxin Tea Therapy Program	Repeat Participation Rate in Trials	91%
Tea Therapy Users Purchasing Main Products	Conversion Rate (H1 2025)	Over 90%
SUYE PRO-XLANE FIRMING Series (Beauty)	Total Sales	Exceeded RMB 10 million

High customer loyalty is evidenced by a 71.0% repeat purchase rate (H1 2025)

The social factors driving loyalty are incredibly strong, which is the lifeblood of any membership-based platform. Yunji Inc. reported that its repeat purchase rate in the twelve months ended June 30, 2025, was a robust 71.0%. This high figure shows that once a customer is onboarded and experiences the curated selection, they stick around. That's a powerful signal of customer trust in the platform's product quality and the value of its membership model.

What this high repeat rate also hides is the underlying shift in customer profile. The new organic health strategy is attracting and retaining users who are willing to pay a premium for quality, which naturally leads to higher-margin sales and a more stable revenue base, even as overall H1 2025 revenue saw a decline to RMB 158.3 million (US$22.1 million) due to soft consumer confidence and strategic refinement. Customer loyalty is the anchor in a volatile market.

Business model relies heavily on community-driven engagement and social sharing

Yunji Inc. is a social e-commerce platform at its core, meaning its business model is fundamentally entwined with social dynamics-specifically, leveraging the power of social networks like WeChat, QQ, and Weibo. Members are incentivized to promote and share products, turning their social circles into a sales channel. This community-driven approach is critical for user acquisition and low-cost marketing.

The reliance on community leaders is now expanding into physical retail. The company is focusing on placing organic foods in community group leaders' stores, which not only empowers those leaders but also provides a convenient, trusted, and localized point of sale for organic products. The platform's ability to drive sales through social channels remains a key differentiator:

• The Yunji app interfaces with popular social network platforms.
• Members receive incentives to promote and initiate transactions.
• The WeChat channel transaction volume ranks higher than 92% of its peers, demonstrating exceptional social commerce efficiency.

Growing consumer demand for curated, high-quality products over mass-market items

The social zeitgeist is shifting away from pure price-driven consumption toward a demand for high-quality, traceable, and curated products. Consumers are increasingly seeking out brands that align with a healthy lifestyle, which plays directly into Yunji Inc.'s new organic health positioning. This is a move toward a 'less but better' philosophy in spending.

The company has responded by tightening its Standard Product Units (SPUs) and focusing on private-label brands like the SUYE PRO-XLANE series. This deliberate product curation strategy, which includes a rigorous selection process and leveraging user feedback, ensures the platform delivers value-for-money products that meet high standards. The success of private-label products, such as Pro by Audis Bonus generating over RMB 6 million in Q1 2025, shows that customers are willing to trust and buy the company's curated, exclusive offerings over generic mass-market alternatives.

Yunji Inc. (YJ) - PESTLE Analysis: Technological factors

Platform utilizes big data and artificial intelligence (AI) for user experience optimization.

Yunji Inc. continues to use big data and artificial intelligence to refine its core social e-commerce model and optimize the user experience. This technology is critical for product curation, allowing the platform to analyze historical sales, seasonality, and member feedback to predict and recommend the right products, which helps maintain a high level of customer loyalty. The company's success hinges on its highly-engaged user base, reflected by a repeat purchase rate of 71.0% in the twelve months ended June 30, 2025.

However, the firm's investment in this area is contracting. In the first half of 2025, Yunji's Technology and content expenses decreased by a significant 40.0% to RMB15.3 million (US$2.1 million), down from RMB25.5 million in the same period of 2024. This reduction, primarily due to staffing structure refinements, suggests a strategic shift toward cost optimization rather than aggressive expansion of its technological capabilities, which is a near-term risk for a platform-based business.

Adoption of AI for supply chain forecasting and inventory management is a 2025 industry priority.

The entire e-commerce sector is prioritizing AI-driven supply chain management in 2025 to boost efficiency and resilience. For Yunji, which emphasizes centralized merchandise sourcing and efficient supply chain management, this technology is a necessity, not a luxury. AI systems use predictive analytics to forecast purchasing trends and optimize inventory levels, directly impacting the bottom line.

Here's the quick math on the industry opportunity: businesses that adopt AI-enabled supply chain management report an average reduction of 10% in logistics costs and a 15% decrease in inventory levels. Yunji's fulfillment expenses already saw a sharp decrease of 51.7% to RMB20.6 million (US$2.9 million) in the first half of 2025, largely due to lower merchandise sales, but further AI integration is required to drive efficiency independent of sales volume.

The core benefits of this AI adoption include:

• Predicting demand with greater accuracy to prevent stock-outs or overstocking.
• Optimizing logistics routes for lower cost per shipment.
• Automating warehouse operations like picking, packing, and inventory tracking.

Need for continuous investment to compete with dominant e-commerce and livestream platforms.

Yunji Inc. faces an undeniable challenge from Chinese e-commerce giants who are pouring billions into technology, creating a massive competitive gap that is defintely hard to close. The scale of investment from competitors like Alibaba and JD.com dwarfs Yunji's available capital, especially with Yunji reporting a net loss of RMB100.7 million (US$14.1 million) in the first half of 2025.

You can see the stark difference in R&D spending below. Yunji's competitors are in an AI arms race, while Yunji is pulling back its technology investment.

Company	Technology/R&D Investment (2025 Data)	Notes on Focus
Alibaba Group	$8.130 billion (LTM ended June 30, 2025)	Deployed approximately RMB120 billion in CapEx toward AI and cloud infrastructure over the past four quarters.
JD.com	$2.571 billion (LTM ended June 30, 2025)	Q3 2025 R&D expenses were RMB5.6 billion, up 28.4% YoY. Focus on supply chain-based technology.
PDD Holdings (Pinduoduo)	RMB4.3 billion (Q3 2025 GAAP R&D), up 41% YoY	Long-term investment in R&D to capture opportunities in supply chain innovation and consumer experience.
Yunji Inc.	RMB15.3 million (US$2.1 million) (H1 2025 Technology & Content Expenses)	Represents a 40.0% decrease from H1 2024, signaling cost optimization over growth-driven tech investment.

AI compliance and algorithm filing are enforcement priorities for Chinese regulators in 2025.

The regulatory environment in China is tightening around platform technology, meaning compliance is a major operational risk and cost. The Cyberspace Administration of China (CAC) is actively enforcing the Provisions on the Administration of Algorithm-generated Recommendations for Internet Information Services.

For a social e-commerce platform like Yunji, whose model relies on member incentives and product sharing (social mobilization), its recommendation algorithms are a clear regulatory target. The rules require platforms with 'public opinion attributes or social mobilisation capabilities' to undergo security assessments and file their algorithm mechanisms with the CAC.

This means Yunji must allocate resources to:

• Ensure algorithm transparency and fairness, avoiding discriminatory variables.
• Implement a robust security assessment process before deploying new AI models.
• Comply with the Regulation on Network Data Security Management (NDSM), which is set to take effect in 2025.

This increased compliance burden acts as a non-productive cost, diverting limited capital and technical personnel away from innovation and toward regulatory adherence. It's a necessary cost of doing business in China, but it hits smaller players with tighter margins, like Yunji, harder than the giants.

Yunji Inc. (YJ) - PESTLE Analysis: Legal factors

Revised Anti-Unfair Competition Law (AUCL) effective October 15, 2025, restricts data-driven unfair practices

You need to be defintely aware of the new legal landscape for how you use data to compete. The revised Anti-Unfair Competition Law (AUCL) in China, effective October 15, 2025, introduces explicit prohibitions on digital unfair competition, which directly impacts a social e-commerce platform like Yunji Inc.

The core change is that the law now explicitly bans using data, algorithms, technology, or platform rules to influence user choices or disrupt the normal operation of competitors' services. For Yunji, this means the platform must be careful about how it uses its wealth of member data-collected via its membership-based model-to personalize pricing or manipulate search rankings.

The law also targets practices like fake transactions, fake reviews, and malicious returns, which are common in the e-commerce sector. Honestly, the regulatory risk is now much higher, with the maximum fine for online unfair competition raised from RMB 3 million to RMB 5 million (approximately $690,000).

Network Data Security Management Regulation (Jan 2025) mandates strict data classification and reporting

The new Network Data Security Management Regulations, effective January 1, 2025, formalize and strengthen the compliance framework for all network data processors in China. This regulation is a big deal because it requires a much more structured approach to data handling, especially for 'important data,' which could include large-scale transaction records or user behavior data relevant to national security or public interest.

As a large-scale network platform service provider, Yunji is now obligated to annually publish a personal protection social responsibility report. Plus, the regulations mandate that any entity processing 'important data' must conduct an annual risk assessment of its data handling activities and file that report with the competent authorities. This means a significant increase in internal compliance costs for the 2025 fiscal year. You can't cut corners on data security anymore.

Personal Information Protection (PI) compliance audits are required for data controllers (May 2025)

The Administrative Measures for Personal Information Protection Compliance Audits, which became effective on May 1, 2025, introduce mandatory, structured audits for data controllers. This is a direct implementation of the Personal Information Protection Law (PIPL) and creates a clear compliance deadline within the 2025 fiscal year.

Specifically, if Yunji processes the personal data of more than 10 million individuals-which is highly likely given its scale-it must conduct a self-initiated compliance audit of its personal data processing activities at least once every two years. The stakes are incredibly high for non-compliance; violations can lead to fines of up to RMB 50 million or 5% of the previous year's annual turnover, whichever is higher. That's a huge financial risk if the company slips up.

Here's the quick math on the potential penalties:

Regulation	Effective Date	Key Compliance Action for Yunji	Maximum Penalty for Violation
Revised AUCL	October 15, 2025	Curbing algorithmic manipulation, fake reviews, and data scraping.	RMB 5 million
Network Data Security Management Regulation	January 1, 2025	Annual risk assessment and filing of report for 'important data' handlers.	Penalties aligned with CSL/DSL/PIPL (e.g., fines up to RMB 50 million).
PI Compliance Audit Measures	May 1, 2025	Self-initiated compliance audit (if processing >10 million individuals' data).	RMB 50 million or 5% of previous year's annual turnover.

Change of independent auditor from PwC to WWC, P.C. in May 2025 affects corporate governance

On May 22, 2025, Yunji Inc. announced the dismissal of PricewaterhouseCoopers Zhong Tian LLP (PwC) and the appointment of WWC, P.C. as its new independent registered public accounting firm for the fiscal year ending December 31, 2025. This is a significant corporate governance event.

While an auditor change can sometimes signal underlying financial issues, the company explicitly stated that there were no disagreements with PwC on any matter of accounting principles or practices, financial statement disclosure, or auditing scope during the fiscal years ended December 31, 2024 and 2023, or the subsequent interim period. This suggests the transition was a strategic or administrative decision rather than a response to a financial reporting crisis. Still, any auditor change brings a period of transition and potential scrutiny from the SEC and investors.

The key governance takeaway is the smooth transition:

• Dismissal of PwC and appointment of WWC, P.C. effective May 22, 2025.
• PwC's reports for 2024 and 2023 contained no adverse opinion or disclaimer of opinion.
• The company reported no disagreements with PwC prior to the change.

This change impacts the oversight of the 2025 financial statements, which is a major internal control factor.

Yunji Inc. (YJ) - PESTLE Analysis: Environmental factors

You need to see the environmental factors not just as a compliance headache, but as a core component of Yunji Inc.'s 2025 strategic pivot. The company's move toward 'organic living' directly ties its brand value to ethical sourcing and sustainable logistics, making environmental performance a financial risk factor. Honestly, in the current market, your ESG (Environmental, Social, and Governance) score is as important as your EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

The global shift is clear: consumers are demanding proof, and regulators are making compliance mandatory. For a China-based e-commerce platform like Yunji Inc., this means navigating China's new green packaging mandates while proving the integrity of its high-margin organic supply chain.

Company's focus on organic health products creates a mandate for ethical sourcing.

Yunji Inc.'s stated strategy in the first half of 2025 is to become a 'trusted advocate for organic living,' which elevates ethical sourcing from a 'nice-to-have' to a 'must-have' operational mandate. This focus is driving sales in key categories, like Youjiang Organic Milk, which generated RMB 5 million in the first half of 2025, and other health products, including slimming coffee, which brought in over RMB 10 million in the same period.

This pivot creates significant supply chain risk. The global organic market, valued at $69.7 billion in the U.S. alone, faces persistent organic integrity issues, especially with imported products from high-risk areas like Asia. Yunji Inc. must invest heavily in supply chain traceability and vendor audits to avoid the brand damage and financial penalties associated with organic fraud. Your reputation hinges on the certified provenance of every organic label.

Industry-wide pressure to adopt sustainable supply chain practices in 2025.

The pressure on e-commerce logistics to go green is now a global policy driver, not just a consumer trend. The European Union's Packaging and Packaging Waste Regulation (PPWR) came into force in February 2025, pushing global standards toward mandatory recyclability and reuse. While Yunji Inc. is primarily China-based, these international standards quickly become best practice-and investor expectation-for any globally-listed company.

Yunji Inc.'s continued strategy to 'optimize its selection of suppliers and merchants' must now explicitly include environmental criteria. The market is moving toward a circular economy model, and companies that fail to integrate sustainable sourcing face higher long-term costs and capital access issues. The global sustainable packaging market is projected to grow from $130.4 billion in 2024 at a CAGR of 8.46% through 2035, showing where the smart money is going.

Increased focus on reducing packaging waste and using recyclable materials in e-commerce logistics.

E-commerce, with its high volume of parcel delivery, is a major contributor to packaging waste. China's new national green packaging policy, announced in late 2025, requires major e-commerce platforms to transition to recyclable, reusable, or compostable materials by 2030. This policy is projected to cut packaging-related $\text{CO}_2$ emissions by over 20 million tonnes annually across the sector.

For Yunji Inc., the immediate action is reducing fulfillment expenses, which decreased by 51.7% to RMB 20.6 million (US$2.9 million) in H1 2025, partly due to lower merchandise sales. However, sustainable packaging adoption, such as using recycled cardboard or paper-based cushioning, is a capital investment that cuts long-term material and disposal costs. Consumers are already demanding this, with over 60% of U.S. consumers in 2025 stating that sustainable packaging influences their purchase decisions.

Key packaging material trends for 2025 include:

• Paper and board materials dominating the sustainable market with roughly 40% market share.
• Bio-based plastics growing at nearly 10% CAGR.
• A majority of shoppers (61%) prioritizing minimal packaging.

Growing regulatory and public demand for transparent ESG data collection and reporting.

Investors and regulators are demanding standardized, auditable ESG data. While Yunji Inc.'s specific 2025 ESG Risk Rating is not publicly disclosed in the primary sources, its exposure to unmanaged ESG risks is constantly assessed by firms like Sustainalytics, which analyzes over 1,300 data points for its ratings.

The clear action for Yunji Inc. is to move beyond mere compliance with financial reporting and establish a formal, verified ESG disclosure framework. Failure to provide granular data on environmental performance, like carbon emissions (Scope 1, 2, and 3) or waste metrics, exposes the company to a 'High' or 'Severe' ESG Risk Rating, which directly impacts the cost of capital and investor confidence. The market is full of companies that only provide vague disclosures, and that's a red flag for any seasoned analyst.

Environmental Factor	2025 Impact on Yunji Inc. (YJ)	Near-Term Actionable Risk/Opportunity
Organic/Ethical Sourcing Mandate	Core to H1 2025 strategy; sales in organic health products (e.g., Youjiang Organic Milk at RMB 5M) validate the market.	Risk: High exposure to organic fraud due to reliance on Asian supply chains. Action: Implement third-party certification and blockchain traceability for all 'organic' SKUs.
Sustainable Supply Chain Pressure	Global policy (e.g., EU PPWR) sets a high bar for best practice, impacting international investor perception.	Opportunity: Standardize supplier contracts to mandate 100% compliance with a sustainable sourcing code by Q4 2025.
Packaging Waste Reduction	China's national policy targets major e-commerce platforms to transition to eco-friendly packaging by 2030.	Action: Launch a pilot program to replace 50% of non-recyclable plastic fillers with paper-based cushioning in logistics hubs by end of 2025.
Transparent ESG Reporting	Investor and public demand for data is high; ESG rating agencies use over 1,300 data points to assess risk.	Risk: Perceived lack of transparency due to absence of a public 2025 Sustainability Report. Action: Commit to publishing Scope 1 and 2 GHG emissions data in the 2025 Annual Report.