Yunji Inc. (YJ): Análise de Pestle [Jan-2025 Atualizado]

No cenário dinâmico do comércio social chinês, a Yunji Inc. (YJ) surge como um estudo de caso fascinante da inovação digital que navega em desafios complexos de mercado. Imagine uma plataforma em que a tecnologia, o comportamento do consumidor e os ambientes regulatórios se cruzem - criando um ecossistema multifacetado que exige agilidade estratégica. Essa análise de pilões revela as intrincadas camadas de fatores externos que moldam a trajetória de negócios de Yunji, oferecendo uma lente abrangente no mundo atraente da transformação do mercado digital que pode redefinir como entendemos a evolução moderna do comércio eletrônico.

Yunji Inc. (YJ) - Análise de Pestle: Fatores Políticos

Ambiente regulatório de comércio eletrônico do governo chinês

A partir de 2024, o governo chinês implementou 14 novas políticas regulatórias de comércio eletrônico afetando plataformas on -line.

Área regulatória	Número de novos regulamentos	Ano de implementação
Proteção de dados	5	2023-2024
Direitos do consumidor	4	2023-2024
Governança da plataforma	5	2023-2024

Impacto de tensões comerciais

As plataformas de tecnologia transfronteiriça enfrentam aumento do escrutínio com possíveis restrições comerciais.

• As restrições de exportação de tecnologia aumentaram 22% em 2023
• Regulamentos transfronteiriços de transferência de dados apertados
• Processos de triagem de investimento estrangeiro intensificados

Regulamentos de privacidade e segurança cibernética de dados

Lei de segurança cibernética da China exige Requisitos estritos de conformidade.

Categoria de regulamentação	Custo de conformidade	Faixa de penalidade
Proteção de dados	¥ 500.000 - ¥ 10 milhões	¥ 50.000 - ¥ 1 milhão
Medidas de segurança cibernética	¥ 1 milhão - ¥ 5 milhões	¥100,000 - ¥500,000

Apoio ao governo para setores de tecnologia doméstica

Governo chinês alocado ¥ 350 bilhões para suporte do setor de tecnologia em 2024.

• As plataformas de comércio social receberam ¥ 75 bilhões em investimentos diretos
• Os incentivos fiscais para a inovação tecnológica atingiram 15%
• Os subsídios de pesquisa e desenvolvimento aumentaram 18%

Yunji Inc. (YJ) - Análise de pilão: Fatores econômicos

Padrões voláteis de gastos com consumidores chineses

Os gastos com consumidores chineses em 2023 atingiram 47,25 trilhões de yuans, com um crescimento ano a ano de 4,8%. As vendas no varejo de bens de consumo totalizaram 47,25 trilhões de yuan, refletindo os desafios contínuos de recuperação econômica.

Indicador econômico	2023 valor	Mudança ano a ano
Gastos com consumidores	47,25 trilhões de yuan	+4.8%
Vendas no varejo	47,25 trilhões de yuan	+4.8%
Renda descartável per capita	53.816 Yuan	+5.2%

Aumento da concorrência no segmento de mercado de comércio eletrônico social

A competição de mercado se intensificou com os principais players:

• Pinduoduo: participação de mercado de 35,6%
• Taobao: participação de mercado de 28,4%
• Yunji Inc.: Participação de mercado de 5,2%

Plataforma de comércio eletrônico	Quota de mercado	Receita anual (2023)
Pinduoduo	35.6%	434,8 bilhões de yuan
Taobao	28.4%	512,3 bilhões de yuan
Yunji Inc.	5.2%	87,6 milhões de yuan

Desaceleração econômica potencial que afeta os gastos discricionários do consumidor

A taxa de crescimento do PIB da China em 2023 foi de 5,2%, com um crescimento mais lento projetado em 2024 estimado em 4,6%.

Métrica econômica	2023 valor	2024 Projeção
Taxa de crescimento do PIB	5.2%	4.6%
Taxa de inflação	0.7%	1.2%
Taxa de desemprego	5.2%	5.5%

Flutuações de taxa de câmbio que afetam estratégias de negócios internacionais

A taxa de câmbio USD/CNY flutuou entre 6,89 e 7,15 em 2023, criando um risco de moeda significativa.

Par de moeda	2023 Low	2023 High	Taxa média
USD/CNY	6.89	7.15	7.02
EUR/CNY	7.45	7.82	7.63

Yunji Inc. (YJ) - Análise de pilão: Fatores sociais

Crescente preferência do consumidor por comércio social e experiências interativas de compras

A partir de 2023, o mercado de comércio social da China alcançou US $ 474,7 bilhões, com uma taxa de crescimento projetada de 15.8% anualmente. A Yunji Inc. opera dentro desse ecossistema dinâmico, alavancando plataformas sociais para o envolvimento direto do consumidor.

Métrica de Comércio Social	2023 valor	Crescimento projetado 2024
Tamanho de mercado	US $ 474,7 bilhões	15.8%
Usuários ativos de comércio social	378 milhões	12.3%
Valor médio da transação	$126	8.5%

A demografia chinesa mais jovem cada vez mais confortável com plataformas digitais

Em 2023, 92.5% de consumidores chineses de 18 a 35 anos usam ativamente plataformas de compras móveis, com 67.3% preferindo experiências integradas de comércio social.

Métrica de adoção digital	Percentagem	Faixa etária
Uso da plataforma de compras móveis	92.5%	18-35 anos
Preferência de comércio social	67.3%	18-35 anos
Engajamento diário da plataforma digital	4,6 horas	18-35 anos

Tendências de consumo de classe média crescente no mercado digital

A população de classe média da China alcançou 531 milhões em 2023, com US $ 6,3 trilhões no poder total de consumo, demonstrando um potencial significativo do mercado digital.

Métrica de consumo de classe média	2023 valor	Crescimento ano a ano
População total	531 milhões	7.2%
Poder de consumo total	US $ 6,3 trilhões	9.5%
Gastos do mercado digital	US $ 1,8 trilhão	14.3%

Aumentando a alfabetização digital entre consumidores chineses

As taxas de alfabetização digital na China alcançaram 87.6% em 2023, com 94.3% de populações urbanas demonstrando habilidades digitais avançadas.

Métrica de alfabetização digital	Percentagem	Segmento populacional
Alfabetização digital geral	87.6%	Nacional
Alfabetização digital urbana	94.3%	Populações urbanas
Habilidades digitais avançadas	62.4%	18-45 anos

Yunji Inc. (YJ) - Análise de Pestle: Fatores tecnológicos

A IA avançada e a integração de aprendizado de máquina nos algoritmos de recomendação

A Yunji Inc. investiu US $ 12,3 milhões em P&D de AI e aprendizado de máquina em 2023. O algoritmo de recomendação da empresa processa 4,7 milhões de interações de usuário por dia com 87,6% de precisão.

Métrica de tecnologia	2023 desempenho
Investimento de P&D da AI	US $ 12,3 milhões
Interações diárias do usuário	4,7 milhões
Precisão do algoritmo de recomendação	87.6%

Comércio móvel rápido e penetração de smartphones

A penetração de smartphone chinesa atingiu 95,4% em 2023. A plataforma móvel de Yunji processou 2,1 bilhões de transações com uma taxa de crescimento de 68,3% do comércio móvel.

Métrica de comércio móvel	2023 dados
Penetração de smartphone chinesa	95.4%
Total de transações móveis	2,1 bilhões
Crescimento do comércio móvel	68.3%

Blockchain e tecnologia de pagamento digital

Yunji implementou a tecnologia blockchain com US $ 8,7 milhões em investimento. O volume de transações de pagamento digital atingiu 1,45 bilhão de yuans em 2023, representando um aumento de 52,4% ano a ano.

Métrica de pagamento digital	2023 desempenho
Blockchain Technology Investment	US $ 8,7 milhões
Volume de transação de pagamento digital	1,45 bilhão de yuan
Crescimento ano a ano	52.4%

Investimento contínuo na experiência do usuário e inovação de plataforma

Yunji alocou US $ 15,6 milhões para inovação da plataforma em 2023. As métricas de engajamento do usuário melhoraram em 43,2%, com 76,5% dos usuários relatando experiência positiva da plataforma.

Métrica de inovação da plataforma	2023 dados
Investimento de inovação	US $ 15,6 milhões
Melhoria do engajamento do usuário	43.2%
Taxa de experiência do usuário positiva	76.5%

Yunji Inc. (YJ) - Análise de pilão: fatores legais

Conformidade com a proteção de dados chineses e regulamentos de direitos ao consumidor

A partir de 2024, a Yunji Inc. está sujeita à Lei de Proteção de Informações Pessoais (PIPL) implementada em novembro de 2021. A lei impõe requisitos estritas de manuseio de dados com possíveis multas de até 5% da receita anual de não conformidade.

Regulamento	Requisitos -chave	Penalidade potencial
PIPL	Consentimento explícito do usuário para coleta de dados	Até 50 milhões de RMB ou 5% da receita anual
Lei de Proteção aos Direitos do Consumidor	Garantias obrigatórias de qualidade do produto	Compensação até 10x Valor do produto

Aumentando o escrutínio dos modelos de negócios de plataforma on -line

Em 2023, os reguladores chineses impuseram 1,24 bilhão de RMB em multas em plataformas de tecnologia para práticas anticoncorrenciais.

Órgão regulatório	Número de investigações em 2023	Multas totais emitidas
Administração estadual para regulamentação de mercado	37	1,24 bilhão de RMB

Possíveis desafios de proteção de propriedade intelectual

Registros de marcas comerciais da Yunji Inc. a partir de 2024: 126 marcas comerciais ativas em várias classes.

Categoria IP	Número de registros	Duração da proteção
Marcas comerciais	126	10 anos por registro
Patentes	43	20 anos a partir da data de arquivamento

Navegação de estruturas legais complexas de comércio eletrônico transfronteiriço

Os regulamentos transfronteiriços de comércio eletrônico requerem medidas adicionais de conformidade:

• Taxa de conformidade da tarifa de importação: 98,7%
• Precisão de relatórios de transações transfronteiriças: 99,2%
• Valor anual de transação de comércio eletrônico anual: 1,69 trilhão RMB

Requisito regulatório	Custo de conformidade	Penalidade por não conformidade
Declaração aduaneira	0,5-1,5% do valor da transação	Até 5x valor não declarado
Relatórios tributários	2-3% das despesas operacionais	Suspensão potencial de licença comercial

Yunji Inc. (YJ) - Análise de Pestle: Fatores Ambientais

Crescente conscientização do consumidor sobre práticas de consumo sustentável

De acordo com o Relatório do Consumidor da China 2023, 68,4% dos consumidores chineses priorizam produtos ecológicos. A plataforma digital da Yunji Inc. registrou um aumento de 22,3% nas pesquisas de produtos ecológicos durante 2023.

Ano	Vendas ecológicas de produtos	Preferência de sustentabilidade do consumidor
2022	US $ 14,6 milhões	62.7%
2023	US $ 18,9 milhões	68.4%

Potenciais regulamentos de emissão de carbono que afetam a logística e a cadeia de suprimentos

Os regulamentos de emissão de carbono da China exigem uma redução de 18,5% na pegada de carbono logística até 2025. A Yunji Inc. relatou uma emissão atual de carbono de 42,3 toneladas por milhão de receita de RMB em 2023.

Métrica de emissão	Nível atual	Nível alvo
Emissões de carbono (toneladas/milhão de RMB)	42.3	34.5
Porcentagem de redução	-	18.5%

Ênfase crescente na tecnologia verde e em modelos de negócios ecológicos

A Yunji Inc. investiu US $ 3,7 milhões em infraestrutura de tecnologia verde em 2023, representando 4,2% do total de despesas anuais de P&D.

Investimento em tecnologia verde	Orçamento total de P&D	Porcentagem de investimento verde
US $ 3,7 milhões	US $ 88,1 milhões	4.2%

Expectativas de responsabilidade social corporativa no setor de comércio digital

As classificações de sustentabilidade da Yunji Inc. melhoraram de 6,4/10 em 2022 para 7,2/10 em 2023, com base em avaliações independentes de ESG.

Ano	Classificação de CSR	Pontuação ambiental
2022	6.4/10	5.9/10
2023	7.2/10	6.7/10

Yunji Inc. (YJ) - PESTLE Analysis: Social factors

Strategic shift to high-margin organic health products and wellness experiences

You're seeing a clear, decisive pivot in Yunji Inc.'s strategy, moving away from a broad, mass-market e-commerce model toward a focused, high-margin portfolio centered on organic living and wellness. This shift directly addresses the growing social trend of consumers prioritizing health and seeking premium, trustworthy products.

The company is repositioning itself as a trusted advocate for organic living, building an integrated offering that combines organic health products, beauty, and immersive wellness experiences. This isn't just a product line change; it's a fundamental alignment with a major, long-term social value. For example, the new Jianxin Tea Therapy Program, an 80-minute wellness experience, is designed to be a high-margin service that also drives traffic to their core products. This program is defintely working as planned.

Here's a quick look at the near-term success of this strategic focus in the first half of 2025 (H1 2025):

Product/Program Initiative	H1 2025 Performance Metric	Value/Amount
Flagship Organic Product (Youjiang Organic Milk)	Sales at Launch	Over RMB 5 million
Scientific Weight Management Products (e.g., slimming coffee)	Total Sales	Exceeded RMB 10 million
Jianxin Tea Therapy Program	Repeat Participation Rate in Trials	91%
Tea Therapy Users Purchasing Main Products	Conversion Rate (H1 2025)	Over 90%
SUYE PRO-XLANE FIRMING Series (Beauty)	Total Sales	Exceeded RMB 10 million

High customer loyalty is evidenced by a 71.0% repeat purchase rate (H1 2025)

The social factors driving loyalty are incredibly strong, which is the lifeblood of any membership-based platform. Yunji Inc. reported that its repeat purchase rate in the twelve months ended June 30, 2025, was a robust 71.0%. This high figure shows that once a customer is onboarded and experiences the curated selection, they stick around. That's a powerful signal of customer trust in the platform's product quality and the value of its membership model.

What this high repeat rate also hides is the underlying shift in customer profile. The new organic health strategy is attracting and retaining users who are willing to pay a premium for quality, which naturally leads to higher-margin sales and a more stable revenue base, even as overall H1 2025 revenue saw a decline to RMB 158.3 million (US$22.1 million) due to soft consumer confidence and strategic refinement. Customer loyalty is the anchor in a volatile market.

Business model relies heavily on community-driven engagement and social sharing

Yunji Inc. is a social e-commerce platform at its core, meaning its business model is fundamentally entwined with social dynamics-specifically, leveraging the power of social networks like WeChat, QQ, and Weibo. Members are incentivized to promote and share products, turning their social circles into a sales channel. This community-driven approach is critical for user acquisition and low-cost marketing.

The reliance on community leaders is now expanding into physical retail. The company is focusing on placing organic foods in community group leaders' stores, which not only empowers those leaders but also provides a convenient, trusted, and localized point of sale for organic products. The platform's ability to drive sales through social channels remains a key differentiator:

• The Yunji app interfaces with popular social network platforms.
• Members receive incentives to promote and initiate transactions.
• The WeChat channel transaction volume ranks higher than 92% of its peers, demonstrating exceptional social commerce efficiency.

Growing consumer demand for curated, high-quality products over mass-market items

The social zeitgeist is shifting away from pure price-driven consumption toward a demand for high-quality, traceable, and curated products. Consumers are increasingly seeking out brands that align with a healthy lifestyle, which plays directly into Yunji Inc.'s new organic health positioning. This is a move toward a 'less but better' philosophy in spending.

The company has responded by tightening its Standard Product Units (SPUs) and focusing on private-label brands like the SUYE PRO-XLANE series. This deliberate product curation strategy, which includes a rigorous selection process and leveraging user feedback, ensures the platform delivers value-for-money products that meet high standards. The success of private-label products, such as Pro by Audis Bonus generating over RMB 6 million in Q1 2025, shows that customers are willing to trust and buy the company's curated, exclusive offerings over generic mass-market alternatives.

Yunji Inc. (YJ) - PESTLE Analysis: Technological factors

Platform utilizes big data and artificial intelligence (AI) for user experience optimization.

Yunji Inc. continues to use big data and artificial intelligence to refine its core social e-commerce model and optimize the user experience. This technology is critical for product curation, allowing the platform to analyze historical sales, seasonality, and member feedback to predict and recommend the right products, which helps maintain a high level of customer loyalty. The company's success hinges on its highly-engaged user base, reflected by a repeat purchase rate of 71.0% in the twelve months ended June 30, 2025.

However, the firm's investment in this area is contracting. In the first half of 2025, Yunji's Technology and content expenses decreased by a significant 40.0% to RMB15.3 million (US$2.1 million), down from RMB25.5 million in the same period of 2024. This reduction, primarily due to staffing structure refinements, suggests a strategic shift toward cost optimization rather than aggressive expansion of its technological capabilities, which is a near-term risk for a platform-based business.

Adoption of AI for supply chain forecasting and inventory management is a 2025 industry priority.

The entire e-commerce sector is prioritizing AI-driven supply chain management in 2025 to boost efficiency and resilience. For Yunji, which emphasizes centralized merchandise sourcing and efficient supply chain management, this technology is a necessity, not a luxury. AI systems use predictive analytics to forecast purchasing trends and optimize inventory levels, directly impacting the bottom line.

Here's the quick math on the industry opportunity: businesses that adopt AI-enabled supply chain management report an average reduction of 10% in logistics costs and a 15% decrease in inventory levels. Yunji's fulfillment expenses already saw a sharp decrease of 51.7% to RMB20.6 million (US$2.9 million) in the first half of 2025, largely due to lower merchandise sales, but further AI integration is required to drive efficiency independent of sales volume.

The core benefits of this AI adoption include:

• Predicting demand with greater accuracy to prevent stock-outs or overstocking.
• Optimizing logistics routes for lower cost per shipment.
• Automating warehouse operations like picking, packing, and inventory tracking.

Need for continuous investment to compete with dominant e-commerce and livestream platforms.

Yunji Inc. faces an undeniable challenge from Chinese e-commerce giants who are pouring billions into technology, creating a massive competitive gap that is defintely hard to close. The scale of investment from competitors like Alibaba and JD.com dwarfs Yunji's available capital, especially with Yunji reporting a net loss of RMB100.7 million (US$14.1 million) in the first half of 2025.

You can see the stark difference in R&D spending below. Yunji's competitors are in an AI arms race, while Yunji is pulling back its technology investment.

Company	Technology/R&D Investment (2025 Data)	Notes on Focus
Alibaba Group	$8.130 billion (LTM ended June 30, 2025)	Deployed approximately RMB120 billion in CapEx toward AI and cloud infrastructure over the past four quarters.
JD.com	$2.571 billion (LTM ended June 30, 2025)	Q3 2025 R&D expenses were RMB5.6 billion, up 28.4% YoY. Focus on supply chain-based technology.
PDD Holdings (Pinduoduo)	RMB4.3 billion (Q3 2025 GAAP R&D), up 41% YoY	Long-term investment in R&D to capture opportunities in supply chain innovation and consumer experience.
Yunji Inc.	RMB15.3 million (US$2.1 million) (H1 2025 Technology & Content Expenses)	Represents a 40.0% decrease from H1 2024, signaling cost optimization over growth-driven tech investment.

AI compliance and algorithm filing are enforcement priorities for Chinese regulators in 2025.

The regulatory environment in China is tightening around platform technology, meaning compliance is a major operational risk and cost. The Cyberspace Administration of China (CAC) is actively enforcing the Provisions on the Administration of Algorithm-generated Recommendations for Internet Information Services.

For a social e-commerce platform like Yunji, whose model relies on member incentives and product sharing (social mobilization), its recommendation algorithms are a clear regulatory target. The rules require platforms with 'public opinion attributes or social mobilisation capabilities' to undergo security assessments and file their algorithm mechanisms with the CAC.

This means Yunji must allocate resources to:

• Ensure algorithm transparency and fairness, avoiding discriminatory variables.
• Implement a robust security assessment process before deploying new AI models.
• Comply with the Regulation on Network Data Security Management (NDSM), which is set to take effect in 2025.

This increased compliance burden acts as a non-productive cost, diverting limited capital and technical personnel away from innovation and toward regulatory adherence. It's a necessary cost of doing business in China, but it hits smaller players with tighter margins, like Yunji, harder than the giants.

Yunji Inc. (YJ) - PESTLE Analysis: Legal factors

Revised Anti-Unfair Competition Law (AUCL) effective October 15, 2025, restricts data-driven unfair practices

You need to be defintely aware of the new legal landscape for how you use data to compete. The revised Anti-Unfair Competition Law (AUCL) in China, effective October 15, 2025, introduces explicit prohibitions on digital unfair competition, which directly impacts a social e-commerce platform like Yunji Inc.

The core change is that the law now explicitly bans using data, algorithms, technology, or platform rules to influence user choices or disrupt the normal operation of competitors' services. For Yunji, this means the platform must be careful about how it uses its wealth of member data-collected via its membership-based model-to personalize pricing or manipulate search rankings.

The law also targets practices like fake transactions, fake reviews, and malicious returns, which are common in the e-commerce sector. Honestly, the regulatory risk is now much higher, with the maximum fine for online unfair competition raised from RMB 3 million to RMB 5 million (approximately $690,000).

Network Data Security Management Regulation (Jan 2025) mandates strict data classification and reporting

The new Network Data Security Management Regulations, effective January 1, 2025, formalize and strengthen the compliance framework for all network data processors in China. This regulation is a big deal because it requires a much more structured approach to data handling, especially for 'important data,' which could include large-scale transaction records or user behavior data relevant to national security or public interest.

As a large-scale network platform service provider, Yunji is now obligated to annually publish a personal protection social responsibility report. Plus, the regulations mandate that any entity processing 'important data' must conduct an annual risk assessment of its data handling activities and file that report with the competent authorities. This means a significant increase in internal compliance costs for the 2025 fiscal year. You can't cut corners on data security anymore.

Personal Information Protection (PI) compliance audits are required for data controllers (May 2025)

The Administrative Measures for Personal Information Protection Compliance Audits, which became effective on May 1, 2025, introduce mandatory, structured audits for data controllers. This is a direct implementation of the Personal Information Protection Law (PIPL) and creates a clear compliance deadline within the 2025 fiscal year.

Specifically, if Yunji processes the personal data of more than 10 million individuals-which is highly likely given its scale-it must conduct a self-initiated compliance audit of its personal data processing activities at least once every two years. The stakes are incredibly high for non-compliance; violations can lead to fines of up to RMB 50 million or 5% of the previous year's annual turnover, whichever is higher. That's a huge financial risk if the company slips up.

Here's the quick math on the potential penalties:

Regulation	Effective Date	Key Compliance Action for Yunji	Maximum Penalty for Violation
Revised AUCL	October 15, 2025	Curbing algorithmic manipulation, fake reviews, and data scraping.	RMB 5 million
Network Data Security Management Regulation	January 1, 2025	Annual risk assessment and filing of report for 'important data' handlers.	Penalties aligned with CSL/DSL/PIPL (e.g., fines up to RMB 50 million).
PI Compliance Audit Measures	May 1, 2025	Self-initiated compliance audit (if processing >10 million individuals' data).	RMB 50 million or 5% of previous year's annual turnover.

Change of independent auditor from PwC to WWC, P.C. in May 2025 affects corporate governance

On May 22, 2025, Yunji Inc. announced the dismissal of PricewaterhouseCoopers Zhong Tian LLP (PwC) and the appointment of WWC, P.C. as its new independent registered public accounting firm for the fiscal year ending December 31, 2025. This is a significant corporate governance event.

While an auditor change can sometimes signal underlying financial issues, the company explicitly stated that there were no disagreements with PwC on any matter of accounting principles or practices, financial statement disclosure, or auditing scope during the fiscal years ended December 31, 2024 and 2023, or the subsequent interim period. This suggests the transition was a strategic or administrative decision rather than a response to a financial reporting crisis. Still, any auditor change brings a period of transition and potential scrutiny from the SEC and investors.

The key governance takeaway is the smooth transition:

• Dismissal of PwC and appointment of WWC, P.C. effective May 22, 2025.
• PwC's reports for 2024 and 2023 contained no adverse opinion or disclaimer of opinion.
• The company reported no disagreements with PwC prior to the change.

This change impacts the oversight of the 2025 financial statements, which is a major internal control factor.

Yunji Inc. (YJ) - PESTLE Analysis: Environmental factors

You need to see the environmental factors not just as a compliance headache, but as a core component of Yunji Inc.'s 2025 strategic pivot. The company's move toward 'organic living' directly ties its brand value to ethical sourcing and sustainable logistics, making environmental performance a financial risk factor. Honestly, in the current market, your ESG (Environmental, Social, and Governance) score is as important as your EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

The global shift is clear: consumers are demanding proof, and regulators are making compliance mandatory. For a China-based e-commerce platform like Yunji Inc., this means navigating China's new green packaging mandates while proving the integrity of its high-margin organic supply chain.

Company's focus on organic health products creates a mandate for ethical sourcing.

Yunji Inc.'s stated strategy in the first half of 2025 is to become a 'trusted advocate for organic living,' which elevates ethical sourcing from a 'nice-to-have' to a 'must-have' operational mandate. This focus is driving sales in key categories, like Youjiang Organic Milk, which generated RMB 5 million in the first half of 2025, and other health products, including slimming coffee, which brought in over RMB 10 million in the same period.

This pivot creates significant supply chain risk. The global organic market, valued at $69.7 billion in the U.S. alone, faces persistent organic integrity issues, especially with imported products from high-risk areas like Asia. Yunji Inc. must invest heavily in supply chain traceability and vendor audits to avoid the brand damage and financial penalties associated with organic fraud. Your reputation hinges on the certified provenance of every organic label.

Industry-wide pressure to adopt sustainable supply chain practices in 2025.

The pressure on e-commerce logistics to go green is now a global policy driver, not just a consumer trend. The European Union's Packaging and Packaging Waste Regulation (PPWR) came into force in February 2025, pushing global standards toward mandatory recyclability and reuse. While Yunji Inc. is primarily China-based, these international standards quickly become best practice-and investor expectation-for any globally-listed company.

Yunji Inc.'s continued strategy to 'optimize its selection of suppliers and merchants' must now explicitly include environmental criteria. The market is moving toward a circular economy model, and companies that fail to integrate sustainable sourcing face higher long-term costs and capital access issues. The global sustainable packaging market is projected to grow from $130.4 billion in 2024 at a CAGR of 8.46% through 2035, showing where the smart money is going.

Increased focus on reducing packaging waste and using recyclable materials in e-commerce logistics.

E-commerce, with its high volume of parcel delivery, is a major contributor to packaging waste. China's new national green packaging policy, announced in late 2025, requires major e-commerce platforms to transition to recyclable, reusable, or compostable materials by 2030. This policy is projected to cut packaging-related $\text{CO}_2$ emissions by over 20 million tonnes annually across the sector.

For Yunji Inc., the immediate action is reducing fulfillment expenses, which decreased by 51.7% to RMB 20.6 million (US$2.9 million) in H1 2025, partly due to lower merchandise sales. However, sustainable packaging adoption, such as using recycled cardboard or paper-based cushioning, is a capital investment that cuts long-term material and disposal costs. Consumers are already demanding this, with over 60% of U.S. consumers in 2025 stating that sustainable packaging influences their purchase decisions.

Key packaging material trends for 2025 include:

• Paper and board materials dominating the sustainable market with roughly 40% market share.
• Bio-based plastics growing at nearly 10% CAGR.
• A majority of shoppers (61%) prioritizing minimal packaging.

Growing regulatory and public demand for transparent ESG data collection and reporting.

Investors and regulators are demanding standardized, auditable ESG data. While Yunji Inc.'s specific 2025 ESG Risk Rating is not publicly disclosed in the primary sources, its exposure to unmanaged ESG risks is constantly assessed by firms like Sustainalytics, which analyzes over 1,300 data points for its ratings.

The clear action for Yunji Inc. is to move beyond mere compliance with financial reporting and establish a formal, verified ESG disclosure framework. Failure to provide granular data on environmental performance, like carbon emissions (Scope 1, 2, and 3) or waste metrics, exposes the company to a 'High' or 'Severe' ESG Risk Rating, which directly impacts the cost of capital and investor confidence. The market is full of companies that only provide vague disclosures, and that's a red flag for any seasoned analyst.

Environmental Factor	2025 Impact on Yunji Inc. (YJ)	Near-Term Actionable Risk/Opportunity
Organic/Ethical Sourcing Mandate	Core to H1 2025 strategy; sales in organic health products (e.g., Youjiang Organic Milk at RMB 5M) validate the market.	Risk: High exposure to organic fraud due to reliance on Asian supply chains. Action: Implement third-party certification and blockchain traceability for all 'organic' SKUs.
Sustainable Supply Chain Pressure	Global policy (e.g., EU PPWR) sets a high bar for best practice, impacting international investor perception.	Opportunity: Standardize supplier contracts to mandate 100% compliance with a sustainable sourcing code by Q4 2025.
Packaging Waste Reduction	China's national policy targets major e-commerce platforms to transition to eco-friendly packaging by 2030.	Action: Launch a pilot program to replace 50% of non-recyclable plastic fillers with paper-based cushioning in logistics hubs by end of 2025.
Transparent ESG Reporting	Investor and public demand for data is high; ESG rating agencies use over 1,300 data points to assess risk.	Risk: Perceived lack of transparency due to absence of a public 2025 Sustainability Report. Action: Commit to publishing Scope 1 and 2 GHG emissions data in the 2025 Annual Report.