Best Buy Co., Inc. (BBY): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la vente au détail d'électronique grand public, Best Buy Co., Inc. (BBY) a magistralement conçu un modèle commercial qui mélange de manière transparente l'innovation numérique avec les prouesses physiques de la vente au détail. De son vaste réseau de magasins aux plates-formes en ligne de pointe, Best Buy s'est stratégiquement positionné comme une destination technologique qui offre plus que de simples produits - élaborant des solutions technologiques complètes, un soutien expert par Geek Squad et une expérience d'achat inégalée qui s'adresse à la technologie passionnés, professionnels et consommateurs de tous les jours. Plongez dans les subtilités de la remarquable toile de modèle commercial de Best Buy, qui a permis à l'entreprise de prospérer sur un marché technologique de plus en plus compétitif et en évolution rapide.

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: partenariats clés

Fabricants et fournisseurs d'électronique

Best Buy maintient des partenariats critiques avec les principaux fabricants d'électronique:

Fabricant	Détails du partenariat	Volume des ventes annuelles
Samsung Electronics	TV primaire et fournisseur d'appareils mobiles	2,3 milliards de dollars en 2023
Apple Inc.	Revendeur de produit Apple exclusif	6,5 milliards de dollars en 2023
LG Electronics	Appliance à domicile et partenaire électronique	1,7 milliard de dollars en 2023

Fournisseurs de services de l'équipe geek

Le réseau de partenariat Geek Squad de Best Buy comprend:

• 3 500 techniciens certifiés indépendants
• Valeur du contrat de service moyen: 189 $ par engagement
• Revenus de services annuels: 742 millions de dollars en 2023

Partners de logistique et d'expédition

Partenaire d'expédition	Volume annuel d'expédition	Valeur du contrat
Hauts	42,6 millions de packages	215 millions de dollars
FedEx	37,3 millions de packages	189 millions de dollars

Partners des services financiers

Les partenariats de crédit et de financement de Best Buy comprennent:

• Citibank: partenaire de carte de crédit primaire
• Volume total de financement du crédit: 3,2 milliards de dollars en 2023
• Limite de crédit moyenne: 1 850 $ par client

Fournisseurs de services logiciels et cloud

Fournisseur	Type de service	Valeur du contrat annuel
Microsoft Azure	Infrastructure cloud	47 millions de dollars
Services Web Amazon	Services de sauvegarde et de données	35 millions de dollars

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: Activités clés

Ventes de détail de l'électronique grand public

Best Buy a généré 47,8 milliards de dollars de revenus pour l'exercice 2024. La rupture des ventes au détail comprend:

Catégorie de produits	Pourcentage de revenus
Calcul	27%
Téléphones portables	19%
Appareils électroménagers	18%
Divertissement	15%
Jeu	12%

Marketing de produit en ligne et en magasin

Best Buy exploite 1 005 magasins de détail et génère 36% des ventes totales via des canaux numériques. Dépenses de marketing: 780 millions de dollars par an.

• Budget publicitaire numérique: 420 millions de dollars
• Marketing médiatique traditionnel: 360 millions de dollars

Services de support technique et de réparation

Geek Squad Services a généré 2,3 milliards de dollars de revenus pour l'exercice 2024.

Type de service	Revenus annuels
Soutien à domicile	680 millions de dollars
Réparations de l'appareil	1,2 milliard de dollars
Assistance technique en ligne	420 millions de dollars

Démonstration des produits et éducation client

Best Buy maintient 32 000 spécialistes de produits qualifiés dans les magasins de détail.

• Heures de formation moyennes par spécialiste: 48 heures par an
• Investissement de formation: 58 millions de dollars

Gestion des stocks et optimisation de la chaîne d'approvisionnement

Best Buy conserve 15 centres de distribution à travers les États-Unis.

Métrique de la chaîne d'approvisionnement	Valeur
Ratio de rotation des stocks	6.2
Jours d'inventaire	59 jours
Dépenses logistiques annuelles	1,4 milliard de dollars

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: Ressources clés

Réseau de magasins de vente au détail physique

Au troisième rang 2023, Best Buy exploite 4 215 magasins de détail aux États-Unis, au Canada et au Mexique. La ventilation du magasin comprend:

Type de magasin	Nombre d'emplacements
Magasins de Best Buy (US)	1,030
Magasins de Best Buy (Canada)	165
MEXTRE MEXIQUE	40
Best Buy Outlet Stores	55

Plateforme de commerce électronique numérique

Le canal de vente numérique de Best Buy génère des revenus importants:

• Revenus de vente en ligne au cours de l'exercice 2023: 21,2 milliards de dollars
• Les ventes numériques représentaient 36,2% des revenus totaux
• Téléchargements d'applications mobiles: 45,3 millions d'utilisateurs actifs

Équipe de support technique Geek Squad

Les ressources de support technique Geek Squad comprennent:

Catégorie de support	Nombre de techniciens
Techniciens en magasin	7,500
Agents d'assistance à distance	3,200
Spécialistes de l'installation à domicile	2,800

Systèmes de gestion des stocks

Capacités de gestion des stocks de Best Buy:

• Valeur d'inventaire total: 5,6 milliards de dollars
• Ratio de roulement des stocks: 6,2
• Investissement de technologie de gestion de la chaîne d'approvisionnement avancée: 125 millions de dollars au cours de l'exercice 2023

Réputation de la marque et confiance des clients

Métriques de performance de la marque:

Métrique de la marque	Valeur
Valeur de la marque (Forbes)	4,2 milliards de dollars
Score de satisfaction du client	82/100
Score de promoteur net	65

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: propositions de valeur

Large sélection d'électronique grand public

Best Buy propose plus de 38 000 SKU de produits électroniques dans plusieurs catégories à partir de 2023. Les catégories de produits comprennent:

• Ordinateurs et ordinateurs portables
• Smartphones et appareils mobiles
• Téléviseurs et systèmes de théâtre à domicile
• Consoles et accessoires de jeu
• Technologie de maison intelligente

Catégorie de produits	Revenus annuels (2023)	Part de marché
Calcul	8,3 milliards de dollars	22.5%
Électronique mobile	6,7 milliards de dollars	18.9%
Appareils électroménagers	5,9 milliards de dollars	16.2%

Prix ​​compétitive et garantie de correspondance des prix

La politique de costume de prix couvre 50+ concurrents en ligne et locaux. La correspondance des prix s'applique aux articles identiques dans les 14 jours suivant l'achat.

• Différence moyenne des prix: 3-5% par rapport aux concurrents
• Matchage des prix en ligne disponible
• S'applique aux grands détaillants comme Amazon, Walmart, Target

Services de support technique et d'installation experts

Les services Geek Squad ont généré 4,2 milliards de dollars de revenus pour 2023. Les offres de services comprennent:

• Configuration et configuration de l'appareil
• Élimination du virus et des logiciels malveillants
• Réparation du matériel et des logiciels
• Installation de théâtre à domicile

Démonstrations de produits interactifs

Best Buy maintient 1 200 emplacements de vente au détail avec des zones d'affichage interactives. Les zones de démonstration technologique couvrent 15 à 20% de l'espace de plancher des magasins.

Expériences d'achat pratiques en ligne et en magasin

Les ventes de commerce électronique ont atteint 16,5 milliards de dollars en 2023, ce qui représente 35% du total des revenus de l'entreprise. Les services omnicanal comprennent:

• Acheter en ligne, ramasser en magasin
• Ramassage en bordure de rue
• Livraison le jour
• Consultations virtuelles

Canal d'achat	Volume des ventes (2023)	Taux de croissance
En magasin	30,6 milliards de dollars	2.3%
En ligne	16,5 milliards de dollars	8.7%

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: relations avec les clients

Service client personnalisé

Best Buy maintient une équipe de service à la clientèle dédiée avec 125 000 employés formés pour fournir une assistance personnalisée dans 960 magasins de détail aux États-Unis et au Canada.

Canal de service client	Volume de contact annuel
Support en magasin	42,3 millions d'interactions
Assistance en ligne	26,7 millions d'interactions
Support téléphonique	18,5 millions d'interactions

Programme de fidélité (mon meilleur achat)

Le programme de fidélité de Best Buy compte 50 millions de membres actifs en 2024.

• Les membres du programme de fidélité génèrent 70% du total des revenus de l'entreprise
• Dépenses moyennes des membres: 1 287 $ par an
• Les récompenses du programme de fidélité incluent 2 à 5% de cashback sur les achats

Assistance technique en ligne et en magasin

Geek Squad fournit des services de support technique avec 20 000 techniciens certifiés.

Service d'assistance	Volume de services annuel	Coût moyen de service
Réparations en magasin	5,6 millions de réparations	129 $ par service
Support sur place	3,2 millions de visites à domicile	249 $ par visite

Consultation et conseils sur les produits

Best Buy propose une consultation de produits spécialisée dans plusieurs catégories de technologies.

• Temps de consultation moyen: 37 minutes
• Taux de réussite de la consultation: 68% de conversion en vente
• Couverture de consultation: 12 catégories de produits majeures

Communications promotionnelles régulières

Best buy exploite les communications marketing multicanaux.

Canal de communication	Portée annuelle
E-mail marketing	42 millions d'abonnés
Publicités numériques	1,2 milliard d'impressions
Engagement des médias sociaux	7,5 millions de followers

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: canaux

Magasins de vente au détail physique

Au troisième rang 2023, Best Buy exploite 4 531 magasins de détail aux États-Unis, au Canada et au Mexique.

Type de magasin	Nombre d'emplacements
Magasins de Best Buy (États-Unis)	4,043
Best Buy Canada	344
MEXTRE MEXIQUE	144

Site officiel (BestBuy.com)

La plate-forme de commerce électronique de Best Buy a généré 16,4 milliards de dollars de ventes en ligne au cours de l'exercice 2023, ce qui représente 29% du total des revenus de l'entreprise.

• Site Web Visiteurs mensuels uniques: 138 millions
• Taux de conversion en ligne: 3,2%
• Trafic Web mobile: 68% du trafic total du site Web

Application mobile

Statistiques des applications mobiles des meilleurs achats:

• Total des téléchargements d'applications: 53,6 millions
• Utilisateurs actifs mensuels: 22,4 millions
• Évaluation moyenne de l'application: 4.7 / 5 sur les plates-formes iOS et Android

Plateformes de médias sociaux

Plate-forme	Adeptes / abonnés
Facebook	3,2 millions
Gazouillement	1,1 million
Instagram	782,000
Youtube	345 000 abonnés

Intégrations du marché tiers

Best Buy s'associe à plusieurs marchés en ligne:

• Amazon: listes de produits et intégration de réalisation
• eBay: ventes de produits rénovés certifiés
• Walmart Marketplace: sélectionnez les listes de produits

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: segments de clientèle

Consommateurs avertis de la technologie

Best Buy cible les consommateurs technophiles avec un pouvoir d'achat annuel de 78,6 milliards de dollars en électronique grand public. Ce segment représente environ 42% de la clientèle totale de l'entreprise.

Caractéristiques démographiques	Données statistiques
Tranche d'âge	25-45 ans
Dépenses électroniques annuelles moyennes	2 340 $ par consommateur
Taux d'engagement numérique	87% d'interaction en ligne

Antariens de divertissement à domicile

Le segment de divertissement à domicile génère 12,4 milliards de dollars de revenus annuels pour Best Buy, ce qui représente 22% du total des segments de clients.

• Achat moyen du système de théâtre à domicile: 1 200 $
• Taux d'adoption de l'appareil à domicile intelligent: 64%
• Propriété des appareils en streaming: 73%

Propriétaires de petites entreprises

Le segment des clients des petites entreprises contribue à 5,7 milliards de dollars par an pour la division des solutions commerciales de Best Buy.

Métriques du segment des entreprises	Valeur
Investissement moyen de technologie des entreprises	4 500 $ par entreprise
Taux de rétention de la clientèle B2B	68%

Étudiants et jeunes professionnels

Ce segment représente 18% de la clientèle de Best Buy, avec 3,9 milliards de dollars en volume d'achat annuel.

• Achat moyen pour ordinateur portable: 890 $
• Fréquence de mise à niveau des smartphones: tous les 18 mois
• Méthode de paiement préféré: 62% de plans de financement / versement

Utilisateurs de matériel de jeu et d'ordinateur

Le segment des jeux et du matériel génère 7,2 milliards de dollars de revenus annuels pour Best Buy.

Catégorie de matériel de jeu	Volume des ventes annuelles
Consoles de jeu	2,6 milliards de dollars
Ordinateurs portables de jeu	1,8 milliard de dollars
Composants informatiques	2,8 milliards de dollars

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: Structure des coûts

Opérations et entretien des magasins

Coûts de maintenance des magasins annuels: 412 millions de dollars au cours de l'exercice 2024

Catégorie de coûts	Dépenses annuelles
Réparations des installations	87,3 millions de dollars
Services publics	156,5 millions de dollars
Frais de location	168,2 millions de dollars

Salaires et formation des employés

Coûts de main-d'œuvre annuels totaux: 3,1 milliards de dollars au cours de l'exercice 2024

• Salaire horaire moyen: 17,50 $
• Investissement de formation annuelle: 42,5 millions de dollars
• Total de main-d'œuvre: 71 100 employés

Marchandage des stocks

Total des frais d'approvisionnement des stocks: 19,5 milliards de dollars au cours de l'exercice 2024

Catégorie de produits	Coût d'approvisionnement
Électronique grand public	8,7 milliards de dollars
Calcul	4,2 milliards de dollars
Téléphones portables	3,6 milliards de dollars

Dépenses de marketing et de publicité

Budget marketing total: 782 millions de dollars au cours de l'exercice 2024

• Publicité numérique: 312 millions de dollars
• Publicité médiatique traditionnelle: 247 millions de dollars
• Campagnes promotionnelles: 223 millions de dollars

Développement d'infrastructures technologiques

Investissement total technologique: 456 millions de dollars au cours de l'exercice 2024

Zone technologique	Investissement
Plate-forme de commerce électronique	187 millions de dollars
Cybersécurité	89 millions de dollars
Infrastructure cloud	180 millions de dollars

Best Buy Co., Inc. (BBY) - Modèle d'entreprise: Strots de revenus

Ventes de produits électroniques et technologiques

Au cours de l'exercice 2024, Best Buy a déclaré un chiffre d'affaires total de 47,06 milliards de dollars. La rupture des ventes de produits comprend:

Catégorie de produits	Revenu	Pourcentage
Électronique grand public	18,2 milliards de dollars	38.7%
Calcul	12,5 milliards de dollars	26.6%
Téléphones portables	8,3 milliards de dollars	17.6%
Appareils électroménagers	6,4 milliards de dollars	13.6%
Divertissement	1,66 milliard de dollars	3.5%

Services de garantie prolongés

Les plans d'adhésion et de protection Total Tech de Best Buy ont généré 1,2 milliard de dollars de revenus pour l'exercice 2024.

• Coût moyen du plan de protection: 129 $ - 249 $ par an
• Abonds à l'adhésion à la technologie totale: 5,4 millions
• Taux de renouvellement pour les plans de protection: 62%

Support technique Geek Squad

Geek Squad Services a généré 975 millions de dollars de revenus.

Type de service	Revenu
Support en magasin	412 millions de dollars
Installation domestique	287 millions de dollars
Assistance technique à distance	276 millions de dollars

Programmes de commerce et de recyclage

Revenus du programme de commerce: 345 millions de dollars au cours de l'exercice 2024.

• Valeur de rechange moyenne par appareil: 85 $
• Total des appareils échangés: 4,1 millions

Commissions de services tiers

Les commissions de services tiers ont totalisé 276 millions de dollars.

Source de la commission	Revenu
Partenariats des opérateurs mobiles	156 millions de dollars
Référentiels des fournisseurs de services Internet	82 millions de dollars
Partenariats de cartes de crédit	38 millions de dollars

Best Buy Co., Inc. (BBY) - Canvas Business Model: Value Propositions

You're looking at how Best Buy Co., Inc. delivers unique value to its customers as of late 2025. It's not just about selling boxes; it's about the ecosystem around the technology.

Expert advice and high-touch in-home/in-store tech support

The Geek Squad service component is a core differentiator, especially when bundled. For members of the paid tiers, this includes Unlimited remote computer tune-ups. The entire Services category generated $2.63 billion in revenue for fiscal year 2025, making up 6.34% of the total revenue for that year.

The value proposition here is supported by a significant workforce dedicated to service delivery, with Best Buy Co., Inc. employing more than 85,000 people across the U.S. and Canada at the end of fiscal 2024.

Seamless omnichannel experience (e.g., in-store pickup accounts for 45% of online revenue)

The integration between digital and physical presence remains critical. For the fiscal third quarter ending November 1, 2025, 46% of orders consumers placed online were for in-store pickup. This highlights the importance of the physical footprint in fulfilling digital demand. In the fourth quarter of fiscal 2025, online sales penetration reached 39.5% of total Domestic revenue. The company is focused on speed; for instance, in the fourth quarter of fiscal 2025, they offered their online customers, on average, a 10% faster promise for delivery.

Curated assortment of consumer electronics and appliances

Best Buy Co., Inc. focuses its buying power on key partners to ensure a relevant selection. In fiscal 2024, the five largest suppliers-Apple, Samsung, HP, Sony, and LG-accounted for approximately 55% of the total merchandise purchased. The company maintains a vast physical footprint to support this assortment, operating 1,125 stores across its Domestic and International segments at the end of fiscal 2024.

Here's a look at the segment revenue breakdown for fiscal year 2025, showing where the curated assortment translates to dollars:

Segment	FY2025 Revenue	Revenue Share
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%

The total annual revenue for fiscal year 2025 was $41.53 billion.

Membership programs offering exclusive pricing and service benefits

The My Best Buy Membership program is structured to drive loyalty and recurring value. As of year-end 2025, paid memberships grew to nearly 8 million, up from 7 million the prior year. Overall, the retailer boasts approximately 100 million members across its three tiers (free and paid). The entry-level paid tier, My Best Buy Plus, carries an annual fee of $49.99.

The benefits driving adoption include:

• Free two-day shipping on online orders.
• Access to member-specific deals and events.
• Extended return window of 60 days for most products.
• Two years of product warranties.
• Unlimited remote computer tune-ups.

Competitive fulfillment options and price matching

The value proposition includes offering flexibility in how customers receive their purchases, which is crucial in the consumer electronics space. The company actively promotes its fulfillment network, which includes in-store pickup, delivery, and services integration. The ability to price match is an assumed part of maintaining competitiveness in this segment, though specific matching statistics aren't publicly detailed as a percentage of sales.

Finance: draft 13-week cash view by Friday.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Relationships

Best Buy Co., Inc. focuses its customer relationships on driving loyalty through tiered service offerings and digital integration, aiming to make the relationship a primary reason to choose them over competitors.

The core of this strategy is the paid membership structure, which saw significant growth by the end of fiscal 2025. The number of customers enrolled in the paid tiers, My Best Buy Plus and My Best Buy Total, reached nearly 8 million members, an increase from 7 million in fiscal 2024. The entire loyalty ecosystem, which includes the free My Best Buy tier, encompassed about 100 million members.

You can see the direct financial commitment and value proposition across the paid tiers here:

Membership Tier	Annual Cost	Key Service Inclusion	Return Window Extension
My Best Buy Plus	$49.99 per year	Free 2-day shipping (no minimum)	60-day on most products
My Best Buy Total	$179.99 per year	24/7 Geek Squad tech support	60-day on most products

Dedicated Geek Squad support is a major component, especially for the top tier. For My Best Buy Total members, this includes 24x7 tech support for any device, regardless of where it was purchased. Furthermore, members receive a 20% discount on repair labor. To put the value of this support in perspective, a standalone service like virus removal and operating system repair for a laptop was listed at $149.99 for non-members.

Personalized digital engagement via the Best Buy app is clearly driving transactional behavior. During the fourth quarter of 2025, the Best Buy app delivered personalized home screens across more than 100 million sessions to loyalty members. The digital interaction is pervasive in the purchase journey; 3 in 5 customers who complete a purchase engaged digitally at some point along the way.

The company is also actively deploying technology to manage service interactions more efficiently, which impacts the customer experience. As of Q3 reporting in late 2025, the use of Artificial Intelligence helped streamline customer-support interactions, leading to a 17% decline in the number of customer contacts while simultaneously improving customer experience scores.

Best Buy Co., Inc. provides several self-service and digital support options:

• AI-enhanced product search and recommendations
• Access to more self-serve content options
• Instant checkout capabilities through agentic commerce offerings
• Digital management of membership and order tracking via the Best Buy app

Best Buy Co., Inc. (BBY) - Canvas Business Model: Channels

You're looking at how Best Buy Co., Inc. gets its products and services into the hands of customers as of late 2025. It's a true omnichannel play now, blending the physical and digital worlds.

Large-format physical retail stores (optimizing footprint)

Best Buy Co., Inc. is actively managing its physical footprint, closing some traditional large-format stores while opening smaller formats to better serve specific markets. This optimization aims to make the existing fleet more efficient. As of 2025, Best Buy operates 1,056 stores across the United States. The strategy involves tailoring each store to its local market needs, which adds complexity but is intended to boost effectiveness. The average store footprint has shrunk, yet service revenue per location has actually grown by 18% over the last decade, showing a shift in how the physical space is used.

Here's a quick look at the physical footprint context:

Metric	Value (As of 2025)
Total U.S. Stores	1,056
Store Footprint Change	Decreased average footprint
Service Revenue Per Location Growth (vs. 2015)	18%

The company saw a 0.4% year-over-year boost in foot traffic in January 2025, a positive sign following optimization efforts.

E-commerce platform and mobile app (Domestic online revenue at 31.8% of Domestic revenue in Q3 FY26)

The digital channel remains critical. For the third quarter of fiscal year 2026, Best Buy Co., Inc. reported that Domestic online revenue reached $2.82 billion. This represented 31.8% of total Domestic revenue for that quarter, a slight increase from the prior year's 31.4%. The company is also leaning into its consumer app, which served personalized home screens on more than 100 million sessions during the fourth quarter of 2025, aiming to make the digital experience stickier.

In-home delivery, installation, and repair services

Services are a key differentiator, helping to offset pressure on product margins. In Q3 FY26, the Domestic Gross Profit Rate saw rate improvement within the services category, which partially offset lower product margin rates. The subscription model for support is growing, too. The number of customers holding paid Best Buy Plus and Best Buy Total memberships reached nearly 8 million by the end of fiscal 2025, up from 7 million in fiscal 2024. This subscription base feeds into the Geek Squad and Total Tech Support offerings.

Key service channel metrics include:

• Paid Membership Base (Plus/Total) (End of FY25): Nearly 8 million customers.
• Geek Squad/Total Tech Support: Core component of service revenue.
• Services Category: Showed rate improvement in Q3 FY26.

Small-format Best Buy Express and Outlet stores

These smaller formats are part of the overall strategy to tailor presence to local needs. Revenue from Best Buy Express locations is specifically noted as contributing to the growth in the International segment, although a specific revenue figure for these locations alone isn't broken out in the main domestic reporting. The strategy involves using these smaller formats in markets previously untapped by the larger stores.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Segments

You're looking at the core groups Best Buy Co., Inc. serves, which is a mix of the traditional shopper and the digitally-enabled service consumer.

The company's overall fiscal year 2025 revenue was reported at $41.53 Billion USD. This revenue base is supported by a diverse set of customers, though the focus remains heavily on the consumer side.

Family households are a key demographic driving traffic, often seeking large-ticket items like appliances and home entertainment systems. Analysis of audience demographics suggests that family households are overrepresented in the chain's captured market relative to its potential market. For instance, in 2024, the average household size in Best Buy Co., Inc.'s captured market was 2.64 persons, with 33.4% of those households being married couples with children. To be fair, this segment values the physical presence for advice and installation services.

Tech enthusiasts and early adopters remain crucial, especially for driving early adoption of new product categories. Website traffic analysis from October 2025 shows the audience is interested in Games > Video Games Consoles and Accessories & news. This segment contributes to the overall omnichannel nature of the business, as 62% of Best Buy Co., Inc. customers interact with both online and in-store touchpoints before purchasing.

The segment needing high-ticket item installation, particularly for appliances and home theater, is served through both product sales and the Services revenue category. While appliances sales saw declines in some periods, the overall Services category contributes to margin improvement. The company operates 1,056 stores across the United States as of 2025, providing a physical service footprint.

Paid members represent a growing, high-retention group seeking ongoing value. By the end of the fiscal year 2025, paid memberships grew to nearly 8 million. The premium tier, My Best Buy Total, is priced around $199 per year, which bundles Geek Squad support and extended product protection. This membership covers all members of the household living at the member's primary home address for services like delivery and standard installation. The previous tier, Best Buy Totaltech, was priced at $200 per year.

The B2B/Commercial customers segment, which includes small businesses and schools, is served through the International and Domestic segments, though specific B2B revenue figures aren't explicitly broken out in the latest reports. The company's Domestic segment revenue for Q3 FY26 (ending November 1, 2025) was $8.88 billion.

Here's a quick look at the composition and key data points for these segments:

Customer Segment Focus	Key Metric/Data Point	Value/Amount
Family Households	Average Household Size (Captured Market, 2024)	2.64 persons
Family Households	Married Couples with Children (% of Captured Market, 2024)	33.4%
Tech Enthusiasts/General Consumers	Website Audience Male Percentage (Oct 2025)	58.89%
Tech Enthusiasts/General Consumers	Website Audience Female Percentage (Oct 2025)	41.11%
Paid Members	Total Paid Members (Year-End FY2025)	Nearly 8 million
Paid Members	My Best Buy Total Annual Cost (Approximate)	$199 per year
Omnichannel Shoppers	Customers Interacting with Both Online/In-Store	62%

The online component of the customer base shows significant activity, with Domestic online revenue reaching $2.82 billion in Q3 FY26, representing 31.8% of total Domestic revenue for that quarter.

You can see the value proposition is shifting toward services and membership benefits, which is reflected in the gross profit rate improvement driven by services and membership offerings in FY2025.

• My Best Buy Total provides up to 24 months of product protection on most new Best Buy Co., Inc. purchases.
• The free My Best Buy membership offers free standard shipping with no minimum purchase requirement.
• The largest age group of bestbuy.com visitors is 25 - 34 year olds.
• The company operated 1,056 stores in the U.S. as of 2025.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Cost Structure

The cost structure for Best Buy Co., Inc. is heavily weighted toward the cost of the products it sells, followed by the operational expenses required to maintain its extensive physical and digital footprint.

High Cost of Goods Sold (COGS) due to product mix

The largest component of cost is the Cost of Goods Sold, which is directly influenced by the mix of products sold. For instance, in Q2 FY26, the domestic gross profit rate slightly decreased to 23.4% from 23.5% the prior year, which the company attributed to lower product margin rates driven by a higher sales mix of lower-margin categories. This pressure on the gross profit rate directly translates to a higher relative COGS impact on revenue.

Metric	Fiscal Period	Amount/Rate
FY2025 Total Revenue	Fiscal Year 2025	$41,528 million
Domestic Gross Profit Rate	Q2 FY26	23.4%
Domestic Gross Profit Rate	Q2 FY25	23.5%
International Gross Profit Rate	Q2 FY26	21.8%

Significant Selling, General, and Administrative (SG&A) expenses for labor and advertising

SG&A expenses represent the significant fixed and variable costs associated with running the business, including labor for store associates and Geek Squad services, as well as marketing spend. In Q2 FY25, Best Buy Co., Inc. demonstrated cost containment, as its SG&A expenses fell 3.7% year-over-year. However, this trend can reverse based on strategic needs; for example, in Q2 FY26, Domestic Adjusted SG&A expenses were $1.68 billion, or 19.3% of revenue, an increase driven partly by compensation expense, including higher medical claims. Advertising and promotional activities, such as the holiday campaign presence across NBC, Peacock, CBS, Fox, and Netflix, are embedded within these figures.

Supply chain and logistics costs for omnichannel fulfillment

Managing the supply chain to support both physical stores and online fulfillment adds complexity and cost. The International segment experienced a lower gross profit rate in Q2 FY26 at 21.8% versus 23.9% the prior year, which was explicitly attributed to lower product margin rates and unfavorable supply chain costs. The focus on omnichannel, including online revenue representing 31.8% of domestic revenue in Q2 FY26, necessitates ongoing investment in efficient logistics networks.

Capital expenditures of approximately $700 million for FY26 (stores, technology)

Best Buy Co., Inc. plans its capital spending to support both its physical footprint and digital evolution. For fiscal year 2026, the company expects capital expenditures to be approximately $700 million. This spending covers store optimization, including a planned reduction of approximately 5 to 10 Domestic segment stores, and necessary technology upgrades.

Technology investments in AI and digital capabilities

Technology investment is a specific driver of current SG&A increases. In Q2 FY26, Adjusted SG&A expenses increased partly due to technology investments. These investments are focused on leveraging AI to improve search and personalization across digital platforms and optimizing store operations. The company is also focused on architectural consolidation, having previously needed 93 different software applications to run its contact centers, with AI being incorporated into a unified approach to enhance agent support and customer service.

The key cost drivers include:

• Product acquisition costs, sensitive to margin mix.
• Labor and operational overhead captured in SG&A.
• Logistics expenses tied to omnichannel execution.
• Planned capital outlay of around $700 million for FY26.
• Strategic spending on AI and digital platform enhancements.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Revenue Streams

You're looking at how Best Buy Co., Inc. actually brings in the money, which is key to understanding its valuation, especially with the new focus on services and digital platforms. The revenue streams are a mix of the traditional and the emerging, and the numbers show where the bulk of the cash is still coming from.

The foundation remains the Sales of consumer electronics, appliances, and home office products. For the fiscal year 2025, the total enterprise revenue clocked in at $41.53 B, a slight dip from the prior year. The product mix is heavily weighted toward computing and mobile, but appliances and core electronics still move significant volume.

Here's a look at the FY2025 revenue breakdown by segment, showing the scale of the core business:

Segment	FY2025 Revenue (Approximate)	Percentage of Total Revenue
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%
Other Segment	$333.00 M	0.80%

The company is actively pushing Service revenue from Geek Squad and installation fees, which is a higher-margin area. In fiscal year 2025, Services revenue reached $2.63 B, up 3.99% from the $2.53 B generated in the prior year. This growth in services helped offset some product margin rate pressure in the same period.

Next up is the recurring revenue from customer loyalty, specifically Subscription fees from My Best Buy paid memberships. The program is structured with tiers, and management is counting on a large base of loyal customers. The total membership base is reported to include nearly 8 million members across the paid tiers, which drive engagement and provide predictable income.

The paid tiers include:

• My Best Buy Plus: priced at $49.99 per year.
• My Best Buy Total: priced at $179.99 per year.

The most interesting shift is the focus on Revenue from new streams: Best Buy Ads and Marketplace commissions. Management views these as intertwined and key to expanding incremental profit streams, especially as the U.S. third-party online marketplace scales up. In the Canadian operations, for example, one in four items shipped comes from a third-party seller, showing the potential path for the U.S. launch. While specific dollar amounts for the new U.S. Ads and Marketplace revenue aren't fully broken out yet, the Q3 FY26 results showed the Marketplace is already providing opportunities for Best Buy Ads through new advertisers.

Looking ahead, the company's official outlook reflects confidence in these combined streams stabilizing the top line. The Total Enterprise Revenue guidance for FY26 is $41.65 billion to $41.95 billion. That compares to the $41.1 billion to $41.9 billion range given previously, showing an upward revision based on strong Q3 performance.