Best Buy Co., Inc. (BBY): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do consumidor Electronics Retail, a Best Buy Co., Inc. (BBY) criou magistralmente um modelo de negócios que combina perfeitamente a inovação digital com as proezas físicas de varejo. Desde sua ampla rede de lojas até plataformas on-line de ponta, a Best Buy se posicionou estrategicamente como um destino de tecnologia que oferece mais do que apenas produtos-entregando soluções de tecnologia abrangentes, suporte especializado através do Geek Squad e uma experiência de compra incomparável que atende a tecnologia Entusiastas, profissionais e consumidores cotidianos. Mergulhe nos meandros da notável modelo de modelo de negócios da Best Buy, que permitiu à empresa prosperar em um mercado tecnológico cada vez mais competitivo e em rápida evolução.

Best Buy Co., Inc. (BBY) - Modelo de negócios: Parcerias -chave

Fabricantes e fornecedores de eletrônicos

A Best Buy mantém parcerias críticas com os principais fabricantes de eletrônicos:

Fabricante	Detalhes da parceria	Volume anual de vendas
Samsung Electronics	Fornecedor de TV e dispositivo móvel primário	US $ 2,3 bilhões em 2023
Apple Inc.	Revendedor de produtos da Apple exclusivo	US $ 6,5 bilhões em 2023
LG Electronics	Parceiro de eletrodomésticos e eletrônicos	US $ 1,7 bilhão em 2023

Provedores de serviços de esquadrão geek

A Rede de Parceria do Esquadrão Geek da Best Buy inclui:

• 3.500 técnicos certificados independentes
• Valor médio do contrato de serviço: US $ 189 por engajamento
• Receita anual de serviço: US $ 742 milhões em 2023

Parceiros de logística e remessa

Parceiro de remessa	Volume anual de remessa	Valor do contrato
UPS	42,6 milhões de pacotes	US $ 215 milhões
FedEx	37,3 milhões de pacotes	US $ 189 milhões

Parceiros de Serviços Financeiros

As parcerias de crédito e financiamento da Best Buy incluem:

• Citibank: parceiro de cartão de crédito primário
• Volume total de financiamento de crédito: US $ 3,2 bilhões em 2023
• Limite de crédito médio: US $ 1.850 por cliente

Provedores de serviços de software e nuvem

Provedor	Tipo de serviço	Valor anual do contrato
Microsoft Azure	Infraestrutura em nuvem	US $ 47 milhões
Amazon Web Services	Serviços de backup e dados	US $ 35 milhões

Best Buy Co., Inc. (BBY) - Modelo de negócios: Atividades -chave

Vendas de varejo de eletrônicos de consumo

A Best Buy gerou US $ 47,8 bilhões em receita para o ano fiscal de 2024. O colapso de vendas no varejo inclui:

Categoria de produto	Porcentagem de receita
Computação	27%
Telefones celulares	19%
Eletrodomésticos	18%
Entretenimento	15%
Jogos	12%

Marketing de produto online e na loja

A Best Buy opera 1.005 lojas de varejo e gera 36% do total de vendas por meio de canais digitais. Despesas de marketing: US $ 780 milhões anualmente.

• Orçamento de publicidade digital: US $ 420 milhões
• Marketing de mídia tradicional: US $ 360 milhões

Serviços de suporte e reparo técnicos

Os serviços de esquadrão Geek geraram US $ 2,3 bilhões em receita para o ano fiscal de 2024.

Tipo de serviço	Receita anual
Suporte em casa	US $ 680 milhões
Reparos de dispositivos	US $ 1,2 bilhão
Suporte técnico online	US $ 420 milhões

Demonstração de produtos e educação do cliente

A Best Buy mantém 32.000 especialistas em produtos treinados em locais de varejo.

• Horário médio de treinamento por especialista: 48 horas anualmente
• Investimento de treinamento: US $ 58 milhões

Gerenciamento de inventário e otimização da cadeia de suprimentos

A Best Buy mantém 15 centros de distribuição nos Estados Unidos.

Métrica da cadeia de suprimentos	Valor
Taxa de rotatividade de inventário	6.2
Dias de inventário	59 dias
Despesas de logística anuais	US $ 1,4 bilhão

Best Buy Co., Inc. (BBY) - Modelo de negócios: Recursos -chave

Extensa rede de lojas de varejo físico

A partir do terceiro trimestre de 2023, a Best Buy opera 4.215 lojas de varejo nos Estados Unidos, Canadá e México. O colapso da loja inclui:

Tipo de loja	Número de locais
Best Buy Lojas (EUA)	1,030
Best Buy Lojas (Canadá)	165
Best Buy México	40
Best Buy Outlet lojas	55

Plataforma digital de comércio eletrônico

O canal de vendas digital da Best Buy gera receita significativa:

• Receita de vendas on -line no ano fiscal de 2023: US $ 21,2 bilhões
• As vendas digitais representaram 36,2% da receita total
• Downloads de aplicativos móveis: 45,3 milhões de usuários ativos

Equipe de Suporte Técnico da Esquadrão Geek

Recursos de suporte técnico de esquadrão Geek incluem:

Categoria de suporte	Número de técnicos
Técnicos na loja	7,500
Agentes de suporte remoto	3,200
Especialistas em instalação doméstica	2,800

Sistemas de gerenciamento de inventário

Recursos de gerenciamento de inventário da Best Buy:

• Valor total do inventário: US $ 5,6 bilhões
• Taxa de rotatividade de inventário: 6.2
• Investimento avançado de tecnologia da cadeia de suprimentos: US $ 125 milhões no ano fiscal de 2023

Reputação da marca e confiança do cliente

Métricas de desempenho da marca:

Métrica da marca	Valor
Valor da marca (Forbes)	US $ 4,2 bilhões
Pontuação de satisfação do cliente	82/100
Pontuação do promotor líquido	65

Best Buy Co., Inc. (BBY) - Modelo de Negócios: Proposições de Valor

Ampla seleção de eletrônicos de consumo

Best Buy oferece mais de 38.000 SKUs de produtos eletrônicos em várias categorias a partir de 2023. As categorias de produtos incluem:

• Computadores e laptops
• Smartphones e dispositivos móveis
• TVs e sistemas de home theater
• Consoles e acessórios para jogos
• Tecnologia doméstica inteligente

Categoria de produto	Receita anual (2023)	Quota de mercado
Computação	US $ 8,3 bilhões	22.5%
Eletrônica móvel	US $ 6,7 bilhões	18.9%
Eletrodomésticos	US $ 5,9 bilhões	16.2%

Garantia de preços competitivos e correspondência de preços

A política de correspondência de preços cobre mais de 50 concorrentes online e locais. A correspondência de preços se aplica a itens idênticos dentro de 14 dias após a compra.

• Diferença média de preço: 3-5% em comparação com os concorrentes
• Combinação de preços on -line disponível
• Aplica -se a grandes varejistas como Amazon, Walmart, Target

Serviços especializados de suporte técnico e instalação

Os serviços de esquadrão geek geraram US $ 4,2 bilhões em receita para 2023. As ofertas de serviços incluem:

• Configuração e configuração do dispositivo
• Remoção de vírus e malware
• Reparo de hardware e software
• Instalação do home theater

Demonstrações interativas de produtos

A Best Buy mantém 1.200 locais de varejo com zonas de exibição interativa. As áreas de demonstração de tecnologia cobrem 15 a 20% do espaço da loja.

Experiências convenientes de compras online e na loja

As vendas de comércio eletrônico atingiram US $ 16,5 bilhões em 2023, representando 35% da receita total da empresa. Os serviços omnichannel incluem:

• Compre online, coleta na loja
• Coleta na calçada
• Entrega no mesmo dia
• Consultas virtuais

Canal de compras	Volume de vendas (2023)	Taxa de crescimento
Na loja	US $ 30,6 bilhões	2.3%
On-line	US $ 16,5 bilhões	8.7%

Best Buy Co., Inc. (BBY) - Modelo de Negócios: Relacionamentos do Cliente

Atendimento ao cliente personalizado

A Best Buy mantém uma equipe de atendimento ao cliente dedicada com 125.000 funcionários treinados para fornecer assistência personalizada em 960 lojas de varejo nos Estados Unidos e no Canadá.

Canal de atendimento ao cliente	Volume de contato anual
Suporte na loja	42,3 milhões de interações
Suporte online	26,7 milhões de interações
Suporte telefônico	18,5 milhões de interações

Programa de fidelidade (minha melhor compra)

O programa de fidelidade da Best Buy possui 50 milhões de membros ativos a partir de 2024.

• Os membros do programa de fidelidade geram 70% da receita total da empresa
• Gastos médios para membros: US $ 1.287 anualmente
• As recompensas do programa de fidelidade incluem 2-5% de reembolso nas compras

Suporte técnico online e na loja

O Geek Squad fornece serviços de suporte técnico com 20.000 técnicos certificados.

Serviço de suporte	Volume anual de serviço	Custo médio de serviço
Reparos na loja	5,6 milhões de reparos	US $ 129 por serviço
Suporte no local	3,2 milhões de visitas domiciliares	US $ 249 por visita

Consulta e conselho de produto

A Best Buy oferece consulta especializada em produtos em várias categorias de tecnologia.

• Tempo médio de consulta: 37 minutos
• Taxa de sucesso da consulta: 68% de conversão para venda
• Cobertura de consulta: 12 principais categorias de produtos

Comunicações promocionais regulares

A Best Buy aproveita as comunicações de marketing multicanal.

Canal de comunicação	Alcance anual
Marketing por e -mail	42 milhões de assinantes
Anúncios digitais	1,2 bilhão de impressões
Engajamento da mídia social	7,5 milhões de seguidores

Best Buy Co., Inc. (BBY) - Modelo de Negócios: Canais

Lojas de varejo físico

A partir do terceiro trimestre de 2023, a Best Buy opera 4.531 lojas de varejo nos Estados Unidos, Canadá e México.

Tipo de loja	Número de locais
Best Buy Lojas (Estados Unidos)	4,043
Best Buy Canada	344
Best Buy México	144

Site oficial (Bestbuy.com)

A plataforma de comércio eletrônico da Best Buy gerou US $ 16,4 bilhões em vendas on-line durante o ano fiscal de 2023, representando 29% da receita total da empresa.

• Site exclusivo visitantes mensais: 138 milhões
• Taxa de conversão online: 3,2%
• Tráfego da Web móvel: 68% do tráfego total do site

Aplicativo móvel

Best Buy Mobile App Statistics:

• Downloads totais de aplicativos: 53,6 milhões
• Usuários ativos mensais: 22,4 milhões
• Classificação média de aplicativos: 4.7/5 em plataformas iOS e Android

Plataformas de mídia social

Plataforma	Seguidores/assinantes
Facebook	3,2 milhões
Twitter	1,1 milhão
Instagram	782,000
YouTube	345.000 assinantes

Integrações de mercado de terceiros

Best Buy Partners com vários mercados on -line:

• Amazon: listagens de produtos e integração de atendimento
• Ebay: vendas certificadas de produtos reformados
• Walmart Marketplace: Selecione listagens de produtos

Best Buy Co., Inc. (BBY) - Modelo de negócios: segmentos de clientes

Consumidores que conhecem tecnologia

A Best Buy metas, consumidores com experiência em tecnologia, com um poder de compra anual de US $ 78,6 bilhões em eletrônicos de consumo. Esse segmento representa aproximadamente 42% da base total de clientes da empresa.

Características demográficas	Dados estatísticos
Faixa etária	25-45 anos
Gastos com eletrônicos anuais médios	US $ 2.340 por consumidor
Taxa de engajamento digital	87% de interação online

Entusiastas do entretenimento doméstico

O segmento de entretenimento doméstico gera US $ 12,4 bilhões em receita anual para a Best Buy, representando 22% do total de segmentos de clientes.

• Compra média do sistema de home theater: US $ 1.200
• Taxa de adoção de dispositivos domésticos inteligentes: 64%
• Propriedade do dispositivo de streaming: 73%

Proprietários de pequenas empresas

O segmento de clientes de pequenas empresas contribui com US $ 5,7 bilhões anualmente para a divisão de soluções comerciais da Best Buy.

Métricas de segmento de negócios	Valor
Investimento médio de tecnologia comercial	US $ 4.500 por empresa
Taxa de retenção de clientes B2B	68%

Estudantes e jovens profissionais

Este segmento representa 18% da base de clientes da Best Buy, com US $ 3,9 bilhões em volume anual de compras.

• Compra média de laptop: $ 890
• Frequência de atualização do smartphone: a cada 18 meses
• Método de pagamento preferido: 62% de planos de financiamento/parcelamento

Usuários de jogos e hardware de computador

O segmento de jogos e hardware gera US $ 7,2 bilhões em receita anual para a Best Buy.

Categoria de hardware para jogos	Volume anual de vendas
Consoles de jogos	US $ 2,6 bilhões
Laptops para jogos	US $ 1,8 bilhão
Componentes do computador	US $ 2,8 bilhões

Best Buy Co., Inc. (BBY) - Modelo de negócios: estrutura de custos

Operações e manutenção da loja

Custos anuais de manutenção da loja: US $ 412 milhões no ano fiscal de 2024

Categoria de custo	Despesa anual
Reparos de instalações	US $ 87,3 milhões
Utilitários	US $ 156,5 milhões
Despesas de arrendamento	US $ 168,2 milhões

Salários e treinamento de funcionários

Total de custos anuais da mão -de -obra: US $ 3,1 bilhões no ano fiscal de 2024

• Salário médio por hora: US $ 17,50
• Investimento anual de treinamento: US $ 42,5 milhões
• Força de trabalho total: 71.100 funcionários

Compras de inventário

Despesas totais de compras de inventário: US $ 19,5 bilhões no ano fiscal de 2024

Categoria de produto	Custo de compras
Eletrônica de consumo	US $ 8,7 bilhões
Computação	US $ 4,2 bilhões
Telefones celulares	US $ 3,6 bilhões

Despesas de marketing e publicidade

Orçamento total de marketing: US $ 782 milhões no ano fiscal de 2024

• Publicidade digital: US $ 312 milhões
• Publicidade da mídia tradicional: US $ 247 milhões
• Campanhas promocionais: US $ 223 milhões

Desenvolvimento de infraestrutura tecnológica

Investimento em tecnologia total: US $ 456 milhões no ano fiscal de 2024

Área de tecnologia	Investimento
Plataforma de comércio eletrônico	US $ 187 milhões
Segurança cibernética	US $ 89 milhões
Infraestrutura em nuvem	US $ 180 milhões

Best Buy Co., Inc. (BBY) - Modelo de negócios: fluxos de receita

Vendas de produtos eletrônicos e tecnológicos

No ano fiscal de 2024, a Best Buy reportou receita total de US $ 47,06 bilhões. A quebra de vendas de produtos inclui:

Categoria de produto	Receita	Percentagem
Eletrônica de consumo	US $ 18,2 bilhões	38.7%
Computação	US $ 12,5 bilhões	26.6%
Telefones celulares	US $ 8,3 bilhões	17.6%
Eletrodomésticos	US $ 6,4 bilhões	13.6%
Entretenimento	US $ 1,66 bilhão	3.5%

Serviços de garantia estendida

Os planos de associação e proteção Total Tech da Best Buy geraram US $ 1,2 bilhão em receita para o ano fiscal de 2024.

• Custo médio do plano de proteção: US $ 129 a US $ 249 por ano
• Assinantes totais de associação de tecnologia: 5,4 milhões
• Taxa de renovação para planos de proteção: 62%

Suporte técnico de esquadrão geek

Os serviços de esquadrão Geek geraram US $ 975 milhões em receita.

Tipo de serviço	Receita
Suporte na loja	US $ 412 milhões
Instalação doméstica	US $ 287 milhões
Suporte técnico remoto	US $ 276 milhões

Programas de troca e reciclagem

Receita do programa Trade-in: US $ 345 milhões no ano fiscal de 2024.

• Valor médio de troca por dispositivo: $ 85
• Total de dispositivos negociados: 4,1 milhões

Comissões de serviço de terceiros

As comissões de serviço de terceiros totalizaram US $ 276 milhões.

Fonte da comissão	Receita
Parcerias de transportadoras móveis	US $ 156 milhões
Referências de provedores de serviços de internet	US $ 82 milhões
Parcerias de cartão de crédito	US $ 38 milhões

Best Buy Co., Inc. (BBY) - Canvas Business Model: Value Propositions

You're looking at how Best Buy Co., Inc. delivers unique value to its customers as of late 2025. It's not just about selling boxes; it's about the ecosystem around the technology.

Expert advice and high-touch in-home/in-store tech support

The Geek Squad service component is a core differentiator, especially when bundled. For members of the paid tiers, this includes Unlimited remote computer tune-ups. The entire Services category generated $2.63 billion in revenue for fiscal year 2025, making up 6.34% of the total revenue for that year.

The value proposition here is supported by a significant workforce dedicated to service delivery, with Best Buy Co., Inc. employing more than 85,000 people across the U.S. and Canada at the end of fiscal 2024.

Seamless omnichannel experience (e.g., in-store pickup accounts for 45% of online revenue)

The integration between digital and physical presence remains critical. For the fiscal third quarter ending November 1, 2025, 46% of orders consumers placed online were for in-store pickup. This highlights the importance of the physical footprint in fulfilling digital demand. In the fourth quarter of fiscal 2025, online sales penetration reached 39.5% of total Domestic revenue. The company is focused on speed; for instance, in the fourth quarter of fiscal 2025, they offered their online customers, on average, a 10% faster promise for delivery.

Curated assortment of consumer electronics and appliances

Best Buy Co., Inc. focuses its buying power on key partners to ensure a relevant selection. In fiscal 2024, the five largest suppliers-Apple, Samsung, HP, Sony, and LG-accounted for approximately 55% of the total merchandise purchased. The company maintains a vast physical footprint to support this assortment, operating 1,125 stores across its Domestic and International segments at the end of fiscal 2024.

Here's a look at the segment revenue breakdown for fiscal year 2025, showing where the curated assortment translates to dollars:

Segment	FY2025 Revenue	Revenue Share
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%

The total annual revenue for fiscal year 2025 was $41.53 billion.

Membership programs offering exclusive pricing and service benefits

The My Best Buy Membership program is structured to drive loyalty and recurring value. As of year-end 2025, paid memberships grew to nearly 8 million, up from 7 million the prior year. Overall, the retailer boasts approximately 100 million members across its three tiers (free and paid). The entry-level paid tier, My Best Buy Plus, carries an annual fee of $49.99.

The benefits driving adoption include:

• Free two-day shipping on online orders.
• Access to member-specific deals and events.
• Extended return window of 60 days for most products.
• Two years of product warranties.
• Unlimited remote computer tune-ups.

Competitive fulfillment options and price matching

The value proposition includes offering flexibility in how customers receive their purchases, which is crucial in the consumer electronics space. The company actively promotes its fulfillment network, which includes in-store pickup, delivery, and services integration. The ability to price match is an assumed part of maintaining competitiveness in this segment, though specific matching statistics aren't publicly detailed as a percentage of sales.

Finance: draft 13-week cash view by Friday.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Relationships

Best Buy Co., Inc. focuses its customer relationships on driving loyalty through tiered service offerings and digital integration, aiming to make the relationship a primary reason to choose them over competitors.

The core of this strategy is the paid membership structure, which saw significant growth by the end of fiscal 2025. The number of customers enrolled in the paid tiers, My Best Buy Plus and My Best Buy Total, reached nearly 8 million members, an increase from 7 million in fiscal 2024. The entire loyalty ecosystem, which includes the free My Best Buy tier, encompassed about 100 million members.

You can see the direct financial commitment and value proposition across the paid tiers here:

Membership Tier	Annual Cost	Key Service Inclusion	Return Window Extension
My Best Buy Plus	$49.99 per year	Free 2-day shipping (no minimum)	60-day on most products
My Best Buy Total	$179.99 per year	24/7 Geek Squad tech support	60-day on most products

Dedicated Geek Squad support is a major component, especially for the top tier. For My Best Buy Total members, this includes 24x7 tech support for any device, regardless of where it was purchased. Furthermore, members receive a 20% discount on repair labor. To put the value of this support in perspective, a standalone service like virus removal and operating system repair for a laptop was listed at $149.99 for non-members.

Personalized digital engagement via the Best Buy app is clearly driving transactional behavior. During the fourth quarter of 2025, the Best Buy app delivered personalized home screens across more than 100 million sessions to loyalty members. The digital interaction is pervasive in the purchase journey; 3 in 5 customers who complete a purchase engaged digitally at some point along the way.

The company is also actively deploying technology to manage service interactions more efficiently, which impacts the customer experience. As of Q3 reporting in late 2025, the use of Artificial Intelligence helped streamline customer-support interactions, leading to a 17% decline in the number of customer contacts while simultaneously improving customer experience scores.

Best Buy Co., Inc. provides several self-service and digital support options:

• AI-enhanced product search and recommendations
• Access to more self-serve content options
• Instant checkout capabilities through agentic commerce offerings
• Digital management of membership and order tracking via the Best Buy app

Best Buy Co., Inc. (BBY) - Canvas Business Model: Channels

You're looking at how Best Buy Co., Inc. gets its products and services into the hands of customers as of late 2025. It's a true omnichannel play now, blending the physical and digital worlds.

Large-format physical retail stores (optimizing footprint)

Best Buy Co., Inc. is actively managing its physical footprint, closing some traditional large-format stores while opening smaller formats to better serve specific markets. This optimization aims to make the existing fleet more efficient. As of 2025, Best Buy operates 1,056 stores across the United States. The strategy involves tailoring each store to its local market needs, which adds complexity but is intended to boost effectiveness. The average store footprint has shrunk, yet service revenue per location has actually grown by 18% over the last decade, showing a shift in how the physical space is used.

Here's a quick look at the physical footprint context:

Metric	Value (As of 2025)
Total U.S. Stores	1,056
Store Footprint Change	Decreased average footprint
Service Revenue Per Location Growth (vs. 2015)	18%

The company saw a 0.4% year-over-year boost in foot traffic in January 2025, a positive sign following optimization efforts.

E-commerce platform and mobile app (Domestic online revenue at 31.8% of Domestic revenue in Q3 FY26)

The digital channel remains critical. For the third quarter of fiscal year 2026, Best Buy Co., Inc. reported that Domestic online revenue reached $2.82 billion. This represented 31.8% of total Domestic revenue for that quarter, a slight increase from the prior year's 31.4%. The company is also leaning into its consumer app, which served personalized home screens on more than 100 million sessions during the fourth quarter of 2025, aiming to make the digital experience stickier.

In-home delivery, installation, and repair services

Services are a key differentiator, helping to offset pressure on product margins. In Q3 FY26, the Domestic Gross Profit Rate saw rate improvement within the services category, which partially offset lower product margin rates. The subscription model for support is growing, too. The number of customers holding paid Best Buy Plus and Best Buy Total memberships reached nearly 8 million by the end of fiscal 2025, up from 7 million in fiscal 2024. This subscription base feeds into the Geek Squad and Total Tech Support offerings.

Key service channel metrics include:

• Paid Membership Base (Plus/Total) (End of FY25): Nearly 8 million customers.
• Geek Squad/Total Tech Support: Core component of service revenue.
• Services Category: Showed rate improvement in Q3 FY26.

Small-format Best Buy Express and Outlet stores

These smaller formats are part of the overall strategy to tailor presence to local needs. Revenue from Best Buy Express locations is specifically noted as contributing to the growth in the International segment, although a specific revenue figure for these locations alone isn't broken out in the main domestic reporting. The strategy involves using these smaller formats in markets previously untapped by the larger stores.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Segments

You're looking at the core groups Best Buy Co., Inc. serves, which is a mix of the traditional shopper and the digitally-enabled service consumer.

The company's overall fiscal year 2025 revenue was reported at $41.53 Billion USD. This revenue base is supported by a diverse set of customers, though the focus remains heavily on the consumer side.

Family households are a key demographic driving traffic, often seeking large-ticket items like appliances and home entertainment systems. Analysis of audience demographics suggests that family households are overrepresented in the chain's captured market relative to its potential market. For instance, in 2024, the average household size in Best Buy Co., Inc.'s captured market was 2.64 persons, with 33.4% of those households being married couples with children. To be fair, this segment values the physical presence for advice and installation services.

Tech enthusiasts and early adopters remain crucial, especially for driving early adoption of new product categories. Website traffic analysis from October 2025 shows the audience is interested in Games > Video Games Consoles and Accessories & news. This segment contributes to the overall omnichannel nature of the business, as 62% of Best Buy Co., Inc. customers interact with both online and in-store touchpoints before purchasing.

The segment needing high-ticket item installation, particularly for appliances and home theater, is served through both product sales and the Services revenue category. While appliances sales saw declines in some periods, the overall Services category contributes to margin improvement. The company operates 1,056 stores across the United States as of 2025, providing a physical service footprint.

Paid members represent a growing, high-retention group seeking ongoing value. By the end of the fiscal year 2025, paid memberships grew to nearly 8 million. The premium tier, My Best Buy Total, is priced around $199 per year, which bundles Geek Squad support and extended product protection. This membership covers all members of the household living at the member's primary home address for services like delivery and standard installation. The previous tier, Best Buy Totaltech, was priced at $200 per year.

The B2B/Commercial customers segment, which includes small businesses and schools, is served through the International and Domestic segments, though specific B2B revenue figures aren't explicitly broken out in the latest reports. The company's Domestic segment revenue for Q3 FY26 (ending November 1, 2025) was $8.88 billion.

Here's a quick look at the composition and key data points for these segments:

Customer Segment Focus	Key Metric/Data Point	Value/Amount
Family Households	Average Household Size (Captured Market, 2024)	2.64 persons
Family Households	Married Couples with Children (% of Captured Market, 2024)	33.4%
Tech Enthusiasts/General Consumers	Website Audience Male Percentage (Oct 2025)	58.89%
Tech Enthusiasts/General Consumers	Website Audience Female Percentage (Oct 2025)	41.11%
Paid Members	Total Paid Members (Year-End FY2025)	Nearly 8 million
Paid Members	My Best Buy Total Annual Cost (Approximate)	$199 per year
Omnichannel Shoppers	Customers Interacting with Both Online/In-Store	62%

The online component of the customer base shows significant activity, with Domestic online revenue reaching $2.82 billion in Q3 FY26, representing 31.8% of total Domestic revenue for that quarter.

You can see the value proposition is shifting toward services and membership benefits, which is reflected in the gross profit rate improvement driven by services and membership offerings in FY2025.

• My Best Buy Total provides up to 24 months of product protection on most new Best Buy Co., Inc. purchases.
• The free My Best Buy membership offers free standard shipping with no minimum purchase requirement.
• The largest age group of bestbuy.com visitors is 25 - 34 year olds.
• The company operated 1,056 stores in the U.S. as of 2025.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Cost Structure

The cost structure for Best Buy Co., Inc. is heavily weighted toward the cost of the products it sells, followed by the operational expenses required to maintain its extensive physical and digital footprint.

High Cost of Goods Sold (COGS) due to product mix

The largest component of cost is the Cost of Goods Sold, which is directly influenced by the mix of products sold. For instance, in Q2 FY26, the domestic gross profit rate slightly decreased to 23.4% from 23.5% the prior year, which the company attributed to lower product margin rates driven by a higher sales mix of lower-margin categories. This pressure on the gross profit rate directly translates to a higher relative COGS impact on revenue.

Metric	Fiscal Period	Amount/Rate
FY2025 Total Revenue	Fiscal Year 2025	$41,528 million
Domestic Gross Profit Rate	Q2 FY26	23.4%
Domestic Gross Profit Rate	Q2 FY25	23.5%
International Gross Profit Rate	Q2 FY26	21.8%

Significant Selling, General, and Administrative (SG&A) expenses for labor and advertising

SG&A expenses represent the significant fixed and variable costs associated with running the business, including labor for store associates and Geek Squad services, as well as marketing spend. In Q2 FY25, Best Buy Co., Inc. demonstrated cost containment, as its SG&A expenses fell 3.7% year-over-year. However, this trend can reverse based on strategic needs; for example, in Q2 FY26, Domestic Adjusted SG&A expenses were $1.68 billion, or 19.3% of revenue, an increase driven partly by compensation expense, including higher medical claims. Advertising and promotional activities, such as the holiday campaign presence across NBC, Peacock, CBS, Fox, and Netflix, are embedded within these figures.

Supply chain and logistics costs for omnichannel fulfillment

Managing the supply chain to support both physical stores and online fulfillment adds complexity and cost. The International segment experienced a lower gross profit rate in Q2 FY26 at 21.8% versus 23.9% the prior year, which was explicitly attributed to lower product margin rates and unfavorable supply chain costs. The focus on omnichannel, including online revenue representing 31.8% of domestic revenue in Q2 FY26, necessitates ongoing investment in efficient logistics networks.

Capital expenditures of approximately $700 million for FY26 (stores, technology)

Best Buy Co., Inc. plans its capital spending to support both its physical footprint and digital evolution. For fiscal year 2026, the company expects capital expenditures to be approximately $700 million. This spending covers store optimization, including a planned reduction of approximately 5 to 10 Domestic segment stores, and necessary technology upgrades.

Technology investments in AI and digital capabilities

Technology investment is a specific driver of current SG&A increases. In Q2 FY26, Adjusted SG&A expenses increased partly due to technology investments. These investments are focused on leveraging AI to improve search and personalization across digital platforms and optimizing store operations. The company is also focused on architectural consolidation, having previously needed 93 different software applications to run its contact centers, with AI being incorporated into a unified approach to enhance agent support and customer service.

The key cost drivers include:

• Product acquisition costs, sensitive to margin mix.
• Labor and operational overhead captured in SG&A.
• Logistics expenses tied to omnichannel execution.
• Planned capital outlay of around $700 million for FY26.
• Strategic spending on AI and digital platform enhancements.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Revenue Streams

You're looking at how Best Buy Co., Inc. actually brings in the money, which is key to understanding its valuation, especially with the new focus on services and digital platforms. The revenue streams are a mix of the traditional and the emerging, and the numbers show where the bulk of the cash is still coming from.

The foundation remains the Sales of consumer electronics, appliances, and home office products. For the fiscal year 2025, the total enterprise revenue clocked in at $41.53 B, a slight dip from the prior year. The product mix is heavily weighted toward computing and mobile, but appliances and core electronics still move significant volume.

Here's a look at the FY2025 revenue breakdown by segment, showing the scale of the core business:

Segment	FY2025 Revenue (Approximate)	Percentage of Total Revenue
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%
Other Segment	$333.00 M	0.80%

The company is actively pushing Service revenue from Geek Squad and installation fees, which is a higher-margin area. In fiscal year 2025, Services revenue reached $2.63 B, up 3.99% from the $2.53 B generated in the prior year. This growth in services helped offset some product margin rate pressure in the same period.

Next up is the recurring revenue from customer loyalty, specifically Subscription fees from My Best Buy paid memberships. The program is structured with tiers, and management is counting on a large base of loyal customers. The total membership base is reported to include nearly 8 million members across the paid tiers, which drive engagement and provide predictable income.

The paid tiers include:

• My Best Buy Plus: priced at $49.99 per year.
• My Best Buy Total: priced at $179.99 per year.

The most interesting shift is the focus on Revenue from new streams: Best Buy Ads and Marketplace commissions. Management views these as intertwined and key to expanding incremental profit streams, especially as the U.S. third-party online marketplace scales up. In the Canadian operations, for example, one in four items shipped comes from a third-party seller, showing the potential path for the U.S. launch. While specific dollar amounts for the new U.S. Ads and Marketplace revenue aren't fully broken out yet, the Q3 FY26 results showed the Marketplace is already providing opportunities for Best Buy Ads through new advertisers.

Looking ahead, the company's official outlook reflects confidence in these combined streams stabilizing the top line. The Total Enterprise Revenue guidance for FY26 is $41.65 billion to $41.95 billion. That compares to the $41.1 billion to $41.9 billion range given previously, showing an upward revision based on strong Q3 performance.