Best Buy Co., Inc. (BBY): Business Model Canvas

In der dynamischen Welt des Einzelhandels mit Unterhaltungselektronik hat Best Buy Co., Inc. (BBY) meisterhaft ein Geschäftsmodell entwickelt, das digitale Innovation nahtlos mit der Kompetenz des physischen Einzelhandels verbindet. Von seinem ausgedehnten Filialnetz bis hin zu hochmodernen Online-Plattformen hat sich Best Buy strategisch als Technologiestandort positioniert, der mehr als nur Produkte bietet – und umfassende Technologielösungen, fachkundigen Support durch Geek Squad und ein beispielloses Einkaufserlebnis bietet, das sich gleichermaßen an Technikbegeisterte, Profis und alltägliche Verbraucher richtet. Tauchen Sie ein in die Feinheiten des bemerkenswerten Geschäftsmodells von Best Buy, das es dem Unternehmen ermöglicht hat, in einem zunehmend wettbewerbsintensiven und sich schnell entwickelnden Technologiemarkt erfolgreich zu sein.

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Elektroniklieferanten

Best Buy unterhält wichtige Partnerschaften mit großen Elektronikherstellern:

Hersteller	Einzelheiten zur Partnerschaft	Jährliches Verkaufsvolumen
Samsung-Elektronik	Hauptlieferant für TV und Mobilgeräte	2,3 Milliarden US-Dollar im Jahr 2023
Apple Inc.	Exklusiver Wiederverkäufer von Apple-Produkten	6,5 Milliarden US-Dollar im Jahr 2023
LG Electronics	Partner für Haushaltsgeräte und Elektronik	1,7 Milliarden US-Dollar im Jahr 2023

Geek Squad-Dienstleister

Das Geek Squad-Partnernetzwerk von Best Buy umfasst:

• 3.500 unabhängige zertifizierte Techniker
• Durchschnittlicher Servicevertragswert: 189 USD pro Auftrag
• Jährlicher Serviceumsatz: 742 Millionen US-Dollar im Jahr 2023

Logistik- und Versandpartner

Versandpartner	Jährliches Versandvolumen	Vertragswert
UPS	42,6 Millionen Pakete	215 Millionen Dollar
FedEx	37,3 Millionen Pakete	189 Millionen Dollar

Finanzdienstleistungspartner

Zu den Kredit- und Finanzierungspartnerschaften von Best Buy gehören:

• Citibank: Primärer Kreditkartenpartner
• Gesamtkreditfinanzierungsvolumen: 3,2 Milliarden US-Dollar im Jahr 2023
• Durchschnittliches Kreditlimit: 1.850 $ pro Kunde

Software- und Cloud-Service-Anbieter

Anbieter	Servicetyp	Jährlicher Vertragswert
Microsoft Azure	Cloud-Infrastruktur	47 Millionen Dollar
Amazon Web Services	Backup- und Datendienste	35 Millionen Dollar

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Hauptaktivitäten

Einzelhandelsumsätze mit Unterhaltungselektronik

Best Buy erzielte im Geschäftsjahr 2024 einen Umsatz von 47,8 Milliarden US-Dollar. Die Aufschlüsselung der Einzelhandelsumsätze umfasst:

Produktkategorie	Umsatzprozentsatz
Computer	27%
Mobiltelefone	19%
Haushaltsgeräte	18%
Unterhaltung	15%
Spielen	12%

Online- und In-Store-Produktmarketing

Best Buy betreibt 1.005 Einzelhandelsgeschäfte und generiert 36 % des Gesamtumsatzes über digitale Kanäle. Marketingausgaben: 780 Millionen US-Dollar jährlich.

• Budget für digitale Werbung: 420 Millionen US-Dollar
• Traditionelles Medienmarketing: 360 Millionen US-Dollar

Technischer Support und Reparaturdienste

Die Geek Squad-Dienste erwirtschafteten im Geschäftsjahr 2024 einen Umsatz von 2,3 Milliarden US-Dollar.

Servicetyp	Jahresumsatz
In-Home-Support	680 Millionen Dollar
Gerätereparaturen	1,2 Milliarden US-Dollar
Technischer Online-Support	420 Millionen Dollar

Produktdemonstration und Kundenschulung

Best Buy beschäftigt 32.000 geschulte Produktspezialisten an allen Einzelhandelsstandorten.

• Durchschnittliche Ausbildungsstunden pro Fachkraft: 48 Stunden jährlich
• Schulungsinvestition: 58 Millionen US-Dollar

Bestandsverwaltung und Supply-Chain-Optimierung

Best Buy unterhält 15 Vertriebszentren in den Vereinigten Staaten.

Lieferkettenmetrik	Wert
Lagerumschlagsquote	6.2
Tage des Inventars	59 Tage
Jährliche Logistikausgaben	1,4 Milliarden US-Dollar

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Netzwerk physischer Einzelhandelsgeschäfte

Im dritten Quartal 2023 betreibt Best Buy 4.215 Einzelhandelsgeschäfte in den Vereinigten Staaten, Kanada und Mexiko. Die Aufschlüsselung der Filialen umfasst:

Geschäftstyp	Anzahl der Standorte
Best Buy Stores (USA)	1,030
Best Buy Stores (Kanada)	165
Best Buy Mexiko	40
Die besten Outlet-Stores kaufen	55

Digitale E-Commerce-Plattform

Der digitale Vertriebskanal von Best Buy generiert erhebliche Einnahmen:

• Online-Umsatz im Geschäftsjahr 2023: 21,2 Milliarden US-Dollar
• Der digitale Umsatz machte 36,2 % des Gesamtumsatzes aus
• Downloads mobiler Apps: 45,3 Millionen aktive Benutzer

Technisches Support-Team von Geek Squad

Zu den technischen Supportressourcen von Geek Squad gehören:

Support-Kategorie	Anzahl der Techniker
Techniker im Laden	7,500
Remote-Support-Agenten	3,200
Spezialisten für Hausinstallation	2,800

Bestandsverwaltungssysteme

Die Bestandsverwaltungsfunktionen von Best Buy:

• Gesamtwert des Lagerbestands: 5,6 Milliarden US-Dollar
• Lagerumschlagsquote: 6,2
• Investition in fortschrittliche Supply-Chain-Management-Technologie: 125 Millionen US-Dollar im Geschäftsjahr 2023

Markenreputation und Kundenvertrauen

Kennzahlen zur Markenleistung:

Markenmetrik	Wert
Markenwert (Forbes)	4,2 Milliarden US-Dollar
Kundenzufriedenheitswert	82/100
Net Promoter Score	65

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Wertversprechen

Große Auswahl an Unterhaltungselektronik

Best Buy bietet ab 2023 mehr als 38.000 elektronische Produkt-SKUs in mehreren Kategorien an. Zu den Produktkategorien gehören:

• Computer und Laptops
• Smartphones und mobile Geräte
• Fernseher und Heimkinosysteme
• Spielekonsolen und Zubehör
• Smart-Home-Technologie

Produktkategorie	Jahresumsatz (2023)	Marktanteil
Computer	8,3 Milliarden US-Dollar	22.5%
Mobile Elektronik	6,7 Milliarden US-Dollar	18.9%
Haushaltsgeräte	5,9 Milliarden US-Dollar	16.2%

Wettbewerbsfähige Preise und Preisgarantie

Die Preisanpassungsrichtlinie deckt mehr als 50 Online- und lokale Wettbewerber ab. Die Preisanpassung gilt für identische Artikel innerhalb von 14 Tagen nach dem Kauf.

• Durchschnittlicher Preisunterschied: 3-5 % im Vergleich zur Konkurrenz
• Online-Preisanpassung möglich
• Gilt für große Einzelhändler wie Amazon, Walmart, Target

Kompetenter technischer Support und Installationsdienste

Die Dienste von Geek Squad erwirtschafteten im Jahr 2023 einen Umsatz von 4,2 Milliarden US-Dollar. Zu den Serviceangeboten gehören:

• Geräteeinrichtung und -konfiguration
• Entfernung von Viren und Malware
• Reparatur von Hardware und Software
• Heimkino-Installation

Interaktive Produktvorführungen

Best Buy unterhält 1.200 Einzelhandelsstandorte mit interaktiven Ausstellungszonen. Technologiedemonstrationsflächen bedecken 15–20 % der Ladenfläche.

Bequeme Online- und In-Store-Einkaufserlebnisse

Der E-Commerce-Umsatz erreichte im Jahr 2023 16,5 Milliarden US-Dollar, was 35 % des Gesamtumsatzes des Unternehmens entspricht. Zu den Omnichannel-Diensten gehören:

• Online kaufen, im Laden abholen
• Abholung am Straßenrand
• Lieferung am selben Tag
• Virtuelle Beratungen

Einkaufskanal	Verkaufsvolumen (2023)	Wachstumsrate
Im Laden	30,6 Milliarden US-Dollar	2.3%
Online	16,5 Milliarden US-Dollar	8.7%

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Best Buy unterhält ein engagiertes Kundendienstteam mit 125.000 Mitarbeitern, die darauf geschult sind, in 960 Einzelhandelsgeschäften in den Vereinigten Staaten und Kanada persönliche Unterstützung zu bieten.

Kundendienstkanal	Jährliches Kontaktvolumen
Support im Geschäft	42,3 Millionen Interaktionen
Online-Support	26,7 Millionen Interaktionen
Telefonsupport	18,5 Millionen Interaktionen

Treueprogramm (Mein bester Kauf)

Das Treueprogramm von Best Buy hat ab 2024 50 Millionen aktive Mitglieder.

• Mitglieder des Treueprogramms erwirtschaften 70 % des Gesamtumsatzes des Unternehmens
• Durchschnittliche Ausgaben der Mitglieder: 1.287 $ pro Jahr
• Zu den Prämien des Treueprogramms gehören 2–5 % Cashback auf Einkäufe

Technischer Online- und In-Store-Support

Geek Squad bietet technischen Support mit 20.000 zertifizierten Technikern.

Support-Service	Jährliches Servicevolumen	Durchschnittliche Servicekosten
Reparaturen im Laden	5,6 Millionen Reparaturen	129 $ pro Service
Vor-Ort-Support	3,2 Millionen Hausbesuche	249 $ pro Besuch

Produktberatung und Beratung

Best Buy bietet spezialisierte Produktberatung für mehrere Technologiekategorien.

• Durchschnittliche Beratungszeit: 37 Minuten
• Erfolgsquote der Beratung: 68 % Umwandlung in Verkauf
• Beratungsumfang: 12 Hauptproduktkategorien

Regelmäßige Werbekommunikation

Best Buy nutzt Multi-Channel-Marketingkommunikation.

Kommunikationskanal	Jährliche Reichweite
E-Mail-Marketing	42 Millionen Abonnenten
Digitale Werbung	1,2 Milliarden Impressionen
Social-Media-Engagement	7,5 Millionen Follower

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Im dritten Quartal 2023 betreibt Best Buy 4.531 Einzelhandelsgeschäfte in den Vereinigten Staaten, Kanada und Mexiko.

Geschäftstyp	Anzahl der Standorte
Best Buy Stores (Vereinigte Staaten)	4,043
Best Buy Kanada	344
Best Buy Mexiko	144

Offizielle Website (BestBuy.com)

Die E-Commerce-Plattform von Best Buy generierte im Geschäftsjahr 2023 Online-Umsätze in Höhe von 16,4 Milliarden US-Dollar, was 29 % des Gesamtumsatzes des Unternehmens entspricht.

• Einzigartige monatliche Besucher der Website: 138 Millionen
• Online-Conversion-Rate: 3,2 %
• Mobiler Web-Traffic: 68 % des gesamten Website-Traffics

Mobile Anwendung

Statistiken zu Best Buy-Mobile-Apps:

• Gesamtzahl der App-Downloads: 53,6 Millionen
• Monatlich aktive Benutzer: 22,4 Millionen
• Durchschnittliche App-Bewertung: 4,7/5 auf iOS- und Android-Plattformen

Social-Media-Plattformen

Plattform	Follower/Abonnenten
Facebook	3,2 Millionen
Twitter	1,1 Millionen
Instagram	782,000
YouTube	345.000 Abonnenten

Marktplatzintegrationen von Drittanbietern

Best Buy arbeitet mit mehreren Online-Marktplätzen zusammen:

• Amazon: Produktlisten und Fulfillment-Integration
• eBay: Zertifizierter Verkauf generalüberholter Produkte
• Walmart Marketplace: Produktlisten auswählen

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Kundensegmente

Technikaffine Verbraucher

Best Buy richtet sich an technikaffine Verbraucher mit einer jährlichen Kaufkraft von 78,6 Milliarden US-Dollar im Bereich Unterhaltungselektronik. Dieses Segment repräsentiert etwa 42 % des gesamten Kundenstamms des Unternehmens.

Demografische Merkmale	Statistische Daten
Altersspanne	25-45 Jahre alt
Durchschnittliche jährliche Elektronikausgaben	2.340 $ pro Verbraucher
Digitale Engagement-Rate	87 % Online-Interaktion

Home-Entertainment-Enthusiasten

Das Home-Entertainment-Segment erwirtschaftet für Best Buy einen Jahresumsatz von 12,4 Milliarden US-Dollar, was 22 % der gesamten Kundensegmente entspricht.

• Durchschnittlicher Kauf eines Heimkinosystems: 1.200 $
• Akzeptanzrate von Smart-Home-Geräten: 64 %
• Besitz von Streaming-Geräten: 73 %

Kleinunternehmer

Das Segment der Kleinunternehmenskunden trägt jährlich 5,7 Milliarden US-Dollar zur kommerziellen Lösungsabteilung von Best Buy bei.

Geschäftssegmentkennzahlen	Wert
Durchschnittliche Investitionen in Unternehmenstechnologie	4.500 $ pro Unternehmen
B2B-Kundenbindungsrate	68%

Studierende und Berufseinsteiger

Dieses Segment repräsentiert 18 % des Kundenstamms von Best Buy mit einem jährlichen Einkaufsvolumen von 3,9 Milliarden US-Dollar.

• Durchschnittlicher Laptop-Kauf: 890 $
• Häufigkeit der Smartphone-Upgrades: Alle 18 Monate
• Bevorzugte Zahlungsmethode: 62 % Finanzierung/Ratenzahlung

Benutzer von Gaming- und Computerhardware

Das Gaming- und Hardware-Segment erwirtschaftet für Best Buy einen Jahresumsatz von 7,2 Milliarden US-Dollar.

Kategorie Gaming-Hardware	Jährliches Verkaufsvolumen
Spielekonsolen	2,6 Milliarden US-Dollar
Gaming-Laptops	1,8 Milliarden US-Dollar
Computerkomponenten	2,8 Milliarden US-Dollar

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Kostenstruktur

Ladenbetrieb und -wartung

Jährliche Wartungskosten für den Laden: 412 Millionen US-Dollar im Geschäftsjahr 2024

Kostenkategorie	Jährliche Ausgaben
Reparaturen an Anlagen	87,3 Millionen US-Dollar
Dienstprogramme	156,5 Millionen US-Dollar
Leasingkosten	168,2 Millionen US-Dollar

Gehälter und Schulungen der Mitarbeiter

Gesamte jährliche Arbeitskosten: 3,1 Milliarden US-Dollar im Geschäftsjahr 2024

• Durchschnittlicher Stundenlohn: 17,50 $
• Jährliche Schulungsinvestition: 42,5 Millionen US-Dollar
• Gesamtbelegschaft: 71.100 Mitarbeiter

Bestandsbeschaffung

Gesamtkosten für die Beschaffung von Lagerbeständen: 19,5 Milliarden US-Dollar im Geschäftsjahr 2024

Produktkategorie	Beschaffungskosten
Unterhaltungselektronik	8,7 Milliarden US-Dollar
Computer	4,2 Milliarden US-Dollar
Mobiltelefone	3,6 Milliarden US-Dollar

Marketing- und Werbekosten

Gesamtmarketingbudget: 782 Millionen US-Dollar im Geschäftsjahr 2024

• Digitale Werbung: 312 Millionen US-Dollar
• Traditionelle Medienwerbung: 247 Millionen US-Dollar
• Werbekampagnen: 223 Millionen US-Dollar

Entwicklung der Technologieinfrastruktur

Gesamtinvestition in die Technologie: 456 Millionen US-Dollar im Geschäftsjahr 2024

Technologiebereich	Investition
E-Commerce-Plattform	187 Millionen Dollar
Cybersicherheit	89 Millionen Dollar
Cloud-Infrastruktur	180 Millionen Dollar

Best Buy Co., Inc. (BBY) – Geschäftsmodell: Einnahmequellen

Verkauf von Elektronik- und Technologieprodukten

Im Geschäftsjahr 2024 meldete Best Buy einen Gesamtumsatz von 47,06 Milliarden US-Dollar. Die Aufschlüsselung der Produktverkäufe umfasst:

Produktkategorie	Einnahmen	Prozentsatz
Unterhaltungselektronik	18,2 Milliarden US-Dollar	38.7%
Computer	12,5 Milliarden US-Dollar	26.6%
Mobiltelefone	8,3 Milliarden US-Dollar	17.6%
Haushaltsgeräte	6,4 Milliarden US-Dollar	13.6%
Unterhaltung	1,66 Milliarden US-Dollar	3.5%

Erweiterte Garantieleistungen

Die Total Tech-Mitgliedschafts- und Schutzpläne von Best Buy generierten im Geschäftsjahr 2024 einen Umsatz von 1,2 Milliarden US-Dollar.

• Durchschnittliche Kosten für den Schutzplan: 129–249 US-Dollar pro Jahr
• Gesamtzahl der Tech-Mitglieder: 5,4 Millionen
• Verlängerungsrate für Schutzpläne: 62 %

Technischer Support von Geek Squad

Die Dienste von Geek Squad erwirtschafteten einen Umsatz von 975 Millionen US-Dollar.

Servicetyp	Einnahmen
Unterstützung im Geschäft	412 Millionen Dollar
Heiminstallation	287 Millionen Dollar
Technischer Fernsupport	276 Millionen Dollar

Inzahlungnahme- und Recyclingprogramme

Einnahmen aus dem Inzahlungnahmeprogramm: 345 Millionen US-Dollar im Geschäftsjahr 2024.

• Durchschnittlicher Eintauschwert pro Gerät: 85 $
• Gesamtzahl der gehandelten Geräte: 4,1 Millionen

Serviceprovisionen Dritter

Die Serviceprovisionen Dritter beliefen sich auf insgesamt 276 Millionen US-Dollar.

Quelle der Kommission	Einnahmen
Partnerschaften mit Mobilfunkanbietern	156 Millionen Dollar
Empfehlungen von Internetdienstanbietern	82 Millionen Dollar
Kreditkartenpartnerschaften	38 Millionen Dollar

Best Buy Co., Inc. (BBY) - Canvas Business Model: Value Propositions

You're looking at how Best Buy Co., Inc. delivers unique value to its customers as of late 2025. It's not just about selling boxes; it's about the ecosystem around the technology.

Expert advice and high-touch in-home/in-store tech support

The Geek Squad service component is a core differentiator, especially when bundled. For members of the paid tiers, this includes Unlimited remote computer tune-ups. The entire Services category generated $2.63 billion in revenue for fiscal year 2025, making up 6.34% of the total revenue for that year.

The value proposition here is supported by a significant workforce dedicated to service delivery, with Best Buy Co., Inc. employing more than 85,000 people across the U.S. and Canada at the end of fiscal 2024.

Seamless omnichannel experience (e.g., in-store pickup accounts for 45% of online revenue)

The integration between digital and physical presence remains critical. For the fiscal third quarter ending November 1, 2025, 46% of orders consumers placed online were for in-store pickup. This highlights the importance of the physical footprint in fulfilling digital demand. In the fourth quarter of fiscal 2025, online sales penetration reached 39.5% of total Domestic revenue. The company is focused on speed; for instance, in the fourth quarter of fiscal 2025, they offered their online customers, on average, a 10% faster promise for delivery.

Curated assortment of consumer electronics and appliances

Best Buy Co., Inc. focuses its buying power on key partners to ensure a relevant selection. In fiscal 2024, the five largest suppliers-Apple, Samsung, HP, Sony, and LG-accounted for approximately 55% of the total merchandise purchased. The company maintains a vast physical footprint to support this assortment, operating 1,125 stores across its Domestic and International segments at the end of fiscal 2024.

Here's a look at the segment revenue breakdown for fiscal year 2025, showing where the curated assortment translates to dollars:

Segment	FY2025 Revenue	Revenue Share
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%

The total annual revenue for fiscal year 2025 was $41.53 billion.

Membership programs offering exclusive pricing and service benefits

The My Best Buy Membership program is structured to drive loyalty and recurring value. As of year-end 2025, paid memberships grew to nearly 8 million, up from 7 million the prior year. Overall, the retailer boasts approximately 100 million members across its three tiers (free and paid). The entry-level paid tier, My Best Buy Plus, carries an annual fee of $49.99.

The benefits driving adoption include:

• Free two-day shipping on online orders.
• Access to member-specific deals and events.
• Extended return window of 60 days for most products.
• Two years of product warranties.
• Unlimited remote computer tune-ups.

Competitive fulfillment options and price matching

The value proposition includes offering flexibility in how customers receive their purchases, which is crucial in the consumer electronics space. The company actively promotes its fulfillment network, which includes in-store pickup, delivery, and services integration. The ability to price match is an assumed part of maintaining competitiveness in this segment, though specific matching statistics aren't publicly detailed as a percentage of sales.

Finance: draft 13-week cash view by Friday.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Relationships

Best Buy Co., Inc. focuses its customer relationships on driving loyalty through tiered service offerings and digital integration, aiming to make the relationship a primary reason to choose them over competitors.

The core of this strategy is the paid membership structure, which saw significant growth by the end of fiscal 2025. The number of customers enrolled in the paid tiers, My Best Buy Plus and My Best Buy Total, reached nearly 8 million members, an increase from 7 million in fiscal 2024. The entire loyalty ecosystem, which includes the free My Best Buy tier, encompassed about 100 million members.

You can see the direct financial commitment and value proposition across the paid tiers here:

Membership Tier	Annual Cost	Key Service Inclusion	Return Window Extension
My Best Buy Plus	$49.99 per year	Free 2-day shipping (no minimum)	60-day on most products
My Best Buy Total	$179.99 per year	24/7 Geek Squad tech support	60-day on most products

Dedicated Geek Squad support is a major component, especially for the top tier. For My Best Buy Total members, this includes 24x7 tech support for any device, regardless of where it was purchased. Furthermore, members receive a 20% discount on repair labor. To put the value of this support in perspective, a standalone service like virus removal and operating system repair for a laptop was listed at $149.99 for non-members.

Personalized digital engagement via the Best Buy app is clearly driving transactional behavior. During the fourth quarter of 2025, the Best Buy app delivered personalized home screens across more than 100 million sessions to loyalty members. The digital interaction is pervasive in the purchase journey; 3 in 5 customers who complete a purchase engaged digitally at some point along the way.

The company is also actively deploying technology to manage service interactions more efficiently, which impacts the customer experience. As of Q3 reporting in late 2025, the use of Artificial Intelligence helped streamline customer-support interactions, leading to a 17% decline in the number of customer contacts while simultaneously improving customer experience scores.

Best Buy Co., Inc. provides several self-service and digital support options:

• AI-enhanced product search and recommendations
• Access to more self-serve content options
• Instant checkout capabilities through agentic commerce offerings
• Digital management of membership and order tracking via the Best Buy app

Best Buy Co., Inc. (BBY) - Canvas Business Model: Channels

You're looking at how Best Buy Co., Inc. gets its products and services into the hands of customers as of late 2025. It's a true omnichannel play now, blending the physical and digital worlds.

Large-format physical retail stores (optimizing footprint)

Best Buy Co., Inc. is actively managing its physical footprint, closing some traditional large-format stores while opening smaller formats to better serve specific markets. This optimization aims to make the existing fleet more efficient. As of 2025, Best Buy operates 1,056 stores across the United States. The strategy involves tailoring each store to its local market needs, which adds complexity but is intended to boost effectiveness. The average store footprint has shrunk, yet service revenue per location has actually grown by 18% over the last decade, showing a shift in how the physical space is used.

Here's a quick look at the physical footprint context:

Metric	Value (As of 2025)
Total U.S. Stores	1,056
Store Footprint Change	Decreased average footprint
Service Revenue Per Location Growth (vs. 2015)	18%

The company saw a 0.4% year-over-year boost in foot traffic in January 2025, a positive sign following optimization efforts.

E-commerce platform and mobile app (Domestic online revenue at 31.8% of Domestic revenue in Q3 FY26)

The digital channel remains critical. For the third quarter of fiscal year 2026, Best Buy Co., Inc. reported that Domestic online revenue reached $2.82 billion. This represented 31.8% of total Domestic revenue for that quarter, a slight increase from the prior year's 31.4%. The company is also leaning into its consumer app, which served personalized home screens on more than 100 million sessions during the fourth quarter of 2025, aiming to make the digital experience stickier.

In-home delivery, installation, and repair services

Services are a key differentiator, helping to offset pressure on product margins. In Q3 FY26, the Domestic Gross Profit Rate saw rate improvement within the services category, which partially offset lower product margin rates. The subscription model for support is growing, too. The number of customers holding paid Best Buy Plus and Best Buy Total memberships reached nearly 8 million by the end of fiscal 2025, up from 7 million in fiscal 2024. This subscription base feeds into the Geek Squad and Total Tech Support offerings.

Key service channel metrics include:

• Paid Membership Base (Plus/Total) (End of FY25): Nearly 8 million customers.
• Geek Squad/Total Tech Support: Core component of service revenue.
• Services Category: Showed rate improvement in Q3 FY26.

Small-format Best Buy Express and Outlet stores

These smaller formats are part of the overall strategy to tailor presence to local needs. Revenue from Best Buy Express locations is specifically noted as contributing to the growth in the International segment, although a specific revenue figure for these locations alone isn't broken out in the main domestic reporting. The strategy involves using these smaller formats in markets previously untapped by the larger stores.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Customer Segments

You're looking at the core groups Best Buy Co., Inc. serves, which is a mix of the traditional shopper and the digitally-enabled service consumer.

The company's overall fiscal year 2025 revenue was reported at $41.53 Billion USD. This revenue base is supported by a diverse set of customers, though the focus remains heavily on the consumer side.

Family households are a key demographic driving traffic, often seeking large-ticket items like appliances and home entertainment systems. Analysis of audience demographics suggests that family households are overrepresented in the chain's captured market relative to its potential market. For instance, in 2024, the average household size in Best Buy Co., Inc.'s captured market was 2.64 persons, with 33.4% of those households being married couples with children. To be fair, this segment values the physical presence for advice and installation services.

Tech enthusiasts and early adopters remain crucial, especially for driving early adoption of new product categories. Website traffic analysis from October 2025 shows the audience is interested in Games > Video Games Consoles and Accessories & news. This segment contributes to the overall omnichannel nature of the business, as 62% of Best Buy Co., Inc. customers interact with both online and in-store touchpoints before purchasing.

The segment needing high-ticket item installation, particularly for appliances and home theater, is served through both product sales and the Services revenue category. While appliances sales saw declines in some periods, the overall Services category contributes to margin improvement. The company operates 1,056 stores across the United States as of 2025, providing a physical service footprint.

Paid members represent a growing, high-retention group seeking ongoing value. By the end of the fiscal year 2025, paid memberships grew to nearly 8 million. The premium tier, My Best Buy Total, is priced around $199 per year, which bundles Geek Squad support and extended product protection. This membership covers all members of the household living at the member's primary home address for services like delivery and standard installation. The previous tier, Best Buy Totaltech, was priced at $200 per year.

The B2B/Commercial customers segment, which includes small businesses and schools, is served through the International and Domestic segments, though specific B2B revenue figures aren't explicitly broken out in the latest reports. The company's Domestic segment revenue for Q3 FY26 (ending November 1, 2025) was $8.88 billion.

Here's a quick look at the composition and key data points for these segments:

Customer Segment Focus	Key Metric/Data Point	Value/Amount
Family Households	Average Household Size (Captured Market, 2024)	2.64 persons
Family Households	Married Couples with Children (% of Captured Market, 2024)	33.4%
Tech Enthusiasts/General Consumers	Website Audience Male Percentage (Oct 2025)	58.89%
Tech Enthusiasts/General Consumers	Website Audience Female Percentage (Oct 2025)	41.11%
Paid Members	Total Paid Members (Year-End FY2025)	Nearly 8 million
Paid Members	My Best Buy Total Annual Cost (Approximate)	$199 per year
Omnichannel Shoppers	Customers Interacting with Both Online/In-Store	62%

The online component of the customer base shows significant activity, with Domestic online revenue reaching $2.82 billion in Q3 FY26, representing 31.8% of total Domestic revenue for that quarter.

You can see the value proposition is shifting toward services and membership benefits, which is reflected in the gross profit rate improvement driven by services and membership offerings in FY2025.

• My Best Buy Total provides up to 24 months of product protection on most new Best Buy Co., Inc. purchases.
• The free My Best Buy membership offers free standard shipping with no minimum purchase requirement.
• The largest age group of bestbuy.com visitors is 25 - 34 year olds.
• The company operated 1,056 stores in the U.S. as of 2025.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Cost Structure

The cost structure for Best Buy Co., Inc. is heavily weighted toward the cost of the products it sells, followed by the operational expenses required to maintain its extensive physical and digital footprint.

High Cost of Goods Sold (COGS) due to product mix

The largest component of cost is the Cost of Goods Sold, which is directly influenced by the mix of products sold. For instance, in Q2 FY26, the domestic gross profit rate slightly decreased to 23.4% from 23.5% the prior year, which the company attributed to lower product margin rates driven by a higher sales mix of lower-margin categories. This pressure on the gross profit rate directly translates to a higher relative COGS impact on revenue.

Metric	Fiscal Period	Amount/Rate
FY2025 Total Revenue	Fiscal Year 2025	$41,528 million
Domestic Gross Profit Rate	Q2 FY26	23.4%
Domestic Gross Profit Rate	Q2 FY25	23.5%
International Gross Profit Rate	Q2 FY26	21.8%

Significant Selling, General, and Administrative (SG&A) expenses for labor and advertising

SG&A expenses represent the significant fixed and variable costs associated with running the business, including labor for store associates and Geek Squad services, as well as marketing spend. In Q2 FY25, Best Buy Co., Inc. demonstrated cost containment, as its SG&A expenses fell 3.7% year-over-year. However, this trend can reverse based on strategic needs; for example, in Q2 FY26, Domestic Adjusted SG&A expenses were $1.68 billion, or 19.3% of revenue, an increase driven partly by compensation expense, including higher medical claims. Advertising and promotional activities, such as the holiday campaign presence across NBC, Peacock, CBS, Fox, and Netflix, are embedded within these figures.

Supply chain and logistics costs for omnichannel fulfillment

Managing the supply chain to support both physical stores and online fulfillment adds complexity and cost. The International segment experienced a lower gross profit rate in Q2 FY26 at 21.8% versus 23.9% the prior year, which was explicitly attributed to lower product margin rates and unfavorable supply chain costs. The focus on omnichannel, including online revenue representing 31.8% of domestic revenue in Q2 FY26, necessitates ongoing investment in efficient logistics networks.

Capital expenditures of approximately $700 million for FY26 (stores, technology)

Best Buy Co., Inc. plans its capital spending to support both its physical footprint and digital evolution. For fiscal year 2026, the company expects capital expenditures to be approximately $700 million. This spending covers store optimization, including a planned reduction of approximately 5 to 10 Domestic segment stores, and necessary technology upgrades.

Technology investments in AI and digital capabilities

Technology investment is a specific driver of current SG&A increases. In Q2 FY26, Adjusted SG&A expenses increased partly due to technology investments. These investments are focused on leveraging AI to improve search and personalization across digital platforms and optimizing store operations. The company is also focused on architectural consolidation, having previously needed 93 different software applications to run its contact centers, with AI being incorporated into a unified approach to enhance agent support and customer service.

The key cost drivers include:

• Product acquisition costs, sensitive to margin mix.
• Labor and operational overhead captured in SG&A.
• Logistics expenses tied to omnichannel execution.
• Planned capital outlay of around $700 million for FY26.
• Strategic spending on AI and digital platform enhancements.

Best Buy Co., Inc. (BBY) - Canvas Business Model: Revenue Streams

You're looking at how Best Buy Co., Inc. actually brings in the money, which is key to understanding its valuation, especially with the new focus on services and digital platforms. The revenue streams are a mix of the traditional and the emerging, and the numbers show where the bulk of the cash is still coming from.

The foundation remains the Sales of consumer electronics, appliances, and home office products. For the fiscal year 2025, the total enterprise revenue clocked in at $41.53 B, a slight dip from the prior year. The product mix is heavily weighted toward computing and mobile, but appliances and core electronics still move significant volume.

Here's a look at the FY2025 revenue breakdown by segment, showing the scale of the core business:

Segment	FY2025 Revenue (Approximate)	Percentage of Total Revenue
Computing And Mobile Phones	$18.68 B	44.98%
Consumer Electronics	$12.07 B	29.05%
Appliances	$4.91 B	11.82%
Entertainment	$2.91 B	7.00%
Services	$2.63 B	6.34%
Other Segment	$333.00 M	0.80%

The company is actively pushing Service revenue from Geek Squad and installation fees, which is a higher-margin area. In fiscal year 2025, Services revenue reached $2.63 B, up 3.99% from the $2.53 B generated in the prior year. This growth in services helped offset some product margin rate pressure in the same period.

Next up is the recurring revenue from customer loyalty, specifically Subscription fees from My Best Buy paid memberships. The program is structured with tiers, and management is counting on a large base of loyal customers. The total membership base is reported to include nearly 8 million members across the paid tiers, which drive engagement and provide predictable income.

The paid tiers include:

• My Best Buy Plus: priced at $49.99 per year.
• My Best Buy Total: priced at $179.99 per year.

The most interesting shift is the focus on Revenue from new streams: Best Buy Ads and Marketplace commissions. Management views these as intertwined and key to expanding incremental profit streams, especially as the U.S. third-party online marketplace scales up. In the Canadian operations, for example, one in four items shipped comes from a third-party seller, showing the potential path for the U.S. launch. While specific dollar amounts for the new U.S. Ads and Marketplace revenue aren't fully broken out yet, the Q3 FY26 results showed the Marketplace is already providing opportunities for Best Buy Ads through new advertisers.

Looking ahead, the company's official outlook reflects confidence in these combined streams stabilizing the top line. The Total Enterprise Revenue guidance for FY26 is $41.65 billion to $41.95 billion. That compares to the $41.1 billion to $41.9 billion range given previously, showing an upward revision based on strong Q3 performance.