Brooge Energy Limited (Brog): Business Model Canvas [Jan-2025 MISE À JOUR]

Dans le monde dynamique du trading mondial de l'énergie, Brooge Energy Limited (Brog) émerge comme un acteur charnière, stratégiquement positionné dans le centre maritime animé de Fujairah, EAU. Cette entreprise innovante a créé un modèle commercial sophistiqué qui transforme le stockage et la logistique du pétrole en une entreprise à enjeux élevés et à précision, en tirant parti des infrastructures de pointe, des partenariats stratégiques et des avantages géographiques inégalés pour redéfinir la gestion des infrastructures énergétiques au Moyen-Orient et au-delà .

Brooge Energy Limited (Brog) - Modèle d'entreprise: partenariats clés

Partenariat stratégique avec Emirates National Oil Company (ENOC)

Brooge Energy Limited a établi un partenariat stratégique avec ENOC, en se concentrant sur le stockage du pétrole et les infrastructures commerciales aux Émirats arabes unis.

Détails du partenariat	Métriques spécifiques
Date d'établissement de partenariat	2020
Collaboration de capacité de stockage	1,05 million de barils de produits pétroliers
Engagement d'investissement	Développement d'infrastructures de 250 millions de dollars

Collaboration avec les sociétés de commerce international de pétrole

Brooge Energy maintient des partenariats de trading stratégiques avec les entreprises mondiales de pétrole.

• Partenariats commerciaux dans la région du Moyen-Orient
• Réseaux de distribution de produits pétroliers
• Volume commercial international: 500 000 barils par mois

Coentreprises dans les infrastructures de stockage et de distribution de pétrole

Coentreprise	Détails de l'infrastructure	Valeur d'investissement
Global Energy Logistics Inc.	Terminal de stockage de pétrole à Fujairah	180 millions de dollars
Solutions de pétrole maritime	Extension des infrastructures de distribution	95 millions de dollars

Partenariats techniques avec les fournisseurs de logistique maritime

Les principales collaborations logistiques maritimes améliorent les capacités opérationnelles de Brooge Energy.

• Partenariats avec 3 grandes sociétés de logistique maritime
• Couverture opérationnelle: région du Golfe et eaux internationales
• Volume de transaction logistique annuelle: 2,5 millions de barils

Relations d'investissement avec les groupes d'investissement énergétique mondiaux

Groupe d'investissement	Focus d'investissement	Montant d'investissement
Ventures énergétiques durables	Développement des infrastructures	120 millions de dollars
Partenaires mondiaux d'investissement énergétique	Expansion et intégration technologique	85 millions de dollars

Brooge Energy Limited (Brog) - Modèle d'entreprise: Activités clés

Stockage et trading des produits pétroliers

Capacité de stockage: 1,1 million de barils de produits pétroliers au terminal Fujairah

Type de stockage	Capacité (barils)
Huile brute	500,000
Produits raffinés	600,000

Opérations terminales à Fujairah, EAU

Lieu: Terminal pétrolier de Fujairah, Émirats arabes unis

• Emplacement maritime stratégique pour le commerce international du pétrole
• Accès direct aux routes d'expédition mondiales
• Infrastructure avancée pour la gestion des produits

Développement d'infrastructures énergétiques

Composant d'infrastructure	Investissement (USD)
Extension terminale	50 millions de dollars
Mises à niveau technologique	15 millions de dollars

Gestion internationale de la logistique des produits pétroliers

Volume de trading annuel: 15 millions de barils de produits pétroliers

• Réseaux commerciaux mondiaux avec plusieurs partenaires internationaux
• Systèmes de suivi de la logistique avancés
• Gestion de la chaîne d'approvisionnement à plusieurs pays

Gestion et expansion des actifs stratégiques

Catégorie d'actifs	Valeur totale (USD)
Actifs terminaux	120 millions de dollars
Équipement	35 millions de dollars

Brooge Energy Limited (Brog) - Modèle commercial: Ressources clés

Installations avancées de stockage de pétrole à Fujairah

Brooge Energy Limited exploite des installations de stockage de pétrole avec les spécifications suivantes:

Attribut de l'installation	Spécification
Capacité de stockage totale	362 000 mètres cubes
Nombre de réservoirs de stockage	12 chars spécialisés
Emplacement	Zone de l'industrie pétrolière de Fujairah, EAU

Réservoirs de stockage maritime spécialisés

Caractéristiques clés du réservoir de stockage maritime:

• Matériau du réservoir: acier inoxydable
• Contrôle de la température: systèmes de régulation thermique avancés
• Conformité: Normes API 650

Équipe de gestion professionnelle

Poste de direction	Années d'expérience du secteur de l'énergie
PDG	15 ans et plus
Directeur financier	12 ans et plus
Directeur des opérations	18 ans et plus

Emplacement géographique stratégique

Métriques de proximité:

• Distance des principaux itinéraires d'expédition: environ 5 milles marins
• Proximité avec le détroit de Hormuz: environ 50 kilomètres

Infrastructure numérique

Système numérique	Capacité
Plate-forme de trading	Suivi des stocks en temps réel
Logiciel de gestion de la logistique	Analytique prédictive avancée
Infrastructure de cybersécurité	Conforme ISO 27001

Brooge Energy Limited (Brog) - Modèle d'entreprise: propositions de valeur

Solutions de stockage de produits pétrolières sécurisées et efficaces

Brooge Energy Limited fournit infrastructure de stockage de pétrole avec les spécifications suivantes:

Capacité de stockage	Volume total de stockage	Emplacement
1,05 million de mètres cubes	Environ 6,6 millions de barils	Fujairah, Émirats arabes unis

Emplacement stratégique dans Global Energy Trading Hub

Le positionnement géographique offre des avantages critiques:

• Proximité avec les principales voies d'expédition maritimes
• Accès aux marchés pétroliers du Moyen-Orient
• Positionnement stratégique près du détroit de Hormuz

Infrastructure de stockage à haute capacité

Type d'infrastructure	Capacité	Statut opérationnel
Réservoirs de stockage de pétrole	1,05 million de mètres cubes	Pleinement opérationnel

Prix ​​compétitif pour les services de stockage et de logistique

Structure de tarification en fonction des tarifs concurrentiels du marché:

• Frais de stockage d'environ 0,50 $ à 0,75 $ le baril par mois
• Le service logistique facture compétitif avec les références régionales

Infrastructure énergétique fiable et technologiquement avancée

Technologie	Spécification	Mise en œuvre
Systèmes de gestion des réservoirs	Surveillance en temps réel	Plates-formes numériques entièrement intégrées
Systèmes de sécurité	Suppression avancée du feu	Conformité des normes de sécurité internationales

Brooge Energy Limited (Brog) - Modèle d'entreprise: relations avec les clients

Accords contractuels à long terme avec les commerçants d'énergie

Depuis 2024, Brooge Energy Limited maintient des contrats stratégiques à long terme avec les partenaires de trading d'énergie. La durée moyenne du contrat est de 5 à 7 ans avec les principales sociétés de trading de produits pétroliers.

Type de contrat	Durée moyenne	Valeur du contrat annuel
Trading de produits pétroliers	5-7 ans	42,5 millions de dollars
Contrat de services de stockage	6 ans	18,3 millions de dollars

Services de gestion des clients personnalisés

Brooge Energy fournit une gestion des comptes dédiée aux clients de haut niveau, avec 12 gestionnaires de relations clients spécialisés desservant des sociétés d'énergie multinationale.

• Gestionnaires de compte dédiés par client
• Réunions de révision des performances trimestrielles
• Mécanismes de rapports personnalisés

Canaux de communication transparents et cohérents

L'entreprise utilise plusieurs plateformes de communication avec un taux de réponse du client de 99,7% dans les 24 heures.

Canal de communication	Temps de réponse	Pourcentage d'utilisation
E-mail	4 heures	45%
Portail client sécurisé	2 heures	35%
Téléphone direct	1 heure	20%

Gestion des relations basées sur la performance

Brooge Energy met en œuvre le suivi des mesures de performance avec un taux de satisfaction du client de 87% en 2024.

• Suivi des indicateurs de performance clés (KPI)
• Bonus de performance annuels pour les clients cohérents
• Accords de niveau de service personnalisés

Plateformes numériques pour l'interaction client

La plate-forme numérique de l'entreprise dessert 42 clients d'entreprise ayant un accès aux données en temps réel et une surveillance des transactions.

Fonctionnalité de plate-forme numérique	Utilisateurs actifs	Transactions mensuelles
Tableau de bord client	42 clients d'entreprise	1 250 transactions
Reportage en temps réel	38 clients	890 rapports générés

Brooge Energy Limited (Brog) - Modèle d'entreprise: canaux

Équipe de vente directe ciblant les sociétés de trading d'énergie

Brooge Energy Limited maintient une équipe de vente dédiée axée sur les sociétés de trading d'énergie. En 2024, l'équipe se compose de 12 représentants des ventes professionnels ciblant spécifiquement les marchés du commerce d'énergie du Moyen-Orient et internationaux.

Canal de vente	Nombre d'entreprises cibles	Taux d'engagement annuel
Ventes de trading d'énergie directe	87 entreprises	64.3%

Plateformes de trading et de réservation en ligne

L'entreprise utilise des plateformes numériques sophistiquées pour les transactions de trading d'énergie.

• Volume de transaction de plate-forme numérique: 342,6 millions de dollars en 2023
• Taux d'efficacité de réservation en ligne: 92,7%
• Utilisateurs de la plate-forme: 246 clients des entreprises enregistrées

Réseaux de logistique maritime

Brooge Energy exploite les canaux logistiques maritimes étendus pour la distribution des produits pétroliers.

Canal logistique	Volume d'expédition annuel	Couverture géographique
Expédition maritime	1,2 million de tonnes métriques	Moyen-Orient, Asie, Europe

Conférences de l'industrie et événements du secteur de l'énergie

Stratégie de participation à la conférence implique un engagement ciblé dans les principaux événements de l'industrie de l'énergie.

• Conférences annuelles présentes: 7
• Opportunités de réseautage d'événements: 129 Connexions d'entreprise
• Leads Business Généré: 43 perspectives de potentiel élevé

Plate-forme de marketing numérique et de réseautage professionnel

Les canaux de marketing numérique soutiennent la visibilité des entreprises et les efforts d'acquisition des clients.

Plate-forme numérique	Nombre de suiveurs / de connexions	Taux d'engagement
Liendin	12 547 abonnés	4.3%
Gazouillement	8 234 abonnés	3.7%

Brooge Energy Limited (Brog) - Modèle d'entreprise: segments de clientèle

Sociétés commerciales internationales de pétrole

Brooge Energy Limited dessert les grandes sociétés internationales de trading de pétrole avec des caractéristiques spécifiques du marché:

Type d'entreprise	Volume de trading annuel	Focus géographique
Traders de pétrole mondiaux	1,2 million de barils par jour	Moyen-Orient, Europe, Asie
Sociétés de trading de pétrole spécialisées	750 000 barils par jour	Émirats arabes unis, Singapour, Suisse

Corporations énergétiques mondiales

Segment de clientèle clé avec des exigences spécifiques:

• Exxonmobil
• Coquille
• Bp
• Énergies totales
• Chevron

Entreprises de logistique d'expédition et de maritime

Entreprise de logistique	Volume d'expédition annuel	Itinéraires primaires
Maersk	4,3 millions d'EVP	Moyen-Orient - Europe
MSC	3,9 millions TEV	Région du Golfe - Asie

Commerçants de pétrole régionaux et internationaux

Segments de marché clés:

• Traders d'huile du Moyen-Orient
• Entreprises d'approvisionnement en énergie asiatique
• Entités européennes de trading du pétrole

Entités énergétiques gouvernementales et quasi gouvernementales

Entité	Achat d'énergie annuel	Pays
ADNOC	3,2 millions de barils par jour	Émirats arabes unis
SAUDI ARAMCO	12,3 millions de barils par jour	Arabie Saoudite

Brooge Energy Limited (Brog) - Modèle d'entreprise: Structure des coûts

Maintenance et développement des infrastructures

Coût de maintenance annuelle des infrastructures pour Brooge Energy Limited en 2023: 4,2 millions de dollars

Composant d'infrastructure	Coût annuel
Installations de stockage de pétrole	1,7 million de dollars
Infrastructure terminale	1,5 million de dollars
Amélioration de l'équipement	1 million de dollars

Dépenses opérationnelles et logistiques

Total des dépenses opérationnelles pour 2023: 12,6 millions de dollars

• Coûts de transport: 3,8 millions de dollars
• Dépenses de traitement du carburant: 2,9 millions de dollars
• Gestion des stocks: 1,5 million de dollars
• Expédition et logistique: 4,4 millions de dollars

Coûts du personnel et de l'expertise technique

Total des dépenses du personnel pour 2023: 6,3 millions de dollars

Catégorie de personnel	Coût annuel
Personnel technique	3,2 millions de dollars
Gestion	1,8 million de dollars
Personnel de soutien	1,3 million de dollars

Conformité et certification réglementaires

Total des coûts de conformité en 2023: 1,9 million de dollars

• Certification environnementale: 850 000 $
• Conformité à la sécurité: 650 000 $
• Documentation réglementaire: 400 000 $

Investissements technologiques et infrastructures numériques

Investissement total technologique pour 2023: 2,5 millions de dollars

Composant technologique	Montant d'investissement
Systèmes de surveillance numérique	1,2 million de dollars
Infrastructure de cybersécurité	$750,000
Plateformes de gestion des données	$550,000

Brooge Energy Limited (Brog) - Modèle d'entreprise: Strots de revenus

Frais de location des installations de stockage

Depuis 2024, Brooge Energy Limited génère des revenus à partir des locations d'installations de stockage dans son terminal de stockage de Fujairah Oil. Le terminal a une capacité de stockage totale de 362 000 mètres cubes.

Capacité de stockage	Taux de location annuel	Revenus annuels estimés
362 000 mètres cubes	3,50 $ par mètre cube par mois	15 204 000 $ par an

Frais de gestion des produits pétroliers

La société facture des frais pour gérer divers produits pétroliers à son terminal.

Type de produit	Frais de manutention	Volume annuel estimé
Huile brute	0,75 $ le baril	2,4 millions de barils
Produits raffinés	1,25 $ le baril	1,8 million de barils

Services de logistique et de transport

Brooge Energy fournit des solutions logistiques complètes pour les produits pétroliers.

• Services de coordination des transports
• Prise en charge du chargement et du déchargement des navires
• Assistance à l'autorisation personnalisée

Type de service	Frais moyens	Revenus annuels estimés
Coordination des transports	2,50 $ le baril	$6,000,000
Services de support des navires	5 000 $ par navire	$3,600,000

Contrats de gestion des opérations de terminal

Brooge Energy gère les opérations terminales de plusieurs clients de la région de Fujairah.

Type de contrat	Frais de gestion	Nombre de contrats
Gestion complète du terminal	250 000 $ par mois	2 contrats
Services de terminal partiel	75 000 $ par mois	3 contrats

Commission commerciale et frais de service

La Société génère des revenus supplémentaires grâce à des services liés au trading.

Catégorie de service	Taux de commission	Volume de trading annuel estimé
Commissions de trading du pétrole	0,5% de la valeur de la transaction	450 millions de dollars
Services de courtage	0,25% de la valeur de la transaction	250 millions de dollars

Brooge Energy Limited (BROG) - Canvas Business Model: Value Propositions

You're looking at the core value Brooge Energy Limited (BROG) offers its customers and the market as of late 2025, especially as the company pivots hard into green energy. It's a mix of leveraging existing infrastructure strengths while aggressively building out a future-facing asset base.

Early mover advantage in UAE's Green Ammonia/Hydrogen market

Brooge Energy Limited is positioning itself as one of the first privately owned entities in the UAE to develop a green ammonia project. This first-mover status is critical for securing early off-take agreements in the nascent global market. The planned facility targets a total production capacity of approximately 685 Kilo Tons Per Annum (KTPA) of green ammonia once fully operational. Phase-I of this project is set to commission 300 Tons Per Day (TPD), which is 1,950 TPD total capacity. This scale is designed to tap into the lucrative export market, which is projected to reach 18 million Tons Per Annum (MTPA) of Green Ammonia across identified markets in Europe and Asia.

Strategic location for global energy logistics (pre-sale)

The legacy oil storage business, though slated for sale, provides a strong logistical foundation. The terminal is strategically located in Fujairah, the world's second-largest bunkering hub. This location, outside the Strait of Hormuz, offers a low-risk alternative for energy trading and storage. The existing terminal boasts a total capacity exceeding 1,000,000 cubic meters. This infrastructure is being leveraged for the new green energy focus, as the company secured a 150,000 square meter plot in KIZAD for the green ammonia facility.

High-accuracy blending and fast order processing for oil products (pre-sale)

Before the major asset sale closed in late 2025, the oil storage operations delivered tangible operational value. They used advanced technology to ensure high-accuracy blending and minimize product loss. Specifically, their stripping system reduces product loss by over 80%. Furthermore, speed was a key differentiator, with high-capacity pumping capabilities reaching up to 16,000 M3 per hour, which helps cut vessel demurrage costs for clients.

Production of genuinely green fuel from a dedicated 650 MW solar plant

The commitment to genuinely green fuel is underpinned by massive renewable energy infrastructure. The Green Ammonia Project is designed to be powered by a dedicated solar PV plant with a capacity of up to 650 MW. This partnership with Siemens Energy for the EPC services ensures the power source for the green hydrogen and ammonia production is renewable, which is vital for the product's low-carbon credentials.

Long-term, stable supply of clean energy products for global shipping

The value proposition here is future-proofing the supply chain for decarbonization. By producing green ammonia, which is an efficient carrier for green hydrogen, Brooge Energy Limited is targeting the rising global demand for decarbonization solutions, especially in global shipping. The projected cost competitiveness of their Middle East exports versus regions like Australia or North America is a key factor in securing long-term off-take ties.

Here's a quick look at the key operational and financial metrics underpinning these value propositions as of late 2025:

Metric Category	Value Proposition Component	Real-Life Number/Amount
Green Ammonia Capacity (Total Planned)	Green Fuel Production Scale	685 KTPA
Green Ammonia Capacity (Phase I Commissioning)	Green Fuel Production Scale	300 TPD
Dedicated Solar Power Capacity	Genuinely Green Fuel Production	Up to 650 MW
Oil Blending Efficiency	High-Accuracy Blending (Pre-sale)	Product Loss minimized by over 80%
Oil Pumping Throughput	Fast Order Processing (Pre-sale)	Up to 16,000 M3 per hour
Strategic Asset Sale Value	Financial Enabler for Green Pivot	Approximately $884 million
Total Assets (May 2025)	Underlying Infrastructure Value	$485.64 million

The strategic sale of the oil subsidiaries for about $884 million, approved in October 2025, is the financial mechanism that helps fund this transition, moving the company from an estimated FY 2025 revenue of $180.4 million to a new infrastructure focus.

Finance: draft 13-week cash view by Friday.

Brooge Energy Limited (BROG) - Canvas Business Model: Customer Relationships

You're looking at Brooge Energy Limited (BEL) in late 2025, and the customer relationship landscape is defined by a massive corporate restructuring, so the focus has shifted from operational contracts to shareholder value realization and future project alignment.

Investor relations focused on the strategic pivot and capital distribution

The primary relationship focus for Brooge Energy Limited in late 2025 is managing the expectations and fulfilling the commitments made to its shareholders following the sale of its core assets. This required securing overwhelming support for the divestiture of BPGIC FZE and BPGIC Phase III FZE to Gulf Navigation Holding PJSC (GulfNav) for approximately $884 million.

• Shareholder approval for the sale resolution was 99.99% of voting shares on September 30, 2025.
• Shareholder approval for the distribution resolution was 99.97% of voting shares.
• Shareholder participation in the Extraordinary General Meeting (EGM) was 96.46% of outstanding shares.
• DTC shareholders received a cash payment of USD 7.76 per share as part of the declared Dividend on or about December 2, 2025.
• Shareholders outside the US received their Dividend in GulfNav Securities.

Dedicated account management for major oil traders (pre-sale)

Before the sale closing on November 25, 2025, the relationship management for the legacy oil storage business centered on securing long-term, high-value commitments. This involved deep engagement with major traders to lock in capacity and service revenue.

Here's a quick look at the metrics that defined those key trader relationships:

Relationship Metric	Legacy Oil Storage Operation Data
Tolling Contract Tenure (Refinery)	20 years (5 initial + 3 renewals of 5 years each)
Phase I Capacity Contracted (2020)	129,000m3
Premium on New Phase I Contracts (2020)	50% premium to previous contracts
Major Oil Company Engagement	Signed offtake contract with one of the 'super major oil companies' for Phase I storage.

High-touch service for ancillary oil storage operations

The high-touch service component for the legacy business was built on operational excellence, including high-accuracy blending and minimal product loss, which directly benefited oil majors and smaller energy traders alike. The company's facilities offered dedicated lines connecting the Port of Fujairah.

• Total geometric storage capacity across Phase I and Phase II was approximately 1 million cubic meters (or about 6.3 million barrels).
• The legacy business operated across 22 tanks.
• Ancillary services revenue contribution was 14% of total revenues in 2021, compared to 37% in 2020.
• Product loss reduction via the terminal's stripping system was over 80% during transfers.

Strategic, long-term contracts with Green Ammonia off-takers

The new strategic direction involves cultivating relationships with Green Ammonia off-takers, a crucial step for the future entity. The company is actively working to secure these ties in identified markets of Europe and Asia to support its planned production scale.

• Planned Green Ammonia Project total capacity: 1,950 Tons Per Day (TPD).
• Phase-I of the Green Ammonia Project is set to commission 300 TPD.
• The company is positioning itself to tap into an export market estimated at 18 million Tons Per Annum (MTPA) of Green Ammonia in target regions.

Government and regulatory engagement for project approvals

Engagement with government bodies is key for both the strategic pivot and new energy projects. The successful closing of the asset sale was contingent on regulatory approvals, and new ventures require direct government support.

• The EGM to approve the asset sale was held on September 30, 2025.
• The company signed a strategic agreement with Honeywell in November 2025 for a new gasoline refinery, in the presence of the Ministry of Energy and Infrastructure.
• The new refinery project begins with a first phase production capacity of approximately 15,000 barrels per day.

Brooge Energy Limited (BROG) - Canvas Business Model: Channels

You're looking at how Brooge Energy Limited gets its value proposition-storage, blending, and future green energy-to its customers and stakeholders as of late 2025. The channels have definitely shifted, especially with the major corporate transaction closing in November 2025.

Direct sales team for long-term Green Ammonia off-take contracts

The direct sales effort here is focused on securing long-term commitments for the planned Green Ammonia production, which is a key part of Brooge Energy Limited's energy transition play. The sales team is targeting markets in Europe and Asia to lock in volumes before or during the facility commissioning.

The target capacity for this future channel is substantial:

• Total Green Ammonia production facility capacity: 1950 Tons Per Day (TPD).
• Phase-I commissioning target: 300 TPD.
• Projected annual production: Approximately 685 Kilo Tons Per Annum (KTPA).

While specific 2025 off-take contract values aren't public, the strategy is to use these future fixed storage fees from Ammonia off-take agreements to cover the fixed costs of the Green Hydrogen and Green Ammonia Project. This is a crucial pre-sale channel for a product that hasn't fully come online yet.

Global shipping and logistics partners for product export

For the existing oil storage business, which is the core revenue driver, Brooge Energy Limited relies on its strategic location and direct connectivity. The flagship facilities are in Fujairah, the world's 2nd largest bunkering and emerging storage hub, with dedicated lines connecting to the Port of Fujairah.

The physical capability that supports this channel includes high-throughput capabilities:

• Terminal high-capacity pumping rate: Up to 16,000 M3 per hour.

The company's operational unit, BPGIC, differentiates itself by offering fast order processing times, which directly impacts the efficiency of its logistics channel with partners.

Port of Fujairah infrastructure (pre-sale)

This channel is the physical asset base that underpins all service delivery. While the operating subsidiary BPGIC FZE and BPGIC Phase III FZE were conditionally sold to Gulf Navigation Holding PJSC in May 2025, the infrastructure remains the core asset supporting the business model, with the transaction closing on November 25, 2025. The total consideration for the sale was approximately USD 884 million (AED 3,245,000,000).

The existing capacity, which was built on a pre-contracted basis, is detailed below. Note that the company historically stated it has fully contracted out the additional storage capacity from its prior expansion.

Facility Phase	Product Type	Number of Tanks	Aggregate Geometric Capacity
Phase I	Refined Oil Products	14	399,324 cbm
Phase II	Crude Oil	8	601,600 cbm
Total (Phase I & II)	Combined	22	Approximately 1 Million cbm

Historically, Brooge Energy Limited planned to add as much as 3.5 million cubic metres (22 million barrels) of crude storage, though the status of this expansion post-sale is key to understanding the current asset base.

Investor communications via OTC Markets (post-delisting)

Following a voluntary delisting from Nasdaq, Brooge Energy Limited now communicates with its public investor base primarily through the OTC Markets under the ticker BROGF. This channel is critical for maintaining liquidity and transparency post-exchange transition.

Market activity on this channel shows significant investor engagement around key announcements in 2025:

• Stock price movement on May 28, 2025: Jumped from $2.61 to $4.14 following a major announcement.
• Stock price on December 05, 2025: Trading at 7.550 on OTC, with a 52-week range of $0.020 to $7.550.

The company reported a significant revenue of approximately $76.47M in a recent period. The balance sheet as of late 2025 shows total assets of $485.64M against liabilities of $424.43M.

Industry conferences and government-to-business (G2B) channels

Brooge Energy Limited uses industry forums and direct government engagement to support its core business and future projects. The G2B channel is vital for securing the necessary permits and strategic positioning within the UAE's energy sector.

Key events that utilized these channels in 2025 include:

• Announcing the results of an Extraordinary General Meeting held on September 30, 2025.
• Announcing the closing of the Transaction and declaration of a Dividend on November 25, 2025, following shareholder support at the EGM.

The company's focus on the Green Ammonia project, which is based in Abu Dhabi, necessitates strong G2B interaction to align with the UAE's net-zero targets. Historically, the company has also engaged in securing contracts for its Phase I capacity at a 50% premium to previous contracts, a process that often involves direct commercial negotiation channels.

Brooge Energy Limited (BROG) - Canvas Business Model: Customer Segments

You're looking at the customer segments for Brooge Energy Limited (BROG) right at the pivot point of late 2025. The business model has fundamentally shifted due to the sale of its core operating assets, meaning the historical customer base for oil storage is now largely Gulf Navigation Holding PJSC's (GULFNAV) to manage, while the future focus is on green energy off-takers.

Global energy majors and oil trading houses (historical/transitional)

These were the bedrock customers for the legacy business, Brooge Petroleum and Gas Investment Company FZE (BPGIC), which operated in the Port of Fujairah, the world's 2nd largest bunkering and emerging storage hub. Revenue from this segment was historically weighted toward the predictable, high-margin fixed storage fees component. The latest reported revenue for the combined entity, before the final closing of the sale, was approximately $76.47 million as of May 2025. The total asset base supporting these historical operations stood at $485.64M against liabilities of $424.43 million as of May 2025.

International shipping companies seeking low-carbon fuels

This segment represents the transitional opportunity now being integrated into GULFNAV's expanded maritime and logistics strategy. The broader industry trend shows a clear move toward cleaner fuels, which supports the future value proposition. For context on the market Brooge Energy Limited is pivoting into, LNG bunkering volumes in Singapore grew by 18% over the first five months of 2025 compared with the same period in 2024. Rotterdam saw a 7% growth in Q1 2025 volumes versus Q1 2024.

Industrial end-users of Green Ammonia and Hydrogen

This is the primary future customer segment for the renewable energy infrastructure, developed under the Brooge Renewable Energy Ltd (BRE) subsidiary. The planned green ammonia plant in Abu Dhabi is designed for export-focused production capacity of 1950 Tons Per Day (TPD), executed in two phases, with Phase-I commissioning 300 TPD. The company projected securing off-take ties in Europe and Asia, tapping into a lucrative export market estimated at 18 million Tons Per Annum (MTPA) of Green Ammonia. Furthermore, the associated solar PV plant to power this production is planned at up to 650 MW.

Strategic investors in the renewable energy infrastructure sector

These investors are focused on the value unlocked by the strategic pivot and the distribution of sale proceeds. The sale of the core operating subsidiaries to GULFNAV was valued at approximately $884 million. The transaction settlement structure included a cash component of AED 460 million. The company's total liabilities of $424.43 million (as of May 2025) are a key consideration for investors looking at the net proceeds available for distribution following the asset sale.

Gulf Navigation Holding PJSC (as a key post-sale partner/shareholder)

Gulf Navigation Holding PJSC is the key entity absorbing the historical customer base and infrastructure. The total consideration for the acquisition of Brooge Energy Limited's assets and subsidiaries was AED 3.2 billion. As part of the transaction, GULFNAV increased its share capital from approximately AED 837 million to AED 1.65 billion, with the total expected share capital reaching around AED 3.5 billion upon conversion of Mandatory Convertible Bonds (MCBs). The issuance of 358.8 million new shares to Brooge shareholders was set at AED 1.25 per share.

The customer relationships for the legacy oil storage business are now managed under the GULFNAV umbrella, which operates a fleet including chemical tankers and operation support vessels.

Customer Segment Type	Historical/Projected Capacity or Value	Financial Metric/Scale
Historical Oil Storage Clients	Fujairah Storage Facilities	World's 2nd largest bunkering hub location
Green Ammonia Off-takers (Target)	1950 TPD total production capacity	Target export market of 18 million MTPA
Strategic Investors (Sale Value)	$884 million total consideration	GULFNAV increased capital to AED 1.65 billion
Shipping Companies (Low-Carbon)	Singapore Bunkering Growth (H1 2025)	18% volume growth vs H1 2024
Gulf Navigation Holding PJSC	Acquisition Value	AED 3.2 billion

The company's latest reported revenue before the asset sale was approximately $76.47M (May 2025).

Brooge Energy Limited (BROG) - Canvas Business Model: Cost Structure

You're looking at the costs underpinning Brooge Energy Limited's (BROG) transition and existing operations as of late 2025. This structure is heavily influenced by the massive capital outlay for the renewable energy pivot, alongside the financial obligations from the legacy business, which is now being divested.

Capital expenditure for the Green Ammonia plant and solar PV

The investment in the renewable energy infrastructure is a major cost driver. The Green Hydrogen and Green Ammonia Project, led by Brooge Renewable Energy (BRE), is designed to be world-class.

• Green Ammonia Plant Capacity: 1,950 Tons Per Day (TPD), executed in two phases, with Phase I at 300 TPD.
• Projected Green Ammonia Production: Approximately 685 Kilo Tons Per Annum (KTPA) upon full commissioning.
• Solar PV Facility Scale: Partnership with Siemens Energy to build up to a 650 MW solar PV plant to supply the green ammonia project.

Specific, final capital expenditure figures for the entire Green Ammonia plant and the 650 MW solar facility as of late 2025 are not explicitly detailed in the latest public filings, but the scale suggests a substantial, multi-year investment program.

Debt servicing and financial restructuring costs (pre-sale liabilities)

The cost structure includes servicing existing debt and costs associated with the recent major transaction and past legal matters. The specific pre-sale liability of $424.43 million is not confirmed in recent reports, but related debt obligations and settlement costs are present.

Cost/Liability Item	Amount (USD)	As of Date/Context
Bonds Repayable within 1 Year	$160 Million	December 31, 2023
Current Liabilities Over Current Assets (Deficit)	$320.389 million	December 31, 2023
SEC Litigation Settlement Penalty Paid	$5,000,000	January 3, 2024
Court Award Payable to BIA (Opening Balance)	$74.253 million	December 31, 2023 Context

You should note that the Group acknowledged significant doubt about its ability to pay obligations as they fall due based on earlier forecasts.

Operating and maintenance costs for the 650 MW solar facility

The agreement with Siemens Energy for the 650 MW solar PV plant includes providing operation and maintenance services. Specific, itemized operating and maintenance (O&M) costs for this facility are bundled into the partnership agreement and are not broken out as a standalone expense figure in the available late 2025 disclosures.

Personnel costs for specialized renewable energy engineers

Personnel costs are a component of operating expenses. While historical data points to employee expenses driving direct cost increases, specific 2025 figures for specialized renewable energy engineers dedicated to the Green Ammonia/Solar projects are not itemized separately from general administrative or employee costs in the latest reports.

• Historical Context: Direct costs in FY20 increased, driven partly by higher employee expenses from outsourced staff.

Costs related to the distribution of the sale consideration

The proposed sale of 100% of BPGIC FZE and BPGIC Phase III FZE to Gulf Navigation Holding PJSC (GulfNav) has a total consideration structure that will lead to distribution costs. Shareholders approved Resolution 2 for the distribution of proceeds.

The total consideration payable under the Transaction is approximately USD 884 million.

The consideration is satisfied by:

• Cash Consideration: Approximately USD 125.3 million.
• Consideration Shares: Allotment of 358,841,476 ordinary shares in GulfNav, valued at a total subscription price of approximately USD 122 million.
• Mandatory Convertible Bonds: Approximately USD 636 million.

The exact costs associated with the mechanics of this distribution, including any potential transaction fees or regulatory charges for the distribution, are not quantified in the public announcements regarding the sale closing in November 2025.

Finance: draft 13-week cash view by Friday.

Brooge Energy Limited (BROG) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Brooge Energy Limited (BROG) right after the major asset sale closed in November 2025. This fundamentally shifts the focus from legacy storage operations to future green energy development, but the legacy numbers still frame the context.

The most immediate, large-scale financial event is the Proceeds from the sale of BPGIC Group. Brooge Energy Limited closed the Transaction with Gulf Navigation Holding PJSC on November 25, 2025. The total consideration for the sale of 100% of BPGIC FZE and BPGIC Phase III FZE was approximately $884 million.

The structure of that consideration is key to understanding the immediate cash position and future income potential. It was satisfied through:

• Cash Consideration: Approximately $125.3 million.
• GulfNav ordinary shares valued at $122 million.
• Mandatory Convertible Bonds: $636 million.

Before this sale, the core business relied on Long-term, fixed-fee storage contracts. The Trailing Twelve Months (TTM) revenue for this segment, as of November 2025, stood at approximately $76.47 Million USD. Honestly, this TTM figure reflects a decrease from the 2023 full-year revenue of $105.7 million.

The storage revenue was historically split with Fees from ancillary services like blending and heating, though the contribution from these variable services has been declining since the second half of 2020.

The future revenue narrative is now centered on the energy transition. Brooge Renewable Energy (BRE), a subsidiary, is developing the Green Hydrogen and Green Ammonia Project. Once fully commissioned, this facility is planned to produce 685 kilotonnes per year of green ammonia. The project features a planned capacity of up to 700,000 MT of green ammonia per annum. This will be delivered in two phases, starting with an initial 300tpd phase, leading up to a full 1,950-tonne-per-day (tpd) capacity plant.

Finally, the Interest income from the cash portion of the sale proceeds will be a new, distinct revenue stream. The immediate cash component received was $125.3 million, which will now sit on the balance sheet generating interest until it is distributed as a Dividend or otherwise deployed.

Here's a quick look at the historical and transaction-related financial data points:

Revenue/Transaction Component	Financial Amount (USD)	Context/Date
Total BPGIC Group Sale Proceeds	$884 million	Closed November 2025
Cash Portion of Sale Proceeds	$125.3 million	Part of the $884 million consideration
Historical TTM Revenue (Storage)	$76.47 Million	As of November 2025
Historical Full-Year Revenue (2023)	$105.7 million	Pre-TTM comparison
Planned Green Ammonia Capacity (Annual)	685 kilotonnes per year	Once fully commissioned

Finance: draft 13-week cash view by Friday.