Brooge Energy Limited (BROG): Business Model Canvas

In der dynamischen Welt des globalen Energiehandels erweist sich Brooge Energy Limited (BROG) als zentraler Akteur, strategisch positioniert im geschäftigen maritimen Zentrum von Fujairah, Vereinigte Arabische Emirate. Dieses innovative Unternehmen hat ein ausgeklügeltes Geschäftsmodell entwickelt, das die Erdöllagerung und -logistik in ein anspruchsvolles, präzisionsorientiertes Unternehmen verwandelt und modernste Infrastruktur, strategische Partnerschaften und beispiellose geografische Vorteile nutzt, um das Energieinfrastrukturmanagement im Nahen Osten und darüber hinaus neu zu definieren.

Brooge Energy Limited (BROG) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaft mit der Emirates National Oil Company (ENOC)

Brooge Energy Limited hat eine strategische Partnerschaft mit ENOC geschlossen, die sich auf die Erdölspeicher- und Handelsinfrastruktur in den Vereinigten Arabischen Emiraten konzentriert.

Einzelheiten zur Partnerschaft	Spezifische Kennzahlen
Gründungsdatum der Partnerschaft	2020
Zusammenarbeit bei der Speicherkapazität	1,05 Millionen Barrel Erdölprodukte
Investitionsverpflichtung	Infrastrukturentwicklung im Wert von 250 Millionen US-Dollar

Zusammenarbeit mit internationalen Erdölhandelsunternehmen

Brooge Energy unterhält strategische Handelspartnerschaften mit globalen Erdölunternehmen.

• Handelspartnerschaften in der Region Naher Osten
• Vertriebsnetze für Erdölprodukte
• Internationales Handelsvolumen: 500.000 Barrel pro Monat

Joint Ventures in der Erdölspeicher- und -verteilungsinfrastruktur

Joint-Venture-Partner	Details zur Infrastruktur	Investitionswert
Global Energy Logistics Inc.	Erdöllagerterminal in Fujairah	180 Millionen Dollar
Maritime Erdöllösungen	Ausbau der Vertriebsinfrastruktur	95 Millionen Dollar

Technische Partnerschaften mit maritimen Logistikanbietern

Wichtige maritime Logistikkooperationen verbessern die betrieblichen Fähigkeiten von Brooge Energy.

• Partnerschaften mit 3 großen maritimen Logistikunternehmen
• Einsatzgebiet: Golfregion und internationale Gewässer
• Jährliches Logistiktransaktionsvolumen: 2,5 Millionen Barrel

Investitionsbeziehungen mit globalen Energieinvestitionsgruppen

Investmentgruppe	Investitionsfokus	Investitionsbetrag
Nachhaltige Energieunternehmen	Infrastrukturentwicklung	120 Millionen Dollar
Globale Energieinvestitionspartner	Erweiterung und Technologieintegration	85 Millionen Dollar

Brooge Energy Limited (BROG) – Geschäftsmodell: Hauptaktivitäten

Lagerung und Handel von Erdölprodukten

Lagerkapazität: 1,1 Millionen Barrel Erdölprodukte am Terminal Fujairah

Speichertyp	Kapazität (Fässer)
Rohöl	500,000
Raffinierte Produkte	600,000

Terminalbetrieb in Fujairah, Vereinigte Arabische Emirate

Standort: Ölterminal Fujairah, Vereinigte Arabische Emirate

• Strategischer maritimer Standort für den internationalen Erdölhandel
• Direkter Zugang zu globalen Versandrouten
• Fortschrittliche Infrastruktur für die Produkthandhabung

Entwicklung der Energieinfrastruktur

Infrastrukturkomponente	Investition (USD)
Terminalerweiterung	50 Millionen Dollar
Technologie-Upgrades	15 Millionen Dollar

Internationales Logistikmanagement für Erdölprodukte

Jährliches Handelsvolumen: 15 Millionen Barrel Erdölprodukte

• Globale Handelsnetzwerke mit mehreren internationalen Partnern
• Fortschrittliche Logistikverfolgungssysteme
• Mehrländer-Lieferkettenmanagement

Strategisches Asset Management und Expansion

Asset-Kategorie	Gesamtwert (USD)
Terminalvermögen	120 Millionen Dollar
Ausrüstung	35 Millionen Dollar

Brooge Energy Limited (BROG) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Erdöllageranlagen in Fujairah

Brooge Energy Limited betreibt Erdöllageranlagen mit den folgenden Spezifikationen:

Einrichtungsattribut	Spezifikation
Gesamtspeicherkapazität	362.000 Kubikmeter
Anzahl der Lagertanks	12 Spezialpanzer
Standort	Ölindustriezone Fujairah, Vereinigte Arabische Emirate

Spezialisierte maritime Lagertanks

Wichtige Merkmale von Lagertanks für den Seeverkehr:

• Tankmaterial: Edelstahl
• Temperaturkontrolle: Fortschrittliche Wärmeregulierungssysteme
• Konformität: API 650-Standards

Professionelles Managementteam

Führungsposition	Langjährige Erfahrung im Energiesektor
CEO	15+ Jahre
Finanzvorstand	12+ Jahre
Betriebsleiter	18+ Jahre

Strategische geografische Lage

Näherungsmetriken:

• Entfernung von wichtigen Schifffahrtsrouten: Ungefähr 5 Seemeilen
• Entfernung zur Straße von Hormus: Ungefähr 50 Kilometer

Digitale Infrastruktur

Digitales System	Fähigkeit
Handelsplattform	Bestandsverfolgung in Echtzeit
Logistikmanagement-Software	Erweiterte prädiktive Analysen
Cybersicherheitsinfrastruktur	ISO 27001-konform

Brooge Energy Limited (BROG) – Geschäftsmodell: Wertversprechen

Sichere und effiziente Lösungen zur Lagerung von Erdölprodukten

Brooge Energy Limited bietet Erdölspeicherinfrastruktur mit folgenden Spezifikationen:

Speicherkapazität	Gesamtspeichervolumen	Standort
1,05 Millionen Kubikmeter	Ungefähr 6,6 Millionen Barrel	Fujairah, Vereinigte Arabische Emirate

Strategische Lage im globalen Energiehandelszentrum

Die geografische Positionierung bietet entscheidende Vorteile:

• Nähe zu wichtigen Seeschifffahrtsrouten
• Zugang zu den Erdölmärkten im Nahen Osten
• Strategische Positionierung in der Nähe der Straße von Hormus

Speicherinfrastruktur mit hoher Kapazität

Infrastrukturtyp	Kapazität	Betriebsstatus
Erdöllagertanks	1,05 Millionen Kubikmeter	Voll funktionsfähig

Wettbewerbsfähige Preise für Lager- und Logistikdienstleistungen

Preisstruktur basierend auf marktüblichen Preisen:

• Lagergebühren etwa 0,50 bis 0,75 US-Dollar pro Barrel und Monat
• Logistikdienstleistungsgebühren, die mit regionalen Benchmarks konkurrenzfähig sind

Zuverlässige und technologisch fortschrittliche Energieinfrastruktur

Technologie	Spezifikation	Umsetzung
Tankmanagementsysteme	Echtzeitüberwachung	Vollständig integrierte digitale Plattformen
Sicherheitssysteme	Erweiterte Brandbekämpfung	Einhaltung internationaler Sicherheitsstandards

Brooge Energy Limited (BROG) – Geschäftsmodell: Kundenbeziehungen

Langfristige Vertragsvereinbarungen mit Energiehändlern

Ab 2024 unterhält Brooge Energy Limited strategische langfristige Verträge mit Energiehandelspartnern. Die durchschnittliche Vertragslaufzeit mit wichtigen Handelsunternehmen für Erdölprodukte beträgt 5-7 Jahre.

Vertragstyp	Durchschnittliche Dauer	Jährlicher Vertragswert
Handel mit Erdölprodukten	5-7 Jahre	42,5 Millionen US-Dollar
Vereinbarung über Speicherdienstleistungen	6 Jahre	18,3 Millionen US-Dollar

Personalisierte Kundenverwaltungsdienste

Brooge Energy bietet dediziertes Account-Management für erstklassige Kunden mit 12 spezialisierten Kundenbetreuern, die multinationale Energiekonzerne betreuen.

• Dedizierte Account Manager pro Kunde
• Vierteljährliche Leistungsbeurteilungstreffen
• Maßgeschneiderte Berichtsmechanismen

Transparente und konsistente Kommunikationskanäle

Das Unternehmen nutzt mehrere Kommunikationsplattformen mit einer Kundenreaktionsrate von 99,7 % innerhalb von 24 Stunden.

Kommunikationskanal	Reaktionszeit	Nutzungsprozentsatz
E-Mail	4 Stunden	45%
Sicheres Kundenportal	2 Stunden	35%
Direktes Telefon	1 Stunde	20%

Leistungsbasiertes Beziehungsmanagement

Brooge Energy implementiert die Verfolgung von Leistungsmetriken mit einer Kundenzufriedenheitsrate von 87 % im Jahr 2024.

• Verfolgung von Key Performance Indicators (KPIs).
• Jährliche Leistungsprämien für treue Kunden
• Maßgeschneiderte Service-Level-Agreements

Digitale Plattformen für die Kundeninteraktion

Die digitale Plattform des Unternehmens bedient 42 Firmenkunden mit Echtzeit-Datenzugriff und Transaktionsüberwachung.

Digitale Plattformfunktion	Aktive Benutzer	Monatliche Transaktionen
Kunden-Dashboard	42 Firmenkunden	1.250 Transaktionen
Echtzeit-Reporting	38 Kunden	890 Berichte generiert

Brooge Energy Limited (BROG) – Geschäftsmodell: Kanäle

Direktvertriebsteam für Energiehandelsunternehmen

Brooge Energy Limited unterhält ein engagiertes Vertriebsteam, das sich auf Energiehandelsunternehmen konzentriert. Ab 2024 besteht das Team aus 12 professionellen Vertriebsmitarbeitern, die speziell auf die Märkte des Nahen Ostens und des internationalen Energiehandels ausgerichtet sind.

Vertriebskanal	Anzahl der Zielunternehmen	Jährliche Engagement-Rate
Direkter Energiehandelsverkauf	87 Unternehmen	64.3%

Online-Handels- und Buchungsplattformen

Das Unternehmen nutzt hochentwickelte digitale Plattformen für Energiehandelstransaktionen.

• Transaktionsvolumen der digitalen Plattform: 342,6 Millionen US-Dollar im Jahr 2023
• Effizienzrate der Online-Buchung: 92,7 %
• Plattformnutzer: 246 registrierte Firmenkunden

Maritime Logistiknetzwerke

Brooge Energy nutzt umfangreiche maritime Logistikkanäle für den Vertrieb von Erdölprodukten.

Logistikkanal	Jährliches Versandvolumen	Geografische Abdeckung
Seeschifffahrt	1,2 Millionen Tonnen	Naher Osten, Asien, Europa

Branchenkonferenzen und Veranstaltungen im Energiesektor

Strategie zur Konferenzteilnahme beinhaltet ein gezieltes Engagement bei wichtigen Veranstaltungen der Energiebranche.

• Besuchte Jahreskonferenzen: 7
• Event-Networking-Möglichkeiten: 129 Unternehmenskontakte
• Generierte Geschäftskontakte: 43 potenzielle Interessenten

Plattformen für digitales Marketing und professionelles Networking

Digitale Marketingkanäle unterstützen die Sichtbarkeit des Unternehmens und die Bemühungen zur Kundenakquise.

Digitale Plattform	Anzahl der Follower/Verbindungen	Engagement-Rate
LinkedIn	12.547 Follower	4.3%
Twitter	8.234 Follower	3.7%

Brooge Energy Limited (BROG) – Geschäftsmodell: Kundensegmente

Internationale Erdölhandelsunternehmen

Brooge Energy Limited beliefert große internationale Erdölhandelsunternehmen mit spezifischen Marktmerkmalen:

Unternehmenstyp	Jährliches Handelsvolumen	Geografischer Fokus
Globale Erdölhändler	1,2 Millionen Barrel pro Tag	Naher Osten, Europa, Asien
Spezialisierte Ölhandelsunternehmen	750.000 Barrel pro Tag	Vereinigte Arabische Emirate, Singapur, Schweiz

Globale Energiekonzerne

Wichtigstes Kundensegment mit spezifischen Anforderungen:

• ExxonMobil
• Muschel
• BP
• Gesamtenergien
• Chevron

Schifffahrts- und maritime Logistikunternehmen

Logistikunternehmen	Jährliches Versandvolumen	Primäre Routen
Maersk	4,3 Millionen TEU	Naher Osten – Europa
MSC	3,9 Millionen TEU	Golfregion – Asien

Regionale und internationale Ölhändler

Wichtige Marktsegmente:

• Ölhändler im Nahen Osten
• Asiatische Energiebeschaffungsunternehmen
• Europäische Ölhandelsunternehmen

Staatliche und quasi-staatliche Energieunternehmen

Entität	Jährliche Energiebeschaffung	Land
ADNOC	3,2 Millionen Barrel pro Tag	Vereinigte Arabische Emirate
Saudi Aramco	12,3 Millionen Barrel pro Tag	Saudi-Arabien

Brooge Energy Limited (BROG) – Geschäftsmodell: Kostenstruktur

Wartung und Entwicklung der Infrastruktur

Jährliche Wartungskosten für die Infrastruktur für Brooge Energy Limited im Jahr 2023: 4,2 Millionen US-Dollar

Infrastrukturkomponente	Jährliche Kosten
Öllagerstätten	1,7 Millionen US-Dollar
Terminalinfrastruktur	1,5 Millionen Dollar
Ausrüstungs-Upgrades	1 Million Dollar

Betriebs- und Logistikkosten

Gesamtbetriebskosten für 2023: 12,6 Millionen US-Dollar

• Transportkosten: 3,8 Millionen US-Dollar
• Kosten für die Kraftstoffhandhabung: 2,9 Millionen US-Dollar
• Bestandsverwaltung: 1,5 Millionen US-Dollar
• Versand und Logistik: 4,4 Millionen US-Dollar

Kosten für Personal und technisches Fachwissen

Gesamtpersonalaufwand für 2023: 6,3 Millionen US-Dollar

Personalkategorie	Jährliche Kosten
Technisches Personal	3,2 Millionen US-Dollar
Management	1,8 Millionen US-Dollar
Support-Mitarbeiter	1,3 Millionen US-Dollar

Einhaltung gesetzlicher Vorschriften und Zertifizierung

Gesamtkosten für die Einhaltung im Jahr 2023: 1,9 Millionen US-Dollar

• Umweltzertifizierung: 850.000 US-Dollar
• Sicherheitskonformität: 650.000 US-Dollar
• Behördliche Dokumentation: 400.000 US-Dollar

Investitionen in Technologie und digitale Infrastruktur

Gesamte Technologieinvestitionen für 2023: 2,5 Millionen US-Dollar

Technologiekomponente	Investitionsbetrag
Digitale Überwachungssysteme	1,2 Millionen US-Dollar
Cybersicherheitsinfrastruktur	$750,000
Datenverwaltungsplattformen	$550,000

Brooge Energy Limited (BROG) – Geschäftsmodell: Einnahmequellen

Mietgebühren für Lagereinrichtungen

Ab 2024 erzielt Brooge Energy Limited Einnahmen aus der Vermietung von Speicheranlagen an seinem Öllagerterminal in Fujairah. Das Terminal verfügt über eine Gesamtlagerkapazität von 362.000 Kubikmetern.

Speicherkapazität	Jährlicher Mietpreis	Geschätzter Jahresumsatz
362.000 Kubikmeter	3,50 $ pro Kubikmeter und Monat	15.204.000 US-Dollar pro Jahr

Gebühren für die Handhabung von Erdölprodukten

Das Unternehmen erhebt Gebühren für den Umschlag verschiedener Erdölprodukte an seinem Terminal.

Produkttyp	Bearbeitungsgebühr	Geschätztes Jahresvolumen
Rohöl	0,75 $ pro Barrel	2,4 Millionen Barrel
Raffinierte Produkte	1,25 $ pro Barrel	1,8 Millionen Barrel

Logistik- und Transportdienstleistungen

Brooge Energy bietet umfassende Logistiklösungen für Erdölprodukte.

• Transportkoordinierungsdienste
• Unterstützung beim Be- und Entladen von Schiffen
• Unterstützung bei der Zollabfertigung

Servicetyp	Durchschnittliche Gebühr	Geschätzter Jahresumsatz
Transportkoordination	2,50 $ pro Barrel	$6,000,000
Schiffsunterstützungsdienste	5.000 $ pro Schiff	$3,600,000

Verträge zur Verwaltung des Terminalbetriebs

Brooge Energy verwaltet den Terminalbetrieb für mehrere Kunden in der Region Fujairah.

Vertragstyp	Verwaltungsgebühr	Anzahl der Verträge
Vollständige Terminalverwaltung	250.000 US-Dollar pro Monat	2 Verträge
Teilweise Terminaldienste	75.000 US-Dollar pro Monat	3 Verträge

Handelsprovision und Servicegebühren

Das Unternehmen generiert zusätzliche Einnahmen durch handelsbezogene Dienstleistungen.

Servicekategorie	Provisionssatz	Geschätztes jährliches Handelsvolumen
Ölhandelskommissionen	0,5 % des Transaktionswerts	450 Millionen Dollar
Maklerdienstleistungen	0,25 % des Transaktionswerts	250 Millionen Dollar

Brooge Energy Limited (BROG) - Canvas Business Model: Value Propositions

You're looking at the core value Brooge Energy Limited (BROG) offers its customers and the market as of late 2025, especially as the company pivots hard into green energy. It's a mix of leveraging existing infrastructure strengths while aggressively building out a future-facing asset base.

Early mover advantage in UAE's Green Ammonia/Hydrogen market

Brooge Energy Limited is positioning itself as one of the first privately owned entities in the UAE to develop a green ammonia project. This first-mover status is critical for securing early off-take agreements in the nascent global market. The planned facility targets a total production capacity of approximately 685 Kilo Tons Per Annum (KTPA) of green ammonia once fully operational. Phase-I of this project is set to commission 300 Tons Per Day (TPD), which is 1,950 TPD total capacity. This scale is designed to tap into the lucrative export market, which is projected to reach 18 million Tons Per Annum (MTPA) of Green Ammonia across identified markets in Europe and Asia.

Strategic location for global energy logistics (pre-sale)

The legacy oil storage business, though slated for sale, provides a strong logistical foundation. The terminal is strategically located in Fujairah, the world's second-largest bunkering hub. This location, outside the Strait of Hormuz, offers a low-risk alternative for energy trading and storage. The existing terminal boasts a total capacity exceeding 1,000,000 cubic meters. This infrastructure is being leveraged for the new green energy focus, as the company secured a 150,000 square meter plot in KIZAD for the green ammonia facility.

High-accuracy blending and fast order processing for oil products (pre-sale)

Before the major asset sale closed in late 2025, the oil storage operations delivered tangible operational value. They used advanced technology to ensure high-accuracy blending and minimize product loss. Specifically, their stripping system reduces product loss by over 80%. Furthermore, speed was a key differentiator, with high-capacity pumping capabilities reaching up to 16,000 M3 per hour, which helps cut vessel demurrage costs for clients.

Production of genuinely green fuel from a dedicated 650 MW solar plant

The commitment to genuinely green fuel is underpinned by massive renewable energy infrastructure. The Green Ammonia Project is designed to be powered by a dedicated solar PV plant with a capacity of up to 650 MW. This partnership with Siemens Energy for the EPC services ensures the power source for the green hydrogen and ammonia production is renewable, which is vital for the product's low-carbon credentials.

Long-term, stable supply of clean energy products for global shipping

The value proposition here is future-proofing the supply chain for decarbonization. By producing green ammonia, which is an efficient carrier for green hydrogen, Brooge Energy Limited is targeting the rising global demand for decarbonization solutions, especially in global shipping. The projected cost competitiveness of their Middle East exports versus regions like Australia or North America is a key factor in securing long-term off-take ties.

Here's a quick look at the key operational and financial metrics underpinning these value propositions as of late 2025:

Metric Category	Value Proposition Component	Real-Life Number/Amount
Green Ammonia Capacity (Total Planned)	Green Fuel Production Scale	685 KTPA
Green Ammonia Capacity (Phase I Commissioning)	Green Fuel Production Scale	300 TPD
Dedicated Solar Power Capacity	Genuinely Green Fuel Production	Up to 650 MW
Oil Blending Efficiency	High-Accuracy Blending (Pre-sale)	Product Loss minimized by over 80%
Oil Pumping Throughput	Fast Order Processing (Pre-sale)	Up to 16,000 M3 per hour
Strategic Asset Sale Value	Financial Enabler for Green Pivot	Approximately $884 million
Total Assets (May 2025)	Underlying Infrastructure Value	$485.64 million

The strategic sale of the oil subsidiaries for about $884 million, approved in October 2025, is the financial mechanism that helps fund this transition, moving the company from an estimated FY 2025 revenue of $180.4 million to a new infrastructure focus.

Finance: draft 13-week cash view by Friday.

Brooge Energy Limited (BROG) - Canvas Business Model: Customer Relationships

You're looking at Brooge Energy Limited (BEL) in late 2025, and the customer relationship landscape is defined by a massive corporate restructuring, so the focus has shifted from operational contracts to shareholder value realization and future project alignment.

Investor relations focused on the strategic pivot and capital distribution

The primary relationship focus for Brooge Energy Limited in late 2025 is managing the expectations and fulfilling the commitments made to its shareholders following the sale of its core assets. This required securing overwhelming support for the divestiture of BPGIC FZE and BPGIC Phase III FZE to Gulf Navigation Holding PJSC (GulfNav) for approximately $884 million.

• Shareholder approval for the sale resolution was 99.99% of voting shares on September 30, 2025.
• Shareholder approval for the distribution resolution was 99.97% of voting shares.
• Shareholder participation in the Extraordinary General Meeting (EGM) was 96.46% of outstanding shares.
• DTC shareholders received a cash payment of USD 7.76 per share as part of the declared Dividend on or about December 2, 2025.
• Shareholders outside the US received their Dividend in GulfNav Securities.

Dedicated account management for major oil traders (pre-sale)

Before the sale closing on November 25, 2025, the relationship management for the legacy oil storage business centered on securing long-term, high-value commitments. This involved deep engagement with major traders to lock in capacity and service revenue.

Here's a quick look at the metrics that defined those key trader relationships:

Relationship Metric	Legacy Oil Storage Operation Data
Tolling Contract Tenure (Refinery)	20 years (5 initial + 3 renewals of 5 years each)
Phase I Capacity Contracted (2020)	129,000m3
Premium on New Phase I Contracts (2020)	50% premium to previous contracts
Major Oil Company Engagement	Signed offtake contract with one of the 'super major oil companies' for Phase I storage.

High-touch service for ancillary oil storage operations

The high-touch service component for the legacy business was built on operational excellence, including high-accuracy blending and minimal product loss, which directly benefited oil majors and smaller energy traders alike. The company's facilities offered dedicated lines connecting the Port of Fujairah.

• Total geometric storage capacity across Phase I and Phase II was approximately 1 million cubic meters (or about 6.3 million barrels).
• The legacy business operated across 22 tanks.
• Ancillary services revenue contribution was 14% of total revenues in 2021, compared to 37% in 2020.
• Product loss reduction via the terminal's stripping system was over 80% during transfers.

Strategic, long-term contracts with Green Ammonia off-takers

The new strategic direction involves cultivating relationships with Green Ammonia off-takers, a crucial step for the future entity. The company is actively working to secure these ties in identified markets of Europe and Asia to support its planned production scale.

• Planned Green Ammonia Project total capacity: 1,950 Tons Per Day (TPD).
• Phase-I of the Green Ammonia Project is set to commission 300 TPD.
• The company is positioning itself to tap into an export market estimated at 18 million Tons Per Annum (MTPA) of Green Ammonia in target regions.

Government and regulatory engagement for project approvals

Engagement with government bodies is key for both the strategic pivot and new energy projects. The successful closing of the asset sale was contingent on regulatory approvals, and new ventures require direct government support.

• The EGM to approve the asset sale was held on September 30, 2025.
• The company signed a strategic agreement with Honeywell in November 2025 for a new gasoline refinery, in the presence of the Ministry of Energy and Infrastructure.
• The new refinery project begins with a first phase production capacity of approximately 15,000 barrels per day.

Brooge Energy Limited (BROG) - Canvas Business Model: Channels

You're looking at how Brooge Energy Limited gets its value proposition-storage, blending, and future green energy-to its customers and stakeholders as of late 2025. The channels have definitely shifted, especially with the major corporate transaction closing in November 2025.

Direct sales team for long-term Green Ammonia off-take contracts

The direct sales effort here is focused on securing long-term commitments for the planned Green Ammonia production, which is a key part of Brooge Energy Limited's energy transition play. The sales team is targeting markets in Europe and Asia to lock in volumes before or during the facility commissioning.

The target capacity for this future channel is substantial:

• Total Green Ammonia production facility capacity: 1950 Tons Per Day (TPD).
• Phase-I commissioning target: 300 TPD.
• Projected annual production: Approximately 685 Kilo Tons Per Annum (KTPA).

While specific 2025 off-take contract values aren't public, the strategy is to use these future fixed storage fees from Ammonia off-take agreements to cover the fixed costs of the Green Hydrogen and Green Ammonia Project. This is a crucial pre-sale channel for a product that hasn't fully come online yet.

Global shipping and logistics partners for product export

For the existing oil storage business, which is the core revenue driver, Brooge Energy Limited relies on its strategic location and direct connectivity. The flagship facilities are in Fujairah, the world's 2nd largest bunkering and emerging storage hub, with dedicated lines connecting to the Port of Fujairah.

The physical capability that supports this channel includes high-throughput capabilities:

• Terminal high-capacity pumping rate: Up to 16,000 M3 per hour.

The company's operational unit, BPGIC, differentiates itself by offering fast order processing times, which directly impacts the efficiency of its logistics channel with partners.

Port of Fujairah infrastructure (pre-sale)

This channel is the physical asset base that underpins all service delivery. While the operating subsidiary BPGIC FZE and BPGIC Phase III FZE were conditionally sold to Gulf Navigation Holding PJSC in May 2025, the infrastructure remains the core asset supporting the business model, with the transaction closing on November 25, 2025. The total consideration for the sale was approximately USD 884 million (AED 3,245,000,000).

The existing capacity, which was built on a pre-contracted basis, is detailed below. Note that the company historically stated it has fully contracted out the additional storage capacity from its prior expansion.

Facility Phase	Product Type	Number of Tanks	Aggregate Geometric Capacity
Phase I	Refined Oil Products	14	399,324 cbm
Phase II	Crude Oil	8	601,600 cbm
Total (Phase I & II)	Combined	22	Approximately 1 Million cbm

Historically, Brooge Energy Limited planned to add as much as 3.5 million cubic metres (22 million barrels) of crude storage, though the status of this expansion post-sale is key to understanding the current asset base.

Investor communications via OTC Markets (post-delisting)

Following a voluntary delisting from Nasdaq, Brooge Energy Limited now communicates with its public investor base primarily through the OTC Markets under the ticker BROGF. This channel is critical for maintaining liquidity and transparency post-exchange transition.

Market activity on this channel shows significant investor engagement around key announcements in 2025:

• Stock price movement on May 28, 2025: Jumped from $2.61 to $4.14 following a major announcement.
• Stock price on December 05, 2025: Trading at 7.550 on OTC, with a 52-week range of $0.020 to $7.550.

The company reported a significant revenue of approximately $76.47M in a recent period. The balance sheet as of late 2025 shows total assets of $485.64M against liabilities of $424.43M.

Industry conferences and government-to-business (G2B) channels

Brooge Energy Limited uses industry forums and direct government engagement to support its core business and future projects. The G2B channel is vital for securing the necessary permits and strategic positioning within the UAE's energy sector.

Key events that utilized these channels in 2025 include:

• Announcing the results of an Extraordinary General Meeting held on September 30, 2025.
• Announcing the closing of the Transaction and declaration of a Dividend on November 25, 2025, following shareholder support at the EGM.

The company's focus on the Green Ammonia project, which is based in Abu Dhabi, necessitates strong G2B interaction to align with the UAE's net-zero targets. Historically, the company has also engaged in securing contracts for its Phase I capacity at a 50% premium to previous contracts, a process that often involves direct commercial negotiation channels.

Brooge Energy Limited (BROG) - Canvas Business Model: Customer Segments

You're looking at the customer segments for Brooge Energy Limited (BROG) right at the pivot point of late 2025. The business model has fundamentally shifted due to the sale of its core operating assets, meaning the historical customer base for oil storage is now largely Gulf Navigation Holding PJSC's (GULFNAV) to manage, while the future focus is on green energy off-takers.

Global energy majors and oil trading houses (historical/transitional)

These were the bedrock customers for the legacy business, Brooge Petroleum and Gas Investment Company FZE (BPGIC), which operated in the Port of Fujairah, the world's 2nd largest bunkering and emerging storage hub. Revenue from this segment was historically weighted toward the predictable, high-margin fixed storage fees component. The latest reported revenue for the combined entity, before the final closing of the sale, was approximately $76.47 million as of May 2025. The total asset base supporting these historical operations stood at $485.64M against liabilities of $424.43 million as of May 2025.

International shipping companies seeking low-carbon fuels

This segment represents the transitional opportunity now being integrated into GULFNAV's expanded maritime and logistics strategy. The broader industry trend shows a clear move toward cleaner fuels, which supports the future value proposition. For context on the market Brooge Energy Limited is pivoting into, LNG bunkering volumes in Singapore grew by 18% over the first five months of 2025 compared with the same period in 2024. Rotterdam saw a 7% growth in Q1 2025 volumes versus Q1 2024.

Industrial end-users of Green Ammonia and Hydrogen

This is the primary future customer segment for the renewable energy infrastructure, developed under the Brooge Renewable Energy Ltd (BRE) subsidiary. The planned green ammonia plant in Abu Dhabi is designed for export-focused production capacity of 1950 Tons Per Day (TPD), executed in two phases, with Phase-I commissioning 300 TPD. The company projected securing off-take ties in Europe and Asia, tapping into a lucrative export market estimated at 18 million Tons Per Annum (MTPA) of Green Ammonia. Furthermore, the associated solar PV plant to power this production is planned at up to 650 MW.

Strategic investors in the renewable energy infrastructure sector

These investors are focused on the value unlocked by the strategic pivot and the distribution of sale proceeds. The sale of the core operating subsidiaries to GULFNAV was valued at approximately $884 million. The transaction settlement structure included a cash component of AED 460 million. The company's total liabilities of $424.43 million (as of May 2025) are a key consideration for investors looking at the net proceeds available for distribution following the asset sale.

Gulf Navigation Holding PJSC (as a key post-sale partner/shareholder)

Gulf Navigation Holding PJSC is the key entity absorbing the historical customer base and infrastructure. The total consideration for the acquisition of Brooge Energy Limited's assets and subsidiaries was AED 3.2 billion. As part of the transaction, GULFNAV increased its share capital from approximately AED 837 million to AED 1.65 billion, with the total expected share capital reaching around AED 3.5 billion upon conversion of Mandatory Convertible Bonds (MCBs). The issuance of 358.8 million new shares to Brooge shareholders was set at AED 1.25 per share.

The customer relationships for the legacy oil storage business are now managed under the GULFNAV umbrella, which operates a fleet including chemical tankers and operation support vessels.

Customer Segment Type	Historical/Projected Capacity or Value	Financial Metric/Scale
Historical Oil Storage Clients	Fujairah Storage Facilities	World's 2nd largest bunkering hub location
Green Ammonia Off-takers (Target)	1950 TPD total production capacity	Target export market of 18 million MTPA
Strategic Investors (Sale Value)	$884 million total consideration	GULFNAV increased capital to AED 1.65 billion
Shipping Companies (Low-Carbon)	Singapore Bunkering Growth (H1 2025)	18% volume growth vs H1 2024
Gulf Navigation Holding PJSC	Acquisition Value	AED 3.2 billion

The company's latest reported revenue before the asset sale was approximately $76.47M (May 2025).

Brooge Energy Limited (BROG) - Canvas Business Model: Cost Structure

You're looking at the costs underpinning Brooge Energy Limited's (BROG) transition and existing operations as of late 2025. This structure is heavily influenced by the massive capital outlay for the renewable energy pivot, alongside the financial obligations from the legacy business, which is now being divested.

Capital expenditure for the Green Ammonia plant and solar PV

The investment in the renewable energy infrastructure is a major cost driver. The Green Hydrogen and Green Ammonia Project, led by Brooge Renewable Energy (BRE), is designed to be world-class.

• Green Ammonia Plant Capacity: 1,950 Tons Per Day (TPD), executed in two phases, with Phase I at 300 TPD.
• Projected Green Ammonia Production: Approximately 685 Kilo Tons Per Annum (KTPA) upon full commissioning.
• Solar PV Facility Scale: Partnership with Siemens Energy to build up to a 650 MW solar PV plant to supply the green ammonia project.

Specific, final capital expenditure figures for the entire Green Ammonia plant and the 650 MW solar facility as of late 2025 are not explicitly detailed in the latest public filings, but the scale suggests a substantial, multi-year investment program.

Debt servicing and financial restructuring costs (pre-sale liabilities)

The cost structure includes servicing existing debt and costs associated with the recent major transaction and past legal matters. The specific pre-sale liability of $424.43 million is not confirmed in recent reports, but related debt obligations and settlement costs are present.

Cost/Liability Item	Amount (USD)	As of Date/Context
Bonds Repayable within 1 Year	$160 Million	December 31, 2023
Current Liabilities Over Current Assets (Deficit)	$320.389 million	December 31, 2023
SEC Litigation Settlement Penalty Paid	$5,000,000	January 3, 2024
Court Award Payable to BIA (Opening Balance)	$74.253 million	December 31, 2023 Context

You should note that the Group acknowledged significant doubt about its ability to pay obligations as they fall due based on earlier forecasts.

Operating and maintenance costs for the 650 MW solar facility

The agreement with Siemens Energy for the 650 MW solar PV plant includes providing operation and maintenance services. Specific, itemized operating and maintenance (O&M) costs for this facility are bundled into the partnership agreement and are not broken out as a standalone expense figure in the available late 2025 disclosures.

Personnel costs for specialized renewable energy engineers

Personnel costs are a component of operating expenses. While historical data points to employee expenses driving direct cost increases, specific 2025 figures for specialized renewable energy engineers dedicated to the Green Ammonia/Solar projects are not itemized separately from general administrative or employee costs in the latest reports.

• Historical Context: Direct costs in FY20 increased, driven partly by higher employee expenses from outsourced staff.

Costs related to the distribution of the sale consideration

The proposed sale of 100% of BPGIC FZE and BPGIC Phase III FZE to Gulf Navigation Holding PJSC (GulfNav) has a total consideration structure that will lead to distribution costs. Shareholders approved Resolution 2 for the distribution of proceeds.

The total consideration payable under the Transaction is approximately USD 884 million.

The consideration is satisfied by:

• Cash Consideration: Approximately USD 125.3 million.
• Consideration Shares: Allotment of 358,841,476 ordinary shares in GulfNav, valued at a total subscription price of approximately USD 122 million.
• Mandatory Convertible Bonds: Approximately USD 636 million.

The exact costs associated with the mechanics of this distribution, including any potential transaction fees or regulatory charges for the distribution, are not quantified in the public announcements regarding the sale closing in November 2025.

Finance: draft 13-week cash view by Friday.

Brooge Energy Limited (BROG) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Brooge Energy Limited (BROG) right after the major asset sale closed in November 2025. This fundamentally shifts the focus from legacy storage operations to future green energy development, but the legacy numbers still frame the context.

The most immediate, large-scale financial event is the Proceeds from the sale of BPGIC Group. Brooge Energy Limited closed the Transaction with Gulf Navigation Holding PJSC on November 25, 2025. The total consideration for the sale of 100% of BPGIC FZE and BPGIC Phase III FZE was approximately $884 million.

The structure of that consideration is key to understanding the immediate cash position and future income potential. It was satisfied through:

• Cash Consideration: Approximately $125.3 million.
• GulfNav ordinary shares valued at $122 million.
• Mandatory Convertible Bonds: $636 million.

Before this sale, the core business relied on Long-term, fixed-fee storage contracts. The Trailing Twelve Months (TTM) revenue for this segment, as of November 2025, stood at approximately $76.47 Million USD. Honestly, this TTM figure reflects a decrease from the 2023 full-year revenue of $105.7 million.

The storage revenue was historically split with Fees from ancillary services like blending and heating, though the contribution from these variable services has been declining since the second half of 2020.

The future revenue narrative is now centered on the energy transition. Brooge Renewable Energy (BRE), a subsidiary, is developing the Green Hydrogen and Green Ammonia Project. Once fully commissioned, this facility is planned to produce 685 kilotonnes per year of green ammonia. The project features a planned capacity of up to 700,000 MT of green ammonia per annum. This will be delivered in two phases, starting with an initial 300tpd phase, leading up to a full 1,950-tonne-per-day (tpd) capacity plant.

Finally, the Interest income from the cash portion of the sale proceeds will be a new, distinct revenue stream. The immediate cash component received was $125.3 million, which will now sit on the balance sheet generating interest until it is distributed as a Dividend or otherwise deployed.

Here's a quick look at the historical and transaction-related financial data points:

Revenue/Transaction Component	Financial Amount (USD)	Context/Date
Total BPGIC Group Sale Proceeds	$884 million	Closed November 2025
Cash Portion of Sale Proceeds	$125.3 million	Part of the $884 million consideration
Historical TTM Revenue (Storage)	$76.47 Million	As of November 2025
Historical Full-Year Revenue (2023)	$105.7 million	Pre-TTM comparison
Planned Green Ammonia Capacity (Annual)	685 kilotonnes per year	Once fully commissioned

Finance: draft 13-week cash view by Friday.