Corteva, Inc. (CTVA): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de l'innovation agricole, Corteva, Inc. (CTVA) émerge comme une puissance transformatrice, révolutionnant la façon dont nous abordons l'agriculture, la production alimentaire et l'agriculture durable. En intégrant stratégiquement la biotechnologie de pointe, la génétique avancée des semences et les technologies agricoles de précision, Corteva a conçu un modèle commercial complet qui relève des défis agricoles mondiaux tout en offrant des solutions de haute performance aux agriculteurs du monde entier. Leur approche unique combine la recherche scientifique, l'innovation technologique et une compréhension approfondie des écosystèmes agricoles, positionnant l'entreprise comme un acteur critique dans l'alimentation d'une population mondiale croissante.

Corteva, Inc. (CTVA) - Modèle d'entreprise: partenariats clés

Institutions et universités de recherche agricole

Corteva s'associe à 37 institutions de recherche dans le monde, notamment:

Institution	Focus de recherche	Année de partenariat
Université d'État de l'Iowa	Génétique des cultures	2022
Université de Californie, Davis	Biotechnologie agricole	2021
Université de Wageningen, Pays-Bas	Agriculture durable	2023

Génétiques de semences et sociétés de biotechnologie

Les partenariats clés comprennent:

• Bayer Cropscience: collaboration sur les traits génétiques
• Syngenta: accords d'échange de plapas germas
• BASF: Recherche conjointe sur les technologies de protection des cultures

Fabricants de produits chimiques de protection des cultures

Collaborations stratégiques avec les fabricants de produits chimiques:

Fabricant	Type de collaboration	Investissement annuel
Dow chimique	Développement chimique	78 millions de dollars
Dupont	Partenariat de recherche	62 millions de dollars

Fabricants mondiaux d'équipement agricole

Partenariats avec les fabricants d'équipements:

• John Deere: Intégration de l'agriculture de précision
• AGCO Corporation: Compatibilité technologique
• CNH Industrial: Solutions agricoles numériques

Agences agricoles du gouvernement

Collaborations avec les agences gouvernementales:

Agence	Objectif de collaboration	Financement annuel
USDA	Recherche agricole	45 millions de dollars
Autorité européenne de sécurité alimentaire	Protocoles de sécurité des cultures	32 millions de dollars

Corteva, Inc. (CTVA) - Modèle d'entreprise: Activités clés

Recherche et développement agricoles des semences

Corteva a investi 1,4 milliard de dollars dans la recherche et le développement en 2023. La société maintient 19 centres de recherche mondiaux dédiés à l'innovation des semences.

Catégorie de recherche	Montant d'investissement	Centres de recherche
Recherche sur les semences	1,4 milliard de dollars	19 centres mondiaux

Innovation de produit de protection des cultures

Corteva développe environ 150 nouvelles solutions de protection des cultures par an. La société détient 7 500 brevets actifs en technologie agricole.

• Nouvelles solutions de protection des cultures par an: 150
• Brevets de technologie agricole active: 7 500
• Dépenses de R&D de protection des cultures annuelles: 580 millions de dollars

Ingénierie de traits génétiques

Corteva gère le développement de traits génétiques sur 22 espèces de cultures. L'entreprise a développé 45 traits génétiques propriétaires pour une performance accrue des cultures.

Métriques de génie génétique	Nombre
Espèces de cultures	22
Traits génétiques propriétaires	45

Solutions agricoles durables

Corteva a engagé 500 millions de dollars pour la recherche sur l'agriculture durable. La société vise à réduire les émissions de gaz à effet de serre de 20% d'ici 2030.

• Investissement agricole durable: 500 millions de dollars
• Cible de réduction des émissions de gaz à effet de serre: 20%
• Domaines de mise au point de développement des produits durables:
  • Technologies d'agriculture de précision
  • Solutions de cultures à faible teneur en carbone
  • Variétés des semences économes en eau

Distribution mondiale de produits agricoles

Corteva opère dans 140 pays avec 20 000 points de distribution. Le réseau mondial de distribution de produits agricoles de la société dessert plus de 2 millions d'agriculteurs.

Métriques de distribution	Nombre
Pays desservis	140
Points de distribution	20,000
Les agriculteurs ont servi	2,000,000

Corteva, Inc. (CTVA) - Modèle d'entreprise: Ressources clés

Installations de recherche avancée en biotechnologie

Corteva exploite 15 principaux centres de recherche dans le monde, avec un investissement total de recherche et développement de 1,4 milliard de dollars en 2023.

Lieu de recherche	Taille de l'installation	Investissement annuel
Johnston, Iowa (siège)	250 000 pieds carrés	420 millions de dollars
Indianapolis, Indiana	180 000 pieds carrés	310 millions de dollars
Wilmington, Delaware	200 000 pieds carrés	280 millions de dollars

Bibliothèques germyles de semences étendues

Corteva maintient Plus de 200 000 lignes de matériel génétique unique à travers plusieurs variétés de cultures.

• Collection de maïs germplasm: 85 000 lignes
• Collection des germinations de soja: 55 000 lignes
• Collection de blé germplasm: 40 000 lignes

Portefeuille de propriété intellectuelle

En 2023, Corteva détient 7 500 brevets actifs à l'échelle mondiale, avec une valeur de portefeuille de brevet estimée de 3,2 milliards de dollars.

Catégorie de brevet	Nombre de brevets	Valeur estimée
Technologies de protection des cultures	3,200	1,5 milliard de dollars
Innovations génétiques de semences	2,900	1,1 milliard de dollars
Biotechnologie agricole	1,400	600 millions de dollars

Équipes de recherche agricole mondiale

Corteva emploie 4 800 professionnels de la recherche et du développement dans 20 pays, avec 65% de diplômes avancés en sciences agricoles, génétique et biotechnologie.

Plateformes de technologie agricole avancée

La société a investi 520 millions de dollars dans des plateformes de technologies agricoles numériques, notamment:

• Systèmes de cartographie agricole de précision
• Plates-formes de développement de traits génétiques
• Technologies de modélisation des cultures adaptatives climatiques

Plate-forme technologique	Investissement annuel	Capacités clés
Plate-forme numérique Corteva Agriscience	180 millions de dollars	Prédiction de rendement des cultures, surveillance de la santé du sol
Système de développement de traits génétiques	210 millions de dollars	Techniques de reproduction avancées, modification génétique
Technologie de résilience climatique	130 millions de dollars	Développement des cultures résistantes à la sécheresse

Corteva, Inc. (CTVA) - Modèle d'entreprise: propositions de valeur

Solutions de graines de culture à haut rendement

Corteva a généré 15,4 milliards de dollars de ventes nettes pour 2022, avec des solutions de semences représentant une partie importante des revenus. La société produit plus de 2 500 hybrides de maïs et 1 800 variétés de soja conçues pour des environnements agricoles spécifiques.

Type de culture	Amélioration des rendements	Part de marché
Graines de maïs	Augmentation du rendement de 5 à 10%	22% de part de marché mondiale
Graines de soja	Augmentation du rendement de 3 à 7%	18% de part de marché mondiale

Technologies de protection des cultures avancées

Corteva a investi 1,4 milliard de dollars dans la recherche et le développement en 2022, en se concentrant sur les solutions de protection des cultures.

• Plus de 50 formulations de produits chimiques de protection des cultures actives
• Les technologies d'herbicide propriétaires couvrant 250 millions d'acres dans le monde entier
• Solutions de gestion des ravageurs réduisant la perte de récolte jusqu'à 30%

Innovations agricoles résilientes au climat

Corteva a développé plus de 150 variétés de cultures tolérantes à la sécheresse et résistantes à la chaleur dans les grandes régions agricoles.

Technologie d'adaptation climatique	Métriques de performance
Maïs résistant à la sécheresse	15 à 20% d'amélioration de l'efficacité de l'eau
Soja tolérant à la chaleur	12-18% de résilience à la température améliorée

Pratiques agricoles durables

Corteva s'est engagé à réduire les émissions de gaz à effet de serre de 20% dans toute la chaîne de valeur agricole d'ici 2030.

• Développé 75 technologies agricoles durables
• Empreinte carbone réduite de 12% en 2022
• Pratiques d'agriculture régénérative soutenue sur 5 millions d'acres

Technologies d'agriculture de précision

La plate-forme d'agriculture numérique de Corteva couvre 180 millions d'acres dans le monde.

Solution numérique	Couverture	Amélioration de l'efficacité
Plateforme FieldView	180 millions d'acres	Jusqu'à 15% d'optimisation des ressources
Surveillance des cultures par satellite	120 millions d'acres	10-25% de précision de prédiction de rendement

Corteva, Inc. (CTVA) - Modèle d'entreprise: relations clients

Équipes de vente directe pour les grandes entreprises agricoles

Corteva exploite une force de vente dédiée de 8 500 spécialistes agricoles dans le monde. L'équipe commerciale couvre 140 pays en mettant l'accent sur les entreprises agricoles à grande échelle.

Métrique de l'équipe de vente	Nombre
Représentants totaux des ventes agricoles	8,500
Les pays couverts	140
Ventes annuelles moyennes par représentant	2,3 millions de dollars

Plates-formes de support agricole numériques

Les plates-formes numériques de Corteva desservent environ 350 000 agriculteurs dans le monde. Les solutions d'agriculture numérique de l'entreprise comprennent:

• Plateforme d'agriculture numérique Fieldview
• Systèmes de surveillance des cultures en temps réel
• Technologie d'agriculture de précision

Métrique de la plate-forme numérique	Nombre
Utilisateurs enregistrés	350,000
Revenus de plate-forme numérique	187 millions de dollars

Services de conseil technique

Corteva fournit un soutien technique spécialisé par le biais de 1 200 experts agronomiques dédiés. Ces professionnels offrent des services de conseil directe aux agriculteurs de plusieurs segments agricoles.

Métrique consultative technique	Nombre
Experts techniques	1,200
Consultations moyennes par expert chaque année	425

Programmes de formation et d'éducation des agriculteurs

Corteva a investi 42,5 millions de dollars dans les initiatives de formation des agriculteurs en 2023. La société mène:

• Sessions de formation en ligne de webinaire en ligne
• Ateliers régionaux agricoles
• Programmes de certification de gestion des cultures

Métrique du programme de formation	Nombre
Investissement de formation annuelle	42,5 millions de dollars
Formation des participants	86,000

Portails de support client en ligne

Corteva maintient des plateformes de support en ligne complètes avec des capacités de service client 24/7. L'infrastructure de support numérique gère environ 275 000 interactions client par an.

Métrique de support en ligne	Nombre
Interactions annuelles du client	275,000
Temps de réponse moyen	2,7 heures
Taux de satisfaction client	92%

Corteva, Inc. (CTVA) - Modèle d'entreprise: canaux

Marchands d'équipements agricoles

Corteva s'associe à environ 4 500 marchands d'équipements agricoles à travers l'Amérique du Nord. Ces concessionnaires distribuent des graines, des produits de protection des cultures et des solutions d'agriculture numérique.

Région	Nombre de concessionnaires	Couverture du produit
Amérique du Nord	4,500	Graines, protection des cultures
l'Amérique latine	2,100	Graines, protection des cultures
Europe / Moyen-Orient / Afrique	1,800	Graines, solutions numériques

Représentants des ventes directes

Corteva emploie 8 500 représentants des ventes directes dans le monde, en se concentrant sur des solutions agricoles personnalisées.

• Le représentant des ventes moyens couvre 250 à 300 comptes d'agriculteurs
• Formation spécialisée en solutions spécifiques aux cultures
• Intégration des outils numériques pour des recommandations précises

Plateformes de commerce électronique en ligne

Les plates-formes numériques de Corteva ont généré 425 millions de dollars de ventes en ligne en 2023, ce qui représente 7,2% du total des revenus des produits agricoles.

Plate-forme	Ventes en ligne 2023	Taux de croissance
Corteva.com	215 millions de dollars	12.5%
Plateformes de précision AG	210 millions de dollars	9.8%

Salons agricoles

Corteva participe à 68 grands salons agricoles chaque année, atteignant environ 125 000 agriculteurs et professionnels agricoles.

• Régions: Amérique du Nord, Amérique latine, Europe, Asie-Pacifique
• Association moyenne du spectacle: 1 800 participants
• Démonstations de produits et vitrines technologiques

Réseaux de distributeurs dans le monde

Corteva entretient des relations avec 1 200 distributeurs agricoles internationaux dans 140 pays.

Région	Nombre de distributeurs	Gamme de produits
Asie-Pacifique	350	Graines, protection des cultures
l'Amérique latine	280	Graines, solutions numériques
Europe / Moyen-Orient / Afrique	570	Solutions agricoles complètes

Corteva, Inc. (CTVA) - Modèle d'entreprise: segments de clientèle

Grandes opérations agricoles commerciales

Corteva dessert environ 160 000 grands clients de l'agriculture commerciale dans le monde, représentant 38% de leurs revenus agricoles totaux en 2023.

Région	Nombre de grandes fermes commerciales	Contribution des revenus
Amérique du Nord	62,500	3,2 milliards de dollars
Amérique du Sud	45,000	2,7 milliards de dollars
Europe	32,500	1,9 milliard de dollars

Agriculteurs petits à moyenne

Corteva cible environ 275 000 petits et moyens agriculteurs, ce qui représente 42% de leur clientèle agricole.

• Taille moyenne de la ferme: 50-500 hectares
• Revenus annuels de ce segment: 2,5 milliards de dollars
• Distribution géographique dans 45 pays

Coopératives agricoles

Corteva dessert 3 200 coopératives agricoles dans le monde, générant 1,1 milliard de dollars de revenus.

Type coopératif	Nombre de coopératives	Achat annuel moyen
Spécifique à la culture	1,750	$350,000
Multi-cultures	1,450	$475,000

Entreprises agricoles mondiales

Corteva s'associe à 750 entreprises agricoles mondiales, générant 1,8 milliard de dollars de revenus spécialisés de solutions agricoles.

• Revenus de segment agro-industrie: 1,8 milliard de dollars
• Valeur du contrat moyen: 2,4 millions de dollars
• Industries servies: production de graines, protection des cultures, biotechnologie

Programmes agricoles du gouvernement

Corteva collabore avec 42 programmes agricoles du gouvernement dans 28 pays, obtenant 650 millions de dollars en valeur contractuelle.

Type de programme	Nombre de programmes	Valeur totale du contrat
Développement de la recherche	22	350 millions de dollars
Durabilité agricole	20	300 millions de dollars

Corteva, Inc. (CTVA) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

En 2022, Corteva a investi 1,42 milliard de dollars dans les frais de recherche et de développement. La société a alloué environ 7,8% de ses revenus totaux aux activités de R&D axées sur l'innovation agricole.

Année	Investissement en R&D	Pourcentage de revenus
2022	1,42 milliard de dollars	7.8%
2021	1,36 milliard de dollars	7.5%

Frais de fabrication et de production

Les coûts de fabrication totaux de Corteva en 2022 étaient de 4,65 milliards de dollars, ce qui représente 25,6% de ses revenus totaux.

• Installations de production de semences: 48 sites de fabrication mondiale
• Protection des cultures Production chimique: 22 usines de fabrication dédiées
• Coût de production moyen par acre de graines: 78,50 $

Infrastructure de distribution mondiale

Les dépenses de distribution de Corteva en 2022 ont totalisé 1,18 milliard de dollars, avec des investissements logistiques clés sur plusieurs continents.

Région	Centres de distribution	Coût de distribution annuel
Amérique du Nord	42	520 millions de dollars
Amérique du Sud	23	310 millions de dollars
Europe	31	220 millions de dollars

Dépenses de marketing et de vente

Les coûts de marketing et de vente pour Corteva en 2022 étaient de 1,95 milliard de dollars, ce qui représente 10,7% des revenus totaux.

• Budget de marketing numérique: 280 millions de dollars
• Équipe de vente sur le terrain: 3 200 représentants
• Investissement des plateformes d'engagement client: 95 millions de dollars

Maintenance de la propriété intellectuelle

Corteva a dépensé 215 millions de dollars pour l'entretien de la propriété intellectuelle et la protection des brevets en 2022.

Catégorie IP	Coût de maintenance annuel	Nombre de brevets
Technologie des semences	128 millions de dollars	1,247
Protection contre les cultures	87 millions de dollars	876

Corteva, Inc. (CTVA) - Modèle d'entreprise: Strots de revenus

Ventes de produits de semences

En 2023, Corteva a déclaré des ventes de produits de semences de 6,8 milliards de dollars, les graines de maïs représentant 4,2 milliards de dollars et les graines de soja générant 1,6 milliard de dollars de revenus.

Catégorie de semences	Revenus de 2023	Part de marché
Graines de maïs	4,2 milliards de dollars	22.5%
Graines de soja	1,6 milliard de dollars	18.3%
Autres graines	1,0 milliard de dollars	12.7%

Revenus chimiques de protection des cultures

Les revenus chimiques de protection des cultures ont atteint 5,3 milliards de dollars en 2023, avec des segments de produits clés, notamment:

• Herbicides: 2,7 milliards de dollars
• Insecticides: 1,6 milliard de dollars
• Fongicides: 1,0 milliard de dollars

Licence de technologie agricole

Corteva a généré 412 millions de dollars à partir de licences sur les technologies agricoles en 2023, avec une licence de trait génétique représentant une partie importante.

Catégorie de licence	Revenus de 2023
Licence de traits génétiques	287 millions de dollars
Transfert de technologie	125 millions de dollars

Abonnements à la solution d'agriculture numérique

Les solutions agricoles numériques ont généré 224 millions de dollars de revenus d'abonnement pour 2023, avec Plateformes d'agriculture de précision Être le principal moteur des revenus.

• Corteva Precision Agriculture Plateforme: 164 millions de dollars
• Outils numériques sur le terrain climatique: 60 millions de dollars

Royalités de traits génétiques

Les redevances sur les traits génétiques ont contribué 338 millions de dollars aux revenus de Corteva en 2023, les marchés internationaux représentant 42% de ces redevances.

Source de redevance	Revenus de 2023	Pourcentage
Redevances domestiques	196 millions de dollars	58%
Redevances internationales	142 millions de dollars	42%

Corteva, Inc. (CTVA) - Canvas Business Model: Value Propositions

Increased crop yield and profitability through advanced seed traits. Corteva, Inc.'s Seed segment net sales for the first nine months of 2025 reached $8.16 billion, up 5% versus the same period in 2024. This growth reflects continued execution on the price-for-value strategy for new technology offerings, with Seed Price/Mix up 3% year-to-date 2025. The company highlights the performance of its newest hybrids and varieties, which are key to driving profitability for farmers.

Differentiated crop protection (e.g., Enlist E3™) for weed and pest control. The value proposition here is tied to differentiated technology, which supported a 5% volume increase in Crop Protection for the third quarter of 2025. Corteva, Inc. launched Pioneer brand Plenish high oleic soybean varieties featuring the Enlist E3 trait in early 2025. For corn, the Vorceed Enlist corn innovation, available for the 2025 season, combines three modes of action for above-ground and three for below-ground insect protection.

Sustainable and biological solutions like the new bioinsecticide Goltrevo™. Demand for biologicals is a clear driver of volume growth within Crop Protection. Crop Protection net sales volume increased 7% year-to-date 2025, driven in part by demand for biologicals. While specific revenue for the bioinsecticide Goltrevo is not itemized, its contribution is reflected in the overall 7% volume increase for Crop Protection year-to-date 2025.

Data-driven farm management insights via the Granular digital platform. The company emphasizes strong operational execution and demand for technology, which underpins the value of its digital tools. For the first half of 2025, Corteva, Inc. reported Operating EBITDA of $3.35 billion, up 14% year-over-year, showing the benefits of strong execution across the business.

Resilience to weather and pests through enhanced genetics. Corteva, Inc. continues to roll out advanced trait stacks designed for resilience. The new Durastak corn trait stack launched in March 2025 delivers more control of corn rootworm and more yield potential. Furthermore, in 2024 testing, PowerCore® Enlist® hybrids consistently showed top performance, and Corteva genetics led the way on tolerance to tar spot, indicating inherent resilience.

Here are some key financial and volume metrics from the first nine months of 2025 that illustrate the scale of these value propositions:

Metric	Value (9M 2025)	Comparison/Detail
Total Net Sales (GAAP)	$13.49 billion	Up 4% versus prior year YTD
Seed Net Sales	$8.16 billion	Up 5% versus prior year YTD
Crop Protection Net Sales	$5.33 billion	Up 3% versus prior year YTD
Seed Volume Growth (Q3)	+27%	Driven by early safrinha deliveries in Brazil
Crop Protection Volume Growth (YTD)	+7%	Driven by new products and biologicals

The value delivered to farmers is supported by the following product advancements:

• Launched Pioneer brand Plenish high oleic soybean varieties with the Enlist E3 trait in 2025.
• New Durastak corn trait stack launched in March 2025 for rootworm control.
• Vorceed Enlist corn available for 2025 with three above-ground and three below-ground insect protection modes of action.
• Corteva genetics showed leading tolerance to tar spot in 2024 field conditions.
• Full-year 2025 guidance raised based on strong year-to-date performance.

Corteva, Inc. (CTVA) - Canvas Business Model: Customer Relationships

You're looking at how Corteva, Inc. keeps its customers engaged and loyal as the business heads toward a planned separation of its Seed and Crop Protection units. The relationship strategy leans heavily on direct interaction, digital insights, and proven product results.

Dedicated direct sales force for the premium Pioneer brand

The sales force, which supports the premium Pioneer brand within the estimated $9.9 billion Seed business for 2025, relies on sophisticated digital tools to serve farmers across 140 countries where Corteva operates. Corteva, Inc. has equipped its sales teams with a shared digital tool, Pulsar, which has seen adoption by over 80% of the sales teams. This system, integrated with Salesforce, allows representatives to access and update customer data, even offline, which is crucial for reaching farmers in areas with poor connectivity. Furthermore, loyalty programs directly involve these representatives; for instance, the TruChoice offer for the 2025 crop season allowed farmers to work with their local Pioneer sales representative to manage savings on crop protection purchases.

Technical support and agronomic consulting for product use

The commitment to product performance is backed by significant investment; Corteva, Inc. invests nearly $4 million every day in sustainable innovation to develop technology that helps farmers solve tough challenges. This focus on performance translates into tangible benefits for customers using data-driven recommendations. For example, a pilot program for a fungicide timing model in the US combines field-specific customer data with internal information to advise on the exact moment to spray for key corn diseases, which reportedly helps increase yields by 4-10 bushels per acre. Corteva delivers its technologies alongside commercial teams offering these data-driven agronomic insights to maximize productivity.

Digital self-service and data-driven recommendations via Granular

Digital engagement centers around the Granular platform, specifically the remaining offering, Granular Insights, which does not carry a subscription fee. This platform uses AI models to analyze on-farm data alongside weather, soil, and genetics information, providing a "single pane of glass" view for representatives to better position products and diagnose issues. While the expectation is that sales reps will be the primary users helping customers work with their data, farmers can log in to view and analyze their data for free. Corteva, Inc. has been actively working to expand its operation in terms of the number of users and the area monitored by Granular Insights in markets like Brazil.

Long-term loyalty built on product performance and trust

Customer trust is reinforced by the tangible results of the products and the structure of financial incentives. In the prior year, more than 33,000 farmers participated in the TruChoice offer, saving up to 10% on crop protection products, demonstrating a strong uptake in programs designed to build early commitment and loyalty. The Seed business, which includes Pioneer, is noted for building upon a century-long track record of customer loyalty. The company's overall 2025 guidance reflects continued on-farm demand, as farmers prioritize top-tier technology to maximize and protect their yields.

Here are some key figures related to Corteva, Inc.'s operational scale and customer engagement efforts:

Metric	Value/Amount	Context/Year
Estimated 2025 Seed Net Sales (SpinCo)	$9.9 billion	2025 Estimate
Estimated 2025 Crop Protection Net Sales (New Corteva)	$7.8 billion	2025 Estimate
Total Employees	About 22,000	As of 2025
Sales Team Adoption of Pulsar Tool	Over 80%	As of 2025
Farmers Participating in TruChoice (Previous Year)	More than 33,000	2024 participation for 2025 season offer
Daily Investment in Sustainable Innovation	Nearly $4 million	As of 2024/2025

The relationship strategy is supported by operational metrics showing high adoption of sales enablement technology and direct financial incentives:

• The Pulsar application is responsible for generating a significant amount of new and ongoing business for the sales teams.
• The TruChoice prepay option offered up to 10% in upfront savings for cash payments on qualifying crop protection purchases.
• The digital platform pilot demonstrated yield increases of 4-10 bushels per acre through precise timing recommendations.
• Corteva, Inc. sells seed for more than 100 crops and offers more than 400 seed and crop protection products globally.

The company's structure is shifting, with the Seed business (SpinCo) explicitly targeting a focus on building upon its "century-long track record of customer loyalty" post-separation. Finance: draft 13-week cash view by Friday.

Corteva, Inc. (CTVA) - Canvas Business Model: Channels

You're looking at how Corteva, Inc. gets its seeds and crop protection products into the hands of farmers globally, and it's a multi-pronged approach that's evolving, especially with the planned 2026 split. The company's reach is substantial; it extends its operations across approximately 110 countries.

The channel strategy clearly differentiates between large-scale commercial business and the broader market access needed for its diverse portfolio.

• Direct sales force to large-scale farmers (Pioneer).
• Retailers and distributors for broader market access (Brevant).
• Digital platform (Granular) for software and data services.
• Global supply chain and logistics network across 110+ countries.

For the Pioneer brand, which anchors the seed business projected to have $9.9 billion in net sales for 2025, the direct channel is key, particularly in high-volume areas. For instance, in Q2 2025, there was noted expansion in the direct sales channel in Brazil. This channel is critical for pushing proprietary technology where high-touch engagement is necessary. To be fair, the company is also managing a shift away from direct sales in some regions like the South and Mid-South toward dealer sales.

The broader market relies on retailers and distributors to move products, including those under the Brevant brand. This network supports the Crop Protection business, which is projected for $7.8 billion in net sales in 2025. Volume growth in this segment remains strong, with Crop Protection volume up 11% in Q2 2025, driven by new products and biologicals. This shows the effectiveness of the distribution network in moving new chemistries and biological solutions.

The digital component, centered around the Granular platform, supports the entire ecosystem by providing software and data services. While specific user numbers for late 2025 aren't public, the platform is mentioned in the context of the ongoing business structure supporting both the future standalone seed and crop protection entities. It's about layering data services onto the physical product sales.

Here's a quick look at the scale of the business Corteva is moving through these channels, based on its latest guidance for the full fiscal year 2025:

Metric	Value (Late 2025 Estimate/Data)	Context
Full-Year 2025 Net Sales Guidance (Midpoint)	$17.8 Billion	Reaffirmed guidance after Q3 results.
Seed Business 2025 Projected Net Sales	$9.9 Billion	Projected sales for the 'SpinCo' entity.
Crop Protection Business 2025 Projected Net Sales	$7.8 Billion	Projected sales for the 'New Corteva' entity.
Global Operations Footprint	110 Countries	Extends operations across this many countries.
Q2 2025 Crop Protection Volume Growth	11%	Growth driven by new products and biologicals.
Global Seed Addressable Market (Pioneer)	$30 Billion	Market size where Pioneer is the number one brand.

Finance: draft 13-week cash view by Friday.

Corteva, Inc. (CTVA) - Canvas Business Model: Customer Segments

You're looking at Corteva, Inc. (CTVA) as it moves through a major strategic shift, planning to split into two public entities, which means understanding who buys their products-the Customer Segments-is more important than ever. The core customer base is the global agricultural community, but they are segmented by scale, geography, and technological adoption.

Large-scale commercial farmers globally form a foundational segment, demanding high-performance inputs for major row crops like corn, soybean, and wheat. These operations are focused on maximizing yield and efficiency, driving demand for Corteva, Inc.'s premium Seed portfolio and differentiated Crop Protection technologies. For context on the scale, Corteva, Inc. has a full-year 2025 net sales guidance in the range of $17.7 billion to $17.9 billion.

The second key segment is the network of agricultural retailers and distributors worldwide. These entities act as the critical channel partners, taking Corteva, Inc.'s products to the end-user farmers. Their purchasing decisions are influenced by inventory needs, regional crop cycles, and the strength of Corteva, Inc.'s brand recognition and product pipeline. The company competes in a market with major players like BASF, Bayer, FMC, and Syngenta.

Geographically, North American producers are absolutely central to the business. This region consistently generates about half of Corteva, Inc.'s revenue, underscoring its importance. For instance, in the first quarter of 2025, North America sales were $2.210 billion out of total net sales of $4.417 billion, representing a 6% organic sales increase for the region. Honestly, the expectation for the full 2025 fiscal year is that approximately half of its revenue is derived from North America. This market drives demand for top technology, as seen by price gains in the Seed segment being led by North America.

Finally, there is a rapidly growing segment of farmers adopting sustainable and biological farming practices. This group is driving volume growth in the Crop Protection segment, which saw volume improve by 5% in Q1 2025, driven by demand for new products and biologicals. Corteva, Inc. is strategically focused here, aiming to double its biological sales by 2028, which signals this customer group is becoming increasingly important to the near-term and long-term strategy. These customers are looking for solutions that help improve crop yields, increase profitability, and support sustainable agriculture.

Here's a look at the revenue contribution by geography based on the most recent full-year data available, which informs the current customer base focus:

Geographic Region	Net Sales Percentage (2024)	Key Driver Example (YTD 2025)
North America	51%	Volume growth in Seed driven by increased corn area.
Latin America	22%	Early safrinha deliveries drove Seed volume growth in Q3 2025.
EMEA (Europe, Middle East, Africa)	19%	Price/Mix gains in Seed segment.
Asia Pacific	8%	Volume partially offset by lower oilseed area in Q3 2025.

You should note that the company's offerings directly address the needs of these groups:

• Large-scale farmers: Demand for advanced germplasm and traits in the Seed segment.
• Distributors/Retailers: Rely on Corteva, Inc.'s balanced and globally diverse mix of products.
• North American Producers: Drive Seed segment price gains through demand for top technology.
• Sustainable Adopters: Fueling volume growth in Crop Protection through demand for biologicals.

Finance: draft the pro-forma revenue split for the two new entities based on the 2025 EBITDA guidance split by the end of next week.

Corteva, Inc. (CTVA) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Corteva, Inc.'s operations as they move toward their planned 2026 separation. The cost structure is heavily weighted toward innovation and the physical production of their core products, seeds and crop protection.

Research and Development (R&D) Investment

Corteva, Inc. treats R&D as a significant, almost fixed, investment necessary to fuel future revenue streams. The company has been clear about its commitment here; for instance, they invested $8.9 billion in cumulative research and development since 2019. This focus is on track to hit a key benchmark, with the company aiming for R&D to represent 8% of sales for the full year 2025. For the year-to-date 2025 period, R&D expenses totaled $1,061 million, which was 8% of total net sales. To give you a snapshot of the intensity, R&D spending in the third quarter of 2025 alone was $351 million, representing 13% of that quarter's net sales. That's a big chunk of change dedicated to pipeline development.

Cost of Goods Sold (COGS)

The Cost of Goods Sold directly reflects the expense of manufacturing and sourcing the seeds and crop protection chemicals you sell. For the nine months ending September 30, 2025, COGS stood at $6,918 million, which was actually an improvement, down from $7,033 million in the same period of 2024. This suggests productivity gains are helping offset input costs. In the third quarter of 2025 specifically, COGS was $1,644 million, making up 63% of that period's net sales. The company has actively managed these costs; for example, Seed and Crop Protection combined delivered more than $400 million in productivity and cost benefits, including lower seed commodity costs and raw material deflation, in the first half of 2025.

Selling, General, and Administrative (SG&A) Expenses

SG&A covers the costs of running the business outside of direct production. Year-to-date 2025, SG&A was up compared to the prior year, largely due to higher commissions and compensation expense, which makes sense with strong sales growth. For the first nine months of 2025, the total SG&A expense was $3.36 billion. Generally, both SG&A and R&D spend as a percentage of sales were up slightly versus 2024.

Restructuring Charges

Corteva, Inc. is actively executing on restructuring activities aimed at optimizing the Crop Protection network of manufacturing and external partners, which they expect to be substantially complete in 2026. For 2025, the company expects to record approximately $150 million to $165 million net pre-tax restructuring charges for these activities. To be fair, another filing indicated an expectation of approximately $160 million to $175 million net pre-tax charges for these same activities in 2025.

Raw Material, Energy Costs, and Currency Volatility

Input costs, which include raw materials and production expenses, are a major variable. Corteva, Inc. attempts to manage this by purchasing materials through negotiated long-term contracts and using derivative commodity instruments to hedge exposure to price fluctuations on certain purchases. Currency volatility is a definite factor in the cost structure, as seen in the EBITDA bridge for the full year 2025, which anticipated a headwind of approximately $200 million driven by the Brazilian Real (BRL), Turkish Lira (TRY), and Canadian Dollar (CAD). In the third quarter, currency was roughly a $170 million headwind on EBITDA.

Here's a quick look at the main expense components for the nine months ended September 30, 2025, compared to the prior year:

Cost Component	9 Months Ended Sept 30, 2025 (Amount)	9 Months Ended Sept 30, 2024 (Amount)
Cost of Revenue (COGS)	$6,918 million	$7,033 million
Selling, General & Administrative (SG&A)	$3.36 billion	Not explicitly listed in comparable format
Research & Development (R&D)	$1.42 billion (Implied from table in cite 6)	Not explicitly listed in comparable format

The company's ability to generate cost benefits, like the ~$525 million in net cost of sales improvement driven by lower input costs and productivity for FY 2025, directly impacts the bottom line.

Corteva, Inc. (CTVA) - Canvas Business Model: Revenue Streams

Corteva, Inc. generates its revenue primarily through the sale of its core agricultural products, which are segmented into Seed and Crop Protection, supplemented by technology licensing and digital services.

The estimated revenue streams for the full-year 2025 are structured around these two major segments. You'll see the required estimates below, which sum to the lower end of the reaffirmed guidance:

Revenue Component	Estimated Full-Year 2025 Net Sales (USD)
Seed sales (hybrids and varieties)	$9.9 billion
Crop Protection sales (herbicides, insecticides, fungicides)	$7.8 billion
Total Estimated Net Sales (Sum of above)	$17.7 billion
Full-Year 2025 Net Sales Guidance Range	$17.7 billion to $17.9 billion

To give you a sense of the year-to-date momentum leading into the final quarter, the actual performance through September 30, 2025, shows significant activity in both areas. The net sales for the first nine months of 2025 reached $13.49 billion.

Here is a breakdown of the actual year-to-date performance for the nine months ended September 30, 2025:

• Seed net sales year-to-date were $8.16 billion.
• Crop Protection net sales year-to-date were $5.33 billion.

The Seed segment revenue is heavily influenced by the success of its hybrids and varieties, supported by pricing power and volume gains. Also feeding into the top line is income derived from intellectual property. Corteva, Inc. continues to make progress on its path to royalty neutrality in the Seed business.

For the first nine months of 2025, the company realized about $90 million in reduced net royalty expense. This improvement was driven by increased out-licensing income in North American corn and lower royalty expense in soybeans. The expectation is that by the end of 2025, the net royalty expense position will be around $120 million.

The company also generates revenue from its digital offerings, which are integrated into its overall value proposition. These digital services help drive adoption of the core products. You should note the following elements contributing to revenue or margin:

• Digital service subscriptions, including the Granular platform.
• Integration of Pioneer solutions directly into farm equipment via Granular Insights.
• Use of the AI agronomist tool, CARL, to drive agronomic advice adoption.
• Data monetization efforts supporting product recommendations.

The overall 2025 guidance, as updated in November 2025, projects full-year net sales in the range of $17.7 billion to $17.9 billion, representing growth of approximately 5% at the mid-point.